Acdh Corporate Design Guidelines

ACDH CORPORATE DESIGN GUIDELINES

ACDH Corporate Design Guidelines Version 3/2018 published by CORE UNIT 1:

NETWORKS, KNOWLEDGE TRANSFER AND OUTREACH

Contact SANDRA LEHECKA | [email protected] CONTENT CORPORATE DESIGN BASICS ÖAW-ACDH COLOUR SCHEME ÖAW-ACDH LOGOS ÖAW-ACDH TYPOGRAPHY & ACDH STYLESHEET USE OF IMAGES – LICENSES & CREDITS

CORPORATE PUBLISHING ACDH PROJECT POSTER ACDH PROJECT COOPERATION POSTER ACDH POWERPOINT SLIDESHOW

STATIONERY TEMPLATES ÖAW-ACDH STATIONERY ÖAW-ACDH STATIONERY – POSTGASSE

CORPORATE EVENT DESIGN ACDH EVENT POSTER ACDH MERCHANDISING CORPORATE DESIGN

BASICS ÖAW-ACDH COLOUR SCHEME ÖAW-ACDH LOGOS ÖAW-ACDH TYPOGRAPHY & ACDH STYLESHEET USE OF IMAGES – LICENSES & CREDITS CORPORATE DESIGN BASICS ÖAW-ACDH COLOUR SCHEME

The Austrian Centre for Digital Humanities was assigned a light aqua blue as its ‘official’ institute colour. To achieve the correct hues, please make use of the following colour codes and ask print shop staff to take them into account for colour calibration and choose preferably uncoated/matte (not glossy) paper. COLOUR SCHEME FOR PRINTING

ÖAW-BLUE BLACK PANTONE 2728 C/2728 U PANTONE 2728 C/2728 U C90 M68 Y0 K0 C0 M0 Y0 K100 R0 G71 B187 · HTML #0047BB R0 G0 B0 · HTML #000000

ACDH-AQUA ACDH LOGO ANTHRACITE PANTONE 2728 C/2728 U PANTONE 2728 C/2728 U C40 M0 Y14 K0 C0 M0 Y0 K80 R136 G219 B223 · HTML #88DBDF R88 G89 B91 · HTML #58595B

COLOUR SCHEME FOR THE WEB

only only web web

ACDH-AQUA – FOR FONTS ACDH SECONDARY (WEB FONT COLOR) (WEB MOUSEOVER) C62 M4 Y26 K0 C40 M0 Y14 K0 R88 G188 B193 · HTML #58bcc1 R59 G137 B160 · HTML #3B89A0

only web

ACDH LIGHT GREY WHITE (WEB BACKGROUND) PANTONE 2728 C/2728 U C4 M3 Y3 K0 C0 M0 Y0 K0 R241 G241 B241 · HTML #f1f1f1 R255 G255 B255 · HTML #ffffff

4 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE DESIGN BASICS ÖAW LOGO STYLES

ÖAW LOGO GERMAN ÖAW LOGO ENGLISH

4C/Colour

B/W (bright)

1 spot colour (negative, ÖAW-Blue)

B/W (negative, dark)

5 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE DESIGN BASICS ACDH LOGO STYLES

ACDH LOGO ENGLISH ACDH LOGO ENGLISH (short version) (full version)

4C/Colour

B/W (bright)

B/W (negative, dark)

6 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE DESIGN BASICS ÖAW-ACDH LOGOS

The Academy logo is based on a typographic rendering of the acronym ÖAW, combined with its full name “Austrian Academy of Sciences” (or “Österreichische Akademie der Wissenschaften” in German) and two bars.

ALIGNMENT IN A GRID

Depending on the layout, the height of the ÖAW logo is defined as three, two, or one and a half grid squares. When the ÖAW logo is paired with the ACDH logo, the ACDH logo is sized to align with the inner edges of the ÖAW logo's blue bars.

In print or digital layouts, the ACDH logo is placed on the right hand side of the ÖAW logo in alignment with the inner edges of the ÖAW bars (ACDH project posters and classic ACDH slideshows) or diagonally across from the ÖAW logo in the right bottom corner (ACDH event posters and modern ACDH slideshows).

Example 1: ÖAW logo in English

Example 2: ÖAW logo in German

7 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE DESIGN BASICS ÖAW + ACDH LOGO – COLOUR

The original style of the ÖAW logo has two colours: black and blue. In this version, it is normally used on a white backdrop. The ACDH logo is in greyscale (80% black = anthracite, HTML #58595b). A greyscale version of the ÖAW logo should NOT be used.

