family ENTERTAINMENT centre Mall marketing and leasing strategy is changing due to e-commerce, changing shopping habits and over supply of retail space.

Shopper’s behaviour around the world is changing. Online shopping has become an important concern for most traditional shopping malls. But malls are here to stay because people can’t eat off the internet, people can't touch, feel and experience off the internet... FAMILY ENTERTAINMENT INDUSTRY

A BIG MARKET WITH POTENTIAL GROWTH

14.3% 2+Lac. 200% 30% Film, Gaming & The annual growth Top 10 best performing Entertainment CRORE in demand of malls - have now leased sector are expected Currently gaming and more than 30% of the to grow at a CAGR entertainment entertainment for space to film theatres, of 10% and 14.3% market is valued at over the next five entertainment spots respectively Rs 5,240 crore years is estimated and restaurants. at 200% FAMILY ENTERTAINMENT INDUSTRY

A BIG MARKET WITH POTENTIAL GROWTH

NEW GROWING DRIVES TECHNOLOGY YOUNG POPULATION FOOTFALL Latest technology & FECs are effective in drawing younger FECs become a key international brands in families and encourage parents to seek driving factor to boost entertainment sector are taking out exciting yet safe, fun activities for the required footfall for this sector to the next level their children along with teens & adults the other retail space THE IDEA

The idea of adding major Family Entertainment Centres (FECs) in malls have been gaining popularity rapidly over the last few years.

Several new malls have been constructed around the country, with substantial square footage allocated to FECs.

Consumers are spending heavily on F&B and entertainment, even as retail spending is on the backburner. THE FUTURE OF THE TRADITIONAL REALLOCATION 1 MALLS 2 MODEL 3 OF MALL SPACE

80% of the space was retail Various market research studies Will be “more oriented when 20% was show that reallocation of the mall entertainment-oriented than dedicated to food, beverage and space is in the process where over the retail dominated centres mall entertainment, the last point 50% is being dedicated to of the past. being optional in most cases. entertainment, food and beverage. INDOOR ENTERTAINMENT ZONE: MALLS IN TODAY

Malls now-a-days in India houses large indoor entertainment zones. It’s about non-stop fun – the zones occupy approx 30-50 per cent of total mall space, promises to cater to all age groups with cutting edge concepts like virtual indoor gaming, an indoor snow park and fun zones (thematic amusement park equipped with fun rides).” S O I S T H E I D E A O F P O S I T I O N I N G O F F L O R E A L T O W E R S M A L L A S A DEDICATED ENTERTAINMENT MALL P R E S E N T I N G ENTERTAINLAND

N H - 8 , S E C T O R - 8 3 , G U R G A O N ACTUAL PICTURE OF ENTERTAINLAND ACTUAL PICTURE OF ENTERTAINLAND NCR'S FIRST DEDICATED ENTERTAINMENT MALL 1.54 LAC SQ.FT. DEDICATED TO ENTERTAINMENT a family entertainment centre that E-commerce cannot replace anytime in the future. PRIME ENTERTAINMENT PLACES IN DELHI NCR

S.NO. LOCATION ENTERTAINMENT DISTANCE FROM DISTANCE FROM PLACES IFFCO CHOWK, ESSEX FARMS, GURGAON SOUTH DELHI

1. ENTERTAINLAND MULTI-ACTIVITY KIDS ZONE, GAMING SPACES, TOY SHOPS, KIDS 16.4 KMS 34.8 KMS NH-8, SECTOR-83, GURGAON RETAIL STORES, MULTI-ACTIVITY ADULT ZONES, CONCEPT BASED GAMES, ACCESSORIES/SOUVENIR SHOPS, AUDITORIUM/CINEMA/ THEATRE, KIDS PARTY LOUNGE, KIDS LIBRARY, CONCEPT BASED EDUCATION ZONE, FOOD COURT AREA, RESTAURANT SPACES, ETC. 2. Ambience Mall Blu-o, Fun city, I-skate, I-DIG, 9.5 kms 17 kms NH-8, Gurgaon OK Play, Wakkao, X-trov Games

3. Select city Walk, South Delhi Hang Out 20.7 kms 4.2 kms

4. Moments Mall, Kirti Nagar FEC-Funky Kingdom, Playland, Cricket 27 kms 18.8 kms

5. DLF , Noida SKI India, Smaaash, Kool Kids 36.6 kms 17.2 kms

6. Entertainment City A2, Noida Worlds of Wonder, Kidzania 36.9 kms 20.1 kms

7. Unitech Mall, Rohini Adventure Island 36.9 kms 28.6 kms

8. , Noida Extremeee 7D Experience 36.4 kms 18.1 kms

9. Garden Galleria, Noida Play Box 37.4 kms 18.5 kms

10. The Grand Venice Mall, Gondola Rides 63.1 kms 43 kms RIGHT AT THE EDGE WHERE GURGAON & NEW GURGAON MEET ENTERTAINLAND NH-8, SECTOR – 83, GURGAON

