ArtHaus opening 2018 opened summer 2017

2017 Annual Report follow the transformation

Ogilvy Square opened spring 2017

Le Germain Hotel opening 2018 opening 2018

Ottawa Art Gallery opening 2017 streetscape 2019/2020 MANDATE 2017 ACHIEVEMENTS To promote Downtown Rideau as a shopping, dining, cultural and tourism • Expanded core services to new boundary members destination and advocate for its economic viability within the City of . • Communications strategy featuring members events VISION • Launched members resource section on website • Expanded Mural Box program to new boundary area To create an inviting, world-class, quality shopping ‘Main Street’ and ‘Cultural Hub’ destination. • Installed Wayfinding maps on FXpoles • Developed Ottawa Art Gallery Public Art legacy project • Created Canada150/Ottawa 2017 pageantry • Supported professional arts programming on Ogilvy Square • Social media strategy highlighting members activity • Researched new revenue streams • Researched a signature fashion and arts event • Restructured HR to support strategic priorities • Continued construction communications plan DRBIA’s social media efforts for La Machine reached over 250K people + generated over 2.5K new followers + over 10K post likes.

TRANSFORMATION UPDATE The Downtown Rideau Business Improvement Area’s (B.I.A) solid planning and collaborative efforts over the past several years has positioned it as the leading voice guiding the transformation of Downtown Rideau into the 21st century. During this transformation, our customers will rediscover our district and join in celebration of the NEW Downtown Rideau, the centre of the best of what the city has to offer from the worlds of Art, Fashion & Theatre. DRBIA’s social media efforts for the Ottawa Living Flag reached over 80K people + produced 23K video views. In the next year, we’ll see a return to our historical roots as a light rail corridor and shopping main street. The introduction of the Ottawa STRATEGIC DIRECTION Light Rail Transit Rideau Station will replace the majority of street-level Below are the key objectives and their ranked priority identified during the buses with underground rail, increasing Downtown Rideau’s customer B.I.A.’s 2014-2018 Strategic Planning process. base and creating a more desirable place to live, work, shop and visit.

1. Public Spaces, Art and Renewal: to enhance and animate pedestrian The redeveloped and expanded CF Rideau Centre in 2016 brings a level space through programming and entertainment. of fashion dominance unmatched anywhere in the city. By extension, more fashion interest retailing is moving onto Rideau Street surrounding 2. Clean and Safe: to provide and maintain a clean and safe CF Rideau Centre. The Hudson’s Bay Rideau Street location renovation environment for visitors and residents that creates a welcoming and included expansion of its fashion lines with Topshop and Saks OFF 5th. By comfortable atmosphere. increasing the retail stroll along the full length of Rideau Street with the 3. Communications and Branding: to enhance the B.I.A’s image and expansion of the B.I.A.’s boundary east of King Edward Avenue in 2017, reputation with the public and generate greater engagement and we are creating the optimum retail environment for our main street. commitment from members.

Recent expansion and renovation openings, (or soon to open) of our cultural venues: La Nouvelle Scene, National Arts Centre, Ottawa Art Gallery, Arts Court Cultural Complex, and Ottawa Little Theatre solidifies Downtown Rideau as Ottawa’s Arts, Fashion & Theatre District.

The city’s significant investment in the public realm in Downtown Rideau and its streetscape is greatly improving the physical environment, as does the B.I.A.’s investment in 12 multi-media FXpoles on Rideau Street west of King Edward. The FXpoles are new landmarks defining Downtown Rideau both day and night, as they transition to animated night lighting forming the basis of our Lighting Vision.

By the end of 2020, Downtown Rideau will be finished its transformation, ready to fully capitalize on its cultural and shopping excellence offerings! There’s never been a better time to invest and grow your business in Downtown Rideau!

Donna Holtom, Chair, Downtown Rideau B.I.A. DRBIA’s social media efforts for the Mural Box Expansion reached over 27K people + generated 100 new post likes. MEMBERSHIP AFFILIATIONS 2016 AUDITED STATEMENTS

Statement of Operations prepared by Ernst & Young LLP year end December 31, 2016 Retail (41%) 2016 2015 Actuals Actuals Dining (14%) Revenues Culture & Entertainment (14%) Tax levy 735,819 739,575

Services (11%) Sundry 98,552 59,723 Payments in lieu of taxation 8,306 9,033 Professional (14%) Interest earned on reserves 1,200 1,200 Government (2%) 843,877 809,531

