VOLUME 48 NUMBER 2 JANUARY 28, 1985

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. . TWA is Back. Leading the Way. Super Bowl Kicks Off Stew· Long, senior vp for marketing and sales, offers some reflections on the timing, theme and target audience of the 's new advertising campaign. '85AdTheme

TWA is making a major thematic shift in its advertising emphasis for 1985 and beyond, dropping the familiar Q. Why introduce a brand-new ad campaign bodies also meant we could offer a business-class "You're Going to Like Us" and moving to a confident now? cabin in those markets, and that in tum gave us outfront statement: "Leading the Way. TWA.".

something that was very important- a product mix The new advertising reflects TWA's reputation for· a A. Why not now? Some people might ask why we've · sense of style, innovation and quality. waited so long. Most campaigns for consumer prod­ that could compete against both the no-frills fares and the full-service carriers, and also offer a distinctive ''For more than 50 years,'' notes Stew Long, senior vice uCts have a lifespan of only a few years. You're Going product especially for business fliers. president for marketing and sales, ''TWA has been the first to Like Us has been running since 1979. That in itself to offer a whole series of services - from hot coffee and wouldn't necessarily be reason enough to change, Having that kind of mix is crucial for us in terms of movies in the air right up to today's Airport Express but we happeu to have some good reasons for moving our ability to make a profit. We could fill a 7 4 7 with economy-class seats and. compete against People advance check-in and boarding passes and a separate­ now.. I(s taken us some time, but we've put a number cabin Ambassador Class for business fliers. Express, but we'd lo�e something like $5,000 on ' do of good things in place, and people "like us." "What our new advertising says is that TWA is stillthe · every flight. But with a range of services and fares to We've got the consumer research to prove it. So now leader - that we offer a lot �ore than just getting you match, we can make �bout $21,000 a trip. we can go ahead and claim the leadership we've where you're going," said Long. · From there, we kept adding service enhancements always had. - . · The new campaign stresses specific features of TWA's -more than $300 million worth in three years: better service, such as the roominess and comfort of the newly Q. What kind of ood tb"ings do you m�an? . seats, better meals, bigger bins. No single item was a g designed Business Lounger seats in Ambassador Class, . major breakthrough in itself; maybe, but each repre­ A. We began from the ground up, you might say, even more luxurious sleeper seats in First Class, outsize sented something meaningful to our passengers. with Airport Express. For the first time, an airline's overhead bins that hold even more passenger carry-on computer reservations. system was put to work for the Then we added the icing on the cake, the Frequent items - and the experienced, professional TWA cabin Flight Bonus program. When we'd put it all together, customer as well as the company. · attendants who render friendly, attentive service. The next big step grew out of our acquiring a we had something our most important customers Kick-off of the new campaign was seen by millions second_ te�inal building at JFK. That meant we could appreciate as being truly different, and better. watching the Super Bowl on January 20, followed by So now we've got credibility. We're leaders in the could handle a lot more widebodies _ there- and that prime-time TV commercials in TWA's top nine markets on meant we could offer all-widebody service across the industry, and we can say so. One nice thing about January 21. Both 30- and 60-second versions of a launch Atlantic and across the country. Having those wide- (to page 3) (topage3) Food for thought (courtesy Midway Air­ lines). Forty-six have filed for Count Your Editor's Notes bankruptcy since the Act of 1978. They are: Change! 1. ( 1982) How many times have you bought some­ AdYenturers Club 2. AeroSun International ( 1982) thing and started to check the receipt after The is an informal group of Kansas City area employees and 3. (1979) you have left the store? Have you ever retirees who meet once a month to share 4. (1981) watched other people accept their change travel experiences. There's usually an 5. , Inc. (1984) following a purchase and put it in their hour's. program of slides or movies, fol­ 6. ( 19 84) pocket or purse without checking it to see if lowed by a discussion. 7. Air North it is correct? Ever start to pay a phone bill Regulars now number arouncl 125 8. Air Pennsylvania (1982) that seems a little high and then realize after TWAers, and more are welcome. There are 9. (1982) you have written the check that there are :no duesor other charges. 10. (1984) charges for calls you didn't make? Guilty? The meetings are held the second Tues­ 11. (1982) Probably! day of each month (except December) at 12. American Central (1979) All of us try to remember to be cautious 7:30p.m. sharp, at the Northgate Commu­ 13. American International (1984) and check our bills but we often forget. nity Education Center, 2117 N.E. 48th 14. Apollo Airways (1981)* This problem is no less prevalent when it Street,.Kansas City North. 15. Astec (1982) concerns doctor or hospital bills. When we Programs thus far scheduled in 1985: 16. Atlantic Gulf do receive them, we are usually over­ February 12: New England/Canada 17. International (1982) whelmed by the amount or probably too ill (John Morrison) 18. (1982) from the treatment to take notice - and March 12: Norway (John and Mabel 19. Combs Airways ( 1984) besides - doctors and hospitals don't Hugg) 20. (1983) make mistakes. Or do they? April 9: China (Melva Edmonds) 21. Coral Air (1981) Keep in mind that those who prepare our May 14: Getaway Tour of Southern Italy 22. Dolphin Airways (1984) medical bills are human beings just like us (Ed Phillips) 23. Emerald (1984) and they can make mistakes. You can help For information on the Adventure Club, 24. Excellair (1984) control excess costs for yourselves and call Glen Jones at (816) 891-4566. 25. (1980) TWA by simply checking to make sure that Before paying bills, check to be sure you 26. Golden Gate Airlines (1981) the services and treatments charged were not a millionaire but at least I won't received the services charged for. ''I'm 27. (1983) actually received. First, ask the doctor to worry about making my house have 28. Hammonds Commuter Air Service about costs before the treatment is pro­ payments," says Leo Rojas, JFK data ing to Connecticut General, attach a note (1984) vided. Determine how many treatments systems controller. Leo was one of three advising them of any discrepancies or 29. Indiana Airways (PA, 1980) will be required. If hospitalization is re­ you winners. who are sharing the top prize questionable items you found. If are 30. Inland (1983) quired, how many days can you expect to they in a recent New York State Lottery. unable to get the answer to a question, 31. LANICA (1981) be there? What types of drugs should you 08�900,000 chances were sold). He will. 32. Mackey International (1979) expect to receive? What are the normal started b-uying tickets for the weekly draw­ TWA's medical and dental costs the past 33. Mountain West Airlines (1981) charges for surgery and anesthesia? ings only six months ago. The lucky year are expected to be approximately $70 34. National Florida Airlines ( 1983) TWAer will receive a check for $39,000 million as a result of thousands of treat­ 35. New York Airways (1979) You've a Right to Know {after- taxes) every June for the next 20 ments and admissions for TWA employ­ 36. New York Helicopter (1984) years. The timing is perfect so far as Leo's There is nothing top secret about this ees. The opportunities for mistakes when 37. North (1982) because he's getting married type of information and you have a right to dealing with this volume of billings are just concerned · 38. Line (1984) this He joined TWA four years ago know. too great to ignore. March. 39 .. Pacific East Air ( 1984) Think about it. and� despite his sudden windfall, plans to When you do finish the treatments or When you buy a car, you 40. Pacific Express (1984) keep working. leave the hospital, check the bill. Make check the costs of every extra item- from 41. Silver State Airlines (1982) sure there are no surprises.Each and every power steering and AM/FM radio to tinted

