ASVA VISITOR TREND REPORT

SEPTEMBER 2010/2011

OVERVIEW

Visitor figures for September 2010/2011 were received from 227 sites. 10 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. In addition, one site, the was not open in 2010 so their figures for 2011 are shown in the table below for reference but have not been included in the calculation. Thus there is comparable data from 226 sites. The total number of visits recorded in September 2011 was 2,225,659 this compares with 2,135,870 in 2010 and indicates an increase of 4.2% for the month. (It should be noted that the figures for the National Museum have been included in the calculations as the site was open last year albeit with fewer galleries. If these figures are taken out, the number of visits in September 2011 was 2,029,935 compared to 2,087,347 in the same month in 2010 - a decrease of -2.7%)

Weatherwise, September was changeable. The beginning of the month saw the first Atlantic depression of the autumn with strong winds causing localised transport disruption, ferry cancellations and road bridge restrictions. This continued through to the middle of the month with the remnants of Hurricane Katia bringing very strong winds to much of the south of the country, causing disruption to road, rail and sea transport along with localised power cuts. The strong winds also combined with high tides resulting in large waves battering some western coastal areas. By contrast, the last part of the month enjoyed sunny and unseasonably warm conditions. http://news.bbc.co.uk/weather/hi/uk_reviews/newsid_9608000/9608087.stm

September 2010 September 2011 % change SE AREA (176) 1,870,445 1,959,145 4.7% HIE AREA (50) 265,425 266,514 -0.4% SCOTLAND TOTAL (226) 2,135,870 2,225,659 4.2% Table 1 – Scotland September 2010/2011

SE AREA

In September 2011 there were 1,959,145 visits recorded, compared to 1,870,445 during the same period in 2010, an increase of 4.7%. 62% of respondents noted a decrease and the increase can partly be attributed to the full opening of the Museum of Scotland. (If their figures are taken out, the area shows a decrease of -3.2%). In a number of larger sites continue to put in strong performances including : Camera Obscura (27%), (49%), Edinburgh Castle (7%) and St Giles Cathedral (21%). Outside the capital there were good increases at the Gallery of Modern Art (18%), Robert Burns Birthplace Museum (98%) and (141%). The largely inclement weather appears to have had a negative effect on a number of weather dependent sites including : Castle Semple (-21%), Culzean Country Park (-16.9%), Drumpellier Country Park (-18%), Edinburgh Zoo (-15%) and Strathclyde Country Park (-6%).

