After Watergate: end to that antimedia campaign? From FCC new rules to strike up local dialogues

The newsweekly o Broadcastingof broadcasting and arced arts May7Our 42nd Year 1973

§IALX PALLS PUBLIC LIBRARY Npn mu, s. DAL

When women 18-49 are hard to get. It's time to get "The Bold Ones:'

tn n O r o Jf OD O VI 4" -f D From its premiere season in a 34% average share and far r 0 1969 -70 outpulled the 18 -49 O D on NBC -TV, when women r A The Bold Ones advanced the audience of the other hour CC_ network's share to 31% from series entering syndication last z the replaced program's 25 %, it fall and this coming fall.

NEW SPA PE4R was evident women 18 -49 The Bold Ones wins more -t` would play the leading women because its stories and demographic role in the series. characters truly involve and In its second and third concern women. seasons, The Bold Ones scored To get far more women this average season shares of 33% fall, get The Bold Ones. 100 and 34 % ... with women hours in color. making up most of its audience. ' During the 1972 rerun "The Bold Ones season; The Bold Ones scored MCA TV Source: NV, 9/89.9/72 Audience estimates are subject to qualifications available on request. A return to the scene of the crime.

When the Sioux City Art Center opened its outdoor sculp- ture garden, it featured a figure of a dancer entitled "Young girl." The statue, loaned by a local artist, disappeared. A plea by the art center director for the sculpture's safe return ran on the Fetzer television news. On the following morning the statue was returned unharmed. The director of the art center gave the Fetzer station sole credit for its speedy return. Supporting fine arts in the community is just part of the Fetzer total community involvement.

mie getr, Adicw4

WKZO WKZO -TV KOLN -TV KGIN -TV WJEF Kalamazoo Kalamazoo Lincoln Grand Island Grand Rapids WWTV WWUP-TV WJFM WWTV -FM WWAM KMEG -TV Cadillac Soult Ste. Marie Grand Rapids Cadillac Cadillac Sioux City Startost Distributed by tiwenøetli Cenliny-luìx Television Produced by Glen amen Producfons Ltd. Already bought by WNBC-TV, New York KDKA -TV, Pittsburgh Starring heir Dullea KNBC -TV. Los Angeles WRGB -TV, Albany /Schenectady WMAQ -TV, Chicago KCMB -TV, Honolulu A microcosm of humanity- headed towards an unknown destina- WKYC -TV, Cleveland WTVJ -TV, Miami tion in a ship 200 miles long- Civilizations in a capsule locked in WRC -TV, Washington, D.C. KOIN -TV, Portland /G. KYW-TV, Philadelphia WPRI -TV, Providence I the only world they have ever known ... until one man discovers WBZ -TV, Boston WAVE-TV, Louisville the truth -that they are the STARLOST. KPIX -TV, San Francisco WHEC -TV, Rochester WJZ -TV, Baltimore NVENITIE FH CENTURY -FOX 24 hour -long episodes for first-run syndication. In Color. with additional markets pending TELEVISION APRIL BLIZZARD STUNS IOWA

18 -INCH SNOW 1 KRNT STATIONS AID COMMUNITY WITH WINDS OF 65 M.P.N. It was worst three days the April storm Iowa ever had. During the D.M. Firm. Urged we took 1195 phone calls from viewers and listeners and put on the To Stay Closed air these vital messages:

School Closings 193 Business Closings 572 Meeting Cancellations, Event and Funeral Postponements 402 Miscellaneous 28 1195 calls

It was our third "Operation Snow Storm" this season, and as always, we were glad to be of service.

TV KRNT R p10 KRNT DES MOINES 13i A Broadcast Division of Cowles Communications, Inc. N BroadcastingIMay7 s

CLOSED CIRCUIT 9

Court moves in opposite directions in Denver, Sylvania format cases. AT DEADLINE 12

DATEBOOK 14

OPEN MIKE 17

The streamlining benefits of automation in advertising. MONDAY MEMO 18 Indications in wake of President's Watergate address point to thaw in administration -media relations. Journalists profess both surprise and encouragement although White House aides warn against interpreting developments as a complete change of heart. LEAD STORY 21

Little -cigar legislation catches fire again. BROADCAST ADVERTISING 22 TVB workshop offers anthology of success stories. 23

Doyle Dane Bernbach : Creativity is still king. 26 The FCC finally delivers its long -awaited renewal package-but not without qualification. Five com- missioners concur in unanimous action, but effective date remains in doubt pending OMB clearance. MEDIA 28

CHANGING HANDS 32 Renewal challenges hit 27 La.-Miss. stations; New Orleans TV's reach accord. 33 FCC financial report shows full recovery for TV networks in '72. 35

American journalism finds a home at the Smithsonian. BROADCAST JOURNALISM 50

Two conflicting studies illustrate dimensions of cable- copyright gap. CABLECASTING 53 California pole -attachment squabble draws action from FCC, Congress. 54

Pastore's new answer to blackouts : year's moratorium. PROGRAMING 55

Herb Jacobs predicts another victorious season for CBS. o 56

CBS challenge of ASCAP, BMI blanket rates goes to court. MUSIC 58

PLAYLIST 58

RCA stockholders hear upbeat reports on technology, economics. FINANCE 62

FATES AND FORTUNES 65

FOR THE RECORD 69

From brewery to broadcast : WTMJ's Mike McCormick. PROFILE 81

EDITORIALS 82

Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street. N.W., Washington 20036. Second-class idstage paid at Washington and additional offices. Single issues Si. Subscriptions: one year 520, two years $37.50, three years $50. Add $52 yearly for special delivery, $65 for air mall, S4 for Canada, 56 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook 514.50, Cable Sourcebook 56.50. Put them a together, they

Mother. 11( I l\ I 11111)illi<

The Andy Griffith Show

I Love Lucy

The Dick Van Dyke Show Source: NSI market reports, Feb.-Mar. 1973. Nil Households Using Television Report (4:30 -6:001. Feb. 1973. NAC Special Report on TV Usage 15:00- 7:301. Feb.1970. Audience estimates are subject to qualifications available on request. Fètticoat Junction

Gomer Pyle

Hogan's Heroes

By late afternoon the lady of the house is ready for a good laugh. That's why some television stations give her 3 good sitcoms back -to -back in fringe time. The result: an average 84% buildup in women 18 -49 over the 90- minute span. Viacom can cite 22 places where this is happening right now. The significance? Fringe time is a budget- stretching time attractive to advertisers. And a time when three -fourths of all women 18 -49 watch television during an average week. It's a time when the highest percentage of viewing is in homes where housewives are 18 -49. And highest in homes with 5 or more family members. If you want more moms in your fringe -time audience, schedule sitcoms. And before you buy, remember who has the biggest laughs in the business. laCOM

NEW YORK 1212) 371.5300 CHICAGO 13121943-6500 SAN FRANCISCO (4151397.8333 ATLANTA (404) 876-6368 DALLAS (2141 521-0961 No other quite like it WGAL-TV

The unusual beauty and profusion of Mountain Laurel, Pennsylvania's official flower, attracts many thousands of visitors to the state when it's in full bloom.

No other station in its area provides adver- tisers with its unique benefits. WGAL -TV has the distinction of providing reach and penetra-

tion of the entire market. No other station is

. - - -- READING quite like it when you want to sell effectively MAXON HARRISBURG .,,,,I ...... in this great multi -city plus- market Lancaster -

LANCASTER Harrisburg- York -Lebanon. 6ITTTSUNO WGA L-TV Channel 8 Lancaster, Pa. Representative: THE MEEKER COMPANY New York Chicago Los Angeles San Francisco STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WGAL -TV Lancaster-Harrisburg-York- Lebanon, Pa. WTEV Providence, R. I. /New Bedford -Fall River, Maas. Closed Circuit.

Running out? ceding 12 months) and even bigger de- now draws $43,000 annual salary. FCC cline in those calling for midday only (to commissioners get $38,000, chairman Hollywood film interests, including un- 8.5% from 16.3 %). But combinations $40,000. ions, which are believed to have per- of drive -times with other periods, par- No official word emerged from Water- suaded President Nixon to issue edict ticularly midday, were up, some by big gate- riddled White House last week on against "excessive" reruns of network margins: Those specifying drives plus Johnson vacancy except determination to programing (BROADCASTING, Sept. 18, midday rose from 16.3% to 23.2 %; get nomination out in time for confirma- 1972) may lose their clout because of drives plus weekends from 20.8% to tion of successor by June 30. All stops Watergate scandals. Persistence of ad- 22.6%; drives plus nights plus weekends were out on candidates, and while there's ministration pressures on reruns would from 1.6% to 9.5 %. Analysis is part of nothing authoritative, most talk centered raise interest in campaign contributions Alan Torbet Associates' fourth annual on Messrs. Dreyfus, Luther Holcomb, of by entities that would benefit. And, it's Spot Radio Profile based on campaigns Dallas and Warren D. Quenstedt, Alex- pointed out, for foreseeable future GOP placed for stations it represents. andria, Va. (BROADCASTING, May 7). may be expected to keep its collective Study also showed spot-radio cam- head down. paigns are getting a little longer: Fewer Another way were shorter than one week (1.7% Near -term insurance Merger of Field Communications into versus 4.8% year ago) and more ran Kaiser Broadcasting, through transfer of 13 -25 weeks (11.1% versus 8.5% ). But New chapter proposing protection for Field's WFLD -TV Chicago to consolidated television broadcasting against program one -to -four weeks still accounted for was most versus 40.4 %). group, expected to win FCC ap- siphoning by pay cable is said to have (41.4% proval last week but was hung up on been inserted in still -undelivered report technicality. Trustee of Kaiser Founda- of President Nixon's high -level commit- Easy riders tion, George D. Woods, is also trustee of tee on cable policy. Details are unknown, Total of 33 TV stations had accepted Ochs Trust, which has interest in New but chapter is said to urge FCC to adopt Television News Inc.'s offer of two -week York Times. WFLD-TV would be Kaiser's antisiphoning rules to serve along with free trial of its new daily electronic news seventh TV. Times owns WRFC -TV Mem- other FCC cable regulations until ulti- service (BROADCASTING, April 30) by last phis. Combination would tie eight TV's mate regulatory policy comes from Con- Friday. TVN officials said they represent- -one more than rules allow -to Mr. gress. Transition to mature system, under ed 20 of top-50 markets at that point, 10 Woods. One solution FCC asked staff legislated scheme of regulation, was origi- days before new service is scheduled to to study: simultaneous approval of as to nally figured by committee likely begin regular operations May 14. Two - Kaiser -Field merger and of Kaiser's take five years. That estimate has now week free trial, open to any top -50 pending sale of KBSC -TV Corona, Calif., been extended to "much longer," accord- market station, also begins May 14. to pay -TV group, reducing Kaiser port- ing to one committee source. Among those set for trials are said to be folio to six. Administration officials still have set three stations each in Los Angeles and no date for delivery to President of re- Minneapolis -St. Paul and two each in Back to Gutenberg port that was commissioned two years New York, Washington, Chicago and Time Inc. which last year sold its string ago. Preoccupation with Watergate is Buffalo, N.Y. part of problem, but officials say they're of broadcast stations (except one TV hopeful of completing report in weeks. kept under settlement disposing of peti- Morning line tions to deny), is about to get out of cable Sheld -law movement Even before selection of successor to TV too. Deals are near with multiple FCC's Nicholas Johnson, whose term buyers for Time -Life Cable's many own- Senator Sam J. Ervin Jr. (D -N.C.) has ends June 30, there's talk about who erships and minority interests, including decided it's time for his Constitutional will fill another impending vacancy, that control of Sterling Manhattan Cable in Rights Subcommittee to act on news- of FCC Chairman Dean Burch who does New York. men's-privilege legislation, since he'll be not deny persistent reports he'll depart tied up with extensive Watergate hearings next fall. Chairmanship is expected to go Student beginning next week. Subcommittee is to incumbent member, Richard E. Wiley. Frank J. Shakespeare Jr. has been keep- expected to report to parent Judiciary But who's to get Burch seat for rest of Committee this week bill similar to Sena- ing low profile since he moved from term, which runs to June 30, 1976? director of U.S. Information Agency into tor Ervin's S. 1128, which applies to both There's at least one avowed Republican proceedings and protects executive vice presidency of Westing- federal and state candidate, R. A. Isberg, 59- year -old con- house Electric Corp.'s broadcasting, from disclosure sources with whom news- sulting engineer of Berkeley, Calif. Non - man has confidential relationship. Protec- learning and leisure -time division in candidate who would be popular choice February, but he's been tion is also afforded unpublished informa- busy "all over the among Republicans and many licensees lot," as one executive put it, getting tion, including unbroadcast video and is John W. Pettit, FCC general counsel. audio material. Newsman would, how- acquainted with division's components. Term of FCC's dean, Republican Robert In addition to communications (broad- ever, have to testify about crime he wit- E. Lee, expires in 1974, but he has ex- Meanwhile, House unit charged casting, rep firms, program production nessed. pressed desire to serve third term. these include Westing- with legislation has yet to decide on bill. and cable TV), house Learning Corp., in publishing and Seven -year pitch production of educational films and other Drive -time plus If Lee Sherman Dreyfus, chancellor of materials, and Leisure Time Industries Are drive -times and midday losing some Stevens Point campus, University of Wis- which includes motel complex in Penn- of their appeal to spot -radio advertisers? consin, winds up as member of FCC he sylvania, Longines -Wittnauer watches Analysis by one radio rep, covering more would take loss in pay of some $5,000. and mail -order business, Econo -Car than 250,000 individual station schedules But he is willing to do so because, he rental system and soft-drink bottling. placed in 12 months ended March 31, has confided to friends: "It is something In addition Mr. Shakespeare, division's shows decline of more than one -third in I would want to do." Dr. Dreyfus, one next -in- command to President Donald H. number specifying placement in drive - of nine candidates for Nick Johnson's McGannon, expects to take some business times only (22.3% versus 34.8% in pre- commissionership which expires June 30, courses later this year.

Broadcasting May 7 1973 9 Ingmar Bergmac creates his first work for

The Indianapolis Star "...frequently absorbing drama... builds to a compelling climax.The drama is uni- formly well acted and perceptively television... di rected ....VVelcome back Playhouse 90 :" Chicago Sun -Times "... brings truth to television....one of the most emotionally absorbing TV events every

The Kansas City Star-Times "It is unequivocally one of the most pro- vocative and disturbing dramas to be offered in many seasons....a fascinating exploration of the breakdown In communi cation between a husband and wife.... not only beautifully written, It is beautifully enacted and directed :

Seattle Post-Intelligencer "It was adult television -even a milestone o1 adult television....a rare experience In television drama:'

Philadelphia Inquirer "...fascinating. George Segal, Shirley Knight and Robert Culp are excellent. Alex Segal ... rose to the challenge masterfully."

Dallas Times Herald You must watch :"

Los Angeles Times "...ushers in what is promised as a new era of major TV drama.... it is an auspicious beginning to the new series:'

INew York) Daily News "...honest, penetrating drama...ripsthe mask of hypocrisy off the two principals. Intelligently and perceptively written...don with taste:'

The Pittsburgh Press "A powerful drama...an extraordinary production, with magnificent performance from George Segal, Shirley Knight, Robert Culp and, in a memorable scene, William Daniels....first class TV all the way." The Associated Press 'Bergman's'The Lie' offers powerful, adult drama....extremely subtle, complex on working on so many levels simultaneously 000 it it boggles the mind. But it's a brilliant show, with excellent production and fine acting feel When it ends, you'll probably feel as if you've undergone one of the mo strenuous emotional experiences of your life:

The Dallas Morning News ....engrossing...beautiful ly done. 'The Lie' proves that quality can be its own reward:"

The Cincinnati Enquirer 'Superlative, adult entertainment... provoca- tive drama bordering on the controversial across the ...presented in good taste....'The Lie' is an overwhelming success."

Chicago Daily News

I wish...I could call each reader to remind him to watch this production. The play Is nation! that good....far truer and more emotionally involving than 'Who's Afraid of Virginia Woolf ?'.... For the first time in my memory, every boast of those associated with this production is true."

The New York Times '...'The Lie' is superb television, perhaps more importantly, it is adult television....lt is, In other words, a milestone for original television drama:'

The Philadelphia Evening Bulletin '...one of the most powerful and shattering things shown on TV in recent years. It Is above all adult in its discussion of marital relations and habits in a direct, but non - sensational fashion....the Inevitable collision builds, moment by moment, and bit by bit." CBS At Deadline

Format changes: FCC views on problems facing community, not Atlanta. But, court added, "we suspect, program preferences. Opponents of sale not altogether facetiously, that the com- wins one, loses one had maintained that Mission Denver's mission would be more than willing to summaries of interviews with community limit the precedential effect [of that case] KBTR sale is passed, but court leaders were defective since they did not to cases involving Atlanta classical music remands WGLN and recommends reveal that many of those interviewed stations." commission set up guidelines favored all -news format. Both decisions were written by Judge A. He was in U.S. Court of Appeals in Washington Court said ascertainment survey need Edward Tamm. joined WGLN decision by Judge Carl McGowan decisions in two format - not be vehicle for supporting evidence handed down J. Jameson, senior change cases on Friday (May 4) -re- regarding program- format alteration. This and Judge William U.S. Judge for Montana. Chief versing FCC in one, affirming it in other. is especially true, court added, in light District Both whether of fact that commission may assume new Judge David Bazelon and Judge Harrison cases turned on factual joined Judge disputes were involved. But court sug- format is acceptable if "significant mi- Winter, fourth circuit court, gested that commission set "guidelines nority" does not arise in opposition to it. Tamm in KBTR decision. for achieving the marketplace ideal" as Court also said that although com- means of dealing with increasing number munity support of format is important, KRON renewals granted of cases arising from format -change commission need not know "exact pro- proposals. portions" of that support before reaching FCC affirms initial decision, Court remanded to commission for reasoned determination. In KBTR case, it finds no undue concentration further consideration decision in which added, case for allowing format change. of control, no manipulation commission approved without hearing in view of financial problems, alternative of news, no harassment sale of WOLN(FM) -now wxez(FM)- sources of programing and buyer's broad- of ex- employes Streeter, Kihn Sylvania, Ohio, to Midwestern Broadcast- cast record was strong. ing Corp. Sale had been opposed by local Court's suggestion that commission FCC has renewed licenses of KRON -FM- citizen group protesting Midwestern's take lead in setting guidelines for han- TV San Francisco after rejecting charges proposed abandonment of station's pro- dling such cases in future came in final of two former employes that stations had gressive -rock format in favor of gen- footnote in KBTR decision. It said that manipulated news coverage to advance erally middle -of-road programing. while court has recognized format interests of parent company and had con- Commission was affirmed in case in- changes may impair public's interest in ducted investigation of complainants in volving sale of KBTR(AM) Denver to diversified programing, it has never at- order to harass them. Mission Denver Co. Opposition, based tempted to establish guidelines "for Commission's order, prepared under on Mission Denver's proposal to replace achieving the marketplace ideal." supervision of Commissioner Richard E. station's all -news format with country - Court said "first, tentative steps into Wiley and released on Friday (May 4), and- western music, was provided by this area of complex regulation must be also found in favor of applicant on is- citizen group and by Lakewood Broad- taken by the commission," even though it sues as to whether parent Chronicle Pub- casting Service, whose KLAC(AM) Lake- "appears loath to undertake a task which lishing Co. has undue concentration of wood, Colo., employs that format. smacks of establishing it as the 'national control of media in San Francisco Bay Court, in both decisions, sought to arbiter of taste.'' " Court noted that law area and whether it engaged in anti- provide commission with guidance for in that area "is in a state of transition" competitive or monopolistic practices in handling such cases. In WGLN, it said and that "whatever standards are set newspaper field there. "when public grumbling reaches signifi- must remain flexible and open to new Commission vote was 6 to I, with cant proportions ... format change be- information and new understanding." Nicholas Johnson dissenting. He issued comes an issue for resolution and hearing Court said its function thus far has statement in which he said that decision, procedures are applicable if issues of been to point out those circumstances in coming "in the face of immense prob- fact are in dispute." which commission must take closer look lems of concentrated media control, anti- And court found facts in dispute in at results achieved by give and take of competitive practices and illegal harass- WGLN. It cited conflicting arguments over "the market environment and the busi- ment" of complainants, is one of com- financial condition of station's owner, ness judgment of the licensee -and must mission's "most outrageous to date." Twin States Broadcasting Inc. (court test this result against the public interest Commission, in its decision, denied said question to be resolved is whether in accommodating 'all major aspects of Chronicle motion to disqualify Commis- format is so economically unfeasible that contemporary culture.' " sioner Johnson because he had received sale involving format change is warrant- Court also chided commission for its off -record presentations from interested ed) and over whether alternative sources handling of format -change cases. It parties. Commission, which had denied of format are available. noted, in WGLN decision, that commission similar request earlier in proceeding, said But court also said questions regarding appeared to set great store, in its primer that Chronicle's allegations do not extent of support for format may them- on ascertainment, on court's decision in warrant commissioner's disqualification. selves be material. And if those questions precedent - setting format - change case, "Nothing before us suggests that Com- are substantial, court added, commission which involved classical -music station in missioner Johnson has not remained im- should either require survey of area or partial member of this commission," com- hold hearing. In sight. Nine -week -long strike by mission said. Court found no factual disputes in Writers Guild of America against TV Commission designated license- renewal KBTR case. It said record supported com- and film producers and TV networks applications for hearing on March 20, mission's conclusion that station, owned seemed to be reaching settlement 1969, on basis of complaints filed by two by John C. Mullins estate, suffered heavy stage Friday (May 4) as negotiations ex- employes, Albert Kihn, who had been losses and that other sources of substan- continued. Unofficial word was that cameraman for television station, and tial news programing are available. agreement was in sight on major Blanche Streeter. In process, court affirmed commis- items, like minimum payments, royal- Commission order, which affirmed ini- sion's position that ascertainment survey ties for cassettes, cable TV, pay TV tial decision by Administrative Law Judge required of applicants is designed to elicit and on hyphenates issue. Chester F. Naumowicz Jr., issued on

Broadcasting May 7 1973 12 March 1, 1971, held that record does sions: the Broken Promise, was in re- amount of out -of- pocket expenses incur- not support charge that stations slanted sponse to complaint by Accuracy In red in process of obtaining construction news or public -affairs programs for self Media Inc., which claimed that program, permits for five UHF stations. Judge interest. aired last September, gave one -sided view Scharfman's initial decision came in pro- Commission said its review of record of private pension systems. ceeding seeking to determine whether indicates that "complainants' arguments While Mr. Ray found no extrinsic Overmeyer firm gave fraudulent informa- are based solely upon misstatements evidence to support AIM's charges of tion to FCC in applying for permission of the evidence and also either ignore deliberate news -slanting, he said argu- to transfer 80% of its interests in those or mischaracterize the [judge's] proper ment was sufficient to constitute "cogniz- stations to IVC Corp., parent of group analysis of all of the evidence surrounding able" fairness complaint. And he dis- broadcaster U.S. Communications Corp. this record." puted network's contention that program Judge Scharfman found that while Commission also concluded that inves- did not involve controversial issue of Overmeyer had misstated its total ex- tigation of complainants was proper and public importance (NBC had claimed penses (it had represented that total to that no evidence was produced to indicate that it was "breaking ground" on news be more than $1.3 million; commission it was designed to harass complainants. story that public knew little about). Mr. staff later set that figure at $970,000), It said they had exposed themselves to Ray said broadcaster presenting one that misrepresentation did not amount "reasonable and proper" search of their side of given issue cannot "avoid his to "culpably false statement or intent credentials by their complaint. fairness obligation on the ground that to mislead the commission," but rather But commission also said that although members of the public had little knowl- that there was no "reasonable concord- KRON -TV had acted reasonably in choosing edge of the subject" since "'public's ance between the represented and 'actual' responsible investigators, it should have right to be informed" is basic premise expenses." impressed upon investigators "specifically upon which fairness doctrine is founded. Stations involved in case are KEMO -TV rather than generally" need to adhere to San Francisco; WPGH-TV Pittsburgh; legitimate purposes of investigation. AAF seeks reply time wxtx -Tv Newport, Ky.; WATL-TV At- Commission rejected concentration of lanta; and KJDO -TV Rosenberg, Tex. control of media issue on ground that it to CBS ad program When transfers to WC were granted by considers such matters in rulemaking American Advertising Federation late last commission in 1967, Overmeyer was proceedings "absent clear and substantial week paid $1 million plus option to sell 20% evidence of abuse or extreme concentra- registered protest with CBS News over what it called "imbalanced presenta- of permits it retained to that firm. Case tion." And those factors are not present tion of advertising" in April 26 program was later ordered to hearing on basis in KRON case, commission said. You and the Commercial (BROADCAST- of findings of possible misstatements un- ING, April 30). AAF President Howard earthed by House Investigations Sub- NBC tangled in fairness Bell, in letter to CBS News President committee. Judge Scharfman, in essentially ex- AMA goes to FCC over one show Richard Salant, pointed out that "while industry spokesmen were interviewed on onerating Overmeyer from wrongdoing, while commission tells network went against staff recommendation that another apparently violated doctrine the program, there was no opportunity to respond to the one -sided opinions ex- firm be held guilty of fraudulent con- American Medical Association has asked pressed by others on such critical mat- duct and be forced to transfer remaining FCC to investigate "distortion and slant- ters as counteradvertising, social impact, 20% to IVC without compensation. Ac- ing of news" in NBC -TV's documentary and economic value." He said program's tually, latter finding carries little weight on health care, What Price Health? portrayal of advertising as "a con game" anyway, since all stations involved but AMA, in letter to commission, also was "completely unjustified." Mr. Bell WATL -TV have since been sold by IVC asked that network be directed to make asked CBS to "consider an appropriate (WPGH -TV transfer still pends commis- "reasonable amount of broadcast time" vehicle" in which to present views to sion approval) and Overmeyer voluntar- available both to AMA, for response to balance those on April 26 program. ily relinquished its holdings in those sta- "personal attack on our organization," tions with little or no material gain. and to responsible spokesman of NBC's Judge Scharfman's decision would bene- choosing for presentation of contrasting Overmeyer statements fit Overmeyer in another way, however. views on "controversial question" of held not to be misleading Overmeyer is licensee of WDHO-TV To- ledo, Ohio, license renewal of which has health care. Law Judge AMA has Newton Minow, FCC Administrative Herbert been deferred pending outcome of this hired for- Scharfman has determined that D. H. mer FCC chairman now attorney in Chi- proceeding. If Scharfman decision Overmeyer Communications "misrepre- stands, WDHO -TV can be expected to be cago, where AMA has headquarters, to though represent it. sented"- not maliciously- renewed. In second fairness -doctrine matter af- fecting NBC, commission staff on Friday Ammunition for blackout foes (May 4) notified network that it appears Headliner to have violated doctrine in connection Most season -ticket holders favor ban of with Pensions: the Broken Promise, Mike McCormick, sports blackouts, according to partial re- which dealt with pension plans. program director and sults of survey by House Investigations In letter to commission, written by operations manager Subcommittee and released Friday (May Ernest B. Howard, executive vice presi- of ABC-owned wl.s- 4). Questionnaires were sent to 8,000 dent, AMA alleged specific cases of dis- (AM) Chicago, ap- randomly selected season-ticket holders tortion and news slanting. One involved pointed VP and gen- of 26 National Football League clubs. woman in Texas who was said to have eral manager of Ra- Response was 78 %. Sixty -five percent been asked by cameraman "to uncoif hall Communica- favored lifting blackouts, either for sold - her hair because she looked too good to tions' WFBM(AM) out games or for all games. If blackouts be poor." In addition, woman's husband and WFBQ(FM) In- were lifted, 69% would continue to pur- was said to have been asked to plow and dianapolis. Tommy chase season tickets; 13% would not. Re- replow field "for the cameras." Edwards, WLS pro - mainder were undecided. Subcommittee NBC in response to AMA filing said Mr. McCormick duction director, has Chairman Harley Staggers (D -W. Va.), it "has previously responded to the AMA been named acting program director of who released survey results, said more charges" in a 90 -page document and be- station. Mr. McCormick succeeds Larry detailed analysis of data would be re- lieves What Price Health? to be a well - Garrett, who left Indianapolis stations leased later. (Blackouts also made news researched and fair documentary. last fall to become general manager of last week on Senate side of Hill. See Mr. Ray's action with respect to Pen- WKBQ(AM) and wssu(FM) Pittsburgh. page 55.)

Broadcasting May 7 1973 13 Datebook

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CCA REMOTE PICK UP Indicates new or revised listing. and STUDIO This week April 28 -May 18-28th session of administrative Union, CCA SOLID STATE 40 WATT HI SOLID STATE STUDIO- council of International Telecommunication TRANSMITTER LINKS CCA Geneva, Switzerland. FIDELITY TRANSMITTERS TRANSMITTER LINKS avail AND RECEIVERS permit you to Send this advertisement able for 200 Mc, 300 Mc, 450 May 6 -9- Annual convention, NBC -TV affiliates. Cen- tury Plaza hotel, Los Angeles. originate programs from for more information Mc and 900 Mc. 10 Watts out- remote locations - designed put High Fidelity good for May 7 -Third annual distinguished awards dinner CCA ELECTRONICS CORPORATION of Consumer Federation of America honoring Senator for 115VAC or mobile use. 716 Jersey Avenue Mono or composite input. Three inputs with mixing Warren G. Magnuson (D.-Wash.) and Miles W. Kirk- - Gloucester City, N. J. 08030 Plug -in modular construction patrick, former chairman, Federal Trade Commission. 15 Kc response. (609) 456 -1716 Mayflower hotel, Washington. May 7-9-Seminar '73, Association of Canadian Ad- vertisers. Royal York hotel, Toronto. May 7-9- Spring meeting, California Community Television Association, including legislative reception and luncheon. Senator hotel, Sacramento. YOUR BEST BUY May 8.10- "Retailer -of -the- year" silver anniversary awards conference, sponsored by Brand Names Foun- FOR dation. Featured banquet speaker: Chet Huntley. Wal- dorf Astoria hotel, New York. May 9- Silver Anvil Awards banquet, Public Rela- CARTRIDGE tions Society of America. Continental Plaza hotel, Chicago. EQUIPMENT May 9-Open conference to explain cable televi- sion to church and community groups, sponsored by Cable Communication Committee of Greater Mil- waukee Conference on Religion and Urban Affairs. CCA "CITADEL" CARTRIDGE Unitarian Church West, 13001 West North Avenue, MACHINES feature direct Brookfield, Wis. drive, built -in 150 cycle, at no Send this advertisement May 9 -1O -Open meetings of steering committee additional cost, plug -in elec- for more information CCA "CITADELV- PLAY UNITS of the Cable Television Federal /State -Local Advisory tronics - full accessibility - CCA ELECTRONICS CORPORATION are only 53/4" wide. Thus, Committee. Room 6331 of west annex of FCC, 2025 Playback $495 for Mono, $725 716 Jersey Avenue three can be mounted side by M Street, N.W., Washington. - Stereo; Record /Play $695 Gloucester City, N. J. 08030 side in a standard 19" rack. May 9-11- Spring meeting, Washington State Asso- - Mono, $995 - Stereo. (609) 4561716 ciation of Broadcasters. Rosario resort, Orcas Island, near Bellingham. May 10- Convention- conference, American Council for Better Broadcasts. Holiday Inn -Central, Minneapo- lis. May 10- Annual meeting and presentation of broadcaster of the year award to Norman Lear, Inter- YOUR BEST BUY national Radio and Television Society luncheon. FOR Grand Ballroom, Waldorf- Astoria, New York. May 10- Tennessee Association of Broadcasters spring meeting. Nashville -Vanderbilt Holiday Inn, EDUCATIONAL TRF:1.2ó:: Nashville. Tat 14 Tyr May 10-11- Spring convention, Ohio Association AM &FM of Broadcasters. Featured speaker: FCC Commissioner Charlotte Reld. Hilton West Inn, Akron. May 10 -12- National Cable Television Association 2d annual marketing workshop with 1973 presenta- tion of national awards for marketing, advertising and public relations. Fairmont hotel, Dallas. Send this advertisement CCA offers a complete line of CCA offers both vacuum tube May 10.13-Annual conference, Western States Ad- for more information vertising Agencies Association. Speakers: Neal O'Con- oolid state AM transmitters and solid state FM transmit nor, N. W. 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Broadcasting May 7 1973 14 IN NEW YORK MORE KIDS WATCH THE `NEW ZOO 'REVUE

than any other children's program currently being produced for commercial television! 50 KID RATING POINTS A WEEK -WPIX 8:30 AM (1,775,000 KID VIEWERS)

Nationally too, the ratings continue to grow...

33%3% INCREASE FROM NOV. '72 THROUGH FEB. /MAR. '13 SWEEPS!

THE AWARD -WINNING CHILDREN'S SERIES

NOW IN ITS 2nd SEASON IN 116 MARKETS (82% coverage) WITH 115 PROGRAMS COMPLETED!

CURRENTLY PREPARING 40 NEW PROGRAMS FOR 3rd SEASON!

SUPPORT THE DEMAND FOR QUALITY FIRST -RUN CHILDREN'S PROGRAMMING WITH "THE NEW ZOO REVUE "... A RATINGS WINNER!

A PRESENTATION OF FunCo Corporation and W. Clement Stone / David E. Bradshaw PRODUCTIONS

FOR 3rd SEASON INFORMATION CONTACT: FUNCO CORP. /ANN MACON 9046 Sunset Blvd. Los Angeles, Calif. 90069 12131 278 -8691 REGENCY ENTERPRISES 17032 Burbank Blvd. Encino, Calif. 91316 DENNIS AND MAORIE GRESHAM 12131 981 -2280 5836 South Greenwood Avenue, Chicago 60637. Taylor as guest speaker. Army -Navy club, Washington. (312) 753 -3663. May 23-Annual awards dinner, Sigma Delta Chi, May 15 -16- Annual convention, CBS -TV affiliates, Cen- New York city professional chapter. Deadline Club. BROADCASTING PUBLICATIONS INC. tury Plaza hotel. Los Angeles. Americana hotel, New York. Sol Taishoff, chairman. for television," spon- May 24- Public lecture on "Advertising and So- Lawrence B. Taishoff, president. May 15-17-Seminar. "lighting Graduate sored by Klieg! Bros. WLAC -TV Nashville. Contact: ciety," sponsored by University of Chicago Maury Long, vice president. Mr. Baird, Klieg! Bros., 32 -34 48th Avenue, Long School of Business. Featured speaker: Daniel J. Edwin H. James, vice president. island City, New York 11101. Boorstin, director, National Museum of History and Joanne T. Cowan, secretary. Technology, Smithsonian Institution. Contact: confer- Irving C. Miller, treasurer. May 16- Michigan Association of Broadcasters ence office, Graduate School of Business, 5836 South annual meeting with members of Michigan congres- Greenwood Avenue, Chicago 60637, (312) 753 -3663. sional delegation. Madison hotel, Washington. May 24-25-Annual spring convention, Arizona Broad- May 18.19- Annual meeting, American Association of casters Association. Westward Look, Tucson. Advertising Agencies. The Greenbrier. White Sulphur Broadcasting The newsweckly al br .! rag and allied Springs, May 24- 26- Annual spring convention, Iowa Broad- wig W.Va. casters Association. Fort Des Moines hotel, Des May 16-20-22d annual national convention, Amer! - Moines. can Women In Radio and Television. Keynote speak- May 28- Regional seminar, Radio Television News TELEVISION® er: Julien Goodman, NBC president, with banquet Directors Association. Marriott hotel, Philadelphia. address by FCC Commissioner Charlotte T. Reid. Executive and publication headquarters Americana Bal Harbour, Miami Beach. May 28 -Radio Television News Directors Associa- BROADCASTING-TELECASTING building, tion regional seminar. Studios of KMGH -TV Denver. 1735 N.W., Washington, 17 World Telecommunication Day under DeSales Street, May -Fifth D.C. 20036. Phone: 202- theme of "International Cooperation in the Field of May 28- Conference, California AP Television -Radio 638.1022. Telecommunications." All 145 member countries of Association. Beverly Hilton hotel, Beverly Hills, Calif. Sol Taishoff, editor. International Telecommunication Union to celebrate May 28-Third symposium "Space and Radio -corn- Lawrence B. Taishoff, publisher. individually. municalions" of International Telecommunication May 17.19 -23d annual convention, Kansas Asso- Union, Le Bourget, Paris, France. ciation of Broadcasters with Lowell Thomas as prin- May 31-June 1- National symposium on crime and EDITORIAL cipal speaker. Other speakers Include: Charles T. the media sponsored by John Jay College of Criminal Edwin H. James, executive editor. Jones Jr., director of Radio Information Office of Justice. City University of New York. National Association of Broadcasters; Bob G. Beebe, Donald West, managing editor. National Weather Service; Dr. James A. McCain, May 31-June 2- Annual meeting, Associated Press Rufus Crater (New York), chief correspondent, Kansas State University. Ramada Inn, Kansas City, Broadcasters Association. Featured speakers: Grover Morris Gelman, Leonard Zeidenberg, Kan. Cobb. senior executive VP, National Association of senior correspondents. Broadcasters, Elmer Lower, president, ABC News, and J. Daniel Rudy, assistant to the managing editor. May 18-19- Spring convention, Kentucky Broadcast- Stan Scott, special assistant to President Nixon for Frederick Michael Fitzgerald, senior editor. ers Association. Galt House, Louisville. minority affairs. Royal Sonesta hotel, New Orleans. Alan Steele Jarvis, Don Richard, assistant editors. May 19 -West Virginia Associated Press Broad- Ann Cottrell, Carol Dana, staff writers. casters Association meeting. Pipestem (W. Va.) re- Thomas Hundley, Patricia Thach, editorial assistants. sort. June May 19- Regional seminar, Radio Television News June 1 -First South Carolina Broadcasters Asso- SPECIAL PUBLICATIONS Directors Association. Walt Disney World, Orlando, ciation "Fame Awards" dinner honoring G. Richard director; Joseph A. Esser, associate Fla. Frank master Art King, Shelia. Blair, of ceremonies. Caroline editor; Laurette Pesce, editorial assistant. May 19 -Radio Television News Directors Associa- Inn- Downtowner, Columbia, S.C. tion regional seminar. WHIO -TV Dayton, Ohio. June 1.3- Wyoming Association of Broadcasters ADVERTISING May 19 -Radio Television News Directors Associa- convention with John Pettit, general counsel, FCC, tion regional seminar. Benson hotel, Portland, Ore. as featured speaker. Ramada inn, Laramie. Maury Long, general sales manager. David N. Whitcombe, director of marketing. May 19 -27 -Video-tape workshop, sponsored by center Juno 3- 5- National conference on community cable communications, sponsored by Information Systems John Andre, sales manager -equipment and for filmmaking studies and department of urban af- engineering. fairs, University of California at Berkeley. Contact: Architectonics. Washington Country Club, Gaithers- for burg, Md. Contact: Civic division /ISA, Box 187, Kens- David Berlyn, Eastern sales manager (New York). Center Filmmaking Studies, UC Extension, 2223 Western sales manager (Hollywood). Fulton Street. Berkeley, Calif. 94720. ington, Md. 20795. Bill Merritt, Stan Soifer, sales manager -programing (New York). May 20- Academy of Television Arts & Sciences June 4 -14th "Clio" Awards ceremonies and fes- Gerald Lichtman, classified advertising. Emmy awards. Shubert Theater, Los Angeles. tival. Philharmonic hall, Lincoln Center, New York. Doris Kelly, secretary io the general manager. May 20.24-Annual convention, Pennsylvania Asso- June 5- Public demonstration of MCA Inc.'s "dis- ciation of Broadcasters. Castle Harbour hotel, golf covision" system, home entertainment and information and beach club, Bermuda. storage retrieval system. Firist Chicago center, First CIRCULATION National Bank of Chicago. Bill Criger subscription manager. May 21.24- Annual convention, ABC-TV affiliates. Laurie Enater, Kwentin Keenan, Michael Kelly, Century Plaza hotel, Los Angeles. June 6-7-Meeting of National Association of Broad- Powers. casters TV code board subcommittee on children's Patricia Johnson, Jean May 21-25- Canadian Cable Television Association advertising. NAB headquarters, 1771 N Street, N.W., annual convention. Four Seasons Sheraton hotel, Washington. Toronto. PRODUCTION June 6-8-23d World Congress of International Ad- May 22 -25 -Third annual assembly of Council of vertising Association based on theme "Changing Harry Stevens, production manager. Better Business Bureaus Inc. Disneyland hotel, Ana- Spheres of World Influence." Speakers and panelists Bob Sandor, production assistant. heim, Calif. Include: Jim McCaffrey, chairman, McCaffrey d Mc- Call Inc., New York; A. J. F. O'Reilly, executive VP, May 23-Luncheon meeting, Federal Communica- ADMINISTRATION tions Bar Association, with CBS President Arthu H. J. Heinz Co.; Peter Goldman, president, Inter- national Organization of Consumer Unions, London. Irving C. Miller, business manager. Hotel Burlington, Dublin, Ireland. Susan Kwash, Sheila Thacker. June 7 -8 -Spring meeting, Indiana Broadcasters Lucille DiMauro, secretary to the publisher. Major meeting dates In 1973 -74 Association. Location not yet confirmed. May 12.18- Annual convention, American Ad- June 7- 9- Spring conference, Alabama Broadcasters BUREAUS vertising Federation. Fairmont- Roosevelt hotel. Association. Decatur inn, Decatur. New Orleans. NEW YORK: 7 West 51st Street, 10019. Juno 7- 10- Spring meeting, Missouri Broadcasters Phone: 212- 757-3260. May 16 -19- Annuel meeting. American Asso- Association. Lodge of the Four Seasons, Lake of the Rufus Crater, chief correspondent. ciation of Advertising Agencies. The Green- Ozarks. Rocco Famighetti, senior editors brier, White Sulphur Springs, W.Va. June 8-10- Regional conference between NBC News Lauralyn Bellamy John M. Dempsey, Michael May 16 -20- Annual convention. American executives and news managers of NBC radio and TV Shain, assistant editors. Women in Radio and Television. Americana affiliates. WMAO- AM -FM -TV Chicago. Bal Harbour, Miami Beach. June 10 -12- Georgia Association of Broadcasters 39th David Berlyn, Eastern sales manager. annual convention. Callaway Gardens, Atlanta. Stan Soifer, sales manager- programing. May 31-June 2- Annual meeting, Associated Susan Yang, Harriette Weinberg, advertising Press Broadcasters Association. Royal Sonesta June 10-13- Seventh annual Consumer Electronics assistants. hotel, New Orleans. show. McCormick place, Chicago. June 17- 20- Annual convention, National June 11.13- Florida Association of Broadcasters HOLLYWOOD: 1680 North Vine Cable Television Association. Convention Cen- 38th annual convention. Key Biscayne hotel, Miami. Street, 90028. Phone: 213-463-3148. ter. Anaheim, Calif. Annual Earl B. Abrams, senior editor. June 11-14- summer conference, Electronic Western sales Sept. 30 -Oct. 3- Annual convention, institute Industries Association. Hotel Ambassador, Chicago. Bill Merritt, manager. of Broadcasting Financial Management. Mar- Sandra Klausner, assistant. riott hotel, New Orleans. June 15.18- Meeting, Texas Associated Press Broadcasters Association. Inn of the Six Flags, ToaoNTO: John A. Porteous, contributing Oct. 8-13- Annual international conference, Arlington. Radio Television News Directors Association. editor, 3077 Universal Drive, Mississauga. Olympic hotel, Seattle. June 15- 16-Annual convention, South Dakota Broad- Ont., Canada. Phone: 416 -625 -4400. Nov. 11-14-Annual convention, National As- casters Association. Howard Johnson motel, Rapid sociation of Educational Broadcasters. Mar- City. BROADCASTING was riott hotel, New Orleans. June 17 -19 Television Programing Con- magazine founded in 1931 -17th annual by Broadcasting ference, sponsored cooperatively by participating Publications Inc., usine the Nov. 14-13 -1973 seminar, Broadcasters Pro- title BROADCASTING TV with -The News Magazine of motion Association. Sheraton Cleveland hotel, stations agenda to deal with operational and the Fifth Estate. was production topics as well as programing. proadcast Advertising Cleveland. available acquired in 1932, Broadcast Reporter ut Pre -registration and information available through Bill 1933. Nov. 14- 17- Annual convention, Sigma Delta Telecast in 1953 and Television in 1961. Chi. Statier Hilton hotel, N.Y. Thrash, WKY -TV Oklahoma City 73114. Galt House, Buffalo, Louisville, Ky. Broadcasting -Telecasting was introduced In 1946. Nov. 26.29- Annual meeting. Television Bu- reau of Advertising. Hyatt Regency hotel, Juno 17.20-- Annual convention, National Cable Tele- Houston. vision Association. Convention Center, Anaheim, Calif. March 17 -20, 1974-52d annual convention, June 19.21- Seminar, "lighting for television," National Association of Broadcasters, Albert Sponsored by Klieg! Bros. WTMJ -TV Milwaukee. Con- Thomas Convention and Exhibit Center, tact: Mr. Baird, Klieg! Bros., 32 -34 46th Avenue, Long Houston. Island City, New York 11101. Reg. U.S. Patent Office. June 22.23-SprIng meeting, North Dakota Broad- o 1973 by Broadcasting Publications Inc.

Broadcasting May 71973 16 casters Association. 4 Bears Motor Lodge, New June 28.30-Meeting. Oklahoma Broadcasters Asso- Town, N.D. ciation. Western Hills State lodge, Tahlequah. June 22 -24- Chesapeake Associated Press Broad- casters Association meeting. Hilton, Annapolis, Md. July June 27- 29- Annual meeting, National Broadcast Editorial Association. Mayflower hotel, Washington. July 1- Deadline for entries in 1973 public service journalism awards competition sponsored by American June 27.30-Eighth annual Public Broadcasting Optometric Association. Awards oflered for articles Development Conference, coordinated by National As- and radio and television broadcasts on subject of sociation of Educational Broadcasters. Williamsburg vision and its care. Contact: public Information (Va.) 1776 hotel. division, American Optometric Association, 7000 June 29 -24th annual Alfred P. Sloan Awards pres- Chippewa Street. St. Louie 63119. entation, sponsored by Highway Users Federation July 11- 14- Annual summer convention, Colorado for Safety and Mobility. Awards recognize broadcast Broadcasters Association. Kiandra and Talisman REFLECTIONS and print campaigns to Improve highway safety. lodges, Vail.

