Demographics - Sacramento-Stockton-Modesto, CA

Total % of US Total Household % of US Total Square % of US Square Population Density/Sq. Rental Units/Sq. Population in Group Population Population s Households Miles Miles Mile Mile Quarters 3,521,886 1.23 1,244,307 1.15 18,818 0.53 187 25 87,074 Source: Market Statistics, a Division of Claritas Inc., Sacramento-Stockton-Modesto, CA DMA 2002 Estimates for Snapshots

Population Estimates - Sacramento-Stockton-Modesto, CA

Male Total US Male % of US Female Total US Fem % of US Total Total US % of US Total Population 1,740,338 140,505,000 1.24 1,781,548 146,310,100 1.22 3,521,886 286,815,100 1.23 Age 0-9 269,658 20,276,770 1.33 256,969 19,346,720 1.33 526,627 39,623,490 1.33 Age 10-14 150,229 10,947,430 1.37 142,374 10,403,620 1.37 292,603 21,351,040 1.37 Age 15-17 87,153 6,369,163 1.37 80,702 5,991,576 1.35 167,855 12,360,740 1.36 Age 18-24 175,988 14,389,100 1.22 166,203 13,802,800 1.20 342,191 28,191,900 1.21 Age 25-34 231,509 19,831,280 1.17 225,370 19,511,790 1.16 456,879 39,343,080 1.16 Age 35-44 269,471 22,097,180 1.22 274,274 22,388,740 1.23 543,744 44,485,910 1.22 Age 45-54 239,833 19,500,750 1.23 247,981 20,310,200 1.22 487,815 39,810,940 1.23 Age 55-64 146,694 12,670,260 1.16 159,275 13,775,690 1.16 305,969 26,445,940 1.16 Age 65-74 95,420 8,228,758 1.16 111,138 9,925,016 1.12 206,558 18,153,770 1.14 Age 75-84 59,248 4,913,017 1.21 83,510 7,545,655 1.11 142,759 12,458,670 1.15 Age 85+ 15,135 1,281,260 1.18 33,752 3,308,355 1.02 48,887 4,589,615 1.07 Median Age 33 N/A N/A 36 N/A N/A 35 N/A N/A Median Age - Projected 5 Year N/A N/A N/A N/A N/A N/A 35 N/A N/A Source: Market Statistics, a Division of Claritas Inc., Sacramento-Stockton-Modesto, CA DMA 2002 Estimates for Snapshots

Education - Sacramento-Stockton-Modesto, CA

Market Population % of Market Total Total US Pop Index to US Total 25+ 2,192,611 100.00 185,287,900 100 25+, No HS Diploma 463,847 21.16 44,556,530 88 25+ HS Diploma 553,184 25.23 55,253,440 85 25+, Some College 739,647 33.73 47,006,240 133 25+, College Degree 301,648 13.76 24,994,900 102 25+, Grad/Prof Degree 134,285 6.12 13,476,830 84 Source: Market Statistics, a Division of Claritas Inc., Sacramento-Stockton-Modesto, CA DMA 2002 Estimates for Snapshots

Household Income - Sacramento-Stockton-Modesto, CA

Households % of Market Total Index to US Total US Pop % US $0-$14,999 145,274 11.68 82 15,394,560 14.29 $15,000-$24,999 210,791 16.94 109 16,816,740 15.61 $25,000-$34,999 192,494 15.47 99 16,754,050 15.55 $35,000-$49,999 254,814 20.48 106 20,788,190 19.29 $50,000-$74,999 281,233 22.60 110 22,225,930 20.63 $75,000-$99,999 100,954 8.11 105 8,339,387 7.74 $100,000-$149,000 44,061 3.54 80 4,769,413 4.43 $150,000+ 14,686 1.18 48 2,665,536 2.47 Source: Market Statistics, a Division of Claritas Inc., Sacramento-Stockton-Modesto, CA DMA 2002 Estimates for Snapshots

Household Data - Sacramento-Stockton-Modesto, CA

Market Households US Households % US Index to US Total 1,244,307 107,753,800 100.00 100.00 Owner-Occupied 777,702 71,463,450 1.09 1.64 Renter-Occupied 466,605 36,290,360 1.29 3.82 No Vehicles 84,945 11,186,010 0.76 7.32 One Vehicle 375,772 35,223,940 1.07 3.26 Two Vehicles 511,501 41,578,750 1.23 3.19 Three+ Vehicles 272,089 19,765,110 1.38 7.50 With Children 490,197 38,606,740 1.27 3.54 Without Children 754,110 69,147,060 1.09 1.70 Owner-Occ. Units/Sq. Mile 41 20 205.00 0.00 Renter-Occ. Units/Sq. Mile 25 10 250.00 0.00 Source: Market Statistics, a Division of Claritas Inc., Sacramento-Stockton-Modesto, CA DMA 2002 Estimates for Snapshots Race/Ethnicity - Sacramento-Stockton-Modesto, CA

Total US % of Total US % of Median Total US % of Total US % of Population Households Male Female Pop US Hhld US Age Male US Fem US White (alone) 2,364,451 213,579,900 1.11 928,773 85,173,020 1.09 38.6 1,156,876 104,630,200 1.11 1,207,575 108,949,700 1.11 Black (alone) 231,172 35,606,990 0.65 76,481 12,442,170 0.61 29.2 116,167 16,895,680 0.69 115,005 18,711,310 0.61 Asian/Pacific 306,937 10,936,910 2.81 84,634 3,315,227 2.55 30.7 148,001 5,282,253 2.80 158,936 5,654,652 2.81 (alone) Hispanic* 733,223 37,673,410 1.95 181,466 9,736,295 1.86 24.0 379,640 19,365,010 1.96 353,583 18,308,400 1.93 *Note: Hispanics can also be included in White, Black and Asian designations, causing duplication. Source: Market Statistics, a Division of Claritas Inc., Sacramento-Stockton-Modesto, CA DMA 2002 Estimates for Snapshots

Leisure Activities Past 12 Months - Sacramento-Stockton-Modesto, CA

Survey Dates: Mar 2002 - Aug 2002 - (Scarborough)

Persons 18+: 2,682,040

Intab: 1,277 Activity % of Market Gardening 56.4 Camping 38.0 Swimming 36.7 Photography 32.4 Bicycling - Mountain Biking 25.9 Bowling 23.5 Sewing - Crafts 23.5 Free Weights - Circuit Training 22.6 Jogging - Running 22.1 Hiking - Backpacking 21.8 Adult Continuing Education 19.8 Fishing 19.1 Team Sports (softball, Soccer, Etc.) 17.8 Golf 16.0 Other Team Sports 15.2 Power Boating 10.3 Snow Skiing 7.7 In-Line Skating 6.6 River Rafting 5.6 Hunting 5.4 Soccer 4.6 Tennis 4.5 Water Skiing 4.0 Snow Boarding 2.3 X"Treme Sports" 1.1 Source: Scarborough Research Sacramento-Stockton-Modesto, CA DMA, 2002-2003 for Snapshots

Professional Sports Teams in DMA - Sacramento-Stockton-Modesto, CA

Sport Team League Venue Capacity Year Built Contact Phone Title NBA Western Conf. ARCO Arena 17,317 1988 Troy Hanson 916-928-0000 Dir.of Media Relations Source: Compiled by Media Framework, Sacramento-Stockton-Modesto, CA DMA 2002 for Snapshots Events Attended/Places Visited Past 12 Months - Sacramento-Stockton-Modesto, CA

Survey Dates: Mar 2002 - Aug 2002 - (Scarborough)

Persons 18+: 2,682,040

Intab: 1,277 Activity % of Market Casino Gambling 41.2% Any Professional Sports Event 37.5% County Fair 30.1% State Fair 27.1% Other Festivals - Fairs - Parades 25.8% Live Theater 25.8% Six Flags 25.3% Six Flags Marine World 24.5% Other Nightclub 18.9% Any Arco Arena Event 18.0% High School Sports Event 18.0% Sacramento River Cats Game 16.7% Art Museum 16.6% Other Musical Concert 16.0% Historical Society Museum 14.6% Rock Concert 14.3% Any Cal Expo Event 14.1% Santa Cruz Boardwalk 13.3% Sacramento Kings Game 12.7% Symphony Concert, Opera, Etc. 12.7% Disneyland (Anaheim) 12.2% Job Fair/Recruitment Fair 11.2% Comedy Club 11.0% Natural History Museum 10.7% Giants Baseball Game 10.0% Oakland A's Baseball Game 9.6% Paramount's Great America 9.5% Dance or Ballet Performance 8.7% Waterworld USA - Sacramento 8.1% Festival 6.8% Other Theme Park 6.0% Universal Studios (Los Angeles) 5.5% Other Professional Sports Event 5.4% Rodeo 4.9% Any Amphitheatre Event 4.7% R&B/Rap/Hip-Hop Concert 4.4% Horse Races 4.2% Concert 4.1% Oakland Raiders Football Game 3.9% NASCAR 3.7% Sea World 3.5% Football Game 3.0% Other Six Flags 1.8% CART Racing 1.7% Sacramento Monarchs Basketball Game 1.4% Busch Gardens (Tampa) 1.0% Disney World (Orlando) 1.0% Hockey Game 0.9% Indy Racing/IRL 0.5% Universal Studios (Orlando) 0.2% Note: Events with 1% or more penetration included Source: Scarborough Research Sacramento-Stockton-Modesto, CA DMA, 2002-2003 for Snapshots

