THE SAN FRANCISCO CALL, SUNDAY, DECEMBER 31, .1011. 37 The Call's AUTOMOBILE NEWS WHITE TRUCKS BEING MATHEWSON GETS MORE DELIGHTFUL TOUR KEEN DEMAND FOR SHIPPED TO BRAZIL NONSKIDS FOR COAST Contra Costa County Roads Lead Motorists The White company's New York C. E. Matliewson. Pacific coast man- branch lias ready for shipment two ager of the Diamond Rubber company, AUTOS ON COAST trucks of tho one and dne-half ton who recently returned from th# Dia- IN CONTRA COSTA type, to go to for Rio de Janeiro the use mond factory at Akron, 0., where he Through Series of Scenic and of the trolley company there. Three ship- Hills more liberal went to secure other cars, Dales White one a limousine and ment the man- new anti-skid tread E. S. Jordan of Rambler Fac- passenger of Call's Flanders Pathfinder Maps the others seven touring ufactured by his company, reports 'ars, are £lso ready for shipment to having succeeded in getting the fac- Trip tory Warm in His Praise Rio de Janeiro, making 10 tars whteh Out One Day in the White company has sent to that tory to start more liberal consign- Neighboring County of California city since the first of the year. ments of the new product to the coast.

E. Jordan, heads the LEON PINKSON S. one of the of J. sales department of the Thomas B. Jef- Costa county lias a great Contra fery company, who vu recently In Cal- more to local motorists than deal offer ifornia consulting' with L. H. 15111. mnn- The Chalmers Was Created •lerally known and one of the a»er of the Pacific toast Jeffery. hranch, delightful spots in the entire lias returned to the llambier factory at county that can easily be reached by Kenosha, Wls. Iti a review of condi- a journey are automobile in few hours' E3 coast tions he found on the \u25a0 springs, tucked snugly :hambra Jordan speaks as follows: away in the hills southwest of Mar- I U I lil d «»Oil I "There people out there To Fill a surrounding country. are more Want^ tinez and the capita, place ahle to buy automobiles, per That vicinity is a most delightful than in tfte , and the spirit of - car on Sundays optimism is most surprising to an east- and picnic on the hillsides, or, if no- ern man. It seems to he in the atr. dcmand on the coast seems to tice given beforehand, accommoda- "The o be be for a high class, high powered car may be obtained at the hotel at for to tions price, a at a demand Not Fit Price. medium and the spring*- If you are. in aadition our model would seem to sportsman, bring cross pountry :,g a motorist, a have put out a car • an abun- Indicate that we I >r there is requirements. in that vicinity, as weli which meets these dance of quail 'In the matter of choosing a partlcu- j rabbits. Have you not noticed what large percentage of springs is lar car, the chivalrous men of the west yj^^^k£^%^ a to Alhambra it entirely the women, and can be made leave almost to the automobiles used in San Francisco are Chalmers? an easy one Jay tour point upon which J^g^/flyv^ffiPV to allow the motorist several and. comfort is the vicinity. The most .of them make their decision. In Also, have observed that hours at the *prings and country, comfort, (Pb \u25a0^AvH^j you not ninety-five per simple one, as was proved designing the cross route is a aside' from mechanical perfection, has JK!)/' cent of such cars are being driven by owners, and not Flutter! "2(i" pathfinding &m. >£slr r our greatest aim, and we have \u25a0 Sunday, and includes the been \Js^^^_^^w>r by professional chauffeurs? . producing most com- 'i. Tunnel road back of Clare- succeeded In the fortable car. 1 know. We have suc- If not, please note procession of L&ffcyette. Walnut Creek, thence build- > the endless to Pacheco, Vipe ceeded in getting this result by left Hill and ing country long Chalmers cars on any of the business thoroughfares In heart of Martinez tiie cross with a \ Martinez. the wheels, and you ihe main road out of town, fol- wheel base, generous sized or park roads the next time are down town, or a spring suspension abso- I the road to the left all the way that insures driving through the park, and you will appreciate what distance from lute comfort. to the springs. The immediately factor the Chalmers is in great _ Martinez to the springs is about five "Such features as these a tremendous car this appeal to the woman, as comfort is one automobile Industry. may either of the things of life for which «!*• is ;rning, the motorist use retrace course, or follow the looking and which we men should his route every It is the adoption of'the Chalmers for a simple, of The Call's Flanders party, and re- endeavor t*> give. Under the most disagreeable road conditions, you can cars, turn by way of Pinole, San Pablo. Stege sturdy car by those who know most about motor Berkeley. leaving the tour all day in a cross country with and West fatigue. that has made it a leader among cars and caused it to springs follow road back to a point pleasure and return without the lady recently purchased two of Martinez, One who had be Selected as a standard by which other cars are about miles south me she made which at the present time is marked a cross country told that gauged. There is a reason for the Chalmers occupying hy long of freshly applied the trip from Han Francisco to Dal a stretch CALLTOMAP WINTER TOURS Monte and return with her invalid hus- _ this unique position, because things like that don't in the road, also indicated crushed rock band, and that it was the most pleasant by a sharp turn to the left. merely