TWAreserYations agent Marilyn Shaw is 42. State Airlines (1983). - · ·item should· be identified. -If not, ·ask-for an glass-and side moldings: T-he next-time you a 43. ( 1982) aloo· dedicated runner and she's just com,. itemized listing of charges. And, if you receive a bill for medical treatment, ask 44. (1981) pleted her first year as Volunteer Services don't understand an item on the bill, call yourself why you would ever treat critical 45. Will's Airlines (1982) Coordinator for the New York Road Run­ the physician or the hospital and ask for an information about your health with any less 46. , Inc. (1984) ners C1ub. As such, Marilyn coordinated explanation. For those bills you are send- care or concern. the activities of over 4,000 volunteers in (*) Name changed to Pacific Coast. In 1984 New York Marathon, as the October addition, 45 airlines simply ceased opera­ Here's good news, especially for TWAers large-population-center traffic by small­ well as aU the other NYRRC races. She tions. from overseas planning to visit the U.S. population-center traffic.'' painted, cleaned and rearranged the also P.S. Since this list was compiled, a 47th American Youth Hostels plans a 485-bed dub's volunteer offices and came up with Passport applications are expected to be airline- Northeastern International Air­ hostel on Manhattan's upper West Side. tbeideaofa bimonthly Volunteer Newslet­ up 8% this year, according to the U.S. State ways - has filed for Chapter 11 protec­ Renovation of an historic, 102-year-old ter to club members up-to-date on Department. More than 4. 7 million were keep tion. Like Air Florida before it, North­ New York City landmark will start this what's happening in the world of running. issued in 1984, up 15% from 1983. easternat one point was the fastest growing summer, with completion sometime within Five issues have been published so far. airline in the U.S. Like Air Florida, it a year. Dangers of Rubella promises not TWA to match Virgin Atlan­ apparently overextended itself. Last sum­ There are now some 300 hostels tic'sno-frills inflight entertainment: kazoo mer Northeastern had 1,444 employees; throughout the , but this will Serious birth defects (blindness, damage to lessons_ last week it was down to 200. be the first in New York City. (There are the heart and the major arteries, deafness 5,000 hostels in Europe.) and mental retardation) can afflict a child The old building, at 103rd Street and whose mother contracts rubella during Proud Father Pins Aviator's Wings Av enue, once housed the As­ pregnancy. Abortions, miscarriages and sociation Residence for Respectable Aged stillbirths are other consequences of ru­ Indigent Females, which was opened in bella infection. A safe and effective vac­ 1883. In later years it became_ a nursing cine for rubella exists and women of home, but it has been vacant since 1974 childbearing age who do not have docu­ when it was damaged by fire. mentation of adequate immunization with Recently the city's Landmarks Preserva­ rubella vaccine, or laboratory evidence of tion Commission approved conversion of immunity, should be vaccinated. A recent the building to a hostel. report by Margaret M. Heckler, secretary American Youth Hostels provides low­ of the U.S. Department of Health and Hu­ cost educational travel, including bicycle man Services, stresses the importance of tours and camping trips in the U.S. and protection against rubella. abroad. TP,e organization now has 20,000 members in the U.S. The word "youth" in the name is a misnomer. Membership in AYH is open to all ages.

