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BIO EXPERIENCE

User-driven Product Designer based in NYC with a Freelance - Product Designer background in Visual Merchandising. Taking beautiful August 2020 - Present customer-focused designs, from the retail space to the • Currently working on end-to-end UX design for a digital screen, creating meaningful and seamless product responsive website with a NYC based law ﬁrm experiences. Zadig et Voltaire - East Coast Visual Lead April 2019 - August 2020 EDUCATION • Curate brick & mortar user experience State University of New York at New Paltz • Oversee East Coast boutiques, Bloomingdale’s, and B.S. - Visual Arts outlet division Minor - Women’s Studies • Design monthly companywide merchandising directives May 2011 • Ensure brand integrity is intact and reﬂects concepts ideated by stakeholders DesignLab • Play an active role in communicating strategic decisions UX Academy Foundations around product placement UX Academy • Partner with stakeholders to effectively support February 2021 business trends and drive revenue

Free People - Visual Merchandising Manager TOOLS October 2017 - March 2019 • Ideate fixture layout and visual displays Sketch • Rapidly adjust to new trends and concepts Adobe Creative Suites • Sketch, build, & install complex window and interior Maze displays InVision • Execute and communicate visual concepts and Zeplin strategies to store level team and stakeholders • Analyze sales and merchandise sell-through to identify and interpret business opportunities SKILLS Madewell - Visual Merchandising Manager Design thinking process December 2014 - October 2017 User research • Ideate fixture layout and visual displays Personas • Calibrate & brainstorm upcoming store sets with Wireframing stakeholders UX ideation & workflows • Sketch, build, & install monthly window display Branding design Low to high fidelity design Hirshleifers - E-Commerce Web Content Controller Prototyping January 2012 - June 2014 Usability testing • Instrumental in the launch and maintenance of Affinity mapping Hirshleifers first online presence • Ownership over maintaining a consistent, coherent user experience