NZ Music Stats | Q4 2009 Report for the NZ Music Industry Commission

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2009 – Fourth Quarter Summary

This is the fourth statistical report of 2009 by Media Sauce Ltd for the NZ Music Industry Commission, designed to track the health of the New Zealand music market.

Where possible, we’ve backdated data to the same quarter in 2008 to provide context for the current quarter’s results and allow comparison with quarter just gone as well as the equivalent period 12 months earlier.

At A Glance… vs Same Quarter Last Year Retail Sales (Physical and Digital) : Sales of Singles by NZ artists were up +68.17% on the same period last year to 143,452 units. (There was +42.89% growth across the digital singles market as a whole).

Sales of Albums by NZ artists were down -6.90% on the same period last year to 151,915 units. (There was +15.20% growth across the albums market as a whole).

Sales of Compilations by NZ artists were up +1184.78% on the same period last year to 18,745 units. (There was -3.17% decline across the compilations market as a whole).

Sales of DVDs by NZ artists were up +1047.05% on the same period last year to 6217 units. (There was +1.90% growth across the DVD market as a whole).

Radio : Airplay of songs by NZ artists across all contemporary radio (RBA members and non-members) was up +0.08% on the same period last year to 20.02% (127,351 spins ).

Total Sales of ALBUMS by NZ Artists: Fourth quarter of 2009: 151,915 Third quarter of 2009: 51,548 20.46% Same quarter last year: 163,180

Top Sellers this quarter : Holy Smoke / Gin (Universal) Introducing / Stan Walker (SonyMusic) Beside You: 30 Years Of Hits / Dave Dobbyn (SonyMusic) 79.54% The System Is A Vampire / Shapeshifter (Truetone/Rhythmethod) Ladyhawke / Ladyhawke (Modular/Universal)

50000 Sales of NZ Music by Unit Volume per week 40000 30000 20000 10000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

ALBUMS by NZ Artists – as a % of Total Market: Fourth quarter of 2008: 20.46% Third quarter of 2008: 15.75% Same quarter last year: 25.32%

40.00 Sales of NZ Music as a % of Total Market 30.00

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0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Fourth Quarter Album Releases: *This list is based on albums to have registered in our weekly sales round-up (releases that did not meet chart inclusion criteria, or did not sell any copies at a chart contributing store, may not appear) . The ‘release date’ is taken to be the first week in which it sold at least 1 copy at a chart contributing store.

Fourth quarter of 2009: 61 new albums by NZ artists (from a total album release schedule of 763 titles) Fourth quarter of 2008: 80 new albums by NZ artists (from a total album release schedule of 799 titles)

Includin g: Gin (Holy Smoke ) Universal Dave Dobbyn ( Beside You: 30 Years Of Hits ) SonyMusic Shapeshifter ( The System Is A Vampire ) Truetone/Rhythmethod Stan Walker ( Introducing ) SonyMusic Various ( Stroke: Songs For Chris Knox ) AMajor/Rhythmethod Herbs ( Listen: The Very Best Of ) WEA/Warner The Black Seeds ( Live Vol. 1) BlackSeeds/Rhythmethod Hayley Westenra ( Christmas Magic ) Universal The Brunettes ( Paper Dolls ) LilChief/Rhythmethod Flight Of The Conchords ( I Told You I Was Freaky ) SubPop/Rhythmethod Salmonella Dub ( Freak Controller ) Virgin/EMI Maisey Rika ( Tohu ) MoonlightSound/Border Jan Hellriegel ( All Grown Up ) BlindDate/Rhythmethod 3 Houses Down ( Break Out ) Soulkrush/EMI The Topp Twins ( Honky Tonk Angel ) ToppTwins/Ode Teacups ( Forest Fiction ) LFL/Border Delgirl ( Porchlight ) Delgirl/YellowEye The Gladeyes ( Psychosis Of Love ) LilChief/Rhythmethod Tyson Tyler ( Reality Cheque ) BWW/Shock Dawn Of Azazel ( Relentless ) Dawn/Rhythmethod Sons Of Zion ( Sons Of Zion ) SonsOfZion Regan Perry ( Wiser ) Regan/Rhythmethod Karen Hunter ( Words And Groove ) RawFishSalad/Rhythmethod Signer ( Next We Bring You Fire ) ALowHum/Border Hayley J Hansell ( You Are Not Who You Know ) AllCity/Border Bear Cat (Xiong Mao ) LFL/Border

