DOCSLIB.ORG

Semiotics-The-Basics.Pdf

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Semiotics-The-Basics.Pdf 1 2 SEMIOTICS 3 4 THE BASICS 5 6 7 8222 9 10 1 2 3 4 5 6 7 Following the success of the first edition, Semiotics: the Basics has 8 been revised to include new material on the development of semi- 9 otics from Saussure to contemporary socio-semiotics. This second 20 edition is fully updated with an extended index, glossary, and further 1222 reading section. Using jargon-free language and lively up-to-date 2 examples, this book demystifies this highly interdisciplinary subject 3 and addresses questions such as: 4 5 • What is a sign? 6 • Which codes do we take for granted? 7 • What is a text? 8 • How can semiotics be used in textual analysis? 9 • Who are Saussure, Peirce, Barthes and Jakobson – and why 30 are they important? 1 2 The new edition of Semiotics: the Basics provides an interesting and 3 accessible introduction to this field of study, and is a must-have for 4 anyone coming to semiotics for the first time. 5 6 Daniel Chandler is a Lecturer in the department of Theatre, Film 7222 and Television Studies at the University of Wales, Aberystwyth. ALSO AVAILABLE FROM ROUTLEDGE LANGUAGE: THE BASICS (SECOND EDITION) R. L. TRASK PSYCHOLINGUISTICS: THE KEY CONCEPTS JOHN FIELD KEY CONCEPTS IN LANGUAGE AND LINGUISTICS R.L. TRASK THE ROUTLEDGE COMPANION TO SEMIOTICS AND LINGUISTICS PAUL COBLEY COMMUNICATION, CULTURE AND MEDIA STUDIES: THE KEY CONCEPTS JOHN HARTLEY 1 2 SEMIOTICS 3 4 5 6 THE BASICS 7 8222 9 SECOND EDITION 10 1 2 3 4 5 6 7 8 9 20 1222 Daniel Chandler 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7222 First published 2002 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Simultaneously published in the USA and Canada by Routledge 270 Madison Ave, New York, NY 10016 Reprinted 2002, 2004 (twice), 2005 Routledge is an imprint of the Taylor & Francis Group, an informa business Second edition 2007 © 2002, 2007 Daniel Chandler The author has asserted his moral rights in relation to this work in accordance with the Copyright, Designs and Patents Act 1988. This edition published in the Taylor & Francis e-Library, 2007. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data Chandler, Daniel. Semiotics: the basics/Daniel Chandler. – 2nd ed. p. cm. Includes bibliographical references and index. 1. Semiotics. I. Title. P99.C463 2007 302.2–dc22 2006024738 ISBN 0–203–01493–6 Master e-book ISBN ISBN10: 0–415–36376–4 (hbk) ISBN10: 0–415–36375–6 (pbk) ISBN10: 0–203–01493–6 (ebk) ISBN13: 978–0–415–36376–1 (hbk) ISBN13: 978–0–415–36375–4 (pbk) ISBN13: 978–0–203–01493–6 (ebk) 1 2 3 4 5 6 7 For Jem 8222 9 10 1 ‘The subtlety of nature is greater many times 2 over than the subtlety of argument’ 3 Francis Bacon, Novum Organum 4 (1620) Aphorism XXIV 5 6 7 8 9 20 1222 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7222 1 2 3 4 5 6 7 8222 CONTENTS 9 10 1 2 3 4 5 6 7 8 9 20 1222 List of illustrations xi 2 Preface xiii 3 Acknowledgements xvii 4 5 Introduction 1 6 Definitions 2 7 Relation to linguistics 5 8 Langue and parole 8 9 Why study semiotics? 10 30 1 Models of the sign 13 1 The Saussurean model 14 2 Two sides of a page 17 3 The relational system 18 4 Arbitrariness 22 5 The Peircean model 29 6 Relativity 35 7222 Symbolic mode 38 viii CONTENTS Iconic mode 40 Indexical mode 42 Modes not types 44 Changing relations 45 Digital and analogue 47 Types and tokens 49 Rematerializing the sign 51 Hjelmslev’s framework 56 2 Signs and things 59 Naming things 60 Referentiality 62 Modality 64 The word is not the thing 69 Empty signifiers 78 3 Analysing structures 83 Horizontal and vertical axes 83 The paradigmatic dimension 87 The commutation test 88 Oppositions 90 Markedness 93 Deconstruction 99 Alignment 100 The semiotic square 106 The syntagmatic dimension 109 Spatial relations 110 Sequential relations 114 Structural reduction115 4 Challenging the literal 123 Rhetorical tropes 123 Metaphor 126 Metonymy 129 Synecdoche 132 Irony 134 Master tropes 136 Denotation and connotation 137 Myth 143 CONTENTS ix 1 5 Codes 147 2 Types of codes 148 3 Perceptual codes 151 4 Social codes 153 5 Textual