ÖAW+ACDH LOGO – B/W

In cases where colour printing is not possible or not desired, monochrome versions of the logos can be used. The standard in this case is 100% black for both logos. Against dark backgrounds, both logos are to be used in their transparent monochrome white version, against bright backgrounds, in their transparent monochrome black version. A greyscale version of the ÖAW logo should NOT be used.

PLEASE AVOID!

Both logos should always be aligned horizontally and may not be rotated or distorted by altering proportions. Additional graphic effects like drop shadows etc. are to be avoided. Any outdated versions of the logo should be replaced in a timely fashion.

PLEASE AVOID:

8 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE DESIGN BASICS USE OF THE COLOUR BAR

The horizontal ACDH bar should only be used in combination with the ÖAW logo (English or German) on the left hand side and with the ACDH logo on the right hand side. If the institute name appears in the bar, the short form of the ACDH logo is to be used. If the full version of the ACDH logo is used, the additional naming of the insitute in the bar is not required.

ÖAW logo + bar without institute name + ACDH logo (full version)

ACDH – AUSTRIAN CENTRE FOR DIGITAL HUMANITIES

ÖAW logo + bar with institute name + ACDH logo (short version)

ÖAW logo + bar without institute name + ACDH logo (short version) – too little information!

ÖAW logo + bar with institute name + ACDH logo (full version) – unnecessary redundancy!

ÖAW logo (short version) + bar without institute name + ACDH logo (full version) – Please avoid using the short version of the ÖAW logo in these cases!

9 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE DESIGN BASICS ÖAW-ACDH TYPOGRAPHY

Typography is an essential component of the public face of the ÖAW and our institute. The ÖAW’s corporate fonts are “Brandon Grotesque” and “Palatino”, and are to be used for all typesetting asso- ciated with the ÖAW.

ÖAW-ACDH CORPORATE TYPEFACE

BRANDON GROTESQUE ... is a sans-serif font family with six different styles Thin( , Light, Regular, Medium, Bold und Black) and the corresponding italics (Italic). Brandon Grotesque is suited both for digital use and for print and supports 109 languages. In the ÖAW’s communication material, the font is used in corporate printed matter and in headings. It is usually set in uppercase letters.

The font is a protected typeface and may thus NOT be used for content that is made available under an open license. While we use this font for official print material such as event posters, we do not recommend using Brandon Grotesque for the creation of research content such as ppt-slides or scientific posters, as the use of this font will disable attribution of an open license. Instead, we recommend:

Trebuchet MS Trebuchet MS can be used as an alternative option for creating content that shall be made available under an open license.

Palatino [Linotype] ... is a French Renaissance Antiqua. The font family includes four styles and the corresponding italics. Palatino is a system font and comes pre-installed on both Windows (Palatino Linotype) and MacOS systems. The font supports 156 languages. As a serif font, it is predominantly used for body text and, for instance, in letters. Palatino Linotype is an openly available font and thus suitable for use in openly licensed content.

WEB TYPOGRAPHY

Lato Sans-Serif [Open Sans] ... is a free sans serif font, and therefore also suited for use in openly licensed content. It is one of the most popular fonts in the Google Font Library. It is particularly well suited for web typography and is the standard font used on the ACDH website.

Brandon Grotesque Trebuchet MS Palatino [Linotype] Lato

10 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE DESIGN BASICS ACDH STYLESHEET

FOR WEBSITE, POSTERS, PRESENTATIONS, PUBLICATIONS*

FORMAL CONVENTIONS AND SPELLING On the ACDH website, we adhere to the On the ACDH website, the acronym ACDH can Oxford University Press house style and stick be used without including this explanation on to British spelling conventions. each individual page. While there are many intricacies regarding the different orthographical standards of the Numbers and dates English language, we cannot elaborate on them Figures or words? here.** Spell out numbers up to and including nine- ty-nine and use figures from 100. (Note that Most importantly, British OUP style means that compound numbers are hyphenated.) we use -re, -ous, -our, etc. spellings as well as four -ize, -yse, and -yze endings*. twenty-five *Oxford British style takes -ize, -ization, -izing in words eighty of latin origin; and -yse in words of greek origin, while 117 US style always chooses -ize, -ization, -izing endings as well as -yze endings. Exceptions are as follows: Oxford British style units of measurement (figures); dates (figures); people’s ages (figures); approximate numbers digitization (words); at the beginning of a sentence (words); materialize analyse round numbers of a million or more (figures and words) paralyse 30 kilometres 9 September 2001 She was 58 years old. True abbreviations At least a thousand people came. omit the end of a word or words. In general Two hundred and fifty gold bars were stolen. include a full point at the end. £8.5 million cent. assoc. Formatting figures Numbers of four digits or more are written Contractions omit the middle of a word or without comma or space. words. Do not include any full points. Insert a thin space for numbers of five digits or