Stores Tracked : The Warehouse, Marbecks, Real Groovy, Dick Smith Electronics, JB HiFi, PlayItAgain, Music Oasis, RhythmCDs, MightyApe, MyMusic, iTunes, Vodafone, Telecom, Digirama, Amplifier.

Total Sales of PHYSICAL SINGLES by 1.60% NZ Artists: Fourth quarter of 2009: 3499 Third quarter of 2009: 1448 Same quarter last year: 2090

Top Sellers this quarter : The Dreaming EP / Wellington Uke Orch (Rhythmethod)

A Little Bit Wonderful EP / Wellington Uke Orch (Rhythmethod) 98.40% Bird And Bone EP / Artisan Guns (EMI) Love Will Find A Way EP / Lydia Cole (CRS/Rhythmethod) Champagne In Seashells EP / Liam Finn + Eliza Jane (Lib/Universal)

700 Sales of NZ Music by Unit Volume per week 600 500 400 300 200 100 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

PHYSICAL SINGLES by NZ Artists – as a % of Total Market: Fourth quarter of 2009: 98.40% Third quarter of 2009: 98.57% Same quarter last year: 95.56%

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20.00 Sales of NZ Music as a % of Total Market 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of DIGITAL SINGLES by NZ 14.29% Artists: Fourth quarter of 2009: 139,953 Third quarter of 2009: 125,648 Same quarter last year: 83,212

Top Sellers this quarter : Black Box / Stan Walker (SonyMusic) Oh My / Gin (Universal) 85.71% Downtime / Kidz In Space (MTC/Universal) Cruel / Dane Rumble (Rumble/Warner) Ordinary Life / Smashproof (MTC/Universal)

20000 Sales of NZ Music by Unit Volume per week 15000

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0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

DIGITAL SINGLES by NZ Artists – as a % of Total Market: Fourth quarter of 2009: 14.29% Third quarter of 2009: 12.92% Same quarter last year: 12.14%

25.00 Sales of NZ Music as a % of Total Market 20.00

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0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of COMPILATIONS by NZ 11.41 % Artists: Fourth quarter of 2009: 18,745 Third quarter of 2009: 11,712 Same quarter last year: 1459

Top Sellers this quarter : The Great NZ Songbook / Various (Thom/SonyMusic)

Merry Christmas Baby / Various (Plunket/Rhythmethod) 88.59% Birds Of Paradise / Various (174East) Nature’s Best 1 / Various (SonyMusic) Nature’s Best 2 / Various (SonyMusic)

5000 Sales of NZ Music by Unit Volume per week 4000

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0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

COMPILATIONS by NZ Artists – as a % of Total Market: Fourth quarter of 2009: 11.41% Third quarter of 2009: 11.44% Same quarter last year: 0.86%

50.00 Sales of NZ Music as a % of Total Market 40.00

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0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of DVDS by NZ Artists: 9.3 4% Fourth quarter of 2009: 6217 Third quarter of 2009: 3979 Same quarter last year: 542

Top Sellers this quarter : To Sir With Love: Sir Howard Tribute / Various (TVNZ/Roadshow) Once In A Lifetime / Howard Morrison (Rajon/SonyMusic) Sold Out / Blindspott (EMI) Live In Concert / Geoff Sewell & Incognito (SewellMusic/Ode) 90.66% Nature’s Best: A Video Selection / Various (SonyMusic)

1600 Sales of NZ Music by Unit Volume per week 1400 1200 1000 800 600 400 200 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

DVDS by NZ Artists – as a % of Total Market: Fourth quarter of 2009: 9.34% Third quarter of 2009: 8.74% Same quarter last year: 0.83%

