O’Dwyer’s Profiles of Healthcare & Medical PR firms

team has also handled communica- clinical researchers; and earned mil- tions for Los Angeles’ historic 100- lions of media impressions about year-old Orthopaedic Hospital, research affecting pregnant women Santa Monica-UCLA Medical worldwide. Center, Nelson Spine Institute, It has represented proprietary and Doheny Eye Institute, VCA-Antech generic drug manufacturers, med- and the Joint Replacement Institute, ical organizations and societies, and among others. Pharmaceutical Research and Established in 1995, the agency Manufacturers of America. founded the PR Agency Network with affiliates in Boston, Chicago, Dallas, Los Angeles, Miami, New APCO WORLDWIDE York, and Washington, D.C. 700 12th Street, N.W. Suite 800 AIRFOIL PR Washington, D.C. 20005 202/778-1000 1000 Town Center Drive, Suite 600 www.apcoworldwide.com Southfield, MI 48075 248/304-1435 Margery Kraus, President/CEO Fax: 248/304-1401 Neal Cohen, CEO, Americas [email protected] www.airfoilpr.com Founded in 1984, APCO Worldwide is an independently As Airfoil’s most specialized owned global communication con- practice area, our healthcare team sultancy, specializing in corporate, leverages targeted investor and internal communica- strategies to help providers, insur- tion; crisis and issue management; ers, medical device makers and government relations; litigation the technologists that enable them communication; media relations; to attain their strategic communi- coalition building; opinion research; cations objectives. This practice market entry; corporate responsibil- is built to facilitate communica- ity and online communication. tions amongst the key publics in APCO’s expert healthcare team is the healthcare continuum: from comprised of former healthcare the patients to the physicians, the administrators and senior govern- payers to the providers, and the ment and regulatory agency offi- James V. Luck Jr., M.D., Pres.CEO of LA Orthopaedic communities and the legislators cials; senior executives from leading Hospital (center) is joined by board member Jack R. that shape them. Healthcare pharmaceutical companies, and Borsting, Ph.D., (L) and Gerald Levey, M.D., Vice Chancellor organizations find exceptional medical device experts. The team and Medical Sciences Dean at the David Geffen School of value in Airfoil’s capabilities to Medicine (R), at the groundbreaking ceremony for the works in all sectors of the healthcare shape the perspectives of con- industry and leverages its experi- Santa Monica-UCLA Medical Center in Santa Monica, stituents. California. Agnes Huff Comms. handles PR for the hospital. ence to support clients’ business objectives. AKER PARTNERS With offices throughout the consumer technology, hospital and Americas, Europe, Middle East, university, specialty services, prac- AGNES HUFF 2000 K Street, NW Africa and Asia, APCO includes tice management, nutraceutical and among its clients seven of the top 10 veterinary medicine. Washington DC 20006 COMMS. GROUP 202/789-2424 companies on Fortune’s Global 500. Employing SmarterPhD www.akerpartners.com 6601 Center Dr. West, #100 Solutions© founded on Los Angeles, CA 90045 the disciplines of psychology, the Colburn Aker, Managing Partner ASHTON 310/641-2525 Dave Narsavage, Senior Partner firm focuses on key research, deliv- Sanda Pecina, Partner PARTNERS www.ahuffgroup.com ering effective solutions, including Agnes Huff, PhD, President/CEO strategic public relations counseling, The Aker Partners has been serv- 33 N. LaSalle St., Suite 1800 Anna Jerden, Account Director media relations, online marketing, ing healthcare clients since its Chicago, IL 60602 product launches, promotions, founding in 1983. Most recently, it 312/553-6700 Agnes Huff Communications events and community outreach. An was chosen to launch a break- www.ashtonpartners.com Group (AHCG) is a full service PR integrated methodology combines through product that stops life- Beth Saunders, Fndng Ptnr, CEO agency specializing in strategic traditional and emerging media, threatening arterial bleeding in com- Christian Hodges, Fndng Ptnr, Pres. communications, brand building, applying a 360-degree spectrum to bat and accident victims. Michael Geczi, Exec. VP, Corp. Comms. media relations and crisis/reputation maximally impact core audiences. The firm launched the first management. The firm’s healthcare AHCG’s strategists have devel- generic version of one of the For over a decade, Ashton practice has achieved mindshare for oped global launch campaigns for nation’s most prescribed drugs; Partners has delivered a unique clients by educating consumers and Allergan’s ophthalmic and derma- developed a national campaign to blend of traditional and non-tradi- creating preference in fields com- tology divisions, Philips’ Sonicare stem the use of smokeless tobacco tional investor and media relations prising pharmaceutical, biotechnol- brand and Medtronic MiniMed’s by youths; worked to increase capabilities specifically designed to ogy, diagnostic devices, healthcare diabetes insulin pump. The firm’s awareness of contributions made by earn recognition and support for our

24 OCTOBER 2007 • WWW.ODWYERPR.COM • SECTION Profiles of Healthcare & Medical PR Firms life science, pharmaceutical, As a pure-play healthcare public technology companies, pharma nutraceuticals to empowering com- biotechnology and medical device relations agency, located in New industry service providers and munities through fair trade to com- clients. York, Los Angeles and London, healthcare nonprofits. The firm’s plementary and alternative medi- Whether it’s rebuilding investor Biosector 2, an inVentiv Health Thinking PartnerSM approach, cine, our Living Well™ team has bases, establishing a corporate brand company, is dedicated to servicing extensive industry and media rela- passion for managing a vast portfo- and messages, managing reputa- clients in the biotechnology, emerg- tionships, depth of talent and com- lio of strategic public relations tion, preparing for and/or mitigating ing and specialty pharmaceutical mitment to client service make campaigns including education ini- crises, or educating potential audi- sectors. B2 is focused on partnering B&Y a leading choice for compa- tiatives; influencer relations; repu- ences about new drugs or drug treat- with clients to help align corporate nies seeking a boutique firm or tation-building programs; media ments, Ashton Partners’ combined vision, scientific innovation and strategic alliance partner. outreach campaigns; word-of- IR and communications capabilities market dynamics. We aim to deliv- Top-tier and mid-size companies mouth and grassroots marketing; ensure our clients address the right er what our clients truly need: rich appreciate the firm’s value as an experiential marketing; and inte- audiences at the right time. and diverse communications expe- extension of in-house capabilities grated marketing campaigns. With offices in Chicago, Boston riences, in-depth perspectives on because of B&Y’s track record in Carmichael Lynch Spong under- and San Francisco, Ashton Partners healthcare, and the ability to quick- reputation management, public stands the importance of working effectively manages and positions ly respond and “turn on a dime” affairs, corporate philanthropy, with industry leaders, nutritionists, the critical information that affects with communications solutions that , market- healthcare providers, consumer our clients’ credibility, reputation meet emerging business needs. We ing communications and organiza- groups, academia, and commodity and, ultimately, its valuation. work with clients as strategic part- tional change. groups on a regular basis to further ners, integrating with their leader- clients’ objectives. ship, communications and market- Carmichael Lynch Spong repre- BERNIE ILSON PR ing teams. CAPSTRAT sents leaders in the health and well- ness arena including Boehringer 65 West 55th Street 1201 Edwards Mill Road, Suite 102 Ingelheim Vetmedica, Fair Trade New York, NY 10019 BURSON - Raleigh, NC 27607 212/245-7950 919/828-0806 Certified, American Humane [email protected] MARSTELLER www.capstrat.com Association, Martek Biosciences, www.ilsonpr.com The Clorox Company, TRANE’s 230 Park Ave. South Ken Eudy, CEO indoor air quality and energy effi- Bernard Ilson, Ph.D, President New York, NY 10003 Karen Albritton, Executive VP ciency initiative and QUITPLAN Martin Hassner, Associate 212/614-4534 Services. www.burson-marsteller.com Capstrat recognizes that the Carmichael Lynch Spong is a We are one of the most successful [email protected] changing face of healthcare chal- full-service PR firm that represents small agencies in the PR business lenges every sector of the industry. a select but envied portfolio of big- and have been known for our place- Ame Wadler, Global Chair, We bring extensive experience in name clients. Ranked among the 20 ment and creative campaigns for 40 Healthcare Practice the complex regulatory and politi- largest firms in the country, years. cal environments in which health Carmichael Lynch Spong has We are very active in health and Burson-Marsteller’s Healthcare insurers, pharmaceutical compa- earned a national reputation as the medical areas and bolster it with our practice creates integrated commu- nies, biotechnology firms and undisputed champion of best prac- contacts and national clients in pub- nications campaigns that match health advocates must operate. tices. lishing and entertainment. healthcare knowledge and expertise We’ve helped businesses from the Among our medical and health with reputation management, media largest health insurer in North clients, past and present, are relations, marketing communica- Carolina to a tiny medical start-up CHARLES RYAN Hypertension Center at NY-Cornell tions, public affairs, multicultural find innovative ways to reach ASSOCIATES Hospital, Sister to Sister-Everyone marketing, grassroots marketing, shareholders, customers and the Has a Heart Foundation, the FDA regulatory process and crisis media. We know how to communi- communications. 300 Summers St., BBT Sq., #1100 American Society for Hypertension, cate complex content in ways that Charleston, WV 25301 Procter & Gamble, Shaklee Our team of seasoned profession- resonate with the audiences that 877/342-0161 Vitamins, American Digestive als has a successful track record and matter most. Fax: 304/342-1941 Disease Society, Liberty Mutual, brings decades of relevant experi- Capstrat was founded in 1994 www.charlesryan.com Bristol-Myers and Green Mountain ence in product marketing, managed and is one of the largest independ- Weight Control Community. care, consumer products, medical ent agencies in the Southeast. Ken Eudy, CEO We were instrumental in starting practice, association management, Karen Albritton, Executive VP the Atkins Weight Loss craze for Dr. public health and policy/regulation Atkins and also the need for vita- to assist our client partners with CARMICHAEL CRA has been the prescription mins and supplements when we results-driven, measurable pro- for smart healthcare marketing for helped to make H. E. Newbold's grams. LYNCH SPONG over three decades. We have "Meganutrients" a ten year best sell- developed fully integrated cam- 110 N. Fifth Street paigns for hospitals, managed er. Minneapolis, MN 55403 We have been sought out by B&Y 612/375-8500 care facilities, health centers, almost all of the top ten PR agencies COMMUNICATIONS www.carmichaellynchspong.com medical insurance companies to help them bring originality and and non-profit organizations. placements to new product cam- Douglas K. Spong, APR, Pres. Featuring media campaigns, 31 South Fullerton Ave., #2 concentrated public relations paigns. Montclair, NJ 07042-3358 Curtis Smith, Director of Business 973/746-8183 Development efforts and innovative interactive www.BYcommunications.com work we provide precise strategy BIOSECTOR 2 Health and wellness is a corner- to help protect and enhance both Susan Youdovin, Founder/Pres. stone of Carmichael Lynch Spong’s image and brand equity. CRA has 545 West 20th Street, 3rd Floor Kathryn Kempf, Vice President capabilities. Our Living Well™ been a trusted partner for hospitals New York, NY 10011 and healthcare organizations in www.biosector2.com team offers a broad range of expert- 212/845-5600 B&Y Communications is a sen- ise representing products, services the midst of many complex situa- Fax: 212/845-5650 ior-level PR firm specializing in and organizations that better peo- tions; guiding media interviews, strategic corporate communica- ple’s lives. From education about labor negotiations and employee Ellen G. Miller, Managing Director tions for global pharma/medical nutrition, functional foods and initiatives.