codes 157 6 Codes of realism 160 7 Invisible editing 165 8222 Broadcast and narrowcast codes 170 9 Interaction of textual codes 171 Codification171 10 1 6 Textual interactions 175 2 Models of communication 175 3 The positioning of the subject 186 4 Modes of address 190 5 Reading positions 194 6 Intertextuality 197 7 Problematizing authorship 198 8 Reading as rewriting 200 9 No text is an island 201 20 Intratextuality 203 1222 Bricolage 205 2 Types and degrees of intertextuality 206 3 7 Prospect and retrospect 211 4 Structuralist semiotics 212 5 Poststructuralist semiotics 217 6 Methodologies 221 7 An ecological and multimodal approach 223 8 9 Appendix: key figures and schools 227 30 Going further 235 1 Glossary 243 2 Bibliography 265 3 Index 293 4 5 6 7222 1 2 3 4 5 6 7 8222 ILLUSTRATIONS 9 10 1 2 3 4 5 6 7 8 9 20 1222 1.1 Saussure’s model of the sign14 2 1.2 Concept and sound pattern 15 3 1.3 Planes of thought and sound 18 4 1.4 The relations between signs 20 5 1.5 Peirce’s semiotic triangle 30 6 1.6 Peirce’s successive interpretants 32 7 1.7 Substance and form 57 8 3.1 Syntagmatic and paradigmatic axes 84 9 3.2 Paradigm set for shot size 89 30 3.3 Markedness of some explicit oppositions in 1 online texts 97 2 3.4 The semiotic square 107 3 3.5 Little Red Riding Hood 118 4 4.1 Substitution in tropes 125 5 4.2 The four ‘master tropes’ as a semiotic square 136 6 4.3 Orders of signification 140 7222 4.4 Some connotations of particular fonts 141 xii ILLUSTRATIONS 6.1 Pictorial plaque on Pioneer 10 spacecraft (1972) 176 6.2 Saussure’s speech circuit 179 6.3 Jakobson’s model of communication 181 6.4 Jakobson’s six functions of language 184 1 2 3 4 5 6 7 8222 PREFACE 9 10 1 2 3 4 5 6 7 8 9 20 1222 The first version of this book was written in 1994 as an online hyper- 2 text document. No comparable introductory text on the subject was 3 available at the time so I rashly attempted to create one which suited 4 my own purposes and those of my media studies students. It was 5 partly a way of advancing and clarifying my own understanding of 6 the subject. Like many other readers driven by a fascination with 7 meaning-making, my forays into semiotics had been frustrated by 8 many of the existing books on the subject which seemed to make it 9 confusing, dull and deeply obscure. So much of what is written about 30 semiotics is written as if to keep out those who are not already 1 ‘members of the club’. This text is intended to be a ‘reader’s 2 companion’ in approaching more difficult semiotic texts, which so 3 often assume knowledge of much of the jargon. 4 One of the things that attracted me to semiotics was the way 5 in which it supports my own enjoyment of crossing the ‘boundaries’ 6 of academic disciplines, and of making connections between appar- 7222 ently disparate phenomena. However, I am not a polymath, so there xiv PREFACE are inevitably many subjects which are neglected here. In this text I have confined myself to human semiosis, so that this is not the place to find an introduction to such branches of semiotics as zoosemi- otics (the study of the behaviour and communication of animals) or biosemiotics (the study of the semiotics of biology and of the biolog- ical basis of signs). My focus is on the humanities and so there is no mathematical or computer semiotics here either. Even within the humanities, I did not feel competent to cover topics such as musical or architectural semiotics. I know that students of some of these subjects are among those who have consulted the text, which lends me some hope that they will find the exploration of general princi- ples of some relevance to their own priorities. To support the needs of such readers, the current edition does include suggestions for further reading in some of the subject areas not explicitly covered within the text. The exclusion of certain subjects is not, of course, to suggest that they are any less important to the semiotic enterprise. The unavoidable selectivity of the text invites the productivity of the reader in its deconstruction. Driven by their own purposes, readers will no doubt be alert to ‘what is conspicuous by its absence’.
