WELLAUSA.COM • • • • WELLA PROFESSIONALS USA • 800-935-5273 ©2016 THE WELLA CORPORATION WEP-LA-R1334-16 See youSee at the North American TrendVision Awards! Entries must be received 2017. 15, by May Apply online now at www.Bloom.com/Wella/TrendVision PAGE 6 INTRODUCTION

PAGE 8 CATEGORIES & PRIZES

PAGE 10 INSPIRATION

PAGE 12 SPRING / SUMMER 2017

PAGE 18 AUTUMN / WINTER 2017

PAGE 24 HOW TO ENTER

PAGE 28 RULES & REGULATIONS COLOR VISION

PAGE 30 RULES & REGULATIONS CREATIVE VISION

PAGE 32 RULES & REGULATIONS STUDENT

PAGE 34 CONTENT TIPSHEET & TIMELINE CONTENT WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 4 2016 Color Vision Gold Award CENA JORDAN Tease Boutique Salon, Las Vegas, NV USA

2016 Creative Vision Gold Award REINA QUIÑONEZ Estrellísima Salón, Caguas Puerto Rico

2016 Creative Vision Gold Award ALICE SADOYAN Salon Platinum Black, Los Angeles, CA USA

2016 Student Gold Award MEGAN HERTEL 2016 Creative Vision Gold Award Hayes Academy of Hair Design, Hayes KS FRANK DICINTIO USA Salon Gaboa, Woodbridge, ON GO BEYOND Canada

2016 Color Vision Gold Award 2016 Student Gold Award MANUEL GRATACOS ADELAIDE ANACLETO VIP Salon, San Juan Salon Gaboa, Woodbridge, ON Puerto Rico THE EXPECTED Canada

2016 Color Vision Gold Award You’re invited to take part in one of the most SUZANNE PACK WELLA PROFESSIONALS Studio Me Hair Design, Ottawa, ON prestigious events in the hairdressing calendar Canada INVITES YOU TO MAKE YOUR MARK – the Wella Professionals TrendVision Awards. Showcase your skills and realize your personal vision, competing against the industry’s best stylists and colorists. Compete in one of three categories: Color Vision, Creative Vision, or Student.

This spectacular platform offers the chance to make your mark in the industry, and vie for a fantastic array of prizes. Bring your vision to life and establish your voice with the Wella Professionals TrendVision Awards. WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 6 CATEGORIES AND PRIZES

PRIZES A fantastic arrary of prizes and the chance to make a name in the industry awaits the winners of the North American TrendVision Awards. Be inspired, showcase your craft and create your vision of what’s new, cool and inspiring. GOLD AWARD • Winner’s Trophy COMPETE IN ONE OF THESE 3 CATEGORIES: • Participation in a Wella-sponsored global event (Color Vision & Creative Vision winners only) COLOR VISION • Photoshoot with a magazine The Color Vision category is open to of (Color Vision winners only) all ages. This category recognizes the best-in-class • A spot on Wella’s New York Week team color work. (Creative Vision winners only) • A professional kit, retail value $2,000 CREATIVE VISION (Student winner only) Creative Vision offers you the freedom to express your creative vision by either a cut and fi nish and/or dressing SILVER AWARD hair with an editorial feel. A new challenge for you to • $1,000 worth of Wella Professionals show the world your Creative Vision. training vouchers • Winner’s Trophy STUDENT The Student category is open to current students and BRONZE AWARD 2016 North American recent graduates (up to 12 months). This category • $500 worth of Wella Professionals Trend Vision Awards, ARIA Hotel, Las Vegas. recognizes best-in-class overall look. training vouchers ERICA CAMPOS • Winner’s Trophy Mario Tricoci Salon, Chicago, IL USA Bronze Winner

WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 8 INSPIRATION

Draw from the two current trend movements to inspire imagination and fuel creativity as you work to realize your creation. Fashion, makeup, on-trend color palettes, architecture and art are at your fi ngertips, to kindle your artistic drive and provide both and a jumping-off point as you push the limits of your creativity and craft. Spring/Summer‚ 17 — Optical Illusion Autumn/Winter‚ 17 — Past Forward

WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 10 A new trend of red with Ultra Crush. Perfectly imperfect curls meet more real than real expression.

