February 9, 2016 | Vol. 69 No. 8 Read more at: minonline.com The of... Podcasting? 2 Former Prevention EIC Bruce Kel- ley Takes the Reigns at Reader's Digest Tracy Odell, GM at Parents Digital Network, explains. Meredith’s new “Pregnancy Confidential” podcasts released last week in a 3 Who's the Boss? You Are, When full-series, Netflix-style drop rather than in the traditional serial/episodic model Listening to Audio Aggregator Clammr podcasting has followed for a decade. The full series is available on iTunes 6 The Ad Blocking Debate Contin- and at Parents.com. The approach does more than just mimic Netflix's content ues To Get Heated delivery. That is, discovery, scale and ad targeting have always been challeng- ing for the podcast medium, in part because of its distribution and monetization 7 Time Inc. Stock Price Hasn't models. The company suggests that this bold experiment tries to solve for some Reacted to Yahoo Rumors of those weaknesses. min tracked down Tracy Odell, general manager, Parents Digital Network to dis- How Bicycling Let the Dogs Out 8 cuss the strategy and business model. Continued on page 4

More Beat the Odds 19 triumphant years for 'The Magazine for Women of Style and Substance.' There were doubters in 1997 when then-Ladies' Home Journal editor-in-chief Myrna Blyth convinced Meredith Corp. brass to launch More because targeting affluent women over 40 was considered anathema to advertisers. That trepidation was enhanced by the failure of Lear's, the late Frances Lear's 1988-1994 namesake that had the perception of anger after her bitter divorce from "All in the Family" producer Norman Lear. But Blyth (now AARP editorial director) and successors that included Peggy Northrop (now at Shebooks) and, since 2008, Lesley Jane Seymour, succeeded for nearly 20 years at providing service, fashion and lifestyle coverage that was positive and transformational. It actually made women look forward to their 40s, 50s and beyond. More's most popular brand extensions were its mid-2000s model search with Wilhelmina, and, since 2004, its half-mar- athon in New York's Central Park. Now partnered with Shape, the event attracts more than 10,000 runners and is the largest women's distance race in the world. This year's race is sched- uled for April 17th. First Lady Michelle Obama guest-edited the June/July 2015 issue, demonstrating its gravitas in D.C. as well as Hol- lywood. But More had been financially challenged since the 2008 recession, and its closure by Meredith was not a com- plete surprise. Still, Seymour and her staff should feel proud that they helped readers embrace aging.

© 2016 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. minonline.com RD Won't Become the 'Liz and Bruce Show'

