SHARE THE EXCITEMENT Use social media to keep your store open 24/7
Join the conversation! #AvonMakeup NEW @AvonInsider AvonInsider Avon Avon AvonInsider @AvonInsider AVON MAKEUP Selling Guide BAR CODE Avon Products, Inc. 75548-9 THE NEW AVON MAKEUP SELLING GUIDE PROVIDES
3 STEPS TO SUCCESS: CONTENTS
Approach with Confidence pgs. 4-5...... TRUE COLOR TECHNOLOGY & BENEFITS The BE THE EXPERT pages provide pgs. 6-15...... BE THE EXPERT all the product information you need pgs. 16-21...... HOW TO SELL MAKEUP AND EARN
to be prepared to sell. pgs. 22-31 ...... REFERENCE TOOLS 1 Maximize your Selling Power Leverage the tools and techniques in our HOW TO SELL MAKEUP AND EARN section to become a top seller. 2 Help Customers Find that Perfect Product Use the REFERENCE TOOLS on pgs. 22–31 to show the breadth of shades 3and our mascara and brush portfolio.
2 3 Introducing Introducing NEW AVON MAKEUP
Our top-selling lipstick, lip gloss and eyeshadows are now brilliantly vivid and true. TRUE COLOR TECHNOLOGY refers to the key innovation in our new formulas. A gorgeous range of expressive new shades has been designed Makeup starts with a base, and then color pigments are added with every skin tone in mind. With True Color Technology† formulas, to create different shades. Our products have been reformulated the striking color you see in the package is the same color you get once applied. with more translucent bases, which allow the shade colors
The collection is competitively priced to reflect the new shades, to show through intensely. This means the rich, vibrant color technology and formulas. Now when you sell Avon Makeup... you see on the lipstick or eyeshadow is the you’ll discover a whole new earnings opportunity! same vibrant color you see when applied! Technology.
Color New Base + Old Base + True Pigment: Pigment:
have more translucent, more opaque
which lets the color not show through do more vibrantly Liner
Eye
Kohl
and
Pencil
Liner
Eye
Gel To learn more about these benefits, watch: Introducing Avon Makeup Technology & Innovations on yourAVON.com
4 SuperShock 5 4 † BE THE EXPERT
clear-view Ultra Color Lipstick window Ultra Glazewear Lip Gloss Key Customer Insight: Key Customer Insight: Avon research shows 92% of women were Women agree it can be difficult able to find their perfect shade of Ultra Color. to find a product with multiple Infused with natural ingredients, the stay-true benefits. Glazewear delivers formula nourishes and gives vibrant color. high shine, rich color and instant moisturization.
Rich Raspberry
Model is wearing Lava Love.
Fiery Red Quick Facts: -55 shades Quick Facts: -3 finishes: satin, shimmer, -23 shades soft matte -3 finishes: cream, shimmer, Conversation Starter: Conversation Starter: sparkle -Clear-view window allows the “I have a new lipstick that “Did you know Glazewear shade to show through gives incredible moisturizing -America’s #1 lip gloss† is America’s #1 lip gloss†? $8 reg. price color. With 55 shades, you’re $6 reg. price Get the same non-sticky formula sure to find your match! you love in fabulous new shades!” Want to try a sample?” †Based on SymphonyIRI, unit sales of Lip Gloss in the Food, Drug, Mass Channels excluding Walmart, 26 weeks ending 7/1/12. 6 7 BE THE EXPERT
Ultra Color Lip Crayon True Color Eyeshadow Quad
Key Customer Insight: Key Customer Insight: Lip crayons are one of the hottest new trends in makeup. 9 out of 10 women agreed, True Color Eyeshadow offers Our lip crayons combine the coverage of a lipstick with the shades that complement their eyes and skin tone. ease of a pencil. Plus, they’re infused with Vitamin E and Our quads simplify application with Shea Butter for comfort-wear. easy-to-follow numbered shades.
