Western Pennsylvania’s Premier lifestyle publishing group

Reach Over 250,000 Readers WITH WHIRL Publications. WHIRL Readers are The Youngest, most active and influential decision-Makers in western Pennsylvania. OVERVIEW

WHIRL Publishing Delivers More Magazines, More Readers, More Targeted Channels, and More Interaction

Our Mission Founded in 2001, WHIRL is Western Pennsylvania’s Premier Lifestyle Magazine. Published 12 times per year, WHIRL promotes the people, places, and businesses that help continue to be “America’s Most Livable City.” The success of the magazine is founded on the support of the community and WHIRL’s goal of showcasing the best of Western Pennsylvania living. Since its foundation, WHIRL Magazine has expanded into a multi-faceted publishing company, including the bi-monthly Edible Allegheny Magazine, Pittsburgh’s main resource for local food and farms; and the semi-annual WHIRL Wedding Guide.

We have been a regular monthly advertiser with I enjoy working with an organization WHIRL since the inaugural issue. Twelve years that gives back to our community. “later, we continue to be impressed by the growth, WHIRL will definitely be part of our scope, and content of the publication. “ media mix for years to come. — Bob Page, Director, Sales & Marketing, — Norman Childs, Founder ” and President, Eyetique ” WHIRL Magazine WHIRL REACHES THE MOST ADULTS IN THEIR PRIME PURCHASING YEARS, AGES 18-49. Circulation + Demographics They are business owners, professionals, and homemakers, both urban and suburban, who are investors in the region’s continued growth.

READERSHIP Age Breakdown 37% Gender Profile 18-34 61% 141,000 31% Press Run/Rate Base 25,000 Female 35-49 Households 7,500 18% Subscription/Newsstands 6,500 50-64 Hotel Rooms 5,000 39% Advertiser Copies 5,000 14% Event/Promotional Copies 1,000 Other Male

Whirl is available on 300 newsstands across Western Pennsylvania! Barnes & Noble, Faber, Coe & Gregg, Giant Eagle, Readers: Market District, Whole Foods Market, Pittsburgh Whirl International Airport, and Walmart. The WHIRL 70% are gainfully employed. Wedding Guide can also be found in Target. INCOME 61% read every issue of WHIRL. 35% have children living at home. Whirl is distributed in 5,000 guest rooms 25k-50k 39% 76% are homeowners. in Western Pennsylvania hotels! 24% are planning to buy a home. 50k-75k 29% 29% have home equity loans. Whirl is committed to our community! 97% own a vehicle. Complimentary copies are distributed at more 70% own domestic vehicles. than 750 charitable events annually throughout 75k-100k 15% Western Pennsylvania. 50% own foreign vehicles. 72% go to the theater/opera/ballet. 100k-150k 17% 45% go to the casino. It’s Your WHIRL WHIRL After Hours 35% have liquid assets of 100K. Weekly email blast Pairing with the Pittsburgh 84% have CDs/IRAs/401Ks. promoting Western Business Times, WHIRL 13% are wine drinkers. Pennsylvania’s people, releases exclusive event EDUCATION 51% exercise regularly. places, and events. photographs monthly. High School 26% WHIRL Wednesdays WHIRL on the Radio Whirl Readers SPEND: WHIRL partners with WHIRL partners with $249.7M annually on vehicle financing. KDKA-TV (CBS), for a CBS Radio, 1020 KDKA, College 51% $507.1M annually on dining out. regular segment on Star 100.7, Y108, and Pittsburgh TODAY Live. 93.7 The Fan. $59.8M on tickets for movies, ADV. Degree 13% theaters, concerts, WHIRL Report opera, and ballet. Get the Dish on WISH Radio 99.7, Mondays at 11:45 a.m. $971.M annually on clothing. $108.1M on jewelry/watches. $363.7M annually on charitable giving. Media Channels WEBSITE TRAFFIC SOCIAL MEDIA Page VIEws VISITORS FACEBOOK W 50,000 30,000 6,685+ LIKES Our website is the region’s online 500,000 YEARLY Page VIEws resource for dining, fashion, real estate, 10,000+ weddings, events, sports, and more. 300,000 YEARLY UNIQUE VISITORS Average Reach We promote exclusive giveaways, TWITTER contests, daily updates, blogs, behind- YEARLY NEW VISITORS the-scenes coverage, event photos, and 70% unique advertising opportunities. 9,208+ 9,000 NEWsLETTER SUBSCRIBERS FOLLOWERS WHIRL is Western Pennsylvania’s Premier Lifestyle Magazine. Our monthly, high-gloss publication offers the region’s most WHIRL MAGAZINE complete nonprofit event coverage, along with engaging editorial content featuring local boutiques, businesses, and restaurants, community leaders, cultural happenings, and professional sports teams. It’s Your WHIRL...are you in?