Media Industry Newsletter Vaccariello's and Kelley's Editorial Roles Are Distinct. Editor-in-Chief: Steven Cohn The intrigue raised by last week's hire ([email protected]) of Bruce Kelley as Reader's Digest 203/899-8437 Digital Media Editor: chief content officer and five-year Steve Smith incumbent Liz Vaccariello shifting to ([email protected]) 302/691-5331 editor-at large is twofold. First, how min could Kelley–out less than a month Editorial Director: Michele Shapiro as Prevention editor-in-chief–land so ([email protected]) 646/745-4152 quickly? And second, was Vaccariello Group Editor: Caysey Welton merely transitioning out of RD parent ([email protected]) 203/899-8431 Trusted Media Brands, which has happened with "editors-at-large" at other companies? Editorial Assistant: Jameson Doris The genesis, TMB president and CEO Bonnie Kintzer tells min, was "Liz wanting more time ([email protected]) for her 'personal projects'"—particularly book writing, because she was the author of the VP Publisher: Amy Jefferies ([email protected]) best-selling "Flat Belly Diet" (while Prevention EIC), "The 21-Day Tummy Diet" and "The Digest Director of Market Development: Diet." " considered Bruce immediately, because we were colleagues in the mid-2000s when Laurie M. Hofmann ([email protected]) he was consulting editor-in-chief of [the TMB-owned] Best Health out of Canada. Bruce and I Senior Marketing Manger: had the same mentor in former TMB CEO Eric Schrier, and we knew each other well. Bruce's Danielle Sikes ([email protected]) leaving Prevention was fortuitous to us." Marketing Manager: Rachel Feldman Kelley, who started February 22 out of TMB's White Plains, N.Y., corporate headquarters, ([email protected]) is responsible for RD print content in the domestic and international editions, as well as Senior Account Executive: Tania Babiuk RD.com and RD Books. "This is new, and having one person in charge editorially of the all the ([email protected]) branded properties is very important to the company strategically," Kintzer says. "His strong Production Manager: Sophie Chan-Wood background in leading a content team using a digital-first approach will integrate more digital ([email protected]) content into the brand." Graphic Designer: Yelena Shamis Vaccariello will write a column for RD and continue to serve as the "face of the brand" on ([email protected]) Data and Analytics Manager: TV and at events. "Liz will advise Bruce on covers, given her strength and success there," says Stacy Hill Kintzer. "She has a knack for connecting with readers, and I know she'll bring both dedication ([email protected]) and enthusiasm to her new role." Access Intelligence, LLC President & Chief Executive Officer: Don Pazour SVP, Media Group: Diane Schwartz New York Times Magazine Ad 'Comeback' Begins Chief Operating Officer: Heather Farley Pages double a week after first anniversary of relaunch. Subscriptions/Client Services: 888-707-5814 We previously reported, on February 15, that business was very good at the magazine in the List Sales: MeritDirect, 914-368-1090 51 weeks that followed the February 22, 2015 relaunch with advertising pages up 33% for the ([email protected]) rest of 2015 and up 28% for the first seven weeks of 2016. But then came February 21, 2016, Advertising: 203-899-8498 Reprints: Wright’s Media, and the 30.65 ad pages took a 75% hit next to the relaunch's 122.65. 877-652-5295 ([email protected]) All budgeted, says publisher Andy Wright, whose 2016 optimism comes in part from February Editorial Offices: 10 Norden Place, 28's "The Future of Work" issue that's timed with The New York Times' February 29-March 1 "New Norwalk, CT 06855; 40 Wall Street, 50th floor, New York, NY 10005; Work Summit" in Half Moon Bay, Calif. The issue came through with 27 ad pages, nearly double Faxes: 203-854-6735, 212-621-4879; the 14 from March 1, 2015, and the deficit with 10 months to go is 24%. (T is not included.) www.minonline.com Access Intelligence LLC, 9211 Corporate Blvd, 4th Floor, Rockville, MD 20850; Ph: 301-354-2000 Published Bloomberg Presidential Run May Be Imprudent 2016 © by Access Intelligence LLC. Distributed via email and online. For A Los Angeles Times op-ed by Yale law professor Bruce Ackerman warns that an independent email and postal address changes, allow 2 weeks notice. Send to: Client presidential run by Michael Bloomberg "could plunge the country into a constitutional crisis" Services or call 888-707-5814. For advertising info contact 301/ 354- because of the idiosyncrasies of the Electoral College. Consider what that might do to the bil- 1629. Contents may not be reproduced in any form without written permission. lionaire's reputation and potentially the reputation of his namesake company. Subscription Rate: $1,199.97

