Ministry of Tourism Acnielsen ORG-MARG Executive Summary
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Ministry of Tourism ACNielsen ORG-MARG Executive Summary 1. Tourism in Uttaranchal Uttaranchal became the 27th state of India on November 9, 2000. It borders Tibet in the north-east and Nepal to the south-east, while its neighboring states are Haryana, Himachal Pradesh and Uttar Pradesh. Uttaranchal is a region of outstanding natural beauty. The high Himalayan ranges and glaciers cover most of the northern parts of the state, while the lower reaches are densely forested. The unique Himalayan ecosystem plays host to a large number of animals (including bharal, snow leopards, leopards and tigers), plants and rare herbs. Two of India's mightiest rivers, the Ganga and the Yamuna take birth in the glaciers of Uttaranchal, and are fed by innumerable lakes, glacial melts and streams in the region. The tourism industry is a major contributor to the economy of Uttaranchal, with the Raj era hill-stations at Mussorie, Almora, Ranikhet and Nainital being some of the most frequented destinations. To this region also belong some of the holiest Hindu shrines, and for almost 2000 years now pilgrims have been visiting the temples at Haridwar, Rishikesh, Badrinath and Kedarnath in the hope of salvation and purification from sin. Recent developments in the region include initiatives by the state government to capitalize on the burgeoning visitor trade. The state also plays host to some of the worst conceived big- dam projects in India such as the monstrously large Tehri dam on the Bhagirathi-Bhilangana Rivers. Ministry of Tourism, Government of India initiated pilot surveys in ten states including Uttaranchal state on a plan to outsource collection activity of tourism statistics for the different states. ACNielsen ORG-MARG Pvt. Ltd. was entrusted with collection of tourism statistics for the State of Uttaranchal. The pilot survey was for a period of 12 months with the purpose to gain experience for future surveys. Executive Summary - Collection of Tourism Statistics for the State of Uttaranchal E1 Ministry of Tourism ACNielsen ORG-MARG 2. Overview of Methodology adopted ACNielsen ORG - MARG conducted the research with a blend of secondary as well as primary research. The detailed task wise methodology, target groups and information procured from each source is given in Chapter 4 of the report: The broad methodology is given below: Publications Internet Interaction with Officials Secondary Tourist Flow Tourist Destinations in the State Research Short listing Deriving Sample Size & Plan Earmarking Destinations State Tourism Department Finalizing Destinations Primary Survey at each destination Handicraft Shops Tour Operators Primary Research Tourist Accommodation Units Contact as Listing per Listing Listing & Sampling & & Fixing Plan Fixing Fixing Obtaining feedback at desired interval Data Scrutiny To check Consistency & inter – consistency of data Analysis To generate report in accordance with laid Research Objective Executive Summary - Collection of Tourism Statistics for the State of Uttaranchal E2 Ministry of Tourism ACNielsen ORG-MARG 3. Visitor locations surveyed On the basis of secondary research the following locations were selected for survey in the state, which are as depicted in the Table below. Location Importance Grade 1. Dehradun State Capital A 2. Haridwar Place of Religious importance A 3. Rishikesh Religious location A 4. Mussourie Hill Station A 5. Badrinath Famous religious dham A 6. Kedarnath Famous religious dham A 7. Gangotri Famous religious dham A 8. Yamunotri Famous religious dham A 9. Nainital Hill Station of prominence A 10 .Narendra Nagar Scenic Spot B 11. Hem Kund Sahib Religious spot B 12. Joshi Math Religious spot B 13. Kothdwar Scenic spot C 14. Rajaji National Park Wildlife Spot of prominence B 15. Corbett National Park Wildlife Spot of prominence A 16. Pithoragarh Scenic Spot B 17. Almora Hill Station B 18. Ranikhet Hill Station B 19. Bageshwar Hill Station B 20. Kausani Hill Station B 21. Udham Singh Nagar Scenic location B 4. Estimation of Visitors The total visitors (overnight visitors*+day tourists**) to the State of Uttaranchal for the period of April 2005– March 2006 was 11619457, out of this, 9130379 were Domestic Overnight Visitors, 109084 were Foreign Executive Summary - Collection of Tourism Statistics for the State of Uttaranchal E3 Ministry of Tourism ACNielsen ORG-MARG Overnight Visitors and 2379994 were Day Tourists .The location wise details of number of visitors are given in tables below: * The term overnight visitors have been defined as “the tourists visiting the destinations/locations and staying overnight”. In the report, the overnight visitors have been further classified into domestic overnight visitors and foreign overnight visitors and have been so referred. **. The term day tourist is defined as” tourists visiting the destination/location for a single day and not staying overnight” The month wise