ADVERTISING SECTION • OCTOBER 2007 • WWW.ODWYERPR.COM 25 Profiles of Healthcare & Medical PR Firms knowledge of the health policy launches, its reputation will be and competitive environment. challenged. COMMUNICATIONS Headquartered in New York, with CRT/TANAKA At Cushman/Amberg, we STRATEGIES a staff of more than 35, make every effort to build your Cooney/Waters serves clients on 101 West Commerce Road brand’s reputation to withstand Richmond, VA 23224 135-137 Main St. a global basis through multiple 804/7675-8100 media scrutiny, along with a Madison, NJ 07940 affiliate relationships forged over www.crt-tanaka.com campaign that will drive 973/635-6669 the course of our 15-year history. results. Fax: 973/635-9419 Clients include Abbott Mark Raper, CEO We don’t simply rely on press [email protected] Laboratories, Cephalon, sanofi Deborah Myers, Senior Vice releases. Instead we use an pasteur, National Foundation for President/Health Practice Leader integrated approach, tapping Donna Pepe, CEO, Pres., Founder Infectious Diseases, National our team to implement media Susan Patton, Group VP Meningitis Association, Solstice CRT/tanaka is an award-win- relations, advocacy, community Senior Counselor Eileen Murray, Neuroscience. ning public relations and mar- and corporate communications. keting firm known for creative We also have a strong direct Innovative, award-winning solutions and workplace cul- marketing and in-house design programs. Market-driving strate- COOPERKATZ & CO. ture. With offices in Richmond, team to implement key target- gies. Senior-level counsel. CSI is New York, Los Angeles and ing strategies. a full-service marketing commu- 708 Third Ave. Norfolk, Va., CRT/tanaka has Our clients: Abbott Animal nications firm that provides phar- New York, NY 10017 Health, Consumer and Health, American Dental maceutical companies with cre- 212/455-8030 Corporate practices. Hygienists Association, Baxter ative concepts/solutions to drive www.cooperkatz.com The Health Practice provides Bioscience, GE Healthcare the market and build market 360 degree marketing and pub- Finance, Illinois Optometric share. CSI was at the helm of the Andy Cooper, Principal Ralph Katz, Principal lic relations counsel across Association, Walgreens PR launch of the innovative oral Anne Green, Senior VP, General healthcare channels, creating Specialty Care, Centrix, CAHG contraceptives Seasonale® and Manager synergies that drive brand dif- Accel Health, and Fresinius. Seasonique™, as well as Plan B®. ferentiation and behavioral We have handled programs in Services include strategic brand CooperKatz & Co. is a mid- changes. The practice’s areas of virtually every extension of development, MR, editorial sized, New York City-based PR emphasis include pharmaceuti- healthcare, from pharmaceuti- development and special events agency offering full-service capa- cals; hospitals and health sys- cals to hospitals, HMOs, PPOs, planning. If you need the kind of bilities to a national client base. tems; biotech companies; insur- specialty practice groups, change that grows your market, The firm has deep expertise in ance providers; medical equip- equipment manufacturers, asso- moves your share, and shifts the supporting the needs of health ment companies; medical sup- ciations and advocacy groups. paradigm for your brand then providers and payers, as well as pliers; clinical trials companies; CSI is your company. CSI ... consultants that serve health advocacy groups and associa- because experience matters. organizations. tions. DAVIES Prior experience includes The Health Practice’s capa- COONEY/WATERS Capgemini Health (acquired by bilities include branding; repu- 808 State St. Accenture in June 2005), a leading tation management; media rela- Santa Barbara, CA 93101 GROUP U.S. healthcare consultancy. tions; crisis communications 805/963-5929 CooperKatz helped the company and training; product and serv- Fax: 805/962-4550 90 Fifth Avenue, Suite 800 enhance its reputation by earning ice launches; public aware- [email protected] New York, New York 10011 coverage in business, health and ness/education campaigns; mar- www.DaviesPublicAffairs.com www.cooneywaters.com technology publications, manag- keting to women; new media; ing a comprehensive speaker’s and internal corporate/employee Brandon Edwards,President/COO Lenore Cooney, Chairman bureau and creating/placing adver- communications. Robb Rice, Executive VP Joanne Thornton, Director tising in healthcare trade publica- Client experience includes: Cooney/Waters Group pro- tions. VHA, Inc., a healthcare vides the full range of public rela- CooperKatz launched Mind provider alliance that services DAVIES assists healthcare tions and public affairs services to Body, New York, an integrative more than 1,400 hospitals and clients facing high stakes, healthcare, pharmaceutical, and medical center that combines con- more than 21,000 non-acute defining, and controversial biotechnical enterprises in the ventional and complementary care providers; Bon Secours issues. non-profit, government, academ- medical therapies; provided mar- Health System; AMERIGROUP The firm has extensive expe- ic, NGO and industrial sectors keting/public relations services to Corporation; Wyeth; Pfizer; rience with M&A, crises of all throughout the world. Ranked Oxford Molecular, a developer of Bristol-Myers Squibb; Owens & stripes, union organizing and among the top five independent software solutions for drug dis- Minor; American Physical strikes, litigation, CON and healthcare agencies in the U.S., covery research; and currently Therapy Association; New York facility expansions, hospital Cooney /Waters has depth of serves as agency-of-record for Downtown Hospital; and Sage closures, and difficult payor experience in counsel and imple- U.S. Preventive Medicine, a com- Products, among others. contract negotiations. mentation around complex situa- pany working to organize and DAVIES has operated in 39 tions – developing new markets, advance a culture of prevention states “from Florida to interpreting technical information throughout America. In addition, CUSHMAN/AMBERG California to Hawaii” protect- for audiences, ranging from poli- CooperKatz currently provides COMMUNICATIONS ing reputations, pressuring cy makers to consumers, estab- public relations services to the health plans for a new con- lishing positions on high-profile healthcare division of Noblis, a 180 N. Michigan Avenue tracts, securing CON approval issues, pre-empting crises and nonprofit organization that helps Suite 1600 or regulatory relief, and over- managing emergencies. All clients solve complex systems, Chicago, IL 60601 coming the toughest challenges. clients benefit from the close process and infrastructure prob- 312/263-2500 DAVIES was founded in attention of senior management. lems, as well as Tefen USA, an Fax: 312/263-1197 1983 with offices in California Our recommendations are international management consult- www.cushmanamberg.com and on the East Coast. DAVIES grounded in strategy developed ing firm that designs and imple- Thomas L. Amberg, CEO was named Public Affairs Firm from thorough understanding of ments innovative business strate- of the Year for 2006 by The clients’ goals and needs and our gies and solutions. From the moment your brand Holmes Report.

