Ross Petty Productions 2021/ 2022 MEDIA KIT

Lights. Curtain. Theatre! December 2021 MEDIA KIT 2021 WHO WE ARE ROSS PETTY PRODUCTIONS Ross Petty Productions Inc. (RPPI) was the most popular fairy tales into a unique incorporated in 1986 with the objective of audience-participatory experience. WHO producing engaging family entertainment for The theatre reverberates with boos, cheers, the stage and for television. ad-libs and sing-a-longs. Think Monty Python meets Broadway! For the past 25 years at ’s historic WE ARE Elgin Winter Theatre, RPPI has created a RPPI has been nominated for sixteen Dora Mavor Moore Awards for theatrical These productions, with their casts of Canada’s excellence. The “Doras” are the Canadian favourite musical theatre and media stars, plus live equivalent to Broadway’s Tony Awards. Canadian stars such as Kurt Browning, orchestra and eye-popping sets and costumes, Bret “Hitman” Hart, TV’s “Mr. Dressup” hilariously turn the most popular fairy tales into , , Fred Penner, CHFI’s Erin Davis and HGTV’s Love it or a unique audience-participatory experience. List It’s Hilary Farr have happily romped through these family musicals. The National beloved Ontario holiday tradition of fun-filled Ballet of Canada’s and her family musicals. These productions, with their husband Ross Petty often co-starred. casts of Canada’s favourite musical theatre and media stars, plus live orchestra and eye- popping sets and costumes, hilariously turn

1 MEDIA KIT 2021 stars on the world stage

OUR STARS ROSS PETTY PRODUCTIONS ON THE WORLD STAGE Some of our extraordinary alumnae are: Broadway and created the role of Carole King’s Chilina Kennedy starred as Carole King on husband in BEAUTIFUL. Broadway in BEAUTIFUL for 3 years. Melissa O’Neil was SNOW WHITE and Beauty Paul Alexander Nolan did two Elgin shows in BEAUTY AND THE BEAST at the Elgin and and has since gone on to star on Broadway after starring in the science fiction TV series in JESUS CHRIST SUPERSTAR, CHICAGO, DARK MATTER, has just signed as the female ONCE, DOCTOR ZHIVAGO, and the lead in lead in the new ABC-TV series THE ROOKIE, the new Jimmy Buffet musical, ESCAPE TO starring opposite CASTLE’S Nathan Filion. MARGARITAVILLE.

Jake Epstein starred in two RPPI shows and played the title role of SPIDERMAN on Chilina Kennedy starring in THE LITTLE MERMAID 2 MEDIA KIT 2021 BRAND INTEGRATION

BRAND INTEGRATION ROSS PETTY PRODUCTIONS FOR A BIGGER IMPACT Ross Petty Productions has partnered with Canada’s major brands and charities for the past 24 years at Toronto’s historic Elgin Winter Garden Theatre.

We have ensured that our partners’ main message reaches the right audience at the right time and the right place through our expansive media/ marketing campaign.

OMNI KING EDWARD HOTEL MEDIA KIT 2021 BRAND INTEGRATION

BMO Presenting Sponsor 2017 – 2019 ROSS PETTY PRODUCTIONS “It’s been a privilege and honour for BMO Financial Group to support Ross Petty Productions in your development of family-friendly, audience-interactive theatre. Our experience working with you can best be characterized as impactful, entertaining and engaging for people of all ages. Your dedication to ensuring that your sponsors have BMO CEO Darryl White and CMO Catherine Roche extraordinary attention and profile in a multi-tiered join Ross Petty backstage at Wizard of Oz marketing campaign is unparalleled. The inclusion of sponsor video “commercials” during every performance is so unique and truly a highlight as borne out by media and audiences alike. You have provided a sponsorship opportunity for companies that are looking to Justine Fedak Senior VP and Head of Marketing associate their brand with high quality family fun.” and Customer Strategies / BMO