more. Dr Jr pp. 23–36 1939–45 9.30–5.30 Mrs For decimal quantities of less than one insert Acronyms formed from the initial letters of a zero before the point. Use a full point on the words. Do not include any full points. line for the decimal point (not at midline). ÖAW Omit as many digits as possible in number ACDH ranges. Do not omit digits between 10 and 19 in any Place acronyms in parentheses after the first hundred occurrence of the full term (at the start of each Note: Use an en rule (–) between the numbers text/chapter/webpage, etc.) Thereafter, within in a range each section, an acronym may be used without explanation. 1000 250 000 The research was carried out by the Economic 0.5; 0.768 and Social Research Council (ESRC) in July 2007. 25–6, 1001–22 10–11, 118–19

*Where no alternative style guidelines are prescribed by the publisher. ** For more detailed information, please refer to dictionaries and reference books that follow the Oxford spelling conventions. (cf. https://en.oxforddictionaries.com/)

11 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE DESIGN BASICS

Dates Words with prefixes are usually written British style formulates as: day, month, year. without hyphens, unless there is a collision of vowels or consonants. Note that ‘cooperate’ 11 November 1918 and ‘coordinate’ should still be spelt without a hyphen. Omit as many digits as possible in date ranges, except where dates cross centuries. predetermine

multinational 1866–1901 but not: 1866-1901 anti-intellectual pre-eminent Serial/Oxford comma: is used In a list of three or more items, insert a comma En rules (en dash) – (U+2013) before the ‘and’ or ‘or’. Note that no comma is Longer than a hyphen used for two items in a list. Used to close up elements that form a range.

red, yellow, and green pp. 23–36 not: red, yellow and green 1939–45

Capitalization Used to express a connection or relation be- Use capital letters only for proper nouns, and tween words, roughly meaning ‘to’ or ‘and’. for the initial letters of the full formal names of Monday–Saturday institutions, organizations, buildings, and the Dover–Calais like. British Museum Sometimes used instead of a solidus (/). United Nations Bridge of Sighs editor–author relationship on–off relationship Do not use capital letters for common nouns. Windows = Alt 0150 The Austrian Academy of Sciences was founded Mac: Opt/Alt +- in 1847. But: They are renovating the academy building. As a parenthetical dash. There is nothing – absolutely nothing – half so For headings, use Title Case: Capitalize much worth doing as simply messing about in principal words, i.e. every word that is not a boats. preposition (e.g., on, in, with), an article (a, an, the) or a conjunction (e.g., and, but, or). Em rules (em dash) — (U+2014) Note that, unlike in German, verbs and adjec- Longer than an en rule. tives are also capitalized. Prepositions, articles Oxford style uses it as a parenthetical dash. and conjunctions are written with a lowercase No space is required either side of the em rule. letter unless they are the first word in the title. There is nothing—absolutely nothing—half so much worth doing as simply messing about in boats.

TYPOGRAPHY Alt Code for Windows = Alt 0151 Hyphens Mac: Opt / Alt + Shift +- Used to join words together to form compound terms and expressions. Quotation marks short-lived Formal rules Make sure to use typographic quotation marks: There are often no hard-and-fast rules, so con- ‘…’ and “…”. sult your dictionary to determine whether two Don’t use typewriter quotation marks (“…” or elements should be hyphenated, run together, ‘…’), guillemets (» … «, ‹…›, etc.), or German or set as single words, and apply one form quotation marks („…“, etc.) consistently. Use single quotation marks first. Use double There are some particular rules that govern quotation marks for quoted matter within a placement of hyphens in compound terms and quotation. (British Convention) expressions depending on how the terms and expressions are made up. Weber saw it as embodying ‘the typical power of the “non-economic”’ a well-known story The story is well known.

