Sponsor Activation to Be Integrated in PRC Soccer Clinic at Aloha Stadium 1
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PARTNERSHIP BENEFITS SHEETS THE VISION The Vision ① Develop a professional event that the local community can be proud of and serves the local community (2018) ② Build a partnership between USA and Japan to collaborate, and transform Hawaii as a global soccer destination and help companies to expand their businesses (2019) ③ Expand the platform into the Pacific Rim in order to become one of the best international soccer competitions, which will help develop the quality of play in relatively new leagues of the region (2020 and following years) THE VISION Build an attractive property of choice, by emerging the potential value of the Pacific Rim region The vision of Pacific Rim Cup is to build an attractive property of choice, by emerging the potential value of the Pacific Rim region. For this vision, we do develop a global alliance that represents the Pacific Rim region, develop the most attractive annual soccer event in Hawai’i, that is welcomed by the local community, and increase the value and quality of PRC. THE MISSION ① Develop a global alliance that represents the Pacific Rim region ② Develop the most attractive annual soccer event in Hawai’i, that is welcomed by the local community ③ Increase the value and quality of PRC THE VALUE - Valuable impact on the community - Practice over theory - Self-sufficiency - Build Global and long-lasting alliances - Social conscience spirit PRC seeks to consolidate strategic relationships with partners with whom it would share a long-term vision and develop synergies to allow the achievement of own and common objectives PRC as a platform Provision of the most appropriate club assets to contribute to the achievement of objectives Business vision Understanding of the Partner's business, as well as the communication and / or business objectives they pursue Measurable objectives Agreement between both parties for the use of methodologies that monitor performance and value the ROO (Return On Objectives) Asset optimisation Proactivity in the recommendation of actions focused on the use of assets and the optimisation of results THE STORY The Story PAN PACIFIC & HAWAIIAN ISLANDS INVITATIONAL Clubs from Asia, North and Central America the Caribbean, and Oceania have been part of these tournaments Pan-Pacific Championship 2008 Pan-Pacific Championship 2009 Hawaiian Islands Invitational 2012 Champion: Gamba Osaka Champion: Swong Blue Wings Champion: Busan I’Park Total Total Attendance Attendance 38,215 17,461 (2-Days) (2-Days) Clubs Clubs Clubs Gamba Osaka (2008 Asian Champion) Oita Trinita (200 J.League Cup Champion) Yokohama FC LA Galaxy (2007 SuperLiga Runner Up) LA Galaxy Colorado Rapids Houston Dynamo (2007 MLS Champion) Swong Blue Wings Melbourne FC Sydney FC (2006 A-League Champion) Shandong Luneng Taishan F.C. Busan I’Park PACIFIC RIM CUP 2018 Name Pacific Rim Cup 2018 powered by Under Armour Broadcast Ariake Broad Casting (OTT) Promoter Blue United Corporation (USA) Format Knock Out Format – 4 clubs Title Sponsor DOME Corporation Dates Feb. 8, 2018 (Thu) Semi-Finals 2 Games Sponsors Hawaii Tourism Authority (HTA), Feb. 10, 2018 (Sat) 3rd Place/Final 2 Games Ritsumeikan Asia Pacific University (APU), Venue Aloha Stadium - Capacity 50,000 Prospect Co.,Ltd. Champion Hokkaido Consadole Sapporo Hyatt Regency Waikiki Beach Resort and Spa Events Keiki Free Soccer clinic Diamond head co.,Ltd. Total Star Advertiser Attendance 11,659 Menehune Water (2-Days) Hokkaido Consadole Sapporo VanCouver WhiteCaps FC EST:1935 EST:1974 League:J-League 1st Division League:MLS Actively attaining national representatives from Asia Canadian Championship 2013: Lê Công Vinh (Vietnam International) 2015:Champion 2015: Irfan Haarys Bachdim (Indonesia International) 2016:2nd Place 2017: Chanathip Songkrasin (Thai International) Iwaki FC Columbus Crew SC EST:2012 EST:1994 League:TOHOKU Member-of-Society Soccer League League:MLS 2nd Division south MLS/Play off June 21th, 2018 2008:Champion Achieved the brilliant feat of a J1 league team, 2015:2nd Place Hokkaido Consadole Sapporo, in 2017 Emperor's Cup Featured Player:Federico Higuain(FW/#10) ※Brother of Gonzalo Higuain (Juventus) PACIFIC RIM CUP 2019 Overview Name Pacific Rim Cup 2019 powered by Under Armour Venue Aloha Stadium - Capacity 50,000 Promoter Blue United Corporation (USA) Events Keiki Free Soccer clinic & Title Sponsor DOME Corporation Hawaii All Stars vs. Fukushima Prefecture Sponsors Sun Noodle, Outrigger Hotels and Resorts, U-17 Selection Game Broadcast Ariake Broad Casting (OTT) Forecast Format Knock Out Format – 4 clubs +20,000 (2-Days | Dates Feb. 8, 2019 (Fri) Semi-Finals 2 Games 4-games) Feb. 10, 2019 (Sun) 3rd Place/Final 2 Games V-Varen Nagasaki VanCouver WhiteCaps FC EST:2005 EST:1974 League:2018 - J1 League, 2019 – J2 League League:MLS Fought at J1 League in 2018 season. Canadian Championship From next