26 OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Healthcare & Medical PR Firms industry. delivered on time, on strategy, and nation’s 19th largest independently Donley has provided PR strate- on budget. We work in virtually owned PR firm. Headquartered in DKC gies to Milliman’s Care Guidelines every sector of the industry — for Raleigh, N.C., the agency also has since 1992, proactively fielding profit and not-for-profit — repre- offices in both New York City and 386 Park Avenue South media inquiries as the Guidelines senting all of the largest pharma- Tampa. Founded in 1997, FWV New York, NY 10016 212/685-4300 became the major source of best ceutical companies as well as lead- celebrates its 10th anniversary this practice recommendations through ing health foundations and insti- year. Sean Cassidy, President the 1990s to date. Donley has fur- tutes, patient advocacy and medical FWV’s healthcare practice con- Robert Leonard, Executive VP ther advised Milliman on message professional associations, state and tinues to demonstrate exceptional Tim Sullivan, Senior VP points and arranged interviews with federal government health initia- growth, and has ranked among the publications like The ew York tives, medical device manufactur- top 20 largest private agency prac- DKC offers expertise in devel- Times, The Wall Street Journal, ers, biotech companies, leading tices in the United States every year oping and implementing brand- ewsweek, USA Today and the hospital systems and academic since its inception in 2003. building marketing and public rela- Financial Times. It has also medical centers, contract research FWV specializes in helping its tions campaigns for healthcare arranged special events and media organizations, insurance compa- healthcare clients increase brand providers, pharmaceutical compa- briefings for key healthcare reports nies, and HMOs. This breadth of awareness among key decision nies, academic institutions and written by Milliman’s consultants experience is invaluable to our makers for their product lines and health-focused not-for-profit across the company’s healthcare clients because it means we provide services through targeted media organizations. practice. counsel and strategy based on solid coverage, public affairs, special Established in 1991, New York- relationships with the key players events, trade show support, emerg- based DKC is one of the nation’s in the industry and our deep under- ing media applications and crisis largest independent public relations EDELMAN standing of the nuances of the leg- communications. The agency pro- and marketing firms. DKC main- islative and regulatory areas and vides a full range of services to tains one of the highest grossing and 1500 Broadway clinical research. healthcare clients including private New York, NY 10036 most well-connected provider- 212/768-0550 Our healthcare team is com- and clinical practices, research labs, based healthcare practices in the [email protected] prised of marketing and communi- health IT companies, laboratory United States. www.edelman.com cations professionals, former and medical device manufacturers, The firm’s experience includes healthcare journalists, healthcare drug development firms and large campaigns on behalf of: Continuum With a mastery of multiple com- policy experts, healthcare law pharmaceutical manufacturers. Health Partners, HYTHIAM munications channels and expertise experts, former government offi- FWV’s present and past health- Pharmaceuticals, Pfizer, Mailman in building trusting relationships, cials, patient recruitment special- care clients include Pfizer, School of Public Health at Edelman has helped many of the ists, and crisis communications GlaxoSmithKline, New Hope Columbia University, Ortho- world’s leading organizations and specialists who have had substan- Fertility Center, bioMérieux, McNeil, Children’s Health Fund, brands thrive in the business of tial experience with all facets of Structure House, Triangle Saint Vincent Catholic Medical health. Our staff – more than three healthcare communications. Orthopaedic Associates, A4 Health Centers, Departments of Neuro- hundred dedicated, smart and cre- Fleishman- Hillard’s healthcare Systems, Cardinal Health, Oncology and Radiology at NYU ative individuals – has collaborated staff has developed and managed CeNeRx, Foresight, Medical Center, Children’s Hospital with clients to address important pre-launch and launch communica- MDeverywhere, Medcryption, at Montefiore, Stony Brook global issues, including chronic tions for more than 100 products in Proctor & Gamble (Prilosec), University Medical Center and disease prevention, the health tech- over 40 therapeutic categories. We Southtech, Sterling Healthcare and Rudolph Giuliani Trauma Center. nology revolution, infectious dis- have similar experience with sus- WakeMed. ease pandemics, and access to taining marketing programs for DONLEY healthcare. Edelman’s offering drugs already on the market, hav- GIBBS & SOELL includes specialties in Rx Health, ing represented more than 60 drugs COMMUNICATIONS Consumer Health, Health Policy & spanning all of the leading thera- peutic categories. Communications 600 Third Avenue, 6th Floor Public Affairs, Corporate Health, New York, NY 10016 232 Madison Avenue, Suite 802 Life Sciences, Health Alliances, activities have ranged from the cre- 212/697-2600 New York, NY 10016 and Health Media, as well as ation of groundbreaking public www.gibbs-soell.com 212/751-6126 BioScience Communications, our education campaigns to building full-service medical relations, edu- understanding for basic science Cos Mallozzi, President & CEO, Newton W. Lamson, Pres. & CEO cation and publishing company. advances, from counseling on criti- New York Anna Ray-Jones, VP, Healthcare cal corporate issues to leading sen- Christa Miller, Client Service Peter Cullum, VP, Healthcare sitive alliance-building initiatives Manager, Raleigh FLEISHMAN - with third-party allies. Donley Communications has Gibbs & Soell, one of the 10 over 20 years of major media and HILLARD largest independent PR firms, PR counseling experience in sever- FRENCH / WEST / blends strategic counsel, creativity, al healthcare areas including: 200 N. Broadway St. VAUGHAN quality writing, and professional St. Louis, MO 63102 media relations with deep industry employee health benefits, consumer 314/982-1755 driven health plans, disease man- Fax: 314/982-8642 knowledge to the daily benefit of its 112 East Hargett St. clients’ businesses. The agency’s agement, Medicare Part D, long www.fleishman.com Raleigh, NC 27601 term care, the healthcare insurance 919/832-6300 dedicated healthcare team provides industry, disability coverage, health Global Practice Group Leaders: www.fwv-us.com clients – ranging from top-tier care legislation analysis, the man- Michael Rinaldo, New York pharmaceutical companies, health- aged care market and healthcare Anne St. Peter, Kansas City Rick French, President/CEO care information technology costs indexes. Lauren Taylor, Executive VP, Partner providers and large CROs to device The agency has long-standing Fleishman- Hillard’s healthcare David Gwyn, Executive VP, Partner companies and biotechnology start- relationships with the healthcare practice is one of the largest and Jack Glasure, Chief Marketing Officer ups – with real-world experience media, trade publications, TV best-regarded in the communica- that spans virtually every therapeu- producers and reporters, and aca- tions industry. We are passionate French/West/Vaughan (FWV) is tic area. demic journals serving the medical about delivering solid strategic the Southeast’s largest independent Core services include corporate profession and the pharmaceutical thinking, appropriate creative public relations, public affairs and approaches, and execution that is emerging media agency, and is the  Continued on page 30

