Discover the Power to Do More Strategy Matters

Dell Power Solutions special edition

Dell.com/EfficientIT 2012 Issue

Discover the power to do more Strategy matters. Five transformational imperatives are changing the economics of success in the Virtual Era—empowering you to invest more in innovation by eliminating costly inefficiencies.

Proof positive: How Efficient IT is funding innovation for Team Lotus, AccuWeather, University of California, Irvine, and other Dell customers

Revolution or evolution: Nothing nebulous about cloud computing benefits

Embracing mobility: CIO strategies for leading in the age of consumerization

Data deluge: How Dell customers are driving data management practices to new levels of efficiency “ Efficient IT means less room for data centers and more room for fun.”

Doug Eney Vice President, I/S Engineering Carnival Cruise Lines

See how we helped Carnival Cruise Lines reduce their server footprint by 60% and increase performance by To view the Carnival 38% with Dell open virtualization and storage solutions. video, scan here or text Learn more at Dell.com/Effi cientIT. EIT to DELL4U (335548).

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Dell.com/EfficientIT 2012 Issue

4 Cover story Discover the power to do more

By Jeff S. Johnson

As the line between business and IT strategy vanishes, five transformational imperatives are changing the economics of success in the Virtual Era—empowering a highly agile workforce to collaborate on innovations that were unimaginable a few short years ago.

10 Cloud Up in the air? Nothing nebulous about cloud computing benefits

By Holly Vatter, Barton George, and Janet Bartleson 18 Consumerization

Data center virtualization and consolidation often clear the path toward private, public, and CIO strategies for hybrid cloud computing environments. Whether consumerization: The future enterprises take a revolutionary or evolutionary of enterprise mobility approach, understanding IT infrastructure options is the first step. By Paul D’Arcy IT consumerization of enterprise mobility is changing the relationship between employers and employees. Learn the five trends shaping the future of enterprise mobility, and get nine recommendations for tackling the challenges of IT consumerization.

Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Editorial staff Editor-in-chief and publisher Tom Kolnowski Managing editor Debra McDonald Special edition editor Dawn Davidson Features editor Kathryn White Guest editors Sara Chapman, Christine Fults, Bill Goins, and Sara Suminski Senior editors James Hurd, Catherine Luo, and Terrence O’Donnell Art director and cover designer David Chan Designer and illustrator Cynthia Webb Business operations Cissy Walker Staff writers Jeanne Feldkamp and Greg Thomas

Contributing writers Janet Bartleson, Paul D’Arcy, Barton Customer perspectives George, Jeff S. Johnson, and Holly Vatter Contributing photographers Tony Bolding, Lee Kirgan, Bryan Kuntz, and Adran Matte 22 Managing data intelligently to drive efficiency in the virtual era Advertising sales In nearly every industry, dynamic data management solutions are helping Sales director Kyle Walkenhorst (323-340-8585) Sales manager/Western U.S. and South/Central America deliver the right data at the right time—and the right cost. sales Shaun Mehr (949-923-1660) Eastern U.S. and Canada sales Steve Branda (201-483-7871) EMEA and APJ sales Mark Makinney (805-709-4745) Advertising sales assistant Cindy Elhaj 29 Expanding business opportunities through the cloud Ad coordinator Catherine Luo

Cloud computing helps organizations of all sizes enhance their competitive Reader services Subscriptions are complimentary to qualified readers edge while realizing powerful cost-benefits. who complete the online subscription form. To subscribe to the regular quarterly edition of Dell Power Solutions Magazine, visit the Subscription Center at dell.com/ 33 Carnival Cruise Lines: Serious fun powersolutions. Once there, you can sign up for a new subscription, change your mailing address for a current Virtualized servers and storage make the most of a small shipboard footprint, subscription, or unsubscribe. Going mobile? Visit the digital edition online at zinio.com/powersolutions. For while reclaiming 7,000 hours a year for the IT team. other subscription services, please e-mail our Reader Services team via [email protected].

About Dell 34 Team Lotus: On track for the checkered flag Dell Inc., headquartered in Round Rock, Texas, near Austin, listens to its customers and delivers innovative technology A winning IT infrastructure is helping Team Lotus become the fastest new and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and competitor on the Formula 1™ racing circuit. services company and No. 34 on the Fortune 500 list. For more information, visit our Web site at dell.com.

Dell cannot be responsible for errors in typography 36 University of California, Irvine: Accelerating scientific research or photography. Dell, the Dell logo, Dell Compellent, Storage Center, Dell Latitude, EqualLogic, Fluid Data, with an energy-saving HPC cluster PowerEdge, and PowerVault are trademarks of Dell Inc. Other trademarks and trade names may be used in this Advanced technology in the GreenPlanet HPC cluster lets scientists conduct publication to refer to either the entities claiming the marks and names or their products. Dell disclaims any 150 percent more research in 50 percent of the space. proprietary interest in the marks and names of others.

Dell Power Solutions is published quarterly by Dell Inc., Dell Power Solutions, One Dell Way, Mail Stop RR3-68, Round Rock, TX 78682, U.S.A. No part of this publication may be reprinted or otherwise reproduced without permission from the editor-in-chief. Dell does not provide any warranty as Power Solutions on Zinio to the accuracy of any information provided through Dell Power Solutions. Opinions expressed in this magazine may not be those of Dell. The information in this publication Dell Power Solutions offers the latest is subject to change without notice. Any reliance by the end user on the information contained herein is at the end in expert advice, solutions, and technology user’s risk. Dell will not be liable for information in any way, including but not limited to its accuracy or completeness. for enterprise IT. Now in a new digital Dell does not accept responsibility for the advertising content of the magazine or for any claims, actions, or losses format on the Zinio publishing platform, arising therefrom. Goods, services, and/or advertisements within this publication other than those of Dell are not the publication enables anytime, endorsed by or in any way connected with Dell Inc.

DPS-201104-EIT For instant access to your free subscription, visit zinio.com/powersolutions or scan Index to featured Dell customers this QR (quick response) code using a AccuWeather...... C4, 7 Iper...... 24 Ai Claims Solutions...... 24 Niagara College...... 8 smartphone equipped with a camera and Bing Maps...... C3 Salesforce.com...... 3, 9 Boulevard Brewing Team Lotus...... 34 QR reader app. Company...... 31 Tyro Payments...... 30 Carnival Cruise Uniserve...... 32 Lines...... C2, 7, 33 University of California, Copenhagen Airports...... 30 Irvine...... 36 HDR EOC...... 26 University of Kentucky...... 31 Henrico County Public Utrecht University...... 27 Schools...... 28 Whorton Insurance Services....25 2 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. See how we helped salesforce.com build the scalable cloud they needed to accommodate rapid growth while giving their customers fast, continuous access to their data. Learn more at Dell.com/Effi cientIT.

“Dell’s cloud solutions doubled the performance of our database, so our customers can connect faster with theirs.”

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Discover the power to do more

By Jeff S. Johnson

4 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. he role of IT has undergone a massive transformation in the last decade, and that transformation is accelerating to keep pace with changing workplace requirements in the Virtual Era. As Reinventing IT T technology evolves and organizations adapt, executives expect from the the supporting IT infrastructure to anticipate growth, increase agility, and—through innovation—deliver exceptional efficiencies. To achieve inside out this goal, organizations must increase efficiency throughout the entire IT infrastructure, from the desktop to the data center. For many enterprises, Dell has a lot of firsthand experience in the dilemma is how to get there from here, when IT is often held back by transforming IT to create opportunities scant resources to manage complex, outdated hardware, software, skills, through improved efficiency. Many and processes. organizations dedicate only 20 to Although it has traditionally been framed as a technology discussion, 30 percent—or less—of their IT budgets today’s conversation about IT efficiency also must encompass staffing, to innovation. By increasing efficiency budget allocation, maintenance, and management processes. The greatest in its own global IT infrastructure, Dell efficiency gains can be achieved by taking a comprehensive approach that successfully managed to change the encompasses the people and processes working through the technology economics of IT, so it can now allocate to meet specific organizational needs. (See Figure 1.) 52 percent of its IT budget to innovation— Whether the goal is to heighten business innovation, improve the roughly just 1.4 percent of revenue. quality of health care, or help students succeed, IT is at the core of this This efficiency was gained in many organizational transformation. More than ever before, today’s IT decision ways. For example, Dell virtualized more makers are playing a pivotal role in helping their organization achieve its than 11,000 servers and eliminated 6,000 mission. By aligning IT services seamlessly with organizational priorities, physical servers. And these virtual servers CIOs can help improve business outcomes and accelerate growth. To that are running at a ratio of 30 virtual machines end, decision makers are redirecting IT investments to focus on strategic to one physical server. Applications were goals, from the data center all the way to secure access for remote rationalized and reduced by 72 percent to computing devices located anywhere in the world. To learn how Dell only 2,200 applications worldwide, helping increased IT efficiencies to advance innovation driving its own strategic reduce licensing and maintenance costs. agenda, see the sidebar, “Reinventing IT from the inside out.” These efforts now save Dell more than In virtually every industry, there is an unprecedented opportunity US$300 million each year. for IT organizations to streamline their operations and sharpen their Dell has extended these learnings, and competitive edge by embracing the potential of mobile devices, virtualized an unflinching commitment to IT efficiency, and cloud infrastructures, and powerful data management tools. These to its development and acquisition strategy. transformational technologies are the cornerstone of the Dell™ Efficient The company has committed US$1 billion IT strategy because they create the nexus where true efficiencies can toward building multiple cloud-computing– be achieved. For more information, see the sidebar, “Transforming IT based data centers and developing next- infrastructure for innovation.” generation services. At the same time, Dell is broadening the scope of its open, capable, and affordable approaches for data center Empower Run IT E ectively partner end users more eciently with the organization virtualization, data management, and desktop virtualization through recent acquisitions including SecureWorks, EqualLogic, Boomi, and Force10 Networks, Unleash productivity Drive innovation Achieve strategic objectives as well as products such as the Dell Virtual

Mobility Consumerization Virtualization Cloud Data management A practical path to cloud Integrated System (VIS) portfolio. For more Enable productivity Support any device Centralize and scale Address the data deluge anytime, anywhere and IT as a service information about the Dell transformation, visit dell.com/casestudies. Figure 1. An Efficient IT strategy enables organizations to unleash workforce productivity, drive innovation, and quickly reach strategic objectives

