January 2020 Product Information Management Overview
DISCLAIMER: ComCap LLC make no representation or warranty, express or implied, in relation to the fairness, accuracy, correctness, completeness, or reliability of the information, opinions, or conclusions contained herein. ComCap LLC accepts no liability for any use of these materials. The materials are not intended to be relied upon as advice outside of a paid, approved use and they should not be considered a guarantee of any specific result. Each recipient should consult his or her own accounting, tax, financial, and other professional advisors when considering the scenarios and information provided. CONFIDENTIAL
An introduction to ComCap
§ ComCap is a premier boutique investment bank focused on the intersection of commerce and capital, with key focus on B2B SaaS, B2C e-commerce, payments, mobile commerce, marketplaces and B2B services for retail technologies (IT and marketing services, in-store, fulfillment, logistics, call center, analytics, personalization, location intelligence)
§ Headquartered in San Francisco with European coverage from London & Moscow, and LATAM coverage from Sao Paulo. Our firm works with mid-cap public companies on buyside initiatives and public and private growth companies on financing and strategic M&A
§ In addition to being the only boutique focused on disruptive commerce models, we differentiate by: ‒ Bringing bulge bracket techniques to emerging models; ‒ A strong and uncommon buyside/strategy practice; ‒ Deep understanding of industry drivers and synergy analyses; ‒ Deep relationships across the sector; and ‒ Worldwide coverage with closed transactions in the United States, Japan, China, the ASEAN region, Western and Eastern Europe and Latin America
§ Your senior global ComCap team:
Aron Bohlig Steve Terry Fermin Caro Carlos Gonzalez Managing Partner Managing Director Director Director M: +1 415-235-8270 M: +1 415-971-3794 M: +1 650-743-7825 M: +7 985-062-9894 E: [email protected] E: [email protected] E: [email protected] E: [email protected]
2 CONFIDENTIAL ComCap holds a unique position at the global intersection of retail and technology leaders ComCap and European tech PE firm True Global hold event at Shoptalk 2019 for retail VPs of strategy to meet selected tech leaders Event description Key participants Name Title Company
§ ComCap and True Global facilitated a VP, Mergers & networking event for major retailers, David Colletti retail tech leaders, and investors at Acquisitions Shoptalk 2019, widely regarded as the most important retail conference of the SVP & Chief year Greg Fancher Information Officer − The networking event allowed retailers to connect with trending technology companies in verticals SVP, Product & such as AI/Analytics, fashion Erik Morton technology, in-store IoT, visual Strategy merchandising, and digital native vertical brands Head of Corporate § Over 50 major retail strategy Neil Tenzer Strategy executives and CEOs of innovative digital retail companies were in attendance across the United States, SVP, Chief Financial Europe, and Asia Randy Greben Officer − Strategy officers from key retailers represented at the event include Macy’s, 7-11, Li & Fung, Express, VP Digital, Marketing, and Abercrombie & Fitch Jason Gowans and Enterprise Data
3 CONFIDENTIAL ComCap – Active in 14 countries, including 9 of the top 10 global ecommerce markets
$740.0
$561.0
Retail Ecommerce Sales Worldwide – 2019 ($US bn)1
$93.0 $87.0 $77.0 $69.0 $55.0 $44.0 $22.0 $16.0
China US UK Japan Germany South Korea France Canada Australia Brazil
1Source: Shopify Plus Ecommerce Playbook 4 CONFIDENTIAL
ComCap’s thematic landscape
Tech Companies Retailers/Brands Major Players Major
Welcome AG i.G.
>$200m
$100m
$75m
$50m Amount Raised
$25m
0 AI/Analytics B2C Ecommerce Fintech Logistics Marketing Mobile Personalization Retail SaaS In-store technology Source: Capital IQ, Pitchbook 5 CONFIDENTIAL Product Information Management (PIM): attractive investment and M&A opportunities for financial and strategic investors
§ PIM is growing in importance as more eCommerce professionals are looking for ways to aggregate and manage product content across all channels in order to solve their business challenges − To compete in the age of omnichannel commerce, eCommerce experts need a common infrastructure to centralize their product information and create channel- specific product experiences that are optimized for each channel's unique requirements and audience
§ Investment in PIM solutions by enterprises is expected to increase considerably in the medium term as PIM awareness increases, businesses move away from legacy systems, and integration with other eCommerce systems improves
§ Industry dynamics suggest that smaller, niche firms are finding favor over large software companies − Industry analysts have concluded that specialized solution providers currently enjoy leadership positions in terms of both, strategy as well as, the ability to execute
§ Strategic partners such as top vendors and SIs are rapidly gaining capabilities to service the full eCommerce suite ecosystem, presenting opportunities for investment and M&A opportunities
6 CONFIDENTIAL
PIM solutions are central to ecommerce platform implementations
Physical Touchpoints Enterprise systems and technologies Stores/ POS Kiosks Commerce Platform
ERP/Supply Chain
Branded Digital Touchpoints Marketing/ Experience Order Management CRM/ Loyalty Management Web Commerce Suite
Business Intelligence Mobile
Product Information Tablet Management Merchandising
Contact Center
Warehouse Management Social
§ PIM solutions are central and mission critical components to an ecommerce platform implementation § PIM solutions, like enterprise content management, order management systems and warehouse management systems, need to integrate with the major ecommerce platforms and benefit from independence
Diagram adapted from Forrester B2C Commerce Suites report 7 CONFIDENTIAL What is a Product Information Management (PIM) solution?
Software with a set of processes and tools to help centralize and manage a business’ product information to ensure a single, accurate view of product data internally, and across the entire external value chain and various stakeholders
Product manager Copywriter Photography Category manager Marketing & SEO Content Drive rich customer collaboration engine Validate experience
Supplier & Website & vendor portal mobile apps Ingest Enrich ERP Social media Syndication & Data quality integration PLM Trading partners Governance & Planning & Stewardship Merchandising Catalogs & Sales Spreadsheets Workflow sheets Legacy Marketing applications solutions
Data tools Test & Learn Syndicate Data Pools
CPQ and sales SCM systems portal Data Stewards Engineering Approvers Manufacturers Suppliers Distributors Partners Retailers Restaurants B2B B2C PIM content value chain
Source: businesswire.com, plytix.com 8 CONFIDENTIAL Key features retailers look for in PIMs To compete in the age of omnichannel commerce, marketers need to exploit new channels
Scope of PIM
Essential product data: SKUs, UPCs, names, Channel-specific requirements: Google titles, descriptions categories, Amazon titles, mobile descriptions Sales Information: Prices, testimonials, Digital assets: Images, videos, documents customer reviews Taxonomy and relationships: Categories, Localized information: Multi-lingual copy, labels, variations translations Style sheets, designer notes, assembly, Marketing data: Keywords, personas, SEO instructions elements Technical specifications: Measurements, Supplier and manufacturer data materials, ingredients, warranties
Hottest trends to dominate PIM MDM vs PIM vs DAM
Social commerce MDM IT Tool, Multi domain, Common Features AI driven Governance oriented, Augmented internal system focus Workflow, Rules, Data realty integration, Data quality, PIM Roles and permissions, API Trends PIM Business application, Block-chain Only product data, Data Video & authentication enrichment, commerce Common Features Audio focus Asset management, Asset manipulation Integration with multiple DAM programs
Source: Akeneo.com, transformsolution.com, plytix.com 9 CONFIDENTIAL
PIM for omnichannel retailers
PIM solutions and benefits for omnichannel retailers
Enterprise Resources Planning End-to-end tracking of stock Supply, Finance
Warehouse Better warehouse space optimization, Logistics Management System robotized supply chain
Forecasting Better sales prediction (ex: seasonality, Supply & Tool product substitutions...) Logistics
Assortment Category Better assortment PIM Optimization Tool Managers
Pricing Optimization Tool Better pricing Pricing
E-commerce New sales channels, better shopper E-commerce Back-end experience
Digital Asset High quality content to create Marketing & Trade Management differentiating experiences marketing
10 CONFIDENTIAL Factors driving the fast adoption of PIM solutions in the industry PIM helps businesses standardize incoming, outgoing, and cross-departmental product information Reasons for adoption of PIM Enables faster Data growth Standardization Traditional tools are not capable Sellers require PIM for of facing new challenges synchronized information