28 OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Healthcare & Medical PR Firms public relations services to govern- ment and not-for-profit clients. Firmly rooted in social marketing KATCHER VAUGHN and behavior change theory, Hager & BAILEY Sharp is a leader in national health and public information programs. 401 Church St., #2100 Hager Sharp delivers highly per- Nashville, TN 37219 sonal service and creativity in 615/248-8202 strategic planning, design and Fax: 615/248-8120 implementation of award-winning [email protected] national health media campaigns, www.kvbpr.com often concentrating on multicultur- al outreach. At Katcher Vaughn & Bailey Current health clients include : Public Relations, we have the National Institute of Diabetes and inside perspective on healthcare. Digestive and Kidney Diseases; With evolving technology, an National Heart, Lung, and Blood ever-changing reimbursement Institute; Office on Women’s environment and increased market- Staff at GYMR surround Emmy and Golden Globe Award- Health; Annie E. Casey ing competition, the healthcare winning actress Jane Seymour after a jam packed Hill Foundation’s KIDS COUNT; industry faces distinctive commu- event celebrating the “Value of Medical Technology: National Institute of Environmental nications challenges. People Who Make Progress You Can See” on behalf of Health Science’s Sister Study (a Our award-winning track record AdvaMed. Seymour spoke about her personal experience study designed to examine the includes strategically planning and with advanced medical technology that ended her pain underlying causes of breast can- after a minimally invasive spinal procedure. implementing expansion projects, cer); and President’s Cancer Panel. business development, professional These health campaigns include recruiting, physician office com- ciations, foundations, corporations a full range of communications munications, patient and communi- Gibbs & Soell and nonprofit organizations - who support including audience ty relations, employee communica- Continued from page 28 execute strategies that include image research, message development, tions, grassroots advocacy cam- and alliance building, public educa- engaging partners, producing tar- paigns and crisis planning and tion campaigns or media relations to geted materials for health care pro- management. communications, marketing com- harness the formidable forces of fessionals, the media and the public KVBPR’s spectrum of experi- munications, event marketing, Washington and produce successful – especially at-risk audiences. ence includes programs for such employee communications, leader- results for clients. The agency has ship positioning, new media and e- counseled a wide range of clients, clients as BlueCross BlueShield of communications, and communica- including trade associations, health HEALTHSTAR Tennessee, Hospital Alliance of Tennessee, Nashville Health Care tions training. voluntary organizations, coalitions, PUBLIC RELATIONS Gibbs & Soell also provides foundations, corporations, federal Council and the Tennessee Medical clients with medical writing and and state agencies and nonprofit Association, among others. 90 Fifth Ave., 9th Floor regulatory communications servic- groups. es through a team of experts who New York, NY 10011 Clients include: Academy of 212/532-0909 KETCHUM have senior level industry experi- Managed Care Pharmacies, www.healthstarpr.com ence and Ph.D.s in pharmacology. AdvaMed, Advertising Council, 1285 Avenue of the Americas With offices in New York, American Academy of Helene Ellison, President & CEO New York, NY 10019 Chicago, Raleigh, San Francisco Dermatology, American Academy Erinn White, GM / EVP RX 646/935-3900 and Zurich, as well as affiliates and of Family Physicians, American Alicia Cimbora, GM/EVP www.ketchum.com international partners in Europe, College of Emergency Physicians, Consumer the Pacific Rim and Latin America, American College of Ann Moravick, EVP/Dir., Global Gibbs & Soell provides interna- Neuropsychopharmacology, HealthSTAR Public Relations Healthcare & Brand Advocacy tional counsel as well as tactical American College of Obstetricians is a full service agency dedicated Nancy Hicks, SVP/Assoc. Dir., N. implementation that is relevant and solely to healthcare, medical and America Healthcare Practice and Gynecologists, American Amy McCarthy, SVP/Dir., NY effective in the markets that matter Psychiatric Association, Bristol- pharmaceutical communications. Healthcare Practice most to each client. Myers Squibb, Heart Rhythm HSPR uses strategic media rela- Susan Newberry, SVP/Dir., Wash. Society, Markle Foundation, tions to measurably enhance cor- D.C. Healthcare Practice National Association of Public porate image and increase brand GYMR Hospitals, National Institutes of share-of-voice in connection clin- Ketchum, a global full-service Health, National Sleep Foundation, ical, regulatory and marketing public relations agency, is uniquely 1825 Connecticut Ave., N.W., Ste 300 Robert Wood Johnson Foundation, milestones and in coordination positioned to help today's healthcare Washington, DC 20009-5708 University of California at San with medical education, promo- organizations navigate a dynamic 202/745-5100 Diego, and Vision Council of tion and direct-to-consumer and complex healthcare environ- Fax: 202/234-6159 www.gymr.com America. advertising. ment. Our specialists have expertise HSPR’s senior leadership team spanning the healthcare spectrum — Pattie Yu, Patrick J. McCabe, has over 40 years of experience, pharmaceutical, medical devices Sharon M. Reis, Partners HAGER SHARP cumulatively launching or man- and biotech, managed care and health insurers, patient advocacy, 1090 Vermont Ave., N.W. aging more than 100 pharmaceu- professional associations and gov- GYMR is a Washington, D.C.- Washington, DC 20005 tical, biotech, device, diagnostics ernment institutions. based public relations agency that 202/842-3600 or consumer health products. We apply these capabilities to an provides health/healthcare clients Fax: 202/842-4032 Headquartered in New York array of healthcare categories with strategic communications that www.hagersharp.com City, HSPR is a part of capitalize on the dynamics unique to HealthSTAR Communications including, but not limited to, Washington. GYMR’s unique Celebrating its 34th year, Hager Inc., the largest independent med- AIDS/HIV, anti-infectives, cardio- strength is the background of its Sharp Inc. is a woman-owned firm ical communications company in vascular, central nervous system, team - government, advocacy, asso- that provides communications and the nation. dermatology, diabetes, gastrointesti-

30 OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Healthcare & Medical PR Firms nal, oncology, ophthalmology, OTC, respiratory, rheumatology and women's health. LUKASZEWSKI Our global network of healthcare GROUP experts and specialists offers clients insights and experiences in scientif- Ten Bank St., Suite 530 ic communications, clinical trial White Plains, NY 10606 recruitment, advocacy relations, 914/681-0000 opinion leader development, corpo- www.e911.com rate reputation, regulatory affairs, product launches, disease education, James E. Lukaszewski, Chairman reimbursement, and health policy. Clients include: Boehringer The Lukaszewski Group guides Ingelheim, GlaxoSmithKline, senior management through sensi- Johnson & Johnson, Montefiore tive situations. Jim Lukaszewski Medical Center, Novartis, Roche, has more than 25 years of experi- Takeda, Wyeth, Cancer Treatment ence in the healthcare and medical Centers of America and Hospital for industries and has advised clients Special Surgery. through a range of management “Ugly Betty” star America Ferrara shows off the smile communication issues. that GlaxoSmithKline insured for $10 million as part of These include adverse legisla- Marina Maher Communications’ PR launch for new L.C. WILLIAMS & tion/public policy, animal rights, Aquafresh White Trays. blood issues, anti-corporate activist ASSOCIATES action and community/organized opposition, boycotts, and confronta- Addiction from Eating Your Family Marina Maher, President 150 N. Michigan Avenue, Ste. 3800 Alive.” Megan Svensen, EVP/Hlthcr Prac. Dir. Chicago, IL 60601 tion. Frank Funaro, Group SVP/Hlthcr Prac. 312/565-3900 He also assists with competitive Janene Ferrara, SVP/Hlthcr Prac. Fax: 312/565-1770 crises, civil and criminal litigation, MAKOVSKY + Joanne Marlin, SVP/Hlthcr Prac. [email protected] executive leadership development, Shirley Stadtmueller, SVP/Hlthcr Prac. www.lcwa.com medical waste/ environmental prob- COMPANY lems, labor negotiations, Marina Maher Comms.’ Kim Blazek Dahlborn, President Medicare/Medicaid fraud investiga- 575 Lexington Avenue healthcare practice specializes in Greg Gordon, Senior Vice tions, physician attitude and percep- New York, NY 10022 building brand relationships for President, Research and Strategy tion problems, privatization of hos- 212/508-9600 over-the-counter and prescrip- pital facilities, product recalls/tam- www.makovsky.com [email protected] tion drug brands. Founded in 1985, L.C. Williams pering, and explosively visible The firm is noted for its & Associates (LCWA) has devel- problems. Ken Makovsky, President & CEO expertise in marketing to women oped and implemented public rela- Gil Bashe, EVP, Health Practice and provides domestic and glob- tions strategies and programs for MACCABEE GROUP Kristie Kuhl, SVP, Health Practice al PR for products and services numerous healthcare organizations designed for their health. MMC including work in the fields of pedi- supports investigational, new 211 N. First St. Founded 28 years ago, atrics, neurology, oncology, den- Minneapolis, MN 55401 Makovsky + Company is noted for and mature products, publicizes tistry and orthopedics, as well as for 612/337-0087 its “power of specialized thinking,” clinical and regulatory mile- hospitals and insurance companies. the driving force behind an agency- stones, and develops consumer A distinctive and specialized Paul Maccabee, President wide focus on clients, products and branded education campaigns. LCWA capability in this arena is Gwen Chynoweth, Vice President issues requiring a high level of cat- The firm’s Media Connections communications research serv- egory understanding and profes- Group, which includes health ices provided to healthcare asso- Maccabee Group has handled sional experience. Makovsky specialists, partners with account ciations by the firm’s full-serv- healthcare PR campaigns for Health Practice is well regarded for teams to develop media strate- ice, in-house research division. Hazelden Foundation, American outstanding performance in “issues- gies to engage the press and During the past year alone, Medical Systems, CIGNA ” – the motivate consumer and influence LCWA has planned and conduct- Behavioral Health, Miracle ability to take on clinical, legal or professional audiences. Media ed research of association mem- Ear/Amplifon, Addiction policy concerns impacting brand Connections includes Lifestyle bers, prospective members, Intervention Resources, Advanced success. The measure of our suc- Trends, which links clients’ healthcare practitioners, health- Respiratory, Ergotron, Fleming & cess, and the reward for our passion products and services to current care executives and/or consumers Co. Pharmaceuticals, Upsher-Smith for client delight, has been 96 per- trends, and Digital/Social Media, on behalf of the American Laboratories and TRIA Orthopaedic cent client retention during the past which develops online and viral Association of Endodontists, Center. The firm, known for its spe- four years. programs to engage target con- American Nurses Association, the cial expertise in behavioral and 2007 clients include: Abbott, sumers. American Academy of Physical mental health communications, Alexion, B. Braun, BioTrove, The healthcare practice is led Medicine & Rehabilitation, the recently employed sex expert Dr. Covidien, Dyax, Eisai, Emergent by EVP, Healthcare Practice National Council of State Boards of Ruth as the spokesperson for its BioSolutions, Gene Logic, H. D. Director Megan Svensen. The Nursing and the Society for “Keeping Sexual Intimacy Alive” Smith, King Pharmaceuticals, firm was awarded several new Vascular Surgery. campaign for medical device com- Pfizer, Sepracor and Tercica. pieces of business in the past In addition to the presentation of pany American Medical Systems, year, including Galderma’s comprehensive reports detailing helping to integrate special events, Aesthetics and Correctives divi- research findings, many research radio/TV and interviews, MARINA MAHER sion, which includes the treat- assignments include the critical and online/direct marketing to reach COMMUNICATIONS ments Tri-Luma, Pliaglis and development by LCWA’s public men dealing with erectile dysfunc- Elevess, and domestic and glob- relations professionals of fact-based tion. Maccabee Group is now 830 Third Avenue al programming for Pfizer’s communications messages and rec- preparing PR for the 2007 national New York, NY 10022 investigational treatment for ommendations driven by the launch of the book, “It’s Not OK To 212/485-6800 overactive bladder and fesotero- research data. Be A Cannibal: How to Keep www.mahercomm.com dine.