4 MEDIA KIT 2021 YOUR EXPOSURE

RPPI provides an ROSS PETTY PRODUCTIONS your unparallelled event EXPosure marketing opportunity that gives your brand an exceptional profile during the holiday season. Connect directly with Ontario families through one of the most joyous and heartwarming

experiences of the year. 5 MEDIA KIT 2021 2021/22 OVERVIEW

2021/22 ROSS PETTY PRODUCTIONS overview

Marketing / PR Campaign TV Specials Ross Petty Productions’ sponsors will have a strong presence in the Given the challenge of 2020 to produce a live production, RPPI created 2021 production that is unmatched in the world of Canadian arts a virtual entertainment, THERE’S NO PLACE LIKE HOME FOR THE and culture. The campaigns begin in early October and run for three HOLIDAYS, that played across Canada. The live theatre presentations months to the beginning of January. translate brilliantly to television, with four RPPI musicals shot as CTV specials, and ALADDIN filmed for CBC. The 2017 production of A Christmas Carol was shot for a CBC / Family Channel national Corporate Canada Onstage TV Special and aired in December 2018. Click here to watch. For 25 years at Toronto’s Elgin Theatre, corporate executives such as CIBC’s Gerry McCaughey, John Hunkin and David Kassie; Aviva Insurance’s Maurice Tulloch and Jason Storah; and Mackenzie Christmas Parties / Hosting Events Investments’ Charlie Sims have joined in the fun by making personal Single performance hosting opportunities allow your clients, employees appearances onstage. and their families to enjoy the show, while RPPI integrates specific references to your company during the performance. 6 MEDIA KIT 2021 PResenting sponsor

Elgin Winter Garden Theatre Logo Recognition • Theatre program cover 45,000 ROSS PETTY PRODUCTIONS • Outdoor display windows • Box office digital screen presenting • 2 marquee banners Sponsor Benefits SPONSOR • 100 Complimentary premium tickets during the run with a value of $9,900 • 20 complimentary premium tickets for the Sponsor Specific Brand Integration Media includes Gala Opening Night Performance • Branded content through on stage product • 25 Billboards, Pattison Outdoor • Invitation to the Gala Opening Night Reception placement — sponsor video :45 second • 550 TTC Subway doorcards + station signage, with the stars of the show “commercial” during every live performance Pattison Outdoor • Full-page colour ad in theatre program • 380 radio advertisements Sponsor Rights • Sponsor gifts to children who appear on stage • 50 newspaper full-colour advertisements: • Full exclusivity within your industry during every performance Toronto Star — full, half, quarter-page, banner ads The Globe and Mail — quarter-page, banner ads • Rights to the production’s marks for advertising, Sponsor Media Exposure City Parent Magazine — quarter-page ads publicity and promotions • Presenting Sponsor logo top and centre of all • Online digital ads — 30+ various media sites • Right to purchase one performance which will be custom designed exclusively as a marketing materials • 200,000 fliers CHRISTMAS PARTY for your employees, • Placement of your logo and/or its products • 5,000 posters suppliers, and customers or services in a 3 month marketing campaign • Social Media beginning in early October • Opportunity to leverage a performance • Press release, rosspetty.com and ticket buyer as a fundraiser for a charity that you support • 4 weeks of live performances mailing list logo recogition • Right to distribute product information on-site, promotional or sampling items to the audience 7 MEDIA KIT 2021 associate sponsor ROSS PETTY PRODUCTIONS Elgin Winter Garden Theatre Logo Recognition • Theatre program cover 45,000 ASSOCIATE • Outdoor display windows • Box office digital screen

SPONSOR Sponsor Benefits • 50 Complimentary premium tickets during the run Sponsor Specific Brand Integration Media includes • 10 complimentary premium tickets for the • Branded content through on stage product • 25 Billboards, Pattison Outdoor Gala Opening Night Performance placement — sponsor video :30 second • 550 TTC Subway doorcards + station signage, • Invitation to the Gala Opening Night Reception “commercial” during every live performance Pattison Outdoor with the stars of the show • Half-page colour ad in theatre program • 380 radio advertisements • 50 newspaper full-colour advertisements: Sponsor Rights Sponsor Media Exposure Toronto Star — full, half-page ads • Full exclusivity within your industry • Associate Sponsor logo bottom of all marketing The Globe and Mail — quarter-page, banner ads materials City Parent Magazine — quarter-page ads • Rights to the production’s marks for advertising, publicity and promotions • Placement of your logo and/or its products • Online digital ads — 30+ various media sites • Right to purchase one performance which or services in a 3 month marketing campaign • 200,000 fliers beginning in early October will be custom designed exclusively as a • 5,000 posters CHRISTMAS PARTY for your employees, • 4 weeks of live performances • Social Media suppliers, and customers • Opportunity to leverage a performance as a fundraiser for a charity that you support • Right to distribute product information on-site 8 MEDIA KIT 2021 FULL HOUSE HOSTING EVENT ROSS PETTY PRODUCTIONS FULL HOUSE* HOSTING EVENT