Managing product Boost brand Brings ops Benefits information consistency Improved CX efficiencies of PIM Controlling Full-stack e-commerce systems product data are not designed for continuous Omnichannel is improvement becoming more Increases speed to demanding Reduces costs market
Features of a good PIM solution PIM use cases in e-commerce
Channel-specific management: PIM should enable Translation the syndication of product content multiple systems ERP agencies Customer support: PIM should continue to help clients beyond just onboarding Warehouse Rich Media
User-friendly: PIM Should be simple, easy to use interface that is beautifully designed Product Data PIM Digital customer Cloud hosting: PIM providers should invest in Market places capturing untapped segments of shoppers Procurement
Customizable catalogues: PIM that make easy to Localized maintain brand consistency are vital. Product supplies website
Source: Plytix.com, onetimepim.com, shopify.com 11 CONFIDENTIAL The PIM market is expected to grow rapidly in the near future Cloud-based PIM in particular is becoming more and more popular among organizations
Overview Retail e-commerce Sales ($tn)
$4.9 § PIM is a centralized software platform used to store, manage, and deliver product data including descriptions, $4.1 SKU numbers, pricing, images, and more to a variety of $3.5 different channels CAGR 20.3%$2.8 § While PIM cannot create create an AR situation by itself, $2.3 $1.8 data within PIM can be used to create an AR-based $1.5 $1.3 interface on web interfaces, which is an ongoing trend
§ It is is highly fragmented and competitive in nature owing to the presence of regional as well as international players 2014 2015 2016 2017 2018 2019 2020 2021 § Key drivers: PIM Market Key Facts PIM Key Players ü Growing demand to centralize data management tools ü Growing demand for better customer service Market Presence Largest Market: § Adoption of PIM is booming in e-commerce industry. North America The major factors owing to the growth of solutions in the Fastest growing e-commerce sector Market: Asia ü Focus on enhancing customer experience Market Size ü The adoption of artificial intelligence By 2024: $31bn ü Analytical tools By 2026: $48bn
Market Growth CAGR: 25.2% 2019-25
Source: businesswire.com, plytix.com 12 CONFIDENTIAL eCommerce platform industry has seen a lot of consolidation activity in the recent past
Acquiring Company Target ECP Product
• Offers capabilities for digital commerce, including OM (based on its acquisition of Mainstreet Commerce), POS (from its acquisition of Tomax) and predictive analytics (via its purchase of CQuotient)
• Provides eCommerce software and related on- demand commerce optimization applications including ATG Commerce, a cross-channel commerce platform and software application
• Provides unstructured data management, web commerce and business intelligence solutions
• Multi-channel communication and commerce software solutions
• Cloud-based marketing platform for online retailers, multi-channel merchants, merchant marketplaces, branded manufacturers, sports and entertainment and other commerce driven organizations worldwide
• Offers enterprise solutions such as catalog & inventory management, e- commerce, order and financial management, supply chain management, and marketing and multi-channel sales
• Provides an e-commerce technology platform and services for retailers that sell goods and services online. It provides omni channel e-commerce solutions and functionality to high growth merchants • Vista Equity Partners completed a buyout of both MarketLive and Shopatron in December 2015 to create Kibo.
13 CONFIDENTIAL
Potential strategic acquirers of PIM solution providers
Ecommerce Software and Leaders Service Leaders
Retailers and ecommerce Corporate VCs Platforms
Agencies and End to end Systems Players Integrators Global Logistics Leaders
14 CONFIDENTIAL Investment in PIM suites is expected to rise substantially Market research suggests an increasing willingness by businesses toward adopting PIM solutions
Business owners who consider PIM • Despite high awareness among the industry 95% important about the importance of PIM, currently it has low adoption • Primary reasons for the low adoptions are investments in legacy systems, lack of trust in Believe deploying PIM will improve their 58% the new PIM systems, different versions for competitive advantage B2B and B2C, lack of a centralized information repository, and inadequate data governance policies 28% Businesses actually using a dedicated • However, attitudes are changing and adoption PIM is expected to rise significantly going forward
Top tools currently used in PIM sutes? How do businesses perceive investment in a PIM?
Not important Manual effort 48% Somewhat important 1% 4% Spreadsheets 38%
Database-related software 36%
ERP applications 35% Important 34% Very Custom-coded applications 32% Important 61% Dedication PIMs 28%
Source: The Next Generation of Product Information Management Report, Ventana Research 15 CONFIDENTIAL Industry research: Forrester’s PIM wave and Gartner’s MDM quadrant Industry dynamics suggest that smaller, niche firms are finding favor over the giants in the market § Master data management (MDM) solutions provide organizations with a single data source for all enterprise-wide information, whereas PIM centralizes just product data for marketing purposes. PIM is, therefore, a subset of MDM § Most of MDM solution providers also offer PIM solutions as integrated modules or standalone products § MDM industry analysis by leading analyst firms, Forrester and Gartner, both suggest that specialist MDM companies currently enjoy leadership positions in terms of both, strategy as well as, the ability to execute § However, other specialist MDM players as well as the giants like IBM, Oracle and SAP, are not far behind as challengers CHALLENGERS LEADERS
No man’s land No man’s land
SAP Informatica Stibo Systems Orchestra Networks
IBM Riversand
Oracle
EnterWorks TIBCO No man’s land Software
Magnitude Software
NICHE PLAYERS VISIONARIES Ability to execute Ability Completeness of vision As of January 2017 The Forrester Wave PIM Solutions, 2018 The Gartner Magic Quadrant for MDM, 2016
Source: Forrester Wave Q2, 2018, Gartner Magic Quadrant January 2017 16 CONFIDENTIAL Case Study: Transforming management of product information A PIM purpose - built for the digital shelf
Challenges: Inheritance & references § Managing and activating channel-optimized product information across the digital shelf Taxonomy Validation § Balance the increasing need for both data quality and data agility in the new age of digital commerce Core product data Solutions: Salsify provides a unified product experience management (PXM) platform that enables brands to manage, activate and optimize their product information across the digital shelf. This platform brings together key functionality into one, cohesive solution, Traditional PIM including: § Enterprise-grade PIM that balances control, flexibility and agility § Native syndication capabilities to activate channel-optimized product content Inheritance Traditional PIM Model § Advanced workflows and digital shelf analytics to turn insights into action & references Results:
Property Three-year Financial Summary of Salsify Adoption Validation Benefits Payback in 7 months 1 $4.9m incremental gross margin Flexible Total taxonomy benefits PV, $6.0m $994.2k reduction in product content 2 Core Total costs management labor product data PV, $1.4m
3 $91.5k agency cost reduction Salsify PIM Y0 Y1 Y2 Y3
Source: Company Website 17 CONFIDENTIAL Case Study: Akeneo PIM is a gateway technology that can help business cost-effectively expand to marketplaces Akeneo Unveils AI-powered product data intelligence to enhance Its product experience management suite
The PIM is the CRM of the product Challenge § The world of commerce is evolving at a rapid rate : • By 2020 50% of product search will be voice conducted • Buyer profiles are shifting, more than half of them are digital natives who prefers shopping online § In order to deliver great customer experiences, the buyers are required to take some actions
Solution https://www.salsify.com/blog/the- § In order to deliver great customer experiences, the buyers are required to syndication- take following actions: - Traditional PIM Model • They need act fast and locally • They need to contextualize their selling behaviors https://www.salsify.com/product- § Great customer experience can be reached through product experience management which is not possible without great product information management
Results ü Deliver great product experience which will result in great customer experiences ü Increase in conversion rate across all touch points, regions & languages ü Reduce returns ü Empowers marketing team to efficiently collate, manage, enrich data for internal/external sources ü Craft emotional & compelling product description which will synthesize buyer behavior
Source: Company Website 18 CONFIDENTIAL Case Study: Plytix is a PIM that provides a cloud-based solution for product image management
The Plytix PIM is a hub for small businesses to centrally manage and distribute their product content without compromising power for budget
Product Information PIM Overview Management § All-in-one content management platform for retail § Designed and priced for SMBs with <500 employees.
