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Fast Pack June 17, 1996 TOP OF THE WEEK / 4

All four for kids -TV quota With FCC Commissioner Rachelle Chong circulating a plan to establish a kids -TV "safe harbor," all four commissioners seem to support a three -hour standard for children's programing. Chong previously opposed any quantitative standard. The issue may be settled before next month's summit at the White House. /4 Stations claim kids hours are met Accenting to the first batch of TV- station license renewals, stations easily would meet a proposed standard that they air at least three hours a week of children's educational programing. Stations claim to air about four hours a week. / 10 Eight of the top 10 markets Seagram bellies up to broadcasting Ending the liquor industry's 48 -year volun- last week picked up 'Sister, for off-net runs. / 14 tary ban on broadcast advertising, Seagram last week began running whiskey ads on KRIS -TV Corpus Christi, Tex. Congress responded by proposing a formal ban on hard -liquor advertising on TV and radio. / 11 Court overturns indecency rule A federal appeals court says congressional efforts to regulate speech on the Inter- net are unconstitutional. A sponsor of the Communications Decency Act says the court was intimidated by the Internet's complexity. / 20

COVER STORY CABLE /57 Opening eyes to Make way for more sports ESPN and Thrner will marketing "You need to be duking it out to see if there's room for two more cable market it to make sure that they sports networks. ESPN plans to launch its third such net- come." So says Chris Moseley, work this fall, a month before the joint venture of Time Promax's first chairman from a Warner's Sports Illustrated and Turner Broadcasting. 57 cable network. Her goal is to con- / vince companies that promotion A &E gives life to and marketing are an integral Biography Channel part of success, not just a budget A &E's new Biography Chan- item to be adjusted each quarter. nel will feature episodes from On the cover, Moseley tours Dis- the daily series along with as- covery Channel's pavilion in Atlanta, site of the upcom- yet- unnamed programing. The ing Olympic games. Cover photo by Barry Shapiro /26 channel is to debut in 1997. Several other brand extensions Promaxers TV's top supplier of network gather are being tied to the popular YrIL p!eyoh coverage scored prime time fare, Warner hig this year, with Fox, ESPN Bros., will use "show inva- series. 58 sion" to plug its two new talk shows two new sit- / and the regional Sunshine and Network ne. fing ratings coms. The New World/NBC joint venture, Access Holly- Telemedi increases over 1995. i 59 wood, will be heavily cross -promoted on the network. Here's an advance look at these and other major syndi- Cashing in on Internet Computer heavyweights cators' marketing strategies to be unveiled this week at Microsoft and IBM will open shopping spots on the Inter- the Promax & BDA conference. / 38 net. But one research group says retailing on the Internet will get big only with dramatic changes in consumer behav- BROADCASTING / 47 ior and online demographics. / 64 'Rosie' rocks competition Broadcasters are opti- TECHNOLOGY ! 67 mistic that The Rosie O'Donnell Show will draw people back to daytime. The talk/variety show's debut last Mon- CNN/SI teams with Quantel CNN/SI will use day posted the highest first -day numbers for any talk show Quantel Clipbox video file servers and accompanying non- so far this decade. / 47 linear editors to record news feeds, edit clips and play segments to air. The choice by the Time Warner/Turner joint Westinghouse splitting Westinghouse Chairman venture represents a hefty financial commitment. / 67 Michael Jordan wants to split the company's CBS broadcasting unit from the industrial unit. Wall Street reacted Changing Hands 52 Datebook 84 In Brief 88 positively to the news, after initially having difficulty in Classified 71 Editorials 90 Network Ratings 50 evaluating the giant company as a whole. / 47 Closed Circuit 16 Fates & Fortunes 86 Washington Watch..23 Broadcasting & Cable June 171996 3

www.americanradiohistory.com It's unanimous Quello, Chong lend support to three -hour kids -TV guideline; rules may be settled in time for Clinton's July summit with broadcasters

By Chris McConnell hours as the level that would insure ed that the rest of the application met license renewal. FCC requirements. The FCC commissioners may set- FCC Commissioner Susan Ness long A total in the two -to-three-hour range tle the issue of children's TV has advocated establishing a children's would win two points. Broadcasters quantity before next month's TV safe harbor, and chairman Reed could still win a third point from alter- White House summit. Hundt has said that he would support nate efforts, such as underwriting educa- While President tional programing or Clinton last week airing public service was inviting broad- announcements. casters to Washing- Broadcasters airing ton next month to between 30 minutes discuss children's and two hours per programing, the week would win one commissioners point. They, too, appeared to be near- could make a case ing a decision that for securing the could take the issue remaining two of setting a three - L -R: FCC Chairman Reed Hundt and commissioners Susan Ness. James Quello points, but that hour standard off and Rachelle Chong. Still to be resolved: how much leeway to allow broadcasters could be approved the agenda for the airing fewer than three weekly hours. only by the full planned summit. such a plan. Commissioner James Quel- commission, rather than the Mass Media At week's end, all four commission- lo said last week that he likely would Bureau staff. ers seemed to support establishing a sign off on a three -hour processing The Chong plan would place an three -hour guideline for processing guideline. automatic sanction on broadcasters license -renewal applications. Under Chong's new plan, broadcast- falling beneath the 30- minutes -per- Commissioner Rachelle Chong - ers would receive points on their week mark. previously an opponent of any quanti- license -renewal applications for the "This gives the chairman and Com- tative standard -was circulating a new amount of children's programing aired. missioner Ness their quantitative plan to a establish a children's TV A total three weekly hours would win approach, while giving me the flexibility "safe harbor" that would set three three points, insuring a renewal provid- that I think is required by the [Children's Annenberg to grade kids shows The Annenberg School for Communication at the Uni- Jamieson says the school hopes its evaluations will versity of Pennsylvania plans to begin evaluating chil- draw attention to the high -quality shows: Its very hard dren's educational programing each year. to get audiences." Future reports will cover seven days The school today (June 17) is releasing a pilot study of programing rather than three, she says. An advisory that it hopes will serve as the model for an annual report board also will be assembled to oversee the school's card on the quality of children's TV fare. "We are attempt- research. ing to look in general at what is available," says Kathleen FCC Chairman Reed Hundt welcomed the project. Hall Jamieson. dean of the Annenberg School. Hundt has said that an independent review of educa- The study. based on three days of television, lists 84 tional shows will assist the FCC in tallying the amount of programs receiving a "high quality" score in the school's such programing aired by broadcasters. Although he analysis. The scores are based on a combination of two has pushed for a quantitative standard in regard to that measures: a calculation of the positive and negative ele- programing. Hundt has said that any content evaluation ments in a program, and a subjective evaluation of should come from outside the government. "We're not whether viewers would want their child to watch the show. social scientists here," he said last week. The positive "quality contributors" that researchers The initial Annenberg review ranked 38.5% of the 366 looked for included pro -social lessons, diversity of char- shows viewed in the high -quality category, 24.9% as acters and integration of the lesson with the story. moderate quality and 36.6% as low quality. -CM

4 June 17 1996 Broadcasting & Cable

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www.americanradiohistory.com op of the Wee TV] Act's language," Chong said. than "government edict," Quello last Clinton last week weighed in on the Commissioner James Quello, mean- week estimated that 50% or more of issue with his invitation to the industry to while, said he would likely -albeit reluc- the industry supports an optional three - attend a summit next month to discuss tantly-agree to a three -hour processing hour guideline. children's television: "I've been trying guideline: "I would probably concur. I Sources voiced hopes that the com- to get the FCC for a year to just say that don't want to hold this thing up." missioners will approve a kids -TV plan three hours a week ought to be devoted Quello last month unveiled a plan to well before next month's planned to children's educational programing by establish a renewal standard based on meeting at the White House. If they every network." the average amount of children's edu- don't, broadcasters will face continued Broadcasters said they would be cational programing aired by broad- pressure to ante up a three -hour pledge. glad to talk about it, but predicted that casters. Hundt and Ness have insisted "As long as the industry continues to election -year politics and the specter of on specifying three hours rather than resist, the President and Vice President regulation may hinder any "voluntary" relying on an industry average. will bring their office's] to bear on the efforts to satisfy the administration's While insisting that any number issue," said Greg Simon, Vice President call for three weekly hours of chil- must come from the industry rather Gore's chief domestic policy adviser. dren's TV if the FCC has not voted on Birds of a feather Old friends, Gore and Hundt, think alike when it comes to kids TV When Vice President Al Gore flew to the National Fields says. Association of Broadcasters annual convention in Las Fields has even raised questions during private Vegas in April, he gave his old high -school buddy meetings with Hundt about the influence of the Clinton FCC Chairman Reed Hundt a ride. administration on the FCC's policies. Hundt "has been During the flight on Air Force 2, Hundt and Gore responsive" is all Fields would say about the discus- discussed the speech the Vice President would make sions. urging broadcasters to air at least three hours of chil- Some industry lobbyists have complained that the dren's educational TV. Gore spoke to broadcasters in Republican Congress has not been aggressive the morning; Hundt made the same points in his enough in its efforts to preserve the independence of speech that afternoon. the FCC. Broadcasters point to the April 16 one -two punch as When former commissioner Andrew Barrett's term a good example of the well- coordinated policy by the expired last year, the administration did not tread lightly.

White House and the FCC when it comes to children's "They basically told me that had I given the vote on chil- television. The FCC "is the closest to the White House dren's, I could have been reappointed," says Barrett, who

and the most political FCC that I have ever seen," is a Republican. But he is quick to defend Hundt's inde- says one industry observer who has followed the pendence. "If Al Gore believes something and Reed commission for more than 20 years. Hundt believes something, it does not mean it comes

Another industry lobbyist says Hundt's role as a from Al Gore. I think what you have here are two individ- vocal advocate for both educational programing and uals cut from the same cloth." the V -chip has played an important part in preparing "The idea that we have a well -coordinated policy is flat- the foundation for President Clinton's claim to the tering. That is not the usual complaint," says Greg Simon, family -values mantle in the upcoming election. Gore's chief domestic policy adviser. "Gore has been a But children's television and the V -chip are just two vocal proponent of children's television for 20 years," he of several issues on which Hundt and the White says. Since taking office three years ago, Hundt has House have found common ground. Others include made no secret of his own fervent support for mandatory Hundt's stand in favor of efforts to lower cable rates requirements for educational TV, Simon says. and to give free airtime to presidential candidates. "Horsefeathers," replies Hundt when asked if he is One industry insider went so far as to seek a legal too close to the White House, as broadcasters claim. opinion to determine if there is anything improper about "There is no mystery," he says. The Clinton adminis- the relationship between the Clinton administration the tration's "position has been open and obvious for sev- FCC when it comes to children's TV. The answer came eral years," Hundt says, adding that he too has a long back negative. "At least if you look at the fine points of public record of support for the three -hour minimum the law, it's not illegal," the insider says. requirement. Some members of Congress also have taken notice That does not mean that Hundt does not proudly of the relationship between Hundt and Gore, friends acknowledge his "very personal" relationship with since 1961 when they attended a Washington prep Gore, which includes a "deep understanding" of the school together. "Chairman Hundt takes a great deal Vice President's "concerns." of direction from the White House and most of that is Hundt also attended Yale Law School with Presi- in the direction of social engineering," says House dent Clinton and claims to be the only person to have Telecommunications Subcommittee Chairman Jack made contributions to both Clinton's and Gore's first Fields (R- Tex.). "The White House wants to use the campaigns for public office. "So," says Hundt, "they FCC for policies it cannot pass through Congress," should hire strangers for this job ?" -CS

6 June 17 1996 Broadcasting & Cable

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www.americanradiohistory.com Top of the Week a standard by then. new law with which the industry was Broadcasters last week still were "This is not going to be like vio- trying to comply. seeking to develop a consensus on the lence," said one industry source. "The "The outcome will be more favor- issue, although several said the industry White House may be misjudging this able for America's viewers, including has not coalesced around any plan. NAB summit," said another. Broadcasters children, if any agreement reached is board members plan to discuss the issue drew a distinction between this and both voluntary and bipartisan," CBS at their meeting June 23 -24. "It's going February's V -chip meeting, which President Peter Lund said in a state- to be a heated battle," said Ralph Gab- they said took place in the wake of a ment. bard, NAB TV Board chairman.

programing they claim ultimately Hill depend on what the FCC accepts as edu- TV license renewal '96 cational or informational. All the stations offered programs Applications show stations claim to average that were not educational or informational in any academic sense, but rein- four hours of programing a week force positive social values. For By Harry A. Jessell and station applications.. instance, WVAH -TV Charleston, W.Va., Jessica Sandin The greater part of most applica- thought it should get credit for the ani- tions-some of which are several inch- mated Happy Ness, Secret of the Loch. The first batch of TV stations now es thick -is devoted to detailing what "When an underwater volcano threat- bidding for license renewal at the the stations have done to serve the edu- ens to explode Happy Land," says the FCC claim to be airing about four cational and informational needs of station's synopsis of one episode, "the hours a week of children's educational children and thus comply with the 1990 McJoys and the Happy News...wind up programing. Children's Television Act. in New York City, where Happy Loch Stations in Maryland, Virginia, West With FCC Chairman Reed Hundt sets about her new mission to 'spread Virginia and Washington, D.C., sub- supplying the impetus, the FCC is happiness' to the rest of the world." mitted their applications on June 3, but nearing agreement on a rule that would And all network affiliates claimed the filings were not available publicly require stations to air at least three shows of general interest on the prime until last Wednesday. hours a week of children's educational time schedules that they felt had educa- The Baltimore stations claimed an programing to insure renewal. tional merit for kids. CBS affiliates average of 4.13 hours per week (see Last week's filings suggest that most cited Dr. Quinn, Medicine Woman and chart). And that average seemed to stations easily will meet the standard. Touched by an Angel. Some ABC affil- hold for a sampling of a dozen other But whether they get credit for all the iates listed episodes of Roseanne. Tallying kids time in Baltimore

Station /ch.: WMAR -TV/2 Owner: Scripps Howard Station /ch.: WJZ-TV/1 3 Owner: Westinghouse Affiliation: ABC Average hours /week: 4.54 Affiliation: CBS Average hours /week: 5.5

Specific: News for Kids (weekly); Nick News (weekly); Sing Me a Song with Specific: Beakman's World (weekly seres); Out of the Blue (weekly): Jack Hanna's Belle (weekly); Fast Forward, three times per quarter); Winnie the Pooh (weekly) Animal Adventure (weekly): National Geographic's Really Wild Animals: CBS School - Free Willy (weekly); Fudge (weekly); ABC Weekend Special (weekly); ABC After - break Specials: Gladiators 2000 (weekly): It's Academic (weekly) school Special; ABC's Wide World of Sports for Kids) General: Here Comes Peter Cotton Tail: Dr. Quinn, Medicine Woman: Touched by General: Boy Meets World: "Pink Flamingo Kid "; Family Matters: "Tips for a an Angel, Hallmark Hall of Fame "To Dance with the White Dog " (film): The World's Better Life "; Maybe This Time: "Acting Out "; Hangin' with Mr. Cooper: "Increase Most Dangerous Animals, Smithsonian Fantastic Journey: The Gulf War +5 the Peace;" "Coach Counsellor "; Step by Step: "Midnight Caller "; "The Centerville Ghost" (film); "Iron Will" (film); "The Sandlot" (film) 'stopped airing series March 2 Station/ch.: WBFF(TV) /45 Station /ch.: WHSW -TV /24 Owner: Sinclair Broadcast Owner: Silver King Station /ch.: WNUV /54 Station /ch.: WBAL -TV /11 Group Affiliation: HSN Owner: ABBY Owner: Hearst Affiliation: Fox Average hours /week: 3.0 Affiliation: UPN Affiliation: NBC Average hours /week: 4.25 Specific: Vegetable Soup I Average hours /week: 5.5 Average hours /week: 2.0* Specific: Take One (biweekly): Fox Cub - (weekly). Musical Encouters (week- house (weekday strip): Where on Earth is ly); Carrascolendes (weekly); New Specific: Bananas in Pajamas (30- Saved by the Bell (week- Specific: Carmen Sandiego? (weekly): Jelly Bean Zoo Revue (weekly, two back -to- min. weekday strip); Bill Nye, the Sci- ly): Hang Time (weekly): NBA Inside Jungle (weekly): Captain Planet (weekly) back airings): Kids Cafe (weekly) ence Guy (30 -min. weekly series); Stuff (weekly): California Dreams Blinky Bill (30 -min. weekday strip) (weekly)' 'Station listed other programs but did not specify whether they aired during first quarter 1996

Notes: Based on license renewal applications filed June 3, chart includes programing aired in first quarter on 1996 only. The "specific" programing is specifically designed to serve the educational needs of children; the "general" programing is general -interest programing that also serves the educational needs of children.

10 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com op of the Week Seagram bellies up to broadcasting Liquor company breaks tradition with commercial on Texas TV station; Representative Kennedy counters with bill to ban liquor ads on radio and TV

By Christopher Stern noted last week that the cigarette ban has not been tested in 25 years. During Ending a 48 -year voluntary ban by the intervening years the Supreme the liquor industry on broadcast Court has greatly expanded First advertising, Seagram last week Amendment protections for commer- began airing ads for its Crown Royal cial speech, said Hogan & Hartson's Canadian whiskey on KRIS -TV, NBC's Robert Corn- Revere. affiliate in Corpus Christi, Tex. Seagram's decision to advertise on It took Congress only three days to television comes one month after the respond with a proposal to ban adver- Supreme Court threw out a Rhode tisements of hard liquor on Island law that restricted print adver- The ad (frames shown Pub- tisements for liquor prices. television and radio. above and at left) will air lic interest groups, includ- on KRIS -Tv once each Seagram's decision to advertise on ing the Center for Science evening for a month. KRIS -TV is the culmination of an eight - in the Public Interest, also year campaign by T. Frank Smith Jr., attacked the ad campaign, Kennedy conceded last the station's owner and general manag- claiming that Jos. E. Sea- week that his proposal to er. He conducted his first experiment gram & Sons Inc. is doing restrict beer and wine with liquor advertising in 1988, when he nothing less than "declar- advertising did not have carried a six -week advertising campaign I ^a09-4r ing war on children." much chance of moving for local liquor stores -300 spots in all. At a- -time when broad forward, but that legisla- Although he aired the campaign in casters are busy fending off efforts by tion seeking only to maintain the status the middle of a local Baptist conven- Congress and the White House to make quo for hard liquor would have a better tion, Smith says, he received fewer TVmore "family- friendly," ABC, chance of success. "This is not the than 20 complaints. CBS, NBC and Fox were quick to same uphill battle," Kennedy said, The ads arre the result of long -term promise last week that they would not adding, "If we thought for a second that discussions with his local Seagram dis- carry hard -liquor ads on their networks we could get beer and wine included, tributor, Smith says. "Somebody had to or their owned-and -operated stations. believe me we would try." open the door, and I've done it." They said, however, there is nothing Kennedy said that the courts upheld Smith says a poll of 6,000 viewers, that they can do about the advertising a similar ban on cigarette advertising in more than 70% of KRIS -TV's audience, practices of their affiliates. 1971. But First Amendment lawyers does not object. That's not good enough for Repre- sentative Joseph Kennedy (D- Mass.). His bill, officially introduced as legisla- Station swaps highlight week in trading tion last Thursday, would ban all broad- Swaps between major broadcast groups dominated station -trading activity cast advertising for hard liquor. "The last week. Viacom Inc. and Hubbard Broadcasting Inc. discussed such a latest move by Seagram could open the deal, while Evergreen Media Corp. and Greater Media actually made one. airwaves to a flood of hard -liquor ads," Evergreen last Friday said it would swap its WKLB -FM Framingham /Bos- Kennedy said. The bill would not affect ton, Mass., for Greater Media's WEBR -FM Washington. Evergreen also beer and wine advertising. agreed to buy Greater Media's wwRC(AM) Washington for $22.5 million (all Even Television Bureau of Advertis- pending FCC approval). That would boost Evergreen's holdings to four ing President Ave Butensky finds fault radio stations in the nation's capital and leave it with six in Boston. with Seagram for breaking the self -im- Evergreen just closed on its purchase of WKLB -FM in May, paying $34 posed ban: "For a company to strike out million cash. Greater Media already owns the station's direct format com- on its own, I think that's wrong." petitor, WBCS -FM Boston, along with WMEX(AM) and WMJX -FM. Citing almost 50 years of self - Meanwhile last week, Viacom was negotiating with Hubbard to swap imposed restraint, the Distilled Spirits two TV stations in New York for one in Tampa/St. Petersburg, Fla., says Council of the U.S. said it was unfair to Robert Hubbard, president of Hubbard's TV group. ban hard liquor while the beer and wine Viacom would trade to Hubbard NBC affiliates wNYr(TV) Albany and WHEC- industries continue to advertise freely Tv Rochester, N.Y. , which are in markets 52 and 73, respectively. In on radio and television. Unlike the hard - exchange, Viacom would get Hubbard's wroG(Tv) Tampa, a UPN affiliate in liquor industry, the beer and wine indus- the 15th -largest market. "That's really where Viacom wants to be," one bro- tries have never abstained from broad- ker says. cast advertising. Kennedy also in- Viacom has an option to buy up to 50% of the United Paramount Net- troduced a bill last month that would work, and that network tie may be fueling the deal. "A station in a signifi- severely limit beer and wine advertising cant market means more to them," Hubbard says of Viacom. -EAR between 7 a.m. and 10 p.m.

Broadcasting & Cable June 171996 11

www.americanradiohistory.com THE #1 TALK DEBUT OF THE DECADE!

TIME HH RTG/ % GROWTH MARKT STATION PERIOD SHR VS. MAY '96

NEW YORK WABC 10:00am 5.0 / 20 +100% / +82% LOS ANGELES KNBC 3:OOpm 5.1 / 15 +76% / +67% SAN FRANCISCO KG() 3:OOpm 6.3 / 20 +142% / +122% BOSTON WCVB 10:00am 5.4 / 27 +46% / +29% WASHINGTON WJLA 10:00am 4.4 / 21 +120% / +91% DALLAS KDFW 4:00pm 5.7 / 14 +30% / +17% DETROIT WJBK 4:00pm 4.4 / 12 +42% / +50% ATLANTA WAGA 2:00pm 4.3 / 13 +115% / +86% HOUSTON KIRK 9:OOam 7.2 / 23 +64% / +35% CLEVELAND WJW 3:00pm 3.1 / 11 +24% / +38% MINNEAPOLIS KSTP 9:00am 3.3 / 15 +106% / +67% TAMPA WTVT 10:00am 5.3 / 18 +231%/-f-157% PHOENIX KSAZ 2:00pm 5.3 / 15 +430% / +275% PITTSBURGH KDKA 10:00am 5.0 / 19 +100% / +90% ST. LOUIS KTVI 11:00am 4.0 / 12 +233% / +140% SACRAMENTO KCRA 9:00am 5.9 / 23 +103% / +77% ORLANDO WCPX 3:00pm 5.3 / 14 +51% / +40% BALTIMORE WMAR 10:00am 5.3 / 22 +77% / +69% PORTLAND KATU 11:00am 3.3 / 15 +50% / +50% INDIANAPOLIS WRTV 10:00am 4.7 / 16 +114% / +78% HARTFORD WTNH 11:00am 6.0 / 21 +186% / +91% SAN DIEGO KUSI 10:00am 3.3 / 15 +32 % / +15% CINCINNATI WCPO 10:00am 7.3 / 32 +103% / +68% MILWAUKEE WITI 4:00pm 4.6 / 14 +48% / +75% KANSAS CITY KSHB 12:00pm 3.1 / 10 +210% / +150%

Source: NSI WRAP overnights 6/10/96 vs. May 96

www.americanradiohistory.com ROSY 'O'DONNELL' BOW Talker sets '90s record

By JENNY HONTZ

Warner Bros. Domestic Tele- vision Distribution's "The Rosie O'Donnell Show" premiered Monday to a 4.4 rating and 16 share in overnight markets - the first -day numbers for any highest Ros e O'Donnell and her new talker's first guest, George Clooney. talkshow in the 1990s. The show, featuring "ER" star The series is cleared on 166 sta- market, New York. The show was George Clooney as its first guest, tions covering 93% of the country; billed as a softer, celebrity-driven was the third- highest -rated talker 40% of stations air the show in the alternative to trash talk. of the day in the 34 overnight coveted early fringe period. "It was the perfect marriage of markets. Even so, the show built on its format and star," said Bill Carroll, It fell behind the 8.9/25 for lead -in in 26 of 34 overnight mar- VP-director of programming at King World's "Oprah," featur- ket., adding 19% to the lead -ins' Katz Television Group. "People appears to be ing guest Eddie Murphy, and the 3.7 average rating. "Rosie's" like the fact that she throughout the approachable, yet she's brushing 4.6/18 for Buena Vista Televi- numbers also grew duration of the hourlong show, an up against people they want to sion's "Live With Regis & Kath- indicator of whether the audience brush up against." ie Lee," which featured First will tune in again. Carroll adds that if the show Rodham Clinton. Lady Hillary The show, which aired live on continues to perform at its premiere talk, The queen of daytime the East Coast from Rockefeller level, it may become a leading can- to a higher 6/ "Oprah," premiered Center, also surpassed by 76% the didate for station upgrades in the 26 in September 1986. But 2.5 time period average in May markets where it airs in morning "Rosie" premiered to better num- sw:eps of this year and by 38% the slots. bers than staple talkers such as for this "Viewers were thirsting for "Regis & Kathie Lee" (4.3/13 in 3.2 time period average something different," said Scott 1988), Paramount Do- September Carlin, executive vice president of mestic Television's "Maury Pov- The premiere was WB Domestic TV Distribution. ich" (3.6/12 in September 1991) "It's so tough to get something to and Columbia TriStar Television boosted by an excellent break through in syndication. Yes- Distribution's "Ricki Lake" (2/7 lineup and terday's ratings far exceeded our in September 1993). station optimistic projections." " Rosie's" premiere was boost- lead -in numbers. A Kid Ro Production ed by an excellent station lineup in association with and lead-in numbers, as well as by its June date, when few shows are time last year. "Rosie" finished launched and many veterans are first in its time period in 13 over- airing reruns. night markets, including the No. I

TELEPICTURES ,1-.r.r t'--..

1996 Variety, Inc. Reprinted with permission.

www.americanradiohistory.com Top of the Week

within major ad categories. Ratings and content issues were raised Syndicated upfront by advertisers that reportedly spent about $50 million less on talk shows for next season, representing roughly a 22% drop in sales for the genre. hits $1.6 billion Multimedia Entertainment President Dick Coveny confirmed that Sally Jessy With less inventor' than last year, Raphael and Jerry Springer suffered market does Netter than predicted sales declines in the upfront, with Sally taking in about 7% fewer dollars than a By Steve McClellan year ago, while Springer took a 16% hit. Both shows are undergoing some fine - The syndication upfront market tuning to address the content issues, was wrapping up last week -and Coveny said, adding that the company's sellers say it was a lot healthier two new, less hard -edged talk shows, than they had expected, despite a dra- Pat Bullard and Crook & Chase, were matic softening for daytime talk shows. well received by advertisers. Overall, estimates are that syndicators Coveny and others also said that the wrote some $1.6 billion in upfront strong start last week for Rosie O'Don- business for next season. nell (see page 47) bodes well for the talk That's down about 10% from last market and could encourage advertisers year's upfront. Sellers stress, however, that have left the market to return. that they held back more time this year, Sellers and buyers reported modest selling just 75% of available inventory, cost- per -thousand price gains of 2% to Multimedia's 'Crook & Chase' was well compared with about 90% a year ago. received by advertisers in upfront sales. 5 %. "There were moderate decreases Syndicators are betting there will be to moderate increases depending on the strong demand for scatter units in the was a very healthy upfront," says Rich property," said Jon Mandel, Grey 1996 -97 season. The Advertiser Syndi- Goldfarb, ASTA chairman and senior Advertising senior vice president. cated Television Association predicts vice president of New World Sales and "We were very pleased," said Dan that total ad sales next season will reach Marketing. He cites the resilient econo- Cosgrove, president of advertising sales $2.1 billion, up 5% over this season. "It my and continued strong competition for Eyemark Entertainment. Sister, Sister' sold in eight of top 10 cities

By Cynthia Littleton York is considered impressive as the Fox and Tribune stations in those mar- paramount Domestic Television kets are also thought to have passed on closed deals last week in 13 mar- the show. kets, including eight of the top 10, At press time, Paramount was said to for off -network runs of the WB Net- still be evaluating offers in Los Ange- work's family sitcom, Sister, Sister. les, where the floor price is also The WB Network's 'Sister, Sister' was Financial terms were not disclosed, $65,000 per week. snapped up for off-net by UPN affiliates. but sources say Paramount got its ask- Sister, Sister has become the first ing price of $65,000 per week from series carried by the start-up WB and Philadelphia, Boston, Washington, Dal- Chris Craft's WWOR-TV New York, UPN networks to be sold in syndica- las, Atlanta, Houston and Miami. Com- while falling far short of its $40,000 tion, although the sitcom aired for petitors confirmed that the show was floor price in Chicago, where UPN more than a year on ABC before mov- offered to rival stations in those markets. affiliate WPWR -TV Chicago paid rough- ing to The WB last fall. Yet the bulk of Paramount is offering stations at ly $16,000 per week. the off-network buyers for the show, least 97 episodes of the sitcom on a

Station sources say the Chicago thus far, have been with UPN affiliates. cash -plus -barter basis for a 3 1 /4year price may have been driven down by a Paramount closed deals last week license term beginning in fall 1998. It lack of interest from Tribune's wGN -Tv with UPN owner Chris Craft's outlets in is asking for six minutes of barter time

and Fox O &O wn,D(Tv), both of which San Francisco and Phoenix, as well as per week, which works out to 1 1/2 are usually strong contenders for off- UPN affiliates KTVD(TV) Denver and minutes in two of the five runs permit- network offerings. Conversely, the wurt.(Tv) New Orleans. Other buyers ted each week and one minute in the weekly license fee commanded in New include Paramount -owned stations in remaining three runs.

14 June 171996 Broadcasting & Cable

www.americanradiohistory.com Top of the Weel NBC cable moves vex affiliates NBA postgame shows on CNBC, cross- promoted on NBC, don't sit well tit'ith stations

By Rich Brown ing his family to eat free every night." cable and new media. NBC had reason to celebrate last Some NBC affiliates were not happy

Wi Ii just four weeks to go before week as CNBC's first -ever postgame to see network anchor Tom Brokaw the launch of MSNBC, NBC's specials on June 7 and 9 boosted the filling in for CNN's Larry King oppo- broadcast affiliates are raising cable network's average viewership site NBC's Thursday night schedule a some concerns about the company's levels by 250% and 300 %, respective- few months ago. Affiliates also have growing cable and multimedia initia- ly, according to Nielsen Media voiced concern over promotions for tives. Research. But affiliates who were NBC's Web site during the network s Those concerns escalated last week counting on the NBA games to provide nightly newscast. with NBC's decision to telecast certain strong lead -ins to their local newscasts "There is a strong sense that NBC is NBA Finals postgame shows exclu- say they had less cause for celebration jumping the gun and breaking old sively on NBC -owned cable network over CNBC's ratings gains. taboos in a hurry, and one of them is CNBC. Particularly vexing to some "I certainly understand the network that you don't do day- and -date adver- NBC affiliates were promotions for the amortizing the value of their people," tising on your own air for a directly cable shows during the NBA game says Lew Colby, executive vice pres- competitive service," says Waterbury. coverage on NBC. ident, west -Tv Portland, Me. "How- Calls seeking comment from NBC "If you're inviting people to go to ever, the core business- broadcast- were not returned at press time. one of NBC's other channels, you are ing- should have some sort of isola- NBC plans to involve affiliates in its also inviting them to leave the affili- tion from that process. It's one thing soon- to -be- launched MSNBC network ate that they're watching -and that to amortize your talent and your stu- by inviting them to contribute stories doesn't play well to affiliates," says dios, but I would hate to see them and live coverage of breaking events Jim Waterbury, president and general amortizing the goodwill of their affil- and by filling a three -minute local manager, KwwL(TV) Cedar Rapids iates." hourly news window for the channel. (Waterloo), Iowa, and immediate past NBC affiliates say the brouhaha Affiliates say that just how much they chairman of the NBC affiliates board. over the NBA Finals postgame shows will benefit from the new channel will "It's like owning a restaurant with a is just the latest cause for concern as become clearer once the service is in partner and your partner keeps invit- the network expands its reach into full operation.

Rysher, NBC, Engel team for first-run 'USA High' and 'Soldier of Fortune Inc.' targeted for '97

By Cynthia Littleton in the new dereg- Ira Bernstein, Rysh- ulated environ- USAIHI G er's president of domestic Sher Entertainment has joined ment for the TV distribution, says USA forces with high -profile partners Big Three networks. NBC also is co- High is aimed at early on two first -run projects expect- producing an upcoming magazine fringe sitcom blocks on Fox, ed to launch in fall 1997. strip, Access Hollywood, with New UPN and WB affiliates. USA High is a teen comedy co -pro- World Entertainment. Soldier of Fortune Inc. duced with Peter Engel Productions NBC, Engel and Rysher have long- puts Rysher in business with and NBC Enterprises; the weekly standing business ties. Engel pro- the producer of such the- drama Soldier of Fortune Inc. is a joint duces the network's atrical blockbusters as venture with movie producer Jerry entire "TNBC" "Top Gun," "Beverly Bruckheimer. Saturday Hills Cop," "Crimson Tide" Rysher will handle domestic sales of morning and last week's box -office USA High, a half-hour strip about a mul- slate of teen comedies as part of a joint champ, "The Rock." ticultural group of teenagers attending venture with NBC Enterprises. Rysher The big- budget drama centers on the American School in Paris. NBC was formed in 1991 when chairman the exploits of a former Green Beret Enterprises will distribute the series Keith Samples bought the off-network whose attempt to lead a quiet life as a internationally. Production on a 75- rights to TNBC hit Saved by the Bell. hotel operator is interrupted when the episode order begins next month. Rysher also distributes the government hires him for a covert USA High marks NBC's second Engel/TNBC series California Dreams operation to save a kidnapped U.S. major foray into domestic syndication and two Saved by the Bell spin -offs. ambassador.

Broadcasting & Cable June 17 1996 15

www.americanradiohistory.com Top of the Week ABC talking to Tarsis; Cose WASHINGTON working on a few show ideas with Harry Shearer." offers Harbert Clinton orders up Sci -Fi USA Networks received a call from Karmazin staying put the White House on Friday morning Infinity Broadcasting Corp. Presi- new position (June 14) asking how it could dent Mel Karmazin quashed rumors receive the Sci -Fi Channel at both that he may name an additional chief executive to By Steve McClellan Camp David and 1600 Pennsylvania oversee West- Avenue. No problem, said USA. It wood One Inc. "It's just not true," just so happens that the White said Karmazin, who dually serves as ABC was expected to start formal Westwood One president and negotiations with Jamie Tarsis House on June 24 will be able to CEO. order the Sci -Fi Channel a "If I ever found somebody who was during the past weekend for the as part of new expanded a better CEO than I [am], I would post of ABC Entertainment president. basic package from local operator District recommend to the board [of direc- Tarsis has been on a leave of absence Cablevision. And although tors] to replace me." Rumors of top for more than two months from NBC, Camp David is not wired for cable, USA Networks level restructuring were sparked by where she was credited with a key role plans to fulfill Westwood One networks' lackluster in developing Friends. Her contract its patriotic duty by providing a descrambled feed to the ratings in the latest RADAR report. with NBC expired June 15. site starting this week. Sources had pegged Shadow Broad- Meanwhile, ABC has offered cur- cast Services President Mike rent Entertainment President Ted Har- NEW YORK D'Ambrose as a prime candidate to bert the position of chairman. In that oversee the Westwood One divi- role, he would continue to have many DTH delay sions. of the administrative and other busi- Technical delays have delayed ness- related responsibilities he has had AlphaStar Digital Television from as president. launching its direct -to -home satellite Telco program connection As of late last week, Harbert was service, originally slated to be on Now that the telco trio directing said to still be mulling the ABC offer the market early last month. Tele -TV has dramatically cut its and wasn't expected to make a decision "[AlphaStar] was targeting an early operating budget -from $160 mil- until after the network completed (or May launch," says Rick Westerman, lion to $130 million -some sort of broke off) negotiations with Tarsis. an analyst for UBS Securities, but cooperation between Tele -TV and Sources at the network say it is not has had problems with late ship- Americast appears to be increasing- the company's intention to give Tarsis ments of encryption chips for the ly likely. Tele -TV certainly sees complete control over all aspects of the receiver, "so that's slowed them more sense in it, and figures that entertainment division. If she is given down a little bit." Assuming final Americast, the other tri-telco TV the title of president, it would be a tests go as planned, AlphaStar could initiative, is facing the same misgiv- redefined role that focuses on her be selling DTH hardware in the next ings about spending big bucks on strengths in the creative and program - one to two weeks, says Clive Hop- hybrid fiber/coax transmission sys- development areas. son, an AlphaStar spokesman. "Our tems. "It's a very fluid situation," said best guess is that we will be ship- And the possibility of an outright one network insider last week. There ping to customers by the end of the merger is still present. "I would not were reports that Tarsis would reject month." be surprised to see, if not a merger, an offer if she were required to report `Eat the Press' then cooperation," Edward Grebow, to Harbert. Network sources could Tele -TV president, said last week. Now not confirm that, and Tarsis couldn't that Comedy Central's Politi- And one source at Americast sug- cally be reached at deadline. What the net- Incorrect with Bill Maher is gests that cooperation could include work has in mind, sources said, is that slated to move to ABC -TV next sharing of programing. Tarsis would report to Harbert, but it January, Viacom -owned Showtime is not inconceivable that both would reportedly is working on developing WASHINGTON report directly to ABC Network a new comedy show called "Eat the Group President David Westin. How Press." The show, supposedly a par- Gore appearance Harbert would feel about such an ody of Sunday morning political Sources expect Vice President Al arrangement is unclear. talk shows, is to be hosted by for- Gore to be on hand today (June 17) There was speculation last week that mer Saturday Night Live cast mem- when the Annenberg School for other candidates could emerge as well, ber Harry Shearer and conservative Communication unveils its plan to given Disney Chairman Michael Eis- author Arianna Huffington. A evaluate children's programing. The ner's recent approach to Marcy Carsey, Showtime spokeswoman wouldn't content evaluation is one of three partner in Carsey -Werner Productions confirm network plans to launch Eat reports on children's TV the school and a former ABC programing execu- The Press, but says "Showtime is is releasing. tive. Carsey turned down the offer.

