Otterbox Learning the Otterbox Brand the Otterbox Brand

OtterBox Learning The OtterBox Brand The OtterBox Brand WELCOME! • Hi, and thanks for taking the time to become an OtterBox expert! This lesson will touch on the company’s history, our mission and who our users are. • Pay special attention to the INSIDER TIPSand USER PROFILES peppered throughout the training for insights that will help you build your expertise. • Let’s get started! The OtterBox Brand WHY OTTERS? • It all started in 1998 with an idea to create a box that could protect electronic devices. We were inspired by the protective nature of an otter's fur, as well as their playful and creative spirit. And like the saying goes, the rest is history! The OtterBox Brand MOST TRUSTED CASE • OtterBox is built on the fundamentals of hard work, innovation and perseverance, and remains the #1 Most Trusted case for smartphones in the U.S. and Canada. As a team, we're a fun, creative bunch who like to work hard and play hard — just like our animal namesake. The OtterBox Brand OTTERBOX TO THE RESCUE! • Let’s face it: Everyone has dropped, stepped on, sat on, thrown or done something similar to damage their device. It’s inevitable in today’s technology-driven world. • And, because all of us at OtterBox have been there, our cases are dedicated to the spontaneous and adventurous people whose devices need protecting (if only from their owners). The OtterBox Brand Tested By Us and Built for You • We work to ensure that every device gets ultimate OtterBox protection. Expertise in engineering meets a rigorous testing process that creates cases able to withstand drops, slides, skids, bumps and more. • After all the tests are run and our products are made, what matters most is how consumers feel about the work we put into every product. Our certification seal shows that every case features OtterBox-tested protection you can trust. Every case is designed to take on anything – tested by us and built for you. The OtterBox Brand CERTIFIED DROP + PROTECTION • At OtterBox, we use a rigorous testing process that ensures our cases can withstand drops, tumbles, skids and more. Every product design goes through a minimum of 24 tests, accounting for over 238 hours testing. This process has resulted in more than 300 patents. • Once a case design is tough enough to withstand this process, it earns the OtterBox Certified Drop + Protection seal. This seal represents the ultimate OtterBox- tested protection you can trust. The OtterBox Brand WHO USES OTTERBOX? • Our core users are people who need a device safety net for their busy lives. These people are looking to simplify, stylize and power their lives, because OTTERBOX IS MORE THAN JUST PHONE PROTECTION. IT’S A LIFESTYLE. The OtterBox Brand LANDMARK INNOVATIONS • The OtterBox Defender Series is our most iconic product. It was the first smartphone product to popularize the idea of “protective cases” by offering complete, test-proven protection against drops, dust and scratches. • It has since become the industry’s gold standard for quality, functionality and protection. The OtterBox Brand SERIES OVERVIEW • We offer cases and other accessories for a wide range of smartphones and tablets for several manufacturers, including Apple, Motorola, Nokia, Samsung, Blackberry, LG, Amazon, Sony and HTC. Products are segmented into different series to fit specific customer needs. In this learning experience, we’re focusing on seven of them: – DEFENDER SERIES – COMMUTER SERIES – SYMMETRY SERIES – RESURGENCE – STRADA – ALPHA GLASS – AGILITY The OtterBox Brand LET'S REVIEW • Here’s a quick review of key takeaways from this lesson: – OtterBox is the #1 Most Trusted case for smartphones in the U.S. and Canada – The Defender Series is the gold standard for rugged case protection – OtterBox cases offer Certified Drop + Protection – Cases go through 24+ tests and 238+ hours of testing to ensure they're ready for you OtterBox Products OtterBox Products WHAT'S YOUR PROTECTION LEVEL? • In the last lesson, you learned that OtterBox divides its products into different series, each designed to meet specific needs. This lesson will delve deeper into what sets these series apart, how to best match needs with solutions, and what level of protection users can expect from their cases. The OtterBox Brand BEYOND SMARTPHONES • While OtterBox is best known for protecting smartphones, it’s also crucial to know that our products are also key necessities for all mobile devices, such as the iPad. In fact, we have conducted multiple case studies on the effectiveness and importance of tablet protection. OtterBox Products DEFENDER SERIES: INTRO • When it comes to rugged protection, the Defender Series is about as good as it gets. This is the case that put OtterBox on the map as the industry’s gold standard for quality and