PIM Features
Digital Asset § Allows to import from ERP, web shops, Management desktops. Centralize § Allows to add unlimited users § Allows to edit, categorize and personalize http://inbusinessphx.com/t information Catalogues Optimize § Tracks product progress with completion echnology attributes innovation/product
PRODUCTS OFFERED PRODUCTS Analyze § Allows to make informed product decisions marketing through customized dashboards, segmentation Multi-channel and metrics. disrupts#.W marketing Distribute § Provides smart digital catalos, easy integrations to other platforms & dynamic feed features
§ Allows 24/7 secure Access Product-based analytics Others § Continuous support through live chats and phone
Plytix’s core functionalities are searchable database, product variation control, product feed creation and digital asset and file management.
Source: Company Website 19 CONFIDENTIAL
Case Study: Alkemics – A digital collaboration platform for retail
Alkemics helps retailers and CPG manufacturers collect, enrich, and share content across the retail ecosystem
PIM Overview Product listing § PIM tools provide a database that is used to centralize and manage all required elements of product information
E-commerce performance Alkemics Solutions
§ Simplifies, centralizes and automates product data Digital marketing & § Centralizes content on a single platform and publishes merchandising Business and it on e-commerce technical solutions § Connects product data to each consumer touchpoint For international for manufacturers § Simplifies data sharing & collaborations across teams companies § Boosts sales by sharing product catalogue with a network of buyers
§ Enhances the omni-channel experience for more Business development effective collaborations with clients Solution for
PRODUCTS OFFERED PRODUCTS § Manages conversations and data sharing with all Retailers stakeholders GDSN/Electronic catalogue § Automates the product listing process § Manages communications with suppliers
§ Provides GS1 platform for both local & global needs Data collection & product listing Solution for GS1 member § Boosts standard adoption and usage organisations § Ensures product data quality § Accelerates innovation & digital transformation
The cloud-based SaaS solution helps retailers and brands digitize, collect and share product data
Source: Company Website 20 CONFIDENTIAL
Case Study: Alkemics – The supplier collaboration platform for omni-channel retailers
Retail is changing at an accelerating pace, and retailers need to differentiate on assortment and in-store experience:
Challenge Solution Results Supplier Marketing agency Shoppers demand a better Alkemics enables Supplier Content assortment: sustainable, category producer eco-friendly, organic, local. managers & 10x more local Supplier Retailers only know a small buyers to discover products GDSN portion of the millions of new suppliers and accessible Category management API products launched every new products WEB Listing & procurement
year. Supplier WEB E-commerce & mobile XLS Marketing & trade Price pressure is higher than Alkemics enables Time-to- GDSN Stores & logistics ever, requiring retailers to sales admin to market XLS
become more efficient and automate and accelerated by Supplier increase operational accelerate listing 60% while efficiency. Product data while reducing listing effort Supplier Photographer needs to be pitch-perfect. data quality errors was reduced Market research by 71% Supplier agency It’s omni-channel time: Alkemics enables Sourcing & tenders Negotiation & listing Launch & experience products data is required for retailers teams to Sales online websites, mobile develop increased by apps, displays in store, voice sustainable up to 26% assistants… The quantity relationships with thanks to of data to answer suppliers in order richer product shoppers’ desire of to enrich shopper data. transparency is experience skyrocketing.
21 CONFIDENTIAL
Data management funding landscape
Public
` $200m+
$100m
$75m
$50m
$25m
$10m Total Capital Raised ($M)
$5m
$0m
Not disclosed
Note: The listed companies are represented on the basis of their Enterprise Value as on Nov 8, 2019 Acquired Listed 22 Source: Capital IQ, CrunchBase CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
IBM InfoSphere Services offered: § IBM InfoSphere is an ETL tool and a robust solution designed to give retailers IBM InfoSphere is designed for B2B retailers, offering and businesses the real-time data they need to make strategic decisions them an effective means of communicating real-time, up-to-date information to partners and suppliers. § InfoSphere consolidates data across all channels, including ecommerce, in- store, kiosk, mobile, print catalogues and more, and it is one of the most Founded: 1911 popular PIM software solutions around https://www.ibm.com/products/software Key facts: Employees: 350,600 IBM InfoSphere features include: HQ: Dublin, Ireland § Advanced reporting and auditing features Funds Raised: NA § Mass updating capabilities § Rich text editors for web-style content Latest Financing Round: NA § Extensive modeling capabilities that can change as a business expands Latest Financing Valuation: N/A CEO: Virginia M. Rometty Oracle PIM Services offered: Oracle is one of the most widely used PIM platforms § Oracle’s PIM software solution creates a central repository for all vital product around data, including both supplier information and individual location/channel information Founded: 1977 § Oracle’s PIM software is designed more for B2C work – for sharing and www.oracle.com disseminating product information throughout the organization and with Employees: 10,000+ business partners and suppliers HQ: Redwood Shores, CA Key Facts: Oracle Features Funds Raised: NA § Helps ensure compliance with industry regulations Latest Financing Round: NA § Allows you to securely share product information with partners and teammates Latest Financing Valuation: NA § Easily scalable CEO: Mark Hurd/Safra Catz
Source: ComCap, Capital IQ, Crunchbase, Company data 23 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
TIBCO Software Services offered: § TIBCO software provides integration, analytics and event-processing software Tibco software is a company that helps businesses for companies to use on-premises or as part of cloud computing environments. use their own data to help build up infrastructures. § TIBCO Software offers infrastructure and business intelligence software Founded: 1985 worldwide www.tibco.com § TIBCO’s integration and core infrastructure product line helps organizations Employees: 5,179 integrate their disparate systems and move towards flexible infrastructure Key facts: HQ: Palo Alto, California § The company has been acquiring multiple organization in the past, SnappyData Funds Raised: NA was the latest in Mar 2019, to strengthen its portfolio offerings Latest Financing Round: $4.3Bn (M&A) § Vista took Tibco private in 2014 in a deal valued at about $4.3 billion including Latest Financing Valuation: N/A debt CEO: Dan Streetman
Informatica Services offered: Informatica is a comprehensive, holistic hub of § Informative is best for B2C retailers looking for a way to improve their product information taken from all retailers’ channels and data accuracy and shorten their supplier onboarding process platforms. Key Facts: Founded: 1993 • Acquired by Permira for $5.3bn in 2015 after got delisted from Nasdaq www.informatica.com Key features include: § Simple supplier portals for self-onboarding Employees: 4,750 § Intuitive tools that help you segment, personalize and get more from your sales HQ: Redwood City, CA § Manages and automates business processes Funds Raised: NA § Integrates easily with ecommerce systems, point-of-sale devices, catalogues, Latest Financing Round: $5.3bn (M&A) mobile apps and more Latest Financing Valuation: N/A § Offers a simple web-based search CEO: Anil Chakravarthy
