Events Commemorating Olympic Day

Olympic Day Run

Olympic Day Runs are held all over the world to commemo- events from on 7 June 2009 through Wakayama on rate Olympic Day on 23 June. In , the JOC has spon- 10 January 2010. In addition to the main jogging event, each sored Olympic Day Runs around the country every year since location also offered opportunities to come into contact with 1987. Most Olympic Day Runs are participation-oriented Olympians such as the JOC Challenge strength test, auto- opportunities to experience the joy of sports and the true graph sessions, school and community programs, and spirit of the Olympics by jogging with Olympians along a 5km coaching sessions. Olympic Day Run Ambassadors visited course. each location to convey the Olympic spirit to participants in a In fiscal 2009, more than 30,000 people took part in 9 way that was fun, direct, and easy-to-understand.

2009 Olympic Day Run Events Date Event Location Participants 1 7 June Osaka Olympic Day Run Osaka Nagai Stadium and Nagai Park 6,668 2 28 June Aomori Olympic Day Run Aomori New Aomori Prefecture Sports Park 1,564 3 5 July Kitakata Olympic Day Run Fukushima Oshikirigawa Park Sports Ground 863 4 23 August Shibetsu Olympic Day Run Hokkaido Shibetsu Municipal Athletics Ground 1,106 5 12 October Sports Festival Ajinomoto National Training Center 12,856 Japan Institute of Sports Sciences 6 25 October Olympic Day Run Hyogo Kobe Sports Park 1,732 Universiade Memorial Stadium 7 1 November Nagano Olympic Day Run Nagano Minami Nagano Sports Park 2,241 8 22 November Hitachinaka Olympic Day Run Ibaraki Hitachinaka Sports Park 1,803 9 10 January 2010 Wakayama Olympic Day Run Wakayama Kimiidera Park 2,513 Total 9 Venues in 9 Prefectures 31,346

13 Olympic Day Commemorative Ceremony

The International Olympic Committee has set aside 23 June Fukuda united everyone by reaffirming the important contri- as Olympic Day in honor of the date in 1894 when the IOC bution the Olympic Movement makes toward world peace was established and decided to revive the modern Olympic through sport, and urged all to continue their far-reaching Games. National Olympic Committees around the world support. mark the occasion with ceremonies and events to promote Next, the award ceremony for the 2008 JOC Sports the spirit of the Olympic Movement. In Japan, the JOC holds Awards honored athletes who achieved outstanding perform- an Olympic Day Commemorative Ceremony as part of its ances during the previous fiscal year, presenting them with annual Olympic Concert. certificates and prize money. Opening the ceremony, JOC Vice President Tomiaki

Fiscal 2008 JOC Sports Awards

ANNUAL AWARDS Grand Prix Award for Excellence • Masato Uchishiba / Judo Uchishiba won the men's 66kg at the Games of the XXIX Olympiad ( 2008), earning his second consecu- tive Olympic gold medal in the event.

• Ayumi Tanimoto / Judo Tanimoto won the women's 63kg at • Japanese Softball Team at the Games of the XXIX the Games of the XXIX Olympiad Olympiad (Beijing 2008), earning her second The women's softball team took first place at Beijing 2008, consecutive Olympic gold medal in earning Japan's first Olympic gold medal in a team sport in the event. 32 years.

14 • Masae Ueno / Judo • Yuki Ota / Fencing Ueno won the women's 70kg at the Ota placed second in the men's indi- Games of the XXIX Olympiad (Beijing vidual foil at the Games of the XXIX 2008), earning her second consecu- Olympiad (Beijing 2008), Japan's tive Olympic gold medal in the event. best-ever performance at an Olympic Games or World Championship.

New Talent Award • Japanese Men's 4 x 100m Relay Team at the Games of • Mikie Zushi / Archery the XXIX Olympiad Zushi won the recurve junior , , and women's individual event at the placed third in the men's 4 x 100m World Archery Youth Championships, relay in athletics at Beijing 2008, earning Japan's first earning Japan's first-ever World medal in a track event for 80 years and the first ever for Youth victory. Japan's men.