Transforming IT Exploring Efficient IT infrastructure The Efficient IT strategy is based on the notion that standards-based technology helps organizations of any size reduce the cost and for innovation complexity of the data center while also creating a seamless path to the cloud. This approach enables IT to put the right amount of computing The Virtual Era is changing not only power at the fingertips of every worker, no matter where they are or how much organizations spend on when they need it. technology, but also where they direct An Efficient IT strategy encompasses five core elements that reach their investments. With 80 percent from the data center to the desktop: virtualization, to help reduce of fixed IT costs typically devoted to complexity and enhance workload agility; intelligent data management, routine maintenance, organizations are to cost-effectively control the data deluge; mobility, to provide workers left with few resources to implement with anytime, anywhere access from any device; consumerization, to technological advances and support enhance individual productivity while protecting organizational assets; initiatives that drive business and and cloud computing, to help increase agility and lower costs. operational objectives. Even a small Each core element in its own way contributes to self-funding by improvement in IT efficiency can have a helping to reduce costs and management overhead. All work together to transformative impact on organizational enhance IT agility and operational efficiency, freeing workers to focus on outcomes and budget allocations. In unbridled innovation and growth. addition, simplifying and automating IT maintenance tasks can dramatically enhance the agility of IT resources in a budget-constrained environment. Further, simplified operations enable IT organizations to manage fewer touch points, fewer steps, and fewer information silos—helping control costs while freeing Unlocking opportunity through innovation administrators to support innovation Michael Dell shares his unique perspective on the changing face of IT and its (see Figure 2). Through more effective future impact on global economic growth, competition, and the very nature of management of people, processes, and how we live, work, and play. technology, organizations can become dell.to/vvb4qg highly agile and cost-efficient, and much more responsive to strategic needs. Open and scalable Dell approaches are designed to enhance productivity and control while eliminating waste. These approaches avoid the need for proprietary architecture that leads to vendor lock-in Standardize Simplify Automate and allow IT leaders to capitalize on • Achieve uniformity • Eliminate • Boost productivity existing infrastructure through efficiency- • Reduce number of • Unify • Reduce manual moving parts • Consolidate interaction boosting innovations in virtualization and • Slash costs • Virtualize • Manage growth storage consolidation. • Reduce touch points • Leverage cloud • Shrink risk efficiency

Figure 2. The cornerstone of Efficient IT in any size organization is a strategy to standardize, simplify, and automate the infrastructure

6 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Virtualization Intelligent data management Carnival Cruise Lines AccuWeather 60% + 38% 80% Carnival Cruise Lines reduced its server footprint AccuWeather reduced storage administration time by 60 percent and increased performance by by 80 percent using a Dell EqualLogic™ PS Series 38 percent with Dell open virtualization solutions. Internet SCSI (iSCSI) storage area network (SAN). Plus, the company is saving five figures a year by eliminating calls to external storage experts.

1. Leverage the benefits of virtualization from 2. Intelligently manage the data deluge the data center to desktop Data storage is often a complex aspect of IT transformation To boost efficiency, administrators strive to reduce the number because it is growing so fast, is so mission critical, and usually of silos and touch points in the IT infrastructure. Virtualization exists in a loosely organized and haphazard structure. For these contributes significantly to this effort by helping to simplify reasons, efficiency must be built into every point throughout the management, consolidate hardware and software, and increase entire storage network—what data is stored, how it is stored, utilization and performance. Adopting a “virtualization-first” where it is stored, when it is moved, and on what kind of storage strategy from the data center to the desktop enables organizations device. Simply adding another storage device is no longer viable. to significantly reduce complexity and enhance agility. But The Virtual Era requires that storage be virtualized too. unlocking the value of virtualization can be complicated. It is The Dell Fluid Data™ strategy enables IT organizations to difficult to bridge existing processes across the organization. efficiently orchestrate the flow of information in a way that Applications have become complicated and sometimes tricky to enhances its value as a competitive asset. To help achieve that connect. And many organizations are locked into an inflexible, objective, Dell storage platforms provide intelligent, automated heterogeneous infrastructure. storage management designed to optimize resource utilization Dell takes a big-picture approach designed to extend the benefits and deliver the right data, in the right place, at the right time, of virtualization by addressing not just technology, but also the for the right cost. people and processes engaged in it. This approach streamlines Dell also helps organizations protect critical information assets the management of both physical and virtual resources and unifies from the client to the cloud. Outstanding data protection solutions them as a shared resource without adding cost or complexity. are available through advanced backup and restore, disaster By unifying these resources in a shared pool, organizations can recovery, and archiving capabilities that are tightly integrated with accelerate deployment and improve operating performance. leading-edge application and virtual environments.

Mobility Consumerization Dell Niagara College US$6 million 24/7 Dell deployed Dell PowerEdge™ servers to run In a desktop virtualization deployment, Niagara unified communications applications and avoid College students can use their own technology and the replacement of aging voice mail systems. The access the software learning resources they need company also saved more than US$6 million in anytime, from anywhere. hardware acquisition and maintenance costs.

3. Enable an increasingly mobile workforce with 4. Embrace the consumerization of IT while access anytime, anywhere on any device protecting the organization As the workforce becomes increasingly mobile, the workplace requires With a technology-savvy workforce demanding support for personal anytime, anywhere access to key data and applications. End users computing devices, the time is now for organizations to facilitate need one digital identity that follows them everywhere. In addition, the the move toward the consumerization of IT. With expanded proliferation of personal and corporate device types—smartphones, demands for access using personal devices come stepped-up tablets, Bluetooth® technology, radio frequency identification (RFID) requirements to protect, monitor, back up, and provide remote tags, and others—can strain IT resources as workers come to expect application access. This obligation calls for IT organizations to their employers to support these devices. protect the security of the network while enabling seamless access To address these issues, Dell provides simple and affordable for remote workers. It also means controlling IT management and ways to help organizations deliver data, applications, and services support costs across diverse device types. The goal, of course, is to reliably and consistently through a wide array of mobile devices— insulate the organization from new threats while unleashing end- from smartphones to tablets to mobile PCs and high-performance user productivity with a comprehensive array of device types and workstations—all designed to enable secure connections for operating systems, applications, and software. remote workers. A centralized approach to endpoint management Dell provides approaches designed to balance end-user and mobility from Dell Services enables multiplatform security and expectations with an organization’s ability to meet them technically, monitoring visibility through a single console, which can unify securely, and financially. These approaches allow the IT team to heterogeneous systems and devices. Further, Dell provides virtual centrally and efficiently support diverse types of devices together desktop approaches to help reduce security risks, simplify management, with operating systems, applications, and software around the and improve productivity from the end-user device to the data center. globe—and to integrate them securely and virtually on any device.

8 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Optimizing business and organizational outcomes The Dell approach to Efficient IT helps eliminate wasteful expenditures and duplicate processes to increase IT agility. This approach extends the life of existing technology by enhancing flexibility and minimizing management overhead. It is also designed to provide an open and future-ready platform, enabling organizations to maximize transformative technologies such as virtualization and cloud computing with minimal disruption to operations. An on-demand, pay-as-you-go model scales easily to heighten flexibility and advance agility in response to emerging opportunities as they arise. An Efficient IT strategy also enables organizations to change the fundamental cost structure of the IT model to Cloud focus more technology resources on strategic pursuits Salesforce.com than ever before. With dynamic information flow and intelligent, automated, policy-based management, operations can become surprisingly agile—particularly compared to what people have come to expect from traditional data 2x center environments. By migrating its databases to Dell cloud hardware, By adopting a practical approach that leverages salesforce.com achieved cost-effective scalability IT resources already in place, organizations can cost- with twice the performance and 10 times less cost effectively evolve their existing infrastructure to achieve than the previous systems. successful outcomes in the Virtual Era with open, capable, and affordable technology. As they transform IT to address workplace realities of the Virtual Era, organizations can create an information fabric that is flexible and responsive. 5. Consider a practical transition to the cloud to increase This result, in turn, enhances productivity across an workforce agility while lowering costs increasingly social, mobile workforce collaborating to Cloud computing enables organizations to leverage highly scalable, advance innovation and growth. dynamic, virtualized resources to provide IT services on demand. Because the cloud model is designed to use computing resources more efficiently than traditional computing infrastructures, it can play Author a significant role in helping IT departments streamline management, Jeff S. Johnson is a senior enterprise strategist in the reduce costs, and speed organizational response—actually changing Public and Large Enterprise business unit at Dell, focusing the economics of IT to a highly dynamic and cost-effective model. on efficient data center solutions and technology. However, the path to the cloud depends on organizational needs and infrastructure. Dell helps address these considerations with approaches designed to leverage the IT resources already Learn more at work in the data center. Accelerating the deployment and Dell Efficient IT: operating performance of virtual resources paves the way to Dell.com/EfficientIT increasingly advanced cloud computing environments. Dell standards-based, interoperable cloud technologies enable seamless portability of workloads between public and private clouds. Plus, Dell offers a comprehensive portfolio of cloud computing approaches that help administrators tailor the IT infrastructure to meet specific requirements.