1s June 171996 Broadcasting & Cable

www.americanradiohistory.com www.americanradiohistory.com WALKER TEXAS RANGER

PRODUCTIO

sio SONY PICTURES ENTERTAINMENT ComPnT

www.americanradiohistory.com ,":i:. _ ,

www.americanradiohistory.com -Top of the Week Court bars Internet indecency rule Says it 'deserves the broadest possible constitutional protections'

By Christopher Stern decision takes some of the air out of Citizens Internet Empowerment FCC Chairman Reed Hundt's con- Congress's efforts to regulate Coalition tention that recent Supreme Court speech on the Internet are an decisions on indecency clear the unconstitutional violation of way for regulation of children's the First Amendment, according to VICTORY IN THE CDA CASE! programing. "This decision demon- a strongly worded ruling last week VIRTUAL VICTORY PARTYI strates that the government does not Join CIEC Organizers and Lead Attgrnsy by a federal appeals court in gn RotWlred - Thuradey Jurte 13 at 5 3QamtQT get a constitutional blank check Philadelphia. when adopting regulations in the The unanimous decision by the name of children," he said. specially convened three -judge Members of Congress who panel sent a clear message to Con- FREE opposed the CDA, which was SPEECH! gress that it should tread lightly in included as a provision of the any effort to restrain speech on the As the most participatory form of mass speech yet Telecommunications Act of 1996, developed, the Internet deserves the highest Internet. The court barred the protection from government intrusion.- applauded the court's decision last enforcement of the Communica- week. "I hate to say I told you so, 'Just as the strength of the Internet is chaos, so the tions Decency Act (CDA), which I strength of our liberty depends upon the chaos and but did," said representative prohibits the "knowing" distribu- cacophony of the unfettered speech the First Christopher Cox (R- Calif.) at a tion to minors of indecent or Amendment protects.' press conference. "patently offensive" materials over Any content -based regulation of the Internet. no Cox was a co- sponsor with then - the Internet. matter how benign the purpose, could burn the global representative Ron Wyden (D- "As the most participatory form village to roast the pig.' Ore.) of a provision that would of mass speech yet developed, the -- Excerpts from the decision have relied on computer software Internet deserves the broadest pos- On Wednesday June 12 at 900 am, e thee -lodge panel of federal judges rather than government regulation sible constitutional protections In Philadelphie, PA granted the Citizens Internet Empowerment to protect minors from potentially - Coalitions (CIEC 1 request for a preliminary m)unction against the akin to newspapers and magazines Communications Decency Act (CDAI In e unanimous decision, the )udges harmful material on the Internet. ruled that the CDA would unconstitutionally restrict speech on the as opposed to the more tightly regu- Internet (Since Cox and Wyden originally

lated broadcast transmissions," Pests a nmor victory for Net izensi The ruling today soundly rejects made their legislative proposal, Corgreasionel attempts to censor the Internet However, the wrote Judge Stewart Dalzell. govenmsent will most certainly appeal this case to the Supreme Cart, Wyden has been elected to the Sen- "Just as the strength of the Inter- so the battle against the CDA is not yet over All Internet users ere ate seat vacated by former senator net is chaos," added Dalzel, "so the Robert Packwood.) strength of our liberty depends upon During a joint press conference, the chaos and cacophony of the unfet- "This decision Wyden and Cox said they would rein- tered speech the First Amendment pro- demonstrates that the troduce their proposal with the goal of tects." winning final passage before the Anticipating the legal challenge, government does not November elections. Congress had enacted an expedited a Senator James Exon (D- Neb.), an judicial review for the CDA. Now that get constitutional original sponsor of the CDA, said he the lower court has ruled, the next blank check when was not surprised by the lower court's appeal goes directly to the Supreme decision. Exon said the court was Court. adopting regulations in intimidated by the Internet's complexi- The online community was unified the name of children." ty. But he also expressed confidence in its praise of the decision. "We that the CDA ultimately will be upheld believe [the court's ruling] has the -Robert Corn- Revere by the Supreme Court: "We are con- potential to be a landmark decision vinced that the Supreme Court will for free speech in the 21st century," "As cable and [broadcast] television take a much more judicious approach said Jerry Berman, executive director become interactive, this spells out [that] and not be bamboozled by the wizardry of the Center for Democracy and the First Amendment is secure in this of the Internet." Technology. Berman helped to coor- new media." But some online- free -speech advo- dinate a group of 46 companies, First Amendment lawyer Robert cates such as People for the American known as the Citizens Internet Corn- Revere noted last week that two Way's Eliot Minceberg praised the Empowerment Coalition, which suc- of the three judges on the panel criti- lower court for what they see as its cessfully argued the case against the cized the indecency standard's depth of knowledge of the Internet. CDA along with the American Civil "vagueness." "That could be good "The judges made great efforts to Liberties Union. news down the road," said Corn - understand the uniqueness of the Berman said the case will have a pro- Revere, a vocal critic of the FCC's Internet communications system, found impact on the television industry indecency policy. something Congress was unwilling to as it makes the transition to interactivity. Corn- Revere also claimed that the do," said Minceberg.

20 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com To the Spot TV Buying Community: PLEASE DON'T MISS TH E PHILADELPHIA MAY BOOK &

I I&NBC News10 at 11 PM M - Su Ac u Its 25 - 54 Adults 18 - 49 Acults 18 - 34

Prime Time M - Su Adults 25 - 54 Acults 18 - 49 Adults 18 -34

and a whole lot more.. . MORE PEOPLE ARE WATCHING 4k i / WHERE THE ACTION IS! Data from NSI *Tied

www.americanradiohistory.com op of the Week Silver King Diller's Silver King portfolio Mkt. rank/ FCC% Station /DMA Channel Affiliation % of US HH1 of H1f2

more 1 faces -TV N.J. HSN WHSE Newark, /New York ch. 68 /6.987 3.494 WHSI -TV Smithtown, N.Y. /New York ch. 67 HSN 1/6.987 3.494 KHSC -TV Ontario, Calif. /Los Angeles ch. 46 HSN 2/5.132 2.566 hurdles at WEHS -TV Aurora, III. /Chicago ch. 60 HSN 3/3.216 1.608 WJYS* Hammond, Ind. /Chicago ch. 62 HSN 3/3.216 1.608 WHSP -TV Vineland, N.J. /Philadelphia ch. 65 HSN 4/2.761 1.381

KPST-TV' Vallejo, Calif . /San Francisco ch. 66 HSN 5/2.355 1.178 the FCC WHSH -TV Marlborough, Mass. /Boston ch. 66 HSN 6/2.214 1.107 WTMW' Arlington, Va./Washington ch. 14 HSN 7/1.966 .983 Commission will assess KHSX -TV Irving, Tex. /Dallas ch. 49 HSN 8/1.901 .951 WBSX*** Ann Arbor, Mich. /Detroit ch. 31 HSN 9/1.813 .907 planned purchase of Home KHSH -TV Alvin, Tex. /Houston ch. 67 HSN 11/1.643 .822 Shopping Network WQHS -TV Cleveland ch. 61 HSN 13/1.515 .758 WBHS -TV Tampa, Fla. ch. 50 HSN 15/1.456 .728 WYHS -TV Hollywood, Fla. /Miami ch. 69 HSN 16/1.399 .700 By Chris McConnell KTVJ' Boulder, Colo. /Denver ch. 20 HSN 18/1.210 .605 WHSL' East St. Louis, Ill. /St. Louis ch. 46 HSN 20/1.157 .579 The FCC may have given Silver WBSF"' Melbourne, Fla. /Orlando ch. 43 HSN 22/1.041 .521 WHSW -TV Baltimore ch. 24 HSN 23/1.023 .512 station a King's acquisition KBSP -TV- Salem, Ore. /Portland ch. 22 HSN 24/0.974 .487 thumbs -up, but the company still WVUE(TV)" New Orleans ch. 8 FOX 41/0.640 .640 has some commission business to con- WALA -TV" Mobile, Ala. ch. 10 FOX 61/0.455 .455 tend with. WLUK -TV" Green Bay, Wis. ch. 11 FOX 71/0.388 .388 The commissioners plan to review KHON -TV" Honolulu ch. 2 FOX 70/0.398 .398 Silver King's planned acquisition of TOTAL 41.644%1 26.87 %2 Home Shopping Network Inc. to insure that it does not run afoul of Notes: 1Column credits all but four stations with all homes in their markets. New York and FCC restrictions on cable /television Los Angeles stations are credited with only half the homes because their signals do not overlap. 2For purposes of compliance with the FCC's ownership rules, column credits crossownership. Silver King last year each UHF station for only half the homes in its market. The rules limit ezch company to announced its plan to acquire HSN. no more than 35% of all TV homes. 'Silver King has a 45 % -49% non -voting interest. The commissioners are taking the "Silver King purchase of station is pending. '"Owned by Blackstar Communications. in action as part of a deci- which Silver King has a 30.3% and Fox a 32.6 % non -voting equity inter- sion- released last est. Blackstar also owns KEVN -Tv Rapid City- Kivv -Tv Lead /Rapid City, S.D., week approve the bid but because they are Fox affiliates and Blackstar controls them, Silver -to King does not count them as part of its station group. by Barry Diller and Tele- Silver King also owns 26 low -power TV stations. Communications Inc.'s Liberty Media arm to GRAPHIC BY BROADCASTING & CABLE acquire the Silver King stations. Diller and Liber- increase in the percent- lifted the requirement, relying instead ty Media last year age of TCI cable sub- on Silver King's assertion that Liber- announced their plans to scribers in any of the ty's 21% equity stake in the company acquire the stations markets served by Silver does not constitute "meaningful" through a joint venture, King stations. interest in Silver King. Under the Silver Management Co., The commission commission's cross -interest policy, a in which Liberty holds placed the condition on 33% non -voting stake does not add up almost all the equity and Diller's plan to buy Home the station transfer in to a "meaningful relationship." Diller holds the voting Shopping Network is being response to Silver But Silver King expects Liberty's reviewed by the FCC. stock. King's arguments that equity stake to go past that bench - Diller has said he plans the deal would not vio- mark-to about 45 % -as a result of to use the stations as the basis for a late FCC restrictions on cable /TV the HSN purchase. broadcast network that he hopes will crossownership because the TCI cable FCC officials say the commission capture a 10% share of the TV audience. systems served no more than 21% of will need to first sign off on such a Since announcing the initial 12- station the TV households in the Silver King jump as a result of their new approval acquisition last year, Silver King has markets. of the Silver King deal. The new ruling announced plans to purchase HSN as Liberty later responded that obtaining also incorporates Silver King's offer to well as Savoy Pictures Entertainment, prior FCC approval of any subscriber notify the commission of any cable which holds a 75% stake in four more increases in the Silver King markets system acquisitions that would result in stations. would impair TCI's efforts to acquire TCI serving 50% of the TV households The FCC approved the initial 12 -sta- cable systems. The company threatened in any Silver King market. tion acquisition in March, but condi- to pull out of the deal if the commission Silver King last week was still consid- tioned its approval on a requirement did not lift the requirement. ering how it will respond to the planned that the FCC approve any "material" In its new decision, the FCC has review of the HSN purchase.

June 171996 Broadcasting & Cable

www.americanradiohistory.com mop of the Weel In opposing the TCl/CelQuest plans, Hubbard cited several arguments Hubbard blasts Canadian against such DBS trade reciprocity, including the size of Canada's market. "If we gain access into Canada, then DBS reciprocity with U.S. we will have access to a maximum of 10 million Canadian homes -a 10 to 1 Says TCI and TelQuest plans give them unfair advantage advantage for the Canadians," Hubbard said in his letter. He also said any reci- By Chris McConnell Canada for at least 10 to 15 years with procity agreement between the two their present satellites." countries should provide for the provi- .S./Canadian trade reciprocity in Other lawmakers receiving Hub - sion of Canadian programing in the the DBS business is a bad idea, bard's letter included representatives U.S. rather than U.S. programing. United States Satellite Broadcast- Edward Markey (D- Mass.) and Jack "If Canadians want to enter the U.S. ing Chairman Stanley S. Hubbard says. Fields (R -Tex.) as well as Senator John market, then let them enter with Cana- In a letter last month to Senate Com- McCain (R- Ariz.). dian programing," Hubbard said. merce Committee Chairman Larry Hubbard offered his case against The letter said that allowing TCI and Pressler (R -S.D.) and other lawmakers, DBS trade reciprocity with Canada in TelQuest to serve the U.S. through a Hubbard said that allowing Canadian response to plans by TCI and TelQuest Canadian orbital slot would undercut companies to serve the U.S. market to deliver DBS programing to the U.S. the value of U.S. spectrum. MCI and would give them an unfair advantage, from Canadian orbital slots. News Corp., which bid nearly $700 as U.S. companies already have built Other U.S. DBS companies also have million for U.S. DBS spectrum, have and launched their satellites. opposed the deal, but on the grounds that made similar arguments at the FCC. "There is no way these satellites can there is insufficient DBS trade reciproci- ICI has countered that MCI knew the be retrofitted to serve Canada," Hub- ty between the two countries. DIRECrv, Canadian spectrum was available when bard said. "It would be grossly unfair to for instance, has told the FCC that it it entered the bidding. TCI and TelQuest give the Canadians a chance to launch should not approve the TelQuest plans also have said that opponents of their satellites to serve the U.S. knowing full until U.S. companies are allowed similar plans are using the trade issue to derail well that the Americans cannot serve competitive opportunities in Canada. competition.

McLean booster munications Act. The act requires the FCC to develop rules to insure the commercial availability of settop boxes Senator James Exon (D -Neb.) is collecting Senate endorse- from companies not affiliated with cable operators. But ments for nominating Chris McLean to the FCC. Exon's earlier this month a group of lawmakers including House office said last week that 13 Democratic senators have endorsed McLean, Exon's senior legal counsel. McLean Speaker Newt Gingrich (R -Ga.) and Senate would fill the seat occupied by Commissioner James Quel- Commerce Committee Chairman Larry lo, whose term expires this month. "We hope the President Pressler (R -S.D.) suggested that the FCC shelve the issue until it meets all the dead- sees fit to nominate him," lines set by the law. Exon's office said. !lido: telecommunications "The self-imposed deadline is particularly troubling, EEO actions given the complexity of the Fidelity Television has been o a t issues involved," the law- fined $30,000 by the FCC for makers said in their May 20 EEO violations at its tccAL(rv) Los Angeles. The letter to FCC Chairman Reed commission issued the fine as part of a decision to Hundt. FCC officials last week renew the station's license. In other EEO actions, were planning to respond by the commission reduced a fine against First informing the lawmakers of the Greenville Corp. from $37,500 to $6,000. The FCC Edited By Chris McConnell revised schedule. had issued the fine for violations at tccvt.(AM)- tcttcr(FM) Greenville, Tex., but reduced it, in part, because the Employment update company showed it could not afford a higher fine. The FCC Minority and temale employment in the broadcast industry also reduced fines against KEBE(AM)- tcoot(FM) Jacksonville, jumped in 1995, according to an FCC report released last Tex., from $31,250 to $12,000, and wGHQ(AM)- waPM(FM) week. The commission said that female representation Kingston, N.Y., from $25,000 to $8,000. among full -time broadcast employes increased from 39.9% to 40.7 %, while minority representation increased Fall schedule for set -tops from 18.4% to 19.7%. In the cable industry, female repre- The FCC likely won't propose any new rules on cable set - sentation increased from 41.7% to 41.9 %, while minority top boxes until later this fall, FCC officials say. The com- representation rose from 26% to 27.1 %. The FCC commission had planned to issue a proposal by the end of this piles the data from annual employment reports filed by month as part of its implementation of the 1996 Telecom- broadcasters and cable operators.

Broadcasting & Cable June 17 1996 23

www.americanradiohistory.com J

www.americanradiohistory.com Hard Copy Percentage Change vs. Lead-In

A Current Inside American Affair Edition Extra Journal

HARD COPY

Source ISI metrA markets May 1996. Feet-run access clearances only Percent change based on DMA shares

www.americanradiohistory.com Cover Story The force behind the fireworks

If you ask Chris Moseley (and we did), "Field of Dreams" author W.P. Kinsella was only half right. You can build it, but to make sure they come you have to promote it too. Moseley, senior vice president, marketing and communications, for Discovery's U.S. cable networks, has spent the past few years helping to make Discovery Networks one of the most recognizable brands in the cable network universe (as evidence, one of the world's most identifiable brands, Coca -Cola, tapped Discovery to be its only media partner in an Olympics pavilion in Atlanta). As Promax' s incumbent chairman --the first from a cable network-- Moseley' s goal will be to help members make the "most buttoned -up, professional, effective" case for the value of promotion and marketing to the bottom line. What she does looks fun (it is) and easy (it's not), says Moseley, which makes it that much more important to demonstrate the muscle behind the magic.

You were a promotion and marketing executive on the eral of the six or seven they flip to. broadcasting side. How is cable different? But aren't cable channels increasingly establishing that The biggest shock for me was these rules you heard of in stripped prime time identity? broadcasting -that people don't watch channels or net- Yes, and so are we. Certainly anytime you can make it easy works, they watch programs. I came to cable was -this for the viewer to remember what you have on, you're going seven years ago -and heard from viewers that most of the to do better. We have a challenge at our types of channels time they really didn't know what we had on. because our programing doesn't come to us from a Holly- We a didn't have lot of stripping; we didn't have a lot of wood studio; it doesn't come off -network; it doesn't come strategies in place that enabled people to recite the schedule. with a nice promotion kit. In fact, my first week here I went In fact, I couldn't recite the schedule. It was the first place around saying, "Where are the kits ?" We had to do the kits, I'd ever worked in television where I couldn't reel off what we had to do the press materials- everything -from was on, because it changed every quarter. scratch, which was a bit of a shock for me. But it didn't seem to be a big deal for viewers. People The other issue is that there's no built -in equity for our have a viewing set of maybe six or seven options that they programing. You take a Seinfeld, you run it in syndication, flip between at any one time. So the real goal is not to be the people already know what it is. We take a program, we have one that they always turn to; the goal is to be in the top sev- to build it up from scratch, so it's a longer haul. Now, not

June 17 1996 Broadcasting & Cable

www.americanradiohistory.com Cover Story every cable channel has that issue -certainly USA, Family, all channels -cable and broadcast -has stayed flat over Nick at Nite don't -but we do, so that's more of a challenge. about the past three years. That means more channels are tar- How many things you choose to build up is another key. geting basically the same number of folks watching the same Almost everything on our air could use some awareness build- number of hours, so we all have to go out there and create ing. But we can't afford to go out behind everything, nor does demand for whatever the program is. It's that whole "if you that make any sense. What we do is, we have the strip pro- build it, they will come" philosophy. graming -Wild Discovery [Discovery Channel], Real History and Science Frontiers [Learning Channel]; we'll go out and If you market it, they will come? build awareness for that. And then we have what we call, and You need to market it to make sure that they come. this is a figure of speech from Greg Moyer [president and chief editorial and creative officer], "nosecone" programing. What Was that already Discovery's philosophy when you came on board? he means, and I agree with it strategically, is that you do a special like Carrier, Submarines, something big, and you put When I first came to Discovery Channel it was only the one behind that a lot of press and advertising and sales promotion channel, and we had just finished getting to what I call uni- and sponsorship packages -all the parts of the integrated mar- versal distribution, so the big push at the company until that keting campaign-and you ram it through all the channels time had been affiliate sales and marketing. I showed up at available to you. Then when people come and watch, you get a the time that the company would have been looking at a big bigger audience. During that program you cross -promote your consumer presence. I think one of the reasons they hired me, key franchises that you'd like them to know more about. in fact, is because I had had broadcast promotion experience and agency experience, and they If the information superhighway is wanted me to be part of that next the buzzword du jour, branding is a In a phase of pushing it through to the close second. How important is it? multichannel, consumer. It's become a bit trite. In fact, I hear multiplatform, incredible- all sorts of phrases around it that number-of- choices world, How much does that push cost? [William] Safire would have a good you can have the best We had a spot market budget of time with, like "de- branding." The about $8 million the first year - other day one of my associates (who program or piece of 1991. And then we got up to being shall remain nameless) was saying one of the top three spenders off our that it was really important to build information, but people have air in cable. We're talking today up the brand, but if we did negative so many choices. What about an average of $20 million things we could de -brand ourselves. annually for Discovery Channel. So let me start from scratch. You makes them stop and select But it's tricky looking at these put out a channel, you put out a pro- yours? Hopefully, it's this numbers. If you look at a Turner, for gram, you put out a newscast. And example, they have the ability to go you go out there and say what you umbrella aura that the brand across all their channels and cross - want to say about it, and you hope name gives off. promote all their products. That people buy it. And then it reflects cross -promotion time isn't included what they watch and it makes sense when you look at off- your -air media for them; it's consistent. Now, your spending. We don't have that many brand is what the people really think of your product. This is networks, although we're starting to build them up, so when kind of getting into jargon and nuance, but we can say our you look at the pure media spending, it may look like we're channel enables people to explore their world, but it's not one of the top spenders-but when you fully cost the com- until you hear it back from people -"When I watch the Dis- petitors on promotion time, it changes the equation. covery Channel, I feel like I'm getting out of my normal everyday routine and really getting out there and exploring You will be the first cable network chair of Promax. What the world"-that it becomes the brand identity. goals do you have? In a multichannel, multiplatform, incredible- number -of- choices world, you can have the best program or piece of My big issue is the role of promotion and marketing in mak- information, but people have so many choices. What makes ing businesses successful. Because my sense is that it looks them stop and select yours? Hopefully, it's this umbrella like promotion and marketing people have so much fun; it aura that the brand name gives off. looks like what we do is fun. And to be blunt, what we do is fun or a lot of us wouldn't be doing it. But it's a little bit more How Important is marketing to the success of a program or of a discipline and a bit of a deeper cut than maybe our mem- network? bers get credit for. It looks so easy, like anybody could do it. I think all four parts of the equation- programing, market- If you look at the Promax conference seminars, it's all ing or promotion (and I use them interchangeably), sales, about creativity; it's all about how to be more creative and and research -are key factors in how well anything per- creating demand. Other groups create the product; we create forms. But the number of channels targeting our salable the demand. But within that conversation, our member- demographic for Discovery and Learning Channel in prime ship -and I include myself-could use insight on how to time -men 25-54---has quadrupled in the past five years. manage management; how to put forth the most buttoned- And in a cable household, the average number of channels up, professional, effective budget presentation; how to get that any subscriber can get is 53, which means there's just so the money to do what needs to be done; how to measure much more competition for viewers. Prime time viewing of effectiveness so that once you put a big program out there

Broadcasting & Cable June 171996 27

www.americanradiohistory.com New York May 1996 WNBC M -F 7:00PM HH RTG /SHR IM 6.9 12 WCBS M-F 7:30PM Entertainment Tonight 6.5/1 1

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Chicago WMAQ M -F 6:30PM x-m-5.7/1 O WBBM M-F 6:30PM Entertainment Tonight 5.0/9 SO IRCE. NSI WRAP MAY '96

www.americanradiohistory.com t' WARNER ROS. IX)MESTIC 9\'ISION D'STRIB t rnrin .m l'.wryn IwnNn.Nni rdn MnrJ. www.americanradiohistory.com -Cover Story Exactly. The real problem is convincing companies that this sort of expense is worth it. Branding includes a lot of image advertising, not just tune -in or program -specific, which is the same thing. It's very difficult to measure the impact of image advertising. Agencies have been struggling with clients on this for years. You can put the money into some type of study to track customer satisfaction and recognition of benefits, but then that's another expense on top of the image advertising. A lot of companies look at promotion and advertising as expenses that can be adjusted every quarter if [the company] is not meeting its bottom line, whereas I would argue that if things are looking shaky that's the last thing that should be cut, not the first. I think the reality at many companies is that cutting the consumer advertising budget is often used as a way to balance the books.

How do you change that?

That's what we've been working on, and I think we need a really effective public relations campaign with more emphasis on the education and professional development part. Another example could be an overview tape that somebody, a promotion manager, could take and show to a general manager instead of having just seminar -specific tapes: "OK, here's a 10- minute tape. It's the best of Promax. This is what I got out of it."

Are you responsible for promotion across Discovery's different businesses? I was in that position for perhaps the first seven years I was with the company. This year, because each of our businesses is beyond what we would call incubating businesses, we've decentralized and gone to separate business My big issue is the role of promotion units. The business unit I'm in is U.S. networks, and that's and marketing in making basically Learning, Discovery, our new channel, Animal Planet, and any other channels that we run through the businesses successful. Because my pipeline. sense is that it looks like promotion Then we have international networks. In the beginning I launched those in different parts of the world. Now we have and marketing people have so much people in regions reporting to the people in international net- fun; it looks like what we do is fun. works. And then Discovery Enterprises, which is CD -ROM, And to be blunt, what we do is fun or online, home video, books, any products we put together for a lot of us wouldn't be doing it. But retail or consumer catalogue; once again, I worked on the launch of those product lines. Now we've gotten so big we it's a little bit more of a discipline have separate groups focusing on them. We're all in conver- and a bit of a deeper cut than maybe sation with one another because it's still the same brand. It's important that we have a consistent message. our members get credit for. The fourth area is retail, where we have our own stores. We just bought The Nature Company, so we're working on melding those. where the return on investment may not be that obvious, you As an example of the role I would play with retail, we're can identify the variables to track to be able to demonstrate putting together a launch strategy for Animal Planet looking to the company that it's money well spent. at the parts of the company and how we can partner with But Isn't that sell becoming easier as the value of branding them to get the word out on our channels. We'll be putting has become more widely acknowledged? inserts in home video boxes and have spots on our home video for Animal Planet. We work the message across the It should be easier, but I don't think it is. One of the reasons entire corporation, even if those marketing areas don't is that in the media world -whether it's radio, television, straight -line report to me any longer. cable or Web sites-there's still the feeling that if you put a terrific product out there, that should be enough. What Is your stategy on the Animal Planet launch? So, again, It's not If you build it they will come." It's -if The key on Animal Planet is that a lot of people assume you build it and then promote it, they will come." that it's just nature documentaries and wildlife. It's actual-

34 June 171996 Broadcasting & Cable

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www.americanradiohistory.com Cover Story ly quite different from anything we've done. We'll have animal cartoons. We'll have animal movies. We'll have pet game shows. Eighty percent of what's on in prime time will be a U.S. premiere. It's wildlife, but it's also pets and domestic animals. And that's something people don't nec- essarily understand.

How involved are you in online promotion? Only in terms of being it to build viewership for the cable channels. Right now we are working on selling time online to advertisers because the network sales force is still selling time on Discovery Channel Online [DCOL].

How is that going? Everybody's struggling, but actually we're doing pretty well. The real issue is the kind of strict documentation that advertisers need to have to justify their buying strategies. It's difficult to tell how many "unduplicated" visits you Brand aid have. You can track the number of hits, the number of vis- The creative team at Discovery Communications has its, but unless people enter their e-mail address every time had some help making its brand so recognizable at they visit you, it's a little difficult to tell who you're home and abroad. Instrumental in that success has reaching in a specific, way, way precise the people are been Boston -based design and new -media company with television ratings. The DI Group, which, according to the company, has worked on more than a thousand logos, identity Is that changing? packages, promos and sets for Discovery Channel The whole industry is working on how to evaluate it differ- and Learning Channel over the past decade. The ently. And, yes, there are lots of people in conversations company is now working on the promotional package about the best way to go at it. But in terms of competition, for Discovery's newest channel, Animal Planet. there are perhaps 30 million households able to receive the "They've done the on -air interstitials for Discovery Internet. Out of that you can probably throw away 10 million and Learning and the entire package for Animal using it for business purposes and probably 10 million who Planet," says Moseley. "I've found them to be are attached to education in some way, so out of the 30 extremely innovative." Above is an example of an ID maybe you're left with only 10 million people who use it for that DI is working on for Discovery International. consumer -driven reasons. That's not a huge media opportunity, although we remain confident that DCOL will be a revenue generator for us. familiar with it, it connotes something dry, stuffy, boring. So what we do, which I think makes sense, is package People watch television for entertainment and enjoyment. DCOL with our two channels because all three of those The fact that they learn something at the same time is a reach what we call an information seeker, someone who bonus, but they don't sit down and say, "OK, I want to wants to be entertained and yet likes to learn at the same learn something now." We have to show that it's learning time. It's still a targeted medium when you package an expo- is sure on our two channels and then DCOL. in terms of curiosity; it's learning in terms of this interesting stuff you're going to enjoy hearing about. The Tell us about your Olympics deal with Coke. other point is, it's not just Son of Discovery or Discovery Two. It's unusual for us; it's our first consumer exhibit. We've We've already pulled together a positioning line that's done some mall tours in partnership with consumer maga- going to go on the air when our new season premieres, which zines, but this is a big deal. Coke asked us to partner with will be the third week in June. It's called "Adventures for them. We're the only media partner there. It's about Your Mind," so it'll be "The Learning Channel, Adventures 20,000 square feet in an air -conditioned tent in Atlanta. for Your Mind." That's like "Discovery Channel, Explore For our part, we thought: "What's a core brand attribute of talks about experiencing The Learning Discovery Channel? Visually arresting photography." Your World." It Channel adventures for your mind and connotes that it's fun, Everybody says that. So we thought that rather than have a that it has some excitement. lot of different things, we would have -to be blunt -a kick -ass video presentation where people would come and just go, "Wow!" We've partnered with the IOC Olympic Promax has been making a big international push lately. Museum in Lucerne and brought over some of their arti- That's right. We used to have just the big June conference, facts and recreated a museumlike atmosphere. but now we've added a March European conference in Barcelona. That's in addition to the UK conference we What's ahead for the Learning Channel? always do in November in London. Also in November we'll The big push on Learning Channel is [conveying] the be in Singapore for our second Asian conference. The fact benefit to a viewer in watching it and how it differs from that we're now becoming the global brand for entertainment Discovery. The name is an issue. To people who aren't and information marketing is significant.

36 June 171996 Broadcasting & Cable

www.americanradiohistory.com www.americanradiohistory.com Cover Story Programers unveil bells, whistles Meet with stations at Promax & BDA conference in Los Angeles to outline plans to make shows stand out in TV crowd

By Cynthia Littleton effort is more valuable than the station's nell in with the Olympics. own airtime. Here is an advance look at Warner Bros. will underscore the TV marketing and promotion exec - the marketing strategies of major syndi- headline-driven nature of the new talker utives have a nearly impossible cators hosting workshops at Promax. Up Close with Maureen O'Boyle with mission: break through the clutter ads emphasizing O'Boyle's news back- to sell new shows to an audience whose Warner Bros. ground and cut -ins on morning and mid- attention span need be no longer than TV's top supplier of network prime day newscasts. With Extra, the goal is to the distance between their thumb and time fare is also the volume leader in explain that the magazine strip now cov- the remote control. The goal of this syndication, with two new talk shows, ers much more than entertainment. One week's Promax & BDA conference in two new off -network sitcoms and a campaign tied to the Olympics will high- Los Angeles is to supply attendees with relaunch cam- light notable achievements by everyday enough ammunition and inspiration to people. tackle that mission. The broadcast networks are holding MGM marketing sessions with affiliates in MGM is planning to heavily Southern California in the days lead- cross -promote its two ing up to the June 19 -22 conven- sci -fi weekly tion. With competition from dramas -The cable and DBS services Outer Limits, a on the upswing, rare freshman the networks are hit last season, investing more and the new entry time and money in Poltergeist: The promotion than ever Legacy. before. MGM will have Much of that time a presence at most will come at the expense major sci -fi conven- of syndicated programing tions this year and as networks, particularly also will create origi- CBS and Fox, ask affiliates for nal online content for more promotional spots in non each show that will prime time dayparts. Local broad- involve, and in some cast inventory may be especially cases extend, the TV hard to come by at times during the story lines. The Outer next few months as big -ticket advertis- paign for Extra on its Limits: Then and Now, an ers crowd the airwaves in connection Promax agenda. Jim Moloshok, Warn- hour special comparing the 1960s and with the summer Olympic Games and er Bros. senior vice president, corpo- 1990s versions of the anthology series, the fall presidential election. rate marketing and advertising, is bull- will be provided to stations in August. As a result, syndicators are spending ish on what he calls "show invasion ": For new talker The Bradshaw Differ- more promotional dollars for broadcast graphic and video elements designed to ence, MGM will emphasize host John programing on cable, particularly with blend in with end credits or station ID Bradshaw's credits as a best -selling narrowly targeted networks. USA Net- spots. author, educator and family counselor in works' Sci -Fi Channel, for example, is Half-hour retrospective specials will an effort to set him apart from other talk sure to be a popular buy with syndica- be provided to stations that bought off - show hosts. To gear up for the second tors trying to lure viewers to the spate network episodes of Martin and season of the reality strip LAPD, MGM of new shows with paranormal themes. Hangin' with Mr. Cooper, along with a will hold a luncheon workshop at the The Internet is also becoming a more range of video bits ready to be worked Los Angeles Police Academy. effective marketing tool. One trend into slick localized spots. among syndicators is to build direct In first -run, the unusual timing of New World/Genesis links between a show's World Wide last week's premiere of The Rosie New World is hoping to sell viewers on Web site and local broadcasters' Web O'Donnell Show (see story, page 47) the slightly irreverent attitude of its sites. Moreover, marketers say online calls for a steady promo push through- new entertainment magazine Access "chat rooms" are becoming an invalu- out the summer before competitors Hollywood, produced as a joint venture able means of generating word -of- debut in the fall. Two separate spot with NBC. The show and its co- hosts, mouth buzz on new shows. campaigns, one of them tailored to Giselle Fernandez and Larry Mendtes, Still, most agree that no promotional NBC affiliates, will tie Rosie O'Don- will receive heavy cross -promotion on

June 171996 Broadcastwp a Cable

www.americanradiohistory.com The Oprah Winfrey Show is the #1 Program in All of Daytime TV.

Between 7 AM and 5 PM, she tops network morning ii ws show s...soap operas...she tops them all. And Her Numbers Keep Growing Year to Year.

MARKET STATION MAY '96 MAY '95 %CHANGE DMA HH DMA HH RTG/SHR RTG /SHR RTG /SHR Los Angeles KABC 7.1/21 6.0/18 +18/+17 San Francisco KGO 6.9/21 6.6/20 +5/ +5 Boston WCVB 8.1/25 5.9/17 +37/ +47 Detroit WXYZ 10.6/28 9.2/24 +15/ +17 Houston KHOU 10.3/24 9.2/22 +12/ +9 Seattle KING 8.1/22 7.3/21 +11/ +5 Cleveland WEWS 10.0/27 8.2/22 +22/+23 Tampa WFLA 7.8/21 4.5/11. +73/+91 Pittsburgh WTAE 8.5/21 5.2/12 +63/ +75 St. Louis KSDK 11.3/29 10.5/26 +8/ +12 Baltimore WBAL 8.4/24 7.6/20 +11/ +20 Indianapolis WRTV 8.7/23 6.8/17 +28/+35 Cincinnati WCPO 8.3/26 7.6/21 +9/ +24 San Antonio KSAT 9.3/21 8.8/20. +6/+5 West Palm Beach W °TV 8.9/24 7.3/18 +22/+33

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www.americanradiohistory.com Cover Story the top-rated network. New World also platform dubbed'BH -TV. plans daily episodic promotions in sev- In first -run, Worldvision eral key markets with Warner Bros.' will formally unveil a new Extra, in which NBC also has a stake. name for its upcoming ad New World's new late -night strip courtroom reality strip ITJ About... Loveline will benefit from heavy cross - hosted by Judy Sheindlin, Ps jMNR R!J promotion with its nationally syndicat- a best -selling author who ed radio counterpart. New World will recently retired after 20 pitch the relationship-oriented advice years as a family court show, hosted by a comedian and a judge in New York. physician, as a hip, informative alter- Because the show will native to late -night talk shows. revolve around the fiesty The impressive track record of pro- judge, the name has been ducer Stephen J. Cannell will be changed from Hot Bench emphasized in the promotion for New with Judge Judy Sheindlin World's new weekly drama Two. to simply Judge Judy. To lay out promotional Columbia TriStar Til Distributbn plans for the second season CTTD will introduce the hosts of its of the talk show spoof Night n..,,1.Y. Juir new game show block, The Dating/ Stand with Dick Dietrick, the ll,r 14h. n K. Newlywed Hour, at Promax. The first workshop will consist a faux "tap- V of RSVP (Pig *Om I= teaser campaigns will begin in mid- ing" of the show with general man- summer to get young adults curious agers and promotion directors, por- KIN Ill IR I.YIYHT,INAIF\ I about the coming revivals of the campy trayed by actors, serving as panelists. 1960s and '70s hits. The goal is to help Finally, Worldvision promises that stations "brand" the hour time slot as a Promax attendees will witness numer- marquee value of star Corbin Bemsen. haven for fast -paced, light- hearted ous "hapless surprises" tied to the new For the off -network launch of Dr. entertainment by the time the shows reality weekly America's Dumbest Quinn, Medicine Woman, MTM will bow in the fall. Criminals. transport Promax attendees to the For the off -network launch of show's rustic set on the outskirts of Los NBC's Mad About You, the key to the MTM Worldwide Distribution Angeles for a barbecue hosted by stars prelaunch campaign is to get viewers The setting of MTM's new Jane Seymour and Joe Lando. In on -air excited about the chance to revisit big- budget action -hour promotions, MTM will drive home the the early years of the much - message that Dr. Quinn reruns are an praised sitcom. On the other advertiser- and family -friendly alterna- hand, Mad About You's tive to daytime talk shows. prime time ratings may get a boost All American Television as a whole new "We're thinking crop of viewers out of the box discovers the series this year in terms in syndication, as of promotion," was the case with last says Joseph Scotti, year's off -net All American's launch of Seinfeld. senior vice presi- Alan Daniels. dent, marketing and CTTD's vice presi- sales. Those unusual dent of creative ser- promotional ideas will vices, notes that sta- likely include hosting tion promotion direc- Pamela Anderson Lee tors helped shape look -alike contests around CTTD's promotional the country to keep viewers plans during marketing tuning in to the veteran brainstorming sessions action -hour Baywatch. for Dating/Newlywed and The workshop for the sec- Mad About You held earlier The Cape at Florida's ond season of the spin -off Bay - this year. Kennedy Space Center lends itself watch Nights will outline recent cast- to nontraditional promotions, says ing changes and the shift of the detec- Worldvision Enterprises Donna Landau, MTM's vice president tive show's story lines into paranormal The distribution arm of Spelling Enter- of creative services. Sweepstakes and territory a la The X- Files. Star David tainment has big plans for the introduc- other contests will offer viewers and sta- Hasselhoff will make the rounds of sci- tion of episodes from the past two sea- tion officials the chance to win a trip to fi conventions this summer. sons of Beverly Hills, 90210 into syndi- Florida and tours of NASA's extensive The new action /fantasy Adventures cation with a national/local promotional facilities. MTM also will emphasize the of Sinbad will be pitched as family

40 June 17 1996 Broadcasting & Cable

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'; If you're wondering who has the real muscle in the talk wars, check out the numbers from May. Once again, Sally dug in her heels and held the line at number 2 -a stunning performance that had the competition dust. A real drag for them; Neatingan opportunity for you. Make sure Sally's on your side.

