BAR THAT BRUNSWICK BUILT

This is the Bar That Brunswick built.

Locust Buffet, Gus Kurth, Proprietor, 1009 Locust St., St. Loui«, Mo. After remodeling This is the beer That flowed over the Bar AND BEFORE That Brunswick built. REMODELING This was the taproom so old and staid That meager profits seldom were This is the club made" That's thriving today That owns the box That bulges with money That came from the crowd That drank the beer This is the crowd That flowed over the Bar That drank the beer That Brunswick built. That flowed over the Bar That Brunswick built.

Locust Buffet—Before remodeling

This is the salesman Consult Brunswick experts before That Brunswick sent you decide upon any service fix- tures. Brunswick fixtures, fur- That sold the club nished from stock or specially de- That's thriving today signed to fit your needs, assure This is the bo* That owns the box maximum returns with minimum That bulges with money That bulges with money overhead. Write today for book- That came from the crowd That came from the crowd let on service fixtures—also spe- That drank the beer That drank the beer cial information covering require- That flowed over the Bar That flowed over the Bar ments on billiard and bowling That Brunswick built. That Brunswick built. equipment and squash courts. THE BRUNSWICK-BALKE-COLLENDER CO. 623-33 SOUTH WABASH AVENUE, CHICAGO, ILLINOIS—ESTABLISHED 1845 BRANCHES AND DISTRIBUTORS IN PRINCIPAL CITIES OF THE UNITED STATES 18th Annual Meeting? Professional Golfers Association Of America at morrison Hotel, ehi

Left to right: front row: Dave McKay, Pittsburgh; Fred Brand, Pittsburgh; Dan Goss, Birmingham; Chas. Hall, Birmingham, honorary pres.; Jack Martin. Tacoma, vice-pres.; R. W. Treacy, Milwaukee, secy.; Geo. R. Jacobus, Ridgewood, N. J., president; J. B. Mackie, New York, treas; W. Maguire, Houston, vice-pres.; Jas. Anderson, Pontiac, Mich., vice-pres.; Tom Boyd, New York, vice-pres.; Jim Wilson, Chicago; Clarence Hackney, Atlantic City. Second row: Martin Higgins, Fall River, Mass.; Jack Forrester, Hackensack, N. J.; Fred Henwood, Seattle; Geo. Norrie, Macon, Ga.; Geo. Crist, Buffalo- Marty Walsh, Omaha; Capt. Chas. Clarke, Cleveland; Miss Meredith Mielke, New York; Bert Way. Cleveland; Mrs. Irene Blakeman, Chicago teadquarters; Neal Mclntyre, Indianapolis; Al Nelson, Philadelphia; Joe Dahlman, Tulsa; Elmer Biggs, Peoria; J. A. Patterson, Los Angeles; A. R. "*317"hird"rowR^Guy'Martin, Kenosha, Wis.; Lewis Meyers, Providence, R. I.; Steve Holloway, Albany N. Y.; Wendall Kay, Niagara Falls, N. Y.; Chet rwin, Haworth, N. J.; Ed. Valentine, Detroit; Claude Whalen, Ft. Worth; E. Newkirk, Chicago; Alex Pirie, Chicago, honorary pres.; Dewey Longworth, Oakland; Harold McSpaden, Kansas City; Orville Chapin, St. Paul; Al. Collins, Kansas City; J. B. Sloan, Racine, Wis.; John Inglis, New York. dtbsest from picturMwece Jot™ Farrelt^£ho*t HiUs, N. J.:fit^u tBoyle , New V**: and r^pt, Chaa Peekins^*rtf«r^M . \ i PGA ENTERS BIG BUSINESS STAGE Annual Meeting Shows Organization Is Growing Stronger Every Year