Load more

Recommended publications
  • {DOWNLOAD} Semiotics: the Basics
    SEMIOTICS: THE BASICS PDF, EPUB, EBOOK Daniel Chandler | 328 pages | 01 Jul 2007 | Taylor & Francis Ltd | 9780415363754 | English | London, United Kingdom semiotics | Definition, Theory, Examples, & Facts | Britannica Get exclusive access to content from our First Edition with your subscription. Subscribe today. Learn More in these related Britannica articles:. The current usage was recommended especially by Rudolf Carnap—see his Introduction to Semantics and…. Each of these semiotic systems may in turn be represented by a notational system, a system for representing the semiotic system. Thus, writing can be defined formally as a notational system…. History at your fingertips. Sign up here to see what happened On This Day , every day in your inbox! Topics from this paper. Interaction Information. Chandler software Literal mathematical logic. Citation Type. Has PDF. Publication Type. More Filters. The semiotic perspectives of peirce and saussure: A brief comparative study. Open Access. Research Feed. View 1 excerpt, cites background. These insights brought Barthes very much in line with similar Marxist theory. Algirdas Julien Greimas — developed a structural version of semiotics named, "generative semiotics", trying to shift the focus of discipline from signs to systems of signification. Thomas A. Sebeok — , a student of Charles W. Morris, was a prolific and wide-ranging American semiotician. Although he insisted that animals are not capable of language, he expanded the purview of semiotics to include non-human signaling and communication systems, thus raising some of the issues addressed by philosophy of mind and coining the term zoosemiotics. Sebeok insisted that all communication was made possible by the relationship between an organism and the environment in which it lives.
    [Show full text]
  • Ngafilms-Umberto-Eco-And-Film.Pdf
    The universe of action depicted by the cinema is already a universe of signs. — umberto eco, “sulle articolazioni del codice cinematografico” 1 IPERSIGNIFICATO: UMBERTO ECO AND FILM A literary and cultural giant whose influence can be seen in many aspects of our rapidly evolving media, Umberto Eco (1932 – 2016) produced a critical oeuvre that remains import- ant to the study of cinema. Throughout decades of interdis- ciplinary writing, Eco seamlessly moved between academic work, semiotic analysis, acclaimed novels, and more informal cultural commentary, leaving indelible marks on each area. Eco once explained his approach as concerned “with the problems of language, communication, organization of the systems of signs that we use to describe the world and to tell it to one another,” acknowledging the relationship between his own work and the field of semiotics.2 A tracing of Eco’s theories inevitably recounts the history of cinema and reveals a mutual development. The film series at the National Gallery to cinematic language; if language is traditionally a pragmatic of Art illustrates the inextricable link between his work and its solution through which meaning is inevitably impoverished, subject matter, as the cinema itself was informed and chal- the moving image allows us to reclaim some of that meaning, lenged by his theoretical approach while also enriched by his a result the writer would refer to as ipersignificato.3 contributions. The films presented in the Gallery’s series distill Eco’s work Although his direct encounters with filmmaking were fleet- and map his critical footsteps, following a loose chronology ing — among them a near screenwriting collaboration with that illustrates the development of the theory and practice of Michelangelo Antonioni — Eco was, among many other filmmaking over the past century, while noting the progres- innovative roles, a founding father of film semiotics, a disci- sive awareness of what a language of film has the potential to pline propelled forward in a series of memorable debates at be.
    [Show full text]
  • A Semiotic Analysis of RTÉ Television News
    Critical Social Thinking: Policy and Practice, Vol. 2, 2010 School of Applied Social Studies, University College Cork, Ireland Whose Frame Is It Anyway? A Semiotic Analysis of RTÉ Television News Mark Cullinane, BSocSc Abstract This article serves as an exploration of the extent, if at all, to which RTÉ Television News disproportionately embodies the attitudes, beliefs and assumptions of particular worldviews. Using a multiplicity of theoretical paradigms, the project sought to examine to what extent RTÉ News output could be considered ‘system-maintaining’ or ‘system-challenging’, and to detail the means by which the ‘preferred meaning’ of news- if one exists- is generated. Informed by the framework of framing/agenda- setting theory and semiotics, a combination of analyses were chosen and applied to uncover latent meanings embedded within news texts. A small selection of news texts concerning the nationalisation of Anglo Irish Bank in January 2009 comprised the data sample. The textual analyses revealed a strong preponderance of system- maintaining frames; frequent editorialising; an absence of competing discursive positions; and a heavily episodic orientation that focused on personalities and near- term sequences of events rather than broader systems-level analysis. Keywords: mass communications; semiotics; framing; television news. Critical Social Thinking: Policy and Practice, Vol. 2, 2010 Introduction 'Communication is too often taken for granted when it should be taken to pieces' (Fiske, in Hartley, 1982, p.xiii) The idea that the mass media possesses power over its audiences is not a new one, indeed, it has become a cliché. Identifying the precise nature of this power, however, is not an easy process.
