possible to maintain freshness and in one delivery to ensure convenience. Lokum introduces users to local flavors with product quality control and packaging by a single distribution center with consignments dispatched together. Papyon.com offers everything regarding dining out, including online menus, reservations, images of dining spaces and up-to-date information on the most popular and elite dining venues in the city. Papyon can filter searches for venues based on criteria such as the type of restaurant, the cuisine, location, price range, opening Achievements History hours, ambiance and whether the Yemeksepeti is the leader in a Yemeksepeti was founded in 2001 by Nevzat venue offers special services such as market it created virtually by Aydın, Melih Ödemiş, Cem Nüfusi and Gökhan weddings. One can select a venue itself. It achieved impressive Akan and is the first and largest online food for a five-o-clock tea or a business order growths of 50% in 2010 ordering site in Turkey. As of today, this site has meal or even to propose! Papyon and 2011 and 60% in 2012. 250 employees and 7,500 member restaurants has made it very easy to find the Moreover, in 2012 it took firm in 47 cities of Turkey and the Turkish Republic perfect place for dining and make steps toward being the foremost of Northern Cyprus. Yemeksepeti has plans to a reservation in a few simple steps. food-related brand in the digital expand into the Middle East and North Africa, One of the key features is the world by detaching itself from the and has already entered these markets with Product ease it offers while making group single-project internet business Foodonclick.com in the UAE and Oman. Since Yemeksepeti is a simple and secure online system reservations. Users can organize model and entering vertical 2012, it is operating in Abu Dhabi, Dubai and that enables anyone to order food from anywhere an event online in a venue of their business branches. Sharjah in the UAE and in Muscat, the capital of easily. Users place orders through Yemeksepeti choice and invite their friends via Yemeksepeti serves now Oman. without entering their credit card details, which e-mail through Papyon. They can almost 150,000 people with an are only shared with restaurants at the time and also define their selections based average of 55,000 orders per location of delivery. on ratings and comments of other day. It also receives 30,000 meals Yemeksepeti works hard to maintain high Papyon.com users or experts. per month through Foodonclick. customer satisfaction. Orders are shared with In an effort to diversify from B2C com, its website in the UAE and restaurants in the most accurate and fastest only projects, Yemeksepeti started Oman established in 2010. manner and Yemeksepeti attempts to solve all in the B2B sector with Irmik.com. In addition to conventional possible problems instantly. In case problems Irmik is an exclusive shopping site for online orders, Yemeksepeti do arise during or after orders are placed, Yemeksepeti member restaurants receives orders from mobile Yemeksepeti offers a customer help center to source all their consumables devices through its iPhone, to provide telephone and real-time messaging online. Irmik offers a wide range Android, Windows Phone, support. Users are also given the opportunity to of products, such as foodstuffs, Blackberry and Nokia apps. rate and comment on the service and food quality accessories, utensils, take–out Almost 23% of orders come of 7,500 restaurants that are in the system. There packaging, glassware, dining furniture from mobile platforms, making are also menus and promotions exclusive to and linen at affordable prices. Irmik Yemeksepeti a significant player Yemeksepeti, which offer users great advantages. also acts as a market place, giving numerous awards. Its first TV commercial that in the mobile e-trade sector. In addition to conventional online orders and producers a direct marketing channel to promote started in 2012 on the other hand helped increase In fact, Yemeksepeti application through mobile devices, Yemeksepeti receives their new products and gain new customers. This the brand awareness. is installed on 40% of iPhones in orders from Facebook as well as smart TVs. project aims to deliver the products and services Turkey, as of January 2013. needed at reasonable prices and to the doorstep Brand Values Yemeksepeti has received Latest Developments of Yemeksepeti’s business partners in order to Yemeksepeti works to enable its users to place numerous Golden Spider, Yemeksepeti’s rapid growth and healthy financial support the restaurants grow their business and orders whenever and wherever they want in Felis, Effie, Red and Crystal the fastest, most accurate and most suitable Market statements have been attracting the attention increase their profitability as well. Apple awards since it went online in 2001. of international investors for some time. The manner. The company offers the same marketing Yemeksepeti was founded in 2001 and was It has also won several international awards, opportunities to small enterprises as large not only one of the first online food delivery company selected General Atlantic, one of the Promotion such as Eurowards, World Summit Award and world’s top 10 investment funds, as its business Yemeksepeti attempts to be a “Lovemark” in the restaurant chains in its aim to enrich Turkish businesses in Turkey, but one of the first Croquette. In 2012, Yemeksepeti won the Best cuisine by delivering traditional flavors to larger e-commerce entities