BACKGROUND There’s a strong movement today towards a brave and bold individuality. A kind of ultra personalization that is staged and lived in real life, not in the virtual world of manipulated selfi e shots. Statement looks that come from the inside-out, bringing your inner life to the surface. People want to push and intensify their personal character, going daringly and deliberately beyond a standardized beauty look.

THE TREND Character Creation means that you make your own reality. The ultra-authentic self is brought out through intelligent manipulation of style in color, cut and texture. By enhancing dimensions and creating the Optical Illusion of expressive shapes in hair matched to features, the stylist becomes OPTICAL a master of make-believe. A true sculptor in color.

AESTHETICS Real – ultrareal – surreal. Color turns into shape. Form is an illusion of the eye. These Optical Illusions manipulate the senses: think uplift through light, narrowing via dark and inside linings for depth. Bold statements that create a strong, ILLUSION ultra-authentic presence. SPRING/SUMMER 2017 WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 12 COLOR PALETTE CONTOURING COLOR PALETTE Petrol colors and volcanic black, sandy beige blonde, dark peat and satin corn, dark heather and sienna red, platinum and pewter, golden pure sunshine. Rich colors that attract the eye and extend an invitation to lose oneself in soft tones, each one employable as a tool for defining and shaping hair and face through the illusive art of contouring. Bold colors, while never loud or garish, put the artist in command of evoking emotion and directing attention, while creating the appearance of effortless beauty and assured presence.

FASHION & MAKEUP

FASHION MAKEUP Break the mold and re-create Architectural but fl uid shapes counterpoint the Inspired by the Contouring Trend in makeup, but color use from square one. The fi gure. The design plays with perspective changes taken further into character creation: painting purpose and practice of color are and opposing textures, enhanced by color contrasts in three dimensions with tones that mold the face ever-expanding and inexhaustible, with dipped-in accents. or create bold shapes that draw the eye and defi ne. shaped individually by the artist’s crafted illusion.

WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 14 FLUID FORM In architecture, the defi ning force of color is added to fl uid and feminine shapes. Tonal gradations stretch or widen space. Playful color accents are used to manipulate the mood of bold statement buildings and make the view into a collaborative experience.

Form, space, and color combine to create architecture as a lived-in experience of perception.

ARCHITECTURE FORM THE ART OF THE SECOND GLANCE Structural integrity is the underpinning Today’s art installations challenge us to decode space rule that governs all architectural and time. Refl ective surfaces introduce a twisted design. Compact residences, ornate halls form of reality. The ingenious use of layering creates of state, soaring high rises, or sprawling optical illusions of more dimensions, challenging our compounds—the goal of an architect ART sense of perspective. In the artist’s hands, materials is to frame space with intention, and medium are expanded to transcend tradition evoking a desired atmosphere, without and intrinsic limits, evoking thought and feeling, compromising absolute structural conveying truth by way of invention and illusion. integrity. The illusion practiced by A trick of the eye gives depth to fl at surfaces, unity masters of architecture is that mundane to disparate elements, imposition to demure space, concerns of structure and physics come intimacy to distance. A single encounter is the second to creative vision, when in fact beginning of understanding, but cannot complete it, without the former, the latter could inviting return and reevaluation, testing the illusions never be realized. even as they are succumbed to once again. ARCHITECTURE

WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 16 PAST FORWARD AUTUMN/WINTER 2017

BACKGROUND Sophisticated technology has become a normal part of every day, simplifying the ways we interact, take in information and live our lives. What was once surprising and “special” has become “normal” and taken for granted. Even styles that were once born out of rebellion and anarchy, are now a normal, accepted way of simply expressing your personality. But what used to be an ordinary part of everyday, a woven basket, a hand-baked bread, a plain white t-shirt, a wooden shoe — have become rare; special and desirable objects in their humble directness and tangible, sensorial craftsmanship. This kind of “normal” has turned premium humble into a meaningful experience.