As we start our 11th year in busi- ness, it's difficult not to reflect on Open Mike. a lot of things. We have many new competitors in our field. When we started we were alone and the con- cept of studying anything but a rating book was new. The idea that Above and beyond alism business on the theory that private you could find out why the ratings broadcasters already provide this kind of EDITOR: It was with a great deal of satis- come out the way they do was faction that I read your April 9 issue's service is based on a misconception. As perceptive pieces on the recent cable a citizen member of a local public -TV startling. It was a hard sale then, seminar I organized and chaired for the station (by virtue of my annual contribu- but now our success has inspired tion), let me point out that the hour -long Hollywood chapter of the Academy of many others to try their hand at it. Television Arts and Sciences. You suc- daily newscast by "my' public -TV station ceeded in taking reportage one step provides coverage unduplicated by any They each go at it in their own further which, as I see it, is the special of the six commercial TV stations here. way. By now, occasionally as many For instance, the average number of value of a publication like BROADCASTING. as three stations in a given market -Ethel Greenfield Booth, media consult- stories in each PTV Newsroom program ant, Los Angeles. is slightly less than seven. By contrast, the are all doing studies at the same Dallas commercial stations insist on a time. Still nobody approaches the Reunion high story count, which means the viewer is treated to headlines and little else. problem in quite the same way we EDITOR: In conjunction with our 25th an- Then too the PTV Newsroom on KERA- do and very few with the same re- niversary, I am attempting to locate the Tv Dallas bills itself as a program of warding results. original staff from 1948. The station's "news, analysis and opinion." On the call letters at that time were KGAR. If any commercial stations precious little com- readers are among the original staff, they mercial time is devoted to an explanation News has expanded and become a can write to me, personally. Jim Throne - of what the facts mean. And, to my key to station imagery and ratings. berry, manager, KUPK -AM -FM Garden knowledge, absolutely no time is devoted Almost every move to improve a City, Kan. to expressions of reporter opinion. - George Wruck Jr., Dallas. newscast that looks good and can Lapse (Mr. Wruck may want fewer and longer television be copied, is on the air on com- news reports than he finds on commercial stations EDITOR: In your article, "Dixie National and may like his facts flavored with the opinions of petitive stations in the same mar- favored for Jackson, Miss., ch. 3," April reporters, but he missed the editorial's principal point: A governmentally subsidized system is in- ket in a few days and in other 23, you referred to "Medgar Evers, 9% herently susceptible to governmental coercion, and owner of Civic Communications Corp." its output of journalism can easily be corrupted markets in a few weeks. The real The article further stated that Medgar into propaganda.) key to success, however, is still to Evers was the cause of a significant de- Switched ID's knowing why you're doing what merit that the application (for license of WLBT[TV]) was given in connection with EDITOR: Thank you for the "Headliners" you're doing and not relying on on the appointments Robert L. a character issue that had been raised of Glaser, being only a of new president of RKO General television mirror your com- against him. petitor. The problem is that Medgar Evers was division, and Henry V. Greene, new vice slain in 1963. His brother, Charles Evers, president and assistant to the president credited to his brother, Charles Evers. of RKO General Inc., in the April 30 If you'd like to talk more about it, mayor of Fayette, Miss., is 9% owner BROADCASTING. Recognition in this fine give us a call for a no- obligation trade is of Civic Communications Corp.-Sandra publication always an honor. presentation. McClairne Hathorn, graduate student, However, on the way to the presses the Ohio State University, School of Journa- names between the photos were acci- lism, Columbus. dentally switched. Pat Throne, director of television publicity, WOR -TV New York. Tip of the hat to CBS (Pictures and identifications should have been matched as shown below.) EDITOR: Bravo to the CBS telecast, You and the Commercial. Again, CBS News demonstrates no reluctance to expose the emperor without his clothes -even when Mar the emperor is a member of its corporate McHUGH AND HOFFMAN, INC. family. And how fittingly ironic: not a single paid commercial in "the who -o -ole Television & Advertising Consultants thing. " -Robert Thompson, Law School, University of Texas, Austin. 7900 Westpark Drive McLean, Virginia 22101 in A dissent favor of PTV news Area Code 703 EDrroR: 23 Your April editorial urging -5050 public television to get out of the journ- Mr. Glaser Mr, Greene 790

Broadcasting May 71973 17 Monday Memo A broadcast advertising commentary from Bruce Hirsch, vice president, Sawdon & Bess, New York

Media department goes lar format desired by the client. This job normally takes another two days. computerized for savings We now have, from start to finish, a in expense and time time element to complete the 100- market buy of about 29 working days -close to The ancient adage, "Necessity is the six weeks before the last of the paperwork mother of invention," seems to have had concerning the buy leaves the agency. its appropriateness severely blunted by About 15 days were concerned with the the advertising industry. For a long time actual making of the buy, while 14 days now, this industry has been plagued with were needed to produce the paperwork. fluctuating revenues, shrinking profits, Now let's take a look at how the corn - higher costs and greater client demands, puter can handle this. To begin with, and saddled with an archaic, overly sim- avails are requested in the same manner plistic method of compensation -the as before. However, as the avails arrive, 15% commission. The fact that such they are not rated out nor are they less- than -ideal conditions exist should analyzed. Rather, the assistant buyers and have fostered some new thinking about the buyers simply code them, a rapid potential solutions. Since early 1970 Bruce Hirsch has been with Sawdon & Bess where he holds the post of process that requires relatively little writ- There is something being overlooked - ing. The entire coding process, in actual the computer. But we have not, as an in- vice president and director of marketing and media services. He began his career in working time, takes about two days. Us- dustry, moved wholeheartedly into the ually, by the time the last set of avails arena of automation. Yet, while there are advertising in 1962 as a media research analyst, at Lennen & Newell. He soon moved arrive, all the previous avails are coded obviously certain aspects of our business and keypunched. The computer now that do not lend themselves to automa- over to Needham, Harper & Steers as asso- ciate media director. At Needham, he was takes over and rates out every spot on tion, a great deal of what we do could the avails, using the latest Nielsen sweep, well be computerized. moved up to vice president- director of media, before leaving that agency to join which is stored in its entirety in the com- Just where can the computer fit in and Sawdon & Bess. In addition to running the puter. Not only is every spot rated out how can it solve some of the problems I and analyzed on the basis of cost per mentioned? Let's take a closer look at the media department, he also designs systems and programs for the agency's computer. point and cost per thousand for five role of the machine. Without a doubt, the demos, but all packages are similarly computer is capable of handling complex analzed. The computer takes about two problems and occasionally, its use is so arrive. During this period, our assistant buyers go over the avails and check out hours to provide all the buyers with uni- justified. What the computer really does all all the ratings. This is a time -consuming form sets of avails, fully analyzed. best, however -and most profitably from This part of the process actually saves advertising job that takes close to a week to com- the standpoint of an agency - close to a week. is play the role of "super clerk." plete. The assistants attempt to correct Using these machine avails as a source, My own shop, Sawdon & Bess, bills ap- the avails and edit them so that they are proximately $10 million per year, the bulk more readily understandable to the the buyer then goes about making the buy in the normal manner. However, it is of this in spot radio and. television. Our buyers. clients, for the most part, are retailers. The buyers then go over the avails and unnecessary for him to write up buy Because of the fact that most of our make their buys in the usual manner. sheets. Every spot on the avails is num- After the buys are complete, the buyers bered and all the buyer need do is, on a billings are in broadcast and our clients coding are heavily promotion oriented -we were write up buy sheets, a tedious process special sheet, write in the ID swamped by the paperwork involved. Our that actually consumes several days of number of the spot bought, the cost and media department was the largest depart- writing for each buyer. We now have a the number of spots. This information is then keypunched back to ment in the agency. We were paying a situation where, from the first call for and goes the media director, planners, buyers, assistant avails to the completion of the buy and machine. The buyer is now finished. buyers, estimators, biller- checkers, stat- the manual writing up of buy- sheets, a Let's assume that the actual buying typists and secretaries. The job was being period of about three weeks has elapsed. process takes about a week, the same accomplished, but at a relatively high At this point, the work moves from the as for the manual system. We now have cost. buyers to the estimators and typists. two weeks invested in the buy, rather We decided to revamp our entire op- The first step is to type up the buy - than three. erational system within the media de- sheets, a job that, for a 100 -market buy The rest of the show is entirely the partment and eventually expand new sys- can take three to four days, depending computer's. There are no estimators and tems into other areas of the agency. on the number of typists available. Copies no typists. With the last of the buy com- We felt that the computer offered a of the buy sheets are then sent to the plete, the machine takes about two hours viable means of accomplishing our ob- client. In addition, our clients -and many to run the buy- sheets, very detailed list- jectives- better service to our clients at others that I have worked with in the ings of the buy that contain a complete a more favorable profit ratio to ourselves. past- require salesmens' schedules, usu- analysis by spot, station, and market for The results to date, after close to a ally modified buy- sheets without specific the entire buy. Immediately after run- year of operation- excellent. cost information. These take another two ning the buy -sheets, the salesmen's sched- Let's look at a typical example of a to three days to type up. ules are run-about an hour and a half; broadcast buy, as we might handle it Next, estimators, using the buy-sheets, and finally, the billing is run off, a process through our agency manually, and then prepare detailed estimates. The prepara- that takes half an hour. And that's it. via the computer. We'll assume a fairly tion of the estimates and the typing in- The computer allowed us, in total, to typical -for our agency -100- market, volved in their production take about a compress the entire buying procedure spot- television buy. week. The final step is billing, which from 29 days to about 11 days. And a Avails are requested by telephone and entails summarizing the estimates and time saving such as this must, ultimately, TWX and normally take about a week to typing up specific invoices in the particu- result in a substantial saving of dollars.

Broadcasting May 71973 18 Most Adults. 6amIo9pm. WGN Radio.

15 straight hours, every weekday, more adults in Chicago listen to WGN radio than to any other Chicago station. Source: ARB, Chicago, Jan /Feb '73, Hour by WGN Radio72O Hour 6am- midnight averages, Metro Adults 18 +, Avg Qtr Hour, Mon -Fri. ® Data subject to qualifications listed in report. WWL -TV NEW ORLEANS Gratefully Acknowledges THE GEORGE FOSTER PEABODY AWARD

for "CHINA '72: A HOLE IN THE BAMBOO CURTAIN" WWL -TV is proud to be included, for the second time in three years, among those found worthy of this most prestigious award. We are also grateful for the other awards which have been bestowed upon us this year -the Overseas Press Award, the National Headliners Award, and the National Press Photographers Association Award, among others. These, together with honors of the past few years - Three National Emmy Nominations, The First National Emmy Citation, Three Sloan Awards, The Atlanta Film Festival Award, and The Catholic Broadcasters Association Award, make us realize more fully the importance of good, quality programming in public service and public affairs. And we pledge to continue in our efforts to serve our community well. WWL* NEW ORLEANS Represented Nationally by the Katz Agency o 0 J U .__- Vol. 84 No. 19 SIOUX FALLS PUSLIC LIBRARY SIOUX FALLS, S. DAK.

lashed out at its adversaries in the media, devote "so much time to straightening Did in the process politicizing the customary out this kind of media treatment that I Watergate adversary relationship that exists between really couldn't stay on the job and try press and government. Its rationale, one and do that and straighten out the stories break the ice administration source said last week, was at the same time," he said. that "everyone was against us but the But those were isolated shots. The people." main barrage had lifted. And newsmen between The White House's more familiar com- were caught by surprise. CBS News's Dan bative spirit was evident in the comments Rather, frequently denounced by White White House that H. R. Haldeman and John D. Ehr- House aides as anti -Nixon, seemed hardly Iichman, the two chief presidential as- able to contain himself when, during the sistants, made in connection with the res- network's wrap -up analysis of the Presi- and the media? ignations the Watergate investigation had dent's speech, he read a note handed him obliged them to submit to the President. that quoted the President's remarks in Journalists see vindication In his letter of resignation, Mr. Halde- the White House press- briefing room. in Nixon's sudden recognition, man referred to "the flood of stories And Bill Monroe, Washington editor of but some of his surviving aides arising every day from all sorts of NBC's Today, who is among those in warn the thaw is not complete sources" that had made it "virtually im- broadcasting most sensitive to what he possible" for him to carry on his "regular considers government efforts to muzzle or Whatever else Watergate might mean for responsibilities in the White House." Mr. intimidate the media, found it "very in- the rest of the country, the high drama Ehrlichman, in his letter, too, spoke of teresting" that the President would "go the unfolding story produced last week the "repeated rumor, unfounded charges out of his way to say something nice seemed for the nation's journalists to or implications" carried by the media that about the press on a subject that's been mark the end of a long night of travail. he said were making it impossible for an irritant." There was President Nixon on Monday him to do his job. He pursued that theme But those were the immediate reac- night, toward the end of the televised in a filmed interview presented on CBS tions. The caution and hope they reflected address in which he accepted responsi- News's Walter Cronkite program Tuesday gave way later in the week to notes of bility for the scandal that has shaken his night. "It was going to be necessary" to confidence and even exultation in the re- administration, giving credit to those in- marks of other newsmen. The president stitutions and individuals that were help- of the American Society of Newspaper ing to unravel the mystery-the prosecu- Editors, Edward Murray, of the Detroit tors, Federal Judge John Sirica and, Free Press, said the news profession's finally, "a vigorous free press." credibility was restored when "Watergate Later he was to walk into the White finally erupted in the faces of a lot of House press -briefing room, mount the people whose First Amendment track podium where his news secretary nor- record was notoriously poor." mally fields reporters' questions, and ad- A network news executive who de- dress the dozen or so reporters and pho- clined to be identified offered a similar tographers present: "Ladies and gentle- observation. The administration "has to men of the press, we have had our differ- let up on the media," he said. "The whole ences in the past, and I hope you give me incident of Watergate has improved the hell every time you think I'm wrong. I credibility of the media and decreased hope I'm worthy of your trust." the credibility of the White House." Nor was that all. The next morning, Victor Gold, who speaks with special White House news secretary Ronald L. knowledge as former news secretary Ziegler apologized to the Washington to Vice President Spiro T. Agnew, Post, the newspaper that more than any the first and most virulent critic of the other journalistic enterprise helped break media that the Nixon administration pro- the case, for characterizing its Watergate duced, put the matter another way, in coverage as "based on hearsay, character terms of tactics: "I believe the media assassination and innuendo or guilt by President Nixon issue as an issue is dead tactically ... It association." He said he had been "over- in the press room: would be very difficult for any member enthusiastic" in his comments about the of the administration to criticize the Post. "We have had Post." These gestures came from an adminis- our differences CBS News President Richard Salant tration that for four years had, in the also expressed the view that Watergate view of many newsmen, persisted in a in the past, and would cause the White House to tone calculated effort to destroy their credi- I hope you give down, if not call off, its public attack on bility in the eyes of the public. A be- the media "for some time." But he also leaguered White House, confronted by me hell every is looking back over his shoulder. "It's Democratic majorities in the Senate and time you think difficult to anticipate what the adminis- House, contending nightly with what it tration will do to us at any future time," considered liberal commentators on the I'm wrong. I hope he said. networks and every morning with what it I'm worthy And administration officials offered no considered liberal commentators in the support for the notion that the White nation's leading newspapers, had indeed of your trust." House had undergone a complete change

Broadcasting May 71979 21 it. More frequent news conferences, for of four. NBC research Three out instance, could be taken as a sign of a Broadcast Advertising,. officials estimated last week that 77.5 friendlier -or at least less hostile -rela- million viewers watched President tionship between him and the press corps Nixon's Monday-night (April 30) that the White House staff would recog- Little cigars speech on the Watergate scandal. nize. Mr. which And both Ziegler and Mr. Klein They based their projection, said the President, who has been criti- light up included viewing on all three TV cized for the infrequency of his meetings networks, on Nielsen overnight rat- with reporters, will hold more news con- in the House ings for New York and Los Ange- ferences in the future than in the past. les. In New York the 9-9:30 period Cook has his bill sent over again; drew an 18.7 rating on CBS -TV, 17.1 There is, too, the example of Vice Macdonald introduces his own on NBC-TV and 16.7 on ABC -TV. President Agnew. He had opened the Their combined shares totaled 75 %, Nixon administration's attack on the Legislation to ban broadcast advertising indicating a fourth of the homes media on Nov. 13, 1969, with a of little cigars moved to the forefront using TV were tuned to other sta- speech in Des Moines, Iowa, in which he on Capitol Hill last week. The Senate tions. In Los Angeles NBC -TV had a impugned the objectivity and fairness passed such a bill at the request of Sena- 19.9 rating, ABC-TV 14.9 and CBS- with which the networks exercise what he tor Marlow Cook (R -Ky.), and Repre- TV 11.7, with shares totaling 72 %. said was their inordinate opinion- molding sentative Torbert H. Macdonald (D- The 77.5 million viewers estimated power, and talked of "a tiny and Mass.) introduced an identical measure for the Watergate speech compared closed fraternity of privileged men [net- and promised that his House Communi- work elected by no and with about 75 million for Mr. Nixon's newsmen], one, cations Subcommittee will soon hold a March 29 (9 -9:20 p.m. NYT) address enjoying a monopoly sanctioned and li- hearing on it. on the imposition of ceilings on meat censed by government" (BROADCASTING, Senator Cook had indicated two weeks Nov. 17, prices, and with 85 million for his 1969). ago that he would ask for passage of the Jan. 23 (10 -10:10 p.m.) announce- In recent months, the Vice President measure (BROADCASTING, April 30). ment of the Vietnam truce. has been taking a more conciliatory atti- tude toward the media, suggesting that The Senate bill, S. 1165, originally sponsored by Frank Moss (D- was of heart. There was considerable support, both the administration and the media Utah), approved by the Senate April 10, but Sen- in their comments, for a vigorous free have been guilty of errors in their dis- pute and suggesting that the two sides ator Cook used a parliamentary tactic to press, but much advice, too, about not stall the in too much into what the Presi- cooperate in an effort to resolve their bill the Senate in order to reading give Consolidated Cigar Corp. more time dent and Ron Ziegler had said. differences (BROADCASTING, April 16). House He expressed that view again last week to change its mind about proceeding White Communications Direc- with a planned national TV campaign tor Herbert Klein, one of the few admin- in a speech to the Maryland Press Club, for its Dutch Treats little cigars (BROAD- istration figures who has consistently at- in Baltimore. And although he expressly CASTING, April 16). tempted to maintain friendly relations did not apologize for his earlier criti- with the news media, viewed the Presi- cisms of the media, he conceded they Senate Commerce Committee Chair- dent's remarks concerning the press pri- "could have been stated less abrasively." man Warren Magnuson (D-Wash.) and marily as "exemplifying a willingness to Marsh Thompson, the Vice Presi- Senator Cook had earlier persuaded R. J. admit error." And while he viewed the dent's current news secretary, said the Reynolds and P. Lorillard to drop broad- remarks, also, as a step in the direction President's remarks last week have only cast advertising for their little-cigar prod- of building closer relations with the encouraged the Vice President to pursue ucts- Winchester and Omega, respective- media, he said it was going "too far" to his new course. "Our attitude has been ly (BROADCASTING, Feb. 19). Subse- suggest that a new era was dawning in that a lot of things had to be called to quently all other little-cigar makers ex- those relations. the public's attention. That's been done. cept Consolidated also agreed not to ad- White House aide Patrick Buchanan, Now we have to work together, maybe vertise on TV and radio. who is considered to be one of the most set new ground rules." He could not be Senator Cook orchestrated the agree- conservative members of the President's more specific on that point. But the low- ment. It was learned that the senator entourage as well as one of the most loyal ering of the Vice President's voice seemed wanted to head off legislation that he to the President and, as such, one of the a clear enough message in itself. thought could be more stringent than most antagonistic toward the media, Against that background, a speech de- banning little cigars from the air. would not "speculate" on the meaning of livered shortly after noon, on Monday, Consolidated's refusal to agree to the the President's remarks. "The words will to the National Press Club, in Washing- advertising embargo was responsible for have to speak for themselves." ton, seemed somewhat dated 24 hours the Senate Commerce Committee ap- Others in the administration say it is later. It was delivered by the president proving S. 1165 on April 13. The meas- too much to expect Mr. Buchanan to of the American Bar Association, Robert ure was then routinely approved. change his attitude toward the media. W. Meserve, and supported the view that But Senator Cook, still hoping Consoli- "Pat is going to feel the same way about the news media's freedoms are being dated President E. W. Kelley would the media today as he did a month ago," threatened by some in government. He change his mind, moved for reconsidera- said one official who knows him. expressed special concern over "the dis- tion of the bill -a maneuver that stalled The same official also pointed out that turbing attitude of some politicians to- the bill until the Senate decided to vote policies affecting the media are not likely ward the broadcasting industry," where on the motion for reconsideration. to be altered. Clay T. Whitehead, director the presence of federal -licensing authority Finally, by unanimous consent last of the Office of Telecommunications makes licensees and their news personnel Monday (April 30), the Senate passed Policy, is not about to change his view sensitive to the possibility of govern- Senator Cook's motion for reconsidera- that too much power is concentrated in mental or political reprisal. tion. (Technically, that opened the bill up the networks and that station affiliates But even if the speech seemed less for debate and amendments.) It then im- should assume more responsibility for timely after the President's remarks than mediately passed the bill without amend- the programing they present. (OTP of- it did when delivered, the point of the ments and sent it to the House, where ficials say Mr. Whitehead's concern with talk remains reassuring. Those who attack it was referred to the Commerce Com- localism is not rooted in an antimedia the media "for their own purposes," Mr. mittee. or antinetwork bias.) Meserve said, "will not succeed in repeal- The Macdonald bill (H.R. 7482) was But if policies are not changing, it is ing the First Amendment" because the introduced last Thursday (May 3) -re- possible that attitudes will. White House courts will not let them. Indeed, said Mr. portedly because the congressman wanted officials close to the President say his Meserve, who spoke on the eve of Law to assure that the communications unit hand is on the ratchet controlling tension Day, that is "one of the messages" of the would have jurisdiction over it. (The between the media and the administra- celebration of that day -"the indispensa- Public Health and Environment Sub- tion; it is his choice to ease it or increase bility of an independent judiciary." committee and the Commerce and Fi-

Broadcasting May 71973 22 nance Subcommittee could also legiti- agency. Hal Asher said: "Television mately claim jurisdiction over the Senate - TVB wasn't the only reason [for C&R's growth] passed little-cigar bill.) It's understood session but it was a major factor. C&R Clothier that, by introducing a separate House invests 98% of its advertising budget in bill, Mr. Macdonald was virtually guaran- exudes sweet television because it's the best way to teed that it would fall under his sub - smell of success make people aware of them, what they committee's jurisdiction. sell and stand for." "It seems obvious that the intention of Bureau offers upbeat report Mr. McGoldrick said these examples Congress in enacting the Public Health on retailer use of television, of retail television advertising show that Cigarette Smoking Act [which banned supplemented by case histories "commercials can be low -cost without cigarette advertising from the air] was of satisfied sponsors being cheap. High quality commercials to stop glamourizing smoking for young can cost less if they do more. Once people," said Mr. Macdonald in a state- TV success stories and how- to -do -it ad- you've created the commercial, you've ment last week. "The difference between vice were offered in a steady stream at done the hardest part. Now the more you one roll of tobacco and another is so the second annual retail TV commercials run that commercial, the less of our TV slight as to be almost invisible. To be workshop, conducted in New York by budget it will cost." consistent, I feel the law should apply to the Television Bureau of Advertising last Carl (Ding) Koehler, vice president brown rolls of tobacco just as much as Tuesday and Wednesday (May 1 -2). and creative director of Sawdon & Bess to white. Hopefully our young people Some 170 retailers and agency people advertising agency, advised retailers to won't be seduced into taking up smoking attended. "sell your catalogue of items and prices by seeing on TV and hearing on radio Harvey Spiegel, senior vice president in newspapers ... It's for clipping and how romantic it all is." of sales and marketing at TVB, reviewed perusing and comparing." He reminded Mr. Macdonald charged that "makers the growth of local television's top -20 the audience that "consumers have a tre- of certain so- called cigarillos, which are advertiser categories in 1972, when spend- mendous choice. They can buy what identical to brown cigarettes," have taken ing was increased 19% over 1971. De- you're selling in lots of places for com- advantage of a loophole in the law ban- partment and discount stores remained parable prices. Yet you still let the item ning broadcast cigarette advertising. "This the number -one local category with the speak for your stores ... find something callous disregard of the intention and number of commercials scheduled in an about your store that's of interest to him, spirit of the congressional act of 1969 average week rising to 11,681 (from not just to you, and sell it to him [the must be stopped," he declared. Congres- 10,438 in 1971), an increase of 12 %. consumer] persuasively." sional action is necessary, he said, be- Auto and truck dealers, in second place, Mr. Koehler showed commercials for cause voluntary agreements against using registered a 22% increase, followed by Kinney Shoes and Woolworth's, S&B TV and radio "have been shunned by restaurants and drive -ins, up 19 %. In clients, and for Pathmark supermarkets certain of these manufacturers." fourth and fifth places were food stores to illustrate the concepts of store person- Mr. Macdonald added that the sub- and supermarkets, up 30% and furniture ality and merchandise image. He stressed committee plans an early hearing on the stores, up 43 %. All figures are based on that item advertising should always be bill and said he felt confident that there Broadcast Advertising Reports data. done within the context of the store's would be little opposition to it from the Thomas McGoldrick, director of retail over-all image. Mr. Koehler suggested cigarette industry. sales at TVB, discussed the TV adver- that retailers "choose items with as much Both Senate and House bills amend tising programs of 13 leading retailers in broad consumer appeal as possible. the law banning broadcast advertising of the top-10 local categories. Twelve of the Choose items that should be demon- cigarettes to include little cigars. retailers spent 50% or more of their total strated, glamorized, explored ... If you advertising budgets in TV and all but have a multi -item spot, group them in three kept their production costs at 10% reasonable merchandise categories . . . Bristol -Myers lets Avco or less of their total TV budgets. One ex- If it won't group as merchandise depart- ample given was C&R Clothiers in Los ments, group them as a life -style concept, handle the nitty -gritty Angeles. In the two years it has been or surround your merchandise with a pro- using two -Myers and Avco Broadcasting will television, C &R has grown from motion handle." Above all, Mr. Koehler Bristol to begin a one -year test of a new buying 20 stores. It began with an average of said, "try being less concerned with sell- arrangement that will run on "good faith." 19 commericals weekly; now the average ing things and more concerned with sell- is between 120 and 150. Asher Gould ing to buy them in." Beginning Oct. 1, Bristol -Myers will sub- the place Los Angeles, is vice in mit monthly buy requests for each of its Advertisting, C &R's Stephen Thorpe, president products to be advertised with desired weights and time periods to be used on the four Avco stations participating in the test. Avco will place the spots with- out submitting further information to Bristol- Myers. Avco's monthly bill to Bristol -Myers will include only the prod- uct and the total dollar amount. John Murphy, Avco Broadcasting pres- ident, said: "The elimination of the vast amount of paper work brings about sig- nificant expense savings." Participating Avco TV stations are: wr.wT Cincinnati, WLWC Columbus, WLWD Dayton and WLWI Indianapolis. As part of the plan, Bristol -Myers will commit 10% of its total annual budget in these markets to special local programs Avco stations will produce. Mr. Murphy anticipates six to eight such programs in each market will be involved. Marvin Koslow, vice president marketing services of Bristol- Myers, said: "It's a common- sense approach to the client /station rela- Shop talk. Pete Cash (I) TVB president, chats with Terry McDonald (c) VP -sales pro- tionship and within an atmosphere of motion, Cain -Sloan Department Stores, Nashville and Peg Van Amburgh, advertising mutual trust and good faith." manager, Cherry & Webb, East Providence, R.I., at the TVB retail workshop.

Broadcasting May 7 1973 23 then University of California law- school BAR reports television- network sales as of April 15 students; they have since graduated.) And NBC $209,137,200 (34.6 %), CBS $208,342,100 (34.5 %), ABC $186,242,500 (30.9 %) the commission rejected the arguments. Total Total However, the case is now on appeal in minutes dollars in week week the U.S. Court of Appeals Washington. ended ended 1973 total 1973 total 1972 total The commission last week cited the Day parts April 15 April 15 minutes dollars dollars earlier ruling, in March 1971, which it Monday- Friday affirmed last March, in rejecting the peti- Sign -on -10 a.m. 82 $ 516,500 1,051 $ 6,847,900 $ 6,422,600 tions seeking denial of the three San Monday- Friday Francisco stations. The commission said 10 a.m. -6 p.m. 1,013 8,582,400 14,639 125,900,300 102,670,500 it had already ruled that the stations in- Saturday -Sunday volved had "acted reasonably and in good Sign -on -6 p.m. 337 4,297,400 4,281 62,744,400 65,989,200 faith" in determining that the commer- Monday- Saturday cials did not raise a fairness issue. 6 p.m. -7:30 p.m. 96 1,922,900 1,403 31,260,000 27,637,300 It also found no basis for imposing Sunday sanctions on the ground of deceptive ad- 6 p.m. -7:30 p.m. 12 202,700 230 6,301,200 5,293,600 vertising. The Federal Trade Commission Monday- Sunday has filed a complaint against the com- 7:30 p.m. -11 p.m. 399 21,282,300 5,883 337,216,200 296,138,100 mercials involved, but has not yet ruled Monday- Sunday on whether they were in fact false or 11 p.m.- Sign -off 164 2,259,900 2,239 33,451,800 25,619,600 deceptive. Furthermore, the commission Total 2,103 $39,064,100 29,726 $603,721,800 $529,770,900 said, the five stations had met its re- quirements for exercising care in accept- 'Source: Broadcast Advertisers Reports network-TV dollar revenues estimates. ing ads subject to FTC complaint in that they charge of sales promotion for The Hecht had either required documentation of the advertisers' claims or made changes Co. department stores in the Baltimore - Neckritz loses again Washington in the content of the commercials. area, told how, by adding The commission TV to its media mix for a Christmas Maneuver for fairness ruling fails acted on a 6 -to -1 vote, as FCC upholds station renewals with Commissioner Nicholas Johnson the men's -department campaign, Hecht in- lone dissenter. creased sales by over 35 %. The three - week campaign was called "Christmas Alan F. Neckritz has been turned down with Love from The Hecht Company." by the FCC in another effort by him to Stores ran an average of 30 messages secure a ruling that Chevron F-310 com- Back -pay raises get by daily in prime time. This included full mercials raise a fairness-doctrine issue. Retroactive increases in rates covered by sponsorship of three nighttime movies This time, his vehicle was a petition to the new three -year television- commercials and a Sammy Davis Jr. special created deny the renewal applications for three contract, negotiated by the Screen Actors for The Hecht Co. Mr. Thorpe said: "six San Francisco stations that had carried Guild and the American Federation of May Co. [parent organization] stores the commercials- xptx -Tv, I(RON-TV and Television and Radio Artists with the have banded together to do a similar xoo-TV. The petitions were filed against American Association of Advertising campaign on a syndicated basis for renewals due on Dec. I, 1971. Agencies and the Association of Nation- Father's Day." He said the stations had failed to apply al Advertisers, have been approved by Fred Bliesner, national retail sales the fairness doctrine to product commer- the Cost of Living Council. The new promotion and ad manager for Mont- cials raising ecological issues. He also said rates have been in effect since Jan. 10, gomery Ward, received TVB's Gold the commercials -which asserted use of but were retroactive to Nov. 6, 1972. Screen award for the company's use of the product helps reduce air pollution - The Cost of Living Council approval television. Ward's advertises in 86 TV were deceptive and that the stations had covered the retroactive period. Phase II markets using 241 stations. failed to take all reasonable precautions wage controls ended on Jan. 10. The Zal Venet, president of Venet Adver- to guard the public from the allegedly de- new contract was ratified earlier this year tising, New York, discussed his agency's ceptive advertising. (BROADCASTING, Feb. 5). campaign for Pathmark supermarkets. Mr. Neckritz made similar arguments "Since our story was unique, we used a in a complaint involving Chevron F -310 unique medium -we turned to the tube," that was filed against the three San Fran- NBC new formula: Mr. Zenet said, "Nothing fancy, nothing cisco stations and two in Los Angeles, world -shattering, just an honest story KNBC -Tv and mNXT(TV), a year earlier, in less TV, more radio honestly presented -but with such a ring 1970. (Mr. Neckritz and his co -com- A television advertiser can improve its of truth and such a strong promise that plainant, Lawrence B. Ordower, were campaign's reach and frequency by cut- it brought people in by the droves. We ting back -if it puts the saving into used television in combination with all Birth announcement. A new adver- radio. Nicholas Gordon, sales vice presi- the tested channels. But it was television tising agency has been born in dent of the NBC Radio network, made that added the excitement, that brought New York: Cohen, Pasqualina & the point in a speech prepared for de- the whole package to life, that supplied Lowe. Howard Cohen and Bob Pas - livery to the San Francisco Media Direc- the personal contact we felt we needed." qualina, ex -vice presidents and crea- tors last Thursday (May 3). Frederick Doner, account executive tive group heads at Wells, Rich, He cited a schedule of 10 30- second with W. B. Doner Agency, Detroit, dis- Greene, achieved advertising star- TV announcements costing $240,000. cussed his agency's campaign for Joshua dom for their "Try it, you'll like it" Cutting back to eight TV announcements, Doore furniture warehouse and show- and "I can't believe I ate the whole he said, would save $48,000, which would .rooms. Mr. Doner wrote the musical thing" commercials for Alka Seltzer. buy 85 announcements on NBC Radio's theme, "You've Got an Uncle in The Messrs. Cohen and Pasqualina are News on the Hour over a four -week Furniture Business." After four weeks on chairman and co- chairman of the period. The 10 TV commercials would TV, Mr. Doner said, "on an unaided -re- board, respectively. Burton Lowe is deliver 9I- million women aged 18 and call basis, Joshua Doore got 58% recog- president and chief executive officer over, reaching 45 million an average of nition, three times the level of our near- of the agency. Mr. Lowe's prior ex- twice each, but the eight TV spots would est competitor. Our study showed on the perience Includes nine years in deliver 70 million and the radio campaign basis of recall that 90% remembered our media supervision and product man- almost 80 million, Mr. Gordon said. Thus messages from TV, three times more than agement at Procter & Gamble. Tem- TV and radio together would provide from newspapers. In the last seven porary address: Beekman Towers, 150- million impressions, reaching 47- months, our sales are up 51% and our 49th Street and First Avenue, Phone million women with an average frequen- earnings are up 35 %." (212) 355 -7300. cy of more than three.

Broadcasting May 7 1973 24 Would you cover a trial without going to court? Of course you wouldn't. that are creating public more than 200 newsmen and Yet with America's grow- debate -and making front- newswomen on candid fact- American Forest Institute 1619 Massachusetts Avenue, N.W. 1g concern for the environ- page news. And just as you finding tours of America's Washington, D.C. 20036 :lent, that's exactly where wouldn't cover a court case forests. Some tours last three I'd like to know more about the forest - xlay's forest is: on trial. without going into the court- hours. Some take three days. and about your forest tours. There've been a lot of room, we don't think you can This year we'd like to add hanges in modern forestry- cover the forest without you to the group. So write for Name aid in the modern forest. going into the woods. So more information. Or call langes in industry technol- we'd like to show you what's Jim Plumb at AFI in Wash - Title igy and government policy. happening. ington, (202) 667 -7807. langes in supply and de- In the past two years our It's time you talked to the Company nand and price. Changes forest experts have taken trees. And listened. Address

City American Forest Institute State/Zip 4T alive revolution of the sixties. I think Doyle Dane Bernbach: The trend setter marketing is very important. It's just as bad to have brilliant work poorly pre- of the sixties works to stay that way mised as to have dull work strongly pre- The emphasis on creativity Ally. DDB has quite a few famous names mised. Irrelevant dullness is just as bad and freedom remains at an agency remaining-Bill Bernbach, now chairman as irrelevant brilliance. The truth is you that bills over $100 million of the board and chief executive officer; need both marketing tools and creativity. in the broadcast media Bob Gage, executive vice president and We send our creative people into a creative management supervisor; and Bob client's factories. We want them to find "His agency is the most sought -after in Levenson, executive vice president and out what the message is. You have to advertising and he himself is the indus- creative director. have something to say, to say it better." try's chief fashion-setter. . He has If there is one essential factor in all Currently, Doyle Dane Bernbach is pioneered with such campaigns as those the ingredients that have made DDB saying it for American Airlines ( "To the for Volkswagen (Think small'), Avis tick, it would be the total commit- good life "), Mobil Oil (with arch -fiend ('We're only number 2'), Levy's (`You ment to creative advertising. President Mr. Dirt), Polaroid (with spokesman don't have to be Jewish to love Levy's Joseph Daly expressed that commitment Sir Laurence Olivier), Volkswagen ( "Few real Jewish rye') and Laura Scudder's in his address to shareholders last Feb- things in life work as well as a Volks- ('The noisiest potato chips in the world'). ruary: "I do not intend to belabor you wagen") and Audi ( "It's a lot of car His agency was responsible for the Drey- . concerning DDB's position on crea- for the money "), to name a few. And fus Fund lion prowling Wall Street and tivity. It is not only our middle name, it Avis, which started with DDB ( "We try the Columbian coffee grower's Juan Val- is our first and last name as well. We harder ") and left in 1969 for another dez.... As a result of these and other were founded on this concept -and in agency, returned to DDB in January- campaigns, more and more advertisers another sense, we have founded the con- the product of that reunion will be seen began demanding the DDB look in ad- cept." this summer. In 1972, 60% of DDB's vertising, and more and more agencies At a time when marketing men are domestic billings were with broadcast began attempting to provide it." That seal selling the virtues of positioning and de- media -that's over $116 million. of historical significance was bestowed emphasizing the importance of creativity, What is the Doyle Dane Bernbach on Bill Bernbach and Doyle Dane Bern - Doyle Dane Bernbach has stood firm. approach to advertising? Joe Daly says, bach by the Encyclopaedia Britannica, in Mr. Daly says: "There was a danger of "We start with the premise if it doesn't its 1967 yearbook. a backlash against DDB because people get you involved it won't work-and the Few advertising agencies have had the were hollering against creativity. But involvement is directed toward a sales impact on advertising that Doyle Dane they didn't realize they were criticizing point." Bernbach has. Its alumni have absorbed imitations of the form, not the sub- Many male viewers seem eager to get DDB's approach and gone on to form stance. Bob Levenson once said, `It's involved with DDS's current campaign their own agencies, thereby extending its not the end of the creative revolution - for American Airlines-and it has little influence. They include such illustrious it's the end of the revolting creatives.'" to do with Chet Huntley, American's names as Ron Rosenfeld, Leonard Siro- Mr. Bernbach adds: "I just hope they spokesman. It has everything to do with witz, Mary Wells, George Lois and Carl don't destroy the gains made by the cre- curvaceous Babette Colby, who emerges from Carribbean waters and walks to- ward the camera as Julius LaRosa sings, "To the good life." Walter Carey, vice president and account supervisor for American says, "The reason they love the girl is that she isn't 19 or 20 -she's about 30. People tell me, 'She's a real woman.' " Jack Piccolo, vice president and creative management supervisor /art on the account, says no one working on the commercial had any idea she would be such a hit: "Anyone who ever tells you they anticipated a big hit commercial is fooling you. Your best clue is the guy who brings the sandwiches into the mix- ing room who stops to watch the spot and says, 'That's good: " Marvin Honig, vice president and cre- ative management supervisor /copy on American, explains why he joined the agency (about four years ago): "At the agency where I was, they kept bringing me DDB ads asking me to write a 'DDB - type' ad. Finally, I had so many DDB ads on the walls of my office I decided to work for DDB." Mr. Piccolo recalls: "I almost got out of advertising because I'd worked in a place I didn't like. Here, Big four. Doyle Dane Bernbach product if you don't do great work you only have is seen most often on television selling yourself to blame. The morale is very for such blue -chips as American Airlines high here. It used to be a lot wilder- (above), with its undulant, unavoidable the junior copywriters used to go down message; for Polaroid, with distinguished the halls on skate boards with dart guns. pitchman Sir Lawrence Olivier; for Mobil Now it's quieted down." Oil, with the grimy nemesis of the Internal - That may be so, but Mary Honig combustion engine, Mr. Dirt, and for Volks- points out: "You can still find a basket- wagen, with a take -off on the slow- motion, ball game in someone's office every once run -through- the -field, lovers- embrace type in a while. . . . But it's like we went of ad, only this time between a woman and through adolescence." a newly automatic- transmissioned VW bus. Another Doyle Dane Bernbach crea-

Broadcasting May 7 1973 26 tion that has people involved is the saga of Mr. Dirt versus Mobil, "the detergent gasoline." Joseph Landy, vice president and senior account supervisor, and Walter Guarino, account supervisor, work on the Mobil account, which is almost 100% in broadcast. They've received requests for Mr. Dirt sweatshirts and notices of fan clubs being formed around the coun- try. The campaign bas scored well in viewer awareness and benefit recall, ac- cording to Mr. Landy, who expects Mr. Dirt to have a life expectancy of about three years. Mr. Landy describes DDB as, "a very hip agency, but we're not wild about it -we've been there. It's fun to work here. We give creative as much input as they can bear. They're very unselfiish- DIRT WANTS if an account person has an idea, crea- YOUR ENGINE tive will use it. The account group had said, 'Why don't you put Mr. Dirt in a Mobil men. This DDB oil company account is overseen by Walt Guarino (I), account crop duster ?' Creative took that idea and supervisor, and Joe Landy, senior account supervisor. Their man is In the middle. put him in a World War I biplane." Mr. Guarino has been with DDB almost a year and, he says, "I feel like I've finally gotten back into advertising. You don't have a sense of hierarchy here. You feel more a part of things." Vice Presidents Bob Rees and John Noble, account supervisor and creative management supervisor, respectively, work on the Volkswagen- Porsche -Audi accounts. About 75% of VW's billings are in broadcast media (most of that's in TV). The figure for Audi is 40% in TV. According to Mr. Rees, current VW advertising has changed from the "pure imagery" of the early campaigns ( "when we owned the field ") to "making hard copy points." He says that the compact - AA team. The American Airlines account is run by (l -r) Jack Piccolo, vice president - car market has become "much more creative management supervisor, art; Marvin Honig, vice president-creative supervisor, volatile and capricious. We've had to re- copy, and Walter Carey, vice president- senior account supervisor. act much more quickly. That's why we're into TV more -it has a much more im- mediate impact. For example, with re- peal of the excise tax, TV turned our image around -we ran a tag at the end of our spots saying 'We're under $2,000 again.'" Currently, there are two Volks- wagen campaigns on the air. "Few things in life work as well as a Volkswagen," has testimonial spots by a cowboy who uses his VW to round up cattle, and a traffic reporter who chose the bug to get through traffic when he's not in his heli- copter. There is also a spoof of hair - coloring commercials with the slow- motion, running- through -the -field blonde. In this case, however, she embraces a VW station wagon as the announcer intones: "If you're always loved each other, yet one thing has kept you apart -rejoice. The VW station wagon is Cameras, cars. Jack Dillon (at left) Is vice president- creative management supervisor now available with fully automatic trans- on Polaroid; at right are Bob Rees (I), vice president- account supervisor for Volkswagen, mission." Another spot shows a woman and John Noble, senior vice president and creative management supervisor for VW. driving the station wagon to the top of a steep hill when the light turns red. As came up Joe Daly was there too. I don't paigns, one for the "Square- Shooter" and she waits for the light to turn, the an- feel I'm in a law firm." Mr. Rees says, another for the full line of Polaroid nouncer says, "Last year we gave you "The atmosphere here is a lot of hard cameras. The newest commercials for enough power to get up the hill. This work and a lot of fun. We feel a com- Square -Shooter began airing in network year we give you automatic transmission mercial is an intrusion. No one says prime time last March. Various mood to get over the hill." The light turns green 'Let's go home and watch the seven vignettes are around the theme "The best and, sure enough, the clutchless VW o'clock commercial,' so we try to make minute of the day from Polaroid." The crests the hill and rides off. it entertaining as a kind of reward for latest full -line spot airs this month and Mr. Noble describes DDB as "very watching." features a harried Gene Klaven as a loose. We called Bill [Bernbach] up five Polaroid does most of its advertising photo dealer who tries demonstrating the minutes before for a meeting. When we on television. It has two main cam- different Polaroid cameras to a customer

Broadcasting May 71973 27 Media FCC issues its new rules for program reporting The emphasis is on discovering and serving community needs; new forms await OMB clearance Chiefs. At left is Bill Bernbach, chairman and chief executive of Doyle Dane Bernbach, (I), president the agency, Bob Levenson, executive vice at right are Joseph Daly of and The FCC's new license -renewal proce- president and creative director. dures designed to promote closer dia- logues between stations and their com- deny me a on the phone. Sir Laurence Olivier dem- son: "No one would ever dare munities became a reality last week, two onstrates the new SX -70 Land camera in chance to show that something creative years after work on the project began commercials running only in Florida is the Doyle Dane Bernbach way." and six weeks after work was reported until June. Production has been unable as all but complete (BROADCASTING, to keep up with the volume of orders III111111*, March 19). coming in for the new camera. Lloyd Ad abuses charged Well, almost a reality. The effective Highbloom, vice president and account date of the new rules depends on clear- supervisor for Polaroid, says Doyle Dane Philadelphia agency head urges ance by the Office of Management and is big merry -go- round. Bernbach "one less clutter, more commercials Budget of a new program- reporting sec- What's always amazing about this place with 'woman identification' tion of the license- renewal form and of is something good is always coming up- an annual program- reporting form pro- every week. It's like catching the brass "The most abused and dishonest phrase vided for in the renewal -procedures pack- ring every time around." Jack Dillon, we hear nightly on television is: We age. vice president and creative management pause for station identification," accord- The vote to adopt the new procedures supervisor on Polaroid, says "Coming ing to Thelma Gray, president of T. Gray was unanimous. But despite the effort here from another agency was like get- Associates. Speaking before the Philadel- made within the commission to resolve ting out of the army. It was quite a sur- phia chapter of American Women in all differences and to satisfy all doubts, prise to me to find the competition down Radio and Television, the agency head five commissioners chose to concur in the hall -not across town. I was scared related that pause to commercial abuses the result. Chairman Dean Burch and stiff; here were all these kid geniuses that she said were a disservice both to the Commissioner Benjamin L. Hooks were running around-I'd come from a place public and to advertising. the only members voting for the docu- where I was the kid and here, at 37, 1 "A look at the 'gang commercials' is ment without reservation. was the old man. Another thing that's enough to warn us that our message must The new rules track virtually word for common here, that I don't think is com- be lost in a welter of tasteless superla- word the proposals under discussion in mon at other agencies, is enthusiasm. In tives," she said, referring to the practice March in most cases. But the intervening other places it's considered unprofes- of jamming multiple commercials into time has been used to settle some differ- sional to get excited over an ad -here one time slot. ences among the commissioners -the it's just the opposite." Mrs. Gray also expressed dissatisfac- most controversial dealing with a ques- To get enthusiastic, talented creative tion with commercials that place men in tion in the renewal form on whether net- people, Doyle Dane Bernbach spends an positions of authority, telling women how work applicants have pre -empted network extraordinary proportion of its budget on to perform household chores, or instruct- news and public- affairs programs. The their salaries. Bob Levenson points out ing women on which products to pur- question as approved is a compromise, that DDB employs 110 people in its chase. Not only is better product identi- asking whether the applicant carried such creative department while Wells, Rich, fication needed in advertising, but better programs "regularly" (that is, more than Greene has about 35: "We have a depth "women identification," she said. 50% of those offered), but not what that nobody else has -and we pay the programs he used to replace those that price for it. And I think they're a happy were pre -empted, as had originally been lot. The only unhappiness is that they AAF ready for New Orleans proposed. Some commissioners felt the don't have enough to do. In the last year question, even as amended, can be read I've been taking that into account more The President's Committee on Mental as commission pressure on affiliates to and more. Maybe we don't need all these Retardation will present awards at the carry all network news and public- affairs people because I know people are hap- American Advertising Federation conven- programs. piest working at 120% capacity. It would tion in New Orleans for the best radio In resolving another disputed point, the be easier for me to say to a guy, 'We're and television spots written to promote commission decided to ask only for typi- going to cut your salary in half,' than public acceptance of mentally retarded cal and illustrative programs -and not to say 'We're taking you off an account.' " persons. every program -that television broad- Mr. Levenson prizes creativity and en- The five -day convention (May 12 -16), casters carried to meet what they have thusiasm: "We encourage our creative to be held at the Fairmont Roosevelt determined to be the "significant prob- people to use a lot of paper. I like them hotel, will also feature a keynote address lems and needs of the service area" to come running in with, 'Hey, look by AAF Chairman Barton A. Cummings; (which could include problems national what I did!' '" The atmosphere at Doyle a hall -of -fame luncheon at which John and international in scope). The lists of Bane Bernbach is a mixture of infor- P. Cunningham, honorary chairman of problems (no more than 10) and pro- mality, fun and a sense of intense per- Cunningitem & Walsh Inc., New York, grams carried to meet them are to be pre- sonal pressure to produce creative ad- and the late Bernard C. Duffy, former pared annually and retained in each sta- vertising. As Jack Dillon put it, "I'd president of BBDO, New York, will be tion's public files, but not submitted to rather be late with an ad than come in installed; a speech by Representative the commission until the station files its with an ordinary idea." Perhaps the last Lindy Boggs (D -La.), and an address by renewal application. word should be reserved for Bob Leven- AAF President Howard H. Bell. The commission also decided to re-