12 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE DESIGN BASICS

When quoting a complete sentence, place punc- EMPHASIS AND ACCENTUATION tuation within the quotation marks. WITHIN TEXTS (Conventions agreed on Rather than mince words she told them: for the website layout) ‘You have forced this move upon me.’

When quoting a word or incomplete sentence, Roman vs. italic vs. bold place punctuation outside the quotation. Italics are used for Why does he use the word ‘poison’? • foreign words No one should ‘follow a multitude to do evil’, • technical terms as the Scripture says. • language samples: e.g. When to use? • to mark direct quotes (from sources, liter- Aside from its usage as an abstract noun (such ature, etc.), unless they are offset quotes/ as das Laufen ‘the running’, das Herumstehen ‘the block quotes, in which case there are no standing about’), the nominalized infinitive also quotation marks and the quote is marked appears in light-verb constructions (such as ins by an indentation alone Rollen kommen ‘to get going’, zum Verschwinden bringen ‘to disperse’). • linguistic samples or examples are not marked by quotation marks, but italicized Bold letters are used for (see above: section "Emphasis and Accen- • the first mention of the name of a project, tuation") event or tool on the page dedicated to the • historical terms can in certain cases be project, event, or tool in question treated as quotations, especially if they con- tain antiquated words or spelling e.g.: Roman letters (without any accentuation) are Little is known about the (former) existence of used for the ‘Imperial-Royal Confraternity for the Dead’ • the names of places and institutions in Vienna. • foreign or Latin words that have become naturalized into English • to mark (longer) project titles or event • quotes names (unless they are already bolded, • titles of books, artworks, journals etc. see above)—however, short ‘proper name’ style titles for projects and acronyms do not have to be put in quotation marks RESPECTFUL / e.g.: NONDISCRIMINATORY LANGUAGE KONDE is led by the Center for Information • Use language consciously to avoid ex- Modelling of the University of Graz and brings pressions that could be interpreted by a together seven partner institutions from all reader as being racist, sexist, derogatory of over Austria. a particular religion or creed, or otherwise offensive. vs. • Please avoid gender-specific pronouns (‘he’, ‘his’, ‘him’, and so on) in any refer- The SFB is also closely tied to the go!digital project ‘Austrian Dialect Cartography 1924-1956. ence relevant irrespective of gender. To Digitalisation, Contextualisation, Visualisation’, achieve this, pluralize the references, repeat which is led by SFB co-opted investigator the noun, use the passive voice, or use both Manfred Glauninger. pronoun forms (although this last solution should be used only occasionally). • no quotation marks around the names of institutions, book titles, etc. • avoid using quotations marks to distin- CITATION guish figurative speech, irony or similar Zotero Style Repository: meanings Springer-Humanities-Author-Date Apostrophe Use typographic apostrophes (see quotation https://www.zotero.org/styles?q=Springer- marks). Humanities&format=author-date

13 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE DESIGN BASICS USE OF IMAGES – LICENSES & CREDITS

When using images for scientific posters, presentation slides, websites or other publicly visible types of content, please make sure you are legally allowed to do so.

ACDH IMAGES Images created by the ACDH (such as event photos stored on ACDH_resources$) are attributed with a CC-BY 4.0 license and thus usable in any way you see fit (unless explicitly stated otherwise). When using them, please make sure to include appropriate picture credits (“CC-BY 4.0, [forename surname of creator]”). The name of the creator of images stored on ACDH_resources$ is included in the name of the folder containing the images.

OWN IMAGES When creating your own images, please attribute a suitable creative commons license (ideally CC- BY 4.0; if you are unsure about the best choice of license, please contact the legal issues taskforce, coordinator: Vanessa Hannesschläger). When taking photos of people, please make sure to ask for their written consent, as you will not be allowed to publish these images later if you do not. When using images you created yourself, please do not forget to include appropriate picture credits so that potential re-users know about their possibilities.

OTHER IMAGES If you need an image you cannot create yourself or take from the ACDH collection, please make sure you are not infringing copyright. Below, you can find a list of resources that collect images free for use and information on the terms of use of the images collected. When using other images, make sure to treat them according to the copyright holder’s terms and to include appropriate picture credits (e.g. “© [name of copyright holder]”, “CC-BY-NC 4.0, [name of copyright holder]”, …). • Wikimedia commons - https://commons.wikimedia.org/

If you are unsure about the license of an image you found on Wikimedia commons or Wikipedia you can use https://lizenzhinweisgenerator.de/ to find out.

