36 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725

CONVENTIONAL MEDIA OF COMMUNICATION BROADCAST INTEGRATION AND THE TO PRIVATE BROADCAST RADIO

Harliantara Communication Science Department, Dr. Soetomo University, email: [email protected]

Abstract

The motivation Radio broadcasting to exist is influenced by survival factors broadcasters themselves. Recently, it emerged new technologies and methods of distribution that has a profound effect on the way in which the audience listening to radio through the Internet. In the process of radio communications, conventional radio broadcasters have added internet media. The study recommends the meaning communication process in media integration on conventional radio and the internet as a media convergence. This study used qualitative approach that still has not been done to the study of conventional media of communication broadcast integration and the internet to private broadcast radio with the data collection conducted through field observations, interviews, and documentation. In this study, the researcher selected resource persons who were aware of the radio broadcasting situation. The determinations of informants were interviewed by purposively, which chosen by consideration and specific purposes. The data obtained from various sources, using data collection techniques (triangulation), and it carried out continuously until the data saturated. The researcher also analyzed the data with the process of arranging data order, organized them with the interpretation, provided a significant meaning to the analysis, as well as an explaining description to the pattern of dimensions. The process was carried out with data analysis techniques to perform three (3) aspects in a systematic analysis of data reduction, data display, and conclusion. This study confirms that the meaning of migration of radio thru Internet. Besides that, the study found that the current radio broadcasting, in addition to broadcast in the form of sound or noise, it also broadcasts in live streaming or podcasts streamed over the Internet (network) in the form of voice, text, images and video.

Keywords: Conventional Radio, Media Integration, Indonesian Radio.

1. INTRODUCTION Private radio broadcasting in Indonesia internet, audio and video information is continues to grow and make improvements delivered in real time. The listeners can in distributing its broadcast messages both access to see, hear or download music conventional channels spectrum of content and podcasting. The files can be electromagnetic frequencies and also downloaded online in the form of audio and modern channel internet. In this case, radio video and provide a wide range of visual broadcasting utilizes technological data, such as images, text, and networking innovation communication which (Mirabito and Morgenstern, 2004:215). broadcasted in the internet with streaming on Exploring the changing concept of the website. The listeners can listen through broadcast communications conventional radio frequency receiver, and the from the broadcasting radio industry streaming (Keith, 2007:314). Through perspective developed the implementation 37 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725 recently is a phenomenon in the private radio broadcasting. The research management of each radio broadcasting by aims to gain factual knowledge in its anticipation to the computer era, digital articulating broadcast communications and internet radio device which integrated integration of conventional media and the on conventional radio. The convergence internet private radio broadcasting related to theory explains that communication model broadcasting. This study expected to obtain represents a process rather than a single clear and objective picture of how and why action, share or exchange more than one communication conventional broadcast and mode of transmission, two or more internet media integrated on private radio participants in the dialogue, for the broadcasting. confusion of clarification between The purpose of this study was formulated information, knowledge, messages, symbols and stated to the principal question: How and meanings, as well as the self-correcting do broadcast communications integration of feedback process and series which allows to conventional media and the internet reach the goal dynamically. One of the communicate on private radio broadcasters?. causes of convergence media are technical The media is nothing but a tool to problems, due to more media content reinforce, strengthen and expand human included in digital format with the form of feeling functionality (Susilo, 2012:43). In bits (Littlejohn and Foss, 2009: 188). other words, each new media discovery has There is a change in technology, textual, to be considered to extend human abilities conventional and culture. Some of the key and skills. There are some major changes terms in the discourse about this new media that follow the developments in is digital which allows to understand some communications technology following this of the operations involved in the production theory, where each period is equally of text to the number of symbol and expanding human feelings and thoughts. interactivity (Lister, et al., 2009: 18). The When people in the world think about the changes in empirical perspective could be media, they mostly use their leisure time the real example of the dynamics in radio activities in the world are watching management at the present era. When the television. But, there are many forms of values of the internet has been entered to media which should be studied in mass minds and thoughts of radio broadcasting communication. Until now, defining the organizer research, is needed to be able to mass media communication is easy uncover the occurrence phenomenon. This (Littlejohn and Foss, 2009: 623). The theory study intends to provide in-depth picture of of mass communication has also evolved broadcast communications integration with the changing nature of media. Although conventional media and the internet in the definition of communication may vary 38 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725 from source to source, the definition has the communication behavior in public, such as same elements. Mass communication is laughing, crying, shaking or any kind of it. often depicted or described by comparing The important role of mass communication interpersonal communication, when the is the basis of radio broadcasting as media source encodes the message and sends it to rather than comparing to other the receiver through verbal and non- verbal. communication which only transmitting the Then, the message is decoded the message messages. In mass communication, however, and provided feedback. the transmission is very complicated to be In interpersonal communication, source solved by an individual or even a few and receiver are usually individual. It is face- people. It is because the transmission to-face channels, and the communication is involves the distribution of matter and usually private. Feedback is generally presentation of the material. One of the directly and immediately. However, mass distinctive characteristics of radio communication, is the process by which a broadcasting as a medium is a personal group of people, or large organizations medium (Turow, 2009:13). create and send a message to the audience at Radio broadcasting is an arena of fantasy, some kind of heterogeneous media. With the a theater in our minds, with unlimited internet-designed channel unique content number of performances created from words showcase, the listeners become relatively and images that we imagined (Schulberg in small. Prayudha and Munaf, 2013: 5). As with It should keep in mind that the process of other conventional media, radio is a medium becoming a basic medium of radio that has range of selective towards particular broadcasting can be used for personal market segment. The terms of radio in this communication and mass communication. description is not the object, nor the only As we know that the success of any physical form, but also between physical and communication is determined by the radio activities are intertwined cannot be behavior of listeners’ response. The response separated from one another, as well as is usually a reaction from listeners due to the human body and soul that cannot be attention of symbols on the radio, which is separated. Therefore, if the radio listening to the radio. Even before the understanding is defined separated one by audience listening, a program should be one or itemized physically. It defined as the heard through the . whole transmitter, studio, and receiver. The listeners listen to the radio broadcast Because there is no literary description when can be called a response. Another type of the radio is full of creativity run by such response is the reception symbol through programs, the radio can immediately radio programs lead to affective attracted the interest of many people 39 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725