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In Alaska and Hawaii, call collect 609- 424 -5353. ftt!nep Al: rre, c 1973 by Shulman Air Freight, Inc. quire radio stations to retain "comments be helpful to members of the public, in William Dalton, vice president and gen- and suggestions" for three years but with- providing more information on stations' eral manager of WASH(FM) Washington, out imposing an obligation to categorize programing during the license period, as the ascertainment committee last year in- them. The commission's re- regulation task well as to the commission itself; it could terviewed more than 350 people over a force will review the requirement in a develop from the statistics information on six -week period as to the major problems year to determine whether it should be industry trends and data that would be of the community and because this pro- retained or modified. The new rules re- applicable to specific areas of inquiry and cedure worked so successfully, it has be- quire television licensees not only to re- policy. come the cornerstone of the newly in- tain such material for three years but to The new program -reporting section of corporated industry organization. separate them into two files- "program- the television license- renewal form con- "What we hope to accomplish here, in ing" and "nonprograming." tains 15 questions, about half the number addition to benefiting the welfare of the The requirement of a "comments and in the present form. But some of the broadcasting community," Mr. Dalton suggestions" file is part of the general questions are new. Questions on past and explained, "is to hold a continuing ascer- approach the new rules take to the ques- proposed commercial practices request a tainment of community problems through tion of promoting closer station- commu- break -out of information on prime time meetings with major community leaders nity relations. So is the requirement for an as well as data on an over -all basis. (For who cannot sit down individually with annual listing of community needs and instance, one question asks the number 34 broadcast stations." the illustrative programs carried to meet of prime-time hours in the composite Beyond the ascertainment objective, the them. Community residents will be invited week in which a licensee devoted up to new organization also will devote its ef- to inspect these materials and to comment eight minutes of commercial matter, be- forts to minority problems and needs and on them. tween eight and 12 minutes, between 12 to maintaining a strong government The aim of promoting closer relations and 16 minutes and over 16 minutes.) I iaison. is to head off station -community disputes The form also asks detailed information The Washington Area Broadcasters As- before they reach the point of a petition on public-service announcements-how sociation includes among its membership to deny license renewals. These petitions many were carried, the number involving 30 radio stations and four Washington have reached staggering proportions: In local organizations and the number aired TV stations- WDCA-Tv, WMAL -TV, WRC- the year ending June 30, 1972, 68 were between 8 a.m. and 11 p.m. TV and wrro(rv). The Post -Newsweek filed against 108 stations. Last week alone, One other new question reflects the stations, WTOP- AM -TV, are not members. seven petitions were filed against 27 sta- commission's new -found interest in chil- In all, the organization has attracted 34 tions in Mississippi and Louisiana (see dren's programing. It asks for a descrip- of the 39 broadcast stations eligible to page 33). tion of programs carried that were pri- join, with membership limited to broad- Other principal provisions in the new marily directed to children 12 years old casters licensed to Montgomery and rules require: and younger. Prince Georges counties in Maryland; Radio and television stations to One new aspect of the form indicates Fairfax and Arlington counties and the broadcast announcements every 15 days the commission's growing concern over cities of Falls Church, Fairfax and Alex- throughout their license period describing the flood of paper that is increasingly andria, in Virginia; and the District of their public- service obligations and in- associated with license- renewal applica- Columbia. viting comments and suggestions. During tions. A note instructs licensees to limit In addition to Mr. Dalton, who is the five months preceding the deadline exhibits to two pages. An exception is serving a one -year term as chairman, for filing petitions to deny and competing made for exhibits submitted in response other officers of the organization are applications, the announcements will note to questions as to whether the licensee William Sanders, vice president and gen- that the application is to be -or has been believes answers to other questions ade- eral manager of WWDC -AM -FM Washing- -filed, that the public may inspect a quately reflect or explain his program- ton, vice chairman, and Klee Dobra, gen- copy and submit comments to the com- ing -and then the limit is five pages. eral manager, WMOD(FM) Washington, mission. However, the commission will permit secretary- treasurer. Television as well as radio licensees licensees-at their option -to supplement to ascertain community needs in accord- the information supplied the commission ance with the guidelines laid down in the with material placed in their public file. Kaiser about ready commission's primer on the subject. How- Commission officials say the new rules ever, television licensees will not be re- are compatible with most of the license - for radio swan song quired to file their reports with the com- renewal bills pending before Congress. mission; rather, Cambridge AM being sold they will certify to the One notable exception is the Nixon ad- to Family Stations commission that they have followed the ministration's bill, which contains provi- commission's guidelines in conducting sions that would conflict with requests for Kaiser Broadcasting their surveys, and will Corp., Oakland, place in their pub- annual reports on specific kinds of pro- Calif., took a major step toward its exit lic files all material connected with the graming. surveys. from radio- station ownership last week The commission has not completed its when it signed an agreement to sell its All licensees to file renewal applica- work in the license-renewal field. A form wcAS(AM) Cambridge, Mass., to group tions four months in advance of the date for radio -shorter and simpler than the broadcaster Family Stations Inc., subject on which their licenses expire; the pres- present one -is at least the goal. The to FCC approval. Price was $300,000. ent deadline is three months ahead of ex- drafting job will be the responsibility of Kaiser, which had previously an- piration. The deadline for competing ap- the commission's re- regulation task force. nounced that it was plications concentrating its and petitions to deny will re- broadcast interests in the development of main one month prior to the renewal a date. chain of major- market independent D.C. area broadcasters UHF stations, is awaiting FCC approval The one -page annual report on pro- form association on its $1.4- million sale of KFoo(FM) San graming that television broadcasters will Francisco to General Electric Broadcast- file with the commission will state the Organization's purpose is ongoing ing. The transaction is being delayed at amount of time -both in minutes and ascertainment of community problems the commission due to a citizen objection percentages of total broadcast time -that to the proposed new ownership. General they devoted to news, public affairs and As an outgrowth of a self -styled "Com- Electric earlier purchased Kaiser's W.7113- "other" programing (exclusive of enter- mittee for Community Ascertainment" (FM) Boston for $3.6 million. FCC ap- tainment and sports) during the year. which helped the stations prepare for proval is expected shortly on Kaiser's The information will be required on a their license -renewal period last year, 34 proposed merger with Field Communica- composite -week basis, in terms of total AM, FM and TV stations licensed to the tions Corp., licensee of WFLD -TV Chicago. weekly time and total prime time, as well greater metropolitan District of Columbia The deal would give Kaiser a four -fifths as of "all programs" and "local pro- area have formed the Washington Area interest, and Field a one -fifth share in a grams" only. Broadcasters Association Inc. new firm that would include WFLD -TV and The commission feels the statistics will According to the group's chairman, five of Kaiser's six UHF stations -KSHK-

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Th Call me collect (212)582 -6666. TELEVISION NEWS INC. TV San Francisco, WKHG -TV Boston, ington, and WTCR(AM) - WVQR(FM) Properties Inc., owner of real estate in WKBD -TV Detroit, WKBF -TV Cleveland and Huntington, W. Va.- Ashland, Ky. It also the downtown area of Seattle, from King WKBS -Tv Burlington, N.J. Kaiser's sixth awaits FCC approval of its purchase of Broadcasting. Consideration was relin- UHF, Kßsc -Tv Corona, Calif., is being WHFI(FM) Birmingham, Mich. quishment to King Broadcasting of his sold to a group intending to transform 23.6% stock holding (his portion of the the station into a pay -TV facility. Bullitt family ownership of broadcasting The Family group is controlled by Taft selling WNEP(TV) company). The value of the stock was Harold Camping, Scott Smith and Rich- not disclosed. As part of the transaction, ard Van Dyck. The Oakland -based firm Group station owner Taft Broadcasting .Harbor Properties also acquired owner- Operates KEAR (FM ) San Francisco, KEBR- Co. reported last week that it has reach- ship of two Western Washington cable (FM) Sacramento and KECR(FM) El Ca- ed an agreement to sell WNEP (Tv) (ch. properties (in Montesano and in Long- jon, all California; wFSI(FM) Annapolis, 16, ABC) Scranton /Wilkes- Barre, Pa., view). King Broadcasting continues to Md., and WKDN -FM Camden and WFME- to a group headed by Thomas P. Shel- own other cable systems in California, (FM) Newark, both New Jersey. burne, the station's general manager. Oregon and Washington. Its radio -TV WCAS is a daytimer on 740 khz with Subject to FCC approval, Mr. Shelburne holdings include KING- AM -FM -TV Seattle; w. 250 Broker: Larson -Walker Inc. and his associates will pay $3.9 million KGW- AM -TV, KINK(FM) Portland, Ore., cash, Taft said. and KREM- AM -FM -TV Spokane, Wash. Taft is the licensee of WBRC -Tv Bir- Michigan daytimer mingham, Ala.; WDAF- AM -FM -TV Kansas City, MO.; WGR- AM -FM -TV Buffalo, N.Y.; Changing Hands goes for $2.3 million WKRC- AM -FM -TV and WKRQ(FM) Cincin- Announced nati, and WTAF -TV Philadelphia. Greater Media seeks 10th outlet WNEP is the surviving entity in a Following sales of broadcast stations were 1958 merger WARM -TV reported last week, subject to FCC ap- The FCC has approved the purchase by of Scranton and WILK -TV proval: New Brunswick, N.J.-based Greater Wilkes Barre. Taft acquired the station in 1964 as WNEP(TV) Scranton / Wilkes- Barre, Media Inc. of WQTE(AM) Monroe, Mich. part of a major transaction with Transcontinent TV Pa.: Sold by Taft Broadcasting Co. to The $2.3- million price is the largest ever Corp. which it WDAF WGR for a daytime AM. also brought the and Thomas P. Shelburne and others for $3.9 stations. Mr. WQTE, which is being sold by Richard Shelburne has been at the million (see this page). E. Jones and members of his family, Scranton facility since its inception in WcAS(AM) Cambridge, Mass.: Sold by operates with a power of only 500 w. Its January 1953. Kaiser Broadcasting Co. to Family Sta- 560 khz regional frequency, however, WNEP operates with 1,410 kw visual, tions Inc. for $300,000 (see page 30). 141.6 kw aural and an antenna 1,219 enables it to put a signal out over an area Approved including Detroit. feet above average terrain. Greater Media is principally owned by Following transfers of station ownership Peter A. Bordes and Joseph L. Rosenmil- have been approved by FCC (for other see 1er Jr. The firm is the licensee of WCTC- Stimson Bullitt switches FCC activities "For The Record," (AM) - WQMR(FM) New Brunswick; Stimson Bullitt, former president of King page 69): WGSM(AM) - WCTO(FM) Huntington - Broadcasting Co. (1961 -71), has ac- KTAC -AM -FM Tacoma, Wash.: Sold by Smithtown, N.Y.; WGAY-AM -FM Wash- quired principal ownership of Harbor Radio 850 Corp. to Entertainment Com- munications Inc. for $1.5 million. Buyer owns KLEF(AM) Houston, WAYL(AM) Minneapolis, KBRG (AM) San Francisco FEATURED BY and has purchased interest in KBSA(TV) Guasti, Calif., subject to FCC approval. AMERICA'S OUTSTANDING Principals of ECI are Joseph M. Field, Philadelphia attorney, and Herbert Kean MEDIA BROKER and Joseph F. Uricchio, both physicians in that city. KTAC is full time on 850 khz with 10 kw, directional at night. KTAC -FM operates on 103.9 mhz with 950 w and antenna 490 feet above average terrain. WQTE(AM) Monroe, Mich.: Sold by MIDWEST AM Richard E. Jones and others to Greater Media Inc. for $2.3 million (see this page). WWQs(FM) Orlando, Fla.: Sold by $375,000 American Home Stations Inc. to Roun- saville of Tampa Inc. for $500,000. In approving sale, commission noted that several local residents had objected to Profitable, well established, non -directional daytimer buyer's plan to change WwQs's format in market over 200,000. Combination operation with from religious to contemporary. It said AHS had experienced continued finan- real estate included. Good terms available for a quali- cial difficulty with present format and fied buyer. noted that seller will retain WVCF Wind- ermere (Orlando), Fla., which will re- main completely religious oriented. R. W. Rounsaville is chairman and prin- cipal owner of buyer, which owns wcna- &COMPANY,INC. (AM) Cincinnati; wvoL(AM) Berry Hill, BLACKBURN Tenn.; WYLD(AM) New Orleans, and RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS WDAE -AM-FM Tampa, wiui(AM) Miami and winw(AM) Winter Park, all Florida. WASHINGTON. D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 WWQS operates on 105.1 mhz with 90 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. kw and antenna 350 feet above average 1725 K Street. N.W. (312) 346 -6460 Road. N.E. (213) 274 -8151 terrain. (202) 331 -9270 (404) 873.5626 73.26 / Lions in the public he serves," it said. ment procedure -and that those few were Blacks are Hattiesburg's population is 30% black, not informed as to the purpose of the back the grouped noted. Yet, wxxx contacted survey. against Miss., only three black citizens in its ascertain- The same charges prevailed in a chal- ment survey and employs no members lenge to the renewal of wswG(FM) La. stations of that race on a staff of 16. Greenwood where, according to the Challengers to the renewal of WABG- Greenwood Communications Coalition, This time renewal challenges AM -TV in Greenwood, Miss., where blacks only one of 10 employes is black. The seek to impose new responsibility make up a 60% majority of the popula- group charged that wswG carries on no on radio and television stations: tion, claimed that those stations have active minority -recruitment process, pre- to upgrade community conditions "acted as if the black community is non- sents no public- affairs programing re- existent." None of the station's programs flective of black problems, and editorial- The third -party movement in license -re- concentrate on blacks or their problems. izes infrequently, and never on issues newal proceedings returned last week to said the petitioners, a coalition of 22 pertinent to the black community. the region where, in essence, it began groups and individuals. They said WABG- Settlement agreements with a minority seven years ago-the Deep South. It was AM-TV have only one black employe on a coalition prevented the filing of challenges at the urging of minority activists in Jack- staff of 24, and claimed that only a "few" against the three network -affiliated televi- son, Miss., that Washington's U.S. Court blacks were interviewed in the ascertain- sion stations in New Orleans (see next of Appeals rendered its historic 1966 de- cision that citizen groups had standing to challenge the renewal of WLBT(TV) Jackson -an edict that started an out- pouring of petitions to deny around the country. And it can be seen in the plead- ings directed at stations in Mississippi SOUTH- and Louisiana last week -collectively urging that the renewal applications of 27 stations be dismissed -that hostilities EAST have not abated. Racial relations were the key issue in last week's round of petitions to deny, as Class C, FM in they had been in 1966. But there is a TV new element involved. Said one of the top 50 market. petitioners: "Many blacks are without jobs and are frustrated." Offered another: Small market "The black section of town has many Now billing homes which have no plumbing and in excess of VHF. houses which offer little or no protection from the natural elements." It was ob- $200,000 /yr. Net affiliation. vious that the challengers believe that a broadcasters should do something to com- bat those problems. Superior signal Priced at According to the three organizations insures future 3 times gross. that challenged the renewal of wTwv -Tv Tupelo, Miss., that city in recent years growth. has become enmeshed in poverty and $3,250,000 pollution that seem to have had a pri- mary effect only on the area's 24% black Price: population. Yet, claimed the petitioners (the Mississippi Pollution and Consumer $800,000 Protection Foundation and the Lee coun- ty chapters of the National Association for the Advancement of Colored People and the National Council of Negro Women), wTwv-TV has failed to deal with any of the crucial issues facing blacks in its programing. The groups claimed that only one of the 14 public- Call C. L. "Lud" Richards, affairs programs the station broadcast dur- ing its last renewal term concerned local Washington, D.C. problems. Also, they claimed, the sta- tion's community - needs - ascertainment procedures are "clearly deficient" in light of the fact that only 7.4% of the 94 community leaders interviewed were , . black. WTwv -Tv, they added, employs n _ 64(}etateó ff. N C V only two blacks full time out of a staff of 30, and neither of these are in decision - America's most dynamic and experienced media brokers. making positions. "Even though the economy has risen in WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -3456 terms of per- capita income, for blacks it CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 has decreased," Concerned Citizens for Better Communications said of its native DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 city of Hattiesburg, Miss. And the opera- SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 tion of wxxx(AM) there, which it is challenging, "bespeaks of a licensee wed- Brokers of Newspaper, Radio, CATV & TV Properties ded to preconceived policies, a licensee unable and unwilling to root his opera-

Broadcasting May 71973 33 page). But another fate befell all of that pany two weeks ago asked the commission city's radio facilities. In a petition filed by to grant it a time extension to file a peti- the New Orleans -based Southern Media tion to deny, claiming that the station's Coalition (which did the legal work for failure to include a balance sheet with several of the Mississippi challengers), its application has precluded Vision from the commission was urged to order a formulating an effective legal argument. blanket hearing to determine whether Vision asked that it be permitted to file those stations willfully and negligently its challenge by May 18 or two weeks presented news stories last January which after KLNI -TV supplies the absent infor- contributed to a situation which "nearly mation. The commission was reported caused a race riot" in that city. The plead- to have granted that request last week. ing referred to a Jan. 7 incident in which A challenge of another variety -in the a black militant identified as Mark Essex form of a competing application for the held police at bay from a New Orleans facilities of an existing station -was filed hotel rooftop for over 24 hours, resulting last week against the pending renewal ap- in the shooting deaths of nine persons. plication of wl.ux(A)4) Baton Rouge. According to the petition, wlix(AM) and Friends. Volunteers who work with The applicants, Harry and Dorothea (although no other facilities were identi- member broadcast stations in 48 Ladas, told the commission that they are fied) probably other New Orleans stations markets met at KWTV(TV) Oklahoma considering the purchase of the physical aired the statement that "the city police City for the fifth annual convention plant of WLux, which is now in receiver- were in need of marksmen with high - of Call For Action, a cooperative ship, at a price not to exceed $30,000 if powered scopes to assist them." Due to organization dedicated to the presen- their application prevails in hearing. Mr. that report, the coalition asserted, "many tation of integral community issues Ladas is 100% owner of Televue of law enforcement officials and civilians affecting the individual citizen by the Louisiana Inc., a New Orleans visual showed up armed and many of them broadcast media. Pictured above are advertising display company. Mr. and illegally participated in the event, causing (l -r) Ellen S. Straus, national chair- Mrs. Ladas said they would manage utter confusion and chaos." The commis- man of Call For Action; Oklahoma the new stations themselves on a non - sion, it contended, "must investigate to City Mayor Patience Latting, who de- salary basis if awarded wl.ux's 1550 khz, see how much harm and injury was in- livered the conference's keynote 5 kw daytime facility. flicted by their [the broadcasters] capri- address, and Jacques DeLier, execu- cious behavior," which it termed "inex- tive vice president and general man- cusable." ager of KWTV. New Orleans TV's Stations named in the New Orleans deal with minorities petition were WTIX and KGLA(AM), WWNO(FM) and WYLD(AM ) . WBOK(AM), WBYU -FM, WGSO(AM )-WQUE- Two other Louisiana stations fell victim Agreements head off challenges (FM ), WEZB(FM), WIXO(FM), WNNR- to petitions to deny, both resulting from by promising changes (AM), WNOE- AM -FM, WNPS(AM), WRNO- charges of impropriety in connection with in programing and employment (FM), WSHO(AM), WSMB(AM), WVOG- recent ownership changes. Bossier Broad- (AM), WWL - AM - FM, noncommercial casting Co., applicant for a new FM sta- New Orleans' three network -affiliated AMERICA'S LARGEST SUPPLIER tion at Bossier City, La., claimed that the television stations have signed an agree- OF BROADCAST CARTS, NEEDLES renewal application of xoKA(AM) Shreve- ment with a local citizen group calling AND BROADCAST TAPE port, La., must be deferred pending the for significant revisions in their pro- ALL ORDERS SHIPPED SAME DAV RECEIVED outcome of a comparative proceeding in graming and employment practices and which the KOKA licensee is also an appli- also averting the prospect of challenges cant for the Bossier City FM frequency. to the stations' license -renewal applica- The petitioner claimed that KOKA's failure tions being filed with the FCC. FIDELIPAC to file a program proposal with its renewal Citizens United for Responsive Broad- application (the station, it was asserted, casting (CURB) reported that negotia- TAPE CARTS merely made reference to a similar pro- tions it has held with the broadcasters in Finest Quality at the Lowest Prices. Used by hundreds of posal prepared in connection with an connection with their 1973 renewal ap- Radio and TV Stations, Com- mercial Business, ate. application covering the AM transfer) plications have resulted in agreements would taint the FM proceeding in favor With WWL -TV (CBS), WVUE -TV (ABC) MODEL LENGTH TIME AT 50 of the AM licensee, since KoKA'S program and WDSU -TV (NBC). The terms of the NUMBER IN FEET 7% IPS 149 or mare proposal for the new FM is essentially agreements will be filed with the corn - Model 300 Each Each the same as its AM proposal. Without the mission as amendments to the renewal applications, the 66 -140 Empty Empty 1.45 1.36 submission of a new proposal, the chal- group said. lenger asserted, the commission cannot The agreements state the stations' 66 -140 25 40 Second 1.81 1.64 make a determination as to whether the willingness to "strive on all levels" to 65 -140 44 70 Second 192 1.72 new licensee has fulfilled the promises it insure the equal employment of blacks, 65 -140 67 90 Second 1.99 1.77 made when it applied to purchase KOKA. women, Latin Americans and other mi- 66-140 63 100 Second 2.01 1.79 The sale was granted last November. norities, and to engage in the active re- In another petition, a group calling it- cruitment of members of those groups. 65-140 132 3% Minute 2.31 2.07 self Save Inspirational Radio objected to They also provide for the establishment 66- 140 207 5% Minute 2.84 2.35 the renewal of KRMD -FM Shreveport on by all three stations of separate citizen 65- 140 285 7% Minute 2.97 2.68 several grounds, including the licensee's advisory councils, which will meet with 65-140 334 10% Minute 3.46 3.09 decision to drop a 60% "spiritual" for- station officials on a regular basis to pro- mat. The group claimed that the KRMD- vide input toward improved service to MODEL 350,600 and 1200 ALSO IN STOCK Lack of Space Limits Complete Listing FM licensee, whose purchase of the sta- minorities. Write for FREE Catalogue tion was also granted last November, had The most extensive program commit-

FREE!100 I.D. TAGS with purchase of submitted a program proposal that had ments appeared to have been secured 100 cans or more been prepared by two employes of the with WWL-TV which, among other things, former station owner who have since left has agreed to institute a new half-hour their positions. weekly program on health care and serv- A challenge is also expected to be filed ices, a similar program concerning edu- shortly against the renewal of KLNI -TV cation and culture and a daily five - 1815 GUILFORD AVE. Dept. B2 Lafayette, La., by Vision Cable Com- minute Spanish -language news broad- BALTIMORE, MD. 21202 munications Inc., a cable firm serving cast. WWL -TV also agreed to provide at aaeaaa4PHONE 1301) 727 -6420 aaaeaa areas surrounding that city. The corn- least 30 seconds of "free speech" time

Broadcasting May 7 1973 34 to members of the public on a daily (noncommercial), all Athens; wHN(AM) pared from the list on the ground that basis, to air an increased number of and wQxt(AM), both Atlanta; wPNx(AM) strict application of the criteria would public service announcements, and to Phenix City, Ala.- Columbus, Ga.; wQxI- not be justified because of various miti- schedule at least one 30- minute docu- (FM) Smyrna; WRBL -AM -FM Columbus; gating factors. mentary per month. WRGA -AM -FM and WROM- AM -FM, all The WVUE -TV agreement obligates that Rome; and wsAv(AM) and wsGA(AM), station to present an additional one hour both Savannah. of public-affairs programing per week Twelve stations previously reported to TV networks make dealing with issues pertinent to minori- have received EEO letters (BROADCAST- ties and women -30 minutes of which ING, April 30) did not. They are WAPI- recovery in '72 AM-FM WCRT- AM -FM, all is to be presented in prime time. WvuE- and Birming- ham; wcov(AM), wsPA(Tv) and WKAB- FCC -released figures show TV has also agreed to run an increased Tv, WGST(AM), WIGGO- million net revenues number of PSA's and to present five all Montgomery; 51,598 (AM) WAGA -TV, WALA -TV for ABC, CBS, NBC, O "free speech messages" per week, which and all Atlanta; &O's Mobile, and wsAV -TV They ap- will be available for public access in Savannah. peared on an FCC list that included a The three television networks have shown an open forum. number of stations that were said to have what appears to be a full recovery from Few changes from WDSU -TV's existing been selected by the staff "for further in- a slump in 1971, when the congressional- programing are specified in the agree- quiry" because they fell within the cri- ly mandated ban on cigarette advertising ment with that station, which took notice teria for receiving letters. However, the sent revenues plummeting in record pro- of WDSU-TV'S "substantial commitment" 12 were among 24 that were eventually portions. According to figures released by to local, community- oriented presenta- tions. The pact provides for the presen- tation of issues of particular significance to the community in "mini- documentary" form on the station's news programs, as well as the implementation of a half -hour monthly program dealing with commu- nity problems, which will be shown in prime time.

39 Southeast stations CONSOLE YOURSELF! asked for EEO details Letters follow pattern set earlier by FCC for others in East, South

The FCC has queried 39 stations in Ala- bama and Georgia on their equal employ- ment opportunity practices after review- ing their 1971 -72 annual employment reports. Model 5511 Stereo Model 5M11 The letters are part of a continuing Mono effort by the commission to implement SPOTMASTER its rules barring discrimination in em- ployment. The licenses of the Alabama IS HERE... and Georgia stations involved expired on April 1, and their renewals will remain deferred pending a resolution of the with outstanding new audio consoles inquiry. The stations selected for letters were from $775 among those with more than 10 full-time employes who reported no women on Here are the audio consoles for stations whose standards are higher the payroll or a reduction in their num- than their budgets. Look what you get: if were in areas with a ber, or, they Model 5M11 Mono -11 HI /LO inputs into 5 mixers minority population of at least 5 %, em- Model 8M20 Mono -20 HI /LO inputs into 8 mixers ployed no minority -group members full - time or reported a decline in that cate- Model 5S11 Stereo -11 pairs of HI /LO inputs into 5 mixers gory. Model 8S14 Stereo -14 pairs of HI /LO inputs into 8 mixers These are the same criteria the com- Electronic switching of input Individual program, audition, mission used in sending EEO letters to channels via FET's monitor, cue and headphone in stations Pennsylvania, Delaware, Mary- Low and high level preamps amplifiers, plus mono mixdown land, West Virginia, Virginia, the District for each channel amps in stereo models of Columbia, North and South Carolina, and Florida. Top quality ladder attenuators Solid state construction through- (Daven or equiv.); carbon pots out; modular, plug -in circuitry; The Alabama stations are wAAx(AM), optional at lower cost in mono WJBY(AM)- WJBY (FM ), all superb specs; complete with Gadsden; models self- contained power supply WBAM(AM) and WMGY(AM), both Mont- Identical program and audition gomery; WBHP(AM) Huntsville; WDNG- output channels for dual con- Beautiful as well as functional; (AM) Anniston; WJLD(AM) Fairfield; sole capability wood grain side panels WJLN(FM) Birmingham; WLAY -AM -PM Muscle Shoals, and WTBC(AM) -wUOA- Write or call for details about the budget-pleasing prices: (PM) Tuscaloosa. The Georgia stations are WAUG -AM -FM and WBBQ -AM -FM Augusta; WDEN -AM -FM BROADCAST ELECTRONICS, INC. (AM) WDUN -AM- Macon; WDMG Douglas; A Filmways Company FM Gainesville; wFOM(AM) Marietta; 8810 Brookville Road, Silver Spring, Maryland 20910 (301) 588-4983 WGAU(AM)- WNGC (FM ) and WGTV (TV) Broadcast financial data of three national television networks and their 15 owned-and -operated stations, 1972 (In millions of dollars) FCC plans to rap 15 owned -and- Total Networks operated TV stations with broadcasters % change % change % change from pre - from pre - from pre - Amount vious year Amount vious year Amount viouS year in their backyards

1. Network advertising revenues 1.682.6 13,1% State association presidents 2. Deductions: at Washington meeting learn a. Paid to owned -end-operated of commission's program stations 34.3 - 3.9 for better lines of communication b. Paid to affiliated stations 185.4 - 3A Total participation by stations 219.6 - 3.3 3. Retentions from network The FCC, probably starting in Septem- advertising revenues 1,497.4 15.5% 1,463.0 16.1 34.41 - 4.2% ber, will hold a number of informal, re- 4. Non -network time sales 356.1 17.1 - - 356.1 17.1 gional conferences with broadcasters to 5. Other broadcast revenues 68.6 7.2 61.7 6.9 6.9 9.5 establish dialogue between the commis- 6. Total broadcast revenues 1,922.1 15.5 1,524.7 15.7 397.4 14.8 7. Deduct-commissions to agencies sion and the industry on a local level. and representatives and cash The first of the sessions is likely to take discounts 323.7 13.4 253.4 13.1 70.3 14.5 place near Washington. Each 8. Net broadcast revenues somewhere 1,598.3 15.9 1,271.3 16.2 327.0 14.8 of the sessions will possibly be attended 9. Broadcast expenses 1,385.0 12.2 1,160.4 11.5 224.8 16.0 10. Broadcast income (before Federal by three or four staff members of the income tax) 213.4 47.2 110.9 106.9 102.5 12.4 commission -two or three members of the Broadcast Bureau, maybe the FCC Note: In some cases, last digits of figures do not add because rounding. of general counsel or somebody from that 1 Includes payments from ;networks other than ABC, CBS, or NBC. staff and possibly a commissioner (par- ticipants would depend on the type of the FCC last week, not only did the net- subject to be discussed). But before the works in 1972 offset the setback of two WTMJ stations host meetings can be held, a number of ques- years ago, but they also topped the 1970 tions still remain to be answered, such as: totals. panels on women's jobs How many states should be represented The commission figures show that the The first annual "Women's Broadcast at each regional conference? net broadcast revenues of ABC, CBS and Seminar" was sponsored last Wallace E. Johnson, the FCC's Broad- 15 Saturday NBC and their owned television sta- (May 5) by WTMJ- AM -FM cast Bureau chief, disclosed this plan to tions rose 15.9% -TV Milwaukee from $1,378.9 million for Wisconsin women in broadcasting the opening business session of a three- in 1971 to $1,598.3 million in 1972. And and advertising. day (May 1 -3) conference of state asso- the 1972 total was a $131 -million in- According to Michael McCormick, ciation presidents, held under the auspices crease over the combined network -O &O general manager of the stations, the semi- of the National Association of Broad- revenue figure for 1970- $1,467.3 mil- casters in Washington. Mr. Johnson also lion nar was planned to "encourage women -when cigarettes were still a major to told of a "regionalization concept" the factor in the broadcast advertising story. strive for higher levels of achieve- ment in their present jobs, and prepare commission is considering which would Profits for the combined operations them for greater create regional full- service offices of the were $167.5 million in professional recogni- 1972 -a 25.9% tion and more advanced positions of FCC tied together by computer. He said increase over the 1971 total of $144.9 there currently is a Chicago regional million but responsibility within the industry they short of 1970's $167.5 million. have chosen." center, but it is limited to handling tech- Advertising revenues from strictly net- The seminar featured two morning nical matters. work operations increased 13.1% last panel discussions on career objectives NAB President Vincent T. Wasilewski, year -to $1,682.6 million-over the 1971 in his welcoming total and job specialization moderated by Rose remarks, assured the of $1,478.5 million. Last year's total Blythe Kemp, president, American Wom- 87 association officers from 47 states at- in this category was also in well excess en in Radio and Television, and Jane E. tending that progress is being made in of the 1970 level -$1,546.5 million. Cohen, manager of community -affairs getting a license -renewal bill enacted. Net revenues from networking, after programs, WRC -Tv Washington. Addi- "I'm really optimistic," Mr. Wasilewski deductions were made for payments to tional panelists included Elizabeth Bain, said, while noting that because broad- affiliates and advertising agencies, stood programing counselor, Katz Television; casters are "so important in the social at $1,271.3 million. This represents a Sharon Stem, director of advertising and scene," they are always going to be "the 16.2% increase over the 1971 total of promotion, WTAJ -TV Altoona, Pa.; Jane butt of allegations and complaints." $1,094.1 million. Gibbons, news and personality, But perhaps the reporter NAB General Counsel John B. Sum- best indication of the wTMJ- AM- FM -Tv; extent to which Mal Johnson, director mers moderated a lively legal panel con- the networks have re- of community affairs and senior Wash- covered from the 1971 doldrums can be cerned with the question of program - ington correspondent, Cox Broadcasting; length commercials. Mr. Summers point- seen in the total profit figure derived from Per- strictly network operations last year. That Sherlee Barish, president, Broadcast ed out that at this time because there is sonnel, and Marian Lockett, advertising total more than doubled in 1972 -from no clear indication where the FCC is go- the 1971 level of $53.7 million to last and media manager, Scott Paper Co. ing in this area, NAB is preparing to year's $110.9 million. This marks the Panel discussions were followed by submit summaries of some of the prob- second straight year of increased net- afternoon "rap sessions," allowing per- lems that exist so that the commission work profitability; 1970's total was $50.1 sonal contact between panelists and those can establish definite guidelines. In keep- million. attending the seminar. ing with this tactic, Washington commu- Positive returns were also achieved nications attorney Stanley Cohen, who participated in the panel discussion, re- by the O&O's. The 15 network -owned New broker on the scene facilities last year registered total rev- vealed that he has written to the com- enues of $327 million, a 14.8% rise from William Kepper, formerly a director of mission setting forth various problems the 1971 level of $284.8 million and also Chapman Associates, last week an- experienced by broadcasters in handling surpassing 1970's $312.5 million total. nounced the formation of William Kep- programing that could or could not be Profits, which plunged dramatically in per Associates, a media brokerage firm interpreted as program- length commer- 1971, were also on the upswing again to handle TV, radio and cable- television cials. last year. Income for the O &O's stood at properties. The new company will have William B. Ray, chief of the FCC's $102.5 million in 1972-a 12.4% in- headquarters in suburban Chicago at the complaints and compliance division, told crease over 1971 but well below 1970's State National Bank Plaza, 1615 Orring- of what appears to be a flagrant example $117.3 -million achievement. ton Avenue, Evanston, Ill. 60201. of a broadcaster using program -length

Broadcasting May 71973 36 STORY

A 12 -hour radio documentary on the most spectacular figure in the history of rock and roll.

June 30, 1973 is it! After that date, all 200 stations sold it to blue -chip adver- broadcast rights to Watermark's award - tisers at premium rates ... how these winning, record -breaking "Elvis Presley stations racked up unbelievable ratings Story" expire. Meantime, these 12 ... Don't write! Call Tom Rounds or exciting hour -long taped episodes in the Steve Aitken collect at (213) 980 -9490. complete story of Elvis's life, his music and his impact are available in still Watermark, Inc. some U.S. radio markets ... and at National Radio for Local Programming Special, Low, rates. For the story behind 10700 Ventura Blvd. The Elvis Presley Story "... how over Los Angeles, California 91604

Producer /Director: Ron Jacobs Writer: Jerry Hopkins Narrator: Wink Martindale Production Co-Ordinator: Sandy Gibson Continuity Ellen Johnson Mastering Engineer Bill Hergonson Remlx Engineer: John Horton Executive Producer Tom Rounds STORY commercials in a case currently under conducted by NAB Coordinator of Pub- other managers of noncommercial TV investigation (the station was not identi- lic Affairs Elbert Sampson; "Re- regula- stations calling, among other actions, for fied). The broadcaster in question, ac- tion," conducted by James Popham, from the immediate resignations of Ralph B. cording to Mr. Ray, logged as six minutes NAB's legal department; and "Advertis- Rogers, president of KERA -TV Dallas and of commercial time a half -hour program ing of Non -Prescription Medications," chief negotiator of the defeated PBS- devoted to the benefits of raising chin- conducted by Brenda Fox also from the CPB compromise plan; and of PBS Presi- chillas-the identical program has been NAB legal department. The entire con- dent Hartford N. Gunn Jr. In his letter carried weekly by the same broadcaster ference was under the direction of Hollis dated April 25, Dr. Schwarzwalder said for two -and -a -half years. M. Seavey, of NAB's government rela- about Mr. Rogers and Mr. Gunn, "We In a separate appearance before the tions unit. cannot afford the luxury of allowing the conference, former FCC Commissioner architects of disaster to enter our councils Kenneth A. Cox, now a Washington at- again." torney, but appearing in his capacity as Words continue to fly The "disaster," Dr. Schwarzwalder a public member of National Public claims in his letter, was brought on by Radio, described the provisions of pend- over public broadcasting "Mr. Rogers and others" who attempted ing all- channel radio legislation and asked Mickelson thinks its back "to open up a government- supported in- commercial broadcasters to look into the to the drawing boards for CPB; terconnection to Fred Friendly's pro- advisability of supporting such a meas- Loper foresees total control grams financed by the Ford Foundation." ure. The bill, Mr. Cox noted, was intro- by White House; Schwarzwalder calls (Dr. Schwarzwalder has previously called duced earlier this year by Senator Frank for Rogers's, Gunn's resignations for the resignation of Fred W. Friendly, E. Moss (D- Utah). consultant to the Ford Foundation, as An NAB government relations briefing The public broadcasting controversy, hot well as Mr. Gunn and several other was conducted by Grover Cobb, NAB's and heavy since a proposed compromise public broadcasting officials [BROADCAST- senior executive vice president, who ex- in the power struggle between the Cor- ING, July 17, 1972].) The condition of plained that because of the Watergate poration for Public Broadcasting and the the "disaster" facing public broadcasting, investigation and resulting controversy, Public Broadcasting Service failed and according to Dr. Schwarzwalder, includes the current session of Congress "is diffi- led to the resignation of CPB Board the destruction of the National Asocia- cult to analyze." He took strong excep- Chairman Thomas B. Curtis, refuses to tion of Educational Broadcasters as an tion to a prediction made by the lunch- become a back -burner item. organization and the equal destruction of eon speaker of the conference, news cor- Sig Mickelson, professor of journalism the station managers' role in PBS. respondent Joseph F. McCaffrey of Eve- at Northwestern University, citing various He charged that those managers who ning Star Broadcasting Co., Washington, White House threatening policies toward supported the Rogers compromise plan that the broadcasting industry would not the media, particularly the cancellation of and voted to restructure PBS to encom- get a five -year license renewal bill public- affairs programs on public broad- pass the formerly separate public -tele- through the Senate. "We'll give a good casting, reminded a meeting of the Illi- vision licensee groups (the governing accounting on license renewal," Mr. nois News Broadcasters Association that board chairmen, the educational televi- Cobb promised. "what happens to the public television sion stations division of the NAEB and Roy Elson, a vice president in the gov- stations may not affect you directly but PBS) "have done almost irreparable ernment relations unit, explained that the arbitrary outlawing of any shows harm" to public television. He said the NAB has strengthened its lobbying ef- which in any way question administra- only hope for the immediate future is forts on Capitol Hill and seeks to essen- tion attitudes or criticize administration for stations to stop demanding federal tially establish credibility and respect- policies should give some pause to those funds to support the ideas of Fred ability with congressional people. William who think that privately owned stations Friendly, Ralph Rogers or Hartford Carlisle, NAB's vice president for broad- are completely free from similar treat- Gunn and to start requesting funds cast liaison, gave assurance that if all the ment." "primarily to strengthen local stations and local programing legislators who have pledged support for Mr. Mickelson, a former president of on local stations." license renewal will actually vote for such CBS News, suggested that "politicization" a bill, it will easily pass in the House and of the Corporation for Public Broadcast- most likely in the Senate as well. Mr. ing possibly is too far along for "decon- 550 from affiliates Cobb, adding to these license renewal tamination procedures" to work. He won - observations, concluded that the NAB's ered whether CPB is "beyond saving." meeting with NBC -TV effort "is moving along according to Said Mr. Mickelson: "It may be necessary Sarnoff to give first formal talk game plan," but that there is still "a long, to abolish CPB and start over." to group in seven years rocky, bloody, tough course" ahead. A day earlier, on April 27, a prominent It was indicated by the NAB officials, public broadcasting manager, James L. A comprehensive look at programing and Mr. Cobb in particular, that the three Loper, conjured the specter of a CPB an address by Robert W. Sarnoff, RCA points the industry must stand firm on in board of directors "controlled by the board chairman and chief executive of- license renewal are the granting of a White House" and empowered to make ficer, will be among the highlights of the long -term license, achieving stability for "all decisions about what national public three -day NBC -TV affiliates convention, licensees and the elimination of compara- television programs will be funded and that was scheduled to get under way yes- tive criteria used in the initial grant of made available to local stations." Ad- terday (Sunday) at the Century Plaza a license from being called back for con- dressing the 12th annual Honors Con- hotel, Los Angeles. sideration at renewal time. The NAB vocation at California State University, Mr. Sarnoff, who switched to RCA people said that their three top priority Los Angeles, Dr. Loper, president and from the NBC chairmanship some seven items in government relations these days general manager of KcET(Tv) Los An- years ago, has not formally addressed the -the issues that are of major concern geles, warned that the threat of a gov- network's television affiliates since that to them and which are summoning forth ernment- controlled network has become time. (He did, however, speak to the major efforts-are license renewal, con- imminent. In an earlier speech to the affiliates convention in May 1969, but it sumer matters such as proposals for a Channel City Club and Women's Forum, was not a formal address, instead amount- Consumer Protection Agency and a Na- Santa Barbara, Calif., Dr. Loper ques- ed to casual remarks by way of introduc- tional Institute of Marketing and Health, tioned whether CPB sees its role as "as- ing Walter D. Scott as NBC's then - and cable television (encompassing the sisting in the growth of public broadcast- chairman of the board.) The subject of related matters of pay cable and copy- ing," or whether it instead is embarked on Mr. Sarnoffs talk is being kept under right liability). a policy of "controlling and limiting" it. wraps. The business portion of the annual John C. Schwarzwalder, a public broad- Some 550 affiliate representatives and state association presidents conference casting station manager (KTCA[TV] Min - guests from 218 NBC -TV stations are concluded with three workshops: "Regu- neapolis-St. Paul) of totally different per- expected to attend the convention, which lations Regarding Equal Employment," suasion, circulated an open letter to was to begin yesterday afternoon with an

Broadcasting May 71973 38 The MGM Family Network was designed to reach adults and children. If you have either children or adults in your audience, call us.

The MGM Family Network Atlanta (404) 873 -4000 Chicago (312) 263 -1490 Culver City (213) 836 -3000

Dallas ( 214) 747 -1953 New York o(212) 262 -2846 KNIGHTS OF THE ROUND TABLE Of all the legends of old, none has a more lasting appeal than the tales of Camelot. The noble Arthur, the proud Lancelot, the love -torn Guinevere, the wicked Modred, the shining Galahad - their stories are stirringly told in this beauti- fully photographed film epic. The huge cast is headed by Robert Taylor, Ava Gardner, and Mel Ferrer. A television premiere.

19M.lilt

PETER RABBIT AND THE TALES OF BEATRIX POTTER Squirrel Nutkin, Jemima Puddle -Duck, Pigling Bland, Jeremy Fisher, the Two Bad Mice - they're all here, in this whimsical ballet fantasy. The lilting music, the exquisite costumes, and the imaginative choreography of the Royal Ballet convey all the magic of Beatrix Potter's universe - though not a word of dialogue is spoken. A television premiere. THE PHANTOM TOLLBOOTH What can a little boy do when he's got absolutely nothing to do? Butch Patrick drives his toy auto through a myster- ious turnpike tollbooth and, accompanied by a dog that ticks named Tock, takes a fantastic journey through the Kingdom of Wisdom. This animated musical features the voices of Hans Conried, Mel Blanc, and Candy Candido. A television premiere.

LILI TOM THUMB This beautiful story about a puppeteer who woos a This won an Academy Award for - as if you couldn't simple country girl through the mouths of his puppets is guess - Special Effects. George Pal and his fellow magi- on practically every list of "best musicals" ever compiled. cians reduced Russ Tamblyn to a mere five -and -a -half Mel Ferrer, Jean Pierre Aumont, Kurt Kaszner, Zsa Zsa inches. Terry- Thomas and Peter Sellers add a touch of Gabor. One Academy Award, seven nominations. comic villainy. A television premiere. NATIONAL VELVET In spite of what W. C. Fields said about children and animals, when you put the two together in a motion picture, it's almost impossible to go wrong. And when you add a stirring Grand National Steeplechase for a finale - well, it's simply one of the greatest family pictures ever made. Elizabeth Taylor, Mickey Rooney, Angela Lansbury. Two Academy Awards, five nominations. THE GLASS SLIPPER There is no more enduring tale in all folklore than the story of Cinderella. This version provides an irresistible blending of romance, comedy, and fantasy. Leslie Caron plays the neglected stepchild, Michael Wilding the Prince who is posing as the palace cook, and Elsa Lanchester the daffy little old fairy godmother. Winner of the Parents' Magazine Award.

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SLEEPING BEAUTY WONDERFUL WORLD OF THE BROTHERS GRIMM The ageless romance of the story is matched by the Laurence Harvey and Karl Boehm play the talented artistry of the Leningrad-Kirov Ballet in this stunning film brothers, out of whose struggles came the multitude of adaptation of Tchaikovsky's immortal classic. This is one stories that are a part of everyone's childhood. Claire of the few times that the dance has been really effectively Bloom, Walter Slezak, Yvette Mimieux, Terry- Thomas. translated to the screen. A television premiere. Four Academy Award nominations. A television premiere. e'

THE YEARLINÌGW This film classic received eight Acadeniy tróúunations .g Academy Awáids of course th ,, p y(Claudé arman, Jr.) and: for,bis. a 4 ' e störX of IT parents' (( e-gQry Peck añta W a =.s uto lt laqd rn bàcicw._. r;ida shortly ear n xsthe , af Crorl >trÇe ts eve stor m ...:shed á teàr:oti pk:7 r!».. E < . a

4+' Dragons Demons Witche s Kings The First Releases From The MGM Family Network.

here's a certain kind of movie All ten of these color films that makes the screen come have the star and production alive with enchantment. values that you would expect The kind of movie that a from MGM. More than half whole family can sit down and are being released to television watch together, and be totally for the first time. enthralled. Each will be shown in a The ten films in these pages 2 -hour one -time -only Special. are that kind of movie. And each will be hosted by a And that's why we chose star well -loved by adults and them as the first offerings of children alike. the MGM Family Network. Every bit of research that we Once upon a time the hours can lay our hands on indicates of 6 to 8 P.M. on Saturdays and that these films will do excep- Sundays were television's tionally well in the ratings. "family hours." They really will capture an all - But when the prime -time family audience. access rule prevented the net- But don't take our word for works from presenting family it. Let your own family tell you. shows in that time period, Note To Advertisers and Agencies: a vacuum was created. A large You can buy time directly from us. We will family audience began to go guarantee to clear at least 125 stations and a po- virtually untapped. tential TV household coverage of 85 %. If you are a station, you can get our initial We created a Family Network programming by affiliating with the MGM Family Network. Over 100 stations already have. to fill that vacuum. The MGM Family Network Our First Releases organizational meeting followed by a re- Burch and Commissioner Richard E. ception for TV station and Hollywood Wiley. The chairman said Commissioner production executives. NBC's board Big ideas Johnson's figures are "not to be ac- chairman, David C. Adams, and presi- from Proxmire cepted," and Commissioner Wiley said dent, Julian Goodman, were hosts. "many stations" are losing money. The The formal business sessions today are Neophyte chairman of subcommittee senator said those comments could be de- to be opened by Donald J. Mercer, vice dealing with FCC appropriation veloped in the answers he was seeking. president, station relations for NBC. Mr. suggests a trade -off: heavy fees Commissioner Johnson indicated he Goodman will make an opening address in return for full protection was not opposed to higher fees for broad- (see page 49). under First Amendment casters, but he was not sure abolishing Four major programing presentations the fairness doctrine and the equal -time are to be given Monday and Tuesday. Senator William O. Proxmire (D- Wis.), law would be wise. Removing those obli- The Monday sessions will cover news, in his first year as chairman of the Senate gations, he said, "requires some sense of daytime programing and sports. Richard Appropriations Subcommittee responsible responsibility in place of oligopolistic C. Wald, NBC's new president for news, for handling the FCC's budget request, is power" on the part of broadcasters. He will handle that presentation. Carl Linde- admittedly green in communications mat- said broadcasters invariably oppose mann Jr., the network's long -time vice - ters. Perhaps for that reason he is not measures aimed at opening the door to president for sports, will cover his spe- reluctant to offer what he called a "radi- competitors reducing such power -pro- ciality, while a triumvirate of executives cal," even a "bad" idea. posals to free up cable television and to will deliver the word on daytime pro- What did the commissioners think, he provide public access to the media, graming. This group will be led by Law- wanted to know, in hearings last week on among them. rence R. White, vice president, pro- the agency's $36,860,000 budget pro- Chairman Burch, in discussing the grams; and will include Lin Bolen, direc- posal, about imposing heavy fees on commission's present fee schedule, which tor, daytime programs and Joseph M. broadcasters in return for which they is designed to recover 100% of the Taritero, director, children's programs. would be given the same degree and kind agency's costs, said the commission may Tuesday will be devoted to the new of First Amendment freedom now en- be obliged to reduce that goal in its cur- season's prime -time television schedule. joyed by the printed press? rent rulemaking aimed at modifying, and This presentation, the key one of every "People in broadcasting say they ought raising, its fee schedule. He noted that affiliates meeting, will be conducted by to have the same rights as the press," the commission does not impose fees on NBC-TV President, Don Durgin. Helping Senator Proxmire said. "I can see why state and local governments seeking li- will be Mr. White, Executive Vice Presi- they should not. But if we do provide censes. And unless the commission de- dent Herbert S. Schlosser, and the man such freedom, we should hit them with cides to change that policy, he said, it who succeeded Mr. Schlosser as West a whale of a charge, so the public isn't will be obliged to absorb the costs of Coast programs boss, John J. McMahon. giving away anything." serving state and local governments "as The scene for this presentation will shift Senator Proxmire, who indicated his a cost of government." to the Shubert theater. suggestion was inspired in part by a story Although the Senate subcommittee - Social events at the affiliates meeting, in the Wall Street Journal on the profit- on Housing and Urban Development, in addition to the opening night recep- ability of the cable -television industry, Space and Science -spent only about an tion, will feature a Monday -night re- talked of imposing fees, not only on hour on the commission's budget, Senator ception and banquet and entertainment. broadcasters but on cable operators, that Proxmire found time to quiz Chairman NBC -TV series performer Flip Wilson would produce revenues of "hundreds of Burch on a matter he is discussing with will be the star act. The final event of million dollars a year" that would be used the head of every agency coming before the three -day meeting will be an outdoor for general Treasury purposes, not merely him -the use of government limousine luncheon in the open plaza area of the for recovering FCC costs, as is the case and driver to transport him between Century Plaza hotel. Mr. Sarnoff's speech with present commission fees. He did not home and office. will be delivered at the Monday luncheon. say what trade -off cable TV would receive Senator Proxmire concedes the amount for heavier fees. of money involved is small -about $12,- Chairman Dean Burch said the senator 000 annually in the case of the FCC, for Arbor Day Foundation was talking about a tax -which he said a rented 1973 Mercury and driver that would be a policy question for Congress are used by the chairman and other cites tree promotions to resolve- rather than a fee the com- commission officials. But he sees the issue Three broadcasters and two major ad- mission could impose. But he also said as important symbolically to taxpayers who earn much more modest salaries vertisers were among those honored in he was not "terribly offended" by the idea, at least as it related to radio. than those of the government officials in- the Arbor Day Foundation's first an- volved. also law nual national awards program. He noted, however, that government He says the prohibits would have to weigh the "costs" of offer- the use of drivers and cars for home -and- The awards, presented April 29 by the office transportation. foundation in Nebraska City, Neb., rec- ing broadcasters press -type First Amend- ognize outstanding contributions made to ment freedoms in return for substantial Chairman Burch at first declined to the understanding, appreciation, conser- fees -elimination of the equal -time law, elaborate on the justification he had made vation and wise use of trees. the fairness doctrine and the provision in for his use of the car in a letter to Sen- WPRO(AM) Providence, R.I., won an the political- spending law assuring po- ator Proxmire, saying the material in award for its "Save the Earth" series of litical candidates the lowest available the letter was "classified." But after the promotions directed toward correct utili- rates from broadcast stations. senator said he saw no classification zation of trees and tree planting. Senator Proxmire asked that the mem- stamp on the letter, Chairman Burch the by KÌlox(AM) St. Louis was honored for bers of the commission individually re- cited responsibilities assigned him the Office of Emergency Preparedness. its "Project Greenback," which under- spond to a suggestion that in return for He said he must be available at all times took the promotion of in press -type freedom, fees be imposed on reforestation and the a another award went to broadcasters sufficient to hold their re- that car is equipped with the area, and telephone. waxr(Tv) Jacksonville, Fla., for its turn on investment to about 15 %. This "Plant a Flowering Tree" campaign. was in accord with Commissioner Nich- "Why not put a phone in your own In addition, awards went to Hunt - olas Johnson's assertions that broad- car ?" Senator Proxmire asked. Wesson Foods for its promotion cam- casters earn 100% return on investment "If I did that," Chairman Burch re- paign aimed at reforestation and to Nis- and that Great Britain imposes heavy sponded, "my wife would answer it. I san Motor Corp. for its "Drive a Dat- fees on its commercial broadcasters that don't have a car." sun ... Plant a Tree" advertising cam- bring their earnings into line with those The subject was dropped after the paign whereby the company paid the in other industries. chairman agreed to ask the commission's U.S. Forest Service to plant one tree for And the phrasing of the question im- general counsel to submit a legal opinion every Datsun test drive. mediately drew retorts from Chairman on the question to the subcommittee.

