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Floreal Tower family ENTERTAINMENT centre Mall marketing and leasing strategy is changing due to e-commerce, changing shopping habits and over supply of retail space. Shopper’s behaviour around the world is changing. Online shopping has become an important concern for most traditional shopping malls. But malls are here to stay because people can’t eat off the internet, people can't touch, feel and experience off the internet... FAMILY ENTERTAINMENT INDUSTRY A BIG MARKET WITH POTENTIAL GROWTH 14.3% 2+Lac. 200% 30% Film, Gaming & The annual growth Top 10 best performing Entertainment CRORE in demand of malls - have now leased sector are expected Currently gaming and more than 30% of the to grow at a CAGR entertainment entertainment for space to film theatres, of 10% and 14.3% market is valued at over the next five entertainment spots respectively Rs 5,240 crore years is estimated and restaurants. at 200% FAMILY ENTERTAINMENT INDUSTRY A BIG MARKET WITH POTENTIAL GROWTH NEW GROWING DRIVES TECHNOLOGY YOUNG POPULATION FOOTFALL Latest technology & FECs are effective in drawing younger FECs become a key international brands in families and encourage parents to seek driving factor to boost entertainment sector are taking out exciting yet safe, fun activities for the required footfall for this sector to the next level their children along with teens & adults the other retail space THE IDEA The idea of adding major Family Entertainment Centres (FECs) in malls have been gaining popularity rapidly over the last few years. Several new malls have been constructed around the country, with substantial square footage allocated to FECs. Consumers are spending heavily on F&B and entertainment, even as retail spending is on the backburner. THE FUTURE OF THE TRADITIONAL REALLOCATION 1 MALLS 2 MODEL 3 OF MALL SPACE 80% of the space was retail Various market research studies Will be “more oriented when 20% was show that reallocation of the mall entertainment-oriented than dedicated to food, beverage and space is in the process where over the retail dominated centres mall entertainment, the last point 50% is being dedicated to of the past. being optional in most cases. entertainment, food and beverage. INDOOR ENTERTAINMENT ZONE: MALLS IN INDIA TODAY Malls now-a-days in India houses large indoor entertainment zones. It’s about non-stop fun – the zones occupy approx 30-50 per cent of total mall space, promises to cater to all age groups with cutting edge concepts like virtual indoor gaming, an indoor snow park and fun zones (thematic amusement park equipped with fun rides).” S O I S T H E I D E A O F P O S I T I O N I N G O F F L O R E A L T O W E R S M A L L A S A DEDICATED ENTERTAINMENT MALL P R E S E N T I N G ENTERTAINLAND N H - 8 , S E C T O R - 8 3 , G U R G A O N ACTUAL PICTURE OF ENTERTAINLAND ACTUAL PICTURE OF ENTERTAINLAND DELHI NCR'S FIRST DEDICATED ENTERTAINMENT MALL 1.54 LAC SQ.FT. DEDICATED TO ENTERTAINMENT a family entertainment centre that E-commerce cannot replace anytime in the future. PRIME ENTERTAINMENT PLACES IN DELHI NCR S.NO. LOCATION ENTERTAINMENT DISTANCE FROM DISTANCE FROM PLACES IFFCO CHOWK, ESSEX FARMS, GURGAON SOUTH DELHI 1. ENTERTAINLAND MULTI-ACTIVITY KIDS ZONE, GAMING SPACES, TOY SHOPS, KIDS 16.4 KMS 34.8 KMS NH-8, SECTOR-83, GURGAON RETAIL STORES, MULTI-ACTIVITY ADULT ZONES, CONCEPT BASED GAMES, ACCESSORIES/SOUVENIR