Occupation/Employment - Sacramento-Stockton-Modesto, CA

Total in Market % of US Total US Establishments 66,052 0.99% 6,656,659 Employment 843,386 0.85% 98,684,780 White Collar 606,693 0.85% 71,588,270 Blue Collar 245,917 0.81% 30,523,150 Source: Market Statistics, a Division of Claritas Inc., Sacramento-Stockton-Modesto, CA DMA 2000 Estimates for Snapshots Television Stations in Market - Sacramento-Stockton-Modesto, CA

Call Letters Chan Affiliation Sales Rep Owner Net Weekly Circ KCRA-TV 3 NBC EAGL Hearst-Argyle Television, Inc. 85.9% KCSO-LP 34 TEMO INH Sainte Partners II, LP 2.4% KFTL 64 IND INH Family Stations, Inc. 6.0% KMAX-TV 31 UPN MILL , Inc. 67.8% KOVR 13 CBS HRPI Sinclair Broadcast Group, Inc. 82.9% KQCA 58 WB PETR Hearst-Argyle Television, Inc. 64.6% KSAO-LP 49 IND INH Cocola Broadcasting Companies 0.0% KSPX 29 PAX INH Paxson Communications 28.7% KSTV-LP 53 SPN INH Cocola Broadcasting Companies 0.0% KTXL 40 FOX TERP Tribune Broadcasting Co. 78.1% KUVS 19 UNIV UNIV Television Group, Inc. 10.4% KXTV 10 ABC BLAI Gannett Broadcasting 80.8% Source: Media Market Resources TV Datatrak 3rd Qtr 2003/Nielsen Media Research, November 2001 Sacramento-Stockton-Modesto, CA DMA for Snapshots

PBS Stations by DMA - Sacramento-Stockton-Modesto, CA

Call Letters Channel Owner Website KVIE 6 KVIE, Inc. www.kvie.org Source: Media Market Resources, Inc. TV Datatrak 3rd Qtr 2003 Sacramento-Stockton-Modesto, CA DMA for Snapshots

Nielsen DMA Rank and Survey Dates - Sacramento-Stockton-Modesto, CA

DMA: Sacramento-Stockton-Modesto, CA

Rank: 19

Date Metered: May-88 Nielsen Surveys Survey Dates November 2004 November 4 - December 1, 2004 July 2004 July 8 - August 4, 2004 May 2004 April 29 - May 26, 2004 February 2004 February 5-March 3, 2004 November 2003 October 30- November 26, 2003 July 2003 July 10 - August 6, 2003 May 2003 May 1, 2003-May 28, 2003 February 2003 January 30-February 26, 2003 November 2002 October 31- November 27, 2002 July 2002 July 11 - August 7, 2002 May 2002 April 25-May 22, 2002 February 2002 January 31-February 27, 2002 November 2001 November 1-28, 2001 July 2001 July 5 - August 1, 2001 May 2001 April 26 - May 23, 2001 February 2001 February 1-28, 2001 Source: Nielsen Media Research, Sacramento-Stockton-Modesto, CA DMA 2003 for Snapshots

Cable & VCR Penetration - Sacramento-Stockton-Modesto, CA

TV Households Cable Cable Penetration VCR 1,227,600 731,520 59.6% 91.3% Source: Nielsen Media Research, May 2003 DMA Household Universe Estimates for Sacramento-Stockton-Modesto, CA DMA. For Snapshots. TV Household Estimates by County - Sacramento-Stockton-Modesto, CA

State County County Size TVHH CA AMADOR D 13,050 CA CALAVERAS D 16,800 CA COLUSA D 6,050 CA EL DORADO-W B 45,730 CA NEVADA C 36,350 CA PLACER B 98,210 CA PLUMAS D 8,280 CA SACRAMENTO B 458,850 CA SAN JOAQUIN B 184,800 CA SIERRA D 1,380 CA SOLANO-E A 81,710 CA STANISLAUS B 147,520 CA SUTTER C 27,290 CA TUOLUMNE D 21,390 CA YOLO B 60,010 CA YUBA C 20,180 TOTAL 1,227,600 Source: Nielsen Media Research September 2002 Universe Estimates for Snapshots

Spot Television Household Cost Per Point Projections - Sacramento-Stockton-Modesto, CA

Daypart 1Q 2Q 3Q 4Q EM $95 $112 $106 $124 DAY $98 $117 $98 $129 EF $129 $150 $140 $163 EN $189 $227 $210 $257 PA $194 $236 $221 $250 PR $381 $445 $433 $508 LN $170 $200 $193 $221 LF $89 $99 $95 $111 Source: Source: SQAD for Windows – QuickTrend Report Projections for 2004. January 2004 Issue, Level: Average. SQAD, Inc. Copyright @ 2004. All rights reserved – For Snapshots

Television Audience Profile by Daypart - San Francisco, CA

Weekday Television Affluent Affluent HH Income MTV Empty Full Graying Exposure Viewed TV Total Male Female Yuppies Mature Working Blue 100K+ Generation Yuppies Nesters Nesters Affluent Yesterday on Weekday Women Collar Projected Persons 18+ 53,147 26,276 26,870 11,362 4,397 3,584 2,813 11,234 12,740 8,681 9,412 3,743 (00) BETWEEN 7:00 AM 37.5% 36.5% 38.4% 36.4% 40.5% 36.2% 36.7% 40.4% 38.8% 40.8% 33.6% 36.2% AND 9:00 AM BETWEEN 9:00 AM 36.3% 32.8% 39.8% 26.4% 39.4% 22.5% 19.3% 35.1% 31.6% 36.4% 27.1% 28.1% AND 4:00 PM BETWEEN 4:00 PM 38.9% 36.6% 41.1% 26.2% 50.4% 22.1% 23.5% 39.5% 32.4% 36.3% 32.2% 38.5% AND 5:00 PM BETWEEN 5:00 PM 50.4% 49.9% 50.9% 39.3% 55.6% 31.2% 26.2% 58.3% 41.7% 53.4% 44.4% 51.7% AND 6:00 PM BETWEEN 6:00 PM 69.4% 68.9% 69.8% 65.2% 73.3% 59.4% 51.3% 78.7% 61.8% 74.3% 70.7% 66.8% AND 7:00 PM BETWEEN 7:00 PM 62.8% 62.6% 62.9% 59.3% 65.1% 58.4% 46.5% 73.2% 54.1% 69.0% 63.8% 58.3% AND 7:30 PM BETWEEN 7:30 PM 66.5% 68.2% 64.9% 66.1% 68.2% 68.8% 54.8% 76.5% 60.6% 73.1% 66.2% 62.1% AND 8:00 PM BETWEEN 8:00 PM 75.8% 77.0% 74.7% 82.3% 81.7% 82.5% 73.3% 81.3% 78.3% 79.1% 78.1% 68.8% AND 11:00 PM BETWEEN 11:00 PM 35.0% 38.5% 31.6% 34.3% 37.7% 46.0% 31.0% 31.6% 30.5% 29.6% 31.0% 34.6% AND 11:30 PM BETWEEN 11:30 PM 22.1% 26.8% 17.6% 20.2% 29.1% 33.3% 18.8% 17.9% 16.3% 16.7% 15.1% 18.6% AND 1:00 AM DID NOT VIEW TELEVISION 6.3% 6.1% 6.4% 5.3% 0.0% 4.9% 6.9% 4.6% 4.0% 5.9% 5.1% 3.7% YESTERDAY Source: The Media Audit, International Demographics San Francisco, CA Metro Survey Area 2002-2003 Surveys for Snapshots Television Audience Profile by Daypart - Sacramento, CA

