DAMIEN SKINNER linkedin.com/in/damienskinner Washington, DC 20002 [email protected]

COMMUNICATIONS ARCHITECT DIGITAL Strategic communicator and astute problem solver with diverse experience spanning , public relations agencies, firms, and broadcast media. Team leader who leverages synergies in communications disciplines, liaising among internal and external key players for seamless messaging. Idea generator who develops creative content, with primary focus on user engagement and maximum ROI. Successful in building recognition and revenue improvements through strategic communications initiatives. KEY SKILLS

! Digital Media Strategy ! Google Analytics ! WordPress Website Development ! Email Marketing ! Google Adwords ! Adobe Dreamweaver CS5 ! Social Media Marketing ! Hootsuite ! Adobe Creative Suite Proficient ! Content Marketing ! Jira ! Scarborough/Prime Lingo ! HTML/CSS coding ! Google Ad Manager (DFP) ! Media Monitors ! Blog writing and editing ! Mail Chimp ! Ad Mall ! InfusionSoft (CRM) ! Salesforce ! Rhiza: Nielsen COMMUNICATIONS EXPERIENCE

WUSA9– TV | WUSA9.com (TEGNA), Washington, DC August 2018 – Present Media Strategist Work with the WUSA9 team and senior director of partnerships to determine the most efficient integrated solutions to help clients achieve their business objectives. Develop strategy, tactics, and messages into fully integrated marketing campaigns including: research regarding audience behaviors and industry insights, broadcast schedule, news integration, and digital marketing tactics for local and national advertisers. Gather market and audience research using multiple research tools to inform campaign strategy, tactics and better understand the target audience’s media consumption. ! Increase revenue streams by creating integrated media campaigns including March Madness package generating $500,000 of revenue ! Develop annual partnership opportunities generating revenue between $200,000 and $1MM ! Answer RFPs including federal request for a US Census awareness campaign, competing for a contract worth $50MM ! Ensure client ROI and KPIs are achievable by advising on campaign strategy and working directly with vendors to ensure digital campaign budgets are efficient and will deliver in-full

WJLA-TV | WJLA.com | NewsChannel 8, Arlington, VA September 2016 – August 2018 Digital Marketing Sales Coordinator | Marketing Manager Provide strategic and tactical digital marketing planning, tracking and reporting insights to sales team regarding client campaigns. Manage digital marketing campaigns of $300k in monthly revenue. Digital campaign tactics include: email marketing, retargeting, geofencing, social media advertising, audience extension, SEM, SEO, display banner ads, preroll/midroll, advertorial, and content marketing. Create digital banner ads, keyword lists and demographic descriptions for enhanced campaign targeting. Generate weekly and final campaign reporting. Work with vendors ensuring campaigns launch on time, optimization, deliver in full and technical resolution and budgetary issues. ! Improve email marketing campaign open rate by 12% overall by analyzing metrics (days, times and subject line) to optimize engagement ! Enhance campaign budget efficiency and performance by an average of 8%, monitoring weekly reports, reviewing campaign dashboards and vendor correspondence ! Manage vendor partners for more efficient budget allocation and accurate campaign set-up ! Increase client buy-in of by creating sales presentations including digital marketing and broadcast advertising elements, generating $400,000 within the last 6 months

Learning Tree International, Herndon, VA March 2015 – August 2016 Email Marketing Developer | Social Media Specialist | Blogger Relations Code and test email marketing templates ensuring visual appeal, compelling messages, clear call-to-action, and email client compatibility promoting IT training courses for four operating units within the organization including: United States, United Kingdom, Sweden, and Canada. A/B Testing email campaigns to improve outcomes. Manage blogger relations, providing direction, ensuring readability, SEO optimization, social media promotions, and industry content alignment. Developed and managed social media campaigns highlighting new company website, content marketing, and internal employee activities. Assisted with the development of the content marketing calendar. ! Increased Learning Tree International blog readership by 25%, establishing an editorial calendar, editing, and best practices ! Grew social media audience: Twitter followers by 32%; Facebook page likes by 12%; and LinkedIn followers by 45% ! Optimized email marketing subject lines, increasing email opens by 10%

DAMIEN SKINNER COMMUNICATIONS EXPERIENCE (CONT’D.) PAGE 2 OF 2

Quadel Consulting Corporation; Whitman Associates, Washington, DC November 2014 – March 2015 Event Planning and Marketing Consultant Scheduled and developed the 2015 training and certification workshop series. Negotiated venue contracts, ensured audio-visual and food & beverage requirements. Created workshop marketing collateral including brochures, postcards, targeted mailing lists and email marketing content. Managed and approved vendors work and timelines. Edited and approved training course books.

