Alumnus Spotlight Alumnus Feature On The History Channel CORNELL BROTHER JOSH BERNSTEIN CROSSES THE GLOBE ON ARCHAEOLOGICAL ADVENTURES

osh Bernstein (Cornell, Beta Theta Photo by ’90) is making archaeology and

J B anthropology fun and exciting for ill Gardner / JWM Productions today’s audiences. In “Digging For The Truth”, a new high definition adventure-archeology series on The History Channel, he appears as host, narrator, and Indiana Jones-style . adventurer. “Digging For The Truth” has taken Bernstein through Cairo, Pompeii, the Middle East, Ethiopia, the Alps, and South America in search of the secrets of the Pyramids (both Egyptian and Mayan), the Ark of the Covenant, Oetzi the Ice Man, the Lost Tribe of and the Nasca Lines; and these only represent a fraction of his travels. Bernstein’s style is both friendly and insightful as he takes his viewers along while he tunnels through a Nasca aqueduct or samples the local fare in Naples: “Of all the places I travel for the series, Naples gets Josh Bernstein rides Habibi the camel across the Giza Plateau on his way to the Great Pyramids. the ‘Best Food’ award. The fresh mozzarella, the pizza, the espresso.... It was a great social outlet and a fun way Greek honor society. Throughout Ah, Italy. I could live here very to make a few bucks, meet people, and my four years I had many, many happily. But then there’s Vesuvius, dance.” opportunities to work with people, quietly sitting on the horizon. Not How did he come to join Pi Kappa to manage and direct, and to lead. sure I want my family, friends and Alpha? Pike’s Leadership Academy was great loved ones that close to something “My resident advisor was a Pike, – I truly felt that the Fraternity was so volatile and deadly.” and during rush we started talking investing in my ability to be a better It’s easy to imagine Bernstein as about Greek life. On a campus with 42 person and leader. Pike’s National an undergraduate in the Fraternity Fraternities and 15 sororities, the Greek President at the time was Dr. Jerry – as he discovers a previously unseen system at Cornell offered an instant social Askew (North Carolina, Tau ’73), and terraform on the Nasca plains, he’s culture, and Pike was one of the largest continued on page 32 genuinely excited and happy. and strongest houses on campus – we had Asked about his years as an over 100 brothers. So I rushed a few of undergrad, Bernstein recalls, “My the houses, but Pike was my first choice. Watch “Digging For The Truth” time at Cornell was amazing. Of all When they gave me a bid, I stopped on The History Channel. rushing everywhere else and accepted. I the Ivy League schools, I felt Cornell Check your local guide for listings. had the most to offer in terms of a just knew it was the best fit.” social life, and I took advantage of “Pike offered me a tremendous Find out more about it. While I won’t go so far as to say I opportunity for personal growth and “Digging For The Truth” partied my way through college, I did leadership development. I was a two-term at www.historychannel.com. what I could to have fun. During my chapter president, which taught me a freshman year, I joined a disc jockey lot about working within a diverse group Learn more about the company. There were just three of of peers. I was also the executive vice Boulder Outdoor Survival School us who ran it, and we’d do private president of the Interfraternity Council at www.boss-inc.com. parties for sororities and fraternities. and the president of the Order of Omega

Summer 2005 • SHIELD & DIAMOND 31 P HOTO Left: On Digging for the Truth: Hunt for the Lost