Up in the air? Nothing nebulous about cloud computing benefits

By Holly Vatter, Barton George, and Janet Bartleson

Data center virtualization and consolidation often clear the path toward private, public, and hybrid cloud computing environments. Whether enterprises take a revolutionary or evolutionary approach, understanding IT infrastructure options is the first step.

espite all the attention-grabbing Cloud delivery models headlines, cloud computing is still There are three different deployment models for a confusing concept for many cloud computing: private, public, and hybrid. Each D enterprise decision makers. Is it a has its own advantages, drawbacks, and potential transformative force that will revolutionize IT use cases. service delivery—or just more hype? Clearing the clouds Much of the confusion over cloud computing Private cloud computing Join Barton George as he talks about stems from the inherent versatility of the cloud Private cloud computing platforms are designed open, capable, and affordable ways model. Clouds can be private, public, or a for the exclusive use of a single organization. to drive business value through hybrid of the two. Whichever approach an IT These platforms can be operated and hosted either cloud computing.

organization takes, cloud computing is designed by the enterprise IT department or by an external bit.ly/pA7c4W to heighten responsiveness with outstanding provider. Although they enable greater control efficiency. In addition, cloud computing enables over security and data availability than public and exceptional flexibility to provide the computing hybrid cloud models, private clouds may require IT power and capacity business users need to organizations to make significant up-front capital dynamically support products and services. investments. In addition, the physical infrastructure Follow Dell Cloud models also give IT departments the does not offer limitless scalability. Cloud Computing opportunity to implement alternative deployment Driven by cost, many federal agencies are on Twitter at strategies that help optimize costs to align with moving some functions to private clouds run by @dellintheclouds business goals. For example, a hosted software external providers. For example, Web sites for service can be paid for by the transaction, with no the Recovery Accountability and Transparency capital investment required, or a disaster recovery Board (recovery.gov), the U.S. Department of site can be maintained by a service provider, the Treasury (treasury.gov), and the Federal thereby avoiding the need for a separate facility. Communications Commission (fcc.gov) are Still, cloud computing environments may not hosted by cloud computing platforms, in part suit every organization or every project. Different because the government data centers hosting types of clouds are appropriate for different usage these sites were underutilized. Moving to cloud scenarios. Understanding IT infrastructure options is computing platforms promises to be more cost- the critical first step of any journey into the cloud. effective than maintaining data centers dedicated

to each agency’s exclusive use. At the same time, maintaining these Accelerating the services on private clouds within the shared data center helps protect sensitive data. transition Selected software vendors are also using private clouds to accelerate service deployment while maintaining strict control Virtualizing data center infrastructure is a key first of their data. Delivering services rapidly can create a significant step when taking an evolutionary approach toward competitive advantage. And because private clouds are designed to implementing cloud computing in the enterprise. make computing resources available to these services on demand However, for IT departments without in-house expertise without IT administrator intervention, they also streamline IT efforts on the interdependencies among servers, storage, and while keeping sensitive data within the confines of their own networking—as well as how each component should dedicated hardware. be configured to support cloud-based applications—the complexity of virtualization projects may threaten to Public cloud computing negate efficiency and cost-saving benefits. Public cloud computing platforms are based on shared infrastructure Dell™ vStart infrastructure is designed to simplify that is not dedicated to a single organization or user. They require and streamline the path to cloud computing by no up-front capital investment or associated risk, and they enable offering standardized building blocks that combine agile, highly efficient use of computing resources—as well as virtually servers, storage, networking, racks, cabling, unlimited scalability. However, the shared nature of the resources raises management software, and deployment services in security and regulatory concerns, and organizations must trust their a single package. Because it is delivered pre-racked, cloud providers implicitly because they work through the provider to pre-cabled, pre-validated, and pre-configured, vStart resolve any problems. seamlessly plugs into existing management consoles A public cloud–based IT infrastructure can be installed almost using extensions designed to leverage best practices. overnight without capital investments. As a result, this approach vStart enables IT generalists to perform can be extremely valuable to business startups and organizational tasks that are critical to laying the foundation for initiatives that need to be launched with minimal ramp-up time. cloud computing—including streamlining server And the public cloud approach allows enterprises to focus on core management tools and tasks, using deep device- competencies without the risk or distraction of building their own level detail for monitoring and alerts, deploying data centers. hypervisors to bare-metal servers, and remotely The travel industry was an early pioneer in the use of public clouds. updating BIOS and firmware. In this manner, vStart The Semi-Automated Business Research Environment (SABRE) airline helps organizations accelerate deployment of cloud booking system, used by travel agents since the early 1960s, was infrastructure, reduce configuration errors, and arguably the first widely used cloud-based application. Now, the vast focus resources on managing workloads rather than majority of air travel and hotel reservations are booked directly by configuring hardware. consumers through an array of sites. The Dell Virtual Integrated System (VIS) portfolio can further help IT departments address common Hybrid cloud computing data center challenges that may otherwise hamper Hybrid cloud computing platforms allow for data and application virtualization and cloud computing initiatives. By helping portability between private and public platforms. In this model, an reduce costs related to management, maintenance, and application requiring additional processing capacity and unable to licensing, VIS enhances agility in responding to changing find it on the private cloud platform could access the public cloud technologies and business needs. Open architecture platform for resources. For example, this approach—known as gives IT departments the option to leverage both cloudbursting—relies on external public cloud platforms to handle existing investments and future technologies without capacity spikes. being locked in to a single vendor. VIS also facilitates In general, the hybrid cloud model provides the advantages of real-time provisioning, which helps eliminate the need both private and public cloud platforms. However, all three approaches to overprovision or overpurchase resources when to cloud computing create IT challenges for workload management attempting to preempt unexpected growth. across multiple cloud-based infrastructures.

Traditional Virtualized Private cloud Public cloud

Today

Figure 1. Moving from traditional one-server- 3–5 years from now per-one-application IT infrastructures toward resource-efficient private and public clouds

IT is expected to manage a portfolio of compute models

A hybrid cloud approach is gaining a dedicated infrastructure for a private to deepen their understanding of how it popularity among institutions of higher cloud environment. may improve business processes. education. Universities typically face a In these cases, organizations may 3. Adopt: Finally, IT leaders widen the use sudden burst of activity at the start of find their requirements continue to be of cloud computing capabilities to meet each term that demands enormous server well served by traditional IT platforms. a specific business need, create new capacity. But in the months between Still others may explore ways to take opportunities, or enhance efficiency. enrollments, that capacity may not advantage of advanced compute models Alternatively, organizations can build be needed. The ability to use a public that capitalize on cost efficiencies the entire IT infrastructure in the cloud. cloud means the university can meet its from data center virtualization and seasonal needs without investing in IT consolidation as they consider the move Regardless of the approach an IT hardware and infrastructure that it does toward cloud computing platforms (see department decides upon, the path not need to use year-round. Figure 1). includes standardized building blocks, integrated management tools, and Cloud computing, traditional IT—or A practical path to cloud computing automated service delivery. (To learn about something in between? By working closely with IT leaders how Dell PowerEdge™ C Series servers Many enterprises are facing the decision throughout the process of envisioning, advance cloud computing infrastructures, over which cloud model to use—or testing, and deploying a cloud computing see the sidebar, “Build your own cloud.”) whether cloud computing makes sense strategy, Dell can engage in a strategic at all to meet their specific business partnership designed to help enterprises Revolutionary versus and organizational requirements. Some gain a competitive advantage in the evolutionary approaches legacy applications, for example, may following three-step process:1 As cloud computing technologies mature not be able to take advantage of cloud and IT infrastructure management computing scalability because of the way 1. Investigate: In this phase, IT leaders becomes increasingly automated, the they are architected. Other applications, educate themselves and key executives line separating virtualized data centers especially mission-critical applications about cloud computing and explore from private clouds begins to blur. IT that would pose significant risk to the the ways it can be used to heighten leaders can take two different approaches business if they fail to work properly business outcomes. to setting up cloud infrastructures: on the cloud platform, may not warrant 2. Experiment: IT staff test the use of the revolutionary and evolutionary. the time and expense of implementing cloud computing platform in limited ways > Continued on page 16

1 For more information about making the transition to cloud computing, see “Reaching for the clouds: A three-step journey,” by Egan Christensen, in Dell Power Solutions, 2011 Issue 3, content.dell.com/ us/en/enterprise/d/business~solutions~power~en/documents~ps3q11-20110406-vatter.pdf.aspx.

PowerEdge C6145 PowerEdge C6105 PowerEdge C6100 PowerEdge C5220 PowerEdge C5125 PowerEdge C2100 PowerEdge C1100

Key features Designed for demanding A building block with Well suited for scale-out Geared for data centers Rightsized for lightweight Geared for scale-out data Well suited for applications and tasks that require excellent work-per-watt environments that require that want to maximize applications, 12 of centers where memory that cache massive capabilities lightning-fast results, performance for cost- high-density, flexible, and the use of floor space, these microservers can and storage density are quantities of data in this rack server features effective data centers, this efficient computing, this up to 12 single-socket be configured in a 3U critical, this rack server memory, this rack server two four-socket rack server is designed to rack server supports four microservers can PowerEdge C5000 chassis. features dual four- offers dual Intel Xeon AMD Opteron™ 6100 utilize low-power AMD server nodes, each with be packed into a 3U Each incorporates up to and six-core Intel Xeon processor 5500 series processor–based Opteron 4100 processors, dual four- and six-core PowerEdge C5000 four cores of low-power processor 5500 series or Intel Xeon processor server nodes for up 92-percent-efficient hot- Intel® Xeon® processor chassis. Each is powered AMD Phenom™ II or or Intel Xeon processor 5600 series and up to to 96 cores, 1 TB of plug power supplies, and 5500 series or Intel Xeon by two- or four-core Athlon™ II processors, and 5600 series, up to 192 GB memory—delivering memory, and 40 Gbps a shared infrastructure— processor 5600 series, in Intel Xeon processor each is designed to run 192 GB memory, and exceptional performance I/O per card—packing enabling IT departments a 2U chassis—providing E3-1200 family—enabling on less than 457 watts per up to 26 TB storage with a large memory exceptional speed to maximize performance outstanding compute two-socket performance chassis—helping increase in a 2U form factor— footprint in a 1U form factor. and efficiency in a while minimizing TCO performance in an on each cost-effective server density, power helping IT departments 2U form factor. and power, weight, and ultra-dense package. one-socket server. efficiency, and serviceability. manage high volumes space requirements. of data.

Build your own cloud

Cloud computing has inspired a fresh wave of business and technology innovation, in sometimes surprising ways. Dell PowerEdge™ C Series servers and chassis are efficient building blocks for high-performance, scale-out infrastructures to suit a world of opportunities.

n scale-out IT environments for cloud environments. Features that are superfluous environments demand high-performance computing platforms, every inch of data in a cloud scenario—including extensive systems with a dense, energy-efficient design. center space and every watt counts. That systems management consoles, many Engineered to help decrease total cost of Icalls for a different mindset—and distinctly redundant hardware components, and ownership (TCO), several PowerEdge C Series different requirements from general-purpose broad enterprise storage options—are absent servers incorporate a shared infrastructure that servers in traditional data centers. At the same from PowerEdge C Series servers. Instead, leverages chassis, power, and cooling across time, cloud computing enables attractive PowerEdge C Series systems are designed compute resources to heighten density, economies of scale. For example, because to make intelligent and efficient use of energy efficiency, and serviceability. high availability in cloud environments is streamlined system resources, allowing IT In addition, PowerEdge C Series servers typically achieved in the software layer, departments to deploy cost-effective models leverage Dell’s global supply chain as well as organizations may eliminate many system equipped with only the capabilities needed extensive field experience gained by the Dell features and components that are often found for a specific cloud environment. Data Center Solutions (DCS) team. The result is in traditional data center servers. Maximum hardware density is a critical a comprehensive range of purpose-built cloud Dell PowerEdge C Series servers are consideration when building a cloud server models suitable for targeted hyperscale purpose-built for scale-out cloud computing infrastructure. As a result, cloud computing environments (see below).