"Deregulation has not been a wonderful Published for Employees by the flight into the wild blue yonder, as charac­ Public Affairs Department terized by [an editorial in the New York 605 Third Avenue, New York 10158 Times] but more a flight to chaos, eco­ Printed in U.S.A nomic anarchy and social misfortune," On the lOth anniYersary of his retirement from TWA, flight engineer John Dan Kemnitz, Editor Therwhanger had the privilege of pinning Air Force wings on his son, Scott, 23 (shown says David Lifschultz of Lifschultz Fast Anne Saunders, Associate Editor at right with his T38 at Laughlin AFB, Texas). Scott is now flying co-pilot on Lockheed Freight. One of the evils of deregulation, C-130s at Little Rock AFB. he said, is "the cross-subzidization of

2 January 28, 1985 Leading the Way••• and the service should make you feel like a person, (from page one) not a number. That's the kind of reputation we have in that, of course, is that it becomes a self-fulfilling this business. In 1985, our Getaway Tours program prophecy. The more we say it, the more our own will carry its one millionth passenger. It's a proven people hear it, the more they'll be inspired to make it success----:- and.a proven leader. even truer. Q. So how do we communicate those points? Q. I seem to remember we used to tell the public A. One element we use, in both TV and print, is one · · something about our "being the best." of our best selling points-our professional, experi­ A. That's true. The only problem was that we enced TWA people. We say they're part of what couldn't always back it up. We were not consistently makes the difference between just getting you where the best. Now we are, and I think it's time we started you're going and leading the way. Along with high­ saying strong and positive things about ourselves. lighting our people, we also feature our European We really are "new and improved" today, and we're destinations. Other ads talk about our connections at entitled to say so, because we can demonstrate it. St. Louis to 29 Eastern and 24 Western major cifies. What's more, it's part of our history. Nobody Other ads stress our special service features -the around knows better than we do how to take care of best and most exclusive seats, bigger bins-and, of people. You take item after item of what's now course, our Getaway Tour packages. accepted as standard elements of airline service, and it's something we developed- everything from hot Q. Are you reasonably pleased with the new coffee on board to inflight movies. We've always had theme? a sense of style and a talent for innovation. We have a A. You wouldn't see it otherwise. I insisted on it­ right to claim that, and that's what we're saying. and I can be pretty noisy about what I like and don't Q. Are we aiming at some special audience? like. This is the kind of advertising I think TWA deserves-advertising that we've earned, with a lot A. Sure - everybody. And everybody's special. of hard work to make a superior product for the Stew Long People who fly first class and demand only the best. traveling public. People who fly coach and want a comfortable trip as sights. We've been willing to settle for being in the middle of the pack. well as a reasonable fare. People who fly on business Q. and want a little special handling and attention. What about the fact that we still have some Well, I think our people have had it with that. I Corporate clients who want convenient schedules to problems to solve? Should we have waited until we think they're ready to go for it-to be the best. Now major cities. Travel agents who want a computerized could show, for example, that we can consistently they've got a campaign that says so, that says "TWA reservations system that's second to none, and an make money? We're still involved in contract is back." And we're leading the way. airline they can recommend to their customers with talks. Is this too soon for such a move? confidence that we'll deliver the kind of service we A. Let me put it this way. Any company will always Super Bowl Kick-011.•. promise. have unsolved problems of some kind. But if you Naturally, we can't address all those people at once wait until you've solved all your problems before you (from page one) in every single ad, though - because each wants make a move, you probably just compound your old message set the theme and tone, with strong supportfrom different things. problems with a lot of new ones. We in TWA have a radio and print media, including full-page insertions in whole host of important decisions to make about our leading newspapers and national magazines. Q. Such as? A follow-on 30-second message will begin running in future, and we need to make them now if we hope to February and focus on TWA's new exclusive Business A. The business traveler is interested primarily in have a future in this business. Route decisions, fleet getting a flight when he or she wants one. Assuming decisions, automation decisions - decisions of Lounger seat- again supported by print. Then, in mid-February, a third TV commercial will air, everybody offers one at the right time, the next every kind. We can't wait for all the uncertainties to showing English schoolboys, a stylish Parisian, a strolling consideration is how well you do the job, how well be resolved before we act. We've got to get moving group of young Roman priests, and an elderly newspaper you deliver your product - because that's what now. As General Patton used to say, "Lead, follow reader in a German coffee shop. "No one," says the means a relaxed, comfortable trip. No hassles in the -or get out of the way.'' accompanying voice-over (master documentary narrator airport, nice big seats, friendly service - plus a You know, I think there's a lesson to be learned Alexander Scourby, in a lightened-up mood), "can show mileage program that lets you build up your bonus from the recent elections. The side that won talked you the face of Europe like TWA.'' These same faces, points fast. about the country in a confident, positive, optimistic close-up, are featured in the print versions, along with a way. They showed people feeling good about them- · menu-style display of TWA international destinations Q. And the leisure traveler? and selves, proud. They said, "America is back." fares. A. Most often, the first thing they look for is a good Of course, the cynics asked, "Back from where?" A variety of additional print ads created for the cam­ price. If the prices are the same, then again the next Well, it's true the country never went away. It's been paign by Ogilvy & Mather highlights such other TWA concern is how well you deliver. If you're a big, here all along-and so has our airline. But for a long selling points as the complex of convenient east-west experienced airline, the trip should be comfortable time, we've been content with a low profile and low connections available at TWA's St. Louis hub.