8 NH HUDA CITY SARASWATI PUBLIC SCHOOL 88A 10-A CENTRE D 30 DI ROA PATAU AD HERO

RO G ATAUDI 37

P HONDA O

RAJEEV L

CHOWK F

CHOWK C MARKET CITY 40

D O ROA THE BIG ADVANTAGE

DI 36 33 U PATAU 36-A R JUST WALKING 89 43 S

WOODVIEW E

RESIDENCES MEDANTA THE R MEDICITY O GREENOPOLIS 88 DELHI PUBLIC FORTIS A

D DISTANCE FROM 38 -8 SCHOOL HOSPITAL H 42 N ASTER COURT PROPOSED 45 ISBT & ALREADY OPERATIONAL 86 84

METRO HUB 35 S

BHARAT RAM GLOBAL O 53 H

SCHOOL 85 N T 5 STAR HOTEL 54 O 74 A

F

CARNATION R 83 A

71 O 51 R

A ID

D A HYATT REGENCY 75A B ENTERTAINLAND 48 A D 81 82HYATT HILTON REGENCY 72 GARDEN INN D.C DESIGN 75 56 SHRI BALAJI 50 HOSPITAL PVT. LTD SPR & SOHNA -8 ROAD H N 70

81A 69 58 76 66 61

SHRI SHIVAM HOSPITAL BROADWAYS INTERNATIONAL SCHOOL 60 R U IP A 64 IMT J O MANESAR T

HSIDC S

ENTERTAINLAND O H

N H - 8 , S E C T O R - 8 3 , G U R G A O N N T N

O 77 A

P R A L O

W A

A D MAP NOT TO SCALE L

METRO LINE A PRIME RESIDENTIAL BASE IN CLOSE VICINITY

GURGAON'S SOHNA 2031 1 POPULATION 2 PLAN 3 NEW GURGAON

Almost 1,00,000 people are Total Population of Gurgaon is The final development plan of living within 5 km radius and 2,615,963 in 2017 out of which Sohna:2031 has estimated a approximately 2-3 lac housing over 5,00,000 are residing in and total population of 6.4 Lakhs by units are expected to come in around Sohna Road. 2031 living in this location. the next 5-7 years. A PRIME RESIDENTIAL BASE IN CLOSE VICINITY

DEVELOPERS PROJECTS VATIKA Tranquil Heights I Seven Elements BESTECH Sanskriti I Altura I Park view Ananda DLF Ultima I New town heights VIPUL Lavanya SARE HOMES Crescent ParC A PRIME RESIDENTIAL BASE IN CLOSE VICINITY

DEVELOPERS PROJECTS ORRIS Carnation MAPSKO Casa Bella UMANG Monsoon Breeze GODREJ Aria I Godrej 101 I Godrej Icon TULIP Tulip Petals & Tulip Ace CURRENT SCENERIO AFTER E-COMMERCE BOOM

1 2 3 Malls are no longer just Entertainment, food and Entertainment has also shopping destinations but beverages have been moved beyond just are evolving as active identified as two movies, with play zones, hangout places. categories that draw bowling alleys and much crowds to malls, apart more. from shopping. ENTERTAINLAND

VENUE FOR ENTERTAINMENT EVENTS | FAMILY CENTRIC RESTAURANTS | PLACES FOR KIDS DAY OUT | VENUES FOR KIDS BIRTHDAYS | KIDS FASHION STORES | KIDS TOY STORES | MUSEUMS FOR CHILDREN | THEATER FOR PERFORMANCES AND EVENTS | MOVIES | LIVE SHOWS P AINT BALL

UAL IRT G V MIN GA A DV H EN O TU NG U R LI SE E W Y O LE B AL

for hang-out/ fun areas FUN & PLAY TE S C GETS TO H GAD RE STORE

GAME S BO PARLOR S O Y TO K O P R S T O E SH for hang-out/ fun areas SHOPS & STORES for hang-out/ fun areas

ACCESSORIES FOOD COURTS & SOUVENIR OUTLETS

CAFÉ THEME BASED LOUNGES RESTAURANTS

ICE-CREAM PARLORS FOOD & ENTERTAINMENT 4D/3D CIRCUS MOVIES ACTS

PUPPET MUSICAL SHOWS LIGHT SHOWS

THEATRE MAGIC PERFORMANCE SHOWS for hang-out/ fun areas MOVIES & LIVE PERFORMANCES for hang-out/ fun areas

BIRTHDAY FAMILY CELEBRATIONS GATHERINGS

CORPORATE SCHOOL PARTIES EVENTS EVENTS & GATHERINGS THE CONCEPT

DEDICATED ENTERTAINMENT MALL

3 LEVELS OF DEDICATED SPACE CONSISTING OF ONLY FUN AND ENTERTAINMENT ACTIVITIES THE CONCEPT

Glass Structure & atrium

THE STRUCTURE AND ATRIUM OF THE MALL ARE DONE IN GLASS WHICH PROVIDES A FEELING OF OPENNESS & FRESHNESS, MAXIMUM VIEWS & NATURAL LIGHTNING IN THE MALL ENTERTAINMENT zone

