The Legend of Santa Claus Village, Lapland Finland
Rovaniemi in Finnish Lapland The Legend of Santa Claus
4 Moments that matter
Tähän vielä toinen JP – kuva, jossa tapaaminen tms How did we get here?
In 1950, Santa Claus on the Arctic Circle became known worldwide by Eleanor Roosevelt´s Unicef visit to Rovaniemi
1980’s: Christmas tourism boomed, e.g. Concorde 1984
Official Homewtown of Santa Claus – trademark 2010 – 2011 in Asia
In 2012, approx. 500 000 travellers visited Santa Claus at his office Santapark Santa´s home cavern Joulukka Secret place in the middle of deep forest Winter Highlights Winter higlights
Meeting Santa Claus Northern lights Reindeer and husky safaris Snowmobiling Snow and ice constructions Crossing the Arctic Circle Dinner venues for all tastes Ounasvaara ski resort Ranua Wildlife Park Events Some media picks Secrets of success
Strong public - private partnership – Marketing – Strategic planning and development Marketing
Visit Finland - Promotes Finland, Christmas one of the core contents
Visit Rovaniemi – Promotes Rovaniemi, Brand owner Strategic planning and development
City of Rovaniemi – Sets the strategic goals, co- finances
LEO – finds the best experts
Tourism companies - do the business and express their needs! Rovaniemi Brand Values
Giving & caring
Authenticity Santa Claus = Constant Living story presence
Surprising & creative Brand management
Joint process 2010 – Brand values Brandbook – signed by all Quality management Annual Gala, best company reward Santa greeting Taiwan Welcome! Ms Sanna Tarssanen, LEO [email protected]
See more www.visitrovaniemi.fi [email protected]