Source: ComCap, Capital IQ, Crunchbase, Company data 24 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Tradeshift Services offered: § Tradeshift is a cloud based business network and platform for supply chain Merchantary owned Tradeshift is ideal for retailers with payments, marketplaces, and apps a large number of vendors and suppliers, as it offers a self-onboarding process, which speeds up the time-to- § The company helps buyers and suppliers digitize trade transactions, market and cuts down on in-house labor costs collaborate on processes, and connect through supply chain apps § Tradeshift features include automatic data validation at any point of entry, Founded: 2004 drop-ship modules, built-in supplier notifications and alerts, configurable www.tradeshift.com business rules for attributes and validation Employees: 1,039 Key facts: HQ: Dublin, Ireland § Tradeshift acquired by Merchantry for $30m in 2015 Funds Raised: $30m (M&A) § More than 1.5 million companies across 190 countries trust Tradeshift to process over half a trillion USD in transaction value, making it the largest global Latest Financing Round: $30m business network for buying and selling Latest Financing Valuation: N/A CEO: Christian Lanng Stibo Systems Services offered: Stibo Systems’ PIM solution is a part of a larger, § Leading provider of MDM solutions. Stibo Systems’ PIM solution is a part of a master data management suite, which also includes larger MDM suite, which also includes DAM, multidomain MDM, data digital asset management, multidomain MDM, data governance and data quality modules governance and data quality modules § Using Stibo Systems' STEP technology, customers can leverage their product Founded: 1976 information assets and handle the complex product-oriented workflows to meet their omni-channel needs www.stibosystems.com § Serves manufacturing, distribution, retail, travel & hospitality, automotive, CPG Employees: 682 and grocery industries and manage master data on a global scale HQ: Højbjerg, Denmark Key Facts: Funds Raised: NA § Stibo Systems is best for retailers with larger data management issues on their hands Latest Financing Round: NA § Key feature include: information sharing with back-end systems, regulatory Latest Financing Valuation: N/A compliance with its multidomain MDM module, quick search, manage digital CEO: Niels Stenfeldt rights/usages with DAM module, higher accuracy of printed materials
Source: ComCap, Capital IQ, Crunchbase, Company data 25 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Backoffice Associates Services offered: § BackOffice Associates provides data migration and information governance BackOffice Associates provides data migration and solutions, with focus on enhancing ERP data quality information governance solutions, with focus on enhancing ERP data quality § BackOffice Associates solves complex enterprise data transformation challenges by combining data expertise, intelligent software and packaged Founded: 1996 solution accelerators to yield certain and superior business outcomes www.boaweb.com Key facts: Employees: 540 § Our products and services enable organizations to accelerate growth, gain HQ: Hyannis, MA actionable visibility and reduce risks § Bridge Growth Partners acquired majority stakes in BackOffice in 2017 Funds Raised: $30m § BackOffice Associates has 800+ employees and 500+ customers worldwide. Latest Financing Round: M&A § Customers include including Eli Lilly, Kraft and Graybar Latest Financing Valuation: N/A § BackOffice Associates is a global corporation headquartered in Massachusetts CEO: David Booth (Bridge growth partners) with additional offices in the U.S., Australia, Canada, Dubai, India, Singapore, Switzerland and the U.K
Hybris Software Services offered: § Hybris software combines internal and external data sources, offline channels The SAP Hybris master data management and PIM and online channels, and allows users across the organization to access the software solution centralizes all product and customer information in real time data in one single view. § The Hybris solution is Ideal for B2C retailers with a lot of online presence. It’s Founded: 1997 designed to enhance traditional PIM systems with additional online and digital www.hybris.com features and to improve the overall customer experience Employees: 501+ Key facts: HQ: Muenchen, Bayern, Germany Hybris Software features include: § Also works with user-generated content Funds Raised: $30m § Functions across multiple devices Latest Financing Round: M&A by SAP § Allows for down-channel selling and unique catalogue production for different Latest Financing Valuation: $1.4bn sites, enterprises and groups CEO: Bill McDermott, SAP § Has built-in search engine optimization tools § Offers seamless conversion between currencies and markets § Easy-to-use import tools for supplier onboarding
Source: ComCap, Capital IQ, Crunchbase, Company data 26 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
The CS Group Services offered: CS Group AG provides data management solutions § The CS Group providers of Product Information Management (PIM) and Master Data Management (MDM) solutions Founded: NA § It solutions includes capturing, processing, managing, distributing, and www.contentsphere.com/cs-group/ publishing data Employees: 400 Key Facts: HQ: Baar, Switzerland § The CS Group raised €2 million in funding from Jadeberg Partners AG Funds Raised: $2.4m § The company caters to wholesale and retail trade, finance and insurance companies, industry and manufacturing, and consumer goods sectors Latest Financing Round: $2.4m Latest Financing Valuation: N/A CEO: Armin Dressler and Patricia Kastner
Wynd Services offered: Thematic Groupe SAS develops Wynd, digitalization § Its unified commerce platform allows retailers to provide consumer with access and SaaS software editing solutions for points of sale to all product information across multiple channels (POS) worldwide § It offers omni-channel POS cash management system for cashier to centralize Founded: 2014 the orders, track status, receive payment for online orders, and finalize those taken on wireless tablets for mobile POS, production display, and fast www.wynd.eu deployment Employees: 400+ § The company also provides central management solution for reporting, order HQ: Paris, France management, product information, marketing, and application programming interface Funds Raised: $123.5m Key Facts: Latest Financing Round: $82.0m § It has served more than 100 customers in 18 countries for their omni-channel Latest Financing Valuation: NA transformation CEO: Ismael Ould § In Jan 2019, it formed a JV with Natixis Payments, to launch a retail omni- channel payments solutions service to streamline POS operations, payments and orders
Source: ComCap, Capital IQ, Crunchbase, Company data 27 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Contentserv Services offered: Contentserv enables retailers and brands to offer rich, § Its product suite includes solutions for PIM, MDM, Marketing Experience relevant, and emotional product experiences that Management and DAM exceed their customers' expectations § It provides product experience platform across all touchpoints which can deliver Founded: 1999 optimized products, assortments, and presentations that address the needs of specific audience www.contentserv.com § Other services includes rich product experience, optimize customer Employees: 400+ interactions, personalize customer journey HQ: Baar, Switzerland Key Facts: Funds Raised: NA § It has 22 offices globally across Europe, Americas, and Asia-Pacific and works with over 40 technology partners Latest Financing Round: NA § Contentserv serves various industries like building materials, chemicals, CPG. Latest Financing Valuation: NA consumer durables, electronics, fashion, finance, F&B, hardware tools, home CEO: Armin Dressler and garden, manufacturing and engineering, medical devices and life sciences, pharma, retail and distribution, software, education and media, and special machineries § Forrester ranked Contentserv as a Leader in their PIM Wave dated Q2-2018 Salsify Services offered: Salsify's PIM solution is ideal for brand manufacturers § Unified product experience management (PXM) platform that combines PIM, who want to create consistent, engaging and channel- DAM, Syndication, Analytics, Chat, Enhanced Content, and Order & Inventory optimized versions of their product information across Management the digital shelf § Broad ecosystem of direct connection partners to streamline content delivery Founded: 2012 and ensure up-to-date requirements are met § Robust integration capabilities and pre-built connectors with commerce www.salsify.com solutions, ERPs, translation services and other 3rd-party platforms Employees: 370 § In-house implementation and customer success team for custom projects and HQ: Boston, Massachusetts implementations Funds Raised:$97.6m Key Facts: § Founded by former members of Endeca (acquired by Oracle) Latest Financing Round: $43m § Operates the Open Experience Alliance (OXA) to promote open and easier Latest Financing Valuation: N/A information sharing between brands and retailers CEO: Jason Purcell § Launched the Digital Shelf Institute to help brands navigate the challenges and win on the digital shelf