Special Achievement Award

Special Honor Award • Kosuke Kitajima / Swimming Kitajima won both the men's 100m and 200m breaststroke events at the • Japanese Women's Wrestling Team Games of the XXIX Olympiad (Beijing at the Games of the XXIX Olympiad 2008), earning gold in both events At Beijing 2008, Chiharu Icho, Saori for the second consecutive Olympic Yoshida, Kaori Icho and Kyoko Games and setting a new world Hamada combined to earn medals in record in the 100m. every weight class for the second consecutive Olympic Games. SPECIAL SERVICE AWARDS • Japan Swimming Federation Recognized for the organization's active contribution to the JOC Marketing Program.

2009 Olympic Concert

moments from the 2008 Olympic Games in Beijing, looking ahead to the 2010 Olympic Winter Games in Vancouver, and expressing hope for Tokyo's bid to host the Olympic and Paralympic Games in 2016. Roughly 3,000 people attended, enjoying the musical performance of the Tokyo Philharmonic Orchestra under the The 2009 Olympic Concert was held in Tokyo on 14 June. A direction of conductor Masahiko Enkoji. cultural event hosted annually by the JOC, the Olympic Emcees for this 13th edition of the concert were Ai Concert commemorates Olympic Day (23 June), which Shibata, gold medalist in the 800m freestyle at the 2004 marks the date of the 1894 founding of the International Olympic Games in , and NHK announcer Norio Olympic Committee and its decision to revive the modern Ishizawa. Guest Olympians Junichi Miyashita (swimming), Olympic Games. Tsugiharu Ogiwara (nordic combined), and Mikako Kotani Under the theme "Inspire Again: Challenge Japan! (synchronized swimming) shared anecdotes from the Beijing Tokyo 2016!", the 2009 concert was a passionate mix of Games and introduced some of the athletes to keep an eye classical music and video footage reliving inspirational on in Vancouver.

15 5th Regional Seminar on Sport and Environment

The 5th JOC Regional Seminar on Sport and Environment was held on 4 September at the City Hall Auditorium in , drawing about 250 participants. The seminar kicked off with remarks from the event sponsors, represented by JOC Sport and Environment Commission Chairman Ichita Itabashi and Fukuoka Mayor Hiroshi Yoshida, then moved on to the keynote address, a talk show, an activities report, a presentation on environmental meas- ures in Fukuoka, and a panel discussion. IOC Sport and Environment Commission member Masato Mizuno noted that the IOC has been active in promoting envi- Environmental Bureau, spoke about Fukuoka City's environ- ronmental conservation ever since the 1990s when then- mental efforts and its targeting of homes, businesses and President Samaranch declared the addition of the environment automobiles in a speech titled, "Aiming for a Closed-Loop to sport and culture as concerns of the Olympic Movement, and Low-Carbon Society. and that the JOC has been active in following the IOC's lead. Finally, Chairman Itabashi served as moderator for a In a talk show format, JOC Environmental Ambassadors panel discussion on "New Developments in Environmental Kyoko Iwasaki and Mitsuo Tsukahara mixed Olympic anec- Conservation Activities in the Sports World." Talking about dotes with a discussion of environmental conservation "Sport and Landscape," panelist Mr. Shigeru Kamiwada of efforts. Speaking as a swimmer, Iwasaki said, "When I was Kyushu Sangyo University explained how the use of translu- little they put chlorine in the water. Now they disinfect the cent Teflon-membrane roofs for indoor sport facilities could water with salt, which is more environmentally-friendly." conserve energy by reducing the need for daytime lighting. Tsukahara noted that the use of magnesium carbonate in Mr. Masatoshi Kibe from the Fukuoka City Sports Association gymnastics to prevent hands from slipping cannot be elimi- described ground-level initiatives such as volunteer clean- nated, but explained that various measures had been taken ups and the planting of greenery at the marina. to reduce the amount used today. Mr. Isao Shimoda described the activities of J-League Chairman Itabashi then presented a report on the 8th soccer team Avispa Fukuoka. Having athletes themselves World Conference on Sport and Environment, which took participate in clean-up activities and the separation of recy- place in March 2009 in Vancouver. Itabashi noted that the clables, he said, helps generate interest in environmental conference's declaration closed with the words, "There are issues among children. no minds more innovative than the minds of youth. No one is Vice President Mizuno closed the productive seminar by more attuned to the environment than youth." reminding participants of the value of sport and encouraging Next, Fumihiro Inoue, Executive Director of the everyone to work together to create a good environment for Environmental Policy Department of the Fukuoka City sports that supports activities that bring people happiness.