ADVERTISING SECTION • OCTOBER 2007 • WWW.ODWYERPR.COM 31 Profiles of Healthcare & Medical PR Firms

www.mcspr.com

Joe Boyd, CEO Jeff Hoyak, President

MCS is an independent health- care public relations and marketing communications agency recog- nized for its strategic focus, creativ- ity and knowledge of issues affect- ing the pharmaceutical industry. Since its founding in 1985, MCS has worked with the world’s lead- ing pharmaceutical and biotechnol- ogy companies. Our expertise in healthcare communications allows us to convey our clients’ perspec- tives in a way that enhances credi- bility and trust while providing a To demonstrate the microscopic precision of measurable impact on their busi- Cleveland Clinic Hospital’s da Vinci robotic system, ness goals. Moore Consulting Group O’Connell & Goldberg arranged for an artist to add the CEO Karen Moore. smile on a 3-inch re-creation of Leonardo da Vinci’s renowned Mona Lisa using the surgical system. The MOORE artwork-in-progress was shown on a large screen as MWW GROUP cardiac pioneer Dr. Walter Boyd described the range CONSULTING GROUP of motion and dexterity of the robot’s mechanical One Meadowlands Plaza wrists. 2011 Delta Boulevard East Rutherford, NJ 07073 Tallahassee, Florida 32303 201/507-9500 850/224-0174 Fax: 850/224-9286 Michael W. Kempner, Pres. & CEO moore-pr.com M BOOTH & MCKINNEY MWW Group develops integrat- ASSOCIATES ADVERTISING & PR Karen Moore, CEO/President, ed programs that communicate cor- CRPC, APR porate, product and consumer mes- 1520 Penton Media Building Terrie Glover Ard, Senior Vice sages for managed care companies, 300 Park Ave. South President, APR New York, NY 10010 1300 East Ninth St. pharmaceutical and biotech organi- 212/481-7000 Cleveland, OH 44114 zations, hospitals, patient advocacy www.mbooth.com 216/621-5133 Moore Consulting Group has groups and foundations to reach www.mckinneyad.com been recognized as a leader in key stakeholders. Joyce Yaeger, Senior VP, Director [email protected] healthcare since 1992, when it The firm has expertise in con- of Healthcare Practice achieved international attention and veying key corporate, product and Judy Cerne, President & CEO Dennis Tartaglia, Senior VP, stellar results for promoting innova- consumer messages through grass- Healthcare Practice Media Director tive research to help detect roots and niche marketing, patient McKinney Advertising & Public melanoma cancer. Since then, the Relations has more than 70 years of education, advocacy and support M Booth & Associates pro- integrated communications firm has programs and branding. MWW vides PR counsel to pharmaceu- experience developing and imple- helped hospitals rebrand their menting successful public relations Group also offers corporate com- tical, healthcare, biotechnology, image, implemented public affairs munications, government relations, public health, provider, and bio- programs. The hallmark of our and advocacy programs for agency is our proven expertise to public affairs and financial commu- medical research institutions PhRMA, and represented national nications. Clients include Medco and organizations. develop and implement comprehen- and global pharmaceutical and sive public relations strategies that Health Solutions, Sabin Global Work has included product biotech companies and major Health Institute, Oxford Health and corporate branding pro- target key audiences for hospital healthcare associations, including systems, medical/physicians groups Plans, Roche, Starkey grams for Pfizer, Columbia the Florida Academy of Family Laboratories, The National University Medical Center, and health related non-profit clients. Physicians, American Lung With an emphasis on results, Hemophilia Foundation, Diabetes Bristol-Myers Squibb, Unilever Association and NAMI. Centers of America, Catholic Bestfoods, Siemens Hearing McKinney focuses its efforts on Moore Consulting Group has meeting objectives of the public Health and Human Services and Instruments, Peptor, orchestrated educational outreach to Natural Health Science, LLC. Brookhaven National relations program as well as client various target audiences, including Laboratory, The Robert Wood business goals by delivering the elected officials, key influentials, Johnson Foundation, American right message to the right audience provider groups and associations for O’CONNELL & through the right medium. Whether Board of Medical Specialties, healthcare access and prevention GOLDBERG and IPRO. building brand awareness or manag- issues. Karen Moore has testified The firm has created commu- ing media relations, we ensure proj- before the U.S. House and Senate nications programs that include ects are completed on time, within Healthcare and Appropriations 450 North Park Road, Suite 600 product launches and position- budget and that creative and innova- Committees on Medicare and Hollywood, FL 33021 ing; media relations campaigns; tive initiatives are continuously gen- Medicaid. With national rankings 954/964-9098 reported education and aware- erated. from O’Dwyers and PRWeek, www.oconnellgoldberg.com ness programs; crisis communi- Moore Consulting Group has won cations; patient/professional MCS more than 320 communications Since its inception, O’Connell & education and influencer pro- awards for making a difference in Goldberg has demonstrated expert- grams and special events to pro- 1420 State Highway 206 the healthcare industry and our track ise in healthcare communications. mote products, issues, organiza- Bedminster, NJ 07921 record of delivering targeted strate- tions, and ideas. 908/234-9900 gy and cutting edge results.  Continued on page 34

