Leading Partners for Ohio’s $46 Billion Tourism Industry Tourism is an Economic Driver
Record number of visits to Ohio: 222 Million
Visitor Spending in Ohio: 39% increase since 2010 Tourism Supported Jobs:
$ billion 46 $44 $38 429,000 $32 Up from 427,000 in 2016
2010 2013 2017 Record Ohio Visits!
million 222 222 212 200
2014 2016 2018 Record Visitor Spending!
$46 $46 billion $44
$43
2016 2017 2018
Ohio. Find It Here. Part of Ohio Development Services Agency
Lt. Governor Jon Governor Mike DeWine Director Lydia Mihalik Husted #OhioFindItHere
Creating a positive image of Ohio and increasing visits to our state shore joy. photographic style
• Photography focuses on the emotional connection between people while experiencing Ohio.
• The images we capture should:
ü Be unexpected and surprising ü Feel candid and spontaneous ü Illustrate an emotional experience
Marblehead Lighthouse in Marblehead 2019
Ohio. Find It Here. in Ohio and every state around us Digital Ads Ohio.FindItHere /OhioFindItHere /OhioFindItHere
89,000 followers 247,000 followers 43,000 followers Heritage Tourism
The National Trust for Historic Preservation in the United States defines heritage tourism as "traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past", and "heritage tourism can include cultural, historic and natural resources".
Guns, Presidents, Bones, Airplanes, Space Ships
Contributing to Ohio’s $46 billion Tourism Industry
+ Ohio Presidential Trail • Created in Partnership with Ohio History Connection • 13 stops recognizing the 8 Ohio Presidents • Rutherford B. Hayes Presidential Library and Museums, Fremont • William Henry Harrison Tomb, North Bend • William Howard Taft National Historic Site, Cincinnati • U.S. Grant Birthplace, Point Pleasant • U.S. Grant Boyhood Home & Schoolhouse, Georgetown • Warren G. Harding Home & Memorial, Marion • James A. Garfield National Historic Site, Mentor • James A Garfield Birthplace, Moreland Hills • Hiram College (Garfield and his wife met there), Hiram • William McKinley Presidential Library & Museum, Canton • National First Ladies’ Library, Canton • National McKinley Birthplace Memorial & McKinley Birthplace Home, Niles Highway to
History § Ohio Statehouse
§ Campus Maritus Museum
§ Lake View Cemetery
§ Rutherford B. Hayes Presidential Library & Museum
§ Perry’s Victory & International Peach Memorial § National Underground Railroad Freedom Center
§ Schoenbrun Village
§ Fort Ancient
§ Ohio History Center and Ohio Village
§ Dayton Aviation Heritage National Historical Park
Add your free listing to Ohio.org over 8 million pageviews a year!
- Photos - Videos - Descriptions - Links to Your Site
Add at www.ohio.org/industry 2019 Co-Op Program
• 88 partner participants • $900K in matching funds • Results-to-date: – Impressions: 52M – Clicks to partner websites: 227K Overview
• 2020 Co-Op Program Benefits – Ohio. Find It Here. matches 50% of media costs up to $25,000 or more – Additional exposure! Ohio. Find It Here. will use many of the assets created in our 2020 and 2021 promotions. 2019 Co-Op Example: Ashtabula Photography
• Content creation of professional photography images with Ohio- based photographer & GLP
• Images can be used in social, digital, storytelling, print, etc.
• Cost: $2,000 to $4,000 Storytelling + Photography + Influencer
• Supported with a paid social campaign that delivers qualified traffic to your storytelling page – Facebook ad based on your landing page • 4 weeks paid media on Facebook – Influencer visit, blog post and Instagram story • 4 weeks paid media on Instagram LESI Results: Impressions: 400K • Cost range $4,250-$9,250 Clicks: 4,800 CTR: 1.22% (benchmark 0.22%) 2019 Paid Search Results
13 percent lower Online Cost-to acquire- Reservations Reservation +29%
Castaway Bay achieved a cost-per-reservation of $15. Paid Search • Drive site traffic through paid search listings on Google
• Reach consumers when they are actively searching for keywords that are relevant to you.
• Cost: $250/month to $1,000/month 2020 Update: offered entire year Facebook Paid Social 2018 results
Impression CTR Engagement 180,514s 3.08% 0.69%Rate
Intriguing video Cost $250 to asset Clear call to ac on $1,000
The primary benchmark for paid social is a click-through rate (CTR) of 0.90%, the secondary benchmark is an engagement rate of 0.47% Ohio.FindItHere /OhioFindItHere /OhioFindItHere
89,000 followers 247,000 followers 43,000 followers #OhioFindItHere 2020 Ohio Tourism Day
Save the Date Early, May 2020 Over 8 million pageviews on Ohio.org each year and Most Viewed Area is our Listings
Hotels Attractions Restaurant s New Ohio. Find It Here. Music
The Indie version is and is the preferred use for brand recognition.
Can be used with approval from TourismOhio or Ohio Development Services Agency.
Indie
Country Pop Rock R&B Ohio. Find It Here. & Ohio’s Tourism Industry Creating a positive image for Ohio as a travel destination! It’s safe, easy and important. Geographic Designations Eligibility for funding for an organization or individuals
Computation formulas based on how many people live in an area
Project applications are prioritized
Interest rates for loan programs area set based on geographic data. States of Comparable Population Matt MacLaren Lauren Seckel Director Marketing Manager Ohio. Find It Here. Ohio. Find It Here. [email protected] [email protected] 614-466-3704 614-387-1498