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New Avon Makeup Selling Guide Provides SHARE THE EXCITEMENT Use social media to keep your store open 24/7 Join the conversation! #AvonMakeup NEW @AvonInsider AvonInsider Avon Avon AvonInsider @AvonInsider AVON MAKEUP Selling Guide BAR CODE Avon Products, Inc. 75548-9 THE NEW AVON MAKEUP SELLING GUIDE PROVIDES 3 STEPS TO SUCCESS: CONTENTS Approach with Confidence pgs. 4-5 ...............................TRUE COLOR TECHNOLOGY & BENEFITS The BE THE EXPERT pages provide pgs. 6-15 .............................BE THE EXPERT all the product information you need pgs. 16-21 ...........................HOW TO SELL MAKEUP AND EARN to be prepared to sell. pgs. 22-31 ..........................REFERENCE TOOLS 1 Maximize your Selling Power Leverage the tools and techniques in our HOW TO SELL MAKEUP AND EARN section to become a top seller. 2 Help Customers Find that Perfect Product Use the REFERENCE TOOLS on pgs. 22–31 to show the breadth of shades 3and our mascara and brush portfolio. 2 3 Introducing Introducing NEW AVON MAKEUP Our top-selling lipstick, lip gloss and eyeshadows are now brilliantly vivid and true. TRUE COLOR TECHNOLOGY refers to the key innovation in our new formulas. A gorgeous range of expressive new shades has been designed Makeup starts with a base, and then color pigments are added with every skin tone in mind. With True Color Technology† formulas, to create different shades. Our products have been reformulated the striking color you see in the package is the same color you get once applied. with more translucent bases, which allow the shade colors The collection is competitively priced to reflect the new shades, to show through intensely. This means the rich, vibrant color technology and formulas. Now when you sell Avon Makeup... you see on the lipstick or eyeshadow is the you’ll discover a whole new earnings opportunity! same vibrant color you see when applied! Technology. Color New Base + Old Base + True Pigment: Pigment: have more translucent, more opaque which lets the color not show through do more vibrantly Liner Eye Kohl and Pencil Liner Eye Gel To learn more about these benefits, watch: Introducing Avon Makeup Technology & Innovations on yourAVON.com 4 SuperShock 5 4 † BE THE EXPERT clear-view Ultra Color Lipstick window Ultra Glazewear Lip Gloss Key Customer Insight: Key Customer Insight: Avonresearchshows92%ofwomenwere Womenagreeitcanbedifficult abletofindtheirperfectshadeofUltraColor. tofindaproductwithmultiple Infusedwithnaturalingredients,thestay-true benefits.Glazeweardelivers formulanourishesandgivesvibrantcolor. highshine,richcolorandinstant moisturization. RichRaspberry ModeliswearingLavaLove. FieryRed Quick Facts: -55shades Quick Facts: -3finishes:satin,shimmer, -23shades softmatte -3finishes:cream,shimmer, Conversation Starter: Conversation Starter: sparkle -Clear-viewwindowallowsthe “I have a new lipstick that “Did you know Glazewear shadetoshowthrough gives incredible moisturizing -America’s#1lipgloss† is America’s #1 lip gloss†? $8 reg. price color. With 55 shades, you’re $6 reg. price Get the same non-sticky formula sure to find your match! you love in fabulous new shades!” Want to try a sample?” †Based on SymphonyIRI, unit sales of Lip Gloss in the Food, Drug, Mass Channels excluding Walmart, 26 weeks ending 7/1/12. 6 7 BE THE EXPERT Ultra Color Lip Crayon True Color Eyeshadow Quad Key Customer Insight: Key Customer Insight: Lip crayons are one of the hottest new trends in makeup. 9 out of 10 women agreed, True Color Eyeshadow offers Our lip crayons combine the coverage of a lipstick with the shades that complement their eyes and skin tone. ease of a pencil. Plus, they’re infused with Vitamin E and Our quads simplify application with Shea Butter for comfort-wear. easy-to-follow numbered shades. 1 3 2 APPLICATION TIPS: 4 1. Lightest: brow bone 2. Accent: inner corner 3. Medium: outer corner 4. Darkest: lash lines Featured shade: Reddy for Me Quick Facts: Quick Facts: -14 shades Featured shade: Emerald Cut -10 shades -One-swipe application - Shimmery finish -Crease-proof wear - No need to sharpen— Conversation Starter: -“1–2–3–4” embossing for Conversation Starter: just twist up for more product “Lip crayons are easy application “Did you know you can create a smoky eye for any occasion? $8 reg. price THE hot new trend $7 reg. price in lip products! Our coordinated, numbered You’ll love ours— shades make it easy to get the no separate look! See more expert tips at sharpener needed!” avOn.com/MakeupStudio 8 9 BE THE EXPERT True Color Eyeshadow Duo True Color Eyeshadow Single Key Customer Insight: Key Customer Insight: She wants color payoff with a shiny Women like to wear eyeshadow that draws attention to the natural color finish all in one sweep. Duos deliver of their eyes. Customers can use shades like Disco, Pearly White high-impact looks easily or