(Schulberg, 1996: 5). Radio broadcasting is achieving a high level of cultural, social, unique, grows, and becomes pervasive economic and technological development. It medium. The form of unique here is to have is strongly influenced by the adoption of the ability to send electronic advertising technology and information (Yunis, 2010: messages according to geographically and 256). The elements that affect business demographically (Weinberger, et al., 1994: environment are in digital environment and 1). global environment. Basically, the communication process is They should be the impetus for the equation of knowledge, experience, and individuals, organizations, and governments taste, among individuals or groups. In the in establishing an effective plan to take the process of communication through medium opportunities, challenges and become more of radio, the backflow cannot be flown competitive (Friedman in Yunis, Manal M., directly, but it delayed (Wahyudi, 1994: 4). 2010). The ability of information and This pending flow is the concern of radio communication technology (ICT) is broadcasting operators to enhance the considered as an important factor to achieve broadcast program. In the world of economic development and innovation broadcasting, business for the benefit of the (McKelvey in Yunis, 2010). Information and audience begins to draw the attention of communication technology (ICT) has a listeners, so they are willing to listen to the broad sense, but basically it includes digital radio broadcast. Radio is a very valuable equipment such as computers and advertising medium to set goals and achieve applications that drive the equipment as well big and small opportunities needed by the as basic infrastructure internet, extranet, and advertiser. (Weinberger, et al., 1994: 10). intranet (Dewulf and Meel., 2002:242). Rapid change and convergence of Therefore, radio broadcasters must quickly information and communication respond to these changes by developing the technologies has sparked the cultural leading and creative radio management. change, social, and economic (Muhammad, Broadcast radio management situation is Prawiradiredja, and Fitriyah, 2018: 22). The different from the presence of internet as a information technology of global new medium of communication technology communication increased in its capacity and and previously it requires different developed an interactive and dynamic management practices. Advances in operation to the factor in the level of technology not only have result the competitiveness of industrial enterprises, introduction of alternative types of both nationally and internationally. broadcasting but also alternative new media It would not be achieved without the to listen to the radio (Fleming, 2002:10). effectiveness of technology development in 40 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725

