23 April 2009

week 17

TV advertising works Martin Krapf on effectiveness of advertising and selling airtime

Belgium Germany A new study on advertising Super Nanny builds awareness efficiency

France Luxembourg L’Expédition RTL in China How RTL Lëtzebuerg covers the 2009 elections w

COVER: Montage with Martin Krapf, Managing Director of IP Deutschland

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“We want to make it as easy as possible ” The 6th TV Effectiveness Day will take place on 5 May in Frankfurt am Main. In the lead-up to this event, Backstage spoke with Martin Krapf, Managing Director of IP Deutschland, about the effectiveness of advertising and about selling advertising airtime in economically difficult times. Martin Krapf Germany - 23 April 2009

Mr. Krapf, how often have you had to Effectiveness Day – is very important to us. convince people in the past few weeks that Ultimately, the customer wants to know what it pays to keep investing in TV advertising in benefit they are getting for their money. To do the current economic situation? this we compile numerous studies and docu- You know, all we’ve been doing for the last 15 ment the impact using practical examples. In years is try to convince people. Sometimes it’s the current situation, however, what we need is easy, in other cases it takes longer. Smaller a ‘courage campaign’ to give the customer the customers in particular tend to believe that you courage to accept that advertising is not only can only advertise on television if you have a ‘still’ worthwhile in economically difficult times, budget of millions. We show them that you can but in fact is especially useful at times like run successful campaigns even on small bud- these. gets – on N-TV’s premium segment, for exam- ple. Does this mean that TV advertising is espe- cially gainful for companies in economically How do you convince your customers? difficult times? We always try to make it as easy as possible for I am convinced of it. But to be honest I’d prefer our customers. To this end, we offer them it if people couldn’t invest ‘against the tide’ – in various services: easy-to-use tools for ad other words, that advertising spending were to booking, easy access – by telephone and in remain consistently high. Unfortunately, it is a person locally, relevant expertise in the adverti- learned pattern that you can save money sing market, in planning and executing promo- quickly by cutting marketing – even when the tions. Anyone without a creative agency can evidence proves that companies that keep up come to us with an idea and we’ll develop it their communications in times of crisis often – often turning it into a campaign or a special emerge from the crisis with market share gains. advertising format in collaboration with one of our channels. Finally we also organise various What do the customers place the most value events such as Primetime, Future Day and the on? TV Wirkungstag (TV Effectiveness Day). The Our customers place great value on a good latter is a generic marketing event with other price-performance ratio. And as an entrepre- partners in TV marketing. In particular, research neur, I don’t blame them for doing so. It beco- into the impact of advertising – the theme of TV mes a problem when you look only at the price 3 week 17 the RTL Group intranet

other medium that can do this, and there won’t be another one anytime soon. Those who advertise on the Internet can enter into a dialogue with their potential customers without a media transfer, so we believe a combination of TV and online advertising is the most effective approach. In the United Kingdom, the two modes of action are already united in television thanks to the extensive penetration of digital TV.