in the country at all. For partner and General Atlantic became one of the perception of users primarily through a high-quality Use of Direct Marketing, and E-commerce-Retail minority shareholders with this investment. The service offering that has largely grown by word- groups of customers, as well as facilitating access the past 12 years, the company has targeted to titles in the Mediacat Felis awards for its Happy to different food options. Yemeksepeti wants improve the lives of customers and restaurants resources obtained from these investments have of-mouth marketing and user recommendations Appetite campaign. The campaign celebrated In 2012, Yemeksepeti became an umbrella financed the company’s move into new countries until lately. Offering thousands of promotions year to be the first recalled brand in Turkey’s food by developing Turkey’s home delivery culture users’ birthdays with personalized videos where brand for three vertical website projects. Irmik.com sector, and therefore constantly works on new while almost single-handedly establishing and supported the vertical projects carried in round, including exclusive menus, discounts, prizes the Yemeksepeti Employees were the actors. Its is an exclusive shopping site for restaurant owners Turkey. and periodical campaigns to its users, Yemeksepeti advanced-technology projects in order to fulfill all the country’s online food delivery sector. first ever television advertising campaign in 2012 and Yemeksepeti’s first B2B project. Papyon.com users’ food-related needs and increase their overall Yemeksepeti’s strategy is to become a global Lokum.com is one such vertical project. Under started communicating to wider audiences by called Couriers won a Crystal Apple in the Retail is an online restaurant reservation service while the guidance of gourmet travel writer Mehmet 2008. Its radio and magazine advertising campaigns satisfaction. home delivery leader and is aiming to expand Sales e-Commerce category at the Crystal Apple Lokum.com offers an authentic Anatolian food outside Turkey with operations in three countries. Yaşin, it supplies and delivers specialty products during this period aimed for a more sincere Turkey Advertising Awards. delivery service. gathered from around Turkey in the shortest time communication style with its users and received www.yemeksepeti.com
THINGS YOU DIDN’T KNOW ABOUT Yemek Sepeti › Yemeksepeti has delivered 59 million orders since it was founded. › Yemeksepeti is not only for those living alone. The average order size is enough for 2.7 people. › Yemeksepeti’s promotions saved its users TL100 million in 2012 alone. › Yemeksepeti’s mobile app was downloaded 780,000 times, which is more than 10% of smart phones in Turkey.
200 SUPERBRANDS SUPERBRANDS 201 possible to maintain freshness and in one delivery to ensure convenience. Lokum introduces users to local flavors with product quality control and packaging by a single distribution center with consignments dispatched together. Papyon.com offers everything regarding dining out, including online menus, reservations, images of dining spaces and up-to-date information on the most popular and elite dining venues in the city. Papyon can filter searches for venues based on criteria such as the type of restaurant, the cuisine, location, price range, opening Achievements History hours, ambiance and whether the Yemeksepeti is the leader in a Yemeksepeti was founded in 2001 by Nevzat venue offers special services such as market it created virtually by Aydın, Melih Ödemiş, Cem Nüfusi and Gökhan weddings. One can select a venue itself. It achieved impressive Akan and is the first and largest online food for a five-o-clock tea or a business order growths of 50% in 2010 ordering site in Turkey. As of today, this site has meal or even to propose! Papyon and 2011 and 60% in 2012. 250 employees and 7,500 member restaurants has made it very easy to find the Moreover, in 2012 it took firm in 47 cities of Turkey and the Turkish Republic perfect place for dining and make steps toward being the foremost of Northern Cyprus. Yemeksepeti has plans to a reservation in a few simple steps. food-related brand in the digital expand into the Middle East and North Africa, One of the key features is the world by detaching itself from the and has already entered these markets with Product ease it offers while making group single-project internet business Foodonclick.com in the UAE and Oman. Since Yemeksepeti is a simple and secure online system reservations. Users can organize model and entering vertical 2012, it is operating in Abu Dhabi, Dubai and that enables anyone to order food from anywhere an event online in a venue of their business branches. Sharjah in the UAE and in Muscat, the capital of easily. Users place orders through Yemeksepeti choice and invite their friends via Yemeksepeti serves now Oman. without entering their credit card details, which e-mail through Papyon. They can almost 150,000 people with an are only shared with restaurants at the time and also define their selections based average of 55,000 orders per location of delivery. on ratings and comments of other day. It also receives 30,000 meals Yemeksepeti works hard to maintain high Papyon.com users or experts. per month through Foodonclick. customer satisfaction. Orders are shared with In an effort to diversify from B2C com, its website in the UAE and restaurants in the most accurate and fastest only projects, Yemeksepeti started Oman established in 2010. manner and Yemeksepeti attempts to solve