The Role of Duration, Digital Characters As Visual Stimulation in Non-English Animation Trailer
International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-7 Issue-6S2, April 2019 The Role of Duration, Digital Characters as Visual Stimulation in Non-English Animation Trailer Ahmad Azaini Manaf, Jong Sze Joon, Mohd Rosli Arshad, Wan Jamarul Imran Wan Abdullah Thani, Ruslan Rahim Having a good animated advertisement/ trailer create Abstract: The research investigates the observation on youth cognitive and conative response to the potential audiences, by viewing foreign language trailers, the outcome testing can therefore effective involvement to the cinemas[6]. In this have a distinct effect on the stimulation of the audiences. The regard, theatrical trailers are not only an advertisement, but experiment conducted to investigate the correlation analysis also a product sampling. Before a film is produced, its which, based on visuals, genre, animation style, character de- signs, audio (soundtracks) and voices used in non-mainstream commerciality must be determined. Films cannot be market- foreign language animation trailers. In this study, the test com- ed in the same way in different markets, meaning under- prised of 60 youth from peninsular Malaysia and Sarawak to standing on how groups of people throughout the world categorize factors of characters, violence content, genre, unfamil- think and interact[5]. iar voices and audio sample from the respective foreign anima- This paper explains the animation visuals, selection of tion trailers. Interestingly, the finding suggested highest relation- music, digital editing plays distinct properties and strategic ship on main characters, antagonist should appear in trailers creation of the trailer. Therefore, digital creators must con- (.853) without help of foreign voices, and of course the shortest sider the impact will have on consumers' evaluations and duration plays towards intention to watch the full film, therefore considerations to the ultimately, see the final film in cine- the results on longest trailer durations were not stimulating.
[Show full text]