How has the advertising market developed over recent years – especially in relation to new growth markets such as video advertising on the Internet or Emotional TV: Deutschland sucht den Superstar cross-media campaigns? and ignore other important effectiveness para- The online market has grown rapidly in recent meters. Take Deutschland sucht den Superstar years, especially in the area of video. Thanks to (Idols) for example: week after week, it draws our recognised expertise in this field, we were around five million viewers to their screens. And able to market our platforms very successfully. for one single reason – the programme offers But in the end, the choice of media and setting them an experience that gets them emotional- always depends on the product and the cam- ly, deeply involved. This also reinforces the paign goals. impact of advertising, as the results of cogniti- ve research show. We’d like to be able to show How are advertisers in Germany responding this increase in impact in an effectiveness to sites like RTLnow.de? index. Specifically, this would mean that if, say, These sites are very well-received. By serving Who Wants to be a Millionaire boosts the effect pre-roll ads before the actual programme, we of commercials by 25 per cent, then the price are following a learned pattern and achieve for a spot in this environment should actually accordingly high effectiveness here. Besides be 25 per cent higher. one can assume that the user will be interested in the format and – if the ads are targeted – the Speaking of effectiveness, the aforementio- advertised product. One good example for this ned 6th TV Effectiveness Day will be taking are the daily soaps. The viewing numbers are place two weeks from now. What exactly very gratifying here, which of course helps us in does advertising effectiveness, or adverti- marketing them. sing impact, mean and how is it measured? Advertising effectiveness is what the custo- Over the course of this year, the measure- mers want to achieve. It results in increased ment of TV viewership in Germany is to be product sales, or increased brand or product expanded (catch-up/time-delayed TV use). value. There are different ways of measuring What advantages and disadvantages will response to advertising, for instance brain this have for IP Deutschland? research allows us to examine the activation of I don’t think there will be any disadvantages. certain areas of the brain, or you can test the We are merely seeing an adjustment of the effect on product sales in test markets. measurement method to the users’ actual Effectiveness is seen in the success of the viewing habits. If you take a look at how, say, advertised product. the user numbers of magazines are calculated, then television is arguably the medium where Are there differences in how the various user figures are computed in the greatest detail forms of advertising work? – only that in the past, catch-up TV use, guests, Certainly. TV advertising allows you to reach and out-of-home use were not counted accura- many viewers at once – it is a mass medium te enough. So this is not about advantages or that makes an emotional appeal to several disadvantages, but merely about reflecting human senses simultaneously. There is no actual use.

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Once the use calculation has been adjusted, it would probably make sense to think about How is the price for a 30-second adjusting what we call the ‘werberelevante commercial calculated? Zielgruppe’, or ‘key commercial target group’ as well. The age structure of the population is In calculating the price, the market struc- shifting – we are all living longer. This automati- ture, for example one’s position vis-à-vis cally raises the question of why one should the competition – provides the framework. insist on the 14 to 49 demographic in Germany. The specific pricing within this framework It would most likely be in the interest of our depends on the expected number of vie- customers as well to adjust the reference wers, which is why the price varies by demographic, say to ‘20 to 59’. broadcaster and programme. Demand is another factor to be considered: what Compared with other countries, TV price will the market bear? Since ratings advertising accounts for a small share of the and demand are constantly changing, so advertising pie in Germany. Why is that? prices are continually reviewed and adjus- I think in Germany we’re traditionally very ted as well. fixated on print and that learned patterns cannot be changed overnight. It’s very likely that TV advertising is underdeveloped when it comes to its share of the advertising market mistakes from the beginning. One good – this will, however, improve when we start to example for this is generic marketing for TV focus more on effectiveness and performance. advertising – our TV Effectiveness Day. The event is modelled on UK’s ‘Thinkbox’. Before What advantages does your affiliation with organising it, we spoke intensively with our the international RTL Group give you? colleagues at Five and were able to benefit We regularly network with our RTL Group col- from their experiences. Another example is leagues, which lets us access knowledge that product placement: In the Netherlands this has may not have reached us yet. In some areas, been permissible for some time now, so when we can draw on experiences gained in other we are trying to explain to market partners or countries – in other words, we don’t have to politicians how it works and how people reinvent the wheel and can avoid certain respond to it, we can refer to ‘real’ data.

TV Wirkungstag / TV Effectiveness Day 5 May 2009 – Frankfurt am Main

Several experts share the latest insights from TV neurophysiology research and on the combined effectiveness of the television and online media. Two lectures will focus on creativity and its importance in the effectiveness of TV campaigns. All partners – among them IP Deutschland – share the goal of underscoring the importance of TV in the Mediamix, using recent proof of effectiveness and are expecting over 1,000 guests to attend.