1 3 2
APPLICATION TIPS: 4 1. Lightest: brow bone 2. Accent: inner corner 3. Medium: outer corner 4. Darkest: lash lines
Featured shade: Reddy for Me Quick Facts: Quick Facts: -14 shades Featured shade: Emerald Cut -10 shades -One-swipe application -Shimmery finish -Crease-proof wear -No need to sharpen— Conversation Starter: -“1–2–3–4” embossing for Conversation Starter: just twist up for more product “Lip crayons are easy application “Did you know you can create a smoky eye for any occasion? $8 reg. price THE hot new trend $7 reg. price in lip products! Our coordinated, numbered You’ll love ours— shades make it easy to get the no separate look! See more expert tips at sharpener needed!” avon.com/MakeupStudio
8 9 BE THE EXPERT
True Color Eyeshadow Duo True Color Eyeshadow Single
Key Customer Insight: Key Customer Insight: She wants color payoff with a shiny Women like to wear eyeshadow that draws attention to the natural color finish all in one sweep. Duos deliver of their eyes. Customers can use shades like Disco, Pearly White high-impact looks easily or Champagne as a simple with expertly paired shades. highlighter to make their eyes sparkle!
Featured shade: Crushed Orchid Featured shade: Turquoise Glow
Quick Facts: Quick Facts: -20 shades -11 shades -3 finishes: matte, metallic, shimmer -One-swipe application Conversation Starter: -One-swipe application Conversation Starter: -Crease-proof wear “Our duos are the -Crease-proof wear “Try something new! $6 reg. price ultimate time saver! $4 reg. price Singles are an easy, Simply apply the affordable way to lighter shade under experiment with new the brow bone and shades. Plus, they’re the darker shade over compact and easy to your lid. It’s foolproof!” take on the go.” 10 11 BE THE EXPERT
smudger Kohl Eye Liner SuperShock Gel Eye Liner Pencil
Key Customer Insight: Key Customer Insight: Sultry, dramatic eye looks are on-trend, but not all It can be intimidating to apply bold shades eye liners are safe to use on the inner rim of the with liquid eye liner. SuperShock gives lower lid. Our Kohl Eye Liner can be applied along her the intense color she craves in an the inner rim of the eye, and contains Shea Butter easy-to-use pencil. for creamy, easy application.
Featured shade: True Blue Featured shades: Aqua Pop SuperShock Gel & Kohl True Black Eye Liners
Quick Facts: -5 shades Quick Facts: Conversation -Shea Butter-infused formula Conversation -5 shades Starter: Starter: -Smudger included -Formulated with 20% liquid-gel “Don’t you love how “With a built-in eye liner can pump -Can be sharpened using smudger, this liner -Can be sharpened using up the intensity of 3-in-1 sharpener does it all! It’s 3-in-1 sharpener your eye look? You’re $7 reg. price such a quick and $8 reg. price going to love the bold convenient way look you get with to create a smoky SuperShock, PLUS look on the go. it’s so easy to apply!”
12 13 BE THE EXPERT
Mega Effects Mascara Key Customer Insight: Volume is one of the most desired benefits in a mascara. Mega Effects Mascara delivers corner-to-corner panoramic volume.
Lashes look DARKER, T raditional Wonderbrush* Wire brushes* Even formula across DENSER, and more DRAMATIC for 24 hours. Less even formula all bristles. distribution. Phenomenal volume.
Quick Facts: -2 shades -Avon’s 1st-ever Wonderbrush -Corner-to-corner volume -Puts 40% more mascara to lash* Conversation Starter: How to use: -No clumps “Have you ever seen grip it rock it bend & brush lock it -12 different ways to apply anything like this? (to top and bottom lashes) The Wonderbrush -24-hour wear delivers phenomenal $10 reg. price volume and is a whole new way 1. Grip at sides and 2. Rock brush from 3. Bend brush to 4. Insert applicator until remove mascara cap. side to side to pull out. desired angle and it locks in place. to apply mascara!” apply from root to tip.