Weekday Television Affluent Affluent HH Income MTV Empty Full Graying Exposure Viewed TV Total Male Female Yuppies Mature Working Blue 100K+ Generation Yuppies Nesters Nesters Affluent Yesterday on Weekday Women Collar Projected Persons 18+ 14,346 6,994 7,353 1,929 1,459 739 777 3,145 3,162 2,072 2,269 1,074 (00) BETWEEN 7:00 AM 41.3% 36.9% 45.5% 38.6% 46.5% 25.0% 43.1% 41.9% 37.8% 38.1% 41.2% 33.6% AND 9:00 AM BETWEEN 9:00 AM 39.5% 35.6% 43.3% 27.8% 40.7% 20.5% 24.2% 39.9% 31.2% 37.0% 31.2% 33.3% AND 4:00 PM BETWEEN 4:00 PM 47.2% 47.3% 47.0% 37.5% 50.4% 32.6% 30.6% 49.3% 39.5% 49.2% 37.5% 49.7% AND 5:00 PM BETWEEN 5:00 PM 61.5% 63.8% 59.3% 52.1% 63.9% 46.5% 46.8% 73.8% 54.1% 72.8% 52.4% 65.5% AND 6:00 PM BETWEEN 6:00 PM 77.5% 80.5% 74.7% 73.3% 84.1% 71.3% 69.5% 85.3% 72.9% 84.9% 73.9% 82.3% AND 7:00 PM BETWEEN 7:00 PM 70.8% 72.6% 69.1% 68.8% 73.1% 59.1% 65.4% 79.1% 65.7% 78.3% 67.7% 78.7% AND 7:30 PM BETWEEN 7:30 PM 71.1% 72.0% 70.2% 70.2% 73.6% 63.8% 69.7% 79.6% 68.8% 76.8% 70.9% 77.5% AND 8:00 PM BETWEEN 8:00 PM 75.0% 72.7% 77.2% 80.0% 70.2% 78.3% 82.3% 80.7% 76.3% 78.6% 80.8% 66.5% AND 11:00 PM BETWEEN 11:00 PM 27.6% 29.0% 26.2% 26.0% 28.9% 24.1% 26.8% 25.2% 25.3% 28.0% 22.8% 20.1% AND 11:30 PM BETWEEN 11:30 PM 16.9% 20.5% 13.4% 18.3% 21.6% 11.4% 10.7% 16.0% 14.5% 16.6% 12.7% 15.9% AND 1:00 AM DID NOT VIEW TELEVISION 5.7% 5.9% 5.5% 4.6% 0.0% 7.5% 4.6% 3.5% 4.7% 4.9% 4.3% 5.7% YESTERDAY Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots

Cable Ad Sales: Systems & Interconnects - Sacramento-Stockton-Modesto, CA

Type System/Interconnect Subscribers Rep 2 Comcast Advertising Sales 688,100 NCC 1 Comcast Advertising Sales - Sacramento Interconnec 688,100 NCC 1 ADvantage 17,800 N/A 4 Boulder Ridge Cable TV - Rocklin 17,500 N/A 4 USA Media - Truckee, CA 11,400 NCC 4 Volcanovision - Pine Grove 4,500 NCC 1 = Primary Interconnect 2 = Secondary Interconnect 3 = Subsidiary System 4 = Primary System Source: Media Market Resources, Inc. TV Datatrak 3rd Qtr 2003 Sacramento-Stockton-Modesto, CA DMA for Snapshots

Cable & VCR Penetration - Sacramento-Stockton-Modesto, CA

TV Households Cable Cable Penetration VCR 1,227,600 731,520 59.6% 91.3% Source: Nielsen Media Research, May 2003 DMA Household Universe Estimates for Sacramento-Stockton-Modesto, CA DMA. For Snapshots.

Top Ten Cable Networks in the DMA - Sacramento-Stockton-Modesto, CA

Network Total Week Cume % TNT 38.1% WTBS 37.3% DISCOVERY 32.5% USA 30.5% TLC 28.7% NICK 28.7% LIFETIME 28.4% AEN 27.2% DISNEY 26.8% AMC 24.4% Source: Nielsen Media Research, Nielsen Homevideo Index February 2002 for Snapshots Cable Network Audience Profile - San Francisco, CA

Commercial Cable HH Affluent Affluent MTV Maturing Empty Full Graying Channels Viewed Past Total Male Female Income Yuppies Working Blue Generation Yuppies Nesters Nesters Affluent 7 Days 100K+ Women Collar Projected Persons 18+ 53,147 26,276 26,870 11,362 4,397 3,584 2,813 11,234 12,740 8,681 9,412 3,743 (00) HAVE CABLE SERVICE 74.5% 76.4% 72.6% 85.1% 100.0% 74.5% 79.7% 80.5% 82.8% 82.0% 79.2% 83.6% THE DISCOVERY 47.3% 52.0% 42.7% 52.9% 76.2% 49.3% 51.1% 51.4% 52.7% 52.7% 45.9% 53.1% CHANNEL CABLE NEWS 37.9% 41.9% 34.0% 49.2% 65.9% 44.1% 44.4% 44.6% 42.9% 48.3% 38.3% 42.6% NETWORK (CNN) TURNER NETWORK 29.6% 32.8% 26.5% 28.8% 45.9% 21.0% 29.4% 32.8% 34.1% 33.7% 27.0% 42.6% TELEVISION (TNT) ESPN 28.8% 39.9% 17.9% 38.0% 53.9% 33.3% 39.2% 30.5% 34.9% 35.0% 21.3% 39.9% ARTS & 26.8% 27.2% 26.5% 31.7% 35.3% 26.8% 24.3% 35.5% 27.8% 37.7% 31.2% 30.2% ENTERTAINMENT (A&E) MSNBC 26.0% 28.1% 24.0% 34.4% 43.9% 30.5% 29.6% 29.3% 30.7% 32.2% 29.2% 23.1% USA NETWORK 24.9% 28.3% 21.6% 24.2% 42.1% 24.9% 29.6% 25.7% 27.0% 25.0% 22.7% 35.2% LIFETIME 23.0% 14.4% 31.3% 21.7% 35.7% 15.4% 22.0% 24.8% 27.1% 25.8% 36.2% 21.3% HEADLINE NEWS 22.8% 25.1% 20.6% 30.7% 41.7% 28.1% 34.9% 25.7% 28.8% 29.1% 23.9% 25.8% COMEDY CENTRAL 22.2% 26.2% 18.2% 27.1% 44.2% 34.7% 21.4% 16.5% 23.3% 16.8% 22.8% 25.7% BUSINESS CHANNEL 21.9% 24.8% 19.0% 28.6% 35.3% 24.7% 30.4% 28.8% 24.8% 31.6% 20.8% 23.9% (CNBC) THE NATIONAL 21.8% 27.3% 16.4% 24.3% 29.8% 14.7% 17.3% 25.2% 24.6% 24.5% 18.1% 28.8% NETWORK (TNN) MUSIC TELEVISION 20.2% 22.3% 18.1% 22.7% 46.5% 34.9% 26.6% 8.4% 21.3% 9.5% 19.7% 28.3% (MTV) ESPN 2 19.8% 27.7% 12.1% 25.5% 30.8% 23.8% 26.0% 23.8% 21.6% 24.6% 17.4% 29.9% THE WEATHER 18.7% 19.0% 18.4% 17.7% 100.0% 13.0% 12.8% 23.9% 18.0% 24.8% 16.1% 16.8% CHANNEL NICKELODEON 16.8% 14.9% 18.6% 15.4% 38.2% 13.8% 34.2% 7.2% 28.2% 8.0% 17.6% 20.0% ABC FAMILY 16.7% 15.3% 18.1% 14.7% 31.5% 15.8% 17.3% 12.1% 22.4% 16.8% 17.5% 19.1% VIDEO HITS ONE (VH-1) 16.4% 18.0% 14.8% 20.5% 40.7% 25.6% 26.5% 9.3% 16.5% 8.5% 17.7% 21.8% BLACK ENTERTAINMENT 9.8% 9.7% 9.9% 5.9% 20.7% 10.2% 8.4% 4.5% 9.7% 4.0% 8.9% 16.0% NETWORK (BET) Source: The Media Audit, International Demographics San Francisco, CA Metro Survey Area 2002-2003 Surveys for Snapshots