6th Sport and Environment Conference

and Environment Commission, JOC Environmental Ambassadors, those responsible for environmental issues at JOC-affiliated national sport federations, and JOC Official Partners – for discussions on the topic, "Harnessing the Power of Sport for Change." The program began with a report on JOC conservation and educational activities relating to sport and the environ- ment by Ichita Itabashi, Chairman of the JOC Sport and Environment Commission. Attending on behalf of the Ministry of the Environment, Shigeru Komori, Director of the The 6th Sport and Environment Conference was held at the Lifestyle Policy Office in the Climate Change Policy Division Ajinomoto National Training Center in Kita-ku, Tokyo on 20 of the ministry's Global Environment Bureau, spoke about November. The event brought together roughly 90 partici- cooperation between the ministry and the sports world. pants – including JOC executives, members of the JOC Sport Masato Mizuno, JOC Vice President and member of the

16 IOC Sport and Environment Commission. ning to see use. "Landfill space for industrial waste is A series of reports then shared initiatives from the field, out," he said, "and this special equipment to separate sand introducing five examples of sport-related environmental from turf makes it possible to recycle." techniques. In the fourth report, Akio Miyoshi of Nihon Tokushu Toryo First, Japan Swimming Federation President Kazuo Co., Ltd. described how the use of high-reflectivity paints on Sano explained efforts to reduce the use of paper at events. walls, roofs and rooftops could restrain rising temperatures. The second report came from Isao Kanda, Director The fifth report concerned the Triathlon World General of the Turfgrass Research & Development Championship Series in . Akira Ishii, Deputy Organization of Japan, who spoke about golf courses, grass Manager at the Environmental Science Research Institute in and the prevention of global warming. "Because the grass on the Environmental Planning Bureau of Yokohama City golf courses is cut so frequently, it can absorb a great deal of explained that the event's success was due in part to screens carbon dioxide and has a better environmental effect than that were installed in the ocean to deal with the red tide and nature left untended." resulted in horizontal visibility of 5m. The third report concerned the recycling of artificial turf. The conference closed with a request that each sports Jun Kato, Director General of the Japan Tennis Industry federation look at the examples presented and investigate Association, He reported that special equipment to separate ways to incorporate them into their own environmental con- the sand from the turf has now been developed and is begin- servation efforts.

JOC / NF International Liaison Forum

The annual JOC/NF International Liaison Forum for 2009 International Federation of Associated Wrestling Styles) and was held at the Ajinomoto National Training Center from JOC Senior Executive Board Member Koji Kimura (Executive 15:00 on Friday, 20 November. Vice President of the International Table Tennis Federation) The event drew 100 participants including the JOC were joined by moderator and JOC Vice President Masato President, Vice Presidents and Secretary General, members Mizuno in a conversation about the importance of foreign of the JOC International Relations Commission, Olympic language ability and how to budget for internationalization. national sport federation representatives with international Finally, Hideo Kawamoto, Deputy Director of the responsibilities, and members of the media. Exchange Programs Division at the Ministry of Foreign Affairs' The 2009 Forum addressed which international strategy Public Diplomacy Department, joined the forum on behalf of the Japanese sports world should adopt and how to improve the Ministry. Bringing the Forum to a close, he noted that foreign language ability – topics taken up in the keynote sport is an important mechanism for international exchange – address by JOC Executive Board Member Yoshiji Nogami one that the Ministry actively supports – and encouraged based on his experience at the Ministry of Foreign Affairs. participants to take advantage of Ministry programs such as In the panel discussion that followed, JOC Vice requesting the assistance of diplomatic missions abroad President Tomiaki Fukuda (Vice President of the when traveling overseas for competition or training.