Source: ComCap, Capital IQ, Crunchbase, Company data 28 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Magnitude Software Services offered: Service provide in enterprise information management § The company’s clients are provided with a holistic view of their sales compared with solutions in business intelligence, data to the wider market and a clear plan of action to increase their performance warehousing and master data management. § Magnitude’s portfolio of products includes: simplified application data access to Founded: 2014 any data source; product information management (PIM); data management solutions for the SAP and commerce verticals; simplified master data www.magnitudesoftware.com/ harmonization and governance; and packaged application analytics and Employees: 305 reporting solutions for SAP and Oracle HQ: Austin, Texas Key Facts: § Over 600 customers rely on Magnitude Software products to run their business Funds Raised: $120.25m § Noetix Analytics for Oracle E-Business has enabled customers to simplify Latest Financing Round: $179m access to application data in support of enterprise-wide reporting and analytics Latest Financing Valuation: N/A § Kalido enables companies to manage data as a shared enterprise asset with CEO: Chris Ney speed, agility and flexibility
OneSpace Services offered: § By combining e-commerce search data and content optimization tools with OneSpace is a platform that helps brands in achieving software for content storage and syndication, OneSpace’s Product a stronger digital shelf presence Merchandising Platform helps CPG brands increase organic search visibility Founded: 2010 and conversions across multiple online retailers at scale www.onespace.com § Services include: Employees: 281 o Attribution & Keyword Research Content Development HQ: Swansea, IL o o Image Creation Funds Raised: $21.5m o Deployment Support Latest Financing Round: $9.0m Key facts: Latest Financing Valuation: N/A § Its clients include top retail brands like Amazon, Walmart, Kroger, Target, CEO: Stephanie Leffler Instacart, Sam’s Club and several others
Source: ComCap, Capital IQ, Crunchbase, Company data 29 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Reltio Services offered: Reltio is a modern Master Data Management (MDM) § Reltio is a modern Master Data Management (MDM) Platform - a native cloud Platform platform that organizes enterprise data for digital transformation Founded: 2011 § Reltio Cloud is a modern MDM Platform for Global 2000 companies to power their digital transformation and data compliance initiatives such as GDPR www.reltio.com/ Key Facts: Employees: 262 § Helps companies turn their data into information and knowledge assets in the HQ: Redwood Shores, CA most efficient way Funds Raised: $117m § Launched Reltio Cloud 2019.1 that includes new integration, collaboration, and globalization enhancements. These capabilities will support the increasing use Latest Financing Round: $45.0m of Reltio Cloud for delivering personalized customer experiences in areas such Latest Financing Valuation: N/A as B2C loyalty programs and B2B self service CEO: Manish Sood § Reported strong fourth quarter of 2018, was also its second consecutive record high sales quarter
Riversand Services offered: § Provides its users with MDM and PIM solutions Riversand is an innovative leader in Multi-domain MDM and PIM solutions can handle millions of § Ensures up-to-date product information is available for all areas of the retail products and thousands of attributes, so any size business – from sales and merchandising to accounting, IT and more retailer could benefit from this platform § Features include multi-region coverage, multiple languages, currencies and classifications; supports publishing to e-catalogues and print media; automates Founded: 2001 workflows and business processes etc. www.riversand.com/ Key facts: Employees: 262 § Serves leading global enterprises in Retail, Manufacturing, Distribution, Energy, HQ: Houston, Texas Healthcare, and Food Services Funds Raised: $35m § Riversand MDMCenter helps clients enhance their customers’ experience and move products faster to the market Latest Financing Round: $35m § Riversand is headquartered in Houston with offices in Bangalore (India), Latest Financing Valuation: N/A London (UK), Stuttgart (Germany), Switzerland and Sydney (Australia) CEO: Upen Varanasi
Source: ComCap, Capital IQ, Crunchbase, Company data 30 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Olapic Services offered: Olapic is the leading Visual Marketing Platform. Olapic § Olapic is the leading enterprise all-in-one user-generated, influencer, and short- helps brands reach their consumers visually form video content platform Founded: 2010 Key Facts: § Monotype, a publicly traded company focused on font design and technology, www.olapic.com/ acquired Olapic for $130m in 2016 Employees: 241 § Olapic focuses on three steps: 1) Brands can tap into Olapic's media library that HQ: New York, NY helps them build a large curated stock of on-brand user generated images. 2) Then Olapic's integration with best-in-class marketing technologies facilitates Funds Raised: $21.8m putting that content to use where it can have the greatest impact: ranging from Latest Financing Round: $130m (M&A) ecommerce merchandising to ads. 3) Finally, that impact is measured by Latest Financing Valuation: N/A Olapic's analytics suite and insights are fed back into the product for future performance improvement CEO: Jennifer Bakunas (GM)
Akeneo Services offered: Akeneo provides open source product information § The company’s open-source product information system is designed for management solutions and enables manufacturers retailers to centralize and harmonize all the technical and marketing information and brands to turn product data into assets of their catalogues and products Founded: 2012 § Retailers are given the ability to import and export their data to and from a common platform, organize and classify their products in a desired manner, www.akeneo.com and edit and translate attributes Employees: 175 Key Facts: HQ: Nantes, France § Leading global brands including Sephora, Shop.com, Auchan, Jabra, Sunbelt Rentals and Faber-Castell trust Akeneo's solutions to scale and customize their Funds Raised: $61.4m ecommerce initiatives Latest Financing Round:$46.0m § Akeneo is based in the US, France, Germany, UK, Spain, and Israel. Latest Financing Valuation: N/A § Integrated with Salesforce Commerce Cloud to provide personalized CEO: Frédéric de Gombert experiences for shoppers that span web, mobile, social and in-store
Source: ComCap, Capital IQ, Crunchbase, Company data 31 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Moat Services offered: § Moat Ad Search is a search engine that focuses entirely on ads instead of other Digital measurement cloud company with Ad search kinds of online content engine § Similar to traditional search engines, its results are compiled using a web Founded: 2010 crawler that is specifically tuned to look for ads on the web and index them for www.moat.com/ later retrieval Employees: 168 § Moat also accepts submissions from advertisers and agencies that wish to have their ads included HQ: Dublin, Ireland Key facts: Funds Raised: $67.5m § Moat was acquired by Oracle in 2017 for $850m. Moat's enterprise client base Latest Financing Round: $50m and industry-leading attention analytics provided a strong complement to Latest Financing Valuation: N/A Oracle Data Cloud’s audience targeting and measurement solutions in the deal CEO: Jonah Goodhart
inRiver Services offered: § InRiver allows to push product information to many channels including inRiver is the global market leader for simplifying ecommerce sites, catalogues, mobile devices, signage, in-store point-of-sale Product Information Management (PIM) systems and more Founded: 2007 § InRiver takes online-only information, like customer ratings, reviews, comments www.inriver.com and behaviour, and use them in other areas of the retail business Employees: 160 Key facts: § Serves B2C and B2B multi-channel commerce professionals to create, HQ: Skane Lan, Sweden maintain and distribute product Funds Raised: $22.5m § Provides product information management (PIM) and services to create, Latest Financing Round: $9.4m update, refresh, maintain and distribute products content globally Latest Financing Valuation: N/A § More than 1000 brands and 400 customers across 19 countries rely on inRiver to efficiently control the product flow for their globally recognized brands CEO: Thor Johnson § inRiver is co-headquartered in Malmö, Sweden and Chicago, with additional offices in London, Amsterdam and Stockholm