    [Show full text]
  • Encoding/Decoding, the Transmission Model and a Court of Law
    Final Revision: Title: Encoding/Decoding, the Transmission Model and a Court of Law Keyan G. Tomaselli Abstract: Stuart Hall’s encoding/decoding model is discussed in terms of CS Peirce’s theory of the interpreter and interpretant. This historical semiotic window frames an example to which the Hall model was applied in South Africa to oppose a military dirty tricks campaign that involved a Supreme Court case brought against the Minister of Defence by the End Conscription Campaign (ECC) requiring him to cease his disinformation against the ECC. The Minister’s own expert had proposed a transmission model of communication that was defeated by the Peirce-Hall combination. The author argues that the model can be massively strengthened when combined with Peirceian semiotics. Keywords: Stuart Hall, encoding/decoding, CS Peirce, Phaneroscopy, semiotics, reception Media-society relations are best studied within the broader conceptual environment facilitated by the circuit of culture model (Du Gay et al., 1997) that mimics Karl Marx’s circle of capitalist production, distribution and exchange. The model implicitly incorporated Stuart Hall’s (1981) ground-breaking encoding-decoding relationship. My argument will be that Charles Sanders Peirce’s (Hartshorne and Weiss, 1931-5) idea of the ‘interpretant’ – the idea to which the sign gives rise - was a crucial, if unspoken, progenitor of Hall’s model. Working at the same time as Hall, Umberto Eco (1972) had proposed “aberrant decoding” on which Hall must have drawn, as his chapter refers to a semiological article on encoding. The early Stencilled Occasional Paper and Hutchinson book series’ that mapped out the early Birmingham University Centre for Contemporary Cultural Studies (CCCS) project under Stuart Hall’s leadership identified the following semiological/semiotic sources also: Roland Barthes, Jonathan Culler and V.I.
    [Show full text]
  • Addressing Complexities in Early Childhood Education and Care: the Relationships Among Paradigms, Policies, and Children’S Rights to Participate
    Addressing Complexities in Early Childhood Education and Care: The Relationships among Paradigms, Policies, and Children’s Rights to Participate by Darya (Dasha) Shalima A thesis submitted in conformity with the requirements for the degree of Doctor of Philosophy Department of Applied Psychology and Human Development Ontario Institute for Studies in Education University of Toronto © Copyright by Darya (Dasha) Shalima 2017 ADDRESSING COMPLEXITIES in EARLY CHILDHOOD EDUCATION AND CARE: THE RELATIONSHIPS AMONG PARADIGMS, POLICIES, AND CHILDREN’S RIGHTS TO PARTICIPATE Doctor of Philosophy Darya (Dasha) Shalima Department of Applied Psychology and Human Development University of Toronto 2017 Abstract This dissertation contributes to the field of Early Childhood Education and Care studies by providing the in-depth theoretical, document, and empirical analyses. The three types of analysis aim to build a case for the practical utilization of the critical paradigm. The critical paradigm is understood as a driving force for early childhood pedagogy which empowers educators, policy- makers, and academic scholars to apply a practical change in the field while acknowledging and sustaining the young children’s right to actively participate in matters related to their education and well-being. In this venue, the thesis provides (i) a thorough and productive analysis of the paradigmatic discussions presently available in the field of early childhood education; (ii) an argument for the practical application of the critical paradigm; (iii) an application of the paradigmatic debates to early childhood curricular and policy documents; (iv) and an empirical evidence from the field which has not been documented before and which gives insights to changes needed in policy directions and the preparation of pre-service early childhood educators.
