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Broadcasti Ngo May 25 the News Magazine of the Fifth Estate Vol Gearing up for the NCTA Fowler up and runnMg at the FCC Teletext takes off in Toronto Broadcasti ngo May 25 The News Magazine of the Fifth Estate Vol. 100 No. 21 50th Year 1981 THE LATEST TO JOIN THE GREATEST ASCAP The First steeiy 641 WEVE ALWAYS HAD THE GREATS Years Of Broadcasting 1962 PAGE 91 Warner Bros. Television Distribution A Warner Communications Company UP IN JUST ONE YEAR, THANKS TO YOU, 97 WYNY FM RADIO'S: #1 N ADDING MALE LISTENERS! 7L1 N ADDING FEMALE LISTENERS! /11 N ADDING MEN 18-49! N ADDING WOMEN 18-49! I/1 N ADDING MEN 25-49! #1 N ADDING WOMEN 25-49! #1 N ADDING AVERAGE 1/4 HOUR! #1 N ADDING CUME! All of which means that 97 WYNY is doing more things right: playing all the right songs, all the right artists, all the right groups. We're giving our listeners more reasons to listen to us and our advertisers more reasons to advertise with us. So, if you're already a WYNY listener or advertiser-CONGRATULATIONS! And if you're not-maybe you ought to be. (Call 664-4717: ask for WYNY Sales.) N DAN DANIEL BILL SI JAMES RANDY DAVIS STEVE O'BRIEN MARGARET JONES ED BAER 6.10 AM Mon-Sot 10 AM-2 PM Mon-Fri 2 PM-6 PM Mon-Fri 6-10 PM Sun-fri 10 PM-2 AM Mon-Fri 1.30-6 AM Mon 3 046-7 PM Sot 10 AM-3 PM Sot 10 PM- Midnight Sun 2-6 AM lues.Thors 8-.30 AM-1 PM un SOURCE: Jan/Feb '80 vs Winter '81 ARBs. Comparisons based on total week Metro average quarter hours unless stated as cume. "Male listeners" and "female listeners" 18 12 . PHI refer to +. "Currie" refers to + 97 WYNY A PROUD MEMBER OF THE Art NBC FM GROUP NOTE: Audience and related data are based on estimates provided by the rating service indicated and are subject to qualifications issued by this service. NEW YORK'S FASTEST-GROWING RADIO STATION! Broadcasting May25 The Week in Brief TOP OF THE WEEK preview of equipment that will be exhibited. PAGE 54. FOWLER TURNS UP BURNERS In busy first week, new a us'INESs- FCC chairman embarks on elaborate plan to coordinate ROADBLOCKS FOR ABC Goldenson cites factors that agency's activities and selects new chiefs for four could retard revenue growth this year. PAGE 61. principal policy posts. PAGE 23. NO DISCOURAGING WORDS FCC nominee's NEUHARTH REBUTS TURNER Gannett head disputes confirmation hearing is a symphony of tributes from Atlanta broadcaster's assertion that newspapers in Capitol Hill colleagues. PAGE 2s. today's form will be extinct in 10 years. PAGE 65. PROGRAMING MATCHMAKER AT&T Official word comes out of Toronto CHANGE OF HEART NTIA now decides it will support on anticipated agreement on teletext/videotext request that networks be allowed to buy TV programing standards. Catalyst for consensus is said to be AT&T with rights for nonbroadcast use. White House and NAB also its development of compatible system that diffused get on bandwagon. PAGE 66. differences with Antiope and Telidon. PAGE 26. BATES PICKS CBS Agency predicts TV network will be CABLE GETS IN LICKS NCTA's Wheeler and Rifkin, prime-time winner next season with just two program along with CATA's Effros, make stand on Capitol Hill in failures. PAGE 68. defense of status quo on copyright. PAGE 28. LAW & REGULATION UNITED FRONT AGAINST DBS 0 Network affiliate groups DIFFICULTIES IN RELAXING Wirth subcommittee told pass resolutions opposing medium. PAGE 29. deregulation will be more complex in communications than in other industries. Much testimony is concerned MEDIA with keeping halter on AT&T. PAGE 70. BRADSHAW REASSURES Incoming RCA chairman tells SPECIAL REPORT NBC-TV affiliates in Los Angeles that new cable venture will not affect network. Paxton reports support of NBC CABLE'S BIGGEST YET NCTA kicks off its 30th annual President Silverman. PAGE 30. In luncheon address, convention in Los Angeles Friday with focus on future of Silverman contends press has painted distorted picture communications. PAGE 74. Entire agenda starts on PAGE of network, underscores objective of better program 76. Complete rundown on more than 300 exhibitors on PAGE 78. quality, and sees NBC-TV as strong in fall. PAGE 34. commences Mulholland cites NBC-TV's improved September-to- 1962 May ratings, and Tartikoff praises "star power" in next THE 'BROADCASTING' YEARS Comsat, Telstar, all- season's lineup. PAGE 38. channel TV sets and federal funding for noncommercial JOURNALISM ETV appeared in 1962. A Russian missile crisis in BACK To CBS Moyers returns as senior news analyst October and America's first three orbital space flights under five-year contract with wide range of