Accommodation & Meeting (4%) Expenditures Advertising & Promotion 346,841 235,457 Salaries, benefits, professional development & 202,662 190,055 CORE PROGRAMS consultants Ground services 72,869 59,882 Office 80,558 140,362 Placemaking Security services 31,048 12,824 Metrics Rent, storage 41,346 31,356 Marketing Furniture & Equipment 18,162 22,180 Insurance 5,280 5,466 Advocacy Audit Fees 1,437 1,228 Depreciation 17,884 10,239 818,087 709,067 Annual Surplus Accumulated surplus beginning of year 25,790 100,464 Accumulated surplus end of year 390,464 290,000 2017 BUDGET 416,254 390,464 Reserve Account $1,015,254 Fund balance, beginning of year 67,960 67,960 Levy (88%) Fund balance, end of year (after interest 67,960 67,690 earned transferred to revenue) City Grants (3%) Notes to Financial Statements Sponsorship & Advertising (1%) Tax revenue is comprised of the following: Contribution from surplus (12%) General tax levy 752,598 742,501 Supplementary assessment 22,429 22,681 Interest on reserve (0.1%) Remissions (31,543) (5,634) Supplementary (0.1%) Vacancy rebates (7,665) (19,973)

Payment in lieu (0.9%) 735,819 739,575 NOTES TO FINANCIAL STATEMENTS Remission (-4%) 1. Basis of Presentation The financial state- instruments. ments of the Rideau Business Improve- 5. Tax Revenue The City of Ottawa bills and ment Area (BIA) are prepared as prescribed Vacancy rebates (-1%) collects tax levies as well as payment in by the Public Sector Accounting Board lieu of taxes on behalf of the BIA annually. of Chartered Professional Accountants of Taxation revenue consists of non-ex- Canada. change transactions. It is recognized in 2017 EXPENSES 2. Accrual Accounting Revenues and the period to which the assessment relates expenditures are reported on the accrual and reasonable estimates of amounts can basis of accounting. The accrual basis of be made. Annual revenue also includes $1,015,254 accounting recognizes revenues as they adjustments related to reassessments or become earned and measurable; expendi- appeals related to prior years. Administration (37%) tures are recognized as they are incurred 6. Related Party Transactions The BIA and measurable as a result of receipt of purchases certain services from companies goods or services. Operations (24%) controlled by members and company 3. Tangible Capital Assets Capital assets are executives of its Board of Directors, in the Marketing (36%) initially recorded at cost and amortized normal course of business at commercial over their estimated useful lives using the rates. In addition, the BIA is related to straight-line method. Capital expenditures all entities under control of the city of Special Projects (3%) that do not generate future economic ben- Ottawa. As at December 31, 2016, nil is efit to the BIA are charged to operations in included in accounts payable and accrued the year of acquisition. liabilities due to related parties.

4. Financial Instruments The financial 7. Capital Assets 2016 2015 instruments of the BIA consist of cash, Equipment 339,252 260,345 accounts payable and accrued liabilities. Unless otherwise noted, it is manage- Accumulated (39,397) (21,513) ment’s policy that the BIA is not exposed amortization to significant interest rate, currency or Net book value 299,855 $238,832 credit risks arising from these financial FACTOIDS CATCHMENT AREA STATS

RESIDENTS

0.6% 1.5% $1.1 of city budget of all city billion 50,370 Residents paid by DRBIA property taxes property paid by DRBIA investment in DRBIA 2014-2018 42.5% 57.5% 51.9% Female Male Age 20-39

$20+ $1.2+ $1.1 LANGUAGE million billion trillion commercial commercial property property taxes assessment base assessment base 71% 16% 13% paid by DRBIA in DRBIA in DRBIA English French Other

INCOME Location of the Retail, ARTS TOURISM and Theatre District Designation UNESCO Designation in (retail open on 22% 13% City’s Official Plan most statutory World Heritage $50-$80,000 $80-$125,000 holidays) Status

WILLIAM MALL WALLER MALL OGILVY OGILVY SQUARE

VISITORS 4 Million Annual Visitors

SOCIAL MEDIA STATS TRANSPORTATION

3,163 likes 1,424 followers 44% Walk as primary mode of 275,000 transportation Daily Transit Riders

likes lifetime 4,983 7,620 PEDESTRIAN COUNT

459,831 1315 Annual Pedestrians App 1,474,752 Launches Web page visits in 2017 40,550 Daily Pedestrians OCT NO DEC AN FEB MAR APR MA N L AG SEP