2 Magazine Media’s Most Trusted Source Since 1947 2/29/2016 minonline.com Steve Smith's App Review Clammr Takes Audio Aggregation to the Next Level Users are in control when it comes to listening to music, news and podcasts. The marketers of the genuinely novel and technically imaginative Clammr suggest a number of capsule analogies to describe its audio aggregation app. Among them: Audio Instagram; Podcasting meets Pandora; Audio RSS on steroids. Each is apt, and yet insufficient. The app builds a fully customized audio stream out of narrated news items, as well as items from podcasts. It's an inspired confluence of streaming music techniques and spoken audio. At launch, the app invites you to “follow” any number of niche topics—from­ head- line news and spirituality to growth & success and even memes. It also lets music lovers follow streamed radio stations and tastes. The idea is to bring to audio that’s mainly spoken a Pandora-like curated lean-back experience, but one that is grounded in short snippets. You tap any of your topics to launch the steady stream of recent stories. In the news-related streams for instance, the news is often read by in-house Clammr talent narrating stories from media sources like Time. com, Tech Crunch, Wired, etc. It is also populated by numerous NPR radio news clips. Wonderfully, you can tap any one of these 30-60-second clips to load the full story, often ranging in length from several minutes to ten. The Comedy channel gives you one joke from a given comedian. If you click the button to get more, it launches a video of the comic. The design builds into the user experience tiers of involvement in the content across which the user can either skate the surface or dip at will. It is an audio version of a typical headline+lede scroll that allows you to go deeper if you so choose. The end user experience is uniquely mobile. If an analogy is necessary, this feels most like an audio version of Flipboard. You get a sequence of small panes of aural content that you can drill into or simply absorb in a series of audio glances. The system claims to learn your tastes from items you choose and “like” with a prominent thumbs up button. The interface is exceptionally versatile. You can share the clip with others in the app itself but it also lets you send links to the clips via the major social media and messaging. You can swipe forward and backwards for previous and next stories or access a full list of recently heard bits. Hands down the most ingenious tool in the app lets you grab a soundbite from a stream to record and either save or send. This kind of audio version of block, copy and paste is gimmicky but helps convey to the user the exceptional polish and per- sonal control at the of the design. In fact, control is the watchword here. While the lean-back-and-let-play mode is an obvious nod to the classic radio experi- ence, Clammr lets the user come at the app from multiple directions. In addition to pure listen mode, you can assemble your own playlist by triaging the sections or just drill into the many topics for obsessive browsing. There's even a tool that allows the most ambitious users to remix and add tracks to the general feed. I have to admit that I found this one to be daunting and a bit odd, but it seems to cater to the music audience. APP REPORT CARD For publishers both large and small, Clammr promotes itself as an audio social sharing hub. It allows podcasters, radio and other audio entities to promote their channels via social nets and encourages User Experience B+ contributions. Its monetization model is unclear, since there is no display or audio advertising apparent Overall Design A in the app. Partner and distribution services could well become part of the model at some point. (The nature of the experience certainly would allow for interruptive audio ads between items.) Social Integration A- Like all experiments in new styles of media consumption, Clammr has its share of excess. The fea- Mobile Utility A- ture set can get confusing, and even backing out of a current layer can be a challenge. The interface ico- nography is not always clear. What’s more, the sound clip and remix engines could use some tutorials. Monetization - In all, however, this app is a genuinely innovative rethinking of audio media consumption A- that begs to be incorporated into car audio systems. Final Grade

2/29/2016 Magazine Media’s Most Trusted Source Since 1947 3 minonline.com QUESTIONS & ANSWERS The Netflix of... Podcasting? (continued from page 1) min: What advertising formats are you using for your launch sponsor, Audible?

Tracy Odell: We are offering advertisers integrated spon- sorship opportunities that allow them to get their message in front of the prenatal audience in a targeted way with scale. In addition to the native units in podcasts, sponsors can de- liver their message via native content on Parents.com and FitPregnancy.com, online sponsorships on site, and in our pregnancy newsletters and targeted advertising. Between the intimacy of the podcast ads and the scale of our digital audience and targeted ad delivery technologies, a sponsor will be able to effectively reach the prenatal audience and deliver their message in a number of ways. min: How will the podcast be promoted?

Odell: [Episodes] will be actively promoted to the Parents digital audience via the daily pregnancy newsletter, where each day’s message and content are customized based on week 22 of pregnancy, we’ll include a link to listen to the a woman’s due date. The relevant podcast episode will be week 22 episode of Pregnancy Confidential. paired with week-specific content from Parents.com and The podcast will be promoted in book, driving people back FitPregnancy.com to offer fully customized, relevant daily to Parents.com to listen. Parents magazine editor-in-chief, emails to women throughout their pregnancy. In addition, the Dana Points, is the podcast’s host. She’ll be introducing the podcast is being integrated into pregnancy week-by-week podcast to magazine readers in an upcoming editor’s letter. content on both sites and promoted via social media to our We’ll also use social media to consistently promote the pod- large, engaged audiences on these platforms. cast so that as our prenatal audience grows, each new seg- ment knows about the podcast and can start listening. min: Does the Netflix-style model of release allow for new and different approaches to podcast promotion? min: Is there a specific ad sales plan to get non-en- demic advertisers? Odell: Pregnancy Confidential uses the podcast medium in a different, evergreen way that allows us to deliver content Odell: By producing an evergreen podcast series with an epi- to consumers and for advertisers to reach consumers in a sode for each week of pregnancy, we’re solving the problem much more targeted way than ever before, yet with scale. of how to deliver highly targeted content and advertisements By releasing all episodes at once, Netflix-style, listeners can to this coveted segment via the podcast medium. We’re in choose whatever episode is most interesting to them at that discussions with several "non-traditional" podcast advertis- moment. ers to sponsor the series in the future as part of larger, in- We are able to use data and audience behavior to pro- tegrated sponsorships. Partnering with Panoply enables dy- mote the right episode at the right time. For example, when namic ad insertion and targeting for future podcast sponsors you sign up for our pregnancy newsletter, you tell us your due in real-time, instead of stitching ads into each podcast before date. As you move from week to week in your pregnancy, it is released. the newsletter will include a link to the relevant week’s pod- Steve Smith covers digital trends and innovations as min's digital media editor. cast. Likewise, if you’re on our site, looking at content around Send him tips or feedback: [email protected]