17 6th Olympic Movement Round Table

The Olympic Movement Round Table, established as an opportunity for soliciting free and frank views on the Olympic Movement from people in the worlds of politics, business and culture, was held on Thursday, 25 June at a hotel in downtown Tokyo. This sixth edition of the forum began with a report from JOC Vice President Tomiaki Fukuda on the results of the Games of the XXIX Olympiad (Beijing 2008), where he served as Chef de Mission of Japan's Delegation. Fukuda also provided an update on progress toward the enactment of a Fundamental Law for Sport and the establishment of a Ministry for Sport. Next, JOC President Tsunekazu Takeda presented an overview of Japan's bid to host the Olympic and Paralympic Games in 2016, followed by Olympic Movement Round Table Participants a report from Governor of Tokyo Shintaro Ishihara about his Name Position presentation to members of the IOC on 17 June in , Taro Aso Chairman of the Federation of Diet Members for Sport Switzerland. Tadashi Okamura Chairman of the Japan Chamber of Commerce and President Takeda noted that there were fewer than 100 Industry) days left until the vote and asked participants from the politi- Nobuo Katsumata Chairman of the Japan Foreign Trade Council cal and business spheres to share their advice on how to Masahiro Shinoda Movie Director carry the bid to a successful result and bring the Games to Yoshiro Mori President of the Japan Sports Association Japan. Among the many comments and opinions offered, Shun-ichiro Okano IOC Member Prime Minister Taro Aso offered words of encouragement, Tokyo 2016 Bid: emphasizing the significance of hosting the Olympic Games Shintaro Ishihara (Governor of Tokyo) and Hiroshi Sato (Vice Governor of Tokyo) in Tokyo and urging everyone to do their best to bring about JOC Executives: success. Takeda Tsunekazu (President), Tomiaki Fukuda (Vice President), Masato Mizuno (Vice President), and Noriyuki Ichihara (Secretary General) Past Olympic Movement Round Tables 4th Round Table: Friday, 24 March 2006 Report on the 20th Olympic Winter Games (Torino 2006) (The Prince Park Tower Tokyo Hotel) 5th Round Table: Thursday, 20 September 2007 Report on the bid to host the Games of the 31st Olympiad (2016) (The Prince Park Tower Tokyo Hotel)

2009 Sports Journalists Seminar

The 2009 Sports Journalists Seminar, co-hosted by the JOC the thirteenth edition of the seminar. and the Japan Association of Sports Journalists, was held on The first session, titled "Before the Olympic Winter 25 November at the Kyodo News Training and Conference Games in Vancouver," offered specific suggestions concern- Center in Chuo-ku, Tokyo. Under the theme "Seeking a ing on-site media operations. It was reported that the pres- Healthy Relationship Between the Media and Sports sure of high medal expectations can cause athletes to tense Organizations/Athletes," the seminar led to a productive up and fail to perform at their best, and that outdoor inter- exchange of views among its roughly 100 participants, views sometimes leads to illness, and journalists were including domestic sports journalists and representatives reminded to follow the 60-second guideline for post-competi- from national sport federations. tion interviews in the mixed zone. Begun in 1997 at the suggestion of the International The second session, titled "For Deeper Mutual Olympic Committee, the seminar is an opportunity to pursue Understanding," raised various issues that can occur on the improved sports coverage through an exchange of views ground while covering an event and a led to a discussion between journalists and those who they cover. 2009 marked about mutual understanding and cooperation between the

18 media and the sports federations/athletes. them to arrange individual interviews with national team The Japan Association of Athletics Federations raised members because responsibility for such coordination fell to the issue of media exposure in the post-Olympic season, each athlete's J-League club. noting the idea of holding interviews not only for medalists Among the new topics raised was that of interview per- but also for those who place in the top eight. The Japan missions for Internet media. Each sport federation said it was Swimming Federation reported its success in holding fre- carefully considering the reliability of new media and taking a quent open training sessions to build a good relationship case-by-case approach. Some pointed out the need to differ- between athletes and the media prior to competition. The entiate between text media on the Internet and moving Japan Football Association reported that it was difficult for images.

