Legislative Review Committee
Department of Cultural Resources (DCR)
Secretary Susan Kluttz Karin Cochran – Chief Deputy Secretary
January 23, 2014 Executive Summary
Who is DCR? History Arts Library
What are the priorities?
What are the hopeful results?
Overview of sites & museums
2 Started in 1971-- The Department of Cultural Resource's (DCR) Created by GS 143B-Article 2 Who is DCR?
Vision To be the leader in using the state’s cultural resources to build the social, cultural, educational and economic future of North Carolina. Mission To enrich lives and communities, creating opportunities to experience excellence in the arts, history, and libraries in North Carolina that will spark creativity, stimulate learning, preserve the state’s history, and promote the economy.
3 Section 106 provides ample opportunity for aesthetic changesWho is toDCR? infrastructure to preserve NC history Accomplishments Section 106
4 4 The NC State Constitution emphasizes the requirement to preserve historic sites as part of NC’s state heritage Who is DCR?
Article XIV-Miscellaneous Sec. 5. Conservation of natural resources. It shall be the policy of this State to conserve and protect its lands and waters for the benefit of all its citizenry, and to this end it shall be a proper function of the State of North Carolina and its political subdivisions to acquire and preserve park, recreational, and scenic areas, to control and limit the pollution of our air and water, to control excessive noise, and in every other appropriate way to preserve as a part of the common heritage of this State its forests, wetlands, estuaries, beaches, historical sites, openlands, and places of beauty.
5 The Statutory Authority encourages DCR to partner with DPI to promote the preservation and education of NC History Who is DCR?
GS 121-4 Powers and duties of the Department of Cultural Resources 5) With the cooperation of the State Board of Education and the Department of Public Instruction to develop, conduct, and assist in the coordination of a program for the better and more adequate teaching of State and local history in the public schools and the institutions of the community college system of North Carolina, including, as appropriate, the preparation and publication of suitable histories of all counties and of other appropriate materials, the distribution of such materials to the public schools and community college system for a reasonable charge, and the coordination of this program throughout the State. 6) To maintain and administer the North Carolina Museum of History, to collect and preserve therein important historical and cultural materials, and according to approved museum practices to classify, accession, house and when feasible exhibit such materials and make them available for study. 8) In accordance with G.S. 121-9 of this Chapter, to acquire real and personal properties that have statewide historical, architectural, archaeological, or other cultural significance by gift, purchase, or devise; to preserve and administer such properties; and when necessary, to charge reasonable admission fees to such properties. In the acquisition of such property, the Department shall also have the authority to acquire nearby or adjacent property adjacent to properties having statewide significance deemed necessary for the proper use, administration, and protection of historic, architectural, archaeological, or cultural properties, or for the protection of the environment thereof. 10) To coordinate the objectives of the state-created historical and commemorative commissions with the other policies, objectives, and programs of the Department of Cultural Resources.
6 DCR is organized with a leadership structure of various disciplines to support the History, Arts and Library efforts Who is DCR?
Sec. Kluttz • Strategy Leadership • Administration (5) • Legislation
Marketing Human Capital Finance Legal/Audit IT Comm./PIO Resources Projects (11) (2) (9-18) (7) (6) (4)
History Arts Library
Team manages Team achieves • 714 Employees • Onsite Visitation 2,592,000 • 36 Non Profits • Online Curriculum • 24 Total Boards • Outreach Initiatives • 352 Buildings • Customer Service at Archives State Library
7 DCR serves 100 counties in history, arts and libraries; but the LRC will focus only on a few divisions as listed Who is DCR?
Arts
NC Arts Council History Library NC Museum of Art State Archives NC Symphony Government & Historic Sites Heritage Library Office of Historic Preservation Library for the Blind and Handicapped NC Museums Division Library Development Office of State Archaeology
RIFP, Tryon, Battleship, NCTM
8 DCR’s Appropriated Budget is $63.7 million (.3% of NC State Budget); museums and sites under study are 38% of the DCR Budget Who is DCR?
NC Arts Council 9% 11% Museum of Art 4% NC Symphony 10% State Library 12% 3% Archives & Records Historical Resources Archives & History Admin 12% History Museums State Historic Sites 4% 30% 1% 4% Tryon Palace Administration 9 The acquisition and disposal of assets is guided by the Historical Commission Who is DCR?