trend of domestic overnight visitors, foreign overnight visitors as well as day visitors has been depicted in the Table below. Reference Period: April 2005 - March 2006 Table: 5.2 Month wise number of visitors in Uttaranchal Month Domestic Foreign Day Total April 712088 7160 165911 885159 May 880148 5861 182432 1068441 June 1057988 19293 407481 1484762 July 783599 18043 211190 1012832 August 744845 7039 239191 991075 September 765926 10107 172128 948161 October 820110 10477 144142 974729 November 770733 7960 174538 953231 December 750305 7572 136628 894505 January 610809 4832 202647 818288 February 612597 5955 152516 771068 March 621231 4785 191190 817206 Total 9130379 109084 2379994 11619457 5. Trends in tourism Accommodation Units In totality 1768 hotels having 31065 Rooms and 67973 Beds were available in the State Executive Summary - Collection of Tourism Statistics for the State of Uttaranchal E4 Ministry of Tourism ACNielsen ORG-MARG Table 5.1: Centre wise spread of Accommodation Units Total Locations Total Hotels Rooms Total Beds Dehradun 131 2309 4574 Haridwar 828 17546 36252 Rishikesh 64 1310 2619 Mussourie 204 2387 5700 Badrinath 31 439 1575 Gangotri 61 478 1539 Yamunotri 77 542 1798 Nainital 135 3076 6488 Joshi Math 47 447 1348 Kothdwar 13 122 278 Corbett National Park 5 100 200 Pithoragarh 12 245 433 Almora 37 458 1010 Ranikhet 14 190 397 Pauri 18 154 369 Bageshwar 4 73 135 Kausani 13 158 322 Uttarkashi 74 1031 2936 Total 1768 31065 67973 (For Details on accommodation units, please refer Chapter 7 of the report) 5.1. No. of Visitors and Bed Night Spent: Trends among Domestic Overnight Visitors and Foreign Overnight Visitors There had been 8552713 domestic overnight visitors in the State of Uttaranchal during April 2005 - March 2006 and they have, in totality, spent 14280364 bed nights. In totality 109084 foreign overnight visitors have been to the State and have spent 184106 bed nights. Table 5.2: Location wise Overnight Visitors and Bed night spent State of Origin No. of Domestic Overnight Visitors Total Bed Nights Spent J&K 109323 195560 HP 197459 329037 Punjab 670662 1183630 Haryana 547583 983901 Uttaranchal 569256 1017101 UP 953943 1544727 Delhi 1255686 1860857 Executive Summary - Collection of Tourism Statistics for the State of Uttaranchal E5 Ministry of Tourism ACNielsen ORG-MARG State of Origin No. of Domestic Overnight Visitors Total Bed Nights Spent Chandigarh 76253 133453 Tripura 51977 88915 Meghalaya 40663 69154 Mizoram 30841 54425 Sikkim 70029 123985 West Bengal 781335 1315090 Orissa 350738 597427 Rajasthan 488747 777534 Gujarat 532481 871998 Maharashtra 457695 784736 Madhya Pradesh 292084 496284 Chattisgarh 90725 152993 Bihar 169901 279766 Jharkhand 56845 94656 Andhra Pradesh 109459 191318 Karnataka 146635 242983 Kerala 65538 113825 Tamil Nadu 204199 343909 Arunachal Pradesh 30495 58528 Assam 44512 81702 Nagaland 14395 26366 Goa 60637 122230 Andaman & Nicobar 12361 23014 Daman & Diu 11634 21968 Lakshwadeep 29486 48877 Pondicherry 22301 38713 Dadra & Nagar Haveli 4808 8129 Others 2027 3573 Total 8552713 14280364 Table 5.3: Foreign Overnight Visitors – Origin and Bed nights spent Country No. of Foreign Overnight Visitors Bed Night Spent UK 8636 18206 USA 11519 18922 Canada 7934 13502 Germany 6235 10795 Other European Countries* 7861 13188 Australia 8436 14254 Sri Lanka 3019 4965 France 4701 8335 Japan 4667 7525 Malaysia 948 1514 Singapore 1918 3237 Executive Summary - Collection of Tourism Statistics for the State of Uttaranchal E6 Ministry of Tourism ACNielsen ORG-MARG Country No. of Foreign Overnight Visitors Bed Night Spent Italy 3707 6118 Nepal 6289 10348 Netherlands 2046 3448 Korea 4916 7739 Israel 3475 5269 Pakistan 1388 2221 Bangladesh 3095 5031 UAE 2869 4847 Spain 2107 3349 Switzerland 2616 4465 China 1411 2214 Saudi Arabia 794 1106 Greece 3653 5746 Others 4352 7124 Belgium 492 638 Total 109084 184106 6. Expenditure pattern for Visitors under different expense heads At an overall level, major heads of expenditure for the visitors to the different centers were Accommodation Services, Food & Beverage Services as well as Transport Equipment rental. Table 6.1: Percentage Distribution of visitors’ expenditure on different items of expenditure All Items of Expenditure Domestic Foreign Visitors Accommodation Services 20.2 22.4 20.4 Food & Beverage Services 18.0 21.3 18.3 Transport Equipment Rental 13.0 15.1 13.2 Travel Agencies 4.1 1.9 3.9 Other Recreational Facilities 4.4 2.4 4.2 Clothing and Garments 2.8 2.0 2.7 Processed Food 7.0 4.0 6.7 Tobacco Products 3.2 1.6 3.0 Alcohol 3.5 4.7 3.6 Durable Goods 1.5 6.5 2.0 Footwear 5.4 2.3 5.1 Toiletries 3.2 2.8 3.2 Gems & Jewellery 7.6 5.5 7.4 Medicines and Health related 2.6 5.2 2.9 Printing & Publishing 3.5 2.4 3.4 Executive Summary - Collection of Tourism Statistics for the State of Uttaranchal E7 Ministry of Tourism ACNielsen ORG-MARG 6.1. Monthly expenditure for visitors of different categories The average total monthly expenditure for visitors at the overall level was Rs.