Cable Network Audience Profile - Sacramento, CA

Commercial Cable HH Affluent Affluent MTV Maturing Empty Full Graying Channels Viewed Past Total Male Female Income Yuppies Working Blue Generation Yuppies Nesters Nesters Affluent 7 Days 100K+ Women Collar Projected Persons 18+ 14,346 6,994 7,353 1,929 1,459 739 777 3,145 3,162 2,072 2,269 1,074 (00) HAVE CABLE SERVICE 69.4% 70.8% 68.0% 82.7% 100.0% 68.0% 73.5% 74.7% 76.6% 76.4% 76.5% 71.3% THE DISCOVERY 43.0% 47.0% 39.2% 46.7% 69.8% 43.0% 39.0% 46.9% 47.9% 48.5% 46.3% 48.1% CHANNEL ESPN 32.7% 44.7% 21.2% 45.8% 62.7% 38.8% 35.5% 34.7% 38.5% 38.8% 30.1% 39.2% TURNER NETWORK 32.0% 35.4% 28.7% 34.9% 53.2% 31.9% 30.6% 39.6% 32.1% 36.6% 31.9% 42.6% TELEVISION (TNT) CABLE NEWS 30.5% 34.6% 26.6% 42.5% 54.7% 32.5% 30.7% 40.4% 32.5% 44.0% 32.2% 26.4% NETWORK (CNN) USA NETWORK 26.2% 28.8% 23.7% 21.9% 48.6% 18.0% 23.9% 25.7% 27.8% 24.7% 22.0% 34.0% ESPN 2 25.0% 35.4% 15.0% 34.9% 53.0% 29.3% 32.4% 25.0% 31.0% 27.4% 21.3% 30.1% ARTS & 24.3% 25.1% 23.5% 31.4% 36.0% 23.5% 23.9% 35.4% 25.6% 32.3% 26.0% 20.4% ENTERTAINMENT (A&E) HEADLINE NEWS 23.0% 26.9% 19.2% 26.7% 52.8% 26.2% 28.7% 25.9% 26.2% 26.6% 22.3% 22.3% COMEDY CENTRAL 23.0% 28.3% 17.9% 24.1% 49.8% 31.9% 28.5% 16.1% 23.5% 17.3% 22.0% 33.6% LIFETIME 21.9% 12.4% 30.9% 18.3% 35.7% 6.2% 14.3% 24.3% 24.9% 26.5% 34.1% 20.6% MUSIC TELEVISION 21.6% 22.2% 21.0% 23.7% 44.4% 31.1% 18.8% 8.4% 26.6% 9.1% 27.8% 31.4% (MTV) THE WEATHER 20.5% 22.8% 18.3% 22.4% 100.0% 13.7% 18.4% 23.2% 19.7% 23.3% 18.4% 24.3% CHANNEL MSNBC 20.5% 24.0% 17.2% 27.2% 37.3% 23.3% 22.2% 24.7% 23.8% 29.3% 20.9% 23.4% THE NATIONAL 20.5% 24.9% 16.3% 23.0% 35.4% 16.5% 11.6% 24.3% 19.9% 26.0% 18.0% 26.1% NETWORK (TNN) BUSINESS CHANNEL 16.6% 21.1% 12.3% 24.6% 33.9% 21.8% 19.4% 22.6% 16.1% 26.3% 14.6% 14.3% (CNBC) VIDEO HITS ONE (VH-1) 16.1% 18.2% 14.1% 19.6% 41.4% 24.2% 17.2% 5.5% 19.9% 7.3% 19.3% 19.3% ABC FAMILY 16.0% 13.5% 18.5% 13.7% 27.9% 9.3% 21.9% 14.1% 18.9% 15.5% 18.2% 11.0% NICKELODEON 15.7% 13.6% 17.7% 16.8% 35.4% 14.8% 37.7% 6.0% 31.8% 7.1% 20.9% 16.7% BLACK ENTERTAINMENT 8.1% 7.9% 8.2% 5.1% 23.4% 6.3% 7.2% 4.1% 7.7% 3.8% 9.4% 5.4% NETWORK (BET) Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots Sports Watched on Cable in Past 12 Months - Sacramento-Stockton-Modesto, CA

Survey Dates: Mar 2002 - Aug 2002 - (Scarborough)

Persons 18+: 2,682,040

Intab: 1,277 Sport % of Market None 46.0% Sacramento Kings 23.9% San Francisco 49ers 18.4% 16.1% Oakland Raiders 15.8% Other Regular Season NFL 14.9% Olympics 14.6% NBA Playoffs 14.3% Other Rg Season 14.2% Oakland A's 13.3% NASCAR 12.2% Bowl Games 11.3% Men's Golf (PGA) 10.3% Major League Baseball Playoffs 10.0% Figure Skating 9.9% Other Regular Season NBA 8.3% Other Sporting Event 7.7% X"Treme Sports" 7.6% Other Regular Season College Football 7.6% PAC-10 Football 7.2% Pro Bull Riding (PBR) 7.1% PAC-10 Basketball 6.9% Pro Rodeo 6.5% Indy Racing/IRL 6.4% WWF/WCW 6.2% Nat'l Hot Rod Assoc (NHRA) 6.1% Other Auto Races 5.4% Men's Tennis (ATP) 5.3% Pro Soccer 5.2% Competitive Fishing 5.2% Women's Tennis (WTA) 5.2% CART Racing 5.1% Horse Racing 4.9% Monster Trucks 4.9% Other Regular Season College Basketball 4.7% San Jose Sharks 4.3% Ladies' Golf (LPGA) 4.3% Arena Football 3.9% Other Regular Season NHL 3.8% Stanley Cup Playoffs 3.8% Sacramento River Cats 3.6% Pro Bowling 3.2% 2.3% Other WNBA 1.5% Sacramento Monarchs 1.5% Minor League Hockey 0.6% Source: Scarborough Research Sacramento-Stockton-Modesto, CA DMA, 2002-2003 for Snapshots Commercial Radio Stations Home to Arbitron MSA - San Francisco, CA

Call Freq. Format Arbitron 12+ AQH Pers (00)) Arbitron 12+ Share Best Demo Sales Rep KABL-AM 960 Adult Stand. 170 2.1 W65+ Clear Chan.-Diamond KBAA-FM 94.5 Adult Cont. 63 0.8 P18-49 Christal KBAY-FM 93.3 Adult Cont. 59 0.7 W18-34 Infinity Radio Sales KBLX-FM 102.9 Urban AC 209 2.5 W35-64 D & R Radio KBRG-FM 100.3 Romantica 146 1.8 W18-34 Lotus Entravision KCBS-AM 740 News 400 4.8 M65+ Infinity Radio Sales KCNL-FM 104.9 Modern Rock 51 0.6 P18-49 Clear Chan.-Emerald KDFC-FM 102.1 Classical 280 3.4 M65+ Katz KEMR-FM 105.7 Span.-CHR 56 0.7 P18-34 HBCS National KEZR-FM 106.5 Hot AC 49 0.6 P18-49 Christal KFAX-AM 1100 Religious 42 0.5 W35-64 Salem Radio Reps KFFG-FM 97.7 Adult Altern. 15 0.2 N/A MG/Susquehanna KFJO-FM 92.1 Rock 3 0.0 N/A Clear Chan.-Emerald KFOG-FM 104.5 Adult Altern. 190 2.3 M35-64 MG/Susquehanna KFRC-AM 610 Oldies 65 0.8 M65+ Infinity Radio Sales KFRC-FM 99.7 Oldies 209 2.5 W35-64 Infinity Radio Sales KGO-AM 810 News/Talk 494 6.0 W65+ ABC Radio Sales KIOI-FM 101.3 Hot AC 184 2.2 W25-54 Clear Chan.-Emerald KIQI-AM 1010 Span.-Talk 92 1.1 P18-49 Clear Chan.-Emerald KISQ-FM 98.1 Urban Oldies 214 2.6 W35-64 Clear Chan.-Emerald KITS-FM 105.3 Modern Rock 206 2.5 M18-34 Infinity Radio Sales KJZY-FM 93.7 Smooth Jazz 30 0.4 N/A McGavren-Guild KKIQ-FM 101.7 Adult Cont. 51 0.6 P18-49 Katz KKSF-FM 103.7 Smooth Jazz 275 3.3 M35-64 Clear Chan.-Diamond KLLC-FM 97.3 Hot AC 173 2.1 W18-34 Infinity Radio Sales KLOK-AM 1170 Span.-Hits 48 0.6 P18-49 Lotus Entravision KMEL-FM 106.1 Rhy. CHR 357 4.3 T12-17 Clear Chan.-Diamond KNBR-AM 680 Sports 261 3.2 M65+ MG/Susquehanna KOIT-AM 1260 Soft AC 11 0.1 N/A Katz KOIT-FM 96.5 Soft AC 396 4.8 W35-64 Katz KPTI-FM 92.7 Dance 84 1.0 M18-34 McGavren-Guild KRTY-FM 95.3 Country 74 0.9 P18-49 Allied Radio Ptnrs. KSAN-FM 107.7 Classic Rock 153 1.9 M25-54 MG/Susquehanna KSFO-AM 560 Talk 358 4.3 M65+ ABC Radio Sales KSJO-FM 92.3 Rock 84 1.0 M18-34 Clear Chan.-Emerald KSOL-FM 98.9 Reg'l Mex. 198 2.4 M18-34 HBCS National KSQL-FM 99.1 Reg'l Mex. 45 0.5 W25-54 HBCS National KTCT-AM 1050 Sports 37 0.4 N/A MG/Susquehanna KUFX-FM 98.5 Classic Rock 67 0.8 M35-64 Clear Chan.-Emerald KUIC-FM 95.3 Adult Cont. 48 0.6 W25-54 Clear Chan.-Emerald KVTO-AM 1400 Ethnic 38 0.5 W25-54 D & R Radio KYLD-FM 94.9 Rhy. CHR 334 4.0 T12-17 Clear Chan.-Diamond KZBR-FM 95.7 Country 93 1.1 M25-54 Katz KZSF-AM 1370 Reg'l Mex. 36 0.4 N/A SBS/Interep KZST-FM 100.1 Adult Cont. 51 0.6 W25-54 McGavren-Guild *All Arbitron audience estimates are proprietary to and copyrighted by Arbitron. The unauthorized use of any Arbitron audience estimate constitutes copyright infringement. Source: Media Market Resources Radio Datatrak 4th Qtr 2003 M-SU 6AM-MID Audience Estimates provided by the Arbitron Company San Francisco, CA Metro Survey Area Commercial Radio Stations Home to Arbitron MSA - Sacramento, CA