MeriTalk |300Brand, Alexandria, VA May 2013 – August 2014 Account Manager Oversaw and enforced content, writing, and standards for the MeriTalk website, newsletters, email marketing, and social media platforms. Established strong relationships with event venues and vendors. Administered MeriTalk membership program. ! Established best practice strategies for email marketing campaigns through A/B testing, key word inclusion, days and times analysis, increasing the open rate by 25% and the click-through rate by 10% ! Created and executed social media playbook providing content and posting guidance, increasing Twitter followers by 40%, Facebook likes by 10% and LinkedIn followers by 81% ! Increased website year-over-year traffic by 12%, redesign of website homepage layout, more of research and newsworthy content on website hompage ! Spearheaded NetApp sponsored blog series “Government Gurus”, featuring NetApp SMEs, written by Meritalk ghostwriter. Posts written by MeriTalk had an average of 44% more views than NetApp written posts ! Collaborated with program leads to develop and execute 20+ half-day conferences/meetings, promotional strategy and website content for events targeting Federal IT professionals

NEWSCHANNEL 8 | TBD.com | WJLA.com, Arlington, VA October 2006 – May 2013 Sales Marketing Coordinator | Segment Producer

Supported sales team in serving 80+ local and national clients seeking sponsored segments; determined sponsored content fit within original programming. Ensured complete impression delivery of Internet advertising campaigns on WJLA.com and News8.net sites. Responsible for cross-departmental communications with sales, news, finance, and research gaining support for sales initiatives. ! Produced brand-specific TV advertising packages for sales team, generating $1.3MM annually ! Managed digital banner ads for multiple campaigns reaching contracted impression goals of 1,000 to 1MM ! Assured and analyzed Nielsen Research Overnight Ratings Reports for title accuracy and program performance ! Generated $40,000 in Q1 & Q2 2011 (16% increase in revenue), co-producing 56 sponsored television segments ! Analyzed viewer statistics for National Cherry Blossom Festival from Nielson reports; created video and PowerPoint “proof of performance” re-cap presentations directly responsible for 50% sponsor return rate ! Conceptualized idea, marketing and partnerships for lifestyle / fashion Webcast, bringing together local community organizations, local business associations and educational institutions

MERRICK TOWLE COMMUNICATIONS, Beltsville, MD May 2005 – October 2006 Assistant Account Executive

Managed daily activities of 6 accounts, including: Beazer Homes, Spectrum Properties, Realty Management, and Comstock Communities and crafted advertising campaigns and marketing collateral – brochures, websites, direct mail. ! Increased consumer traffic to property sales center an average of 35%; improved number of sales appointments by 70%. Billed $280,000 by creating marketing collateral, and hosting property preview events ! Managed monthly average billings of $4,000 to $ 10,000 for large condominium advertising and marketing campaigns

ADDITIONAL EXPERIENCE & MEMBERSHIPS

THE PHILLIPS COLLECTION, Washington, DC. Saturday Museum Shop Supervisor (October 2006 – Present) IABC, DC METRO CHAPTER, Member (2011 – 2012); VP Communications (2012) EDUCATION

Masters of Public Relations | Corporate Communications GEORGETOWN UNIVERSITY, Washington, DC Bachelor of Arts, Anthropology, OHIO UNIVERSITY, Athens, OH

Digital Marketing Certificate, GENERAL ASSEMBLY, Washington, DC Computer Graphics Applications Course, USDA GRADUATE SCHOOL, Washington, DC