City of Munich Department of Labor and Economic Development
Sector information
Fashion in Munich
- Fashion in Munich – a cut above the rest 1 - The textile industry in numbers 2 - Trade fair and order business landscape 4 - Order centers in Munich 5 - Respected fashion designers 8 - Excellent training and education 12 - Related events 13 - Addresses 14
Fashion in Munich – a cut above the rest
The fashion industry has deep roots in Munich. The Bavarian capital boasts a vibrant and surprisingly diverse fashion scene—not to mention excellent economic conditions under which to cultivate a flourishing fashion landscape. In Munich, strong purchasing power combines with a very extensive infrastructure and a perfect geographic situation for the fashion industry, within easy reach of Austria, Switzerland and northern Italy. On a more general level, local knowledge and design resources have nourished a distinctly creative milieu. And close proximity to the Alps and a breathtaking array of lakes only add to the attraction of this pulsating city. Munich is one of Germany’s leading fashion hubs and is especially strong in the trade fair and ordering sectors. Major international names of the caliber of Escada, Etienne Aigner and Bogner were founded here and have for many decades been doing a brisk business on the banks of the Isar. An abundance of smaller companies and design workshops with creative fashion designers are likewise inspired by the city’s lively atmosphere. The city center and a variety of urban district centers provide shopping landscapes to suit every taste. Here, world-famous luxury brands rub shoulders with unique and sustainable designer-made collections. The top-end labels that line the Maximilianstrasse, Theatinerstrasse and Briennerstrasse have in particular done much to establish
Published by: City of Munich, Department of Labor and Economic Development Herzog-Wilhelm-Straße 15, 80331 Munich, Germany, www.munich.de/business Responsible for contents: Ursula Grunert, Phone +49 (0)89 233-22522 Fax +49 (0)89 233-27666, Email: [email protected] City of Munich Department of Labor and Economic Development
Munich's reputation as a truly exclusive fashion and shopping venue.
Training and education too are woven into the fabric of Munich's fashion industry. Several respected Munich fashion schools cultivate innovation and encourage young designers to experiment and grow. These establishments have already brought forth a wealth of talent. To support up-and-coming fashion designers in Munich and raise awareness of the Bavarian capital as a fashion hub, local government in 2016 began presenting the Münchner Modepreis (Munich Fashion Award) every two years to graduates from the city's fashion schools. The prize is presented within the framework of the Munich Creative Business Week (MCBW) design event.
The conspicuous local presence of the fashion press testifies to Munich's role in the vanguard of this fast-paced industry. The editors of popular fashion journals such as Vogue Deutschland, GQ, Madame, InStyle, Cosmopolitan and Elle are all headquartered in the Bavarian capital.
The textile industry in numbers
The textile and apparel industry is the second-largest consumer goods sector in Germany, currently employing more than 135,000 people nationwide. A broad array of jobs and professions—from self-employed designers to buyers, from quality controllers to export managers – are represented in this industry. The most forceful drivers of growth are technical textiles, which are used in all kinds of high- tech products and generate around 60 percent of the industry's revenue. (Source: Confederation of the German Textile and Fashion Industry)
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The table below shows the key figures for the textile and apparel industry in Bavaria and Germany in 2018:
Textil- Bekleidungs- gewerbe gewerbe Companies* Bavaria 124 75 Germany 717 234 Bavaria's share in % 17.3 32.1 Employees Bavaria 13,381 9,526 Germany 65,354 29,176 Bavaria's share in % 20.5 32.7 Revenue (in Bavaria 2,723 1,942 EUR m) Germany 12,283 7,014 Bavaria's share in % 22.2 27.7
* The figures include all operations run by industrial and skilled craft companies with 20 or more employees. A direct comparison with the figures from 2017 is not provided as companies with 50 or more employees were previously included.