THE TREND Hand-crafted aesthetics defi ne the new sophisticated emotionality in beauty and in hair. With the hallmarks of hand-made: where a seemingly random flaw, a quirk, a fingerprint of personality creates a beautiful über-authenticity and drives out the ghost of the boring, over-groomed perfection. Instead, character creation is daringly “normal”: honest, uncomplicated, decidedly comfortable and effortlessly you. HARVEST THE PAST FOR THE

AESTHETICS BEST LOOKS, ATTITUDES AND A new soft simplicity in cut creates the perfect canvas for color and CRAFT TECHNIQUES – TO styling to celebrate the sensuality of imperfection. Rediscovered old REINVENT AND REINTERPRET techniques are combined with the latest innovative products and THEM FOR FORWARD-LOOKING, services for pastforward looks. This gives a new edge to the concept of beauty: Sartorial tolerance leads to an “über-authenticity” in style, DARING PREMIUM STYLES. from reduced to expressive, but always evidently true to you. In your self-curated space, you play your unselfconscious, easy-going part.

WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 18 COLOR

PALETTE PALETTE FASHION Natural fabrics, leather, especially suede are a must. Washed- out denims and cotton shirts mixed with embroidered luxury pieces create a premium-humble sensuality. Think couture aprons, even wooden shoes. Comfort is high on the agenda but made sophisticated with hand-crafted elements and sumptuous production values. The look is unique, uniquely you and that’s as über-real as it gets. MAKEUP MAKEUP

The new look comes from über-natural expressive touches that celebrate individual features and enhance the personality. From sunkissed skin with bleached-blonde

& eyebrows to bold brows and colored accents. Skin turns a sophisticated matte nude, with statement freckles and

accentuated shine to highlight the individual bone structure.

MUTED COLOR PALETTE A muted soft and intense version of colors that are found in nature—rich and faded browns and tans reminiscent of earth, wood, and sand; as well as fl ora inspired hues of green, violet and blush.

FASHION WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 20 The precision of man-made artifi ce and THE ART IN CRAFT the undirected perfection of the natural Tradition translated into Couture Aesthetics. world combine to create a space that feels both alive and timeless. The rural and natural acquires a sophisticated sensoriality — it is clean, simple and effortless, yet sensual. Natural simplicity in its purest form should be contemplated as a higher expression of human civilization — appreciate what you’ve got and make deliberate choices.

SCANDINAVIAN SIMPLICITY We return to traditional values and materials. “Less is more” doesn’t mean austerity and a cool distanced Bauhaus-style, but a lived-in, personally curated urban living space that’s home – even if looks completely odd and unexpected.

ARCHITECTURE

ART WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 22 HOW TO ENTER

STEP 1 Choose the category you want to compete in: Color Vision, Creative Vision, or Student. Carefully read the Rules & Regulations for that category.

STEP 2 Get inspired by the Wella Professionals Trends and create a unique look that demonstrates a signifi cant change to a model’s hair.

STEP 3 Select your team. Choose a model and an assistant (assistant optional, but recommended).

STEP 4 Prepare your registration package, including: • Completed entry form on www.Bloom.com/Wella/TrendVision • One “before” photo and one “after” photo of your fi nished look, see photo details in Rules & Regulations. APPLY ONLINE AT NOW APPLY www.Bloom.com/Wella/TrendVision

WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 24 RULES & REGULATIONS

WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 26 RULES & COLOR REGULATIONS VISION