Champagne as a simple with expertly paired shades. highlighter to make their eyes sparkle! Featured shade: Crushed Orchid Featured shade: Turquoise Glow Quick Facts: Quick Facts: -20 shades -11 shades - 3 finishes: matte, metallic, shimmer -One-swipe application Conversation Starter: -One-swipe application Conversation Starter: - Crease-proof wear “Our duos are the - Crease-proof wear “Try something new! $6 reg. price ultimate time saver! $4 reg. price Singles are an easy, Simply apply the affordable way to lighter shade under experiment with new the brow bone and shades. Plus, they’re the darker shade over compact and easy to your lid. It’s foolproof!” take on the go.” 10 11 BE THE EXPERT smudger Kohl Eye Liner SuperShock Gel Eye Liner Pencil Key Customer Insight: Key Customer Insight: Sultry, dramatic eye looks are on-trend, but not all It can be intimidating to apply bold shades eye liners are safe to use on the inner rim of the with liquid eye liner. SuperShock gives lower lid. Our Kohl Eye Liner can be applied along her the intense color she craves in an the inner rim of the eye, and contains Shea Butter easy-to-use pencil. for creamy, easy application. Featured shade: True Blue Featured shades: Aqua Pop SuperShock Gel & Kohl True Black Eye Liners Quick Facts: -5 shades Quick Facts: Conversation - Shea Butter-infused formula Conversation -5 shades Starter: Starter: - Smudger included -Formulated with 20% liquid-gel “Don’t you love how “With a built-in eye liner can pump - Can be sharpened using smudger, this liner - Can be sharpened using up the intensity of 3-in-1 sharpener does it all! It’s 3-in-1 sharpener your eye look? You’re $7 reg. price such a quick and $8 reg. price going to love the bold convenient way look you get with to create a smoky SuperShock, PLUS look on the go. it’s so easy to apply!” 12 13 BE THE EXPERT Mega Effects Mascara Key Customer Insight: Volume is one of the most desired benefits in a mascara. mega effects mascara delivers corner-to-corner panoramic volume. Lashes Look dArker, t rAditionAl Wonderbrush* Wire brushes* even formula across denser, and moRe drAMAtic foR 24 houRs. Less even formula all bristles. distribution. Phenomenal volume. Quick Facts: - 2 shades -avon’s 1st-ever Wonderbrush -Corner-to-corner volume -Puts 40% more mascara to lash* Conversation Starter: How to use: -no clumps “Have you ever seen grip it rock it bend & brush lock it - 12 different ways to apply anything like this? (to top and bottom lashes) The Wonderbrush -24-hour wear delivers phenomenal $10 reg. price volume and is a whole new way 1. Grip at sides and 2. Rock brush from 3. Bend brush to 4. Insert applicator until remove mascara cap. side to side to pull out. desired angle and it locks in place. to apply mascara!” apply from root to tip. *Compared to Avon’s traditional wire brush. 14 Watch: Introducing mega effects mascara on youraVon.com 15 How to SELL MAkEup ANd EARN: ways to Sell 10 Tips for SucceSS Samples Drive SaleS 10 ways to sell makeup and earn: Representatives who invested in samples 1. Wear the product 6. Use social media saw a 30% SALES INCREASE per campaign* 2. Use the store map 7. Share how-to videos ✔ Give free samples when delivering orders, and follow up for full-size sales. 3. Carry brochures 8. Use web office tools (yourAVON.com) ✔ Throw a New Avon Makeup sample party. Use the Virtual Makeover tool 4. Distribute samples 9. Show Avon in the News (AVON.com/makeover), so they can “try on” looks, in addition to sampling 5. Order demos 10. Practice smart selling techniques the products. ✔ Create your own beauty sample bundles, featuring new Makeup, Skin Care and Fragrance. Offer them as freebies to your best Customers, or to those who spend a certain amount in brochure. It’s a great way to boost sales and cross-promote! ULTRa COLOR LIPsTICK ULTRa GLaZEwEaR LIP GLOss To learn more, watch: How to Sell Makeup & Earn (yourAVON.com) TRUE COLOR EyEshadOw QUad TRUE COLOR EyEshadOw dUO *Based on purchase of sample success packs in What’s New. 16 17 how to seLL makeuP anD earn: how-to Videos SHARE VIDEOS to ENGAGE CUSTOMERS! Using the New Avon Makeup Collection, Avon’s Global After you watch the how-to videos featuring Lauren’s tips, post them to your social networks. Celebrity Makeup Artist, Lauren Andersen recreated the It’s an easy way to promote the new makeup collection! Here’s how to share the videos: top 3 most requested makeup looks. Try them yourself! Lauren is a leading beauty authority, whose makeup looks 1. A ccess the are featured on the red carpet and in top fashion magazines. DimensionalIgnite Get theCat LookEye Cat Eye videos on yourAVON.com. Look #1: neutraL smoky eye Click on the “share” icon at the top right Insider tip: Use the numbered shades to get corner of the video a smoky eye look—effortlessly! player to display the share options.
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