TWA Engine Carrier Finds New Career History Maker In the News TWA will begin daily 767 flights between Boston and Paris/Zu­ rich February 1 in lieu of the Lockheed Pilots are Honored 1011 previously assigned to that route. Operating as Flights 810/811, the Two distinguished TWA pilots have been schedule will mark the first use the nominated by the editors of Aviation Week of twin-engine 767 by a U.S. carrier on & Space Technology for "significant con­ long-range intercontinental services. tributions to aerospace in 1984." The Boston service initially will op­ Captain William R. Sonnemann, staff erate under the current FAA require­ vice president-flight safety and engineer­ ment that the flight track be within 60 ing, and Captain R. E. Reynolds, vice minutes' flying time from a suitable president-flying, were cited for their pre­ alternate airport. FAA approval of a liminary work on extended range over­ new 75- or 90-minute standard is ex­ water operations of the Boeing 767. John pected later this year. Swihart of Boeing was cited for "his role The 767 assigned to Flights 810/ in gaining FAA approval for the change in 811, 16002, was modified at MCI to antiquated rules to permit more flexible # full ER (Extended Range) capability. scheduling of twin-engine aircraft." TWA's old C-82 Fairchild Packet, with which the airline ferried engines around The 187-seat 767 is more appropri­ Europe for many years in the Constellation era, is now U.S. government property and Court Decision ately sized for the lower traffic levels used for fighting fires on Alaska's North Slope. N9701F was photographed recently in experienced between Boston and Eu­ The United States Supreme Court, in a Anchorage by sharp-eyed Jim Thompson of the Port Columbus [Aviation] Historical rope in February and is expected to Society. She still wears her, now faded, TWA stripes, as well as the colors of a later unanimous decision January 8, determined generate load factors in the 70% range owner, Briles Wing Helicopter Inc. A Briles subsidiary, Tundra Copters of that TWA pilots facing federally required vs. 50% on the 252-seat 1011. Varia­ & Fairbanks, used N9701F to carry helicopters to Bolivia, Peru and Chile for several retirement at age 60 have the same rights to ble operating costs for the 7 67 are 30% years, before selling her in 1978. Jim comes by his interest in old TWA aircraft continue working as flight engineers as do less than for the 1011. naturally- his father is retired TWA Columbus PRR Gilbert Thompson. (to page 6)

January 28, 1985 3 I" f f r � . . . � ......

WE'lLTAKE YOU TO A BETTER WORLD OF FLYING.

At TWA, the point isn'tjust to get you where you're going. It's to offer you a better way of getting there. Carry that thought to its limit, and ABETTER PLACE FOR you'll discover the difference between CARRY-ONS flying and leading the way. UNDER YOUR FEETTHAN Say, for example, you're travelling across the Atlantic. TWA is introducing a Business Class seat that makes all the 747 others obsolete. Our new Business Lounger tilts to cradle you in comfort. The footrest adjusts to your height. And it's the widest seat in the sky. And that's not all that's A WHOLE ANGLE 0 TW'A· 7'A7. ·ON BUSINESSNEW. CLASS new. n every '-± ' COMFORT from Coach to First Class, you'll find big, spacious bins overhead. So you can store your carry-on luggage above, and have more room to stretch out your legs below.

-,

"There was a time when air travelers looked forward to taking a flight," To m the overhead racks are too small. If you Fitzpatrick, columnist for the wrote recently. "There was the trip to narrow. Or if you are more than feet, . Arizona Republic, 5 the airport, the excitement of the sights in the terminal. The pleasure of boarding the "There was a time when the seats w plane and sitting in a wide, comfortable seat. ... size human beings. Now people are jam "That's all changed." "Today," he laments, "the terminals are jammed. There are ''There was. a time when passenger long lines to check baggage. There are lines to get seat assignments. Once on the plane, airplanes. People were always returning:

4 There's an even better world of flyingin store for you you're a frequent flyer. if Because with TWA, you can earnfree travel awards to almost anywhere- even a free trip around the world No other airline offers you that. But then ... We often have a leg up on the compe­ tition. And our First Class Sleeper -Seaem · is no exception. On every TWA widebody, you can stretch out the length of MORE FROM EACH four windows. Put your feet up. And relax in a wealth of space. � 6�&Y At TWA, each and every one of us is taking that extra step to make flying the best it can be for you. So call your travel agenfor TWA.

We can even reser ve your seat and give you ------= A LEG UP your roundtrip boarding passes in advance. COMPETITION Come to a better world of FIRSfClASS flying. Others may follow. But you can always look to us to lead the way.

LEADINGTHE WAY.TWA.

;veigh more than pounds the seats are too 125 they'd met. Now everyone is squeezed so close together that it's impossible to talk. All i inches tall, there's no leg room. you can do is grunt. �re actually big enough to accommodate full­ "When was it," he asks, "that we allowed ourselves to be turned·into sheep? med together unconscionably. "It needn't be that way. " ; actually used to strike up conversations on No, it needn't be that way. rom trips to recount tales of interesting people Just follow the leader. TWA.