ABOUT THE /TEAM 12. Wella provides blowdryers, straightening irons and ABOUT THE REGIONAL AND NATIONAL – Hair Up / Updos not allowed in this category. a selection of styling/fi nishing products. Other electrical COMPETITION STAGES 1. The Color Vision category is open to hairdressers/colorists – Inspiration that has been taken from many sources equipment required by the hairdresser (e.g. curling and of all ages. There is no age limitation for the model and 18. This is a live competition stage where, in front of the judges, (e.g. the Wella Professionals Trend Collection, art, crimping irons) must comply with all health and safety the assistant. the hairdresser will be expected to present their model photography, fashion) and is not restricted to copying regulations, must have a valid safety certifi cate and be within 3 hours, including: the Wella Professionals Trend Movements. 2. No employee of Wella Professionals, or their families, will approved by the TrendVision team on site. be allowed to enter the competition. – Haircut: Present a salon-wearable haircut, this can be pre-cut – Color work that refl ects the professional expertise and ability 13. Wella Professionals accepts no responsibility for loss before the competition day, allowing the competitor to focus of the colorist to create a tailor-made end result. 3. The competition team consists of a hairdresser and a of and/or damage to electrical equipment. model, and can be supported by an assistant (to help with on the color application. (Assistant optional to help with – Hair is shiny and in excellent condition with the highest 14. It is the competitor’s responsibility to perform a the hair cutting). However, only the hairdresser whose haircut). professional fi nish. skin sensitivity evaluation 48 hours before the color name is on the entry form can do the color and the hair – Color Work: Do the color work live. (Note: All color work – Models are not necessarily professional but appropriate for application. The model must sign the hair service styling. must be done on the competition day, and there may creating an authentic look that fi ts with their personality, consent form provided on site. 4. The hairdresser must be a qualifi ed hairdresser employed be no preparation of the color prior to the competition). face, and bone structure. Models must be suffi ciently by a hairdressing salon; there is no such obligation for Competitors will be expected to make a complete and confi dent to carry the look on the catwalk. ABOUT THE ENTRY FORM/PHOTO STAGE the model or the assistant. signifi cant color change. – Makeup and clothes styling that complement the overall look, 5. Between the photo entry selection and the national/ 15. The Color Vision application form consists of: – Styling and fi nish must be completed by the competitor. working in synergy with the , showing the highest level of craftsmanship. regional competition, the model can be changed. – Completed entry form – Present the overall look/result. (Note: To allow for completion 21. The competitor will be judged for his/her total individual The assistant may be changed at any stage during – Signed disclaimer of the hair work within the required 3 hours, the fi tting of the competition. clothes and application of makeup foundation may be done vision: – Two full-color pictures of the model, each 8x10 in. (One beforehand). 