32 OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Healthcare & Medical PR Firms initiatives including the California conduct strategic programs ty and their clients’ bottom O’Connell & Goldberg Department of Public Health’s designed to meet each client’s line...with nationally recognized Continued from page 32 Network for a Healthy California goals. campaigns tackling pressing campaign to encourage consumers The American Academy of issues facing society including to eat more fruits and vegetables Dermatology, the American Medicare, public health, hous- Working with physicians, founda- and be physically active. College of Allergy, Asthma and ing, the environment, access to tions and hospitals, the agency Immunology, Baxter Healthcare prescription medicines, cancer uncovers unique perspectives from and Zimmer Inc. are among PCI’s and mental health. which to deliver client messages PASCALE long-term healthcare clients. Clients include: Amgen, and rise above the media clutter. COMMUNICATIONS Amylin Pharmaceuticals, Inc., This “What If?” approach results in Associated Bodyworks and out-of-the-ordinary campaigns that PEPPERCOM Massage Professionals, generate attention. 430 Devonshire Street Pittsburgh, PA 15213 California Rice Commission, O’Connell & Goldberg offers 412/526-1756 470 Park Ave. South California State Parks clients healthcare expertise in pub- www.pascalecommunications.com New York, NY 10016 Foundation, California State licity and media relations, commu- [email protected] 212/931-6100 www.peppercom.com Sheriffs’ Association, California nication counsel and strategy, com- Subject Matters Project, munity relations, special events, Georgette Pascale, President Steven Cody, Managing Partner California Therapeutic promotions, media training and cri- Edward Moed, Managing Partner Communities, Eli Lilly and Co., sis communication. Among its Pascale Communications (PC) Governor’s Council on Physical healthcare clientele, the firm repre- knows the healthcare PR market- Peppercom is a mid-sized com- Fitness and Sports, Healthy sents 11 Tenet hospitals throughout place. With combined backgrounds munications agency that special- Marriage Project of Sacramento, South Florida. in medical writing, event planning, izes in developing strategic and HearingMed, Landmark O&G’s practitioners are a bal- public relations and integrated mar- creative PR programs for health- Pharmasolutions, Inc., anced mix of former news keting campaigns, PC understands care companies. Molecular Biology Consultants, reporters, individuals with special the intricacies of a well-run phar- It represents clients in medical Pharmaceutical Research & events expertise, writers and health maceutical brand. devices, imaging, research and Manufacturers of America, specialists whose know-how, tal- Representing a broad range of development and tort reform. In REACH Air Medical Services, ents and experience provide the products across different subspe- addition to PR campaigns, servic- and Schering-Plough Corp. platform from which innovative, cialties, PC’s current clients es include a positioning program effective campaigns are created. include: Advanced Medical Optics, to differentiate a client from its SkinMedica, Iridex and Valeant competitive set, a crisis manage- PRX COMMS. PAINEPR Pharmaceuticals, among others. ment program called CrisisRx, STRATEGISTS According to David Kellner, Pepper Digital, which focuses on Editorial Director, Refractive 19000 MacArthur Blvd., 8th Floor digital initiatives, and Pain-Based 991 West Hedding, Suite 201 Eyecare for Ophthalmologists, Selling to identify the gap between San Jose, CA 95126 Irvine, CA 92612 “The PC team is simply the best 949/809-6854 what client sales forces think cus- 408/287-1700 www.painepr.com medical public relations team I tomers are thinking and what they www.prxinc.com have encountered in 30 years.” In actually are, and ways to leverage Daryl McCullough, CEO addition to their relationships with existing partnerships or develop Brenna Bolger, Founder & CEO Eric Borsum, GM, Los Angeles – the media, PC prides themselves on new ones. Steve Mangold, President & COO Healthcare Practice Leader their competitive intelligence and Peppercom is ranked among the Justin McCarthy, Vice President, highly strategic goals. Since 1975, PRx has been the Business Development top 20 largest independent PR firms in the U.S. by O’Dwyer’s. healthcare industry’s prescrip- PUBLIC Clients include Catalent Pharma tion for excellence in public PainePR, regarded as one of the Solutions and TNS Healthcare. relations and strategic market- nation’s leading mid-sized firms, COMMUNICATIONS ing communications. For 32 has a reputation for high-quality years, we have represented service, strategic brand building, 35 E. Wacker Drive PERRY COMMS. medical research institutes, and creative programming. Chicago, IL 60601 GROUP biotech and pharmaceutical Clients in the healthcare practice [email protected] companies, device manufactur- include Aurora Imaging www.pcipr.com ers and hospital systems. Technology, Beckman Coulter and 925 L St., #1200, A full-service agency, PRx Dorothy Pirovano, APR, Pres.& CEO Sacramento, CA 95814 CardioNet. 916/658-0144 has graphic designers and Web In 2007, PainePR increased Ruth Mugalian, Principal developers to supply collateral Jill Allread, APR, Principal Fax: 916/658-0155 awareness for Aurora Imaging www.perrycom.com materials, ads and online com- Technology’s dedicated breast MRI munications. Please see Public Communications Inc. Kassy Perry, President/CEO www.first5kids.org. system within the medical imaging, has a diverse healthcare practice breast surgeon and oncology indus- Cynthia Moore, EVP Clients include Guidant, providing comprehensive commu- Becton-Dickinson, California tries. Additionally, PainePR contin- Perry Communications Group, nications services to pharmaceuti- Medical Association, Abbott ues to support Beckman Coulter in Defining Tomorrow’s Issues cal and device firms, healthcare Critical Care, Blue Cross of raising awareness of colorectal can- TodaySM, is ranked among the top providers and medical associa- California, Parkinson's Institute, cer as a preventable disease, and the firms specializing in healthcare tions. Two-thirds of PCI’s clients AMI Hospitals, FIRST 5 Santa available screening options, includ- PR by O’Dwyer’s. Perry are in healthcare; many have been Clara County, Children’s Health ing its Hemoccult ICT product. Comms. Group is an independ- with the firm 20 years or more. Initiative and National Display In addition to work specifically ent, full-service public relations Whether announcing a knee Systems. PRx has been AOR for for healthcare companies, PainePR and public affairs firm specializ- replacement designed for women, Santa Clara Valley Health & has an expertise in public education ing in issues management, media informing physicians about dis- Hospital System for 29 years. and social marketing initiatives, relations and coalition building. ease management guidelines, or PRx introduced the first hos- leading the charge to change per- Since 1996, Kassy Perry and directing consumers to free health pital-grade nanodisinfectant as ception or activate consumer behav- screenings, PCI’s counselors, writ- her award winning team have ior for established brands and public ers and media relations specialists had a profound impact on socie-  Continued on page 36

34 OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Healthcare & Medical PR Firms

ROSICA RUDER FINN

STRATEGIC PR 301 East 57th Street New York, NY 10022 95 Route 17 South 212/593-6400 Paramus, NJ 07652 201/843-5600 Susan Hirsch, Global Head, Fax: 201/843-5680 Health Care, New York Susan Smirnoff, Global Head, Chris Rosica, President & CEO Health & Wellness, New York Nancy Glick, Executive VP & Dir., For more than 27 years, Rosica Hlth & Nut.Affairs, Wash., DC Strategic PR has developed PR pro- grams and garnered media coverage As one of the recognized industry for such healthcare and medical leaders in providing global and clients as Professional Disposables regional communications services International (PDI), the healthcare to pharmaceutical and biopharma- division of Nice-Pak Products, Inc., ceutical corporations, medical Rosica Strategic PR developed a “valor award” for emer- The Rascal Company, The National device companies, and related gency medical personnel for client Moore Medical. Association For Home Care & industries, Ruder Finn Health Care Hospice, Moore Medical Corp., brings to our clients practice man- Physicians for a National Health agers with diverse experience in Program, and the NJ Dept. of such fields as , hospital PRx Comms. Strategists THE REILLY GROUP Health and Senior Services. marketing, publishing, entertain- Continued from page 34 Serving PDI’s healthcare and ment, government relations, public 1519 West Berteau Ave. commercial divisions through policy, and patient advocacy and well as the first provider of Chicago, Illinois 60613 strategic counsel and expertise, integrates hands-on senior manage- web-based communication 773/348-3800 Rosica’s PR program is to educate ment on all account teams. tools for hospitals, clinics, lab- Fax: 773/348-3890 all audiences about PDI’s pre-mois- Along with extensive expertise in oratories and practitioners. [email protected] tened wipes for proper hygiene and launching, promoting and branding PRx also launched a clinical surface sanitation. Key influencers first-in-class drugs and lifesaving data, EMR and practice man- Susan Reilly, President are infection control, medical and treatments, Ruder Finn specializes agement application service long term care professionals; deci- in addressing lifestyle issues and provider for small and mid- The Reilly Group is a full- sion-makers in hospitals, emer- regularly works with associations sized physician offices. service communications firm gency medical services and schools, and clients on partnerships to estab- A member of International specializing in the pharmaceu- as well as consumers. Rosica gar- lish innovative platforms and break Public Relations Network, PRx tical, health, food and fitness ners media attention by events pro- new ground in communicating has affiliates in 30 countries, sectors. The company provides moting hand hygiene programs in branded and non-branded informa- from Argentina to UAE, from media relations, product sup- schools, educating consumers on tion. RF also has extensive experi- Singapore to South Africa. port publicity, FDA prepared- the prevention of MRSA and flu ence executing communications ness, issues management and and cold viruses, and keeping the programs surrounding drug pricing RACEPOINT GROUP corporate image programming medical community abreast of new and reimbursement, including issues and execution. developments and products. particular to emerging markets. 404 Wyman St., Suite 375 The firm offers expertise in Expanding PDI’s presence in the Ruder Finn’s Washington office Waltham, MA 02451 media relations for clinical pharmaceutical category, the firm creates and implements strategic 781/487-4600 advances as well as launch and introduced FDA-approved public affairs programs that influ- www.racepointgroup.com post-launch publicity support. Cholorascrub, a product with a fast ence public opinion, build support Marijean Lauzier, President & CEO Sister company Diamond City kill time and prolonged antimicro- for regulatory and legislative Larry Weber, Chairman Music and Film enables the bial activity; Sani-Hands for Kids, actions, and manage critical issues. firm to provide clients with antimicrobial alcohol gel wipes that For corporations, associations and Racepoint Group is a global access to full-service broadcast reduces absenteeism in places such non-profit organizations, we utilize public relations agency with spe- capabilities including concep- as schools and day care centers and a range of coordinated strategies and cial expertise in digital media tualization and execution of Sani-Cloth Bleach Wipes that sani- activities — from engaging policy relations. editorial packages and adver- tizes non-porous surfaces. makers and advocacy groups, creat- We leverage the power of tradi- tising. Our program for the Rascal ing coalitions, mounting state and tional and digital media relations Client experience includes Company, renowned makers of national media relations programs to elevate premium and emerging pharmaceutical companies, electric scooters that enhance and targeting attention-getting health, science and technology biopharmaceutical companies, mobility, included the presentation advertising — to achieve our brands – generating world-class OTC products, diagnostic of electric scooters to disabled clients’ policy and business objec- media and analyst coverage that equipment, food and sports per- American veterans in Dallas, TX on tives. directly impacts mindshare and formance products, at-home Memorial Day and the donation of Ruder Finn also has a demon- marketshare. We lead in the diagnostic tests and medical scooters to the victims of the strated track record of conducting application of technology to our organizations. Bluffton University bus crash in high-impact communications well- craft and provide clients with a TRG’s experience spans Ohio. ness campaigns for OTC medicines, level of research, analytics and across every major disease For Moore Medical, suppliers of skincare products, food and nutri- measurement that is unmatched state with emphasis on cardio- medical, surgical and pharmaceuti- tion programs, and products/ser- in the public relations industry. vascular disease, adult and cal products, Rosica initiated the vices to promote exercise and Healthcare clients include pediatric oncology, infectious Moore Medical Valor Awards that weight loss. Clients include Genzyme, Kingfisher Healthcare, disease, women’s health, asth- recognized exceptional heroism in Celgene; Forest Laboratories; NeuroLogica and Helicos ma and allergies, endocrinolo- the line of duty by EMS and EMT Genta; Gerber; Intercultural Cancer Biosciences. gy and dermatology. personnel. Council; Johnson & Johnson;

