Putting Machine Learning and AI to Work in Your Business

Putting Machine Learning and AI to work in your business

STEVEN BRYEN | AWS TECHNICAL & DEVELOPER EVANGELISM @steven_bryen

“How important is it for your company to invest in Machine Learning and AI?”

What we often hear: “We’re not a Machine Learning company.” ”They’re not central to our business.” “We have more important topics to address.”

“How important is it for your organization to build better products and deliver a better customer experience?”

We always hear: “This is our number one priority.”

But isn’t this the same question, really?

More data Better analytics

More applicants Better outcomes

What is Machine Learning?

John McCarthy 1955 The (60+ years) rise of Artificial Intelligence The Advent of AI

Algorithms The Advent of AI

Algorithms

Data The Advent of AI

Algorithms

Data

GPUs & Acceleration The Advent of AI

Algorithms

Cloud Computing Data

GPUs & Acceleration Amazon AI

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Arizona State University & Amazon bring voice-technology programme to campus

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. …but how does this help me?

Put machine learning in the hands of every developer

Vision Speech Language Chatbots Forecasting Recommendations

A I SERVICES

REKOGNITION REKOGNITION TEXTRACT POLLY TRANSCRIBE TRANSLATE COMPREHEND LEX FORECAST PERSONALIZE IMAGE VIDEO &COMPREHEND MEDICAL

A M A Z O N S AGEMAKER Build,AWS Train Deep and Learning Deploy AMI Machine & AccessPre Built to large Developer scale infrastructure, Notebooks, Optimised10,000+for Customers Common using Machine ML SERVICESLearningContainers Models at ScaleBUILD GPU Popular& FPGA MachineInstances, Learning InferenceTRAIN at LearningSageMaker FrameworksDEPLOYtoday and Pre- built algorithms & notebooks algorithms,the AutomaticOne Edge- click model Model training & tuning OneLibraries-click deployment & hosting Data labeling ( GROUND TRUTH) TuningOptimization ( NEO) Algorithms & models (AWS MARKETPLACE Reinforcement learning FOR MACHINE LEARNING)

F r a m e w o r k s I n t e r f a c e s Infrastructure A M A Z O N S AGEMAKER ML FRAMEWORKS & ML SERVICES BUILD TRAIN DEPLOY INFRASTRUCTURE Pre- built algorithms & notebooks One- click model training & tuning One-click deployment & hosting E C 2 P 3 E C 2 C 5 F P G A s GREENGRASS ELASTIC Data labeling ( GROUND TRUTH) &Optimization P 3 d n ( NEO) INFERENCE

Using AI & Machine Learning

28%

Machine Uplift in Revenue AI System Learning Algorithms Segment-based Factors Highly-targeted, hyper- personalised marketing. Immediate results, with a Using Amazon SageMaker - powered by Intel C5 Compute Instances 28% uplift in revenue per © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. email sent. AI Services

Vision Speech Language Chatbots Forecasting Recommendations

A I SERVICES

REKOGNITION REKOGNITION TEXTRACT POLLY TRANSCRIBE TRANSLATE COMPREHEND LEX FORECAST PERSONALIZE IMAGE VIDEO &COMPREHEND MEDICAL

Pre-trained AI services that Easily add intelligence to your Quality and accuracy from require no ML skills or training existing apps and workflows continuously-learning APIs

Intents BookHotel An intent performs an action in response to natural language user input

Utterances Spoken or typed phrases that invoke your intent

Slots Slots are input data required to fulfill the intent

Fulfillment Fulfillment mechanism for your intent

“The weather today in Seattle, WA is 65°F”

Amazon Polly

FaceSearch

Helping to fight Human Trafficking with Amazon Rekognition.

http://www.marinusanalytics.com/articles/2017/10/17/amazon-rekognition-helps-marinus-analytics-fight-human-trafficking

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. “We are solving problems with machine learning and artificial intelligence that were in the realm of science fiction for the last several decades. Natural language understanding, machine vision problems, it really is an amazing renaissance.”

Jeffrey P. Bezos Founder and Chief Executive Officer Amazon.com, Inc.

https://www.geekwire.com/2017/jeff-bezos-explains-amazons-artificial-intelligence-machine-learning-strategy/ So what will you build next?

STEVEN BRYEN | AWS TECHNICAL & DEVELOPER EVANGELISM @steven_bryen