50.00 Sales of NZ Music as a % of Total Market 40.00

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20.00

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0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Airplay of NZ Artists: Fourth quarter of 2009: 20.02% 20.02% Third quarter of 2009: 18.42% Same quarter last year: 19.94%

No. of NZ Song Spins: 127,351 No. of Unique NZ Songs Played: 1481 No. of Unique NZ Artists Played: 773

Most Played this quarter : 79.98% Oh My / Gin (Universal) Cavalry / Midnight Youth (WEA/Warner) Don’t Know What To Do / Dane Rumble (Rumble/Warner) All On Our Own / Midnight Youth (WEA/Warner) Bury Me / Nathan King (Hum/Universal)

25.00 20.00 15.00 10.00 5.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

ALL Radio: 20.02% Pop Radio: 13.15% Rock Radio: 20.22% Urban Radio: 21.56% AC Radio: 16.74% Easy Radio: 9.83% Alternative Radio: 35.12%

Stations Tracked : Classic Hits, More FM, The Edge, The Rock, ZM, The Breeze, Mai FM, Flava, EasyMix, Niu FM, BigFM, Kiwi, 95bFM, Radio Rhema, Life FM, Southern Star, Active 89FM, Coromandel FM, Times Radio, rdu, Hokonui Gold, Tainui FM, Bayrock, 1XX, Port FM, Fox FM, Radio One, The Most, Coast FM Greymouth, Kix FM, The Zone Northland, The Zone Queenstown, Peak FM, Radio Control, Sun FM, Taiohi FM, The Rhythm, Ski FM, Awa FM, Radio Tairua, Nga Iwi FM, Central FM, The Mix, Vision.

Gold / Platinum Certifications: *Platinum figure includes multi-platinum awards (ie. titles moving from one platinum tier to the next). ** Gold and Platinum thresholds for Singles were changed midway through 2007, to include digital retail sales (7500 for gold, 15,000 for platinum).

2009 (Fourth quarter onl y): 2009: Gold Albums: 24 (5 NZ) Gold Albums: 57 (7 NZ) Platinum Albums: 36 (7 NZ) Platinum Albums: 90 (13 NZ) Gold Singles: 23 (5 NZ) Gold Singles: 89 (14 NZ) Platinum Singles: 11 (0 NZ) Platinum Singles: 32 (3 NZ)

2009 (Third quarter onl y): 2008: Gold Albums: 15 (1 NZ) Gold Albums: 60 (17 NZ) Platinum Albums: 19 (2 NZ) Platinum Albums: 62 (16 NZ) Gold Singles: 29 (3 NZ) Gold Singles: 49 (6 NZ) Platinum Singles: 10 (1 NZ) Platinum Singles: 21 (5 NZ)

2009 (Second quarter onl y): 2007: Gold Albums: 9 (1 NZ) Gold Albums: 109 (15 NZ) Platinum Albums: 21 (1 NZ) Platinum Albums: 86 (16 NZ) Gold Singles: 15 (4 NZ) Gold Singles: 35 (1 NZ) Platinum Singles: 5 (2 NZ) Platinum Singles: 16 (1 NZ)

2009 (First quarter onl y): 2006 : Gold Albums: 9 (0 NZ) Gold Albums: 97 Platinum Albums: 14 (3 NZ) Platinum Albums: 89 Gold Singles: 22 (2 NZ) Gold Singles: 17 Platinum Singles: 6 (0 NZ) Platinum Singles: 1

2005 : Gold Albums: 100 Platinum Albums: 205 Gold Singles: 35 Platinum Singles: 1

2004 : Gold Albums: 105 Platinum Albums: 137

Gold Singles: 33 Platinum Singles: 18 140

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0 2003 2004 2005 2006 2007 2008

IFPI Total Recorded Music Sales in New Zealand (Retail Value): 2008: $84.5 million (world rank by market value: 30 th ) 2007: $90.9 million (world rank by market value: 29 th ) 2006: $100.0 million (world rank by market value: 29 th ) 2005: $110.0 million (world rank by market value: 26 th ) 2004: $111.9 million (world rank by market value: 31 st ) 2003: $120.8 million (world rank by market value: 30 th )