NEW LOCAL BREAKOUT SESSION: How can digital channels help you communicate with your communities when developing a response to the climate crisis? March 2021 AUDIENCE REACH POWER

Source: www.wearesocial.com/uk/digital-in-the-uk

localpartnerships.org.uk 2 MOST POPULAR SITES

1. Millennials Generation X Baby Boomers (1982-1999) (1965-1981) (1946-1964) 2. 3. Google+ 4. Facebook 1st 1st 1st 5. Instagram 2nd 2nd 3rd 6. LinkedIn 2nd 7. Reddit Google+ 8. Twitter 3rd 3rd 5th 9. Pinterest 10.Friends Reunited LinkedIn 5th 6th 6th

Source: YouGov, yougov.co.uk/ratings/technology/popularity/social-networks/all

localpartnerships.org.uk 3 INSTAGRAM 2nd most popular and 2nd most famous Millennials Baby Gen.X Boomers 49% positive opinion Popularity ranking among group 2nd 2nd 3rd 99% heard of Positive opinion 58% 46% 42% Key stats • There are 22.9m Instagram users in the UK • 500+ million people use daily and 1/3 of the most-viewed stories come from brands • Among the top five most-downloaded apps in 2020. As of January 2021, the app is second only to TikTok in the App Store in terms of downloads Sources: sproutsocial.com/insights/instagram-stats/, www.talkwalker.com/blog/social-media- statistics-in-the-uk, yougov.co.uk/ratings/technology/popularity/social-networks/all

localpartnerships.org.uk 4 INSTAGRAM Good example:

localpartnerships.org.uk 5 TWITTER 4th most popular and 3rd most famous Millennials Baby Gen.X Boomers 42% positive opinion Popularity ranking among group 3rd 3rd 5th 98% heard of Positive opinion 57% 40% 25% Key stats • 24% of people aged 13+ can be reached with adverts on Twitter • t’s the 8th most popular mobile app in terms of active users • The UK comes 3rd, after the US and Japan, for the number of Twitter users

Sources: www.talkwalker.com/blog/social-media-statistics-in-the-uk, https://yougov.co.uk/topics/technology/explore/social_network/Twitter-Social_Network

localpartnerships.org.uk 6 TWITTER Good examples:

localpartnerships.org.uk 7 LINKEDIN 6th most popular and 5th most famous Millennials Baby Gen.X Boomers 30% positive opinion Popularity ranking among group 5th 6th 6th 90% heard of Positive opinion 41% 25% 23% Key stats • LinkedIn has 722 million members • 59.9% of LinkedIn’s users are between 25 and 34 years old • Content creation on LinkedIn increased 60% in 2020

Sources: https://blog.hootsuite.com/linkedin-statistics-business/, https://yougov.co.uk/topics/technology/explore/social_network/Linkedin

localpartnerships.org.uk 8 LINKEDIN Good example:

localpartnerships.org.uk 9 BREAKOUT BREAKOUT

localpartnerships.org.uk 11 EXERCISE – INSTAGRAM You’re trying to encourage more people to shop locally

• What's the story you would tell on this platform? • Who would you tell it to? • How would you tell it? EXERCISE – LINKEDIN You’re trying to encourage more people to shop locally

• What's the story you would tell on this platform? • Who would you tell it to? • How would you tell it? EXERCISE – TWITTER You’re trying to encourage more people to shop locally

• What's the story you would tell on this platform? • Who would you tell it to? • How would you tell it? FEEDBACK

localpartnerships.org.uk 15 Thank you

Jo Wall, Strategic Director [email protected] Mobile: 07770 702 386

localpartnerships.org.uk