Historical Commission makes final accession and de-accession decisions based on information from Archives and History Historical Commission is appointed by governor but lead by Deputy of Archives and History at DCR Accessions are made by transfer or gift and not state funds Only legislation can add to NC Historic Sites but DCR can purchase buffers through grants to preserve nearby property DCR strives to illustrate the NC story through sites and have identified gaps: Industrial NC and Spanish Exploration
10 DCR received $7.37 M in R&R funding to help historic sites and museums address immediate concerns across North Carolina Who is DCR?
• $1,600,000 total, Museum of Art East Building for Art Storage Area Renovation, Fire Suppression & Generator Repair
• $1,135,000 for NC Transportation Museum, Powerhouse Renovation & Back Shop Repairs
• $850,000 Brunswick Town/Fort Anderson for Battery Protection & Shoreline Stabilization
• Various smaller projects across State Historic Sites including painting, repairing roofs, repairing windows, paving parking lots or access roads, installing storm shutters, fire & security systems, HVAC, etc.
11 Governor McCrory established three key priorities for State Government that drives DCR’s efforts and focus What are the DCR Priorities?
12 Establishing a teamwork culture supported by collaboration and partnerships drives the greatest change What are the DCR Priorities? Efficiency •Establish strong teamwork environment within DCR •Collaborate with Government Agencies •Partner with Private Sector, Non-Profits, and locals •Develop Cross Marketing efforts further •Establish correct leadership infrastructure and mission for intentional decision making •Enhance digitization and eliminate redundancies •Identify metrics & benchmarks to develop best practices and an ROI culture
13 The DCR is to supplement public educational efforts to teach history to students in North Carolina What are the DCR Priorities? Education
•Enhance accessibility of educational opportunities through outreach efforts •Extend online education •Enhance onsite visitation experiences that are authentic and memorable
Example: Employ educational portal for lesson plans connected to DPI’s portal and LearnNC
14 Encouraging economic development will continue to be a priority
What are the DCR Priorities? Economy • Sparks an economic engine for redevelopment in cities •Focus on Travel and Tourism efforts and outreach •Enhance business development and fund raising efforts •Develop revenue generating programming, activities, events and offerings •Encourage intentional and directed programs focused on new audiences in NC and outside of NC
15 Strategic Planning efforts highlight the need to move from reactive to strategic management and to expand measurements Results: Measurements
DCR has been reduced in budget by 25% , $20.4 M in the last 5 years without eliminating any duties Quantity - Historic Sites and Museums primarily focus on visitation for performance measurements Quality - DCR is introducing survey tools to evaluate performance Cost – DCR is conducting analysis to review nationwide “Best Practices” and to introduce benchmarks and the concept of ROI for decision making for historic sites and museums Cost - Cost/Visitor is a potentially viable metric to help guide decision making such as pricing strategies and to determine programming
16 Ample opportunities exist to collaborate and create teams across state government with Cabinet Agencies and Council of State Results: Teamwork
Commerce - Travel and Tourism Marketing, Advertising, Film DOT – “Art that Moves You” Art+Transportation DENR –Opportunities for: Operations, Marketing, Signage and Programming coordination DPI – Developing an educational portal for DPI’s new Homebase system; creating a touchpoint map that identifies all the DPI/DCR relationships DOA, DPS, ITS, Agric. - Discussing overlapping responsibilities and identifying opportunities
17 Strengthening the partnerships among all the entities is critical to promote the museums successfully Results: Partnerships
Governing USS NC Roanoke DCR DCR Body Battleship Island Commission Commission Partnership DCR DCR Tryon Palace Commission NCTM Foundation Support Friends of the Friends of the Tryon Palace Group Battleship Queen Foundation Elizabeth II
Complexity of relationships require attention to manage roles and responsibilities, accountability, transparency, effort and to build trust
18 Senate bill 402 provides DCR the flexibility to generate revenues through the following exemptions Results: Flexibility
Exempt DCR fee changes/Chapter 150b. DCR/generate revenue/vendor An act to exempt the Department of Cultural services. Resources and the Tryon Palace Commission from An act to allow the Department of certain rule-making requirements when changing Cultural Resources to generate revenue admission and activity fees at state historic sites, by providing food and vending museums, and Tryon Palace Historic Sites and services at museums and historic sites. Gardens. Exempt DCR from Umstead Act. An act to exempt the Department of Cultural Resources from the Umstead Act, which prohibits state government from engaging in the sale of goods in competition with citizens of the State.
