family ENTERTAINMENT centre Mall marketing and leasing strategy is changing due to e-commerce, changing shopping habits and over supply of retail space.
Shopper’s behaviour around the world is changing. Online shopping has become an important concern for most traditional shopping malls. But malls are here to stay because people can’t eat off the internet, people can't touch, feel and experience off the internet... FAMILY ENTERTAINMENT INDUSTRY
A BIG MARKET WITH POTENTIAL GROWTH
14.3% 2+Lac. 200% 30% Film, Gaming & The annual growth Top 10 best performing Entertainment CRORE in demand of malls - have now leased sector are expected Currently gaming and more than 30% of the to grow at a CAGR entertainment entertainment for space to film theatres, of 10% and 14.3% market is valued at over the next five entertainment spots respectively Rs 5,240 crore years is estimated and restaurants. at 200% FAMILY ENTERTAINMENT INDUSTRY
A BIG MARKET WITH POTENTIAL GROWTH
NEW GROWING DRIVES TECHNOLOGY YOUNG POPULATION FOOTFALL Latest technology & FECs are effective in drawing younger FECs become a key international brands in families and encourage parents to seek driving factor to boost entertainment sector are taking out exciting yet safe, fun activities for the required footfall for this sector to the next level their children along with teens & adults the other retail space THE IDEA
The idea of adding major Family Entertainment Centres (FECs) in malls have been gaining popularity rapidly over the last few years.
Several new malls have been constructed around the country, with substantial square footage allocated to FECs.
Consumers are spending heavily on F&B and entertainment, even as retail spending is on the backburner. THE FUTURE OF THE TRADITIONAL REALLOCATION 1 MALLS 2 MODEL 3 OF MALL SPACE
80% of the space was retail Various market research studies Will be “more oriented when 20% was show that reallocation of the mall entertainment-oriented than dedicated to food, beverage and space is in the process where over the retail dominated centres mall entertainment, the last point 50% is being dedicated to of the past. being optional in most cases. entertainment, food and beverage. INDOOR ENTERTAINMENT ZONE: MALLS IN INDIA TODAY
Malls now-a-days in India houses large indoor entertainment zones. It’s about non-stop fun – the zones occupy approx 30-50 per cent of total mall space, promises to cater to all age groups with cutting edge concepts like virtual indoor gaming, an indoor snow park and fun zones (thematic amusement park equipped with fun rides).” S O I S T H E I D E A O F P O S I T I O N I N G O F F L O R E A L T O W E R S M A L L A S A DEDICATED ENTERTAINMENT MALL P R E S E N T I N G ENTERTAINLAND
N H - 8 , S E C T O R - 8 3 , G U R G A O N ACTUAL PICTURE OF ENTERTAINLAND ACTUAL PICTURE OF ENTERTAINLAND DELHI NCR'S FIRST DEDICATED ENTERTAINMENT MALL 1.54 LAC SQ.FT. DEDICATED TO ENTERTAINMENT a family entertainment centre that E-commerce cannot replace anytime in the future. PRIME ENTERTAINMENT PLACES IN DELHI NCR
S.NO. LOCATION ENTERTAINMENT DISTANCE FROM DISTANCE FROM PLACES IFFCO CHOWK, ESSEX FARMS, GURGAON SOUTH DELHI