T MUST have been a great disap- standing by. That's another long count in pointment to the management of the his favor. The pros and Jacobus both are I Morrison hotel in Chicago when dele- lucky in having George at a club whose gates to the 18th annual convention of officials and members taken keen interest the PGA, scheduled for November 20, 21 in pro advancement, otherwise there could and 22, started to pack up and go home not be devoted to the presidential job all on the evening of the 21st. That was a the time and effort George has given to it. full day earlier than was expected, so if The official family of the PGA remains the Morrison management is in the habit about the same as it was last year with of banking on futures, it had to swallow one exception: Jimmy Anderson of Michi- several hundred dollars' loss in room gan replaces Jim Wilson of Illinois. Wil- rentals. President George Jacobus and his son is a veteran national and state official staff ran the proceedings like clockwork who has sweat and worried his trick at and saw to it that no delegate, impressed the wheel and earned the vacation he tried with his ability as an orator, took up too to get from this work last year. Jimmy much of the convention's time wandering Anderson is one of the keenest and most in forensic fields removed from the subject successful of the younger Scotch laddies at hand. This efficiency permitted all busi- in the pro game. He's no stranger to na- ness to be finished a full day ahead, which tional PGA affairs. is why the hotel headquarters took the loss above referred to. Cash Position Fine On second thought, the hotel didn't take The amazingly good condition of the it on the chin so much after all, because PGA treasury despite the raps taken by Tom Boyd arranged an unprogramed din- the benevolent fund is a tip-off of excel- ner in honor of Jacobus, and over 100 dele- lent management of the association's af- gates and prominent golf officials attended. fairs. Jack Mackie as perennial treasurer Looking over the box score of the con- of the outfit can be credited with taking vention gives one the conviction that the the PGA through the depression in better pro organization is doing a first class job fiscal shape than probably any other or- of handling the third stage of the pro- ganization of similar character in the fessionals' development. The first period country. The ball deal last year, of course, of the PGA history was devoted to getting was the big answer. The PGA treasury the boys organized. The pros then were got more dough out of that ball deal than teachers, missionaries and bench crafts- could have been made by any of the co-op men. The second stage was in getting buying experiments the boys have dis- esprit de corps aroused and stirring up cussed at stein-spotted conference tables. recognition of pro business possibilities. This year the ball deal calls for a sliding The present stage is that of getting edu- scale of discounts for the individual pros, cated and organized to control wisely a big based on quantity purchased. The rebate business. is split between the individual pros and George Jacobus suffered the honor of the PGA headquarters exchequer so the again being elected president. The kid's fellows have the answer to their plea for volume and character of work for the pros a deal that will help them pay their asso- has been such that all of the fellows have ciation dues and Mackie, the watch-dog wondered how he could get it handled, but of the PGA treasury, sees prospects of he has and can rejoice in having been enough jack coming in to permit ener- right more times than he has been wrong, getic functioning of the 1935 Jacobus ad- which is the best break anyone can expect. ministration. When the Jacobus boy has been wrong it The ball deal with the manufacturers has been when he has been trying to do bases the refund on "advertising," which something for the pros and not simply has caused some of the smart pro gentle-

BY HERB GRAFFIS TORO ROADMASTER

Now you can cut the rough quickly and cheaply with this new and sturdy sickle bar attachment. Easily attached to Toro Master Tractors and inter- changeable with gang mowers in twenty minutes.

Speed range up to write for fifteen miles per hour Descriptive Circular Rubber Tired Wheels will be the choice of wise Superintendents in 1935

N 1933, ten per cent of all Toro Tractors went out on Rubber Tires. In 1934 over fifty per cent were rubber equipped. In I 1935, present indications are that three out of four Toro Tractors will go into service with pneumatic wheel equipment. What is the reason for this trend? The reason is that pneumatic tires are softer, more resilient, and quieter than any other type. There is less vibration and consequently longer life for the tractor. Speed is increased and gripping traction is preserved. Toro Master Tractors are equipped with special tractor tires. Regular automobile type air wheels are not satisfactory because they lack sufficient grip to negotiate steep hills. Tractor tires are built specifically for tractors and have plenty of traction without slippage. If you are interested in tractors, write us today for a new catalog which tells about the new 1935 improvements. TORO MANUFACTURING CO. 3042-3168 Snelling Avenue MINNEAPOLIS, MINNESOTA men to again refer to how the former in- from the outside was sounded. The wager- dividual refunds in the shape of free balls ing gentry have designs two ways on the to pros "for advertising" were muffed. An pros. They make books on the tourna- idea of the free balls was that the pros ments, thus using the pros in taking would pass out a free ball now and then money from the public, and then they set to members, which would have been a up wheels and other instruments for prov- great stunt for beating out the store ball ing you are wrong so the pros can shoot business and making friends for pros. But, their dough during the championship eve- the comrades point out, the balls thus nings. The pros seldom bet on themselves received were sold instead of being given during championships and when they do, away—at least to a reasonable extent as only wager small amounts. They want samples—and eventually the boys beat their competitive business kept free of themselves out of an "advertising" allow- the bookies. ance in this shape. Report of the publicity committee of Lou Myers, Doc Treacy and Elmer Biggs, Class-A Filling Up the latter chairman, forecast the employ- By provision of the PGA constitution, an ment of a full time publicity man for the initiation fee of $25 becomes effective as PGA. The committee called attention to soon as the Class-A membership reaches the present and future possibilities of golf 1,200. Delegates were instructed to notify market development through golf instruc- their sections that the present count on tion to school kids. this class is 996, which means that only 204 more Class-A can join the association for dues alone. The close approach to Ask Trade-Ins to Hike Volume Class-A capacity is indicative of the grow- Comment on this report indicated that ing strength and national unity of the expansion of the school field might mean PGA. logically an increase in positions available for pros and consequently easing up of At a meeting of the executive commit- the strain on the association funds for tee, following the last meeting of the dele- relief of out-of-luck members. The hunch gates, President Jacobus appointed Alex looks interesting because what the pros Pirie to be chairman of a new "Pro-Green- want is work and not charity. In some keeper Committee." Alex's job will be to localities pros are taking old clubs as make available to PGA pros a complete trade-ins on new sets and either giving education in greenkeeping and course these turn-ins away as prizes or selling architecture. Thus, the committee expects them at dirt cheap prices to school kids to put the pro in better position to co- or muny golf players. Since that pub- operate with the greenkeeper in working licity committee report has had a chance out greens problems, making the pro's to sink in some pros have been discussing services of greater value to his club. the chances of the PGA working out with Wistful, but entirely unofficial, hopes are the manufacturers a trade-in proposition being expressed for the elevation of a pro that would dump out of the members' to the USGA executive committee. The bags the clubs that have been in use for pros figure that they are able to contribute eight to 12 years and put these implements something to the USGA work for the good in the hands of school kids who have of the game and by their individual and plenty of muny and fee course facilities association conduct have identified them- available but no clubs to play with. selves as qualified. The PGA championship was expanded Pro intimacy with the playing conditions to qualify 64 players, instead of the 32 of the game, both among pros and ama- who previously made the grade, and in teur members, gives pros a position of order to assure the best possible field for authority in this division. However, des- the event, no sectional qualifying will be pite all the howls against the antiquated required from members of the Ryder Cup stymie which were registered at the PGA team, the National Open champion, or the championship, the convention took no ac- eight quarter-finalists in the previous tion on the matter. Popular opinion is year's PGA championship. The job of against the stymie and it's seldom played working out details of the event was left except in the major match competitions to the executive committee. but the players vainly await some official A warning against gambling elements action ruling out this detail. GREATEST TRIUMPH