BY Ark, host Joel Bernstein watches the sunrise W ILLIA from Mt. Sinai, Egypt. M G ARDNER of his time sharing his perspectives / 2004 with BOSS clients, the general public, and members of the media. In addition to a growing list of private speaking engagements, he has appeared on NBC News, ABC News, CBS News, National Geographic Television, and the Today show. These appearances played a part in his becoming the host for Digging For The Truth. “Through BOSS, I had done a significant amount of on-camera survival consulting. When word got to me that The History Channel was looking for an adventurous, athletic, world-traveling host with a background in archaeology, I contacted them and asked if we could meet. According to the executive Josh Bernstein business,” says Bernstein. “I came to BOSS producer, she knew the second I walked continued from page 31 as a student 17 years ago and then worked into her office that I was the perfect host my way up to apprentice, instructor and for the series. I guess I was in the right he and I became good friends during then marketing director after college. place at the right time,” Bernstein says. my undergraduate years. As a result, In 1997, I took over as CEO and since What has been his most exciting when I graduated from college, I then have helped introduce BOSS to experience with the series? was way ahead of my classmates more people, teaching them about our “There have been many, many when it came to executive leadership philosophies and skills.” experiences that were exciting, both and team management. I knew my Born and raised in New York City, on camera and off. But I think the most strengths and weaknesses and felt Bernstein understands what the modern exciting was the snowstorm in the Alps,” able to contribute in any business world has to offer and how technology and he recalls. “We were hiking across a glacier, environment.” comfort play a critical role in our society. 10,000 feet above sea level, in the Alps Bernstein graduated from Cornell Yet he also knows from his years traveling between Italy and Austria. Our goal was to with a B.A. in anthropology and the world, exploring traditional cultures, get to an archaeological site where a 5,300 psychology, uniquely suiting him for and working at BOSS, that wilderness year old mummy was found (nicknamed the job he does today. survival skills and Earth-conscious Oetzi the Iceman). Unfortunately, a storm “I started with anthropology – it values must be honored. “I appreciate blew in and within minutes we were in a fascinated me. Learning about social technology as much as the next guy, but really bad place – water bottles empty or structures and traditional cultures knowing how to make do without it is frozen, no food, no real warm clothing, was great, but it didn’t completely critical,” he says. and the possibility of a very cold night fill my schedule or satisfy my “BOSS teaches people at altitude ahead of us. It was truly grim, interests,” he recalls. “So I doubled how to do more with less, . up and added psychology when how to utilize the resources I was a sophomore. I thought it around them to create was the perfect mix: anthropology solutions – whether it’s in the Productions JWM / studied cultures, psychology studied AN wilderness or the workplace. FFM HO individuals. For someone like me One of the reasons so many ERIC who enjoys people and places, it of my instructors have been

was a great way to study and learn with BOSS so long is that by Photo about humanity. I minored in Native it’s very satisfying to teach American and Near Eastern studies, people new skills and how which also seem to play a part in they can benefit from taking what I’m doing these days.” ‘time off’ from the hectic Also qualifying him for the job modern world around us. of hard-riding, high-rappelling, It’s a unique and very special treasure-hunting adventurer is program, and I’m honored his involvement with the Boulder to be the owner. If I weren’t Outdoor Survival School. traveling so much, I’d be “BOSS is the oldest and largest leading courses with the rest wilderness survival school in the of my staff.” world – this is our 37th year in Bernstein spends much In the Austrian Alps, Bernstein builds a Quinzhee (snow shelter).