Call Freq. Format Arbitron 12+ AQH Pers (00)) Arbitron 12+ Share Best Demo Sales Rep KBMB-FM 103.5 Rhy. CHR 86 3.9 W18-34 Allied Radio Ptnrs. KCCL-FM 101.9 Oldies 97 4.4 M65+ Lotus Entravision KCTC-AM 1320 Adult Stand. 61 2.8 W65+ McGavren-Guild KDND-FM 107.9 CHR 83 3.8 T12-17 McGavren-Guild KFBK-AM 1530 News/Talk 225 10.2 M65+ Clear Chan.-Diamond KFIA-AM 710 Religious 10 0.5 N/A Salem Radio Reps KGBY-FM 92.5 Adult Cont. 68 3.1 W35-64 Clear Chan.-Diamond KHTK-AM 1140 Sports 88 4.0 M25-54 Katz KHYL-FM 101.1 Urban Oldies 78 3.5 W18-34 Clear Chan.-Diamond KKFS-FM 105.5 Cont. Christ. 34 1.5 W25-54 Salem Radio Reps KLIB-AM 1110 Ethnic 9 0.4 N/A SBS/Interep KNCI-FM 105.1 Country 96 4.4 W25-54 Katz KNCO-AM 830 News/Talk 14 0.6 N/A Katz KRCX-FM 99.9 Reg'l Mex. 18 0.8 M18-34 Lotus Entravision KRRE-FM 104.3 Romantica 24 1.1 W18-34 Lotus Entravision KRXQ-FM 98.5 Rock 64 2.9 M18-34 D & R Radio KSEG-FM 96.9 Classic Rock 88 4.0 M25-54 McGavren-Guild KSFM-FM 102.5 Rhy. CHR 111 5.0 T12-17 Christal KSSJ-FM 94.7 Smooth Jazz 91 4.1 W35-64 McGavren-Guild KSTE-AM 650 Talk 71 3.2 W25-54 Clear Chan.-Diamond KTKZ-AM 1380 Talk 21 1.0 W65+ Salem Radio Reps KTTA-FM 97.9 Reg'l Mex. 34 1.5 M18-34 Salem Radio Reps KWOD-FM 106.5 Modern Rock 69 3.1 M18-34 D & R Radio KXOA-FM 93.7 Modern Rock 34 1.5 M25-54 Katz KYMX-FM 96.1 Soft AC 101 4.6 W25-54 Christal KZZO-FM 100.5 Modern AC 85 3.9 W18-34 Christal *All Arbitron audience estimates are proprietary to and copyrighted by Arbitron. The unauthorized use of any Arbitron audience estimate constitutes copyright infringement. Source: Media Market Resources Radio Datatrak 4th Qtr 2003 M-SU 6AM-MID Audience Estimates provided by the Arbitron Company Sacramento, CA Metro Survey Area

Commercial Radio Stations Home to Arbitron MSA - Stockton, CA

Call Freq. Format Arbitron 12+ AQH Pers (00)) Arbitron 12+ Share Best Demo Sales Rep KCVR-AM 1570 Span.-Oldies 5 0.7 W65+ Lotus Entravision KCVR-FM 98.9 Romantica 1 0.1 N/A Lotus Entravision KJOY-FM 99.3 Adult Cont. 51 7.5 W35-64 Katz KMIX-FM 100.9 Reg'l Mex. 13 1.9 M65+ Lotus Entravision KQOD-FM 100.1 Rhythmic Old. 37 5.5 W25-54 Clear Chan.-Diamond KSTN-AM 1420 Oldies 3 0.4 W65+ Clear Chan.-Diamond KSTN-FM 107.3 Reg'l Mex. 6 0.9 W25-54 Roslin KWIN-FM 97.7 Rhy. CHR 69 10.2 T12-17 Katz *All Arbitron audience estimates are proprietary to and copyrighted by Arbitron. The unauthorized use of any Arbitron audience estimate constitutes copyright infringement. Source: Media Market Resources Radio Datatrak 4th Qtr 2003 M-SU 6AM-MID Audience Estimates provided by the Arbitron Company Stockton, CA Metro Survey Area

Commercial Radio Stations Home to Arbitron MSA - Modesto, CA

Call Freq. Format Arbitron 12+ AQH Pers (00)) Arbitron 12+ Share Best Demo Sales Rep KATM-FM 103.3 Country 45 8.3 W25-54 Christal KBYN-FM 95.9 Reg'l Mex. 5 0.9 N/A Lotus Entravision KCFA-FM 106.1 Reg'l Mex. 0 0.0 N/A Lotus Entravision KCVR-AM 1570 Span.-Oldies 1 0.2 N/A Lotus Entravision KCVR-FM 98.9 Romantica 9 1.7 W25-54 Lotus Entravision KEJC-FM 93.9 Country 27 5.0 M65+ Lotus Entravision KESP-AM 970 Sports 8 1.5 M18-49 Christal KFIV-AM 1360 Talk 22 4.1 P65+ Clear Chan.-Diamond KHKK-FM 104.1 Classic Rock 41 7.6 M35-64 Christal KHOP-FM 95.1 Hot AC 25 4.6 W18-34 Christal KJSN-FM 102.3 Adult Cont. 32 5.9 W18-49 Clear Chan.-Diamond KLOC-AM 1390 Reg'l Mex. 3 0.6 N/A Lotus Entravision KMRQ-FM 96.7 Rock 39 7.2 P18-34 Clear Chan.-Diamond KOSO-FM 93.1 Hot AC 33 6.1 W18-34 Clear Chan.-Diamond KRVR-FM 105.5 Smooth Jazz 12 2.2 P35-64 Allied Radio Ptnrs. KTSE-FM 97.1 Span.-CHR 13 2.4 W25-54 Lotus Entravision KVIN-AM 920 Adult Stand. 8 1.5 M65+ Allied Radio Ptnrs. KWNN-FM 98.3 Rhy. CHR 25 4.6 T12-17 Katz *All Arbitron audience estimates are proprietary to and copyrighted by Arbitron. The unauthorized use of any Arbitron audience estimate constitutes copyright infringement. Source: Media Market Resources Radio Datatrak 4th Qtr 2003 M-SU 6AM-MID Audience Estimates provided by the Arbitron Company Modesto, CA Metro Survey Area Radio MSA Population, Rank & Surveys - San Francisco, CA

Population Rank Arbitron Surveys Measurement Differential Survey Treatment 5,951,800 4 Spring,Summer,Fall,Winter Continuous Measurement Black,Hispanic Source: The Arbitron Company San Francisco, CA Metro Survey Area 2003 for Snapshots

Radio MSA Population, Rank & Surveys - Sacramento, CA

Population Rank Arbitron Surveys Measurement Differential Survey Treatment 1,566,100 27 Spring,Summer,Fall,Winter Continuous Measurement Black,Hispanic Source: The Arbitron Company Sacramento, CA Metro Survey Area 2003 for Snapshots

Radio MSA Population, Rank & Surveys - Stockton, CA

Population Rank Arbitron Surveys Measurement Differential Survey Treatment 469,100 88 Spring,Fall Standard Hispanic Source: The Arbitron Company Stockton, CA Metro Survey Area 2003 for Snapshots

Radio MSA Population, Rank & Surveys - Modesto, CA

Population Rank Arbitron Surveys Measurement Differential Survey Treatment 372,900 122 Spring,Fall Standard Hispanic Source: The Arbitron Company Modesto, CA Metro Survey Area 2003 for Snapshots

Radio P18+ Cost Per Point Projections for 60 Second Spots - San Francisco, CA

Daypart 1Q 2Q 3Q 4Q AMDRV $205 $208 $226 $244 DAY $193 $201 $220 $238 PMDRV $244 $250 $260 $280 EVE $76 $79 $84 $91 Source: SQAD Inc., Issue Dec. 2003, Level: Average, Projections for 2004 SQAD Radio Copyright© 2004. All Right Reserved

Radio P18+ Cost Per Point Projections for 60 Second Spots - Sacramento, CA

Daypart 1Q 2Q 3Q 4Q AMDRV $16 $17 $16 $18 DAY $17 $19 $16 $19 PMDRV $19 $21 $18 $21 EVE $11 $12 $11 $13 Source: SQAD Inc., Issue Dec. 2003, Level: Average, Projections for 2004 SQAD Radio Copyright© 2004. All Right Reserved

Radio P18+ Cost Per Point Projections for 60 Second Spots - Stockton, CA

Daypart 1Q 2Q 3Q 4Q AMDRV $12 $13 $12 $14 DAY $9 $9 $8 $10 PMDRV $13 $15 $13 $15 EVE $7 $8 $7 $9 Source: SQAD Inc., Issue Dec. 2003, Level: Average, Projections for 2004 SQAD Radio Copyright© 2004. All Right Reserved