6. The assistant and model do not have to be employed by head-and-shoulders picture of the model “before” and one 70% COLOR TECHNIQUE 19. the participating salon. head-and-shoulders picture of the model “after” with the The hairdresser will be expected to present his / her color – Technique, application, color selection, commercial usability fi nal look) concept in up to 5 minutes, supported by a mood board, explanation which should include: ABOUT THE SALON – Completed Color Vision package, outlining the Color – Visible consideration of how color complements the haircut – Reasons outlining how this look fi ts the individual vision of a (shape and length) 7. Salons are allowed to enter as many competitors as they Concept, which must include: beautiful salon-wearable look – Cut and color that complement each other while creating like, but only one competitor is allowed per entry form. > Reasons outlining how the overall look fi ts the – Explanation of color techniques used and why a beautiful, wearable, salon relevant look Competitors may only submit one entry and in only one individual vision, is suitable for the model, wearable, – Finished color result category – either Color Vision, Creative Vision, or Student. and innovative color work – An outline of how the color works with the haircut (shape, length) 8. The salon name that appears on the entry form will be > Explanation of color techniques used and why 30% OVERALL VISION & LOOK the salon that the hairdresser must represent during > An outline of how the color works with the haircut – Shades/mixtures with names and numbers – Total look (style, fi nish, makeup, clothes/fi tting) the competition. Should a competitor leave his/her (shape, length) – The Wella Professionals products used – Relevant individual vision/interpretation/creative employment (i.e. move to a different salon) during any > Suggested shades/mixtures with names and numbers – A step-by-step description of the placement of color personalization stage of the competition, he/she will lose the right to > The Wella Professionals products used – Professional fi nish compete. In the case of withdrawal of a competitor, after photo entry, the salon loses the right to compete. > A step-by-step description of the placement of color ABOUT JUDGING – Individual vision/creative personalization The judges will be looking for the highest hair craftsmanship 22. The judges‘ decision is fi nal. No correspondence will be ABOUT PRODUCTS AND TOOLS 16. Deadline for online application is May 15, 2017 on skills, creative interpretation of the individual’s vision of entered into. Entrants have no right to legal recourse. www.bloom.com/wella/trendvision. Entry forms “what’s beautiful, wearable and inspiring” for salon relevant 9. Only Wella Professionals products may be used. received after this deadline will not be accepted. hair taking inspiration from the Wella Professionals Trend PLEASE NOTE The products used (color products included) 17. Entries/photos that have been previously published Movements, as well as the candidate’s own vision, while ANY FAILURE TO COMPLY WITH THE RULES AND REGULATIONS must be documented in the application form and achieving a beautiful end result. WILL RENDER A COMPETITOR LIABLE FOR DISQUALIFICATION. category package. cannot be considered (photo rights during the competition are reserved for Wella Professionals). 20. The requirements for a successful entry will include: 10. Use of fake hair is forbidden throughout the whole All photographs taken and received become the property – Cut and color that complement each other while creating competition (no hairpieces, extensions, etc., are allowed). of Wella Professionals and may be used for publicity a beautiful, wearable and salon-relevant total look. 11. Each hairdresser/team is responsible for providing his/ purposes. Photos will not be returned. her own personal equipment, such as scissors, brushes, combs, makeup, and clothing for completing the fi nished look.

WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 28 RULES & CREATIVE REGULATIONS VISION

ABOUT THE HAIRDRESSER/TEAM 11. Each hairdresser/team is responsible for providing his/ ABOUT THE REGIONAL AND NATIONAL – Makeup and clothes styling that complement the overall look, her own personal equipment, such as scissors, brushes, COMPETITION STAGES working in synergy with the hairstyle, showing the highest 1. The Creative Vision category is open to hairdressers/ combs, makeup, and clothing for completing the level of craftsmanship colorists of all ages. There is no age limitation for the 18. This is a live competition stage where, in front of the judges, fi nished look. model and the assistant. the hairdresser will be expected to present their model 21. The competitor will be judged for his/her total individual 12. WELLA provides blowdryers, straightening irons and vision: 2. No employee of Wella Professionals, or their families, will within 3 hours, including: a selection of styling/fi nishing products. Other electrical be allowed to enter the competition. – Haircut: to be done live on the day of the competition; the 70% CREATIVE STYLING: equipment required by the hairdresser (e.g. curling and competitor will be expected to create a signifi cant change to 3. The competition team consists of a hairdresser and a crimping irons) must comply with all health and safety – 20% fi nished look - including complementary color that the hair and must cut off a minimum of 2 cm. model, and can be supported by an assistant (to help regulations, must have a valid safety certifi cate and be works in harmony with the haircut and model‘s skin tone with the hair color). However, only the hairdresser whose approved by the TrendVision team on site. – Color work: the majority of color can be prepared prior to – 10% on the selection and appropriate use of Wella name is on the entry form can do the hair cutting and the competition. However, on the day of the competition, the 13. Wella Professionals accepts no responsibility for loss Professionals products styling. participant will be expected to personalize the color/. of and/or damage to electrical equipment. – Option 1: Cut & Styling option: 4. The hairdresser must be a qualifi ed hairdresser employed (Assistant optional to help with hair color). 14. It is the competitor’s responsibility to perform > 20% on catwalk-inspired looks executed with by a hairdressing salon; there is no such obligation for – Show styling and fi nish. a skin sensitivity evaluation 48 hours before the color a professional haircut that is suitable to the model’s the model or the assistant. application. The model must sign the hair service – Present the overall look/result. (Note: To allow for completion face shape 5. Between the photo entry selection and the national/ consent form provided on site. of the hair work within the required 3 hours, the fi tting of > 20% on styling & fi nish in harmony with haircut showing regional competition, the model can be changed. The clothes and application of makeup foundation may be done professional mastery & excellent fi nishing skills assistant may be changed at any stage during the beforehand). ABOUT THE ENTRY FORM/PHOTO STAGE – Option 2: Hair Up Option: competition. 19. The hairdresser will be expected to present his/her overall > 40% on catwalk-inspired looks, beautifully crafted 6. The assistant and model do not have to be employed by 15. The Creative Vision application form consists of: Look Concept in up to 5 minutes, supported by a mood showcasing professionals skills in dressing & styling hair the participating salon. – Completed entry form board, which should include: up. Demonstrates excellent fi nishing skills – Signed disclaimer – Reasons outlining how this look fi ts the individual vision ABOUT THE SALON – Two full-color pictures of the model, each 8x10 in. (One – Haircut description 30% OVERALL VISION & LOOK: 7. Salons are allowed to enter as many competitors as they head-and-shoulders picture of the model “before” and one – Styling explanation – 10% Total look: how the hair (color, styling and/or cut) head-and-shoulders picture of the model “after” with the like, but only one competitor is allowed per entry form. – Description of the techniques used/color or perm result to works together with clothes & make up fi nal look) Competitors may only submit one entry and in only one enhance the haircut – 20% Your creativity: infl uenced by Wella Professionals – Completed the Creative Vision package, outlining the category – either Color Vision, Creative Vision, or Student. – The Wella Professionals products used Trend Movements 8. The salon name that appears on the entry form will be concept of the look, which must include: 22. The judges’ decision is fi nal. No correspondence will be the salon that the hairdresser must represent during > Reasons outlining how this look fi ts the individual vision entered into. Entrants have no right to legal recourse. the competition. Should a competitor leave his/her > Haircut description ABOUT JUDGING PLEASE NOTE employment (i.e. move to a different salon) during any The judges will be looking for the highest hair craftsmanship > Styling explanation ANY FAILURE TO COMPLY WITH THE RULES AND REGULATIONS stage of the competition, he/she will lose the right to skills, creative interpretation of the individual‘s vision of > Description of the techniques used/color or perm result „ WILL RENDER A COMPETITOR LIABLE FOR DISQUALIFICATION. compete. In the case of withdrawal of a competitor, after “what‘s new, cool and inspiring infl uenced by to enhance the haircut photo entry, the salon loses the right to compete. Wella Professionals Trend Movements to demonstrate a > The Wella Professionals products used signifi cant change to the model‘s hair while achieving a ABOUT PRODUCTS AND TOOLS 16. Deadline for online application is May 15, 2017 on beautiful end result. www.bloom.com/wella/trendvision. Entry forms 20. The requirements for a successful entry will include: 9. Only Wella Professionals products may be used. received after this deadline will not be accepted. The products used (color products included) must – Cut and color that complement each other and work 17. Entries/photos that have been previously published be documented in the application form and in harmony cannot be considered (photo rights during the category package. – Models are not necessarily professional but appropriate for competition are reserved for Wella Professionals). All creating an authentic look that fi ts with their personality, 10. The use of fake hair pieces is forbidden unless it is used photographs taken and received become the property face, and bone structure. Models must be suffi ciently as padding/fi lling material inside the hair and not visible of Wella Professionals and may be used for publicity confi dent to carry the look on the catwalk on the surface. purposes. Photos will not be returned.

WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 30 RULES & STUDENT REGULATIONS