duties. provided challenges for broadcast journalists. PAGE 91. PAGE 46. PROFILE THE SECOND TIME AROUND Veteran of more than three NEW VOA HEAD It's James Conk ling, Bonneville decades at the FCC, Harold Kassens contributed to many director and one-time recording executive. PAGE 46. engineering decisions that fostered broadcasting's TECHNOLOGY evolution. Now, as partner in A.D. Ring & Associates, his MONTREUX TIME International gathering of TV's most input continues to affect communications in the 80's. technical minds starts May 30 in that Swiss city. Here's PAGE 119. Index to departments Closed Circuit 7 For the Record 95 Monitor 67 Business 61 Datebook 13 Journalism 46 Open Mike 19 Business Briefly 8 Editorials 122 Media 30 Stock Index 64 Changing Hands 43 Fates & Fortunes 115 Monday Memo 20 Technology 54 Broadcasting (ISSN 0007-2028) is 5f Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. N.W. Washington, D.C. 20036. Second-class postage paid at Washington, D.C.. and additional offices. Single issue S1.75 except special issues $2.50. Subscriptions, U.S. and possessions: one year 550, two years $95. three years 5135. Canadian and other international subscribers add $12 per year. U.S. and possessions add S155 yearly for special delivery. S90 for first-class. Subscriber's occupation required. Weekly Playlist S30 annually. An- nually: Broadcasting Yearbook $60.00. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm, full year $35). Microfiche of Broad- casting is available from Bell & Howell, Micro Photo Division, Old Mansfield Road. Wooster. Ohio 44691 (lull year $27.501. Index to advertisers ABC Entertainment Network 31 0 ARTS Channel 56-57 0 ASCAP Front Cover 0 Accuracy in Media 58 0 Ampex 48-49 0 Antiope Videotex Systems Inc. 410 Associated Press 12-130 Barclays American Credit 720 Blackburn & Co. 420 CBS Cable 62-630 CBS Radio Network 900 Central Dynamics 52-53 Compact Video Sales 11 0 Continental Electronics 82, 84, 87, 88, 116 0 R.C. Crisler & Co. 86 0 FM-100 Inside Back Cover 0 Firstmark 54 0 Frazier, Gross & Kadlec 80 Gold Key 61, 65, 71, 79, 830 Group W Productions 32-330 Harris 45 0 Hayes Broadcasting Corp. 70 Ted Hepburn & Co. 430 Home Theater Network 660 Hughes Communications 68 -690 Ikegami Electronics Inc. 390 JVC Corp. 550 Media People 600 NEC Back Cover 0 Paramount 111 Pulitzer Broadcast Group 60 Reel Formats 840 Satellite Music Network 90 Selcom 73, 81, 85, 890 Stainless 750 State Farm Insurance 59 0 Station Business Systems 67 0 Storer 36-37 0 Joe Sullivan & Assocs. 38 0 Telepictures 15-17 0 USA Network 18 University of Michigan 21 0 Video Products/3M 350 Vital In- dustries 22 0 WYNY-FM 4 0 Warburg, Paribas, Becker 51 0 Warner Amex 47 0 Warner Brothers TV Inside Front Cover/Page 3 0 Westwood One 10 ..there is rig arrisburg-Yoric- Lancaster- Lebanon TV market!" Nothing new about that statement to an experienced TV buyer. Because only WGAL covers the entire market. And that's why we deliver more than double the adult delivery of our competition. So just in case you're buying the market for the first time, we thought you'd like to see a few numbers that clearly show our domination in News. Leadership. That's the Pultizer standard of broadcasting. WGAL NEWS 149,000 I-11:30PM 6-6:30PM M-SUN ADULTS WGAL 95,000 WHTM 72.000 5:30-6:00PM WHP 45,000 5:30-6PM 37,000 Source. February '81 Nielsen PI IOTO BY _V n In: Represented by Blair L _ Television 8, Radio KOAT-TV Z KSDK 11h KETV-TV Z WLNE -TV$ WGAL-TVA KTAR KBBC-FM /11 * Albuquerque St. Louis Omaha New Bedford/ Lancaster/York/ Phoenix Providence Harrisburg/ (formerly V/TEM-ni Lebanon Touching the lives of over nine million Americans. Closed5Circuit Insider report behind the scene, before the fact =1111111 five days on job. Second things first He's also expected to Journal after current season. Unofficial emphasize his aim to eliminate word is that Moyers will be paid $500,000 FCC Chairman Mark S. Fowler didn't unnecessary regulation. a year at CBS News. ABC sought him, too, exhaust his ideas for personnel changes but Moyers reportedly played hard-to-get. with four made last week (page 23). He His attitude, plus CBS pitch , were said to will recommend at least one more to Updated have frustrated ABC discussion. commission this week-Rod Porter, now audiences with Washington law firm of Fletcher, Radio as well as television will get local Heald & Hildreth, to be deputy chief of audience measurements this year based on Optioned Broadcast Bureau. Porter served at new 1980 census data. Nielsen has Will Mobil Oil Co.
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