performance. – Triple-layer defense: inner shell, outer cover and touchscreen protector – Screen protection: built in to keep your brilliant display flawless – Port covers: stop dirt, dust and lint from getting into jacks and ports – Holster: works as a belt clip and a hands- free kickstand OtterBox Products DEFENDER SERIES: PROFILES • USER PROFILE: Recommend the Defender Series to those solely focused on protection, like military personnel, outdoor adventure-seekers, parents with small children and those who don’t want to experience a broken phone again. • PHONE PROFILE: Available for Apple, Samsung, Blackberry, Motorola, HTC, Sony and LG phones OtterBox Products COMMUTER SERIES: INTRO • The Commuter Series offers quality protection in a sleek package. These cases are designed for customers who need protection from everyday bumps and bruises. – Slim design: sleek profile easily slips into pockets and purses – Dual-layer: soft inner and hard outer layers absorb and deflect impacts – Port covers: block out dust, dirt and pocket lint OtterBox Products COMMUTER SERIES: PROFILES • USER PROFILE: Wants a slim protective case that isn’t too bulky and doesn’t want a built-in screen protector. They just need a case that will get the job done. • PHONE PROFILE: Available for, Apple, Samsung, Motorola, HTC, and LG phones. OtterBox Products RESURGENCE: INTRO • Resurgence is the battery case that protects your phone and delivers more than twice the battery capacity. – Power: more than 2x battery capacity – Protection: military-rated drop defense – Slim profile: sleek design slips into pockets and purses – Premium finish: soft-touch metallic paint – Auto-stop charge: saves power for later – High-speed charge: gets your phone up and running in a flash OtterBox Products RESURGENCE: PROFILES • USER PROFILE: For those who want the best protection without losing style, along with advanced features like charge technology. • PHONE PROFILE: Available for iPhone 5/5s and iPhone 6/6s. OtterBox Products SYMMETRY SERIES: INTRO • With the OtterBox Symmetry Series, you don’t have to choose between a protective case and a stylish one. Symmetry Series lets you choose from a wide array of colors and graphics. – Stylish designs: choose from an array of colors – Slim profile: sleek design slips easily into pockets and purses – Screen bumper: raised, beveled edge helps protect touchscreen – Easy installation: one-piece design slips on and off in a flash OtterBox Products SYMMETRY SERIES: MY SYMMETRY • With MySymmetry, customers will get slim protection with a customizable style that you can switch up as much as you like. – Clear case back: show off your device or customize with Swappable Design Inserts – Swappable Design Inserts: choose from an array of colorful designs available on otterbox.com – Slim design: slips easily in pockets and purses – Screen bumper: raised, beveled edge helps protect the touchscreen – Easy installation: one-piece design slips on and off in a flash OtterBox Products SYMMETRY SERIES: PROFILES • USER PROFILE: Recommend the Symmetry Series to young adults, students and business people who want style with added everyday protection. • PHONE PROFILE: Available for Apple and Samsung products. OtterBox Products STRADA SERIES: INTRO • The Strada Seires is the only leather smartphone case backed with certified drop protection by OtterBox. Featuring a book-style cover and Certified Drop + Protection, the Strada cradles your device, protecting it from drop and shock impacts. – Genuine leather: stylish, protective and soft to the touch – Slim profile: sleek design slips easily into pockets and purses – Leather folio: folds over touchscreen for added protection – Cardholder: vertical slot secures card or cash – Magnetic latch: secures folio in both closed and open positions OtterBox Products STRADA SERIES: PROFILES • USER PROFILE: Recommend the Strada Series to experienced professionals and recent graduates who will appreciate well-crafted style and everyday protection. • PHONE PROFILE: Available for Apple and Samsung products. OtterBox Products AGILITY SERIES: INTRO • The advanced Agility tablet system protects your tablet while adapting for optimum use everywhere you go. Protect, mount and use your tablet everywhere. – Agility Power Base charges three devices simultaneously – Agility Dock allows for set up on desks, nightstands and more – Agility Wall Mount secures tablets onto vertical surfaces – Agility Folio covers your touchscreen – Agility Keyboard Portfolio includes an integrated Bluetooth keyboard for iPad Air and Air 2 OtterBox Products AGILITY SERIES: PROFILES • USER PROFILE: For those hectic households or flexible adopters who need versatility and protection from everyday life • TABLET PROFILE: Available for Apple tablets OtterBox

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