4 Magazine Media’s Most Trusted Source Since 1947 2/29/2016 minonline.com THE NEW RECRUITS

Condé Nast has appointed Evan Adlman head of program- parenting, at Us Weekly. She had been staff writer there. matic for the company. Most recently, Adlman served as VP, publisher development, Americas at PubMatic. Group has named Jennifer Hicks North America associate publisher of 1843, its bi-monthly culture T: The New York Times Style Magazine has named Marie- and lifestyle magazine. Hicks was most recently associate Amélie Sauvé its new fashion director. In the span of her publisher at Condé Nast Traveler. career, Sauvé has helped shape and define Vogue , has worked for American Vogue and held positions at W Maga- Marcela Martin has been named CFO, National Geo- zine and Self Service. graphic Partners, overseeing finance, accounting and bud- get planning. Prior to joining the company, Martin had served Christopher Cormier has been named associate publisher as executive VP & CFO of Fox International Channels. at InStyle. He had been associate publisher at Details. ESPN Digital & Print Media has announced several orga- IBT Media has announced that Alvaro Palacios has been nizational changes that will shift and increase responsibilities named chief operating officer. Palacios joins IBT Media from for key leaders in charge of ESPN’s digital and print content: Televisa Publishing + Digital where he served as head of U.S. operations. Patrick Stiegman takes on the new role of VP, global digital content, a newly created position overseeing the develop- Cosmopolitan.com has named Maressa Brown as its ment of ESPN’s editorial content around the world. new parenting editor. Brown was previously lifestyle editor at CafeMom's The Stir. Chad Millman becomes VP, editorial director, domestic digital content, he'd served as editor-in-chief of ESPN The The New York Times announced that Lisa Ryan Howard is Magazine. joining the company as SVP, advertising. Howard joins following leadership roles at WebMD and Yahoo Alison Overholt adds to her responsibilities, becoming edi- where she served as EVP, chief of consumer strategy and tor-in-chief of ESPN The Magazine in addition to espnW. business lead, respectively. Ryan Spoon, SVP, digital product management, will lead ES- Erin Aulov has been named art director at magazine. PN’s new Audience Development unit, charged with creating She had been art director at National Journal. new and enhanced ways to curate and present content.

Yachting magazine recently named Kevin Koenig as execu- The Cut has announced that Linda Wells will join the brand tive editor. Koenig was previously at Power & Motoryacht, as beauty editor-at-large. She founded Allure magazine in where he worked in various editorial roles since 2010, most 1991, where she served as editor-in-chief until 2015. Wells recently as senior editor. started her career as an editor at Vogue.

Rachel Paula Abrahamson has been named staff editor, Send us your New Recruits

ENTER TODAY! www.minonline.com/magazineawards2016 min’s Magazine Media Awards salutes the year’s most outstanding accomplishments across the diverse universe of magazine media. Whether it’s print or digital, events, an individual or a team, these CALL FOR awards recognize the very best of the best. ENTRIES! Entry Deadline: MARCH 11 | Final Deadline: MARCH 18

Enter Today: www.minonline.com/magazineawards2016 | Questions? Contact Rachel Feldman at [email protected] 27372