EDITORIAL CALENDAR

IssuE tHEME Space Reservation* aRt (cr**) street

January 2014 Health & Wellness, Yoga Retreat + Fitness Guide, Winter Travel November 8 November 25 December 23

February 2014 Semi-Annual Event Guide, 2014 Auto Preview, Couples Who Make a Difference, National Heart Month December 9 December 23 January 27

March 2014 Spring Fashion, 13 Under 30, Senior Living Guide W@H SPRING January 3 January 17 February 26

April 2014 Pittsburgh Pirates, Women in Business, The Beauty Book, Green Living February 7 February 21 March 24

May 2014 Pittsburgh Marathon Guide, Summer Travel, Mother’s Day W@H SUMMER March 7 March 21 April 28

June 2014 Father’s Day, Golf Guide, Summer Entertainment, Nonprofit Volunteer Guide April 4 April 18 May 23

July 2014 One WHIRL Yoga Fest Guide, Outdoor Dining, Pittsburgh Vintage Grand Prix Guide May 9 May 23 June 27

August 2014 Semi-Annual Event Guide, Pittsburgh’s 50 Finest June 6 June 20 July 25

September 2014 Fall Fashion, Pittsburgh Steelers, Sewickley Neighborhood Guide, Back to School W@H FALL July 4 July 18 August 27

October 2014 Arts & Entertainment, Cancer Awareness, Nutrition August 8 August 22 September 26

November 2014 The Food Issue, Nonprofit Giving Guide September 5 September 19 October 24

December 2014 The Holiday Issue, Western Pennsylvania’s Largest Last-Minute Gift Guide W@H WINTER October 3 October 17 November 26

January 2015 Health & Wellness, Yoga + Fitness Guide, Winter Travel November 7 November 21 December 22

* Materials for ads produced in-house are due on the space reservation date. ** Denotes camera ready art. W@H Issue will include WHIRL@Home insert.

ADVERTISING RATES

12x 8x 4x 1x IN EVERY ISSUE: Outside Back Cover $4,500 $4,750 $5,000 $5,500 Event Calendar Inside Front Cover $4,000 $4,250 $4,500 $5,000 Event Preview Inside Back Cover $3,500 $3,750 $4,250 $4,750 Arts & Entertainment Full Page $2,850 $3,400 $4,000 $4,500 Food & Restaurants 2/3 Page $2,150 $2,500 $3,000 $3,500 Financial News Corporate Profiles 1/2 Page Full Vertical $1,900 $2,300 $2,750 $3,250 Style, Beauty & Fashion 1/2 Page $1,650 $2,000 $2,500 $3,000 Health & Wellness 1/3 Page $1,075 $1,400 $1,550 $2,000 Sports 1/4 Page $945 $1,200 $1,400 $1,750 Real Estate 1/6 Page $600 $750 $900 $1,150

1/12 Page $300 $400 $500 $600 Please see our Online Media Kit for current rates, stats, • All advertising rates are net. • Insert information and quotes are available upon request. • Guaranteed positioning is available for an extra 15% of cost. • Terms: Net due upon publication. and available opportunities at • Production and design charges are not included in advertising rates. whirlmagazine.com/advertise.

