CUNY LAW BRANDBOOK.Pdf

Contents

Introduction 1 Logo 2 Logo placement 3 Color 4 Type 5 Co-branding 6 Website 7 Letterhead 8 Envelopes/business cards 9 Interior signage 10 Promotional items 11 Video/electronic media 12 Introduction NYSIM graphic elements

Students who study at The CUNY School of Law are trained to with the highlighte r— represents the rational hemisphere of change the world: The school sends more graduates into public- humanity. Highlighter yellow serves as a metaphor for the lawyer’s interest and public-service practice than any other in the country. everyday weapon of choice for addressing the world’s injustices. The school’s motto, “Law in the Service of Human Needs,” reflects its commitment to advancing social justice, and students In these pages, we provide standards for the CUNY School of Law get the opportunity to put the precept into practice by working logo, including versions, typefaces, colors, placement and on real-world legal problems outside the classroom. CUNY Law relational spacing. Examples of proper usage and for use with students make their careers in immigration law, elder law and numerous formats, including publications, the web and signs and human-rights law. Like the University, CUNY Law has a diverse promotional items are provided. faculty, staff and student body. It welcomes students of all The CUNY School of Law logo will often appear with the University backgrounds and strives to provide access to the legal profession logo. With stationery, for example on letterheads, envelopes and for communities that have been historically excluded. Established business cards, the logo will always appear. And, in such uses, in 1973, the school is a national leader in progressive legal standards are provided here for proper display. education. The pairing of clinical training with traditional doctrinal legal education has made its innovative curriculum a model for The clear and unified use of the CUNY School of Law logo will give law schools across the country. the greater community an immediate, symbolic recognition of this schoo l— where graduates will emerge as fully engaged lawyers The school’s boldly balanced logo, grounded in the gravitas of its who are ready to address the critical challenges of our time. history, reflects its strong commitment to creating lawyers who can and do make a difference every day. And the school’s color palett e— a spectrum starting with the University blue and ending

CUNY SCHOOL OF LAW BRAND 1 Logo For all usage.

Black

The CUNY School of Law logo consists of several elements: the college name; the horizontal box; the university name; and the tagline.

The logo has four approved versions: the black name; the gray name; the main logo; and the Gray full logo.

The primary typeface is Mrs. Eaves and is set in petite caps. The university name and the tagline are set in upper & lowercase Mrs. Eaves italic.

The main logo should be used whenever possible. A knockout version is also permitted. Main

Full

2 CUNY SCHOOL OF LAW BRAND Logo Logo placement Clear space and page placement. Clear space

It’s important that the logo be given room to maintain its individual identity. Thus, other graphic xx elements, including type, should remain outside of a clear space that measures at least (x) , or the xx height of the horizontal box .

The logo should also be given proper space around it in relationship to the edge of the page (printed page, on screen or any other application). A safe distance to the edge equals (2x) , or twice the Page placement height of the horizontal box .

2x 2x

Logo Placement CUNY SCHOOL OF LAW BRAND 3 Color

The primary color for CUNY School of Law is Highlighter (PMS 584).

Secondary colors are PMS 286, PMS 308, PMS 322, PMS 363, PMS 348, PMS 3288, Highlighter PMS 584 PMS Cool Gray 9 PMS Cool Gray 3, and PMS Cool Gray 9. C12 M0 Y79 K6 / R208 G216 B43 / Hex #D0D82B C0 M0 Y0 K51 / R102 G111 B116 / Hex #666F74

Pantone numbers and hex numbers are provided for color consistency, and should be followed for print, electronic and all other usage. PMS 286 PMS 363 C100 M66 Y0 K2 / R29 G58 B131 / Hex #1D3A83 C68 M0 Y100 K24 / R61 G149 B57 / Hex #439539

PMS 308 PMS 348 C100 M5 Y0 K47 / R00 G104 B146 / Hex #006892 C100 M0 Y85 K24 / R00 G135 B82 / Hex #008752

PMS 322 PMS 3288 C100 M0 Y33 K35 / R00 G123 B133 / Hex #007B85 C100 M0 Y54 K20 / R00 G142 B127 / Hex #008E7F

PMS Cool Gray 11 PMS Cool Gray 3 C0 M0 Y0 K68 / R113 G112 B115 / Hex #717073 C0 M0 Y0 K17 / R214 G219 B222 / Hex #D6DBDE

4 CUNY SCHOOL OF LAW BRAND Color Type Incorrect usage

Mrs. Eaves ABCDEFGHIJKLMNOPQRSTUVWXYZ The CUNY School of Law has a headline, a serif and a sans serif typeface. abcdefghijklmnopqrstuvwxyz The headline typeface is Mrs. Eaves. It should be 1234567890 used for headlines only. The college logo is typeset in Mrs. Eaves petite caps.

The serif typeface is Chronicle. It can be used for Chronicle both body copy and headlines. The sans serif typeface is Trade Gothic. It can be used for both body copy and headlines. ABCDEFGHIJKLMNOPQRSTUVWXYZ Both the serif and sans serif typefaces are used abcdefghijklmnopqrstuvwxyz for the University brand standards, and also appear in the University logo (Trade Gothic Light 1234567890 and Trade Gothic Bold Condensed 20).