*Compared to Avon’s traditional wire brush. 14 Watch: Introducing Mega Effects Mascara on yourAVON.com 15 How to Sell Makeup and Earn: Ways to Sell
10 Tips for Success Samples Drive Sales
10 ways to sell makeup and earn: Representatives who invested in samples 1. Wear the product 6. Use social media saw a 30% SALES INCREASE per campaign* 2. Use the store map 7. Share how-to videos ✔ Give free samples when delivering orders, and follow up for full-size sales. 3. Carry brochures 8. Use web office tools (yourAVON.com) ✔ Throw a New Avon Makeup sample party. Use the Virtual Makeover tool 4. Distribute samples 9. Show Avon in the News (avon.com/makeover), so they can “try on” looks, in addition to sampling 5. Order demos 10. Practice smart selling techniques the products.
✔ Create your own beauty sample bundles, featuring new Makeup, Skin Care and Fragrance. Offer them as freebies to your best Customers, or to those who spend a certain amount in brochure. It’s a great way to boost sales and cross-promote!
ULTRA COLOR LIPSTICK ULTRA GLAZEWEAR LIP GLOSS
To learn more, watch: How to Sell Makeup & Earn (yourAVON.com)
TRUE COLOR eyeshadow QUAD TRUE COLOR EYESHADOW DUO
*Based on purchase of sample success packs in What’s New.
16 17 How to Sell Makeup and Earn: How-to Videos
SHARE VIDEOS to ENGAGE CUSTOMERS!
Using the New Avon Makeup Collection, Avon’s Global After you watch the how-to videos featuring Lauren’s tips, post them to your social networks. Celebrity Makeup Artist, Lauren Andersen recreated the It’s an easy way to promote the new makeup collection! Here’s how to share the videos: top 3 most requested makeup looks. Try them yourself! Lauren is a leading beauty authority, whose makeup looks 1. A ccess the are featured on the red carpet and in top fashion magazines. DimensionalIgnite Get theCat LookEye Cat Eye videos on yourAVON.com. Look #1: Neutral Smoky Eye Click on the “share” icon at the top right Insider tip: Use the numbered shades to get corner of the video a smoky eye look—effortlessly! player to display the share options. Sell: True Color Eyeshadow Quad, Kohl Eye Liner & Mega Effects Mascara
Look #2: Dimensional Cat Eye Insider tip: 2. S hare the video Dimensional Cat Eye The cat eye look is on trend. Use two eye link by email or on liners for a look that really stands out! social networks like Ignite Get the Look Cat Eye Sell: Facebook or Twitter. SuperShock Gel Eye Liner Pencil, Click “More” to display Glimmersticks Liqui-Glide Eye Liner, other ways to share Mega Effects Mascara & Ideal Flawless these videos with your Invisible Coverage Liquid Foundation Customers.
Look #3: The Perfect Red Lip
Insider tip: With shades ranging from Lava Love to Rich Ruby, you can help each Customer find her perfect red. Sell: Ultra Color Lipstick When posting the link to your social networks, you can use this Conversation Starter: “It’s easy to create the most popular makeup looks yourself! I can help you get the look. Here are the products you’ll need...” Go to yourAVON.com to watch these videos and more! 18 19 How to Sell Makeup and Earn: Selling Complete Looks
Sell the Looks to MAXIMIZE EARNINGS!
Selling a lipstick? Suggest a lip liner and gloss.
+ + = $21 ADD up the looks... ADD up the Customers!