Sponsor Benefits Sponsor Recognition Sponsor Rights • Full house of tickets • RPPI will customize the performance to • Opportunity to leverage as a fundraiser include several references to your brand, for a charity of your choice • Opportunity to hold reception in and allow for a company executive to Elgin Winter Garden Theatre lobbies – • Right to distribute promotional items to welcome the audience from the stage prior sponsor’s cost the audience to the show • Post-performance meet & greet with your • 10 complimentary tickets for the Gala special guests and Cast members Opening Night *Smaller private parties • Dominant name and / or logo exposure on are also welcome. an insert page of the theatre program — sponsor’s cost

9 MEDIA KIT 2021 BRAND INTEGRATION

CIBC Presenting Sponsor 2014 – 2016 ROSS PETTY PRODUCTIONS “Our CIBC Children’s Foundation has hosted clients at your annual holiday production for a decade. Our clients have absolutely loved the shows and their unique ability to tell the ‘fractured fairy tale’ with current pop culture references. Victor Dodig with Ross Petty in Peter Pan In addition, CIBC was proud to have been your Presenting Sponsor for the past three years. We continue to look forward to hosting our clients at your holiday show, as an important Victor G. Dodig President part of our lead in to CIBC Miracle Day.” and CEO / CIBC

10 MEDIA KIT 2021 EFFECTIVENESS

MAXIMIZE ROSS PETTY PRODUCTIONS EFFECTIVENESS & ROI • Three month campaign October – December Listed in “Top 10 Things • Four weeks of live performances to do in Toronto over Christmas” in 2019 • Sponsor Video— :30 Commercial played onstage tourism Toronto during every performance

• Charitable Giving: Santa Claus Fund, Teddy Bear Gala

• Media placements: video commercials, outdoor signage, TTC subway signage, radio, newspaper, magazine, flyers/posters, digital ads, social media and tv specials 192,341,263

• Contests: Toronto Star Wonderlist, Pusateris, IMPRESSIONS Yummy Mummy Club 11 • Sponsor logo on all marketing materials MEDIA KIT 2021 AUDIENCE

KNOW YOUR AUDIENCE Our audience grows every year, with our core 79% demographic being FEMALE TICKET female ages 35 to 54. BUYERS

45,000 AUDIENCE MEMBERS

12 MEDIA KIT 2021 BRAND INTEGRATION

brand Integration

Outdoor Signage 110,363,010 Impressions

Radio Spots 8,221,540 Impressions

Newspaper Ads 72,840,320 Impressions

Magazine 1,480,400 Impressions

Flyers/Posters/Theatre Program 1,000,000 Impressions

Digital Ads 5,342,020 Impressions

Social Media 1,948,314 Facebook Impressions

TV Specials 7,554,000 Impressions

Live Show Video Integration 45,000 Impressions

13 MEDIA KIT 2021 VIDEO brand INTEGRATION ROSS PETTY PRODUCTIONS “Ross Petty and his gang should immediately be put in charge of all TV commercials. In Robin Hood, a Video brand screen is lowered, and the show treats us to a video about its sponsors. Each has its product lauded in a film clip, performed by the stage cast, and each so funny and so well done, that one quite forgets that Integration it’s an advertisement.” Sponsor branded content through on stage product placement— National Post :30 video “commercial” during every live performance. “In Ross Petty’s world, selling out is a good thing. The actor/impressario’s annual holiday family musical at Toronto’s Elgin Theatre revels in its blurring of art and commerce: product placement is, according to the critics, sometimes the most entertaining part of the show.” The Globe & Mail / Report on Business

“There are the too-wonderful-to-be shameless plugs for Ross Petty’s list of loyal sponsors, offering the same sort of entertainment value-added bonus as Super Bowl ads, all at a discount price.” Toronto Sun 01414 Contact us Ross Petty Productions

We look forward to having you join us for the holidays!

[email protected] www.rosspetty.com

@RossPettyProductions @MrRosspetty

@RossPettyPro @RossPettyPro December 2021