According to the Confederation of the Bavarian Textile and Apparel Industry (VTB), 72.7 percent of companies in the clothing sector are planning investments, while in the textile industry it is as high as 92.9 percent. The future-oriented industry is planning to meet the economic slowdown with investments and innovation. (Source: Confederation of the Bavarian Textile and Apparel Industry (VTB))
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Trade fair and order business landscape
The following worldwide trends in the textile industry can be observed: while some hold just a few large world leading trade fairs, order platforms are becoming ever more important.
Munich is mastering the challenges of the sector and is a leading order market in Germany. ISPO Munich, an international trade fair for sports equipment and sports fashion hosted by the Munich Exhibition Center, is regarded as one of the world's leading trade fairs in this market segment. Meanwhile, textile and accessories trade fair MUNICH FABRIC START and its offshoot VIEW Premium Selection have in recent years emerged as Europe's biggest pre-season viewing events. The Supreme Women&Men München is the biggest ready-to-wear fashion trade fair in Munich.
Fashion trade shows in Munich The list below represents only a selection of the key Munich-based fashion industry trade fairs:
• in fashion munich This trade fair for fashion and accessories is a key order platform devoted exclusively to high-quality, creative and extravagant fashion. It takes place twice a year on the premises of the Praterinsel. www.in-fashion-munich.de Praterinsel
• ISPO Munich More than 2,800 international exhibitors attend ISPO Munich to present the entire global spectrum of sports equipment from segments such as snowsports, outdoor, health & fitness, urban and team sports to over 83,000 visitors from over 120 countries. www.ispo.com/munich Messe München
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• MUNICH FABRIC START Twice a year, the leading trade fair for apparel fabrics hosts some 1,000 international exhibitors from around 37 countries who present some 20,000 specialist visitors with an extensive range of materials, from basic to haute couture, as well as items and accessories for all clothing segments. www.munichfabricstart.com MOC (Munich Order Center)
• Supreme Women&Men München Under The Supreme Group umbrella brand, the Munich Fashion Company has staged a variety of order fairs at the MTC in Munich. Several times a year, exhibitors present high-quality, progressive women's and menswear, body and beachwear, kidswear, traditional costumes and folklore fashions. www.munichfashioncompany.de MTC München
• VIEW Premium Selection (by MUNICH FABRIC START) At VIEW Premium Selection, international top weavers and accessory manufacturers present the newest collections and pre-collections for the coming season as early as possible in the VIEW Fabrics, VIEW Denim & Sportswear, VIEW Additionals and VIEW Design Studios segments. www.viewmunich.com MVG Museum
Order centers in Munich
Order centers of varying sizes and with differing emphases have sprung up especially in the north of Munich, which is home to the Fashion Mall Munich, the Lodenfrey Park, the MOC, the MTC and the Sturm Plaza order center. Breaking the mold, the Munich Fashion Center (MZM) is situated on the eastern edge of the city. Munich's order centers attract most of their buyers and visitors from southern Germany and northern Italy. However, more and more visitors are now also coming from Switzerland, Austria and Eastern Europe.
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• Fashion Mall Munich The Fashion Mall Munich comprises two houses. "Bronce" presents designer collections for the premium segment. "Titan" boasts almost twice as much space. Its 10,000 m² premises accommodate fashionable labels of the caliber of Esprit, S.Oliver, Mexx, Cecil and many more.
Fashion Mall Management GmbH Heinrich-Kley-Str. 6 80807 München Phone +49 (0)89 3582759-0 Email: [email protected] www.munich.fashionmall.biz
• Lodenfrey-Park The grounds of the former Lodenfrey factory have become a hive of creative and innovative fashion companies in Munich. Leading firms in the fashion industry present their latest collections here in an array of showrooms.
Lodenfrey-Park GmbH Osterwaldstr. 10 80805 München Phone +49 (0)89 360363-6 Fax +49 (0)89 360363-72 Email: [email protected] www.lodenfrey-park.de
• MOC order center This is the central platform for efficient specialty retail contacts in the sports, sport style, footwear and leather goods segments. More than 500 leading international brands, presented in individual offices and showrooms, have established the 20,500 m² Munich Order Center (MOC) as one of the leading B2B sales platforms in the sportswear and footwear order segment.