Broadcasting May 71973 47 ministration spokesmen have launched a barrage of attacks upon the networks for AFL -CIO opposes supposed 'ideological bias' against the ONE NAME administration, and as dispensers of bills to ease 'elitist gossip.' Obviously, the legislative THAT GIVES license renewal proposals do not logically follow from the thesis of the speeches. The reverse is YOU TWO Union says stations now have true: If networks and their affiliates have more tenure than they deserve been derelict in their responsibilities, the ADVANTAGES rational cure is more government over- The AFL -CIO has adopted a policy state- sight, not less." IN CATV ment opposing the administration's AFL -CIO charged that the Nixon ad- license -renewal legislation and any other ministration "proposes to give licensees FINANCING bill that would hamper the FCC's "ad- freedom from even the feeble authority ministration of the fairness doctrine." the commission now exercises," but only The statement, among a number form- if the content of network news is made ulated at a meeting of the union's execu- more acceptable. TAKE tive council, said that the AFL -CIO The union asserted that the commission should enforce the Walter E. Heller "shares the concern of the general public fairness doctrine more vigorously and that "station licensees International that private individuals and groups should have a fair opportunity of access to the have too much security of tenure, not too Corporation airwaves to present their views on public little." One of the world's issues" and that air time "must not be It was also the union's contention that largest business monopolized by the views of licensees local stations, not networks, are the "worst in finance companies. and commercial advertisers." offenders" the fairness area. The union noted that it has a special Finally, the union charged that the interest in the subject because some carrot -and -stick approach evidenced by ADD licensees disseminate "antiunion propa- the administration's renewal proposal "is Oak Industries Inc. ganda" and others, during a labor dis- a grave threat to First Amendment free- doms. It should be flatly rejected by the A leading producer pute, sell time to employers to state their views and refuse to sell time to the union. industry, and if the industry is too short- of CATV equipment. The union noted that it adopted a sighted to perceive its own long-range policy statement in August 1971 calling interest, by the Congress." YOU GET on the FCC to broaden the fairness doc- trine and castigating the commission for Heller -Oak its "long record of lethargic enforce- Canonsburg citizenry Cable Finance Corp. ment." Since then, said the union, the fights for status quo A very special finance commission has conducted an inquiry company that has into the fairness doctrine, "but thus far This time it's local establishment it has brought forth not even a mouse." that protests sale, format change confidence in cable Indeed "the administration has recently with funds and expertise proposed that the commission's efficacy If a petition filed with the FCC last week to develop an individual be further enfeebled and attenuated," by a group of Canonsburg, Pa., residents financing program for said the union, pointing to provisions in means anything, w, ito(AM) Canonsburg the administration's bill that extend the any size cable need -the only radio station in the commu- current three -year renewal term to five nity -has managed to involve itself deep- including systems, years; prohibit the FCC from consider- ly in the warp and woof of community equipment, ing any predetermined criteria of pro- life. So deeply that the group is opposing and expansion of graming, and provide that a license can the station's sale because of the proposed if it is services. be taken from an incumbent only buyer's plans to change the station's shown he has failed to meet minimum character. Ask for our requirements. The proposed sale by Universal Com- "Confidence in Cable" "Curiously," the union said, "these munications of Pittsburgh Inc. to Morten - the industry virtually brochure or for one proposals to give son Broadcasting Inc. for $230,000 is complete freedom from government being opposed by group called Save Our of our representatives by the scrutiny have been put forward Station (SOS), which includes Canon - to call on you. administration at the same time that ad- burg's mayor, by the Canonsburg Cham- Call or write: ber of Commerce. They say their desire New viewer weekly. TV Guide, to preserve the locally oriented program- which has made a mint out of mass ing now provided by the station and fascination with television, may be in Mortenson's "seemingly insensitivity" to K for some competition. Homelife, a the area's "cultural diversity" warrant a new digest-sized weekly magazine hearing on the assignment application. CABLE FINANCE CORP. featuring elaborate TV listings, clear- Since the station went on the air in ly designed to compete with TV 1958, the petition says, it has provided Guide, is due to kick off July 22 in diversified program services geared spe- Samuel L. Eichenfield, the New York metropolitan area with cifically to "the multi- ethnic, cross -cul- Vice President an initiai press run of one million tural needs and interests of the greater 105 West Adams Street copies priced at five cents each (TV Canonsburg area." The religious and Chicago, Illinois 60690 Guide claims more than 18 million ethnic diversity of the community and (312) 346-2300 national circulation, sells at 15 cents). its interests (particularly in local sports) Homefite president, David Buckley, a has been reflected in wAxo's entertain- or former marketing vice president at ment and public- service programing, the Loren N. Young,Vice President Lever Bros., says the magazine will petition says. The service has been pro- Crystal Lake, Illinois 60014 be sold only in supermarkets and vided through a series of licensees; Uni- (815) 459-5000 grocery stores, hopes that eventually versal acquired the station in 1967. it will be in 25 major markets and Now, the petition says, "this program have circulation up to 15 million. diversity and local orientation is . . .

Broadcasting May 7 1973 48 threatened with extinction "; the "rich instead of subtracting from what they is their resource -that when a govern- program and format diversity" is to now enjoy." ment moves in on television, it moves be abandoned. Mortenson Broadcasting Mr. Goodman cited research data to in on the public." plans to devote 90% of the station's support the contention that in terms of time to religious programing. Yet, the audience potential CATV is falling far petition says, "there is not a scintilla of short of its own predictions, and short, Media Briefs evidence anywhere in the application too, of free TV's growth rate. Over the for assignment to explain the basis of last 10 years, it was noted, cable homes Limited format. Radio station that pro Mortenson's precipitous decision to de- have increased by a little over 5 million, grams nothing but ticks, beeps, frequency lete historically popular locally oriented TV homes by 15 million. NBC research- signals and brief voice announcements is program formats and services from the ers forecast that by 1980 there will be celebrating its 50th anniversary. It's only radio station licensed to serve the 75 million TV homes, of which 14 mil- wwv, run by National Bureau of Stand- Canonsburg area." lion will be wired. ards. It started on March 6, 1923, in The petition says that of 59 com- In his prepared remarks, Mr. Good- Washington and now operates from 380- munity leaders listed in the survey, three man also underscored the need for em- acre site near Fort Collins, Colo. Station have signed statements claiming never phasis in the license -renewal process to be provides audio tones of 440 and 600 to have been contacted for the survey; put on "the performance of the licensee hertz, respectively, for musical and elec- another eight have claimed orally that with an operating record, not on the trical industries; one- second time ticks; they were not contacted. And of the 59 tailor -made promises of the new applicant time -of -day voice announcements; time leaders, the petition adds, Mortenson with no record of operation or service." corrections to maintain proper earth - misspelled the names of 19. He condemned anew the Nixon admin- atomic time relationships; radio- propaga- Mortenson, based in Canton, Ohio, is istration's suggestion that, in his words, tion forecasts; geophysical alerts and sum- owned by members of the Mortenson "stations act as censors over network maries; weather information for Atlantic family, who also are licensees of WTOF- news." He also reviewed a broad range area; broadcasting of standard frequen- FM Canton, WHKK -FM Erlanger, Ky., of regulatory problems facing broad- cies and official governmental announce- and WEMM(AM) Huntington, W.Va. The casters. ments. Wwv is received on any of six Mortensons also have an application "Whatever the future holds for tele- standard carrier frequencies: 2.5, 5, 10, pending for the purchase of wWLV -FM vision," Mr. Goodman concluded, "it all 15, 20, 25 megahertz. Versailles, Ky. gets down to what appears on the screen and how the audience reacts to it. I am Full of figures. John Blair & Co., New convinced that we are serving the public York, has issued ninth edition of Sta- Goodman argues well, and what is more, that the public tistical Trends in Broadcasting, compila- realizes we are doing so. The problems tion of economic data for TV and radio. for restraints we have will be overcome if we con- Per -copy price of booklet is $4.95 and tinue to earn the support of our viewers it is available from Blair at 717 Fifth on cable siphoning and help them understand that television Avenue, New York 10022. In speech readied for affiliates he says public endorses free TV and he ranges over regulatory front

Cable television, unless it is force -fed, will not become a major mass medium, much less threaten free television. The danger is that it may be artificially forced in that direction. These views were offered by Julian Goodman, president of NBC, in a speech prepared for delivery today (May 7) at the opening of the annual NBC -TV af- filiates' convention in Los Angeles (see also page 38). "Our principal concern," he said, "is that cablevision may be pushed in a di- rection that is contrary to the public interest, simply to counterbalance tele- vision." That can happen, he explained, if cable is allowed to siphon off such free - TV staples as sports and feature films and to escape proper copyright liability. "On that sort of a television base," Mr. Goodman asserted, "cable -which is today's form of pay TV -can divert pop- ular attractions that the whole public can now see in their homes without charge. CBS Laboratories new Video Processing Amplifier is an outstanding performer! It can limit these attractions to the few For monochrome or composite color restructuring, CBS Laboratories CLD people whose homes are wired and who 1300 is the universal amplifier. High quality restoration is accomplished are prepared and able to pay." through individual controls of video, chroma, reference burst, sync and If that should occur, he continued, blanking. the cable industry not only would be re- In helical or quad tape use, the CLD 1300 actually improves quality dramat- warded for "feeding off television" but ically. And the CLD 1300 can even be used simultaneously as a standby also would be deflected "from the course sync generator. From CBS Laboratories, of course. it would follow if left to the normal economics of the marketplace -the de- velopment of a variety of supplementary CBS LABORATORIES services to meet interests not met now, to A Division of Columbia Broadcasting System, Inc. respond to customer needs and to con- 227 High Ridge Road, Stamford, Connecticut 06905 tribute additional values to home viewers,

Broadcasting May 71973 49 Broadcast television sets from the 1940's to the Journalism., present transmit video tapes of major Canada still seeks historic news events. VJ Day is reported Luce exhibit touches by Ben Gauer for NBC on a 1940 RCA answer on guidelines radio -TV combination floor model with a for lightly on radio -TV screen barely six inches by four inches. reporting crises History of journalism recorded The same set carries an NBC Esso Re- Is it desirable to have a written statement in new Smithsonian section porter excerpt with Paul Alley as re- of principles and guidelines as to how to porter. NBC Camel News Caravan ex- best handle the reporting and presentation of Electronic journalism plays a featured cerpts from 1949 -51, with John Cameron news in time of crisis? The Canadian and colorful role but is hardly the star Swayze as reporter, played on a 1947 Radio -Television Commission held a pub- of the newly created "Multimedia History RCA TRK -5 table model. CBS -TV's Ed- lic hearing on the subject in Ottawa last of American Journalism" exhibit at the ward R. Murrow's 1954 rebuttal to Sena- month and apparently came away with Henry R. Luce Hall of News Reporting tor Joseph McCarthy is depicted on a some doubts. DuMont Rumson The commission heard a discussion of in Washington. Opened May 1 in the table model from 1949. Smithsonian Institution's Museum of His- The Kennedy -Nixon debates of 1960 are a controversial document, "A Statement tory and Technology, the exhibit, in cur- played back on a 1959 Zenith console of Objectives, Principles and Operating sory, somewhat arbitrary, but still interest- model. A Zenith Avante Chromocolor SC Guidelines for Effective Working Rela- ing style, traces the mostly technological 600 -X model from 1972 is used to trans- tionships between the Peace Agencies of development of journalism in this country mit via tape the Olympic tragedy of last Canada and the Media," drawn between the from The Boston Chronicle of 1768 to year. Association of Chiefs of Police of news coverage from China via communi- Other TV news tapes shown as part of Canada and the Canadian Association of Broadcasters. cation satellites. The concentration is on the exhibit are Walter Cronkite's first While evidently no formal newspaper journalism with news maga- half -hour news show carried by CBS-TV agreement was signed between the two zines receiving less prominent attention in 1963, President Kennedy's assassina- groups (whether or not there is an agree- than either radio or television. tion as reported by NBC -TV in 1963 ment is still being debated). a series of The radio news section of the exhibit and CBS -TV's report of the last Apollo guidelines was published covering a sort is a circular floor display that includes moon flight in 1972. The various news of code of ethics for the coverage of news a carbon microphone vintage 1926, said clips average about eight minutes in in periods considered as times of national to have been used on NBC network length. crisis. broadcasts, and a microphone from The exhibit was made possible by a The guidelines grew out of events of KDKA(AM) Pittsburgh, which curator $250.000 grant given by Time Inc. Canada's so- called "October crisis" of Peter C. Marizio credits as being used Though the exhibit hall is named after 1970 when a group of separatist ex- for the "first radio news broadcast" in the founder of the Time Inc. publishing tremists in the Province of Quebec kid- 1920. The radio display also includes a and broadcasting organization, only a napped a British diplomat and murdered group of vintage radio receivers, each single photograph of Mr. Luce -in the a Quebec provincial cabinet minister. At equipped with a tape of a news report display given to the development of news the time, law enforcement officials charg- from the appropriate period. magazines -is shown. ed that the news media's rush to come up A Crosley "Pup" from 1924 plays a with a "scoop" hampered their investi- 1922 News in Review program from gation and rescue attempts. WEAF(AM) New York. A 1936 General The Canadian Radio -Television Com- Motors "Midget" model plays a general Around the world mission, in its hearing last month, heard news broadcast from 1934. An Emerson Establishment of a worldwide television concerns that creation of joint commit- receiver from about 1938 plays an H.V. news service to be operated on a daily, tees of police and news media representa- Kaltenbom report from London in 1939. scheduled basis was proposed last week tives at national, provincial and local A 1940 RCA portable carries a Bob by Nicholas Archer, ABC News director levels (as contemplated in the broadcast- Trout report on the Dec. 7, 1941, Pearl of basic news. He told an international ers- police guidelines), "might adversely Harbor attack. A 1955 Zenith transistor audience of broadcast news executives affect the role of the news media as a model plays a review of news happenings gathered in Cologne, Germany, for the watch dog on the exercise of police of that decade. In a corner of the exhibit annual International Broadcast Institute authority." Representatives of both the hall, a 1973 radio model (ironically and News Workshop that such a network Canadian Association of Broadcasters and maybe appropriately a Hitachi) alter- could be organized by a "broadcast Association of Chiefs of Police at the nates live broadcasts by Washington area union," which might launch and maintain open hearing assured the commission that all -news radio stations wTOP(AM) and its own satellite facilities. He suggested the proposed guidelines are being treated wAvA(AM). that such a network would not specifically as merely a working paper and tfiat the Television news is exhibited similarity be for broadcast but for dissemination of entire matter will be discussed further to the radio news presentation. In an news from one foreign broadcaster to all with the Radio and Television News Di- island display near the hall's entrance, others for their use as desired. rectors Association and at the next an- nual CAB meeting. The commission said it would await the outcome of these discussions, but cau- TIME & SPACE INC. 305/865 -4661 tioned individual broadcasters from im- plementing any of the guidelines until a James (Jim) Gerity, Jr., Pres. conclusion was reached on the desira- bility of a joint code of news reporting ethics between the country's police and 5875 COLLINS AVE., MIAMI BEACH, FLA. 33140 broadcasting forces. Prestige duebills for radio, television and cable Muskie's charge rejected EFFECTIVELY SERVING FOR: GIFTS TO EMPLOYEES AND ONE -FOR -ONE The Justice Department last week denied OVER 250 STATIONS AGENCIES, CIVIC AWARDS. TRADES - 15°C that the administration's proposed revi- AND 75 RESORTS SALES INCENTIVES, REPS COMMISSION sion of the criminal laws relating to dis- semination of classified government in- Trade your available time for desirable hotel space! formation was equivalent to a "national secrecy act." CALL OR WRITE MITTIE SIMMONS, ALMA VINTON, DON FISCHER Senator Edmund Muskie (D -Me.) had used that phrase in attacking the ad-

Broadcasting May 71979 50 radio television catv public relations/ contacts l Public Relations /Contacts is a regular feature of BROADCASTING, the newsweekly of broadcasting and allied arts, appearing the first issue of each month. If you mall releases or broadcast material to Stations, your advertisement belongs on this page.

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Broadcasting May 7 1973 51 National Public Radio, Kensington, Md., any kind of law through Congress until Headliner honors: for The Pet Population Explosion. you limit it to class." six in TV, in Outstanding station documentary: Elaborating on what he feels is the six radio wwvA(AM) Wheeling, W. Va., for Death Supreme Court's mandate to Congress, ABC, NBC, four TV stations, four radio and the Mines: Rebellion and Murder in the Illinois congressman cited the court's outlets and a radio production service the UMW. decision in the Earl Caldwell case (re- will be among the recipients of National Outstanding public service by a station: porter for The New York Times San Headliner awards next week. WTVN (AM ) Columbus, Ohio, for Political Francisco bureau who refused to provide The awards recognize journalistic ex- Poster Pollution. information to a grand jury about Black will cellence of the broadcast and print media. The awards be presented at a ban- Panther activities [BROADCASTING, July quet May 19 in Winners in television categories: Atlantic City, which 10, 1972]). The Supreme Court "made it Consistently outstanding TV reporting: sponsors the annual awards. clear" in that decision, Representative ABC, for excellence of reporting and con- Anderson said, that the Constitution tinued use of well -filmed stories. does not cover testimony given by news- Consistently outstanding TV reporting, Total shield urged men. Instead, according to his judg- cities over 500,000: wcxT(Tv) Miami. The Supreme has ment, "it mandated the Congress to act outstanding Court "mandated" that Consistently TV editorials: Congress draft a shield law that would to set limits to any privilege to be WMAQ -TV Chicago. protect newsmen from revealing their afforded." Outstanding network documentary: confidential that's the NBC -TV, for The Cave People of the sources- opinion of Representative B. Philippines. John Anderson (R- Rivera's `Willowbrook' station documentary: Ill.) as expressed on April 28 to the Outstanding the WWL -TV New Orleans, for China '72: A spring convention of Illinois News wins another prize Hole in the Bamboo Curtain. Broadcasters Association. An absolute shield law, indicated the Geraldo Rivera of WABC -TV New York Outstanding public service by a net- and Jean Heller of AP have been named work: NBC-TV, for Pensions: the Brok- congressman, would make it impossible for any investigative body with subpoena winners of the 1972 Robert F. Kennedy en Promise. Journalism awards. Outstanding public service by a station: powers to force a professional newsman to reveal his sources. Representative And- Mr. Rivera received the television KING -TV Seattle, for The Burned Child. award for Willowbrook: The Last Great In radio categories: erson, speaking in Rockford, Ill., to some 250 people -the largest INBA meeting in Disgrace, a documentary on care of the Consistently outstanding news report- mentally retarded. Miss ing: ABC Radio, for Vietnam in Crisis. 19 years -defined a professional news- Heller received outstanding man as "someone whose principal source the newspaper award for her series on the Consistently reporting, Tuskegee syphilis cities over 250,000: Jesse C. Smith, of income is derived from editing, report- study. KRLD(AM) Dallas. ing, or disseminating the news." He ac- One of four honorable mentions went Consistently outstanding reporting, knowledged that college and so-called to Clare Crawford of WRC -TV Washing- cities under 250,000: wJBo(AM) Baton underground newspapers object to this ton, for Mental Health: a Bureaucratic Rouge. definition, but explained, "I'm pragmatic Breakdown and The Hidden Children. Outstanding network documentary: enough to know you aren't going to ge Three of nine special citations went to broadcasters: Muncio Carlon, of the Uni- versity of Arizona's noncommercial KUAT- (AM) Tucson, for the What It's Like series; wcTA(TV) Champaign, Ill., for Migrants in Central Illinois, and non- commercial WQED(Tv) San Francisco for Scan Goes to Jail. We take pleasure in The awards were presented in Wash- ington on April 26. They recognize cov- announcing the erage of the disadvantaged. formation of Journalism Briefs William Kepper Associates. On scene. Jeff Hawkinson, newsman for Brokers and consultants WXCL(AM) Peoria, Ill., obtained phone interviews with two of three robbery to the cable television, suspects who last Tuesday (May 1) held radio number of children hostage at Peoria television and Catholic grade school. Searching for in- industries. formation on the incident, Mr. Hawkin- son called school and reached cafeteria, where two suspects (third had been killed by police) were holding some of hostages. WxcL broadcast taped interview after notifying police of location of gunmen. Big names. CBS's telecast of news and documentary Emmy awards (Tuesday, May 22, 9:30 -11 p.m., NYT) will feature Henry Kissinger, White House adviser; Frank Stanton, retired chief operating of- ficer of CBS, and Coretta Scott King. State National Bank Plaza These three will present key awards. Hosts of the National Academy of Tele- william 1615 Orrington Ave. vision Arts and Sciences -sponsored show, which will originate in New York, are I

Broadcasting May 71973 52 000, 4% on revenues between $120,000 Lion in the top -50 markets, 65.3% in all Cablecasting and $160,000, and 5% on revenues other markets and only 2% growth in above that limit. revenues per subscriber, Crandall -Fray The copyright owners, however, con- estimated that the rate of return on in- What can cable tending that the proposed fees are far vestment cable systems would earn be- too low, are insisting that unless a mu- fore taxes and without copyright fees afford to pay tually satisfactory schedule is constructed, would vary from 18.6% in the smallest the two sides should agree to legislation markets to 23.4% in the largest. Mitch- for copyright? providing for arbitration. This was the ell's estimates indicated that the largest be expected by Hire two different analysts resolution proposed in the consensus return-17% -could answers, agreement that cable operators, copyright systems in markets below the top 100 and you get two different 6.1% as movie producers and NCTA owners and broadcasters signed in No- and that the smallest return -2.4 to have now paid to find out vember 1971, to pave the way for FCC -could be expected by systems in mar- adoption of its new cable -TV rules. kets between 51 and 100. Systems in the 4 to The rough dimensions of the gulf sepa- The continued inability of the cable top-50 markets would earn 6.1% rating cable -television operators and operators and copyright owners to reach return, according to the Mitchell report. copyright owners on the question of agreement indicates the McClellan bill copyright fees are beginning to emerge, will face heavy going in Congress. And and they confirm speculation that the gulf if the bill is not enacted, cable copyright Broadcast and cable: is wide. liability, on the assumption of which the An economic study that was prepared commission adopted the cable rules that both on the same tube for motion -picture producers and became became effective on March 31, 1972, will Former NAB TV chairman now says available last week says that cable opera- remain a promise unfulfilled. his fears of cable were unfounded tors, even in markets below the top 100, FCC Chairman Dean Burch has been could afford to pay up to 13% of their attempting to act as a mediator, but thus Over- the -air broadcasting and cable tele- revenues iri copyright fees -and that far without success. Jack Valenti, head vision are really one business. Broadcast- those in the largest markets could pay as of the Motion Picture Association of ing is not going to wipe out cable, and much as 25 %. America and spokesman for the motion - cable won't kill broadcasting. So stop the But the study also referred to one done picture copyright owners, rejected as un- talk about separate rules, regulations and last fall for the National Cable Television acceptable a compromise solution Mr. conditions. Let broadcasting and cable Association, presenting a much more Burch offered-one providing for arbitra- operate under the one umbrella of televi- bearish picture of cable's profitability. tion of copyright fees in the top -50 mar- sion. The NCTA -sponsored study indicated kets and a legislated fee schedule in smal- This evaluation came last week from that not even the largest systems could ler markets. However, the chairman is Mike Shapiro, a broadcaster for 28 years, afford significant copyright -fee payments now turning his attention to officials of now vice president and general manager -that a 5% fee would be a burden even the motion -picture companies involved of WFAA- AM -FM -TV Dallas. He told a on large, profitable systems and would (BROADCASTING, April 30), and he may group of Texas cable- television executives "in an important proportion of cases" be confer with them in Los Angeles this enough to transform profitable systems week. Mr. Burch left on Thursday for a into losers. week's trip to his home state of Arizona A source familiar with the two sides' during which he will address the Arizona NOTICE IS HEREBY GIVEN, that applications thus far unsuccessful effort to compro- Bar Association. He said last week the are sought and requested for the award of a mise their differences and to settle on a trip had long been on his calendar, but franchise to install, operate and maintain a fee schedule said the studies reflect the acknowledged Los Angeles's proximity cable television service, pursuant to a Fran contrasting positions. He said cable in- would give him the "capability" to confer chise to be awarded by the Town of Bruns- terests are proposing payments of "2 or with motion -picture company officials. wick, for the construction and operation of a 3 %" of revenues and the copyright own- The Crandall -Fray study calculates ers, payments of about 16%. The NCTA- cable companies' ability to pay substan- Cable Television system within the corporate sponsored report said that the effect of tial copyright fees after setting aside a limits of the Town of Brunswick, County of the higher range of fees would be "dev- 15% rate of return on total investment Rensselaer and State of New York. astating" and "would create a decidedly before taxes -the amount the study says The system desired by the Municipality is unprofitable investment climate for cable is needed to attract new capital. On that television throughout the top 100 mar- basis, the report says, the percentage of as follows: 30 channels with two -way capacity kets." revenues available for copyright fees or built in -dual trunk-pretapped- capacity to origi- The study done for the copyright own- other purposes is as follows: for systems nate cable casting with facilities for local ers was prepared by Robert W. Crandall, in the top -50 markets, 20 to 25 %; those productions and presentation of programs - an associate professor of economics at in markets 51 -100, 17 to 20 %, and must otherwise conform in all respects to the Massachusetts Institute of Technol- those in markets 101 and below, 13 to FCC Regulations. ogy, and Lionel L. Fray, a management 21 %. consultant. It is being circulated on The Crandall -Fray conclusions are dif- Applications will be received by the Town Capitol Hill, where it is designed to coun- ferent from Mitchell's, according to Supervisor, Fred W. Curtis, R.D. #1 BOX 321, ter the study that was done for NCTA by Crandall -Fray, for two principal reasons. Troy, New York, in accordance with Section E3 Bridger M. Mitchell in association with First, -Fray uses what it Crandall says of the Rules of the Commission on Cable Robert H. Smiley. That study was not are the cable owners' estimate of an Television of the State of New York, and made public until last week, after the effective rate of growth in revenues per Crandall -Fray report became available. subscriber of about 4% annually, while must be submitted on or before June 21, 1973. At issue on the Hill is the copyright the Mitchell study projects per- subscriber All proposals submitted in accordance with bill introduced by Senator John L. Mc- revenues of $64.60 per year without any this Notice will be available for public inspec- Clellan (D- Ark.), chairman of the Sen- increase, ever, despite the potential that tion during normal business hours at the ate Subcommittee on Patents, Trade- new services, pay channels and sub- Brunswick Town Office, Center Brunswick, New marks and Copyrights. The bill, identical scriber fees promise. Second, Crandall - York, and further information relative to the to measures introduced in the previous Fray, using NCTA projections, esti- submission of such proposals or the Franchise maximum at two congresses, contains a fee schedule mates CATV penetration to be hereinafter awarded may be obtained by the cable operators will accept: It would 65% of the homes passed, while the contacting J. Trent Cox, whose address is 150 require a copyright fee of 1% on rev- Mitchell study assumes 22 to 45% of York and enues up to $40,000, 2% on revenues the homes passed by cable in the largest Brunswick Road, Troy, New 12180, between $40,000 and $80,000, 3% on markets. whose telephone number is 518- 272.5604. revenues of between $80,000 and $120,- Assuming 64.8% subscriber penetra-

Broadcasting May 71973 53 approving rules to regulate cable TV growing likelihood that cities and coun- throughout the state via an Office of ties ... will haphazardly move to regulate Cable Television. The state legislature pole -attachment rates." Such a move, authorized creation of the office within CCTA claimed, "would be detrimental the PUC last December. to any hope of shaping cable as a na- Essentially, the rules call for individual tional communications medium." CCTA municipalities to award cable -TV fran- estimates that cable firms will be making chises either directly or as a result of use of 170,000 of General's 700,000 competitive bidding. But performance poles by the end of this year. goals of franchise applicants must subse- In expressing a need for federal in- quently be approved by the Office of tervention, Representative Waldie noted Cable Television. last week that since utilities have a mo- nopoly over existing poles, and because cable firms are required to utilize existing FCC for facilities when available, utilities are ef- calls delay fectively controlling access charges to of pole- attachment those facilities and costs, consequently, have skyrocketed. Legislation is urgently Mr. Shapiro rate increase needed, he said, because of "the dis- phone astrous effects these unregulated and un- television's fight against California company that commercial is asked for comments; warranted increases in pole- attachment cable TV has been going on for many commission promises action rates could have on the cable -television and he used to be in the fore- years that within 30 days; Waldie industry." front of that fight, particularly when serv- introduces legislation giving The Waldie bill (H.R. 7331) provides ing as chairman of the television board of agency the National Association of Broadcasters. jurisdiction over fees that the FCC set rental charges, following "But things have changed in the past few a hearing, that do not exceed cost "plus a The years," he pointed out. "Cable is here to FCC last week requested that Gen- reasonable profit." stay. We are now talking about one busi- eral Telephone Co. of California delay In light of the April 30 FCC ruling, ness, not two." its planned rate increase for CATV pole a commission spokesman said last week Mr. Shapiro's announcement of recon- attachments. The commission was acting that the agency has several alternative ciliation to changing times came in a in response to petitions filed two weeks ago courses of action to take in the California speech to the 13th annual meeting of the by the California Community Television proceeding: order a stay of the General Texas CATV Association (April 25 -27) Association and the National Cable Tele- Telephone rate increase pending the out- in Dallas. He advised the cable TV oper- vision Association, asking that the agency come of the blanket inquiry, order a new ators in his audience to recognize that rule as improper General's decision to hearing on the individual case, defer ac- they ultimately will have "all of the re- hike anual pole- rental fees from $3 to $6 tion pending the enactment of legislation sponsibilities" to their local communities per attachment (BROADCASTING, April or rule outright on the desirability of the that commercial TV licensees have today. 30). Also last week, Representative General Telephone proposal. Get involved in your local community, he Jerome Waldie (D- Calif.) submitted leg- strongly recommended. He pointed out islation that would give the FCC juris- that pornographic material is being tele- diction over pole -attachment arrange Optimism is the word vised on public- access channels of cable ments. systems and stressed that "this is just as In an April 30 decision, the commis- at Teleprompter Corp. disgusting and unacceptable" as it would sion requested that General Telephone Shafer tells stockholders be if broadcast by a television station. defer its rate increase until the agency that new management team has firm "Because some yahoo in Florida is has had time to examine the cable asso- headed for an even better '73 making a pot of gold running dirty mov- ciation petitions as well as the phone ies into the motel rooms in his town, don't company's response. It asked General Teleprompter Corp., New York, reported succumb to the temptation," said Mr. Telephone to submit briefs on the matter to stockholders at its annual meeting last Shapiro. by May 4. It said the CCTA and NCTA week that 1972 was a bright year in all The cable industry, Mr. Shapiro said, petitions raise substantial questions re- aspects and pointed to an even more "will have - and should have - self-im- garding the impact and propriety of the promising year in 1973. posed, self-regulated codes." He noted proposed rate increases. The commission Board Chairman Raymond P. Shafer that broadcasting has a similar problem promised to decide on a course of action referred briefly to the "dark period" be- because its TV codes are "ineffective," at within a month. least "as they are administered today." The commission has been holding pro- Mr. Shapiro called for both industries ceedings connected with the question of to work towards the same goals in serv- whether it has authority to assert juris- ing the public. "I am as convinced as I diction in this area for the past six years. am standing here today," he said, "that The current inquiry was initiated in 1970 in the not too distant future we will not but has been stymied by several develop- talk in terms of VHF and UHF, network ments, not the least of which was the affiliated, independent, educational tele- death of the presiding administrative law vision, commercial television, cable tele- judge. vision." he Instead, asserted, "at some The California case has become a point in the future it will all be televi- prime candidate a sion." for precedent-setting action by the FCC because that state's public utilities commission has made it clear that it does not intend to regulate Thaw for New Jersey CATV pole- attachment rates. The FCC has tak- The New Jersey Board of Public Utility en the position that government regula- Commissioners on April 23 ended a 22- tion is necessary in this area, and the month moratorium on the granting of California case has left it with a question cable -television franchises. The mora- of whether that regulation should be as- torium began in July, 1971, and ended sumed by the federal government or April 15, but then was extended for local authorities. Cable interests are op- another week. posed to local control. The CCTA peti- The PUC ended the moratorium by tion noted that there is "a serious and Mr. Shafer

Broadcasting May 71979 54 fore 1972 and said Teleprompter's new Tv could continue to carry games played management team is now in control. He Programing in New Haven.) noted that the FCC has given "a clean A spokesman, who described the meet- bill of health" to the present management Rozelle gives an inch ing as "friendly," said that Senator Pas- (BROADCASTING, April 23). Mr. Shafer's tore was looking for a more typical set reference was to the internal problems on football blackouts of circumstances to accurately determine affecting Teleprompter in 1970 and 1971, But Pastore will submit bill the effects that lifting TV blackouts which led to the conviction of former for one -year moratorium would have on professional sports. The Chairman Irving B. Kahn and the cor- spokesman said Senator Pastore told poration itself on various charges, in- National Football League Commissioner Commissioner Rozelle that he would cluding conspiracy and perjury. Pete Rozelle met with Senate Communi- introduce legislation similar to last year's Mr. name later Kahn's cropped up cations Subcommittee Chairman John O. S. 4010, but containing a one -year limit, the question-and -answer during period Pastore (D -R.I.) last week and offered to establish a trial period. when a stockholder asked if the deposed to conduct two experiments in lifting tele- board chairman had any connection with vision Teleprompter. Mr. Shafer replied that blackouts. But Senator Pastore was Mr. Kahn's employment contract with not satisfied with the NFL's proposals and `Corner Bar' is ABC's Teleprompter had been settled and he said he would offer his own solution - has not been in the company's employ legislation. designated pinch hitter since Feb. 5, 1972. He said that to the The private meeting last Thursday (May 3) stemmed from hearings last fall Last summer's fill -in series best of his recollection, Mr. Kahn still returns again; also slotted held "a small number of shares" in Tele- during which Senator Pastore suggested to that the NFL for rerun months are two new prompter. (Mr. Kahn is now serving a Commissioner Rozelle half -hour comedies, hour variety prison term.) consider lifting TV blackouts on a trial basis Oct. 9, Other speakers were William Bresnan, (BROADCASTING, 1972). ABC -TV's summer schedule will feature to the hearings, Senator Pastore in- president of Teleprompter, who reviewed Prior two new half -hour situation comedies, troduced S. 4010, a bill to prohibit TV the company's record -setting sales and a new 60- minute comedy- variety series, earnings in 1972, and Hubert J. Schlafly, blackouts of home football, basketball, the The baseball and hockey games when games and return of last summer's executive vice president for technological Corner Bar. are sold out 48 hours in advance. developments, who summarized the com- The are Thick- pany's research activities in the technical At last week's meeting, according to new situation comedies area. a Senate spokesman, Commissioner Ro- er Than Water (Wednesdays, 8 p.m., Governor Shafer also announced last zelle offered to allow local telecast of NYT), starring Julie Harris and Richard week that the company's Manhattan the 1974 Super Bowl, which will be Long, which is based on the British series CATV system has expanded its channel played at Houston. In addition, he offered Nearest and Dearest, and which has Bob capacity from 17 to 24 channels, effective to lift blackouts of New York Giants Banner as executive producer, and Love May 1. The original timetable called for football games this fall. (The Giants Thy Neighbor (Fridays, 9:30 p.m.), also expansion to 24 channels by mid -August. will be playing home games in New based on a British series, about a black Haven, Conn., while a new stadium is family that moves into an all -white neigh- being built for them in Hackensack N.J. borhood. Rush Associates, with Herman CPI to lend hand WTIC -TV Hartford, Conn., had been Rush and Ted Bergman as executive pro- carrying the Giants' games when they ducers, will be in charge of Love Thy in Philadelphia area played in New York City. Presumably Neighbor. Communications Properties Inc., Austin, the Rozelle offer would mean that WTIC- The new variety show is The Burns Tex., announced that it would cooperate with Delaware County Cable Television Co., Philadelphia, in building, helping to finance, managing and operating the latter's cable -TV system franchises in 15 communities adjacent to Philadelphia. According to a reported agreement be- tween the two companies, CPI will have the right to acquire stock of the Dela- ware County Cable systems after they have been in operation "for a period of time." The systems, to be constructed at an estimated cost of $5 million, will cover franchises Delaware County Cable bolds in such communities as Borough Chester, Chester township, Upper Darby township and Upper Providence town- ship.

NCTA drawing exhibitors The National Cable Television Associa- tion, with six weeks to go before its 22d annual convention, reported it already has 26 more exhibitors for the four-day Peabody people. The 33d annual George Foster Peabody awards were officially meeting (June 17 -20) than it had for the presented last Wednesday in New York before an audience of more than 400. 1972 convention. To date, 156 exhibitors Awards were presented in 13 categories, with multiple winners in some classifica- have signed to use 60,300 square feet of tions. The winners were announced in March (Broadcasting, March 26). NBC won exhibit space. Last year, 130 exhibitors five awards, ABC two and the BBC three. Pictured above is William Storke (I) who filled 50,000 square feet. NCTA still has accepted one of the awards for NBC, this one in the television entertainment some 700 square feet available for ex- category, for the network's Jack Lemmon in 'S Wonderful, 'S Marvelous, 'S Gersh- hibitors. The exhibit area at the Anaheim win; Liza with a Z, and The Timex All -Star Swing Festival. Presenting the awards Convention Center, Anaheim, Calif., will (a certificate and medallion in each category) was Warren Agee (c), dean of the cover the main exhibit hall, the grand University of Georgia School of Journalism, which administers the awards. Paul lobby and the north lobby. Porter (r), Washington attorney and former FCC chairman, read the citations.

Broadcasting May 7 1973 55 and Schreiber Comedy Hour (Saturdays ductions to syndicate their comic radio uled in Los Angeles May 18, with future at 9), with the comedy team of Jack routines. Segments are three to four -and- events set for Milwaukee, Detroit and Burns and Avery Schreiber as hosts. one -half minutes in length and available Chicago thus far. Bernie Brillstein is the executive producer. in markets on exclusive- contract basis. The Corner Bar (Fridays, 9:30) will Series is sold on minimum option of 13 Horror host segments. Wraparound por- have two new proprietors this summer weeks at three times published 60- second tion for horror movies is being syndi- instead of last year's one. Anne Meara prime -time rate. John Hickman or Robert cated by Rhodes Productions, Los An- and Gene Roche are the new characters; Parish, 4417 Bradley Lane, Chevy Chase, geles. Rhodes is offering 100 segments of Gabe Dell, last year's lead, will not be Md. 20015. Phone: 202- 737 -1382. "Seymour Presents," featuring actor -pro- back. Comedian Alan King will return ducer- director Larry Vincent as sinister as executive producer of the series. NBC buys `Squares'. Hollywood Squares, host for movies. Mr. Vincent, whose pre- used in TV access time for past two sentation includes opening, middle and seasons, has been bought by NBC for its closing, has been hosting, under name Program Briefs owned stations to use two nights weekly Seymour, horror movies on KTLA(TV) beginning in September. Syndicated pro- Los Angeles for last two years. Camp Classics sell. Time -Life Films reports gram, produced by Heatter -Quigley Inc. narration already has been sold in Phila- sale of 21 drama half -hour episodes of and distributed by Jack Rhodes Produc- delphia, San Diego and Huntington, W. Tom Brown's School Days (eight seg- tions, both Los Angeles, has been broad- Va. Part of purchase agreement is visit by ments) and The Last of the Mohicans (13 cast on once -a -week basis on 117 stations, Seymour in his $10,000 hearse this 'sum- programs) to CBS -owned KNxT(Tv) Los including NBC -owned outlets. Similar but mer. Producer is Gary Blair, Hollywood. daytime under name Angeles, KMOX -TV St. Louis, wCAU -TV separate show same continues on NBC -TV for seventh year. Name change. Broadcast Design, Los Philadelphia and wBBM -Tv Chicago. Clas- Angeles consulting firm specializing in sic dramas were produced by BBC. Bike races. Vidistrib Inc., Los Angeles, image and identify programs, has Spreading joy. Ed Walker and Willard has signed to distribute new TV program, changed name to Warren Earl Associ- Scott, personalities formerly with WRC- Pro -Bike being produced by Great Em- ates, and has moved offices to 10000 (AM) Washington and now with wwDC- pire Films Inc., Hollywood. Great Em- Riverside, Toluca Lake, Calif. Telephone: (AM) there, have formed Joy Boys Pro- pire is video-taping live bike races sched- (213) 763 -4353.

Herb Jacobs Sunday Monday ABC CBS NBC ABC CBS NBC forecasts 7:30 7:30 New CBS to win, 30 Adven- 24 35 Local Local Local 8:00 FBI -ttsres Disney of - - 8:00 Lotse NBC to place, 32 Perry 242 35 32 Mason 28 34 Luck ABC to show 8:30 8:30 Rookies - Gunsmoke 35 27 33 30 34 Diana 29 Annual predictions put CBS 9:00 - Mannix --- .-- 9:00 in substantial lead with Here's 32 35 27 33 29 30 other two nearly tied; Sunday NBC Lucy 9:30 Night Sunayd he claims to have guessed right Mystery - 9:30 Movie on 87 in 1972 -73, Movie 34 New Dick NBC periods 36 26 33 28 31 close on 25 and wrong on 14 NFL Van Dyke Monday 10:00 Barnaby Monday Night -Jones - 10:00 Night - at is 37 26 34 Football the 32 Perennial prognosticator Herb Jacobs 34 28 Movies putting his money on CBS -TV to win 10:30 10:30 Medical next season's prime -time sweepstakes. - Center - And the chairman of Telcom Associates Local Local Local 35 28 32 sees that network taking it by a com- fortable margin. Mr. Jacobs's annual handicapping was later usual this than spring because of the second in eight and third in 11, and NBC, tardy assembling of fall schedules by the first in eight, second in 18 and third networks, but he now predicts that CBS - in 16. Thursday TV will put together an average rating of He touts 20 of CBS's half-hour time 20.4 for the first 13 weeks of 1973 -74, periods as "strong" (with shares of 34 ABC CBS NBC compared with averages of 18.9 for NBC - 7:30 or higher), as against 11 for NBC and TV and 18.8 for ABC -TV. nine for ABC. He estimates that 16 of Local Local Local As in past years, Mr. Jacobs also ABC's half -hour segments will be "good" 8:00 forecast shares of audience for each half - (shares of 30 -33), compared with 12 of hour in network prime time (see ac- NBC and 11 of CBS and rated as "weak" 24 32 35 companying His The Flip charts). new projections (26 shares or less) 10 of NBC's segments; 8:30 Torna were made against a background of a `- Wallons -Wilson five of CBS's and four of ABC's. 24 33 36 claimed accuracy of 88.9% for his 1972- Mr. Jacobs noted that 18 of the 65 73 predictions. programs on next fall's schedules will be 9.00 According to Mr. Jacobs's calculations, new. He prophesied that only one new 26 32 35 he had 87 "bullseyes" last season (three series, Kojack on CBS -TV, will be first Kung 9:30 -, Ironslde share points either way of the actual in its time period and only two will reach Fu - - 33 35 shares) and 25 "scores" (five share points rLnner -up position-Lotsa Luck and Girl 27 CRS Thursday either way). For the other 14 half -hours, with Something Extra, both on NBC -TV. 10.00 he reported 14 misses (six or more shares Night Mr. Jacobs hedges his selections with 31 Movies 36 26 way from the actual shares). a note of. caution: His estimates reflect Streets 10:30 of NBC Mr. Jacobs's forecast for 1973 -74 gives the average shares of regularly scheduled San - Follies - \BC first place in 11 half- hours, second programs, and do not include specials and Francisco 31 37 26 16 and third in 15; CBS first in 23, their competing programs.