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www.americanradiohistory.com Cover Story entertainment with top -flight special Bortone, Saban's senior director of executive vice president. The on -air effects. Contests and sweepstakes will marketing. push for the paranormal -themed show offer viewers the chance to win a trip to At Promax, the stars of the live- action will pitch Psi Factor as "different the show's set in South Africa. weekly Sweet Valley High will outline from The X -Files but just as titillat- promotion plans for the weekly serial's ing," Cook says. Rysher Entertainment third season. The new animated series For the magazine strip Day & Date, The box -office success of the new The Why Why Family will be pitched as the focus will be on a promotional cam- "Mission: Impossible" movie bodes FCC -friendly, while a range of merchan- paign to get viewers to resample the well for the fall launch of the weekly dising and cross-promotional campaigns show, launched last fall as a news lead -in drama FIX: The Series, says Paul are in the works to support the launch of for the CBS O &Os, now that the format Eagleton, Rysher's vice president of Saban's Adventures of Oliver Twist and has been revamped. The goal is to domestic TV marketing. Samurai Pizza Cats. emphasize Day & Date's move from "Our promos will let the audience live, headline -driven segments to more know this is a show for people who like King World Productions in -depth coverage of topical stories with action mixed with gadgets and giz- King World's workshop for Wheel of strong emotional appeal. mos," he says, adding that the series Fortune and Jeopardy! will address the will benefit from its association with long- running game shows' recent slide Multimedia Entertainment the 1980s "F/X" theatricals. At Pro - "A step in the right direction is one promax, Rysher will unveil details of motional slogan planned for the an extensive promotional launch of Multimedia's new talk campaign involving the show Pat Bullard. To that Microsoft Network and 1- end, Multimedia last 800- Collect. month mailed out Also at Promax, Rysher one athletic shoe to will name the co -hosts of its promotion directors, new strip, Strange Universe. who will collect the The prelaunch promotional companion shoe at the campaign will pitch the show as workshop. a news -of-the -weird roundup that Multimedia is pitching will take a hard look at claims of Pat Bullard as an entertain- alien abductions, UFO sightings ing and advertiser -friendly and other news -of-the -weird materi- alternative to racy daytime talk- al in an effort to appeal to skeptics and ers. Bullard's credentials as a true believers alike. stand -up comedian and former writer/producer for the hit sitcoms Tribune Entertainment Roseanne and Grace Under Fire Tribune is pitching its new game show will be emphasized in an on -air strip 8777,! as a fresh take on the tried - in key demo- campaign that will involve cross - and -true relationship game show genre graphic cate- promotions with several basic and its track record during a test run gories. Don Pri- cable networks and Time Warner earlier this year on Tribune's KTLA(TV) jatel, King Cable. Los Angeles. The promotional cam- World's senior vice For the ongoing national rollout paign also will focus on host Annie president of advertising and promotion, of the talk /variety strip Crook & Wood, a struggling actress who helped says he will unveil a number of new pro- Chase, Multimedia is focusing on the producers revamp the show's format motional efforts for the coming season. spontaneous humor and inviting repar- after initially being hired as the talent Wheel's Vanna White and Jeopardy!'s tee delivered by longtime TV partners coordinator. Alex Trebek will be on hand to talk with Lorianne Crook and Charlie Chase. Tribune also is planning a major push stations about local promotional needs. for the fall relaunch of the long- running New Line Television Geraldo as The Geraldo Rivera Show. Eyemark Entertainment New Line is mounting promotional The goal is to remind viewers of CBS's new syndication arm is hosting pushes for two shows at opposite ends Rivera's pledge to emphasize substance two workshops at its first Promax con- of the programing spectrum: the ani- over sensationalism and return to his ference as a full -fledged production mated strip The Mask and the reality roots in investigative journalism. and distribution outfit. strip Court TV: Inside America's Eyemark's promotional campaign Courts. Taking a page from the Walt Saban Entertainment for Psi Factor, a new weekly drama Disney Co.'s marketing textbook, New Saban is scaling back previously hosted by Dan Aykroyd, will help Line is preparing a live Mask stage announced plans to air its first -run define Eyemark's mandate to create show along with a range of national programing under the Saban Network, new business opportunities for CBS retail promotions. For Inside Ameri- for Kids banner. The concept got a and its station partners. "With Psi ca's Courts, New Line will unveil a chilly reception from many network Factor, we think we've got a franchise plan to give stations easy access to affiliates already knee -deep in brand- that will support a considerable exclusive footage from the show and ing initiatives. "You can put only so amount of licensing and merchandis- the 24 -hour cable network. An exten- many bugs on a TV screen," says Lou ing," says Bob Cook, Eyemark's sive community service initiative will

June 17 1996 Broadcasting & Cable

www.americanradiohistory.com PRO M%X & BDA LOS ANGELES '96

The Los Angeles PROMAX & BDA Conference & Exposition will soon welcome more than 6,000 promotion and marketing decision- makers f-om more than 2,000 television stations, broadcast and cable June 19- 22.1996 Los Angeles Convention networks, radio stations and new Ceiter For Registration and lnforration media companies in the U.S. and 45 Tel 310 78$ 7600 countries. Register on -site and Fax 310 788 7616 make contacts, build partnerships CHRISTOPHER DARDEN and see television's future at Deputy D.A., Los Angeles County FROMAX & BDA `96. I a ,

BETTY COHEN GARTH ANGER PETER BART IFJCH CRONIN HAR EEALES President Head of Ertenainment Vice -President and Preaide esidest /CEO Cartoon Network The Warner Bros. Editor -in -Chief Nick it Nié s CTPM Worldwide and TNT Network Variety TV UND. International

LEE MASTERS JOHN MATOIAN KERRY MCCLUIECACE SANDY GRUSHOW TED HARBERT LESLIE Meo NAEs President /CEO President Chairman President President Presidest E! Entertainment For Entertainment Para mount TELE -TV Media ABC. Entc-tainment e'ß5 Enteramment Tdm sio. Group Televisi,n Cr.cp

GREG MOYER SYM President, MIKE SULLIVAN LILY Chier Editorial and The Disney Cha el Pre:ilent TOINIIN President Entertainment Creative Officer Executive Vi. :e Pres en BET Action `. Perfor.rr UFN Discovery Disney /ABC ,Pay-Fe:-View

Communications, Inc. Cable Net.sor '

www.americanradiohistory.com Cover Story

involve stations and schools. Legendary Journeys and Xena: War- ACI rior Princess. Susan Kantor, MCA's The co -hosts of ACI's new entertain- Twentieth Television senior vice president of advertising and ment- oriented morning show Scoop Educating viewers about station promotion, will give stations a sneak with Sam & Dorothy will be on hand switches in key markets is the primary peek at a new "highly promotable ele- at Promax to cut personalized promo goal of Twentieth's campaign leading ment" that will be introduced in the spots for stations. ACI plans to into the third season of the talk show season premiere of Hercules. Kantor emphasize the fun -loving cama- Gordon Elliott. The strip, a joint ven- also plans to screen some of the best raderie between rival Los Angeles ture of CBS Entertainment and Twenti- locally produced Hercules and Xena entertainment reporters Sam Rubin eth, is moving from the Fox O &Os to spots submitted by stations. and Dorothy Lucey in its prelaunch the CBS -owned stations in the fall. The campaign. affiliation with two networks will pay Turner Program Services off in the form of daily Gordon Elliott Turner Broadcasting's syndication arm Keller Siegel Entertainment cut -ins during CBS This Morning and aims to confuse viewers with its sec- Keller Siegel is preparing a "watch and Fox's upcoming Fox After Breakfast. ond- season promotional campaign for win" promotion for its upcoming the weekly drama Lazarus Man. action -hour Tarzan: The Epic Adven- MCA Worldwide TV "Think Again" is the theme, highlight- tures. Tony Intelisano, president of Hove to keep a good thing going - ing the mystery and suspense aspects Tarzan distributor SeaGull Entertain- that's the focus of MCA's workshop of the series, which stars Robert Urich ment, will unveil other national con- for its action -hour -hits Hercules: The as a Civil War veteran with amnesia. sumer marketing plans at Promax. Promax & BDA 1996 Highlights ALL SESSIONS AND EVENTS AT LOS ANGELES CONVENTION CENTER UNLESS OTHERWISE NOTED. INFO CENTER: 213 -765 -4600; CONFERENCE HEADQUARTERS: 213 -765 -4608. AGENDA SUBJECT TO CHANGE. TUESDAY, JUNE 18 2 -8 p.m.- Registration South Exhibit Hall 7 -9 p.m.- International reception Water Court at California Plaza, 350 S. Grand Ave. (adja- PROMAX & BDA cent to the Hotel Inter -Continental) LOS ANGELES '96 WEDNESDAY, JUNE 19 7:30 a.m. -5 p.m.- Registration South Exhibit Hall

1 -2 p.m.- Keynote Session Hall G 2 -6 p.m.- Exhibit Hall open South Exhibit Hall 2:15 -3:15 p.m.- Design Keynote by Kevin Kelly, Wired magazine Hall G 6 -7 p.m. -Cable & New Technologies Reception City Club on Bunker Hill, Suite 5450, Wells Fargo Bldg., 333 South Grand Ave. 6 -7 p.m. -Radio Reception Museum of Neon Art, 501 West Olympic Blvd. 6 -7 p.m.- Newcomers Reception Tiffany Ballroom, Biltmore Hotel 8 -10 p.m.- Opening Reception Universal Studios, Hollywood TMM$DAY, JUNE 20 7:30 a.m. -5 p.m.- Registration South Exhibit Hall 8:30 -9:30 a.m.- Vision 200 presentation with Sandy Grushow, Tele -TV Media Concourse E 9:50 -10:50 a.m. -"The Powers That Be, Part I," featuring Tim Miller (chair), Tim Miller Entertainment; Brandon Tartikoff (moderator), New World Entertainment; Garth Ancier, The WB Network; Ted Harbert, ABC Entertainment; Warren Littlefield, NBC Enter- tainment; John Matoian, Fox Entertainment Group; Leslie Moonves, CBS Entertainment, and Mike Sullivan, UPN Hall G 10 a.m. -2 p.m.- Exhibit Hall open /lunch served South Exhibit Hall 7 -10:30 p.m. -BDA International Design Awards reception and show Shrine Auditorium FRIDAY, JUNE 21 7:30 a.m.-2 p.m.- Registration South Exhibit Hall 9:50 -10:50 a.m. -"The Powers That Be, Part II," featuring Ray Jacobs (chair), Friedland Jacobs; Bill McGorry (moderator), Chilton Com- munications; Betty Cohen, Cartoon Network Worldwide and TNT International; Rich Cronin, Nick at Nite's TV Land; Lee Masters, E! Entertainment; Greg Moyer, Discovery Communications; Anne Sweeney, fX Networks, and Curtis Symonds, BET Action Pay -Per -View Hall G 10 a.m. -2 p.m.- Exhibit Hall open /lunch served South Exhibit Hall 4:30 -6:30 p.m.- Exhibit Hall open /Annual Members Reception South Exhibit Hall SATURDAY, JUNE 22 8 -11 a.m. -Registration South Exhibit Hall 10 a.m. -1 p.m.- Exhibit Hall open South Exhibit Hall 10:15 -11 a.m. -General Session, featuring Lily Tomlin Hall G

1 -2:30 p.m.- Promax Honors Luncheon, featuring Peter Bart, Variety Concourse E

1 -2:30 p.m. -BDA Honors Luncheon, featuring Harry Marks, Marks Communications Concourse F 3 -4:30 p.m.- General Session -State of Our Art, featuring John D. Miller and Vince Manze, NBC Hall G

46 June 17 1996 Broadcasting & Cable

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www.americanradiohistory.com `Rosie' debut rocks competition Debuting Warner Bros. talker beats `Oprah' in Los Angeles and Milwaukee

By Cynthia Littleton lucrative early fringe time periods. Double Eyen Oprah Winfrey was im- runs also may become pressed. an option if enough Last Monday's launch of stations want them. Warner Bros.' The Rosie O'Donnell Robertson says. Show posted the highest first -day num- At present, Rosie's bers of any talk show in the 1990s, with clearances are scattered an average 4.4 Nielsen household rat- between morning. ing and 16 share in the overnight mar- afternoon and late kets. On Tuesday, Rosie returned with fringe, partly because enough momentum to beat Oprah Win- the show inherited frey in Los Angeles and Milwaukee. At many slots previously press time, Rosie had a three -day aver- occupied by Warner age of 4.2/15. Bros.' freshman talk Winfrey responded to the new compe- casualty Carnie. Wain- Rosie's debut proved a critical an i ratings success. tition with characteristic grace. "I saw er Bros. settled on the the first show," she said through a June 10 launch date for Rosie late last on w .ac(Tv) New York climbed 28 %, spokesperson. "It was terrific. Rosie is year in an effort to preserve Carnie's from a 5.0 to a 6.4, Monday to Tuesday. herself-funny, charming and delight- strong station lineup, but that show was Beyond the rosy ratings, many broad- ful -all you need to be to be on televi- downgraded by many stations in the casters said they were relieved to see an sion." interim. advertiser -friendly show connect with Many broadcasters agreed. "This is Rosie upgrades probably won't be a viewers after enduring the past season of going to invite people back to day- hard sell for Warner Bros. if the show controversy over what some critics have time," said John O'Laughlin, director continues to deliver double -digit rating labeled "trash talk TV." of programing and promotion for Fox - and share increases over its lead -in and "It's still early ye:, but this kind of owned KDVR(TV) Denver. "After year -ago time period averages. Last success is really good for everyone in watching the forced format of so many week, Rosie's ratings in the 10 a.m. slot the business," says Robertson. other shows, it's absolutely wonderful to see something so fresh and fun." Uri Haller, director of programing and business affairs for NBC affiliate Westinghouse considering KING(TV) Seattle, figured it was a good sign when the calls started coming in a few days before the premiere. Viewers splitting itself in two wanted to know when the talk/variety strip would air, even though KING Wall Street reacts favorably to desire to spin off didn't give Rosie much of a prelaunch broadcasting and industrial segments push. Contractual obligations, coupled with the unusual timing of Rosie's pre- By Steve McClellan dan has recommended to the board of miere, have forced Haller to exile the directors that the company split up in show to 2 a.m. -for now. Analysts applauded Westing- some fashion, and a company KING intends to move Rosie to the 3 house's decision to explore vari- spokesperson said the board was "sup- p.m. slot in the fall. By then, Dick ous options for splitting the com- portive" of that recommendation. Robertson, president of Warner Bros. pany's two core businesses: the broad- For all practical purposes, the com- Domestic Television Distribution, casting and industrial segments. The panies already are run as separate busi- expects to have talked with many sta- company confirmed last week that nesses, with the broadcasting unit, tions about upgrading the show to more Westinghouse Chairman Michael Jor- CBS Inc., based in New York, and the

Broadcasting & Cable June 171996 47

www.americanradiohistory.com SU

industrial unit in Pittsburgh, where the industrial segment or creating two into a legally independent publicly trad- Westinghouse is based. separate stocks. ed company, it could become a takeover But some investors are resisting As to stock options, the company target. But that's all right, Reif says: investing in Westinghouse because of could create a tracking stock (such as `Being taken over is not such a bad thing difficulty in evaluating the company as Liberty Media or US West Media) that for shareholders." On the other hand, as a whole. As a result, analysts say, its still is legally controlled by the parent a separate company, CBS could also use stock has languished in the high teens or company. Or it could create two new its stock to expand, she says. low 20s. But Wall Street's positive reac- legally separate companies, each with John Reidy, Smith Barney vice presi- tion to the announcement last Monday its own independent and publicly trad- dent and entertainment analyst, supports was shown that day when the stock rose ed stock. Westinghouse's idea. "Their businesses 87.5 cents in heavy trading (about 4 mil- Analysts favor the idea of splitting are so diverse it's hard for investors to lion shares) to 19.625 a share. the company. "I like it," says Jessica separate them," he says. "The company A spokesperson said that investor Reif, a vice president and entertainment is basically saying, We can drive the concerns about evaluating the compa- analyst at Merrill Lynch. "For anybody value of the company higher by doing ny were a key factor in considering a covering the company there is a deficit this,' and I agree with them." split. Dividing the company would of knowledge. Nobody knows all of Westinghouse will take the next four give investors a choice between invest- those businesses well. By breaking up months or so to explore the complex ing in the broadcast business, the the company you get the real value and issues surrounding a split, including the industrial segment or both. A decision avoid a conglomerate discount." impact on its $1.6 billion in tax defer - on a specific plan is expected in the Reif hopes the company opts for a ments from previous losses. Another fourth quarter. legal split into two companies, as issue is how two entities would appor- The company will examine various opposed to a tracking -stock strategy. tion the company's more than $5 billion financial, tax, legal and employe Tracking stocks also tend to trade at a of debt. Westinghouse also must consid- issues before adopting a specific pro- discount, she says. er how to avoid a hostile takeover of

posai. Options include spinning off Of course, if ('RS ¡TIC . were spun off CBS if it does split up. Viewing diary to be tested by Nielsen, Coltam Joint project will study new personal -diary system

By Steve McClellan personal -diary system, each viewer is myriad details that must be addressed assigned a diary designed to record before making a switch in the Nielsen Nielsen Media Research and the his viewing, wherever it takes place. local measurement sample. NAB's Committee on Local Coltam has been studying the feasi- The test probably will be conducted Television Audience Measure- bility of personal diaries for almost a in February or May of next year. Many ment (Coltam) will jointly conduct a decade, says the committee's chair- details must be worked out, a Nielsen multimarket test next season of a per- man, Tom McLendon, vice president spokesperson says, including recruit- sonal diary designed to measure both and director of research at Cox ment and incentive techniques, report- in -home and out -of -home viewing. Broadcasting. Coltam has conducted ing and editing rules and the design of Nielsen now uses a personal diary small -scale tests that showed higher the diary. to measure out -of-home viewing in cooperation rates and recorded out - Both Nielsen and Coltam have been special surveys. Local sweeps audi- of -home viewing, he says. "We think working on the personal diary issue for ence measurements are taken with personal diaries are the way to go," some time. Executives from both sides household diaries, with one assigned McLendon says. The test with met recently at Nielsen's processing to each TV set in the home. Under a Nielsen is designed to look at the facility in Dunedin, Fla., and decided to merge their efforts. A Nielsen spokesperson says the collaboration also will examine the ' :,rra Violence issues concerning local measurement that have come under scrutiny in recent WS`RE months. Those issues include the possible redesign of the household diary, an THE ONE evaluation of Nielsen's recently AMERICA VATCHWS announced diary-expansion initiative Sports News, Fitness, and issues related to expansion of FOR. Monies, Music and More. metered markets. FAMILY "This agreement marks a new era WATCH US ON SPACENET 3 in TRANSPONDER 18 OR CHANNEI. 24 cooperation between Nielsen and P1lOGRAMMING the industry," says McLendon. "We nr norr Informati, applaud Nielsen for responding sin- cerely to the concerns expressed by the industry."

4e June 171996 Broadcasting & Cable

www.americanradiohistory.com S Y D I C A T I O N M A R K E T P L A C E For more than a decade, BIA has been `Garden' Clearing NSS POCKETPIEC Kelly News & Entertainment has (Nielsen's top ranked syndicated shows for 1 t 1 J started production on its new half - the week ending June 2. Numbers represent average audience stations coverage.) hour weekly Rebecca's Garden. The IIJrJtttJ cJrJ JI1 1. Wheel of Fortune 10.6 224 98 gardening how -to show, hosted by 4=-1 2. Jeopardy! 8.7 212 97 J Minneapolis meteorologist Rebecca 3. Century 16 8.2.202 98 Koll, has been cleared in 70% of the 4. Home Improvement 7.5)226 97 country for a fall debut. Rebecca's 5. Nat'l Geog on Assignment 7.2)187 96 6. Oprah Winfrey Show 6.8/222 97 Garden is a joint production of Kelly 7. Radio and Seinfeld 6.4122097 News, the programing arm of Kelly 8. Entertainment Tonight 5.8/176/94 Broadcasting, and Hearst Broadcast- 9. Star Trek: Deep Space Nine 5.7/234/98 Television ing Productions. IO. Action Pack Feature 5.3/209/96 St 10. Simpsons 5.3/192/96 ?t 12. Imagination III 5.2/161 /96 Dramatic clearances 13. Hercules, Journeys of 5.0/229/97 r / 13. Inside Edition 5.01158/91 JJ Twentieth Television has cleared The 15. Wheel of Fortune -wknd 4.9,178/75 X -Files and NYPD Blue for weekend off -network runs in more than 120 Station Ratings markets for a fall 1997 launch. X- Estimated Revenues Files is up to 140 markets covering 90% of the country, while NYPD ASTA officers Station Contacts Blue is cleared in 84% of the country. Robert Dahill, vice president /gener- Reruns of both dramas also will air as al sales manager, MTM Advertiser Formats/Affiliations weekday strips next year on Fox's fX Sales, has been named president of cable network. the Advertiser Syndicated Televi- Coverage Maps sion Association. ASTA's newly New `Hard Copy' head elected board of directors comprises Technical Data As expected, Paramount Domestic outgoing president Rich Goldfarb, Television has named Lisa Gre- senior vice president, New World Station Trading gorisch executive producer of Hard Sales & Marketing; Marcy Abelow, Industry Trends Copy. Gregorisch, formerly news senior vice president, MGM Adver- director for Fox -owned wNyw(Tv) tiser Sales; Frank Mercado -Valdes, And much more New York, replaces Ron Vandor, president, African Heritage Net- who is heading the launch of Para - work; Marc Solomon, senior vice mount's new reality strip Rea / TV. president, Rysher Entertainment, and Michael Weiden, president, Available through: Running 'Rolonda' advertiser sales, All American Tele- Investment Guides vision. King World Productions has tapped Industry Directories husband -and -wife team David Scott Warner Bros., joins TVB and Cyndi Wolfman Scott to Database Software coexecutive- produce the talker Warner Bros. Donie'tic Television TV Newsletters Rolonda. Scott was most recently Distribution has joined MCA an Emmy- nominated producer and Columbia TriStar Television Custom Research Distribution as syndicator members for Donahue, while Wolfman Mailing Labels Scott was a senior producer for of the Television Bureau of Adver- Gordon Elliott. tising. -CL

PE -TV Call Chicago -based Intersport Television Errata Due to incorrect information has cleared its upcoming FCC - I:J.J-G J friendly kids weekly PE -TV on 97 provided by the distributor, the stations covering 77% of the country location of West Palm for a September debut. Intersport Beach,Fla -based Starquest and footwear giant Reebok Interna- Prime Time Productions was áucñós tional will co- produce 26 half -hour misidentified in the May 13 l JL/ \ in episodes of the sports- oriented show issue, and Starquest's Life BIA PUBLICATIONS, INC. designed to teach kids about health Prime Time news inserts were Phone: 703-818-2425 Fax: 703-803-3299 and fitness. Stations on board for incorrectly identified as having E -mail: pubsebiacompanies corn Internet: bNp.7/wawbiacompanies.corn PE -TV include WABC(TV) New York, been produced by WPTV(TV) KCBS(TV) Los Angeles and West Palm Beach. We stay informed WMAQ(TV) Chicago. so you stay ahead.

Broadcasting & Cable June 17 1996 49

www.americanradiohistory.com Ratings according to Nielsen PEOPLE'S CHOICE June 4 -10 KEY: RANKING /SHOW [PROGRAM RATING/SHARE( TOP TEN SHOWS OF THE WEEK ARE NUMBERED IN RED TELEVISION UNIVERSE ESTIMATED AT 95.9 MIWON HOUSEHOLDS: ONE RATINGS POINT =959.000 TV HOMES YELLOW TINT IS WINNER OF TIME SLOT (NR)=NOT RANKED: RATING /SHARE ESTIMATED FOR PERIOD SHOWN PREMIERE SOURCES: NIELSEN MEDIA RESEARCH, CBS RESEARCH GRAPHIC BY KENNETH RAY

NBC 9.2/16 10.6/18 8:00 17. The Nanny 10.0/18 76. Ned and Stacey 4.2/8 )- 46. TV Laughs at Life 7.1/13 84. Star Trek: Voyager 2.8/5 Q 8:30 24. Dave's World 9.0/16 78. Last Frontier 3.8/7 15. NBC Monday Night Z 9:00 23. Murphy Brown 9.4/16 Movie- Backdraft 62. L.A. Firefighters 5.6/9 96. Nowhere Man 1.8/3 9:30 29. World Music Awards 22. Cybill 9.5/15 10.6/18 10:00 8.8/15 31. Chicago Hope 8.7/15 10:30 9.7/17 6.8/12 10.1/18 3.7/7 2.4/4 } 8:00 26. Roseanne 8.9/17 72. John Grisham's The 31.3rd Rock fr/Sun 8.7/17 84. Moesha 2.8/5 8:30 37. Drew Carey 8.3/15 Client 4.4/8 29. Wings 8.8/16 87. Minor Adjustments 2.5/5 QQ B0. Stanley Cup Finals- 9:00 6. Home Imprvmt 12.7/22 18. Frasier 9.9/17 Florida Panthers vs. 94. Paranormal Borderline

44441111 Colorado Avalanche 9:30 14. Coach 10.8/18 39. CBS Tuesday Movie - 38. J Larroquette 8.2/14 2.2/4 3.7/7 10:00 Not Our Son 8.0/14 26. NYPD Blue 8.9/16 7. Dateline NBC 12.6/22 10:30 9.4/17 4.7/8 13.5/25 3.7/7 8:00 44. Ellen 7.6/15 78. Sea World Celebration 77. Beverly Hills, 86.The Sentinel 89.Sister, Sis 2.4/5 Q 35. Dateline NBC 8.5/17 8:30 51. Hudson Street 6.7/13 3.8/8 90210 3.9/8 2.7/5 89.Pt'Hood 2.4/5

9:00 18. Grace Under Fire 9.9/18 81. Party of Five 92.Swif Justice 87.Wayans 2.5/5 72. Picket Fences 4.4/8 1. NBA Finals Game 9:30 24. Faculty 9.0/15 1- 3.5/6 2.3/4 94.Unhap Ev 2.2/4 Seattle Supersonics vs. 10:00 11. Primetime Live 11.5/20 58. Central Park West 5.8/10 Chicago Bulls 16.8/31 10:30 6.6/12 6.5/12 13.7/25 4.9/9 i 8:00 59. Sex, Drugs & 12. Friends 11.4/22 65. Martin 5.2/10 67. Murder, She Wrote 5.0/10 8:30 Consequences 5.7/11 13. The Single Guy 11.2/21 70. The Show 4.7/9 9:00 69. New York Undercover 46. ABC Thursday Night 59. Rescue: 911 5.7/10 2. Seinfeld 16.3/28 7 9:30 Movie -The Commish: 4.8/8 10:00 Shadows of the Gallows 7.1/13 26.48 Hours 8.9/16 5.ER 13.4/24 10:30 9.1/18 5.7/11 10.6/21 5.5/11 8:00 44. Family Matters 7.6/16 55. Sergei Grinkov: 75. Sliders 4.3/9 8:30 49. Boy Meets World 6.8/14 Q Celebration of a Life 39. Step by Step 8.0/15 G 9:00 5.9/12 4. NBA Finals Game 49. The X -Files 6.8/13 E 9:30 42. Hangin' w/Mr. C 7.8/14 2- Seattle Supersonics vs. 10:00 8.20/20 12.1/23 64. CPW 5.3/10 Chicago Bulls 13.9/27 10:30 5.3/11 8.0/17 6.3/13 3.4/7 ). 8:00 55. Dr. Quinn, Medicine 63. Mysterious Origins of 70. Second Noah 4.7/10 8:30 Woman 5.9/13 Man 5.5/12 82. Stanley Cup Finals 9:00 - 35. Touched by an Angel 59. Saturday Night at the Colorado Avalanche vs. 8.5/17 9:30 Movies -Family 51. Ancient Prophecies IV: Florida Panthers 3.4/7 10:00 Reunion: A Relative 21. Walker, Texas Ranger The Final Vision 6.7/13 Nightmare 5.7/11 10:30 9.6/19 Er 8.5/15 9.5/17 13.6/25 4.5/8 1.7/3 7:00 54. Am Fun Hm Vid 6.1/12 (nr) NBA Showtime 7.8/17 83. Space: Above and 98. Pinky & The Brain 1.4/3 10.60 Minutes 11.7/23 7:30 43. Am Fun Hm Vid 7.7/15 Beyond 3.0/6 99. The Parent 'Hood 1.2/2 Q 8:00 67. The Simpsons 5.0/9 92. Sister, Sister 2.3/4 55. Lois & Clark 5.9/10 3. NBA Finals Game 13 8.30 3- 66. Married w /Children 5.1/9 89. Kirk 2.4/4 Seattle Supersonics vs. a 9:00 31. CBS Sunday Movie - Chicago Bulls 15.8/28 53. Married w /Chldm 6.3/10 16. ABC Sunday Night 97. Savannah 1.6/3 9:30 Sinatra, Part 1 8.7/15 72. The Crew 4.4/7 Movie -The Empty 10:00 Cradle 10.5/18 10:30 39. Mad About You 8.0/14

WED( AVG 8.2/15 7.3/13 11.3/21 4.3/8 UPN: 2.4/4; W8: 2.0/4 SID AVG 10.4/17 9.5/16 11.5/19 7.1/12 UPN: 3.0/5; WB: 2.4/4 50 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com roadcasting--- Jacor stock sale raises $515 million Money will be used to finance Citicasters and Noble mergers

By Elizabeth A. Rathbun zero -coupon convertible bonds, and investors may encounter. These $100 million from the issue of 10- include the fact that the Justice Depart- While the Justice Department year senior subordinated notes. ment has requested information about continues to study some of Jacor in February agreed to buy 29 Jacor's holdings in two cities. With its Jacor Communications Inc.'s radio and two TV stations, bringing its Noble buy in Denver, Jacor would deals, the company has raised about total to 52 radio stations and two TVs. grow from four to eight stations and its $515 million to help finance them. Ten of the new radios are from Noble; share of radio revenue would increase The sale of stock and debt, which the rest are from Citicasters. The two from 35.3% to 47.9 %. Two requests ended last Tuesday, will more than deals are valued at $981.1 million. for information about that market have triple Jacor's debt load, from $196 mil- The company will continue to look not been answered, the filing says. lion to $625 million. The proceeds will for more stations to buy in fragmented In Cincinnati, where Jacor is based, be used to finance Jacor's mergers with markets, Jacor says in a June 6 Securi- Justice asked about Jacor's plans to Citicasters Inc. and Noble Broadcast ties and Exchange Commission filing. buy a TV station as well as three more Group Inc., and repay debt. Jacor raised By acquiring several stations in such radios from Citicasters. Jacor already the $515 million in three ways: markets, Jacor can create "a market - owns four radio stations there. Justice's $315 million from the sale of leading position.... The company [also] second request for information about 11.25 million shares of common stock may exit markets it views as having lim- this deal expired on June 7. at $28 per share; ited strategic appeal," the filing says. A Justice Department spokesperson $100.15 million from 15 -year, In the filing, Jacor lists the risks that last Wednesday would say only that "we're [still] looking at the transactions." Jacor officials did not return telephone calls seeking comment. Argyle, Clear Channel According to the filing, Jacor agrees that it needs a waiver of the FCC's one- make LMA in Providence to-a- market rule in Cincinnati as well CBS affiliate will sell ads, produce news for two stations Frankie and Annette! By Steve McClellan or studio and was looking at steep cap- %ey, ital expenditures if it were to start its It's sunny like they said." Argyle Television and Clear Chan- own news organization. nel Communications have struck Under the agreement, Clear Channel a joint marketing and program- will produce a separate and "branded" ing agreement for stations in Provi- newscast for the Fox affiliate. wPRI -TV dence, R.I., the 46th- ranked Nielsen will produce other local programing market. The deal is subject to FCC and on -air promotions for WNAC-TV. approval of Clear Channel's proposed "There's a significant commitment acquisition of WPRI -TV Providence from them to do a good job promoting from CBS. The Argyle station involved Fox" on the Fox outlet, Marbut says. is Fox affiliate WNAC -TV. All but two of 30 positions at WNAC- WPRI -TV would be the managing TV will be eliminated, Marbut says, but partner, selling advertising for both sta- WPRI -TV will expand its staff to execute tions, which would share revenue. the joint agreement, and staffers losing wPRI -TV also would produce news pro- jobs at WNAC -TV will be candidates for grams for WNAC -TV. the new posts at WPRI -TV. ccuracy means a lot "This is not your typical [local Clear Channel has been a pioneer in audience... marketing agreement]," says Argyle the LMA arena, and company chair- mur Chairman Bob Marbut. Typically, he man Lowry Mays has known Marbut says, the managed station "sells for a for 25 years. The two companies are a EWR whole cash upfront." In this housed in the same office complex in accu lot of The World's WeathertI Leader - case, it's more of a joint venture, with San Antonio, Tex. "They're one floor partners "sharing the pain as well as below us," Marbut says, adding that it Call 800 -566 -6606 the spoils." takes "a lot of trust between the part- 619 W. College Avenue Part of the motivation for Argyle ners to do a deal like this." State College, PA 16801 was its desire to get WNAC -TV into the Argyle did a previous LMA. When it FAX 814 -231 -0453 [email protected] news business in the most efficient way owned KDFW -TV Dallas, it made an ar- E -Mail possible. The station has no news staff rangement to manange KDFI -TV there.

Broadcasting & Cable June 171996 51

www.americanradiohistory.com Broadcastin as in Tampa, where Citi- David A. Tolliver. casters owns WTSP -TV and Expansion into broad- Changing Hands two radios and Jacor cast is a logical extension already owns four radio of the firm's core busi- The week's tabulation stations. ness- telecommunica- of station sales tions, says president Brian Daniels delves Deevy. Denver -based Proposed station trades into broadcast By dollar volume and number of sales: Daniels last year closed does not include mergers or acquisitions With the money spent on 106 telecommunications involving substantial non -station assets broadcast mergers and transactions valued at THIS WEEK: acquisitions up 133.5% $4.9 billion. TVs $00 this year over last, to $6.4 Before joining Daniels, Combos 1535,450,000 8 million, investment bank- Tolliver founded a com- FMs ]$17,689,633 7 er Daniels & Associates pany that raised more than AMs n $700,000 1 David A. Tolliver will has launched its Broadcast head Daniels & $200 million for televi- Total. $53,839,633. ;16 Group. The group will be Associates' new sion, radio and cable SO FAR IN 1996: headed by vice president Broadcast Group. acquisitions. TVs $2,069,643,896 046 Combos $3,342,721,290 180 FMs o $956,967,753 o 195 Good first quarter for TV revenue AMs o $83,772,404 0 103 National spot and local television sales were both up 4% for the first quar- Total $6,453,105,343 o 524 ter, reports the Television Bureau of Advertising. The national spot total SAME PERIOD IN 1995: for the quarter was $1,499,189,000; the local total was $1,533,577,100. TVs 0 $1,591,502,000 0 51 Network spending (including The WB and UPN) was up 10 %, to Combos $761,335,300 o 104 $3,404,424,600. Those numbers are based on data supplied by Compet- FMs a $353,495,7210174 itive Media Reports' MediaWatch service. AMs I_I S57,531,7441=183 Harold Simpson, TVB vice president, says the second quarter probably Total $2,763,764,765 0409 will show 6 % -7% increases. With Olympics and political spending coming Source: BROADCASTING 6 CABLE later in the year, he says, "we should have no problem reaching our 7 % -9% forecast by the end of the year" for local and spot spending combined. -SM COMBOS WCCQIFM) CrestHilVloliet, Ill.; KQAD(AM)- KLQL(FM) Luverne, Minn.; KTTT(AMI- KKOTIFMI Columbus and May 1996 KMEMIAM)- KNETIFM) (formerly KLDZ) Lincoln, Neb., and KBRK -AM -FM Brookings and KIJVIAMI-KZNCIFM) CLOSED Huron, S.D. Price: $10.2 million Buyer. Three Eagles Communica- PUBLIC INTEREST CORP. tions Co., Monument, Colo. (Rolland C. Johnson, CEO; Gary Buchanan, and its president/COO); no other broadcast interests Sellers: wcco: TKO Broadcasting WTMV -TV LLC, Chicago (Scott Krusinksi, presi- Tampa /Lakeland. Florida dent); no other broadcast interests (note: TKO bought wcco for $2.7 million in February) have been sold to All other stations: Radio One Broadcasting, Lin- coln (Ray Lamb, president/owner); HEARST BROADCASTING no other broadcast interests Facilities: wcco: 98.3 mhz, 3 kw, ant. 300 ft.; KOAD: 800 khz, 500 w day, 80 We assisted the seller in this transaction. w night; KLOL: 101.1 mhz, 100 kw, ant. 530 ft.; KTTT: 1510 khz, 500 w day; KKOT: 93.5 mhz, 1 kw, ant. 981 SERAFIN BROS., INC. ft.; KMEM: 1480 khz, 5 kw day, 1 kw P.O. Box 262888, Tampa, FL 33685 (813) 885 6060 night; KNET: 95.1 mhz, 50 kw, ant. 287 ft.; KBRK(AM): 1430 khz, 1 kw day, 100 w night; KBRK -FM: 93.7 mhz, Kepper, Tupper & Company 36 kw, ant. 571 ft.; KIJV: 1340 khz, 1 183 Haviland Road, Ridgefield, CT 06877 (203) 431 -3366 kw; KzNC: 92.1 mhz, 3 kw, ant. 804 ft. Formats: wcco: C &W; KQAD: MOR, nostalgia; KLOL: C &W; KM: oldies;

52 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com Droadcastin

KKOT: country; KMEM: MOR, big band; 27 w night; Krco: 98.9 mhz, 100 kw, porary; WECL: lite adult contemporary KNET: '70s hits; KBRK(AM): big band, ant. 600 ft. WVFNIAMI- WVIC-FM East Lansing, MOR, oldies; KBRK -FM: adult contem- Formats: wosM: modern C &W; KzIO: Mich. porary; KIJV: MOR; KzNC: hot country CHR; KxTP: Music of Your Life; KTCO: Price: $2.2 million cash (merger) Brokers: Chapin Enterprises and Star classic rock Buyer. Liggett Broadcast Inc., Lan- Media (sellers) Broken Patrick Communications sing (Robert G. Liggett Jr., chairman; Corp. KZSS(AMI- KIRR -FM Albuquerque and R.G. Liggett Jr. Trust, owner); owns KLSK(FM) Santa Fe/Albuquerque, N.M. WEAQ(AM)- WIAL(FM) Eau Claire and WFMK(FM) East Lansing, WALM(AM) Price: $8 million WECL(FM) Elk Mound, Wis. Albion, WHNN(Flvi) Bay City and WIM- Buyer. Trumper Communications Price: $2.55 million AM-FM Lansing, all Mich.; is buying Inc., Westmont, Ill. (Jeffrey E. Trum- Buyer. Central Communications Inc., WITL -FM LaiSing per, president/CEO); is buying KDZZ Appleton, Wis. (David L. Nelson, Seller. Jencom Broadcasting Inc., (AM)- KTEG(FM) and KHTZ(FM) Albu- president/65% owner); owns WAVY Okemos, Mich. (James A. Jensen, querque; owns WLAP(AM), WMXL(FM) (AM) Chippewa Falls and wAxx(FM) president); has time brokerage and WWYC -FM Lexington, Ky., KISN- Eau Claire, Wis. Nelson is selling agreement with WMMO(FM) Charlotte, AM-FM Ogden /Salt Lake City and KVOX -AM -FM Moorhead, Minn.; 76% of Mich. (Note: Jencom bought station KUMT -FM Centerville, Utah KFJB(AM)- KxIA -FM Marshalltown, Iowa; for $2 million n February.) Seller. River City Broadcasting LP, 50% of KIRX(AM), KRXL -FM and KTUF- Facilities: AM: 750 khz, 500 w day, which is being bought by Sinclair FM Kirksville, Mo. 50 w night; FM: 94.9 mhz, 50 kw, Broadcast Group Inc. (for holdings Seller. RadioWorks of Eau Claire GP, ant. 492 ft. see BROADCASTING & CABLE, April 15) Eau Claire (Thomas A. Walker, Formats: Both CHR Facilities: KZSS: 610 khz, 5 kw; KZRR- 15.8% owner). Walker owns 72.5% FM: 94.1 mhz, 100 kw, ant. 4,130 ft.; o` LP of KOSP Partnership, which Formation of New Century Arizona - KLSK: 104.1 mhz, 100 kw, ant. 1,876 ft. owns KosP(FM) Willard, Mo., and has LLC, Phoenix, to own KGME(AMI Glen Format: KZSS and KZRR -FM: AOR; applied to build FM at Brookline, Mo.; dale/Phoenix- KEDJ(FM) Sun City and KLSK: classic rock 53.3% of WTDY(AM)- WMGN(FM) Madi- KHOT -FM Globe/Phoenix, Ariz. son, Wis.; 50% of WOSH(AM)- WVBO(FM) Price: $900,000 ($800,000 from Cen- WDDO(AM)- WPEZIFM) Macon and Cshkosh and WFDL(FM) Lomira, Wis. tury Group; $100,C00 from RMI WMGB(FM) Jeffersonville, Ga. Facilities: AM: 790 khz, 5 kw; FM: Group) plus assumption of RMI's lia- Price: $6.95 million (includes 94.1 mhz, 85 kw, ant. 350 ft.; wECL: bilities $350,000 consulting and $100,000 92.9 mhz, 3.3 kw, ant. 446 ft. Partner. Century Group: Century noncompete agreements) Format: AM: MOR; FM: adult contem- Management Inc. Ito be 5.6% owner Buyer. U.S. Broadcasting LP, Macon (Magic Broadcasting II Inc., owner; Donald G. McCoy, president/88% owner of Magic). McCoy owns 65% of general partner that owns KTOM- May 1996 AM-FM Salinas, Calif. Seller. Piedmont Communications $12,800,000 Corp., Macon (Ben G. Porter, Oscar Leverette, Fred L. Newton, owners); SENIOR DEBT FINANCING no other broadcast interests has been arranged for Facilities: AM: 1240 khz, 1 kw; FM: 107.9 mhz, 100 kw, ant. 690 ft.; GRANT BROADCASTING SYSTEM II, INC. WMGB: 93.7 mhz, 50 kw, ant. 490 ft. Formats: AM: gospel; FM: adult con- and temporary; wMGB: CHR GRANT MEDIA, INC. WDSM(AM)- KZIO(FM) and KXTPIAM) Superior, Wis., and KTCO(FM) Duluth, Funding was provided by: Minn. Price: $3.8 million cash Signet Bank Buyer. Shockley Communications The undersigned represented the borrowersin this transaction Corp., Madison, Wis. (Terry K. Shockley, principal; Sandy Shockley, executive VP- radio); owns KDAL -AM- ED FM Duluth, and woow -Tv Eau Claire, COMMUNICATIONS wxow -Tv La Crosse, WKOW -TV and EQUITY WOKX -FM Madison, WZTR(FM) Milwau- ASSOCIATES kee and WAOW -TV Wausau, all Wis.; 10152 (212)319 -1968 is selling wOLx -FM Baraboo /Madison 375 Park Ave., Suite 3808, New York, NY Seller. Co- owners Patricia McNulty, TAMPA NEW YORK PHILADELPHIA DENVER Ken Buehler, Duluth; own WCMP -AM- LONDON MUNICH PRAGUE HONG KONG KUALA LUMPUR FM Pine City, Minn. This notice appears as a macler of recoil any. Facilities: WDSM: 710 khz, 10 kw day, CEA is a member of the National Association of Sccuritis Oca ers. Inc. 5 kw night; Kzlo: 102.5 mhz, 100 kw, and its ofessional associate, arc : istered with the NASD. htmber SIPC. ant. 600 ft.; KxTP: 970 khz, 1 kw day,