The TV Wirkungstag schedule at a glance: Keynote on the role of the key medium TV from a psychological standpoint How brands and consumerism shape our society The latest insights from TV neuropsychology For more information see: TV & Online: Better Together Wirkstoff.tv Advertising effectiveness from a creative professional’s point of view The seven inner Yeses. Why ideas work better The effectiveness mechanisms of television as a supplementary medium

More information about TV effectiveness and a selection of studies are available from Wirkstoff.tv.

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A sneak preview in Belgium A statistical study has revealed that advertising on RTL-TVI is 42 per cent more efficient than advertising on its main public-service rival La Une (RTBF1). Freddy Tacheny, RTL-TVI General Manager Belgium - 23 April 2009

On Tuesday 21 April, RTL-TVI Xavier Huberland reiterated that General Manager Freddy Tacheny the impact of one and the same and RTL Belgium Marketing message will differ, depending on Director Xavier Huberland, invited where it is broadcast. In fact just four journalists and Backstage it’s even a 60-year-old law, to RTL House in Brussels to give harking back to the Shannon them a sneak preview of a method Weaver model of communication. devised by Belgian and US statisti- According to conventional theories cians from the market research of communication, the impact of a company Synovate. The method in message depends both on its reci- question makes it possible to mea- pient (the audience), the message sure nothing less than the efficien- Xavier Huberland, itself (its content and form) RTL Belgium cy of TV channels’ advertising, surely Marketing Director and its source (the broadcaster). the Holy Grail for channel bosses eve- Accordingly, to take one example, the rywhere. How does it do this? By isolating from order to evacuate a building won’t have the six set variables the variable corresponding to same effect if uttered by a six-year-old child or the broadcaster in question (here the TV chan- by a fireman. With respect to research into TV nel) and measuring so-called Broadcaster advertising, numerous analyses have been per- Advertising Efficiency (BAE). It’s not an entirely formed regarding the recipients (viewers) and new idea, and seems simple, but is actually far the form and substance of the message, but from easy to apply in practice. Yet Synovate only few studies have focussed on the specific rolled up its sleeves and duly cracked the pro- contribution of the broadcaster towards the blem. impact of a message. And this was why at the end of 2008 RTL-TVI asked Synovate’s In this respect, the presentation of the study Marketing Sciences Department to conduct was a real first, and right from the outset research exclusively on this subject. Freddy Tacheny stressed just how original it was. At last there is mathematical method for What holds true for a message also applies to proving how a broadcaster influences the a programme. Xavier Huberland cited the effectiveness (and from advertisers’ view effi- example of the cooking docu-reality show ciency) of an advertising message. This raises Un dîner presque parfait, that recently made its some key questions. For instance, does an ad debut on Belgian TV screens, firstly on aired on RTL-TVI have the same impact on the Plug RTL, which targets a young audience, and same individual as the same ad shown on La then on its big sister RTL-TVI. As it turned out, Une? And can advertisers expect the same the audience doubled on RTL-TVI, proving that results from an ad broadcast on RTL-TVI or La the choice of channel directly impacts on a pro- Une? gramme’s success. And since that has been 6 week 17 the RTL Group intranet