PowerEdge C6145 PowerEdge C6105 PowerEdge C6100 PowerEdge C5220 PowerEdge C5125 PowerEdge C2100 PowerEdge C1100

Key features Designed for demanding A building block with Well suited for scale-out Geared for data centers Rightsized for lightweight Geared for scale-out data Well suited for applications Building blocks and tasks that require excellent work-per-watt environments that require that want to maximize applications, 12 of centers where memory that cache massive for cloud computing capabilities lightning-fast results, performance for cost- high-density, flexible, and the use of floor space, these microservers can and storage density are quantities of data in this rack server features effective data centers, this efficient computing, this up to 12 single-socket be configured in a 3U critical, this rack server memory, this rack server Get an up-close view of Dell’s two four-socket rack server is designed to rack server supports four microservers can PowerEdge C5000 chassis. features dual four- offers dual Intel Xeon cloud computing systems as solutions architect Rafael Zamora ™ AMD Opteron 6100 utilize low-power AMD server nodes, each with be packed into a 3U Each incorporates up to and six-core Intel Xeon processor 5500 series overviews Dell PowerEdge processor–based Opteron 4100 processors, dual four- and six-core PowerEdge C5000 four cores of low-power processor 5500 series or Intel Xeon processor C6100, PowerEdge C2100, and server nodes for up 92-percent-efficient hot- Intel® Xeon® processor chassis. Each is powered AMD Phenom™ II or or Intel Xeon processor 5600 series and up to PowerEdge C1100 servers. to 96 cores, 1 TB of plug power supplies, and 5500 series or Intel Xeon by two- or four-core Athlon™ II processors, and 5600 series, up to 192 GB memory—delivering memory, and 40 Gbps a shared infrastructure— processor 5600 series, in Intel Xeon processor each is designed to run 192 GB memory, and exceptional performance bit.ly/nUP3vA I/O per card—packing enabling IT departments a 2U chassis—providing E3-1200 family—enabling on less than 457 watts per up to 26 TB storage with a large memory exceptional speed to maximize performance outstanding compute two-socket performance chassis—helping increase in a 2U form factor— footprint in a 1U form factor. and efficiency in a while minimizing TCO performance in an on each cost-effective server density, power helping IT departments 2U form factor. and power, weight, and ultra-dense package. one-socket server. efficiency, and serviceability. manage high volumes space requirements. of data.

> Continued from page 13 Revolutionary approach In a revolutionary approach, IT departments have the luxury of beginning with a greenfield opportunity and as a result do not need to accommodate traditional enterprise applications. Instead, they are able to build highly efficient cloud-native applications from the beginning. For example, nontraditional Web 2.0 applications that are designed to be cloud native—including software-as-a-service (SaaS) and platform-as-a-service (PaaS) offerings—can be architected from the ground up for enhanced scalability and use across a multitude of servers. As a result, they are able to run more efficiently and 5 best practices deliver a more responsive end-user experience than applications designed to run in traditional data centers. for taking an evolutionary Using the revolutionary model to build cloud computing platforms typically incurs higher up-front approach into the cloud design and deployment costs than using the IT organizations that adopt an evolutionary approach for developing evolutionary model to develop cloud computing a cloud computing environment can benefit from the following best platforms from existing infrastructures. However, practices when incrementally building out their existing infrastructures: the revolutionary approach can deliver a highly flexible computing platform with the capacity to help 1. Assess the organization’s starting point. The journey to the cloud immediately reduce administrative burden, reduce involves three phases: information gathering, experimentation, and storage and networking costs, and enhance power adoption. Learn as much as possible about how cloud computing can efficiency. Additionally, when applications and cloud benefit the organization during the first phase. infrastructure are designed together, they can both be 2. Find the right path. Building a private cloud means something optimized to help simplify integration with other cloud different for each organization. IT leaders may develop a private, components that may be introduced in the future. public, or hybrid cloud—or use a mix of these models—depending on their industry, size, and type of organization. Evolutionary approach 3. Ensure a strategic cloud computing plan is in place that spans the In an evolutionary approach, organizations start with desktop to the data center. Consider the impact on all areas of the existing traditional enterprise applications and build on business, establish clear goals, and define plans and timelines for an the infrastructure they already have. They then migrate overall strategy. incrementally toward cloud computing. Virtualization is 4. Experiment first with noncritical workloads. Migrate test and a critical first step because it facilitates resource pooling development projects to a public cloud. Then track results to help and increased utilization. Organizations then may convince executives to buy into a cloud computing strategy and free achieve additional benefits as advanced tools are layered up compute capacity in the data center. Or move areas of storage to in to help simplify management of the infrastructure and a public cloud for quick results. speed the deployment of IT services on demand. (For 5. Find a trusted partner who can help cut through the hype. An overall information on how to apply a building-block approach cloud strategy and plan for implementation demands a thorough to virtualization for cloud environments, see the sidebar, understanding of the entire data center ecosystem. Dell offers an “Accelerating the transition.”) approach to cloud computing that is designed to meet organization- However, taking an evolutionary versus a specific requirements. revolutionary approach is not an either-or question. Organizations can use both approaches in different situations, depending on the applications they use and the benefits they want to achieve. Today, the

When IT leaders reach an inflection point and begin thinking about delivering workloads rather than managing hardware, the time is appropriate to consider making the move to a cloud computing platform.

evolutionary approach is the predominant cloud infrastructure, and perform ongoing Authors approach—but as additional cloud-native data center management. Organizations applications are developed, the balance is taking an evolutionary approach can work Holly Vatter does portfolio strategy and expected to tip in favor of the revolutionary with Dell Services to help reduce costs planning for Dell Cloud Services. She has more than 23 years experience in product, approach. (For more information on how to through standardization, consolidation, and corporate, international, and field marketing. go about building a cloud infrastructure, see automation; help optimize performance, the sidebar, “5 best practices for taking an power efficiency, and data center Barton George is the director of marketing for the Dell Web and Tech vertical. Prior evolutionary approach into the cloud.”) density; and help reduce IT infrastructure to that, he was the Dell Cloud Computing maintenance costs.2 Group evangelist. First steps toward a cloud infrastructure Janet Bartleson is a director in Dell Data Dell Services helps organizations Many paths into the cloud Center Solutions, a group that custom determine where to start with a cloud As IT departments increasingly take on a designs servers and provides custom services computing strategy—which applications service provider role across enterprises, for some of the world’s largest cloud to take into the cloud first, when to they are shifting from cost centers computing providers. take a revolutionary or an evolutionary to business units with heightened approach, and which technologies to accountability to internal customers. When Learn more use to build the infrastructure. IT leaders reach an inflection point and A Dell Services cloud engagement begin thinking about delivering workloads Cloud computing: dell.com/cloud includes three fundamental steps. Dell rather than managing hardware, the time is Services begins by examining the business, appropriate to consider making the move Virtualization: its IT infrastructure, and IT goals. It then to a cloud computing platform. Whether dell.com/virtualization assesses how an organization may the organization travels a revolutionary or Revolutionary approach to cloud building: benefit from implementation of cloud an evolutionary path—or a combination intel.ly/pUinz5 technologies. And then Dell Services helps of both—Dell can offer guidance, best the organization develop and deploy a practices, and deployment assistance detailed, best-practices–based plan for every step of the way. And in many cases, cloud computing. the potential rewards are great—enabling For companies taking a revolutionary organizations to reduce IT infrastructure approach, Dell Services helps assess maintenance costs, in some cases to less requirements, design and implement the than 50 percent of IT spending.

2 To learn more about Dell cloud computing technologies in action, see “Expanding business opportunities through the cloud,” in Dell Power Solutions, 2011 Issue 3, content.dell.com/us/en/enterprise/d/business~solutions~power~en/documents~ps3q11 -20110408-roundup.pdf.aspx.

CIO strategies for consumerization: The future of enterprise mobility

By Paul D’Arcy

IT consumerization of enterprise mobility is changing the relationship between employers and employees. Learn the five trends shaping the future of enterprise mobility, and get nine recommendations for tackling the challenges of IT consumerization.

t has been a generation since the first workers enterprise mobility, given the increased use of to grow up with personal computers at home consumer smartphones, media tablets, and entered the workforce. Twenty years ago, this Internet applications in the workplace—all of I new generation of workers helped fuel the which have been intentionally excluded by IT massive expansion of business computer use and policies in many organizations. the productivity gains that ensued. With the cloud providing applications and The year 2011 marks a similar milestone as the computing power to anyone with a credit first incoming knowledge workers raised with the card, employees are increasingly bypassing Internet begin graduating from college and entering IT altogether to get the tools and technology the workforce. When these workers learned to that they desire without the hassle of outdated read, the World Wide Web and e-mail were in a IT processes. Unfortunately, employee self- period of mass expansion and commercialization. provisioning of third-party cloud services includes They were in elementary school when the dot-com complex enterprise applications that may store boom peaked and in college as social media and sensitive corporate data in the cloud. smartphone usage exploded. In IT consumerization, corporations may be Already, the expectations of a new generation seeing the law of unintended consequences of workers are resetting the CIO agenda. As social at work: Corporate IT policies that ban the media becomes a foundational component of work use of employee-owned devices in the name life and corporate collaboration, as new mobile of security inadvertently create new, large devices and application platforms proliferate, and as security holes as users skirt IT restrictions. increasing numbers of employees work from home, In other words, locking down the employee traditional corporate policies on personal computer computing environment forces users to find usage, data security, and application usage are their own alternatives, undermining the very quickly becoming antiquated. policies that IT is trying to enforce. Often, some The result is the rapid consumerization of IT. of the first offenders are C-level executives who Consumerization is the migration of consumer require network access for their own personal technology—including electronic devices, smartphones, laptops, or tablets. platforms, and applications—into enterprise This difficult situation is echoed by the computing environments. In some instances, technology analyst firm Gartner, which advises home technology has become as capable and that “When building client computing strategies, cost-effective as its enterprise equivalents. Today, most organizations realize that they cannot stop the issue is most pronounced in the realm of the influx of personal devices and are looking to