Broadcasting & Cable June 17 1996 53

www.americanradiohistory.com roadcasting of New Century Arizona), Ackerley WXNU(FM) Valley Station/Louisville, Ky. 984 ft. Communications Inc. (to be 14.4% Price: $2.5 million Format: Rock, progressive, new age owner of New Century) and Radio Buyer. Cox Broadcasting Inc., Atlanta WZKS(FM) Union, Miss. Partners Management Inc. (to be (Nicholas D. Trigony, president; Price: $390,633 in liabilities 20% owner of New Century) Robert F. Neil, executive VP radio); Buyer. Broadcasters & Publishers Partner. RMI Group: Resource Media owns WRVI(FM) (formerly WAJE -FM) Inc., Meridian, Miss. (Houston L. Inc. (owner, KGME and KEDJ; to be New Albany, Ind. /Louisville and WRKA Pearce, chairman /owner); owns 50.5% owner of New Century), G.G. (FM) St. Matthews /Louisville (for wzMP(FM) Marion, WMGP(AM) -WJDO International Inc. (to be 8.9% owner other holdings see "Changing (FM) Meridian of New Century) and Fee Corp. Hands," May 27) and wwKz(FM) New Albany, all Miss. Pearce owns Radio Facilities: KGME: 1360 khz, 5 kw day, Seller. Otting Broadcasting Inc., South Inc., which owns wrsK(AM)- 1 kw night; KEDJ: 106.3 mhz, 3.5 kw, Louisville (John Page Offing, presi- wTuG(FM) Tuscaloosa, Ala., and is ant. 882 ft.; KHOT -FM: 100.3 mhz, 15 dent); owns WQMF -FM Louisville buying wTID(FM) Reform, Ala. kw, ant. 2,047 ft, Facilities: 105.9 mhz, 3 kw, ant. 328 ft. Pearce also owns 50.9% of WARF(AM) Jasper Formats: KGME: sports; KEDJ: modern Format: AOR and WFFN(FM) Cordova, Ala.; 40% of rock; KHOT -FM: hard rock WFCCIFM) Chatham/Cape Cod, Mass. wxvK(FM) Pascagoula, Miss., and WGEN -AM -FM Geneseo, Ill. Price: $1.19 million 33% of KLCL(AM)- KHLA(FM) Lake Price: $850,000 Buyer. Charles River Broadcasting Charles, La. Buyer. Connoisseur Inc., Westport, Co., Boston (Cynthia D. Scullin, Seller. Double B Broadcasting Inc., Conn. (Jeffrey D. Warshaw, presi- president/owner); owns WCR6(FM) Tuscaloosa (Voncile R. Pearce, dent); owns WFRL(AM)-wxxo(FM) Waltham, Mass. president/owner). Voncile Pearce is Freeport and WROK(AM)-wzok(FM) Seller. Dolphin Productions Inc., N. president, Radio South Inc.; owns Rockford, Ill.; is buying WFHL(AM) Chatham, Mass. (Allen Stanley, pres- 33% of KLCL(AM)-KHLA(FM) Lake Freeport (for other holdings see ident); no other broadcast interests Charles, La., and 16% of WARF(AM) "Changing Hands," June 10) Facilities: 107.5 mhz, 50 kw, ant. Jasper and WFFN(FM) Cordova, Ala. Seller: Coleman Broadcasting Co., 341 ft. Facilities: 104.1 mhz, 50 kw, ant. Geneseo (Roger H. Coleman, presi- Format: Classical 492 ft. dent); owns WHHK(FM) Galva, Ill. KLPQ -FM Sherrvood/Littie Rock and Format: Not on air Facilities: AM: 1500 khz, 250 w day; KBBL -FM Cabot, Ark. RADIO: AM FM: 104.9 mhz, 3.3 kw, ant. 280 ft. Price: $1.009 million ($825,000 for Formats: Both WGPL(AM) (formerly WSVY) Ports- adult contemporary KLPQ -FM; $184,000 for KBBL -FM) mouth, Va. RADIO: FM Buyers: KLPQ -FM: CDB Broadcasting of Arkansas, Little Rock (co- owners Price: $700,000 WBUSIFM) Kankakee, Buyer. Willis Broadcasting Corp., Ill. Calvin G. Arnold, president, and Ted Price: $7 million for Norfolk, Va. (L.E. Willis Sr., presi- shares L. Snider Jr.). Snider owns 55% of Buyer. Z Spanish Radio Network Inc., dent/owner); owns WPCE(AM) Ports- KIPR -FM Pine Bluff /Little Rock; is Cameron Park, Calif. (Amador S. mouth (for other holdings see president of KBBL -FM buyer Snider Bustos, president/72.15% "Changing Hands," June 10) joint own- Corp. KBBL -FM: Snider Corp., Little with Seller. er wife /secretary Rosalie L.; Rock (Ted L. Snider Jr., president; Clear Channel Communica- tions Inc. (L. Lowry Mays, Douglas Broadcasting Inc., 15.1% Ted L. Snider Sr., 75% owner); owns president); is WABT(FM) owns /is buying WTVR- AM -FM, WRVA owner); buying Dundee/ KARN(AM) Little Rock; is buying KPAL (AM)-WRVQ(FM) Chicago, III., and WWJY(FM) Crown (AM) North Little Rock; has applied to and WRVH(AM)-WRXL Point, Ind. /Chicago (for other hold- build FM in Gould, Ark. (FM), all Richmond, Va.; has joint ings see "Changing Hands," April 29) Seller. Phil and Christy Flynn -Hall, sales agreements with wowI -FM and WJCD(FM) Norfolk WSVY(AM) Seller Trust B, Lorin E. Milner Revo- Cabot; own KBBL(AM) Cabot and Portsmouth, cable Trust Agreement, Chicago Facilities: KLPQ-FM: 102.1 mhz, 4.1 Va. (for other holdings 10 (Jacqueline A. Milner, principal) kw, ant. 453 ft.; KBBL -FM: 102.5 mhz, see "Changing Hands," June and Facilities: 99.9 mhz, 50 kw, ant. 500 ft. 3 kw, ant. 328 ft. May 27) Facilities: 1350 khz, kw Format: CHR Formats: KLPQ -FM: SpOrtS /talk; KBBL - 5 Format: Adult contemporary KZMG(FM) New Plymouth/Boise and FM: sports Brokers: Sunbelt Media Inc. (buyer); -Compiled by Elizabeth A. Rathbun KIZN(FM) Boise, Idaho and Jessica Sandin Price: $5 million MGMT Services Inc. (seller) Buyer. Pacific Northwest Broadcast- KBMJ(FM) Hardin/Billings, Mont. Errata ing Corp., Boise (Charles H. Wilson, Price: $600,000 president/40% owner); no other Buyer. Deschutes River Broadcasting Due to a broker's error, the name broadcast interests Inc., Portland, Ore. (Edward T. Hardy, of the buyer and the holdings of the Seller. West Group Broadcasting president/11% owner; Endeavour seller of wzzs(FM) Zolfo Springs, Ltd., Fort Collins, Colo. (Paul Meach- Capital Funds LP, 86% owner); owns Fla., were reported incorrectly in am, president); is selling KIxo(FM) KDWG(AM)- KCTR(FM) and KKBR(FM) the June 10 "Changing Hands." and KDXG(FM) Webb City and KFSB Billings, Mont. (for other holdings see The correct buyer is Heartland (AM) Joplin, Mo. "Changing Hands," June 10) Broadcasting of Charlotte County Facilities: KzMG: 93.1 mhz, 50 kw, ant. Seller. Harris Broadcasting Co. Inc., Inc. The seller, Teddy Bear Com- 2,630 ft.; KIZN: 92.3 mhz, 44 kw, ant. Reno (Stephen R. Harris, principal); munications Inc., is buying KKID 2,500 ft. no other broadcast interests (AM)- KKZA -FM Sallisaw, Okla. Formats: KZMG: top 40; KIZN: country Facilities: 95.5 mhz, 100 kw, ant.

54 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com -tsroaacasrn Talk show host antagonists to receive NARTSH awards Dershowitz, Grant to be honored as well as Disney's Eisner

Eisner for his "right, as Radio the owner of a station, to exert his First Amend- By Donna Petrozzello ment rights" to dictate programing. "Mr. Eisner nce pitted as opposing views on got rid of Bob Grant, talk wABC(AM) New York, talk who was profitable, and 0 show hosts Bob Grant and Alan it was an action that he Dershowitz will be recognized with knew would be attacked Freedom of Speech awards from the by the community," Har- National Association of Radio Talk rison says. Show Hosts this week. Dershowitz has simi- The ceremony caps NARTSH's lar contempt for eighth annual talk radio conference, NARTSH's decision to scheduled for June 20-23 at the Omni honor Eisner and, in turn, Shoreham Hotel in Washington. wABC management. NARTSH also named The Walt Disney Dershowitz and Grant: The twain shall meet at the talk Rather than honoring the Co. chief executive Michael Eisner as radio hosts convention this week. Disney chief, Dersho- its third recipient of the free -speech witz says, NARTSH award. There is speculation, however, doubt," that Disney management insist- should give WABC a "freedom of speech that Eisner will not attend the ceremony. ed that WABC General Manager Phil booby prize" for sending the message True to form, the award pulpit sets an Boyce fire him. And, Grant adds, it is that "profits are all that matter." explosive stage. In 1995 NARTSH be- likely that he would not have been "If wABC [management] really be- stowed free -speech honors on talk show named to receive the award if he had not lieved that Bob Grant ha[d] a right to host G. Gordon Liddy, who was widely been fired. He called NARTSH's choice speak, then surely they believed that I criticized in the press and by White of award recipients "a publicity stunt." did too," Dershowitz says. "Once they House officials for on -air comments he NARTSH board member and con- took me off the air, it was inevitable made advocating the use of firearms in vention chairman Michael Harrison de- that they'd have to take Grant off the self- defense against federal agents. fends the group's decision to recognize air because they couldn't live with This year's pairing of Dershowitz and Grant on stage sparks a potentially bitter discourse. Management at WABC pulled Cox to spin off radio? plug on Dershowitz's Sunday night the Cox Broadcasting Radio Division Executive Vice President Bob Neil calls shift after he called Grant, who reigned rumors that Cox will spin off its radio holdings into a separate, publicly in WABC weekday afternoon drive at the traded company "extremely speculative." a "racist" and "despicable talk time, However, Neil says, Cox is looking for ways to cover its $250 million out- show host." lay last month for 18 stations owned by NewCity Communications: "The One month later, WABC management speculation [of going public] is all centered on the NewCity acquisition." the host referred to fired Grant after Meanwhile, industry analysts and brokers have mixed opinions on the himself as "a pessimist" for initially validity of the rumor. One broker says it may be more likely that the Cox radio former commerce secre- thinking that portfolio, including NewCity stations, will be purchased by a larger group. Ron Brown may have survived a tary Industry analyst Bill Lisecky, executive vice president of Communica- fatal plane crash. tions Equity Associates, says Cox may be wise to offer public stock in its was Although Grant's comment radio division, considering the industry's overall rising market value. widely censured, many in talk radio "It makes sense to go public, especially when you look at where radio also criticized WABC parent company stocks are trading," Lisecky says. "To be a purchaser of stat ons in this Disney /CapCities /ABC management market and to be competitive, you need that cash flow." pushing WABC executives for allegedly Including its NewCity acquisition, Cox owns and operates 38 radio sta- to oust Grant because of his comments. tions in mainly midsize markets. Cox also has local marketing agreements Grant says that recognizing Eisner with wFNs(AM) Plant City (Tampa), Fla., and wcNN(AM) Atlanta. Cox Broad- among the Freedom of Speech award casting, based in Atlanta, is controlled by its parent group, Cox Enterpris- recipients is "ridiculous and stupid. es, a private company. -DP Eisner is an enemy of free speech." Grant says he believes, "without a

Broadcasting & Cable June 171996 55

www.americanradiohistory.com Broadcasting that double standard." dering to racism." the fact that Bob Grant is a racist, and Dershowitz says he is prepared to Grant says he "has only contempt" The Disney Co. has the right to say this justify at the ceremony his reasons for for Dershowitz: "[Dershowitz] does is not the kind of community image we calling Grant "racist ": "I think the rea- nothing but trash me and lie about me, want to project," Bums says. son I will get this award is because I and he's been doing it for months." "It is one of those rare occasions was prepared to call Bob Grant a racist, NARTSH board president and KGo when you can honor people who are dia- which I will document." (AM) San Francisco talk show host Gene metrically opposed to each other, ideo- But Dershowitz says he will not Bums defends the board's decision to logically or philosophically," Burns challenge Grant's right to free speech. honor Grant, Dershowitz and Eisner. says. "By doing so, we demonstrate that "What I criticize is not Grant's right to "Bob Grant has the right to be a the First Amendment is a big enough speak, but the people who listen to racist, Alan Dershowitz has every right tent into which we can fit opinions that him," Dershowitz says. "They are pan- on his radio program to call attention to are dramatically different."

R I D I N G G A I N Radio stock values soar Washington. Although the hosts now looking for a permanent weekday broadcast from ABC Radio studios A report released by the Schroder in afternoon drive -time personality New York, Wertheim Media Group comparing United Stations spokes- since firing host Bob Grant several man Bill Quinn says USRN plans to weeks ago. WABC has filled the week- the market value of 14 publicly traded move the shows later this summer to 3 radio stocks showed a 90% increase day -7 p.m. slot with guest hosts studios being built at its headquarters. including between May 1995 and May 1996. Curtis Sliwa, Lynn Schroder Wertheim placed radio United Stations President Nick Samuels and Bernie Ward. group Clear Channel Communica- Verbitsky says, "Talk is one of the However, WABC management has most exciting aspects of the medium decided to air tions above its competitors, noting a one hour of The Dr. right now, and we are committed 190% increase in the market value of to Laura Schlessinger Show at 3 -4 it its stock during the past year. making even more exciting." p.m. weekdays, starting June 17. According to the report, Clear Chan- Schlessinger's three -hour program nel stock traded at an average $27.50 Top 10 airs Saturday and Sunday nights on per share last year, compared with an affiliates WABC at 9- midnight. Schlessinger is average $74 per share price during syndicated by SBI Broadcasting welcome is KFI(AM) the first half of 1996. International and based at Other top performers included Pre- Imus Los Angeles. miere Radio Networks, whose stock Oldies /talk jumped 138% in market value; Jacor KLAc(AM) Los Good by Silverstein & Communications, whose stock value Angeles, oldies/ Partners take gold jumped 114 %, and Emmis Broad- rock WYST(FM) San Francisco ad agency Goodby casting, whose stock rose 108% Detroit and in Silverstein & Partners clinched top market value during the past sports WGMP(AM) Philadelphia last year. honors and the $100,000 gold award week announced plans to turn over for client Sega of America at the United Stations morning drive to syndicated talker Radio Mercury Awards held June 12 Don Imus. launches talk network at New York City's Waldorf- Astoria ¡mus in the Morning debuts on New York based United Stations Hotel. The awards were hosted by KLAC July 1, according to "I -Man" Radio Networks has announced its emcee Dick Clark. syndicator Westwood One Entertain- entry into talk radio programing by Recipients of $20,000 gold ment. Meanwhile, Los Angeles taking over production, distribution awards: agency DDB Needham of neighbor KMEN(AM) San Bernardino and national ad sales for show hosts Chicago for client Anheuser -Busch also will air Imus starting July 1. Victoria Jones, Barry Farber and Alan and Bud Light; agency Triad Man- Westwood One officials say the Colmes. United Stations also has agement Group of Mount Braddock, additional Los Angeles stations taken over national ad sales for host area Pa., for client Eastern Off -Road and give Imus affiliates in eight Califor- Debbie Nigro's Working Mom on the Sport Truck; agency Lord Dentsu & nia markets. Run Saturday morning talk show. Partners of New York for client In addition, Imus is slated to take United Stations will broadcast The Radio Shack, and stations wcltz(FM) over mornings on the CBS Radio Di- Victoria Jones Show weekdays at 10 and WFNT(AM), both Hint, Mich., and vision's owned -and -operated wYST a.m. -1 p.m., The Alan Colmes Show wwN(FM) Tuscola, Mich., for client and WGMP, starting July 8. The new at 3 -5 p.m., and The Barry Farber Top Hat Carwash. affiliates give Imus 85 stations na- Show at 5 -7 p.m., all ET. At 1 -3 p.m. Other award recipients included tionwide, Westwood One says. Imus ET, United Stations will air Left to Bert Berdis & Co.; Hill Holliday Con- broadcasts from wFAN(AM) New York. Right, a debate show co-hosted by nors Cosmopulos Inc.; Foote Cone & Colmes and Farber. Afternoon shift Belding; WGTZ(FM) Eaton, Ohio; WING Colmes and Farber previously were (AM) Dayton, Ohio; wust.(FM) Phila- syndicated by Major Networks, and at wABC(Am) New York delphia; Sanchez & Levitan Inc., and Jones was syndicated by wwc(AM) Talk WAC(AM) New York is still agency del Rivero Messianu. -DP

56 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com ESPNNEWS, CNWSI to square off ESPN's new sports news service to launch in November

By Jim McConville Liberty Sports and NBC, and Liberty/Fox Sports, an interna- ESPN and Turner will find tional sports alliance of Tele- out soon whether there is Communications Inc. and News room for two more cable Corp. sports ESPNNEWS are networks. Cable operators somewhat After months of industry specu- wary of the prospects for launch- lation, ESPN last week said that it ing two sports networks in a will launch its third 24-hour sports cable universe already scram- network, ESPNNEWS, by Nov. 1. vs bling to find additional space. The network, billed as a "In a channel- constrained news and information channel environment, prior to rebuild, I'd modeled on ESPN's Sports say that it will be a challenge to Center, will launch a month consider it," says Lynn Buening, earlier than CNN /SI, the sports vice president of programing for network venture between Time Falcon Cable. "If they want high- Warnerowned Sports Illustrated ly penetrated service levels, that and Turner Broadcasting, sched- will be very difficult to do." uled to launch in December. Jeffrey Marcus, chairman of The networks enter a crowded sports competition from NewSport, a cable Marcus Cable, wonders how each of field. In addition to ESPN and ESPN2, network with 9 million subscribers that the networks will distinguish itself. ESPNNEWS and CNN /SI will face is owned by Cablevision Systems, "There's only so much sports news you Cablevision Industries settles rate complaint Elsewhere, Time Warner talks over complaint with Florida customer

By Price Coleman for basic and extended basic service. mediate the dispute. Cablevision Industries, which The customer contends that she Regulatory fallout from the 1992 Time Warner acquired early this year, and other area customers were over- Cable Act continues to take a was not part of Time Warner when charged $1.50 in September 1993 for financial and legal toll on the the alleged violations occurred. The three channels- American Movie cable industry, including number - settlement also calls for Cablevision Classics and superstations WTBS and two-MSO Time Warner Inc. Industries to cut prices for two special WGN -that Time Warner unbundled The FCC said Wednesday that the packages of programs by a total under the 1992 Cable Act. company's Cablevision Industries $2.10 a month. Late last year, a Florida circuit Corp. division had agreed to pay As part of the settlement, Cablevi- judge considerably pared down the $625,665 plus interest in refunds to sion Industries did not have to admit case against Time Warner-from subscribers in and around Columbia, violating any laws or federal regula- about $30 million to $300,000 - S.C., to settle overcharging complaints. tions. when he denied most of the plaintiff's The complaints, registered from In a second pending case, attor- claims and denied class- action status Sept. 1, 1993, to July 14, 1994, neys for Time Warner Cable and an for the case. stemmed from allegations that Cable - Orlando, Fla., customer who con- Time Warner previously won a sim- vision Industries charged more than tends that she and thousands of other ilar case on appeal when the state of was allowed under the 1992 Cable cable customers were overcharged Wisconsin sued the company for Act, which essentially set price caps were scheduled to sit down Friday to alleged unfair trade practice.

Broadcasting & Cable June 171996 57

www.americanradiohistory.com Cabic can report. We're going to see competi- related to ABC's decision to cut its pro- was launched last year. tion for carriage." posed all -news cable network a few Some industry experts voiced con- Getting carriage, cable operators say, weeks ago. cern last week about whether ESPN- will hinge on how flexible the networks ESPNNEWS will be distributed on NEWS will draw from ESPN's own are willing to be. "Both ESPN and Turn- cable, C -band and DBS, with the major- subscriber base. "Is it going to cannibal- er give good product," Buening says. ity of its subscribers coming from DBS ize ESPN and ESPN2's own audience ?" "It's not a question of whether they can at first, says George Bodenheimer, asks Croasdale. deliver, but at what price and with what ESPN senior vice president of market- Bornstein says ESPNNEWS won't kinds of incentives." ing and sales. ESPN will offer two min- produce network duplication concerns Nor does arrival of digital set -top utes per hour of local advertising avails among cable operators. "This is the boxes make distribution for such net- to network affiliates. original, the real thing -this isn't any works a sure thing. "It continues to be ESPN, launched in 1979, has 67.9 imitation," he says. "We don't antici- an issue of pricing," says Buening. "Just million subscribers; ESPN2, launched pate any problems from any of our affil- because capacity becomes fully avail- two and a half years ago, has 30.8 mil- iates on that score." able, how much more price can you lion. ESPN executives declined to esti- ESPN, which already produces a 30- push at the consumer ?" mate the number of subscribers ESPN- minute daily international version of its For media buyers, the questions are NEWS will have at launch. Sports Center, may eventually try to whether each network can stand out in a Unlike their strategy with ESPN2, build ESPNNEWS's international distri- crowded pack and how many sub- ESPN officials won't use ABC retrans- bution. "Down the line that is a distinct scribers it brings to the table. mission consent agreements to gain possibility, but as we've learned here at "There is a finite amount of advertis- cable carriage, but will look for carriage ESPN, sports interests are parochial by ing dollars out there," says Dick Croas- on expanded basic as well as new cable nature," Bomstein says. "We're going to dale, vice president of Western Media. tiers. "That's where the strength of our concentrate on North America first." "The key factor is what sort of clear- distribution efforts will lie," Boden- With the launch of ESPNNEWS, ances are these advertisers going to get heimer says. "We don't intend to get ESPN scraps its plans, announced earli- in terms of the number of subscribers into a bidding war with all the upstart er this year, to expand its afternoon ver- they are going to reach." services out there." sion of News Center on ESPN. While sketchy on programing details, The network plans to tap the com- Bomstein also appeared to put to rest ESPN officials say ESPNNEWS will air bined cross -promotional clout of ESPN, reports that ESPN would acquire The sports scores, highlights, interviews and CapCities /ABC and parent company Golf Channel as a means to launch a breaking news. Disney to gain carriage. The network third or fourth cable sports network. "At ESPN President Steve Bornstein says will have a news tie -in with ESPN's this point we're having no conversa- news of ESPNNEWS's launch is not Web site ESPNET Sports Zone, which tions with The Golf Channel." Biography channel in works A &E also plans to capitalize on popular series with audiocassettes, Web site, books

By Rich Brown ing to get a head start on the competi- schedule will feature episodes of the tion. series along with other as- yet -unnamed If all goes according to plan, fans of A &E rival Discovery Communica- programing. A &E's Biography series eventually tions earlier this month debuted a 24- A &E's plan to develop the channel will have the opportunity to watch hour nature channel, Animal Planet, is one of several brand extensions tied the show 24 hours a day. and plans to debut four yet- to -be- to the popular series. Debuting on The A &E Networks board has given named networks: a children's network; Sept. 1 on A &E will be Biography for the thumbs -up to a full -time network a how -to channel covering home Kids, a version of the show aimed at based on the popular series. The Biog- improvement, cooking and lifestyles; a children and teenagers. Also in the raphy Channel, scheduled to debut in science channel, and a history channel. works are original Biography made - 1997, is among several such spin -off Like A &E's planned Biography ser- for-TV movies that will air on the net- services expected to crop up as digital vice, the Discovery spin -offs will fea- work on Sunday nights. A &E and Hol- compression technology expands chan- ture many programs plucked from the lywood -based producer Greystone nel capacity at cable systems around parent company's library. Communications are already lining up the country. Fox Television Chairman Chase a Biography -based dramatization on After many delays, cable system Carey predicted at last month's NCTA the life of Howard Carter, the explorer operators say the long -anticipated roll- convention in Los Angeles that cable who first opened King Tut's tomb. out of digital boxes will get under way subscribers equipped with digital set - Also in the works: a Biography Web later this year. Although many top pro- top boxes early in the rollout process site (www.biography.com), set to gramers say they don't expect digital likely would find many channels fea- debut July 1; Biography audiocas- cable boxes to meet critical mass until turing repackaged programing. A &E settes, beginning in January 1997; a at least 2000, A &E and others are look- officials say The Biography Channel subscription- based, monthly Biogra-

S8 June 171996 Broadcasting Cable

www.americanradiohistory.com Cable phy magazine, scheduled to debut on is now seen in the UK and the Repub- acquired the rights to the series in January 1, 1997, and a line of Biogra- lic of Ireland and will be seen later this 1987. A &E expanded the series to a phy books that will begin rolling out in year in Brazil and throughout Spanish - prime time strip in 1994 and added a spring 1997 through Random House. speaking Latin America. There is also sixth night with the 1995 -96 season. Biography's reach is expanding a French -language version of the A &E commissions more than 130 abroad as well, coinciding with the series on Canal D. hours of original episodes per season, introduction of international versions Biography has become a strong and its library includes episodes dating of A &E's History Channel. The series franchise for A &E since the network back to 1961. Hockey scores on cable ESPN, Fox, regional Sunshine Network all show ratings boosts By Jim McConville close each series is. "So much of National Hockey League TV play- this is driven by off coverage scored big this sea- how competitive son, with Fox, ESPN and region- the series are," al Sunshine Network all netting ratings he says. "It was- increases over 1995. n't just the num- In its second year of NHL coverage, ber of games but Fox Sports scored the highest -rated the number of postseason NHL telecast since the close games. The 1980 finals, in which game six scored a greater percent- 4.4 rating on NBC TV. Fox's weekend age of our games coverage of its two Florida Panthers vs. was decided by Colorado Avalanche games averaged a one or two 3.6 rating, up 6% over its 3.4 rating last goals." year, according to figures from Nielsen On the regional sports channel side, Regional network Prime Sports for Media. The Sunshine Network averaged a 3.9 the first time this year aired pay -per- Overall in the postseason, Fox rating for its coverage of the first three view coverage of both Denver scored a 2.7 rating/7 share, up 16% playoff rounds of Tampa Bay Light- Avalanche and St. Louis Blues home over its 2.2/6 average in 1995. "Hock- ning games, including a 3.9 rating for games during the first two rounds of ey is working and is growing," says its telecast of game four of Tampa's the playoffs. The network's Ava- Vince Wladika, vice president of series with the Philadelphia Flyers. The lanche broadcasts scored a 1.4 PPV Media Relations for Fox Sports. network has several more years of buy rate passing 340,000 households, Overall, ESPN's postseason playoff hockey to look forward to, having just while its St. Louis Blues games aver- a 1.8 a six NI telecasts averaged rating for 33 signed new -year deal with the aged a 6% buy rate passing 200,000 games, up 38% from a 1.3 average rat- team (see story, page 60). households. ing for 26 games last year. ESPN's coverage of Colorado's triple overtime win over Florida in Nathanson blasts Asian monopolies game four of the Stanley Cup finals June 10 scored a 4.4 rating with an esti- Asian monopolies are slowing the development of cable in their countries mated viewing audience of 3 million and should face retaliation from Washington lawmakers, according to households. Overall, ESPN recorded a Falcon International Communications Chairman Marc Nathanson. 3.6 ratings average during the finals, "In my opinion, the Clinton administration must demand a level playing compared with a 2.8 rating last year. field in Asia," said Nathanson, speaking before the Asia Society's Con- In the conference finals this year, ference on Media and Entertainment in Los Angeles. "New laws need to ESPN topped its previous 2.0 average be introduced by Congress to prevent monopolistic enterprises [that] rating, scoring better than a 3.0 rating lobby against American investments in their country but continue to gain four times, including 3.7 and 3.8 rat- access to our financial markets." ings for two St. Louis Blues vs. Detroit The biggest problem to getting competitive cable TV systems built in Redwings telecasts. "Our conference Asia and bringing in U.S. expertise are powerful media monopolies that finals ratings overall were up nine - are unwilling to enter into American joint ventures, says Nathanson. "Our tenths of a point," says Mark Quenzel, government needs to work with the nations of Asia, not to exclude other director of programing, ESPN. "Our countries from forming local joint ventures but to insure that there is an high -water ratings mark for the finals open and level playing field to satisfy the insatiable demand of Asian con- last year had been in the high twos." sumers for more information, education and, yes, good old- fashioned NHL playoff ratings, Quenzel says, Hollywood entertainment." --RB are dictated to a large degree by how

Broadcasting & Cable June 171996 59

www.americanradiohistory.com Cablr VH1 shuffles its On tap at CAB in Atlanta The Cabletelevision Advertising progaming players Bureau will focus on marketing and how to differentiate cable from other Replaces Corradina and Angotti media at its Local Cable Sales Man- agement Conference June 22 -25 in By Rich Brown 140,000 households, according to Atlanta. Nielsen Media Research. "Cable is a marketing machine," VIII is shaking up its programing Gaspin will be responsible for the says Bruce Ferguson, vice president department in the latest attempt overall programing strategies of the of local and spot sales for CAB. "In to boost ratings at the music channel and will oversee VH1's produc- marketing in the '90s you must think video network. tion, acquisition, program development, in terms of smaller and smaller seg- Linda Corradina, VH1 senior vice on -air talent and studio operations. ments, and cable is the only medium president of programing and produc- Most recently, Gaspin was an inde- that has that capability." tion, is exiting the network to make pendent producer working on a relation- The keynote speaker for the con- room for Jeffrey Gaspin, a veteran pro- ship game show for Columbia TriStar vention will be Martha Rogers, a gramer whose resume includes execu- Television and a reality series for founder of retail marketing company tive positions at NBC and Q2. Also out DreamWorks SKG. He previously Marketing 1:1 Inc. Panel sessions in the shake -up is programing VP Mark served as senior vice president of pro- include: Angotti. VH1 President John Sykes graming and executive producer at the "Retail Alley," featuring advertis- declined to comment on the personnel Q2 shopping network and from 1984 to ing executives discussing marketing changes or the network's plans under 1993 worked at NBC in a variety of and media objectives in key retail the new leadership. positions in news, entertainment and categories. Despite ongoing efforts to revamp fmance. "Meeting the Challenge with VH1, the network has failed to match Corradina became VH 1 senior VP in Programing," a panel discussion the success of other MTV Networks November 1994 following 10 years with CEOs of cable networks dis- MTV and Nickelodeon. VH1's prime with MTV. Her plans as an indepen- cussing the new opportunities for time rating for first quarter 1996 was dent producer include developing a local cable advertising. flat at 0.3, representing an average series for VH1 for 1997. Sunshine snags Lightning N rights Team retains radio rights as part of six -year deal

By Michael Katz minimum 50 games per season, includ- side, the deal will include a half-hour ing at least 35 road games. pregame show; a new weekly show unshine Network has secured the Last year the network carried 48 focusing on youth hockey and street local cable and broadcast rights games (cable and broadcast), including hockey; a preseason special, and off- to NHL franchise the Tampa Bay three playoff games. The network also season replays of selected games. Lightning in a six -year deal through the retains the rights to playoff games not "Sunshine Network has displayed 2001 -2002 season. aired in the NHL's national package on great belief and confidence in the Sunshine staved off competition ESPN and Fox. The Lightning will retain Tampa Bay Lightning and hockey in from regional sports rival SportsChan- the radio, marketing and signage rights, Florida since 1992," says Lightning nel Florida, which is owned by Rain- all of which previously belonged to the President Steve Oto. "Sunshine Net- bow Programming and Front Row. Liberty- managed Sunshine Network. work's commitment to growth, SportsChannel Florida had tried to Financial terres of the agreement were through game telecasts, additional fea- make a play for the Lightning earlier not disclosed. ture programing and promotional sup- this year but was unsuccessful. Richard "We're thrilled with the deal," says port, will give the Lightning an even Bradley, general manager of Sports - Sunshine Network General Manager greater on -air presence and allow us to Channel Florida, says he wasn't given Jim Liberatore. "We're increasing the reach and develop fans." much of a chance to make a pitch for number of games, we're increasing our Sunshine Network, the fifth- largest the rights, since the team's contract coverage, and we're trying to think of regional sports network, is delivered to with Sunshine prevented the Lightning creative ways to bring the team to the more than 3.8 million homes through- from negotiating with other networks. community on a different level." out Florida. In addition, it has rights to The deal supersedes the last year of The contract also calls for joint NBA franchises the Orlando Magic Sunshine's five -year contract, which selection of the broadcast team and and the Miami Heat, MLB franchise began with the team's inaugural sea- joint development of Sunshine/Light- the Florida Marlins and the NHL's son. The new deal gives Sunshine a ning merchandise. On the programing Florida Panthers, among others.

June 171996 Broadcasting & Cable

www.americanradiohistory.com Cable Arum claims closed- circuit KO PPV competitor challenges $70 million -$75 million figure

By Michael Katz probably would have made more through PPV: Fight promoter Bob Arum has "Arum is a professional claimed a victory over pay per promoter and tends to view, saying his closed- circuit- hype his fights. He is only championship fight between Oscar probably hyping these De La Hoya and Julio Cesar Chavez numbers. You have to grossed $70 million$75 million. break it down by revenue Arum's company, Top Rank, says the components. When you revenue broke all company records. The analyze it and look at the fight sold out in California and brought closed- circuit revenue in $12 million from Southern California versus what he would alone, Top Rank says. Arum claims that have made with pay per 1.7 million seats were sold, which cost view, my guess is he viewers as much as $45 each. The fig- probably left around $6 La Hoya beat Chavez. and fight promoter Bob Arum ures do not include revenue from million on the table." says closed -circuit beat pay per view. closed- circuit sites in Mexico, where Panero also finds the Chavez has superstar status. 1.7 million seat sale hard to accept and Mike Tyson and WBA champion Bruce Practically all the major boxing estimates that the true figure is probably Seldon on July 13 at the MGM Grand in matches are featured on PPV these days, only half that amount. As successful as Las Vegas. Showtime Entertainment and Arum's decision to go back to pre- Arum says his fight was, Panero doesn't Television and King Vision will distrib- PPV days by televising the match via expect him to stay with closed circuit: ute the card and expect the fight to be closed circuit received a lot of criticism. "When he looks at the real numbers and available to 25 million homes. The sug- His reason for the move was the finan- sees how much he left on the gested retail price of the event is $39.95- cial hit from PPV signal piracy, which table...we'll see what he does for the $49.95. According to Showtime, he says was thwarted by closed circuit. next fight." Tyson's last fight- against Frank But Hugh Panero, president of PPV Arum's chief competitor, promoter Bruno -attracted 1.4 million buys and service Request TV, disputes the Don King, has announced a PPV bout brought in an estimated $44 million amount Arum claims and says that he between WBC heavyweight champion domestically. Cable beefs up on -time profile NCTA, CTAM create task force to increase public awareness of guarantee

By Michael Katz nology support staff-in order to make On March 1, the NCTA relaunched the guarantee part of everything they its on- time -guarantee initiative, which In an effort to increase awareness of do," says M.C. Antil, CTAM vice pres- promises free installation if a sched- its on -time guarantee, the National ident, communications, and a member uled appointment is either late or Cable Television Association and of the task force. missed, and a $20 credit for late or cable marketing association CTAM According to NCTA and CTAM, missed service appointments. The ini- have created the On -Time Customer only 25% of the country's 62 million tiative was launched in 1995. Service Guarantee Task Force. cable customers are aware of the guar- "The task force will develop a long- antee. "What we're going to try to do term plan to dramatically increase pub- here is publicize better," says Ted lic awareness of the on- time -guarantee Turner, NCTA chairman and president Errata initiative and boost our competitive of Turner Broadcasting. edge in the process," says NCTA Pres- The task force will submit its long- The Motown Showdown story ident Decker Anstrom. term plan for the project to the NCTA on page 6 of the June 10 The 25- member task force, com- board in September. The plan then will BROADCASTING 8 CABLE referred posed primarily of cable operator exec- be announced in late October or early to Rob Stoddard as director of utives and chaired by Chuck Ellis, November, says Anstrom. Although no corporate communications for executive vice president of Time other specifics of the task force's plans Cablevision. Stoddard is director Warner Cable, "will be looking at all were announced, Antil stresses that the of corporate communications for aspects of the cable industry-from ad centerpiece will not be a large advertis- Continental Cablevision. sales to customer service to the tech- ing campaign.