HIGH QUALITY SOURCES FOR CC0 AND PUBLIC DOMAIN LICENSED IMAGES • Gratisography – https://gratisography.com/ • New Old Stock, Vintage Photos from the public archives – https://nos.twnsnd.co/ • Pexels – https://www.pexels.com/ • Pixabay – https://pixabay.com/ • Refe real life photos – http://getrefe.com/

SCREENSHOTS When using screenshots, please include the following credit information: “screenshot of [name of project _or_ URL]”

EXAMPLES

CC-BY 4.0, Sandra Lehecka © M. Bietak / ÖAI

14 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE

PUBLISHING ACDH PROJECT POSTER ACDH PROJECT COOPERATION POSTER ACDH POWERPOINT SLIDESHOWS CORPORATE PUBLISHING ust c om

ACDH PROJECT POSTER – DIN A0 z

l e A PPT template for project posters is available Fixed Components: via the Share folder and the ACDH Website. • ÖAW logo (full version) Project posters can then be created with the help • Horizontal institute bar in ACDH aqua. of the alignment grid and should have a border- Where more than one institution are in- less design. Blocks of text (body text, heading, volved, the bar in ÖAW blue is used at the subheading, etc.) as well as images are to be bottom. aligned with the grid. For headings and sub- • ACDH logo (short version) at the bottom, headings, font size is determined by the length on the right side of the text. The size of text boxes is likewise to be adapted to the function and the amount of Adjustable Components: text. As a rule, text passages should be kept as • Heading (project title) brief as possible! • Subheading (subtitle) • Image/s & body text, poster creators • Logos from partners or funding institutions

ÖAW logo full version (EN) Horizontal bar in ACDH corporate design ust c om

l e

Heading in Trebuchet, bold, uppercase (up to 90pt.

Subheading in Trebuchet, uppercase (54pt.) Body text Palatino Linotype adapted to grid width (36pt.)

Image adapted to grid width and aligned with grid

Poster creator

cooperation LOGO LOGO LOGO ACDH logo 3 4 5 logo(s) if possible short version

16 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE PUBLISHING ust c om

ACDH POSTER FOR COOPERATION a

b l

PROJECTS – DIN A0 e

Posters for cooperation projects are created Fixed Components: with the help of the alignment grid and have • Horizontal bar in ACDH Aqua for header a borderless design. Blocks of text (body text, and footer heading, subheading, etc.) as well as images • Project logo + name for the Header are to be aligned with the grid. For headings • ACDH logo (full version!) at the bottom, and subheadings, font size is determined by where more than one institution are the length of the text. The size of text boxes is involved, please put them next to the ACDH likewise to be adapted to the function and the logo (preferred in a black/white version). amount of text. As a rule, text passages should be kept as brief as possible! Adjustable Components: • Heading (project title) • Subheading (subtitle) • Image/s & body text, poster creators • Partner logos

Project Logo Bar in ACDH Aqua ust c om

l e

PROJECT LOGO PROJECT NAME Project name

Heading in Trebuchet, bold, uppercase (up to 90pt.)

Subheading in Trebuchet, uppercase (54pt.)

Body text Palatino Linotype adapted to grid width (36pt.)

Image adapted to grid width and aligned with grid

Poster Bar creators in ACDH Aqua cooperation LOGO LOGO LOGO LOGO logo(s) preferred 2 3 4 5 b/w, if possible

17 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE PUBLISHING POWERPOINT SLIDESHOW STYLES CLASSIC BAR DESIGN ÖAW-ACDH – DE – CLASSIC BAR DESIGN

ACDH logo (full version)

ÖAW logo (German version) TitelTitel derder

Palatino, bold, PresentationPräsentation font size depending on title length

Name desdes Vortragenden Vortragenden Ort derder Präsentation Präsentation Datum derder Präsentation Präsentation

Logos of funders, sponsors, project partners

ÖAW-ACDH – EN – CLASSIC BAR DESIGN

ACHD logo (full version)

ÖAW logo (English version) PresentationTitel der Palatino, bold, Präsentation font size depending title on title length

NameLecturer des Vortragenden OrtLocation der Präsentation of Lecture DatumDate of derLecture Präsentation

Logos of funders, sponsors, project partners

18 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE PUBLISHING POWERPOINT-PRESENTATION VARIATIONS VERTICAL BARS

ÖAW-ACDH – DE – MODERN VERTICAL DESIGN – TITLE

ÖAW logo WWW.OEAW.AC.AT (German version) TITEL DER

Trebuchet, bold, PRESENTATION font size depending on title length Name des Vortragenden Ort der Präsentation Datum der Präsentation