^jMedma^ Country Club

Mr. H. B. Canby, The Crawford, McGregor St Canby Co., Dayton, Ohio Dear Mr. Canbys I was very pleased with the fair terms of our agreement and most agreeably surprised at your Superintendent's ability to put Into concrete form my ideas of perfect wood and iron clubs. Further along the lines of our conversation, I shall want a clause in our contract pertaining to sales out- The Iron Master now de- lets on VacGregor Tommy Armour Clubs. 1 would suggest something along the following lines: signs the first golf clubs It Is understood that golf clubs of my design and^1 bearing my Indorsement may be sold only to golf to bear his name. Built un- pros, and In no Instance may be sold thru stores or other retail outlets, or'wholesale outlets who der his personal supervi- might have retail connections, but strictly to the golf pros thru your own direct sales force. sion. To be sold through Any equivocation whatsoever will render the con- tract void and nullify your right to manufacture pros only. -lubs of my design. If you will put this clause Into our contract, 1 shall be very happy to sign it and sincerely hope this is the Tommy Armour, the greatest beginning of a successful and happy relationship. iron player of all time has Yours sijtferely, now put his own ideas of golf club construction into con- Tonyfty Armour crete form. The result is good news for pros everywhere—a new line of clubs designed as only Tommy Armour could design them—built as only Macgregor could Here's a line of clubs to which both Tommy build them—sold through pros exclusively. Armour and Macgregor are proud to affix their Just wait until you see these clubs! They names. And the margin of profit gives every have eye appeal, swing appeal — everything. pro who sells them a chance to make real They're built to Tommy Armour's exact speci- money. Write us for full details. The Craw- fications right down to the smallest detail. ford, McGregor and Canby Co., Dayton, Ohio. MACGREGOR-TOMMY ARMOUR CLUBS 28 GOLFDOM ' "... O'SULLIVAN JANUARY, 1935 WAS RIGHT"

