La Salle Magazine Fall 1996 La Salle University
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La Salle University La Salle University Digital Commons La Salle Magazine University Publications Fall 1996 La Salle Magazine Fall 1996 La Salle University Follow this and additional works at: http://digitalcommons.lasalle.edu/lasalle_magazine Recommended Citation La Salle University, "La Salle Magazine Fall 1996" (1996). La Salle Magazine. 50. http://digitalcommons.lasalle.edu/lasalle_magazine/50 This Book is brought to you for free and open access by the University Publications at La Salle University Digital Commons. It has been accepted for inclusion in La Salle Magazine by an authorized administrator of La Salle University Digital Commons. For more information, please contact [email protected]. 1^1 » r 1 ^. i A- J. ^. / A QUARTERLY LA SALLE UNIVERSITY MAGAZINE I 1 - ^^ r 1 4 <n w \ 1»* i."-*' JUN 2 6 1? yc? =^y ONOR Charles J. Reilly, '62 Roll of President, Reilly Foam Corporation Donors Digitized by the Internet Archive in 2011 with funding from LYRASIS members and Sloan Foundation http://www.archive.org/details/lasalle171973unse ONTENTS .S7, y/u' Fniiicis De Sales Scl>- ;,; /'clMe 12 THE REILLY FOAM CORPORATION *." A prominent alumnus has foLind considerable success making little parts out of big parts. HONOR ROLL OF DONORS 1995-96 was an exceptionally-successful year The Presicieiil s Receptiun. Page 36 for the university's fund-raising program. ALUMNI NOTES profile of Derek D. Bro-wn, La Salle's unlikely The Unlikely A olympian. Page 32 Olympic star, as 'well as the quarterly chronicle of some significant events in the lives of the university's graduates. 1 Robert S. Lyons, Jr., '61, Editor '69, George J. (Bud) Dotsey. Alumni Director ALUMNI ASSOCIATION OFFICERS Joseph H. Cloran, '61, President Nicholas I. Lisi, Esq., '62, Executive Vice President '82, J. Patrick'O'Grady, Vice President Robert L. Buck, '90, Treasurer "'1. Charles J. Quattrone. Secretary LA SALLE ( USPS 299-940) is published quarterly by La Salle University, 1900 W, Olney Avenue, Philadelphia, PA 19141-1199, for the alumni, students, faculty-, and friends of the L'niversiry. Editorial and business offices are located at La Salle University'. Philadelphia. PA 19141-1199. '.97. Changes of address should be sent at least 30 days Alnnuii ReiDuiin Weekend. Page 35 prior to publication of issue with which it is to take effect to the Alumni Office, La Salle L'niversiry, 1900 W. Olney Avenue. Philadelphia, PA 19141-1199. POSTMA,STER: send change of address to office listed above. Member of the Council for the Ad\ancement and Support of Education (CASE). DESIGN AND ILLUSTRA'nON: Blake+Barancik Design PHOTOGRAPm': Kellv & Massa Volume 40/ Number 4 LA SALLE Fall 1996 Plajring The Parts Charles Reilly started his business in the family ^Um f99; garage in 1972. Today he's one of the nation's largest distributors of flexible foams Qne thing about Charles Reilly. He's not afraid to take a chance! He also knows a little bit about marketing. Combine these traits with a few million Nerf balls and you're well on your way to building some highly- successful businesses in flexible foams, real estate, medical packaging, and cosmetic products. "I got lucky," recalls Charles J. Reilly, '62, the president and founder of Reilly Foam Corporation, who started his business in the garage of his twin house in Philadelphia's Roxborough section in 1972. Since then it has grown into one of the nation's largest fabricators, converters, and distributors of polyurethane and other flexible foams. Operating with 160 employees out of plants in suburban Philadelphia, Hartford, Conn., and Jupiter, Fla., Reilly's company takes foam manufactured by its suppliers and converts it into products ranging Charles Reilly inspects pieces from air-conditioning filters and mop-heads to of foam at company head- disposable pre-op scrubbers or EKG pads for the quarters in Conshohoci<en, Pa. medical profession. Its filters were used to protect helicopter en- gines from the sand during military landings, and a rapidly-increas- ing variety of products such as eye-brow applicators and toe-nail separators are being marketed for the cosmetics industry. "We make little parts out of big parts." Reilly explained recently By Robert S. Lyons, Jr., '61 from his office at company headquarters in Conshohocken, Pa. "Most of what we do is a little bit upscale when it comes to the foam industry. I use the analogy that we're in the automobile business. We have the Rolls Royce, the BMW, and the Mercedes franchises. We also sell Fords and Chevrolets, but only if we get our price." FALL 1996 page 1 It was, in fact, Reilly's first decision to make a Reilly is also a general partner of Reilly-Mita little part out of a big part back in the