happen. The Chalmers was the first real auto- trip and comfortable trip that she had ever On the occasion "f last Sunday's in * and at a from other side taken an automobile." mobile manufactured sold reasonable price, the of the says that California looks ! was !n a rather rough Jordan and it has ever been looked upon as the leader among found Pathfinder Will Continue Its Work mighty good to him and the Rambler condition, due largely to the extreme business is excellent, with prospects of medium priced car's, but this season Is thoroughly es- coldness of the preceding night. The Route of The Call's Flanders being even better. quite muddy tablished as a leader of cars, regardless of class and i"ad, which was from the in Contra Costa county The journey of The Call's Flanders "20" Pathfinder into Contra rain, had frozen during the Pathfinder Costa county last Sunday marks the end of the routing of suitable price.* This car was first introduced in 1908 and night and where there were little pools and scenes along the n>a\). of have been WINTON BRANCH MAKES alongside the road the ice midsummer tours of one day duration, a series which was conceived of and created to filla long felt want of water published in the "last docs mean that MANY J912 DELIVERIES had frozen to one-quarter inch thick- The Call for six months That not for a first class family and business car at a price i contemplate mak- the touring season in is at an end, nor that The Call will California Skinner, manager the of ordinary ing on suggestions to its T. A. sales of the reach the man of means. Fol- the Tunnel road the Contra discontinue these readers. local. Winton branch, reports many de- -s^fthin Costa side are advised to bring their STODDARD TORPEDO The touring season in California never ends. When winter comes liveries during the holiday? season, lowing the advent of the Chalmers, automobile manu- along, for is consid- \u0084uins there here* the motor car owner does not do as his brother in the middle among which- are a big seven passen- facturers at large, made a scramble to get in position ilanger from skidding should west and the east —drive his car into a shed, jack it up and cover it ger touring car, beautifully finished In id be soft. golden brown, to Stirling Anderson of to reap some of the profits of the new field opened up found of from four six 1 Walnut Creek and over with a tarpaulin, so to remain for a period to this city, a five passenger, touring car, reen Martinez trimming, by this car, and as a result, many cars were placed on ad will be found hard and rough, IS SHOWY MODEL months. Winter in California, on the Pacific coast, has little or no finished In gray with nickel significance to automobile, for California's winters to James N. Goeway, a promfnent the- fit price established by the • but not too rough for comfortable tour- the owner of an atrical man of San Francisco; a seven the market to the medium ing. Between the springs and Pinole arc filled with touring weather, and the motorist who docs not hear the passenger touring car to -Mrs.- E. Pit- Chalmers, with no regard for perfect mechanical con- are extremely rough a passenger 11-.ere a few Compartment Roadster Is the call and answer must be builded of stone, indeed. cairn of,v Pasadena;:.* five struction any other that go Atretches, but these can be got -over That the suggestions of The Call during tha last summer, its maps touring; car, finished in gray with or qualifications to make j,ft'".-' Aside from these few places, and pictures, have been gratefully received by its thousand* of readers nickel trimming, to A. C. Jamison, and up tl}e satisfactory automobile. road all the way to Oakland is like Latest Arrival From Day-; touring cars'to John Schram and V. L. who are fortunate enough to possess automobiles of their own has Marshall. , n boulevard and in many places will If you will compare Chalmers, piece by piece, of speed. ton Factory been proved time and time again by scores of letters which have the Had motorists been informed .of it reached this efffice from all parts of the state. CITY OF DALLAS TAKES ""* wilh any other car of its size on the market, and will bet ore the Christmas holidays began. Spurred on by this manifestation of interest in The Call's auto- ITS THIRD MAXWELL then permit to explain to you what we guarantee y d«ubt there would have been quite A new type of Stoddard-Dayton road- mobile news columns, this paper, beginning next Sunday, will run a of touring parties to the in the way of factory and dealers' service, you will number ster, designed the man whose car- .-\u25a0eric« of midwinter tours and continue them throughout the winter city Dal lap, Tox.. must be P-«rmitvicinity of the springs, for the red ber- for The of unrivaled It is long the justify them and readers partial to Maxwell cars. Before add- know the secret of Chalmers success. grow in great profusion there rying requirements are not over two months as as conditions the of The ries Call want them. On these midwinter tours a Studebaker-Flanders "20"' inX' a third machine to the city's equip- the of done which strikes dismay and the berries are larger and, finer passengers, has been received by the ment it was intended to await the local ' evidence things' into looking any that found will continue to be used as the pathfinder, the choice of the Flanders show, hut economy than have been Standard Motor Car company, a division automobile the the hearts of competitors relying upon mere advertis- on other expeditions of The Call's being made on account of the excellent work this car has already per- shown by the Maxwells in the service of the United States Motor company. the city chfetttist and city enKinoer ing claims to bolster up that which they would have Flanders "20" path rinding trips. How- formed on The Call's tours and the remarkable records being made by of immediately great compartment Influenced the officials to why ever, there in a abundance of This model is known as a this car all over the country. , for chief engineer the public believe of their cars. This is the left there for purchase another the red berries those who torpedo, taking name from a prac- of the water works. ..'