GROUND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND ENTERTAINMENT zone

GROUND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND ENTERTAINMENT zone

FIRST FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND ENTERTAINMENT zone

SECOND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND THE CONCEPT

Easy Circulation

THE MIRRORED AND INTER-LINKED PASSAGE OF THE MALL ENABLES MAXIMUM FLOW OF VISITORS THE CONCEPT

PLANNED ZONING

THE ZONING IS DONE IN SUCH A WAY THAT THE CUSTOMER GETS ATTENTION FROM EVERY NOOK AND CORNER IN A VERY SYSTEMATIC WAY THE CONCEPT

FULL OF FUN ATMOSPHERE

AN ATMOSPHERE OF A FUN PLACE IS DEVELOPED DUE TO INTER-LOCKED ORIENTATION AND DIFFERENT AMUSEMENT OPTIONS AT ALL FLOORS G THE ZONING R O U N D F

ANCHOR-018 L O O R

SHOP-017 SHOP -019

SHOP-016 SHOP -020

SHOP-015 SHOP -021

SHOP-014 SHOP -022 UP

SHOP-013 ESCALATOR SHOP-023

SHOP-012 SHOP-024

SHOP-011 SHOP-025

SHOP-010

SHOP -026 DN UP

LIFT LOBBY

ELC ROOM SHOP -027

TOILET SHOP-009

SHOP-008

SHOP-007

SHOP-006 KIOSK SPACE L E

G SHOP-005 E N ACCESSORIES /SOUVENIRSHOPS CONCEPT BASEDGAMES KIDS RETAILSTORES/TOY SHOPS GAMING SPACES LARGE MULTIACTIVITYKIDSZONE D SHOP-004

SHOP-003

SHOP-002

UP

ESCALATOR COMMON AREA SERVICE AREA COMMON ACTIVITYAREA KIOSK AREA FOOD ZONE

ANCHOR-001

EXIT ENTRY THE ZONING FIRST FLOOR 9 1 1 0 2 3 4 1 5 6 7

2 2 2 2 2 - 2 2 2 1 1 1 1 1

R 1 1 1 - - 7 ------2 P O P P P P P P P 1 - H O O P O O O O O O

C H O H T H H H H H H P H S N S S S S S S S H S U A E G I C E R N H O

A T T E R A L U L T A B O N - C U E T S O E U D C 8 R 1 O 1 T - R A R N O L T D A O A C P H L S U A C E C N S A E

N P D U

5 2 4 3 B 0 Y

A

0 9 0 0 B N 1 P 8 1 1 1 B - 0 1 1 - D 0 U 0 - - 0 O 1 P L 1 1 P - 1

P P

-

T O - 7 P -

O F O P O I 6 0 H R T L R O H H 0 H O 1 6 5 4 3 2 0 1 S A - O S H O 1 S 1 1 1 1 1 1 1 S H - P H 1 1 1 1 1 1 1 M S H S ------P 7 O C R C P P P P P P P 1 O H N O N 1 O O O O O O O

H S F A - A

H H H H H H H S E E S S S S S S S P N U D T G R T R E O U T L A I O L S

T O U M T C O C L O E R

LEGEND

LARGE MULTI ACTIVITY KIDS ZONE FOOD ZONE

GAMING SPACES COMMON CIRCULATION AREA

KIDS RETAIL STORES / TOY SHOPS SERVICE AREA

CONCEPT BASED GAMES COMMON AREA

ADULT MULTI-ACTIVITY ZONE TRIPLE HEIGHT GROUND FLOOR AREA S THE ZONING E STORE

STAFF C LOCKERS O KIOSK N 201 D KIOSK AUDIT 202 F L KIOSK ORIUM /CINEMA 203 O O KIOSK 204 R KIOSK 205 CONNECTING SERVICECORRIDOR KIOSK 206 FOOD COURT KIOSK 207

ESCALA DN KIOSK 208 AREA T KIOSK 209 OR &SEA KIOSK 210 TING KIOSK 21 1 FOOD ZONE/KIOSKSEA KIOSK 212 TERRACE TING AREA AREA

DN UP

LIFT LOBBY

ELC ROOM

CUT OUT

TOILET ESCALA L E T G OR CUT OUT E N FOOD ZONE /FOODCOURTAREA KIDS PARTYLOUNGE CONCEPT BASEDEDUCATION ZONE AUDITORIUM /CINEMA EDUCA CONCEPT BASED D TION ZONE UP

CUT OUT

DN

UP TRIPLE HEIGHT GROUNDFLOORAREA COMMON AREA SERVICE AREA COMMON CIRCULATION AREA UP KIDS P ARTY LOUNGE SNAPSHOT

SALEABLE AREA TOWER LEVEL SPACE 1.54 LAC SQ. FT. 3B+G+2 READY-FOR-FIT-OUTS

ENTERTAINMENT ZONE, PARTY AFFLUENT CATCHMENT EASY CIRCULATION AREAS, MINIPLEX/THEATRE/ FROM SURROUNDING OF THE VISITORS/ AUDITORIUM, FOOD & TOWNSHIPS & SUB-CITIES FOOTFALL BEVERAGES ETC.