late Industries, a real estate partnership that 1 960's that literally got the ball rolling for purchases, renovates, develops, and rents him. He was working at the time as East Coast industrial properties. His partner in this sales manager for Foamade Industries, a venture is F Paul Mita, Jr., '56. Michigan-based foam distribution company. and got involved with the Parker Brothers in 1989, Reilly co-founded Safeguard game people. Kicking around ideas one Biologicals. which specializes in medical I day. they developed the idea for the Nerf packaging for the pharmaceutical industry. bail. Bernard J. Dillon, Jr., '59, is president and CEO of the company which also purchases "It started out as an indoor game," Reilly plasma from different hospitals, processes it recalls. "But when they put together the cost and then sells it to pharmaceutical companies. of the paddle, net, and table, they thought it They, in turn, break it down and use the was kind of pricey. They were getting ready various components for different medical to drop the idea when I suggested, tests. 'why don't we just go with the ball? Why don't we do a market "The plasma business is like the commodities survey?'" business," says Reilly. "Prices fluctuate. Sometimes the market is up. Sometimes the Officials of Parker Brothers, a market is down. When it's up. it's really good. privately-held company at the When it's down, it's really bad. That's why we time, weren't quite sure what a introduced a line of medical packaging items- market survey was. "I suggested that vials and things of that nature. This part of we make up 100,000 Nerf balls, pick a geo- the business is growing rapidly and doing graphic area, and test-market them," says extremely well. When the plasma business is Reilly. "We did that and the response was down, the packaging is there to support it." unbelievable!" The rapid grov\rth of another business- So unbelievable, in fact, that Reilly's company Cosmetics-prompted Reilly to start his fifth soon found itself producing and packaging the company. Kathleen's Cosmetics, named after new concept by working three shifts daily at his wife and oldest daughter, last April. "We its two plants seven days a week, and flying do a tremendously large volume with the planeloads of Nerf balls. Super Nerf balls and cosmetics industry," he explained. "Everything Nerf footballs all over the country. In the first from powder puffs to fingernail polish re- year, alone, they sold nine million products. mover. It's a big market and we hope to be a major player in it. We bought a lot of auto- When Reilly's sizable Nerf commission arrived matic equipment to give us a little productive each quarter, he would take the check, drive to advantage. We think we have the proper Ocean City, N.J., and invest in another real marketing strategy and the right products. estate property. This later evolved into the The reception so far has been exceedingly Reilly Real Estate Partnership, a family part- good." nership specializing in development in South Jersey and Florida. page 2 LA SALLE r^gj^g^gwiff .ii3s3 According to industry experts, Reiliy Foam is perliaps the most profitable, most feared, most aggressive com- pany of its l<ind. In fact, its growth rate was so phenomena! in the late 1980s--approaching 50% at times-- that Reiliy took steps to slow the business down on a number of occasions before, as he says, it got out of control. "My philosophy was if we're bringing new business in the front door and losing old business out the back door, we're only kidding Three of Charles Reilly's children play key roles in ourselves. We controlled our growth the operation of the company. They are (standing, until we were able to bring in addi- from left): Michelle, Joseph, and Brian. tional machinery and personnel to accommodate everyone." After the phenomenal Nerf Ball/Parker plant opened in 1981 and Florida has Today Reiliy Foam is one of the half Brothers success, however, the been in operation for almost two dozen or so "A" fabricators in the Foamade people cut his commission in years. nation, so-designated because it is one an attempt to keep his salary in line of the few major distributors with other salesmen. Another com- Three of Reilly's four children are equipped to handle upscale, high-tech mission cut followed in 1972 when working for their dad. Joseph, '88, is applications and higher-priced materi- they decided to abandon their Eastern Reiliy Foam's national sales manager '91 als. "We leave the so-called commodity operation and concentrate in the Michelle, a graduate of Boston products to other distributors," Reiliy Midwest. College and a CPA, came on board last says. "We don't get involved with year and handles the firm's accounting products like cushioning, bedding, and and financial affairs.