Site name Sept 2010 Sept 2011 % change Aberdour Castle 1112 1271 14.3% Tower 1101 764 -30.6% Almond Valley Heritage Centre 7808 8108 3.8% 218 218 0.0% Arbroath Abbey 1427 1200 -15.9% Bachelors' Club 169 181 7.1% Balvenie Castle 827 803 -2.9% Bannockburn 4349 3908 -10.1% Barrie's Birthplace 509 400 -21.4% 431 199 -53.8% Blackness Castle 1437 1419 -1.3% Blair Athol Distillery 3493 5623 61.0% Blair Castle 15167 14431 -4.9% Bo'ness & Kinneil Railway 6413 6674 4.1% Bothwell Castle 1033 730 -29.3% Branklyn Garden 444 513 15.5% British Golf Museum 6452 8247 27.8% Brodick Castle 3135 3034 -3.2% Brodick Country Park 4198 4115 -2.0% Brodie Castle 1731 1798 3.9% Broughton House 1862 1430 -23.2% 2641 2455 -7.0% 15407 15117 -1.9% Caerlaverock Castle 3357 2705 -19.4% Cairnpapple Hill 875 365 -58.3% Callendar House 2768 2377 -14.1% Camera Obscura & World of Illusions 27.3% Camperdown Wildlife Centre 3519 3913 11.2% Cardoness Castle 620 506 -18.4% Castle Campbell 1622 1224 -24.5% Castle Fraser 1502 1418 -5.6% Castle Semple Centre 7423 5828 -21.5% City Art Centre 5094 7593 49.1% Clatteringshaws Visitor Centre 5670 6898 21.7% Corgarff Castle 450 627 39.3% Craigievar Castle 1747 1210 -30.7% Craigmillar Castle 1735 1584 -8.7% Craignethan Castle 559 532 -4.8% Crathes Castle 4546 5279 16.1% Crichton Castle 584 344 -41.1% Crossraguel Abbey 711 444 -37.6% Culross 1502 1420 -5.5% Culzean Castle 9411 7976 -15.2% Culzean Country Park 16376 13608 -16.9% 2636 2174 -17.5% Dewars World of Whisky 3861 3382 -12.4% Dirleton Castle 2437 2298 -5.7% Discovery Point 4348 4109 -5.5% Doune Castle 4006 3819 -4.7% Drum Castle 1928 1904 -1.2% Drumpellier Country Park 87039 71215 -18.2% Dryburgh Abbey 2218 2069 -6.7% Dumbarton Castle 1410 1267 -10.1% & Camera Obscura 2039 1765 -13.4% Dunblane Cathedral 3041 1219 -59.9% Dundee Science Centre 3517 5159 46.7% Dundrennan Abbey 412 412 0.0% Dunfermline Palace 1562 1662 6.4% Edinburgh Butterfly World 4937 4415 -10.6% Edinburgh Castle 122353 130698 6.8% Edinburgh Museums Collections Centre 33 48 45.5% Edinburgh Zoo 40942 34678 -15.3% Edzell Castle 824 576 -30.1% Elcho Castle 781 853 9.2% Falkland Palace 4626 4382 -5.3% Fyvie Castle 1418 1633 15.2% Gallery of Modern Art 42176 49755 18.0% Georgian House 4484 4517 0.7% Gladstone's Land 5241 4836 -7.7% Cathedral 23575 22716 -3.6% Glasgow Museums' Resource Centre 922 882 -4.3% Glasgow School of Art 3685 3227 -12.4% Glenkinchie Distillery 2690 3191 18.6% Glenluce Abbey 175 175 0.0% Glentrool Visitor Centre 5260 4776 -9.2% Grampian Transport Museum 1860 1923 3.4% Greenbank Garden 3061 2587 -15.5% Greenock Cut Centre 1070 2930 173.8% Haddo House 441 493 11.8% Hamilton Mausoleum 672 584 -13.1% Hermitage Castle 872 609 -30.2% Hill of Tarvit 477 769 61.2% Holmwood House 810 582 -28.1% House of Dun 814 853 4.8% House of the Binns 685 758 10.7% Huntingtower Castle 1015 970 -4.4% Huntly Castle 1313 1548 17.9% Inchcolm Abbey 2758 1089 -60.5% Inchmahome Priory 2116 1524 -28.0% Inveresk 165 108 -34.5% Jedburgh Abbey 2732 2786 2.0% Kellie Castle 1285 1324 3.0% Kelvingrove Art Gallery & Museum 130596 92026 -29.5% Kildrummy Castle 752 910 21.0% Kinneil Museum 310 296 -4.5% Kirriemuir Camera Obscura 547 339 -38.0% Kirroughtree Visitor Centre 4563 4639 1.7% Lauriston Castle 5584 6190 10.9% Linlithgow Palace 4969 4445 -10.5% Loch Leven 2047 1909 -6.7% Lochnagar Distillery 1053 1556 47.8% Low Parks Museum 2075 2506 20.8% Maclellans Castle 675 660 -2.2% Malleny 626 508 -18.8% McManus Galleries 18179 10577 -41.8% Meigle Museum 473 482 1.9% Melrose Abbey 6123 5825 -4.9% 632 495 -21.7% Moirlannich 139 180 29.5% Museum of Childhood 16769 15861 -5.4% 4432 5592 26.2% National Museum of Costume 2721 2428 -10.8% National Museum of Flight 11236 8819 -21.5% National Museum of Rural Life 5766 5078 -11.9% National Museum of Scotland 48523 195724 303.4% 48360 44358 -8.3% Nelson Monument 2457 3372 37.2% New Abbey Corn Mill 554 407 -26.5% Newark Castle 420 449 6.9% Newhailes 939 1413 50.5% Our Dynamic Earth 10834 10745 -0.8% Paisley Museum 5274 3861 -26.8% Palacerigg Country Park 45162 47630 5.5% Park Gallery 2650 2262 -14.6% People's Palace 20198 15913 -21.2% People's Story 5571 6421 15.3% Pictavia 341 481 41.1% Pitmedden 4205 2929 -30.3% Pollok House 4476 4263 -4.8% Preston Mill 434 482 11.1% Priorwood 1533 1013 -33.9% Provand's Lordship 11663 8274 -29.1% Queensferry Museum 735 788 7.2% Real Mary Kings Close 15376 16376 6.5% Riverside Museum * 141697