Broadcasting May 71973 50 and Mr. Thornton asked that the matter Around the corner be declared moot. They noted that the Biggest underwriting NBC -TV, on Aug. 16, and CBS -TV, on grand jury before which Mr. Thornton for noncommercial TV Aug. 31, will begin telecasting 90 games refused to disclose the caller's identity each of the National Football League is no longer sitting. Exxon goes on the record book schedule. Each network will broadcast 83 Mr. Thornton was found in contempt with its funding for new series regular-season contests, three preseason of court by a county judge in December and four post- season games. CBS -TV will after refusing to answer the question the The Exxon Corp., New York, has an- carry 65 National Conference and 18 grand jury had put to him (BROADCAST- nounced a grant of $1 million to non- interconference games. NBC -TV will ING, Dec. 4. 11, 1972) -who was the commercial WNET(TV) New York for carry 67 American Conference and 16 caller who had said the grand jury had the production of a major new drama interconference contests. CBS -TV will "whitewashed" a case involving a former series, Theater in America. It is the telecast the Super Bowl from Houston on city judge. largest grant ever made to noncommer- Jan. 13, 1974. NBC -TV will present the cial broadcasting by a commercial cor- Pro Bowl from Kansas City, Mo., on poration for a single season's domestic Jan. 20. ABC in Liberty Bowl pact television production. The $1 million ABC -TV will telecast the 1973 and 1974 will be matched by a previously an- Liberty Bowl collegiate football games nounced $1 million in funding for the An indecisive ending and has an option for those in 1975, new series from the Corporation for Pub- The contempt -of- court case against a 1976 and 1977 under a contract an- lic Broadcasting (BROADCASTING, March WDEF -TV Chattanooga talk -show host who nounced last week by Roone Arledge, 12). refused to divulge the identity of a person president of ABC Sports. The rights The previous highest single season pro- who phoned in has been dropped. price was not disclosed but informed graming grant also was made by a gaso- The Tennessee Court of Appeals in sources put it at about $1 million over line company, Mobil Oil Corp., New Knoxville last week dismissed the con- the five -year span. The games are played York, a total of $821,500 in fiscal 1972 tempt charge against Harry Thornton in Memphis. This year's is scheduled for -most of it to the Masterpiece Theater after both the attorney general's office Monday, Dec. 17. series and some to The Children's Tele- vision Workshop. Mobil Oil also made a programing grant of $750,000 in fiscal Tuesday Wednesday 1971. There have been larger grants made by business to noncommercial ABC CBS NBC ABC CBS NBC broadcasting, but they did not neces- 7:30 7:30 sarily cover programing. CBS, in fiscal Local Local Local Local Local Local 1968, made an unrestricted grant of $1 million. The following fiscal year, the 8:00 8:00 Temper- Bob & Carnegie Corp. also gave $1 million. In ature's 29 Maude 38 25 Carol & 24 32 Adam -12 36 fiscal 1971, the Ford Foundation made a Rising Ted&Alice Sonny 8:30 Chase - 8:30 & grant of $1.2 million to the Public Broad- Cher casting Service for technical equipment. 32 36 26 28 35 29 million Hawaii Wednes- The combined grant of $2 9:00 Tuesday 9:00 NBC - - Five -O day from Exxon and CPB will go for the Movie Wednes- Movie of 33 37 26 30 34 day 29 production of from 18 to 20 dramas to of Mystery the The -74 season, Week 9:30 the Cannon -Movie be telecast during the 1973 9:30 Magician - Week - - with WNET acting as executive producer. 37 30 27 30 34 29 The Theater in America series is to be New CBS 10:00 Tuesday 10:00 carried on the PBS system. 39 Night 30 26 31 36 25 plans are still in the Movies/ Owen While production Marcus Hawkins/ Police Marshall Love planning stage, it's believed that about 10:30 Welby, 10:30 Cojaok Shaft -Story Counsellor - -Story M.D. - 12 of the dramatic presentations will be At Law 40 30 26 31 36 25 based on productions done by regional theater groups in collaboration with WNET. The remaining telecasts will in- clude rebroadcasts of previous WNET productions. Jac Venza, who heads the station's drama unit, will serve as the executive producer of the new series. Friday Saturday ABC CBS NBC ABC CBS NBC 7:30 7:30 Unda award for Hyland Local Local Local Local Local Local Robert F. Hyland Jr., vice president - 8:00 8:00 general manager, KMOX -AM -FM St. Louis, Sanford Partridge All In 50 Brady 29 Calucci's 25 43 21 25 3 with the personal Bunch Dept. and Son Family The Family was honored May Emer- achievement award by Unda-USA, the 8:30 8:30 gency! Girl with Catholic fraternal organization for broad- Odd 28 Something 31 27 MA'SH 40 29 32 Rolll Extra casters and allied communicators. The 9:00 9:00 ABC annual Gabriel awards, initiated 25 years Room 30 32 Needles 28 Suspense 29 Mary Tyler 37 30 ago by the Catholic Broadcasters Asso- 222 and Pins Moule/ Moore Cyborg cation, went to 22 TV and radio pro- 9:30 9:30 - grams, including many produced by other 33 Bob 36 NBC Mr. and 28 Brian 30 30 31 Ms. CBS Keith Newhart Saturday denominations and nonchurch groups, Friday Night Two stations that received Gabriels for 10:00 Night 10:00 at the over -all excellence: KNBC(AM) Los An- 29 Movies 35 27 27 35 Dean Movies geles, and KNx(AM) both Los Angeles. Love Martin Carol 10:30 American _ 10:30 Griff - Certificates of merit went to wLWI(TV) Burnett - - Comedy - Style 30 36 Hour 27 27 35 34 Indianapolis, and wwvA(AM) Wheeling, W. Va.

Broadcasting May 71973 57 Music Trial of CBS suit for per -use Broadcasting roPlaylist music licenses These are the top songs in air -play popularity on U.S. radio, as reported to Broadcasting by a nationwide sample of stations that program contemporary, "top -40" formats. Each is underway song has been "weighted" in terms of American Research Bureau audience ratings for the reporting station on which it is played and for the day part in which it appears. It's the beginning of what Bullet indicates upward movement of 10 or more chart positions over previous week. may be years of litigation as network goes to court Overall rank Rank by day Darts to force ASCAP and BMI Last This Title (length) 8- 10e- 3- 7- to lift blanket payments week week Artist -label 10a 3p 7p 12p

A lawsuit seeking far -reaching changes 1 1 Tie A Yellow Ribbon (3:19) 1 1 1 1 in broadcast music licensing went to trial Dawn -Bell in New York last Tuesday (May 1). 2 2 The Night the Lights Went Out in Georgia (3:36) 2 3 2 4 The suit was brought by CBS -TV in Vicki Lawrence -Bell an attempt to compel the American So- 4 3 You Are the Sunshine of My Life (2:45) 3 2 4 3 ciety of Composers, Authors and Pub- Stevie Wonder -Tamla lishers, and Broadcast Music Inc. to issue 3 4 Cisco Kid (3:47) 4 4 3 2 it a so- called "per -use" license, under War- United Artists which it would have to pay them for only 5 5 Stuck in the Middle (3:24) 5 5 6 5 those musical works it actually uses. This Stealers Wheel -A &M would be a radical departure from the 6 6 The Twelfth of Never (2:40) 8 6 9 7 conventional blanket and per- program Donny Osmond -Kolob /MGM licenses under which broadcasters are 11 7 Daniel (3:52) 7 8 6 6 charged at set rates regardless of how Elton John -MCA much or how little music they use. 13 8 Reelin' In the Years (4:35) -10 11 6 8 The trial, before U.S. District Judge Steely Dan -ABC /Dunhill Morris E. Lasker, is expected to last 8 9 Sing (3:20) 6 7 10 13 The Carpenters -A &M Continued on page 61 9 10 Neither One of Us (4:15) 12 9 12 12 Gladys Knight and the Pips-Soul 7 11 Drift Away (3:30) 11 10 13 11 Tracking the Playlist' Doble Gray -Decca 10 12 Ain't No Woman (2:59) 9 12 14 14 Two new songs break into the top -10 of the Four Tops-ABC /Dunhill 'Playlist' this week, two break into the top - 14 13 Little Willy (3:13) 13 15 7 10 40, while nine brand -new records go onto The Sweet -Bell the charts for the first time. Elton John's 22 14 Frankenstein (3:28) 24 19 11 9 and Steely Dan's second top -10 hits in a Edgar Winter Group -Columbia row -"Daniel" and "Reelin' in the Years" 26 15 Pillow Talk (3:41) 15 13 15 15 -are numbers seven and eight this week, Sylvia- Vibration respectively, as Doble Gray (11) and The 12 16 Killing Me Softly With His Song (4:46) 14 14 20 17 Four Tops (12) drop down. "Close Your Roberta Flack- Atlantic Eyes" by Edward Bear and "Long Train 20 17 Thinking of You (2:17) 17 17 16 16 Runnin' " by the Doobie Brothers (36) take Loggins and Messina -Columbia exceedingly large steps to come 16 18 Loving You Is the Right Thing to Do (2:57) 19 20 17 19 into the 'Playlist' top-40 this week. Carly Simon -Elektra Though they did not make the top -40, three 15 19 Danny's Song (3:06) 16 18 22 23 records had significant mid -chart jumps Anne Murray -Capitol this week to render them bullets and 25 20 My Love (4:08) 20 16 23 21 worthy of mention: Billy Preston's "Will It Paul McCartney -Apple Go Round in Circles" (45), J. Geils Band's 21 21 Wildflower (4:08) 22 21 19 20 "Give It to Me" (50) and Ohio Players' Skylark -Capitol "Funky Worm" (55). Three records -all 28 22 Daisy a Day (2:48) 18 22 21 29 R &B crossovers and all bulleted- garnered Jud Strunk -MGM enough responses this week to come onto 27 23 Armed and Extremely Dangerous (2:49) 23 23 24 22 the chart for the first time in the fifties: First Choice -Philly Groove The Spinners' "One of a Kind (Love Affair)" 23 24 Out of the Question (2:57) 21 25 26 25 (52), Dells' "Give Your Baby a Standing Gilbert O'Sullivan -MAM Ovation" (58) and the Southside Move- 32 25 It Sure Took a Long, Long Time (3:12) 26 24 25 24 ment's "I've Been Watching You" (59)- Lobo -Big Tree which is on the Wand label, a division of 30 26 Hocus Pocus (3:18) 35 32 18 18 Scepter Records. Also new with bullets this Focus -Sire week are Michael Jackson's new single, 42 27 Playground in My Mind (2:55) 25 26 28 27 "With a Child's Heart" (62), and "Superfly Clint Holmes -Epic Meets Shaft" by John and Ernest (63). 24 28 Stir It Up (3:09) 27 27 27 30 "Without You in My Life" by Tyrone Davis Johnny Nash -Epic (72) Is also new. This week, there is a tie 19 29 Peaceful (2:50) 28 28 31 31 for the number -74 spot between Charlie Helen Reddy -Capitol Rich's "Behind Closed Doors" (a number - 36 30 Right Place Wrong Time (2:50) 36 31 33 26 one country hit now beginning to cross Dr. John -Atco over pop charts) and "I can 35 31 Drinking Wine (3:37) 32 29 36 28 Understand It" New Birth. Jerry Lee Lewis -Mercury

Broadcasting May 7 1973 58 TälkRadio

What's to happen to titioners, is here to handle sex discus- ences different from talk radio, now that stay. sions in the aftermath other kinds? topless talk is under of the FCC crack- the gun? The all -talk In its May 28 issue * down? Who is really Whether your station stations have just kept BROADCASTING will out there talking is all -talk, part -talk or on talking -on just present a special re- back? Why do some no -talk, your ad will about any subject that port on the stations types of advertisers get strong attention in comes to their listen - that emphasize two - get extra sales action the issue that contains ers's fertile minds. The way talk in most of from their com- this timely feature -in format, according to their broadcast day. mercials in talk shows addition to the regular its experienced prac- How do their hosts while others stay budget of industry away? Are talk audi- news. You belong in BroadcastingmMay28

Which will be seen by the New York, N.Y. more than 120,000 influentials Stan Soifer, David Berlyn who read Broadcasting regu- 7 West 51st Street, 10019 larly. For more details and 212 -757 -3260 advertising opportunities available, call your nearest Hollywood Broadcasting representative. Bill Merritt Closing date: May 21. 1680 N. Vine Street, 90028 213- 463 -3148 Washington, D.C. Maury Long, John Andre 1735 DeSales St., N.W., 20036 202- 638 -1022

Broadcasting How to protect BrrooadcastingvPlaylist continued from page 58 yourself Over -ell rank Rank by day parte Lesf This 71tle (length) 6- 10e- 3- 7- against week week Artist -label 10e 3p 7p 12p 17 32 Masterpiece (5:30) 30 36 29 Temptations -Gordy Broadcasters 43 33 I'm Gonna Love You (3:58) 31 30 30 Barry White -20th Century Liability losses 29 34 I'm Doln' Fine Now (2:48) 29 34 32 New York City -Chelsea 44 35 Leaving Me (3:20) 38 33 34 Figure out what you could afford Independents -Wand 70 36 Long Train Runnln' (3:25) 34 35 37 to lose, and let us insure you Doobie Brothers -Warner Bros. against judgments over that 34 37 Pinball Wizard (See Me, Feel Me) (3:23) 40 43 35 amount. We're experts in the New Seekers -MGM /Verve 31 38 Cherry, Cherry (3:56) 39 38 42 fields of libel, slander, piracy, Neil Diamond -MCA invasion of privacy and copyright. 65 39 Close Your Eyes (2:58) 41 39 40 We have 5 U. S. offices so we're Edward Bear-Capitol 18 40 Break Up To Make Up (4:00) 37 37 46 instantly available for consultation Stylistics -Avco in time of trouble. Drop us a line, 48 41 Streamroller Blues (3:07) 33 42 41 and get full details from our Elvis Presley -RCA 49 42 Let's Pretend (2:51) 47 40 39 nearest office. Raspberries -Capitol 33 43 Call Me (Come Back Home) (3:03) 42 41 43 Employers Reinsurance Corp., Al Green -Hi 37 44 Walk on the Wild Side (3:37) 49 45 45 21 West 10th, Kansas City, Lou Reed -RCA Missouri 64105. Other U.S. 68 45 Will It Go Round in Circles? (3:42) 45 52 47 offices: New York, San Francisco, Billy Preston -A&M 51 46 Bad Bad Leroy Brown (3:02) 43 48 51 Chicago, Atlanta, Houston. Jim Croce -ABC /Dunhill 62 47 You Can't Always Get What You Want (5:00) 63 44 44 Rolling Stones- London 41 48 Last Song (3:15) 46 46 50 Edward Bear -Capitol 47 49 No More Mr. Nice Guy (3:05) 38 Alice Cooper -Warner Bros. ROW right 63 50 Give It To Me (3:07) 60 60 48 J. Geils Band -Atlantic 39 51 Love Train (2:59) 44 60 68 from the start O'Jays -Philadelphia International - 52 One of a Kind (Love Affair) (3:31) 52 49 52 Modular Audio Series 200 Spinners -Atlantic 38 53 Space Oddity (5:05) 50 55 62 David Bowie -RCA Roh has a quality line you can start 61 54 Back When My Hair Was Short (2:39) 51 47 61 with ... and stay with. Buy a single Gunhill Road -Kama Sutra module or several now. Then build an 71 55 Funky Worm (2:41) 73 76 49 equity in fine audio equipment: Ohio Players -Westbound 60 58 Free Electric Band (3:15) 67 53 57 modules, enclosures and accessories. Albert Hammond-Mums Write for '73 catalog. 46 57 Also Sprach Zarathustra (5:06) 55 65 53 Deodato -CTI - 58 Give Your Baby a Standing Ovation (3:52) 53 57 60 The Dells -Cadet - 59 I Been Watchin' You (3:00) 54 68 55 Southside Movement -Wand 40 60 One Man Band (3:29) 64 51 54 Ronnie Dyson -Columbia 53 61 And I Love Her So (3:14) 56 56 64 Perry Como -RCA - 62 With a Child's Heart (3:00) 48 74 56 Michael Jackson -Motown - 63 Superfly Meets Shaft (2:25) 68 66 59 John and Ernest -Rainy Wednesday 55 64 Hearts of Stone (2:10) 61 62 67 RO Blue Ridge Rangers- Fantasy 60 85 Blue Suede Shoes (2:48) 58 63 63 Johnny Rivers- United Artists 62 66 Step By Step (3:20) 59 69 66 Roh Corporation Joe Simon -Spring 150 Technology Park /Atlanta Suite 15 56 67 Halleluiah Day (2:53) 70 61 70 cross, Georgia 30071 Ph: 404/449 -0873 Jackson Five-Motown

Broadcasting May 7 1973 60 Over-all rank Rank by day pads Last This Title (length) week week Artist -label 10a 3p 7p 12p 15 day free 73 68 Teddy Bear Song (2:67) 62 54 Barbara Fairchild -Columbia trial shows 74 69 Isn't It About Time (2:35) 65 67 72 69 Stephen Stills -Atlantic 69 70 I Knew Jesus (2:50) 64 71 65 you why Glen Campbell -Capitol 58 71 Let Your Yeah Be Yeah (3:30) 69 65 Brownsville Station -Big Tree ITC tape - 72 Without You in My Life (3:14) 66 73 68 73 Tyrone Davis -Dakar cartridge - 73 Music Everywhere (3:37) 72 71 71 Tuff ano- Giammarese -Ode - 74 Behind Closed Doors (2:54) 67 75 equipment Charlie Rich -Epic - 75 I Can Understand It (4:20) 74 69 68 New Birth -RCA is an industry Alphabetical Het (with this week's over -all rank): leader. Asterisk Indicates day -pert ranking below Broadcasting's statistical cut -off.

Ain't No Woman (12), Also Sprach Zarathustra (57), And I Love Her So (61), Armed and Extremely Danger- ous (23), Back When My Hair Was Short (54), Bad Bad Leroy Brown (46), Behind Closed Doors (74), Blue Suede Shoes (65), Break Up To Make Up (40), Call Me (Come Back Home) (43), Cherry, Cherry (38), Cisco Kid (4), Close Your Eyes (39), Daisy a Day (22), Daniel (7), Danny's Song (19), Drift Away (11), Drinking Wine (31), Frankenstein (14), Free Electric Band (56), Funky Worm (55), Give It to Me (50), Give Your Baby a Standing Ovation (58), Hallelujah Day (67), Hearts of Stone (64), Hocus Pocua (26), I Been Watchin' You (59), I Can Understand It (74), I Knew Jesus (70), I'm Doln' Fine Now (34), I'm Gonna Love You (33), Isn't It About Time (69), It Sure Took a Long Time (25), Killing Me Softly With His Song (16), Last Song (48), Leaving Me (35), Let Your Yeah Be Yeah (71), Let's Pretend (42), Little Willy (13), Long Train Runnln' (36), Love Train (51), Loving You Is the Right Thing to Do (18), Masterpiece. (32), Music Everywhere (73), My Love (20), Neither One of Us (10), The Night the Lights Went Out in Georgia (2), No More Mr. Nice Guy (49), One Man Band (60), One of a Kind (Love Affairs) (52), Out of the Question (24), Peaceful (29), Pillow Talk (15), Pinball Wizard (See Me, Feel Me) (37), Playground in My Mind (27), Reeling in the Years (8), Right Place Wrong Time (30), Sing (9), Space Oddity (43), Steamroller Blues (41), Step by Step (66), Stir Up (28), Stuck In the Middle (5), Supertly Meets Shaft (63), Teddy Bear Song (68), (17), of Never Wild Side (44), loweri (21), Will ltl Go Round In Circles (45), )With a Ohlidf's Heart (62) Without You In My (72), You Are the Sunshine (3), You Can't Always Get What You Want (47). SP SERIES REPRODUCER

Continued from page .58 beginning, their music seemed too rich A two week test in your own broad- and too folksy to make it on Monaural about five weeks barring a settlement - cast facilities is the only fair way which seems unlikely since the three years AM radio. But all this is changed now; for you to evaluate the performance of the suit's pendency failed to produce Seals and Crofts are as acceptable top -40 of ITC's premium line cartridge one. And the current trial may be only programing material as Neil Diamond. equipment. Advertising statements the first. Its purpose is to determine "Diamond Girl," the title track from a are no longer simply claims, but be- whether CBS has a legal right to a per- new album, has a bell -like guitar setting come actual facts proven first hand. use license. If CBS loses -and also loses the rhythm and pace, while high, searing Find out for yourself how ITC has any appeal it might take -that would vocal harmonies cover the instrumenta- built in all the features demanded end it. But if CBS wins -and also wins tion snugly. A change in meter between by broadcasters since tape cart- on appeal-a second trial would be held chorus and verse adds even greater defini- ridge equipment was invented. If to determine what form the per -use li- tion. It's bright and fast -moving com- ITC equipment fails to measure up, cense should take. pared to the smokiness of "Summer you're under no obligation. You'll find ITC is Counting appeals at every stage, the Breeze" and their recent chart- maker, that dependability some- whole case could take several more years "Hummingbird." thing on which you can rely completely. to complete. And related to it directly or Stations playing the new Seals and Crofts on the first week its indirectly are counterclaims by ASCAP of release in- RP SERIES RECORDER /REPRODUCER and an antitrust suit filed by BMI, all clude: WING(AM) Dayton, Ohio; wlsT- seeking to impose severe penalties on (AM) Charlotte, N.C.; WAKY(AM) Louis- CBS and others. ville, Ky.; wlFE(AM) Indianapolis and CBS went into last week's trial with a KILT(AM) Houston. list of 22 witnesses, among them Frank Stanton, until last month CBS Inc.'s vice Music Briefs chairman and chief operating officer. CBS counsel said they could give no esti- Moving. Detroit -based rhythm- and -blues mate yet as to when Dr. Stanton might label, Invictus, has signed distribution Call collect take the stand. agreement with Columbia /Epic Records. us Tentatively it was expected that ses- Invictus, owned by songwriting- produc- to arrange a sions would be held Monday through tion team Holland- Dozier-Holland, had Thursday of each week until the trial is been distributed by Capitol. It's third completed. black -owned label to sign with Colum- 15 day free trial bia /Epic recently -Gamble -Huff's Phila- Breaking In delphia International and Memphis -based 309 -828 -1381 Stax records are other two. IfTERNITIONIL Diamond Girl -Seals and Crofts (Warner Helping hand. College promotion de- TAPETROf1KS Bros.) are partment of Atlantic Records has com- Jim Seals and Dash Crofts CORPORATIOn an unlikely top-40 act. "Summer Breeze," piled names and resumes of more than their first hit single last fall, caught most 200 college broadcasters. List of pros- 2425 South Main Street, programers by surprise with its odd -ball pective job- seekers was sent out last week Bloomington, Illinois 61701 harmonies and fuzzy guitar work. In the to radio stations.

Broadcasting May 7 1973 81 home -information systems that would Finance involve consumer TV sets and provide Financial Briefs two -way sight, sound and data commu- nications for individual instruction, re- Tribune Co., Chicago, publisher of The Future talk mote shopping, banking, paying bills, Chicago Tribune and six other news- voting, etc. papers, and through WON Continental at RCA meeting Other areas of technological develop- Broadcasting Co. owner of WON -AM -TV Sarnoff projects record profits ment being explored by RCA, he said, Chicago and two other TV, one AM sta- in 1973; points to company's must include a move to establish the com- tions and two cable -TV systems (and developments in new technologies pany in an "important position" in the through interlocking ownership addition- domestic communications -satellite busi- ally one AM, one FM and one TV sta- ness via a link of four RCA earth stations tions), reported 1972 net earnings of Profits and technological progress of within the newly launched Canadian $19.3 million, increase of 43% over TV- oriented systems and products were satellite. 1971 profit of $13.5 million. Total reve- stressed last week at RCA's annual meet- nues last year rose 14 %, from $479 mil- ing, held in Dallas. lion in 1971 to $547 million last year. Shareholders were addressed by Chair- Warner Communications Tribune Co. is privately held, with ma- man Robert W. Sarnoff and President jority of company's outstanding stock Anthony L. Conrad. Mr. Sarnoff said he has upbeat first quarter owned by McCormick- Patterson trust, expected that RCA in 1973 will reach or created in 1932. This is only second re- exceed its previous all -time profit record Program revenues rise markedly; cable volume makes lesser gains port of earnings made public by com- for a full year. pany. According to Mr. Sarnoff, RCA's sales and profits were continuing in the second Warner Communications Inc., New York, PSA Inc., San Diego, intends to purchase quarter of 1973 with the vigor shown in an important supplier of prime -time TV up to 150,000 shares of its common the first quarter, when sales hit $1 bil- series, as well as being engaged in TV stock. Shares will be held in company's lion, or a 10% rise above the correspond- distribution and licensing of feature films treasury to satisfy warrant agreements ing period in 1972, and profits compara- to network TV, reported its television and employe stock -option plans. Stock tively rose $41.7 million. film rentals increased by more than $9.7- closed at 14% on May 2. Mr. Sarnoff disclosed during the meet- million for the first quarter of 1973 over ing that RCA expected to spend a record results for a comparable period the previ- Comsat raises limit. Board of directors $200 million on expansion, compared ous year. Over -all, Warner's first -quarter of Communications Satellite Corp. voted with $144.8 million in 1972. The previ- revenues were up 19 %, while net income to increase to 3% maximum percentage ous high was $198 million in 1966. rose 18% and earnings per share (fully of outstanding shares of common stock He also said that broadcasting and diluted) jumped 20 %. Included among that may be held by single shareholder. other communications operations con- these record high quarterly results was Previous maximum was 1 %. Currently tinue as the "strongest performers among total TV film- rental revenues of $20.9 - there are 10,000,014 shares outstanding. all our operations." million, up from $11.2 million for the Thus, in effect, share ceiling of single Among new technological advances first quarter of 1972. shareholder has been raised to 300,000 Mr. Sarnoff cited were the developments Warner, which also is the second lead- shares from 100,000 shares. Board's ac- tion, needing shareholder approval, of a new low -cost TV camera for the ing cable -television firm in the nation in not does not affect common carriers syn- consumer market and of a solid -state numbers of subscribers, registered what or dicates or affiliated groups of sharehold- camera no larger than a cigarette package the company termed a "fine" level of that he said RCA hoped to have on the growth in cable operations. Cable televi- ers. Single shareholder limitation does market within two or three years. sion revenues for the current quarter not apply to them. RCA, he said, also hopes to have a amounted to $6.5 million, up some Storer Broadcasting Co., Miami Beach, Selectavision video disk, a color-TV $700,000 from the $5.8 million achieved reported increase in revenues and de- equivalent of the phonograph record, in the quarter a year ago. crease in net income for first quarter of ready for consumers as a "simple and For the three months ended March 1973. For three months ended March 31: inexpensive playback-only unit" in 1975. 31: 1973 1972 Moreover, Mr. Sarnoff said, the goal of 1973 1972 Earned per share S 0.37 S 0.42 a realistic flat-screen TV receiver (lumi- Earned per share S 0.61 S 0.51 Revenues 19,759,000 18,906,000 Net Income nescent display center that could hang on Revenues 144,296,000 120,811,000 1,883,000 1,936,000 a wall) has been advanced "considerably Net Income 14,576,000 12,375,000 Shares outstanding 24,350,449 24,525,964 LIN Broadcasting Corp., New York, re- nearer" through new technology and the ported gains in revenues and income for project now moved high up on RCA's Notes: Shares outstanding and earnings per share assuming full dilution. The 1972 figures have been first quarter of 1973. For three months priority list. restated to Include acquisition of Cypress Communi- ended March 31: Mr. Sarnoff also saw advances made in cations Corp., accounted for as pooling of Interests. 1973 1972

Earned per share S 0.27 S 0.21 Revenues 4,774,412 4,466,024 Net income 686,327 523,948

LVO Cable Inc., Tulsa, Okla., estimates tYlore than a decade o/ Constructive .Service that its cable subscribers as of Feb. 28 increased 17% over period of year and now total 117,700. Company also to eroadcadlerd and the &oac[cadlinri .nduitrrt reports that revenues for nine months increased 24% but net earnings are down due to operating losses of one acquired system and initial operating losses of two II®WA][gD E. STARK other recently -started systems. For nine months ended Feb. 28: /973 1972 Brokers-Consultants Earned per share s 0.23 S 0.29 Revenues 5,722,000 4,813,000 Net income 353,000 428,000 Shares outstanding 1,581,187 1,485,800 NRK AVENUE NEW YORK, N. Y. 10022 (212) 355 -0405 National Telefilm Associates, Los An- geles, reported increased revenues but loss for first quarter of fiscal year that

Broadcasting May 7 1973 62 ended Dec. 31, 1972. Report had been reported 24% increase in net income and communications -satellite system, reported delayed pending completion of NTA's 8% hike in revenues for first nine months nearly $3-million loss during first quarter $7.5- million acquisition of NBC films ended March 31: of 1973. Fairchild President Edward G. that took place two weeks ago. For first 1973 1972 Uhl told stockholders at firm's annual quarter: Earned per share $ 1.21 S 1.00 meeting April 25 that loss resulted from Revenues 8,887,000 8,225,200 1973 1972 Net income 1,274,000 1,032,833 major delivery, production and cost prob- Earned per share S (0.02) $ (0.03) lems in Fairchild's line of products manu- Revenues 1,901,354 586,202 factured for commercial airlines. Net income (182,649) (299,956) Cable Information Systems Inc., New 'Includes $867,838 revenues of International Film Dis- For three months ended March 31: York -based cable -TV systems operator 1972 tributors Ltd., and NTA (Canada) Ltd., acquired Aug. 1973 with subscribers 24. 1972. some 32,000 served and Earned per share S (0.64) S 0.17 about 5(,000 cable -TV homes passed as Revenues 55,850,000 53,113,000 Net income (2,937,000) 784,000 Interpublic Group of Companies, New of Dec. 31, 1972, reported slightly in- York, showed gains in 1973 first quarter creased revenues and gradually improv- Reeves Telecom Corp., New York, re- over 1972 first quarter in all areas. For ing operating performance for last calen- ported big jump in income and increase quarter ended March 31: dar year. Company's annual report notes in revenues for 1972. For year ended 1973 1972 virtual restructuring of its debt with re- December 31: Earned per share S 0.46 $ 0.16 purchase of 4% note on Jan. 28, 1972, 1972 1971 Billings 202,987,000 193,789,000 with note then having outstanding prin- Earned per share S 0.51 S 0.09 Net income 1,163,000 438,000 cipal balance of some $2.4 million. Com- Revenues 8,965,205 7,489,485 Shares outstanding 2,550,226 2,550,313 Net Income 1,244,267 283,155 pany also noted purchase in January Wometco Enterprises Inc., Miami, re- 1973 of 324,307 shares of its common ported 27.8% increase in net income and stock from Northern Corp. and certain ATC comes on strong 17.7% rise in revenues for first quarter individual affiliates. Northern had been 1973. For 12 weeks ended March 24: record holder of about 54% of Cable American Television & Communications Corp., Denver, among the nation's larg- 1973 1972 Information Systems' outstanding stock. est publicly owned cable -television firms, Earned per share S 0.24 S 0.19 For year ended Dec. 31, 1972: Revenues 27,989,000 23,780,000 whose merger with Cox Cable Communi- 1972 1971 Net income 1,483,000 1,160,000 cations Inc. was terminated last month Earned per share ($ 0.09) (S 0.11) Revenues (BROADCASTING, April 23, 30), reported Dun & York, parent 2,344,807 1,792,102) Bradstreet Inc., New Net income (90,333) (109,780) better than a 60% increase in earnings company of Corinthian Broadcasting Note: Figures exclude extraordinary gains of $775,243, per share for the latest nine -month pe- Corp., reported 19% increase in revenues or 78 cents per share, in 1972: and $61,018, or six riod. The nine -month performance was and 18.4% gain in net income for three cents per share, in 1971. helped by record profits and revenues for ended March 31: months the third quarter. For the nine months 1973 1972 Fairchild Industries, Germantown, Md., ended March 31, 1973: Earned per share $ 0.83 5 0.675 licensee of KLIF(AM) Dallas and WYOO- Revenues 109,163,000 91,742,000 1973 1972 ( AM) -WRAH(FM) Net Income 8,671,000 7,322,000 Richfield, Minn., and Earned per share S 0.42 S 0.26 holder of majority interest in American Revenues 15,003,865 10,773,355 Net income 1,491,028 948,985 Marvin Josephson Associates, New York, Satellite Corp., applicant for domestic Shares outstanding 2,794,367 2,340,807

Broadcasting Stock Index Weekly market summary of 141 stocks allied with broadcasting

Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1973 out zation symbol Exch. May 2 Apr11 25 in week in week High Low (000) (000)

Broadcasting ABC ABC 24 1/8 23 1/2 5/8 + 2.65 31 1/2 22 1/2 16,836 406,168 ASI COMMUNICATIONS 1 1/4 1 1/2 - 1/4 - 16.66 1 1/2 1 1,815 2.268 CAPITAL CITIES CCB 45 3/4 49 1/4 3 1/2 - 7.10 62 1/2 45 1/2 6,991 319,838 CBS CBS 36 3/4 40 1/2 - 3 3/4 - 9.25 52 36 3/4 28.096 1.032,528 CONCERT NETWORK INC.* 3/8 3/8 .00 5/8 1/4 2,200 825 COX COX 23 3/8 23 1/8 + 1/4 + 1.08 40 1/4 21 5/8 5,850 136,743 FEDERATED MEDIA 3 1/4 3 1/4 .00 3 1/2 2 1/2 820 2,665 GROSS TELECASTING GGG 14 5/8 14 3/4 1/8 - .84 18 3/8 14 3/8 800 11,700 LIN L1NB 8 1/2 10 1/2 2 - 19.04 14 3/4 8 1/2 2.341 19.898 MOONEY MOON 6 6 1/4 1/4 - 4.00 10 1/4 6 385 2.310 PACIFIC E SOUTHERN PSOU 30 3/4 12 1/4 - 1 1/2 - 12.24 13 3/4 8 3/4 2,010 21,607 RAHALL COMMUNICATIONS RAHL 7 3/4 7 3/4 .00 12 1/4 7 3/4 1.296 10,044 SCRIPPS-HOWARD* SCRP .00 21 1/4 19 2.589 49.838 STARR SBG 13 1/4 13 + 1/4 + 1.92 24 1/2 13 1,061 14,058 STORER SBK 21 1/4 24 - 2 3/4 - 11.45 44 20 1/4 4,402 93,542 TAFT TFB 38 5/8 39 1/2 - 7/8 - 2.21 58 5/8 38 1/2 4,064 156.972 Broadcasting with other major interests TOTAL 81,556 2.281,004

ADAMS- RUSSELL AAR A 3 3/4 3 7/8 1/8 3.22 5 3/B 3 3/8 1.259 4,721 AVCD AV N 10 3/4 11 3/4 1 8.51 16 10 3/4 11,478 123,388 3.949 BARTELL MEDIA BMC A 1 3/4 1 3/4 .00 3 1/2 1 1/2 2,257 CHRIS -CRAFT CCN N 4 7/8 4 7/8 .00 6 5/8 4 3/4 4,008 19,539 COMBINED COMMUNICATIONS CCA 4 24 3/4 26 1/2 3/4 6.60 44 24 3,220 79,695 COWLES COMMUNICATIONS CWL N 7 7 1/4 1/4 3.44 9 5/8 6 7/8 3,969 27.783 966,809 DUN 6 BRADSTREET DNB N 74 1/4 79 1/2 5 1/4 6.60 81 1/4 74 13,021 FAIRCHILD INDUSTRIES INC. FEN N 7 7 7/8 7/B 11.11 13 3/8 6 1/2 4,550 31.850 FU OUA F04 N 12 7/8 13 1/4 3/8 2.83 20 3/8 12 1/2 9.587 123.432 GABLE INDUSTRIES GBI N 17 18 1/8 1/8 6.20 25 15 2.551 43,367 438,855 GENERAL TIRE E RUBBER GV N 21 1/4 21 3/8 1/8 .58 28 3/4 20 1/4 20,652 GLOBETROTTER COMMUNICATION INC GLBTA 0 7 7 5/8 5/8 8.19 8 1/8 7 2,843 19,901 GRAY COMMUNICATIONS 0 10 3/4 10 + 3/4 + 7.50 12 7/8 9 475 5,106 HARTE -HANKS NEWSPAPERS INC. HHN N 11 10 3/4 1/4 2.32 29 1/4 10 3/8 4,321 47,531 ISC INDUSTRIES ISC A 7 1/4 7 1/4 .00 8 6 3/8 1,658 12,020 KAISER INDUSTRIES KI A 4 3/4 4 7/8 1/8 2.56 6 5/8 4 5/8 27.487 130.563 KANSAS STATE NETWORK KSN 0 4 7/8 5 1/8 1/4 4.87 6 1/8 4 7/8 1,741 8.487 KINGSTIP INC. KTP A 8 1/2 8 1/8 3/8 + 4.61 14 1/4 B 1,155 9,817 LAMB COMMUNICATIONS* 0 2 2 1/4 1/4 11.11 2 5/8 1 3/4 475 95C LEE ENTERPRISES LNT A 16 1/4 17 3/4 4.41 25 15 3/4 3.340 54,27 LIBERTY CORP. LC N 17 1/2 17 1/8 3/8 2.18 23 7/8 16 7/8 6.753 118.1' MCGRAW HILL MHP N 10 10 1/8 1/8 1.23 16 7/8 9 1/ B 23,525 235,' Approx. Total market Closing Closing shares capitall- Stock Wed. Wed. Net change % change 1973 Out zatlon symbol Exch. May 2 April 25 In week In week High Low (000) (000)

MEDIA GENERAL INC. MEG A 36 1/8 38 1/4 - 2 1/8 - 5.55 43 1/2 34 1/4 3,434 124.053 MEREDITH CORP. MDP N 14 3/4 14 3/4 .00 20 1/2 14 3/8 2.827 41,698 METROMEDIA MET N 18 3/8 17 3/4 5/8 + 3.52 32 1/4 16 1/2 6.078 111,683 MULTIMEDIA INC. 0 23 3/4 24 - 1/4 - 1.04 30 1/4 23 4,387 104.191 OUTLET CO. OTU N 12 12 3/4 - 3/4 - 5.88 17 5/8 12 1.336 16,032 POST CORP. POST 0 12 1/4 12 1/4 .00 17 12 1/4 942 11,539 PSA INC. PSA N 14 5/8 14 3/4 1/8 - .84 21 7/8 14 1/8 3,779 55,267 PUBLISHERS BROADCASTING CORP. PUBB 0 1 1 .00 2 1 919 919 REEVES TELECOM RBT A 1 7/8 1 7/8 .00 3 1/4 1 5/8 2,294 4,301 RIDDER PUBLICATIONS RPI N 19 1/2 21 - 1 1/2 - 7.14 29 7/8 19 1/2 8.327 162.376 ROLLINS ROL N 20 3/4 23 3/8 - 2 5/8 - 11.22 36 1/2 19 1/4 13,372 277,469 RUST CRAFT RUS A 18 3/4 20 3/4 - 2 - 9.63 33 3/4 18 3/4 2.350 44,062 SAN JUAN RACING SJR N 15 3/8 14 1/2 + 7/8 + 6.03 23 3/4 14 1/4 2,153 33,102 SCHERING- PLOUGH SGP N 141 147 - 6 - 4.08 153 3/4 130 26,295 3.707.595 SONDERLING SOB A 10 3/8 11 5/8 - 1 1/4 - 10.75 16 3/8 10 1,005 10,426 TECHNICAL OPERATIONS, INC. TO A 8 9 1/4 - 1 1/4 - 13.51 13 1/2 7 1.386 11,088 TIMES MIRROR CO. TMC N 17 1/2 17 5/8 - 1/8 - .70 25 7/8 16 1/2 31.080 543,900 TURNER COMMUNICATIONS* D 4 3/4 4 3/4 .00 6 4 3/4 1,486 7,058 WASHINGTON POST CO. WPO A 26 22 7/8 + 3 1/8 + 13.66 37 22 1/2 4.818 125.268 WHOH CORP.* 0 22 22 .00 23 14 589 12.958 WOMETCO MOM N 14 14 1/2 - 1/2 3.44 19 3/8 13 6,073 85.022 Cable TOTAL 275,255 7.995.472

AMECO ACO .00 3 7/8 1.200 1,050 AMERICAN ELECTRONIC LABS AELBA 2 1/8 2 1/4 - 1/8 - 5.55 3 5/8 2 1/8 1,726 3.667

AMERICAN TV E COMMUNICATIONS AMTV 31 1/4 32 1/2 - 1 1/4 - 3.84 39 30 1/2 2.856 89.250 BURNUP E SIMS BSIM 22 5/8 23 - 3/8 - 1.63 31 3/4 22 5/8 7,510 169,913 CABLECOM- GENERAL CCG 5 3/8 5 1/8 + 1/4 + 4.87 8 7/8 4 7/B 2.472 13,287 CABLE FUNDING CORP.* CFUN 6 1/4 7 1/8 - 7/8 - 12.28 8 1/8 5 3/4 1.233 7,706 CABLE INFORMATION SYSTEMS* .00 2 1/2 1 1/2 955 1.432 CITIZENS FINANCIAL CORP. CPN 5 7/8 6 1/2 - 5/8 - 9.61 9 1/2 5 1/2 2.676 15,721 COMCAST CORP. 4 3/4 4 7/8 - 1/8 - 2.56 5 3/8 4 1/4 1.280 6,080 COMMUNICATIONS PROPERTIES COMU 5 7/8 5 7/8 .00 9 3/4 5 5/8 1.917 11.262 COX CABLE COMMUNICATIONS CXC 23 22 + 1 + 4.54 31 3/4 20 1/4 3,556 81,788 ENTRON ENT .00 9 1/4 2 1/2 1.358 3.395 GENERAL INSTRUMENT CORP. GRL 17 17 1/8 - 1/8 - .72 29 1/2 16 5/8 6,503 110.551 GENERAL TELEVISION INC. 3 3/8 3 3/4 - 3/8 - 10.00 4 1/2 3 1/4 1,000 3,375 HERITAGE COMMUNICATIONS INC. 11 11 .00 17 1/2 7 345 3,795 LVO CABLE INC. LVOC 6 1/4 5 7/8 + 3/8 + 6.38 11 1/4 5 7/8 1,466 9.162 SCIENTIFIC -ATLANTA INC. SFA 10 9 3/4 + 1/4 + 2.56 15 3/8 9 917 9,170 STERLING COMMUNICATIONS STER 2 3/4 2 7/8 - 1/8 - 4.34 4 1/4 2 5/8 2.162 5,945 TELE- COMMUNICATIONS TCOM 10 1/4 9 3/4 + 1/2 + 5.12 21 9 3/4 3,866 39,626 TELEPROMPTER TP 18 21 5/8 - 3 5/8 - 16.76 34 1/2 18 15,960 287,280 TIME INC. TL 36 39 5/8 - 3 5/8 - 9.14 63 1/4 36 7.286 262.296 TOCOM TOCM 6 1/4 6 3/4 - 1/2 - 7.40 12 1/8 6 596 3,725 UA- COLUMBIA CABLEVISION INC. UACC 9 B 5/8 + 3/8 4.34 15 8 5/8 1.832 16.488 VIACOM VIA 11 3/4 12 - 1/4 - 2.08 20 11 3,931 46,189 VIKOA VIK 5 3/4 6 - 1/4 - 4.16 9 1/8 5 2.562 14.731 Programing TOTAL 79.897 1,252,400

COLUMBIA PICTURES CPS N 5 1/8 4 3/4 + 3/8 + 7.89 9 7/8 4 3/4 6.335 32.466 DISNEY DIS N 88 1/4 90 - 1 3/4 - 1.94 123 7/8 87 28,552 2,519,714 FILMWAYS FWY A 3 3/8 3 1/2 - 1/8 - 3.57 5 3/8 3 1/4 1.877 6,334 GULF + WESTERN GW N 23 7/8 24 - 1/8 - .52 35 3/4 23 1/2 16,387 391,239 MCA MCA N 23 1/4 23 1/2 - 1/4 - 1.06 34 1/4 22 5/8 8.267 192,207 MGM MGM N 17 5/8 18 1/2 - 7/8 - 4.72 24 17 5/8 5.958 105.009 MUSIC MAKERS MUSC 0 .00 2 5/8 1 5/8 534 1,401 TELE -TAPE PRODUCTIONS* 0 1 1/4 1 1/8 + 1/8 + 11.11 1 3/4 1 1/8 2,190 2.737 TELETRONICS INTERNATIONAL* 0 7 1/4 7 + 1/4 + 3.57 10 1/2 7 724 5.249 TRANSAMERICA TA N 12 5/8 13 - 3/8 - 2.88 17 5/8 12 5/8 661449 8389918 20TH CENTURY -FOX TF N 7 5/8 7 1./2 + 1/8 + 1.66 12 3/8 7 1/2 8.562 65,285 WALTER READE ORGANIZATION WALT 0 .00 1 3/8 7/8 2.203 1,927 WARNER COMMUNICATIONS INC. NCI N 21 3/8 21 + 3/8 + 1.78 39 1/8 20 3/8 18.883 403.624 WRATHER CORP. WCO A 8 7/8 10 1/8 - 1 1/4 - 12.34 16 5/8 8 7/8 2.164 19,205

Service TOTAL 169.085 4.585.315

JOHN BLAIR BJ N 8 3/8 9 - 5/8 - 6.94 13 7 3/4 2.606 21,825 COMSAT CO N 45 3/4 50 - 4 1/4 - 8.50 64 1/2 44 5/8 10,000 457.500 CREATIVE MANAGEMENT CMA A 7 1/2 7 + 1/2 + 7.14 9 1/2 6 5/8 975 7,312 DOYLE DANE BERNBACH DOYL 0 15 1/2 14 1/2 + 1 + 6.89 23 1/2 13 3/4 1,884 29.202 ELKINS INSTITUTE ELKN 0 7/8 7/8 .00 1 1/4 3/4 1,664 1,456 FOOTE. CONE E BELDING FCB N 9 3/8 9 1/4 + 1/8 + 1.35 13 3/8 9 2,152 20,175 CLINTON E. FRANK INC.* D 9 1/4 9 + 1/4 + 2.77 11 1/2 8 1/2 720 6.660 GREY ADVERTISING GREY 0 12 12 1/4 - 1/4 - 2.04 17 1/4 11 1/4 11200 14.400 INTERPUBLIC GROUP IPG N 17 5/8 18 3/4 - 1 1/8 - 6.00 25 3/8 16 1/2 2.587 45,595 MARVIN JOSEPHSON ASSOCS. MRVN 0 12 3/4 13 1/2 - 3/4 - 5.55 18 1/2 12 3/4 825 10.518 MCCAFFREY E MCCALL* 0 .00 10 3/4 8 1/2 585 4,972 MCI COMMUNICATIONS MCIC 0 5 4 5/8 + 3/8 + 8.10 8 3/4 4 5/8 11.810 59,050

MOVIELAB MOV A 1 1/4 1 1/4 .00 1 7/8 1 1/8 1,407 1,758 MPO VIDEOTRONICS MPO A 3 3/8 3 1/2 - 1/8 - 3.57 4 7/8 2 1/2 540 1,822 NEEDHAM. HARPER E STEERS INC.* NDHMA 0 14 17 - 3 - 17.64 26 1/4 14 911 12.754 C. NIELSEN NIELB 0 36 1/2 37 3/4 - 1 1/4 - 3.31 40 1/2 35 3/4 10,598 386,827 'LVY E MATHER OGIL 0 23 23 3/4 - 3/4 - 3.15 32 1/2 23 1.716 39,468 '0.* PKL 0 1 5/8 1 1/2 + 1/8 + 8.33 2 5/8 1 1/2 778 1.264 'ER THOMPSON JWT N 14 3/4 15 - 1/4 - 1.66 24 3/4 14 1/4 2,673 39,426

' COMMUNICATIONS INC.* 0 4 1/2 - 1 1/2 - 25.00 12 1/4 4 1/2 715 3,217 '1, GREENE WRG N 12 1/2 12 7/8 - 3/8 - 2.91 21 1/8 12 1,568 19,600 ,1 TOTAL 57,914 1,184,801 o Ly

Broadcasting May 7 1973 84 Approx. Total merket shares capitali- Stock Closing Closing Net change % change 1973 zation symbol Exch. May 2 April 25 in week In week High Low (0000) (000)

ElNctronica

ADMIRAL ADL N 10 1/4 11 3/4 6.81 18 9 5/8 5.813 59,583 AMPEX APX N 4 1/2 4 3/4 1/4 5.26 6 7/8 4 10,875 48,937 CARTRIDGE TELEVISION INC. 0 4 3/4 5 1/4 5.00 16 1/2 4 3/4 2,083 9,894 CCA ELECTRONICS CCAE O 1 1/2 1 1/2 .00 3 1 1/4 881 1,321 COLLINS RADIO CRI N 18 18 5/8 5/B 3.35 25 7/8 17 7/8 2.968 53,424 COMPUTER EQUIPMENT CEC A 2 3/8 2 1/8 1/4 + 11.76 2 3/4 2 2.421 5,749 C ONRAC CAX N 18 1/2 19 3/4 1 1/4 6.32 31 7/8 17 3/4 1,261 23,328 GENERAL ELECTRIC GE N 58 3/4 59 7/8 1 1/8 1.87 75 7/8 57 3/4 182.348 10,712,945 HARRIS- INTERTYPE HI N 29 31 2 6.45 49 1/4 29 6,301 182,729 INTERNATIONAL VIDEO CORP.* IVCP 0 9 1/4 8 3/4 1/2 5.71 14 3/4 8 3/4 2.745 25,391 MAGNAVOX MAG N 13 7/8 14 3/8 1/2 3.47 29 5/8 13 17,685 245,379 3M MMM N 77 7/B 78 1/8 .16 88 7/8 76 1/4 113.009 8,800,575