ABOUT THE HAIRDRESSER / TEAM ABOUT PRODUCTS AND TOOLS > Styling explanation – Description of the techniques used / color or perm result to enhance the haircut 1. The STUDENT category is open to students or recent 8. Only Wella Professionals products may be used. The > Description of the techniques used/color or perm result graduates (up to 12 months) This category recognizes products used must be documented in the application to enhance the haircut – The Wella Professionals products used only best-in-class overall look. form and category package. > The Wella Professionals products used 2. No employee of Wella Professionals, or their families, will 9. The use of fake hair pieces is forbidden unless it is 16. Deadline for online application is May 15, 2017 on ABOUT JUDGING be allowed to enter the competition. used as padding / fi lling material inside the hair and not www.bloom.com/wella/trendvision. Entry forms The judges will be looking for the highest hair craftsmanship visible on the surface. received after this deadline will not be accepted. 3. The competition team consists of a hairdresser and a model, skills, creative interpretation of the individual’s vision of 17. Entries / photos that have been previously published and can be supported by an assistant (optional to help 10. Each hairdresser / team is responsible for providing his / “what’s new, cool and inspiring” using the Wella Professionals cannot be considered (photo rights during the with hair color). However, only the hairdresser whose her own personal equipment, such as scissors, brushes, Trend Movements as inspiration, as well as the hairdresser’s competition are reserved for Wella Professionals). All name is on the entry form can do the hair cutting and combs, makeup, and clothing for completing the fi nished own vision to demonstrate a signifi cant change to the model’s photographs taken and received become the property styling work. look. hair while achieving a beautiful end result. 4. Between the photo entry selection and the national / 11. WELLA provides blowdryers, straightening irons and of Wella Professionals and may be used for publicity purposes. Photos will not be returned. 20. The competitor will be judged for his / her individual regional competition, the model can be changed. a selection of styling/fi nishing products. Other electrical vision: The assistant may be changed at any stage during equipment required by the hairdresser (e.g. curling and the competition. crimping irons) must comply with all health and safety ABOUT THE REGIONAL AND NATIONAL 60 % CREATIVE STYLING 5. The assistant and model do not have to be employed by regulations, must have a valid safety certifi cate and be COMPETITION STAGES – Haircut technique, shape and form, suitability, the participating salon. approved by the TrendVision team on site. and balance 18. This is a live competition stage where, in front of the 12. Electrical equipment used by the hairdresser must – Haircut including styling judges, the hairdressers will be expected to present their comply with the terms of the Health and Safety – Selection and appropriate use of Wella ABOUT THE SCHOOL models within 3 hours, including: Act — Requirements for Electrical Safety in the Professionals products 6. Schools are allowed to enter as many competitors as Workplace and must have a valid safety certifi cate. – Haircut: to be done live on the day of the competition; the competitor will be expected to create a signifi cant change they like, but only one competitor is allowed per entry 13. Wella Professionals accepts no responsibility for loss of 40 % OVERALL VISION & LOOK to the hair and must cut off a minimum of 2 cm form. Competitors may only submit one entry. and / or damage to electrical equipment. – Suitable overall look – Color work: the majority of color can be prepared prior to – Relevant individual vision / interpretation / 7. The school name that appears on the entry form will be 14. The model must sign the hair service consent form the competition. However, on the day of the competition, creative personalization the school that the hairdresser must represent during the provided on site. competition. the participant will be expected to personalize the – Haircut enhancement with color or perm color / perm. (Assistant optional to help with hair color) ABOUT THE ENTRY FORM / PHOTO STAGE – Show styling and fi nish 21. It is the competitor’s responsibility to perform a skin sensitivity evaluation 48 hours before the color 15. The Creative Vision application form consists of: – Present the overall look / result (Note: To allow for application. – Completed entry form completion of the hair work within the required 3 hours, the fi tting of clothes and application of make-up may be 22. The judges’ decision is fi nal. No correspondence will be – Signed disclaimer done beforehand) entered into. Entrants have no right to legal recourse. – Two full-color pictures of the model, each 8x10 in. (One head-and-shoulders picture of the model “before” and one 19. The hairdresser will be expected to present his / her PLEASE NOTE head-and-shoulders picture of the model “after” with the ANY FAILURE TO COMPLY WITH THE RULES AND REGULATIONS overall Look Concept in up to 5 minutes, supported by a fi nal look) WILL RENDER A COMPETITOR LIABLE FOR DISQUALIFICATION. mood board, which should include: – Completed the Creative Vision package, outlining the – Reasons outlining why this look brings to life the individual concept of the look, which must include: vision > Reasons outlining how this look fi ts the individual vision – Haircut description > Haircut description – Styling explanation