18 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Consumerization

CIO strategies the post-consumerization era, seeking between employers and employees. for consumerization ways to stop managing the devices These same trends also affect the used by workers.”1 relationship between businesses and Get a deeper understanding of the role consumerization plays in the changing their customers and public institutions relationship between employees and 5 trends shaping the future and their constituents. employers by downloading the Dell CIO of enterprise mobility Insight series white paper from which this article was excerpted. The year 2011 will see a perfect storm 5. The changing employee of consumerization as five trends expectations of corporate IT bit.ly/iqA7wJ intersect to create an important With a new generation of knowledge workplace inflection point. workers, end-user technology is increasingly becoming a talent 1. The rise of social media as recruitment and retention issue. a business application Organizations that invest in end- Underestimating the impact of social user technology and implement media on not just the workplace but on innovative technology policies will see society in general is difficult. For example, advantages as they look to recruit the by the beginning of 2011, the average next generation of knowledge workers. Facebook user spent 1,400 minutes, or 23.3 hours, on the site each month.2 Consumerization: A business decision as trends collide 2. The blurring of work and For the CIO, consumerization home environments represents the confluence of a For CIOs, the blurring of work and difficult set of IT challenges—security, home environments complicates the technology policy, data protection, development of employee technology and end-user technology—and policy. Flexible work arrangements that business strategy—new business encourage employees to work from models, talent strategy, corporate home—or any location—make it difficult brand, and identity. For this reason, to control employee technology usage. CIOs should take the consumerization of IT into consideration during 3. The emergence of new business strategy development. mobile devices As organizations embrace Every decade, the world sees a new consumerization, a number of changes paradigm for end-user computing. So need to occur (see Figure 1). These far, there have been distinct eras for changes, however, can be difficult mainframe computing, minicomputers, to execute. For most CIOs, many personal computing, the desktop questions come to mind: How do Internet, and most recently, devices for organizations maintain security and mobile Internet access. protect data as they loosen IT standards? How can organizations support 4. The need for tech-savvy workers heterogeneous employee devices? because of shifting models Does consumerization apply to all Dramatic increase in the use of employees or only to certain employee social media and mobile devices is segments? What will organizations pay changing the technology relationship for that they do not pay for today? What

1 “Predicts 2011: Network capacity and consumers impact mobile and wireless technologies,” by Ken Dulaney, Phillip Redman, Carolina Milanesi, Van L. Baker, Monica Basso, and Leslie Fiering, Gartner, Inc., November 18, 2010. 2 Facebook, Press room statistics, retrieved January 18, 2011, facebook.com/press/info.php?statistics.

Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Dell.com/EfficientIT | 2012 Issue 19 Consumerization

Moving from… …to

Limited connectivity Always on, anywhere

E-mail or instant messaging (IM) communications Freedom to participate

IT chooses the personal computer Devices that reﬂect “me” Figure 1. Changes necessary for IT consumerization Primary device is ﬁxed Primary device is mobile

IT has control End users have agility and freedom

One device, one task One device, many tasks

Management and security inside the ﬁrewall Boundaryless security and manageability

happens to employee IT platforms? Which 5. Are executives advocating for expanded 3. Liberalize rules that prohibit business applications need to be modernized to work device usage or trying to prevent it? use of employee-owned technology; with a broader set of employee devices? 6. What regulations and security concerns start by encouraging the business use of limit options? employee-owned smartphones. 9 recommendations on consumerization 7. How important are the Internet and social Why start with smartphones? There are and enterprise mobility media to driving customer engagement? three key reasons to consider. Nine key recommendations can provide a road map for CIOs contending with the 2. Recognize that IT security and data • No area of personal technology is challenges of consumerization in the new protection policies that restrict the use growing as fast. According to Ericsson, era of enterprise mobility. of personal devices and social media mobile broadband subscriptions applications may actually increase security have skyrocketed, growing from 1. Articulate an end-user workplace and and data-loss risk; begin evolving 200 million mobile Internet subscribers technology philosophy, and use that as a security policies to protect data in a in 2008, surpassing 500 million basis for setting consumerization strategy. heterogeneous device environment. mobile broadband subscribers in Technology philosophy, like business As increasing numbers of applications 2010, and potentially reaching 1 billion strategy, is specific to the culture and move to the cloud and devices move off subscribers in 2011. The company purpose of every organization. When the network and out of the direct control believes that by 2015, there will evaluating technology changes, CIOs of IT, the framework for end-point security be more than 3.8 billion mobile should consider seven questions that can can also benefit from cloud-based delivery. broadband subscriptions globally.4 help them ascertain how far and how fast Increasingly, this framework means using • Smartphones are important tools their organizations can move to embrace managed security service providers to for managing contacts, e-mail, and the new era of consumerization: offer cloud-based, end-point protection for calendars, as well as accessing social distributed devices. According to Gartner, media, cloud data, and when allowed, 1. What are the demographics of the user “An increasingly common scenario will be the corporate directory. population, and what type of work do the high-value employees accessing critical • Smartphones are expensive, and user segments perform? business and customer information stored most organizations do not pay for 2. Where are employees doing their work? in the cloud from employee-owned PCs or smartphone voice and data plans 3. Does the organization take pride in smartphones. Gartner believes that delivering for the broad employee population. offering innovative benefits and policies security as a cloud-based service will be a Because employees are making these to attract and retain employees? key component of how many enterprises investments and bringing their own 4. How strongly is the organization moving will enable this scenario, while achieving a devices to work, expanded use can toward flexible working arrangements? balance of security and manageability.”3 benefit end-user productivity.

3 “Securing and managing private and public cloud computing,” by John Pescatore, Gartner, Inc., September 2, 2010. 4 “Mobile broadband subscriptions to hit one billion mark in 2011,” Ericsson press release, January 11, 2011, ericsson.com/thecompany/press/releases/2011/01/1478480.

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4. Launch enterprise applications that organizations to securely drive “while no company would put up with replicate the best aspects of consumer consumerization. By storing data a 1940s-era phone system, or forgo communication and social media within and applications on the server in the efficiency-enhancing benefits of the worker community. controlled, standardized images, desktop modern IT, that’s exactly what companies The Web offers an ideal vehicle through virtualization combines the benefits of are doing when they fail to exploit the which end users can crowd-source corporate images, centralized storage, Web’s potential to transform the way the ideas, collaboratively sorting information. centralized management, and policy work of management is accomplished. IT organizations can use the power of enforcement with the freedom to use Most managers still see the Internet as a the Web to harness the trends behind a wide variety of organization- and productivity tool, or as a way of delivering consumerization while increasing employee employee-provided devices. 24/7 customer service. Some understand engagement and productivity. its power to upend old business models. 8. Understand the software-licensing But few have faced up to the fact that 5. Pilot media tablets with field workers implications of consumerization. sooner or later, the Web is going to turn and executives to see if they can replace As organization-issued smartphones our smoke-stack management model other devices; look at allowing other and tablets are increasingly used to on its head.”6 populations to bring personally owned access e-mail, virtual desktops, and For organizations with knowledge tablets to work. server-based applications, organizations workers, IT consumerization and the The media tablet market is poised need to look at software-licensing rethinking of employee technology is to grow dramatically: expected to go agreements and practices to ensure the foundation for the next wave of from 19 million units in 2010 to compliance. The introduction of business, management, and employee 208 million units in 2014.5 As a broad employee-owned devices further change. Organizations that adapt selection of new devices hits the complicates licensing because large quickly and actively to change the market, tablet use is expected to vendors like Microsoft make distinctions relationship between IT and end users skyrocket based on convenience, high between these categories of end users in can be better able to attract talent, levels of customer satisfaction, and their licensing agreements. execute new business models, and relatively low device prices. evolve management capabilities to 9. Avoid end-user stipends. improve competitiveness. 6. Develop a clear point of view on In the end, pilots have shown poor enterprise versus employee cost sharing; end-user satisfaction with the stipend develop a business case for incremental experience, negating the primary benefit Author investment by linking end-user technology that these programs were designed to strategy with human-resource planning, achieve. An alternative to stipends is Paul D’Arcy is executive director, Large Enterprise Marketing at Dell. facilities planning, and business strategy. to provide employees with a broader For most organizations, the hidden selection of IT-supported personal costs come from management and security computers and work requirements. changes that can be required to support When combined with policies that enable Learn more users and protect the enterprise in a employees to bring employee-owned Dell virtual desktops: heterogeneous-device environment. devices to work, this alternative enables dell.com/virtualdesktops organizations to reap the broad benefits of 7. Consider desktop virtualization and end-user consumerization. Dell SecureWorks information security services: dell.com/secureworks other leading-edge technologies to reduce security and data-loss risks as the IT consumerization: Dell mobile computing: demand for consumerization grows. A foundation for change dell.com/mobility Desktop virtualization is expected In the words of Gary Hamel, a prominent Dell mobile computing solution components: to become a primary model for management professor and author, dell.com/smartphones-tablets

5 “Predicts 2011: Network capacity and consumers impact mobile and wireless technologies,” by Ken Dulaney, Phillip Redman, Carolina Milanesi, Van L. Baker, Monica Basso, and Leslie Fiering, Gartner, Inc., November 18, 2010. 6 The Future of Management, by Gary Hamel (Harvard Business School Press, 2007).

Managing data intelligently to drive efficiency in the virtual era

In nearly every industry, from insurance he IT industry is often defined by eras of significant innovation, such as the PC, mobile computing, and the to engineering to higher education, Internet. Today the industry is at another inflection point organizations are using Dell™ Fluid Data™ T driven by increased mobility demands and the explosion of digital data. To benefit from the opportunities and overcome the storage solutions to help ensure that the challenges presented by this virtual era, organizations are adopting an right data is available to the right people at advanced model of computing that is open, efficient, and agile. In short, the right times—and at the right cost. the virtual era demands efficient IT approaches that help simplify the way technology is deployed, integrated, and maintained in today’s data centers.