SHOPS, AUDITORIUM/CINEMA/ THEATRE, KIDS PARTY LOUNGE, KIDS LIBRARY, CONCEPT BASED EDUCATION ZONE, FOOD COURT AREA, RESTAURANT SPACES, ETC. 2. Ambience Mall Blu-o, Fun city, I-skate, I-DIG, 9.5 kms 17 kms NH-8, Gurgaon OK Play, Wakkao, X-trov Games 3. Select city Walk, South Delhi Hang Out 20.7 kms 4.2 kms 4. Moments Mall, Kirti Nagar FEC-Funky Kingdom, Playland, Cricket 27 kms 18.8 kms 5. DLF Mall of India, Noida SKI India, Smaaash, Kool Kids 36.6 kms 17.2 kms 6. Entertainment City A2, Noida Worlds of Wonder, Kidzania 36.9 kms 20.1 kms 7. Unitech Metro Walk Mall, Rohini Adventure Island 36.9 kms 28.6 kms 8. The Great India Place, Noida Extremeee 7D Experience 36.4 kms 18.1 kms 9. Garden Galleria, Noida Play Box 37.4 kms 18.5 kms 10. The Grand Venice Mall, Greater Noida Gondola Rides 63.1 kms 43 kms RIGHT AT THE EDGE WHERE GURGAON & NEW GURGAON MEET ENTERTAINLAND NH-8, SECTOR – 83, GURGAON 8 NH HUDA CITY SARASWATI PUBLIC SCHOOL 88A 10-A CENTRE D 30 DI ROA PATAU AD HERO RO G ATAUDI 37 P HONDA O RAJEEV L CHOWK F CHOWK C MARKET CITY 40 ROAD THE BIG ADVANTAGE O DI 36 33 U PATAU 36-A R JUST WALKING 89 43 S WOODVIEW E RESIDENCES MEDANTA THE R O MEDICITY GREENOPOLIS 88 DELHI PUBLIC FORTIS A D DISTANCE FROM 38 -8 SCHOOL HOSPITAL H 42 N ASTER COURT PROPOSED 45 ISBT & ALREADY OPERATIONAL 86 84 METRO HUB 35 S BHARAT RAM GLOBAL O 53 H SCHOOL 85 N T 5 STAR HOTEL 54 O 74 A F CARNATION R 83 A 71 O 51 R A ID D A HYATT REGENCY 75A B ENTERTAINLAND 48 A D 81 82HYATT HILTON REGENCY 72 GARDEN INN D.C DESIGN 75 56 SHRI BALAJI 50 HOSPITAL PVT. LTD SPR & SOHNA -8 ROAD H N 70 81A 69 58 76 66 61 SHRI SHIVAM HOSPITAL BROADWAYS INTERNATIONAL SCHOOL 60 R U IP A 64 IMT J O MANESAR T HSIDC S ENTERTAINLAND O H N H - 8 , S E C T O R - 8 3 , G U R G A O N N T N O 77 A P R A L O W A A D MAP NOT TO SCALE L METRO LINE A PRIME RESIDENTIAL BASE IN CLOSE VICINITY GURGAON'S SOHNA 2031 1 POPULATION 2 PLAN 3 NEW GURGAON Almost 1,00,000 people are Total Population of Gurgaon is The final development plan of living within 5 km radius and 2,615,963 in 2017 out of which Sohna:2031 has estimated a approximately 2-3 lac housing over 5,00,000 are residing in and total population of 6.4 Lakhs by units are expected to come in around Sohna Road. 2031 living in this location. the next 5-7 years. A PRIME RESIDENTIAL BASE IN CLOSE VICINITY DEVELOPERS PROJECTS VATIKA Tranquil Heights I Seven Elements BESTECH Sanskriti I Altura I Park view Ananda DLF Ultima I New town heights VIPUL Lavanya SARE HOMES Crescent ParC A PRIME RESIDENTIAL BASE IN CLOSE VICINITY DEVELOPERS PROJECTS ORRIS Carnation MAPSKO Casa Bella UMANG Monsoon Breeze GODREJ Aria I Godrej 101 I Godrej Icon TULIP Tulip Petals & Tulip Ace CURRENT SCENERIO AFTER E-COMMERCE BOOM 1 2 3 Malls are no longer just Entertainment, food and Entertainment has also shopping destinations but beverages have been moved beyond just are evolving as active identified as two movies, with play zones, hangout places. categories that draw bowling alleys and much crowds to malls, apart more. from shopping. ENTERTAINLAND VENUE FOR ENTERTAINMENT EVENTS | FAMILY CENTRIC RESTAURANTS | PLACES FOR KIDS DAY OUT | VENUES FOR KIDS BIRTHDAYS | KIDS FASHION STORES | KIDS TOY STORES | MUSEUMS FOR CHILDREN | THEATER FOR PERFORMANCES AND EVENTS | MOVIES | LIVE SHOWS T ADVENTURE AIN P L HOUSE BAL L A U G T IN IR M V A G G N I Y L E W L L O A B / forfun hang-out areas FUN & PLAY GADGETS STORE T S EC TO H RE OY T P GA O ME SH PAR