The media made the relationship between information, but it is now a forum for production and audience in a variety of ways collaborating, a place to create, and share at this time. This relationship depends on the online content. The most popular places on technology. From this technology, it will the internet nowadays mostly are social shape society and the cause of social change. media. It has also changed the way of human As a result of today's media continues to life. innovate in anticipating changes in Today, almost all radio broadcasters have technology. The media development created websites to promote their radio continues to be a locomotive change broadcasting, providing news and the (Burton, 2005: 198). Changes is increasingly information as well. The music program being the evident when many private radio broadcast on the air through internet. broadcasters in Indonesia, especially in Internet radio provides voice, text, graphics, Bandung, deliver broadcast messages not and video to meet various needs of listeners only through two conventional media (AM on the internet (Medoff and Kaye, 2011: 80). & FM waves), but also they added internet By spreading of information through the radio broadcasting media services. Almost internet, every individual, company, or all current conventional media use internet organization can take the advantages from to present their products (Rachman, 2017). online media such as websites and social In 20th century, the new information media. They are now highly prioritized by technologies have the potential to affect most people. Internet technology also has people's lives and business, education, and advantages, including: target specific government (Brynin and Kiesler, 2006: 3). consumer, special messages, interactive The new technology utilized to facilitate the capabilities, access to information, globalization, since its capacity to overcome creativity, extensive exposure, and speed the barriers of space and time (including (Vivian, 2008:266). national boundaries) for communication. The fastest internet worldwide Therefore, the radio broadcast will be technology utilizes network communication changed by the presence of media protocol TCP-IP (Transmission Control communications technology because its Protocol/Internet Protocol) and provides coverage is not limited by space and time excellent prospects for the radio broadcast (McQuail, 2000: 136). Changes in the industry. Through the internet, a lot of radio Internet is very clearly seen by anyone, stations broadcasting throughout the world, which is initially applied at the static web including Indonesia, has been providing pages for later dynamic content that can be broadcast reception facilities in the form of shared and appeared in social networks. multimedia information to the public. The Internet is no longer just a place to look for internet can be accessed through personal 41 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725 computer and also be a mobile phone through broadband connection, some (Sunaryo, 2013: 78). Technology radio activities can be done by listeners such as broadcasts through internet or commonly listening to online radio stations, retrieving referred to as online at the level of emails, listen to music, download, or use implementation. It is based on the instant messaging to conduct conversations technology of encoding and delivery of (including audio and video) with those in the streaming. Internet audio, sometimes same time all over the world. By using a supplemented by streaming video through smart phone (Like iPhone and Android), the the websites of the radio website. Basically, listeners can receive calls, send and receive radio technology can make the website add text messages, digital pictures and video, audio, video, images, and text with simple store and play MP3 music files and surf the process of data processing (Rubawati, 2018). web. Digitization has also changed the way This new era has the impact to media we read books. Obviously, digitization and environment that changing rapidly (Riyadi, convergence have omitted the lines that Susilo, and Sufa, 2016). Just a few years distinguish one media to the other media. ago, most people have never heard about So, the definition of traditional media is multimedia or internet. Changes in media needed to be reevaluated. environment are many kinds of. The term of The convergence is a general term that convergent is known as merging separate refers to the new textual practices, branding services, including Internet, television, radio, and marketing strategies, industry cable, and phone (Panuju, 2017) regulation, synergy of technology, and It is happened because media audience behavior activated and driven by convergence is a technical problem. Not all the advent of digital media. (Lawson, 2008: media content are included to the digital 3) Convergence is a term that is difficult to format. One of the dominant trends in understand because it is used in several electronic media in the last 20 years is contexts and often puzzled in giving the convergence. Convergence also refers to the definition. Convergence from journalistic blurring of the boundaries between various perspective is the practice of journalism and types of electronic communications media, sharing a variety of media content, such as voice note and online services that interactive, through collaboration and traditionally have different function. By partnerships newsroom. According to Wirtz using different methods and associated (1999), the definition that focuses on platforms with the listeners on radio, multimedia applications, stated that telephone, and computer. Moreover, it can convergence can be defined as a dynamic use a variety of media at the same time. In approach or partial integration of different other words, when connected to the internet communication and information-based 42 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725 applications. Further aspects of convergence The object of this study is broadcast is that the convergence brings additional communications integration of conventional products and services to customer media and the internet on private radio satisfaction and some integrated. broadcasting. The subject was Radio Lintas Kontinental (K- LITE FM Bandung). The 2. RESEARCH METHODOLOGY researcher selected informants who know The research found that the broadcast about the implementation of radio communication integration of conventional broadcasting. The determination of media and the internet in private radio informants was done purposively, which broadcasting with the essential components. chosen by consideration and specific These findings are consistent with the intent purposes. The informants should have to provide in-depth picture of the broadcast special characteristic in private radio communications integration of conventional broadcasting institutions, namely PT. Radio media and the internet on private radio Lintas Kontinental. The researcher broadcastings. In addition, it aims to acquire conducted a study in PT. Radio Lintas factual knowledge that reveals broadcast Kontinental which is located at Jalan Sumur communications integration of conventional Bandung No. 12 Bandung. media and the internet in private radio The researcher chose PT. Radio Lintas broadcasting. The other aspect is to develop Kontinental (K-LITE FM) because it has concepts, theoretical models, and broadcast characteristics of music and information communications approach integration of held by the group of YPT (Telkom conventional media and the internet in Education Foundation). The implications on private radio broadcasting. the data and analysis of radio broadcasting This study uses qualitative data analysis institution are professionally managed and with the approach of case study. The method have implemented radio broadcasting of qualitative data analyses in the case of through internet. While the time and the broadcast communication that emphasizing period of the study was conducted from the integration of conventional media and January 2013 to July 2014 (Compilation of the internet on private radio broadcasting. It research planning, pre-research, field directed to collect and analyze flexible data research, processing and analysis of data, to gain an understanding of the case. The preparation of reports). results of this study were explained from the The researcher has collected data standpoint of conventional media integration through interviews, observed by the means broadcast communications and internet on of visiting the study site, listening to the private radio broadcastings. radio broadcast on air and live streaming, observing and studying the radio's website 43 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725 and search for documentation. The conventional media and the internet in researcher used qualitative interviewing in radio broadcasting. Besides that, the conducting the interviews. It is kind of field researcher conducted interviews with research with more active investigation. The informants and continuous observation. resource of radio broadcasting operators has 2. Triangulation. The researcher been prepared in conducting interviews. conducted data analysis with data In the interviews, their answers are collection and data sources that already recorded based on a range of topics covered re-examined back. The researcher in depth questions. The researcher also did discussed with radio communications the observation in the field that are expert and an expert on broadcast connected with the research problem and communication management assume the values with methodological integration of conventional media and steps. In addition, the researcher also the internet in radio broadcasting. In collected and reviewed the written data this study, the researcher used a tool related to the research problem both from like voice recording the laptop with a source documents, books, journals, cool app to edit note applications, magazines, internet, and others. The data record, and smart phone cameras analysis was performed using qualitative (Black Berry and Samsung Galaxy data analysis. The data obtained from Note II). various sources by using triangulation of 3. Transferability, the research result can data collection techniques. Additionally, the be applied by other researcher, data processing organized, analyzed, and especially in the field of radio explained the pattern description communications and broadcasting. The communication between the dimensions of researcher also hopes that these results conventional broadcast and internet media can be understood by the reader. integration on private radio broadcasting. 4. Dependability. It holds an audit trial The researcher conducted a study with a form of communication with the framework related to the case study using communication expert and radio the technique of analysis data reduction, data broadcasting in discussing cases display, and conclusion. The researcher relating to the broadcast conducted four test data validity to be communication of data integration on assured. Therefore, the validity of the conventional media and the internet in research results was conducted through: private radio broadcasting. 1. Credibility. The researcher conducted observations in broadcast 3. RESULTS AND DISCUSSION communications integration of 44 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725