WELLA PROFESSIONALS TRENDVISION 2017 AWARD | 32 TRENDVISION TIP SHEET TRENDVISION TIMELINE

MODEL SELECTION TIPS WARDROBE TIPS • Your model choice can make or break your TrendVision entry. • Create a storyboard of inspiration, incorporating fabrics, color and a variety of textures that best refl ect your trend. • Pick a model who looks like a model — study body type and how lines, angles and cuts of clothing refl ect the trend. • Accessories can tell a story and should carry the design element through to complete a picture without overwhelming • Study your model’s features and natural likeness for a the overall image. 8 WEEKS FROM PHOTOGRAPHY SESSION NORTH AMERICAN TRENDVISION AWARDS particular trend. • Use your imagination to create accessories out of • Look must be based on one of the two • Measure your model’s bust, waist, hips and inseam prior to MODEL SELECTION nontraditional materials (e.g. recycled fabrics to refl ect a Trend Movements for 2017. shopping for your TrendVision wardrobe. “green” theme). ❑ Start model search • Study your model’s body shape and height, and fi nd clothes • Remember the emphasis should be on haircolor; choose TIMELINE: that complement those lines, angles and general shape. ❑ Learn the 2017 Trends clothing colors that enhance your haircolor selection. 1/4/17: Entries open 5/15/17: Entries due 6 WEEKS FROM PHOTOGRAPHY SESSION 5/25/17: Semifi nalist announcement MAKEUP TIPS INSPIRATION / MOOD BOARDS & WARDROBE 6/8/17: Finalist announcement • Pressed and fi nishing powders can “sit” on the surface of the skin, giving a dusty appearance in the fi nal photo, 7/23/17: North American TrendVision Awards so apply sparingly. ❑ Create an effective mood board • Blend at every step of the application — eyes, lips and cheeks — to give the model’s skin an airbrushed look. A ❑ Begin wardrobe selection REGIONAL TRENDVISION COMPETITIONS good powder brush is an excellent blending tool. • Submit up to 3 photos of your best work. Does • Highlight and contour your model’s natural bone structure. 4 WEEKS FROM PHOTOGRAPHY SESSION not need to be based on one of the two 2017 • Use individual and single lashes rather than full strips to create a more realistic look on the eyes. Trend Movements. MAKEUP • Matte eyeshadow and will add defi nition to your fi nished look. • Go to bloom.com/wella-trendvision for ❑ Practice creating photographic makeup regional rules and regulations. • Before applying lipstick, exfoliate the model’s lips to diminish lines. Have hair color and style sketched / mapped out ❑ TIMELINE: ❑ Create color strand tests on model’s hair 1/4/17: Entries open PHOTOGRAPHY TIPS 2/24/17: Entries due • Use your photograph to tell a story, show a relationship, and provide inspiration. 2 WEEKS FROM PHOTOGRAPHY SESSION 3/2/17: Regional fi nalist announcement 3/25/17: Chicago Regional & WOW • Once you have defi ned your concept, fi gure out how the fi nal still image can best capture it. PHOTOGRAPHY 4/30/17: New York City Regional & WOW • Consider the play of light, composition, background and balance. ❑ Time for a test run. Completely prepare your model • Remember, hair and haircolor should be your focal points and need to come across strongest in the photograph. ❑ Take photographs of model with camera / phone to see how • If budget allows, fi nd a photographer who specializes in live model shoots — not food, furniture or animals. There’s an art and specialty to photographing people. your vision reads on fi lm ❑ Do you need to adjust color, cut, style, makeup or wardrobe? Have coworkers give their opinion of your fi nal interpretation TOP TIPS FOR YOUR MODEL PHOTOS ❑ Do a fi nal fi tting of wardrobe on your model and Professional photographs are not necessary for entry. All photographs must be 8” x 10” / 20 x 25 cm. make adjustments Picture must be 300 dpi at minimum. The following tips are for guidance only:

• Try to use a plain background. 1 WEEK FROM PHOTOGRAPHY SESSION • Focus on hair. ❑ Confi rm photography day agenda with team • Consider the pose you choose.

• Overuse of Photoshop will result in disqualifi cation. Use it only to even out skin tone, tidy up clothing or remove an errant hair. Enter application and fi nal photograph on Do not use it to create, enhance or manipulate the hair. bloom.com/wella/trendvision • All entrants must submit a before and an after photo to give our judges the opportunity to view the transformation.

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