MOC Verwaltungs GmbH & Co. Immobilien KG Lilienthalallee 40 80939 München
page 6 Phone +49 (0)89 32353-0 Fax +49 (0)89 32353-119 Email: [email protected] www.moc-ordercenter.de
• MTC world of fashion München MTC is the biggest all-year-round fashion order and prompt fashion center in southern Germany. A program of regular trade fairs with a broad array of offerings for the retail sector is staged here.
MTC world of fashion GmbH Haus 4 / Raum 108/109 Ingolstädter Str. 45+47 / Taunusstr. 45 Phone +49 (0)89 356186-0 Fax +49 (0)89 356186-50 Email: [email protected] www.mtc-muenchen.de
• MZM Modezentrum München Werinherstr. 43 81541 München Phone +49 0(89) 69 69 83
• Sturm Plaza München Karl-Weinmair-Str. 6 80807 München Phone +49 (0)89 84008810 Email: [email protected] www.sturmplaza.com
page 7 Respected fashion designers
No-one disputes the fact that the people of Munich are decidedly fashion- conscious. The Bavarian capital also stands out from the crowd in terms of its design skills and entrepreneurial prowess. A large number of respected fashion designers draw inspiration from Munich, the city in which they have chosen to craft their collections.
The list below lays no claim to completeness and merely names a few of the better-known companies:
• Allude Under her label “Allude”, Andrea Karg works cashmere wool into feminine fashion pieces and creates modern collections. The international value of the fashion company is shown by its exclusive sales locations—Allude has showrooms all over the world and a presence at over 700 trading partners. www.allude-cashmere.com
• Etienne Aigner Leather goods and textile accessories have established Etienne Aigner AG as a prestigious brand. Their numerous franchise shops and about 450 outlets have given the Aigner brand a presence in almost 50 countries. www.aignermunich.com
• Gabriele Blachnik Gabriele Blachnik is known for her magical touch with elegant, exclusive fabrics. She creates outfits and dresses for film- and tv-productions. Her customers are well-known national actresses just like Anke Engelke, Michaela May and Uschi Glas. www.gabriele-blachnik.de
• Bogner Founded in Munich in 1932, Bogner is known worldwide for its trendy and upmarket sport, fashion and lifestyle brands. With the Bogner Woman, Bogner Man, Bogner Sport and Bogner Fire + Ice brands, the fashion company is present in many countries with 78 Bogner stores.
page 8 Bogner has already been the official outfitter for the German Olympic Team 18 times. www.bogner.com
• Ayzit Bostan After serving her dressmaking apprenticeship and studying pattern design at the Deutsche Meisterschule für Mode/ Designschule München (The German Fashion and Design School), German-Turk Ayzit Bostan launched her own label in 1995. Alongside fashion collections for him and her, Bostan also designs multiple bag collections for BREE and has designed for PB0110 for some years. Bostan is also involved in the art scene. www.ayzitbostan.com
• ESCADA ESCADA is an international fashion group. Positioned in the luxury segment, it produces and sells prêt-à-porter ladies' outerwear and accessories (bags, shoes and small leather articles). Fragrances, glasses, watches and jewelry are also distributed under license under the ESCADA brand. www.escada.com
• Doris Hartwich This Munich-based designer is one of the very few designers in Germany and Europe who specializes exclusively in menswear—and to have done so for over 30 years. She creates two collections a year. www.dorishartwich.de
• Lacoste Established as a sportswear manufacturer in 1933 by French tennis legend René Lacoste, LACOSTE has today achieved international renown as a cult label for lifestyle fashion. The “brand with the crocodile” features both sports and classic collections for women, men and children, but also runs an accessories line as well as as a homeware collection. Its German headquarters are in Munich. www.lacoste.com
page 9 • Laurèl Laurèl is an international fashion company that designs women's apparel, bags, shoes and accessories which it markets in over 30 countries under the “Laurèl” brand. www.laurel.de
• MAERZ München MAERZ is a leading, Munich-based provider of high-quality knitwear. The company's clothing sells very successfully in the premium segment. www.maerz.de