\u25a0'\u25a0. accompany gather Its proven results which every Chalmers have wish to this brilliant ver- novelty body designs that gives milion fruit. tical in convinced thousands of people of its superiority ; for absolute protection to baggage' in all j no prospective purchaser is asked to take anything on sorts of weather. A compartment built SILENT KNIGHT CARS faith, but is given convincing proof from disinterested integral with the back of the seat HOLD KEEN INTEREST Then, too, is and makes it possible to carry luggage in witnesses. there a throb thrill of satisfaction one buys a price" car, interest in the ""Silent Knight" mo- a manner that will be water and dust- when "one such as iiiy en the increase, and as proof, at same time being Instantly the Chalmers. We never have to cut prices or even as »w season draws n^ai- it appears the \u25a0.. price"' arguments \u25a0 alve type of engine accessible. much as resort to "under to sell \vill attrad more attention than any- It is not necessary to unbuckle straps, cars. "ws. Three Ameri- Chalmers nfea will this year show open trunks or remove spare tires to Knipht motored models, while one, the get out suitcases or other>baggage. The ' We have recently compiled a book of testimonial ill show nothing but Knight carrying space is a complete'compart- . ,:p this company has ment immediately in back of the scats, letters procured from users of our cars, and we would P"PPet valve entirely. only gotten by pull- foreign shows year and it can be Into like to have an opportunity of showing you these letters. this indicate strap that the poppet valve type of engine is ing forward a section of the back The persons from whom these testimonial expressions rapidly disappearing. according to of the seat. prominent American visitors who have Ample space is provided for all tin were received purchased Chalmers cars in order to just from the London and luggage that two persons would carry, returnedexpositions. •; procure Chalmers value, and not Chalmers prices, and Berlin The sleeve valve may be* placed in compart- ahead tremendous and it the is forging with ment or .without out they would have bought Chalmers even had they cost strides, while rotary valves and other removed getting valve systems are rapidly driving- the of the car, a feature that Is appreciat- half again as much money. These individuals represent poppet type from the market. ed when the roads are covered with A few years rfgo America was far mur or snow. the class of people that believe implicitly in the motto. b»himl Europe in automobile construc- The body is excessively roomy, in "The best is always the cheapest." tion, but i8rapidly catching up, and it fact wider than any other model appears that history Is about to repeat re- so supplanting ceived by the Standard Motor Car com- i correspondence. personal far a* of pany. We invite and interviews poppet valves in this country is con- Both control and brake levers i • \u25a0•]. are placed inside the body. regarding Chalmers cars. Immediate or early delivery on all model's of cars. Pioneer Automobile Co. BUICK 515-529 Van Ness Aye. MODEL 35 TOURING CAR . Branches: Oakland, Fresno

; '\u25a0 jB *y\u25a0 -p -\u25a0•\u25a0'" "."' • - " The»fi 1 ' , "48"£ .^ /°^J \u25a0 . * Six•,J• ; ' Cylinders- ' 1 '".'--I' 1:

-_ =\u25a0 \u25a0 '\u25a0 »\u25a0\u2666 \u25a0. # ' '\u25a0" " ' '£ m '- 9 l^^B 77 '\u25a0 -' I"" " ' '"-. \u25a0B ' * £ - -•' The "38"' - Little* Six \u25a0" \u25a0 " fT^iThev * '*:"30"f /v' 9 9*Four"\u25a0. - ' \u25a0 - Cylinders.^^"^i \u25a0%'• -~ "'\u25a0 THE WARREN Prices of Open Cars Prices or Closed Cars I—3o X 1 C C FULLY EQUIPPED $3,500 to $4,800 $4,600 to $6,250 $1,400 f. o. b. San Francisco San Francisco \u25a0 "\u25a0 v '': JL CJ KJ :':. ' F. O. B. Factory ;.'\u25a0 ; "'\u25a0\u25a0'- _ \u25a0 , $1JL . '* .. .„ - % . Top, top cover, glass front and Prest-o-Lite. Three-speed selective Fully equipped, including Self Starter transmission. Leather faced cone clutch. Control levers inclosed in insuring freedom of action and protecting by our broad guarantee. panel inside fore-door, . CO. of AMERICA and covered clothing and lap robe* from entanglements and grease. WLJicmkk If you are in the market for a car it will pay you ' ' ' " ' '.': \u25a0:' :: \u25a0 ' ;\u25a0'' ( '\ '- ''• to look this one up. ' THIS FEATURE o IS A DISTINCTIVE Clj-.t.JU CAR SAN FRANCISCO: OAKLAND: Other models from $1,275 to $1,825. AND IS EXCLUSIVE WITH 1912 jVjJUCJv '" /jJEpSsh| Van Ness Aye. ff^aajgfe&jj Twelfth and Immediate Deliveries and Hayes St. Sa| Harrison Sts. WjT Matheson Sales Co. Distributer* f«r >lnthe»on and YV nrrea Cars 442 Van Ness Avenue, 174 Twelfth Street, Howard Automobile Co. The Best Automobile Service Organization in the Far West San Francisco. 523-533 Golden Gate Avenue Oakland..