32 SHIELD & DIAMOND • Summer 2005 Alumni Notes ALABAMA ARIZONA STATE Gamma Alpha Delta Tau and I’ve seen grim before. We packed up the cameras and rappelled like Tim Ferguson ’82 is a lieutenant colonel in Joseph DeForest ’96 and his wife, Carrie, madmen down a cliff face, throwing the Army Reserve currently serving his tour welcomed their daughter, Brielle LeeAnn, our gear down ahead of us and hoping at the United States European Command in on February 21, 2005. DeForest works in to get to the bottom in time to catch a Stuttgart, Germany. He may be reached at the sales field for Yorke Printe Shoppe in rescue helicopter. Three flights later, we [email protected]. Lombard, Illinois, and may be reached at were all safely off the mountain before [email protected]. William Grooms ’88 has obtained the the storm hit. But honestly, another designation of certified financial planner. ARKANSAS 10 minutes more and that chopper He is the assistant vice president and Alpha Zeta wouldn’t have been able to get us. You senior financial advisor with The Dominant can see what we were able to film in the Wealth Management Services Provider in Heath Ward ’86 and his wife, Lisa, announce episode of Digging For the Truth called Birmingham. the birth of their son, Austin Allen, on “The Iceman Cometh”. March11, 2005. The family lives near War A professional photographer, Josh Stewart ’97 is working with Carlson & Eagle Mill where he is the operations Bernstein’s images are most commonly Meissner, primarily involved with litigation manager for Cargill Incorporated at their concerning worker’s compensation coverage. Springdale, Arkansas complex. Ward serves seen in BOSS marketing materials, He resides in Palm Harbor, Florida, and may as chapter advisor to Alpha Zeta, and is a but his published credits also include be reached at [email protected]. member of the Fraternity’s Oak Trust. He USA Today, Sports Illustrated, Forbes, may be reached at [email protected]. Men’s Health, Self, Marie Claire, Men’s ALBERTA Fitness, Blue, Outside, and Backpacker Lambda Epsilon ARKANSAS-LITTLE ROCK magazines, as well as several private Zeta Eta showings in galleries from California to Tim Russell ’00 was New York. selected for Canada’s David Miller ’83 is a senior IT analyst for federal police force, Caterpillar, Inc. in Peoria, Illinois, where In addition to photography and the Royal Canadian he is responsible for the deployment of BOSS, his interests include scuba Mounted Police, over 500 new output management devices diving, working out and adventure after six months of throughout the Caterpillar enterprise. Miller travel. He spent one of the most training in Regina, has two sons, Sam and Jackson. satisfying years of his life in Saskatchewan. He studying Kabbalah and ancient Jewish holds the rank of texts. constable and is continued on page 34 Bernstein’s time, when he’s not on stationed in Terrace, British Columbia. an adventure, is split between his homes in Utah, Colorado and New APPALACHIAN STATE York. Unfortunately, his work schedule Iota Psi Iota Pi Chapter (UCLA) precludes frequent contact with his 6th Annual Alumni chapter brothers, however, Bernstein David Hall ’98 is a financial advisor with notes, “We trade emails and a few of us the Global Private Client Group of Merrill Dodger Game Outing get together for drinks or dinner every Lynch in the Southpark area of Charlotte, Saturday, July 30th, 2005 now and then. But I’ve lived in the North Carolina. He assists clients in Rocky Mountains for nine years and determining their long-term financial goals Please join us on Saturday, July now I’m out of the country filming for and implementation of financial planning 30th, 2005 for the 6th Annual UCLA eight months of the year, so I can’t say strategies. He offers clients a comprehensive Pi Kappa Alpha Alumni Dodger game! range of services including retirement I’m all that accessible. They do watch The Dodgers will be hosting the St. planning, credit and lending, estate planning the show, though, and are more than services, business financial services, banking Louis Cardinal at Dodger Stadium happy to make fun of me as much as services and a full complement of wealth with a game time of 1:05 p.m. This possible.” preservation and transfer services. group event is open to everyone, And what does the future hold for including all PIKE actives, alumni, Josh Bernstein? “Well, thanks to the Tony Holland ’98 is a district manager family, and friends. The day’s strong support of Digging For The with ADP (Automatic Data Processing) festivities will include attending Truth viewers, I’m hitting the road in Charlotte, North Carolina. He may be the game as a group and gathering reached at [email protected]. again for a second tour of duty – we’re before or after the game for food and drinks at a location to be doing season two! So that means eight ARIZONA determined closer to the game date. more months of non-stop travel in Gamma Delta search of even more archeological This event has become an annual mysteries. Thankfully, my staff at BOSS John Clark ’00 and Lisa Schnepp were summertime tradition and is a great are still supportive and proud of what married on April 9, 2005. Pike brother way to get reacquainted and catch the show delivers, so they’ll run the Graig Wells ’00 served as a groomsman. up with friends both old and new. field school in Utah while I hike, dive, Other Pikes in attendance included Paul Tickets to the game will between climb, fly, and rappel my way across Andruszkewicz ’00, Mani Etemadieh ’00, $12-$20 each. For more information the globe. For those Pikes who like Mike Hardenbrook ’99, Micah Kinsler ’00, or to RSVP for this event, please Jason Knapp ’00, Alex Maurer ’00, Sheyne adventure and want to come along, I contact Matt MacFarland ’95 on Schubert ’02, and Spencer Waldman ’02. suggest you tune in one night and join on before Saturday, July 2, 2005 at me!” w [email protected]. 

Summer 2005 • SHIELD & DIAMOND 33