MOTOROLA MOT N 99 100 1/2 1 1/2 1.49 138 97 3/4 13,855 1,371,645 OAK INDUSTRIES OEN N 12 5/8 13 3/B 2.88 20 1/2 12 1.638 20,679 RCA RCA N 26 26 1/4 1/4 .95 39 1/8 25 1/2 74.472 1,936.272 RSC INDUSTRIES RSC A 1 3/4 1 3/8 + 3/8 + 27.27 2 1/4 l 3/B 3,458 6,051 SONY CORP SNE N 42 41 3/8 + 5/8 + 1.51 57 1/4 40 5/8 66,250 2,782,500 TEKTRONIX TEK N 35 37 1/2 2 1/2 6.66 53 7 /B 33 1/4 8,162 285,670 TELEMAT ION TIMT 0 3 5/8 4 3/8 9.37 4 3/4 3 5/8 1.050 3.806 TELEPRO INDUSTRIES INC. 0 1 1/4 1 3/8 1/8 9.09 2 1/2 1 1/4 1.717 2.146 WESTINGHOUSE MX N 32 1/2 33 3/8 7/8 2.62 47 3/8 31 1/8 88.100 2,863.250 ZENITH LE N 38 1/2 37 5/8 + 7/8 2.32 56 36 1/8 19,043 733.155 TOTAL 626,135 30,174,429

GRAND TOTAL 1,289,842 47,473,421

Standard 8 Poor's Industrial Average 121.41 121.92 + .10

A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over- the -counter bid prices supplied by Merrill Lynch, M- Midwest Stock Exchange 0 -Over the counter (bid price shown) indicates no trading in stock. Pierce Fenner & Smith Inc.. Washington. 'Closing prices are for Tuesday

Fates & Fortunes®

Media elected VP, parent company. Tribune public affairs, who also was involved in Co., through WON Continental Broadcast- broadcast acquisitions, will become senior Gene Denari, VP- ing Co., is owner of WON -AM -TV Chicago, VP and assistant to President Shelton general manager, KDAL -AM -TV Duluth, Minn., KWGN -TV Fisher, also effective Sept. 1. KBAK-TV Bakersfield, Denver, WPIX -FM -TV New York and Richard O. Moore, president and general Calif., named VP- wicc(AM) Bridgeport, Conn., in addition general manager manager, noncommercial KQED(TV) San to WGN Electronic Systems Co., CATV effective June 30. Mr. KHJ -TV Los Angeles, Francisco, resigns subsidiary, and seven newspapers. Moore, almost 20 years at succeeding Charles who has spent KQED, plans to return to writing and Dwyer who will an- Leonard E. Maskin, VP, administration, nounce plans at later ABC -TV network, named VP, admin- production. date. Robert W. Cur- istration, ABC Television, which encom- James R. McQuade, ry, general sales passes all of company's activities. general manager - manager, KBAK -TV CBS-owned FM sta- Hazel and ap- Mr. Denari Bakersfield, Calif., Hardy Robert J. Wright tions, named general pointed of business informa- succeeds Mr. Denari as VP and general managers manager, WCBS -FM manager there tion, East and West Coast, respectively, New York. Mr. Mc- for ABC Inc. Ms. Hardy, in ABC trade Quade succeeds John James G. Saunders, publicity in New York since January and Catlett, who returns ad- VP- planning and formerly with Westinghouse Broadcast- to his previous posi- ministration, Kaiser ing, NBC and BROADCASTING, succeeds tion as general man- Broadcasting Corp., J. Garrett Blowers, named director of cor- ager of WBBM -FM named VP and gen- porate information (BROADCASTING, April = Chicago (BROAD - manager, Kai- eral 23). Mr. Wright moves into newly cre- Mr. McQuade CASTING, April 16). ser- owned WKBG -TV ated West Coast post after serving as With CBS since 1953, Mr. McQuade was Boston. media representative, ABC, Hollywood, program director of wces(AM) New George C. Carpen- since 1965. York before becoming general manager ter, sales manager, Robert E. Slaughter, executive VP for op- of FM group with responsibility for WHO -TV, Des Moines, erations, McGraw -Hill Inc., New York, changeover of six FM's from automated Iowa, appointed sta- one of key figures in publishing firm's to live programing. Mr. Saunders tion manager. Rex entry into broadcast ownership through Richard Novik, sales manager, WBLS -FM L. Kinkade, with WHO -TV, pro- appointed acquisition of Time -Life stations last New York, elected VP- general manager. motion director, WHO -AM -TV and KLYF- year, to take early retirement Sept. 1 but Edward B. Newsome, (FM) Des Moines. remain ors board and be available for general sales man- Harold F. Grumhaus re- elected chairman, special assignments. He underwent ma- ager, KSD(AM) St. Louis, named general Tribune Co., Chicago, and F. A. Nichols jor surgery last fall and company said manager. re- elected president. Stanton R. Cook, that, although recovered, he had decided James L. Kelsey, program director, wo president and publisher, Chicago Tribune, to retire at age 63. Ted Weber Jr., VP, (AM) Washington, appointed gent

Broadcasting May 7 1973 135 manager. He succeeds Benjamin Bolden Bill Best, formerly federal and state gov- ing Marty Ross, resigned. Nicholas D. who resigns. ernment consultant, joins KNTv(Tv) San Trigony, account executive, succeeds Mr. Douglas G. Thompson, formerly with Jose, Calif., as public affairs director. Milarsky as sales manager. wotc(AM) Columbia, S.C., joins wsxG- Douglas L. Beich, with WWJ- AM -FM -TV Charles Meehan, FM Georgetown, S.C., as manager. Detroit, appointed assistant promotion VP-local sales man- ager, wNEW -TV New William Wippel, WBAY -TV manager. anchorman, York, named VP- Green Bay, Wis., joins KORD -AM -FM Pas- Crystal Coryell, assistant to manager of sales co, Wash., as station manager. advertising and promotion, press and general man- ager. With WNEW- publicity, WRC -TV Washington, joins John C. O'Donnell, studio operations TV and other divi- engineer, CBS-TV New York, appointed wowo(AM) Fort Wayne, Ind., as pro- motion manager. sions of Metromedia director, long range planning. since 1961, Mr. Edgar H. Scholl, account supervisor, Tom Knox, with WZIP(AM)- WWEZ(FM) Meehan succeeds Daniel J. Edelman, public relations firm, Cincinnati, appointed minority affairs James Coppersmith, joins Park Broadcasting, Ithaca, N.Y., director. named general man- station group, as VP- corporate relations Merrill Workhoven, chief announcer, ager of RKO Gen- and general administrative assistant to wow(AM)- KFMX(FM) Omaha, assumes eral's WNAC -TV Boston (BROADCASTING, Roy H. Park, president. additional post, public affairs director. April 30). Robert F. Schenkkan, president and gen- Richard Morgans, account executive, eral manager, noncommercial KLRN(Tv) Broadcast Advertising KGW -TV Portland, Ore., named general sales manager. San Antonio, Tex., elected chairman, Robert E. Healy, member, board of di- newly established national board of pub- rectors finance committee, Interpublic Herman Stern, with Storer Television lic television managers. New board of Group of Companies, New York, elected Sales, New York, joins WJW-TV Cleve- managers is composed of previously elect- honorary chairman of board. Paul Foley, land, as national sales manager. ed members of governing boards of Edu- president and chief executive officer, Ed Dyer, account executive, ws[x -Tv cational Television Stations division of McNamara Nashville, appointed local sales manager. National elected chairman. J. Donald Association of Educational and Murray Hillman, senior VP's, named Ken Miller, assistant Broadcasters and Public Broadcasting executive VP's. Edward A. Garba, VP/ Service. Mr. Schenkkan was elected chair- sales manager, assistant treasurer, named senior VP/ KMPC(AM) man of PBS board last January. Los An- treasurer. Edwin A. Kiernan Jr., assistant geles, named general Richard Wartell, Midwest regional man- general counsel and assistant secretary, sales manager, suc- ager, National Association of Broadcast- named VP. ceeding George E. ers, Washington, appointed code sub- Stuart Minton Jr. and George A. Rink, Lindman, who as- scription manager, station relations de- senior VP's-management supervisors, sumed new duties as partment. Steven Farabi, formerly safety N. W. Ayers' New York and Chicago of- president, Major engineer, Occupational Safety and Health fices, respectively, elected executive VP's. Market Radio Inc., Mr. Wartell. Administration, succeeds Mr. Minton succeeds Louis T. Hagopian, New York (BROAD- Richard Herbst, formerly with wDCA- elected vice chairman, and Mr. Rink re- CASTING, April 23). Tv Washington, appointed controller and places Robert P. Zabel, elected president Mr. Miller Robert C. Fouser, secretary- treasurer to board of directors, (BROADCASTING, April 23). Paul Mc- with wxLO(FM) New York, joins KAUM- wTMJ Inc., Milwaukee. Hugh, senior copywriter, Ayer, New (FM) Houston as general sales manager. Wallace Dunlap, VP, Westinghouse York, appointed group creative director. Bill Dallmann, general sales manager, Broadcasting Co., Washington, elected Bruce S. Wagner, VP and account super- wsAx(AM) Cincinnati, joins WIP (AM) president, National Broadcasters Club, visor, Grey Advertising, New York, joins Philadelphia as general sales manager, Washington, for one -year term. Detroit office as VP- management super- replacing Jim Fox, who joins McGavren- Elizabeth Hayter, director of operations, visor on Ford division account. William Guild, station representative, as regional CBS AM Radio Spot Sales, appointed J. Flavin, formerly account supervisor manager, Atlanta. manager of planning, CBS -owned WCAU- and marketing director, Burton Sohigian, Norman Epstein, general manager, ICOST- TV Philadelphia. Detroit, joins Grey, Detroit, as account (FM) Los Angeles, joins PSA Broad- supervisor. Shirley E. Conover, manager of records, casting as director of sales for xPsE(FM) Storer Broadcasting Co., Miami, appoint- Peter Burns, senior VP- management su- San Diego, KPSA(FM) Los Angeles, KPSJ- ed assistant secretary of company. pervisor, Ogilvy & Mather, named VP- (FM) San Jose and KPSC(FM) Sacra- management mento, all California. Ward L. Quaal, president, WGN Con- supervisor, Doyle Dane tinental Broadcasting Co., will be hon- Bernbach, both New York. Paul Zvell- Vince Benedict, local sales manager, ner, VP- associate ored for "outstanding achievement in creative director, War- xsDO(AM) San Diego, appointed general field of communications" at dinner given ren, Muller & Dolobowsky, and Charles sales manager. Gennarelli, group head, Ogilvy & William H. Weber, account executive, by Brandeis University May 16 at Am- Mather, bassador West hotel, Chicago. join DDB in similar capacies, xMOx(AM) St. Louis, named general all New York. sales manager, KMOX William H. Wills, assistant manager of -FM. Viola S. Ar- nold, VP and media director, Winius- public relations and advertising, WON Continental Broadcasting Co., named Brandon Advertising, joins xlytox(AM) as national sales manager and director of manager of public relations, WGN -AM -TV Chicago. He succeeds the late James G. sales operations. Hanlon, VP and manager of public rela- Richard Brown, account executive, WBLS- tions and advertising. (BROADCASTING, FM New York, appointed local sales man- April 2). Mary Elaine Zerler, director of ager. publicity, WGN- AM -TV, appointed assistant Lane A. Saunders, salesman and sports- manager of public relations. caster, Koox(AM) Billings, Mont., named A. Alexander Morisey, public relations sales manager. -manager, New York Times, since 1969, David R. Williams, VP -media director, wed to coordinate minority affairs for Ted Bates & Co., named VP- senior asso- 'grinthian TV stations: KOrv(Tv) Mr. Milaraky Mr. Trlgony ciate, Vitt Media International, both New 1kla., WISH-TV Indianapolis, York. ',rt Wayne, Ind., KHOU -Tv Edward M. Milarsky, sales manager of Blaise R. Leonard', account executive, xxrv(Tv) Sacramento, ABC -owned WABC(AM) New York, pro- ABC -FM Spot Sales, New York, appoint- moted to general sales manager, suceed- ed Eastern sales manager.

Broadcasting May 71973 66 Marsha Meatte, assistant to ABC Radio executive art director, Barickman, ap- Jim Hirschfeld, program director, CBS - central division sales manager, Chicago, pointed associate creative director. owned WCAU -TV Philadelphia, named pro- appointed sales presentation manager. ducer, CBS -TV's Captain Kangaroo. He Muriel Fanello, associate group super- Katie Rosenberg, advertising and public succeeds Jim Krayer, who becomes exec- I. Miller Salons, New visor, J. New York, relations director, utive of series and of Walter Thompson, York, appointed director of public rela- producer Robert named account executive -new business, executive, Zlot- Keeshan Associates, its production com- ABC Radio, York. John Nesvig, tions/ account Barnett, New nick, New York. pany. sales development manager, ABC Radio, Bridget Potter, talent coordinator, Dick New York, appointed account execu- Cavett Show, ABC -TV, New York, joins tive, Los Angeles. Programing Palomar Pictures International, New Peter N. Barnet, account executive, Hal Golden, direc- York, as executive in charge of television Dancer -Fitzgerald -Sample, New York, tor, Avco Program development. elected VP- account supervisor. Sales, syndication di- Jack Cook, assistant sales director, Carl V. Abrams, group creative director; vision pf Avco Warner Bros. Television, Burbank, Calif., Irene Steckiv, associate creative director; Broadcasting, named named director of sales, United King- Gustave Spiel, associate media director, VP. dom, Europe, Middle East and Africa. and George Nigro, account supervisor, Jim White, news director, KMOX(AM) St. all with D'Arcy -MacManus & Masius, John Louis, Midwest sales manager, Four Louis, assumes additional post of pro- New York, named VP's. John Lizars, gram director. account executive, D'Arcy, MacManus & Star Entertainment, Masius, appointed account supervisor. Los Angeles, named Paul Michels, with wFBS(AM) Spring VP- sales. Lake, N.C., joins wFNc(AM) Fayette- William Aiston, VP- client services divi- Charles M. Powell, ville, N.C., as director of programing and sion, Clinton E. Frank, Chicago, named operations. senior VP and manager of Chicago office. director, advertising, Roy Townshend, producer, Wylde with publicity and exploitation, MGM -TV, Films Wynn T. Sullivan, Griswold- Eshle- named VP. Corp., New York, appointed production man Co., appointed senior VP and man- manager. ager, Pittsburgh office. L David Walter, Norman Lear, producer of All in the broadcast producer, G -E, Cleveland, ap- Family, Maude and Sanford and Son, John Wilcox, film -production manager, pointed director of broadcast services. named to receive 10th annual "Broad- ABC Sports, New York, appointed direc- Jo Madda, traffic director, G -E, appoint caster of the Year" award of Interna- tor of film production. Charles A. Smiley ed director of broadcast operations. tional Radio and Television Society. Mr. Jr., senior attorney, CBS, New York, ap- Lear, cited for bringing to television "an pointed director of business and legal Melvin Stein, VP-creative director, Henry affairs, ABC Sports. J. Kaufman & Associates, Washington, entire new dimension in the area of sit- named creative group head, Ken- uation comedy," will receive award May Philip Gay, production manager, WLYH- yon & Eckhardt Advertising, New York. 10 at IRTS annual meeting at Waldorf Tv Lancaster -Lebanon, Pa., joins wLwi- Astoria Hotel, New York. (Tv) Indianapolis as producer -director. Finley C. Hunt Jr., VP- creative super- visor, J. Walter Thompson, New York, appointed VP- creative services, Henry J. e Kaufman & Associates, Washington. TAPHCASTER William A. Long Jr., assistant media supervisor, Needham, Harper & Steers, Chicago, appointed media supervisor. John Hetherington, account supervisor, Ketchum, MacLeod & Grove, NEW Pittsburgh, joins NHS, Chicago, in similar position. John L. Lamson, VP- associate media di- rector, Rumrill-Hoyt, New York, named !X-VOORP media director. Sheldon Jones, senior media planner, Norman, Craig & Kummel, New York, joins Cargill, Wilson & Acree, Atlanta, as media supervisor. Automatic deck Marvin H. Kress, sales manager, ma -Tv Los Angeles, joins Jay M. Kholos Adver- Precision adjustable tising, Encino, Calif., as director of ac- head bracket count services. Edward J. Smith, account supervisor, Heavy Ketchum, MacLeod & Grove, named ac- -duty count group manager, Van Brunt & Co., air -damped solenoid both New York. James Neville, VP- account supervisor and media director, Solow /Wexton, New NET PRICE York, joins Wyse Advertising there as $550.00 VP- account services and general manager. Mike Cafferata, Mike Colt, and Judy Saylor, copy supervisors, Leo Burnett TAPECASTER Co., Chicago, and Henry Parker, senior art director there, all named associate B07' LANE creative directors. TOLL FREE ORDER NUMBER Dorothy M. Mallery, account executive, 800 638 -0977 Barickman Advertising, Minneapolis, 11NC. named VP. John W. Forney Jr., account PLEASE USE OUR REGULAR NUMBER FOR TA PECA9 -r TCM, executive, SERVICE AND TECHNICAL INFORMATION Box 662 12326 Wilkins Avenue, Rockville Maryland 20851 Barickman, named VP and Area Code 301 881.8888 manager, Minneapolis office. Bill Blake, J

Broadcasting May 71973 67 Robert W. Day, with noncommercial counsel, Comsat General Corp., subsi- KPBS -TV San Diego, joins San Diego Cablecasting diary established to provide services for Video as operations engineer and tech- Comsat's domestic satellite programs and nician with company's mobile television - Anne W. Branscomb, other new business opportunities. attorney with Arnold production unit. Dwight E. Herbert, with Programing db, Gerardo F. Almonte, & Porter, Washing- assistant manager, ton Hollywood, joins Schafer Electronics, Go- reports and analysis, Viacom communications Interna- law firm, named leta, Calif., in newly created post, sales tional, New York, appointed manager, re- program manager with responsibility for ports and analysis. communications counsel, Teleprompt- programing and advertising. Schafer man- Jane Friedman, manager, administration, er Corp., New York. ufactures radio automation equipment Columbia Records masterworks division, In newly created and pre -programed radio music services. appointed woman counselor for CBS/ post, Mrs. Brans - Mark W. Bullock, formerly VP- military Records group. Ms. Friedman's new as- comb will deal with requirements, Continental Electronics signment, company says, is part of its local, state and fed- Mfg. Co., Dallas, rejoins company as VP- effort to offer greater career opportuni- Mrs. Branscomb eral regulatory mat- marketing. ties to female employes. ters. Warren Bartlett, radio technician, WHBF- Sheila A. Mahony, regional director, New AM-FM Rock Island, Ill., retires after 32 Broadcast Journalism England area, Cable Television Informa- years with stations. tion Center, Washington, named general Robert Chandler, di- counsel. rector and executive Allied Fields producer, CBS News Erwin Sharp, Sammons Communications David Berlyn, senior election unit, New Inc., elected executive director, Texas editor in BROADCAST- York, named VP of CATV Association; Tom Soulshy, Com- ING'S New York bu- public affairs broad- munications Properties Inc., elected pres- reau, appointed East- casts, CBS News ident; Jerry Caddy, Texas Community i ern sales manager, there. He will act Antennas Inc., elected VP, and Gillis BROADCASTING, based as deputy to Bill Conoley, Taylor TV Cable Co., elected in New York. He Leonard, CBS News secretary- treasurer. succeeds Larry Kin - senior VP and direc- James N. Martin, station manager, WDUN- gen, resigned. Mr. tor of public affairs AM-FM Gainesville, Ga., assumes addi- Berlyn joined maga- Mr. Chandler broadcasts, in area tional post, general manager for corporate zine's news staff at of public affairs programing and will programing, Gainesville Cable Washington head - TV. Rob- Mr. Berlyn supervise several news departments in- ed N. Howell, system manager, Gaines- quarters in 1949, has cluding program administration, market- ville Cable TV, assumes additional post. been in New York editorial operations ing services, archives, information serv- general manager for corporate sales, and since 1954. ices, resource development and produc- Byron L. Miller, formerly with Coca - Gordon Strachan, general counsel to tion and survey and data services. Warren Rockledge- Meritt Island (Fla.) Cable TV, United States Information Agency, Wash- J. Mitofsky, associate director, election joins Gainesville Cable TV as director of ington, resigned last week. Mr. Strachan, unit, appointed director, survey and data engineering. Northeast Georgia Broad- former aide to H. R. Haldeman, Presi- services, CBS News (new name for CBS casting Co. is owner of both radio stations dent Nixon's former chief of staff, stepped News election unit). and cable firm. down "after learning that persons with Richard P. Williams, John B. Nickle, city manager, Lovell, whom he had worked closely at the Wyo., named manager, Lovell Cable TV White House had submitted their resig- news director, nations," WTNH -TV New Ha- there. according to USIA. "In view of increasing publicity, Mr. Strachan cor- ven, Conn., appoint- Herbert S. Ornstein, staff member, finan- ed manager, WBAL- eluded that his continuation as general cial VP's office, General Instrument counsel of USIA would impair the agen- TV Baltimore news Corp., New York, elected VP- business department. cy's relationship with the press and the administration, Television Communica- Congress," the USIA said in a statement. Michael Bennett, tions Corp., New York. Jay H. Kaplan, With WHVW -AM -FM director of accounting systems and pro- Maxwell Yalden, Canada's assistant un- Hyde Park, cedures, TVC, named VP and dersecretary of state, will become deputy N.Y., assistant minister ;bi \, appointed news di- controller. of communications of Canada rector. Sandy Mi- in late May, heading Canadian Depart- Edward J. Taylor, field agent, Internal ment of Communications which Mr. Williams chaels, with WAKR- handles Revenue Service, San Francisco, joins research into telecommunications, tech- AM-FM Akron, Ohio, joins WHVW -AM -FM Big Valley Cablevision, subsidiary of news staff. nical regulation of radio frequencies and Continental Cablevision, as controller. long -range planning and research. Frieda E. Williamson and Lorraine Weiss, Herbert F. DeSimone, former attorney with NBC News at NBC -owned WMAQ- Equipment & Engineering general of Rhode Island and more re- TV and Lucyna Migala, Chicago, with In restructuring at RCA Consumer Elec- cently assistant secretary of transporta- NBC News at WKYC -TV Cleveland, also tronics, Indianapolis, tion, joins communications law firm of NBC new color TV, -owned, named news editors for black-and -white TV and audio products Wilkinson, Cragun & Barker as counsel. NBC News Program Service (NPS), divisions have been formed and Philip A. Nacke and H, Michael Semler closed- circuit Selecta- news syndication operation Vision MagTape products will become named associates in firm which has moved currently serving 131 U.S. TV stations. separate function. Robert A. Scheiber, offices to 1735 New York Avenue, N.W., Furne11 Chatman, with WVUE-TV New division VP- operations, RCA Consumer Washington. Orleans, joins NBC News Bureau, Cleve- Electronics, named to head new color Trulli Cowlan, manager, Media Statistics, land, as reporter. TV division. Black- and -white TV divi- named client service executive, A. C. sion will be headed temporarily by Wil- Nielsen index Pam Fields, co-anchorwoman, 11 p.m. Co., station service, both liam C. Hittinger, RCA executive VP- New York. -ews, WBAL -TV Baltimore, appointed pro - consumer and solid state electronics. ^r /anchorwoman, 7:25 and 8:25 a.m. Dorothy S. Stimpson, former press as- Audio products and SelectraVision, re- sistant to -wscasts. spectively, Senator Harrison Williams (D.- will be directed by Marvin H. N.J.) and assistant public Glauberman, division VP, and Gordon relations direc- "lover, with KAKC -AM -FM Tul- tor, KOMO -AM -TV Seattle, joins W. Bricker, manager, cable TV. National ''s WLS(AM) Chicago as Association of Counties, Washington, as William D. English, assistant general director of public affairs. She succeeds

Broadcasting May 7 1973 68 Alan Dessoff who resigns to do freelance several years of involvement in the legal ager of the QXR Network, New York, in editing and writing. and business affairs of company. Mr. early 1960's. He is survived by his wife, George N. Simcoe, chief, reference room Beebe was principal figure in Post's pur- Lee, and one son. branch, FCC Broadcast Bureau, retires chase of Newsweek magazine in 1961 Bill McColgan, 47, sportscaster for WWL- after 27 years of service. and was principal negotiator in purchases AM-FM-TV New Orleans, died April 30 in of WP1.0 -TV Miami, WCKY(AM) Cincin- New Orleans of heart attack. Mr. Mc- Jane Barton, program director, New nati and recent agreement to buy WTIC- York State Radio -TV- Motion Picture Bu- Colgan was formerly with WTOP -AM -FM TV Hartford, Conn. He is survived by his Washington for eight years. reau for last 25 years, retires. wife, Liane, and two sons. Harry W. Spencer, 68, formerly with Roger Coleman, 56, president and WBTM -AM -FM Danville, Va., died at his Deaths founder of Sandpiper Broadcasting Co. home in Danville on April 18 after Frederick Sessions Beebe, 59, chairman (wwR,r[FM] Southampton, N.Y.); Roger extended illness. Mr. Spencer was asso- of the board of the Washington Post Co., Coleman, Inc., station representative, and ciated with wt3rM since it went on air died May 2 in New York of cancer. Mr. Motherwell Broadcasting Corp., program- in 1930 until his retirement in 1969, Beebe, formerly a partner in New ing syndicator, died April 23, in South- serving as control room operator, music York law firm of Cravath, Swaine & ampton hospital following a brief illness. librarian, and chief engineer. He is sur- Moore, joined Post Co. in 1961 after He was vice president and general man- vived by his wife, Frances.

For the Recorde

BROADCASTING granted to ABC and NBC and affiliates in con- Initial decision As compiled by April 25 nection with possible runovers of various sports through May 1, and based on filings, events occurring during March, April, and May. KFPW-TV Fort Smith and KAIT -TV Jonesboro, Action April 25. both Arkansas- Administrative Law Judge Forest authorizations and other FCC actions. L. McClenning proposed, in initial decision, denial Abbreviations: Alt. -alternate. ann.- announced. KPBS -TV San Diego- Broadcast Bureau grant- of applications of George T. Hernreich for license ant.-antenna. aur.- aural. aux.- auxiliary. CH- ed CP to make changes in transmitting equipment. for KFPW -TV Fort Smith and for renewal of critical hours. CP- construction permit. D -day. Action April 23. license for KAIT-TV Jonesboro. Ann. April 25. effective radiated DA-directional antenna. ERP- Bureau granted power. khz-kilohertz. kw- kilowatts. LS -local sun- WETV(TV) Atlanta -Broadcast operation trans. by remote control from 740 Bis - Actions on motions set. mhz- megahertz. mod.- modifications. N- night. of PSA- presunrise service authority. SCA-subsidiary mark Road, Atlanta. Action April 27. Administrative Law Judge Chester F. Naumowicz communications authorization. SH- specified hours. Indianapolis in response to request by Jr. in Daytona Beach, Fla. (Cowles Florida Broad- SSA special -FCC, -special service authorization. STA- WRTV(TV) and WISH -TV, both Indianapolis. casting Inc. [WESH -TV] and Central Florida En- trans. TPO proceeding, granted by temporary authorization. -transmitter. redesignated prime -time hours as 6-10 p.m., local terprises Inc.). TV motion -transmitter power output, U- unlimited hours. time, for Indianapolis stations. Redesignated hours Cowles Florida Broadcasting Inc. for receipt of vis.- visual. w- watts. educational. HAAT rebuttal evidence, expanded Cowles exhibit to in- - - are for daylight- saving months. Action April 25. height of antenna above average terrain. CARS- clude interrogatories, cross- interrogatories and re- community antenna relay station. WKLE(TV) Lexington, Ky- Broadcast Burealu sponses. and received certain Cowles exhibit (Dots. granted CP to change type trans.; ERP 1050 kw 19168 -70). Action April 23. New TV Stations vis.. 105 aur. Action April 23. Administrative Law Judge Chester F. Naumowicz Jr. in Las Vegas (Western Communications Inc. WGBH -TV and WGBY-TV, both Boston Start authorized - IKORK-TV) and Las Vegas Valley Broadcasting FCC granted WGBH Educational Foundation, li- Co.), TV proceeding, granted request by Valley WIIL -TV Terre Haute, Ind.-Authorized program censee, waiver of rules to permit simultaneous for amplification of memorandum of presiding operation on ch. 38, 1,000 kw vis., 191 kw aur. Ac- broadcast of stations' identification during annual judge intended to clarify action during hearing between June 1 and June 10. Action tion March 29. WGBH auction session of March 15 when he sealed testimony of April 25. witness and indicated that he would not give further Final actions KGNS -TV Laredo, Tex.-Broadcast Bureau grant- consideration to that testimony; noted that al- ed mod. of license covering change in studio though testimony is sealed, it is available to such .Biddeford, Me.- University of Maine. Broad- decisional authorities within commission as may find cast 26 (542 -548 location to 102 West Del Mar Boulevard, Laredo. Bureau granted UHF ch. mhz); it of use (Does. 19519, 19581). Action April 18. ERP 589 kw vis., 117 kw aur. HAAT 800 ft.; ant. Action April 23. height above ground 549 ft. P.O. address Alumni Administrative Law Judge Chester F. Naumowicz Hall, Orono, Me., 04473. Estimated construction WCAX -TV Burlington, Vt.-Broadcast Bureau Jr. in Las Vegas (Western Communications Inc. system. cost $509,657; first -year operating cost $53.720; granted CP to modify frequency control KORK -TV] and Las Vegas Valley Broadcasting revenue none. Geographic coordinates 43° 25' 00" Action April 23. Co.). TV proceeding, granted petition by Las Vegas Co. to amend application to north lat.; 70° 48' 09" west long. Type trans. XETV(TV) Tijuana, Mexico -FCC denied peti- Valley Broadcasting RCA ITt) 30 -B. Type ant. RCA TFU -303. Legal Television update financial showing (Does. 19519, 19581). tion by Radio - (XETV[TVI Tijuana) 23. counsel Dow, Lohnes & Albertson, Washington; and Bay City Television Inc. for stay of order re- Action April consulting engineer Silliman, Monet & Kowalski, leased March 6 setting date for ABC to discon- Administrative Law Judge James F. Tierney in Washington. Principals: Donald McNeil, chancellor tinue service to XETV, redesignating matter for New York (WPIX Inc. [WPIX(TV)] and Forum of university, et al. Action April 19. hearing, and authorizing ABC to continue so sup- Communications Inc.), TV proceeding, granted peti- °Wichita Falls, Tex -Wichita Falls Educational ply programing (Doc. 18606). Action April 25. tion by Broadcast Bureau for extension of time, Translator Inc. Broadcast Bureau granted UHF ch. 24 (530-536 mhz); ERP 2.82 kw vis., .282 kw aur. HAAT 530 ft.; ant. height above ground 1,036 ft. P.O. address 816 Seventh Street. Box 5147, Wichita Falls 76307. Estimated construction cost $40,613 first-year operating cost $10,000; revenue none. Geographic coordinates 33° 54' 00" north lat.; 98° 32' 25" west long. Type trans. RCA TTU III/LA. Type ant. RCA TFU -6D. Legal counsel EDWIN TORNBERG Miller Schroeder & Bankson, Washington. Princi- pals: flay Farabee, president, et al. Action April 13. La Crosse, Wis.- Educational Communications á COMPANY, INC. Board. Broadcast Bureau granted UHF ch. 31 (572- 578 mhz); ERP 3,800 kw vis., '759 kw aur. HAAT 834 ft.; ant. height above ground 406 ft. P.O. address 732 North Midvale Boulevard, Madison, Wis., 53705. Estimated construction cost $1,378,180; first-year operating cost $348,600; revenue none. Negotiators For The Purchase And Sale Of Geographic coordinates 43° 56' 55" north lat.; 91° 08' 05" west long. Type trans. RCA TTU -110B. Radio And TV Stations CATV Type ant. RCA TFU -42J. Consulting engineer W. J. Kessler Associates, Gainesville, Fla. Principals: Appraisers Financial Advisors Anton J. Moe, executive director, et al. Action April 19. New York -60 East 42nd St., New York, N.Y. 10017. 212 -6874242 West Coast -P.O. Box 218, Carmel Valley, Calif. 93924. 408-375-3164 Existing TV stations East Coast --1000 Chesapeake Drive, Havre de Grace, Md. 301-939-5555 Final actions FCC denied petition by National Association of Independent Television Producers for reconsidera- tion of March 7 waivers of prime -time access rule

Broadcasting May 7 1973 69 in matter of renewal of license for WFAB, as re- sult of prehearing conference held on April 17, Summary of broadcasting that hearing date of June Il as specified in presiding judge's order shall be adhered to, as Compiled by FCC, March 31, 1973 well as other procedural dates named (Doc. 19644). Not Action April 18. On air Total on air Total Administrative Law Judge Isadore A. Honig in Licensed STA CP's on air CP's authorized Cleveland Heights, Ohio (Friendly Broadcasting Co.), in matter of renewal of licenses for WJMO- Commercial AM 4,388 5 14 4,385 47 4,432 (AM)-WLYT(FM), granted motion by Friendly insofar as it requests authorization for taking of Commercial FM 2,386 2 46 2,434 113 2,547 depositions and presentation at further hearing; de- Commercial TV -VHF 504 1 6 511 10 522 nied insofar as it requests that hearing scheduled Commercial TV -UHF 185 0 6 191 52 243 to commence on May 14 be resumed at Cleveland to hear testimony of proposed deponents (Doc. Total commercial TV 689 1 12 702 62 765 19412). Action April 18. Educational FM 558 0 22 580 89 669 Educational TV -VHF 87 0 5 92 0 92 Other action Educational TV -UHF 123 0 10 133 7 140 Review board in Columbia, S.C., AM proceeding, Total educational TV 210 0 15 225 7 232 denied motion by WOIC Inc., requesting review board delete issues designated against it in pro- ceeding on application for renewal of license of Special temporary authorization. WOIC Columbia, or in alternative, for motion to be certified to commission (Doc. 19674). Action April 24. and extended to June 22 time for filing proposed Administrative Law Judge Jay A. Kyle in Pine- findings and conclusions, and July 23 for reply ville, La. and Dermott, Ark. (Robert Cowan Wag- Fines findings (Doc. 18711 -2). Action April 19. ner and Southeast Arkansas Radio Inc.), AM pro- WSMY Weldon, N.C. -FCC notified Smiles of ceeding. granted joint request to amend Southeast Inc., licensee, that it has incurred Arkansas Radio North Carolina Other actions Inc. application and accepted apparent liability of $500 for willful or repeated amendment; severed Wagner and Southeast ap- violation of rules by operating with power in Review board in Montgomery, Ala., TV plications, approved reimbursement proceed- partial in sum excess of that authorized. Action April 25. ing, scheduled oral argument for May 24 on excep- of $2,000 of Southeast's expenses by Wagner. and tions and briefs to supplemental initial decision granted application of Robert C. Wagner (Dos. WVTI Rocky Mount, Va.-FCC notified WYTI proposing grant of application of Cosmos Broad- 19473-4). Action April 24. Inc., licensee, that it has incurred apparent liability casting Corp., licensee of WSFA -TV for authority for forfeiture of $1,000 for violation of rules by to move trans. and increase ant. height (Doc. Administrative Law Judge Jay A. Kyle in Hum- operating station with excessive power. Action ble. Houston Nassau 16984). Action April 24. and Bay, all Texas (Albert April 25. L. Crain, et al.). AM proceeding. granted petition Review board in Las Vegas, TV proceeding, by Jester Broadcasting for continuance of hearing denied request by Western Communications Inc., and date for final exchange of exhibits and con- Call letter applications for separate proceeding to determine whether sanc- tinued without date hearing and certain procedural KHAI Honolulu -Seeks KIOE. tions under rules should be imposed on Las Vegas dates (Does. 19186-9). Action April 17. Valley Broadcasting for making, encouraging or WBYB St. Pauls, N.C. -Seeks WLAB. soliciting unauthorized ex presentations or Administrative Law Judge Jay A. Kyle in parre Humble, failing to report such presentations (Dots. 19519, Houston and Nassau Bay, all Texas Call letter action 19581). Action April 25. (Albert L. Crain, et al.), AM proceeding, dismissed as moot petition by Albert L. Crain for stay or WJOI Florence, Ala. -Granted WXOR. other appropriate relief since certain procedural Call letter application dates have already been continued without date WQOL(TV) Lima, Ohio -Seeks WBGU-TV. (Dos. 19186 -9). Action April 18. New FM stations Other action New AM stations Applications Review board in Vinita, Okla., AM proceeding, Casa Grande, Ariz. -Brett F. Eisele. Seeks 105.5 Final action in response to petition by PBL Broadcasting Co., mhz, 3 kw. HAAT 70 ft. P.O. address Box 182, one of two applicants for authority to operate Scottsdale, Ariz., 85252. Estimated construction cost Mt. Pleasant, Iowa -Review board granted ap- facilities of KVIN Vinita, added issues to determine $29,822; first -year operating cost $14,916; revenue plication by BCST Co. of Iowa Inc. for CP for facts surrounding alleged efforts by Northeast $36.000. Principal: Mr. Eisele is announcer /engineer new AM at Mt. Pleasant (Does. 18594 -6). Com- Oklahoma Broadcasting Co., other applicant, to at KXTC(FM) Glendale -Phoenix, Ariz. Ann. April peting applications of Pleasant Broadcasting Co. solicit one -sided or off-the-record contacts prohibited 23. for station at Mt. Pleasant. and of Chariton Radio by rules; alleged participation by Wallace D. Jesup, Acres Broadcasting Co. Seeks Company for station at Chariton Iowa, were Ga. -Happy Sparks, Northeast principal and proposed general 98.3 mhz, 3 kw. HAAT 300 ft. P.O. address Route denied. In initial decision released Feb. 22, 1972, manager, in certain violations of station identifica- Administrative Law Judge Ernest Nash recom- I, Screven, Ga., 31560. Estimated construction cost tion rules while associated with KKMA -FM Pryor, $45,200; first-year operating cost $22,468; revenue mended a grant of BCST's application. Action Okla., and effect on Northeast's requisite and com- April 11. $40,000. Happy Acres is licensee of WVMG -AM- parative qualifications (Does. 19639-40). Action FM Cochran, Ga. Principals: Raymond B. and April 20. Cleo H. Forehand (together, 97 %), et al. Mr. Fore- Initial decision hand has real estate and livestock interests in Screven. Ann. April 13. Shreveport, La.- Administrative Law Judge AM Frederick W. Denniston proposed, in initial de- Existing stations Hattiesburg, Miss. -Deep South Radio Inc. Seeks cision, grant of application of James E. Reese for Final 92.1 mhz, 3 kw. HAAT 151 ft. P.O. address 305 Bay new AM at Shreveport on 1300 khz, 500 -D. actions Street, Hattiesburg 39401. Estimated construction Competing applications of Ruby J. S. Dowd to WLS Chicago-Broadcast Bureau granted CP cost $15,500; first -year operating cost $15,000; reve- change facilities of KNCB(AM) Bossier City, La., to install new alt. main trans. Action April 23. nue $36,000. Deep South Radio Inc. is licensee of and of Bossier Broadcasting Co. Hattiesburg. Principals: B. L. Black - for new AM in WVLK Lexington, Ky. -FCC scheduled WBKH(AM) Bossier City, would be denied (Does. 19507 -9). oral ledge Jr. (67 %), et al. Mr. Blàckledge has interests Ann. April 20. argument for June 7 on exceptions and briefs to in electrical contracting firm, Hattiesburg. initial decision which proposed granting Bluegrass Ann. Broadcasting Co. one -year license renewal for April 23. Actions on motions WVLK Lexington (Doc. 18285). Action April 25. Chillicothe, Mo. -Cecil W. and James R. Roberts. Seeks 103.9 mhz, 1.84 kw. HAAT 160 ft. P.O. ad- Administrative Law Judge John H. Conlin in WPRJ Parsippany -Troy Hills, N.J.- Broadcast Bureau granted dress 909' Michigan Avenue, Chillicothe 63640. Esti- Wagoner, Okla. (Neo Broadcasting and William license covering new AM. Action mated construction Haydon Payne), AM proceeding, April 20. cost $21,375; first -year operating granted joint mo- cost $12,250; revenue $12,000. Principals: Cecil W. tion and postponed prehearing conference now WPUT Brewster, N.Y.- Broadcast Bureau grant- scheduled Roberts (51 %) and James R. Roberts (49 %). Cecil for April 26 to date to be specified in ed mod. of license to change corporate name to Roberts owns subsequent order (Does. 19713 KCHI(AM) Chillicothe. Messrs. -4). Action April 18. Putnam Broadcasting Corp. Action April 23. Roberts together own KREI(AM) Farmington, Mo. Administrative Law Judge Frederick W. Dennis - Blowing Rock, N.C.-FCC dewed appeal by Ann. April 17. ton in Iowa City (Burns, Rieke and Voss Associates Mountain Broadcasting Corp. applicant for new and Braverman Broadcasting Co.), AM proceeding, daytime AM, from ruling by review board, re- Starts authorized reopened record, granted petition by Braverman to fusing Mountain's application for construction au- amend application to update option for acquisition thority and granting competing application of KAIR -FM Tucson, Ariz. -Authorized program of proposed site to and including June 30; closed Childress Broadcasting Corp. of West Jefferson operation on 94.9 mhz, ERP 25 kw, HAAT 135 ft. record (Dos. 19596 -7). Action April 19. for changes in power and frequency of WKSK West Action April 10. Jefferson, N.C. (Does. 19015 Administrative Law Judge Lenore G. Ehrig in -6). Action April 25. KMMT(FM) Mammoth Lakes, Calif.-Autho- Salem and Derry, both New Hampshire (Salem KFLY Corvallis, Ore.- Broadcast Bureau granted rized program operation on 106.3 mhz, ERP 3 kw, Broadcasting Co., et al.), AM proceeding, granted license covering new AM; trans. location rede- HAAT 155 ft. Action March 30. petition by New Hampshire Broadcasting to amend scribed: 2635 Northeast U.S. Highway 99W, Cor- update vallis; condition. Action April 20. KPOO(FM) San Francisco -Authorized program application to information called for by operation on section II of application, Joseph 89.5 mhz, ERP 245 w, HAAT 410 ft. concerning C. WESC Greenville, S.C.- Broadcast Bureau grant- Action March 29. Rayball Sr. (Does. 19434-6). Action April 16. ed CP to change MEOV's of CH; DA. Action April 23. KWYD(FM) Security, Colo.- Authorized program Administrative Law Judge Byron E. Harrison in operation Harlan, Ky. (Eastern Broadcasting Co. and on 105.5 mhz, ERP 3 kw, HAAT minus Radio 58 ft. Action April 5. Harlan Inc.), AM proceeding, on presiding judge's Actions on motions own motion, ordered that one copy of transcripts KHAT(FM) Lincoln, Neb.-Authorized program field hearing shall be available for public in- Administrative Law Judge Millard F. French in operation on 106.4 mhz, ERI' 2.9 kw, HAAT 145 ft. 'ion at Bureau of Mines Offices at Clover Street Nashua, N.H. (Eastminster Broadcasting Corp.), Action Feb. 22. mberland Avenue, Harlan, for period of six in matter of renewal of licenses of WOTW -AM- --om date of this order; transcripts shall FM, granted motion of Broadcast Bureau and ex- WTWE(FM) Manning, S.C. -Authorized program ved tended to April 30 time for filing proposed findings operation on 92.1 mhz, ERP 3 kw, HAAT 160 ft from those premises and shall be Action inspection during regular business and conclusions and to May 14 time for filing April 6. months transcripts shall return to replies (tocs. 19564-5). Action April 19. (Does. 19614-5). Action April Administrative Law Judge Byron E. Harrison In Final actions Miami (United Broadcasting Co. of Florida Inc.), Benton, I11. -Rend Lake Broadcasting Co. Broad-

Broadcasting May 7 1973 70 Professional Cards

JANSKY & BAILEY -Established 1926 - EDWARD F. LORENTZ & ASSOCIATES COHEN and DIPPELL, P.C. Atlantic Research PAUL GODLEY CO. Corporation Consulting Engineers CONSULTING ENGINEERS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, N.J. 07043 1334 G St., N.W., Suite 500 (202) 783.0111 (703) 354.2400 347.1319 Washington, D.C. Phone: (2011 746 -3000 20004 Washington, D. C. 20005 Member AFCCE Member AFCCE .Member AFCCE Member AFCCE

A. D. Ring Associates & GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1156 15th St., N.W., Suite 1302 18th St., N.W., 785 -2200 1771 N St., N.W. 2% -2315 2922 Telestar Ct. 17031 560 -6800 606 Washington, D.C. 20005 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296.2722 11, AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2029 K Street N.W. Radio G Television BOX 7004 Washington, D. C. 20006 Republic 7 -6646 Box 68, International Airport DALLAS, TEXAS 75209 12021 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 (214) 631 -8360 13011 827 -8725 Member 14151 342 -5208 Member AFCCE AFCCE Member AFCCE Member AFCCE

VIR JULES COHEN CARL E. SMITH N. JAMES JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road Computerized 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333 -5562 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, KANSAS CITY. MISSOURI 64114 Member COLORADO AFCCE Member AFCCE Member AFCCE

E. Harold Munn, Jr., ROSNER LAMB, INC. JOHN H. MULLANEY TERRELL W. KIRKSEY RADIO ENGINEER & Associates, Inc. Communications Consulting CONSULTING Consulting Engineer Bruudcust Engineering Consultants and Engineering 9616 Pinkney Court 5210 Avenue F. Box 220 250 West 57th Street Potomac, Maryland 20854 49036 Austin, Texas 78751 Coldwater, Michigan New York, New York 1 001 9 301 - 299 -3900 Phone: 517- 278 -7339 (212) 246.3967 Member AFCCE (512) 454 -7014

CHU ASSOCIATES, INC. SPOT YOUR FIRM'S NAME HERE Telecommunications Division DAWKINS ESPY RALPH E. EVANS AM -FM -TV -CATV Consulting Radio Engineers fo Be Seen by 120,000 Readers - ASSOCIATES among them, the decision making sta- Applications- Facilities Planning Applications/Field Engineering Field Surveys and Proofs Consulting Rodio Engineers tion owners and managers, chief engi- Appraisals P.O. Eon 3121 -Olympic Station 90212 AM. FM. TV . CATV- 'TES neers and technicians -applicants for 3500 North Sherman Blvd. am fm tv and facsimile facilities. 800 Fesler St. . El Calon, Ca. 92020 BEVERLY HILLS, CALIF. MILWAUKEE, WISCONSIN 53216 (714) 4429459 (213) 272 -3344 1970 Readership Survey showing 3.2 TWX 910 331 1178 Phone: 414. 442 -4210 readers per Copy.

