tisdag 8 maj 18 MOOMIN PUBLISHING A HERITAGE BRAND RENEWED
Tove Jansson (1914-2001), Finnish-Swedish writer and artist, achieved worldwide fame as the creator of the Moomins, written and illustrated between 1945 and 1977. Tove wrote nine novels, four picture books and hundreds of comic strips. Te books about the brave and adventurous, yet family focused and home-loving Moomins have been translated into more than 50 languages and are still in print all over the world today.
In collaboration with Moomin Characters and key publishers, the Moomin publishing business is blossoming, growing up to 30% year on year since 2010. With carefully developed ”new publishing”, based on the storylines and artwork created by Tove Jansson, Penguin Random House, Pan Macmillan, Egmont and Bonnier Books Finland have developed a number of books and series of publications including board books, story, activity and cofee table books, sold and re-printed worldwide, from the UK to Korea, Russia to the US, Finland to Japan, to mention a few.
For the frst time in history, all original works by Tove Jansson as well as the new development is now represented worldwide by one agency, Rights & Brands, based in Stockholm, Sweden, and jointly owned by Moomin Characters and Bulls Press.
© Moomin Characters™
www.rightsandbrands.com
tisdag 8 maj 18 MOOMIN LICENSING A WORLDWIDE BRAND
With a rich archive of artwork and stories, Moomin is one of the very few licenseable, art-based character brands. It’s internal qualities have made the Moomins one of top 20 licensed brands in the world.
Moomin products span from branded aeroplanes and high fashion collections to kichen utilities, plush toys and apps. In 2017, 700 licensees were contracted to work on this global business, generating an estimated consumer value of +700 million Euro.
Ongoing brand developments include TV animation, theme parks, shops, cafés and a state of the art children’s hospital.
FISKARS HOME, using the trademark ARABIA, has been a very successful licencee since the ffties.
Te frst porcelain products were hand-painted by Tove Jansson.
www.arabia.f
tisdag 8 maj 18 ”Forget Disney, this Moomin jumper collection is our new obsession”
COSMOPOLITAN, July 2017
www.makiaclothing.com
www.aaltointernational.com
www.chintiandparker.com
tisdag 8 maj 18 www.ivanahelsinki.com STEPAN SARPANEVA in cooperation with KELLOHARRASTAJAT
www.aarikka.com
tisdag 8 maj 18 www.thefatcloth.com
www.nordicform.no www.kokorotextiles.com
tisdag 8 maj 18 www.arabia.f
”life is very charming” Moominmamma, Moominland Midwinter
www.muurla.com
www.mozoaccessories.com
www.disasterdesigns.co.uk
www.caamoz.com www.nordqvist.f
tisdag 8 maj 18 www.optodesign.se
www.muurla.com
www.martinex.f
www.arabia.f
www.victorinox.com
www.auroradecorari.com
tisdag 8 maj 18 2 5 9 THE HISTORY OF MOOMIN 1 THE HISTORY OF MOOMIN
1914 Tove Jansson is born 1949 Te frst Moomin play, 1977 Te third picture book, 2015 on August 9, 1914. ”Moomin and the Comet”, premieres. ”Te Dangerous Journey”. 2011 Launch of the frst ofcial Moomin Shop in London. 1950 Te third book, 1 ”Te Exploits of Moominpappa”. 9 7 2013 Ofcial launch 7 of moomin.com 1951 Te frst edition in the US, ”Te Happy Moomins” (Trollkarlens Hatt) 1959 Te frst Moomin television series, 1959 a German puppet animation. 2014 Tove 100 is celebrated 1952 Te frst picture book, around the world, the centenary ”Te Book about Moomin, Mymble 1960 Tove´s brother Lars Jansson 1979 of Tove Jansson´s birth. and Little My”. takes over the Moomin Comic production. 2014 Animated feature flm: ”Moomins on the Riviera” 1954 Te fourth book, ”Moominsummer Madness”. 1960 Te second picture book, 2015 Junibacken opens a major ”Who Will Comfort Tofe?” 2015 Moomin Ballet, Moomin exhibition and play 0s 193 54 Finnish National Ballet. area in Stockholm 19 1 1979 Te Moomin House 1930s Tove Jansson draws the 96 0 tours Europe. frst version of a Moomintroll 2015 Moomin 70 Jubilee, 70 years since the on the wall of the outhouse. frst Moomin book. 1980 Te fourth picture book, ”An Unwanted Guest”. 1940s Tove uses a Moominlike 2016-2018 Tove Jansson/Moomin character as a re-occuring signature Artwork Tour, Stockholm-Gothenburg 1990 Te Japanese Moomin animation, in the magazine Garm. -Copenhagen-London-Tokyo-Seoul. 104 episodes, is produced, still on air to this day. 3 94 2016 Adventures i Moominland, 1 1 99 an interactive Moomin exhibition 0 2015 1950s Te Moomin novels are opens at Southbank Centre, London. translated and published in Finnish.