22 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Customer perspective

Efficient storage infrastructure and intelligent data Iper management are crucial for success in a data-driven world. However, organizations are finding it increasingly difficult to manage, maintain, and protect their data. Many storage approaches that have been deployed widely over the past two 50% decades are insufficient to handle emerging storage and data Using Dell Compellent™ Storage Center™, the Italian management challenges. IT approaches that treat data as a static retailer cut its capacity requirements in half compared to entity are missing an essential truth: data is not something to be the previous storage environment. stored; it is something to be actively and intelligently managed. Dell Fluid Data solutions are designed to help organizations optimize data movement and management, both within and across Ai Claims Solutions storage platforms. The Fluid Data solutions portfolio encompasses a broad range of systems, software, and services that advance overall data center agility and efficiency for heightened business response 80% and can enhance storage infrastructures in the following ways: Dell EqualLogic™ PS Series Internet SCSI (iSCSI) storage area network (SAN) arrays helped Ai Claims Solutions improve • Automate data management Microsoft® SQL Server® performance by 80 percent. • Optimize the storage footprint • Scale seamlessly to meet fluctuating demands • Protect data simply and cost-effectively Whorton Insurance Services • Integrate efficiently into the IT environment

A fresh approach to storage based on Fluid Data architecture helps organizations build an open, capable, and affordable 83% storage infrastructure that is designed to leverage their existing IT Using the Dell PowerVault™ DL Backup to Disk Appliance – investments—offering a clear path toward intelligent, cost-effective Powered by Symantec™, Whorton Insurance Services realized data management. As a result, Fluid Data helps to reduce the an 83 percent reduction in staff time for data protection. ongoing cost of maintenance in the data center while also helping to control data volume, reduce storage and infrastructure costs, HDR EOC and securely increase data availability. The success stories highlighted here demonstrate how different organizations are using Dell Fluid Data solutions to help ensure that their data is available when and where 100% they need it. Fluid Data solutions encompass a broad range Using a Fluid Data–based storage solution, HDR EOC of innovative technology, systems, software, and services experienced 100 percent successful data recovery. that help organizations consolidate and virtualize storage, optimize applications, protect critical data, recover quickly after service interruptions, and govern data throughout its Utrecht University life cycle in accordance with compliance requirements. The results these organizations have achieved show that regardless of how they use their data, Fluid Data solutions enable IT departments to manage data efficiently and flexibly, helping 2x deliver key information to stakeholders anywhere, anytime, The Dell DX Object Storage Platform enabled Utrecht and on any device. University research to access data twice as quickly.

Iper: Shrinking the IT footprint to help maximize performance across through intelligent data its application workloads while helping management minimize storage capacity and cost. Fast-growing Italian retail chain Iper As a result, Iper cut its storage footprint depends on real-time access to more than significantly. When the company moved 400 GB of bar code tracking information an Oracle® database from its previous to run its day-to-day business. However, traditional enterprise storage environment with inactive historical data clogging stacks to the Dell Compellent SAN, it halved of expensive, inaccessible disk storage, the number of drives. For another the company needed a way to make the application, Dell Compellent storage appropriate information easier to access. matched the capacity and performance of Iper made Dell Compellent storage the a competitor’s 60-drive storage platform basis of a fully virtualized infrastructure, with just 20 drives. including redundant mirrored storage “With Dell Compellent you get less area network (SAN) arrays for enhanced hardware and more brainware,” says disaster recovery. Leveraging intelligent, Giovanni Oteri, ICT manager at Iper policy-based automated tiering across Montebello S.p.A., a subsidiary of Gruppo multiple storage tiers, Iper now uses the Finiper S.p.A. “All other storage technology Dell Compellent Storage Center SAN now seems obsolete in comparison.”

Ai Claims Solutions: Optimizing were developing,” says Andrew Robinson, have doubled our capacity, but we’ve application performance head of IT operations and data at Ai Claims also seen an 80 percent improvement in In the UK, insurance industry changes can Solutions. “Our technology was five years SQL performance. This was unexpected happen in the blink of an eye. Regular old and we were spending a lot of money but has given us much more flexibility,” legislative changes, shifts in the economy, on warranty and lease extensions. To stay says Robinson. and rapidly evolving public expectations competitive, we needed to make a change.” Through virtualization and the extra mean that insurance firms must be flexible Dell consultants helped Ai Claims Solutions capacity afforded by the Dell infrastructure, in their approach to providing services. virtualize its infrastructure using the Microsoft Ai Claims Solutions has been able to Because insurance is a high-transaction, Hyper-V™ hypervisor, Dell PowerEdge™ accelerate its research and development low-margin business, improvements to servers, and Dell EqualLogic PS5000X programs. Implementation time has also the IT infrastructure can have a significant SANs—all of which combined to provide an been noticeably reduced. Robinson says, impact on profit margins. extremely efficient, scalable, and powerful “It used to take a week to deploy new At Ai Claims Solutions, a provider of a solution. This simplified architecture allowed environments on our servers, but now it range of non-fault accident services, rapid Ai Claims Solutions to reduce its infrastructure takes half a day. Plus, with much more growth was putting significant pressure on management team by 40 percent, deliver a capacity, we’ve been able to scale up its IT infrastructure supporting transaction reduced total cost of ownership (TCO), and significantly the number of development systems. “The company has been growing optimize database performance. streams in progress at any one time. We’ve at a rate of around 25 percent a year for a “We anticipated running out of SQL Server gone from 40 to 485 databases. We’re number of years, and the IT infrastructure was capacity in the coming months due to rapid more productive and can release new straining to support new applications that we business growth. The Dell EqualLogic SANs applications and improvements faster.”

24 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Whorton Insurance Services: Helping simplify data protection Managing data protection at Whorton Insurance Services used to consume most of its operations manager’s nights and weekends. To ease the burden and avoid adding IT staff resources, Whorton first virtualized eight physical servers onto two Dell PowerEdge servers running VMware® virtualization software and began backing up to disk, but problems persisted. Verifying backups was a challenge, and through-host backups of virtual machines sometimes stretched into the morning, which slowed network performance. Then Whorton decided to try the Dell PowerVault DL Backup to Disk Appliance – Powered by Symantec Backup Exec. Backups are now automated, and virtual machines and Microsoft application data are continuously protected with granular recovery technology. Off-host virtual machine backups are now performed with little or no impact to network performance. “The Dell PowerVault DL2000 and Symantec Backup Exec solved our backup problems without the management complexity and hassles of a virtual tape library,” says Chris Whorton, operations manager for Whorton Insurance Services. “Backup Exec Agents for Microsoft Exchange and Microsoft SQL Server allow us to back up our e-mail and databases with granular recovery technology. We now have continuous protection—and it took me only 30 minutes to set up out of the box.” Without any tape-based backups to perform, Whorton now spends 83 percent less time managing data protection, and the company was able to avoid hiring part-time help at a cost of approximately US$20,000 per year. Backup success rates are up to 99 percent—as compared to 50 percent using the old system. “Between tape media and tape-related hardware costs, and what we would have had to spend on additional IT staff, the Dell PowerVault DL2000 paid for itself in 10 months,” Whorton concludes. “It’s enabled me to continue to wear multiple hats—and get some rest. Sleep is good!”

HDR EOC: Bringing reliable disaster eight hours. And thanks to deduplication, HDR EOC recovery to distributed data is seeing a 40 percent reduction in the volume Engineering and environmental firm HDR EOC of backup data crossing the network, which allows (formerly e2M) manages large volumes of project the company to save on network bandwidth data in 12 geographically dispersed offices. Each and backup software licensing and reclaim office was backing up all its data locally and approximately 572 hours of staff time each year storing backups on site—a time-intensive process for more valuable tasks. that resulted in a mere 60 percent recovery Moreover, storing data in multiple locations success rate. provides disaster protection, and IT can find With assistance from Dell, the firm designed desired files quickly. “We’ve been able to recover a centralized backup architecture built on Dell every file users have asked us for since we PowerEdge rack-mounted and blade servers, two implemented the Dell and Symantec solution,” Dell EqualLogic PS Series iSCSI SAN arrays, and a Dell says Lloyd Cramer, system administrator at PowerVault ML6000 Tape Library. Dell then provided HDR EOC. data protection from Symantec for deduplication and “Data recovery used to be one of our greatest centralized backup. As a result, HDR EOC achieved concerns,” says Gustin Hare, corporate IT director 100 percent successful data recovery. for HDR EOC. “Now we focus our energy on HDR EOC has also reduced backup windows supporting our business users, while the backups by 83 percent, from 48 or more hours down to just take care of themselves.”

26 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. system. Without download delays, the team’s time can now be dedicated to analyzing protein behavior that can change the way medicine manages disease.

Heightening data center agility In any industry, burgeoning volumes of data are inducing organizations of all sizes to consider fresh approaches to storage and data management. These approaches encompass critical areas such as consolidation and virtualization, application integration and optimization, data protection, disaster recovery, and data retention and governance. Utrecht University: Keeping up to five additional hours each week Dell Fluid Data solutions enable data safe and compliant to help researchers with their IT needs. automated data management and At Utrecht University, the Biomolecular Mass The department also takes advantage of optimization of unified block, file, Spectrometry and Proteomics Group is the platform’s automated, policy-based and object storage resources through exploring new methods of protein research, data management, adding metadata on Dell Compellent, Dell EqualLogic, Dell which produces vast amounts of data that retention and deletion to help ensure PowerVault, and Dell DX Object Storage needs to be processed, safeguarded, and compliance with international standards. Platform systems. These innovative easily retrieved. As a result, the department “When our research is published, we approaches to storage and data outgrew its storage solution and was not must retain and make available all the management are designed to deliver able to scale its platform to accommodate relevant data—both raw and processed—for a dynamic and flexible foundation for the estimated 1,000 TB of new data that is five years. Using metadata as part of Dell’s efficient, agile IT through intelligent expected to be created during the next five DX Object Storage Platform means we can automation and simple integration— years. In addition, system administrators now specify for how long the information supported by storage expertise and found that backing up the department’s must be kept and how many copies of a worldwide service capabilities from Dell. existing 13 TB of data each day was time- file are needed. The solution does the rest,” consuming and unreliable. The group says Bas van Breukelen, assistant professor Learn more sought an advanced approach to storage of bioinformatics at Utrecht University. “This, that would prevent bottlenecks and cut out together with mirroring, gives us complete Dell storage solutions: the painstaking backups. peace of mind that we are complying with dellstorage.com As a long-standing Dell customer, international regulations and protected the department turned to Dell for insight against the loss of valuable data.” into available systems. The Dell DX The benefits of the DX Object Storage Object Storage Platform—an object- Platform extend beyond the data center based, clustered storage platform—was as well. Now that researchers can attach well suited for the storage needs of the metadata—such as the name of the group based on its simplicity, scalability, researcher conducting the experiment—to integrated storage protection, and superior a file, they can retrieve relevant information information management. Instead of slow quickly and easily. Also crucial was the tape backups, the IT team now relies on capability enabling researchers to download mirroring and automatic replication. The files twice as quickly because the platform group’s system administrator now has has higher throughput than the previous

Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Dell.com/EfficientIT | 2012 Issue 27 “Dell educational solutions help us better prepare our students for success. Lesson learned.”