COMMERCIAL RADIO CAMBRIDGE CRYSTALS APPLIED VIDEO MONITORING CO. PRECISION FREQUENCY ELECTRONICS, INC. Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS, AM -FM TV SPECIALISTS FOR AM -FM -TV Box 25, Brunswick, Ohio 44212 Monitors Repaired 8 Certified (216) 225 -4443 103 S. Market St. 445 Concord Ave. Directory Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 SYSTEMS DESIGN -INSTALLATION Phone (816) 524 -3777 Phone 16171 876 -2810 SERVICING -EQUIPMENT BROKERAGE cast Bureau granted 106.3 mhz, 3 kw. HAAT 300 Designated for hearing WNSD(FM) Cincinnati - Broadcast Bureau ft. P.O. address 113 East Washington Street, Benton granted CP to change trans. location and make 62812. Estimated construction cost $2,600; first - Cedar Rapids, Iowa -FCC designated for hearing changes in ant. system. Action April 20. year operating cost $42,992; revenue $60,000. Prin- mutually exclusive applications of Stereo Beam 275 KHIB(FM) Durant, Okla.-Broadcast Bureau cipals: Carroll L. Owens, Gerald D. Owens, Bert W. Corp. and KVCH Inc., for new FM on ch. granted CP to operate trans. by remote control Beaty and John M. Beaty (each 25%). Messrs. (102.9 mhz) in Cedar Rapids. Stereo Beam proposed from studio site: Electronics Lab, College Boule- Owens are partners in law firm of Owens á Owens, operation with ERP of 100 kw and ant. height of vard, Durant; make changes in ant. system (in- Benton. Bert Beaty is Hammond organ dealer. John 667 ft. and KVCH with ERP of 100 kw and ant. Beaty height crease height); remote control permitted. Action M. is dentist in Benton. Action April 10. of 605 ft. Issues to be determined include April 20. financial qualifications of KVCH Inc. Action April 'Fairmont, W. Va-The West Virginia Board of 25. KWEN(FM) Tulsa, Okla. -FCC reaffirmed grant Regents. Broadcast Bureau granted 90.9 mhz, 4.2 of application of Swanco Broadcasting Inc., licensee, kw. HAAT 230 ft. P.O. address Fairmont State for authority to increase and ant. height and College, Fairmont 26554. power Estimated construction Existing FM stations make equipment changes and later FCC action sus- cost $46,436: first-year operating cost $26,450; reve- grant and denying opposition none. Principals: taMing KWEN of nue Prince B. Woodard, chan- Final actions KFMJ Inc., licensee of KRAV(FM) Tulsa. Action cellor, et al. Action April 20. April 25. WJBD -FM Thomasville, Ala-Broadcast Bureau Actions on motions granted license covering new FM; ERP 3 kw; ant. WIVA -FM Aguadilla, Puerto Rico- Broadcast height 300 ft. Action April 20. Bureau granted license covering changes; ERP 15 Chief, Broadcast Bureau, on request of Seashore kw; ant. height 1000 ft. Action April 20. Broadcasting Corp., licensee of WOBM(FM) Toms KXOW -FM Hot Springs, Ark.-Broadcast Bureau granted CP to install new ant. Action April 20. KTEP(FM) El Paso -Broadcast Bureau granted River. N.J., extended through May 10 time for filing CP to install new aux. trans. at main trans. loca- responses to petition for rulemaking filed by Max KRSA -FM Salinas, Calif.- Broadcast Bureau tion to be operated on 88.5 mhz, ch. 203; ERP L. Raab proposing to assign ch. 261A to Ship Bot- granted request for waiver of rules to identify as 5.2 kw; ant. height 1,920; remote control per- tom, NJ. Action April 26. Salinas- Monterey. Action April 16. mitted. Action April 20. Administrative Law Judge Frederick W. Dennis - WFOX(FM) Gainesville, Ga.- Broadcast Bureau KTEP(FM) El Paso -Broadcast Bureau granted ton in Ogallala, Neb. (Industrial Business Corp. and granted CP to install new trans. and new ant.; make CP to change studio location to Mass Communica- Ogallala Broadcasting Co.), FM proceeding, granted changes in ant. system (increase height); ERP 97 tions building, El Paso, and operate by remote petition by Industrial to amend application to sup - kw; ant. height 540 ft.; remote control permitted. control from proposed studio location; change trans.; ply additional information concerning Mr. Loren Action April 20. change ant.; make change in ant. system (increase Kolste and certain business interests held by him KOBI -FM Boise, Idaho -Broadcast Bureau grant- height); ERP 100 kw; ant. height 1,920 ft.; remote (Dots. 19559 -60). Action April 19. ed CP to delete remote control; install new trans.; control permitted. Action April 20. Administrative Law Judge Jay A. Kyle in Geneva, install new ant.; ERP 46.7 kw; ant. height 2,500 ft. N.Y. (Radio Geneva Inc. and Buccaneer Broadcast- Action April 24. Action on motion ing Ltd.), FM proceeding, pursuant to prehearing WVUB(FM) Vincennes, Ind.-Broadcast Bureau Administrative Law Judge Ernest Nash in New- conference, rescheduled hearing for June 19 (Dots. granted CP to change frequency, ch. 216 (91.1 ark. N.J. (Cosmopolitan Broadcasting Corp.), in 19709 -10). Action April 18. mhz); trans. location to southwest of highway 61. matter of renewal of main, aux. and SCA license 3 miles south east of Vincennes; operate Administrative Law Judge Chester F. Naumowicz by remote for WHBI(FM), granted motion by Cosmopolitan Jr. in West and control from studio location; 1029 North Fourth to compel answers to interrogatories in that Broad- Columbia Columbia, both South Street. Vincennes; install new trans.; install new Carolina (Congaree Broadcasters Inc. and States- cast Bureau must respond to certain interrogatories ant.; make change in ant. system; ERP 50 kw: to extent specified; denied motion in all other ville Broadcasting Co.), FM proceeding, on request ant. height of Statesville. reopened record, identified Statesville's 500 ft. Action April 20. respects (Doc. 19657). Action April 17. amended exhibit, received it, closed record (Dots. WKLO -FM Louisville, Ky.- Broadcast Bureau 19624, 19626). Action April 18. granted license covering changes; ERP 16 kw; Call letter applications ant. height 720 ft. Action April 20. KHKE(FM) Cedar Falls, Iowa -Seeks KUNI- Other actions WQUE(FM) New Orleans- Broadcast Bureau (FM). granted CP to change trans. and studio location to Sun Review board in City, Ariz., FM proceeding, Canal La Salle Building, 1424 Canal Street. New WROR(FM) Boston -Seeks WJOI(FM). granted petition by Alvin L. Korngold for extension Orleans; operate by remote control from proposed of time through May 18 to file exceptions to initial KORA(FM) Bryan, Tex.-Seeks KTAM(FM). decision trans.-studio site; install new ant.; make change in proposing grant of application of Sun City ant. system; ERP 100 kw; ant. height 450 ft.; Broadcasting Corp. for new FM at Sun City and condition. Action April 24. Call letter actions denial of competing application of Alvin L. Korn - WLNR -FM Lansing, 111.- Granted WLNR(FM). gold (Dots. 19087 -8). Action April 25. WBJC -FM Baltimore-FCC denied request by Community College of Baltimore, licensee, for long- WHLB -FM Virginia, Minn.-Granted WIRN- Review board in Cayce, S.C., FM proceeding, term waiver of rules to permit broadcast of old - (FM). denied petition by Lexington County Broadcasters time radio program including commercials. Action Inc. to add misrepresentation, suburban, suburban April 25. WEBN -FM Cincinnati -Granted WFBN(FM). community, staffing, financial and site availability WHKW(FM) Green Bay, Wis.- Granted issues against William D. Hunt, in proceeding in- WFRB -FM Frostburg, Md.- Broadcast Bureau W PNE-FM. volving their mutually exclusive applications for granted CP to install new aux. trans. at main new FM at Cayce (Dots. 19568-9). Action April 23. trans. location for aux. purposes only. Action April 20. Renewal of licenses, Rulemaking action WWEL(FM) Medford, Mass.- Broadcast Bureau granted license covering use of former main trans. all stations New Bern and Morehead City- Beaufort, both and ant. for aux. purposes only; ERP 50 kw; ant. North Carolina -FCC proposed amendment of FM height 97 ft. Action April 20. FCC deferred action on applications and sent table of assignments by adding ch. 270 as second equal employment opportunity inquiries to 39 sta- assignment at New Bern, and by substituting either WMUZ(FM) Detroit. Mich.- Broadcast Bureau tions in Alabama and Georgia. Stations selected granted SCA on sub -carrier frequency of 67 khz. ch. 265A or ch. 277 for ch. 270 as second assign- had more than 10 fulltime employes with either Action April 23. ment at Morehead City- Beaufort. Action April 25. no fulltime women employes or decline in number KCUR -FM Kansas City. Mo.- Broadcast Bu- or. in areas of 5% minority population, no full - Call letter applications reau granted CP to change trans. location to 2100 time minority employes or decline in number. Stark. Kansas City: install new trans.; install new Stations are: WAAX Gadsden, Ala.; WAUG -AM- The Berkshire School, Sheffield, Mass -Seeks amt.: make changes in ant. system (increase height); FM Augusta, Ga.; WBAM Montgomery, Ala.; WBSL(FM). ERP 100 kw; ant. height 830 ft. Action April 20. WBBQ AM -FM Augusta, Ga.; WBHP Huntsville, Ala.; WDEN -AM -FM Macon and WDMG Doug- School District Six, Central Point, Ore. -Seeks KSGM -FM Ste. Genevieve, Mo.- Broadcast Bu- las, both Georgia; WDNG Anniston, Ala.; WDUN- KCHC(FM). reau granted CP to install new trans.: ERP 70 kw. AM-FM Gainesville, WFOM Marietta, WGAU- Action April 20. (AM)-WNGC(FM) Athens and WIIN Atlanta all Call letter action KWPM -FM West Plains. Mo.- Broadcast Bureau Georgia; WJBY(AM)- WLJM(FM) Gadsden, WJLD granted CP to install new aux. trans.; install new Fairfield, WLLN(FM) Birmingham, WLAY -AM- Interchange Communications, Leland, Miss. - aux. ant.; ERP 4.25 kw; ant. height 130 ft. Action FM Muscle Shoals and WMGY Montgomery, all Granted WBAD(FM). April 24. Alabama: WPNX Phenix City, Ala.-Columbus, Ga.; WQXI Atlanta; WQXI -FM Smyrna, WRBL- AM-FM Columbus, WRFC Athens, WRGA -AM- FM Rome, WROM -AM -FM Rome, WSAV Savan- SUBSCRIBER nah and WSGA Savannah, all Georgia; WTBC- Please send (AM)-WUOA(FM) Tuscaloosa, Ala.; WGTV- SERVICE TV Athens, Ga. Action March 29. 1 year $20 Broadcast Bureau granted renewal of licenses for following stations. co-pending aux. and SCA's Broadcastinge 2 years $37.50 where appropriate: KOKX Keokuk, Iowa; WAJF The newsweekly of broadcasting and allied arts 3 years $50 Decatur, Ala.; WDOL -AM -FM Athens. Ga.; Canada Add Per Year WEAF(FM) Eden, N.C.; WEYY Talladega, Ala.; $4 WFPM Fort Valley, Ga.; WGNC-AM -FM Gas- Foreign Add $6 Per Year tonia, N.C.; WGSR Millen and WJAZ Albany. Name Positiaa 1972 -1973 Cable both Georgia: WMSL Decatur, Ala.; WNEG Toccoa and WNMT Garden City, both Georgia;; Sourcebook $8.50 WTBF Troy, Ala.; WTCG(TV) Atlanta; WTHB Company (If payment with Augusta, Ga.; WVOV Huntsville, Ala. Actions order: $7.50) April 23. IJ Business Address 1973 Yearbook $14.50 pj Home Address (If payment with Modification of CP's, order: $13.50) Stall Payment enclosed all stations Bill me WCRT-FM Birmingham, Ala.- Broadcast Bureau granted mod. of CP to extend completion date to 'ICASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 Sept. 23. Action April 23. KSPC(FM) Claremont, Calif.- Broadcast Bureau "riot new address aboye and attach address label from a recent issue, or print old address granted mod. of CP to extend completion date to allow two weeks for processing; mailing labels are addressed one or two issues le advaade. Oct. 20. Action April 24.

May 7 1973 72 Killeen, Tex.-Broadcast Bureau KVST -TV Los Angeles- Broadcast Bureau grant- of license from J. William Brauer to Brewer Com- KLEN -AM -FM ed mod. of CP to change ERP to vis. 457 kw, am:- munications Inc. for $175,000 plus $10.000 consult- granted assignment of licenses from Highlite Broad- 91.2 kw; trans. location to John Poole Building, ing fee. Buyers: James R. and Jack G. Brewer (each casting Co. to Accent Radio Corp. for $300,000. Audio Road. Mt. Wilson, near Los Angeles; change 30 %). Messrs. Brewer own KWCO(AM) and KXXK- Sellers: A. W. Stewart, president, et al. Buyers: type trans.; type ant.; make changes in ant. system; FM Chickasha, Okla., and 331/2% each of KADS- Lou H. Williams, president (80 %), et al. Mr. ant. height 2900 ft. Action April 23. (AM) Elk City. Okla. James Brewer also has in- Williams is commercial manager of KLEN. He terests in KTAT(AM) Frederick, Okla. Ann. April also has majority interest in KORC(AM) Mineral KVCR(FM) San Bernardino, Calif.- Broadcast 20. Wells, Tex., which is currently being reassigned. Bureau granted mod. of CP to change trans.; change Action April 19. trans. lines; ERP 24.5 kw; ant. height minus 320 ft. Action April 20. Actions KTAC -AM -FM Tacoma, Wash.-Broadcast Bu- reau assignment of license from Radio 850 WQHW(FM) Venice, Fla.- Broadcast Bureau KREO(AM) Indio, Calif.- Broadcast Bureau granted granted assignment of license from Descn Air Corp. In Entertainment Communications Inc. for granted mod. of CP to extend completion date to $1.5 million. Sellers: Ronald A. Murphy, secretary- Aug. 15. Action April 24. Broadcasting Inc. io Bounty Broadcasting Corp. for $205,000. Sellers: John J. Latham, president, treasurer. et al. Buyers: Entertainment Communi- WFMS(FM) Indianapolis- Broadcast Bureau et al. Buyers: Mel M. Burns. president and board cations Inc. (of Pennsylvania). Entertainment Com- granted mod. of CP to extend completion date to chairman (30 %). Robert W. Ferguson (30% ). et munications of Pennsylvania also owns KLEF(FM) Sept. 30. Action April 24. al. Mr. Burns has majority interest in Mel Burns Houston: WAYL(FM) Minneapolis. and KBRG- Francisco. Joseph M. Field, grant- Ford. Ford dealership in Long Beach. Calif. He (FM) San president WAKY Louisville, Ky.-Broadcast Bureau et al. Action April 19. ed mod. of CP to extend completion date to Nov. also owns Bermuda Enterprises Inc., aircraft charter 5. Action April 23. service. Mr. Ferguson is executive vice president WLOG(AM) Logan, W. Va.- Broadcast Bureau and general manager of WTRF -FM -TV Wheeling, granted acquisition of positive control of Guyan KAUB(FM) Auburn, Neb.-Broadcast Bureau W. Va. He is also director of Half Dollar Trust & Valley Broadcasting Co. by E. M. Bailey (331/2% date granted mod. of CP to extend completion to Savings Bank, Wheeling. Action April 20. before, 100% after) through purchase of stock of July 24. Action April 24. KDON(AM) Salinas, Calif.- Broadcast Bureau Joseph Eros Jr. and Jaunes A. Muscia (each WGIR Manchester, N.H. -Broadcast Bureau granted transfer of control of M.C. Broadcasting 331/2% before, none after). Consideration: $52,000. granted mod. of CP to extend completion date to Co. from Marvin Orleans. Sidney Forstater, et al. Principal: Mr. Bailey is president of Guyan Valley Oct. 3U. Action April 23. (as group, 100% before. none after) to Forrest Broadcasting, Action April 19. WRIO -FM Cape May, N.J.-Broadcast Bureau Broadcasting Co. (none before, 100% after). Con- granted mod. of CP to extend completion date to sideration: $450.000. Principals: Robert A. and Oct. 6. Action April 24. Grace Forrest (each 27.5 %), et al. Mrs. Forrest Cable has minority interests in Wechsler Coffee Corp. and WGRF(FM) Pleasantville, N.J.- Broadcast Bu- Multi -Food Inc., both Englewood Cliffs. N.J. Mr. Applications reau granted mod. of CP to extend completion Forrest is president and director of Tower Broad- of cable television systems date to Aug. 26. Action April 24. casting licensee of The following operators Corp., WNDR(AM) Syracuse, have requested certificates of compliance. FCC an- N.Y. He is also vice president of Wechsler Coffee WGNA(FM) Albany, N.Y.- Broadcast Bureau nounced April 17 (stations in parentheses are TV granted mod. of CP to change trans. location to Corp. Action April 24. signals proposed for carriage): 0.15 miles east of Pinnacle Road, 0.10 miles south KCS1 (AM ) Pueblo. Colo.- Broadcast Bureau of Beaver Dam Road, New Scotland, N.Y.; operate Casa Grande Cablevision Inc., Casa Grande. granted assignment of license from Sangre do and studio location and remote control from 17 First Ariz. (KTVK. KPHO. KAET, KOOL, KTAR Cristo Broadcasting Corp. to American Radio Corp. KPAZ, all Phoenix; KUAT, KGUN and Street, Troy, N.Y.; install new trans. and new ant.; for 5450.000. Sellers: William W. Grant, president, KVOA. make changes in ant. system; ant. height 980 ft.; KOLD. all Tucson, Ariz.: KZAZ Nogales, Ariz.; et al. Sangre de Cristo is licensee of K KCOP, Los Angeles). ERP 8.8 kw; remote control permitted. Action Pueblo. Buyers: Lowell D. Denniston, Frank L. KTLA, KTTV, KHJ and all April 20. Carney and Robert D. Freeman (each 331/2%). Monterey Peninsula TV Cable, Carmel Valley WVHC(FM) Hempstead, N.Y. -Broadcast Bureau Mr. Denniston has majority interests in KETN- Village. Calif. (Add K56 AA Salinas Calif. (trans- granted mod. of CP to extend completion date to AM-FM Wichita, Kan. and owns grocery store lator for KTEH San Jose. Calif.)). there. owns restaurant chain in Oct. 27. Action April 24. chain Mr, Carney Cable Corp., Hammond. East Chicago, Freeman is general manager Colby Wichita. Mr. and owns both Indiana (WFLD -TV, WSNS -TV, WLS -TV, WQWX Mebane, N.C. -Broadcast Bureau grant- 10% of KETN. Action April 24. WBBM, ed mod. of CP to extend completion date to July WCIU -TV, WGN -TV, WTTW -TV. WMAQ WGRT(AM) Chicago-FCC granted transfer of and WXXW, all Chicago; WCAE St. John, Ind.; 22. Action April 23. control of Atlass Communications Inc. from Ralph WTTV Bloomington, Ind.; WVTV Milwaukee). WAYM Smithfield, Broadcast Bureau grant- J. et al (as Va.- L. Atlass. William Friedman, group, General Corp., La Plata, Md. (WRC -TV, ed mod. of CP to extend completion date to Nov. 3. (100% before, none after) to Johnson Publishing CATV Action April 23. WTTG-TV, WMAL -TV, WTOP -TV WDCA-TV Co. (none before, 100% after). Consideration: and WETA -TV, all Washington; WBFF -TV and $1.8 million. Principals: John H. and Eunice W. -TV, both Baltimore; WNVT -TV Indepen- Johnson (together 99 %), et al. Mr. Johnson is WMPB chief executive officer of Johnson Publishing Co., dent Hill. Va.). Translators which publishes Jet and Ebony, among other mag- Northern Video Inc., Baraga Village, Mich. azines. He also is president of Supreme Life In- (WLUC -TV and WMPB, both Marquette, Mich.: Application surance Co., Chicago, a director of Twentieth WKBD -TV Detroit: WAEO -TV Rhinelander and FCC accepted for filing application of Four States Century Fox, Hollywood, and has real estate in- WBAY -TV, WFRV -TV, WLUK -T.V, all Green Television Inc. for new VHF translator in Gallup terests in Chicago. Action April 25. Bay. both Wisconsin; CKPR -TV Thunder Bay, and Window Rock, both New Mexico on ch. 10, WMCS(AM) Machias, Me.-Broadcast Bureau Ont.). 192 -198 mhz; primary station KIVA -TV Farming- transfer of control of Washington County Coldwater Cablevision Inc. Bronson, Mich. ton, N M. Ann. April 24. roadcastingBgranted Co. from Otho F. Knowles Jr. (WKZO -TV Kalamazoo, WOEV Grand Rapids, (65% before, none after) to Winston D. Chapman WUHO -TV Battle Creek, WILK -TV Onondaga, actions (35% before, 100% after). Consideration: $26,200. WJIM- V Lansing and WKAR -TV East Lansing, K265AA Chemult and Crescent, both Oregon - Principal: Mr. Chapman is vice president of all Michigan; WNDU -TV, WSBT-TV and WSW- Broadcast Bureau granted license covering permit corporation. Action April 24. TV. all South Bend, Ind.; WKBD -TV and WXON- Bowling GlGreen, for new FM translator. Action April 20. WKDL(AM) Clarksdale, Miss.- Broadcast Bu- TV, both Detroit; WBGU -TV Ont.; WW reau granted acquisition of positive control of Ohio; CKLM-TV Windsor, K09LJ and KI1LQ, both Drewsey, Ore. - Toledo, Ohio). Broadcast Bureau granted CP for two new VHF Coahoma Broadcasting Co. by Robert J. McIntosh translators to serve Drewsey on ch. 9 by rebroad- (50% before. 100% after) through purchase of Bootheel Video Inc., Caruthersville and Hayti, casting programs of KBOI -TV Boise, Idaho, and on stock of W. Foster Montgomery (50% before. none both Missouri (Add KDNL.-TV St. Louis). $30,000. Principal: Mr. Mc- ch. 11 by rebroadcasting programs of KTVB(TV) after). Consideration: Intosh is president of firm. Action April 17. Sargent Cable TV, Sargent, Neb. (KHAS Hast- Boise. Action April 19. ings. KGIN Grand Island, KMNE Bassett and W59AC and W61AB, both New Market, Va.- WBYB(AM) St. Pauls, N.C.- Broadcast Bureau KHOL Kearney, all Nebraska). granted assignment of license from Duplin Broad- Broadcast Bureau granted licenses covering two Telecommunications Inc., Parsippany -Troy Hills, new UHF translators. Action April 19. casting Co. to Barker Broadcasting Co. for $85,000. Sellers: Harry E. Kramer. president, et al. Buyers: N.J. (WCBS-TV, WNBC -TV, WABC-TV, WNEW- K29AC Labarge, Wyo.- Broadcast Bureau granted Nancy C. and Larry A. Barker (each 50 %). Mr. TV WOR-TV, WPIX, WNET WNYE -TV and license covering permit for new FM translator. Barker, formerly partime announcer at WKIN(AM) WNYC -TV, all New York; V/NJU -TV Linden, Action April 20. Kingsport, Tenn., is college student. Action April WXTV Paterson, WNJM Montclair, WNJB New 24. Brunswick and WNJT Trenton, all New Jersey; Ownership changes Applications WDSK(AM )-WDLT(FM) Cleveland, Miss. -Seeks assignment of license from Tony P. Conguista to Horizon Radio Inc. for $134500. Buyers: Horizon Broadcasting Inc. (100 %). horizon Broadcasting, CCA licensee of WVOM(AM) -WTIB(FM) Iuka, Miss., MINI is principally owned by Kelly S. Segars. Mr. Segars owns clinic in Iuka. Ann. April 20. AUTOMATION KAFG(FM) Oklahoma City-Seeks assignment of Perfect for license from Radio Oklahoma Inc. to Covenant limited Radio of Oklahoma Inc. for $350,000. Sellers: C. B. Cameron, president, et al. Buyers: Broad Street automation MINI to MAXI Communications Corp. (100 %). Richard L. Geismar operation. Can is chairman of Broad Street Communications and be expanded to owns 33% of stock. Broad Street owns WELI(AM) complex format. New Haven, Cono., and WGSO(AM)- WQUE(FM) New Orleans. They are also acquiring control of KTOK-AM Oklahoma City, subject to FCC ap- Priced less than proval. Ann. April 20. $6,800 includes Send Mis advertisement MAXI KTOK(AM) Oklahoma City-Seeks transfer of controller (2) for more information control of KTOK Radio Inc. from James M. Ste- For most complicated Revox. (1) CCA ELECTRONICS CORPORATION the for wart, William D. Schueler, Paul E. Taft et al carousel and mat. Can control 12 different (100% before, none after) to Covenant Broadcast- 716 Jersey Avenue sources for as much as 600 ing Corp. of Oklahoma Inc. Principal: see above. external Citadel Gloucester City, N. J. 08030 Ann. April 20. Record/Play. (609) 456-1716 events . . . Approx. $15,000. KOKL(AM) Okmulgee, Okla. -Seeks assignment

Broadcasting May 7 1973 73 WPHL -TV and WTAF -TV, Philadelphia; WNJS (WCIV, WCSC -TV, WCBD-TV and WITV, all Inc. to carry following California signals: KTVU- Camden, NJ.). Charlestown, S.C.; WTCG Atlanta). (TV) Oakland; KRON -TV, KPIX(TV), KGO -TV, KQED(TV) and KBHK -TV, all San Francisco; Outer Banks Video Inc., Manteo, N.C. (WAVY - Cable TV Systems Inc., Columbus, Tex. (KPRC, TV and WYAH -TV, both Portsmouth, WVEC-TV KHOU, KTRK, KVRL, WHTV and KUHT, all KG3SC -TV San Jose; KCRA -TV, KXTV, KVIE- Hampton and WTAR -TV Norfolk, all Virginia; Houston; KAMU College Station, KBTX Bryan and (TV) and KTXL(TV), all Sacramento; and KOVR- WITN -TV Washington, N.C.; WUND -TV Colum- KVUE, KHFI and KTBC, all Austin, all Texas). (TV) Stockton. Opposition by Great Western Broad- bia, N.C.). casting Corp., licensee of KXTV(TV) was denied. King Videocable Co., Ellensburg, Kittitas county Action April 25. is Weems' Inc., Emerado. N.D. (KXJB -TV Valley and Kittitas, all Washington (Add KTNT -TV Ta- City, WDAZ -TV Devils Lake. WDAY -TV, KTHI- coma, Wash.). Lake Geneva, Wis.-FCC granted STA to South- TV and KFME, all Farfo and KCND -TV Pem- ern Wisconsin Cable Inc., operator of cable TV bina, all North Dakota; CJAY -TV, CBWT and Community Video Inc., Grant and Grand Rapids, system at Lake Geneva, to carry signal of WSNS- CBWFT, all Winnipeg, Man.). both Wisconsin (Add WVTV(TV) Milwaukee; TV Chicago during times in 1973 baseball season WAEO -TV Rhinelander, Wis.). when games of Chicago White Sox are broadcast Stark County Communications Inc., Apple Creek by that station. Action April 25. Village, East Union and Guerne, all Ohio (WKYC- Community Video Inc., Port Edwards Village and Nekoosa, both Wisconsin (WEAU -TV Eau TV, WEWS, WJW -TV, WKBF-TV and WVIZ -TV, Cable actions elsewhere all Cleveland; WUAB -TV Lorain. WAKR -TV Ak- Clair. WAOW -TV and WSAU-TV, both Wausau, ron and WJAN Canton, all Ohio). WBAY -TV, WFRV -TV and WLUK -TV, all Green Bay, WKBT(TV) La Crosse and WISC -TV Madi- The following are activities in community- antenna Two M Cablevision Inc., Bainbridge Village, Ohio son all Wisconsin; television reported to BROADCASTING through May 1. WGN -TV Chicago; WVTV- Reports include permission (WOSU -TV. WLWC -TV, WTVN -TV and WBNS- (TV) and WMVS-TV, both Milwaukee; WAEO -TV applications for to install TV, all Columbus, WHIO -TV Dayton and WCPO- Rhinelander, Wis.). and operate CATV's changes in fee schedules and TV Cincinnati, all Ohio; WHTN -TV Charleston, granchise grants. Franchise grants are shown in W. Va.). Washburn Cable Comm Inc. Washburn, Wis. italics. (KADL -TV, WDSE-TV and WDIO -TV, all Duluth, Inc., Willoughby Hills, Ohio Minn.; WDSM -TV Superior, Wis.; CPTR -TV Grangeville, Idaho-City council approved ordi- Complexicable nance granting 20 -year nonexclusive franchise to (WKYC, WEWS, WJW, WVIZ and WKBF. all Thunder Bay, Ont.; WSAU -TV and WAOW -TV, Grangeville Television Cleveland; CFPL London, Canada; WAKR Akron, both Wausau, WAEO -TV Rhinelander and WEAU- Cable Service, Ohio; WAUB Lorain, Ohio; WKBD Detroit). TV Eats Claire, all Wisconsin). Wellington, 111. -Village board award franchise to Hoopeston Cable TV Co. Blue Ridge Cable Television Inc., Barrett town- ship, Pa. (WNEP -TV and WDAU -TV, both Scran- Final actions Big Flats, N.Y. -Town council approved fran- ton. WBRE -TV Wilkes- Barre, WLVT-TV Allen- Cable TV Bureau granted certificates of compli- chise for Elmira Video Teleprompter Cable TV. town and KYW -TV, WPVI -TV and WCAU -TV, all ance to St. Landry Cable TV Inc., Opelousas, La., Wheat¡reld, N.Y. -Town board approved contract Philadelphia, all Pennsylvania; WCBS-TV, WNBC- and to Master Tetecable Inc., Rich Creek, Va. with STV Cable TV Inc. TV, WNEW -TV, WPIX and WOR-TV. all New Actions April 24. York). Wisconsin Dells, Wis. -Vacationland Cablevision Brentwood, Calif.-FCC granted certificate of Inc. has been awarded 15 -year non-exclusive fran- Charleston Cable TV Co., Charleston, S.C. compliance and authorized Televents of California chise.

Classified Advertising

Payable In advance. Check or money order only. Help Wanted Management Continued Help Wanted Sales Continued (Billing charge: $1.00) Copy: Deadline Is MONDAY for the following Assistant to the president. Growing communications Leading national rep is increasing New York and Monday's issue. Copy must be submitted by letter. company with television, radio, newspaper and cable Chicago sales staff. Exceptional opportunity for sta- No telephoned copy accepted. TV interests is seeking candidates for this newly tion salesman interested in learning the rep business. created position. Qualifications include college de- $27,500 base plus good incentive. Box D -329, BROAD- Replies with a box number should be to ads gree, and media sales experience. Under minimum CASTING. addressed to Box Number, c/o BROADCASTING, supervision, must have ability to formulate and exe 1735 DeSales St., N.W., Washington, D.C. 20036. cute corporate policy while maintaining good relation- Wanted: Sales Secretary for a small market northwest Applicants: If tapes or films are submitted, please ships with company executives. $32,000 salary plus Florida radio station. Must type 70 WPM and take send $1.00 to BROADCASTING for each package profit sharing and bonus. Mail confidential resume to shorthand 120 WPM. We are an Equal Opportunity to cover handling Charge. Forward remittance president, Box D -311, BROADCASTING. Employer. Send all replies to Box E -1, BROADCAST- separately. All transcriptions, photo, etc., addressed to box numbers are sent at owner's risk. GM- aggressive, hard working, sales oriented for BROADCASTING expressly repudiates any liability growing central NY FM. Share absentee owner's Somewhere in Virginia, or near proximity, there is a or responsibility for their custody or return. profits. Complete resume, recent references and photo sharp, mature man filled with ambition. He knows that Rates, classified listings ads: to Box E -27, BROADCASTING. the bucks are in sales, but in his present location full - -Help Wanted, 40f per word -$5.00 weekly mini- time salesmen have the best accounts locked in. This mum. Needed immediately -Station Manager, Columbia, SC. man has a background of announcing and production, Contact G. M. Allen, Exec. VP, Radio Station WQXL. is neat, well -groomed, presentable. Wants to raise -Situations Wanted, 301í per word -$5.00 weekly 803- 252-8659. We are an Equal Opportunity Employer. his standard of living and willing to work towards minimum. that end. 5 KW Virginia daytime, offers this man a -All other classifications, 504 -per- word-$5.00 Station manager with successful record, interested in once-in -a -life -time opportunity with established ac- weekly minimum. managing well equipped station in growing college counts and a program spelled in dollars. On the -Add $1.00 for Box Number per Issue. town, excellent living conditions, opportunity for scene interview necessary. Send all Information, in- ownership. Call deys 214- 357.4001 ext. 21. Evenings cluding tape. We are an equal opportunity employer. Rates, classified display ads: 214-361 -5909. Address replies to Box E -64, BROADCASTING. -Situations Wanted (Personal ads) $25.00 per Inch. -All others $40.00 per Inch. Help Wanted Sales Conscientious, sharp salesman for rapidly growing SE New York State market. Excellent account list and -More than 4" billed at run -of -book rate. draw. EOE. Box E-68, BROADCASTING. -Stations for Sale, Wanted to Buy Stations, Nationwide company wants to add to staff of sales representatives. Full time areas. Employment Agencies and Business Opportunity positions, all Earnings California city of 30,000 needs creative salesman who potential very good if you are an effective, hard- advertising requires display space. sells ideas. Want a driving self to take working sales person. Future advancement very starter over good, established accounts and build. Will earn 4 figures. Agency Commission only on display space. too. If you have a sales record, are able to good Resume to Box E -73, BROADCASTING. Word Count: Include name and address. Name of stand a thorough investigation and are bondable, send city (Des Moines) or of state (New York) counts as your resume air mail -nowl Box D -228, BROADCAST- two words. Zip Code or phone number Including ING. Salesman, Stereo Rock format, top ratings, Pop. area code counts as one word. (Publisher reserves 165,000. To $17,000 depending on track record. Resume to KFMQ, Lincoln, Nebr. the right to omit Zip Code and /or abbreviate words I One of the nation's finest and largest group broad- space does not permit.) Count each abbreviation casters has two openings at its top station in the Mid- Initial, single figure or group of figures or letters west. We are looking for experienced sales profes- Well respected 5,000 watt mid Michigan station has immediate opening for salesman /announcer. as a word. Symbols such as 35mm, COD, PD, GM, sionals ready for advancement to a major market. Call or at WCER, etc. count as one word. Hyphenated words count Rush your resume to Box D -278, BROADCASTING. write Ed Christian Charlotte, Mich. as two words. Experienced Sales Manager needed Radio Station Wanted -Combination announcer -salesman for for small WIST in Charlotte, NC. Contact G. M. Allen, Execu- market in Missouri. Professional attitude and willing- tive VP, Radio Station WIST, 704.376-3511. We are ness to take direction a must. We RADIO will teach you to an Equal Opportunity Employer. sell, so past experience is not important. Total com- pensation is week more to $150 per or start. Opening Excellent opportunity. Established AM -FM stations. between May 15 and 15. Help Wanted Management June No tapes now, send Salary, bonus. Need resume, sales record. WLBC, resume and recent picture to Box D -291, BROAD- Muncie, Ind. 47302 or phone Jack Craig, 317.288.4403. G I Manager. Top five market FM station. Multiple CASTING. Equal Opportunity Employer. station ownership. Submit qualifications and salary requirements to Box D -306, BROADCASTING. Previous Major radio group is adding retail sales manager at Radio time salesman a pro for Newark area. High employers will not be contacted without your per- each of its 7 stations. Minimum $35,000. Aggressive draw versus commission. Good background in In- salesmen and sales managers please respond with tangibles desired but not as essential. Car necessary. resume to Box D -301, BROADCASTING. Our employees This is a position for en experienced person who can --esident /Radie. Expanding group broadcaster know of this ad. produce. Replys write or call General Sales Manager, tonal opportunity for radio executive cap - WNJR, 1700 Union Ave., Union, N.J. 07083. ming total responsibility for 10 radio Immediate opening for experienced salesman with top nt an individual with a proven record rated Chicago station. Excellent demographics. Realis- Excellent product needs sales person. AM /FM soon 175,000 plus executive package. tic potential of $40,000 first year. Box D -324, BROAD- to split, requiring expanded force. We sell a lot, and ' to Box D -307, BROADCASTING. CASTING. we sell soft, up at WTSV, Claremont, NH 03743. EOE.

Broadcasting May 7 1973 74 Help Wanted Sales Continued Help Wanted Announcers Continued Help Wanted News Continued

Medium market Chicago suburban FM station (WKKD- Areas top Uptempo MOR looking for midday creative News Director. To head four man city department in FM) searching for top notch salesmen with experi- personality. Strong on production. Excellent pay, bene- southern Connecticut. Gather, read, write, take charge. ence. Liberal commission for qualified producers. fits, working conditions. Married preferred. Pro and Good voice. Send tape, resume salary requirements Beginners need not apply. For interviews, call Chuck references a must. Call Bill Erb, WRIE, Erie, Pa. to WNAB, Broadcast Centre, Bridgeport, Conn. 06608. Filippi at 312 -898-6668. 814- 796.6777. All replies confidential. Pr salesman using creative techniques. Must be Immediate opening for experienced announcer. Salary Newsman: experienced newsman for station strong organized. Start as salesman for medium market sta- commensurate with experience and quality. Contact on news and public affairs. CBS affiliate. Good salary tion with eye to handling chain regional sales after H. Borwick, WVOS, Liberty, NY. An Equal Oppor- and benefits. Send tape and complete resume to one year. Box 2090, Casper, Wyo. tunity Employer. News Director, WSOY, Box 2250, Decatur, Ill. 62526. Help Wanted Announcers Haven't found right person. Need sales- announcer. One of the most sophisticated college radio stations Call Mrs. Warren, 315363 -6051. in the country, rated #1 in our state by many edu- broadcasters, has posi- Florida group 1st ticket men cators and professional now Growing needs /women. announcing. Our broadcasters All airshifts. Engineering, sales, for future expansion. Help Wanted Technical tions in news, sales and have been exposed to the most complex broadcast with a company. Write Box C 162 All fringes straight and ready into respon- BROADCASTING. situations possible are to step Chief engineer -New England kilowatt. All new equip- sible, professional positions. For more information ment. Adult staff and surroundings. Must have com- contact Rollie Stadlman, General Manager. 816 -582- Maryland station looking for a first phone man. Must plete know how. $10,000. Box D -191, BROADCAST- 3691 or 816 -582.2076. be willing to do announcing or engineering on any ING. shift. Box D-259, BROADCASTING. Chief engineer for like new non -directional AM and Help Wanted Upper Midwest super rocker is actively seeking super automated FM. Southwest resort area. Full mainte- Programing, Production, Others jock who can follow strict more music format. The nance. Light air watch. Excellent working conditions. man, candidate selected will be morning 6 -10. Appli- Medium -small market. Local ownership. $800 per cants must currently be employed in a Rock station Individual to take over production department. Short month start. Successful operation. Write Box D.261, air shift. Grow with respected group operation. capable of moving up to a market of 250,000. 1972- BROADCASTING. 73 college grads with college station experience Experience dictates salary. Tape, resume, salary re- might be considered. Send tape, resume and photo quirements to Box E -5, BROADCASTING. Major market Eastern states top references. Appli- if you have one to Box D -270, BROADCASTING. cants mail resume to Box D -279, at BROADCASTING We're looking for a man who loves copy and pro- duction work. The man we hire is probably doing pro- are can Magazine. If you experienced, mature, handle drive duction on a full or part time basis now. If you know position, want job at proven MOR that pays well, Chief Engineer, KFXD -AM in beautiful Boise, 5KW, 24 your way around a splicing block, tape machines, etc., excellent fringe benefits, located great Northeast com- send examples of your work (tape, resume and salary munity. Send tape, resume, references. Box D-294, hours, DA-N. 208- 345 -8812, Box 107, Boise, Idaho. 83701. Wayne Cornils. requirements) to Perry St. John, Program Director, BROADCASTING. KSO, Des Moines, Iowa 50317. Announcer with first in the fabulous Florida Keys. First phone man to read meters at transmitter. Any C of unique and imaginative commercials. Experience preferred. Send photo and resume. Box age. Will train beginner. WAMD, Aberdeen, Md. Possible short board shift. Right man can expand E-6, BROADCASTING. 21001. income to over 10,000 within one year in our medium market Rockies station. Resume, copy and Expanding Southwest biggie, looking for Top 40 pro Florida Coastal station has opening for chief engineer - production tape. Box 2090, Casper, Wyo. jock with production, adult oriented. We have our announcer. Pleasant living by the ocean. Opportunity part together -how about you? Box E-20, BROAD. for advancement with air media group. Must be cap- Situations Wanted Management CASTING. able of maintenance on AM and FM, reasonably good announcement for MOR Pop format. Send tape and Atlanta, Ga. Sale of our station makes available ex- Contemporary resume station in large market needs experi- to Hudson Millar, WIRA, Ft. Pierce, Fla. perienced General Manager. For his resume write enced morning personality, excellent salary, Equal Employer. fringe Opportunity Box D -203, BROADCASTING. benefits. Send tape and resume. We are an Equal Opportunity Employer. Box E -32, BROADCASTING. Chief engineer for AM -DA fulltime. Chief experience Station manager heavy on sales. Experienced, sober, required. Announcing skills will be worth even reliable, references. Small -medium market New York Southern time AM in small college seeks full town more. Send complete background and references to or Pennsylvania. Box D -339, BROADCASTING. good Top 40 night time announcer. Will accept am- WPVL, Painesville, Ohio. bitious, hard working beginner. Equal Opportunity Manager offers 21 years experience, radio sales and Employer. Box E-62, BROADCASTING. Chief for Indiana AM -FM. Phone 812- 482 -2131. management. Run a tight ship, managed AM, FM and Markets 18,000 to 600,000. Western Great talk personality pro that's what we're looking combinations. states only. $15,000 plus incentives and benefits. Box for. Too 15 market Equal Opportunity Employer seeks Help Wanted News E -25, BROADCASTING. innovative, aware talk personality for top rated MOR Wanted: Aggressive News Director for central Florida's station with night talk entertainment objective. Send Clip this ad-I'm in no hurry. Manager, 30 wants op- tape, resume and salary requirement to Box E -74, fastest growing radio station. This man must have a hungry appetite for news gathering, writing, rewriting portunity to program, produce end promote. Strong BROADCASTING. sales, Southeast only. Market 10,000 to 100,000. Box and reporting. The man I choose must also be able E -34, BROADCASTING. Top money for good announcer. Excellent opportun- to handle those under him as well as he handles him- self. Rush tape, resume and picture to Box D -204, ity. Professional sound. Programed Modern Country. Now in Mgt. Many years experience. Happy but need South central Arkansas. Modern equipment. Tight BROADCASTING. more money. MOR and CW. Box E -36, BROADCAST- format. Production. $175 per week start. Advance- ING. ment for an energetic, dedicated man of ability. News bureau manager, 12,000 enrollment state uni- References required showing good experience rating. versity, MA degree preferred, must have practical It costs money to be successful. I cost money, I'm Send air check and resume to Box E -90, BROAD- broadcast reporting experience, weekly will advise successful. Lets make each other an offer. Box E -42, CASTING. student newspaper, possibility of some teaching. BROADCASTING. Equal Opportunity Employer, faculty salary scale, ex- Eastern medium market MOR/Rock station seeks #1 cellent fringe benefits. Reply Box D -255, BROAD- Top rated FM Rock PD in top ten market. One of this creative air /production personality. Excellent equip- CASTING. country's real music experts. Brought station from ment, staff, opportunity. Send tape, resume, salary nothing to near top in market. Increased listenership required. Box E.92, BROADCASTING. Newsman with capability to head department for new over ten times. Currently employed. Seeks new hori- medium sized Northeastern black oriented station. zons. Box E -53, BROADCASTING. Wanted! That rare animal called "combo ". #1 of 3 Must have one or two years experience and a desire in this market. Send resume and tape to 20,000 to be a true communicator in urban affairs. Rush 12 years experience as PD, Operations Manager in KAHL, Box 248, North Platte, Nebr. 69101. Attn: Ray tape and resume to Box D -266, BROADCASTING. An Modern Country and Contemporary. Ready to be your Goff, c.e. Equal Opportunity Employer. Manager. Increased present station ratings and billing in 60% in half million market near major. Box E -55, First phone, experienced for Gospel radio station Aggressive news and information BROADCASTING. and resume to Mr. net affiliate in Jacksonville, Fla. Send air check major Midwest market seeks experienced newscaster C. Macri, WBIX, Jacksonville, Fla. or call 904-641- with solid, authoritative delivery. Salary $13,500. GM to save sick Classical Music FM: Earl Bradsher, 1010. 15,000. Send resume and air check to Box E -10, 1178 Piedmont, Atlanta 30309. 404-873 -1110, 6-7 P.M. BROADCASTING. Fast growing station in booming Florida market needs Creative manager-program New control director. Put current sta- evening personality! Bright MOR style. tion on air. Familiar public and commercial radio. facilities and happy staff. Send tape and resume im- Equal Opportunity Employer. Major Southeastern 50KW seeks a public affairs oriented News Director College and grad school 25 years old. 7 years in mediately to: Jerry P n, PD, WBJW Radio, Box in news, radio-TV. 2 years manager. Mark Ackerman, 1951 7475, Orlando, Fla. 32804. documentaries, and capable of directing and leading a news team. Also seeking an aggres- Annalene Dr., Streetsboro, Ohio 44240. Daytime free for golf, etc. Take our nightshift! 6 sive experienced newsman. Excellent starting salaries Am now man in small market station, ready to be at 6, at 1, all day open for other and fringe benefits. An Equal Opportunity Employer. #2 nights; in out #1. 10 years experience. Education, family, commu- tapes, assist Box E -59, BROADCASTING. things. Ride herd on personality shows, nity minded. Prefer Rockies and West. References and 1st in talk show production. Minimum announcing. resume available. 602. 779 -1926 evenings. phone required but no maintenance. Nice people, News Director for immediate position et Soul station. good surroundings, hospitalization, etc. Start 5155. Past experience required, also opening for experi- Send tape and details to Ed K. Smith, WCMB, Box enced announcer. Send tape and resume to Box E -78, Situations Wanted Sales 3433, Harrisburg, Pa. 17105. BROADCASTING. Experience, dependable salesman available soon. Thor- Central Vermont Radio station needs versatile an- News Director needed at once. Long hours. Hard oughly conversant with local, regional, agency sales. nouncer for morning news and midmorning d¡ shift. work. Must be good organizer who can dig for local Background includes radio, TV, Cable. Capable an- Experience less important than personality and poten- news. If we haven't turned you off, call Bob Michael, nouncer. First phone. Family man, presently em- tial. Preference shown for 1st ticket. Send tape, Mgr., WGVA, Geneva, NY 315- 781 -1240 for details. ployed. Excellent references. Box E -66, BROADCAST- resume, salary requirements first letter to: WCVR Will pay well for a professional job. Bright contem- ING. Radio, Randolph, Vt. 05060. porary sound. Excellent living area. All races invited Friendly to apply, male or female. No collect calls please. adult voice, wants sales, some announcing. Married, experience. 3rd endorsed. Ambitious. Box a pro personali- Chicago area FM needs seasoned -no E -85, BROADCASTING. ties or talkers -ideal opportunity for someone with Newsman. Immediate opening to gather, write, pre strong background who is out of the business to get sent. Delivery important. Salary based on ability. Send Looking for sales position and some announcing. F back into it. $150 to start. Resumes and tapes to Ken tape and resume to WCVS, Box 2697, Springfield, III. perienced on small FM. 3rd phone, mature, Barnes, WKKD -FM, 1880 Plain Ave., Aurora, III. 60505. 62708. Equal Opportunity Employer. bitious. Will relocate. Box E -86, BROADCASTIN'

Broadcasting May 71973 75 Situations Wanted Announcers Announcers Continued Situations Wanted News Continued