ONE WHIRL YOGA FEST Pittsburgh Vintage Grand Prix Chef’s Best Dish Published twice each year, the WHIRL Wedding Guide provides readers with WHIRL WEDDING GUIDE the region’s most complete guide for wedding planning in Western Pennsylvania, including venues, caterers, rentals, and coverage of real Pittsburgh weddings.

READERSHIP 43,000 WHIRL is always at the top of the list EDITORIAL CALENDAR Press Run/Rate Base 12,000 whenever we ask our local catering guests and our brides where they heard about us.” Issue Space Reservation* aRt (cr**) street — Brian Holupka, Director, Sales & Marketing, “ Pittsburgh Marriott City Center Spring 2014 December 20 January 6 February 10 Fall 2014 July 18 August 8 September 10

WHIRLWEDDINGS.CO Spring 2015 December 19 January 3 February 12 WHIRLWEDDINGS.COM

M ” * Materials for ads produced in-house are due on the space reservation date. ** Denotes camera-ready art.

IN EVERY ISSUE: Wedding Guide

WHIR

Wedding Guide Wedding & Registries The Region’s Most Complete Engagement Rings GUIDE WEDDING WHIRL VendorTHE Directory REGION’S MOST COMPLETE Flowers & Décor L WEDDING GUIDE VENDOR DIRECTORY whirlmagazine.com Gowns & Tuxedos Party Rentals offers the area’s most Stationery complete, searchable, Entertainment

directory of wedding Photography & Venues

retailers and Videography

suppliers. Transportation Catering & Cakes

VOLUME 7 VOLUME

VOLUME 8 20 Romantic Weddings! Top it Off: Gorgeous veils + accessories

Wedding Trends Real Weddings DISPLAY UNTIL JANUARY 31, 2014 Shine bright in brilliant diamond rings 33 DISPLAY UNTIL AUGUST 31, 2013 31 Destination, themed, traditional, Real Western Pennsylvania weddings, + Start Planning: FloralExpert Fantasies Tips & Trends • Diamond Dreams

0 71896 45766 7 Wedding Stories VOLUME 8 $6.95 U.S. 0 71896 45766 modern, country, urban weddings, and complete with information on vendors, VOLUME 7 $6.957 U.S.

more. Plus, ideas for today’s groom! retailers, and planners. The ultimate c1.indd 1 8/29/13 12:42 PM c1.indd 1 wedding resource! 1/31/13 10:50 AM on average, Whirl Wedding READErs ADVERTISING RATES SPEND the following on a wedding: $35,000 on total budget. ad rates 2x 1x $2,300 on gown and accessories. $15,000 on venue, catering, and rentals. Full Page $2,250 $2,550 $1,300 on entertainment. 1/2 Page $1,275 $1,550 $3,000 on live music. $1,100 on DJs. 1/4 Page $775 $1,250 $2,500 on wedding planners. 1/8 Page $425 $650 $1,700 on professional printing services.

Preferred Positions 2x 1x Annually, Whirl Wedding READErs SPEND: $1.7M on professional photographers. Back Cover $4,000 $5,000 $5.1M on indoor plants and fresh flowers. Inside Front Cover $3,500 $4,500 $2.2M on bakery goods. $26M on jewelry. Inside Back Cover $3,000 $4,000 $80.7M on hotels/resorts (honeymooning).

PRODUCTION REQUIREMENTS & CHARGES

width height WHIRL magaSpeciazinel sectionwedding guide Full Page Bleed* 8.5" 11.1875" *All content must fit in trimmed area 8.25"x10.875". To ensure content does not get cut off, WHIRL suggests fitting all content in 7.5"x10" and bleeding only the images to 8.5"x11.1875". Full Page (content area) 7.5" 10" 1/4 page 2/3 Page 4.9444" 10" 1/2 page full 1/2 Page Full Vertical 3.6627” 10” vertical 1/8 page 1/2 Page Vertical 4.9444" 7.375" 1/2 Page Horizontal 7.5” 4.875” 1/8 page 1/3 Page Square 4.9444” 4.875" 1/3 Page Vertical 2.3889" 10" 1/4 Page 3.6627” 4.875” 1/8 Page Horizontal 3.6627” 2.28” 1/6 Page Horizontal 4.9444” 2.375" 1/6 Page Vertical 2.3889” 4.875" 1/12 Page Square 2.3889” 2.375"

