Institute & Expo Online | JUNE 16-18

SAMPLE EMAIL INVITATION Email marketing is a great way to broadcast your participation and encourage current and prospective customers to join in the discussion at Institute & Expo Online 2020. Below you will find suggested email copy that you can customize to invite your network and generate interest in attending the event.

SUBJECT LINE OPTIONS:

• , will you join us at AHIP’s Institute & Expo Online 2020?

• Take advantage of your special registration rate at AHIP Institute & Expo Online 2020

COPY:

Hi [FIRST NAME],

I’d like to personally invite you to AHIP’s Institute & Expo Online 2020, a virtual conference and exposition featuring solutions and applicable insights on the most important topics in the health insurance industry. This year, you can expect to engage with your peers as they address our urgent challenges, such as the impact of COVID-19 on the health insurance industry, as well as a look ahead to the post-pandemic world and what it will mean for health care as a whole.

I invite you to explore this year’s agenda, which includes several keynotes from must-see leaders, including:

• Larry Merlo, President and CEO, CVS Health • Karen Ignagni, President and CEO, EmblemHealth • Daniel J. Hilferty, CEO, Independence Health Group • Mark Ganz, CEO, Cambia Health Solutions • Malcolm Gladwell, Author of Five New York Times Bestsellers and Co-Founder of Pushkin Industries • , Co-Host of MSNBC’s Morning Joe and Best-Selling Author • , Co-Host of MSNBC’s Morning Joe, New York Times Best-Selling Author, and Former U.S. Congressman (R-FL) • Julie Louise Gerberding, MD, MPH, Executive Vice President and Chief Patient Ofcer, Merck & Co., Inc • Patrice A. Harris, MD, MA, President, American Medical Association

Institute & Expo Online 2020 | June 16-18 Institute & Expo Online | JUNE 16-18

• Ashish K. Jha, MD, MPH, K.T. Li Professor of Global Health, Harvard T.H. Chan School of Public Health; Director, Harvard Global Health Institute; General Internist and Professor of Medicine, Harvard Medical School

• Mark McClellan, Robert J. Margolis Professor of Business, Medicine, and Policy, and founding Director of the Duke-Margolis Center for Health Policy at Duke University

• Karen DeSalvo, MD, MPH, MSc, Chief Health Ofcer, Google Health

• Anand K. Parekh, MD, MPH, Chief Medical Advisor, Bipartisan Policy Center

• and more!

[INSERT COMPANY NAME] will be virtually exhibiting at the show and welcome the opportunity to connect with you during the event. Please be sure to drop by the virtual expo hall to see our latest solutions and have your questions answered.

Institute & Expo Online 2020 June 16-18, 2020 ahip.org/InstituteExpo

[COMPANY NAME AND INFORMATION]

Visit to save up to $300 on registration.

Institute & Expo Online 2020 | June 16-18 Institute & Expo Online | JUNE 16-18

SAMPLE POST-SHOW EMAIL Make the most of the leads you acquired at the show by sending a personalized email to your new connections. To expedite this process, customize the suggested follow-up email copy below.

SUBJECT LINE OPTIONS:

• Quick note to follow up

• Let’s stay in touch

• How can we help you reach your goals?

• It was great to connect with you

COPY:

Dear [FIRST NAME],

I really enjoyed connecting with you at Institute & Expo Online 2020 and I look forward to hearing about what is looking to accomplish in the coming year. I’m happy to answer any questions you may have and discuss our solutions further.

Feel free to call me at any time at [PHONE NUMBER]. I’m excited about the prospect of growing our relationship throughout the year!

Best regards,

[YOUR SIGNATURE]

Institute & Expo Online 2020 | June 16-18