Text box HUMANITIES AUSTRIAN CENTRE FOR DIGITAL ACDH –

ÖAW-ACDH – EN – MODERN VERTICAL DESIGN – TITLE

ÖAW logo

WWW.OEAW.AC.AT (English version) PRESENTATION Trebuchet, bold, TITLE EXAMPLE font size depending on title length Lecturer Location of Lecture Date of Lecture

Text box HUMANITIES AUSTRIAN CENTRE FOR DIGITAL ACDH –

19 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 STATIONERY

TEMPLATES ÖAW-ACDH STATIONERY STATIONARY TEMPLATES ÖAW-ACDH STATIONERY

In all types of media, the ÖAW appears unam- templates should be printed single-sided. Any biguously as the main sender. The ACDH is rep- following pages do not require bars or logos. resented by the use of ACDH aqua in the header The page number (styled “Page X of Y”) is bar and by the logo (short version) in the bottom placed in the bottom left corner. right corner. Emphases are set by bolding text passages, not by underlining them. Text is aligned left and ragged. The recommended font size is 9,5 pt. Text should not be set in a font size larger than 10,5 pt. In letters, black m-dashes are used for bullet point lists. For ÖAW stationery,

ÖAW logo (full version, English)

ÖAW logo

(full version, German)

Professor Max Mustermann Department Institution Street Place Country

Date Contact | Email | Extension Header

Enter the reference line here ACDH logo bar horizontal

Text starts here

Herrn Prof. Dr. Max Mustermann Musterabteilung Address Musterinstitution Straße Palatino Linotype, Stadt regular Land 31.01.2017 9,5 pt Bearbeiter/in | E-Mail-Adresse | Durchwahl Date and sender

Subject Hier den Betreff eintragen

Palatino Linotype, bold Briefinhalt hier beginnen

9,5 pt

Body of the letter Palatino Linotype, regular 9,5 pt to 10,5 pt

Imprint ACDH logo (short version)

21 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 STATIONARY TEMPLATES ÖAW-ACDH STATIONERY – POSTGASSE

ÖAW logo (full version, English)

ÖAW logo

(full version, German)

Professor Max Mustermann Department Institution Street Place Country

Date Contact | Email | Extension Header

Enter the reference line here ACDH logo bar horizontal

Text starts here + department

Herrn name Prof. Dr. Max Mustermann Musterabteilung Address Musterinstitution Straße Palatino Linotype, Stadt Land regular 31.01.2017 9,5 pt Bearbeiter/in | E-Mail-Adresse | Durchwahl Date and sender

Hier den Betreff eintragen Subject Palatino Linotype, bold Briefinhalt hier beginnen

9,5 pt

Body of the letter Palatino Linotype, regular 9,5 pt to 10,5 pt

Imprint ACDH Logo (short version)

22 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE EVENT

DESIGN ACDH EVENT POSTER ACDH MERCHANDISING CORPORATE EVENT DESIGN ÖAW-ACDH EVENT POSTER – DIN A2 VERTICAL

Event posters are created using the alignment Fixed Components: grid. Blocks of text (body text, heading, sub- • ÖAW logo heading, etc.) as well as images are to be aligned • Bar in ÖAW blue or ACDH aqua. with the grid. For heading and subheading, font Where more than one institution are size is determined by the length of the text. The involved, the wide bar in ÖAW blue size of text boxes is likewise to be adapted to the is used at the bottom. function and the amount of the text. As a rule, • ACDH logo (short version) text passages should be kept as brief as possible! • Date, time and location • Event title • Brandon Grotesque corporate font (!)

Adjustable Components: Please get into touch with Sandra Lehecka • Image/s for assistance with design and layout for • Logos for partners, funders or sponsors event posters. • Subheading (event subtitle) • Further information

ÖAW Logo (full version, DE / EN)

ask me

[DATE] [START] Brandon Grotesque, ÖSTERREICHISCHE AKADEMIE DER WISSENSCHAFTEN black, uppercase, 21pt. [ROOM] Vertical bar [ADDRESS] in ÖAW blue WWW.OEAW.AC.AT

Image in print resolu- tion, adjusted to grid width and aligned with grid PICTURE