19 DCR partners with Kenan-Flagler Business School to generate new ideas for Tryon Palace and NC Transportation Museum (NCTM) Results: New Ideas
What: Consulting Class Mid-term Assignment “How can Tryon Palace/NCTM broaden its audience” Where: Kenan-Flagler Business School at UNC of Chapel Hill When: October, 2013 Who: UNC juniors and seniors and DCR leadership; Tryon Palace and/or NCTM staff Why: To engage a younger audience to research ideas on how to improve Tryon Palace/NCTM AND to give UNC students a chance to have a mini-consulting experience
20 UNC undergraduate business school students offers innovative recommendations to reach a broader audience Results: Innovative ideas
• Date Nights Enhance • Concerts Experience • Picnics • Classes – cooking, painting, dancing • Dress Up Opportunities • Runs • Launch landings/River Front • Seasonal programming
Increase • Target Social Media efforts Visitation • Groupon • CRM – surveys, sales cloud, databases • Return visit coupons • Local community engagement • Target marketing to military, young professionals, beach community
21 DCR’s sites and museums retain individual charters and brands but collectively preserve the state’s history and art Overview of Sites and Museums
22 North Carolina Museum of Art (NCMA) provides visual arts, music, theater and arts education in a natural landscape Overview of Sites and Museums Assets • 2 locations: Raleigh and Winston-Salem • 3 buildings and 186 acres (Foundation owns 34 acres) • 116 employees with 592 volunteers • 250,000 visitation Statutory Authority North Carolina Museum of Art (NCMA) Established in 1947, in accordance with G.S. 140-5.12, the mission of the North Carolina Museum of Art is “to acquire, preserve, and exhibit works of art for the education and enjoyment of the people of the state, and to conduct programs of education, research and publication designed to encourage an interest in and an appreciation for art on the part of the people of the state”.
23 NCMA Foundation provides 70% of the funding to run the museum with a main focus on fundraising, membership and programming Overview of Sites and Museums
NCMA Foundation funds all education, exhibition, and film programming and employs additional staff to augment state staffing for programming
ArtNC, the Museum education website designed for the North Carolina Public school system, won a Best of the Web Award at the 2013 Museums and Web conference
Expanded Museum Park by opening up 1 MILE multi-use trail, the Blue Loop with support of BCBSNC
Porsche by Design Seducing Speed Exhibit (Oct. 12, 2013- Feb. 1, 2014) that is breaking all attendance records.
24 NCMA identifies various future needs to support its ability to serve a broad audience with excellence Overview of Sites and Museums
Education Center Upgrade - $1.96M in 2014-2015
Art Storage Renovation - $2.0M 2014-2015 with $1.6 committed by R&R
Picture This Renovation and Amphitheater Upgrade - $1.79M
Warehouse - $6.0M in 2018
25 Division of History Museums includes seven different locations to teach North Carolina history across the state Overview of Sites andHistory Museums Assets • 7 locations • 25 structures & just over 60 total acres • 69 employees & 640 volunteers in Raleigh; 50 employees & 5942 volunteers at other 6 locations • 332K visitors at Museum of History in Raleigh & 498K at other 6 sites
Statutory Authority North Carolina Museum of History Division Through extensive artifact collections, exhibits and educational programs, the North Carolina Museum of History Division encourages citizens and visitors to explore and understand the state’s extensive past. In accordance with G.S. 121-7, the Division is comprised of two components: (1) The North Carolina Museum of History (Raleigh) and its three regional branches – Mountain Gateway Museum and Heritage Center (Old Fort), Museum of the Cape Fear Historical Complex (Fayetteville), and Museum of the Albemarle (Elizabeth City); (2) The North Carolina Maritime Museums – The Graveyard of the Atlantic Museum (Hatteras), Maritime Museums (Beaufort and Southport), which interpret coastal life.
