Statewide. Efficient. Effective. What is the Louisiana Radio Network? Here is just a sample of the companies who The Louisiana Radio depend on LRN for their marketing. Network provides content to radio stations across the state.
In exchange for the content the stations and their listeners want, LRN is able to retain commercial or outreach time in that programming.
We make that time available to Companies and Organizations who need to reach people across the state. 1200000 1,110,400
1000000 869,700
800000
544,000 600000
418,900 400000 319,000
146,700 200000 115,700
1 0 New Orleans Non Metro Baton Rouge Lafayette Shreveport Lake Charles Monroe
Louisiana 18+ population by Geography
Source: 2014 Nationwide Nielsen Audience Data Report A variety of clients; a variety of programs Clients use State Radio Networks in many ways:
TRADITIONAL TRIGGER PROGRAMS COVERAGE/PLACEMENT Special campaigns set to “trigger “ Clients use LRN to assure statewide based on events, such as weather. coverage, and use our placement Good for weather related services to accomplish “heavy-up” emergencies, for instance. schedules in selected Metro markets.
EXCLUSIVE SPONSORSHIPS PUBLIC POLICY/ From custom designed vignettes (such POLITICAL CAMPAIGNS as Small Business of the Week) to the creation of complete series, LRN can From candidates to PAC’s, many help bring your business special depend on LRN to get the word out attention. when a call to action is important.
DEALER CO-OP PROGRAMS GOVERNMENT OUTREACH From manufacturers to distributors, State and Federal agencies depend on LRN can assure complete coverage LRN for education and outreach for all of your dealers. From custom programs. And we help bridge the gap mapping to cost allocation, we deliver to assure citizens in the rural parts of the turn-key solution. the state get the message. Source: 2015 Infinite Dial Report – Edison Research & Triton Digital Nationwide survey using random dialing – January/February 2015 Base: Age 18+ and Driven/Ridden in car in the last month. Why use the Louisiana Radio Network?
The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week. And our average newscast is heard by just over 30,600 people. That’s big reach.
48 radio stations. Statewide coverage. All with one contact, one insertion order, and only one invoice! It doesn’t get much easier.
News Director JEFF PALERMO LRN could be the most efficient way to reach people across Louisiana. For instance, delivers an hourly newscast to radio with a sample :30 rate of $330, your investment per station is only $6.87. And stations across Louisiana. remember, with one Network spot, you get 48 individual radio commercials. AND, LRN airs in Radio’s Prime Time! M-Sa, 6am-7pm. No nights or overnights!
Along with our Base Network, LRN gives you the flexibility to add additional stations in the major metro areas of Louisiana, again with one single point of contact.
*Source: Nielsen Audience Estimates/Nationwide Report – Adults 18+ Fall 2014 44 Markets / 48 Stations
MARKET STATION PARISH FREQ FORMAT Alexandria KDBS Rapides 1410 AM Sports Alexandria KSYL Rapides 970 AM Talk Amite WTGG-FM Tangipahoa 96.5 FM Classic Hits Baton Rouge WBRP-FM East Baton Rouge 107.3 FM News/Talk Bogalusa WBOX Washington 920 AM Country Bogalusa WBOX-FM Washington 92.9 FM Country Carencro KXKW-FM Lafayette 87.7 FM Country Crowley KSIG Acadia 1450 AM Adult Hits Delhi KGGM-FM Richland 93.9 FM Gospel Eunice KEUN St. Landry 1490 AM News/Talk Ferriday KFNV-FM Concordia 107.1 FM Classic Hits Folsom WJSH-FM St. Tammany 104.7 FM Classic Country Golden Meadow KLEB Lafourche 1600 AM