• Moshiki Bold, fresh colors and designs plus fair production are the hallmark of this Munich fashion label, founded by Moshe Nasav and inspired by traditional Asian garments. The Moshiki line today also includes caps, skirts, shirts, trousers, dresses, gloves and accessories. www.moshiki.com
• Oui Gruppe GmbH & Co. KG Oui's fashions blend intensive colors with simple, uncomplicated styles. Made from high-quality fabrics, its collections range from knitwear to business apparel, from leather goods to blouses. A separate line for large sizes and the Black label add the finishing touches. www.oui.com
• Lola Paltinger With her Lola Paltinger Couture line, released twice a year, the designer focuses on redefining the traditional Bavarian “dirndl” dress. www.lolapaltinger.com
• Roeckl Gloves and Accessories Roeckl, a venerable Munich company, has been producing fine gloves and premium accessories since 1839. Annette Roeckl – representing the sixth generation of the owning family – has headed the world-renowned enterprise since 2003. www.roeckl.com
page 10 • Adrian Runhof and Johnny Talbot Adrian Runhof studied business, and American Johnny Talbot graduated in electrical engineering, but they have made an international name for themselves in the world of fashion. At their atelier in Munich's Klenzestrasse, the unlikely duo now tailor daywear, evening gowns and cocktail dresses for national and international stars such as Anna Loos, Maria Furtwängler, Angelina Jolie and Halle Berry. www.talbotrunhof.com
• Triumph This owner-run company is a global leading producer of lingerie and underwear who, with nearly 50 sales organizations, today serve 120 markets. Under the Triumph and sloggi brands, the firm develops, produces and sells underwear, sleepwear and swimwear via retail outlets and own-brand stores. www.triumph.com
• Susanne Wiebe Fashion designer Susanne Wiebe, a native of Munich, is one of the most colorful characters in Germany's fashion scene. She is known for events that combine fashion and art. www.susanne-wiebe.com
• WINGATE Collection Daniel Wingate, former designer-in-chief at luxury label Escada, launched his “WINGATE Collection” brand in Munich. His ladies’ collections, released twice a year, are described as timeless and suitable for every woman, regardless of age and size. www.wingate-collection.com
page 11 Excellent training and education
Budding designers can choose from a number of reputable schools of fashion design in Munich:
• AMD Akademie Mode & Design (AMD Fashion and Design Academy) Subjects taught by the AMD academy include brand and communication design, fashion and design management as well as fashion design. Managing Director: Prof. Dr. Ekkehart Baumgartner, Prof. Dr. Rer. Pol. Tobias Engelsleben, Sascha Kappes, Kai Metzner www.amdnet.de
• Deutsche Meisterschule für Mode/ Designschule München (The German Fashion and Design School) The German Fashion and Design School is a competence center for creative development and training in fashion and communication design. The school is supported by the City of Munich. Director: Irene Schoppmeier www.meisterschule-fuer-mode.de
Deutsche Pop The Deutsche POP academy teaches design and fashion courses with a strong practical focus, albeit without the production of collections. On top of the fashion designer and fashion manager training courses, the fashion design study course can be completed with a bachelor's degree in cooperation with the University of West London. Location manager: Janis Carow www.deutsche-pop.com/de/muenchen
Mediadesign Hochschule (MD.H University of Media Design Munich) This private, state-recognized school of design and computer science runs courses in fashion management and fashion design, as well as bachelor's degree courses in game design and media design. Managing Director: Felix Ising www.mediadesign.de
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• GREENSTYLE munich fair and conference GREENSTYLE takes place twice a year and is the first direct-to-consumer event featuring a conference for sustainable fashion that brings brands and visitors from all over the world together in Munich. www.greenstyle-muc.com
• MCBW – Munich Creative Business Week The MCBW is an international design week, held annually in Munich. MCBW aims to bring design and manufacturing companies, scientists, students and design enthusiasts together to engage in wide-ranging and interdisciplinary dialog at a multi-faceted annual design event. As such, it is an excellent platform for the fashion industry to showcase its wares. www.mcbw.de