JOC Women and Sport Conference

The JOC Women and Sport Conference was held on 9 October. Roughly 60 participants–including staff and offi- cials responsible for Women and Sport commissions and working groups at national sport federations–engaged in vigorous discussion of topics such as increasing female rep- resentation on decision-making bodies and cultivating female officials. This was the third in a series of conferences begun in April 2003 with the goal of sharing issues related to women in sport between the JOC and the federations, and building networks to help resolve them. The first half included presentations on a number of JOC initiatives related to women in sport. One such initiative is the JOC Career Academy, a component of the JOC Sports Academy athlete high performance project launched in 2008 in conjunction with the opening of the Ajinomoto National tion is in relation to the full span of one's life. Training Center. The program seeks to enable athletes to Next, Hiroshi Miki, Deputy Editor of the Sports News better focus on their training by helping them plan for life Section at Kyodo News, spoke about the activities of female after retirement from competition. staff as seen from a journalist's perspective. Sports journal- Midori Ogawa, who provides post-retirement career ism, he noted, is a field with but a limited female presence– support to athletes at the JOC Career Academy, described only five of the 125 journalists registered with the Tokyo women's use of Academy programs and some actual exam- Sports Writers Club from the three major newspapers are ples of career choices. Ninety percent of the twenty-five women. The reasons, he suggested, include the frequent career inquiries she handles on average each month are late nights, the difficulty of scheduling shorter shifts, and the from women, many of whom are unsure what to do after their lack of a system to ease the return to the workplace after careers as athletes. By discussing their values and prefer- leaving the job for marriage or childbirth. ences, she is able to help them identify what they want to do. On the other hand, Miki also called attention to the need One of the examples Ogawa described was that of for more female journalists. "With editorial meetings full of Michiko Shimizu, fourth-place finisher in the women's men," he said, "it's inevitable that the news takes a male 5000m at the Olympics. After retiring from competi- perspective. To broaden readership we need the female tion following Atlanta, Shimizu took a coaching position with perspective. The mass media are working to find solutions, the athletics department at Kyoto Sangyo University. Craving and there is greater opportunity for women now than there a new challenge, however, she teamed up with her younger used to be." sister to open a café in Yokohama. With the café as a base, For the second half of the event, attendees broke out she began small-group lessons for citizen runners and redis- into three groups for discussion. Group A talked about covered the joy of running. Ogawa noted that while many opportunities for woman as staff and officials at national men move into coaching positions, women face the con- sport federations. Some suggested that acquiring language straints of marriage and childbirth and have a range of life skills or judge/referee certification would help open doors. options. She emphasized the importance of discovering what Group B talked about the organization of women's groups, you want to do given how short the window of active competi- reporting that the existence of Women in Sport Commissions

19 varies by sport federation. Group C looked at issues and Following the summary reports from each group, Group solutions related to women's contribution to the sports world, Leader Yoko Tanabe of the JOC Women and Sports suggesting that the sports world needed to foster an environ- Commission remarked, "We must all take concrete steps to ment that addressed women's life events and create oppor- move things forward, doing what we can as individuals, as tunities for women to improve their skills. Energetic discus- sport federations, and as the JOC." Junko Hiramatsu, sions in each group led to a number of suggestions, such as Chairperson of the JOC Women and Sports Commission, establishing children's rooms at sporting events, the use of closed the session by expressing her hope that the day's teleconference systems, and providing information about discussions had laid the foundation for each organization to career design for women. create suitable structures of its own.