demonstrated for and is accepted as applying because, as he reminded the invited to TV programmes, it is tempting to ‘cross the journalists, the group owes its conti- Rubicon’ and extrapolate this finding to adver- nued existence to advertisers. tising messages. The conclusion, then, is that on Read the related press By publishing The Broadcaster Study – Le rôle RTL-TVI viewers aren’t bothered release on: de l'émetteur on Tuesday, RTL Belgium has just by advertising, which is taken to shown that advertising efficiency varies from constitute an expected pause that Backstage one broadcaster to another. To succeed in cal- makes sense. During the quantita- culating this efficiency quotient (which is easy tive study in which 1,000 people to talk about doing but far harder to realise in were interviewed (the statistics expert practice), a statistical model has to neutralise Hans Raemdonck told that a qualitative the effect of six other variables. In fact, a study is deemed reliable from upwards of 250 statistical model enables the broadcaster’s interviewees), 71 per cent of the respondents contribution to be isolated from the other said that the advertising on RTL-TVI fits its pro- factors that can affect the efficiency of the grammes, underscoring the corresponding advertising message. degree of public acceptance of advertising on RTL-TVI. One interviewee even said that For the 10 ad campaigns analysed at the end of “advertising is part of the show”. So Freddy 2008, the net indicator of advertising efficiency, Tacheny’s conclusion is that “the advertising or celebrated BAE, proved to be 42 per cent market is our territory and this natural alliance higher for an ad seen on RTL-TVI than for the is recognised by the audience”. same ad watched on La Une. This difference in impact is directly linked to the broadcaster of The Broadcaster Study has enriched the message following the neutralisation of the knowledge about the medium of television, not other variables involved. just by quantifying the intrinsic value of the TV channel for the advertiser’s brand, but also by Freddy Tacheny says: “I’ve been convinced, revealing the precious lessons learned about and anyone who knows us will also know that the how TV is consumed and the resulting atti- we’re not in the habit of publishing studies that tude vis-à-vis adverts. The study highlights the aren’t thorough”. Once again he reiterated the greater or lesser balance and intimate rela- only stars the company has are its public. tionship between the rationale behind the ad Tacheny assured that audience satisfaction and the image of the respective TV channels goes hand in hand with the satisfaction of com- and shows that this applies to several target mercial partners, who are extremely important groups.

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Super Nanny builds awareness The new season of Die Super Nanny began on RTL Television on 15 April, and Deutsche Kinderhilfe has since praised the many positive consequences of the docu soap. Katia Saalfrank, also known as Die Super Nanny Germany - 20 April 2009

According to a report of the German news wire DPA published on 16 April, Deutsche Kinderhilfe (German Children’s Aid) chairman Georg Ehrmann said: “We need new ways of doing things, given the huge number of overburdened parents and the consequent neglect of children. Super Nanny builds aware- ness for parenting issues across all of society, and doesn’t erect any social and educational barriers.”

The programme meets “society’s need for gui- dance on raising children” and encourages parents to take advantage of professional help, he added. Kinderhilfe cited the results of a “TV Super Nannys” research project at the University of Vienna in 2006, which confirm the positive consequences of the programme: Super Nanny does increase parents’ willingness to seek professional advice on parenting. At the same time it increases the general awareness of child raising issues. The study also showed that the programme reaches precisely those parts of the population which tend to be sceptical about professional counselling for parents.

The first episode of the new season on 15 April was watched by a total 3.22 million viewers, 2 million of them in the 14 to 49-year-old range – the equivalent of an 18.6 per cent market share in the target audience of young viewers.

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Vox to go Interested viewers can now get information about Vox while on the go. The channel makes its online content available to mobile phones via Vox Mobil. Germany - 16 April 2009

The mobile portal, developed in Robert Fahle, Head of Mobile at close cooperation with RTL RTL Interactive, says: “Vox’s Interactive, automatically optimi- new mobile portal is extre- ses its view settings for all com- mely easy to use. The mon types of mobile phones, and viewing of its content provides users with the TV listings and services is auto- as well as interesting information matically optimised about such wide-ranging topics as for the user’s device, Visit Vox’s mobile portal at: Vox’s cooking shows, travel desti- Screenshot Mobil.vox.de from beginner devi- nations and the latest automobile ces through to iPhones. Mobil.vox.de news. Additional features such as news from For RTL Interactive, Vox Mobil is around the world, the weather and access an important element in the to the recipe archives of Vox’s cooking Mediengruppe RTL Deutschland programmes make Vox mobil a handy everyday mobile portal network, as mobile content companion – not just for Vox fans. is becoming increasingly popular among users. Growth in this area means more and more opportunities for our advertising partners as well.”