Eric Jones Executive Director Henrico Public Schools

See how we helped Henrico County Public Schools improve academic performance using Dell professional To read the full story, learning services and educational solutions. scan here or text Learn more at Dell.com/Effi cientIT. EIT to DELL4U (335548).

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50110454-dell-ad4.indd 1 12/6/11 11:35 AM Customer perspective

Expanding business Copenhagen Airports Reduced carbon emissions opportunities Copenhagen Airports reduced carbon emissions by approximately 200 tons per year after implementing a private cloud through the cloud with virtualized Dell PowerEdge™ servers.

Tyro Payments Large enterprises and small businesses alike are Tight PC Security Tyro Payments uses the cloud-based realizing powerful cost-benefits by implementing Dell Distributed Device Management cloud-based computing environments. Dell™ cloud (DDM) software-as-a-service (SaaS) platform to help keep PCs secure computing technologies enhance agility, broaden without adding IT complexity. opportunities, and streamline IT management.

Boulevard Brewing Company Increased productivity Boulevard Brewing Company reclaimed more than 3,790 productivity hours per year by managing spam and stopping ith reliance on IT growing and IT budgets leveling off, it is viruses with cloud-based Dell Email no surprise that many business and technology strategists Management Services (EMS). are setting their sights on the cloud. By providing cost- Weffective, on-demand access to powerful IT resources, University of Kentucky cloud computing helps organizations boost flexibility, productivity, Maximized IT efficiency and scalability while avoiding IT expenditures and complexity. And the The University of Kentucky Information deployments can be as diverse as the specific requirements they serve. For Technology (UKIT) group anticipates a example, some enterprises are migrating workloads to large-scale public 17 percent total cost of ownership (TCO) clouds; others are building private clouds that capitalize on pooled, in- reduction over five years for its private house server, storage, and networking resources. and hybrid cloud SAP environment. The success stories highlighted here show how organizations in a wide range of industries have already drawn upon approaches such as Uniserve Dell Cloud Computing Solutions to advance business and technical goals Fresh business opportunities while controlling IT budgets. Whether they are operating airports, brewing Uniserve offered new products to beer, or delivering integrated voice and data services, these companies existing customers and is reaching understand that a cloud computing–based strategy can be instrumental previously untapped verticals by in achieving impressive results—helping to reduce power consumption, adopting the turnkey Dell Cloud Solution secure client systems, increase worker productivity, improve agility, and for Web Applications approach. reach new customers.

Copenhagen Airports: Landing in the cloud Tyro Payments: Tightening PC security As the owner and operator of Kastrup and Roskilde airports Tyro Payments, an independent Australian banking in Denmark, Copenhagen Airports is responsible for running and organization, is focused on producing innovative, enterprise- maintaining all airport buildings and service facilities. Its IT group level payment processes for small and medium-sized retailers, sought new ways to streamline IT management and reduce power hospitality businesses, and health care providers. Protecting the consumption to support continued organizational growth while security of its client systems is critical for Tyro. Yet the near- meeting carbon emission targets set by the Danish government. continuous work of distributing third-party security patches and Achieving those goals required the overhaul of an aging, power- antivirus updates to employee PCs was challenging for the small IT hungry IT infrastructure that comprised 330 servers and several group. Administrators needed to streamline software deployments disparate, proprietary storage systems. to help ensure that updates would reach client systems before Following consultation with Dell, the IT group pooled IT problems arose. resources by creating a private cloud with VMware® virtualization After evaluating several options, the IT group at Tyro decided software, Dell PowerEdge blade servers, and Dell EqualLogic™ to adopt the Dell Distributed Device Management (DDM) software- PS Series storage. After virtualizing just half of its servers, the as-a-service (SaaS) platform. The cloud-based solution enables organization cut IT power consumption costs by approximately administrators to manage client systems in real time through an DKK 800,000 per year and reduced carbon emissions by online portal that is designed to be accessed by any PC connected approximately 200 tons per year. Virtualizing servers also helped to the Internet. Administrators can fix software problems remotely, the company avoid 75 percent of previously planned hardware avoiding time-consuming deskside visits and helping employees to acquisition costs. reduce downtime. Meanwhile, the private cloud approach has helped streamline By deploying DDM, the Tyro team also can capitalize on management. “Thanks to our simplified Dell cloud infrastructure, we automated third-party patch management capabilities to roll out save around 50 percent on management time,” says Michael Øst antivirus software and security patches to the entire organization Larsen, back office IT manager for Copenhagen Airports. “It’s a new in minutes. “Deploying the SaaS solution has increased the security approach to running IT.” of our systems,” says Timothy Kersten, security specialist at Tyro In addition, the IT group is able to respond much more quickly Payments. “The updates process has been simplified and is much and flexibly to service requests; virtualization has helped cut the more effective. We now have peace of mind that we are protected time to launch new services from one month to just one hour. “This at all times.” means that the company can get going on projects faster, which contributes to overall growth,” says Øst Larsen.

30 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Boulevard Brewing Company: University of Kentucky: Journey to the cloud Keeping communications flowing University of Kentucky Information Technology (UKIT) is exploring A pioneer in the craft beer revolution, Boulevard Brewing Company a new approach to IT to address multiple challenges and build an is today the largest specialty brewer in the Midwestern United infrastructure for the future. The campus data center, which houses States. Like most U.S. breweries, Boulevard needs a way to ensure mission-critical applications used across the university and part of the smooth communication with distributors. However, a large volume university health care system, is located in an aging building that leaves of e-mail spam was hampering employee productivity, introducing applications too vulnerable to catastrophic outages. Meanwhile, the security risks, and causing the IT group to spend thousands of data center’s large-scale SAP environment, which helps manage student dollars on spam filtering software every year. Finally, a hardware information, procurement, human resources, and financials, uses failure on the server used for the Microsoft® Exchange Server proprietary systems that have become too costly and complex. messaging application forced the company to rethink messaging. UKIT needs to make changes quickly. UKIT is under pressure Boulevard adopted Dell Email Management Services (EMS), a from the university to identify recurring cost savings and to return the comprehensive suite of cloud-delivered messaging applications, prime campus real estate used for the data center to academic use. A to manage spam and virus filtering and to handle e-mail archiving dwindling budget resulting from the economic downturn means that and continuity. Now e-mail passes through Dell EMS Email Security building a new data center is not a financially viable option. servers before it is delivered to the company’s network. Boulevard UKIT is evolving to cloud computing as a way to help mitigate risks, also refreshed its hardware with a Dell PowerEdge server to host reduce costs, return data center space to the university, and redirect IT Exchange 2010 and implemented Dell EqualLogic PS Series storage staff to focus on strategic organizational goals. As a first step, UKIT worked area networks (SANs) for primary storage and data replication. with Dell Services to design a private and hybrid cloud solution for the SAP Using the cloud-based solution for spam and virus filtering has applications that includes Dell PowerEdge servers, Dell Compellent™ helped Boulevard reclaim more than 3,790 productivity hours per storage, and the Dell Virtual Integrated System (VIS) portfolio. Through a year, refocus IT staff on other tasks, eliminate expenses for spam multi-phased proof of concept, UKIT learned that the cloud approach could filtering software, and avoid significant e-mail outages. Using cloud- help reduce the total cost of ownership (TCO) of the SAP environment by based e-mail archiving, Boulevard also reclaimed 30 percent of disk nearly 17 percent over five years. If the pilot is successful, UKIT ultimately space and achieved a 100 percent return on investment. plans to migrate the SAP environment and other mission-critical applications “If you’re not using a perimeter-based spam and virus filtering to a Dell public cloud to help further reduce risks and costs. solution like Dell EMS Email Security, you’re essentially paying for “Cloud computing helps us address several of our immediate extra bandwidth to allow spam to travel across your network,” says challenges by improving business continuity, reducing operating costs, Tony Lux, purveyor of technology at Boulevard Brewing Company. freeing up campus real estate, and simplifying management,” says Vince “For us, that’s a lot of data, and Dell EMS is stopping it before it even Kellen, CIO, University of Kentucky Information Technology. “In the long hits our mail server.” term, moving to a cloud environment will enable us to create a much more dynamic, agile infrastructure that can support a full range of academic and administrative functions, from scientific research to desktop computing.”

Uniserve: Evolving into the cloud As one of Canada’s first Internet service providers, Uniserve takes pride in being at the leading edge of technology. Founded in 1988 as a computer retail store and dial-up bulletin board system, the company has grown into an industry leader in the integration and delivery of voice and data services. Today Uniserve has 50,000 residential subscribers and more than 3,000 commercial customers throughout Canada. Offering cloud computing services was a natural step in the company’s evolution. Commercial customers were increasingly requesting hosted business applications such as Microsoft Office SharePoint® Server collaboration and document management, Microsoft Exchange Server messaging, and BlackBerry applications to help increase flexibility and reduce costs. Uniserve decided to build a data center to accommodate that demand. Uniserve then sought a proven, secure platform that would allow the company to launch its cloud computing offering quickly, provide the flexibility to meet on-demand needs, ensure the security that business customers require, and provide scalability for future growth. The company selected the turnkey Dell Cloud Solution for Web Applications, which combines Joyent Cloud Control software with Dell PowerEdge C Series servers, Dell Services, and Dell ProSupport in a pretested and preassembled platform with comprehensive support. “This cloud solution gives us credibility,” says Mike Schmidt, president and CEO of Uniserve. “It’s established, it’s proven, it’s reliable, it’s scalable. It has everything our customers need to deliver Web applications.” With its cloud computing– based strategy, Uniserve is offering new products to current customers while growing opportunities in other areas and vertical business segments.