Broadcasting & Cable June 171996 61

www.americanradiohistory.com -able- QVC on international shopping trip Looks to expand to Canada, Germany and Japan

By Rich Brown and the country has the largest inter - and Sjîvall says the company so far linked cable system in Europe, says has no plans to enter the upcoming VC is shopping for new expan- Jan Sjîvall, president of Sweden - battle between QVC and HOT. sion opportunities abroad and is based TV -Shop Europe, which sup- Briggs expects to have a German targeting Canada, Germany and plies home shopping programing to 16 partner on board for QVC's planned Q as countries with the greatest countries throughout Europe. TV- service, just as the company is part- potential. Shop Europe now provides direct - nered with Televisa on its home shop- QVC President Doug Briggs told response ads to German television, ping network in Mexico. attendees at a media conference in Cologne, Germany, two weeks ago that the home shopping company expects to debut in Germany by late 1996 early 1997. QVC is targeting News Corp. plans JSkyB additional countries that would give it access to at least 5 million homes, Will invest in digital platform in Japan including Canada and Japan, he says. QVC will not be the first to bring a By Debra Johnson wants to launch a Japanese digital DTH home shopping network to Germany. service next year, and PerfecTV, backed Quelle, one of the country's largest cat- News Corp. plans to invest in a dig - by four Japanese trading houses, also alogue companies, reaches 4.2 million ital, multichannel platform for aims to launch a service there in fall homes with a service called Home Japan -tentatively called 1996. News Corp.'s satellite broadcaster Order Television (including carriage on JSkyB -which will offer some 100 in Asia, Star TV, was the first and so far the ASTRA 1 Satellite plus 700,000 channels within two years. The company is the only digital broadcaster in Japan, cable homes in Nuremburg and is looking to create a partnership of local with its launch of Star Plus on April 1. Munich). Home Order Television Man- Japanese program suppliers that will After just two months on the air, Star aging Director Andreas Buchelhofer drive sales of DTH channels, supplied Plus is carried by 60 Japanese cable says that 95% of his merchandise is predominantly by local terrestrial sta- operators, has passed 5 million homes German product, and he openly chal- tions and other popular satellite chan- and has 400,000 subscribers. lenged Briggs to match that claim with nels. The new service probably will Star Plus expects to have 1 million QVC's planned service. beam via AsiaSat -2 or -3. homes connected within one year of Germany is particularly well suited News Corp. is not the only group start-up. News Corp. will launch pay for home shopping because the popu- planning Japanese DTH packages. movie service Star Movies in Japan this lation shares a homogeneous language Hughes Communications' DIRECTV December.

HE A D E N D I N G CTAM in Canada end and the remainder of the MSO's CTAM, the cable industry's market- subs within the next two years. ing association, has entered Canada with its first international chapter, ' Country time CTAM du Quebec. The chapter will Country Music Television will air The 4 If be headed by newly elected officers .. Best of CMT Showcase, a five- episode Linda Ahern, president; Josee - special celebrating the first anniver- Lamarre, vice president; Jacques sary of CMT's weekly interview and Archambault, secretary, and Luc Per - video show. The half -hour specials reault, treasurer. CTAM, which has will air each Friday night in August. 18 chapters, says it may open another Canadian chapter, in Toronto. Last Monday's live presentation of the America One TV TNN Music City News Country Awards America One Television will add MSNBC signs Cox averaged a 3.5 rating. representing 2.3 two new programs -Gerbert and million households, a 14% boost over NBC has signed MSO Cox Commu- last year's telecast, according to Nielsen American Home Repair -to its nications to carry MSNBC, its pro- Media Research data. Joining singer summer/fall lineup. Beginning July posed 24 -hour cable news network. Alan Jackson backstage at the Grand Ole 1, Gerbert, a children's program, Set to launch July 15, MSNBC, a joint Opry in Nashville are TNN executives will air daily Monday- Friday at Lloyd Werner. executive vice president. 8 will venture of Microsoft and NBC, will sales and marketing. Group W Satellite p.m. American Home Repair be carried by 60% of Cox's 3.3 mil- Communications (I). and Brian Hughes. air at 11:30 a.m. on Saturday lion cable subscriber base by year's vice president of programing. starting July 6.

62 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com Atlantis switches licensing focus des Satellites, operator of the Astra satellite sys- Canadian producer Atlantis Commurica tem, has secured a 28.2 degrees east orbital tions Inc.'s program license revente position where it plans to place two new - generation digital satellites. SES has con- jumped 54% in first quarter 1996, tc firmed a fall 1997 launch fo- the new $20.5 million, with 88% of that coming from markets outside Canada. The Astra 2A satellite. The UK's BSkyB has leased 14 of the satellite's 28 Ku -band company is trying to move away from transponders. and SES says there is an over -reliance on program revenue strong interest. "notably from broadcast- generated by the North American mar- ers targeting UK," for the remaining ket, hence its recent two -year distribu- capacity, which includes another 28 Ku- tion and investment agreement with band transponders on co- located satellite German distributor/broadcaster the Tele- Astra 2B. In the existing 19.2 degrees east Munchen Group. The first investment by the position, Astra 1G will add 16 digital transpon- partnership was the acquisition of international distribu- August 1997. Astra 1H, launching at the end of tion rights to two U.S. network MCWs from two ders in 1998, will be the first Astra satellite to feature Ka -band unnamed U.S. suppliers. Management anticipates interactive completing similar distribution /investment arrange- capacity intended for use. ments for other territories in 1996 or 1997. Canadian cable's share will slide Spain to overhaul broadcast law Canadian cable operators will lose 13 % -15% of their market DTH operators in the next decade, Spain promises rapid audiovisual refcrms that may to telcos and according to a report by Montreal brokerage Levesque have an impact on commercial TV anc the country's Beaubien Geoffrion. The report predicts that Internet and fledgling cable business. The government is proposing telephony services will offset cable TV losses for MSOs. a change that would allow single shareholders to own up to 49% of private commercial broadcasters, rather Spain's Cableuropa attracts than the present 25 %. A bill for privatiziig the publicly owned regional TV stations also will be presented to powerful interest Parliament this month. The government also aims to Spanish power group Hidroelectrica del Cantabrico has encourage a second telephone operator to compete snapped up a 5% stake in cable operator Cableuropa with national telco Telefonica, as well as to impose for an undisclosed amount. Last month, Spanish elec- severe restrictions on Telefonica in cable. tricity group Union Fenosa paid $1.6 million for a 7.5% interest in Cableuropa. -By Debra Johnson AsiaSat prepares for IPO Asian satellite operator AsiaSat is planning an IPO and will float 30% of PEOPLE'S CHOICE: TOP CABLE SHOWS the company with listings in New Filowing are the top 15 basic cable programs tor the week of June 3 -9. ranked by households tuning in. York and Hong Kong. The compa- TI-e cable- network ratings are percentages of the total households each network reaches The U.S ratings ny's IPO prospectus values the an percentages of the 95.9 million households with TV sets. HHs. Rating satellite operator at HK$5.8 bil- Program Network Time (ET) (000) Cable U.S. lion-HK$7.1 billion ($750 mil- 1. Rugrats NICK Sun 10:OOa 2,456 3.7 2.6 lion -$920 million) and offers a 2. Movie: 'Turner and Hooch' USA Sun 4:OOp 2,356 3.5 2.5 downbeat assessment of the com- Z. Aaahh!!! Real Monsters NICK Sun 10:30a 2.105 3.2 2.2 pany's competitive environment. 4. Movie: 'First Blood' USA Thu 10:OOp 2.088 3.1 2.2 AsiaSat has two satellites in orbit 5. World Championship Wrestling TNT Mon 8:OOp 2,023 3.0 2.1 andplans to launch AsiaSat -3 in late E. NHL Stanley Cup Finals ESPN Thu 8:OOp 1,910 2.8 2.0 1997 and AsiaSat -4 in 1999. Asi- 7. Nick Sports Theater NICK Sat 9:OOp 1,873 2.8 2.0 aSat posted revenue of HK$326 mil- 8. Movie: 'The Sacketts. Part 2' TNT Sun 10:OOp 1,855 2.7 1.9 lion and a net income of HK$168.6 9- Rugrats NICK Wed 6:30p 1,824 2.7 1.9 million in 1995. 10. Rugrats NICK Fri 6:30p 1,808 2.7 1.9 UPC buys Dutch operator 11. Rugrats NICK Mon 6:30p 1,793 2.7 1.9 12.. Murder, She Wrote USA Sun 8:OOp 1,792 2.6 1.9 UPC, a cable joint venture of Philips 1 Movie: 'The Sacketts, Part 1' TNT Sun 8:OOp 1,786 2.6 1.9 Electronics and UIH, has bought 14. Family Matters TBS Mon 6:35p 1.778 2.6 1.9 Dutch cable operator Combivise for 15- The Ren & Stimpy Show NICK Sun 11:OOa 1,769 2.7 1.8 Df1200 million ($116.4 million). Com- bivise formerly was owned by local Folowing are the top five pay cable programs for the week of June 3 -9. ranked by households tuning in. authorities and has 140,000 sub- 1. Movie: 'Congo' HBO Sat 8:OOp 3.126 13.0 3.3 scribers in southern Holland. 2- Movie: 'Die Hard with a Vengeance' HBO Tue 8:OOp 2.893 12.0 3.0 3. Movie: 'Die Hard with a Vengeance' HBO Sun 10:OOp 2,752 11.4 2.9 SES secures satellite slot 4. Movie: 'Freeway' HBO Sat 10:OOp 2.747 11.4 2.9 Luxembourg -based Societe Europeenne 5. Movie: 'True Lies' HBO Sat 11:50p 2,338 9.7 2.4 Sr urces: Nielsen Media Research. HBO GRAPHIC IT KENNETH RAY/BROADCASTING A CABLE

Broadcasting & Cable June 17 1996 63

www.americanradiohistory.com Broadcasting & Cable's Te THE INTERACTIVE WORLDem OF VIDEO. VOICE AND DATA 14 I40+4 Microsoft, IBM hope to cash in

_ _ on the Internet 01.b.. tr. .,o.e . QuewSlosnallalown g y kae.a Te.444. Microsoft already runs the creasing pub- F.nar r The once noncommercial, MSN Mall and will subsume lic acceptance academic Internet moved eShop's software into of eletronic

toward the commercial Microsoft Merchant, part of commerce FREE big time last week, as Microsoft its Normandy commercial and saturated SPEECH? announced a deal to help create Internet - services platform. retail mar e cybershops and IBM said it will The company sees soft- kets -to open a cybermall. ware driving the bus: "The drive a bill In addition to its Microsoft Network (above). Although the two comput- lack of integrated electronic business in the company is adding to its Internet presence er heavyweights are the solutions is a key reason for Internet bou- with its $50- million purchase of eShop. entrepreneurs fronting the the slow adoption of elec- tiques. action, other companies will tronic commerce by mer- Forrester Research foresees software and content compa- be taking the risks in the chants," says Paul Maritz, an Internet retailing business of nies already have jumped into fledgling marketplace. In group vice president of the $6.6 billion by 2000, but says the cybermall business with IBM's case, Canadian Microsoft platforms group. that online retailing will get big mixed success. But Gregory department store chain Hud- Just how quickly these PC only with dramatic changes in Wester, an Internet analyst for son's Bay and Express, a titans can grow commerce on consumer behavior and online Yankee Group, says IBM has women's apparel retailer the Internet is the question. A demographics. back -end expertise and owned by Limited Inc., will spokesperson said IBM is Boston -based Yankee Microsoft has more of an be among the first 20 tenants banking on a number of Group projects a $9.8 billion edge. "Microsoft has the in "World Avenue," the trends -including "time market for Internet retailers brand and the distribution cybermall that the PC giant poverty" (tight free time). in- by the decade's end. A host of channel," Wester says. nu plans to open this fall. An IBM spokesperson declined to say how close the compa- MCI, Intel to be Webmakers access server and a source of e-mail support. MCI and ny was to getting additional Intel also plan to co- develop applications, possibly takers to come into the tent MCI and Intel made another match in cyberspace including real -time videoconference recording and and pay IBM 5% of their last week with plans to develop Webmaker, a prod- playback, streaming real -time audio /video and stereo online sales revenue. uct that would put small and midsize business on the via Internet, video e-mail and news on demand. World Wide Web. The initiative offers a relatively low -cost entry point Microsoft is playing a more Their collaboration, under the official moniker for a modest -sized firm to effectively create an Inter- indirect no less control- -but networkMCl Webmaker, will combine Intel's Pentium net business address to enhance its opportunities. ling -role. It's buying eShop, Pro chip with Windows NT as platform, an integrated For Intel, the integrated solution creates another an electronic commerce soft- Cisco router, a Netscape communications server and market for its chip technology. Since the pact is ware company, for a reported other applications to be sold by MCI for $10,000. nonexclusive for both companies, Intel also can ped- $50 million. eShop will sup- Capabilities of the package will be accessible from a dle the package to MCI competitors, which it almost ply programing tools to help central Windows -based networkMCl Webmaker certainly will. MCI already has its own Internet-relat- companies erect cybershops, Management Console. ed deals with Microsoft, Digital Equipment Corp. and as it has helped Tower The Webmaker will function as both an Internet British Telecom. -HT Records and others to do.

64 June 17 1996 Broadcasting & Cable

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www.americanradiohistory.com TelemTect la4e44.4 e444144 Surfing the 'Net section that takes the user from concept to cartoon in text and Revamped Newsweek pictures. Games, puzzles and contests also are featured. The Apple planting moves to AOL promotional angle is the primary A new version of Newsweek Inter- one here, with preview informa- active can be found on America tion available about upcoming Online (keyword: Newsweek), WB fall series Superman, seeds having migrated recently from Waynehead and Road Rovers. Prodigy. This redesigned edition has several new features, includ- AMC offers bios, links ing Gallery, a weekly photo essay; Webcasts American Movie Classics recently brief film tips in Moviescope and launched a Web site It hopes for Videoscope; a museum guide to synergies between QuickTime and Macs (www.amctv.com) featuring more as many as 30 outstanding muse- than information about upcoming um shows, and Top Shelf, recom- Teáe-seo AMC programing. In addition to $ R4 mendations on reading. Online tt program notes, users can access news quizzes and a crossword uickTime creator Apple Apple Computer Vebcasts bios in a Star of the Month section puzzle will be added soon. All of Computer is trying to and explore Stars' Dressing the magazine's regular columnists build business momen- Webcasts let you experience interestin; Rooms for interesting tidbits. The included in 0 and exciting events using the latest are the electronic edi- tum as a big -time Webcaster. site also offers an interactive multimedia technology Pictures, tion, which also features an The troubled Cupertino, sounds. videos, text and even virtual method -acting class. Perhaps its accessible archive of Newsweek Calif., Macintosh maker reality bring distant happenings and most notable feature is a menu of news to life on your computer screen stories dating back to January. And interactive events such as chats other film -related Web sites that hopes that high-profile enter- Also featured are ads that sell for tainment, sports and education and discussions let you share your poir are only a click away. of view with other participants. $5,000 per month up to $15,000 Previous the events will boost QuickTime Apple Webcasts Include for a five -screen spread. Among c,Indance Film Festival, the Grammys USA recreates TV usage and give Mac sales a and the Apple Worldwide Developers the advertisers on board are kick. That's because the audi- Conference. Chrysler, Federal Express, Honda, landscape online ence for those events fits the Lexus and Lincoln Mercury. USA Networks is presenting what profile of computer users it's billing as a virtual TV landscape inclined to buy Macs. Apple Computer presents Warner Bros. launches intended to reflect the USA Studios It also wants to build iden- animation site theme it's now promoting on -air. tity for itself in the Internet Young Net surfers have a new The site (www.usanetwork.com) is content business. Event cov- online locale to explore with the divided into six areas: Backlot, erage on Apple's Webcast about original programing, cover- site (live.apple.com) during (A ing movies and series such as MEW Duckman; Film Vault, about the past several months has 1111111111 Wrecasr JUN( 410 1996 acquired features; Remote Truck, included Bill Graham's New Year's Eve concerts, the Apple's Webcast site on USA sports; TV Library, on acquired series, and Action, latest Grammy Awards, the Ameri- promotes an upcoming Metallica concert. developments on USA shows. The can Film Institute's tribute to ,. site was created for USA by eme-, i Clint Eastwood and, last CoSite, which also built The week, a Metallica concert. Next up is this month's Habitat II Dominion (www.scifi.com), a site U.N. conference in Istanbul, Turkey. devoted to USA's Sci -Fi Channel. Apple plans coverage of six more "big ticket" events this Fornir 11.* year -including a major sports event such as the World IFM offers FAMfun s Series -according to Christopher Escher, Apple vice president s ,:W- International Family Entertain- of Its technology corporate communications. QuickTime mar.rry..... ment recently debuted its FAMfun enables Webcasting of video clips (complemented by Real - Web site (www.famfun.com) Time audio clips and text), putting it at the cutting edge of Inter- focusing on family entertainment, net technology. "The wonderful thing about the Internet is that both its own and material from it allows you to cover an event in so many ways," says Escher, other sources. The latter is con- lasualLkom who until recently directed Apple's Internet study group pro- tained in a Quick Picks section ducing the Webcasts. launch of a Warner Bros. Anima- that gives parents suggestions on A wonderful result, from Apple's viewpoint, would be a boost tion site (www.wbanimation. family -oriented books, videos, in Mac sales. It sees a receptive crowd online: Apple estimates corn). The classic Looney Tunes games, multimedia and Internet that 25% of Internet access is via Macs, and the creative commu- characters are represented, sites. The Other Tube presents nity and academics who represent much of that base also are along with the latest generation information about Family Channel 'toons from Animaniacs, Pinky prime prospects as Webcast viewers and potential QuickTime of fare; Learning Adventures covers & The Brain and other WB series. users. "It's a great showcasing of a technology," says Escher. multimedia educational The site proves somewhat edu- resources, Fam -O -Rama pro- As Apple enhances its stature as a Webcaster, it expects to and cational, with an Animation 101 vides an area for family activities. sell advertising to support its Internet events. It did enjoy some success selling sponsorships for Metallica. titttu

66 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com CNWSI chooses Quantel servers New Turner network buys three Clipboxes for editing, playback

By Glen Dickson long -form online editing, effects and com- CNN /SI, the 24 -hour sports news positing. The play -to- and information network due to air Clipbox will be launch in December, has pur- linked to two News - chased three Quantel Clipbox video boxes for last- minute file servers and accompanying Quantel inserts. nonlinear editors to record news feeds, Quantel's Cliplink edit clips and play segments to air. THE SPORTS NEWS NETWORK data router will handle The Quantel purchase marks the the movement of continuing commitment to disk -based in April, NBC paid roughly $2 million requested clips between the servers, production by Turner's CNN, which is for a smaller, single -Clipbox configu- allowing nonlinear editing clients to creating CNN /SI in a joint venture with ration (BROADCASTING & CABLE, April access material from all three servers. Time Warner's Sports Illustrated. 15). CNN /SI will use a port expander to CNN has purchased Avid server /non- According to Kevin Ivey, CNN vice combine the bandwidth of two duplex linear editor systems for both its president of strategic planning and ports on each Clipbox, Ivey says. At CNNfn and Headline News in the past advanced projects, CNN /SI will use 5:1 compression (using Quantel's pro- year. two Clipboxes to record raw material prietary "grid" compression), that port Although terms of the Quantel deal and a third to store edited material and will yield eight one -way streams, giv- were not disclosed, the purchase repre- play it to air. Each of the two record ing each server 14 channels. The two sents a hefty financial commitment. servers will be linked with three News - "raw material" Clipboxes will use the CNN /SI is buying three eight -port boxes for normal editing- cutting port expanders to supply a total 16 Clipboxes with 20 hours of 5:1 com- highlight clips and isolating soundbites incoming -feed channels, while the "on- pressed storage, eight Newsbox non- and voiceover packages -and one air" Clipbox will output eight playback linear editors and two Editbox editors; Editbox for high -end work such as channels. The on -air server will play sports clips not only to CNN /SI but also to CNN and Headline News. NBC goes That could mean transferring digital video clips to Headline News's Avid global AirPlay unit, an SGI Challenge server South Florida visial that uses JPEG compression. But Ivey effects and anima- says all the Clipbox video will go to a tion house Deep serial 601 router first: "I don't antici- Blue Sea has creat- pate a problem." ed the latest on -air CNN /SI will use a PC -based soft- ID for NBC to p -o- ware module for automated playback mote the networ <'s from the Clipbox. "It treats each play- brand worldwide. back port like a VTR," Ivey says. "It Deep Blue artistic will take the playlist from the news- director David room system right to the server." The Woodward designed start -up network still is evaluating the new ID, which newsroom systems and also is talking to vendors for software to consists of a rich - automation metal globe combined with a sun compass and the NBC logo projected onto run the control room and feed opera- its surface. Creative director Robert Kirkpatrick, FLAME artist Rick Rubin, tions. senior 3 -D designer Mike Wharton and 3 -D animator Lloyd Alvarez con- For its feed operation, CNN /SI tributed to the project. -GD plans to employ "triage," a new concept that places loop partitions within

Broadcasting & Cable June 17 1996 87

www.americanradiohistory.com Technology a Clipbox as it constantly records clips we want to keep, then record system as well, says Ivey, but went incoming feeds (CNN/SI will record those to the server," he says. "We'll with Quantel's because of its ability to backup feeds of entire sporting events make the first rough cut of highlights handle such a large number of input on Betacam tape). The Clipbox's as the feed is incoming. With triage, and output channels and its "over- additive loop recording technique roughcutting will become a function of write" recording capability. continuously records video, then logging. The recorded portions on the "We needed to take 16 streams in," overwrites what the user wants to server will be saved as annotated with- he says. "You plan for the worst sce- keep. If a user chooses to keep a 38- in the cutsheet, and all the automation nario. On a college football weekend, second clip on top of a 15- minute control will be based on the rundown.... we may have 300 to 500 hours of loop, the server will extend the loop We're trying to weave this technology things incoming. The only way to do it to 15:38, Ivey says. into things people already do." is to make the edit decision first before "That will allow us to look at the CNN /SI considered Avid's server it's stored on the server." ABC making the move to ATV It chooses Harris solid -state transmitters for its owned stations By Glen Dickson cooled tubes on our VHF stations. I'm hopeful we'll be Capital Cities /ABC has able to afford solid -state trans- agreed to buy Harris mitters." Corp. ATV transmitters Harris currently makes an for its 10 owned stations in IOT, or tube, UHF unit for exchange for priority delivery ATV with its Grand Alliance and quantity pricing. approved 8 -VSB digital No delivery timetables or Harris Corp.'s ATV digital exciter will be used in both tube exciter; development of a solid - pricing details have been set, and solid-state models. state ATV transmitter is under pending the FCC's formal way. Harris, the leading suppli- approval of the Grand Alliance HDTV graming to HDTV as required, he says. er of VHF solid -state transmitters, has transmission standard. But according The ABC -owned stations are WABC -TV maintained that solid -state UHF trans- to Robert Niles, vice president of engi- New York; KAac-TV Los Angeles; wts- mitters for ATV will be more cost- effec- neering for CapCities /ABC's O &Os, if Tv Chicago; wPVI -TV Philadelphia; KGD tive in the long run than are tube models. the FCC approves the standard this TV San Francisco; KIRK -TV Houston; Harris is the only ATV transmitter year and starts issuing ATV licenses in WTVD Durham, N.C.; KFSN -TV Fresno, vendor that CapCities /ABC consid- 1997, ABC would like to get its first Calif.; wTVo Toledo, Ohio, and WiRT -TV ered, Niles says. Five of the O &Os Harris delivery in '98. Flint, Mich. have Harris solid -state VHF transmit- "We have a generic plan in place for The group wants to buy solid -state ters; the others have Harris tube and the 10 stations," Niles says. "All it UHF transmitters from Harris, not old RCA units. needs is a timetable to get it started." inductive output transmitters (IOT), "We've had a very good experience That plan initially calls for simulcast- says Niles. ABC is leaning toward the with solid -state VHF, and I'd like to ing network pass -throughs of HDTV more expensive solid -state technology see the technology show up on the programing, locally originating a limited for ATV because of its high reliability ATV side," says Niles. "I think we'd amount of previously taped HDTV and lower maintenance costs: "We rather pay a few dollars more and material, and upconverting NTSC pro- really don't want to inflict water- install a transmitter that takes as little care as possible." The purchase agreement is nonbind- Receive -ready ing, Niles says, leaving CapCities free to consider other vendors (or tube tech- Rohde & Schwarz is offering nology) if Harris doesn't meet its price its CT200RS receiv- satellite point. er for analog TV channels as Bob Weirather, Harris director of an expansion to the remote - television products, controllable headend says that Harris cable expects to meet CapCities /ABC's program CT200 or as a and price The delivery requirements, standalone receiver. adding that ABC will play an "intimate CT200RS is for suitable part in our development process" for receiving conventional two - channel analog sound as solid -state ATV transmitters. He says that Harris is pushing hard to build a well as digital ADR programs, and includes a full- featured satellite demod- cost -effective solid -state unit and will ulator containing a video and two- channel audio module. -GD continue to develop and manufacture ATV tube transmitters.

68 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com echnology Fox News perfects its roadshow Old houses offer new challenges

By Glen Dickson

While Fox News waits for completion of its new Washington headquarters, the network news operation has taken its act on the road. Each Sunday the The broadcast'!so network produces the live features a live Fox Sunday News's uplink and trucks in Fox News Sunday morn- Internet feed that takes questions. front of Washington's historic 1799 ing show from a different Octagon house and museum, the show's historic house in the home for its May 12 broadcast. greater Washington area. That requires bringing in a full com- are uplinked from Reuters' Washing- van. Graphics -generated mainly by a plement of production and transmission ton facility, where Fox leases space Chyron Infinit -are inserted on loca- gear, creating a news set inside the quirky and services. tion from the production truck. contours of a house that may be more "It's a satellite -savvy world," says After rolling in the trucks on Friday, than one hundred years old, then packing Bridgforth. "We've had as many as Saturday is spent setting up the loca- up and moving on to the next site. five remotes on one broadcast, sub - tion, firing up the generators and doing "We reinvent the wheel every switching from another location and last- minute graphics editing (prepack- week," says executive producer Marty bouncing back into us on Ku- band." aged graphics are created at local post Ryan. "It's a tremendous technical, According to Roger Sullivan, direc- house EFX Communications). Fox logistical and physical challenge." tor of production, audio is one of the also does some AB roll editing on Sat- Ryan says that one of the greatest dif- biggest technical challenges in produc- urday afternoon for news packages that ficulties in producing the mobile show is ing a live show from the historic are inserted into the show. "One is sim- its current lack of a home base. "When homes. "You have these high - ple effects, the other is online editing you don't have a central studio and con- ceilinged, wooden rooms that are very for the show opens," Sullivan says. Fox trol room, you also don't have offices, sound -reflective," he says. also takes in news feeds on Sunday editing or graphics rooms in short walk- Fox has countered reflection prob- morning for late- breaking events and ing distance," he says. "Right now, lems by using Shure BCM 66 unidirec- does straight -cuts editing on-site. they're spread all over the place. It's not tional lavalier mikes and building a Sullivan expects that the show will be quite a logistical nightmare, but it's at sound cloud over the set's lighting "more graphically active" when Fox least a huge logistical headache." grid-"We drape sound blankets over it moves into its Each Sunday production requires a to try to stop reflections," says Sullivan. new headquar- crew of 40, including production staff, For video, Fox News Sunday uses ters, which is technical personnel, crews for the SNG both BTS studio and ENG cameras, roughly two and ENG trucks and computer opera- employing the hand -held ENG units months from tors for the show's Internet component, "to squeeze into corners," says Sulli- completion. says director Turner Bridgforth. "We stream live to the Internet and take questions back," he says, adding, "We BCS goes Digital LITE have six computers to deal with that, and operators on- site." Cable advertising representative BCS Cable Adver- is Digi- Fox News Sunday maintains a mini- tising of Houston purchasing Channelmatic's mum three satellite downlinks for each tal LITE "single- channel integrity" MPEG -2 ad inser- show and two uplinks (one C -band and tion systems for its Arizona cable markets. The one Ku -band backup), employing the $320,000 contract consists of four six -channel sys- network's new SNG trucks (BROAD- tems in Kingman, Flagstaff, Lake Havasu and Bull- a in CASTING & CABLE, Oct. 9, 1995) as well head City, along with central encoding center as leasing SNG, microwave and pro- Houston. Installation is scheduled to begin this duction trucks from local vendors such month, says Charles Hood Jr., BCS founder and as Starliner Mobile and Diversified president. -GD Communications. The C -band feeds

Broadcasting & Cable June 171996 69

www.americanradiohistory.com 44 The Los Angeles ShowBiz Summit is a day -long arena for the exchange of ideas on the economics of entertainment that is, the business of our industry. It's a powerful conference you won't want to miss. 99 Gerry Byrne, Vice President and Publisher, Variety Inc.

PRESENTED BY BRIET}' Schroder Wertheim & Co. n CITYNATIONALBANK Incorporated

HIGHLIGHTS MODERATORS AND PANELISTS INCLUDE:

OPENING REMARKS JERRY BRANDT- PUbliSher, Variety's ON Production WILLIAM FAY- THE HONORABLE RICHARD I. RIORDAN. MAYOR OF Los ANGELES Executive Producer, "Independence Day" RICHARD FRANK-Chairman, SPECIAL PRESENTATION C3 RUSSELL GoLDsMITH- Chairman d CEO, City National Bank "ENTERTAINMENT ECONOMICS: Los ANGELES" BERG, CHAIRMAN & CEO, !CM JEFF PAUL HAGGAR- Executive Director of Post Production, Paramount KEYNOTE SPEAKERS Pictures JULES HA,Movlrz- President and CEO, ITC Entertainment FRANK BIONDI, CHAIRMAN AND CEO. MCA. INC. Group EDDY W. HARTENsTEIN- President DIRECT' Inc. DAVID RAYMOND W. SMITH, CHAIRMAN AND CEO, BELL ATLANTIC CORPORATION LONDONER- Managing Director, Schroder Wertheim IVAN LusTIC RECOGNITION OF STEVEN SPIELBERGS INDUCTION Managing Director, Schroder Wertheim AVRAM MILLER -VP., Business INTO VARIETY'S SHOWBIZ EXPO HALL OF FAME Development, Intel Corp. Scan. Ross -President, Digital Domain PANEL TOPICS INCLUDE: SCOTT SASSA- President, Turner Entertainment Group RUSSELL THE VIEW TO 2001 SCHWARTZ- President, Gramercy Pictures KENNETH ZIFFRF.N-Sr. THE EFFECTS OF FIX (WITH SELECTED EXCERPTS FROM THE. TWENTIETH CENTURY Fox FEATURE 'I I PENDENCE DAY. ") Partner, Ziffren, Brittenham, Branca á Fischer FRIDAY, JUNE 28, 1996; 8:30 AM - 6:00 PM Los ANGELES CONVENTION CENTER CALL TO REGISTER 800 -840 -5688 REGISTRATION FEE: $495 VISIT OUR WEBSITE AND REGISTER ONLINE: www.showbizexpo.com FOR FURTHER INFORMATION CALL 213 -549 -4199 OR 212 -337 -6925. Continental breakfast hosted by Entertainment Industry Development Corp. (EIDC) Luncheon sponsored by Kodak and Panavision

The L.A. ShowBiz Summit, an executive conference, is part of Variety's ShowBiz Expo, a joint venture of Variety & the Reed Exhibition Companies.

L,íxirrr ShowBiz Expo www.americanradiohistory.com ("- Fl SSI /e- OS

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HELP WANTED SALES Technician - Must possess strong video, audio RADIO and computer skills. We operate an FM radio station, AM carrier current/cable Radio station and 3 HELP WANTED MANAGEMENT cable television stations. You must be a mentor LATE RELATIONS EXFCt> i 1 \"1 and an innovator! Your "staff" will consist of students. Our radio stations use standard broadcast Major northeast radio b;i -. -J marketing equipment, DAT and PC -based DAW. Our TV sta- General Manager KUT Radio. The University of company is looking for an Affiliate Rela- tions use Sony type 5, 7 and 9, 3/4 ", Hi 8 and S- Texas at Austin. The College of Communication, tions Executive. Candidate should have VHS decks, cameras and camcorders. Our cable The University of Texas at Austin, is accepting plant uses CN and satellite receiving equip- applications for the position of General Manager barter syndication experience in ment. We also operate fixed and mobile A/V of KUT -FM Public Radio Station. KUT -FM is a radio /radio sales and know how radio equipment. Your duties will include routine PM, training/teaching out of the class room, trou- National Public Radio (NPR) and Public Radio In- stations think and work. Fax resume and ternational (PRI) affiliated station licensed to The bleshooting, repairs, remotes and page duty for University of Texas at Austin providing service to salary requirements (no calls please) to off air emergencies. You will be one of 3 pro- the University community, Texas' capital city and (203) 230 -4202, Att: Kerry Tuozzola, fessionals facilitating and supervising these stu- surrounding communities. KUT Radio also serves dent operated facilities. The position is full time, in- CRN Int., Inc., 1 Circular Avenue, San Angelo, Texas and the Concho Valley. cludes vacation, benefits and pays in the mid Seventy percent of the support funding for station Hamden, CT 06514. 20's. There are also additional income op- comes from grants and from individuals and busi- portunities available on campus. SBE certifica- ness underwriting within the listening area. KUT - tion, transmitter experience and college broad- FM is an organization with a $2 million annual casting experience a strong plus. Please send re- We are looking for a winner. Chattanooga's Ho budget. The General Manager reports to the sume, 3 references and salary history by June Country Favorite US -101 FM. WUSY, Chat Dean of the College of Communication, and is re- 24, to Linda Witter, SUB 428 SUNY, New Peitz, tanooga Tennessee is seeking experienced can sponsible for the administrative leadership, pro- NY 12561. didates for an opening on its sales staff. Appli gram development and management of person- cants must have a 3 to 5 year successful radio nel, development and fundraising, and strategic sales background. You must be adept at devel- planning functions of the station, and the developing client relationships and must have agency opment of strong external community, board and Looking sales experience. Send a letter telling us why you for right engineering Individual to University relationships. Required qualifications maintain two, 100,000 watt FM and AM facilities should be a part of our team along with a brief for this vacancy: Bachelor's degree in business, in Northern Michigan. work history to Lori Hudson, Local Sales Man- Stable group owner with ag- fine arts, communications, or liberal arts; seven gressive Must hands have ager, WUSY -FM, P.O. Box 8799, Chattanooga, plans. be on and good years of senior management experience with im- computer knowledge. Reply to Box TN 37411. Colonial Broadcasting is an Equal Op- 00777 EOE. plementation of fundraising, underwriting and pro- portunity Employer. motion; non -profit public radio management experience: experience with principles and practices of effective leadership and manage- Top fifty, FM /FM /AM looking for experienced HELP WANTED NEWS ment; experience with team building and busi- Radio Sales professional(s). Rapidly expanding, ness planning techniques; experience with public experenced radio company. Send resume to Box broadcasting and radio station operations; expe- 00844 EOE. rience with FCC policies regulations, and includ- News Director, KCHO -FM at California State ing grant writing and development strategies: ex- Strategic Media Research /AccuRatings, a lead- University. Chico. Responsible for all aspects of perience establishing goals and evaluating ing media research firm, is seeking national ac- the Northstate Public Radio News and Public Af- employee performance: experience developing count managers to join sales and marketing fairs Dept. and will teach broadcast news. MA in and managing station budgets; represent the sta- team. Hard -working, self- motivated professionals Communication or Journalism preferred. Details tion nationally, regionally and to The University w /3+ years experience in broadcast sales/ and required application available from CSU and local communities. Salary for this position is programming preferred. Strong client focus, ex- Chico Personnel at (916) 898 -6888. Deadline open depending upon qualifications. Excellent perience w /research and good presentation skills 07/08/96. AA/EOE/ADA. fringe benefits. Working hours are 8 am to 5 pm, required. Excellent opportunity w/exciting travel http: / /www.csuchico.edu /pers/jobs. html and may nclude frequent overtime and evening and exceptional income potential. Rush resume: work. information Complete on this vacancy will Tripp Eldredge, VP /Sales and Marketing, be provided to finalists at the interview. To apply, Strategic, 180 North Wabash, Chicago, IL 60601. send letter of interest, resume, and a list of three News Director /Producer. WBNI, 89.1 FM, seeks Fax (312) 726 -8383. references to: Dean Ellen Wartella, The College host for weekday broadcast of Morning Edition. of Communication, The University of Texas at This person will produce interviews/features for Austin, Jesse H. Jones Communication Center the program, prepare /deliver newscasts assist in Austin, Texas 78712. An Equal Opportunity/ HELP WANTED TECHNICAL the development and production of new public af- Affirmative Action Employer. fairs programs, file stories with major news organizations, and participate in on -air fundraising. A Wanted: Engineer needed for growing fulltime BA in Journalism, Communications or related radio network based out of Chicago, Illinois area. field preferred. Minimum two years experience in Interim General Manager for New England sta- Applicant must have strong knowledge of the broadcast journalism, preferably in public radio; tion. Help owner prepare station for sale. Hands - latest in Digital Technologies as it relates to familiarity with Morning Edition; interest and/or in- on, sales -oriented, strong in sales management. satellite delivery and Point to Point Digital Telco volvement in the arts helpful. Excellent NPR -style training, leadership, and promotion. Fax resume Circuits including ISDN and switched 56 Data delivery; proven ability to write news copy, con- to Box 00846 EOE. Circuits. Applicant should have strong studio con - duct interviews, produce network quality feature strucion and maintenance skills and be willing to reports; commitment to public broadcasting. trave nationwide on occasions to set up equip- Candidate must be self -motivated with excellent ment for remote broadcasts. Applicant must be social skills, including working with small staff, willing to be on call 24 hours a day with a na- volunteers and the community in a direct and Fax your classified ad to tionw'de page and be able to work long hours courteous manner. Competitive salary, plus when necessary. Salary range $35k to $60k an- benefits package including health care, life, and Broadcasting & Cable nually. Send resumes and salary history to: Jerry dental insurance. AA/EOE. Send letter of in- L. Heckerman, Director of Engineering, One -On- terest, resume, transcript, and audition tape to: (212) 206 -8327 One Sports Radio Network, 1935 Techny Road, Bruce R. Haines, General Manager, WBNI -FM. Suite 18, Northbrook, IL 60062. P.O. Box 8459, Fort Wayne, IN 46898.