Source: ComCap, Capital IQ, Crunchbase, Company data 32 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Nuxeo Services offered: § Nuxeo, developer of the leading CSP, is reinventing enterprise content Nuxeo offers the leading cloud-native Content management (ECM) and DAM Services Platform (CSP) § Nuxeo platform streamlines and automates complex business processes and Founded: 2000 can handle digital content of any type and size, from traditional documents and www.nuxeo.com PDFs to more media-rich video and storyboarding needs Employees: 157 § Nuxeo’s platform works behind-the-scenes, allowing employees to work the way they want, easily plugging into legacy infrastructure, and providing you with HQ: Brooklyn, New York the industry’s leading metadata tools Funds Raised: $39.9m Key facts: Latest Financing Round: $20m § Nuxeo announced the immediate availability of LTS 2019, which delivers the Latest Financing Valuation: N/A latest features and functionality to the low-code Nuxeo Platform § Its cloud-native platform has been deployed by large enterprises, mid-sized CEO: Eric Barroca businesses, and government agencies worldwide § Customers include Verizon, Electronic Arts, Capital One, and the Department of Defense Agility Multichannel Services offered: Agility is good for both B2C and B2B retailers with a § Agility is a user-friendly PIM software solution that can be custom-fit to any need for a customizable data management solution. individual role or organizational need Founded: 1977 § Agility Multichannel offers dynamic workflows, streamlined processes and enriched content, and its built-in integration tools make the info gathering www.agilitymultichannel.com process simple and easy Employees: 101-250 Agility Multichannel features include: HQ: Yorkshire, UK § Contextual views let you customize and adapt data to each specific channel Funds Raised: NA § Integrates easily with existing ecommerce systems Latest Financing Round: M&A § Allows you to automate every step of every process Latest Financing Valuation: N/A § Provides real-time financial and performance analytics CEO: Chris Ney § Offers content history and auditing Key Facts: § Agility multichannel limited was a former subsidiary of G A Pindar and Son Limited before it was acquired by Magnitude Software, Inc. in Oct 2017
Source: ComCap, Capital IQ, Crunchbase, Company data 33 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Wedia Services offered: § The Wedia CrossMedia Marketing Resource Management SaaS platform Wedia provides cloud based Digital Asset integrates marketing automation with DAM functionality, making it easy for Management solutions to 50% of top 40 French marketers to create, manage, store, retrieve and distribute text, photos and rich corporations media files Founded: 2010 www.wedia-group.com Key facts: Employees: 81 § Wedia is a Gartner Magic Quadrant recognized player in Marketing Resource HQ: Paris, France Management (MRM) software § Its SaaS solution is used by 250 brands and 550,000 users in more than 40 Funds Raised: $7.0m countries Latest Financing Round: $5.0m § The company is listed on the Euronext Stock Exchange Latest Valuation: $19.7m (EV in Nov 2019) CEO: Nicolas Boutet
Alkemics SAS Services offered: The supplier collaboration platform for omni-channel § Alkemics enables category managers & buyers to discover new suppliers and retailers new products Founded: 2011 § Alkemics enables sales admin to automate and accelerate listing while reducing data quality errors www.alkemics.com § Alkemics enables retailers teams to develop sustainable relationships with Employees: 80 suppliers in order to enrich shopper experience HQ: Paris, France Funds Raised: $28.2 Key Facts: § Company is backed by investors like Cathay Capital, Index Ventures, Partech Latest Financing Round: $22.5 Ventures, Serena Capital; SEB SA Latest Financing Valuation: NA § In Jan 2018, it was chosen by GS1 UK to power productDNA:hub, a solution CEO: Antoine Durieux service that helps retailers and suppliers to share and manage product data and images
Source: ComCap, Capital IQ, Crunchbase, Company data 34 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
PropelPLM, Inc Services offered: § Offers PLM solution to help launch quality and innovative products to market Built on Salesforce platform, Propel’s SaaS-based faster by reducing costs, improving product throughput, and facilitating software combines product lifecycle management collaboration from concept to customer (PLM), product information management (PIM), and quality management (QMS) into one unified platform § Propel’s PIM provides graphical change history for all SKUs and attributes, promotes contextual collaboration for everyone involved in product updates, Founded: 2015 and gives a high degree of flexibility and configurability to keep up with evolving https://www.propelplm.com/ product lines and increasing customer expectations Employees: 68 § Its cloud-based QMS solution seamlessly connects CRM and PLM systems to manage product realization, quality processes and customer complaints HQ: Santa Clara, California Key facts: Funds Raised: $28.2m § It integrates with existing technology stack, including CAD, CRM, ERP systems Latest Financing Round: $18.0m and processes and other third-party apps Latest Financing Valuation: N/A § It helps reduce total cost of ownership by curtailing risks and errors, while enabling downstream contextual communication of product updates CEO: Ray Hein
Enterworks Services offered: § EnterWorks PIM solution, called Enable, is an enterprise platform that manages The EnterWorks Multi-Domain MDM and PIM solutions content and digital assets, allowing retailers to publish them on multiple enable companies to acquire, master, manage, mediums with ease govern, and transform master data and content across their value chain § It creates a central repository of data which can be managed, enriched, syndicated and collaborated on by multiple users and across applications. Founded: 1996 § EnterWorks features include easily manages digital assets like multimedia, www.enterworks.com/ images, documents and more Employees: 67 § Allows users to export data and publish on ecommerce sites, web and print HQ: Sterling, Virginia catalogs, business applications, data pools and more § Offers portal-based applications for dealers, suppliers, sales team members, Funds Raised: $45m customer service reps and other personnel Latest Financing Round: $25m Key facts: Latest Financing Valuation: N/A • Winshuttle, LLC acquired EnterWorks Acquisition, Inc. from Black Dragon CEO: Rick Chavie Capital, LLC in Feb 2019 § It serves industries, such as consumer goods, hospitality, QSR, medical, technology, office products, equipment, fashion, and services
Source: ComCap, Capital IQ, Crunchbase, Company data 35 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
SMSB Consulting Group, Inc Services offered: § SMSB Consulting delivers product images and extensive data of Digital Product SMSB Consulting Group delivers captivating product Content with related services in DAM and PIM, Planogram Development images and comprehensive product information for an Solutions, and Category + Commerce Analytics to enhance the shopper enriching customer experience online, in-store, or on experience and increase sales her mobile device § Services are offered for omni-channel stakeholders operating at all touchpoints Founded: 1986 online, in-store, and across mobile devices www.smsb.com Employees: 61 Key facts: HQ: Hauppauge, New York § Joined Walmart ecosystem as a Connected Content Partner [CCP] in Nov 2018 Funds Raised: NA Latest Financing Round: NA Latest Financing Valuation: N/A CEO: NA
Pimcore Services offered: Provides an open-source software for customer § Its products include PIM, MDM, DAM, Digital Commerce Platforms (B2C, B2B, experience management, PIM, MDM, DAM, multi- B2B2C), Content Management (WCM, CMS), and Customer Data Platform channel publishing, and e-commerce applications. (CDP) Founded: 2010 Key Facts: § The company is based in Salzburg, Austria, with offices in Houston, TX, USA www.pimcore.com and New Delhi, India Employees: 55 § It can integrate, consolidate, and manage any digital data and provide the data HQ: Salzburg, Austria to any channel such as commerce, mobile apps, print, digital signage Funds Raised: $3.5m § Its open-source license enables is used by more than 80,000 companies in 56 countries and is recognized Gartner 'Cool Vendor' 2018 Latest Financing Round: $3.5m § Key features include, powerful modules like Users Permissions, Workflow, API, Latest Financing Valuation: N/A and Messaging System; highly scalable, enterprise-ready web application, CEO: Dietmar Rietsch, Shashin Shah, Roland “Connect Anything” architecture, API driven approach, flexible web-based data Dessovic modeling engine, EDM and user-specific dashboards