26 NC History Museums includes 4 regional museums and 3 Maritime Museums Overview of Sites and Museums
Museum County Museum of History Wake County Mountain Gateway McDowell County Museum of Albemarle Pasquotank County Museum of Cape Fear Cumberland County Graveyard of the Atlantic Dare County Maritime Museums – Southport Brunswick Maritime Museums – Beaufort Carteret
Provides virtual distance learning, history learning kits, Tar Heel Junior Historian club membership, live video streaming and history curriculum online Offer community outreach events including African American Cultural Celebration this Saturday
27 North Carolina Museum of History (MOH) in Raleigh is funded by two non-profit entities that provide 11.7% of the support Overview of Sites and Museums
North Carolina Museum of History Associates operate the gift store, membership operations and special events North Carolina Museum of History Foundation employs a professional fund raiser to raise support to provide programming dollars MOH offers fee based exhibits, provides summer camps, lectures, films, special tours and rents out facilities to generate revenue to support the site
28 MOH hopes to begin a capital campaign to raise funding for an expansion over the next five years for future needs Overview of Sites and Museums
3-5 Year Capital Campaign strives to: Address North Carolina history beyond 1960’s into the 21st Century Provide more storage space to reduce off site rental fees Introduce corporate rental space overlooking the Capitol to generate revenue Offer additional educational classroom space Enhance and expand gallery space Create an endowment to support MOH’s annual operating and program needs
29 NC Historic Sites is designed to tell the major narratives of NC history, chronological and thematic Overview of Sites andHistory Museums Assets • 24 locations in 21 different counties • 250 buildings and 3,300+ acres • 126 employees • 1,271,277 visitation
Statutory Authority In accordance of 121-8: In accordance with G.S. 121-9 of this Chapter, to acquire real and personal properties that have statewide historical, architectural, archaeological, or other cultural significance, by gift, purchase, or devise; to preserve and administer such properties; and, when necessary, to charge reasonable admission fees to such properties. In the acquisition of such property, the Department shall also have the authority to acquire nearby or adjacent property adjacent to properties having statewide significance deemed necessary for the proper use, administration, and protection of historic, architectural, archaeological, or cultural properties, or for the protection of the environment thereof
30 DOT’s “Aesthetic Manual” will offer a comprehensive approach to manage future projects with stakeholder involvement Accomplishments Aesthetic Manual
31 31 The Division of Historic Sites includes 24 locations throughout the State including the State Capitol Overview of Sites and Museums
• Alamance Battleground – Alamance County • Gov. Aycock Birthplace – Wayne County • Bennett Place – Durham County • Bentonville Battlefield – Johnston County • Brunswick Town/Fort Anderson – Brunswick County • Charlotte Hawkins Brown Museum – Guilford County • CSS Neuse & Gov. Caswell Memorial – Lenoir County • Duke Homestead – Durham County • Fort Dobbs – Iredell County • Fort Fisher – New Hanover County • Historic Bath – Beaufort County • Historic Edenton – Chowan County • Historic Halifax – Halifax County • Historic Stagville – Durham County • Horne Creek Farm – Surry County • House in the Horseshoe – Moore County • NC Transportation Museum – Rowan County • President James K. Polk Site – Mecklenburg County • Reed Gold Mine – Cabarrus County • Somerset Place – Washington County • State Capitol – Wake County • Thomas Wolfe Memorial – Buncombe County • Town Creek Indian Mound – Montgomery County • Gov. Vance Birthplace – Buncombe County
32 Non-profit entities fund programming and selective enhancements while DCR seeks R&R to cover infrastructure costs Overview of Sites and Museums
Historic Sites has pursued MOAs for all non-profit supporting entities to secure the relationship Non-Profits support programming and private industries fund enhancements Historic Sites seeks support for R&R to cover maintenance and infrastructures Repaving Lots Restroom Facilities Visitor Centers HVAC and Electrical Systems Roofing Picnic shelters Maintenance garages Curatorial and Craft Services support execute repair and maintenance projects throughout DCR
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Tryon Palace reflects the North Carolina heritage and historical beginnings by offering a Palace and an interactive History Center Overview of Sites and Museums Assets • 39 structures • 72 acres • 40 employees and 440 volunteers • 155K visitation
Statutory Authority 143B-71 Tryon Palace Commission – creation, power, duties. There is hereby created the Tryon Palace Commission of DCR with the power and duty to adopt, amend and rescind rules and regulations concerning the restoration and maintenance of the Tryon Palace complex, and such other powers and duties as provided in Article 2 of Chapter 12 of the General Statues of NC
34 Tryon Palace is funded by the State, Tryon Palace Commission and the newly named Tryon Palace Foundation Overview of Sites and Museums
Committed to striving to achieve a 50:50 private: public model (60:40 currently) Tryon Palace Commission provides $1M and operates the store, handles admissions and provides an endowment for structures, facilities and artifacts Tryon Palace Foundation provides $573K and focuses on annual giving, membership and donations to support programming. The Foundation embraces fund raising in general. Tryon Palace relies upon revenue generating activities including weddings, corporate rentals, serving as a film site, focusing on Boy Scouts/Girl Scouts and other groups to supplement the state appropriations.