The serif typeface should be substituted with Times Roman on the web. The sans serif typeface Trade Gothic should be substituted with Helvetica or Arial on the web. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Type CUNY SCHOOL OF LAW BRAND 5 Co-branding Horizontal and vertical compositions.

2x 2x

The CUNY School of Law logo often will appear with the University logo. Proper space must 2x 2x be given to both logos, and certain scale and allignments must be kept. The college url may be added as shown.

2x 2x

law.cuny.edu

2x 2x

6 CUNY SCHOOL OF LAW BRAND Co-branding Website http://www.law.cuny.edu/

Students Faculty Alumni About Admissions Clinics & Courses Library Giving News Events Contact CUNYfirst

The CUNY School of Law website will extend the visibilty of the brand on the web for an CUNY Law Makes Its Mo ve international audience. Its look and behavior 2 Court Square, Long Island City > will reinforce the brand.

The color scheme is black, blue and cool gray, with highlight color for accent. Hex colors are Support Our Mission Apply Now CUN Yfi rst given on page 4. Typefaces are Times Roman and Arial or Helvetica. CUNY School of Law is the prem ier pub lic inter es t law sch ool in the country. Our mission is to graduate outstanding public interest attorneys and to enhance the diversity of the legal profession. Our motto, “Law in the Service of Human Needs,” infuses everything we do.

News Events Alumni

Prof. Rossein Named Independent March 30, 2012 Professor Caitlin Borgmann EEO Consultant After Federal Discusses Implications of Lawsuit Decision Looking Forward: Rhonda Copelon’s “Personhood Amendments” Legacy in Action and the Future of Judge Jackman-Brown (’86) Joins International Women’s Human Rights Reproductive rights legal expert Caitlin Queens County Supreme Court Law Borgmann’s essay in the Mississippi Law Journal addresses how efforts to Eli Federman (’10) on Challenges Prof. Rossein Named Independent pass “personhood amendments” could to Preserving Religious Values EEO Consultant After Federal Lawsuit impact the national legal and moral Decision debate about abortion and women’s Prof. Cox Discusses Search for rights. Kuwait’s National Archives Eli Federman (’10) on Challenges to Preserving Religious Values Read More » More Headlines » More Events »

Support Our Mission Law in the Service of Human Needs

| Text Only | Make this Website TaTlk

Website CUNY SCHOOL OF LAW BRAND 7

1" 1" Letterhead .75"

The CUNY School of Law stationery system should strive for consistency in both printed and digital form. The University logo should be included in all stationery items whenever possible.

When printed, the inks are Pantone 584U and Black.

The preferred letterhead stock is Strathmore Writing Bright White Wove 24 lb. text weight.

RECOMMENDED

If other stock is used, post-consumer waste (PCW) content should be at least 30%.

Michelle J. Anderson Dean and Professor of Law, CUNY School of Law 2 Court Square, Long Island City, NY 11101-4356 Tel: (718) 340-4201 / Fax: (718) 340-4482 / Email: [email protected]

.75"

1" 1"

8 CUNY SCHOOL OF LAW BRAND Letterhead

Envelopes/business cards

.6"

Michelle J. Anderson Dean and Professor of Law 2 Court Square Long Island City, NY 11101-4356

.3"

Michelle J. Anderson Dean and Professor of Law 2 Court Square, Long Island City, NY 11101-4356 Tel: (718) 340-4201 / Fax: (718) 340-4482 .6" Email: [email protected] .3"

.6" .3" .3"

Envelopes/business cards CUNY SCHOOL OF LAW BRAND 9

Interior signage For all usage.

The logo will appear on interior signage across 2x 2x the campus. Other graphic elements, including type, should remain outside of a clear space that measures at least (2x) , or twice the height of the horizontal box . 2x 2x

Primary type should be set in Trade Gothic. Secondary type can be set in Chronicle or Trade Gothic.

2x 2x

10 CUNY SCHOOL OF LAW BRAND Interior signage Promotional items Variety of reproduction methods.

For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art.

The highlight color should be used whenever possible. A black version and a knockout are also permitted.

Shown are three examples of acceptable logo positioning on promotional items.

Promotional items CUNY SCHOOL OF LAW BRAND 11 Video/electronic media Onscreen, video, and electronic signage.

The logo will appear on video monitors and electronic signage throughout the campus.

The logo should be given proper space around it in relationship to the edge of the screen. A safe distance to the edge equals at least (2x) , or twice the height of the horizontal box .

The highlight color should be used whenever possible. Hex colors are given on page 4.

12 CUNY SCHOOL OF LAW BRAND Video/electronic media Appendix Other resources.

Current logo art and CUNY campaign graphics for print and web, as well as individual college identity programs are available for download at cuny.edu/id

Although we have attempted to cover the majority of identity and brand reproduction instances, this document does not cover all situations. For inquiries about situations that are not addressed by these guidelines, please email [email protected]

Other requests for creative and design support can be made through cuny.edu/services