Radio P18+ Cost Per Point Projections for 60 Second Spots - Modesto, CA

Daypart 1Q 2Q 3Q 4Q AMDRV $47 $49 $45 $52 DAY $43 $47 $41 $48 PMDRV $61 $67 $59 $68 EVE $19 $21 $19 $22 Source: SQAD Inc., Issue Dec. 2003, Level: Average, Projections for 2004 SQAD Radio Copyright© 2004. All Right Reserved Newspaper Coverage and Cost - Sacramento-Stockton-Modesto, CA

Home Daily Daily Sunday Sunday Eff. Name Inch/Page Editions Group Owner Rep Firm County Circ Open Inch Circ Open Inch Date Sacramento, Sacramento Bee 126 Morn/M-SA; SU 307,238 $198.09 358,087 $217.35 1/02 N/A Nsp 1st CA Stanislaus, Morn/M-F; SA; Modesto Bee 126 85,677 $91.40 91,898 $102.55 1/02 McClatachy Co. Nsp. 1st CA SU San Joaquin, Stockton Record 129 Morn/M-SA; SU 59,732 $54.10 72,873 $64.23 1/02 Omaha World-Herald Landon CA Yuba Sutter Appeal- Freedom Yuba, CA 126 Morn/M-SA; SU 22,112 $22.42 22,627 $23.15 1/02 - Democrat Communications Inc. San Joaquin, Lodi News-Sentinel 129 Morn/M-F; SA 16,995 $19.55 N/A N/A 1/02 N/A Landon CA San Joaquin, Tracy Press 126 Morn/M-SA 10,852 $19.84 N/A N/A 4/01 N/A Papert CA Woodland Daily Eves/M-F; Morn/ Yolo, CA 129 9,901 $16.40 10,101 $16.40 9/01 MediaNews Inc. Papert Democrat SA; SU McNaughton Newspaper Davis Enterprise Yolo, CA 129 Eves/M-F; SU 9,322 $17.05 9,630 $17.05 1/02 Newspapers Ne Source: Media Framework Newspaper Database 3rd Quarter 2002. Publisher's Statements of Circulation are from Audit Bureau of Circulation's FAS-FAX Report - March 31, 2002 Copyright 2002

Daily Newspaper Readership Profile - San Francisco, CA

Affluent Past Weekday, Read HH Income MTV Empty Full Graying Affluent Total Male Female Yuppies Mature Working Yesterday 100K+ Generation Yuppies Nesters Nesters Affluent Blue Collar Women Projected Persons 53,147 26,276 26,870 11,362 4,397 3,584 2,813 11,234 12,740 8,681 9,412 3,743 18+ (00) TRI-VALLEY HERALD 0.9% 0.5% 0.5% 0.7% 0.3% 0.4% 1.9% 2.4% 0.6% 1.3% 1.5% 0.5% (PLEASANTON) SAN FRANCISCO 1.3% 1.6% 1.6% 0.9% 0.0% 1.8% 1.0% 1.6% 1.7% 1.9% 1.9% 0.0% EXAMINER DAILY REVIEW 1.4% 1.3% 1.3% 0.7% 0.4% 0.0% 0.0% 2.8% 1.4% 1.3% 1.4% 3.8% (HAYWARD) MARIN INDEPENDENT 1.5% 1.9% 1.9% 2.3% 2.1% 3.6% 3.3% 1.7% 2.6% 2.2% 0.9% 0.8% JOURNAL SAN MATEO 1.6% 1.1% 1.1% 1.3% 0.6% 0.0% 0.0% 2.4% 1.1% 1.7% 1.5% 0.7% COUNTY TIMES OTHER CONTRA COSTA 2.1% 1.7% 1.7% 1.8% 1.7% 0.8% 2.5% 4.1% 1.8% 2.5% 2.8% 1.5% NEWSPAPERS OAKLAND TRIBUNE 3.3% 3.3% 3.3% 3.5% 5.2% 1.4% 4.4% 2.9% 2.6% 2.8% 2.2% 3.5% PRESS DEMOCRAT 3.5% 3.7% 3.7% 2.4% 3.2% 1.5% 1.2% 4.6% 4.0% 6.4% 3.5% 5.0% (SANTA ROSA) CONTRA COSTA TIMES (WALNUT 5.4% 5.0% 5.0% 6.6% 3.2% 0.7% 6.2% 9.3% 6.5% 9.1% 6.9% 5.5% CREEK) CONTRA COSTA 7.4% 6.7% 6.7% 8.2% 4.9% 1.5% 8.6% 13.2% 8.3% 11.3% 9.7% 6.9% NEWSPAPERS [NET] SAN JOSE 12.6% 13.5% 13.5% 18.3% 7.6% 10.2% 16.4% 16.8% 14.9% 18.0% 14.2% 14.0% MERCURY NEWS SAN FRANCISCO 21.0% 23.7% 23.7% 28.4% 15.5% 16.6% 29.0% 30.9% 25.0% 34.6% 20.8% 16.3% CHRONICLE WEEKDAY 55.3% 57.2% 57.2% 64.3% 48.5% 45.5% 66.6% 72.9% 63.3% 77.2% 57.2% 54.7% NEWSPAPER (NET) Source: The Media Audit, International Demographics San Francisco, CA Metro Survey Area 2002-2003 Surveys for Snapshots

Daily Newspaper Readership Profile - Sacramento, CA

Affluent Past Weekday, Read HH Income MTV Empty Full Graying Affluent Total Male Female Yuppies Mature Working Yesterday 100K+ Generation Yuppies Nesters Nesters Affluent Blue Collar Women Projected Persons 14,346 6,994 7,353 1,929 1,459 739 777 3,145 3,162 2,072 2,269 1,074 18+ (00) DAVIS ENTERPRISE 1.1% 0.8% 0.8% 0.8% 1.9% 0.7% 5.6% 0.2% 1.5% 0.8% 2.3% 0.0% DAILY DEMOCRAT 1.1% 0.9% 0.9% 0.2% 0.3% 0.0% 0.0% 1.8% 1.1% 2.0% 1.2% 0.5% (WOODLAND) MOUNTAIN DEMOCRAT 1.4% 1.0% 1.0% 0.0% 1.2% 0.0% 2.1% 1.1% 1.2% 0.7% 1.4% 0.5% (PLACERVILLE) AUBURN JOURNAL 1.6% 0.8% 0.8% 1.1% 0.7% 0.0% 2.2% 2.2% 2.3% 2.1% 2.5% 0.9% UNION (GRASS 2.1% 1.9% 1.9% 1.8% 1.5% 0.0% 0.0% 3.9% 1.9% 4.3% 1.6% 1.2% VALLEY) SAN FRANCISCO 2.9% 3.5% 3.5% 4.5% 5.0% 1.3% 4.0% 4.0% 3.4% 5.5% 1.7% 1.6% CHRONICLE SACRAMENTO BEE 44.6% 46.5% 46.5% 54.2% 38.6% 36.5% 41.3% 61.1% 47.3% 62.1% 47.8% 45.0% WEEKDAY 53.4% 54.1% 54.1% 62.3% 51.8% 41.4% 57.2% 70.7% 56.1% 72.0% 57.4% 50.6% NEWSPAPER (NET) Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots Readership of Newspaper Sections - San Francisco, CA

Affluent Affluent HH Income MTV Empty Full Graying Regular Readers of Sections Total Male Female Yuppies Mature Working Blue 100K+ Generation Yuppies Nest Nest Affulent Women Collar Projected Persons 18+ (00) 53,147 26,276 26,870 11,362 4,397 3,584 2,813 11,234 12,740 8,681 9,412 3,743 FRONT PAGE SECTION 49.2% 50.7% 47.7% 60.0% 39.4% 37.5% 56.5% 68.1% 55.7% 72.7% 50.2% 44.3% BUSINESS NEWS SECTION 29.3% 34.5% 24.2% 42.4% 24.3% 25.5% 46.2% 44.7% 34.2% 46.0% 24.7% 24.7% SUNDAY ADVERTISING 27.5% 22.5% 32.3% 29.8% 25.0% 22.6% 34.8% 32.4% 32.6% 32.1% 33.4% 31.6% INSERTS MOVIE/ENTERTAINMENT 26.5% 23.0% 30.0% 29.8% 19.2% 23.4% 21.5% 33.7% 27.0% 34.9% 34.6% 22.4% SECTIONS SPORTS NEWS SECTION 25.1% 36.7% 13.8% 30.1% 28.0% 28.1% 36.0% 31.1% 29.2% 34.0% 12.9% 31.1% FOOD SECTION ON DAY 22.4% 14.3% 30.2% 24.5% 13.7% 11.7% 16.8% 34.2% 23.2% 35.3% 31.6% 17.7% PUBLISHED TV SCHEDULE BOOK-- 22.1% 19.7% 24.5% 17.1% 17.7% 11.9% 14.3% 36.1% 16.9% 29.5% 19.0% 17.6% WEEKEND PAPER LIFE STYLE/FASHION NEWS 19.7% 12.9% 26.3% 23.1% 13.0% 8.8% 14.9% 29.3% 21.1% 31.2% 30.1% 16.9% SECTION NEIGHBORHOOD NEWS 19.1% 16.2% 22.0% 20.4% 16.2% 14.5% 25.1% 26.6% 21.0% 27.1% 23.5% 19.4% SECTION TRAVEL SECTION ON 18.0% 15.3% 20.7% 22.6% 15.0% 14.5% 14.6% 30.6% 19.5% 32.8% 23.2% 10.0% WEEKENDS HOME/TOWNHOME/CONDO 16.6% 14.6% 18.5% 23.8% 12.0% 10.3% 18.9% 28.3% 18.1% 30.5% 22.1% 12.8% SECTIONS AUTOMOTIVE CLASSIFIED 8.8% 11.7% 6.0% 8.1% 11.2% 2.1% 6.2% 11.4% 9.6% 9.6% 4.3% 14.8% ADS SECTION EMPLOYMENT CLASSIFIED 7.2% 7.3% 7.1% 5.3% 10.8% 1.6% 3.2% 5.6% 5.8% 5.3% 4.7% 6.9% ADS SECTION Source: The Media Audit, International Demographics San Francisco, CA Metro Survey Area 2002-2003 Surveys for Snapshots