E TAKE our text on Spalding Bobby shock... and the vibration ... that rubber WJones Cushion Neck Irons from sleeve removes the sour feel —gives the Humphrey O'Sullivan, inventor of the rub- Jones Cushion Neck Irons the sweetest feel ber heel. ever known in a club. It does away with Mr. O'Sullivan reasoned that hard leather finger-fatigue. heels transmitted every shock of impact— Makes for greater accuracy, too worried the nerves and sapped vitality. So he produced the rubber heel —a heel that This cushion neck construction, alone, absorbed the shocks. And millions of turns these brilliant Spalding irons into pavement-pounders said "O'Sullivan was the least fatiguing, most deadly accurate right!" golfing weapons ever produced. The most accurate because it gives controlled, or uni- A parallel in golf clubs form, torque —and the clubhead lies a The difference between Bobby Jones fraction of a second longer against the ball, Cushion Neck Irons and other irons is increasing the time limit for the instinctive basically the difference between rubber adjustment in direction that almost invari- heels and leather heels. ably takes place. The usual irons transmit the full shock But that's not all. For Bobby Jones Irons of impact from the clubhead through the with cushion neck construction now come steel shaft to the fingers. And most fingers equipped with the new Jones Form Grip, can't "take it." They tire...lose their deli- another definite contribution to comfort... cacy of touch. and to better golf. It, also, is an exclusive But the Jones cushion neck construction Spalding patent. absorbs the jars .. .saves fingers and nerves. These are but two of the many features Here's why: Between the clubhead and that make these superb clubs so easy to steel shaft there's a rubber sleeve, an ex- sell. We suggest that you put them to clusive Spalding patent. By taking up the work, for your own profit.

ROBERT T. JONES. JR.. GOLF CLUBS Cushion Neck • Jones Form Grip Olin Dutra was named chairman of the PROS MEET PGA tournament committee. Other mem- 200 Discuss Tourney Details and bers of the committee as announced by Publicity — Dutra Heads Jacobus are: Craig Wood, vice-chairman; Tournament Committee Gene Sarazen, Walter Hagen, Leo Diegel, Wiffy Cox, Horton Smith, Paul Runyan, Bobby Cruickshank, Harry Cooper and A1 ORE than 200 pros met at the Miami- Espinosa. • M Biltmore hotel the evening before the Biltmore open began in the largest Announcement was made of PGA cham- pro meeting ever held and went over the pionship qualifying round plans involving signals with George Jacobus, president of the award of $2,500 for sectional qualify- the PGA. ing scores. The meeting was engineered by Tom The Jones Masters' tournament in 1935 Boyd, a vice-president of the association, will be for 55 invited players to which will who is doing missionary work for the be added the five players not on the invi- organization among the pros who visit tation list who make lowest scores in the Miami during the winter. Boyd reported ten leading winter tournaments from that 20 new members were signed up at Miami-Biltmore to Pinehurst. Harlow Miami. gave out this information at the Miami- Restricting sectional open tournament Biltmore meeting. entrance to PGA members was discussed Walter Hagen was acclaimed by his at the meeting. The idea was approved by comrades in the cause, who spontaneously George Hammond, speaking for the Miami- jumped to their feet after Walter had given Biltmore people. George remarked that the boys some of his genial line and ad- a few exceptions were made in the present vised them not to be alarmed about some tournament but it looked like something idea being for the good of either the worth considering if the PGA was willing tournament players or the home club pro to accept full responsibility for its mem- businessmen. If any idea will do the whole bers. The pros themselves brought up the game some good, Walter said, selfishness idea of disciplinary action on their mem- of any faction in pro ranks is just plain bers in a manner that would warrant dumb. tournament sponsors restricting fields to The boys were somewhat divided on pub- PGA men. licity policies. Some of them advocated There was comment on the $15 entry keeping their meetings closed to news- fee at Miami-Biltmore. Some of the boys papermen while others spoke for a vigor- figuring that if the idea of the tournament ous and open publicity policy, maintain- was to attract home club pros who had ing that if the pros had anything to be only an outside chance of prize winning, hidden from the newspapers it was the the $15 rap was stiff. fault of the pros. More oratory than judg- Method of selection of the Australian ment and facts figured in the needless team was questioned and explained. A handling of the subject. However, it be- point brought out in this connection came evident a couple of days later that stressed the wisdom of promising younger some pros are at sea on publicity when pros joining the PGA. Laffoon, a new the suggestion of pro censorship of a news member, cashed in on his membership and story on a revision of the Miami-Biltmore playing ability with a great journey. class A prize money stirred up slapping between two good guys—a pro and a news- Bob Harlow spoke on the necessity of paperman. The two concerned traded pokes the PGA being the clearing house for and then made up and forgot like good tournament dates and told the boys what boys. the tournament bureau was up against, trying to supply good fields to both Cali- Without the little debate with the paws fornia and Florida during the winter ses- on the place of censorship in news, the sions. The difficulty is emphasized by the revision of the Miami-Biltmore prize players wanting to give all tournament money would have been worth a few lines sponsors a good deal. As Johnny Far- —if anything—in the sports sections. But rell pointed out, the players must have with punches being slung it made a storv a proper appreciation of the fact that the most newspapers were quick to play up in folks who put up the money deserve all the absence of much action among the pro cooperation possible. regulation boxers.