    [Show full text]
  • 1. Christian Metz and Film Semiology
    Zurich Open Repository and Archive University of Zurich Main Library Strickhofstrasse 39 CH-8057 Zurich www.zora.uzh.ch Year: 2018 Christian Metz and film semiology – dynamics within and on the edges of the ‘model’ : an introduction Tröhler, Margrit Abstract: This chapter aims to introduce readers to the semiological film theory of Christian Metz. First, it presents the premises of film semiology and gives a broad outline of its three phases, in whichMetz confronts cinema with concepts from linguistics, psychoanalysis, and the notion of enunciation. The accent is then put on Metz’s initial meta-theoretical gesture and on the methodical self-reflection that characterizes his writing throughout. The final section considers the edges of his ‘model’ and showshow its underlying conditions function as prerequisites for the ‘cinematic institution’ that Metz is interested in. DOI: https://doi.org/10.5117/9789089648921/CH01 Posted at the Zurich Open Repository and Archive, University of Zurich ZORA URL: https://doi.org/10.5167/uzh-162004 Book Section Published Version The following work is licensed under a Creative Commons: Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) License. Originally published at: Tröhler, Margrit (2018). Christian Metz and film semiology – dynamics within and on the edges ofthe ‘model’ : an introduction. In: Tröhler, Margrit; Kirsten, Guido. Christian Metz and the codes of cinema : film semiology and beyond. Amsterdam: Amsterdam University Press, 15-66. DOI: https://doi.org/10.5117/9789089648921/CH01 Figure 1.1: Portrait of Christian Metz (undated) Amsterdam University Press 1. Christian Metz and Film Semiology Dynamics within and on the Edges of the ‘Model’: An Introduction Margrit Tröhler Tröhler, Margrit and Guido Kirsten (eds.), Christian Metz and the Codes of Cinema.
    [Show full text]
  • Toward a More Effective Pedagogy by Jonathan Godwin a Thesis
    Film in the Classroom: Toward a More Effective Pedagogy by Jonathan Godwin A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts Department of Anthropology College of Arts and Sciences University of South Florida Major Professor: S. Elizabeth Bird, Ph.D. Brent Weisman, Ph.D. Jonathan Gayles, Ph.D. Date of Approval: November 21, 2003 Keywords: film, audience, semiotics, representation, media, © Copyright 2003, Jonathan Godwin Acknowledgements First, I would like to thank my parents for their incredible and constant support, both financially and spiritually, especially throughout my entire academic career. I simply cannot imagine where I would be right now with out the unbelievable help they always have given so selflessly. Secondly, I want to thank Dr. Tim Wallace at North Carolina State University for being the right person at the right time in my life. Tim introduced me to anthropology, now a lifelong pursuit, at I time when I had little direction in life. I owe my career to his enthusiasm for what he teaches as well as his tireless efforts to bring students to actually experience anthropology in the field. I thank him for giving me all the opportunities with the field school in Costa Rica, presenting papers at conferences, and generally for an unimaginable patience with me over the years and most of all for being a good- hearted, enjoyable friend throughout it all. I would never be writing these words if not for him. Thanks Tim. And thanks to Jon Carter for being endlessly available to discuss and develop ideas, another person to whom I owe so much.