season, Makoto Teguramori, 2015:Champion former U23 National Team Head Coach will 2018:2nd Place manage this team. Iwaki FC Columbus Crew SC EST:2012 EST:2004 League:TOHOKU Member-of-Society Soccer League League:MLS 1st Division MLS/Play off June 21th, 2018 2009:MLS Cup Champion Achieved the brilliant feat of a J1 league team, 2013:MLS Cup 2nd Place Hokkaido Consadole Sapporo, in 2017 Emperor's Cup WHY SOCCER? Why Soccer? #1 26.5 25 #4 million million Participating US TV viewers of the Americans watched the Most watched sport on USA, Canada and Mexico sport in the US 2014 World Cup Final Women’s World Cup final TV in the US, being will host the 2026 FIFA between Germany and in 2015 (Source: Forbes). close to match base- World Cup, which could Argentina —more than ball’s popularity (#3) generate more than $5 watched the Rose Bowl and above ice Hockey, billion in economic (24.04 million), the NCAA auto racing, tennis and activity, including sup- men's college basketball golf (Source: Gallup porting 40,000 jobs and championship (23.99 Poll Social Series). more than $1 billion in million) or the Winter incremental worker Olympics closing cere- earnings across North mony (21.4 million). America (Source: The (Source: The Washing- Boston Consulting Group ton Post). (BCG). WHY THE PRC? Why The PRC? Best International Sporting Event of the Year by Asia's Sports Industry Award & Conference (SPIA ASIA) Top 10 of Best International Sporting Event of the Year in Asia, among the F-1 Australian Grand Prix and the World Golf Championships-HSBC Champions - PGA Tour in China. Only Major League competition in the State of Hawaii There’s no other NFL, NBA, MLB, NHL nor MLS competition in Hawaii 2 of the Top 10 pro sports league by revenue MLS and J.League are both on the top 10 of this list, among the NBA, NHL, MLB, La Liga, Premier League, etc. Millennial league for a millennial audience MLS and J.League are considered young leagues, since they were founded in 1993 and 1992 respectively. This is attracting a much younger generation than the typical soccer fan base. Social Responsibility PRC's main goal is to give back to the Hawaiian community through fundraising initiatives, teaching values through soccer, etc. THE VENUE The Venue Aloha Stadium is the largest stadium in the state of Hawaii (50,000 seats). Home to the University of Hawaii Rainbow Warriors football team (Mountain West Conference, NCAA Division I FBS). Home to the National Football League's Pro Bowl from 1980 through 2016 (except in 2010 and 2015). Hosts numerous large concerts and events (Michael Jackson, Chainsmokers, Bruno Mars, etc.) FAN PROFILE (Source: MLS) Fan Profile Age Gender Status Education Family status 23% 63% 51% 68% 32% Between 18-29 Males Married College Educated Are parents of children year-old With A Bachelors living at home Degree Or Higher 34% 37% 31% Between 30-44 Females Single year-old 2018 GLOBAL REACH +80K ONLINE STREAMING VIEWERS IN 28 COUNTRIES (4 GAMES COMBINED) Columbus Crew SC Airake Broad Casting Vancouver Whitecaps FC Facebook channel Facebook channel CREATING CUSTOM PARTNERSHIPS Creating Custom Partnerships PRC OFFERS SOLUTIONS TO AMPLIFY PARTNER BRANDS, DRIVE REVENUE AND RETENTION, AND INCREASE CUSTOMER LOYALTY Every single partnership is customized to help achieve partner goals We will work together to design unique and innovative programs that highlight your brand and achieve you business objectives Pacific Rim Cup 2019 Partnership benefits Pacific Rim Cup 2019 powered by Under Armour Sponsor Rights (for all 4 games) 1 Tournament Partner Designation 6 Field Boards (static) Official Partner of the Tournament Different type of field boards (3 feet x 9 feet) Right to exclusively use the tournament name in from regular soccer events communication of the brand globally with sponsor’s – posted by Velcro – “A-Frames” category exclusively 2 Logo Exposure on All Local Advertising 7 In Stadium Promotion - Jumbotron Sponsor Logo to be incorporated OO seconds x 3 times/match 2times pre-match, 1 time/half time in all local advertising 3 Tournament Official Backdrop 8 Onsite Activation Sponsor/Brand logo in the Rights to set up product exhibit/sampling tournament official backdrop area inside the stadium concourse* 4 Official Website/SNS 9 VIP Hospitality Rights to have your logo exposure on 3 seats in VIP Hospitality suite at Aloha Stadium for Sponsor and its guests on game day - with food and drinks (limited number of suites) Pacific Rim Cup official website and SNS Category 1 Tickets – 50/event day General Admission Tickets – 200/event day 5 Integration in PRC Soccer Clinic 10 5 Official Balls signed by the teams Sponsor activation to be integrated in PRC Soccer Clinic at Aloha Stadium 1 Tournament Partner Designation Official Partner of the Tournament Right to exclusively use the tournament name in communication of your brand globally as Official Sponsor. Press release announcing the partnership to be sent to more than 150 media, in the US and Japan.