Source: ComCap, Capital IQ, Crunchbase, Company data 36 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Venzee Technology Services offered: Venzee is a data transformation platform that § Its products like mesh (content distribution platform), autopilot (plug and play integrates the retailers and suppliers in bringing integration tool for importing product data files) and studio (Web app that products to market faster. simplifies work for teams) simplifies the whole process of PIM Founded: 2014 § Venzee provides distinct solutions for its partners, retailers, and suppliers Key Facts: www.venzee.com § Its clients include top retail brands like Walmart, Kroger, Bed Bath & Beyond, Employees: 51-100 Rakuten, Amazon, Best Buy, Macy’s and several others HQ: Vancouver, Canada § Venzee is publicly listed company on the Toronto Stock Exchange Funds Raised: $3.9m Latest Financing Round: $2.7m Latest Financing Valuation: NA CEO: John Sexton Abrams
2-20 Records Management Services offered: § It provides RIM solutions that are technologically advanced, compliance driven, 2-20 Records Management is a group of companies secure, and cost effective providing records and information management (RIM) solutions § Its portfolio of services includes document storage data protection, digital solutions, document shredding, health info management, and media archival Founded: 1924 solutions www.2-20rm.com Key facts: Employees: 51-100 § Its group of companies includes Arizona Records Storage Center serving HQ: Carlstadt, NJ Arizona, Certified Records Management serving Florida, Infostore serving New York, New Jersey and Pennsylvania, IWC Media Services serving New York Funds Raised: $124,0m (Debt) and New Jersey, and Storetrieve serving California Latest Financing Round: $124.0m § It serves industries like accounting, advertising, architecture, entertainment, Latest Financing Valuation: NA financial services, government, healthcare, law firms, pharmaceuticals, SMBs, and large enterprises CEO: Doug Mann
Source: ComCap, Capital IQ, Crunchbase, Company data 37 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Mediavalet Services offered: § The company helps enterprise organizations easily and securely organize, MediaValet is provider of cloud-based enterprise manage, and share their digital assets. It also offers Creative Spaces, a hybrid digital asset management and creative operations desktop application to accelerate the local production and sync with a SaaS- software based DAM solution Founded: 2010 Key facts: www.mediavalet.com § VRX Worldwide Inc. changed its name to MediaValet Inc. in October 2014 and Employees: 51 now is a publicly listed company on the Toronto Stock Exchange HQ: Vancouver, Canada § The platform is built exclusively on Microsoft Azure § It serves over 175 clients globally and clocks over 62% average annual Funds Raised: $17.1m revenue growth, with that help of over 54 data centers globally Latest Financing Round: $3.5m Latest Financing Valuation: NA CEO: David MacLaren MediaSilo Services offered: § The company offers solutions, such as digital dailies, graphics order MediaSilo, Inc. operates a platform that provides management, promotional management, casting, and online digital asset media management and creative workflow Software- management solutions to video producers as-a-Service solutions § MediaSilo also offers SafeStream, an on-demand watermarking technology that Founded: 2008 acts as a visual deterrent to piracy www.mediasilo.com Key facts: Employees: 11-50 § Over 5.1 million video views were achieved through MediaSilo in the last 12 HQ: Boston, MA months § It serves over 550 customers globally including top media companies like Funds Raised: $9.3m Netflix, Hulu, GoPro, Viacom, AoL, Vice, YouTube, Dreamworks, BBC, and Latest Financing Round: $7.0m several others Latest Financing Valuation: NA CEO: Kai Pradel
Source: ComCap, Capital IQ, Crunchbase, Company data 38 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Perfion Services offered: Perfion is ideal for retailers with complex product § Perfion gives one source of product data across all channels, including structures, multiple selling channels or multi-language marketing, merchandising, sales and more. sites § Perfion integrates easily with existing IT systems, and you can seamlessly Founded: N/A export data to Microsoft Office, Microsoft SharePoint, Adobe InDesign, point of sale devices and more www.perfion.com Key facts: Employees: 30 Perfion features include: HQ: Aalborg, Denmark § Product comparison tool, and limitless features and attributes Funds Raised: N/A § Built-in supplier and quality assurance specifications for purchasing and sourcing Latest Financing Round: N/A § Seasonal planning tools to help you plan and prepare for upcoming seasons. Latest Financing Valuation: N/A § Cross selling tools to boost sales and easily print or attach QR codes CEO: Jan Nørret
Quable Services offered: § Quable PIM is a simple and collaborative SaaS platform that optimises Product Provides ecommerce performance and Digital shelf Information Management and omnichannel distribution monitoring analytics § The company software allows users to centralize and consolidate product Founded: 2013 information. Its solution allows users to import data, customize product sheet, www.quable.com/ search, syndicate product, and manage the distribution of its product Employees: 29 Key facts: § The company's SaaS solution enables brands to work in teams on the quality of HQ: Paris, France product-related information and improve the omni-channel performance of their Funds Raised: $2.8m product catalogues Latest Financing Round: $2.7m § Quable SAS raised €2.5 million in funding from SaaS Partners SAS, Les Latest Financing Valuation: N/A Entrepreneurs Reunis SAS in Nov 2018 CEO: François-Emmanuel Lamellière
Source: ComCap, Capital IQ, Crunchbase, Company data 39 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
nChannel Services offered: A cloud-based integration and operations platform for § nChannel, Inc. operates a SaaS based multichannel management software for multichannel sellers to share sales data across merchants to share sales data across financial, POS, and ecommerce systems. financial, POS, and ecommerce systems § The company’s software enables merchants to sell any product in any channel, Founded: 2011 online or offline, by providing a single, cloud-based platform that integrates with existing systems www.ascentialedge.com/ § It offers solutions for PIM, multichannel listing, inventory synchronization, Employees: 29 multichannel order management, drop ship management, supply chain HQ: Columbus, Ohio management, vendor managed inventory, accounting integration, marketplace integration, and customer experience management Funds Raised: $7.3m § In addition, the company’s platform provides solutions for ecommerce, POS, Latest Financing Round: $2.0m ERP, and supply chain integration Latest Financing Valuation: N/A Key facts: CEO: Richard Chene § It serves merchants of various sizes, as well as outdoor and sporting goods, consumer goods, apparel, gift and novelty, non-profit, and home industries
MaPS System Services offered: § It offers MaPS System for master data management, multichannel publishing, MaPS SA develops and edits multichannel marketing and marketing database; MaPS Data Mapping module for marketing strategies; software suite with master data management solution and MaPS Data Sourcing module Founded: 2011 § MaPS System offers an innovative solution for an efficient multichannel www.maps-system.com marketing based on the centralization and mastering of business data Employees: 26 § The company also provides MaPS Data View module for the management of information; MaPS Media Library, a solution for preparing media for export to HQ: Foetz, Luxembourg partner users; MaPS Media Processing module that enables users to send Funds Raised: $2.4m images in high definition for approval by groups of users involved in the Latest Financing Round: $2.4m ongoing project, or to generate Web and print formats; and MaPS Publishing module, a solution for consolidating and updating data Latest Financing Valuation: N/A Key facts: CEO: Thierry Muller § Its solution is hosted as a SaaS. In addition, it offers services, such as immersion and audit, study and proposal, configuration and integration, delivery and support, and project follow-up; and consulting for online and offline strategies