Sports Information

The JOC promotes the Olympic Movement by generating information about the Olympic Games and other Olympic- related matters and making it available through its official website, the JOC e-mail magazine, and the Olympian magazine. The JOC official website organizes information under headlines such as Olympic Games, Sports, Athletes, and Olympism, providing information on Olympic history, Games information, and top ath- letes including national team members. Information on JOC activities and athlete high performance pro- grams is also updated regularly. 2008 marked the launch of the JOC official e-mail magazine, delivered at the end of every month. In addi- tion to providing athlete and Olympic information at no cost, the e-mail magazine seeks to broaden the base of Olympic fans through special activities such as the more frequent updates that were sent during the Olympic Games in Beijing. 2008 also marked a shift by the Olympian, the JOC's official magazine, to once-yearly publication. Issues are

distributed to high schools nationwide, to the central libraries JOC Official Site: http://www.joc.or.jp/ of each prefecture, and to universities with sports-related Olympian: http://www.joc.or.jp/publicity/olympian/ academic departments. JOC E-mail Magazine Registration (Free): http://www.joc.or.jp/magazine/

Partnership Agreements

The Japanese Olympic Committee has signed partnership • Developing friendly relations in the area of sport, fostering agreements with 14 NOCs. These agreements, intended to peace, and promoting mutual understanding. deepen the bonds of friendship among those involved in • Sharing information related to the Olympic Movement. sport, encompass the following areas: • Promoting exchange between athletes and coaches from national sport federations. • Requiring systematic anti-doping activities. JOC Bilateral Partnership Agreements Cuban Olympic Committee British Olympic Association Signed in (25 September 2000) Signed in London (15 September 2005)

Austrian Olympic Committee Russian Olympic Committee Signed in Sydney (27 September 2000) Signed in Torino (9 February 2006)

United States Olympic Committee Italian National Olympic Committee Signed in Salt Lake City (5 February 2002) Signed in Torino (13 February 2004)

German Olympic Sports Confederation Canadian Olympic Committee Signed in Nuremburg (2 November 2002) Signed in Tokyo (16 August 2006)

Chinese Olympic Committee National Olympic Committee of Thailand Signed in Tokyo (1 April 2003) Signed in (4 December 2006)

Lithuanian National Olympic Committee Swedish Olympic Committee Signed in Tokyo (14 April 2004) Signed in Osaka (1 September 2007)

Korean Olympic Committee Olympic Council of Ireland Signed in Athens (25 August 2004) Signed in Dublin (13 February 2008)