    [Show full text]
  • Language Ideologies:Bridging the Gap Between Social Structures and Local Practices Introduction to the Colloquium
    Language Ideologies:Bridging the Gap between Social Structures and Local Practices Introduction to the Colloquium Brigitta Busch ¨ Jürgen Spitzmüller University of Vienna ¨ Department of Linguistics Sociolinguistics Symposium öw Murcia, wÏ/.Ï/ö.wÏ Bridging what? Introduction to the Colloquium Busch/Spitzmüller Bridging what? Stance and Metapragmatics Indexical Anchors ‚ Local indexicality – stance and social positions Programme ‚ Social indexicality – language ideologies ö¨öö Bridging what? Introduction to the Colloquium Busch/Spitzmüller Bridging what? Stance and Metapragmatics Indexical Anchors ‚ Local indexicality – stance and social positions Programme ‚ Social indexicality – language ideologies ö¨öö Social Positioning and Stance (as Local Practices) Introduction to the Colloquium Busch/Spitzmüller ‚ Davies,Bronwyn/Harré, Rom (wRR.). Positioning. The Discourse Production of Selves. In: Journal for the Theory Bridging what? of Social Behaviour ö./w, pp. ÿé–Ïé. Stance and Metapragmatics ‚ Wortham, Stanton (ö...). Interactional Positioning and Indexical Anchors Narrative Self-Construction. In: Narrative Inquiry Programme wR/wóÅ-wÏÿ . ‚ Englebretson, Robert (ed.) (ö..Å). Stancetaking in Discourse. Subjectivity,Evaluation, Interaction. Amsterdam/Philadelphia: Benjamins (Pragmatics & Beyond, N. S. wÏÿ). ‚ Deppermann,Arnulf (ö.wó). Positioning. In:Anna de Fina/Alexandra Georgakopoulou (eds.): The Handbook of Narrative Analysis.Oxford: Wiley Blackwell, pp. éÏR–éÏÅ. ‚ amongst many more é¨öö Social Positioning and Stance (as Local Practices – within Discursive Frames) Introduction to the Colloquium Busch/Spitzmüller Bridging what? ‚ Bamberg, Michael (wRRÅ). Positioning Between Structure Stance and and Performance. In: Journal of Narrative and Life History Metapragmatics Å/w-ÿ, pp. ééó–éÿö. Indexical Anchors ‚ Bamberg, Michael/Georgakopoulou,Alexandra (ö..Ï). Programme Small Stories as a New Perspective in Narrative and Identity Analysis. In: Text and Talk öÏ/é, pp.
    [Show full text]
  • The Semiotics of Images Photographic Conventions in Advertising NEDELJKOVIC Uros, Mag
    The semiotics of Images Photographic conventions in advertising NEDELJKOVIC Uros, Mag. F. Arts – PUSKAREVIC Irma, MSc University of Novi Sad, Faculty of Technical Sciences, Novi Sad Serbia 1. INTRODUCTION 3. PHOTOGRAPHY IN ADVERTISING This presentation explores semiotic power of photography in advertising. > popular for distributing propaganda messages The photographic image has become the most preferable visual tool of the mass culture on the account of its correlation with reality and, conse- > has ability to attract and hold attention quently, its ability to visually transfer cultural and social conventions. > commercial photographers use well known and popular forms ENABLE EASIER codes&forms RECEPTION BY In the world of advertising where there is tendency to minimize the noise THE VIEWER between the meaning that sender is transmitting and the meaning that the receiver might understand, the sender predicts the visual and verbal resources that a typical receiver holds and uses them to compose the 4. PRODUCTION OF MEANING THROUGH message. This composition is made possible with conventions, estab- PHOTOGRAPHIC GENRE lished principles and norms by which meaning is formed. In our investi- gation we use photography as a carrier of these visual resources with an > connection of photographic content with specific conventions of the genre overview of social dimension within advertising discourse. > selection of genre triggers connotations that the viewer holds > photography in advertising employs various genres to direct the message 2. PHOTOGRAPHIC CONVENTIONS FOR EXAMPLE > if advertiser wants to call upon the truth and sincerity, he borrows the characteristics of the documentary photography genre. SOCIALLY 1. derived from art history & ESTABLISHED cultural heritage NORMS 2.
    [Show full text]
  • Hypertext Semiotics in the Commercialized Internet