Cajun Hammond WFPR Tangipahoa 1400 AM Classic Country Hodge/Ruston KRLQ-FM Jackson 94.1 FM Classic Country Houma KJIN Terrebonne 1490 AM Sports Jena KJNA-FM LaSalle 102.7 FM Country Jennings (Lake Charles) KJEF Jeff Davis 1290 AM Cajun Lafayette KJCB Lafayette 770 AM Urban Lafayette KROF Lafayette 960 AM News/Talk Lake Charles KLCL Calcasieu 1470 AM Cajun Leesville KJAE-FM Vernon 93.5 FM Country Mansfield KJVC-FM DeSoto 92.7 FM Country Mansura KZLG-FM Avoyelles 95.9 FM AC Marksville (Alexandria) KAPB-FM Avoyelles 97.7 FM Country 44 Markets / 48 Stations
MARKET STATION PARISH FREQ FORMAT Minden KASO Webster 1240 AM Classic Hits Moreauville (Marksville) KLIL-FM Avoyelles 92.1 FM Oldies West Monroe KMBS Ouachita 1310 AM Talk Monroe KMLB Ouachita 540 AM News/Talk Morgan City KQKI-FM St. Mary 95.3 FM Country Natchez, MS WNAT Adams 1450 AM News/Talk Natchitoches KDBH-FM Natchitoches 97.3 FM Country New Iberia KANE Iberia 1240 AM Sports/Talk New Orleans WTIX-FM LaFourche 94.3 FM Oldies New Roads KCLF Pointe Coupee 1500 AM Urban AC New Roads KPCP-FM Pointe Coupee 88.3 FM Urban/Blues Oak Grove (Lk Providence) KWCL-FM W Carroll 96.7 FM Oldies Ruston KPCH-FM Lincoln 99.3 FM Oldies Shreveport KWKH Caddo 1130 AM Sports Slidell WSLA St. Tammany 1560 AM Sports Springhill KTKC-FM Webster 92.9 FM Country Tallulah KTJZ-FM Madison 97.5 FM Gospel/AC Thibodaux KTIB LaFourche 640 AM News/Talk Tylertown, MS WFCG-FM Walthall 107.3 FM Southern Gospel Vivian KNCB Caddo 1320 AM Sports/Talk Winnfield KVCL-FM Winn 92.1 FM Country Winnsboro KMAR-FM Franklin 95.9 FM Classic Country Zwolle KTEZ-FM Sabine 99.9 FM AC Affiliate Map
Updated May, 2015 Additional Services Most clients/advertisers use our Base Network to reach Louisiana. On occasion, we are asked to purchase additional stations on behalf of our advertisers wanting to extend their reach.
The Louisiana Radio Network is happy to offer this service at an additional cost. We negotiate bulk rates with those stations, allowing you to take advantage of our rate structure, but still manage your campaign with a single point of contact here at LRN.
Ask your Network representative if you are interested in adding any of these stations. Prices may vary based on time of year and availability. *Please note airtimes vary as outlined for optional stations.
MARKET STATION PARISH FREQ FORMAT Alexandria *KZMZ-FM Rapides 96.9 FM Rock Baton Rouge ***WDGL-FM E Baton Rouge 98.1 FM Classic Rock Baton Rouge ***WTGE-FM E Baton Rouge 100.7 FM Country Erath *******KHXT-FM Vermillion 107.9 FM Pop/Top 40 Jennings *KHLA-FM Jefferson Davis 92.9 FM Classic Hits Lafayette *****KPEL Lafayette 1420 AM Sports Lafayette *****KFTE-FM Lafayette 105.1 FM Rock Lake Charles *KJMH-FM Calcasieu 107.5 FM Urban Lake Charles **KTSR-FM Calcasieu 92.1 FM Pop/Top 40 Monroe *KJLO-FM Ouachita 104.1 FM Country Affiliate List subject to change without notice. New Orleans ********WWL Orleans 870 AM News/Talk *Commercials will be broadcast 6a-7p, Monday-Friday, TAP. New Orleans ********WWL-FM Orleans 105.3 FM News/Talk **Commercials will be broadcast 6a-7p, Monday-Saturday, TAP. Shreveport ****KVKI-FM Caddo 96.5 FM Adult Contemporary Thibodaux ***KXOR-FM LaFourche 106.3 FM Classic Rock ***Commercials will be broadcast 6a-10p, Monday-Friday, TAP. ****Commercials will be broadcast 6a-10p, Monday-Saturday, TAP. *****Commercials will be broadcast 6a-Midnight, Monday-Sunday, TAP. ******Commercials will be broadcast 5a-Midnight, Monday-Sunday, TAP. *******Commercials will be broadcast 5a-1a, Monday-Sunday, TAP. ********Commercials will be broadcast 5a-Midnight, Monday-Friday, TAP.