Demand for mobile advertising on the rise The advertising sales unit IP Deutschland expands its mobile advertising portfolio. Germany - 22 April 2009

In the past, IP Deutschland already met the borne out by the rapidly increasing reach of demand for mobile advertising by marketing mobile video sites. This makes mobile phones ads on the RTL Mobil, Clipfish Mobil and N-TV an attractive partner in advertising, as the Mobil mobile sites. Now, it has added Vox advertising message is delivered to the user in Mobil and Kochbar Mobil to its portfolio. The person, so to speak, via their mobile phone.” new marketing cooperations not only serve to reach additional mobile demographics, but will The variety of Vox’s programming has been also open the door to the mobile world for accessible to users on the go since mid-April, some advertising customers. “The Internet when the broadcaster followed up on the is increasingly becoming an ‘always on, launch of Kochbar Mobil in January 2009. everywhere you go’ media,” says Frank Herold, These two platforms are important elements in Interactive Sales Director at IP Deutschland. Mediengruppe RTL Deutschland’s network of “Various studies have confirmed this, including mobile sites. Advertising customers can the BVDW’s (German Digital Economy choose between mobile banners and mobile Association) Mobile Meter, which indicates that textlinks as ‘Standard Ads’ or mobile sponsor- one of three Internet users accesses the mobi- ship and mobile specials in the ‘Special Ads’ le Internet at least occasionally. This is also category. 9 week 17 the RTL Group intranet

Incontestable number one With 10 million programmes watched in March 2009 and 1.5 million unique visitors each month, M6 Replay confirms its success and reinforces its incontestable number one position in catch-up TV in France. France - 20 April 2009

M6Replay.fr

Among the shows getting an overwhelming At the beginning of the month, M6 Replay was vote by Internet users, Nouvelle Star and Un voted best advertising medium on the Internet dîner presque parfait come in ahead as the by Aegis Media Expert. Since the launch of the most watched shows, counting 1.7 million and service, Internet users have watched more than 1.4 million viewings respectively in the month of 90 million videos. M6 Replay allows Internet March. users to watch M6 flagship programmes (excluding films and sporting events) for seven to 15 days after the broadcast for free.

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L’Expédition RTL in China Each month, a journalist from the station heads out to spend an entire week covering a story on a place in the world where some of our future is at stake – this time in China. Vaporised water to lay down the dust – one of the anti-pollution measures of the city of Linfen France - 22 April 2009

On location, the reporter witness how people Xiping, with its 4,000 inhabitants and its are facing, managing and adapting to the trans- chemical factory. There, Xavier Yvon met the formations taking place on our planet. For its implacable villagers who continue to resist the seventh expedition, “au chevet d’une planète polluters that are ruining their crops and their qui change” (at the sickbed of a changing health. Last year, Italian journalists were driven planet), RTL Radio France went to China. back by the local authorities, who were little inclined to express their feelings on the Special correspondent Xavier Yvon and RTL problem of the dangers present at the factory. Radio France’s China correspondent Julie RTL Radio France’s microphone was literally Caldéron led the enquiry from 15 to 20 April pounced upon by villagers who denounced with the objective of recording the level of their living conditions. pollution and observing the ways the inhabi- tants react and adapt to it. RTL Radio France also went to investigate Shanxi, the “coal province”, where some of the Pollution in China is related to air as well as to most polluted cities in the world are located water. China is the most highly populated and where the coal that supplies almost 80 per country in the world: one out of five inhabitants cent of China’s energy needs is extracted. In of our planet is Chinese. China is also the 30 years of economic development, the rate of country that pollutes most – a result of the illnesses and death due to pollution has increa- rampant development. In Beijing, the govern- sed by 30 per cent. ment is aware of what is at stake, but on the ground there remains much to be done. The high point of the operation came on Monday 21 April, when RTL Radio France dedi- The first stop of the expedition was Beijing: cated its airwaves to this subject with com- eight months ago, during the Olympic Summer mentary by Jean-Luc Domenach, the sponsor Games Beijing was the World capital of sports. of the expedition to China, a renowned specia- Since then, the Chinese capital with its 18 mil- list in Chinese affairs and the author of Chine lion inhabitants has resumed its frenetic pace. m’inquiète (China worries me). Thanks to Each day sees three million cars on the road reports throughout this special day, RTL Radio and there are 1,000 new registrations every France listeners could follow the journey of day. Even though the measures enforced Xavier Yvon and Julie Caldéron and ask them during the Olympic Games have been eased, questions. the Chinese capital hopes to spearhead an anti-pollution fight. A young generation of The first expeditions took RTL Radio France’s Beijing environmental activists is also about to special correspondents to Alaska (global rise. warming), Mali (desertification), India (waste), New Caledonia (the coral reef), Kazakhstan and L’Expédition RTL next went to Fujian, the Uzbekistan (the drying up of the Aral Sea) and coastal province in Southeast China, and to Japan (intensive fishing).