    Hypertext Semiotics in the Commercialized Internet Moritz Neumüller Wien, Oktober 2001 DOKTORAT DER SOZIAL- UND WIRTSCHAFTSWISSENSCHAFTEN 1. Beurteiler: Univ. Prof. Dipl.-Ing. Dr. Wolfgang Panny, Institut für Informationsver- arbeitung und Informationswirtschaft der Wirtschaftsuniversität Wien, Abteilung für Angewandte Informatik. 2. Beurteiler: Univ. Prof. Dr. Herbert Hrachovec, Institut für Philosophie der Universität Wien. Betreuer: Gastprofessor Univ. Doz. Dipl.-Ing. Dr. Veith Risak Eingereicht am: Hypertext Semiotics in the Commercialized Internet Dissertation zur Erlangung des akademischen Grades eines Doktors der Sozial- und Wirtschaftswissenschaften an der Wirtschaftsuniversität Wien eingereicht bei 1. Beurteiler: Univ. Prof. Dr. Wolfgang Panny, Institut für Informationsverarbeitung und Informationswirtschaft der Wirtschaftsuniversität Wien, Abteilung für Angewandte Informatik 2. Beurteiler: Univ. Prof. Dr. Herbert Hrachovec, Institut für Philosophie der Universität Wien Betreuer: Gastprofessor Univ. Doz. Dipl.-Ing. Dr. Veith Risak Fachgebiet: Informationswirtschaft von MMag. Moritz Neumüller Wien, im Oktober 2001 Ich versichere: 1. daß ich die Dissertation selbständig verfaßt, andere als die angegebenen Quellen und Hilfsmittel nicht benutzt und mich auch sonst keiner unerlaubten Hilfe bedient habe. 2. daß ich diese Dissertation bisher weder im In- noch im Ausland (einer Beurteilerin / einem Beurteiler zur Begutachtung) in irgendeiner Form als Prüfungsarbeit vorgelegt habe. 3. daß dieses Exemplar mit der beurteilten Arbeit überein
    [Show full text]
  • Las Alas De Ícaro: El Trailer Cinematogáfico, Un Tejido Artístico De Sueños
    Las Alas de Ícaro: El un tejido artístico de sueños. Las Alas de Ícaro: El trailer cinematogáfico, un tejido artístico de sueños. Tesis doctoral presentada por María Lois Campos, bajo la dirección del doctor D. José Chavete Rodríguez. Facultad de Bellas Artes, Departamento de Pintura de la Universidad de Vigo. Pontevedra 2014 / 2015 AGRADECIMIENTOS Quiero expresar mis más sincero agradecimiento a todas aquellas personas que me han apoyado y motivado a lo largo de mis estudios. Voy a expresar de un modo especial mis agradecimientos: • En particular agradezco al Profesor José Chavete Rodríguez la confianza que ha depositado en mí para la realización de esta investigación; por su apoyo, trato esquisito, motivación constante y sabios consejos a lo largo de dicho proceso. • En especial agradezco a Joaquina Ramilo Rouco (Documentalista- Information Manager) su paciencia a la hora de intentar resolver mis dudas. • También expreso mi reconocimiento al servicio de Préstamo Interbibliotecario (Tita y Asunción) y al servicio de Referencia de la Universidad de Vigo, así como a Héctor, Morquecho, Fernando, Begoña (Biblioteca de Ciencias Sociales de Pontevedra) y al personal de la Biblioteca de Torrecedeira en Vigo. • Quisiera hacer extensiva mi gratitud al profesor Suso Novás Andrade y a Ana Celia (Biblioteca de Bellas Artes) por el tiempo invertido a la hora de solventar mis dudas a lo largo del proceso de investigación. • Debo asimismo, mostrar un agradecimiento ante el hecho de haber sido alumna de Juan Luís Moraza Pérez, Consuelo Matesanz Pérez, Manuel Sendón Trillo, Fernando Estarque Casás, Alberto Ruíz de Samaniego y Rosa Elvira Caamaño Fernández, entre otros profesores, por haber aportado sus conocimientos, así como mostrarme otros universos en torno al arte.
    [Show full text]
  • Social Semiotics and the Related Interpretation Jinshun Long 1*A, Jun He 2 B
    Advances in Social Science, Education and Humanities Research, volume 571 Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021) Social Semiotics and the Related Interpretation Jinshun Long 1*a, Jun He 2 b 1School of Foreign Languages, Jimei University, Xiamen, Fujian, China 2School of Architecture and Civil Engineering, Jinggangshang University, Ji’an, Jiangxi, China a*Jinshun Long. [email protected] Abstract Social semiotics studies cultural and community-specific semiotic practices in order to produce various texts and meanings in the contexts of various situations and of culturally meaningful activities. From the perspective of social semiotics, our understanding of reality cannot be separated from the actual compiled code and semantic system, which means that social (cultural) reality itself is a building full of meanings----a kind of semiotic structure. For this reason, text, style, code, language system and its social structure are put into the theoretical study of semiotics. Thus social semiotics is to study the social dimension of meaning, and of the power of human processes of signification and interpretation in shaping individuals and societies, and focuses on social meaning-making practices of all types, whether visual, verbal or aural in nature, exploring human signifying practices in a specific social and cultural environment, and attempts to explain meaning-making as a social practice to develop an analytical and theoretical framework that can interpret the social context of meaning-making . Key words: social semiotics, related interpretation irregularities, dissonance and tension peculiar to human 1. INTRODUCTION interaction and social process; secondly, to explain the semiotics of social structure, in its aspects both of In the two major traditions of semiotics: Saussure's persistence and of change, including the semantics of semiotics; and C.S.
    [Show full text]