5 calls for TWA to become the tournament's ·Maternity Uniform Designed official airline over the next five years. In the News To urnament president Don Ferrell said, "We are very pleased to have TWA back as a sponsor and look forward to their usual enthusiastic participation." He added that (from page 3) since the tournament'sinception more than younger employees who cannot continue $225,000 has been turned over to the as pilots for medical or other reasons. Ronald McDonald House serving Kansas The court's decision noted that, while City area hospitals. TWA's policy was in violation of the Age Vice president Les Wood indicated re­ Discrimination in Act, "the gret that the airline had to withdraw in 1982 record makes clear that TWA officials due to stressful airline economic condi­ acted reasonably and in good faith," and tions. "But," he added, "we're back into there was no "willful" violation of the law. what is a very worthwhile civic project and we look forward to many years of associa­ Safety Record Set tion with the Peter Marshall Golf Classic."

The major U.S. airlines, flying 340 million The tournament, headed by its name­ passengers three billion miles, posted their sake, actor-TV personality Peter Marshall, safest year ever in 1984, the National each year draws a host of Hollywood, TV Transportation Safety Board reported. and sports celebrities playing for charity. The sole fatal accident was the crash of a Brookridge Country Club in Overland Park Zantop International Airways cargo plane is site of the tourney scheduled for Septem­ in which four persons died. ber 20-22.. had six fatal acci­ ·Fills London Post dents in which a total of 41 persons died. Fifty-five people died in 23 fatal crashes Stephen A. Heckscher has been named of air taxis. manager of corporate communications for the International division, it was an­ Wins State Lottery nounced by David C. Venz, director of corporate communications, Eastern/Inter­ ''I'm not a millionaire but at least I won't national. have to worry about making my house Heckscher, based in London, is respon­ payments," says Leo Rojas, JFK data sible for TWA's press and public relations systems controller. Leo was one of three activities in the countries in Europe and the winners who are sharing the top prize Middle East. in a recent New York State Lottery. Most recently, Heckscher was a senior (18,900,000 chances were sold). He account executive with Hill and Knowlton started buying tickets for the weekly draw­ - France, a public relations firm. From ings only six months ago. The lucky 1980 to 1983, he was manager of interna­ Barbara Furman, a JFK-D , models TWA's new maternity uniform TWAer,will receive a check for $39,000 tional media relations in Paris for Rhone­ for inflight and ground services expectant mothers. (after taxes) every June for the next 20 Poulenc S. A., a French chemical and years. The timing is perfect so far as Leo's pharmaceutical producer. Previously, he TWA has designed a new maternity uni­ long-sleeved maternity blouse, in white for concerned because he's getting married served as assistant manager in the public form for inflight and front-line ground flight attendants and blue for ground serv­ this March. He joined TWA four years ago affairs department of E.I. DuPont de Ne­ services "ladies-in-waiting," to give preg­ ice employees. An unconstructed blazer and, despite his sudden windfall, plans to mours in Wilmington, Delaware. He began nant employees a tailored and professional jacket in navy provides a finishing touch. keep working. his professional career with Life magazine appearance. The uniform will be available in mid­ in 1964 as a correspondent in , TlJ.e maternity unifo� is a, navy blue V­ F�bruary in s_mall, medium and large, Sponsor Golf Classic D.C. neck jumper trimmed in burgundy, in an based on pre-pregnancy sizes. all-season weight fabric. Each side of the "Those wearing the new uniform should TWA will again be a major sponsor of the jumper is shaped into an inverted pleat for a find it �ttractive, comfortable ·and func­ annual Peter Marshall Golf Classic sched­ Res Agent Injured slimming appearance. A placket buttons tional," says Sharon Oberman, supervisor­ uled for Kansas City in September. New York reservations sales agent Carol over the pleat and can be unbuttoned for uniform and inflight entertainment The airline participated in the inaugural Conti was seriously injured by a knife­ expansion as necessary. It is worn over a programs. tournament in 1980. A new agreement wielding attacker as .she left a Brooklyn subway station on her way home in mid­ afternoon on January 8. A former opera the aeromedical committee in San Fran­ midwestern cities or by writing to the Di­ Proud Father singer, Mrs. Conti managed to escape by cisco. He also served on the TWA pilot rector of Admissions, Tr ans World Travel putting up a struggle and screaming at the group's financial study committee, and College, 1307 Baltimore, Kansas City, . · .\..• · top of her voice. was a member of the system board of arbi­ MO 64105-1972. A weekly schedule of \' �-.·. tration. seminars is also available through a re­ �! " � "' '' • \. '0 "Her screams apparently broke the mo­ mentum of the attacker, who fled,'' said her He now serves as vice chairman of the corded message on (816) 234-8202. No husband, Salvatore, a transit officer who TWA pilots based in St. Louis. In addition, phone requests for applications will be serves as a departmental psychologist. he is chairman of ALPA's age-60 manda­ honored. Seminars are free, but a $15 serv­ Mrs. Conti was treated at Coney Island tory retirement committee. ice charge is applied to write-in applica­ Hospital for head, arm and chest wounds tions. and released. TWA Team Wins Tyler Cup TWA expects to receive over 30,000 Officer Conti, in addition to counseling A three-man TWA running team won the applications in the next few months and transit police and their families, serves on 12th annual Tyler Cup Invitational team will be highly selective in the recruitment patrol of the "Train to the Plane" JFK trophy, topping teams from 101 other com­ process. Express. panies at the event held in Dallas last No­ Records are Set vember. New K.C. Club President The race is limited to contestants over 40 Peoria set an all-time daily boarding re­ Joe King, master production planner at years old and each ran a two-mile course. cord on December 26, 1984, boarding 340 MCI, is the new president of the Kansas TWA's combined time for the six miles was passengers on three flights. The previous City Management Club. He took over Jan­ 35:33. Team members were 727 Captain record of 308 was set in June 1981. uary 2 after having served as the club's vice Douglas J. Deutsch (JFK); 767 first officer president since June 1984. Mr. King has John Duhig (STL), and 747 Captain Con­ Correction on rad Eroen (LAX). These three also made up also been on the Management Board of Fair Market Value Control for the past 18 months. the TWA team which won the Tyler Cup in 1981. The Fair Market Value (FMV) of tick­ Elected to ALPA Post ets for parents and other non-tax-ex­ TWA Recruits F/As empt family members should be Ed Cooper, retired JFK maintenance David C. Saaks, St. Louis-based TWA computed as follows: manager, visits his son, Lt. Com­ captain, has been elected an executive vice TWA has begun recruiting to fill flight Domestic: 12.5¢ times mileage mander Ward J. Cooper, aboard the president of the Air Line Pilots Association attendant vacancies expected in 1985. Per­ times 25% plus 8% Federal tax. aircraft carrier U.S.S. Independence. (ALPA). In this post he will serve on the sonnel wishing to recommend individuals International: 9.5¢ (not 9¢ as erro­ Ward flys an early warning aircraft, executive committee, ALPA's third high­ for consideration should attach their refer­ neously printed in the January 14 Sky­ the Grumman E2C. Over the past year est governing body. ral to the application form of the applicant. liner) times mileage times 25% plus he has been involved in the Granada Captain Saaks joined TWA in 1967 after No phone or follow-up letter referrals will $3.00 departure tax. mission and withdrawal of Marines five years in the U.S. Air Force. He has be accepted. Amounts should be rounded out to from Lebanon. been active in ALPA for many years. He Individuals may apply by attending one the nearest dollar. was secretary-treasurer and a member of of the recruitment seminars scheduled in