Mid-1950s 1962 Te sixth book, 2016 First Moomin licensed products; ”Tales from Moominvalley”. ceramics by Arabia and handmade Moomin dolls by Ateljé Fauni. 1965 Te seventh book, 2017 Re-opening of Moomin Museum ”Moominpapa at Sea”. at Tampere Hall, Finland. 4 95 1 1969 Moomin becomes a Swedish TV celebrity with the series ”Mumintrollen” (Te Moomins). 1945 Te booklet ”Te Moomins and the Great Flood” is published. 1970 Te eight book, ”Moominvalley in November”. 1990 1946 Te frst book about the Moomins, 1974 Te frst Moomin opera. Re-launch of the Arabia mug. ”Comet in Moominland” is published. Almost 1 million Moomin mugs 1 2017 Mumin-Kafe, a new 97 are sold every year since then. 1947 Te frst Moomin Comic, 0 chain of Moomin cafés, opening all over Scandinavia. ”Moomintroll and the end of the world”. 1992 Japanese animated feature flm ”Moomin and the Comet”. 2017-2018 Oxfam + Moomin, 2019 1948 Te second book: 1954 London´s Evening News Te Invisible Child Campaign. ”Finn Family Moomintroll”. commissions and publishes the Moomin Comic Strip 2019 New Moomin Teme Park 3 19 1993 Te frst themepark 9 in Japan. 5 9 0 1957 Te ffth book, ”Moominworld” opens in 1 Naantali, Finland. ”Moominland Midwinter”. 2019 In March 2018 a new TV-series called ”Moominvalley” 2001 Tove Jansson dies. 1958 Te theatre play ”Troll i Kulisserna” will be launched. Te frst season (Moomins on Stage) premieres. has 13 episodes of 22 minutes each 2010 Film: ”Moomin and the Comet Chase” with music by Björk.
tisdag 8 maj 18 www.fnlayson.se
www.rattstart.se
www.ekelunds.se
tisdag 8 maj 18 www.salvequick.com
www.zainispa.it
www.sandudd.f
www.nordqvist.f www.helsinginmylly.f
www.photowall.se
www.bitmix.f
tisdag 8 maj 18 THE MOOMIN CAFÉS FINLAND JAPAN THAILAND SWEDEN HONG-KONG SOUTH KOREA
MOOMIN SHOPs FINLAND UNITED KINGDOM JAPAN THAILAND HONGKONG KOREA CHINA official webshop: moomin.com
tisdag 8 maj 18 MOOMIN MUSEUM - TAMPERE HALL © Jari Kuusenaho : Tampere Art Museum
childréns hospital helsinki OPENING 2018
tisdag 8 maj 18 MOOMIN REVENUE ESTIMATED RETAIL VALUE 2018 750 MILLION EURO
interior design fairs 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
THE MARKET
NORDIC 41 %
JAPAN 45 %
UK 1 %
KOREA 6 %
OTHER ASIA 7 %
tisdag 8 maj 18 #theinvisiblechild
Te Tove Jansson classic ”Te Invisible Child”, frst published in 1962, is now once again published by Förlaget in a special edition in cooperation with Oxfam, Moomin Characters, WSOY and Sort of Books.