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HELP WANTED ANNOUNCER SITUATIONS WANTED NEWS KRXI FOX 11 KAME UPN 21. Traffic - Order Entry. We are seeking a highly motivated person Very successful News Director seeks new to enter local and national sales orders. This posi- Announcer /Producers, Classical. Kent State challenge at radio station focused on local and re- tion works with a sales staff of 17, must be able University invites applications for two creative, in- gional coverage. Will provide leadership and to work well under pressure and time constraints. novative Announcer /Producers for classical an- supervision to staff of reporters, producers and Must be detailed oriented, organized, and have nouncing and feature production, public relations. writers. Many National and State awards. Can re- communication skills. Data entry skills required. and special events. Produce and host classical locate this summer. Reply to Box 00847. PC skills helpful. Media experience preferred but music and NPR news air -shifts. Produce promo- not required. Resumes will be accepted until tional, fundraising, feature, and other pieces. The Wednesday, June 12, 1996. Mail or fax resume Score big. Sophisticated, exciting sports pro look- successful candidate will be a broadcast pro- to: Tracey Wright, Traffic Manager, 4920 ing for PBP /anchoring position. 5 years radio/ fessional who enjoys and has a working knowl- Brookside Court, Reno. Nevada 89502. cable experience. All four major sports plus soc- edge of classical music. Bachelor's Degree, (702)856 -2100 Fax. No phone calls please. EOE. All markets freelance OK. Bob broadcast experience, strong speaking and pub- cer. considered, 201 -546 lic relations skills, conversational, informal. lively, -5546. Manager -KOSA-TV In engaging delivery, and commitment to excellence General Sales Odessa, TX, a new addition to the Benedek Broadcasting through teamwork. Application deadline: June 28, Group, is seeking a proven sales leader as Gen- 1996 or until the position is filled. To apply, TELEVISION Manager. Candidates should have please forward letter of application, resume, re- eral Sales local and national experience with a strong em- ferences, demo cassette featuring your best HELP WANTED MANAGEMENT in new Ex- classical announcing (including fundraising and phasis business development. traordinary people and organizational skills are a commercials if available) to: Announcer Search, General Manager needed for local cable televi- must. Send resume to General Manager, KOSA- WKSU Radio, Kent State University, P.O. Box sion station and weekly newspaper serving a TV, 1211 North Whitaker, Odessa, Texas 79763. 5190, Kent, OH 44242 -0001. Equal Opportunity/ large retirement development in Central Florida. No phone calls, please. An EOE- M /F /D. Women Affirmative Action Employer. The mission is to coordinate coverage between and minorities are encouraged to apply. our electronic and print medias. Responsible for news reporting and staff assignments, schedul- Dynamic, growing company is seeking a SITUATIONS WANTED MANAGEMENT ing, promotions and community relations in both Satellite Services Sales Manager for direct sales, print medias. Basic understanding of and experi- marketing, and customer service to video. audio, ence in television a must. Send resume and Seeking General Sales/General Manager posi- and data customers. Emphasis on compressed salary requirements to Box 00848 EOE. tion in small market. Experienced top biller. Top digital video and audio services. New Position, references. Willing to relocate. Turn arounds. wide open for you to develop strong results. Goal Ted 914- 357 -9425 or 212- 888 -7347. HELP WANTED SALES is expansion of services, not maintenance of current client base. Must possess excellent knowl- international satellite National Sales Manager. WTTV, a River City edge of US domestic and Let's grow together! I bring 20 years in sales Broadcasting station, located in Indianapolis, the systems and markets, strong interpersonal skills, for with profitable operations. Career also includes 2 #25 market, has an immediate opening for a Na- ability to analyze costs new services, and years previous GM /SM experience. 316 -343- tional Sales Manager. The position offers a have a minimum of three years of related experi- 9896. I will pay my moving expense. unique equity opportunity. The successful candi- ence with verifiable results. Located in suburban Pittsburgh in high industrial park in rural set- date must possess a proven national sales re- tech cord, strong leadership abilities and a strong de- ting. Send resume and references to: AtlanSat Your Money Are High! 121 Its -The Stakes GM/ sire to succeed. WTTV, Indiana's sports station is Satellite Services, Suite 700, Hillpointe Opportunity GSM seeking medium /small market GM position. the broadcast home of Indiana University, Drive, Canonsburg, PA 15317. Equal /motivator. Great trainer Will take you to next Purdue University, Indiana Pacers and Big Ten Employer. level. Proven winner dedicated to success. Reply Conference basketball, plus Indianapolis Colts Box to 00845. football and Big Ten football. Additionally, TTV -4 Account Executive. KAME UPN 21, a Cox owns the syndication rights to premiere pro- operated station, has an immediate opening for gramming such as: Home Improvement, Seinfeld, an Account Executive. We are looking for so- MGR MGR General /Station /Consultant. Mad About You, The X- Files, Frazier and NYPD meone who works well with people, has good Specializing in News/Talk Radio/TV. Start up or Blue. This is a tremendous opportunity for a ideas and can think out of the box. Media and re-formatting. Hire and train local personnel as highly motivated individual to join a progressive marketing experience a plus. Computers, num- hosts and investigative reporters. Teach selling company. Pre -employment drug testing required. bers and presentation skills critical! Send resume with or without ratings. Enjoy ratings increase in Women and minorities are encouraged to apply. to: Steve Cummings, Director of Sales, KAME first book. Any challenging market considered. EOE. Send cover letter and resume ASAP to: UPN 21, 4920 Brookside Court. Reno, NV 89502. Call Bob 702 -647 -7865. WTTV, Human Resources, 3490 Bluff Road, In- Account Executive, KSNF -TV/NBC, Joplin, MO, dianapolis, IN 46217. has an immediate opening for an experienced Ac- GM wishes to gain ownership through "sweat count Executive. Must be able to handle agency equity" of small market, northeast station. Pre- General Sales Manager, Mid -West NBC 100+ negotiations and develop new business. Strong vious management, programming, news and market needs proven leader to direct the sales verbal and written communication skills necessary. engineering experience including start-ups. Com- operation of this fast growing group. Must posses Need a creative team player with the desire to grow munity- involved. Current knowledge of PC soft- strong leadership skills, have a proven track re- with an aggressive new company. Resumes to EEO ware and automation. Reply to Box 00829. cord in new business development, selling by Officer, KSNF -TV. P.O. Box 1393, Joplin, MO64802. numbers, with heavy sales and marketing promo- KSNF is an Equal Op-portunity Employer. tion and sales incentive trip experience. National SITUATIONS WANTED SALES sales experience helpful. I am looking for the HELP WANTED MARKETING person that thinks they are ready to step up to General Manager, once they prove themselves Research /Marketing Director WTOL -TV is the College Graduate with BA In Radio -TV looking here in Reply to Box achieving sales goals. #1 station in the market. We are seeking a Re- for radio sales position. Six years experience as 00843 EOE. search /Marketing Director in our Sales Depart- a radio account executive, looking to re -enter ment. This individual will do market research and broadcasting Phone Martin Garbus at 805 -254- instrumental in database market- 6483 Local Sales Manager. Aggressive, organized be the growth of individual needed to manage team of pro- ing initiative. Successful candidate will be highly fessionals in Raleigh, NC for hard charging FOX organized and possess excellent presentation quan- affiliate. Live in the country's most desirable re- skills. Computer literate and knowledge of Fax 'our classified ad to gion. Heavy emphasis on retail marketing/ titative. Successful candidate will be highly or- promotions /news business development. Mini- ganized and possess excellent presentation skills. Computer literate and knowledge of quan- & Cable mum two years previous experience TV sales Broadcasting management experience. EOE. Send resume to: titative and qualitative tools (Nielsen, Marshall Carol Wright, General Sales Manager, WLFL -TV, Mktg.) essential. Respond to WTOL -TV, Person- (212) 206-8327 3012 Highwoods Boulevard, Suite 101, Raleigh, nel Administrator #51, P.O. Box 1111, Toledo, NC 27604. Ohio 43699 -1111. No Phone Calls Please. WTOL is an Equal Opportunity Employer.

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HELP WANTED TECHNICAL Television Broadcast Technician. Immediate opening with one of the fastest growing FOX affiliates in the country. The successful candidate must be able to troubleshoot electronic equipment to Broadcast component level. Knowledge of 1/2" and 3/4" tape ASSISTANT machines a must. Must be able to meet tight deadlines in a fast -paced environment. High school diploma and CHIEF Maintenance technical degree required. Previous TV computer experience helpful. Send resume to: Chief Engineer, ENGINEER WJPRANFXR FOX 21/27, 2618 Colonial Avenue, Engineer Roanoke, VA 24015. No phone calls please. EOE.

Responsibilities include supervis- Technical Director. WTHR -13, a Dispatch Broad- ing the technical operations, KABC -TV is seeking an experi- cast Group Station has an immediate opening for maintenance and repair enced Broadcast Maintenance an experienced Technical Director. You will be of primarily responsible for switching live newscasts equipment. Oversee various tech- Engineer to join our team. with occasional other live programs. You should nical needs and crew Successful candidate must have have a related degree and minimum of 3 years experience switching fast -paced, graphics - requirements for the maintenance an A.S. in a related field and a intensive, multi- source live news shows. We have minimum of five years experience and repair of broadcast equip- all the toys: Grass Valley 3000, K- Scope, Infinit!. including: component level All the elements are here, we just need you to make ment Serve as liason to all other troubleshooting skills, experience them sing in unison. We're a station on the move depa-tments. with ENG and SNG equipment and we're looking to add a top -notch TD to our growing staff. Some computer editing experi -ence Associate Degree or equivalent in maintenance and a solid knowl- would be a big plus for this job. If you're the one Engineering or Communications. edge of digital and analog systems, we're looking for, prove it! Send a cover letter and automation, machine control, resume, stating referral source to Human Resources Three to five years of Department, WTHR, PO Box 1313, Indianapolis, IN graphics, video tape and related Management skills, and five years 46206. Women and minorities encouraged to apply. equipment. Candidate must be We are a smoke -free and drug -free environment. television and technical operations self- motivated and demonstrate Operations Technician. Group W Satellite Commu- experience. the ability to work alone or with a nications is a leader in the programming, sales and marketing, and transmission of cable networks includ- team. Computer skills are a definite For a further description of this ing The Nashville Network and Country Music Televi- must. SBE certification is a plus. job, call the KPRC Job Line at sion. We are currently seeking an Operations Techni- Shift work is required. cian for our Stamford location. In this position you will 713 -778 -4914, 24 hours a day. be responsible for the routine operation of the Earth For immediate consideration, Station and ascr+ciated remote and client sites. You please send your resume will also configure all transmission equipment and, No phone calls, please. to: D. Converse, Director of perform crosspole isolation and saturation tests and Send resumé to: signal routing within all GWSC facilities. Additionally, Engineering, KABC -TV, Dept. Dale Werner you monitor all services for video and audio quality an BME -BC, 4151 Prospect Avenue, conduct daily performance checks on all transmission Director of Broadcast Operations Los Angeles, CA 90027. Equal equipment and loops. The ideal candidate should possess a minimum of two years experience in the field of and Engineering Opportunity Employer. No phone broadcast operations as well as familiarity with video, KPRC-TV calls, please. audio and RF signals and measurement parameters. P.O. Box 2222 Knowledge of earth station technical systems and operational experience with waveform monitors, audio measurement equipment and spectrum analyzers is No phone calls please. essential. Group W Satellite Communications offers a competitive salary and outstanding benefits as well as An Equal Opportunity Employer KADCIV e the opportunity to work for an industry leader. Interest- ed candidates may forward resumes to: Human POST -NEWSWEEK Shop Supervisor, KVZK-TV, American Samoa. Resources Department. 250 Harbor Drive, Stamf ord, LooKing for technical school or equivalent experi -ence. CT 06904. Fax: 203 -965 -6117. EOE. Group W Satel- S -I- I I T;A O N S. N C. troubleshoot to the component level. Sony 3.'4" tape. lite Communications. GVUtah switchers, Hams transmitters. new Larcan transmitter very soon. Up to $28,000 plus housing. Chief Engineer. Production and Post facility is Contact Tom Norman, Chief Engineer. KVZK -TV, Pago seeking a qualified Chief Engineer with added Pago, AS 96799 (USA), fax 011(684)633 -2727. emphasis on computer skills. Individual to be responsible for the design, installation and main- CHIEF ENGINEER TV Egdipment Maintenance Technician. In- tenance of television production systems; includ- L.A. stal ation, maintenance, and repair of television ing cameras, video tape recorders (Ampex 1", Market studio and field equipment including cameras, Sony D2, Betacam SP, Digital Betacam, 3/4" and graphics, Independent UHF station needs ex- DVE's, still store, computer character VHS), editors, Avid systems, GVG switcher, generators, switchers, audio and video editing perienced engineer to supervise special effects equipment and system terminal systems, microwave and RF systems. Other duties equipment. Send resume to: Ralph Roddy, master control, maintenance and as assigned. Please send resume to N. Bowser, Pearlman Productions and Post, 2401 West Bellfort, transmitter. A good step up for an Human Resources Administrator, 3900 Biscayne Houston, TX 77054. Fax (713)668 -9241. EOE. experienced supervisor in a smaller Boulevard, Miami, FL 33137. EOE. M /FN /D. Assistant Chief Engineer. KAME UPN 21 and market. General class radio/TV Chief Engineer. Florence -Myrtle Beach, South FCC license prefered No restric- KRXI FOX 11. Stations operated by Cox Broad- Carolina VHF affiliate is accepting applications casting and the Nevada Television Corporation in resume salary his- tions. Send with for Chief Engineer's position. Station is part of the Reno/Tahoe market have an immediate open- tory to Broadcast Box 00835. large, well established group owned corporation ing for an Assistant Chief Engineer. We are looking run by broadcasters, not an investment company. for an experienced candidate with strong leadership Capital equipment needs are addressed every year. skills and proven track record to supervise the day - Willing to consider qualified candidates ready to to -day on air operation of the stations. Excellent 1 To place an ad in the Broadcasting & Cable move up. Send letter with resume to T. Arthur Bone, people skills a must! Fax or send resumes to: Steve I Classified pages, contact Antoinette Fasulo I Bone and Associates. Inc., 6 Blackstone Valley TEL: 212.337.7073 FAX: 212.206.8327 Cummings, Director of Sales, KAME/KRXI TV, 4920 1 Place, Suite 109, Lincoln, RI 02865, or Fax 401 -334- Brookside Court Reno, NV 89502. Fax (702)856- I INTERNETAFASULOOB &C.CAHNERS.COM I L J 0261. EOE. 1101. No phone calls please. EOE.

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Assistant Chief Engineer, KVZK -TV, American Broadcast Maintenance Engineer - The Alaska Samoa. Were seeking someone with strong Rural Communications Service has a position maintenance skills and experience, desires up- opened for a technician with three years experi- ATTENTION grade to supervisory level. We use Sony 3 /4" tape, ence in all phases of television station repair. Ex- GV/Utah switchers, Harris transmitters, new Larcan perience with Panasonic M2 format and Sony 1" PROMOTERS! transmitter very soon. Up to $30,000 plus housing. is a plus. Must be able to work in harsh, isolated Contact Tom Norman, Chief Engineer, KVZK -TV, conditions. Some travel may be required. Salary Do you love L.A.? How 'bout range is resumes Pago Pago, AS 96799 (USA) fax 011(684)633-2727. $30 -34K annually. Send to: sports? News? Movies? Frogs? ARCS, Pouch 468, Bethel, AK 99559. Fax Transmitter Supervisor. WLFL -TV, FOX affiliate (907)543 -3130. Attention: Joe Siebert. in Raleigh, NC has an immediate opening for the If you say yes to 4 out of 5. possess position of Transmitter Supervisor. Will be re- an eye- opening demo reel, love computers, sponsible for maintenance of high power UHF transmitter and related equipment. Applicants know print and other media, and have should have at least 2 years UHF transmitter Television/Video Maintenance Engineer: Rapid- 2 years supervisory or management maintenance experience and 2 year degree in ly expanding Houston based television /radio Electronics or equivalent. SBE certification and FCC news and information services organization seeks experience, we should talk. Oh, and you General Class License preferred. EOE. Send resume an experienced Television Maintenance Engineer. to: Jim Gamble, Chief Engineer, WLFL -TV, 3012 should he smart, energetic, and nice. Requires a minimum of 5 years experienced maintaining Highwoods Boulevard. Suite 101. Raleigh. NC 27604. routing ENG. microwave, and distribution equipment Send tape and resume to: Broadcast group seeks Director of Engineering and systems. Some project management and system experienced in radio, television and cable. Excellent design experience preferred. This unique and PROMO SAINT SEARCH EOE. challenging position offers an excellent opportunity for opportunity. Replies treated confidentially. (aka Asst Dir. Advtg. 8 Promotion search) Send detailed resume and references to Box 00831 professional growth. Travel required. Fax resume to EOE. 713 -840 -7039 attn: Engineering Position. KTLA Channel 5 HELP WANTED PROMOTION 5800 Sunset Boulevard

Los Angeles. CA 90028

PS. Love to meet you at Promar. PROMOTION MANAGER WANTED IN NUMBER ONE MARKET!

If you like to win... your efforts appreciated, and A Tribune Broadcasting Station if having the tools to do your your ideas respected. this is An Equal Opportunity Employer job well is important, if you your opportunity to shine! enjoy working with talented professionals, a tremendous The ideal candidate has some opportunity awaits you at management experience in a one of the best television television promotion department, stations in the country! strong writing and producing Major- Market skills, is versatile and has a Promotion/Marketing The WB Channel 11 great sense of humor. Positions Available in New York City has an Tribune Broadcasting Company immediate opening for From news to sports, movies has a variety of exciting oppor- Promotion Manager in to sit -corns, you will have the tunities available for talented the Creative Services promotion /marketing profes- chance to promote all genres sionals. Positions are available Department. of television programming, in several of our top 30 markets so RUSH your resume' and across the country. We're looking for creative, talented people If you want to work in an non -returnable videotape to: with strong writing and produc- environment where your work tion skills. Previous experience is highly visible, promoting news, movies, sports and entertainment programs Human Resources Department is important. College degree required.

WPIX, Inc. Send tape and resume, but CI1 10th floor please don't call. 220 East 42nd St. Tribune Broadcasting Attn: Human Resources Director WPIX New York, NY 10017 435 N. Michigan Ave. #1900 Chicago, IL 60611 We are an equal opportunity employer. An Equal Opportunity Employer

A T r i b u n e B r o a d c a s t i n g S t a t i o n

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HELP WANTED NEWS ASSISTANT NEWS DIRECTOR

KSIP -(V S I(x)kiN(I ion A (tySAME) IO liAd IIIE (iREAI U iOURNAIISI OI EytWIINESS Niws. Must IIAVE d&SIRE ANd VISION. Jill ME Wily YOU should RAN OUR killER ASSIGNMENT EDITORS SEWS IFAM. SUbMII RESUMES 10:

NBC, America's premier broadcast network, has several challenging opportunities for skilled Assignment Editors to work closely with executives and producers of NBC DEAN BUNTINC(, NEWS DIRECTOR News programs and our on -line venture MSNBC. You c/o HUMAN RESOURCES lob #76-96 use your demonstrated logistics expertise to coordi- 3415 UNIVERSITY AVENUE nate the coverage of breaking and planned news events ST. PAU(, MN 55113 as well as identify and research stories for broadcast. l (,I al O;t ,p,I stn I xpG,E11(

The team players we seek must have a proven track record in coordinating the logistical and editorial aspects Weather Anchor /Reporter. Midwest ABC af- of an assignment desk in a major television market. col - A filiate is looking for a Weekend Weather Anchor lege degree and production experience that includes and Weekday Reporter. Must be a strong com- field work in news gathering are preferred. Strong inter- municator with good live skills. Minorities and personal skills and the ability to work in a fast- paced, women urged to apply. Rush non -returnable tape deadline-driven environment are essential. and resume to: Personnel Director. WEHT -TV, P.O. Box 25, Evansville, IN 47701. EOE. M /F /D/ V. We offer a highly competitive salary, comprehensive ben- efils and a stimulating work environment. For confidential consideration, please send your resume and salary WDEF -TV - Weekend N requirements to: Employee Relations, NBC, Dept. Anchor. Join one of the LM, Room 1605, 30 Rockefeller Plaza, New fastest growing news organizations in the South- SL east. Anchor and executive produce our four York, NY 10112; fax (212) 664 -5761. We will weekend newscasts. The right person for this respond job only to those candidates who meet our require- must be committed to doing whatever it takes to NBC ments. We ore an equal opportunity employer m /f /d /v. win on the weekends and help our afternoon broadcasts three days a week by being the best reporter in the market. Two years experience and a college degree a must. Minorities and females are encouraged to apply. Send tapes and resume with references to: Richard Russell, WDEF -TV, 3300 Broad Street, Chattanooga, TN FOX NEWS BOSTON 37408. Equal Opportunity Employer. No phone calls. FOX 0 & 0 IS SEEKING TALENTED NEWS PROFESSIONALS TO JOIN OUR TEAM AS WE WDEF -TV - Producer. Join one of the fastest LAUNCH A PRIME NEWSCAST IN BOSTON. growing news organizations in the Southeast. The right person for this job must be able to pro- ANCHORS CHYRON OPERATORS duce fast -paced newscasts using video, graphics and live/satellite remotes to give newscasts METEOROLOGISTS FLOOR DIRECTORS urgency. Two years experience and a college degree a must. Send tapes and resume with references to: Richard Russell, WDEF -TV, 3300 SPORTSCASTERS TAPE OPERATORS Broad Street, Chattanooga. TN 37408. Equal Op- portunity Employer. No phone calls. REPORTERS NEWS TOC OPERATORS

PHOTOGRAPHERS ASSIGNMENT DESK EDITORS WDEF -TV - Morning Co- Anchor. Join one of the EDITORS fastest growing news organizations in the South- PLANNING EDITOR east. CBS is giving us an excellent opportunity to increase our exposure in the mornings. The right SNG & ENG OPERATORS PRODUCERS person for this job must be committed to doing what it takes to win in the mornings and help our DIRECTORS WRITERS afternoon broadcasts by being the best reporter in the market. Two years experience and a college degree a must. Minorities are encouraged to TECHNICAL DIRECTORS GRAPHIC DESIGNERS apply. Send tapes and resume with references to: Richard Russell, WDEF -TV, 3300 Broad AUDIO TECHNICIANS Street. Chattanooga, TN 37408. Equal Opportuni- ty Employer. No phone calls. r Applicants should forward resume to: / News Personnel, WFXT, 25 Fox Drive, J 1 A PO Box 9125 Dedham MA 02027-9125. Producer: KJRH in WFXT BOSTON Fax: (617) 326 -7327. -TV Tulsa seeking energetic Producer with strong writing skills and ability to NO PHONE CALLS PLEASE. EOE /M /F /D /V. make good decisions. Send resume to: KJRH- TV, Lori Doudican, 3701 South Peoria, Tulsa. OK 74105. EOE.

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Videographer - Tapes and edits news stories Producer /Director: Responsibilities include News Director: Palm Springs ABC affiliate look- and other community television programs and com- directing news and special event programming. ing for a News Director who will embrace our con- mercial videos for the City of Aurora Community Applicant must have strong producing and writing cepts of Total Quality Management and take us Television utilizing a wide variety of special skills an be proficient in all elements of post pro- to the next level of excellence. Don't let the production, equipment associated with television duction. Working knowledge of GVG 300 and market size fool you. KESQ -TV3 is an innovative including non -linear editing systems. High school 200, GVG editor, Quantel stillstore and CG, and and aggressive station with advanced least 1 year vocational diploma or GED plus at Beta and 1" formats required. Applicant must technology, and a vision for the future. We current- in production. 2 years training television experi- have two years experience as a Producer/ ly air 17 hours of local news a week. Previous in ca- ence as a videographer /editor a broadcast, Director, a college degree, be a strong leader news management experience is preferred. Send ble, corporate or production facility. Anticipated with a team player attitude, and possess the abili- cover letter, resume, and statement of news phi- starting wage: $10.94/hour. Selected applicant ty to maintain a positive and productive environ- losophy to: Bill Evans, GM, KESQ -TV3, 42 -650 must take and pass a drug test as a condition of ment. If you fit the above and are looking for a Melanie Place, Palm Desert, CA 92211. EOE. employment. Apply by 5:00 pm on 06 /28/96 at great place to work and live, send letter of Women and minorities encouraged to apply. the City of Aurora, Internal Services Department, application, resume, and non -returnable demo 1470 South Havana Street, Aurora, CO 80012. reel with director track to: Personnel Department, New Positions: KNTV, the ABC affiliate in San EOE. KOTV, P.O. Box 6, Tulsa, OK 74101. EOE. M /F. Jose. California is expanding its news staff. We An A.H. Belo Broadcasting Company. are looking for a creative hour Newscast Pro- Sports Reporter /Anchor - WFSB, one of the ducer, a Weekend Producer; a Consumer Re- northeast's great television stations is looking for porter; a General Assignment Reporter; and (2) Anchor /Reporter. If you know a Weekend Sports Producer. WFTX -TV in the Ft. Myers/Naples News Photographer /Editors. Send tape and re- nut and appeal to how to satisfy the sports market is seeking a Monday- Friday producer for sume to News Director Terry McElhatton, in care everybody else, we want to talk to you. You have it's 10:00pm award winning newscast. College of Teresa Aquino, Personnel Director, KNTV -TV, to love sports and communicate that love. The degree and two years experience preferred. Must 645 Park Avenue, San Jose, California 95110- we is who has an edge person choose someone be a leader and FOXIFIED. Send non -returnable 2613. EOE. and an attitude when it comes to sports reporting, tape and resume to: WFTX -TV, Mark Pierce, 621 and knows how to operate as a successful SW Pine Island Road, Cape Coral, FL 33991. member of an award- winning team Please send We are an Equal Opportunity Employer. letter that separates you out from the masses, resume and a tape to: Mark Enron, VP /News, 3 Con- GannetWABC affiliate seeking superstar Manag- stitution Plaza, Hartford, CT 06103. EOE. Photojournalist needed for a shop that expects ing Editor to fill second -in- command news man- them to be an equal partner in the storytelling agement position in extremely competitive process from beginning to end. No "shooters" Sports Anchor. The Dean of Sports in the Motor market. Successful applicant will have outstand- allowed in this medium southeast market known City is retiring, and he's left big shoes to fill. ing news writing and producing skills with a flair for its photojournalist who've gone on to major WKBD UPN50, the Paramount Group Station in for graphics and newscast presentation. Superb market work. If you know why a tripod's impor- Detroit, is accepting applications for America's leadership skills also required. Responsibilities in- tant, like to get the challenging angle on a shot, best Sportscaster. We're already home to the De- clude overseeing daily newscasts, supervising really understand frame composition and can still troit Red Wings, Pistons and Tigers, so you'll be staff, long -term strategic planning, hiring and run and gun spot news with the best of them in good company. If you have high energy, end- training new employees. Only hyper -competitive send your tape and resume to Kim Sadler. less ideas and know how to make sports interest- individuals with passion for success need apply. WTLV, PO Box TV12, Jacksonville, FL 32231. ing to hard core and casual fans, this could be Respond with resume and letter detailing news your dream job. Send a tape, resume and sports and managerial philosophies to Susan Kelley, philosophy ASAP to: Tom Bell, News Director, News Producer: Superb writing skills, creativity, News Director, KOCO -TV, 1300 East Britton WKBD UPN50, 26905 West Eleven Mile Road, great story- teller and solid news judgement a Road, Oklahoma City, OK 73131. Southfield, MI 48034. No calls, please. WKBD is must. Must know how to put production values to an Equal Opportunity Employer. good use. Good people skills required. Minimum of two years producing experience. Send tape, re- Small market with huge opportunity continues sume and what makes a good newscast to: Executive Producer. WKBD UPN50, the Para- 1 needs News its search for a 6pm and 10pm Co- Anchor to com- Steven D. Hammel. News Director, KMOV -TV, mount Group Station in Detroit, a plement our male anchor. Successful candidate Memorial Drive, St. Louis, MO 63102. KMOV -TV Executive Producer. We are turning up the heat, leader with will have at least one year full -time experience, is an Equal Opportunity Employer. and looking for an experienced team be able to shoot, write and edit, and have some strong graphic skills, writing, and creative vision. If you're the idea person in your shop and love to anchoring experience. Newsroom is com- Producer: Need sharp. creative pro who News innovate, this could be your chance to do it in the puterized and equipped with live truck. Send tape charge of newscast from story devel- can take top ten. Line producing experience a must. No and resume (VHS or 3/4 ") to: Kathy Joe, EEO Of- room. Ideal will have opment to control candidate beginners or stackers. Send recent show tape, re- ficer, KOTV, P.O. Box 6247, St. Joseph, MO least year television at one experience producing sume, and one sheet on why you are right for the 64506. No calls please! EOE. M/F/DN /H. resume, of news phi- newscasts. Send statement job to: Tom Bell, News Director, WKBD UPN50, non -returnable VHS tape to Jim losophy, and 26905 West Eleven Mile Road, Southfield, MI -TV, 2633 West State Boulevard. Reporter. The Number One station in the 38th Bailey, WKJG 48034. No calls, please. WKBD is an Equal Op- 46808. No calls! EOE. market is expanding. We need a'Iront line re- Fort Wayne, IN phone portunity Employer. porter who wants to lead the broadcast every day. We're looking for someone who knows how News Director. One of America's top rated ABC to "enterprise" a story and use all the tools of the affiliates is seeking a highly motivated organized Anchor. Network affiliate in top 20 market seeks medium to tell it. If that's you, send your non- news leader to take our new operation to even Weekday Anchor with 5 years co- anchoring and returnable tape, resume and references to: Jim greater success. Applicants should have five reporting experience. Must be a team leader and Loy, News Director, WOOD TV8, 120 College years of experience in news management and player both on and off the air. All inquiries treated Avenue. SE, Grand Rapids, MI 49503. must posses good news judgement and people with utmost confidentiality. An Equal Opportunity skills. Send resume to: Human Resources, Employer. Send tapes to Ron Tindiglia En- Reporter - #1 NBC affiliate seeks an ag- WTVM -TV, P.O. Box 1848, Columbus, GA terprises, Inc., 86 Highfield Road. Harrison, NY gressive, enterprising, skilled writer with integrity 31902 -1848. 10528. Please don't call. and strong news judgement who tells stories that make a difference in people's lives. Send tape to KCNC- Denver seeks Ken Selvaggi, WSAZ Newschannel 3, 645 Fifth Morning News Producer. Avenue, Huntington, WV 25701. experienced Producer to manage 2 -1/2 hour early morning news block. Line -produce portion of Anchor for America's original All News Channel, newscast and supervise entire program. seven years running. All News Channel - already News Director. Join us in Joplin. A great com- Overnight experience preferred. Please phone cleared in 30 million homes on television stations munity, great station (NBC). Seeking a News (303) 830 -6400 and enter Ext. 9907. Record a in the US and Direct Broadcast Satellite on Director for the most experienced news team in brief verbal resume, and tell us what you feel an USSB Channel 963. Be a part of the future of the market. Also seeking executive producer and early morning newscast should be. We will con- broadcasting. Send tapes and resumes to: Conus, reporter. Send resumes to Wayne Bettoney, tact candidates with suitable backgrounds. Human Resources Job #130 -96, 3415 University General Manager, KSNF -TV, P.O. Box 1393, Please do not re -apply if you responded to our ad Avenue, St. Paul, MN 55114. No telephone calls Joplin, MO 64802. KSNF is an Equal Opportunity in April. We are inviting additional applications. please. EOE. Employer. EOE. M /F. June 17 1996 Broadcasting & Cable

www.americanradiohistory.com Classifieds

HELP WANTED RESEARCH Program Producer /Direetor/Writer wanted to help us create programming for religious network MARKET RESEARCH broadcasting. A ground -floor opportunity to de- PROJECT DIRECTOR TELEVISION velop a dynamic production team. Excellent working environment with top -notch equipment and Well -established, suburban market research firm PRODUCTION personnel. Strong technical television production specializing in media research seeking a proven and programming experience necessary. Send re- performer to join Client Services Department and MANAGER sume and salary requirements to Box 00849 design and conduct primary research. Ideal EOE. applicant will savor numbers, relish quantitative Responsibilities include daily analysis, and excel at oral and written supervision of KPRC's production communication. This senior -level position will staff as well as budgeting, Production Vldeographer. Jacksonville, Florida require creative and insightful questionnaire NBC affiliate is seeking application for a full -time, design, management of projects from design surveying, and planning local salaried position in their Production Department. through tabulation, and Applicants analysis and programming efforts. Oversee should be talented, hardworking video - presentation of results. Advanced degree with graphers with strong lighting and field production formal training in quantitative analysis various Control Room operations skills. Some post production skills required. Send necessary. At least five years experience in survey to troubleshoot and solve potential tape and resume to Production Manager, WTLV- TV, 1070 East Adams research preferable. Send resume and writing problems prior to air. Serve as Street, Jacksonville, FL sample to: 32202. WTLV is an Equal Opportunity Employer. liason to all other departments. Project Director Three to five Statistical Research, Inc. years experience in Producers /Writers. Venture Productions in 111 Prospect Street television directing, editing and Miami is looking to expand its staff of Producers/ Westfield, NJ 07090. management. College degree in Writers for a number of projects. Our Production Department is looking for creative, motivated in- Communications preferred. dividuals with a strong background in creative Research Director. FOX- 22/UPN -28 in Raleigh, NC development of concepts, good client relations, has an immediate opening fora Research Director. This For a further description of this and experience in overseeing production and person will assist the Sales De- partments in making post on long -form film and video projects. Our budgets through the devel -opment of tangible research, job, call the KPRC Job Line at Programming Division is also looking for a top- utilizing all sources of qualitative and quantitative 713- 778 -4914, 24 hours a day. notch field producer with a strong broadcast back- resources. Previous TV research background ground to oversee production on a new historic necessay. EOE. Send resume to: Carol Wright, General travel program for an international cablenet. Must Sales Manager, WLFLM/RDC, 3012 Highwoods No phone calls, please. be free to travel extensively and have an interest Boulevard, Suite 101, Raleigh, NC 27604. Send resumé to: in American and world history. Send tape and re- 080 Research Director. Growing group of television Dale Werner sume to: Jim Duffy, Venture Productions, 16505 stations seeks Corporate Research Director (based in NW 13th Avenue, Miami, FL 33169. Los Angeles) to coordinate with local station research Director of Broadcast Operations departments. Challenging position for hard -working. and Engineering dedicated individual. Methodological knowledge and Producer: Looking for creative innovative practical application of all syndicated research sources KPRC -TV producer who can produce a newscast looks required. Fax resume immediately to 310 -348 -3698 or that P.O. Box 2222 and feels different for the rest mail to: Corporate Research P O. Box 45073, Los of the pack. Do you have lots Angeles, CA 90045 -5073. Houston, TX 77252 of story ideas, know how to use graphics and video to tell your story? Have 2 years of HELP WANTED PRODUCTION No phone calls please. experience and excellent writing skills? Send us An Equal Opportunity Employer your resume and non -returnable tape to Kay Ashley, KFOR -TV News Dept. Box 14068, Okla- Re- design your life. homa City, OK 73114 No Phone Calls Please. POST -NEWSWEEK We are an Equal Opportunity Employer.

Join Tribune as an S l \ i I u\ S. I \(-.

Interactive Designer. Creative Services Director: We are looking for TV Producer AM /Philadelphia the top rated a professional to plan and execute all phases of Tribune Broadcasting is among the news /tabloid oriented morning talk show, wants station to station promotion and marketing as nation's largest station groups, with to find a strong producer with lots of energy and well as coordinating station visual identity. Must facilities in New York, LA, Chicago, great new ideas. Candidate must be long on ex- demonstrate strong TV production and writing skills. We are a growing station in loca- Philadelphia, Boston, Washington perience with excellent booking skills and news a beautiful background with an eye for the long shot news - tion with a commitment to quality broadcasting. D.C., Atlanta, Houston, Denver, San making guest and the persistence to make it Send tape and resume to: KCOY -TV, Attn: Diego, and New Orleans. We're happen. Writing, videotape editing and computer Personnel, 1211 West McCoy Lane, Santa looking for talented individuals skills a must. Forward a complete resume with Maria, CA 93455. EOE. Drug free work place. interested in internet and web salary requirements, show ideas and a non- Minorities encouraged to apply. returnable video tape or previous work (no calls) applications. Superior design and to Charles Bradley, Director of Programming and illustration skills required. A good Operations, WPVI -TV, 4100 City Line Avenue, HELP WANTED PROGRAMMING understanding of commercial on- Suite 400, Philadelphia, PA 19131. EOE. line services, as well as Macintosh Graphic Designer. Top skills (Quark, Illustrator, and Photo- rated NBC affiliate in St. Television Program Manager: Need strong Louis has and opening for an experienced shop) expected. Graphic talent to handle episodic scheduling, program ac- Designer. Broadcast design experience recom- quisition analysis, program amortization, contract mended. Qualified will Send non -returnable samples and applicants possess strong administration, other miscellaneous financial redesign and creative abilities, print design your resume, but please don't call. and pro- porting related to television programming. Must duction skills, a thorough understanding of Macin- have experience with Enterprise Film System, tosh and applicable pre Tribune Broadcasting -press software. Graphic high level of computer skills (Lotus and word pro- Design degree required. Will work with three Attn: Human Resources Director cessing a must), 3 -5 years of program account- other designers on variety of print and video pro- 435 N. Michigan Ave ing and administration: degree in communica- *1900 jects. Send resume to: KSDK -TV5, Warren tions, accounting or finance a plus. Must be very Chicago, IL 60611 Canull, Director Human Resources, 1000 Market organized. Send resume to Dept. PM, KDVR -TV, Street, St. Louis, MO 63101. No An Egial Opportunity Employer calls please. 501 Wazee, Denver, CO 80204. EOE. No phone EOE. calls, please.

Broadcasting & Cable June 17 1996 77

www.americanradiohistory.com Classifieds

PROCESS SURVEYS HELP WANTED MARKETING

Star -Day Productions: Process TV Com- mercial Survey. Make $20 per survey! EZ -$$. For info call (718) 857 -4571. MANAGER TV SALES TRAINING Marketing Research LEARN TO SELL TV TIME A &E Television Networks is currently seeking a highly motivated individual to act as Call for FREE Info Packet liaison to all of A &E's internal customers in order to assess potential research ANTONELLI MEDIA involvement and assistance in cooperative strategic efforts. Coordinate research TRAINING CENTER activities for strategic marketing and brand extension activities using primary and (212) 206-8063 secondary resources. Over 25 years in the TV industry The successful applicant will contract and supervise network attitude and usage studies, focus group questionnaires and moderators' notes, assist in the development and assessment of consumer advertising strategies. Will develop and maintain a PROGRAMMING SERVICES methodology to track and quantify implementation of network branding strategies in conjunction with the Marketing group, as well as contract custom Nielsen research projects. Interface with I.S. department to ensure that department computer needs are being addressed. Sluoios a National Weather Network Requirements include College degree, with a minimum of 5 years media /marketing "Kid s Weather Club" and custom local TV Weathercasts via satellite research, broad knowledge of media technologies including computers, on -line, daily al most economical cash barter rates. A virtual moneymaker for independent stations nationwide. Call Edward St. Pe for market telecommunications and interactive TV industries. Strong presentation skills, knowledge clearance and pricing info. of primary research and strong interpersonal skills a must. Cable 601 -352 -6673 TV research experience desired. Please forward your resume with SALARY REQUIREMENTS to: RESUME TAPES A &E Television Networks, Attn: Human Resources, (BC -MMR), 235 E. 45th Street, New York, N.Y. 10017. Career Videos prepares your personalized No phone calls please. EOE M/F/D/V. demo. Unique format, excellent rates, coaching, job search assistance, free stock. Great track record. 847- 272 -2917. HELP WANTED NEWS EMPLOYMENT SERVICES

Video Journalist. Berks County News a Time VIDEO SERVICES Warner Affiliate is looking for an experienced Photojournalist with hard news experience. Can- didate must be able to tell a story through the live truck a plus. International & Domestic Crews lens. The ability to operate a Inside Job Openings, Nationwide resume to: i Services Please send non -returnable tape and -J` Satellite PRESS O Radio Jobs, updated daily Specialists in Asia BerksCable, Attn: Human Resource Department, S i U D 10 @ Television Jobs. updated daily NYC Studios 400 Riverfront Drive, Reading, PA 19602. EEO/ FP 110':0 AA Employer. Q Hear "Talking Resumes" Q To record "Talking Resumes" and NTV STUDIO PRODUCTIONS employers to record job openings Reporter /FIll -In Anchor. Berks County News a (212) 489 -8390 Contact: Elyse Rabinowitz f3 Entry level positions Time Warner Affiliate is looking for a dynamic story teller with strong reporting skills. Candidate x- 9o0-726-JOBS well as must be able to work well with others, as 1 per JoapRORE. NEWPORT REACH. CA L_ mil. be a key team player in a growing operation. Need video shot in the New Candidate must have 3 to 5 years experience in York metropolitan area? Expe- news broadcasting as well as a 4 year degree in rienced crews, top equipment. Broadcast Journalism or related field. Send non- returnable tape and resume to: BerksCable, Attn: Call Camera Crew Network Human Resource Department, 400 Riverfront WANT TO RESPOND TO A (CCN). 800 -914 -4CCN. Drive, Reading. PA 19602. EEO /AA Employer. BROADCASTING & CABLE ALLIED FIELDS CABLE BLIND BOX ? HELP WANTED INSTRUCTION HELP WANTED TECHNICAL Send resume /tape to: Home and Garden Television Network is seek- Television news - Visiting Assistant Professor ing to fill a full -time position in the following in broadcast journalism for the 1996 -97 academic year (possibly longer). We seek a candidate technical area: Network Operator. Must have cart & machine, switcher, Beta SP, 1" tape, audio cart skilled in teaching broadcast newswriting, report- Broadcasting Cable and Chyron experience. Must be familiar with ing and television news production. Appointee satellite transmission principles and their applica- will also be expected to advise students. Women Box tion in a network environment. We offer a com- and minorities are strongly encouraged to apply. prehensive salary and benefits package. West Virginia University is an Affirmative Action, 245 West 17th St., Qualified candidates should send a confidential Equal Employment Opportunity employer. Send resume with salary requirements to: Human Re- vita by June 30, 1996 to: William T. Slater, Dean, New York, New York 10011 sources. HGTV, P.O. Box 50970, Knoxville, TN School of Journalism, West Virginia University, 37950. Equal Opportunity Employer. P.O. Box 6010, Morgantown, WV 26506 -6010.