2/29/2016 Magazine Media’s Most Trusted Source Since 1947 5 minonline.com Is Ad Blocking Extortion Or A Wakeup Call? A debate that is just getting started. While claiming to represent and defend the rights of consumers for a better user experience, ad blocking companies “make mon- ey by getting publishers to pay an extortion fee to get their ads served,” accroding to Dave Zinman, COO at RadiumOne. The longtime advertising veteran and former GM of Yahoo gave no quarter when arguing with AdBlock Plus’s “Minister of Special Affairs,” Mark Addison at Mediapost's recent Programmatic Insider Summit in Phoenix. Zinman claims that AdBlock Plus is a for-profit enterprise that charges a “30% tax” on publishers who pay to get whitelisted. “I don’t want to allow a company like that to have the moral high ground,” Zinman said. In front of an unabashedly hostile audience of advertisers and media buyers and platforms providers, Addison countered that AdBlock Plus uses crowdsourcing to offer publishers best practices for serving less bothersome ads. As a result, he claimed, “The CPMs go up and the clickthroughs go up. There is a segment of consumers that wants a better ad experience.” He says the company is transparent and publishes all of its policies, as well as its revenue model. The company acknowledges that ad blocking is too blunt an instrument, and its goal is to find more sustainable ways to monetize content with ads. Con- sumers have had no say in determining ad value. “Now they are clearly declaring what that value exchange is,” he said. Zinman urges publishers to be more aggressive to fight the ad block threat, and keeping ad-blocking users from content is perfectly acceptable. He also feels that too many publishers are afraid to get tough on blockers because their traffic metrics will suffer. And so, he would like to see third-party data providers discount blocker traffic from site metrics. During a later interview at the summit, Bauer Xcel Media president Christian Baesler indicated that measuring lifetime value of visitors goes a long way towards building a better user experience and lower ad load. The immediate high CPM on a full-screen takeover may not be worth it in the long run if analytics show you never get to see that user again. In essence, Baesler is arguing that publishers don’t need AdBlock Plus to crowdsource what makes ads acceptable to users. A more analytical approach to user behavior on one’s own site should achieve the same thing.

Tuesday, March 15 |

On March 15, we’ve assembled some of the leading buyers and sellers to tell us how they’re moving the digital and mobile puzzle pieces around in magazine media. How are they leveraging price, native experiences, video opportunities, platform partnerships, programmatic technology and the increasing sensitivities of user experience to create a sustainable model? What do the media buyers need from publishers to make digital, but especially mobile work for clients? And what do publishers need from the digital economy in order to survive? We will also explore: Speakers Include: • How do advertisers want to divvy up their spend between direct and pro- grammatic? • What data resonates with advertisers most? • How should publishers price inventory to give advertisers the best bang for

Melina Ex Marla Theodore the buck? Managing Director, VP & Media Director • Which traditional and new distribution platforms (Instant Articles, Apple East Coast Fetch DigitasLBi News, AMP and Snapchat Discover) excite advertisers the most? • How can publishers mitigate advertiser fear when it comes to ad blocking, viewability and fraud? • How critical is scale versus engagement and vice versa? • Which video ad units benefit advertisers the most? • Which native formats are yielding the best returns for advertisers? Rachel Pasqua Anne Toal Connected Life & VP, Digital Strategy & Questions? Contact Rachel Feldman at [email protected] Mobility Practice Lead Business MEC Global OperationsPeople Sponsorship Opportunities: Contact Tania Babiuk at [email protected]

Register today for this networking breakfast! www.minonline.com/minsider_mar2016 27660