Selling an eyeshadow? $21 + $24 + $45 + $19 Eyeliner and mascara pull the look together. = $109 sales Follow up for repeat purchases (4x per year) + + = $24 = $436 sales $436 sales @ 40% Earnings
Selling a foundation? = $174 total potential earnings Complete the look with primer, concealer, blush and bronzer. per Customer
Can these makeup looks get you $45 + + + + = to President’s Club? Yes! Do the math with 24 Customers: $436 sales x 24 Customers Selling nail enamel? = $10,464 sales Add on with base and top coats! $4,185 potential earnings Sales based on Avon regular prices. Earnings based on 40% earnings level. + + = $19
20 21 Reference Tool: Shades
ULTRA COLOR LIPSTICK ULTRA GLAZEWEAR LIP GLOSS
FINISHES: ▲ SATIN ✧ SHIMMER ● SOFT MATTE
CREAM CREAM CREAM ● Proper Pink ✧ Twinkle Pink ▲ Carnation ✧ Tender Kiss ✧ Pink Dream Tangerine Gleam Merlot Glow Crystal Lilac
✧ Fuchsia Fever ▲ Beyond Pink ● Hibiscus ▲ Hot Pink ✧ Silky Peach CREAM CREAM CREAM CREAM CREAM Palm Beach Pink Darling Pink Rich Raspberry Fuchsia Frenzy Fiery Red
● Demure ✧ Sheer Nectar ✧ Wild Ginger ● Tangerine Tango ✧ Enduring Sable
CREAM CREAM CREAM SHIMMER SHIMMER Candy Pink Creamy Nude Clear Lavender Diamond Iced Pink ▲ Spiced Apricot ▲ Poppy Love ● Lava Love ▲ Berry, Berry Nice ▲ Red 2000
SHIMMER SHIMMER SHIMMER SHIMMER SHIMMER ● Scarlet Siren ▲ Perfect Red ▲ Cherry Jubilee ● Rich Ruby ✧ Frozen Rose Dazzling Diamond Tickled Pink Pink Watermelon Intense Plum Nude
✧ Country Rose ✧ Cozy Mauve ● Toasted Rose ✧ Rosewine ▲ Rosedew SPARKLE SPARKLE SPARKLE SPARKLE SPARKLE Citrus Shine Rave Apple Cinnamon Pale Peach Mocha000 Latte
✧ Wineberry ▲ Berry Bright ✧ Sparkling Mauve ● Naturally Nude ✧ Sparkling Nude ULTRA COLOR LIP CRAYON
▲ Blush Nude ✧ Canela Nacar ✧ Bronze Treasure ▲ Cashmere ▲ Rich Rum
▲ Brown Suede ✧ Rich Chocolate ▲ Buttered Rum ▲ Deluxe Chocolate ✧ Iced Cocoa Carefree Coral Mod Mocha Fresh Fuchsia Risque Rose Notice Me Nude
✧ Frostiest Mauve ✧ Dream Fuchsia ● Very Violet ▲ Crush ▲ Sangria
Showstopper Pink Sweetly Pink Pouty Plum Reddy For Me Mauve Model ✧ Golden Berry ▲ Wine with Everything ● Vixen ▲ Oxford Wine ▲ Vamp
22 23 Reference Tool: Shades
SUPERSHOCK GEL EYELINER TRUE COLOR EYESHADOW DUO
Warm Cashmere Crushed Orchid Black Star
Intense Brown Blackout Cobalt Plumful Aqua Pop
Healthy Glow Golden Riviera Retro Glamour
Enchanted Forest Burgundy Berry Grey Matters KOHL EYE LINER
Bronze Sun Almond Biscotti
Midnight Deep Violet Intense Graphite True Black Brown TRUE COLOR EYESHADOW QUAD
TRUE COLOR EYESHADOW SINGLE Romantic Purple Haze Vibrant Spice Emerald Cut Chcolate Sensation Mauves
MATTE MATTE MATTE MATTE MATTE MATTE MATTE Aqua Beige Blackest Black Cornflower Cement Grey Champagne Black Brown Glow Teal Mod Muse Berry Love Purple Pop Stone Taupes
MATTE MATTE METALLIC METALLIC SHIMMER SHIMMER SHIMMER Soft Vanilla Plum Burgundy Disco Midnight Sparkler Copper Royally Bright Satin Taupe
SHIMMER SHIMMER SHIMMER SHIMMER SHIMMER SHIMMER Turquoise Glow Pearly White Bronze Luster Electric Violet Green Dazzler Mauved Urban Skyline Metal Eyes Mocha Latte Steel Blues
24 25 26 Reference Tool: Shade Comparison Chart
CAN’T FIND YOUR OLD SHADE? Find your new Favorites!