June 17 1996 Broadcasting 8. Cable

www.americanradiohistory.com Classifieds

PROFESSIONAL JOBS WANTED TO BUY EQUIPMENT WITH ENTERTAINMENT COMPANIES BROADCASTING 1i CABLE'S CLASSIFIED RATES BROADCAST 8 CABLE TELEVISION, DISTRIBUTORS. All orders to place classified ads 8 all correspon- MOTION PICTURE. POST PRODUCTION 8 MORE Used videotape: Cash for 3/4 SP. M2 -90's, dence pertaining to this section should be sent to Betacam SP's. Call Carpel Video 301- 694 -3500. BROADCASTING 8 CABLE, Classified Department, Entry to senior level jobs nationwide in ALL fields 245 West 17th Street, New York, NY 10011. For infor- (news, sales, production, management, etc ). FOR SALE EQUIPMENT mation call (212) 337 -7073 and ask for Antoinette Published biweekly. For subscription information. Fasulo. (800) 335 -4335 Payable in advance. Check, money order or credit In CA, (818) 901 -6330. card (Visa, Mastercard or American Express). Full and correct payment must be in writing by either let- Entertainment Employment Journal "' ter or Fax (212) 206 -8327. If payment is made by credit card, indicate card number, expiration date STOCK and daytime phone number. Deadline is Monday at 5:00pm Eastern Time for the following Monday's issue. Earlier deadlines apply for 1 issues published during a week containing a legal SWERS. holiday. A special notice announcing the earlier dead- For video duplication, demos, line will be published. Orders, changes, and/or can- audition reels, work tapes, our cellations must be submitted in writing. NO TELE- recycled tapes are technically PHONE ORDERS, CHANGES, AND /OR CANCELLA- up to any task and downright TIONS WILL BE ACCEPTED. bargains. All formats, fully guar- When placing an ad, indicate the EXACT category anteed. To order call: desired: Television, Radio, Cable or Allied Fields; Help (800)238-4300 CARPEL Wanted or Situations Wanted; Management, Sales, VIDEO News, etc. If this information is omitted, we will determine the appropriate category according to the copy. NO make goods will run if all information is not Lowest prices on videotape! Since 1979 we included. No personal ads. have been beating the high cost of videotape. The publisher is not responsible for errors in print- ing Call Carpel for a catalog. 800- 238 -4300. due to illegible copy -all copy must be clearly typed or printed. Any and all errors must be reported to the Classified Advertising Department within 7 AM and FM transmitters, used, excellent condi- days of publication date. No credits or make goods tion, tuned and tested your frequency. Guaran- TV Reporters, Anchors and Producers!!! You will be made on errors which do not materially affect teed. Financing available. Transcom. 800 -441- deserve the best chance to achieve your career the advertisement. Publisher reserves the right to 8454,215- 884 -0888, Fax 215 -884 -0738. goals. Call Tony Windsor at NEWSDirections alter classified copy to conform with the provisions (423) 843 -0547 or leave toll -free voice mail at of Title VII of the Civil Rights Act of 1964, as amend- (800) 639 -7347. FOR SALE STATIONS ed. Publisher reserves the right to abbreviate, alter or reject any copy. Rates: Classified listings (non -display). Per issue: AM - Fulltime Birmingham Mkt. $295K Help Wanted: $1.95 per word, $39 weekly minimum. National Sports Jobs Weekly, PO Box 5725 AM - Fla. E. Coast with terms $450K Situations Wanted: 1.05t per word, $21 weekly mini- Glendale AZ 85312, http: / /www.sportsjobs.com AM - Fla. Gulf Coast $250K mum. Optional formats: Bold Type: $2.25 per word, (602) 933 -4345, 4 issues for $39, 13 for $89. AM - Fulltime Atlanta Mkt. $500K Screened Background: $2.40, Expanded Type: $2.95 Bold, Screened, Expanded Type: F M - NC near Charlotte, profitable $1.9M $3.35 per word. All other classifications: $1.95 per word, $39 weekly HADDEN & ASSOC. minimum. PH 407- 365-7832 FAX 407 -366 -8801 Word count: Count each abbreviation, initial, single Just For Starters: Entry-level jobs and "hands - on" intemships in TV and radio news. National figure or group of figures or letters as one word each. listings. For a sample lead sheet call: 800 -680- Symbols such as 35mm, COD, PD etc., count as one 7513. Florida Keys, very attractive FM; Major Florida word each. A phone number with area code and the market, profitable Hispanic AM; Gulf and Atlantic zip code count as one word each. Florida LPTV's; Others. Mayo Communications, Rates: Classified display (minimum 1 inch, upward 813- 971 -2061. in half inch increments). Per issue: Help Wanted: Entry level TV News Reporters, MCS offers the $173 per inch. Situations Wanted: $87 per inch. Pub- hottest leads in the industry. Excellent placement lic Notice 8 Business Opportunities advertising rate. 12tn year. 619- 788 -1082. PUBLIC NOTICE require display space. Agency commission only on display space (when camera -ready art is provided). Frequency rates available. The Annual Meeting of the Public Blind Box Service: (In addition to basic advertising Broadcasting Service Board of costs) Situations Wanted: No charge. All other classi- FINANCIAL SERVICES Drectors will begin at 8:30 a.m., June fications: $25 per issue. The charge for the blind box 22, 1996, at the San Francisco Hilton service applies to advertisers running listings and Hotel in San Francisco, California The display ads. Each advertisement must have a separate tentative agenda includes election of box number. BROADCASTING 8 CABLE will now for- Loans By Phone: Lease /finance new or used new directors and officers; reports from ward tapes, but will not forward transcripts, portfo- lios, writing broadcasting equipment. Flexible payment plans. PBS officers, board committees and samples, or other oversized materials; such are returned to sender. Do not use folders, Flexible credit criteria. Call Jeff Wetter at Flex taskforcesonprogramming ,govemance, new binders or the like. Replies to ads with Blind Box Lease, Inc. 800/699 -FLEX. technologies, finance, interconnection, and numbers should be addressed to: Box (number), Go reports on PBS' operating departments; and Broadcasting 8 Cable, 245 W. 17th Street, New York, other business. NY 10011 EDUCATIONAL SERVICES Confidential Service. To protect your identity seal your reply in an envelope addressed to the box num- WANTED TO BUY STATIONS ber. In a separate note list the companies and sub- On- camera coaching: Sharpen TV reporting sidiaries you do not want your reply to reach. Then, and anchoring /teleprompter skills. Produce quali- enclose both in a second envelope addressed to CON- ty demo tapes. Resumes. Critiquing. Private Seeking GM position in small market with FIDENTIAL SERVICE, Broadcasting & Cable Maga- lessons with former ABC News correspondent. buyout of AM or FM 50k -250k with real estate. zine, at the address above. 914 -937 -1719. Julie Eckhert, ESP. Call Ted 914- 357 -9425 or 212 -888 -7347.

Broadcasting & Cable June 171996 79

www.americanradiohistory.com "For the Record" compiles applications filed nesota Public Radio for FM at 88.5 mhz, ERP Murdock, Fla. (BPH- 960520MN)- Osborn with and actions taken by the FCC. Applica- 100 kw, ant. 300 m. May 31 Communications Corp. (Frank D. Osborn, president, 130 Mason St., Greenwich, CT ions and actions are listed by state; the date Westerville, Ohio (BPH- 911231 MA) -Davis 06830) for FM at 98.9 mhz, ERP 6 kw, ant. he application was filed or the action was Broadcasting Co. Ltd. for FM at 103.9 mhz, in 100 m., end of Jacobs Rd., Murdock. Osbom taken, when available, appears italic. ERP 6 kw, ant. 100 m. June 4 owns wwNc(AM) and wKSF(FM) Asheville, N.C.; Abbreviations: AOL- assignment of license; ant.- Charlotte Amalie, V.I. (BPED-950802MC)- WAAX(AM) and WOEN(FM) Gadsden, Ala.; antenna; ch.- channel; CP -construction permit; Virgin Islands Public TV system for noncom- woLz(FM) WFSN(FM) (formerly D.I.P. -deNor in possession; ERP -effective radiated Fort Myers and power, khz- kilohertz: km- kilometers; kw-kilowatts; mercial educational FM at 93.1 mhz, ERP .3 WEEJ) and WKll(AM) Port Charlotte, Fla., and m.- meters; mhz -megahertz; mi- miles; TL--trans- kw, ant. 439 m. May 31 WING -FM Springfield, Ohio, and is selling location: w -watts. One meter equals 3.28 feet. miner WFKS(FM) Palatka, Fla., and WFXK(FM) Tarboro, FDed/Acceeted for filing N.C. May20 Page, Ariz. (960605)-Arizona Board of OWNERSHIP CHANGES Murdock, Fla. (BPH -960521 MD)- Edward A. Regents for and on behalf of Northern Arizona Shaheen (12828 Downstream Circle, Orlan- Granted University (Eddie Bashe, president, P.O. Box do, FL 32828) for FM at 98.9 mhz, ERP 6 kw, Hesperia, (BAL- 960521 EE) 5764, Flagstaff, AZ 86011) for FM at 91.7 Calif. -Ken- ant. 75 m., 399 Bamboo Dr., Murdock. May21 neth B. Orchard D.I.P. for Kvvo(AM) 910 khz: mhz, ERP .5 kw, ant. 460 m. June 5 involuntary AOL to William R. Rice, receiver. Dublin, Ga. (BPED- 960524ME)- American Eudora, Ark. (BP1-1- 960521 MB) -Joel J. Kin - Family Association (Donald E. Wildmon, pres- June 4 low (4311 E. Oakwood Rd., Oak Creek, WI ident, P.O. Drawer 2440, Tupelo, MS 38803) for FM 101.5 mhz, ERP 6 kw, ant. Victorville, Calif. (BALH-960521EF)-Ken- 53154) at for noncommercial educational FM at 88.3 neth B. Orchard D.I.P. for Kvvo-FM 103.1 mhz: 100 m., NW of the city of Eudora. Kinlow owns mhz, ERP 1 kw, ant. 25 m., Industrial Blvd. at involuntary AOL to William R. Rice, receiver. WGLB -AM -FM Port Washington and 99% of Hwy 82, Dublin. Family owns FMs in Tupelo, June 4 WJJA(rv) Racine, Wis. May21 Cleveland and Forrest, Miss.; Wichita and Kerman, Calif. (BPH -960521 ME)- Nelson F. Topeka, Kan., and an AM in Forrest, Miss.; NEW STATIONS Gomez (2859 Geer Rd., Ste. C, Turlock, CA has CP for an FM in Clovis, N.M., and has 95382) for FM at 95.3 mhz, ERP 6 kw, ant. applied for FMs in Selma, Ala.; Forrest City, Dismissed 100 m., 4.83 km N of San Joaquin, Calif., Ark.; Waycross, Ga.; Flora, Kankakee and Eva, Ala. (BPH- 921110ME)-R &B Commu- along Placer Ave. Gomez has 83.34% interest Pana, all III.; Salina and Independence, Kan.; nications Inc. for FM at 99.9 mhz, ERP 3 kw, in KNro(FM) Livingston and LMA for KzFT(FM) Muskegon, Mich.; McComb and Natchez, ant. 138 m. May 31 Merced, Calif. May21 Miss.; Kennett, Mo.; Hubbard, Neb.; Steubenville, Ohio; Ardmore and Stillwater, for Walker Eva, Ala. (BPH- 921113MA)- Ludlow LP Belleview, Fla. (BPED- 950524MH)- Okla.; Shelbyville, Tenn., and Huntsville and 100 m. May Institute for FM at 99.9 mhz, ERP 6 kw, ant. Information & Educational educa- Odessa, Tex. May 24 31 tional FM at 91.3 mhz, ERP .05 kw, ant. 100 m. June 5 Savannah, Ga. (BPED-960529MA)- Christ- Rosendale, N.Y. (BPH- 960111 MO) -Span ian Multimedia Network Inc. (Gary Keller, Communications Corp. for FM at 102.5 mhz. Murdock, Fla. (BPH- 960520MK)- Jimmie presidenV50% owner, 502 Stephenson Ave., June 4 Home, Jr. (1451 40th St., West Palm Beach, Savannah, GA 31405) for noncommercial Granted FL 33407) for FM at 98.9 mhz, ERP 6 kw, ant. educational FM at 88.1 mhz, ERP 1.5 kw, ant. 100 m., 800 ft. E of SR 776, .8 km N of El 61 m., 1430 E. Victory Dr., Savannah. May29 Eva, Ala. (BPH- 921109MB) -Rojo Inc. for FM Jobean, Fla. May 20 at 99.9 mhz, ERP 6 kw, ant. 100 m. May 31 Waycross, Ga. (BPED-960524MD)- Ameri- Murdock, Fla. (BPH- 960520ML) -South can Family Association (Donald E. Wildmon, Freeport, Me. (BPED- 950317MA)- Florida Media Partners (Todd A. Mohr, 50% president, P.O. Drawer 2440, Tupelo, MS Downeast Christian Communications for non- owner, 4501 E, F -41 #17, Oscoda, MI 48750) 38803) for noncommercial educational FM at commercial educational FM at 89.3 mhz, ERP for FM at 98.9 mhz, ERP 6 kw, ant. 100 m., 91.9 mhz, ERP 1 kw, ant. 45 m., 603 State St., 8 kw, ant. 120 m. May 31 lots 10 and 11, Sawyer Circle, W of SH 771, 2 Waycross. Family owns FMs in Tupelo, Appleton, Minn. (BPED- 941108MB) -Min- km S of Charlotte Beach, Fla. May 20 Cleveland and Forrest, Miss., Wichita and Topeka, Kan., and an AM in Forrest, Miss.; and has CP for an FM in Clovis, N.M., and has BY THE NUMBERS applied for FMs in Selma, Ala.; Forrest City, Ark.; Dublin, Ga.; Flora, Kankakee and Pana, BROADCAST STATIONS Service Total all Ill.; Salina and Independence, Kan.; Muskegon, Mich.; McComb and Natchez, Service Total Commercial VHF TV 559 Miss.; Kennett, Mo.; Hubbard, Neb.; Commercial AM 4,906 Commercial UHF TV 622 Steubenville, Ohio; Ardmore and Stillwater, Okla.; Shelbyville, Tenn., and Huntsville and Commercial FM 5,285 Educational VHF TV 123 Odessa, Tex. May 24 Educational FM 1,810 Educational UHF TV 240 Atlanta, Ill. (BPH -960531 MB) -B &C Broad- Total Radio 12,001 casting Co. (Joyce Banks, 51 % owner, 516 W. Total TV 1,544 Main St., Peoria, IL 61606) for FM at 96.3 VHF LPTV 561 mhz, ERP 6 kw, ant. 100 m., 1603 280th St., CABLE Ill. Banks owns WBGE(FM) UHF LPTV 1,211 Lawndale (Lincoln), Total systems 11,660 Peoria. May 31 Total LPTV 1,772 Atlantis Total subscribers 62,231,730 Atlanta, III. (BPH- 960603MB)- FM translators & boosters 2,453 Broadcasting Co. LLC (Howard G Bill, presi- Homes passed 91,750,000 dent/owner, 1220 Fourth Ave., SW, Ste. 203, VHF translators 2,263 -3834) for FM at 96.3 Cable penetration' 65.3% Rochester, MN 55902 mhz, ERP 6 kw, ant. 100 m., Main St., .44 km UHF translators 2,562 Based on TV household universe of 95.9 million W of Briggs St., Lawndale, III. Bill owns 1/3 of Sources: FCC, Nielsen, Paul Kagan Associates Total Translators 7,278 GRAPHIC BY BROADCASTING A CABLE wocc(FM) Lacrosse, Wis.; is a majority owner of Kwwx(FM) and KOLM(AM) Rochester, Minn.,

June 171996 Broadcasting & Cable

www.americanradiohistory.com or the Record

and has CP for FM in Bartonville, III. June 3 Lufkin, Tex. (BPED- 960530MC)- Lufkin son, Wyo. Henderson owns KFRD(AM) Atlanta, Ill. (BPH- 960603MC) -KM Commu- Educational Broadcasting Foundation (Ron Belleville, KLTR(FM) Franklin and KLTO(FM) nications Inc. (Myoung Hwa Bae, Smith, 15% owner, Rte. 17, Box 6395, Lufkin, Rosenberg, and has CPS for KHEN(FM) Cald- president /owner, 3654 West Jarvis Ave., TX 75904) for FM at 91.9 mhz, ERP 20 kw, well and KEZe(FM) Hempstead, all Tex. May23 ant. 240 m., 8 km NE of Lufkin, 2.9 km N of Skokie, IL 60076) for FM at 96.3 mhz, ERP 6 Jackson, Wyo. (BPH- 960523MB) -Jo -Bill intersection of CRs 103 and 326. The founda- kw, ant. 100 m., 1.76 km N of Lawndale, III. Inc. (William H. Andrews, presidenUowner, tion owns KSwP -FM Lufkin. May KM has CP for TV on ch. 20, Iowa City, Iowa, 30 P.O. Box 7467, Jackson, WY 83002) for FM at has applied for FMS in Viola and St. John's, Odessa, Tex. (BPED-960524MC)- Ameri- 93.3 mhz, ERP 100 kw, ant. 328 m., Snow Ariz.; Pearson, Ga.; Merced, Calif.; Breese, can Family Association (Donald E. Wildmon, King Mtn., 1.3 km S of city limits, Jackson. Ill.; Parkersburg, Iowa; Willard, Ohio; Brigham president, P.O. Drawer 2440, Tupelo, MS May 23 City, Utah, and Neillsville and New Holstein, 38803) for noncommercial educational FM at Jackson, Wyo. (BPH- 960523MC)-John D. Wis., and Ns in Holbrook, Flagstaff and Sier- 89.5 mhz, ERP 1 kw, ant. 59 m., 1111 Page - Zimbrick (1503 F, North Colonial Terrace, ra Vista, all Ariz.; Gosnell, Ark., Boise, Idaho; wood Dr., Odessa. Family owns FMs in Tupe- Arlington, VA 22209 -1405) for FM at 93.3 Ames and Newton, Iowa; Hutchinson, Kan.; lo, Cleveland and Forrest, Miss., Wichita and mhz, ERP 100 kw, ant. 314 m., Snow King Albuquerque, N.M.; Arcade and Syracuse, Topeka, Kan., an AM in Forrest, Miss., and electronic site, Snow King Mtn., 2 km from N.Y.; Greenville, N.C.; Muskogee and has CP for an FM in Clovis, N.M., and has Jackson reference point. May 23 Shawnee, Okla.; Pendleton, Ore.; Salt Lake applied for FMs in Selma, Ala.; Forrest City, City and Provo, Utah; Spokane, Wash.; Cran- Ark.; Dublin and Waycross, Ga.; Flora, Pana Jackson, Wyo. (BPH- 960523MD) -Flat don, Wis., and Jackson, Wyo. June 3 and Kankakee, III.; Salina and Independence, Creek Development Co. (Glenn Napierskie, presidenUowner, P.O. Box 1052, Jackson, Pana, III. (BPED- 960524MA)- American Kan.; Muskegon, Mich.; McComb and WY 83001) for FM at 93.3 mhz, ERP 100 kw, Family Association (Donald E. Wildmon, pres- Natchez, Miss.; Kennett, Mo.; Hubbard, Neb.; ant. 328 m., Snow King Mtn., 1.3 km S of city ident, P.O. Drawer 2440, Tupelo, MS 38803) Steubenville, Ohio; Ardmore and Stillwater, limits, Jackson. May23 for noncommercial educational FM at 88.5 Oka.; Shelbyville, Tenn., and Huntsville, Tex. May 24 mhz, ERP 1 kw, ant. 71 m., South Rte. 51, Jackson, Wyo. (BPH- 960523ME) -EB Nee- Pana. Family owns FMs in Tupelo, Cleveland Danville, Va. (BPH- 960604MA)- Positive dles LLC (Charles B. Moss Jr.. manager /51% and Forrest, Miss., Wichita and Topeka, Kan., Alternative Radio Inc. (Vernon H. Baker, pres- owner, 225 N. Mill St., Aspen, CO 81611) for an AM in Forrest, Miss., and has CP for an FM ident, P.O. Box 889, Blacksburg, VA 24063) FM at 93.3 mhz, ERP 100 kw, ant. 317 m., on in Clovis, N.M., and has applied for FMs in for FM at 91.1 mhz, ERP 18 kw, ant. 142 m., Snow King Mtn., 2 km SSE of center of Jack- Selma, Ala.; Forrest City, Ark.; Dublin and atop White Oak Mtn., .73 km SW of intersec- son. EB has applied for FM in Needles, Calif., Waycross, Ga.; Flora and Kankakee, III.; Sali- tion of US 29 and Hwy 825. PAR owns non- and Grand Junction, Colo. Moss owns na and Independence, Kan.; Muskegon, commercial WPIM -FM Martinsville, WPIR -FM KRKE(AM) Aspen, and parts Of KSPN -FM Aspen, Mich.; McComb and Natchez, Miss.; Kennett, Salem, WPIN -FM Dublin, WPVA -FM Waynesboro, KNFO(FM) Basalt, KTUN(FM) Eagle, KFMU(FM) Mo.; Hubbard, Neb.; Steubenville, Ohio; Ard- WPER -FM Culpeper, all Va.; WPAR -FM Hickory, Oak Creek, all Colo.; KAPF(FM) Taos, N.M., and more and Stillwater, Okla.; Shelbyville, Tenn., WXRI -FM Winston -Salem and wwMO -FM Ashe- has interest in applications for FMs in Billings, and Huntsville and Odessa, Tex. May24 boro, all N.C.; WCOR -FM Kingsport, Tenn.; WPIB- Mont., and Healdsburg, Calif. May23 Lima, Ohio (BPED- 960528MA) -Side By FM Bluefield, W.Va., and WOEI -FM Union City, Jackson, Wyo. (BPH- 960523MF) -Sally Side Inc. (James Oedy, president, 1550 Ind, and has applied for FMs in Ashland, Ky.; Smalley DiLucente (455 38th Ct., Vero Beach, Reynolds Rd., Maumee, OH 43537) for non- Beckley, Point Pleasant and Hurricane, all FL 32968) for FM at 93.3 mhz, ERP 100 kw, commercial educational FM at 89.3 mhz, ERP W.Va., and Lynchburg, Va. Baker owns WFTK- ant. 324 m., 1.3 km S of city limits, Snow King 3 kw, ant. 67 m., 20537 Town Line Lima Rd., AM Wake Forest and wrIK -AM Durham, N.C.; Mtn. E. Lucente has interests in CP for FM in Wapakoneta, Ohio. May 28 WKNV -AM Fairlawn, and WODY-AM Fieldale, Va.; Indian River Shores, Fla., and in LMA for 55% of WAMN -AM Green Valley, W.Va.; 51% of Stillwater, Okla. (BPED-960524MB)-Ameri- WPAW(FM) Vero Beach. May23 WKC3M -AM Smithfield, Va., WSGH -AM Lewisville, can Family Association (Donald E. Wildmon, Wyo. N.C., WBGS- AM /WBVG -FM Point Pleasant, Jackson, (BPH- 960523MG)--James president, P.O. Drawer 2440, Tupelo, MS R. (3891 Waukau Ave., Oshkosh, W.Va., and WBNN- AM /WTGR -FM Union City, Coursolle 38803) for noncommercial educational FM at WI for FM mhz, ERP 100 kw, Ohio, and 25% of woKT -AM Cannonsburg and 54903) at 93.3 89.1 mhz, ERP .5 kw, ant. 18 m., near Lake ant. m. 85% of WPKR(FM) WNUU -FM Garrison, Ky. June 4 324 Coursolle owns Carl Blackwell, off West McElroy Rd., 1.6 km Omro, Wis. May23 N on Camp Redland Rd. Family owns FMs in Casper, Wyo. (950103MB) -Bruce L. Erick- Jackson, Wyo. (BPH-960523MM)-Cathe- Tupelo, Cleveland and Forrest, Miss., Wichita son for FM at 97.3 mhz, ERP 3 kw, ant. 84 m. dral Communications Inc. (P.O. Box 291, and Topeka, Kan., an AM in Forrest, Miss., Jan. 3, 1995 Jackson, WY 83001) for FM at 93.3 mhz, ant. and has CP for an FM in Clovis, N.M., and has Casper, Wyo. (950104MD) -Hart Mountain on snow King Mtn., 2.1 km SSE of Jackson. applied for FMs in Selma, Ala.; Forrest City, Inc. for FM at 97.3 mhz, ERP .183 kw, ant. May 23 Ark.; Dublin and Waycross, Ga.; Flora, Pana -541.2 m. Jan. 5, 1995 and Kankakee, III.; Salina and Independence, Laramie, Wyo. (BPH- 960520MJ) -Magic Kan.; Muskegon, Mich.; McComb and Casper, Wyo. (950105ME) -Rule Communi- City Media Inc. (Victor A. Michael Jr., presi- for FM at 97.3 mhz, ERP 6 kw, ant. Natchez, Miss.; Kennett, Mo.; Hubbard, Neb.; cations denV65% joint owner, 7901 Stoneridge Dr., -98.2 m. Jan. 5, 1995 Steubenville, Ohio; Ardmore, Okla.; Shel- Cheyenne, WY 82009) for FM at 96.7 mhz, byville, Tenn., and Huntsville and Odessa. Jackson, Wyo. (BPH -960521 MK) -Mount ERP .55 kw, ant. 303 m., 13 km E of Laramie, Tex. May24 Rushmore Broadcasting Inc. for FM at 93.3 on Pilot Hill Rd. Magic City owns KIGN(FM) and mhz, ERP 100 kw, ant. 317 m., Snow King is buying KKAz(FM) Cheyenne and Kuuv(AM) Brookville, Pa. (BPH- 960520MM)-Magnum electronic site, 1.3 km S of city limits at summit Orchard Valley, Wyo. May20 Broadcasting Inc. (Michael B. Stapleford, of Snow King Mtn. May 21 president/60% owner, P.O. Box 609, Russell, Laramie, Wyo. (BPH- 960520M0) -Robert R. PA 16345) for FM at 103.3 mhz, ERP 25 kw, Jackson, Wyo. (BPH- 960522MA) -Ted W. Rule (2232 Dell Range Blvd., Cheyenne, WY ant. 100 m., .1 km S of Cliff Rd. from the sharp Austin Jr. (2464 Radio Rd., St. Anthony, ID 82009 -4994) for FM at 96.7 mhz, ERP .2328, bend .9 km NE of the Worthville borough 83445) for FM at 93.9 mhz, ERP 100 kw, ant. ant. -60.8 m., 209 E. Grand Ave., Laramie. boundary, Beaver Township, Pa. May20 300 m., 2.2 km S of Jackson, atop Snow King Rule has applied for FMs in Cheyenne, KADO(FM) Pinedale Wyo. May 20 Brookeville, Pa. (BPH-960521MC)-B.S. Mtn. Austin owns Rexburg, Idaho. and Casper, Broadcasting Inc. (David Barger, presi- May 22 dent /50% owner, 2706 Wehnwood Rd., Jackson, Wyo. (BPH- 960523MA) -Roy E. FACILES CHANGES Altoona, PA 16601) for FM at 103.3 mhz, ERP Henderson (P.O. Box 590209, Houston, TX 25 kw, ant. 100 m., 1.5 km SW of Worthville, 77259 -0209) for FM at 93.3 mhz, ERP 100 Returned Pa. May 21 kw, ant. 303 m., Snow King Mtn., S of Jack- Indianapolis (BPH -960202íB) -Shirk Inc. for

Broadcasting & Cable June 171996 81

www.americanradiohistory.com For the Record

WHHH(FM) 96.3 mhz: change structure height, campus. May 31 change structure height, TL. Apr. 24 ant.. TL. ERP. June 5 Burlington, Vt. (BMPCT- 960212KG)- Eldorado, III. (BPH-9605161B)- Visher- Parkville, Mo. (BPED- 9512141C) -Board of Champlain Valley Telecasting Inc. for WFFF -TV Choate II for WEBO(FM) 102.3 mhz: change Trustees, Park College, for KGsP(FM) 90.3 ch. 44: change ERP to 1,460 kw visual, ant. to structure height, TL. ERP. May 16 mhz: change ant., TL. ERP, frequency, class, 840 m., TL to Mt. Mansfield, 32.1 km from Indianapolis (BPH- 9603071B) -Shirk Inc. for structure height. June 3 Burlington. May 17 WHHH(FM) 96.3 mhz: change ant., ERP, TL, Peterborough, N.H. (BP-960325AÁ)- Peter- Hampden- Sydney, Va. (BPED -9509- ant. supporting structure height. Mar. 7 borough Broadcasting Co. for WRPT(AM) 1050 Hampden- for wWHS- 05MF)- Sydney College Dodge City, Kan. (BMPH-960517ID)-Com- khz: change community of license, TL, fre- FM 92.1 mhz: change class to D, ERP to .010 munity Service Broadcasting Inc. for KDGB(FM) quency, power. May 30 kw, ant. to 66 m. May 21 93.9 mhz: change structure height, ant., TL. Wagoner, Okla. (BMPH- 9406021D)- Tri -Mac Bremerton, Wash. (BPH- 9508291B) -Puget May 17 Broadcasting for KROZ -FM 102.1 mhz: change Sound Broadcasting Co. for KRwM(FM) 106.9 Norwell, Mass. (BPCT-951005KF)- Massa- ant. to 85 m. June 3 mhz: change ERP to 55 kw, ant. to 379 m., TL. chusetts Redevelopment Co. for wHnc(rv) ch. May 23 Granted 46: change TL to W side of Bedford St., 1.5 km Wynne, Ark. (BMPH- 9602121F) -East Dishman, Wash. (BMPH-9510271C)-Clas- S of Flagg St., 3.6 km S of Bridgewater, Arkansas Broadcasters Inc. for KwYN -FM 92.5 sical Broadcasting for KsPo(FM) 106.5 mhz: Mass., ERP to 2,480 kw visual, ant. to 291 m. mhz: change ERP to 35 kw, ant. to 102 m. change ERP to 2.55 kw, ant. to 155 m. May23 Oct. 5, 1995 May 31 Milwaukee (BPCT -9501 1 1 KL)- Weigel Jackson, Mich. (BP- 960515AA)- Cascades Live Oak, Fla. (BMPCT- 951002KF) -L.O. Broadcasting Co. for wDJT -w ch. 58: change Broadcasting Inc. for wiBM(AM) 1450 khz: Telecast LLC for wFxu(Tv) ch. 57: change TL to 5201 N. Milwaukee Pkwy., ERP to 5,000 change TL, day power, ant. system. May 15 kw visual. ant. to 339 m. May 17 ERP to 2,500 kw visual, ant. to 137 m., TL to 7 Duluth, Minn. (BMPCT- 960509KF) -Fant km NE of Jasper. Fla., city center. June 5 Filed/Accepted for filing Broadcasting Co. of Minnesota Inc. for Orofino, Idaho (BMPH- 9512081D) -Central Van Buren, Ark. (BPH- 9604301A) -LKR KNLD(TV) ch. 21: change ERP to 550 kw visual, Idaho Broadcasting for KLER -FM 95.3 mhz: Communications Inc. for KLSZ -FM 102.3 mhz: ant. to 305 m., TL to 1603 North 1st Ave.. W of change ERP to 2.3 kw. June 3 change class from C3 to C2. Apr. 30 center of Duluth. May 9 Clinton, Ill. (BPH- 9602231B)- Cornbelt Chico, Calif. (BP- 960523AA) -Alta California Belzoni, Miss. (BPH- 960502IF)- Humphrey Broadcasting Co. for WHOW -FM 95.9 mhz: Broadcasting Inc. for KNsN(AM) 1290 khz: County Broadcasting for WVRD(FM) 107.1 mhz: increase ERP to 6 kw. June 4 change power. TL. ant. system. May23 change structure height, ant., TL, ERP, class. May 2 Neoga, Ill. (BMPH- 9601241C) -WSITY Inc. San Francisco (BMP- 960524AB) -Oro for wwco(FM) 98.9 mhz: change ERP, ant., TL, Spanish Broadcasting Inc. for Kioi(AM) 1010 Newton, Miss. (960517AB)- Rainey Radio ant. supporting structure. May 31 khz: change power, ant. system. May 24' Inc. for WMYO(AM) 1410 khz: change frequency, power, ant. system. May 17 Santa Claus, Ind. (BMPH- 960122IC) -T.C. San Mateo, Calif. (BP- 960523AC)- Pacific Monte Inc. for wAzu(FM) 103.3 mhz: change FM Inc. for KoFY(AM) 1050 khz: change ant. Lutesville, Mo. (BMPH- 960503IA)- Harold ERP, ant., TL, ant. supporting structure. system. May 23 L. Lawder for KMHM(FM) 104.1 mhz: change June 4 ERP. May3 San Raphael, Calif. (960514AA) -Marin Elizabethtown, Ky. (BPH- 9511271D)- Broadcasting Co. Inc.. D.I.P., for KNOB(AM) Atlantic City (BPCT- 960508KH) -WWAC Hardin County Broadcasting Co. Inc. for FM at 1510 khz: change power, TL, ant. system. Inc. for WWAC -TV ch. 53: change TL to 2801 woxE(FM) mhz: ERP kw. 98.3 change to 9.5 May 14 Elwood Rd.. Elwood, N.J., ant. to 132 m., ERP June 3 to 5.000 kw visual. May 8 Seaside, Calif. (BPH- 960424IF) -The Dunlin Lansing, Mich. (BP- Liggett 950927AC)- Group for KJMY(FM) 103.9 mhz: change struc- Hazlet, N.J. (BPED- 960513IA)- W.V.R.M. Broadcast Inc. for wJiM(AM) 1240 khz: reduce ture height, ant., TL, ERP. Apr. 24 Inc. for wcw(FM) 89.3 mhz: change ant., TL, power to 890 w, make changes in ant. system, ERP. May 13 change TL to .08 km N of Grand Trunk West- Shingletown, Calif. (BPH- 9605171A)- N.C. ern Railroad tracks. .2 km E of Aurelius Rd., Michael Robert Birdsill for KHZL(FM) 105.3 mhz: Burgaw, (BPH- 9605161A)- Sea -Comm Lansing. May 30 change class to Cl. May 17 Inc. for WKxB(FM) 99.9 mhz: change TL. May 16 Leland, Mich. (BPH -95112011)- Northern Deer Trail, Colo. (960522AB)- Donald A. Charlotte, N.C. (BPH- 9604291C)- University Michigan Radio Inc. for wiAR(FM) 94.3 mhz: and Sharon E. Wiedeman for KTMG(AM) 1370 Radio Foundation Inc. for WFAE(FM) 90.7 mhz: change class to C2. June 5 khz: change frequency, power, ant. system. change ERP. ant., TL, structure height, class May 22 modify directional ant. pattern. Apr. 29 Beech Mtn., N.C. (BMPH-9603191C)- Frances G. Atkinson for wEcR(FM) 102.3 mhz: Fountain, Colo. (BPH -960501 IC) -Hiat Harkers Island, N.C. (BPH- 9605171C)- change ERP to .135 kw, ant. 594 m. May31 Media Inc. for KBio(FM) 96.1 mhz: change Clarence Barinowski for wLGP(FM) 100.3 mhz: class from C3 to C2. May 1 change ant. and TL. May 17 Pawhuska, Okla. (BP- 960220AD) -KRIG Inc. for KRic(AM) 1500 khz: change TL, power, Sharon, Conn. (BPH- 960517IB) -Radio Altus, Okla. (BMPH- 9604291D) -Altus FM ant. system. May 30 South Burlington Inc. for w000(FM) 103.3 mhz: Inc. for KEYB(FM) 107.9 mhz: change class change ant. structure, TL, ant., ERP. May 17 from C3 to C2. Apr. 29 McConnellsburg, Pa. (BP- 960328AB)- Allegheny Mountain Network for wvrc(AM) Callahan, Fla. (BMP- 960523AB)- Circle Comanche, Okla. (BPH- 9605021D) -Linda 1530 khz: change TL, ant. system. May 30 Broadcasting of America Inc. for wELx(AM) K. Allen for KDDO(FM) 96.7 mhz: change ant. 1160 khz: change TL, ant. system. May 23 structure height, ant.. ERP, frequency, class. Glendale, S.C. (BMP- 960124AA)- Southern May 2 California Broadcasting Co. for KIEV(AM) 870 Melbourne, Fla. (BP- 960517AA) -City khz: change TL. May 24 Broadcasting Co. Inc. for WMMB(AM) 1240 khz: Allentown, Pa. (BMPCT- 950515KE)- change power. May 17 Maranatha Broadcasting Co. Inc. for WFMZ -TV Laredo, Tex. (BP1-1- 941221 IA)- Miguel A. Vil- ch. 69: change ERP to 1,783 kw visual, ant. to larreal Jr. for Kzro(FM) 106.1 mhz: change Miami (BPCT- 960503KF)- Channel 39 313 m. May 15 ERP to 6 kw. May 23 Licencee Inc. for won(Tv) ch. 39: change ERP to 5,000 kw visual, ant. to 276 m., TL to 210th Hazelton, Pa. M Broad- Ogden, Utah (BMPED- 9508141A) -Weber (BPH- 9604291E)-4 St. May 3 casting Inc. for wzMT(FM) 97.9 mhz: change State College for KWCR-FM 88.1 mhz: structure height, ant.. TL. ERP. Apr. 29 change ERP to 2 kw, ant. to -96 m., TL to Rockledge, Fla. (BPH- 9604241D) -Roper promontory tower, Weber State University Broadcasting Inc. for WHKR(FM) 102.7 mhz: -Compiled by Jessica Sandin