In Mars 2018, 300 000 € was donated for Oxfam with the Invisible Child campaign to help women and girls around the world.
moominvalley park IN JAPAN, OPENING 2019
tisdag 8 maj 18 HIGHLIGHTS 2018-2020 NEW MOOMIN TV SERIES, Premiere 2019
OXFAM + MOOMIN THE INVISIBLE CHILD CAMPAIGN
INTERACTIVE MOOMIN EXHIBITION - ”EN REISE I MUMMIDALEN” HADELAND GLASSVERK IN NORWAY 2018
NEW CHILDREN´S HOSPITAL OPENING IN HELSINKI, FINLAND 2018
NEW MOOMIN SHOP AND MOOMIN CAFÉ WILL OPEN AT THE NON-SCHENGEN AREA IN HELSINKI AIRPORT EARLY 2019
MOOMIN THEME PARK IN JAPAN - ”MOOMINVALLEY PARK” OPENING IN MARCH 2019
NEW MOOMINVALLEY TV SERIES LAUNCH 2019 NEW MOOMIN TV SERIES, Premiere 2019 DIRECTED BY ACADEMY AWARD WINNER STEVE BOX, PRODUCED BY GUTSY ANIMATIONS Produced by Gutsy Animations. MOOMIN EXHIBITION - TOVE JANSSON AND THE MOOMINS Directed by Oscar-winning director Steve Box. TOURING JAPAN IN 2019-2021 - LARGE SCALE EXHIBITION TO CELEBRATE THE 100th ANNIVERSARY OF DIPLOMATIC RELATIONS BETWEEN JAPAN AND FINLAND
MOOMIN 75th ANNIVERSARY 2020 DEDICATED CAMPAIGN FOR SAVING THE BALTIC SEA
MOOMIN COMIC STRIP EXHIBITION - JAPAN 2020 PRODUCED BY TOEI
MOVIE ABOUT TOVE JANSSON AND HER LIFE IN FINLAND PRODUCED BY ALEKSI BARDY
NEW MOOMIN TV SERIES Premiere 2019
Produced by Gutsy Animation. Directed by Steve Box, Oscar-winning director .
tisdag 8 maj 18 FOR INFORMATION ABOUT THE MOOMINS FOR PUBLISHING/LICENSING:
Worldwide agent on behalf of Moomin Characters™ www.bullslicensing.com, [email protected]
Contacts: Sub-agents:
Merchandising Rights & Brands Japan Co. Ltd. Territory: Japan. Gustav Melin, Global Licensing Director Contact: Takumi Nakayama, email: [email protected] [email protected] Medialink Animation International Ltd. Kristin Tjulander, Marketing & Sales Director Territory: Hong Kong, China, Malaysia, Singapore, Tailand, Philippines, Taiwan and other Asia. [email protected] Contact: Noletta Chiu, email: [email protected]
Ilkka Lind, Sales Executive Finland SMC Seoul Merchandising Co. Ltd. [email protected] Territory: South Korea. Contact: Jusung Lee, email: [email protected]
Caroline Mickler Limited Publishing Territory: United Kingdom and Ireland. Contact: Caroline Mickler, email: [email protected]
Brand 4 Rent Territory: Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Foreign Rights Russia, Tajikistan, Uzbekistan, Ukraine [email protected] Contact: [email protected] www.rightsandbrands.com Monday2Friday Marketing Sl Territory: Spain and Portugal Contact: Begoña Diaz-Aguado, email: [email protected] For information about products and licensees: Talit Communications Ltd. www.moominproducts.com Territory: Israel and the Gaza Strip Contact: Miri Dalizky, email: [email protected]
Te ofcial home of the Moomins: www.facebook.com/moomin www.moomin.com
© Moomin Characters™
tisdag 8 maj 18