6 · January 28, 1985 Anniversaries

Joann A. Schuetz, MKC Bernard E. Ham, MCI February John E. Shafran, DEN Rosalind J. Hawkins, SFO Robert G. Shepardson, JED Joseph M. Hitzel III, JFK Ronald M. Skolozynski, ORD Kenneth E. Hook, MCI 40Years ArnoldSmith, MKC Ronald Jahaaski, JFK James W. Snelling, ICT Ronald D. Johnson, ORD Harry F. Clark, JFK Thomas W. Snipp, JFK Wayland D. Johnson, JFK Warren R. Fehskens, LAX Robert J. Stahlecker, DEN William R. Johnson, MCI Julianne G. Moseman, LAX Alonzo Thompson, ORD Bette A. Johnston, PHL Margaret J. Perkins, MKC Margaret Thornhill, LAX George A. Kantra, LGA Margaret L. Vanmeter, JFK Georgia Klamon-Miller, BOS Thomas J. Vavrek, LAX Jeanette Kronick, NYC 35 Years Charles R. Ward, TUL James H. Kunde, MCI Linda L. Whitney, MKC Carole L. Larkins, LAX Joseph P McCarthy, MCI James D. Wiltrout, MCI Renate E. Leedahl, STL P Striglia, ROM Charles Wong, SFO James S. Lightly, MCI Richard C. Tresise, NYC Atwell N. Linney, PHL Wayne C. Lipe, JFK 30Years 20Years William M. Lippincott, SFO Don F.Lohoefner, MKC Genevieve Albetta, NYC Roy S. Malone, MCI There were times, only a few years ago, that Indianapolis customer service agent John G. Anunson Jr., LAX BillyJ. Angel, SFO Jack C. McClain, TUL Jerry Banks could hardly walk. He suffered from degenerative arthritis of both Richard C. Bower, MCI Raymond G. Avenengo, MCI Harry L. McCoskey, MKC knees. Determined to overcome the crippling disease, Jerry began a personal physical Carl F. Campbell, Jr., MKC RudolphJ. Bade III, MCI Myra C. Michael, LAX fitness program. The result has been nothing short of spectacular, as evidenced by the Wendell E. Covington, LAX Robert D. Baldwin, MCI Marian L. Millett, MKC photo at right of Jerry competing recently in the "Mr. Natural Indiana" contest Thomas J. Dangelo, JFK Paul E. Barnett, MKC JamesJ. Mollenkamp, MCI John A. Fox, JFK (which he was encouraged by his family and co-workers to enter). An 18-year TWA Victor E. Barrett, DEN Peggy E. Moore, SFO Herbert L. Lawson, MCI veteran, Jerry is married and has two teenage daughters. George L. Bauman, MCI Arthur M. Nelson, MCI Leslie R. Lentz, BAL Homer E. Binder, MCI John H. Nelson, ORD Eugene P Manning, MKC Larry L. Bishard, MCI Judith A. Neumann, SFO tour of Athens and full-day excursion to Erastus Newsome, LAX Charles H. Blake, MCI John E. Overall, MCI Gordon A. Phail, LAX Delphi. CITTAM also offers a 20% dis­ Alexander C. Barring, ORD John M. Palmberger. STL Robert V. Raynes, MCI count on a selection of 10 bus tours in Curits H. Brown, BAL Gary L. Parsons, STL Travel Tips Eugene J. Tallarico, JFK Greece and a 20%-to-40% discount on Carol A. Bryan, SFO Mary B. Parsons, JFK Travis L. Wagner, LAX Greek Island cruises. For information Billy L. Bryant, MCI Louis P Pelletier, STL Robert C. Pelsor, MKC write (airmail) to CITTAM, Ltd.; 14 W George E. Buchanan, JFK Paris Air Show: Club Aero-Marine In­ John P Busby, SFO Frances L. Peters, STL Ermou St., Athens 10563, Greece. Ask for 25 Years Richard J. Butterer, LGA Frederick A. Piekos, OMA terline To urs has reserved at least 40 rooms the "Go Greece" package. Nibaldo G. Campos, SFO Mary C. Pitko, LAX for the 1985 Paris Air Show, to be held the Gerald T. Adams, LGA RebaR. Carmack, MKC L. Redolfi, ROM end of May and first week of June. They cruise: Interline Representa­ Valerie J. Adlam, JFK Kenneth K. Choi, SFO James R. Reid, STL plan to have three different tour groups for tives, Ltd. and the·Cunard Line are offering William H. AllhusenJr., JFK Milton A. Christensen, JFK Constance L. Reynolds, LGA the 10-day event, each group staying four discounts of 40% on all 1985 Caribbean Margaret E. Anderson, LAX