all in the B2B sector with Irmik.com. In addition to conventional possible problems instantly. In case problems Irmik is an exclusive shopping site for online orders, Yemeksepeti do arise during or after orders are placed, Yemeksepeti member restaurants receives orders from mobile Yemeksepeti offers a customer help center to source all their consumables devices through its iPhone, to provide telephone and real-time messaging online. Irmik offers a wide range Android, Windows Phone, support. Users are also given the opportunity to of products, such as foodstuffs, Blackberry and Nokia apps. rate and comment on the service and food quality accessories, utensils, take–out Almost 23% of orders come of 7,500 restaurants that are in the system. There packaging, glassware, dining furniture from mobile platforms, making are also menus and promotions exclusive to and linen at affordable prices. Irmik Yemeksepeti a significant player Yemeksepeti, which offer users great advantages. also acts as a market place, giving numerous awards. Its first TV commercial that in the mobile e-trade sector. In addition to conventional online orders and producers a direct marketing channel to promote started in 2012 on the other hand helped increase In fact, Yemeksepeti application through mobile devices, Yemeksepeti receives their new products and gain new customers. This the brand awareness. is installed on 40% of iPhones in orders from Facebook as well as smart TVs. project aims to deliver the products and services Turkey, as of January 2013. needed at reasonable prices and to the doorstep Brand Values Yemeksepeti has received Latest Developments of Yemeksepeti’s business partners in order to Yemeksepeti works to enable its users to place numerous Golden Spider, Yemeksepeti’s rapid growth and healthy financial support the restaurants grow their business and orders whenever and wherever they want in Felis, Effie, Red and Crystal the fastest, most accurate and most suitable Market statements have been attracting the attention increase their profitability as well. Apple awards since it went online in 2001. of international investors for some time. The manner. The company offers the same marketing Yemeksepeti was founded in 2001 and was It has also won several international awards, opportunities to small enterprises as large not only one of the first online food delivery company selected General Atlantic, one of the Promotion such as Eurowards, World Summit Award and world’s top 10 investment funds, as its business Yemeksepeti attempts to be a “Lovemark” in the restaurant chains in its aim to enrich Turkish businesses in Turkey, but one of the first Croquette. In 2012, Yemeksepeti won the Best cuisine by delivering traditional flavors to larger e-commerce entities in the country at all. For partner and General Atlantic became one of the perception of users primarily through a high-quality Use of Direct Marketing, and E-commerce-Retail minority shareholders with this investment. The service offering that has largely grown by word- groups of customers, as well as facilitating access the past 12 years, the company has targeted to titles in the Mediacat Felis awards for its Happy to different food options. Yemeksepeti wants improve the lives of customers and restaurants resources obtained from these investments have of-mouth marketing and user recommendations Appetite campaign. The campaign celebrated In 2012, Yemeksepeti became an umbrella financed the company’s move into new countries until lately. Offering thousands of promotions year to be the first recalled brand in Turkey’s food by developing Turkey’s home delivery culture users’ birthdays with personalized videos where brand for three vertical website projects. Irmik.com sector, and therefore constantly works on new while almost single-handedly establishing and supported the vertical projects carried in round, including exclusive menus, discounts, prizes the Yemeksepeti Employees were the actors. Its is an exclusive shopping site for restaurant owners Turkey. and periodical campaigns to its users, Yemeksepeti advanced-technology projects in order to fulfill all the country’s online food delivery sector. first ever television advertising campaign in 2012 and Yemeksepeti’s first B2B project. Papyon.com users’ food-related needs and increase their overall Yemeksepeti’s strategy is to become a global Lokum.com is one such vertical project. Under started communicating to wider audiences by called Couriers won a Crystal Apple in the Retail is an online restaurant reservation service while the guidance of gourmet travel writer Mehmet 2008. Its radio and magazine advertising campaigns satisfaction. home delivery leader and is aiming to expand Sales e-Commerce category at the Crystal Apple Lokum.com offers an authentic Anatolian food outside Turkey with operations in three countries. Yaşin, it supplies and delivers specialty products during this period aimed for a more sincere Turkey Advertising Awards. delivery service. gathered from around Turkey in the shortest time communication style with its users and received www.yemeksepeti.com
THINGS YOU DIDN’T KNOW ABOUT Yemek Sepeti › Yemeksepeti has delivered 59 million orders since it was founded. › Yemeksepeti is not only for those living alone. The average order size is enough for 2.7 people. › Yemeksepeti’s promotions saved its users TL100 million in 2012 alone. › Yemeksepeti’s mobile app was downloaded 780,000 times, which is more than 10% of smart phones in Turkey.
200 SUPERBRANDS SUPERBRANDS 201