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Smiling in the face of adversity In times of crisis, all good initiatives are welcome. RTL-TVI, Bel RTL and RTLinfo.be are honouring these initiatives by launching “RTL Positif”. Belgium - 21 April 2009

A company that is hiring, a sports enthusiast who wins, a solidarity initiative, an insti- tution that is investing, prices that are dropping, an invention that makes life easier, a gesture of generosity, an original way to economise… These and many other ideas are being taken up and passed along Watch the trailer on by the TV, radio and Internet Backstage teams of “RTL Positif”.

With “RTL Positif”, RTL-TVI, Bel RTL and RTLinfo.be invite all viewers, liste- ners and Internet users to demonstrate that in spite of the crisis we can continue to smile and, no matter what, we will always get through it somehow. Since the beginning of February, RTL Belgium’s three media outlets have beco- me “spokespersons” for any ideas, approaches or innovations that make life a little more posi- tive.

And so, every evening at 19:35, after the news, RTL-TVI broadcasts a short video sequence on a positive initiative that succeeded. Bel RTL listeners will also discover a daily sequence on the radio. Along the same lines, the website RTLinfo.be is asking Internet users to choose the most positive Belgian figure among the 14 personalities. The results of this positive poll will be unveiled on Wednesday 29 April on Bel RTL Soir spécial Positif.

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Giving a voice to politics and keeping the public informed RTL Lëtzebuerg, is offering its audiences com- prehensive coverage of the 2009 elections in Luxembourg. Luxembourg - 21 April 2009

On 7 June, Luxembourg will elect the RTL.lu will rally to fully complement TV 60 members of the Chamber of Deputies as and radio programming for this well as its six European deputies. On the occa- event. RTL’s web site will spare no sion of the 2009 legislative and European elec- effort in meeting the needs of tions, RTL Lëtzebuerg is setting up a special Internet users: a maximum num- multimedia campaign (TV, Radio, Web) to cover ber of TV and radio programmes Visit: the 2009 political event of the year. will be available on the site, as RTL Lëtzebuerg will give the country’s political well as a database of all party lea- Wahlen.rtl.lu figures their chance to speak and RTL journa- ders and other candidates with lists will analyse what they have to say. their photo and mini bio. Online chats will also be organised between This extensive programme is designed to ensu- candidates and Internet users. In collabo- re the widest coverage possible of the electoral ration with the University of Luxembourg, campaign, with a sizeable investment of more RTL.lu is offering Internet users another original than 20 hours of television programming. The resource: the chance to respond in the “Smart entire editorial team will be mobilised to explain Vote”, a questionnaire of Swiss origin that will to Luxembourgers of all ages what is at stake in let them find out which candidates’ answers the elections and to satisfy their need for news are closest to their own. – news that the editors hope will be quick, complete and critical – in short: thorough. Coming to the high point of its special “Wahlen 2009” campaign, RTL Lëtzebuerg will devote On RTL Télé Lëtzebuerg, programmes dedica- its airwaves on the afternoon and evening of ted to the elections will start on 1 May and will Sunday 7 June to live coverage of the first alternate interviews, one-on-one discussions assessments and then the final results from the with the party leaders and in-depth debates. RTL News Center in Kirchberg. The grand elec- Programming will also be made more accessi- toral evening will start at 19:00 on RTL Télé ble to young voters and will be adapted to their Lëtzebuerg with a first national assessment language and style in a show normally reserved carried out by TNS-ILRES and Psephos. for younger audiences: 20 vir spezial Wahlen. Poised on alert, RTL Lëtzebuerg’s editorial team will be ready to leap into action to inter- This plan of action will find its match on the air- view the political leaders who are present on waves of RTL Radio Lëtzebuerg, which for this the Kirchberg plateau or at their parties’ central occasion will be broadcasting special program- offices and to cover their immediate reactions. mes starting in April, throughout the electoral campaign and until voting day.