82 June 17 1996 Broadcasting & Cable

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THIS WEEK Contact: Elizabeth Carr, (212) 258 -8163. Washington. Contact: (202) 463 -8970. July 20-23--49th annual California Broadcast- Sept. 11- "Hollywood Meets DRTV-The Direct June 19-22-Promax & BDA'95 conference & ers Association convention. Doubletree Hotel, Response Television Conference for Entertain- exposition, presented by Promax International and Monterey, Calif. Contact: (916) 444 -2237. ment Marketers," presented by Advanstar Exposi- BDA International. Los Angeles Convention Cen- July 23- National Association of Broadcasters tions. Universal Sheraton, Los Angeles. Contact: ter. Los Angeles. Contact: (213) 465 -3777. radio license renewal seminar. Doubletree Hotel (714) 513 -8481. June 19-22 -Native American Journalists Asso- at Fisherman's Wharf, Monterey, Calif. Contact: Sept. 11.12- Canada Link '96, presented by ciation 12th annual conference. Holiday Inn Ban- Christina Griffin, (202) 775-3511. Evert Communications Ltd. and Global Exposition gor, Bangor, Me. Contact: (612) 874 -8833. July 24-25- Andina Link '96, conference on An- Holdings. Toronto Hilton & Towers, Toronto. Con- June 20- Discussion of testing, analysis and dean- region pay TV, presented by Television Dig- tact: Debby Lewes, (613) 728-4621. implementation of Diary Ascription, presented by ital de Colombia and Global Exposition Holdings. Sept. 11.15--CANITEC '96, exhibition and con- The Media Research CounciL Wyndham Bel Age Cartagena Convention Center, Cartagena, Colom- vention presented by Camara Nacional de la Hotel, West Hollywood, Calif. Contact: Judy Sis - bia. Contact: Gerard Herrador, (713) 342 -9826. Industria de Television por Cable (Mexican Nation- neros, -4889. (310) 854 July 25- National Association of Broadcasters al Cable Television Association). Expover, Boca June 20-23-Talk Radio '96, sponsored by The radio license renewal seminar. Orange County del Rio, Veracruz, Mexico. Contact: Aurora Silva National Association of Radio Talk Show Hosts. Airport Hilton, Irvine, Calif. Contact: Christina Grif- Rosales, (525) 682- 02 -98. Omni Shoreham Hotel, Washington. Contact: fin, (202) 775 -3511. Sept. 12-13- "Telco 101: Cable Meets Telepho- (617) 437 -9757. July 25-27-Public Radio News Directors Inc. ny," course presented by Women in Cable & Tele- June 22- 25- Cabletelevislon Advertising annual conference and awards banquet. Wash- communications. Offices of Robins, Kaplans, Bureau local cable sales management confer- ington Marriott Hotel, Washington. Contact: Deb- Miller & Ciresi, Minneapolis. Contact: Molly Coyle, ence. Atlanta Marriott Marquis, Atlanta. Contact: bie Elliott, (334) 981 -5519. (312) 634 -2353. Nancy Lagos, (212) 751 -7770. July 25-27-Southwest National Religious Sept. 13.17 -1996 International Broadcasting June 22-28- National Association of Broadcast- Broadcasters annual conference. Dallas /Fort Convention. Amsterdam, Holland. Contact: 011 44 ers management development seminar for televi- Worth Marriott, Dallas. Contact: (318) 783 -1560. 171 240 3839. sion executives. Northwestern University, Evan- July Calffomla- Nevada TV -Radio Associa- Sept. 18.17- Corporation for Public Broadcast- ston, Ill. Contact: John Porter, (202) 429-5347. 27- tion of Canada regional seminar. KEYT -TV, Santa ing annual meeting. CPB Headquarters, Washing- JUNE Barbara, Calif. Contact: Rachel Ambrose, (213) ton, Contact: Jeannie Bunton, (202) 879 -9687. 626 -1200. Sept. 18-20-Women in Cable & Telecommuni- June Global DBS 26.28- Summit, presented by July 28- 30. -Oregon Cable Telecommunications cations executive development seminar. Inver- Global Exposition Holdings and DBS Digest. Mar- Association 25th annual convention and trade ness Hotel and Golf Club, Denver. Contact: Chris- riott Denver Tech Center, Denver. Contact: (713) show. Inn of the Seventh Mountain, Bend. Ore. tine Bollettino, (312) 634 -2335 342 -9826. Contact: (503) 362 -8838. Sept. 19- International Radio & Television Soci- June 27- Minority Media and Telecommunica- ety Foundation newsmaker luncheon. Waldorf- third luncheon, tions Council annual featuring the AUGUST Astoria, New York City. Contact: Marilyn Ellis, Rev. Jesse Jackson Sr. Hyatt Regency, Washing- (212) 867-6650. ton. Contact: Selina Khan, (202) 332-0500. Aug- 10-13- Association for Education in Jour- nalism & Mass Communication/Association of Sept. 19- Electronic data interchange (EDI) June 27.30-ShowBiz Expo, presented by Vari- Schools of Journalism & Mass Communication workshop for network cable TV buyers and sell- ety magazine. Los Angeles Convention Center, 79th annual convention. Anaheim Hilton, Ana- ers, presented by the Electronic Commerce Com- Los Angeles. Contact: (800) 840-5688. heim, Calif. Contact: (803) 777 -2005. mittee. Offices of Price Waterhouse, New York. JULY Aug. 11.13 -Joint summer meeting of the North Contact: Elizabeth Carr, (212) 258 -8163. Carolina Cable Telecommunications Association Sept. 19-21 -77th national convention of the Deadline for for July 1- entries the South Caroli- and South Carolina Cable Television Association. Society of Professional Journalists. Hyatt Re- na Broadcasters Association State Television and Radisson Hotel, Myrtle Beach, S.C. Contact: (919) gency, Crystal City, Va. Contact: (317) 653 -3333. Radio (STAR) Awards, which honor outstanding 834 -7113. Sept. 24- Broadcasting & Cable Interface X achievements in South Carolina broadcasting. conference, co-sponsored by BROADCASTING s Contact: Sunny Jewell, (803) 777 -6783. Aug. 14-17 -Asian American Journalists Asso- ciation 9th annual national convention. Radisson CABLE and the Federal Communications Bar Asso- July 10-1 2-WCA '96, Wireless Cable Associa. St. Paul, St. Paul. Contact: (415) 346 -2051. ciation. New York Grand Hyatt, New York City. tlon annual convention. Denver Convention Cen- Contact: Joan Miller, (212) 337 -6940. ter, Denver. Contact: Sherry Crittenden, (202) Aug. 15- Electronic data interchange (EDI) 452 -7823. workshop for network cable TV buyers and sell- OCTOBER ers, presented by the Electronic Commerce Com- July 12.13- Oklahoma Association of Broad- mittee. Offices of Price Waterhouse, New York. Oct. 9-12-World Media Expo, comprising the casters summer meeting. Shangri -La Resort, Contact: Elizabeth Carr, (212) 258 -8163. National Association of Broadcasters Radio Show Afton, Okla. Contact: Carl Smith, (405) 848 -0771. Aug. 15-17 -50th annual West Virginia Broad- (contact: [800] 342 -2460); Radio Television News July 13.17- National Association of Broadcast- casters Association Greenbrier meeting. Green- Directors Association international conference ers executive management development seminar brier Resort, White Sulphur Springs, W.Va. Con- (contact: Rick Osmanski, [202] 467 -5200); Soci- for radio broadcasters. University of Notre Dame, tact: (304) 744 -2143. ety of Broadcast Engineers annual conference South Bend, Ind. Contact: B.J. (202) 775- Cohen, (contact: John Poray, [317] 253 -1640); Society of 3510. Aug. 19.21 -48th annual meeting and management retreat of the Michigan Association Motion Picture and Television Engineers 138th July 14-16- Florida Cable Telecommunications of Broadcasters technical conference (contact: [914] 761 -1100), Association annual convention. Registry Resort, and Michigan Public Broadcasting. Grand Hotel, Mackinac Island, Michigan. and Television Bureau of Advertising first annual Naples. Fla. Contact: Cindy Doheny, (904) 681- Contact: (800) 968 -7622. forecasting conference (contact: [212] 486- 1111). 1990. Angeles Aug. 21 National Association Los Convention Center, Los Angeles. July 14-16 -35th annual New York State Broad- -25- of Black 21st Contact: (202) 775 -4970. casters Association executive conference. Rye Journalists annual convention. Stouffers Renaissance, Nashville. Town Hilton, Rye Brook, N.Y. Contact: Mary Anne Contact: (703) 648 -1270. NOVEMBER Jacon, (518) 456-8888 Aug. 22-24-Nebraska Broadcasters Associa- tion annual convention. Holiday Inn. Hastings, Nov. 11- Broadcasting & Cable 1996 Hall of July 14.17-CTAM '96 national marketing con- Fame Dinner. Marriott Marquis Hotel, New York ference, Neb. Contact: (402) 333 -3034. presented by the Cable Television Ad- City. Contact: Steve Labunski, (212) 213 -5266. ministration and Marketing Society. Boston Marri- SEPTEMBER ott Copley Place, Boston. Contact: (703) 549- DECEMBER 4200. Sept. 7.9- National Association of Broadcasters Dec. 11.13-The Western Show, presented by July Alliance for Community Media interna- Television Hundred Plus Exchange. Hyatt Grand 15- the California Cable Television Association. Ana- tional conference and trade show. Hyatt Regency Cypress Hotel, Orlando. Fla. Contact: Carolyn heim Convention Center, Anaheim, Calif. Contact: Crystal City, Arlington, Va. Wilkins, (202) 429 -5366. Contact: (202) 393- (510) 428 -2225. 2650. Sept. 8-48th annual Primetime Emmy Awards, July 17- 20- Deadline for entries for the Nation- presented by the Academy of Television Arts & JANUARY 1997 al Breast Cancer Awareness Month Profiles in Sciences. Pasadena Civic Auditorium, Pasadena, Progress Awards, which honor excellence in Calif. Contact: (818) 763 -2975. Jan. 13.16- National Association of Television reporting on the subject of breast cancer. Contact: Sept. 10-12-6th regional Audio Engineering Programming Executives 33rd annual program conference and exhibition. Ernest Mortal Convention Gail Leicht, (312) 464 -7901, ext. 230. Sodetyconvention. World Congress Centre, Mel - Center, New Orleans. Contact: (310) 453 -4440. July 18- Electronic data interchange (EDI) boume. Victoria, Australia. Contact: (212) 661 -8528. workshop for network cable TV buyers and sell- Sept. 10.15- National Association of Black - Major Meeting dates in red ers, presented by the Electronic Commerce Com- Owned Broadcasters 20th annual fall broadcast -Compiled by Kenneth Ray mittee. Offices of Price Waterhouse, New York. management conference. Sheraton Washington, [ ken.ray @b&c.cah ners. com )

84 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com Communication, research keys to creativity

Communication" may as well be Jim communication," he says. Ellis's middle name. It's not only Ellis's first love was communication by that he would prefer it to the family cartooning. He even tried to launch his name "Leonard" but Ellis is a communica- own syndicated newspaper strip. However, tor at heart who has found his home in no newspapers bought the strip, which he advertising and promotion. declines to describe. "Garry Trudeau I As vice president, creative services. ain't," he says with a laugh. But "you learn Tribune Broadcasting, Ellis manages a lot [from] the things that don't happen to advertising and promotion activity for you, too." Tribune's 11 TV stations (including the And "I've always been interested in optioned WBDC Washington) and five advertising, since I was five years old," he radio stations. He also runs Atlanta - says. When he was young he performed based Tribune Creative Services Group, toothpaste commercials in front of a mir- 1 which provides nationally syndicated on- ror. air and radio promotions for clients that With a college degree in graphics under include MCA and Buena Vista Televi- his belt, all roads seemed to lead to adver- sion. tising. "I loved the business of putting Ellis will be honored this Saturday for ideas together with images." And he found his 26 -year devotion to his field. He is to that "the writing was as much fun as the be presented with the Promax International designing." Hall of Fame Award on the final day of the "I loved the Ellis started at a small agency, where he Promax & BDA Conference and Exposi- got to do "a little bit of everything, and that tion in Los Angeles. Ironically, Ellis business of putting was terrific.... I learned a great deal at the helped found the Hall of Fame. "I'm ideas together with local level." He was hired away by the stunned" to be entering it, he says. agency's biggest client to run promotions i In the field of promotion, creativity is images." at WKRC -TV Cincinnati. important, but so is research, Ellis says. He then turned to research/communi - His strength is "understanding what the cations company Frank N. Magid Asso- product is and what the relationship is to its ciates, where he traveled to 40 TV sta- potential audience, to develop that link," tions in three years. Along the way he i he says. met James C. Dowdle, now Tribune's He has plenty of opportunity for that at James executive VP, media operations, who Tribune. Its TV stations are mostly inde- then was running a small TV station in pendents, with Tribune -backed WB Net- Leonard Ellis Tampa, Fla. Dowdle eventually offered work providing only two nights of pro- Ellis the job of working solely with Tri- graming a week. VP, creative services, Tribune bune stations, and "it has worked very 1 With all that local time to promote. Broadcasting, Chicago; b. well," Ellis says. Ellis has set up a one -year training pro- March 3, 1947, Cincinnati; BA, Ellis doesn't seem quite as comfort- gram in Atlanta to help identify new writ- University of Cincinnati, 1970; able when pressed to describe his back- ing and production talent. It's the only creative director, James A. ground and influences. The eldest-and one of its kind in the industry, he says. His Jacobs Advertising, Cincinnati, only -son in a family of four children, other duties include acting as a liaison 1970 -75; promotions manager, his father sold X -ray equipment and his between creative services and both The wKKC -TV Cincinnati, 1976-79; mother was "a classic 1950s model," he 1 WB and Tribune's other divisions, and VP, promotion and advertising, says. encouraging stations to work together. "I Frank N. Magid Associates, Asked where he learned his communica- try to take my lead from where the sta- Cincinnati, 1979 -82; Tribune tion skills -which have led to four Emmy tions are," he says. Broadcasting: director, awards -he says, "I guess trying to get Ellis visits every "creative services creative services, 1982-86; through to my mom; I don't know." His director" at every Tribune television and current position since 1986; sisters likewise were drawn to communica- m. Sandy Knox, April 20, 1991; radio station twice a year. He encourages tions careers. One also produces promos, children: Joshua, 22, and communication between stations by host- one is a TV sales rep and the other teaches Amanda, 14 (by previous ing twice -yearly meetings and monthly reading. marriage); Tyler, 2. conference calls. He also has set up a pri- It's all in the family in the Ellis house- vate computer network for the creative hold as well. His wife, Sandy, is a broad- services directors, which is being cast marketing executive. The two met in expanded to allow the transfer of high- Atlanta, where she was helping launch speed video. TNT and he was visiting Tribune Creative "The job, when you boil it all out, is Services Group. -EAR

BroadcastI g & Cable June 171996 -4

www.americanradiohistory.com 1 n "---"'s1 n

tive, named national sales manager; Tim Roberts, operations manager /after- BROADCAST N Germaine Valderrama, local sales manag- noon drive host, KDRK -FM Spokane, Appointments at WNYW(TV) New York: er, KMEX-TV Los Angeles, joins in same Wash., joins KNEW(AM) /KSAN -FM San Gail Yancosek, executive producer, Good capacity. Francisco as program director; Lynn Day New York, adds VP to her respon- Michael Orkin, senior producer, special Anderson, VP, international develop- sibilities; John Verilli, managing editor, projects, WMC -TV Memphis, joins ment, Metro Networks, Los Angeles, named associate news director. wpnT(TV) Miami as reporter /producer, joins KABL(AM) /KBGG(FM) and KNEW(AM)/KSAN -FM, all San Francisco, Karen Scott, assistant news director/ community affairs productions. as national sales manager. executive producer, wPix(Tv) New York, named news director. Kathleen Johansen, PROGRAMING director, market- Appointments at KHTV(TV) Houston: ing and promo- Jeff Clemons, director, marketing and Jean Rossi, senior VP, sales, Fox Broad- tions, Com- promotion, WGNO(TV) New Orleans, casting Co., Beverly Hills, Calif., named executive VP. modore Media Inc.'s Connecticut Peter von Gal, VP, worldwide executive and New Jersey sales. Hallmark Entertainment, New radio stations, York. named executive VP/COO. named regional Beth Clark, controller, MTM Entertain- director for the ment Inc.. Virginia Beach. Va., named Johansen group's I 1 North- V P /controller. east stations. Cynthia Lieberman, Markus Garvey, former account execu- head, Lieberman tive, KABC(AM) Los Angeles, joins Communications, ABC Radio Networks, Dallas, as direc- Clemons Schulze joins New World/ tor, market development, advertising joins as director, marketing and cre- Genesis Distribu- sales. tion, Los Angeles, ative services; Lyle Schulze, program Adrienne McWilliams, national sales man- as VP, advertis- director, KPRC -1 V Houston, joins as ager, wQCD(FM) New York, named gen- director, programing. ing/promotion/ eral sales manager. publicity, Access Appointments at wDzL(Tv) Miami: Lee Hollywood. Ron Night, GM, wocw(FM) Parris Island, Rowand, promotion manager, named S.C., joins wMTZ(FM)/wNTJ(AM) Johns- Oliver Goldstick, creative services director; Diana Swords, Lieberman town, Pa., in same capacity. research director, named program producer, has director. signed a multi -year comedy develop- CABLE ment deal with Universal Television, Appointments at KING -TV Seattle: Charge Universal City, Calif. Jody Wittern, GM, National Cable Corn - Rosen., producer /anchor /reporter, Michael Schlossman, head, The M. David munications, Los Angeles, named VP, Kzsu(FM) Stanford, Calif., joins as Group. entertainment -based legal con- advertising sales, Western region. sports assistant newswriter; Megan Han - Len VP, nem, news director, Northland Cable sultancy, joins Tapestry International, DeLuca, News, Bainbridge Island. Wash., joins New York, as director, acquisitions. programing, CBS joins as newswriter; Scott Render, writer/pro- David Imhoff, VP, licensing and mer- Sports, ESPN, New ducer, WDRB -TV Louisville, Ky., joins as chandising, New Line Television, New York, as senior associate producer, Evening Magazine; York, named senior VP, worldwide Item Snide, assistant chief photojour- licensing and merchandising. VP, programing development. nalist, KLAS -TV Las Vegas, joins as pho- Deborah McDermott, VP/GM, WKRN -TV tographer /editor. Nashville, named executive VP, opera- Appointments at Dave SwPzer, promotion/community tions, Young Broadcasting Inc., New Lifetime Televi- affairs manager, WANE-TV Fort Wayne, York. sion, New York: Ind., joins wFrx(Tv) Fort Myers, Fla., as DeLuca Patrick Guy, senior creative services director. RADIO VP, business and legal affairs, adds general counsel to Kathleen Quinn, program director, Ted Rely, director, marketing, promotion his responsibilities; Nancy Alpert, VP, w( NO(Tv) New Orleans, named direc- and public relations, WCBS -FM New business and legal affairs. named senior tor, programing and creative services. York, joins CBS Radio Networks, New VP, business and legal affairs, and Shelly Maxwell, executive producer, Later York, as director, marketing and pro- deputy general counsel; Evie Goldstein, Today Television News Group, MGM motion. associate general counsel, St. Martin's Studios, joins WNAB(TV) Nashville in Laurie Harbison, station manager, KQXY- Press, joins as director, business and same capacity. FM Beaumont, Tex., named VP/GM, legal affairs; Linda Yellin, VP /creative Appointments at KvEA(TV) Corona, KQXY -FM and KQHN(AM) Nederland, director, Foote, Cone & Belding, joins Calif.: Juanita Ramirez, account execu- Tex. as VP, creative services: Dory Swenson,

June 17 1996 Broadcasting & Cable

www.americanradiohistory.com director, movie and event promotion, Viewer's Choice, joins as director, Bronfin goes to Hearst New Media marketing. As reported in BROADCASTING & CABLE last week, Ken- Appointments at A &E Television Net- neth Bronfin is leaving NBC this week to join Hearst works. New York: Rick Canonaco, senior New Media & Technology as deputy group head and manager, Ernst & Young, joins as con- vice president. troller: Risa Rosenthal, manager, direct In his new role, he will be responsible for day -to -day response advertising, named director; operations and long -term projects. Among Hearst's mul- David Bellingham, director, network oper- timedia activities, the company maintains a Web site for ations. named VP, network operations many of its periodicals and holds a stake in Netscape and engineering. Communications. Robert Munnely Jr., assistant attorney Bronfin was general manager of NBC Data Network general, Commonwealth and vice president of NBC Cable and Business Devel- of Massachu- Bron fin setts, joins The New England Cable opment. During a 10 -year career at NBC, he worked in Television Assoc., Braintree, Mass., as engineering, overseeing the creation of the first network newsroom director, legal and regulatory affairs. equipped with remote control cameras. Appointments at USA Networks, New More recently, Bronfin, 36, supervised NBC's partnership in Intercast York: Iris Burnett, chief of staff, United with Intel Corp., a PC TV venture expected to launch shortly. States Information Agency, Washing- Ascent Entertainment Group Inc. there ton, joins as senior VP, corporate com- SATELLITE/WIRELESS munications and public affairs; John as controller. Catalano, account executive, named John Giesecke Jr., director, corporate Appointments at PanAmSat Corp., manager. new business development. controllership, The Walt Disney Co., Greenwich, Conn.: Bailey Vanneck, sales Rick North, divisional VP, national sales, Burbank, Calif., named VP. associate, named manager, program Discovery Communications Inc., Tom Gleason, post- production supervi- distribution: Elizabeth Ridley joins as Bethesda, Md., joins Turner Broadcast- sor, Hanna- Barbera, joins PorchLight regional manager, Africa: Michael ing System, New York, as senior Entertainment, Los Angeles, as VP, Demko named market support engineer; VP /GSM, superstation TBS. post- production. David Sullivan joins as manager, Internet programing; Christina Scala, account Laurie Sykes, coordinating producer, Larry WIN, master control supervisor, manager, BelCom, joins as regional Lire jrom the House of Blues, New NJN The New Jersey Channel, Tren- manager, international business com- York, joins Home Box Office there as ton, named director, engineering. munications. programing executive, original pro- Goodman, Cathy associate producer, The Appointments at American Sky Broad- graming. Ministry of Film (film and television casting, New York: Richard Slenker Jr., Erica Gruen, director, media services, production company), Los Angeles, VP, engineering and operations, Fox Merkley Newman Harty, joins TV named director. operations. Television Stations, Washington, joins Food Network, New York, as presi- as senior VP /chief technical officer; dent/CEO. ADVERTISING/MARKETING Paul Haggerty, senior VP /deputy financial officer, News MULTIMEDIA Felix Perez, general Corp., joins as CFO; sales manager, Robert Redella, VP, programing and Stacie Mindich, Univision's investments, Cox Communications marketing ser- wxrv(rv) Pater- Inc., joins as senior VP/chief program- vices manager, son, N.J., joins ing officer. BROADCASTING & Katz Hispanic Kathleen Hitting, West Coast director, CABLE, New Media, New York public relations, fX Networks Inc., York, named as president. joins DIRECry International Inc., Los trade show man- Angeles, as manager, communications. ager, Cahners William Heins, senior Publishing Enter- designer/ director, on -air DEATHS &C owner), promotion, MTV, Mindich (B Betty Albertson, 69, executive assistant, Hollywood. She New York, joins Lee Hunt Associates staff Max Media, Virginia Beach, Va., died will be working for Variety, Daily there as director. May 31. Albertson began her career at Variety, BROADCASTING & CABLE, Vari- Dabni Harvey, VP /associate creative MGM in Los Angeles, moving in ety's On- Production, Variety Compact director, Saatchi & Saatchi Advertis- 1970 to Landmark Communications, and Trade Show Weekly. ing, New York, named senior VP/cre- where she spent the next 25 years. She Philip Clement, president/CEO, Rank ative director. is survived by three children and a Film Laboratories and Video Services, Mark Ratner, VP, client services, grandchild. Los Angeles, named managing direc- Hawthorne Communications, Fairfield, tor, Film and Television division. Iowa, adds generating new business David Holden, senior audit manager, and management of the marketing and -Compiled by Denise Smith Deloitte & Touche, Denver, joins sales teams to his responsibilities. e -mail: d.smith @b&c.cahners.com

Broadcasting & Cable June 171996 87

www.americanradiohistory.com It's official. Senator Trent basic cable programing combined iin the event of a Television Ratings Service. Loft (R- Miss.) is the new included violence.) spinoff. There has been Nielsen also has joined the Senate Majority Leader, Two former employes of wide speculation that Com- NAB in forming a partner- replacing Bob Dole (R- Paramount Domestic cast plans to spin off one of ship to improve local TV Kan.). Lott's election last Television's Monte! its business units, but a audience measurement week by his Republican Williams have filed a company spokesperson and to investigate new peers to the top Senate sexual harassment law- said the shareholder pro- ways to gather information post is good news for suit against the talk show posal is simply a'house- about individual viewing broadcasters. Lott and host and Paramount. The keeping issue." Comcast's behavior. The partnership annual meeting is this National Association of suit, filed in New Jersey, will conduct a test of a per- Broadcasters President accuses Williams of groping week. sonal TV diary system dur- Eddie Fritts have been female employes, making Evergreen Media's rhythmic ing the 1996 -97 season. friends since their college lewd remarks and conduct- dance wi u(n i) New York Falcon Holding Group LP days at the University of ing staff meetings in his and Heftel Broadcasting's plans to purchase Fal- Mississippi. underwear. Williams strong- Hispanic KLVE(FM) Los con Cable Systems for The content ratings sys- ly denied the allegations Angeles are expected $247.4 million in cash tem now being devel- levied by two women who be the numberone sta- through an affiliate. Falcon oped by the television say they were fired after tions in their respective Cable Systems, with industry should provide complaining about his con- markets in Arbitron's 135,000 subscribers, is one information about vio- duct. "These claims are an upcoming spring 1996 of several cable groups lence, sex and language in obvious attempt to malign report. According to managed by Falcon Cable TV programs without Mr. Williams's character for sources in each market, TV, the Los Angeles based making a moral judg- financial gain," said his both stations ranked first in MSO with 1.2 million sub- ment about the shows, attorney, Nina Shaw. their markets with listeners scribers. Falcon Holding according to a new book The country's fourth -largest 12 -plus in Arbitrend's latest Group is a group of private May listener tally. released by a California - cable MSO, Comcast investors that own and/or based public interest group. Corp., wants sharehold- Representative Cardiss manage Falcon cable sys- "Media Ratings: Design, er approval to maintain Collins (D-III.) said there tems. Under a provision in Use and Consequences," three classes of stock in were "significant Falcon's partnership agree- by Joel Federman, was the event of a spin -off or improvements" in the ment, Falcon Cable Sys- published by Mediascope, issuance of a tracking way Nielsen Media tems will be dissolved this the same group that is stock. Comcast has three Research collects and year by Falcon's general heading the cable industry's stock classes -Class A reports television audi- partner, which could sell the two -year study on TV vio- shares, with a single vote ence estimates of group to one of its affiliates lence. (The cable industry each; Class B shares, with African American TV for cash any time after Dec. still is trying to sever its ties 15 votes each, and Class K viewers. His statement fol- 31, 1991. Falcon Holding with Mediascope after the shares, with no votes. The lows the release of a report says it will finance the deal group's initial report, which company bylaws call for that summarized a two -year with a new $750 million stated that a majority of these three classes to be evaluation of the Nielsen bank credit agreement. The Merger of two Worlds? New World Communications Group is considering World last year before striking its own merger agree- adding King World Productions to its corporate orbit. ment with Time Warner, but TBS's board ultimately Sources say acquisition talks have been going on for rejected the $1.8 billion price tag. New World was about one month. recently negotiating with Rupert Murdoch's News Corp., Spokesmen for both companies declined comment, which owns 20% of New World, but talks broke down but insiders say the most likely scenario would be a over a price gap of $500 million. stock -swap deal worth at least $1.5 billion, based on By joining forces, analysts say, New World and King King World's roughly $40 stock price. At the close of World would benefit from the economies of scale. Both trading Friday, King World stock was up 1/4, to 39 7/8, are active in syndication, and New World's station while New World stock was unchanged at 16. group, comprising 10 major- market Fox affiliates, serves Analysts say a New World -King World merger would as a launch pad for new shows. be a logical move for the companies, both of which have King World, moreover, is in danger of losing a vital held buyout talks with larger media players during the source of income in 1998 if Oprah Winfrey does not past year. renew her top -rated talk show when her current contract Turner Broadcasting System was in talks to buy King expires. -CL

88 June 17 1996 Broadcasting & Cable

www.americanradiohistory.com maintenance organiza- much media ownership for tions. The Radio Televi- such a small market. sion News Directors Asso- ciation and the National Rupert Murdoch may Association of Broadcast- owe a debt of gratitude ers also joined the appeal. to critics of his book deal with House Speak- New Orleans has er Newt Gingrich (R -Ga.). dropped Howard Stern from morning drive, According to the latest fi- IRTS nancial disclosure reports, honor roll along with the rest of its Gingrich earned only $1.2 The International Radio and Television Sodety annually controversial talk talent, million from his best- selling salutes significant achievement in electroric communi- after a format change from book that was published by cations. Honored at this year's award luncheon in New talk to contemporary hits. Murdoch's HarperCollins York were Jack Valenti, Motion Picture Association of wezb intends to fulfill its Publishing. Gingrich refused America; Stanley S. Hubbard, Hubbard Broadcasting/ contract with Stern, which a $4.5 million advance after United States Satellite Broadcasting; Bud Greenspan, leaves the station with an critics raised questions sports filmmaker, and NBC's ER. Present at the festivi- estimated $500,000 bill. ties were (l -r): Valenti; presenter Peter Lund, CBS; pre- about influence peddling. senter Tom Murphy, CapCities /ABC; Hubbard; presen- Local marketing agree- Three former executives ter Mary Lou Retton, Olympic gold -medalist; ments would get of Apple Computer are Greenspan; Sherry Stringfield, ER cast member; John reviewed by the FCC launching a subscrip- Wells, ER executive producer; presenter Bob Wright, under a bill proposed by tion-based online ser- NBC, and Steve Weisv+asser, AmericaEt and IRTS Representative Sam Farr vice called the WebTV Foundation president. (D- Calif.) last week. Under Network next month. Steve the proposal, the public Pearlman, Bruce Leak and deal requires regulatory works has come to the would be given an oppor- Phil Goldman are co- approval. defense of two journal- tunity to comment on founders of WebTV Net- LMAs. Farr represents works Inc., which plans to Representative John ists who were ordered by a federal judge last April Monterey, Calif., where introduce an online service Dingell (D- Mich.) was not to halt an investigation of a Ackerly Communications providing quick access to satisfied with the FCC's recently acquired control reference information, as explanation of its wealthy Pennsylvania couple. A Pennsylvania judge of two of the market's four well as online shopping, review of "pioneer's stations. Opponents to financial services, educa- preference" applica- ruled that the syndicated Inside Editions Paul Lewis Ackerly say it enjoys too tion and entertainment. tions for satellite -delivered and Stephen Wilson had digital audio radio service. invaded Richard and "Particularly disturbing is Nancy Wolfson's privacy the commission's apparent even though the journalists $3,871 FOR HARDWARE, decision to employ peer were standing in clear $1,976 FOR SOFTWARE, review panels, Dingell said $120 view on public property A MONTH FOR ONLINE SERVICE in a letter last week to FCC while they videotaped the AND HE'S LISTENING To Chairman Reed Hundt. Din- i couple over four days. The THE RADIO ON THE gell had written the FCC ruling did not affect the COMPUTER! - p last month to ask about its broadcast of the material, plans Radio to grant CD a which already has aired. license as part of a pio- The two journalists face a neer's preference award. second jury trial in Octo- After FCC wrote the back, ber. ABC, CBS and NBC responded last Dingell filed an appeal on behalf with more week concerns. of the two journalists who An FCC official said the have been barred from commission plans to newsgathering activities respond to the new letter. concerning the Wolfsons, A coalition of the Big the subjects of an Inside Three broadcast net- Edition report on health Drawn tor BROADCASTING & CABLE by Jack Schmidt

Printed in the U S A Founded in 1931 as Broadcasting. the News Magazine of the Fifth Estate Broadcasting - Telecasting' introduced in 1945. Television acquired in 1961. Cablecasting' introduced in 1972 Broadcasting/Cable introduced in 1989 Broadcasting 8 Cable introduced in 1993 Broadcasting 8 Cable' is a registered trademark of Reed Publishing (Nederland) B V.. used under license Telemedra Week' is a registered trademark of Reed Elsevier Inc 'Reg U S Patent Onice Incorporating TheFifthEstate TELEVISION Broadcasting:?

Broadcasting 8 Cable (ISSN 0007.2028) (GST 0123397457) is published weekly except at years end when two issues are combined. by the Cahners Publishing Co. Cahners Publishing Co . at 245 West 17th St. New York. NY 10011. rs a d esron oI Reed Elsevier Inc 275 Washington St Newton. MA 021581630 Periodicals postage paid at New York, NY. and additional mailing offices Canada Post International Public cations Mail Product (Canada Distribution) Salas Agreement No 0607533. Postmaster, please send address changes to Broadcasting 8 Cable. PO Box 6399. Torrance. CA 90504 -0399. Broadcasting 8 Cable copyright 1996 by Reed Elsevier Inc Rates for non-qualified subscriptions. including all issues USA. $117. Canada. $149 (includes GST). Foreign Air. $320: Foreign Surface. $169 A reasonable fee shall be assessed to cover handling costs in cancellation of a subscription Back issues except tor special issues where price changes are indicated. single copies are $7 95 US $10 foreign Please address all subscrnp- non mail to Broadcasting 8 Cable. PO Box 6399. Torrance. CA 90504.0399 Microfilm of Broadcasting 8 Cable is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. MI 48106 1-800-521-0600)

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www.americanradiohistory.com o_n

COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH ESTATE

medium's freedom, and on that basis last week's Over the top Philadelphia appeals court decision on the Internet is everybody's good news. It's all over but the shouting on children's TV. Jim The case involved the so-called Exon law (sponsored Quello tipped the balance with finality last Friday when by Senator James Exon of Nebraska), which prohibited he decided to join the new commission majority in end- the knowing distribution to minors of indecent or ing the impasse, even though it will involve a three -hour "patently offensive" materials over the Internet. processing guideline. Commissioner Quello's First The good news: The court held that "as the most par- Amendment reservations would be expressed in a con- ticipatory form of mass speech yet developed, the Inter- curring statement, perhaps with an invitation for court net deserves the broadest possible constitutional protec- intervention. tions -akin to newspapers and magazines." "As But the FCC's dean decided that enough was enough opposed," it added in a bad -news afterthought, "to the and it was time to go on to other things. more tightly regulated broadcast transmissions." Thus President Clinton's upcoming children's summit This week's story quotes one lawyer as saying that "as becomes a celebration instead of a lecture. From the cable and [broadcast] television become interactive, this broadcaster's point of view that may be a good thing: spells out [that] the First Amendment is secure in this the industry will not be forced to cave in publicly on the new media." children's issue as it did on the V -chip. Our own experience is that the First Amendment is (An uncomfortable irony. Part of the rationale for never secure anywhere and that you have to keep trying Chairman Reed Hundt's quantitative proposal was that to go three ahead because they're going to push you two if you did three hours the government wouldn't second - back. Last week's decision was a three. It brought us guess you on program content [beyond meeting the back to where we were before Exon, and put us one step educational definition]. Now, as we see it, the President ahead. will call in the broadcasters to second -guess them on program content. Talk about the good cop and the bad cop.) Politically incorrect But Hundt's three hours are going down. End of the worldwise, it's probably not. But there's a slippery slope We believe in the First Amendment. We believe lawful in there somewhere. products should be lawfully advertised on the broadcast /cable media. We believe that Seagram and KRIS - TV Corpus Christi are out of their minds for breaching Win for the Web the present voluntary industry ban on hard -liquor advertising. They will win no friends and alienate the If only the oldest member of the electronic press could rest. claim the First Amendment posture of the youngest. But The day may well come to take on this cause. It is not never mind. Any medium's freedom is eventually every yet.

Donald V. West, editor/senior vice president Peggy Conlon, publisher

WMAYrgton 1705 DeSales Street, N.W. Washington. DC 20036 New York 212- 337 -6940: Fax 212- 337-6947 Phone: 202-659-2340 Editorial Fax: 202-429-0651 Randi T. international Harry A. lessell, executive editor BkmCICas Schatz, sales director Mark K. Miller, managing editor The uiut Millie Chiavelll, director of cable advertising Kira Greene. assistant managing editor (special projects) Television and Radio Robert Foody. director of technical advertising John S. Eggerton, assistant managing editor Founded 1931 1 Yvonne Pettus, account executive David R. Borucki, art director http://www.broadcastingcable.com Stacie Mindich, marketing services manager Kim McAvoy, contributing editor Joan Miller, executive secretary Elizabeth A. Rathbun, Chris McConnell, Neal Vitale, group vice president Sandra Frey, executive assistant Christopher Stem, assistant editors Cahners Publishing Company Antoinette Fasulo, classified advertising manager Michael Katz, staff writer Robert Krakoff, chairman -CEO Reed Publishing USA Doris Kelly, assistant to the editor Classified 212- 337 -7073; Fax 212 -206 -8327 Richard Vitale, vice president. operations and planning Rick Higgs, systems manager Los Angeles 213- 549 -4113; Fax 213- 937-5272 Denise P. Smith, Kenneth R. Ray, graphic artists Dan Hart, group controller Gary Rubin, national marketing director, Michael Borchetta, circulation director New Yak 245 W?st 17th Street, 10011: 212-645-0067; Fax 212. 337-7028 director of syndication advertising Stephen McClellan, bureau chief Sharon Goodman, director of manufacturing Rosalie Corley, account executive Rich Brown, associate editor (cable) and distribution Richard Tedesco. assistant editor (Telemedia Week) Louis Bradfield, distribution director Chuck Bolkcom, account executive, Donna Petrozzello (radio), James McConville, Charles M. Colfax, production manager technology/cable sales, Glen Dickson (technology), staff writers 212 -463 -6558; Fax 212 -463 -6563 Walnut Creek, CA 510- 210 -0814: Fax 510 -210-0823 Bic Peterson, production assistant Los Angeles 5700 Wilshire Blvd,. Suite 120, 90036: Kathleen Shuken, administrative assistant Jane Rogers, vice president, research 213- 549 -4100: Fax 213 -937 -4240 Gillian Lewis, research director Yukarl Media (Asral 81 6 956 1125: Cynthia Littleton. staff writer Fax 81 6 956 5015 Denver 28310 Pine Dr Evergreen, CO 80439; Circulation Inquiries & 800 -5729 Jennifer Montefiore, BCC (United Kingdom 8 Europe): 303 -670.4124: Fax 303 -670 -1082 Broadcasting Cable: -554 Price Colman. bureau chief Broadcasting 8 Cable Yearbook: 800-521-8110 44 171 437 0493: Fax 44 171 437 0495 Mike Hancock, Publishing Company London Paramount House. 162-170 Wardour St.. W1V3AT: Cahners 44 -171- 437 -0493: Fax 44- 171 -437-0495 Sol Talsholf, Founder and Editor (19041982) (United Kingdom 8 Europe) Equipment Advertising: Meredith Amdur, Debra Johnson. international editors Lawrence B. Taishoff, Chairman Emeritus 44 181 652 8248: Fax 44 181 652 8249

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