Mediating the Scottish Independence Debate
3 Mediating the Scottish Independence Debate Alex Law n the six months leading up to the fetish in Scotland, most obviously in the times more likely to be anti-independence Ireferendum vote on 18 September political vertigo that continues to be and articles were three times more 2014 Scotland experienced a period experienced by the representatives of likely to be pro-Union, deploying a of exceptionally heightened political the Unionist parties and what might be more pejorative use of language such discourse, a widespread form of political called ‘media Unionism’. A mass grassroots as the ‘Nats’ (meaning the Scottish participation unusual in western liberal- movement in support of Independence National Party) and the personalisation democracies. For almost two years benefited from a changed and, in some of the Independence campaign around a fundamental questions about nation, ways, reinvigorated media field. Where negative cult of Alex Salmond, leader of state and society that are routinely taken television once threatened the authority of the ‘Nats’ (https://www.youtube.com/ for granted were exposed to widespread newspapers, social media now challenges watch?v=2bYajHIcXMk). public discussion and debate involving the dominance of television and the press. millions of individuals normally silenced Any influence that newspapers may have by the political fetish. Instead, these The press over the politics of their readers has became the subject of open, often heated, Newspaper Unionism has been a central been diminished by its loss of dominance discussion and debate by wide layers of plank of the political fetish in Scotland over a more crowded media field. Clearly society, in workplaces and meeting halls, since the eighteenth century.
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