20 Japanese Delegation Participation at the Olympic Games The Games of the Olympiad NOCs Japanese Delegation Medals Earned No. Year City Events Competitors Present Athletes Officials Total Sports Gold Silver Bronze 1 1896 Athens 43 14 241 – – – – – – – 2 1900 95 24 997 – – – – – – – 3 1904 Saint Louis 91 12 651 – – – – – – – 4 1908 London 110 22 2,008 – – – – – – – 5 1912 Stockholm 102 28 2,407 2 2 4 1 0 0 0 6 1916 Not celebrated 7 1920 Antwerp 154 29 2,622 15 3 18 3 0 2 0 8 1924 Paris 126 44 3,088 19 9 28 4 0 0 1 9 1928 Amsterdam 109 46 2,883 43 13 56 6 2 2 1 10 1932 Los Angeles 117 37 1,334 131 61 192 9 7 7 4 11 1936 129 49 3,963 179 70 249 12 6 4 10 12 1940 Not celebrated 13 1944 Not celebrated 14 1948 London 136 59 4,104 – – – – – – – 15 1952 149 69 4,955 72 31 103 12 1 6 2 16 1956 Melbourne 145 67 3,155 117 45 162 12 4 10 5 ☆Stockholm 629 159 2 3 5 1 0 0 0 17 1960 Rome 150 83 5,338 167 52 219 16 4 7 7 18 1964 Tokyo 163 93 5,152 355 82 437 20 16 5 8 19 1968 Mexico 172 112 5,516 183 32 215 16 11 7 7 20 1972 Munich 195 121 7,234 182 37 219 19 13 8 8 21 1976 Montreal 198 92 6,084 213 55 268 19 9 6 10 22 1980 Moscow 203 80 5,179 – – – – – – – 23 1984 Los Angeles 221 140 6,829 231 77 308 18 10 8 14 24 1988 Seoul 237 159 8,397 259 78 337 20 4 3 7 25 1992 Barcelona 257 169 9,364 263 114 377 21 3 8 11 26 1996 Atlanta 271 197 10,318 310 189 499 23 3 6 5 27 2000 Sydney 300 200 10,651 268 171 439 24 5 8 5 28 2004 Athens 301 202 10,625 312 201 513 26 16 9 12 29 2008 Beijing 302 204 10,965 339 237 576 26 9 6 10 30 2012 London 31 2016 Rio de Janeiro TOTAL 134,219 3,662 1,562 5,224 123 112 127 ☆Equestrian only The Olympic Winter Games NOCs Japanese Delegation Medals Earned No. Year City Events Competitors Present Athletes Officials Total Sports Gold Silver Bronze 1 1924 Chamonix 16 16 258 – – – – – – – 2 1928 Saint-Moritz 14 25 464 6 1 7 1 0 0 0 3 1932 Lake Placid 14 17 252 17 5 22 2 0 0 0 4 1936 Garmisch-Partenkirchen 17 28 646 34 14 48 3 0 0 0 5 1948 Saint-Moritz 22 28 669 – – – – – – – 6 1952 22 30 694 13 5 18 2 0 0 0 7 1956 Cortina d'Ampezzo 2432 821 10 7 17 2 0 1 0 8 1960 Squaw Valley 27 30 665 41 11 52 3 0 0 0 9 1964 Innsbruck 34 36 1,091 48 13 61 4 0 0 0 10 1968 Grenoble 35 37 1,158 62 16 78 4 0 0 0 11 1972 Sapporo 35 35 1,006 90 20 110 6 1 1 1 12 1976 Innsbruck 37 37 1,123 57 15 72 6 0 0 0 13 1980 Lake Placid 38 37 1,072 50 23 73 6 0 1 0 14 1984 Sarajevo 39 49 1,272 39 30 69 5 0 1 0 15 1988 Calgary 46 57 1,423 48 33 81 5 0 0 1 16 1992 Albertville 57 64 1,801 63 42 105 5 1 2 4 17 1994 Lillehammer 61 67 1,737 65 45 110 5 1 2 2 18 1998 Nagano 68 72 2,176 166 147 313 7 5 1 4 19 2002 Salt Lake City 78 77 2,399 109 109 218 6 0 1 1 20 2006 Torino 84 80 2,508 112 126 238 6 1 0 0 21 2010 Vancouver 86 22 2014 Sochi TOTAL 23,235 1,030 662 1,692 9 10 13

21 JOC Marketing Activities

JOC Partnership JOC A Strong Partnership JOC Partner JOC Activities • Various JOC rights and opportunities • Support JOC ideals and objectives • Expertise and technology • Promote the Olympic Movement • Use rights obtained from the JOC • Provision of products and services for Japanese delegations • Athlete high-performance programs • Understand and support JOC activities • Participation in the Olympic Movement • Send delegations to international • Financial contributions multi-sport competitions

How Financial Contributions are Used • To support athlete high-performance programs for JOC-affiliated sports federations, the JOC Gold Plan, and international sport exchange. • To promote Olympism through various Olympic Movement programs. • To nurture top athletes, providing high performance support from the junior level, and provide support for their post-competition careers.

Advance the Cause of Sport in Japan through Further International Goodwill and the Olympic Movement World Peace through Sport

performance. JOC Marketing Objectives The financial and other support received from its partners enables the JOC JOC marketing objectives are based on the Japanese delegations to international multi- to conduct marketing activities to promote JOC ideal of promoting the prosperity of sport competitions, promoting the Olympic the Japanese delegation and the Olympic mankind, the elevation of culture and the Movement, and improving athlete high Movement in Japan. eternal burning of the flame of world peace through the Olympic Games. The JOC seeks to realize this ideal by sending JOC Marketing Program

The JOC conducts various types of market- Olympic Movement as the top-level sup- ing programs in Japan, including sponsor- porters of Japanese sport obtain addi- Olympic Family ship and licensing programs. The main tional rights as JOC Gold Partners. programs include: 2) JOC Licensing Program 1) The 2009-2012 JOC Partnership This merchandising program grants the JOC Program use of JOC marks on contracted prod- Gold Partners Adopting the multi-tier sponsorship ucts sold in Japan. structure now standard in marketing JOC Official Partners programs worldwide, the JOC 3) Other Programs Partnership Program consists of JOC Additional sponsorship and licensing Gold Partners and JOC Official Partners. programs in Japan related to the JOC Official Partners form the bedrock of Olympic Games and other international Olympic Family companies in Japan. multi-sport competitions. Sponsors wishing to further pursue the