Victor W. Collin, JFK Alice H. Roberts, LAX nights, with guided tours, seminars and the Richard H. Bazel, ORD Mary A. Collins, NYC Catherine R. Salamone, JFK cruises of the Vistafjord. The 14-day trips air show itself. For information contact Ed Fred A. Berger, LAX Fred D. Coppage, MCI Marion L. Schulz, ORD leave from Ft. Lauderdale and will operate DeChant, president of Aero-Marine, at Carol L. Cassidy, MKC Arthur G. Crandall, MCI ErnestR. Sexton, MCI now through March and again in the fall. John G. Chapman, LAX Larry R. Crosson, LAX . Arthur S. Sharp, JFK 412 E. Shore Trail; Sparta, New Jersey The interline rates are from $1,614 per Esther D. Comline, JFK Robert Deridder, MCI K. Skinner, LHR 07871. Phone (201) 729-5004. person, double, plus port taxes, and are Janelle Cordes, LAX G. DiFalco, ROM, Philip E. Smiley, STL While you're at it, ask about Vancou­ positive space. A 40% discount is also Frank V. Esposito, LGA Michael J. Dillon, EWR Max E. Smith, MCI ver's Expo '86 World's Fair and the 1988 Donald D. Farias, EWR Hubert Dreiling, MCI James P Soetaert, MCI offered on the Vistafjord's transatlantic F. Winter Olympic Games at Calgary. Aero­ Steve Fatovic, MKC Judith A. Dumbra, LGA Lloyd V.Spencer, MCI crossing from Ft. Lauderdale to Genoa Marine has had the foresight to line up Raymond W. Ferren, LAX Randall V. Elliott, MCI Robert W. Stedman, JFK March 30-April 14, withstops atBermuda, rooms for these events, also. TedJ. Fitch, MCI Carl K. Ellis, STL Bonnie J. Stentz, LAX the Azores, Madeira and Cadiz. Contact Jose A. Fonseca, SFO SievertJ. Engelhardt, SFO Richard G. Sternecker, MCI Israel: Galei Zohar, a four-star hotel on the Interline Representatives Ltd., 25 West James Ford, DEN Dean H. Estabrook, LAX Donald R. Stirewalt, MCI Donald L. Gamer, MCI John D. Evans, MKC Robert C. StoneJr., STL Dead Sea, offers TWA employees special 39th Street, New York 10018. Phone (212) Juan Gutierrez, ABQ John G. Fallon, NYC Sharon F. Strope, JFK rates on a variety of accommodations dur­ 840-6727. Muriel D. Hachadurian, LAX Salvatore J. Fallucco Jr., MKC Rose L. Sundmacker, JFK ing specified periods in 1985. Children John C. Hinckley, ORD George R. Farrow, MCI LyndaJ. Thompson, MKC Amazon Basin: For the eighth year In­ under 2 free; up to 12, half-rate. For details Robert I. Hutson, BOS James F. Findlay, LAX Carol. A. Treutlein, NYC and reservations contact Amir Chelouche terline Representatives, Ltd. is offering Charles A.Johnson, MCI ArnetteFort, SFO Earl C. Trout III, PHL of the TWA cargo office at Ben-Gurion tours to Ecuador's Amazon River jungle Eleanor V. Kendrick, MKC Richard G. Fortin, JFK Timothy E. Turner, MCI Airport; PO.B. 39; Tel Aviv, Israel. basin. The tours are 7-to-11 days, with William G. Lambert, LGA Donald C. Fournier, MCI Lois P Underwood, JFK positive space on Ecuatoriana from New Philip A. Lewis, JFK Margot M. Freitas, PHL Hans M. Vandermeer, JFK Chris G. Metros, LAX Lynn Funkhouser, ORD Henderson 0. VanZandt, ORD Greece: CITTAM, Ltd. offers 5 days/4. York, Miami or Los Angeles to Quito. Deanna W.Meyer, LAX· William M. Gladden, MCI Wayne E. Virgin, LAX nights in Athens for as little as $67 per Rates are from $474 to $589 per person, Joseph R. Miskiel, DCA Billy L. Glenn, MCI Robert K. Wagener, MCI person, double, between March 15 and double, and include air fare, hotel accom­ Carl M. Moberg, SFO Catherine L. Gordon, LAX Kenneth L. Watson, MCI October 31. In most cases includes break­ modations, tour of Quito, three or four Frank Montemurro, JFK Robert L. Goul, MCI Frank J. Weidner, LAX fast, taxes and· service charges; half-day nights on a riverboat and excursions into Lawrence P