ADDITional Advertising Opportunities

BELLYBAND — Promote your message/special offer on a horizontal band that wraps around the magazine. Readers will see your piece first as it will have to be removed before they can read their issue, providing a sense of “just for you.” Advertisements are subject to the approval of the publisher. Publisher reserves the right to reject or omit any advertisement at any time for any reason. Advertisers assume POLY BAG / PRINTED POLYBAG — This option provides the opportunity to responsibility and complete liability for all content in their ad. WHIRL is limited in its liability enclose a direct mail item with the magazine or to print an advertising for errors not to exceed the value/cost of the space occupied by the error. Contracts not message directly on the clear polybag encasing the magazine. completed within a contract year, or any other breach, will be subject to a short rate. — Affix a pre-printed, re-positionable label note to an ad page. AD-STIX Web advertising GATE FOLD COVERS — This can be incorporated on the front or back cover Size File extension of the magazine, resulting in an extra fold-out page. Leaderboard* 728 x 90 px gif, swf, jpg FRENCH DOOR / BARN DOOR — Splits the front cover vertically to half page* 300 x 600 px gif, swf, jpg reveal additional advertising cover when opened. Medium Rectangle* 300 x 250 px gif, swf, jpg BIND-IN/ BLOW-IN / TIPP-IN — Advertising materials can be SMALL SQUARE 125 x 125 px gif, swf, jpg glued in, bound in, or blown in to the magazine. It’s Your Whirl 400 x 800 px gif, png, jpg

Print Production Requirements Any and all requested changes or alterations to All ads must be received in a high-resolution format materials supplied to WHIRL Magazine by an advertiser ACCEPTABLE Files (minimum 300 dpi). WHIRL is not responsible for ads must be in writing and done so in accordance with the TIFF, EPS, and PDF sent without proofs or ads not meeting our advertising deadline. Any and all materials received or All files must be converted to CMYK with electronic specifications. altered after the appropriate closing date will be subject no spot colors. All color ads must be formatted in CMYK color. If to late handling charges. Publisher will not be held liable color matching is critical, a high-quality color match for printing complications which may arise due to receipt MEDIA proof must be supplied. Color proofs can be made by of non-conforming materials. Ads must be submitted on CDs or via e-mail. If WHIRL at a charge. You can request one from your All advertising materials without a request for return the document cannot be readily opened or its advertising representative or by calling 412.431.7888. will be held for three months before disposal. components are substandard, the disc will be Please keep all type and graphics within the live returned. Client will be advised of appropriate * For technical assistance, please contact our art director area of the page to ensure they are not trimmed. production charges that apply if a disc does not at 412.431.7888 or email [email protected]. WHIRL will not be responsible for the trimming of meet specifications. * Ads and advertising materials submitted after the type or graphics outside of the live area. Trim and deadline are subject to a late fee. bleed boxes must be made at the specified size (see EMAIL * Any ad created or altered by whirl is subject to Send all emailed ads to [email protected]. advertising sizes). production charges. See price list below. Please use DropBox, Hightail, or ZIP. We

accept files up to 18 MB. Please include in the Ad design and layout $125 hour ($55 minimum charge, billed in 15-minute increments) subject line of your email the following tag line: Scans up to 8” x 10” $25 each over 8” x 10” $50 each “Advertiser’s name, size of ad, and publication Photo Retouching $125 hour (billed in 15-minute increments) month.” WHIRL is not responsible Color Correction $125 hour (billed in 15-minute increments) for misdirected emails. Color proofing Epson Stylus Pro 4880 $50 each * Rich media accepted, animation length: 15 seconds. File Correction $50 each Color must be in RGB. Indicate exact URL address for Shipping $25 each (shipped FedEx) link, email to [email protected].