Title, font size adjusted to title length, Brandon Grotesque, black, uppercase EVENT TITLE Vertical bar in ACDH aqua EXAMPLE incl. full name of Subtitle in Brandon SUBHEADING OR institution Grotesque, DETAILED INFORMATIONS bold, uppercase HUMANITIES

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget do- Body text in lor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla Palatino Linotype consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec,

ACDH logo AUSTRIAN CENTRE FOR DIGITAL DIGITAL FOR CENTRE AUSTRIAN Logo/s of partners, – (short version) ACDH ACDH sponsors, if possible HUMANITIES AUSTRIAN CENTRE FOR DIGITAL ACDH –

24 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE EVENT DESIGN MERCHANDISING – ACDH EVENTS

There is a wide variety of ACDH branded mer- ACDH interne Produkte: chandise available for promotional use at public • ACDH ARCHE Sticker standard (75x75mm) events. A list of our products is provided here. • ACDH ARCHE Sticky notes (50 Bl., 70x70mm) Orders can be placed with Sandra Lehecka. • ACDH ARCHE Postcard standard (DIN-A6) To accommodate any shipping delays, please • ACDH Sticker round blue (Ø5cm) make sure to order at least 2 weeks in advance. • ACDH Sticker round transparent (Ø5cm) • ACDH Buttons (5 colours,Ø 2,5cm )

Please get into touch

with Sandra Lehecka!

ACDH ARCHE Sticker standard

ACDH ARCHE Sticky notes ACDH Sticker transparent

ACDH Sticker blue

ACDH Promo Package

ACDH ARCHE Postcard standard ACDH Buttons (5 colours)

25 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018 CORPORATE EVENT DESIGN MERCHANDISING – ACDH EVENTS

There is a wide variety of ACDH branded mer- ACDH interne Produkte: chandise available for promotional use at public ACDH Postcards (2 versions, DIN-A6) events. A list of our products is provided here. ACDH Roll-up DE (85 x 200) Orders can be placed with Sandra Lehecka. ACDH Roll-up EN (85 x 200) To accommodate any shipping delays, please make sure to order at least 2 weeks in advance. ÖAW Materialien: • ÖAW Folders • ÖAW tote bags

• ÖAW A4 Note pad Please get into touch • ÖAW Sticky notes with Sandra Lehecka! • ÖAW Ballpoint pens • ÖAW Lanyards

ACDH Postcard – Version 1, Sonnenfelsgasse 19 ACDH Postcard – Version 2, Dr. Ignaz Seipel-Pl. 2