Morrione, MCI Sandra S. Gray, PHL Ronald A. Wheeler, MCI the jungle areas with visits to Indian vil­ Jeanette N. Moynier, LAX James B. Green, MCI Marilyn M. Wiggins, MCI Robert G. Nelson, LAX John R. Green, MCI Gary T. Williams, MCI lages. Mitsuo D. Ogawa, SFO Raymond D. Griffith, MCI Warren E. Williams, STL SFO Convention Hotel accommodations in the Hotel Co­ Patricia E. Pendleton, JFK Derwin E. Grimm, STL Bobby J. Wilson, MCI lon in Quito are included for two to five Lawrence E. Quinlan, MKC Martha G. Guth, JFK Conrad G. Witte, MCI nights, depending on the tour chosen. The Dorothy M. Rigby, JFK Richard C. Haddock, MCI Cynthia P Wood, JFK tours are available to retirees. Departures E. Sancilio, ROM MichaelJ. Hagan, PBI Glenn C. Woodson, MKC from the U.S. are now through June 15 and BernardJ. Schaberg, BAL Harold T. Hake, MCI Anita G. Zelyez, SFO September 15 through November 15. Contact Interline Representatives, Ltd; bara, California 93108. In California Fur Discounts: TWA employees get dis­ 25 West 39th Street; New York 10018. phone (800) 223-6998; elsewhere call counts of up to 70% off retail prices on furs Phone (212) 840-6727. SAN (800) 331-3815. at Harry I. Kushner Corp., House of Fur­ vere, 305 7th Ave., New York, NY 10001. FRANCISCO Hawaii: American Hawaii Cruises offers Winter Warmth for Less Included are coats, jackets, capes, vests, 7-day cruises of the islands aboard the ss Airliners International will hold its 1985 hats and scarves. Write for a brochure or Independence and ss Constitution, at $695 Kaitery Furs, 352 Seventh Av enue, New world convention June 27-29 at the Red call 212-255-5140 for an appointment. Independence Lion Hotel in San Jose, California. The per person, double. The York, offers TWA employees substantial event, featuring an exhibition by air­ sails every Saturday from to Na­ discounts on furs. Helen Nicolaidis, whose Boston: Irwin Goodman Furs will hold an lines, aviation organizations and hobby­ wiliwili, Hilo, Kona, Kahalui, and return. husband, George, works for TWA, says exhibit of their current line at the Logan ists, will be open to the public. For The Constitution also sails Saturdays on she bought a beautiful full-length mink Hilton, Sunday, February 17, and Monday information contact Airliners Interna­ the reverse itinerary. Retirees are eligible, coat there for only $1,800. To see for your­ the 18, 10 a.m. to 10 p.m. both days. They tional; Department TWA; P. O. Box as are non-airline friends sharing a cabin. self, call (212) 564-6469 for an appoint­ offer employees substantial discounts on 3212; San Mateo, California 94403- Contact Airline Marketing, Inc; 1211 ment. Ask for George or Petro and identify furs. For information call (800) 221-8826 0212. Phone (408) 647-4953. Coast Village Road, Suite 8; Santa Bar- yourself as a TWA employee. or (212) 564-2519.

January 28, 1985 7 "'-'"-t-'��+=-:;t...?�-;:::��---�---+-+--+-�-t---- o-=+�+---= ...... +-- - �+---r- Six _ seats acrQss, _ across the Atlantic.

�· "1-,__ r-nts Wiidest, most comfortable - " tlie business class seat. Ever. -Available soon on selected intern1ati0nal flights. 747 And-on all 7f7s in June .

And by the way, it's the widest seat in the sky.

The emphasis is on TWA's half-century of leadership in the new supported by magazine and newspaper ads, will stress service advertising campaign launched on prime-time television this features such as TWA's exclusive new lounger seats in Ambassa­ past week- starting with the Super Bowl. - dor Class, and even more luxury in First Class. In short, TWA Continuing on this leadership theme, in February TV spots, will have a long leg up on the competition.