The implementation of radio America. Radio broadcasting began to be broadcasting communication utilized part of accessed through internet, but not all the electromagnetic spectrum to transmit conventional radio broadcast distributes its signals. Radio broadcasters are required to streaming on the internet. The excess of pay the cost of the spectrum. The research streaming is all radio broadcasts can be found that PT. Radio Lintas Kontinental (K- accessed and enjoyed through computer by LITE FM Bandung) each year shall pay the listeners. In Indonesia, according to the dues to the Minister of Communication and observations of researcher has its internet Information of the Republic of Indonesia for radio trend that began around 2008. The the purposes of broadcast licenses (IPP) and developer of computer software makes the the Ministry of Posts and streaming radio services from conventional Telecommunications of the Republic of radio from broadcasters that already Indonesia to the spectrum or Radio Station integrated through the internet and radio Permission (ISR). broadcasts, and made by individuals. The electromagnetic spectrum consists Along with the change in the paradigm of low-frequency radio waves and high of radio broadcasting in the internet media frequency cosmic rays. This technology era, it was found that PT. Radio Radio brings the transmission of electromagnetic Lintas Kontinental (K-LITE FM Bandung) waves (radio frequency). The adjusted to innovate, where the product is implementation of a radio broadcast requires not only radio broadcast distributed through transmitter that has a function to generate conventional media services (frequency), it and establish appropriate radio waves with has also added with radio broadcasting frequencies of radio broadcasters that have services through online radio. In this been set by government. PT. Radio Radio condition, radio broadcasting distributes the Lintas Kontinental (K-LITE FM Bandung) products with the incorporation of radio obtain 107.1 MHz frequency. The sound broadcasting services (co-exist), which is a sent from the broadcast studio to the service of conventional media and internet transmitter, and then the transmitter sends a media services to the listeners. radio receiver to convert into sound waves. Thus, the technology used by conventional radio broadcasting is the electromagnetic wave spectrum. The technological developments through radio broadcasting electromagnetic waves (conventional) began to be integrated through the internet in the early 2000s in 45 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725