i mirëpritur Добро пожаловат mirë se vini Hoşgeldiniz Bine ati venit mirë se vini Hoşgeldiniz Bine ati venit ongi etorri ﺧوش آﻣدﯾد ongi etorri 欢迎你来 välkommen მისასალმებელი ﺧوش آﻣدﯾد i mirëpritur Добро пожаловат 欢迎你来 välkommen მისასალმებელი Tikilluarit Хуш омадед ласкаво просимо namaste ﻣرﺣﺑﺎ Tikilluarit Хуш омадед ласкаво просимо namaste �াগত ﻣرﺣﺑﺎ াগত� באַ גריסן ongietorri velkommen benvinguda fogadtatás Къеблагъ באַ גריסן ongietorri velkommen benvinguda fogadtatás Къеблагъ maraba добре дошла velkomið дабро запрашаем ようこそ welcome Zoo siab txais tos soo dhaweyn ようこそ sambutan maraba sambutan добре дошла velkomið дабро запрашаем Сәлемдесу ζរ 羶�គមន៍ welcome Zoo siab txais tos soo dhaweyn Сәлемдесу ζរ 羶�គមន៍ добродошао bonavinuta 歡迎 bonvena bonavinuta 歡迎 أھﻼ ﺑك Bienvenue vítejte Karibuni добродошао આપ� ું વાગત છે ິຍນີ ດ ຕ້ ອນ ຮັ ບ આપ� ું વાગત છે ິຍນີ ດ ຕ້ ອນ ຮັ ບ bonvena أھﻼ ﺑك dobrodošli Bienvenue dobrodošli vítejte Karibuni nau mai ki o kaabo welkom Tervetuloa teretulnud benvinguts merħba fáilte nau mai ki o kaabo welkom Tervetuloa teretulnud benvinguts merħba fáilte Ulihelisdi Xush kelibsiz akeyi സ�ാഗത �ಾ�ಗತ वागत வரேவ쟍� സ�ാഗത वागत Ulihelisdi Xush kelibsiz akeyi வரேவ쟍� bienvenida tonga soa Siyamukela �ಾ�ಗತ Willkommen bienvenida bem-vindo tonga soa Siyamukela тавтай морилно уу ողջույն добредојден chào mừng Amohela тавтай морилно уу ברוך בואך Willkommen bem-vindo ברוך בואך �ా㐵గత ողջույն добредојден �ా㐵గత chào mừng Amohela powitanie velkommen καλωσόρισμα olandiridwa Benviso Dobrodošli powitanie velkommen olandiridwa Dobrodošli καλωσόρισμα Benviso Benvenuto �ကိ�ဆိ� Sveiki Bixêr hatin 퇒ᗒගැ엓ෙ Vitajte xoş Benvenuto Sveiki Bixêr hatin 퇒ᗒගැ엓ෙ Vitajte xoş 迎你来 �ကိ�ဆိ� ongi etorri 欢迎你来 välkommen მისასალმებელი ongi etorri 환영 Բարի գալուստ ﺧوش آﻣدﯾد 欢 välkommen მისასალმებელი selamat datang croesoa ᑕᐋᐧᐤ ยินดีต้อนรับ selamat datang croesoa 환영 ᑕᐋᐧᐤ Բարի գալուստ ﺧوش آﻣدﯾد Tikilluarit Хуш омадед namaste ยินดีต้อนรับ ﻣرﺣﺑﺎ াগত� Tikilluarit Хуш омадед ласкаво просимо namaste i mirëpritur Добро пожаловат mirë se vini Hoşgeldiniz Bine ati venit i mirëpritur Добро пожаловат mirë se vini Hoşgeldiniz Bine ati venit ﻣرﺣﺑﺎ ласкаво просимо �াগত ようこそ welcome Zoo siab txais tos soo dhaweyn Сәлемдесу ようこそ welcome Zoo siab txais tos soo dhaweyn Сәлемдесу Къеблагъ באַ גריסן velkommen benvinguda Къеблагъ באַ גריסן bonavinuta 歡迎 ζរ 羶�គមន៍ ζរ 羶�គមន៍ ongietorri fogadtatás ongietorri velkommen benvinguda fogadtatás આપ� ું વાગત છે ິຍນີ ດ ຕ້ ອນ ຮບ bonvena bonavinuta 歡迎 bonvena ັ આપ� ું વાગત છે ິຍນີ ດ ຕ້ ອນ ຮັ ບ maraba sambutan добре дошла velkomið дабро запрашаем maraba sambutan добре дошла velkomið дабро запрашаем സ�ാഗത वागत Ulihelisdi Xush kelibsiz akeyi வரேவ쟍� वागत Ulihelisdi Xush kelibsiz akeyi أھﻼ ﺑك Bienvenue dobrodošli vítejte Karibuni добродошао أھﻼ ﺑك ಾ�ಗತ സ�ാഗത �ಾ�ಗತ வரேவ쟍� Bienvenue dobrodošli vítejte Karibuni добродошао� тавтай морилно уу ողջույն добредојден chào mừng Amohela тавтай морилно уу добредојден �ా㐵గత ողջույն �ా㐵గత chào mừng Amohela nau mai ki o kaabo welkom Tervetuloa teretulnud benvinguts merħba fáilte nau mai ki o kaabo welkom Tervetuloa teretulnud benvinguts merħba fáilte Benvenuto Sveiki Bixêr hatin 퇒ᗒගැ엓ෙ Vitajte xoş Benvenuto Sveiki Vitajte xoş Willkommen bienvenida bem-vindo tonga soa Siyamukela ברוך בואך Willkommen bienvenida bem-vindo tonga soa Siyamukela ברוך בואך ကိ�ဆိ� �ကိ�ဆိ� Bixêr hatin 퇒ᗒගැ엓ෙ� selamat datang croesoa 환영 ᑕᐋᐧᐤ Բարի գալուստ selamat datang 환영 Բարի գալուստ ยินดีต้อนรับ croesoa ᑕᐋᐧᐤ ยินดีต้อนรับ powitanie velkommen καλωσόρισμα olandiridwa Benviso Dobrodošli powitanie velkommen καλωσόρισμα olandiridwa Benviso Dobrodošli

ACDH Roll-up (Version 1, collage DE + EN) ACDH Roll-up (Version 2, mission DE + EN)

26 ÖAW-ACDH – CORPORATE DESIGN GUIDELINES STAND 3/2018