6 Magazine Media’s Most Trusted Source Since 1947 2/29/2016 minonline.com Rumored Time Inc.-Yahoo Merger May Excite Wall Street The potential for two troubled companies becoming a presumably untroubled behemoth may have investors licking their chops when such goodies as a tax-free loophole called the Reverse Morris Trust are added to the $1.5 billion mix. For now, Time Inc.'s and Yahoo's values are rising, but their prices remain closer to their respective $12.23 and $26.16 fifty-two week per- share lows (both on February 11) than their 24.26 and $46.17 highs. Their current improvement also reflects the markets as a whole as worries over and plunging oil prices eased a bit. Still, through February 25, of the 36 companies in the min Media Index, 25 remained down year-to-date. ------Stock Watch (February 25, 2016, Wall Street close) COMPANY [SYMBOL] PRICE % Change COMPANY [SYMBOL] PRICE % Change 2/25 4 wks# 2016@ 2/25 4 wks# 2016@ ALPHABET INC. (formerly Google) [GOOG] 705.75 -3.45 -7.00 ROVI CORP. [ROVI] 22.20 17.65 33.25 APPLE INC. [AAPL] 96.76 2.84 -8.08 R.R. DONNELLEY & SONS CO. (RRD) 13.50 0.22 -8.29 CBS CORP. [CBS] 47.64 2.89 1.08 SCHOLASTIC INC. [SCHL] 34.96 3.77 -9.34 CHARTER COMMUNICATIONS [CHTR]* 183.04 9.40 -0.03 SCRIPPS, E.W. & CO. [SSP] 17.96 0.73 -5.47 COMCAST CORP. [CMCSA] 58.53 8.17 3.72 SEQUENTIAL BRANDS GROUP [SQBG]*** 7.68 20.57 -2.91 WALT DISNEY CO. [DIS] 95.65 2.29 -8.97 TEGNA INC. [TGNA]** 24.13 4.69 -5.45 FACEBOOK INC. [FB] 108.07 -0.95 3.26 TIME INC. [TIME] 13.71 -5.25 -12.51 GANNETT CO. [GCI]** 14.75 1.51 -9.45 TIME WARNER CABLE [TWC]* 193.47 8.40 4.25 GRAHAM HOLDINGS CO. [GHC] 508.00 7.29 4.75 TIME WARNER INC. [TWX] 66.66 -4.20 3.08 INTERPUBLIC GROUP OF COS. [IPG] 21.58 -1.91 -7.30 TRIBUNE PUBLISHING [TPUB] 7.32 -15.77 -20.61 LEE ENTERPRISES [LEE] 1.30 -13.91 -22.62 21ST CENTURY FOX [FOXA] 27.38 4.78 0.81 McCLATCHY CO. [MNI] 1.10 12.24 -9.09 TWITTER INC. [TWTR]; 17.59 6.67 -23.98 McGRAW-HILL FINANCIAL [MHFI] 90.11 9.38 -8.59 VIACOM INC. [VIA] 41.29 -12.72 -6.14 MEDIA GENERAL [MEG]### 16.19 0.94 0.25 WEBMD [WBMD] 54.76 11.50 13.37 MEREDITH CORP. [MDP] 42.93 3.72 -0.74 XO GROUP (THE KNOT) [XOXO] 14.66 1.38 -8.72 MICROSOFT CORP. [MSFT] 52.10 0.08 -6.09 YAHOO INC. 31.36 9.08 -5.71 NETFLIX INC. [NFLX] 94.53 0.13 -17.38 min MEDIA INDEX 2,062.07 4.52 -1.38 NEW YORK TIMES CO. [NYT] 12.46 -2.88 -7.15 NEWS CORP [NWSA] 10.87 -15.34 -18.64 NASDAQ COMPOSITE 4,582.20 1.68 -8.49 RELX GROUP PLC. (ADR) [RELX]## 17.83 2.83 0.00 DOW JONES INDUSTRIAL AVERAGE 16,697.29 3.91 -4.18 # = From January 28, 2016; @ = From December, 31 2015; * = Charter Communications agreed to acquire Time Warner Cable for $55 billion on May 26, 2015;. ## = RELX Group PLC is a consolidation of Reed Elsevier PLC and Reed Elsevier NV. Trading is through American depositary receipts; RELX opened at $16.61 on July 1. 2015; ** = Gannett spun off its broadcast and digital divisions as Tegna Inc on June 29, 2015; ### = Media General agreed be acquired by Nexstar Broadcasting Group for $2.13 billion on January 27, 2016, ending the announced $2.4 billion merger of Media General and Meredith Corp. on September 8, 2015; *** = Sequential Brands acquired Martha Stewart Living Omnimedia for $353 million on December 4, 2015 ; Where the Bon Appétit Grass Is Green In Colorado, of course, where the legalization of marijuana led the March BA to include the state's "best marijuana edibles" in the "Culture" issue. But will "taste tests" be allowed outside of Colorado, Oregon or Washington State? Editor-in-chief Adam Rapoport says no, but it won't affect him because, as he says, "I’m just a old-fashioned Budweiser kind of guy." This Is min's Third February 29 Issue in 69 Years We published on Leap Day, or Sadie Hawkins Day, in 1956 and 1984. In our second February 29 go-round 32 years ago, our lead story broke the sale of Art in America by Whitney Communications to Peter Brant, the billionaire publisher and art collector who has owned it since. Brant Communications added Interview after the 1987 death of Andy Warhol, while its other property, The Magazine Antiques, merged last year with the Skate -owned ArtNews. This February 29 release is our first to be on a Monday. min published on Wednesdays until 1991.