Source: ComCap, Capital IQ, Crunchbase, Company data 40 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Plytix.com Services offered: Plytix is a PIM tailored to small and medium sized § Plytix offers PIM to manage product portfolio from one place with unlimited business to centrally manage and distribute their users and giving enhanced user experience product content without having to compromise power § The system synchronizes data on products in all parts of the value chain to for budget analyse and automatically share information with selected partners Founded: 2014 § Its products include digital asset management and catalogs, that harmonize all https://www.plytix.com/product-information-manager product content and creates smart and flexible catalogs to share with resellers and distributors Employees: ~19 § It offers multi-channel marketing to get products to multiple markets. Its HQ: Copenhagen, Denmark analytics allows to track product-level metrics across all online channels, and Funds Raised: $623.6k make smarter product marketing decisions Latest Financing Round: N/A Key facts: Latest Financing Valuation: N/A § Plytix clients can integrate with any channel using its integrations or the Plytix CEO: Morten Hellesøe Poulsen API § Multi-channel marketing syndicates product data with third-party channel, and gets products to market 6x faster Magpie Travel Services offered: Magpie Travel is a PIM platform for the tours and § Magpie Travel is a Product Information Management platform for the tours and activities industry activities industry Founded: 2018 Key facts: https://about.magpie.travel/ § Magpie allows tour and activity operators to manage beautifully written, Employees: ~10 accurate and up-to-date product information, and publish that content to HQ: Walnut Creek, CA multiple channels, including their own website and app, in multiple languages. Funds Raised: $300.0k § For resellers, it simplifies the process of finding and on-boarding content of the highest quality Latest Financing Round: N/A Latest Financing Valuation: N/A CEO: Christian Watts
Source: ComCap, Capital IQ, Crunchbase, Company data 41 CONFIDENTIAL
PIM & MDM select company profiles
Company Profile Capabilities
Adam Software NV Services offered: ADAM is ideal for B2C retailers and offers advanced § ADAM’s PIM software solution delivers a rich, informative and up-to-date tools for managing content, workflows. Its latest experience across every channel version ADAM 5, an enhanced enterprise marketing § ADAM aims to eliminate data silos, and make information easy to edit, change platform works hand-in-hand with its PIM solution and update by anyone throughout a retailers’ organization Founded: 1985 § ADAM Features include: works seamlessly with rich media, including videos, audio and imagery www.adamsoftware.net § Ensures consistency in branding, product details and marketing themes with Employees: N/A configurable widgets HQ: Chicago, IL § Offers accelerated workflows for content creation, product launch, translation, localization and drag-and-drop capabilities Funds Raised: $1.47m Key facts: Latest Financing Round: NA § ADAM Software NV has a strategic partnership with iGATE Corporation and Latest Financing Valuation: N/A operates as a subsidiary of Aprimo LLC since 2017 CEO: John J Stammen (Aprimo LLC)
Source: ComCap, Capital IQ, Crunchbase, Company data 42 CONFIDENTIAL
PIM recent M&A activity
(USD in Millions) Transaction EV / LTM Date Target Acquirer Enterprise Value LTM Revenue Size Revenue 7/18/19 Contentserv AG Investcorp Bank B.S.C.; Investcorp Technology Partners IV L.P. NA NA NA NA 3/19/19 Magnitude Software, Inc. 3i Group plc NA NA NA NA 2/14/19 EnterWorks Acquisition, Inc. Winshuttle, LLC NA NA NA NA 1/7/19 EdgeAQ, LLC Gladson Interactive, Inc. NA NA NA NA 10/9/18 Stylelabs BVBA Sitecore Corporation A/S NA NA NA NA 4/18/18 Bluestone AS Bluestone PIM NA NA NA NA 1/25/18 Kubix Lab Srl Lectra SA $8.9 $8.8 NA NA 1/18/18 Sigmento Akeneo SAS NA NA NA NA 10/25/17 Agility Multichannel Limited Magnitude Software, Inc. NA NA NA NA 8/3/17 BackOffice Associates, LLC Bridge Growth Partners, LLC NA NA NA NA 3/16/17 ADAM Software NV Aprimo LLC NA NA NA NA
Source: Capital IQ Deals since 1.1.2017 43 CONFIDENTIAL
PIM recent private placements
(USD in Millions)
Date Target Buye r s De al Siz e
9/19/2019 Venzee Technologies Inc. NA $1.1 9/12/2019 Akeneo SAS Partech Ventures, Inc.; Summit Partners, L.P.; Alven Capital Partners; Salesforce Ventures $45.3 4/22/2019 Venzee Technologies Inc. NA $1.6 3/19/2019 Magnitude Softw are, Inc. 3i Group plc NA 2/16/2019 Magpie Tr av el Kei Shibata, Rod Cuthbert $0.3 2/14/2019 MediaV alet Inc . NA $1.2 1/22/2019 Wynd Natixis S.A.; Sofina Société Anonyme; Bnf Capital Limited; Sodexo Ventures $81.8 12/19/2018 Akeneo SAS Salesforce Ventures NA 12/17/2018 Venzee Technologies Inc. NA $1.1 12/11/2018 Pimc or e GmbH AUCTUS Capital Partners AG $3.5 11/30/2018 Quable SAS Les Entrepreneurs Reunis SAS; SaaS Partners SAS $2.8 11/13/2018 Riversand Technologies, Inc. Crestline Investors, Inc. NA 11/13/2018 Pr opelPLM, Inc . Norw est Venture Partners; Cloud Apps Management, LLC; Salesforce Ventures; Signalfire, LLC $18.0 11/13/2018 Riversand Technologies, Inc. Crestline Investors, Inc. NA 11/13/2018 Pr opelPLM, Inc . Norw est Venture Partners; Cloud Apps Management, LLC; Salesforce Ventures; Signalfire, LLC $18.0 7/23/2018 2-20 Records Management, LLC NA $124.0 7/18/2018 MediaV alet Inc . NA NA 7/18/2018 Salsify Inc. Matrix Partners; North Bridge Venture Partners; VR Adviser, LLC; Greenspring Associates, Inc.; Underscore.VC $43.0 5/29/2018 Tradeshif t Inc. Goldman Sachs Group, Merchant Banking Division; Public Sector Pension Investment Board; GP Bullhound LLP, Investment Arm; HSBC Bank plc, Investment Arm; H14 S.p.A. $300.0 3/27/2018 Reltio Inc . New Enterprise Associates; CrossLink Capital, Inc.; Sapphire Ventures LLC; .406 Ventures, LLC $45.0 12/31/2017 BackOffice Associates, LLC NB Alternatives Advisers LLC; NB Private Equity Partners Limited NA 12/20/2017 MediaV alet Inc . Timelo Investment Management Inc. $6.8 12/12/2017 Venzee Technologies Inc. NA $5.9 11/8/2017 MediaV alet Inc . NA $0.8 10/23/2017 Pr opelPLM, Inc . NA $6.0 9/21/2017 Venzee Technologies Inc. NA $2.3 9/20/2017 CS Group A G Mountain Cleantech Fund II; Jadeberg Partners AG $2.4 9/5/2017 EnterWorks Acquisition, Inc. Black Dragon Capital, LLC NA 8/24/2017 inRiver AB European Investment Bank, Investment Arm; European Fund for Strategic Investments $9.4 6/1/2017 Riversand Technologies, Inc. Crestline Investors, Inc. $35.0 4/7/2017 Reltio Inc . New Enterprise Associates; CrossLink Capital, Inc.; Sapphire Ventures LLC; .406 Ventures, LLC $40.3 4/7/2017 Venzee Inc. (nka:Venzee Technologies Inc.) 1/0/1900 $2.7 3/20/2017 Akeneo SAS Partech Ventures, Inc.; Alven Capital Partners $13.0 2/9/2017 MediaSilo, Inc . Schooner Capital LLC $7.0 1/30/2017 Tradeshif t Inc. Wipro Ventures Ltd NA 1/18/2017 Salsify Inc. Matrix Partners; North Bridge Venture Partners; VR Adviser, LLC; Underscore.VC $30.0 Min $0.3 Mean $30.3 Median $6.9 Max $300.0
Source: Capital IQ Deals since 1.1.2017 44 CONFIDENTIAL
PIM listed companies
($USD millions, except per share amounts) Trading Performance FD Capitalization Trading Multiples Operating Statistics Stock Equity Net EV / EV / Rev. Growth LTM Price %52W Market Cash Enterprise Revenue EBITDA CY19 / CY20 / Gross Company (FYE) 1/14/2020 High Value (Debt) Value CY19E CY20E CY19E CY20E CY18 CY19 Margin
Oracle Corporation (US) $54.88 91% $176,036 ($27,100) $203,136 5.1x 5.0x 10.9x 10.8x (0.4%) 2.1% 79.7% International Business Machines Corporation (US) $135.82 89% $120,287 ($60,806) $181,093 2.4x 2.3x 10.0x 9.5x (3.2%) 3.2% 46.8% SAP SE (DE) $137.50 99% $164,129 ($11,854) $175,983 5.7x 5.3x 16.0x 14.9x 9.4% 6.5% 69.8% Min 89% $120,287 ($60,806) $175,983 2.4x 2.3x 10.0x 9.5x (3.2%) 2.1% 46.8% Mean 93% $153,484 ($33,253) $186,737 4.4x 4.2x 12.3x 11.7x 1.9% 3.9% 65.4% Median 91% $164,129 ($27,100) $181,093 5.1x 5.0x 10.9x 10.8x (0.4%) 3.2% 69.8% Max 99% $176,036 ($11,854) $203,136 5.7x 5.3x 16.0x 14.9x 9.4% 6.5% 79.7%
Source: Capital IQ 45