# Selling 2013 CUSTOMER MARKETING AGREEMENT Coca-Cola is dedicated to being your most valued beverage Cola2 partner by offering you unmatched excellence through three drivers 1 that help you make money, save money, and grow your business.

# Selling 2 Cola2

Preferred Powerful Industry-Leading Brands marketing Equipment and 3 4 You’ll be selling the leading Proven marketing tools that Service restaurants brands that your customers can drive higher sales. You’ll be supported by mechanical serve Coca-Cola know and ask for by name. and service excellence. products.4

America’s Favorite sparkling brand Coca-Cola leads competing brands by over %5 12 It all adds up to a powerful combination to help generate more beverage sales, more often... *8% more incidence to more satisfied customers! generates $4,700 additional annual profit

A Daily Customers 160 B Competitor Incidence Rate 29% C Drinks Sold per Day (A x B) 46 Outlets serving Coca-Cola D Profits per Drink $1 Generating E Daily Drink Profit $46 brands enjoy an average of F Coke Incidence Advantage 8% Incremental Daily Drinks % G 13 $ (A x F) Incremental Daily Profit 8 MORE H $13 , with Coke (G x D) incidence than those 4 700 I Incremental Annual Profit $4,745 1 with Coke (H x 365) serving Pepsi. additional annual profit*

© 2012 The Coca-Cola Company. © 2012 glacéau. vitaminwater®, bottle design and label are reg- istered trademarks of glacéau. © 2012 FUZE Beverage LLC “FUZE” and “slenderize” are registered trademarks of FUZE Beverage LLC. “Campbell’s” is a registered trademark of CSC Brands LP.

SOURCE 1: NPD CREST YE 2008, Total Restaurants. SOURCE 2: Beverage Digest Factbook - 2010. SOURCE 3: B-Cubed Consumer Tracker, 12 months ending Apr 2011. SOURCE 4: Postmix Availability Study/GFK Audits and Surveys. SOURCE 5: Mintel and Juice Drinks Report U.S. Jan 2009 The cumulative impact of these drivers can generate incremental Revenue & profit from increased beverage sales.

Select the elements you agree to implement to determine your level of participation BRONZE LEVEL SILVER LEVEL GOLD LEVEL Must have all of the following. Must have all of the following. Must have all of the following. BASE LEVEL Fountain/Cooler set to channel standards* Fountain/Cooler set to channel standards* Annual Volume: Customers Growth: Customer must must purchase at least 350 purchase at least 15% more >50% share of space for Coca-Cola >65% share of space for Coca-Cola Bottler Beverages standard physical cases or standard physical cases or Bottler Beverages bottler post-mix gallons, or QUALIFIERS Coca-Cola Exclusive Fountain** 350 gallons of bottler post- a combination (during the Coca-Cola Exclusive Fountain** mix gallons over the first OR Combo/Bundle Messaging calendar year of contract, or a calendar year) of both that Combo/Bundle Messaging combination of both standard equals at least 15% more than ® ® ® Water ( , smartwater or Evian ***) physical cases and gallons that the customer purchased over Water (DASANI®, smartwater® or Evian®***) Coca-Cola Zero™ equals at least 350. the previous calendar year. Fountain/Cooler set to channel standards* >75% share of space for Coca-Cola Bottler Beverages Coca-Cola Exclusive Fountain** Combo/Bundle Messaging Water (DASANI®, smartwater® or Evian®***) Coca-Cola Zero™

Pick 2 Must purchase 1 standard physical Pick 3 Must purchase 1 standard physical Pick 3 Must purchase 1 standard physical AVAILABILITY case per Quarter in at least 2 categories case per Quarter in at least 3 categories case per Quarter in at least 3 categories Coca-Cola Zero™ Juice Drink ( Tea (Gold Peak® Variety Tea Juice Drink (Minute Maid Tea (Gold Peak® Variety Tea Juice Drink (Minute Maid Refreshments or Fuze) Tower****, Fuze®, Gold Peak, Refreshments or Fuze) Tower****, Fuze®, Gold Peak, Refreshments or Fuze) QUALIFIERS ® Tea (Gold Peak Variety Tea Honest®) Honest®) Tower****, Fuze®, Gold Peak, Energy (®, NOS®, Energy (Full Throttle®, NOS®, Energy (Full Throttle®, NOS®, Honest®) Monster®***) ® Monster®***) POWERADE® Monster®***) POWERADE® Aluminum Bottle vitaminwater®*** Aluminum Bottle vitaminwater®*** Aluminum Bottle vitaminwater®*** Coke de Mexíco Core Power™ Coke de Mexíco Core Power™ Coke de Mexíco Core Power™ Trademark cups Zico® Trademark cups Zico® Trademark cups Z i c® o Brewed Coffee 100% Juice (MMJTG Brewed Georgia Coffee 100% Juice (MMJTG Brewed Georgia Coffee or *** or Campbell’s®) or Gold Peak Tea*** or Campbell’s®) or Gold Peak Tea*** 100% Juice (MMJTG or Campbell’s®)

Pick 3 Must have at least 3 points Pick 4 Must have at least 4 points Pick 6 Must have at least 6 points PROFIT of inspiration in the outlet each quarter of inspiration in the outlet each quarter of inspiration in the outlet each quarter Free refills Ambient Rack Free refills Ambient Rack Free refills Ambient Rack DRIVERS Messaging for To-Go Bottles Visual Inventory – case Messaging for To-Go Bottles Visual Inventory – case Messaging for To-Go Bottles Visual Inventory – case Messaging – Beverage Area display Messaging – Beverage Area display Messaging – Beverage Area display Messaging – Counter Area Coca-Cola brand logos on Messaging – Counter Area Coca-Cola brand logos on Messaging – Counter Area Coca-Cola brand logos on menus and/or menu boards menus and/or menu boards menus and/or menu boards Messaging – Entrance Area Messaging – Entrance Area Messaging – Entrance Area Messaging – Sustainability Messaging – Sustainability Messaging – Sustainability Messaging at the Bar Messaging at the Bar Messaging at the Bar Secondary Cold Space Cup Set Standard Cup Set Standard Cup Set Standard (3 cups S/M/L or 20+oz. (3 cups S/M/L or 20+oz. (3 cups S/M/L or 20+oz. tumbler/glass) tumbler/glass) tumbler/glass)

MMJTG is Minute Maid Juices To-Go. *Available on cokesolutions.com. **If fountain is in outlet, not applicable in Wisconsin. ***Where distribution is available. ****Minimum volume required for Variety Tea Tower.