2/29/2016 Magazine Media’s Most Trusted Source Since 1947 7 minonline.com THE WRAP Country Living's 'Momma's Pancake Breakfast' Helps the USO March 3 'Flip It Forward Day' with Cracker Barrel Seeks to Raise $50,000. Pancakes are the great American breakfast. Their omnipresence every morning is why they're in the March Country Living. Editor-in-chief Rachel Hardage Bar- rett says that CL's "'Flip It Forward Day" partnership with Cracker Barrel Old Country Store "is indicative of pancake fund-raisers that happen every day. We, too, want to harness that spirit of giving." On March 3, the 635 Cracker Barrel restaurants will donate 20% from the sales of "Momma's Pancake Breakfast" (three buttermilk pancakes and two eggs plus bacon or sausage). With a $50,000 maximum, the money will go to the USO, which has entertained our troops at home and abroad since 1941. "CL shares an affinity with Cracker Barrel because its Lebanon, Tenn., cor- porate headquarters are near the site of the Country Living Fair," says Barrett. "And being from Dyersberg, Tenn., I share an affinity, too." James Truman Is in Good Magazine Restaurateur Company The former Condé Nast editorial director reemerged with his co-ownership of Nix, the soon-to-open vegetarian restaurant in New York City. Truman becomes a culinary competitor of Galvanized Brands CEO Dave Zinczenko, who, in 2014, opened White Street with attorney Dan Abrams. (The two had previously teamed at The Lion.) And the "dean" is Vanity Fair editor- in-chief Graydon Carter whose Waverly Inn is a long-time fixture for celebrity editors and celebrities themselves in the West Village. Carter is an investor in two other Manhattan restaurants as well. Bicycling Goes to the Dogs And they can ride tandem with their owners. Dogs accompanying their cyclist owners have long been a favorite for photographers, but four-year- old husky-border collie Dylan set a precedent by going "easy street" with his front paws draped over the shoulders of owner Aki Von Glasnow and his rear feet on the saddle. "We were astonished," says Bicycling editor-in-chief Bill Strickland. "But we fact-checked and found the picture to be authentic." Von Glasnow is a model who commutes with Dylan over the Williamsburg Bridge from Brooklyn to Manhattan. They were discovered on the road by fashion photographer Bruce Weber, and the two have been in campaigns for Timberland and other designers. Dylan and Von Glasnow were among the 300-plus submissions to the March "Cycling's Raddest Canines" competition for the magazine's cover spot. "We're making Bicycling more lifestyle and a bit less 'service,'" Strickland says, "What better way than to feature dogs. Although it's likely to be one-time only, we did time the issue's release with the Westminster Dog Show." Yet Dylan was not Bicycling's "best in show." That honor went to two-year-old Griz, a Catahoula leopard dog who loves sprinting with owner Jared Nieters near his Haymarket Bicycles in Virginia. But when Nieters' five-year-old daughter rides her bike, Griz "hovers close to her, holding back his usual urge to race." That won Griz 10,554 votes in Bicycling's readers' choice. His reward was belly rubs.

Congratulations to Bicycling's 'Raddest Dogs,' The Editors NEXT WEEK Steven Cohn, Editor-in-Chief Michele Shapiro, Editorial Director A Look at January's Magazine Steve Smith, Digital Media Editor Jameson Doris, Editorial Assistant Media 360º Brand Audience Report Caysey Welton, Group Editor

8 Magazine Media’s Most Trusted Source Since 1947 2/29/2016 minonline.com Honoring the Top 30 Magazine Launches of the Past 30 Years

April 14 • 8:30-10:30 a.m. Grand Hyatt, NYC

The Top Launches of the Past 30 Years: • Allure • Martha Stewart Living • Cooking Light • Men’s Health • Dwell • Mental Floss • Elle • More • Entertainment Weekly • NewBeauty • ESPN The Magazine • O The Oprah Magazine • Everyday with Rachael Ray • Out • Fast Company • People en Espanol • First for Women • Real Simple • Magazine • Taste of Home • Garden & Gun • WebMD • Highlights High Five • The Week • InStyle • Wired • In Touch Weekly • Women’s Health • Marie Claire • WSJ Magazine

We’ll also be honoring Steve Cohn’s 30th Anniversary with min so register today to join in the celebration!

www.minonline.com/The30Event