36 OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of Healthcare & Medical PR Firms Kellogg; Medtronic; New York Mae Schwartz. With offices in disparate, and sometimes hard- cializing in corporate and mar- Blood Center; Novartis; Pfizer; Waltham, Mass., San Francisco, to-reach audiences. keting communications for the Schering-Plough; and, Vertex. Stockholm, and a London office SMA&C has a proven track life-science industry. Founded opening in October, Schwartz has record of helping healthcare in 1986, the S.F. Bay Area firm more than 210 employees. organizations carry out their provides an unequaled mix of SAWCHUK BROWN Schwartz Communications has mission through integrated expertise and resources to clari- & ASSOCIATES garnered many honors and was communications programs, fy and communicate the most named three times to the Inc. 500 including media and community effective market position for its 41 State St., Suite 500 list of the fastest-growing private relations, thought leadership, clients, helping them to estab- Albany, NY 12207 companies. Schwartz is one of strategic partnerships, and when lish a solid market presence, 518/462-0318 North America’s leading public necessary, issues management. higher profitability and maxi- www.sawchukbrown.com relations agencies focused on the Current clients also include mum valuation. The firm serves Pamela Sawchuk Brown, Pres. & CEO high-technology, medical device, Harvard Vanguard Medical clients in every stage of devel- Sean Casey, Senior Vice President pharmaceutical and biotechnology Associates and Atrius Health, opment — from seed funding industries. Visiting Nurse Association of through R&D, clinical trials, Since 1979, Sawchuk Brown The healthcare practice of Boston, and the International and product launch. Associates has provided services Schwartz Communications works Society for Infectious Disease. Combining creative strate- to a variety of health-related to generate media coverage for gies and tactics with a thorough clients, including hospitals, man- medical device, pharmaceutical, SPECTRUM understanding of healthcare aged care organizations, physician biotechnology and healthcare IT markets, the firm works closely groups, pharmaceutical companies companies. SCIENCE COMMS. with business and scientific and statewide associations. The firm specializes in patient teams to make complex tech- Programs for healthcare clients awareness campaigns, the visibility 2000 K St. N.W. nologies accessible to key audi- that include strategic communica- of clinical data, publicizing critical Washington, DC 20006 ences and market influencers. tions plans, integrated marketing, regulatory milestones, clinical trial 202/955-6222 In addition to its own stable of crisis communications, media recruitment and disease awareness www.spectrumscience.com talent, the firm draws from an relations, research, special events, campaigns. Schwartz has been John Seng, Founder/President extraordinary creative network public affairs and government responsible for significant medical that includes market research, relations. The firm has worked on Kara McCollum, Senior campaigns of the past decade. VP/Business Development graphic design, video produc- issues such as managed care, men- Clients include AtheroGenics, tion, and Internet services. tal health, preventive care and Panacos Pharmaceuticals, Osiris Spectrum Science Comms. is an wellness, long-term care and pub- Therapeutics, Cytyc Corp., independent healthcare-only lic health issues. Cyberonics, Caliper Life Sciences, agency. Spectrum’s services V-FLUENCE New clients this year include West Pharmaceutical Services, include product marketing, advo- The Kingston Hospital, Nanosphere, NxStage Medical, cacy relations, PA, research com- INTERACTIVE PR Benedictine Hospital, Center for High Throughput Genomics, The munications, interactive communi- Disability Services, St. Peter’s Trizetto Group and others. cations and graphic design. 7770 Regents Road, #113-576 Hospital, and expanded projects Spectrum conducts activities on for MVP Health Care and the New San Diego, CA 92122-1937 SOLOMON a regional, national and interna- 877/835-8362 York State Academy of Family tional scale. It is a founding partner Physicians. www.v-fluence.com MCCOWN & CO. and chair of GLOBALHealthPR, [email protected] Other clients have included, an international group of inde- Adirondack Oral and Maxillofacial 177 Milk Street, Suite 610 pendently owned agencies. Surgery, Albany Medical Center, Boston, MA 02109 The agency has worked across a Jay Byrne, President American Heart Assn., American 617/695-9555 range of therapeutic categories, Red Cross, Bellevue Women’s www.solomonmccown.com including oncology, cardiology, With 75 percent of Internet Hospital, Empire Blue Cross and [email protected] diabetes, dermatology, cosmetic users relying on the web for Blue Shield, Healthcare Assn. of science, gastroenterology, pul- healthcare information, it’s New York State, Horton Memorial Helene Solomon, President & CEO monology, rheumatology, imperative for brands and Hospital, Kaiser Permanente, NYS women’s health, urology, develop- companies to understand how Health Facilities Assn., NYS Dept. Massachusetts is pioneering mental disorders and Alzheimer’s to assess and discern both of Health, Pfizer, Sterling Drug, the route to healthcare reform disease. opportunities and risks in Web SUNY Downstate Medical Center, while the nation watches. Clients include the American 1.0 and Web 2.0 spaces. Enter Trudeau Institute and others. Solomon McCown & Company College of Cardiology, American v-Fluence Interactive Public The firm is an associate of (SMA&C) has been a part of Diabetes Assn., Genentech, Procter Relations, the Internet market- GolinHarris International. this groundbreaking effort, & Gamble, Kennedy Krieger ing and issues management engaged by the Massachusetts Institute, Myriad, King leader. v-Fluence’s patent- SCHWARTZ Hospital Association and most Pharmaceuticals and Pfizer Inc. pending online research recently the Health Care Quality methodology delivers unique COMMS. INC. and Cost Council of analytics and insights about Massachusetts, which was cre- VERSAGGI BIO- how online consumers engage 230 Third Avenue ated under the state’s Health COMMUNICATIONS healthcare brands, products Prospect Place Care Reform Law to create and issues, who’s behind what Waltham, MA 02451 transparency around hospital they find and how best to 781/684-0770 9 Carolyn Ct. www.schwartz-pr.com and provider cost and quality Mill Valley, CA 94941 shape the online environment information. 415/806-6039 to measurably meet client Steve Schwartz, CEO & President Healthcare communications www.versaggibio.com goals. Major brands and Lloyd Benson, Executive VP requires understanding the com- organizations that care about plexities of the space, packag- Charles Versaggi, Ph.D., President consumer perceptions choose Schwartz Communications was ing and disseminating compli- v-Fluence. Discover our dif- founded in 1990 by the husband- cated information and strategic Versaggi Biocommunications ference today. Visit our web- and-wife team of Steve and Paula thinking to engender the trust of is a marketing consultancy spe- site: www.v-fluence.com.