• Fashion and Design in Munich in the MaximiliansForum Run by the City of Munich, MaximiliansForum is an arts space dedicated to applied arts such as jewelry, design, fashion and architecture, and to interdisciplinary artistic and cultural projects. It is set in a pedestrian underpass where Maximilianstrasse intersects with the Altstadtring and was set up by the City of Munich's Department of Arts and Culture. The program is designed in collaboration with Platform (see below). www.maximiliansforum.de
• Münchner Modepreis (Munich Fashion Award) To support up-and-coming fashion designers in Munich and raise awareness of the Bavarian capital as a fashion hub, local government began presenting the Münchner Modepreis (Munich Fashion Award) every two years since 2016. The award targets graduates from the city's respected training institutes. In addition to the three specialist prizes awarded by a jury of independent experts, an audience award is also presented. The general public can see the collections in selected shops in the city centre and pick their favourites. www.muenchner-modepreis.de
page 13 • PLATFORM PLATFORM is a pilot project developed by the City of Munich's Department of Labor and Economic Development. It provides space for cultural production and formulates concepts for and in cooperation with players in the cultural and creative industries. PLATFORM has 23 workshops where creative professionals work in the visual and performing arts, photography, film, literature, industrial design, graphical design and fashion. ww.platform-muenchen.de
Addresses
• Department of Labor and Economic Development General Economic Development/ Point of Single Contact (PSC) The City of Munich's Economic Development unit builds a bridge between the business community and local government in optimize economic development in the Bavarian capital. The Point of Single Contact (PSC) provides an array of services to corporate customers, advising them on the location in general, passing on useful contacts and, on request, coordinating administrative procedures. Contact: Ursula Grunert Phone +49 (0)89 233 22522, Email: [email protected] www.muenchen.de/business
Cultural and Creative Industries Team The Cultural and Creative Industries Team is a service provided by the City of Munich to support the cultural and creative industries in the Munich Metropolitan Region. The team provides free advice to cultural professionals and creative companies in all segments, assists them with image building and network development, and helps them as they look for offices and workspace. Contact: Jürgen Enninger Phone +49 (0)89 233 28917, Email: [email protected] www.kreativ-muenchen.de
page 14 bayern design bayern design coordinates and supports all public-sector design activities in the Free State of Bavaria and is the central point of contact for companies and designers alike. The programs drawn up by bayern design GmbH are funded by the Bavarian Ministry of Economic, Regional Development and Energy. Contakt: Dr. Silke Claus Phone +49 (0)89 520356-61, Email: [email protected] www.bayern-design.de
Verband der Bayerischen Textil- und Bekleidungsindustrie e.V. (Bavarian textile and apparel industry association; VTB) The VTB is the employers' and business association that represents the interests of the Bavarian textile and apparel industry. Contact: Klaus Lindner Phone: +49 (0)89 212149-0, Email: [email protected] www.vtb-bayern.de
• Verband der Bayerischen Mode- und Textildesigner (VDMD) (Association of the Bavarian fashion and textile designer) VDMD sees itself as the intermediary between industry and the design community. It seeks to promote interdisciplinary contacts and cooperation involving politics, business, culture and media as well as embracing a wide range of design segments. Contact: Mara Michel Phone +49 (0)931 4654290, Email: [email protected] www.vdmd.de
This sector information his sector information has been carefully researched and diligently compiled. It was last updated in January 2020. Nevertheless, the City of Munich does not accept any liability or give any guarantee for the validity, accuracy and completeness of the information provided. Please direct any questions, comments or suggestions to: Ursula Grunert., Email: [email protected], Phone: +49 (0)89 233-22522.
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