Navigating cloud computing Learn more

Dell Services helps answer a variety of fundamental Dell Cloud Computing Solutions: questions about cloud computing and provide dell.to/r13hBs navigation assistance for those organizations that are ready to explore. Dell Distributed Device Management: dell.to/n2PcTx dell.to/rcnD6K

Dell Email Management Services: dell.to/nSENDP

Dell Cloud Solution for Web Applications: dell.to/owpYYp

32 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. Customer perspective

Carnival Cruise Lines Serious fun

Deploying virtualized Dell™ PowerEdge™ servers and EqualLogic™ storage helps Carnival Cruise Lines make the most of a small shipboard footprint, maximize reliability, and reclaim 7,000 hours per year for its information systems managers.

ustomers of Carnival Cruise Lines want to get away from it all. Whether they choose to Cdance into the wee hours, play miniature golf with the kids, or just read a great book by the pool, most are looking for a vacation from the complexities of everyday life. These fun and carefree cruises rely on a cutting-edge IT infrastructure—one that poses unique challenges. Because each ship is its own floating island, efficiency and reliability are crucial. Looking to get the most out of the available footprint, Carnival engaged Dell to determine how it could use virtualization to consolidate its servers. Carnival began implementing VMware® vSphere™ virtualization on Dell storage support that mission.” Carnival is PowerEdge servers and EqualLogic storage, now planning to move its shoreside data and quickly saw the results. “Now that warehouse onto a similar platform that we’ve gone virtual, we’re saving floor space, uses hybrid EqualLogic arrays with both saving power, and getting better airflow, solid-state drives and spinning disks. which keeps the servers cooler,” says John “We have a true partnership with Cruising Staker, senior information systems manager Dell,” says Doug Eney, vice president to efficiency on the new ship Carnival Dream. of information systems engineering at In this video, learn more about The standardized infrastructure has Carnival. “Many vendors have walked in how the efficient Dell platform simplified management and increased here and said they’re our partner, but then is helping Carnival deliver an unforgettable vacation reliability, including saving Carnival’s we’ve had a problem when the presales experience to 3 million guests information systems managers up to period was over and the partnership went every year. 7,000 hours a year. “The storage arrays out the window. Dell delivers cost-effective youtube.com/watch?v= have been rock-solid,” Staker says. “At and reliable solutions, and whenever iS8_AlcYdQA Carnival Cruise Lines, we do everything we’ve brought up issues with the Dell possible to ensure that our guests enjoy team, they’ve determined the root cause their vacation. By providing a highly and worked with us on the solution. They reliable server environment, our virtual always show a commitment to actually machines on Dell servers and EqualLogic being our partner.”

Team Lotus On track for the checkered flag

Working with Dell to rapidly create and deploy a high-performance computing cluster, design environment, and network and trackside infrastructures helps speed Team Lotus toward its ultimate goal—to become the fastest new team in Formula 1™ (F1™) racing.

very business in the world hones its systems for peak performance and competitive advantage—but E few can say that the difference between success and failure comes down to millimeters or hundredths of a second, as is the case with Formula 1 (F1) racing teams. To get an F1 car to peak performance and keep it there takes hundreds of people, multiple infrastructures, and constant monitoring—plus an IT environment that can move seamlessly to a different country each week. This undertaking is a huge challenge for teams competing in the F1 season, but especially for the newly formed Team Lotus. In a sport where time is precious, Bill Peters, head of IT at Team Lotus, was given a matter of months to build the IT infrastructure needed to run a competitive racing team. “We found out quite late on that we’d been accepted into the 2010 F1 season,” says Peters. “We had less than 22 weeks to build everything from scratch. I knew we needed a tier-one IT partner to Rocket on the road work with us at every stage.”

Rapid IT deployment and trackside support anywhere in the world translate into superfast Designing enterprise-grade ground speed for Team Lotus. Watch this video to learn more. IT environments Building an enterprise infrastructure in a dell.to/jPBIci few months is no simple task. “The Dell Consulting team came in and listened to

4 hours 22 weeks 186 servers Where the rubber When Team Lotus is on the After Team Lotus was Team Lotus selected a meets the road racing circuit, it receives accepted into the 2010 production-ready HPC Team Lotus is focused trackside IT assistance F1 season, it had to build cluster configuration on speed—and rapid IT within 4 hours, thanks everything from scratch consisting of 186 Dell deployment and support to its Dell ProSupport within 22 weeks—including PowerEdge M610 blade services from Dell are Enterprise-Wide Contract. a mobile HPC cluster, servers, pretested with helping the F1 race networking and trackside the Linux OS and ISV team achieve its goals. infrastructures, a design applications. environment, and storage.

our requirements, quickly turning them of the team,” says Peters. “It works around The trackside network plays a key role into a statement of work,” says Peters. Dell the clock simulating aerodynamics and in the team’s success as well. “We pull huge consultants held a series of workshops helps us design the cars. It gives us our amounts of data out of the cars because covering the design and implementation competitive edge.” they’re racing every lap, so high performance of servers, storage, networks, and The team’s HPC environment helps and stability is paramount,” says Peters. The infrastructure applications. prepare the cars for each competition, team uses Dell Latitude™ E6500 and E4300 The team had requirements specific but on race day the team needs a laptops with Intel Core™2 Duo processors. to the F1 industry, and Dell’s experience completely different infrastructure. The These systems are extremely powerful, but with other F1 teams was invaluable. Peters trackside environment must deliver all the they are also tough—built with magnesium- explains: “We soon realized that Dell functionality and performance expected of alloy chassis and display backs that meet understood our industry—everything from an enterprise-grade IT infrastructure. Not rigorous standards for durability. the technology needed to design an F1 car, only must it be highly resilient, but—most to our requirement for trackside laptops importantly—it must also be mobile because Pulling ahead of the pack and storage that could withstand extreme the team travels around the world. The F1 season currently consists of circuits temperatures and vibrations.” Once again, Dell consultants’ expertise across 20 countries. To help ensure Team Lotus also needed a high- and experience within the F1 industry maximum reliability and performance, performance computing (HPC) helped ensure that Team Lotus deployed Team Lotus has a Dell ProSupport environment for computational fluid the right infrastructure quickly. Dell Enterprise-Wide Contract. This support, dynamics—a way of accurately simulating designed an environment comprising four which has proved invaluable already, wind tunnels in virtual space. The PowerEdge R710 servers connected to a offers the team a four-hour response in team selected an Intel® Cluster Ready Dell EqualLogic™ PS6000S Internet SCSI any country. “Regardless of where we are HPC, which provides a preconfigured, (iSCSI) storage area network (SAN) with in the world, we see the same high-level production-ready system including the solid-state drives (SSDs). The servers are response within a few hours—even in the Linux® OS and Platform and independent virtualized with a VMware® vSphere™ 4 middle of the night when we’re preparing software vendor (ISV) applications. The virtualization platform, and the team’s the car,” says Peters. cluster consists of 186 Dell™ PowerEdge™ data is protected with Symantec™ Peters is adamant that the world M610 blade servers with the Intel Xeon® Backup Exec™ backup and recovery championship is within grasp in the processor 5570 series housed in energy- software. As a result, the team’s overall next few years. “We want to win a efficient PowerEdge M1000e modular IT footprint is designed to be half that of world championship, and we think it’s blade enclosures and connected to Dell most competitors, which saves traveling achievable. We’ve got the right team PowerVault™ MD3200 and MD1200 storage space that can be used for spare car parts to do it, and, thanks to Dell, the IT arrays. “The cluster is critical to the success and other necessities. infrastructure too,” he says.

University of California, Irvine Accelerating scientific research with an energy-saving HPC cluster

At the University of California, Irvine, researchers race toward innovative cures for diverse diseases. Introducing an HPC cluster powered by Dell™ servers with Intel® Xeon® processors enabled 150 percent more research in 50 percent of the space.

director of the UCI chemistry department. “In fact, with the advancements that Dell has embedded in the PowerEdge C6100 servers running Intel Xeon processor 5600 series, we can get 150 percent of the work in 50 percent of the space.” The Dell and Intel solution also saves 28 percent in energy consumption. “We run very diverse software across more than 30 different professors and their research groups, with many simulations that take days or weeks to run,” says Crawford. “Through Dell’s and Intel’s expertise, we’ve been able to integrate all these into the ome to Nobel Prize–winning scientists and top- cluster by using the Intel Cluster Ready Program and Dell Hardware ranking research programs, the University of California, Customization services. This has helped us to monitor and manage Irvine (UCI) prides itself on a distinguished history all these divergent activities on an open platform.” H of scientific research. Yet until a few years ago, UCI Rommie Amaro, assistant professor of pharmaceutical science lacked the compute power to support its researchers in such areas and computer science, uses GreenPlanet to study infectious diseases. as atmospheric chemistry, bioinformatics, biopharmaceutical “In my lab we are using different computational simulations to try to engineering, and other disciplines that focus on chemistry and understand how enzymes and biomolecules within these diseases synthetic chemistry. It had to outsource data to high-performance behave and how we can come up with new drugs to target these computing (HPC) labs throughout the United States, experiencing specific enzymes,” she says. “We study systems with hundreds weeks and even months of lag that slowed the pace of research. of thousands of atoms and simulate their behavior. So, it’s very Realizing a need for its own HPC cluster, UCI turned to Dell and important for us to have access to a large number of processors that Intel. “They put us in a position where we could get their advanced have very fast interconnect. That allows us to get results much more tools and their advanced products by opening their engineering and quickly. And the great thing about GreenPlanet is it satisfies those design-build processes to us and ultimately allowing us to do work that constraints for us.” we couldn’t have done without their help,” says Ronald D. Hubbard, senior director of development for the UCI School of Physical Sciences. Transforming science The resulting cluster, GreenPlanet, encompasses over 350 Dell PowerEdge™ servers. A QLogic TrueScale InfiniBand interconnect The speed and power provided by high- performance computing opens the door to provides high-throughput, low-latency connectivity among the new scientific discoveries. Learn how the nodes. Dell PowerVault™ MD1220 and PowerVault MD1000 direct GreenPlanet cluster helps researchers at the University of California, Irvine, study diseases attach storage arrays deliver rack-dense, scalable storage. and their cures. “We’re seeing great energy and space savings per amount of work done,” says Dr. Nathan R. M. Crawford, modeling facility dell.to/sWDnvy

36 2012 Issue | Dell.com/EfficientIT Reprinted from the 2012 Dell Efficient IT special edition of Dell Power Solutions. Copyright © 2012 Dell Inc. All rights reserved. “We needed to process geographic data for the entire earth—while minimizing our environmental impact upon it.”

Brad Clark Group Program Manager Bing® Maps from Microsoft®

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Steven Smith CIO AccuWeather, Inc.

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