JOC Partnership Program

The JOC authorizes contributing sponsor • Composite Emblem • Official Supporting Mark corporations to use JOC marks, official des- ignations, athlete images, footage of the Japanese Olympic Delegation, and other intellectual property owned or controlled by LOGO the JOC (see below). These corporate spon- JOC sors support the JOC and the Japanese GOLD PARTNER Olympic delegation and help promote the (Product Category) Olympic Movement in Japan.

22 Recognition Main Rights of JOC Gold Partners 5) Rights related to JOC Hospitality Packages 1) Rights Related to the JOC and the 8. Priority merchandising in the con- • Provision of Olympic Games tickets Japanese Delegation tracted category. 6) Rights related to JOC Partner Services 1. Use of official designations. 2) Rights related to JOC Symbol Athletes 7) Rights related to JOC Joint Business 2. Use of JOC marks. 3) Rights related to JOC Partner Tie-ups Development Programs 3. Use of Olympic-related materials. 4) Rights related to JOC Partner 4. Use of Japanese Olympic delegation official support mark. 5. Priority use of Japanese Olympic dele- About the Use of JOC Marks gation official support song in com- mercials. Permission from the JOC is required to use competition. Commercial use, in particular, 6. Supplier rights for products and serv- properties such as JOC marks, athlete is limited to those who participate in JOC ices in the contracted category. images controlled by the JOC, and any marketing programs. Please contact the 7. Use of premiums in the contracted marks, footage or images from the Olympic JOC in advance if interested in using any of category. Games or other international multi-sport these properties. JOC Gold Partners Company Product / Service Category ASAHI BREWERIES,LTD. Beer, beer taste drinks and low-alcohol drinks including wine and chuhai NTT DOCOMO, INC. Mobile network services (wireless communication services) Tokio Marine Holdings, Inc. Insurance TOYOTA MOTOR CORPORATION Automobiles (except motorcycles, minicars and large buses) Nippon Life Insurance Company Insurance Yahoo Japan Corporation Internet search engine (except wireless communication) AJINOMOTO CO., INC. Nutritional supplements (powder, tablets), flavored seasoning, salty seasoning, Chinese seasoning, stock, sweetners, soup (solid, powder, except miso soup)

JOC Official Partners Company Product / Service Category Mizuno Corporation Sporting products DESCENTE, LTD. Sporting products ASICS Corporation Sporting products Konami Sports & Life Co., Ltd. Sport clubs and related management KUBOTA CORPORATION Agricultual machinery, agricultural related products and construction machinery EH Inc. Kimonos, jewelry and bedding MARUDAI FOOD CO., LTD. Processed meat products Japan Airlines Corporation Air transportation services All Nippon Airways Co., Ltd. Air transportation services LOTTE Co., Ltd., Confectionaries and frozen sweets The Nisshin OilliO Group, Ltd. Cooking oil related products TBC GROUP CO., LTD. Beauty treatment clinic services The Yomiuri Shimbun Newspapers YAMATO HOLDINGS CO.,LTD. Baggage transportation services National Federation National farm and livestock products of Agricultual Co-operative Associations NISSIN FOODS HOLDINGS CO., LTD. Noodles Construction, sales, enlargement and reconstruction Daiwa House Industry Co., Ltd. of houses and multifamily housing (including apartments)

F2009 Income and Expenditures (1 April 2009 – 31 March 2010)

IncomeOther Expenditures Corporate Taxes ($680,000) ($2,916,000) Contributions 0.7% Administrative Costs 3.0% ($11,053,000) ($6,822,000) 11.7% 7.1% Subsidies ($28,911,000) Dues 30.7% ($15,410,000) 16.4% $94,236,000 $96,243,000

Activities Activities ($38,182,000) ($86,506,000) 40.5% 89.9%

23