Ultra Color Lipstick Glazewear lip gloss
if she liked she’ll love...NEW if she liked she’ll love...NEW
BURNISHED GOLD BRONZE TREASURE BROWN SUGAR MOCHA LATTE
CRIMSON CRUSH CHERRY LIQUEUR APPLE CINNAMON
FLAMBE PERFECT RED CRIMSON RAVE
INSTANT MOCHA PINK DREAM ISLAND GLOW CREAMY NUDE
PERFECT PLUM SANGRIA MAUVE MOVEMENT RAVE
PINK FANTASY TWINKLE PINK MIRAGE NUDE
POSY PINK TWINKLE PINK SWEET MAPLE MOCHA LATTE
POUT TWINKLE PINK true Color eyeshadow duo PRETTY BERRY BERRY NICE if she liked she’ll love...NEW
RED RULES PERFECT RED CHOCOLATE CREAM WARM CASHMERE
SHEER LIGHT PEACH SHEER NECTAR GLEAMING EMERALD ENCHANTED FOREST
SHEER MOCHA BROWN SUEDE GOLDEN BLOSSOM HEALTHY GLOW
SHEER NATURALE SPARKLING NUDE GOLD GODDESS BRONZE SUN
SHEER RASPBERRY ICE CANELA NACAR MAUVE GLOW BURGUNDY BERRY
SPARKLING BLUSH COUNTRY ROSE SATIN SMOKE BLACK STAR
SPARKLING RICH RUBY TENDER KISS SMOKY MOONLIGHT GREY MATTERS
SPARKLING WARM ROSE TENDER KISS TROPICAL ISLAND GOLDEN RIVIERA
TUSCAN RUSSET BUTTERED RUM TURQUOISE JEWEL GOLDEN RIVIERA
WINK PINK DREAM VIVID ORCHID CRUSHED ORCHID
true Color eyeshadow quad
if she liked she’ll love...NEW if she liked she’ll love...NEW
BLUSHING RAISINS BERRY LOVE FRESH CUT GREENS EMERALD CUT
CARIBBEAN SUNSET VIBRANT SPICE ISLAND BREEZE EMERALD CUT
DENIM BLUES STEEL BLUES SANDY CORALS MOCHA LATTE
EARTH TONES EMERALD CUT SMOKY EYES URBAN SKYLINE 27 Reference Tool: Avon Mascara Guide
VOLUMIZING LENGTHENING
Avon’s 1st Oversized Basic, waterproof Gives Stretch Curls, Wonderbrush lashes, Dramatic volume, the look lashes lifts & for panoramic Classic maximum volume removable with of lash to the lengthens volume volume volume & length soap & water extensions** extreme to new mega effects S upershock S upershock S uper Drama* Wash-off S uperextend S uperextend heights Black and max* Black and Black waterproof Black and Black Brown. extreme* Black and Black S uperextend Brown Black. Brown. Black and Black Brown. Black. 7.00 7.00 each Black and Black infinitize* 10.00 each 8.00 each Brown. 8.00 each Brown. 8.00 each **Based on those who 8.00 each Black and Black expressed an opinion in Brown. *Available in Waterproof. consumer-perception study. 8.00 each 28 29 for Reference Tool: Brushes
Shades Works Creates Perfect for Great Applies Ideal to For loose Blends For liquid and with precise applying & on blush sweep or pressed for even or cream blends creams even lines blending the go beautifully on a glow powder coverage foundation Rounded C ream E yeliner Con cealer Reta ract ble Blush Brush A von Glow Fa ce A ell Ov r Foundation Eyeshadow Eyeshadow Brush Brush Lip Brush 5.99 Bronzing Brush Kabuki Brush. Brush Brush 2.99 2.99 3.49 Brush 4.99 Face Brush 5.99 2.99 2.99 4.99 4.99
30 31