1. ENTERTAINLAND MULTI-ACTIVITY KIDS ZONE, GAMING SPACES, TOY SHOPS, KIDS 16.4 KMS 34.8 KMS NH-8, SECTOR-83, GURGAON RETAIL STORES, MULTI-ACTIVITY ADULT ZONES, CONCEPT BASED GAMES, ACCESSORIES/SOUVENIR SHOPS, AUDITORIUM/CINEMA/ THEATRE, KIDS PARTY LOUNGE, KIDS LIBRARY, CONCEPT BASED EDUCATION ZONE, FOOD COURT AREA, RESTAURANT SPACES, ETC. 2. Ambience Mall Blu-o, Fun city, I-skate, I-DIG, 9.5 kms 17 kms NH-8, Gurgaon OK Play, Wakkao, X-trov Games
3. Select city Walk, South Delhi Hang Out 20.7 kms 4.2 kms
4. Moments Mall, Kirti Nagar FEC-Funky Kingdom, Playland, Cricket 27 kms 18.8 kms
5. DLF Mall of India, Noida SKI India, Smaaash, Kool Kids 36.6 kms 17.2 kms
6. Entertainment City A2, Noida Worlds of Wonder, Kidzania 36.9 kms 20.1 kms
7. Unitech Metro Walk Mall, Rohini Adventure Island 36.9 kms 28.6 kms
8. The Great India Place, Noida Extremeee 7D Experience 36.4 kms 18.1 kms
9. Garden Galleria, Noida Play Box 37.4 kms 18.5 kms
10. The Grand Venice Mall, Greater Noida Gondola Rides 63.1 kms 43 kms RIGHT AT THE EDGE WHERE GURGAON & NEW GURGAON MEET ENTERTAINLAND NH-8, SECTOR – 83, GURGAON
8 NH HUDA CITY SARASWATI PUBLIC SCHOOL 88A 10-A CENTRE D 30 DI ROA PATAU AD HERO
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DI 36 33 U PATAU 36-A R JUST WALKING 89 43 S
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D DISTANCE FROM 38 -8 SCHOOL HOSPITAL H 42 N ASTER COURT PROPOSED 45 ISBT & ALREADY OPERATIONAL 86 84
METRO HUB 35 S
BHARAT RAM GLOBAL O 53 H
SCHOOL 85 N T 5 STAR HOTEL 54 O 74 A
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CARNATION R 83 A
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D A HYATT REGENCY 75A B ENTERTAINLAND 48 A D 81 82HYATT HILTON REGENCY 72 GARDEN INN D.C DESIGN 75 56 SHRI BALAJI 50 HOSPITAL PVT. LTD SPR & SOHNA -8 ROAD H N 70
81A 69 58 76 66 61
SHRI SHIVAM HOSPITAL BROADWAYS INTERNATIONAL SCHOOL 60 R U IP A 64 IMT J O MANESAR T
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METRO LINE A PRIME RESIDENTIAL BASE IN CLOSE VICINITY
GURGAON'S SOHNA 2031 1 POPULATION 2 PLAN 3 NEW GURGAON
Almost 1,00,000 people are Total Population of Gurgaon is The final development plan of living within 5 km radius and 2,615,963 in 2017 out of which Sohna:2031 has estimated a approximately 2-3 lac housing over 5,00,000 are residing in and total population of 6.4 Lakhs by units are expected to come in around Sohna Road. 2031 living in this location. the next 5-7 years. A PRIME RESIDENTIAL BASE IN CLOSE VICINITY
DEVELOPERS PROJECTS VATIKA Tranquil Heights I Seven Elements BESTECH Sanskriti I Altura I Park view Ananda DLF Ultima I New town heights VIPUL Lavanya SARE HOMES Crescent ParC A PRIME RESIDENTIAL BASE IN CLOSE VICINITY
DEVELOPERS PROJECTS ORRIS Carnation MAPSKO Casa Bella UMANG Monsoon Breeze GODREJ Aria I Godrej 101 I Godrej Icon TULIP Tulip Petals & Tulip Ace CURRENT SCENERIO AFTER E-COMMERCE BOOM
1 2 3 Malls are no longer just Entertainment, food and Entertainment has also shopping destinations but beverages have been moved beyond just are evolving as active identified as two movies, with play zones, hangout places. categories that draw bowling alleys and much crowds to malls, apart more. from shopping. ENTERTAINLAND