ADVERTISING SECTION • OCTOBER 2007 • WWW.ODWYERPR.COM 37 Profiles of Healthcare & Medical PR Firms Geneva, Munich, Milan, and Hong Kong. Key offerings include new WESTSIDE PR product launches, sustained awareness programs, crisis 5215 Sepulveda, Ste. 22A Culver City CA 90230 management, advocacy group 310/398-5565 relations, health policy initia- www.westsidepr.com tives, scientific communica- tions and medical education. James Harris, Principal Clients include sanofi aven- tis, Boehringer Ingelheim, Eli Westside PR helps healthcare Lilly, Gilead, Genentech, technology, managed care and Merck, Pfizer, Roche, and financial services companies Susan G. Komen for the Cure. build brand awareness and enter new markets. Founded in 2000, the agency has extensive experi- WEISSCOMM ence in marketing to physicians, Westchester Medical Group President Dr. Simeon hospitals, employers and con- Schwartz cuts the ribbon to mark the opening of PARTNERS WMG’s new facility in Rye, New York. He is joined by sumers. We help launch new Rye Mayor Steve Otis, WMG’s Medical Director Dr. 1700 Montgomery Street, Suite 485 products in the healthcare infor- Barney Newman, Chief Operating Officer Nancy San Francisco, CA 94111 mation system, managed care, Levesque and Port Chester Mayor Dennis Pilla. 415/362-5018 employee benefits and risk Zlokower Public Relations handled media relations for www.wcpglobal.com management sectors. the official ribbon cutting ceremony. Westside provides position- Jim Weiss, President & CEO ing strategy, media relations, Diane Weiser, Chief Operating Officer marketing communications and as well as support the constant Jennifer Gottlieb, Man. Dir., NY trade show support. Our cam- need to attract the very best physi- Angela Pennington, Man. Dir., SF paigns use traditional and new VOLLMER PR cians to their organization. Amy Martini, Exec VP, Corp.Comms, & media. Clients include Opus VOLLMER’s experience in Investor Rels. Healthcare Solutions, healthcare services marketing 808 Travis, Suite 501 WeissComm Partners is the MidMarket Capital, Evergreen Houston, Texas 77002 includes work for CHRISTUS Re, Isabel Healthcare, 713/970-2100 Health, DePelchin Children’s largest independent communi- WebTribesInc.com and www.vollmerpr.com Center, Memorial Hermann cations agency focused exclu- MedSynergies. Healthcare System, Methodist sively on the healthcare indus- Helen Vollmer, Allen Caudle, Healthcare System, St. Luke’s try serving the corporate, Carolyn Mayo Episcopal Hospital, Texas investor and product communi- ZLOKOWER Institute of Health, The University cations needs of leading VOLLMER provides health- of Texas Health Science Center biotechnology, pharmaceutical, COMPANY care clients with the “outside of and Texas Children’s Hospital. device and diagnostic compa- the administrative suite” view of nies. 60 Madison Avenue, Suite 910 marketing needed to achieve their Our senior professionals New York, NY 10010 marketing goals and protect them- WEBER specialize in corporate and 212/447-9292 selves from the many risk man- product PR, investor and advo- www.zlokower.com agement issues facing hospitals SHANDWICK cacy relations, clinical trial today. Working with organizations recruitment, sports marketing Harry Zlokower, President ranging from small community 919 Third Ave. programs for biotech and Gail Horowitz, Vice President hospitals to large hospital sys- New York, NY 10022 grassroots direct-to-patient PR David Closs, Vice President tems, we help administrators and 212/445-8000 programs. communications departments www.webershandwick.com The WeissComm team has a Zlokower Company is noted develop and execute strategic broad base of therapeutic for its excellence in healthcare communication programs that Laura Schoen, President, Global expertise including cardiology, public relations. Since 1998 we meet their goals. With deep Healthcare Practice CNS, dermatology, diagnos- created media campaigns, expertise in issues facing hospi- tics, endocrinology, gastroen- newsletters, and brochures for tals today, we can quickly develop Weber Shandwick’s global terology, infectious disease, Greenwich Hospital, Westchester and implement the needed com- team of seasoned healthcare molecular diagnostics, oncolo- Medical Group, The League for munication tools. And our in- strategists offers expertise in gy, pain management, pedi- the Hard of Hearing, and The house media and presentation biotechnology, pharmaceuti- atrics, personalized medicine, Nathaniel Witherell Nursing training team can prepare all the cals, over-the-counter medica- respiratory, rheumatology, Home, for doctors specializing in key executives to face the most tions, consumer health prod- urology and women’s health. radiation oncology, ophthalmolo- difficult audience with confidence ucts, medical devices, insur- WeissComm provides a rare gy, cosmetic surgery and brain and the messages necessary. ance and health maintenance combination of high-level surgery and for GeneLink, a In addition, with 265 years of organizations, healthcare asso- strategy, counsel and “hands- genetic testing service. experience in numerous indus- ciations, health systems and on” execution for our clients. We publicized three dimen- tries, VOLLMER brings a deep hospitals. We build long-term, multi- sional conformal radiation thera- expertise in tried and true market- Weber Shandwick’s global faceted relationships that grow. py for cancer treatment, first ing and community relations tech- healthcare practice consists of Ranked among the top inde- corneal implant surgery in New niques that make a natural transi- healthcare public relations pro- pendent PR firms in the United York City, innovative cosmetic tion to the hospital industry help- fessionals in 26 offices on three States, WeissComm serves surgery new hospital building ing to promote a hospital’s key continents, with regional hubs clients globally with offices in openings and community support areas of excellence or service in New York, Baltimore, San Francisco, New York and campaigns. lines. We use our marketing expe- Washington, Minneapolis, Chicago, and in London via a Zlokower Company won a rience to help hospitals achieve Toronto, Chicago, London, strategic alliance with Resolute major award for its professional their goals specialty by specialty Brussels, Barcelona, Paris, Communications. services public relations skills. 

38 OCTOBER 2007 • WWW.ODWYERPR.COM • ADVERTISING SECTION O’DWYER’S RANKINGS TOP HEALTHCARE & MEDICAL PR FIRMS Firm Net Fees Firm Net Fees

1. Edelman New York $ 92,376,059 41. Cerrell Associates Los Angeles 646,838 2. Ruder Finn New York 52,460,000 42. Ron Sachs Comms. Tallahassee 600,477 3. APCO Worldwide Wash., D.C. 25,425,928 43. Peppercom New York 496,525 4. Dorland PR Philadelphia 11,167,000 44. Kaplow Comms. New York 492,500 5. Cooney/Waters Group New York 9,177,065 45. PRx San Jose, CA 464,332 6. Schwartz Comms. Waltham, MA 8,441,043 46. Rosica Strategic PR Paramus, NJ 372,000 7. Vox Medica Healthcare Philadelphia 6,920,410 47. L.C. Williams & Assocs. Chicago 348,851 8. HealthStar New York 6,617,000 48. Marx Layne & Company Farmington Hills, MI 343,176 9. Spectrum Science Comms.Wash., D.C. 6,412,232 49. Charleston/Orwig Hartland, WI 339,491 10. Communications Strategies Madison, NJ 4,396,682 50. Travers, Collins & Co. Buffalo, NY 337,558 11. Zeno Group New York 4,069,405 51. Gibbs & Soell New York 307,300 12. DKC/Dan KloresComms.New York 4,000,000 52. Toplin & Assocs. Washington, PA 306,608 13. GYMR Wash., D.C. 3,727,842 53. Cooper Katz & Co. New York 302,799 14. MCS Bedminster, NJ 3,309,400 54. Stanton Crenshaw New York 300,000 15. CrosbyMarketingComms. Annapolis, MD 3,130,720 55. New West Louisville, KY 300,000 16. Makovsky & Co. New York 2,956,000 56. Maccabee Group Minneapolis, MN 295,627 17. Public Communications Chicago 2,929,504 57. Dudell & Assocs. Oakland, CA 282,480 18. Waggener Edstrom Bellevue, WA 2,717,000 58. Jackson Spalding Atlanta 268,508 19. Hager Sharp Wash., D.C. 2,429,478 59. Transmedia Group Boca Raton, FL 250,000 20. French|West|Vaughan Raleigh, NC 2,425,771 60. Rhea & Kaiser Naperville, IL 249,193 21. Capstrat Raleigh 2,200,000 61. Bridge Global Strategies New York 227,700 22. Davies Santa Barbara, CA 2,100,000 62. Standing Partnership St. Louis 220,760 23. Moore Consulting Tallahassee 2,065,137 63. Lambert, Edwards &Assocs. Grand Rapids, MI 204,322 24. RF | Binder Partners New York 2,002,000 64. Praco PR Colorado Spring, CO 198,000 25. The Rogers Group Los Angeles 1,920,784 65. v-Fluence Interactive PR St. Louis 186,812 26. McNeely Pigott & Fox New York 1,573,977 66. Airfoil Detroit 182,541 27. Widmeyer Comms. Wash., D.C. 1,520,000 67. Valencia, Perez & Echeveste S. Pasadena, CA 160,115 28. Coyne PR Parsippany, NY 1,460,480 68. Schneider Assocs. Boston 156,708 29. Padilla Speer Beardsley Minneapolis, MN 1,346,456 69. Maloney & Fox New York 156,000 30. M Booth & Assocs. New York 1,280,471 70. Landis Comms. San Francisco 153,900 31. Perry Comms. Group Sacramento 1,183,500 71. Pierpont Comms. Houston 134,113 32. Rasky Baerlein Boston 961,588 72. Morris + King Co. New York 119,068 33. Carmen Group Wash., D.C. 901,950 73. Richmond PR Seattle 115,000 34. PainePR Irvine, CA 897,453 74. Access PR San Francisco 113,918 35. John Bailey & Assocs. Troy, MI 863,000 75. Thorp & Co. Coral Gables, FL 103,355 36. Vollmer PR Houston 748,921 76. Bader Rutter Brookfield, WI 100,000 37. Qorvis Comms. Wash., D.C. 748,122 77. Hope-Beckham Atlanta 90,000 38. Regan Comms. Group Boston 700,500 78. Zeppos & Assocs. Milwaukee 87,627 39. 5W PR New York 700,000 79. Bliss, Gouverneur & Assocs.New York 85,000 40. Katcher Vaughn & Bailey Brentwood, TN 683,000 80. Dawson + Murray + Teague Dallas 81,423

© 2007 J.R. O’Dwyer Co.