Figure 1: Aspects of Internet Radio Broadcasting Service

Many radios in Indonesia have not much use this technology. because the internet connection is not too good. If you want to use Although in some ways, conventional the internet, it should be selected the medium send messages from the central streaming software that does not use a large transmission point. But the internet medium bandwidth resource. The setting of encoder is more than that. The recipients can click the should be as small as possible, for example message instantly from one source to another. by using 16-24 kbps (mono). Some Internet Another significant difference from internet radio server has a large size, measuring only to mass media is it’s interactive. Internet has 136KB Shoutcast server. There are several the capacity to enable people to advantages to online radio or internet radio. communicate, not just a merely receive They are: unlimited broadcast range for messages. It can be done in real time. The internet access, digital sound quality, and do term of internet radio utilizes the not require any permission as a conventional development of Internet technology radio does. applications and social media applications. In K-LITE FM using this radio streaming its development, internet radio developed the with birate 24, Encoder Type AAC plus, penetration in the world. The obtaining of Server Type Icecast, and can be accessed on internet- based services needs have also PC, Android and Black Berry. The listeners increased. The radio also tries to make a just install its application on Google Play or version of broadcasting over the internet. Black Berry World.

46 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725

Audio Output Radio Radio Streaming

Server (Audio) Live Input Source Live Streaming Audio Consoles www LISTEN Internet File Input Source (Audio Text,

Image, Video) Database Personal Mobile Figure 2: Schematic Radio Broadcast Online Computer Phone

From conventional radio broadcasting radio broadcasted two frequencies. There are communication process, the question raises AM and FM. But in the end, AM frequency on how communication through the Internet was closed because the listeners ware getting today. Almost all media observers said that used to listen to FM. According to the radio broadcasting media is currently research, the same thing is happened undergoing major changes due to the nowadays. The broadcasting radio FM is on presence of internet media. But based on the integrating process with the internet because research, radio broadcasting in Indonesia the FM frequency is still exists. In the today has its progress as well as the process of the current radio broadcast frequency of AM broadcasting technologies communication, conventional radio exist. Suddenly, the trends of frequency broadcasting has added other services with modulation (FM) emerged as a new internet or online media. The model that technology in the mid 80s. At that time, many found in this study is as follows:

Figure 3: The Process of Broadcast Communications Integration of Conventional and Internet Media 47 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725

From the above picture, the symbols are radio program goals gets its failure. As a the stimuli that generated by communicator matter of fact, even negative feedback can be and accepted by communicant. Both of them used as a reference to communicators to try bring meaning to the two parties. But, the again by revising or re- programming. Media radio broadcasting has limitations that only shifting from conventional media to new sound can be used as symbols. Although only media in the form of online has made the sound, radio can use the symbol without changing in communication patterns. The movement categories. It is called a variety of online media can make a distinct distance to music and talk radio programming. Meanings be near and not be hindered by the time. The are particular symbol and similar response internet can be accessed at any time for between communicator and communicant in twenty-four hours. No wonder that today, the same contexts of the responses in specific people began to like the internet as the new behavioral responses elicited. Certain medium. behavioral responses induced by the symbol In the days before the internet presence, (the specific behavioral responses elicited). the researchers observed radio Sometimes, behavioral responses likely communications broadcasting in the form of shown by the radio broadcasting mass communication. This form of communication like thinking, imagining or conventional communication medium is still feeling without realizing physical reaction. valid today because it is still exist. But in the The response of behavior communicant development of a changing process, it has means that they receive feedback symbols of presented a new technology. It is the internet radio broadcasting. The feedback allows media communication model one-to-one. communicators to ascertain whether the Internet has changed communication with symbol has provoked responses from the several fundamental ways. Basically, communicant or listener. conventional mass media model offers a The manager of radio broadcasting as "one-to-many". While the Internet provides personal or group, tend to allow feedback in additional models: "many-to-one". Currently, helping determined the viability of the there is the development of theory in radio program. Positive feedbacks indicate that the broadcasts through the internet. purpose of communicators in radio Theoretically, it is the form of mediated programming has been running well to the interpersonal communication. It is a special program goals. This could be a reference to type of interpersonal communication with the the program's success. While the negative term of one to one. feedback does not mean that the broadcasted 48 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725

However, the listeners of radio thorugh be heard anywhere and anytime, listened to Internet are still too low when compared to the streaming audio easily and practically the listeners of conventional media. They still with the same quality sound wherever it is, fad or just want to know when they click the listened to a song or music, and looked for streaming radio address. But, it does not last information. a long time even though the number of Seeing the phenomenon of social Internet users in Indonesia continues to grow. media developments in the world, K-LITE Therefore, it is a challenge for radio FM uses this condition to collect radio broadcasting to accustom the listeners listeners who use social media. It also listening to the internet radio. provides the information of radio From the results of this study broadcasting in text, image or video and mentioned that the data of listeners who other content models, and friendship forum spend time in listening to radio through the between radio and listeners simultaneously. internet required specific research to measure In this case, the conveying message radio broadcasting old habits and time conveyed tends to be faster as well as the expand of listeners to listen the internet radio listener or receiver of the message that in Indonesia. The benefits of Internet radio is determines the interaction time. K-LITE FM the listeners do not bound by geographically. has a website service, and social media such Otherwise, it can be accessed globally. While as Facebook, Twitter, Instagram and Mobile the benefits of listening to Internet radio is Phone (Black Berry and Android) to interact the wider distance of radio coverage that can with the listeners.