VENUE FOR ENTERTAINMENT EVENTS | FAMILY CENTRIC RESTAURANTS | PLACES FOR KIDS DAY OUT | VENUES FOR KIDS BIRTHDAYS | KIDS FASHION STORES | KIDS TOY STORES | MUSEUMS FOR CHILDREN | THEATER FOR PERFORMANCES AND EVENTS | MOVIES | LIVE SHOWS P AINT BALL
UAL IRT G V MIN GA A DV H EN O TU NG U R LI SE E W Y O LE B AL
for hang-out/ fun areas FUN & PLAY TE S C GETS TO H GAD RE STORE
GAME S BO PARLOR S O Y TO K O P R S T O E SH for hang-out/ fun areas SHOPS & STORES for hang-out/ fun areas
ACCESSORIES FOOD COURTS & SOUVENIR OUTLETS
CAFÉ THEME BASED LOUNGES RESTAURANTS
ICE-CREAM PARLORS FOOD & ENTERTAINMENT 4D/3D CIRCUS MOVIES ACTS
PUPPET MUSICAL SHOWS LIGHT SHOWS
THEATRE MAGIC PERFORMANCE SHOWS for hang-out/ fun areas MOVIES & LIVE PERFORMANCES for hang-out/ fun areas
BIRTHDAY FAMILY CELEBRATIONS GATHERINGS
CORPORATE SCHOOL PARTIES EVENTS EVENTS & GATHERINGS THE CONCEPT
DEDICATED ENTERTAINMENT MALL
3 LEVELS OF DEDICATED SPACE CONSISTING OF ONLY FUN AND ENTERTAINMENT ACTIVITIES THE CONCEPT
Glass Structure & atrium
THE STRUCTURE AND ATRIUM OF THE MALL ARE DONE IN GLASS WHICH PROVIDES A FEELING OF OPENNESS & FRESHNESS, MAXIMUM VIEWS & NATURAL LIGHTNING IN THE MALL ENTERTAINMENT zone
GROUND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND ENTERTAINMENT zone
GROUND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND ENTERTAINMENT zone
FIRST FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND ENTERTAINMENT zone
SECOND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND THE CONCEPT
Easy Circulation
THE MIRRORED AND INTER-LINKED PASSAGE OF THE MALL ENABLES MAXIMUM FLOW OF VISITORS THE CONCEPT
PLANNED ZONING
THE ZONING IS DONE IN SUCH A WAY THAT THE CUSTOMER GETS ATTENTION FROM EVERY NOOK AND CORNER IN A VERY SYSTEMATIC WAY THE CONCEPT
FULL OF FUN ATMOSPHERE
AN ATMOSPHERE OF A FUN PLACE IS DEVELOPED DUE TO INTER-LOCKED ORIENTATION AND DIFFERENT AMUSEMENT OPTIONS AT ALL FLOORS G THE ZONING R O U N D F
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ELC ROOM SHOP -027
TOILET SHOP-009
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ADULT MULTI-ACTIVITY ZONE TRIPLE HEIGHT GROUND FLOOR AREA S THE ZONING E STORE
STAFF C LOCKERS O KIOSK N 201 D KIOSK AUDIT 202 F L KIOSK ORIUM /CINEMA 203 O O KIOSK 204 R KIOSK 205 CONNECTING SERVICECORRIDOR KIOSK 206 FOOD COURT KIOSK 207
ESCALA DN KIOSK 208 AREA T KIOSK 209 OR &SEA KIOSK 210 TING KIOSK 21 1 FOOD ZONE/KIOSKSEA KIOSK 212 TERRACE TING AREA AREA
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TOILET ESCALA L E T G OR CUT OUT E N FOOD ZONE /FOODCOURTAREA KIDS PARTYLOUNGE CONCEPT BASEDEDUCATION ZONE AUDITORIUM /CINEMA EDUCA CONCEPT BASED D TION ZONE UP
CUT OUT
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UP TRIPLE HEIGHT GROUNDFLOORAREA COMMON AREA SERVICE AREA COMMON CIRCULATION AREA UP KIDS P ARTY LOUNGE SNAPSHOT
SALEABLE AREA TOWER LEVEL SPACE 1.54 LAC SQ. FT. 3B+G+2 READY-FOR-FIT-OUTS
ENTERTAINMENT ZONE, PARTY AFFLUENT CATCHMENT EASY CIRCULATION AREAS, MINIPLEX/THEATRE/ FROM SURROUNDING OF THE VISITORS/ AUDITORIUM, FOOD & TOWNSHIPS & SUB-CITIES FOOTFALL BEVERAGES ETC.