Robert Burns Birthplace Museum 16461 32672 98.5% Robert Burns Centre 3287 2258 -31.3% Robert Burns House 1467 1132 -22.8% Robert Smail's Print Works 435 376 -13.6% Rothesay Castle 802 645 -19.6% Scotland Street School Museum 4203 5327 26.7% Scotland's People 2627 2363 -10.0% Scotland's Secret Bunker 4158 3185 -23.4% Scott Monument 8035 8709 8.4% Scottish Fisheries Museum 8011 7995 -0.2% Scottish Parliament Visitor Centre 37005 35573 -3.9% Scottish Seabird Centre 22640 21348 -5.7% Seton Collegiate Church 446 442 -0.9% Smailholm Tower 793 536 -32.4% Souter Johnnie's 337 238 -29.4% Spynie Palace 679 924 36.1% St Andrews Castle 5948 5989 0.7% St Andrews Cathedral 2352 3565 51.6% St Giles Cathedral 75101 90624 20.7% St Mungo Museum 14032 10831 -22.8% St Serfs 760 631 -17.0% Stanley Mills 1695 1331 -21.5% Stirling Castle 18185 43867 141.2% Strathclyde Country Park 439507 413496 -5.9% Summerlee 12372 10290 -16.8% Sweetheart Abbey 1307 822 -37.1% Tantallon Castle 2803 2787 -0.6% Tenement House 2141 1935 -9.6% Threave Castle 1725 1194 -30.8% Threave Garden 5146 4514 -12.3% Tolquhon Castle 492 642 30.5% Travelling Gallery 3183 2675 -16.0% 1269 1173 -7.6% Weaver's Cottage 215 215 0.0% Writers' Museum 4168 4324 3.7% TOTAL SE AREA 1870445 1959145 4.7% Table 2 – SE area September 2010.11

*data not included in calculations as site was closed to public in 2010

HIE AREA

September 2011 saw 266,514 visits compared to 365,425 in the same period in 2010, a decrease of -0.4%. Just under 50% of respondents noted a decrease, although none of these was dramatic. Increases were reported from just a few sites including : Glen Ord Distillery (44%), Glencoe (12%) and Urquhart Castle (16%). Site name Sept 2010 Sept 2011 % change Aberlour Distillery 863 799 -7.4% Arduaine Garden 1600 1206 -24.6% Auchindrain 796 531 -33.3% Bishops and Earls Palaces 1334 1427 7.0% Black House 1410 1458 3.4% Bonawe Iron Furnace 572 527 -7.9% Brough of Birsay 764 533 -30.2% Cairngorm Mountain 12024 11642 -3.2% Cardhu Distillery 659 899 36.4% Carlyle's Birthplace 147 274 86.4% Clynelish Distillery 422 574 36.0% Cragganmore Distillery 291 346 18.9% Crarae 938 646 -31.1% Culloden 12773 12364 -3.2% Dallas Dhu 1350 1164 -13.8% Dalwhinnie Distillery 3531 3997 13.2% Dunstaffnage Castle 2366 1917 -19.0% Elgin Cathedral 2498 2818 12.8% Fort George 6979 5469 -21.6% Geilston 711 672 -5.5% Glen Ord Distillery 1764 2538 43.9% Glencoe 35183 39278 11.6% Glenfinnan 2796 2377 -15.0% Groam House 840 1148 36.7% Gurness Broch 1070 1188 11.0% Hackness 146 56 -61.6% Highland Wildlife Park 8162 6927 -15.1% Hill House 2984 3056 2.4% Hugh Miller's Cottage 600 703 17.2% Inveraray Castle 8217 8703 5.9% 5386 4698 -12.8% Inverewe Garden 9568 7908 -17.3% Iona Abbey 266 401 50.8% Jarslhof 1417 1353 -4.5% Johnstons Cashmere Visitor Centre 18774 18270 -2.7% Kisimul Castle 588 446 -24.1% Lagavulin Distillery 493 606 22.9% Nevis Range 9055 9656 6.6% Oban Distillery 4573 5014 9.6% Skara Brae 6510 7634 17.3% Strathisla Distillery 1423 1453 2.1% Talisker Distillery 5784 6282 8.6% The Glenlivet 5588 5027 -10.0% Tomatin Distillery 2386 2517 5.5% Tormiston Mill 2252 2379 5.6% Torridon 492 741 50.6% Urquhart Castle 29351 33993 15.8% TOTAL HIE AREA 265425 266514 0.4% Table 3 – HIE area September 2010.11

YEAR TO DATE

SE 2010 HIE 2010 Scotland SE 2011 HIE 2011 Scotland % change 2010 2011 Jan-August 14,246,862 1,875,074 16,121,936 14,783,211 1,829,998 16,613,209 3.0% September 1,870,445 265,425 2,135,870 1,959,145 265,514 2,224,659 4.2% YTD 16,117,307 2,140,499 18,257,806 16,742,356 2,095,512 18,837,868 3.2% Table 4 – Year to Date 2010.11