Readership of Newspaper Sections - Sacramento, CA

Affluent Affluent HH Income MTV Empty Full Graying Regular Readers of Sections Total Male Female Yuppies Mature Working Blue 100K+ Generation Yuppies Nest Nest Affulent Women Collar Projected Persons 18+ (00) 14,346 6,994 7,353 1,929 1,459 739 777 3,145 3,162 2,072 2,269 1,074 FRONT PAGE SECTION 47.5% 48.3% 46.7% 57.5% 44.2% 33.1% 54.6% 68.2% 50.7% 68.1% 51.6% 41.1% SUNDAY ADVERTISING 32.7% 24.1% 40.9% 30.9% 32.1% 29.8% 30.1% 36.9% 39.3% 34.4% 49.0% 39.5% INSERTS BUSINESS NEWS SECTION 28.2% 32.6% 24.1% 40.2% 26.3% 19.5% 31.2% 47.2% 30.7% 52.5% 26.6% 26.4% SPORTS NEWS SECTION 27.2% 39.8% 15.2% 36.5% 33.1% 28.4% 33.0% 35.8% 30.1% 37.1% 18.7% 30.6% NEIGHBORHOOD NEWS 23.5% 18.5% 28.3% 22.8% 25.9% 16.4% 25.7% 29.4% 30.1% 27.9% 30.2% 23.6% SECTION FOOD SECTION ON DAY 23.3% 14.2% 32.0% 22.4% 20.3% 11.5% 21.2% 35.3% 20.1% 33.1% 29.9% 18.4% PUBLISHED MOVIE/ENTERTAINMENT 22.1% 16.3% 27.6% 21.8% 25.8% 14.3% 23.7% 25.2% 23.9% 26.2% 31.3% 22.2% SECTIONS TV SCHEDULE BOOK-- 22.0% 18.8% 25.0% 16.8% 20.7% 10.0% 13.3% 34.0% 15.2% 32.1% 20.8% 21.5% WEEKEND PAPER TRAVEL SECTION ON 18.8% 17.1% 20.4% 26.8% 19.1% 13.5% 19.0% 31.0% 18.8% 31.0% 23.4% 16.9% WEEKENDS LIFE STYLE/FASHION NEWS 17.5% 8.1% 26.3% 16.9% 15.2% 12.7% 19.4% 23.4% 17.4% 21.2% 31.4% 15.0% SECTION HOME/TOWNHOME/CONDO 14.3% 10.7% 17.7% 19.6% 15.8% 9.4% 14.1% 19.4% 16.6% 21.6% 21.0% 14.4% SECTIONS AUTOMOTIVE CLASSIFIED 10.0% 11.4% 8.6% 6.2% 17.1% 8.6% 8.4% 7.5% 8.2% 6.9% 8.1% 17.1% ADS SECTION EMPLOYMENT CLASSIFIED 7.5% 6.4% 8.6% 5.0% 13.0% 0.0% 2.3% 4.7% 4.8% 3.8% 6.6% 5.8% ADS SECTION Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots Daily Newspaper Readership and Cume - Sacramento-Stockton-Modesto, CA

Survey Dates: Mar 2002 - Aug 2002 - (Scarborough)

Persons 18+: 2,682,040

Intab: 1,277 Paper Average Issue Readership 5 Issue Cume Any Daily Newspaper 51.0% 74.6% Sacramento Bee 24.0% 37.8% Other Daily Newspaper 15.0% 23.3% Modesto Bee 6.6% 11.0% San Francisco Chronicle 4.5% 10.3% Stockton Record 5.9% 9.3% USA Today 1.8% 5.2% Wall Street Journal 2.1% 4.5% Tri-Valley Herald 1.3% 2.2% New York Times 0.8% 2.0% *Note: Newspapers with cumes less than 1% are not displayed. Source: Scarborough Research Sacramento-Stockton-Modesto, CA DMA, 2002-2003 for Snapshots

Sunday Newspaper Readership and Cume - Sacramento-Stockton-Modesto, CA

Survey Dates: Mar 2002 - Aug 2002 - (Scarborough)

Persons 18+: 2,682,040

Intab: 1,277 Paper Average Issue Readership 4 Week Cume S-Any Sunday Newspaper 55.9% 73.0% S-Sacramento Bee 31.3% 42.9% S-Modesto Bee 8.5% 12.1% S-Other Sunday Newspaper 7.8% 11.1% S-San Francisco Chronicle 5.3% 11.0% S-Stockton Record 7.2% 9.2% S-Tri-Valley Herald 1.6% 2.2% S-New York Times 1.0% 2.2% *Note: Newspapers with cumes less than 1% are not displayed. Source: Scarborough Research Sacramento-Stockton-Modesto, CA DMA, 2002-2003 for Snapshots

Outdoor Monthly Rates & Daily Effective Circ. - Sacramento-Stockton-Modesto, CA

Rotary Painted 30-Sheet Posters Bulletins: Plant (50 Showing): # # Panel Daily Effective Circulation Daily Effective Circulation Daily Effective Circulation Cost/ Unit Average Name Panel Unilluminated Illuminated Unilluminated Month Cost Daily Illuminated Effective Circ. Eller Media 23 5 21,000 12,600 $26,180 43,900 $6,386.00 Company Infinity 63 N/A N/A N/A $34,650 44,500 $3,900.00 Outdoor Source: Media Market Resources, Inc. 1st Qtr 2002 Sacramento-Stockton-Modesto, CA DMA for Snapshots

Outdoor AudienceProfile - San Francisco, CA

Affluent HH Income MTV Empty Full Graying Affluent Publications Total Male Female Yuppies Mature Working 100K+ Generation Yuppies Nesters Nesters Affluent Blue Collar Women Projected 53,147 26,276 26,870 11,362 4,397 3,584 2,813 11,234 12,740 8,681 9,412 3,743 Persons 18+ (00) HEAVY [ 200 MILES OR MORE 37.9% 44.0% 32.0% 52.3% 35.6% 46.4% 44.3% 38.3% 47.0% 45.6% 42.6% 51.1% ] MEDIUM [ 100- 24.9% 25.2% 24.7% 22.1% 30.5% 30.3% 28.5% 27.6% 26.0% 25.0% 21.9% 18.7% 199 MILES ] LIGHT [ 1-99 34.2% 29.0% 39.3% 24.9% 30.4% 22.2% 27.1% 33.5% 25.3% 28.9% 33.7% 29.6% MILES ] NONE [ 0 MILES ] 2.9% 1.8% 4.0% 0.7% 3.5% 1.1% 0.0% 0.6% 1.6% 0.5% 1.8% 0.6% Source: The Media Audit, International Demographics San Francisco, CA Metro Survey Area 2002-2003 Surveys for Snapshots Outdoor AudienceProfile - Sacramento, CA

Affluent HH Income MTV Empty Full Graying Affluent Publications Total Male Female Yuppies Mature Working 100K+ Generation Yuppies Nesters Nesters Affluent Blue Collar Women Projected 14,346 6,994 7,353 1,929 1,459 739 777 3,145 3,162 2,072 2,269 1,074 Persons 18+ (00) HEAVY [ 200 MILES OR MORE 47.7% 52.0% 43.6% 57.5% 49.5% 52.5% 62.6% 47.6% 59.2% 50.8% 52.1% 60.1% ] MEDIUM [ 100- 20.5% 20.9% 20.2% 21.7% 19.4% 16.1% 18.8% 23.9% 19.5% 23.5% 21.9% 18.1% 199 MILES ] LIGHT [ 1-99 29.3% 24.8% 33.6% 20.1% 29.0% 31.4% 18.6% 27.6% 21.2% 25.2% 25.4% 20.7% MILES ] NONE [ 0 MILES ] 2.4% 2.3% 2.6% 0.6% 2.1% 0.0% 0.0% 0.9% 0.0% 0.4% 0.6% 1.1% Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots

Outdoor Advertising Expenditures - Sacramento-Stockton-Modesto, CA

Total Outdoor Spending in Market: $27,603,346 Top 10 Outdoor Categories Expenditures Top 10 Outdoor Advertisers Expenditures HOTELS & RESORTS, DOMESTIC $1,119,431 MCDONALDS USA $3,368,777 RESTAURANTS, NATIONAL $724,872 TOYOTA MOTOR CORP LTD LOC DLR $2,188,713 BUSINESS,PERSONAL&RESIDENTIAL PHONE SVCS $618,686 JACKSON RANCHERIA CASINO & HOTEL $1,159,141 REAL ESTATE DEVELOPERS & DEVELOPMENTS $519,321 CALIFORNIA STATE LOTTERY $1,136,010 HOSPITALS, CLINICS & MEDICAL CENTERS $440,040 NEXTEL COMMUNICATIONS INC $1,057,293 CAR & LT TRUCK LOCAL DEALERS: ASIAN $423,626 LOCAL DLR-NOT ITEMIZED $964,468 AMUSEMENTS & EVENTS: COMB COPY & NEC $371,595 SUTTER HEALTH $868,868 REGULAR BEER & ALE $363,791 NOT ITEMIZED-RADIO STATIONS $863,002 AUTOMOTIVE REPAIR & SERVICE STATIONS $310,318 PARK PLACE ENTERTAINMENT CORP $773,254 RADIO $305,570 PROCTER&GAMBLE HEALTH&PERSONAL CARE $761,054 Source: Competitive Media Reporting Sacramento-Stockton-Modesto, CA DMA Jan-Dec 2002 for Snapshots

Computer and Internet Usage - San Francisco, CA

Online Services Used Last Month Total Male Female Projected Persons 18+ (00) 53,147 26,276 26,870 LOGGED ONTO ONLINE SERVICES AND/OR THE INTERNET DURING PAST MONTH N/A N/A N/A FROM AT WORK OR AT HOME 64.8% 67.5% 62.1% FROM AT HOME 59.0% 63.0% 55.1% FROM AT WORK 36.4% 39.8% 33.1% FROM AT HOME ONLY 28.4% 27.7% 29.0% FROM AT WORK ONLY 5.8% 4.6% 7.0% ONLINE SERVICES USED PAST MONTH... N/A N/A N/A AOL/AMERICA ONLINE 24.7% 24.3% 25.1% COMPUSERVE 3.0% 2.5% 3.4% MSN/MICROSOFT NETWORK 23.5% 21.9% 25.1% PAST YEAR PURCHASES ON THE INTERNET... N/A N/A N/A 1 + TIME 48.0% 50.9% 45.2% 5 + TIMES 28.4% 32.3% 24.6% 10 + TIMES 16.9% 19.0% 14.9% PAST YEAR SHOPPED PRODUCTS ON INTERNET PRIOR TO MAKING PURCHASE AT LOCAL STORE N/A N/A N/A 1 + TIME 47.5% 52.6% 42.5% 5 + TIMES 21.7% 27.2% 16.3% 10 + TIMES 11.5% 15.0% 8.0% VISIT EMPLOYMENT CLASSIFIED AD SITES ON THE INTERNET N/A N/A N/A REGULARLY 5.1% 6.1% 4.0% OCCASIONALLY 18.1% 18.6% 17.6% REGULARLY/OCCASIONALLY 23.2% 24.7% 21.7% Source: The Media Audit, International Demographics San Francisco, CA Metro Survey Area 2002-2003 Surveys for Snapshots Computer and Internet Usage - Sacramento, CA

Online Services Used Last Month Total Male Female Projected Persons 18+ (00) 14,346 6,994 7,353 LOGGED ONTO ONLINE SERVICES AND/OR THE INTERNET DURING PAST MONTH N/A N/A N/A FROM AT WORK OR AT HOME 62.5% 66.2% 59.1% FROM AT HOME 57.3% 62.6% 52.2% FROM AT WORK 33.9% 36.5% 31.5% FROM AT HOME ONLY 28.6% 29.6% 27.6% FROM AT WORK ONLY 5.3% 3.6% 6.9% ONLINE SERVICES USED PAST MONTH... N/A N/A N/A AOL/AMERICA ONLINE 21.7% 20.5% 22.8% COMPUSERVE 2.7% 2.3% 3.1% MSN/MICROSOFT NETWORK 26.8% 26.0% 27.6% PAST YEAR PURCHASES ON THE INTERNET... N/A N/A N/A 1 + TIME 44.3% 48.4% 40.4% 5 + TIMES 24.5% 27.8% 21.4% 10 + TIMES 13.2% 15.7% 10.8% PAST YEAR SHOPPED PRODUCTS ON INTERNET PRIOR TO MAKING PURCHASE AT LOCAL STORE N/A N/A N/A 1 + TIME 43.2% 49.2% 37.4% 5 + TIMES 18.3% 22.8% 14.0% 10 + TIMES 10.5% 13.4% 7.8% VISIT EMPLOYMENT CLASSIFIED AD SITES ON THE INTERNET N/A N/A N/A REGULARLY 2.8% 2.7% 2.9% OCCASIONALLY 16.7% 20.4% 13.3% REGULARLY/OCCASIONALLY 19.6% 23.1% 16.2% Source: The Media Audit, International Demographics Sacramento, CA Metro Survey Area 2002-2003 Surveys for Snapshots

Local Media and Community Web Sites - Sacramento-Stockton-Modesto, CA

Organization Category Organization URL Radio KAHI-AM www..com Radio KATM-FM www.katm.com Radio KBMB-FM www.1035thebomb.com Radio KBYN-FM www.lafavorita.net Radio KCCL-FM www.kool1019.fm Radio KCFA-FM www.lafavorita.net Radio KCTC-AM www.kctc.com Radio KDND-FM www.endonline.com Radio KEJC-FM www.ranchradio.com Radio KESP-AM www.espnradio970.com Radio KFBK-AM www.kfbk.com Radio KFIA-AM www.kfia.com Radio KFIV-AM www.kfiv1360.com Radio KGBY-FM www.y92.com Radio KHKK-FM www.104thehawk.com Radio KHOP-FM www.khop.com Radio KHTK-AM www.sports1140.com Radio KHYL-FM www.v1011fm.com Radio KIID-AM www.radiodisney.com Radio KJSN-FM www.sunny102fm.com Radio KKBN-FM www.kkbnfm.com Radio KLOC-AM www.lafavorita.net Radio KMRQ-FM www.rock967.com Radio KMYC-AM www.syix.com/kmyc/Main.htm Radio KNCI-FM www.kncifm.com Radio KNCO-AM www.knco.com Radio KNCO-FM www.mystarradio.com Radio KOSO-FM www.b931.com Radio KQOD-FM www.megajamminoldies.com Radio KQPT-FM www.107thepoint.com Radio KRVR-FM www.krvr.com Radio KRXQ-FM www.krxq.net Radio KSEG-FM www.eagle969.com Radio KSFM-FM www.ksfm.com Radio KSQR-AM www.moonbroadcasting.com Radio KSSJ-FM www.kssj.com Radio KSTE-AM www.talk650kste.com Radio KTKZ-AM www.ktkz.com Radio KTRB-AM www.kmphfm.com Radio KUBA-AM www.kuba1600.com Radio KUIC-FM www.kuic.com Radio KUYL-AM www.lighthouse1280.com Radio KVIN-AM www.krvr.com/kvin_920.htm Radio KVML-AM www.kvmlam.com Radio KWIN-FM www.kwin.com Radio KWNN-FM www.kwin.com Radio KWOD-FM www.kwod.net Radio KXCL-FM www.cool104fm.com Radio KXOA-FM www.937kxoa.com Radio KYMX-FM www.kymx.com Radio KZSA-FM www.moonbroadcasting.com Radio KZSQ-FM www.kzsqfm.com Radio KZZO-FM www.radiozone.com TV KCRA www.thekcrachannel.com TV KCSO www.kcso33.com TV KFTL www.kftl.com TV KMAX www.upn31.com TV KMMK www.masmusica.tv TV KMMW www.masmusica.tv TV KMUM www.masmusica.tv TV KOVR www.kovr13.com TV KQCA www.kqca.com TV KSAO www.cocolatv.com TV KSPX www.paxsacramento.tv TV KSTV www.cocolatv.com TV KTXL www.ktxl.com TV KUVS www.univision.net TV KXTV www.news10.net Source: Media Market Resources, Inc. 3rd Qtr 2003 Sacramento-Stockton-Modesto, CA DMA for Snapshots

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