FIFA FAN FESTTM FEVER 24 FIFA FAN FESTSTM ARE SET TO ONCE AGAIN BRING THE EXCITEMENT OF MILLION THE FIFA WORLD CUPTM TO MILLIONS OF FANS AND FAMILIES IN BRAZIL

PEOPLE VISITED FIFA FAN FESTS HELD DURING 2006 AND 2010 THIS YEAR’S FIFA FAN FEST IS THE WORLD’S MOST EXCITING FIFA WORLD CUPS THE PLACE TO BE SPORTING EVENT SOURCE: FIFA , COPACABANA

FOR THE 2010 FIFA WORLD CUP 45% 60% PROVED AN OVERWHELMING SUCCESS WORLDWIDE BRAZIL

WOULD GO TO A FIFA FAN FEST IF ONE WAS TAKING PLACE NEARBY WORLDWIDE AGREE THAT THE FIFA WORLD CUP IS % THE MOST EXCITING GLOBAL 5 HOURS 70 SPORTING EVENT TIME SPENT AT THE FIFA FAN FEST % 42% 54% 97 WORLDWIDE BRAZIL OVERALL PEOPLE AGREE THAT ATTENDING PEOPLE ARE MORE SATISFACTION A FIFA FAN FEST IS THE NEXT BEST THING INTERESTED IN FOOTBALL TO BEING IN THE STADIUM ITSELF WHEN THE FIFA WORLD FELT THAT HOSTING CUP IS ON THE FIFA FAN FEST WAS % 2/3 GOOD FOR RIO’S IMAGE 91

THE 2014 FIFA WORLD CUP WILL UNITE PEOPLE PEOPLE CAME WITH ALL OVER THE WORLD 9/10 FRIENDS OR FAMILY % FELT PART OF A LARGER 89 EVENT – THE FIFA WORLD CUP 8/10 9/10 70% 85% WORLDWIDE BRAZIL WORLDWIDE BRAZIL

FEEL THAT THE FIFA WORLD CUP FEEL THAT THE FIFA WORLD CUP BRINGS PEOPLE TOGETHER IS A TIME TO CELEBRATE

% INTENDED TO VISIT A FIFA FAN FEST AT FINDINGS ARE BASED UPON: 97 THE 2014 FIFA WORLD CUP 01. nationally representative survey of 16-69 year olds carried out by Ipsos in 16 markets in February/March 2014: Argentina, Brazil, Mexico, USA, , , , , Spain, UK, China, India, , , UAE, . Base: 1000 interviews per country 02. An onsite study carried out at the International FIFA Fan Fest in Rio de Janeiro in June 2010, Base: 202 interviews with attendees