S LO B R O S T O O K R S E for hang-out fun areas / SHOPS & STORES for hang-out/ fun areas ACCESSORIES FOOD COURTS & SOUVENIR OUTLETS CAFÉ THEME BASED LOUNGES RESTAURANTS ICE-CREAM PARLORS FOOD & ENTERTAINMENT 4D/3D CIRCUS MOVIES ACTS PUPPET MUSICAL SHOWS LIGHT SHOWS THEATRE MAGIC PERFORMANCE SHOWS for hang-out/ fun areas MOVIES & LIVE PERFORMANCES for hang-out/ fun areas BIRTHDAY FAMILY CELEBRATIONS GATHERINGS CORPORATE SCHOOL PARTIES EVENTS EVENTS & GATHERINGS THE CONCEPT DEDICATED ENTERTAINMENT MALL 3 LEVELS OF DEDICATED SPACE CONSISTING OF ONLY FUN AND ENTERTAINMENT ACTIVITIES THE CONCEPT Glass Structure & atrium THE STRUCTURE AND ATRIUM OF THE MALL ARE DONE IN GLASS WHICH PROVIDES A FEELING OF OPENNESS & FRESHNESS, MAXIMUM VIEWS & NATURAL LIGHTNING IN THE MALL ENTERTAINMENT zone GROUND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND ENTERTAINMENT zone GROUND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND ENTERTAINMENT zone FIRST FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND ENTERTAINMENT zone SECOND FLOOR VIEW ACTUAL PICTURE OF ENTERTAINLAND THE CONCEPT Easy Circulation THE MIRRORED AND INTER-LINKED PASSAGE OF THE MALL ENABLES MAXIMUM FLOW OF VISITORS THE CONCEPT PLANNED ZONING THE ZONING IS DONE IN SUCH A WAY THAT THE CUSTOMER GETS ATTENTION FROM EVERY NOOK AND CORNER IN A VERY SYSTEMATIC WAY THE CONCEPT FULL OF FUN ATMOSPHERE AN ATMOSPHERE OF A FUN PLACE IS DEVELOPED DUE TO INTER-LOCKED ORIENTATION AND DIFFERENT AMUSEMENT OPTIONS AT ALL FLOORS G THE ZONING R O U N D F ANCHOR-018 L O O R SHOP-017 SHOP -019 SHOP-016 SHOP -020 SHOP-015 SHOP -021 SHOP-014 SHOP -022 UP SHOP-013 ESCALATOR SHOP-023 SHOP-012 SHOP-024 SHOP-011 SHOP-025 SHOP-010 SHOP -026 DN UP LIFT LOBBY ELC ROOM SHOP -027 TOILET SHOP-009 SHOP-008 SHOP-007 SHOP-006 KIOSK SPACE L E G SHOP-005 E N ACCESSORIES /SOUVENIRSHOPS CONCEPT BASEDGAMES KIDS RETAILSTORES/TOY SHOPS GAMING SPACES LARGE MULTIACTIVITYKIDSZONE D SHOP-004 SHOP-003 SHOP-002 UP ESCALATOR COMMON AREA SERVICE AREA COMMON ACTIVITYAREA KIOSK AREA FOOD ZONE ANCHOR-001 EXIT ENTRY F THE ZONING I DN R UP S T F L O O R LARGE FORMAT ANCHOR-118 ANCHOR- 119 STORE - 117 SHOP- 120 SHOP-116 SHOP-115 SHOP- 121 SHOP- 122 SHOP-114 UP ESCALATOR SHOP-113 SHOP- 123 SHOP-112 SHOP-124 SHOP-111 SHOP-125 SHOP-110 SHOP-126 DN UP LIFT LOBBY ELC ROOM SHHOOP-1P2-7127 TOILET SHOP-109 SHOP-108 ESCALATOR SHOP-107 DN L SHOP-106 E G E N ADULT MULTI-ACTIVITY ZONE CONCEPT BASEDGAMES KIDS RETAILSTORES/TOY SHOPS GAMING SPACES LARGE MULTIACTIVITYKIDSZONE D SHOP-105 SHOP-104 SHOP-103 SHOP-102 ESCALATOR DN UP CUT OUT UP TRIPLE HEIGHT GROUNDFLOORAREA COMMON AREA SERVICE AREA COMMON CIRCULATION AREA FOOD ZONE CUT-OUT ANCHOR- 101A DOUBLE HEIGHT ENTRANCE ANCHOR- 101 B S THE ZONING E STORE STAFF C LOCKERS O KIOSK N 201 D KIOSK AUDIT 202 F L KIOSK ORIUM /CINEMA 203 O O KIOSK 204 R KIOSK 205 CONNECTING SERVICECORRIDOR KIOSK 206 FOOD COURT KIOSK 207 ESCALA DN KIOSK 208 AREA T KIOSK 209 OR &SEA KIOSK 210 TING KIOSK 21 1 FOOD ZONE/KIOSKSEA KIOSK 212 TERRACE TING AREA AREA DN UP LIFT LOBBY ELC ROOM CUT OUT TOILET ESCALA L E T G OR CUT OUT E N FOOD ZONE /FOODCOURTAREA KIDS PARTYLOUNGE CONCEPT BASEDEDUCATION ZONE AUDITORIUM /CINEMA EDUCA CONCEPT BASED D TION ZONE UP CUT OUT DN UP TRIPLE HEIGHT GROUNDFLOORAREA COMMON AREA SERVICE AREA COMMON CIRCULATION AREA UP KIDS P ARTY LOUNGE SNAPSHOT SALEABLE AREA TOWER LEVEL SPACE 1.54 LAC SQ.
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