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Shining high On 14 April, Nouvelle Star saw its highest rating among viewers age 4 and up and was also number one with viewers under 50: 4.3 million viewers tuned in, representing a total audience share of 20.5 per cent. France - 16 April 2009

Absolute leader The latest wave of the Médiamétrie survey, for the period January through March 2009, shows that RTL Radio France is maintaining its uncontested number-one position in all audiences. Its sister station RTL 2 attained a new record with an accumulated audience share of 4.9 per cent. France- 17 April 2009

Third anniversary, second chance On 17 April, to mark the third anniversary of La Ruleta de la Suerte, three candidates who went home without winning a single euro in the past got another chance at success. Spain - 17 April 2009

New: On joue le match RTL Radio France and Française des Jeux are breaking new ground with the first radio programme dedicated to sports betting. The first episode was aired on RTL Radio on 17 April 2009. France - 17 April 2009

Here come Cherona Starting 20 April, Super RTL’s Das Star-Tagebuch (Star Diary) will once again follow young talents on their path to chart success: Cherona. Germany - 20 April 2009

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Universum Film now on iTunes Movies and TV formats distributed by Universum Film are now available for sale or rent through the iTunes Store in Germany. Meanwhile, Universum-distributed Crank 2 – High Voltage, which opened in German theatres on 16 April, soared to number one in the German blockbuster charts. Germany - 21 April 2009

Happy birthday! M6’s decorating programme D&Co celebrates its third year on 26 April at 18:50. France - 22 April 2009

A good start On 20 April, the debut of N-TV’s new business debate Agenda 09 – Werte und Märkte with Sabine Christiansen scored a market share of 1.4 per cent among adult viewers 14 and older. Germany - 22 April 2009

Best listener figures in five years In the latest EGM survey, Onda Cero, a Grupo Antena 3 radio station, achieved a total of 2.3 million listeners, 170,000 listeners more than in the previous survey, and the station’s best result in five years. Spain - 23 April 2009

In tune with modes of consumption On 21 April, Fun Radio launched an iPhone application that can be downloaded free and offers several functionalities such as listening to Fun Radio live with the name of the song displayed, listening to a selection of the station’s best podcasts and consulting Fun Radio’s music news as well as its programme schedule and frequencies. France - 23 April 2009

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People Expanding the New Media team Luxembourg - 16 January 2009

RTL Group announces the appointment of Patricia Fragoso as a research analyst. Patricia will report to Ian McClelland, Head of New Media.

Patricia Fragoso In her role, she will be in charge of analysing and documenting market developments, com- petitive positioning and trends in emerging media markets and technologies, as well as communicating these to the rest of RTL Group.

Patricia (born in 1986) was educated in a num- ber of countries including Switzerland, France, Japan and England. She obtained a MEng in Mechanical Engineering from Imperial College in London. Prior to accepting her new position at RTL Group, Patricia worked for Spectrum Value Partners, a media and telecoms strategy consulting firm. In her role as a business ana- lyst, she worked on a number of projects ran- ging from DTT regulation in Chile to STB launch strategies for a Malaysian pay TV provider. She also worked on technical projects such as the IPTV platform launch in Istanbul. Whilst at University, she completed a number of internships including a placement at the MINI factory in Oxford and a placement at Calyon’s London office.

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