35 The USS North Carolina Battleship, located in Wilmington, NC is completely receipt supported and attracts an international audience Overview of Sites andHistory Museums Assets • 65 Acres • 25 employees and 41 volunteers • 211K visitation
Statutory Authority In accordance with G.S. 143B-73, the USS North Carolina Battleship Commission is responsible for the operation and maintenance of the USS NC Battleship as a permanent memorial and exhibit commemorating the heroic participation of the men and women of NC in the prosecution and victory of the 2nd World War.
36 The USS North Carolina Battleship only relies upon Restoration and Renovation (R&R) funding for future needs Overview of Sites and Museums
The USS North Carolina Battleship Commission and the Friends of the Battleship North Carolina, Inc. support the site Generations Campaign Raise critical funds for hull repairs, cofferdam and walkway and educational upgrades. Achieve $17 million dollars ($7.0 million private corporate and individual donors, $10 million dollars State of North Carolina funding) Preserve and protect for the next generation of citizens and visitors.
37 Roanoke Island Festival Park (RIFP) is located in Dare County and highlights the first English settlement in North Carolina Overview of Sites and Museums Assets • 27 Acres and 6 structures • 23 FT employees and 45 volunteers • 90K visitation
Statutory Authority In accordance with G.S. 143B-131.2 Roanoke Island Commission (RIC) is created to combine various existing entities in the spirit of cooperation for a cohesive body to protect, preserve, develop, and interpret the historical RIFP is governed by RIC and supported by the and cultural assets of Roanoke Island. The Friends of the Elizabeth II. Commission is further created to operate and Current funding is under administer the Elizabeth II state Historic Site discussions and Visitor Center
38 The North Carolina Transportation Museum (NCTM), located in Spencer is in the center of the State off I-85
Assets • 57 Acres and 34 structures • 6 FT employees and 376 volunteers • 72K visitation
Statutory Authority The North Carolina Transportation Museum is officially a part of the Historic Site Division. It is the only site that requires an admission fee and is now being managed as a separated museum within DCR. Dr. Kevin Cherry, Deputy Secretary of Archives is Acting Director while DCR administers an organizational change and posts for a new “CEO” of the site. In 2014, NCTM received $1.7 M in R&R to address long standing repairs and to update the facility to enhance the experience. DCR and the Foundation are focusing on the partnership with new initiatives for the benefit of the museum. The goal is to tell the broader transportation story and to add more interactive aspects.
39 Thank you for allowing DCR time to improve upon the mission to enrich lives by providing excellent cultural resources to NC
Summary
• Collaborating further across DCR, state government with an intentional focus on Commerce and DENR • Growing concept of Private: Public Model supported by Partnerships • Expanding focus on Best Practices / Performance Measurements/Metrics and ROI culture • Expanding Educational focus with online capabilities and offerings • Enhancing on site Experience – memorable, authentic and educational • Increasing Cross Marketing and Intentional programming • Increasing Visitation with marketing efforts
40 Honor the past…
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41 But remain relevant for the future…
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