Figure 4: Integration of Conventional Media and Internet in Radio Broadcasting 49 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725

4. CONCLUSIONS AND SUGGESTIONS

Today, radio broadcasting is a managing the business of radio multimedia, multi-platform and convergent. broadcasting, especially in PT. Radio Lintas It has the sound and image, more interactive, Kontinental. It is part of a large group of participatory, shareable, hyper-textual, not business units YPT (Telkom Education linear, and convergent. With the integration Foundation) From the results of the research of radio broadcasting conventional media findings. The components indicate to and the internet, all information can be support the existing theories. Because of the disseminated through electromagnetic, the limitations in this study, however, it needs to medium of internet, reached the network be followed up with further studies. So, the locally and globally. The listeners can existing theory can be tested and verified receive radio broadcasts through radio again. The further research is based on the receiver (conventional), personal computer limitations of this study that focuses on the (PC) and mobile phone (cellular) locally integration of conventional media through internet-based. While globally, the broadcasting communication and the internet listeners can receive radio broadcasting on private radio broadcasting. through personal computer (PC) and mobile Methodologically, the qualitative study and phone (cellular) internet-based without any its analysis contain the limitations that limitation of space and time as long as it has measured by the current field data, perception the network to access the Internet. of researchers and informants. PT. Radio Lintas Kontinental (K-LITE FM This research was conducted by using Bandung) do the convergence or integration subjective approach with qualitative data. In to broadcast services as operational strategy order to enrich the theory in the field of radio to deliver broadcast services to become fully broadcasting communications, it broadcasting device. It is not only sound, but recommended to add certain studies by equipped with interactive services through using different methods, like theory of text, images, and videos. Interactivity, activity, exploration of the locality, convergence and computation can lead to a phenomenological study or critical analysis. new approach of internet-based radio The methods should be related to content broadcasting. The components of radio analysis of internet media communication broadcasting through conventional media and theory as well as a comprehensive analysis of the internet have an important role in the radio listeners through internet. The 50 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725 internet radio connected to a radio receiver Medoff, Norman J. & Kaye, Barbara K., on the phone/smartphone as well as changes (2011). Electronic Media, Then Now in the radio digital communications in this and Later, Second Edition. Burlinton, second media era. USA: Focal Press USA. Mirabito, Michael M. A., Morgenstern, 5. REFERENCES Barbara L., (2004). The New Friedman dalam Yunis, Manal M., (2010). Communications Technologies, Fifth ICT Maturity as a Driver to Global Edition., Burlington, USA: Focal Competitiveness: a National Level Press. Analysis. International Journal of Muhammad, A. M., Prawiradiredja, S., & Accounting and Information Fitriyah, I. (2018). Corporate Value: Management. Vol.20, 255-281 Persona pada Company Profile PT. Keith, Michael C., (2007). The Radio Station Kereta Api Indonesia. Jurnal – Broadcast, Satellit & Internet, Komunikasi Profesional, 2(1). Sevent Edition. USA: Focal Press. Panuju, R. (2017). Sistem Penyiaran Lawson-Borders, Gracie, (2008) Media Indonesia. Kencana. organizations and convergence : Prayudha, Harley Harliantara, Munaf, Andy case studies of media convergence R., (2013). Radio Is Sound Only. pioneers. New Jersey: Lawrence Jakarta:Broadcastmagz Publisher. Erlbaum Associates, Inc. Publishers Rachman, R. F. (2017). Menelaah Riuh Lister, Martin, Dovey John, Giddings Seth, Budaya Masyarakat di Dunia Grand Iain & Kelly Kieran, (2009) Maya. Jurnal Studi Komunikasi, 1(2). New Media: A Critical Introduction. Riyadi, S., Sufa, S. A., & Susilo, D. (2016). New York: Roudledge. Strategic Marketing of Video on Littlejohn, Steven W., Foss, Karen A., Facebook: Impacting Promotion of (2009). Encyclopedia Of Malang Strudel Research Communication Theory. California: Brief. Retrieved on: http://repository. SAGE Publications,Inc. unitomo. ac. id/296/1/JOERNAL, 20. McKelvey dalam Yunis, Manal M., (2010). Rubawati, E. (2018). Media Baru: Tantangan ICT Maturity as a Driver to Global dan Peluang Dakwah. Jurnal Studi Competitiveness: a National Level Komunikasi, 2(1). Analysis. International Journal of Schulberg , Pete, (1996). Radio Advertising - Accounting and Information The Authoritative Handbook, Second Management. Vol.20, 255-281. 51 Commed : Jurnal Komunikasi dan Media Vol. 3 No.1 Agustusi 2018 ISSN. 2527-8673 E-ISSN. 2615-6725

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