Reliable first ticket announcer, nine years experience Professionally trained announcer, some experience. Young Blackman, 5 years experience, Indiana Univ., in all phases of radio. Looking for good town and Third, good music background. Will relocate. James broadcasting major, experienced as News Director, climate to settle in. Will relocate. Box D -188, BROAD- Krause, 1314 Mississippi St., Le Crosse, Wisc. 54601. anchor and street reporting. Married, no children. CASTING. 608. 784.7080. Presently employed, references. Box D -219, BROAD- CASTING. Experienced Rock jock. 1st phone, looking for Florida's 3rd endorsed, 21/2 years college radio experience Please east coast or California. Will consider other. seeks small market station. Any format, will relocate. Major award winning play -by -play sportscaster, bas- reply. E. Stevens, Box send station profile with Chris Rich Thomson, Rt. I, Harper, Kansas 67058. 316-896- ketball and football. Top national references. Seeking D -230, BROADCASTING. 2232. change to new major market radio and /or TV station Seeking announcing job anywhere in the US. Graduate to cover pro or college team. Also daily sports news- of two broadcast schools. First phone. Versatile, de- Two hard working announcers looking to work to- casts. Single, 27, personable, superior image. Box pendable. Prefers MOR but will do any type of gether but will go alone. Experienced, third ticket. D -238, BROADCASTING. Interested in Northeast markets. Rock, MOR format. Approximately 11/2 years experience. If in. working Contemporary, or Beautiful Music format. Tight board. terested, write Box D -275, BROADCASTING. Radio, TV anchorman and talk host wants radio news If interested in hard workers, call collect, 203- 281 -0011 directorship. Would consider reporter position In Who needs a mature, sincere, reliable announcer with or 203.248-8038. Ask for Dave or Roger. References. prestige metro station. Excellent references. Box E.12, the following: First phone, 11/2 yrs. experience, mar BROADCASTING. vied, vet. Am not looking forward to NYC or Chicago, Professional (Top 40) personality, four years, large just a friendly community to work and live. I want medium or major only. References. Box D.135, Experienced newsman desires permanent position in to grow with your station. Call Dick 602- 248.0540 or BROADCASTING. medium market radio station. Married, will relocate. write Box E -4, BROADCASTING. Team man. Box E.24, BROADCASTING. Experienced, Prog. Rock, together voice and board, Announcer first phone. Handles news well, excellent desires any location. Box E -2, BROADCASTING. Knowledgeable sportscaster- newsman available now. play.b -play, good sales background. Presently em- Three years pbp baseball, basketball, football. Broad- non screamer ployed. Desire announcer sales post with Announcer/newsmen varied experience major market cast degree. Resume and tape available. Box E-31, in small to medium market. Box E-67, BROADCAST- East Coast all news station. Currently employed, Pro- BROADCASTING. ING. gressive FM, Southeast. Sires to combine both talents Mellow morning personality. Good news, production, Prefer Southwest or Mexico but will consider West Professional newsman -sports director at AM -FM opera- including television voice over experience. Creative, Coast (medium market) 29, married. Tape and resume tion, metropolitan Chicago. Strong on play -by -play experienced, versatile. Desiring permanence and chal- on request. Box E -28, BROADCASTING. and actualities, first phone, college graduate -AB R -TV, lenge, immediate. You have the opening have the Speech A Theatre. Box E-33, BROADCASTING. -I Unusual morning personality (unique ideas) wants motivation first to boot. Resume and tape avail- and permanent slot (preferably in warm aree). able. Cell William Daemke, Minneapolis. 612. 827.4454. sunny Top notch sports play-by -play man ready to relocate. Present salary near $200. Box E -45, BROADCASTING. 1st class ticket, enthusiastic, dependable, experienced Country jock available, first phone, small market 5000 and excellent references, tape and resume upon re- Young and family man looking watt experience. 9.5 days, CST, phone 701. 572 -7740. pro for spot in medi. quest. Box E -35, BROADCASTING. um or large market radio in the West. All formats considered. Tape and Box E -49, W States, 3 yrs. experience, first, LA resume tells all. 1- School grad. Nine years broadcast experience. First currently BROADCASTING. FM. $500 minimum. Occupant, 1825 N. Cherokee, class license, excellent references. Seeking a position #206, Hollywood, Calif. 90028. with a station that is serious about its news responsi- Used jock for sale. No. 1 in previous medium mar- bility in serving the public. Box E -54, BROADCAST- kets. Looking early night drive Rocker Seven months experience, looking to expand my for or show at ING. that pays wants a knowledge of broadcasting. Good voice, first phone, well and creative personality rather than a record Box E -93, BROAD- relocate. Steve Snyder, RD Thomas, Pa. mechanic. will #1, St. CASTING. Do you want a young major league sportscaster at 17252. 717- 263.4131 after 6:30. minor league salary? Have 21/2 years experience in Good, responsible dl Specs Howard School grad, mejor market, 50kw station. Considered best sports Top flight personality seeks top Country station. First station in South. Want to grow with your station. phone, looking for employment small or medium market. experienced, dependable. Challenging posi. Prefer Box E -76, BROADCASTING. tion in Central or South. 612-644.3236 or 612 -646.1972. MOR station in Mich. but will relocate. Info tape, resume write: Jim Hoffmaster, 1042 Helen Lane, Madison Heights, Mich. 48071. Call 313. 544-3041. Currently Operations Manager in suburban top 5 I'm tired of the big market hustle and bustle. Am market but would like to get back into heavy local looking for good opportunity in nice small to medium news operation. College degree, major market news raise First 7 years Personality MOR, news. Had #1 rated morn- market to my family. phone, ten years background. Box E -81, BROADCASTING. experience, last five in New Orleans Modern Coun. ing and night time show. Any openings beyond the rat race? Bruce Fletcher, Western Springs, Ill. 312- try. Have done most everything in radio. Great refer- Proven creative, award winning news and talk show ences, available June. Call John 504- 340-1971. 246.1121 evenings. broadcaster, writer, reporter available immediately as news or 1st Broadcasting instructor 24, wants out of the big director major market newsman. Extensive Florida east coast, attention) phone 11/2 years city. radio, newspaper, general writing experience with Adult Top 40 and Progressive for. 5 years experience, Top 40, MOR, Good Music, news experience. Some TV. Box E -87, BROADCASTING. mats wants job in your area. No drifter, $140 per prod. Prefer Minn.-Wisc. area. Salary 5650 mo. All week gets it together. Available 25 May. For more markets considered. Ken York, 4016 N. Kimball Ave., info call 301.261994, before noon daily. Chicago, III. 60618. 312.286.0210. Experienced sports director all play -by -play, news, disc jockey seeks Florida station. Call 305. 279-6768. DJ, tight board, good news, commercials, 3rd phone. 12 years experience in all phases radio. Have sound Can follow direction. Willing to go anywhere. Box phone. Desire announcing. Art Bell 314 -729.4772. McLendon trained, 15 year broadcasting pro, seeks C -106, BROADCASTING. news director operations manager position In major I want a station that wants something different and medium market. Will also consider telephone talk Three years experience, some college, third phone believes that personality and wit are the most im- show. FCC first phone. Area unimportant, operation with endorsement, theatre background, good voice, portant qualities of radio today. I don't believe that is. Charles Beach, 7271 Ferguson, Apt. 1086, Dallas, you can sample me by audition or tape, but you do all formats. Box E -3, BROADCASTING. if Texas 1 -214- 321 -0001. give me two weeks at your station I will warm up Who's ive this number one dj of the future to the hottest thing you've ever had on your fre- AA and AS broadcasting, 3rd phone endorsed, in- his first break? Graduate, 3rd phone. Box E.7, BROAD. quency. Grad work in Psych. Rock and some talk terned radio, TV. News writing and air voice experi- CASTING. preferred. Write 5308 -E Goodnow Hill, Baltimore, ence. Will furnish ability references. Jeffrey Knight, Md. 21206 or phone 301 -483 -5307. 305 -624 -9775. Experienced with network quality voice Pulling -all- stops! Young man with some experience would like to relocate in Wash., D.C., Maryland or desires full time position. Twenty, third phone, pro- Experienced reporter and writer. Hard working, ag- Virginia area. Third class with endorsement. Will fessionally trained and can follow instructions. Will gressive, creative, young newsman who is serious answer all replies. Box E -8, BROADCASTING. relocate. Jim Sacony, 2817 Reynolds St., Philadelphia, about news wants position in any size market. Jour- Pa. 19137. 1- 215-JE 3 -6731. nalism graduate, Univ. of Texas. Bruce Goldfaden, Midwest Top 40 pro wants to move South, perms. 4520 Bennett #105, Austin, Texas 512 -453-0049. nently. 3rd, financially secure. Box E -30, BROAD. Situations Wanted Technical CASTING, Situations Wanted Broadcast school grad. Single, 29, college, 3rd. Ex- Transmitter engineer, first phone. 25 years experience Programing, Production, Others cellent diction. Good news /commis. Eager to learn with present AM station 21 years. Good recommen- dations. Box E -50, BROADCASTING. production at MOR or Beautiful Music station. Clerical Communications major (junior) wants summer work skill. Prefer NY, NJ or NE. Box E-39, BROADCASTING. CE with directional experience looking for challenge typing, copy, light bookkeeping. Creative. Write Box with future. Will relocate. Box E -70, BROADCASTING. E -17, BROADCASTING. Call 713.749.4280. Looking for start, d¡ news or sports. 3rd endorsed. Associate degree, communications media. College sta. Engineer; experienced as Chief 5KW, DA -182. FM Score! Experienced tion background. Single, willing to travel anwhere. Stereo. Construction, operations. Mature, on East sports expert looking for fulltime sports with heavy play -by -play, 33, college, family. Box E -51, BROADCASTING. Coast. Prefer Southeast. Box E.82, BROADCASTING. Have done pro baseball, college, high school football, Technician with first. Need work immediately. Ken basketball. Box E -18, BROADCASTI NG. Announcer, top notch part -time salesman, well in- MacGregor, 840 NE 78th St., A -103, Miami, Fla. 33138. formed, top sportsman with play -by-play experience Over a year's experience, mostly in LA market. Loves Ten enthusiasm filled years. All phases. Programer, radio more than money. Call Bob Brill, 213-367-5177 Situations Wanted News promoter. Personable positivel I know that more (mornings). 3rd. sense makes more dollars. Will happily coordinate Mature and dependable sports director who can cover your MOR accordingly. Box E.40, BROADCASTING. Ambitious, talented. Write and engineer commercials. it all. Also broadcast journalist. Would like oppor- 3 years college radio. 3rd phone. Resume and demo. tunity in both media. Years of experience. Box D -160, 11 years experience, 4 operations manager, 4 PD. Tom Sloper, 35 Erkenbrecher Ave., Cincinnati, Ohio BROADCASTING. I motivate, I create, I get results. Box E -41, BROAD- 45220. 513. 281.9407. CASTING. Sportscaster with play -by -play ability in college, pro- basketball, leading harness race caller, on air back- ewscnter, reliable, versatile, S experienced female ground sful program director in suburban East Coast :rd ticket; easy talker, relaxed delivery, good New York market. Some TV. Tape, resume top ten market. Young, married, first phone, available. Box D -200, BROADCASTING. experi- -a, resume available. Marie Francis, 150 enced. Seeks similar position in Contemporary or 'nom 1401, New York, NY 212 -964 -4845 Radio sport nnnnnnn , presently employed in major New Contemporary /MOR. Prefer Southern states. Box E -44, England city, is seeking top college or pro ¡ob. 7 BROADCASTING. years experience, including college football and bas- ienced announcer with profes- ketball play -by -play. Can also double in news. Willing My ideas, research, ability, knowledge and motiva- s, tight board, endorsed. third to relocate anywhere for secure ¡ob. Write Box D -201, tional ability can make us both money. Box E -56, , 312- 582.6873. BROADCASTING. BROADCASTING,

Broadcasting May 7 1973 76 Situations Wanted Help Wanted Sales Help Wanted Programing, Production, Others Programing, Production, Others Continued Di of Marketing. College graduate with limited station experience needed to contact top -level agency Executive Producer, top 10 market. Responsible for management and company ad manager to develop i d and P/D staff, content and style of all local P.A., Have ratings billing by putting excite- new business for major network affiliated TV station. ment back into radio. Honest hard worker. Good entertainment and other programs. A challenging $20,000 plus bonus. Box D -312, BROADCASTING. the person references. Let's talk about your market. Box E -57, position with future for right with BROADCASTING. proven abilities and production and content back- D talion has immediate sales opening. First ground. EOE. Box D -172, BROADCASTING. Major market Rock pro ready to accept challenging year income 20K to 25K depending on experience. pd or group pd position. 10 Years experience in- Send detailed resume to Box D-316, BROADCASTING. Mid size Midwest market. Excellent opportunity If cluding sales, Last 4 years as jock in top you can motivate others. Directing experience neces- market. ,Pre on 50,000 watt Leading national rep is increasing New York and sary, but less important than management skill. Must giant. Box E -80, BROADCASTING.TINGsIot Chicago sales staff. Excellent opportunity for station prefer working with people over working with salesman interested in learning the rep business. paper. consider TV director up. I would like to sell my 30 years experience in radio $27,500 base plus good incentive. Box D-319, BROAD- l es confidential.l 8 x D 257, BROADCASTING. to an operator who needs an operations manager to CASTING. direct his program department or entire station. Pres ProducerDirector with several years experience needed to join creative, fast -moving production team. Heavy ently in small market. Have worked medium and Production company looking for top salesman to sell major. Box E.88, BROADCASTING. programing and commercial tape work. Major Midwest programing. Excellent opportunity for highly moti- V. Resume to Box D -296, BROADCASTING. vated person. Send resume to Box E-60, BROAD- You already have Top 40, Soul, G&W, Easy Listening, CASTING, 1735 DeSales St., NW., Washington, D.C. MOR maybe even a Progressive Rock station in your Promotion manager for major group station in West market. Man what are you waiting for? I've got this Coast's most exciting city. Need creative man or Progressive Music format that will hit both the hip Experienced salesman. Preferably TVB trained. In- woman, familiar with production techniques, pro- black and white audience in medium or major market. terested in progressing to management with an graming and media placement for responsible posi- real An Equal I have proof. Call 215- 372 -9795 or write Mike Valgus, aggressive Southwest station that is flagship of tion with future. Opportunity Employer. 514 Bingaman St., Reading, Pa. 19602. growing group of stations. Great location to raise a Resume soonest to Box E -19, BROADCASTING. family and for outdoor recreation. Send resume and Here's my track record: Second highest morning drive - salary history to Box E -91, BROADCASTING. An Producer /Director/WriNr to take charge of a success- weekly local program top history of Wichita Rocker; highest afternoon drive - Equal Opportunity Employer. ful drama In twenty-five history of St. Louis Rocker, as PD brought Kansas City market. Box E -21, BROADCASTING. Rocker from 9th to 3rd in 6 months; highest night Help Wanted Technical ratings in 2t /2 years- Milwaukee AM Rocker; highest Producer -Copywriter for promotion department at night ratings -history of Milwaukee FM radio. Avail- top 5 market network affiliate. Must be creative, have able as consultant or permanent PD. Call 312 -827- Two well qualified engineer trainees for Texas sta- knowledge of video tape -film production. Must also 0844. tion. Box D -263, BROADCASTING. be a self starter and well organized. Next step up is promotion manager. Box E-65, BROADCASTING. Former Billboard award winner, seeking medium, Engineering Opportunity. One of the leading public large market. 4 years, good production, voices. Jerry television 8. radio production centers offers e chal- Situations Wanted Management Schwemmer, 2226 Bluff, Wichita, Kansas. 316.686. lenging audio engineering career opening. Candi 6186. dates must be technically qualified and fully capable Experienced, selling general manager available for of quality production end state -of- the-art techniques. medium sized market. Successful record, bottom lined Hard working, aggressive, young man to learn ropes Send resume to: Bonnie Wells, WGBH -TV, 125 West- orientated, TVB trained. Box E -46, BROADCASTING. of broadcasting. Wish to move out of print media. BS ern Ave., Boston, Mass. 02134. degree. Good thinker, creative. Ready to be groomed Production Manager, degree. Experienced in video. to your needs. Will relocate. Richard Schulze, 3019 First class licensed engineer needed, color opera- tape, film, and supervision of live production. Award N. 79th Ave., Elmwood Park, full Ill. 60635. 312.453- Write Box 97, N.Y. winning. Strong sales, client, agency relationships. 0160. tion. WSKG -TV, Endwell, 607- 754 -4777. Box E -75, BROADCASTING. Top 40 or CW. 7 years experience. Presently station manager, program director Top 40 FM. Mark Acker- Audio Mixer with experience in multiple mike input Situations Wanted Sales man, 1951 Annalane Dr., Streetsboro, Ohio 44240. music mixing for active TV production center. Call Don Ford, 918.743 -3823, Tulsa, Okla. Sales M wants TVI With marketing degree, ambition, You own or manage an above- average radio facility, good references, solid experience. Heavy TV produc- tion background, traveling sales, corporate /agency or maybe several, in the top 100 markets. You're a Video engineer with experience in shading, mainte- over 30, Army vet. Will relo- pro who loves the business. You like professional nance and repair on RCA TK -44 cameras. Mainte- advertising. Married, cate. Box E -72, BROADCASTING. people around you. You know and appreciate a good nance of TS series RCA switcher and BC series air talent when you hear one, or, a good newsman. audio boards and RCA videotape recorders. Strength A great sounding Top -40 station excites you. You needed in video shading for production. Call Don Situations Wanted Announcers have a top -notch professional sales team. You know Ford 918- 743 -3823 Tulsa, Okla. that you need that same level of professionalism in Children's communicator can produce /host quality the programming department. You're willing to pay Assistant engineer wanted for small VHF in the program for older youngsters. Announcer, sales, PR for the right man because you know the value of a Virgin Islands. Full color with ABC affiliation. Knowl- experience. West or South. Box D -274, BROADCAST- good program director. You need a real leader. A edge of transmitter e must. Knowledge of color ING. young, aggressive guy who's a proven solid pro. Someone who can handle other creative people and cameras and IVC VTR's helpful. $800 per month. Reply to General Mgr., Box Y, St. bring the station's programming department to its Christiansted, Croix, Situations Wanted Technical highest professional potential. A doer who really USV 1 00820. knows about things like: Programming, Promotion, Experienced hard working switcher /director, first Production, Formats, Talent, Music and Systems that Help Wanted News phone, quality workmanship, desires to settle down work. If I'm hitting home -we should talk. My 8.year for job with future. Box C -203, BROADCASTING. background as a drive -time jock and music director, Weekend anchor, three days a week utility reporting, is in the top 10 markets the -at top stations. Now, up and coming news dept. in top 25 market. Must Chief engineer: 20 years all phases of broadcast engi- I'm ready to program. you If can fly me in, talk take hold of limited weekend staff and prepare block- neering. Able to meet any challenge. Top references, about a solid future with a growing, progressive buster newscasts. Also, chance to fill in for main well known in industry. Seeking permanence with company at a starting salary of twenty. D -249, BROADCASTING. thousand anchorman. Must, above-all, be a good newsman and good future. Box plus, . then you should be on the phone. (26, married, currently employed, superb writer. Send video tape and resume together best references). Tom to Box D-254, BROADCASTING. Enthusiasm, energy, single, real, 27, first phone. BA Dooley, Philadelphia 215-449 -7299. Drama, good voice, 2 years AFTRS. FEN was switcher/ production, reaching out for same in Northwest, but Experienced pro. Five years News Director. Hard working. Good references, Ex- with one of the nation's ... Box E -71, BROADCASTING. largest chains. BA in broadcasting, 3rd ticket with cellent opportunity. Major market, top 25. Box E -38 BROADCASTING. endorsement. Experience as Music Director, Produc- Engineer; 1st license. Experienced with AM -FM, some tion Director, on -air personality. Top references. If TV. Desires position as staff or transmitter engineer. you are a stable MOR looking for a pro in program - On air journalist for film documentary, news feature Southeast preferred. Box E.83, BROADCASTING. ing and production, I'm your man. Available now, production. Capable producing and hosting studio VTR relocate. Dan Stephens, will 1120 Ashburton Dr., programs. TV information unit, Mid- Atlantic univer- Two years experience, professional switcher /director, Dayton, Ohio 45459. 513- 434 -9766. sity. BA required. EOE. Resume to Box E -77, BROAD- first phone. Lee Erickson, 189 Bonnymede, Pueblo, CASTING. Colo. 81001. 303-5442061.

Writer/Producer- Immediate opening available for Technician with first. Need work Immediately. Ken TELEVISION qualified news person to write and produce news- MacGregor, 8.40 NE 78th St., A -103, Miami, Fla. 33138. casts. Applicants should be highly experienced in a Help Wanted Management competitive news operation. Company offers good Situations Wanted News starting salary commensurate with experience and an excellent fringe benefit program. Please send resume VP/General Manager for large- market network affili- Top notch reporter /photographer seeks fresh begin- including salary history and requirements in confidence ning at East Coast TV news station. BA journalism. ate. 550,000 salary plus 1% of cash flow. Excellent to: News Director, WONT, 140 W. 9th St., Cincinnati, Video- tape /film reporting experience. Box E -14, opportunity. Send resume today. Box D -321, BROAD- Ohio 45202. An Equal Opportunity Employer M/F. CASTING. BROADCASTING. TV Local Sales Manager. Top rated network affiliate. Midwestern network affiliate seeking experienced Tokenism is in -get your token red -head. Beautiful 1972 local sales approximately 2 million. Salesmen meterologist, two daily weathercasts. Must be effec- smile plus reporting /writing ability. Major. Box E -15, ready for management should send resume and salary tive personality in addition to being knowledgeable BROADCASTING. weather requirements to Box D -327. All replies answered. in meteorology. Will work in well equipped station. Telephone 812.232 -9504. Short one reporter? TV journalist seeks general as- Executive development program. Major broadcasting signments reporting ¡ob. Have two years television corporation is seeking candidates for 2 year executive Photographer. Opportunity for TV news photographer news experience, desire small to medium market in development program that will lead to responsible with major market station. Minimum of one year competitive atmosphere. Box E -26, BROADCASTING. management position at end of training period. Strong photographic work experience required. We are look- interest in sales necessary. Mail resume to Box D- ing for a dedicated rising professional. Send resume Want work in TV news reporting. Young, ambitiou- 332, BROADCASTING. An Equal Opportunity Em- to William Tucker, News Director, 3415 University hard working, eager. College grad. Have experiem ployer. Ave., St. Paul, Minn. 55114. Prefer West. Box E -29, BROADCASTING.

Broadcasting May 71973 77 Situations Wanted News Continued For Sale Equipment Continued MISCELLANEOUS

Youthful, mature, news, anchor, weatherman, an. RCA BC-3C console with tubes. Outputs: 1 program - nouncer, talk host. Simple straight forward skills. 2 remote, 2 monitor speakers; 1 turntable cue. Like Uncon. Totally reliable. Let's get started. Box E -58, BROAD- new, $2,500. Jerry Feeney, WFNY, 5720 Taylor Ave., Dee¡ays! 11,000 classified gag lines. $10.00. CASTING. Racine, W isc. 53403. 414 -554-8626. ditionally guaranteed. Comedy catalog free. Edmund For sale 5000 78 RPM records, KGVL, Greenville, Orrin, Mariposa, Calif. 95338. Newspaperman with radio /TV news experience seeks Texas 75401. reporter radio /TV news /writer position. Box E.63, Prizes! Prizes! Prizes! National brands for promo- RPM records. Texas BROADCASTING. For sale 5000 78 KGVL, Greenville, tions, contests, programing. No barter, or trade 75401. . better! For fantastic deal, write or phone: Tele. Situations Wanted vision S. Radio Features, Inc., 166 E. Superior St., Stereo le. 6 channel Collins 21251, good con- Chicago, Illinois 60611, call collect 312-944 -3700. Programing, Production, Others dition. $1,200. WFMK, Box 991, E. Lansing, Mich. 48823. Creative writer /producer/director. 4 years in Closed "Free" Catalog . everything for the dee¡ayl Circuit instructional television. BS degree. Some film Quality Audio Consoles are our specialty. Modern Comedy books, eirchecks, wild tracks, old radio experience. Seeking greater challenge. Will relocate styling with slide potentiometers and 'soft" audio shows, FCC tests, and morel Write: Command, Box anywhere. Available July 1. 1- 301 -5823340 after 6. switching. We manufacture 8 standard consoles at 26348, San Francisco 94126. Steve Grumbacher, 22 Eckstine Rd., Rt. 2, Williams. very competitive prices. However we'll manufacture port, Md. 21795. a custom system to your specifications if you prefer. Also plug -in audio modules including distribution Cartridges spotlessly cleaned, rebuilt and reloaded Like half Broadcast major, 22, graduating in June, seeks pro. amplifiers, preamplifiers, monitor amplifiers, etc. Write with Scotch 157. new at approximately duction responsibilities in either small or large market or phone for pricing and specifications. Systems price. Also, best prices anywhere -new Fidelipac carts, 3M tape and other studio supplies. Your station. 2 years experience. Willing to travel. Box Engineering Company, P.O. Box 49224, Atlanta, professional D.343, BROADCASTING. Ga. 30329. 404. 482 -2446. order is your charge account! Full guarantee. Free catalogue. Lauderdale Electronic Labs, 135W 13th St., Ft. Lauderdale, Fla. 33315, Dept. B. 305 -525 -0478. Executive Producer /Asst. PD. Third man in top market Collins twin tape (two cart machine decks) with 4 looking for number two position. Write Box E -22, record unit. New 81800, years old. Make offer, BROADCASTING. WUVT -FM, Squires Center, Blacksburg, Va. 24061. Over 150 recorded different, original "Character Voice Cut-Ins" with live comeback script for djl Reel Production Manager. Extensive production /administra- Color time base, correctors, Model 4102 for broad- and script $17. Free di catalog. Chicago Broadcast tion experience in commercial /public television. Now casting IVC 900 and 960 Series, VTR's. Excellent Circle, 25 East Chestnut, Chicago, 60611. free lancing but will relocate for right opportunity. condition. 2 units recently factory updated. Units Box E -23, BROADCASTING. list for $9,350. Asking price is $5,580. Call 904- 354.2806. Program Research /Design -young MA experienced in RADIO design and production of film and multimedia Special ailect, control (Joy Stick) RCA #8829617509, shows; RCA 8 push also psych and communications research background. $100. station video quality switch, $20. Heavy slides, pair. Davon Help Wanted Philip Taplin, Univ. of Minn., School of Journalism, duty equipment $25 per Murphy Hall, Mpls., Minn. 55455. #SPEC1681 -1 60 dp /3db steps / -10K ohm attenuator $20. B. F. Williams Co., Box 7057, Norfolk, Va. 23509. NEW MEXICO IS A GOOD 14 years experience, production /engineering: Net- PLACE TO LIVE work, local, ITV, CCTV, MA Television Production. One stop for all your professional audio require. Desire teaching position with university or college Applicants wanted (DJ's, sales, news, engs., ments. Bottom line oriented. F. T. C. Brewer, Box etc.) for occasional openings in small to or Producer /Director in top 50 market. Tom Koehring, 8507, Pensacola, Florida 32505. 1956 Middlebrook Rd., Torrance, Calif. 90501. 213- medium markets, especially from nearby 325.7510, after 5 P.M. states. Don't call, send typed resume, Ampex 7500 color video tape recorder, mint condi- tapes and requirements. tion, spare head $575. Stan Nazimek, Jr.; 201.777- New Mexico Broadcasters Association, 709 Producer -Director /or Asst. Three years experience with 4168. network affil news and commercials. Artistic back Fruit Ave., NW, Atbtsquerque, N. Me =.87106 ground, TV promotion and sales experience. Am bitious, professional, personable. Excellent references. Call 203- 688 -3886 after 5. INSTRUCTION Help Wanted Management Correspondence instruction leading to FCC license and CABLE electronics degree. G.I. Bill approved. Grantham, 1505 N. Western Ave., Hollywood, California 90027. CCA REGIONAL REPRESENTATIVES Expanding services, 20 year, community club Situations Wanted awards, has created openings East Coast, Mid- Since 1946. Originel six week course for FCC 1st west, West Coast. Full time travel, some week- Programing, Production, Others class. 620 hours of education In all technical aspects ends. Substantial guarantee against commissions of broadcast operations. Approved for veterans. Low - provides unlimited financial for in- Manager, program director, producer -director, host, cost dormitories at school. Starting date June 27, potential dependent self starter; ability, direct own sales sales, first phone. BA, CATV tac., one or all. 315- Oct. 3, 1973. Reservations required. William B. efforts. Selling station management (AM /FM/TV); 478 -8896. Box D -94, BROADCASTING. Ogden, Radio Operational Engineering School, 5075 Local, regional, national advertisers on CCA Warner Ave., Huntington Beach, Calif. 92649. concept of advertising /merchandising /public re- Talented young man seeks work anywhere in pro- lations. Must have ability to address and en- graming or production. MA degree. 419- 228 -0567. Box In Chicago, OMEGA Services has the best price for a thuse large groups of clubwomen. Good person- E -48, BROADCASTING. First Class License. Day or evening. Guaranteed re- al appearance, current model car, necessary. sults! 312 -649. OMEGA Services, 333 East Ontario. complete 0927. Written application only, including WANTED TO BUY EQUIPMENT business-personal resume, recent snapshot. Train- ing period immediate. Personal interview re- Li d veteran by New York State, approved for quired. CCA, Inc., Box 151, Westport, Conn. Tap tape machines FCC 1st and announcer- disc-lockey train- Spotm and cartridge Class license 06880. In Confidence, EOE. wanted. Highest prices paid. Also, trade -ins on new ing. Contact A.T.S. Announcer Training Studios, 25 or rebuilt equipment. Autodyne, 301. 762 -7626. Sorry, West 43 St., N.Y.C. (212) OX 5-9245. no collect calls. First Class FCC license in 6 weeks. Veterans approved. Magnecorder PT6AH spare parts. Leeds Mitchell, WEBS, Day and evening classes. Ervin Institute, 11750 Ches. Help Wanted Sales 130 Beacon, Boston, Mass. terdale Rd., Cincinnati, Ohio 45246. 513-771 -8580.

Want to buy a used 250, 500 or 1 KW transmitter FCC First Class License in six weeks. Theory and for stand -by. Any make or mode; considered. 314- laboratory training. Day or evening classes. State 586 -8577 for Mr. Cole. Technical Institute (Formerly Elkins Institute), 3443 N. Central Ave., Chicago, III. 60634. 312. 286-0210. SALES

FOR SALE EQUIPMENT No: tuition, rent. Memorize, study -Command's "1973 Tests -Answers" for FCC first class license. -plus - POSITION Marti -Used, reconditioned end new Marti equipment "Self -Study Ability Test." Provenl $9.95. Moneyback in stock. Immediate delivery. Terms available. BESCO, guarantee. Command Productions, Box 26348, San 8585 Stemmons, Dallas, Texas 75247. 214.630 -3600. Francisco 94126. (Since 1967) Rapidly expanding company manu- facturing and selling audio tape Color camera sale, RCA TK -42 chains $9,900 each, REI teaches electronics for the FCC first class radio RCA TK -43 chains $12,500 each. All excellent condi- telephone license. Over 90% of our students pass recording equipment is seeking a tion. 1. 205-591 -4800. their exams. Classes begin April 30, June 11, July 16. REI, 52 South Palm Ave., Sarasota, Fla. 33577, phone high caliber sales engineer. Save Now on pre -owned equipment traded in on 813 455.6922. REI, 809 Caroline St., Fredericksburg, Schafer 902 and 903 automation. Sales of new sys- Va. 22401, phone 703 -373 -1441. Send resume stating salary require- tems at the NAB Show have Schafer's walls bulging with exceptional reconditioned equipment velues at Elkins Institute in St. Louis (Now Bryan Institute) ments to Andy Rector, Marketing special savings now through May 31. Ampex tape 1st class FCC license, approved for Veterans. 314- Vice President. machines: AG -440 -1 mono recorders $1,350; AG -445 -1 752 -4371. mono playbacks $1,020; AG -440.2 stereo recorders $1,780; AG -445 -2 stereo playbacks $1,170. Scully 14" Enter America's most unique and practical broadcast 'e machines: 280 SP -14 mono recorders $1,590; 270 announcer school! Three months training on two If1TERf1ATIOf PL playbacks $1,170. MaCarta cartridge tape ma. commercial radio stations! Three months actual expe- 90-D mono record centers $630; 51042 mono rience that counts when you apply for your first ¡ob. TA PETROPICS $510; 592 -R stereo record centers $810; Third class radio telephone license with broadcast -,laybacks $595. Schafer 300 series solid endorsement training. Placement assistance. Small CORPORATIOP automation control units: 24 event classes! Bonded! Certified by NM State Board of Edu- $1,975; 114 event $2,880. Some cation. Approved for Veterans. Classes year around; 2425 South Main Street 4. For specifics call or write June 1st, Sept. 2nd, Jan. 2nd, April 1st. Enroll nowl Bloomington, Illinois 61701 Broadcast Train. / Castilian Drive, Goleta, Cali - Write Dave Button, Mgr., School of Telephone' 309- 828.1381 /68 -0755. ing, 317 Dest Quay, Artesia, NM 88210. 505 -746.2751. Ì Broadcasting May 7 1973 78 Help Wanted Sales Continued Situations Wanted, Management Help Wanted Technical

Internationally known radio executive BROADCAST EQUIPMENT Leading radio syndicated program- seeks new management position. Twenty SALES MANAGER ing company is looking for an ag- years experience in management, sales, A known leading manufacturer of TV gressive individual to represent us programing and news. Radio and TV. in the Southeast. Candidates must broadcast equipment is seeking a mana- Last ten years in top West Coast market. ger for the New York area sales office. have: strong radio sales and /or Will relocate. station management experience Prior broadcast equipment sales and tech- and /or solid programing back- Box E -84, BROADCASTING nical experience as a television broadcast ground with sales aptitude. Excel- engineer are essential. This Is an excellent lent starting salary plus commission, Situations Wanted Technical opportunity for the right man. Send resume and requirements, all expenses and more importantly salary in confidence. the finest programing products in SWITCH WANTED Box D -273, BROADCASTING the Send resume and photo nation. One of radio's highest billers now to Box E -47, c/o Broadcasting, 1735 DeSales St., N.W., Washing- seeking television sales manage- ton, D.C. 20036. ment. Heavy broadcast experience. Young, dynamic and responsible. Knows all sales techniques. Put Help Wanted Announcer enthusiasm in your sales force / now! Prefer promotion minded VHF station in major market. FIELD TALK SHOW HOST Box E -69, BROADCASTING MALE /FEMALE SERVICE East Coast major market news and in- formation station needs light, learned TELEVISION and Iistenable open -form host /hostess ENGINEERS with head and voice to handle issue- Help Wanted Management oriented two -way talk. Must be experi- / PROGRAM /PROMOTION MGR. enced and personable with ability to Tape Recorders Group owned, Northeastern top 50 mar- entertain as well as inform. ket, requires creative, experienced man- for film pro- Ampex has an immediate opening Golden opportunity with prestige em- ager responsible buying, gram placement and research: on air, for a qualified field service engineer ployer. Rush detailed resume and tape. media and sales promotion. Send salary requirements, resume, examples of pro- to work in the Northeastern region Opportunity Employer. An Equal motion. An Equal Opportunity Employer. of the United States. Box D -243, Broadcasting Box E -16, BROADCASTING Experience in servicing broadcast / quality VTR's and television broad- Help Wanted Technical PRESIDENT cast cameras is required. VR -2000, / CHIEF OPERATING OFFICER AVR -1 and ACR -25 equipment knowledge is desirable -will pro- Meticulous audio engineer for criti- Expanding communications company with television, radio, cable TV, and vide training. Excellent fringe bene- cal maintenance and studio produc- newspaper holdings. Our need is a dy- fits and company car included. tion. Contact Drake -Chenault Enter- namic executive with a strong record of prises, Los Angeles. achievement who can initiate and com- Please send your resume or call Al plete a 250 million dollar acquisition Slater, 75 Commerce Way, Hacken- 213-883 -7400 program. Salary up to $100,000 per year, sack, N.J. 07605, (212) 735 -6116 or plus executive package and stock par- J (201) 489 -7400. An Equal ticipation. Send resume to Chairman of Opportunity Employer M /F. Help Wanted News the Board, Box E -89, BROADCASTING. Inquiries will be treated with the strict- est of confidence. WMEX BOSTON NEEDS Help Wanted Announcers A AMPEX NEWS DIRECTOR Radio Play -by -play Send tapes & resumes to: Attn. Gen. Mgr. WMEX, Southern NFL franchise also TV 111 Broadway, Boston, Mass. 02116 sports shows. Rush play -by-play No materials returned. audio tape, TV sports show video- No collect calls, please. tape and resume. CHIEF ENGINEER Equal Opportunity Employer Box E -61, BROADCASTING 1,chigan Bell has an immediate opening for its new CCTV production and state -wide distribution system. A challenging position for an aggressive Help Wanted Sales engineer who wants to be in on the ground floor of planning and operation. Rush resume to:

Michigan Bell Management Employment 1305 Cass Avenue, Room 1715 TV BROADCAST SALES ENGINEERS Detroit, Michigan 48226 We are a leading manufacturer of TV and Radio Broadcast equipment with openings in our TV Sales Department in the Quincy, Illinois Office. We need well trained and experienced sales engineers to handle product application engineering and prepara- tion of bids and proposals. Experience in TV station operations, TV marketing, trans- Situations Wanted Management mitter and antenna installations, and systems planning is essential.

Salary commensurate with experience, full company benefits including hospitalization, College graduate with 4 years plus commercial life insurance, profit sharing, and relocation expenses. Send resume and salary history experience in both radio & TV, seeks manage- in confidence to: Tom Bedford, Employment Supervisor. ment trainee position with major station or chain. Have and proven ability. Want GATES DIVISION An Equal Opportun/ty Employer M/F enthusiasm position with growth potential. Would be a real HARRIS - INTERTYPE CORPORATION asset for right station. Box E -9, BROADCASTING 123 HAMPSHIRE STREET QUINCY, ILLINOIS 62301 U.S.A. V

orc:^,crato '.1, y 7 1973 79 Situations Wanted Technical FOR SALE Stations Continued

Major, Midwest market, Class B FM POSITION WANTED with daytime AM. Presently break- ing even. "Under- radioed" market VICE PRESIDENT ENGINEERING- OPERATIONS with obvious format opening. Ask- ing $675,000 cash. No brokers, RADIO - TV - CATV please. Box E -52, BROADCASTING Top lexel executive seeks a position, preferably with P/L responsibilities in an atmosphere conducive to professional growth and achievement and where initiative will be welcomed. 2 DAYTIME AM's ALBUQUERQUE & TUCSON Proven record of achievement in: operations, engineering ... computer sys- Cash price for both $450,000. . , , budgets, tems ... personnel hiring, training, supervision cost accounting, WESTERN RADIO ASSOCIATES forecasting ... labor relations. Box 15582 Phoenix, Ariz. 85018

Box E -13, BROADCASTING I Midwestern Fulltime College Town Station Had cash flow of $30,000 on gross of Situations Wanted News Miscellaneous Continued $90,000 in 1972. Price: $160,000 plus as- sumption of automation payments. 1 Luther W. Martin Journalist, Wanted $300,000 for Joint venture. Con- 707 Salem Avenue, Rolla, Missouri 65401 Anchorman, trolling stockholder of public company 314 -384 -1627 with TV broadcast license in Northeast Administrator ... hoods $300,000 additional capital to finish with exceptional credentials. project. Individual or company. Brokers & Consultants Contact Mr. Daniels 817.275 -9523 to Box D -181, Broadcasting the LEI Communications Industry r Wanted to Buy Stations THE KEITH W. HORTON COMPANY, INC. 200 William Street Not just a new face, it comes with 13 Elmira, New York 14902 years solid news experience in top 30 (P.O. Box 948) (607) 733-7138 markets. Done it all in radio -now Young man with broadcasting back- r wants TV anchor or anchor reporter. ground has capital. Wants to invest Top credentials and references. in or purchase Wisconsin station. Box E -11, BROADCASTING SOVRAN ASSOCIATES, INC. Box E -43, BROADCASTING BROKERS 8 CONSULTANTS SUITE 217 11300 NORTH CENTRAL EXPRESSWAY Miscellaneous DALLAS, TEXAS 75231 (214) 369 -9545 J 1 Professional broadcaster with $50,- FOR SALE 000 to Invest wants ownership or FCC school in Nashville, Tenn., V.A., Management /equity situation. r LARSON /WALKER & COMPANY State, AMD, V.R. approved. Must Box E -79 Brokers, Consultants, 8, Appraisers sacrifice. Financing available. Las Angeles, Calif. 90067 Wash., D.C. 20036 BROADCASTING 1801 Ave. of the Stars 1725 De Sales St., N.W. Call 615- 889 -1229 Century City, Suite 501 Suite 508 213/2774567 202/223 -1553 FOR SALE Stations i r CASH (or how do you want It?) For Radio, TV, or FOR SALE d,laltllr SC ri: r6allrrtl CAN properties. Any market, any area, but must show $100,000 of accountant's type Daytime AM- Fulltime FM station in faarbia tirnkrrn. fur. cash flow. We promise fast action for seri- medium market Penna. No brokers. ous Sellers. Brokers and Finders pro- 341 Bayside Dr. 116 Central Park South tected. Box D -258, BROADCASTING Newport Beach, CA. New York, N.Y. Box D -247, BROADCASTING l (714) 675.4585 (212) 265 -3430 s.

OHIO STATE FOOTBALL Gulf Small Daytime $98.5M Terms SE Small Daytime RADIO BIDS $95M 29% Gulf Medium AM /FM $650M Nego. E Medium AM/FM $365M Terms The Ohio State University Athletic SE Metro Daytime $750M Terms SE Metro Daytime $400M 29% Department is soliciting bids for the E Metro Daytime $280M 29% W Metro FM $200M exclusive radio broadcasting rights Cash SE Metro Daytime $395M 29% SE to the Ohio State University Foot- Major Fulltime $2MM Nego. ball Games for the 1973, 1974 and 1975 seasons. Bid Specifications CHAPMAN ASSOCIATES' nay be obtained from the Ohio University Purchasing Depart - business brokerage service '900 Cannon Drive (Lincoln 'nlumbus, Ohio 43210; Atlanta- Chicago- Detroit -New York °2 -7393, Bid Inquiry Please Write: 5 Dunwoody Park, Atlanta, Georgia 30341 i

arc o May 7 1973 80 Profile

From beer sales to TV "I was general sales manager for four in the beer city: years," he said, "and by the end of this period the yearly revenue was increased WTMJ's Mike McCormick by 100 %. After my first year, the station generated a profit for the first time in its Its difficult to avoid saying it and -beer history and it has never returned to a broadcasting have been the key ingredi- negative cash position." ents in Mike McCormick's business life. This sales achievement led to his pro- And call it serendipity, but in December motion to vice president and general 1971, he was appointed manager of radio manager of KPLR -TV in 1966. Under his and television for WTMJ Inc. in Mil- waukee. stewardship the station attained sub- stantial gains in both national and local "I like Milwaukee for more reasons advertising. than its fine beer," Mr. McCormick said "But what I am most proud of," he with a grin. "I happen to be a beer drink- interjected, "is that as general manager, I er, but I also think that Milwaukee is one launched a prime -time TV news program of the few large cities left in the country with a full-time news department. that is habitable. It has retained its old - Through continued program development, world charm, and has not had any ap- KPI.R -TV showed a 30% increase in over- preciable downtown deterioration." all audience from 1966 to 1970." McCormick is no Mr. stranger to Michael McCormick, VP and general man- In the spring of 1970, an executive urban life patterns. Since he began work WTMJ ager, Inc., Milwaukee (WTMJ -AM- search firm in New York asked him if he in sales for a brewery in 1948, he has FM-TV and Teletron, cable TV subsidiary); would consider accepting the post of gen- lived in or near Louisville, St. Louis and b. Jeffersonville, Ind., Sept. 12, 1929; at- eral manager of WOR -Tv New York. He New York as well as Milwaukee. And in tended University of Indiana at Jefferson- initially he emo- various recalls that had mixed the top broadcast posts he has ville, 1948 -50; sales trainee, Frank Fehr tions, but after discussions with officials held in these cities, he had one com- Brewing Co., Louisville, 1948 -53; account at RICO General, he was stimulated by mon goal in each of these disparate com- executive, Fehr Brewing, 1953 -55 and assist- the challenge of running woR-Tv, an in- munities: an expansion and improvement ant to city sales manager, 1955 -56; local - dependent station. in news programing. regional account WHAS -TV executive, Louis- Under his aegis, according to Mr. Mc- "There's nothing more important to a ville, Ky., 1956 -59; assistant to director of Cormick, WOR -TV total revenue in 1970 local TV station than news," Mr. Mc- WHAS -TV, 1959 sales, -62; general sales climbed by more than 12% over 1969; Cormick said. "I'd say that most stations manager, KPLR -TV St. Louis, 1962 -66; VP, a full -time news department was created; are judged by the public and by the ad- general manager, KPLR -TV, 1966 -70; gen- a prime -time news program resulted, and vertising community by the amount and eral manager, WOR -TV New York, 1970 -71; record was developed in terms quality of the news they present." manager, radio and television, WTMJ Inc., "a year of volume and station share of revenue." Mr. McCormick is a strapping six feet Dec. 1971 -March 1972; VP and general slightly more than a year after join- three. And prematurely white hair adds manager, WTMJ Inc., March 1972 to pres- Yet, ing WOR-TV, a touch of distinction. He projects the ent; m. Ann Koch of Jeffersonville, Ind., Mr. McCormick resigned. image of the serious, hard -working execu- 1950; children: Timothy, 21; Michele, 20; Pressed for an explanation, he said tive with complete dedication to his job. Maureen, 17; John, 11; Kelly, 7. reluctantly that "I had a difference of But former colleagues say he has a lively opinion with RKO General executives as sense of humor that surfaces particularly to how woR-Tv was to be run." He added during tense situations. the ranks there and by 1956 he was as- that his WOR -TV interlude was "sometimes He is direct and forthright in manner sistant to the city sales manager and a frustrating, but I wouldn't have missed and gives the impression he is not a "yes member of the brewer's advertising the experience for the world." man." He maintains that a general man- committee. Mr. McCormick was "on the beach" ager of a station should run the operation He confesses he enjoyed the brewery for some months after leaving WOR -TV. without second -guessing from corporate business but at the suggestion of a friend, But in December of 1971, he bounced management. By the same token, he is a he decided to test the fast -growing field of back, landing as manager of radio and steadfast believer in delegating responsi- television. He landed a job as a local and television of WTMJ Inc. and advancing to bility to his subordinate executives. regional account executive with wHAS -TV his present post of vice president and gen- "Though I spent a good deal of time in Louisville, a CBS affiliate, in 1956. eral manager of WTMJ Inc. three months sales," he remarked, "once I became a "I didn't find the transition from beer later. general manager, I promised myself I to broadcasting difficult to make," he re- In his first full year at WTMJ, both the would stay out of sales and let my sales marked. "I had some familiarity with radio and TV operations showed corn - manager run that area. Of course, I offer advertising since I was on Fehr's adver- fortable gains in revenue over 1971, be suggestions to all department heads and tising committee. And I think of the reported. He has concentrated on im- lay down general policy, but after that, brewery and broadcasting as people's provements in the news and programing they're on their own." businesses, and I've always enjoyed work- aspects of both the TV and radio stations Mr. McCormick was born and raised ing with pe ople." but stressed that the outlets were per- in Jeffersonville, Ind., across the river He refined his skills as a time sales- forming commendably even before he from Louisville. His early ambition was man in six years at WHAS-TV, moving up arrived on the scene. to work in an advertising agency. to assistant to the director of sales in Mr. McCormick said he has "no real "When I was 19 and decided to look 1959. By 1962 he was ready to assume hobbies." He has an interest in politics around for a job, I soon found out there heavier responsibilities. He accepted the as an observer and not as a participant. weren't too many opportunities with job of general sales manager of KPLR -TV "I guess I'm not a very colorful figure," agencies in Louisville." he recalled. In- St. Louis, an independent station in com- he said matter -of- factly. "I'm completel stead, Mr. McCormick accepted a sales petition with a network- owned -and -op- devoted to my job and my family. Ar trainee post with the Frank Fehr Brewing erated outlet and two newspaper -owned with five children, I always seem to k' Co. in Louisville. He moved steadily up facilities with network affiliation. busy at one thing or another."

Broadcasting May 71973 81 Editorials

Day to remember a great deal of promotional advantage accrues to the donors. Right now Exxon is conducting an advertising campaign The conclusion to be reached from a reading of this issue's to establish its new name. The repeated display of "Exxon" in news story on the subject is that there is no way to know the 'noncommercial' system fits right into that campaign. whether last week's Watergate- associated events will lead to The FCC ought to take a look at its original rules on non- an easing of tensions between the news media and the Nixon commercial broadcasting and bring itself into line with reality. administration. It was a new Nixon who called on the working If old commercials presented exclusively for entertainment pur- journalists in the White House press room last Monday night poses are illegal, what place can there possibly be for those to solicit their understanding. If the new Nixon lasts, the tone presented, under whatever name, to advance current business of White House press relations could be significantly changed. objectives? In his speech last Monday Mr. Nixon acknowledged that a "vigorous free press" was a key element in the "system that has brought the facts to light and that will bring those guilty Like everybody else to justice." That was a manful acknowledgment from a Nixon FCC Chairman Dean Burch has been trying to get a com- who has often felt himself abused and whose aides have seen promise between cable television and copyright owners on leg- hostile newsmen under every White House bed. islation to establish copyright liability for cable. The chairman's Perhaps there is something to be read into the contrast be- interest is understandable. It was on the promise of a corn- tween the President's recognition of the essential role that promise on copyright that broadcasters, cable interests and journalism plays in American society and the parting state- copyright owners held still for the FCC rules that were to ments of H. R. Haldeman and John Ehrlichman who to the liberate cable for development in major markets. end were complaining of news coverage, as though Watergate So far the cables are ahead in this game, though perhaps were a fiction invented by the media. Some of the antimedia not permanently. They got all the FCC regulation they could vindictiveness may leave the White House with the Haldemans reasonably want and none of the copyright liability they hated. and Ehrlichmans. Ronald L. Ziegler, the President's press sec- If anybody lost, it was the broadcasters, who wanted more retary who is presumably staying on, was moved last Tuesday protection in FCC rules against cable competition, and the to apologize for repeatedly berating The Washington Post's dis- copyright owners, who are still without a clear -cut claim to closures until the Watergate case fell open on his boss's desk. cable payments for use of their properties. The latter condition To be sure, the apology was issued grudgingly on a reporter's may radically change if an appellate -court decision of last elicitation, but it was something of a turning point for Mr. March, holding cables liable for copyright payments on distant Ziegler to concede that there may be a place for journalistic signals they import (BROADCASTING, March 12), is sustained. enterprise. The compromise Mr. Burch seeks would be on legislation to Whatever the ultimate effects on this administration's atti- establish ceilings on copyright payments for cable systems. tudes, last week's concessions to the value of unrestricted The disagreement is really over the size of the payments and journalism ought somehow to be marked. Perhaps an annual methods of arbitration to be used, not over the principle of commemoration would be appropriate. giving cable exclusive protection enjoyed by no other major On the first of May the Communist world celebrates the user of copyrighted works-a ceiling on royalties. Russian revolution. The United States has recently introduced More and more we wonder whether there is any need for Law Day to celebrate western principles of individual liberties. legislation. The clock is running on that appellate-court deci- Why not a Freedom of the Media Day to celebrate the First sion, which, if implemented, could become the charter for a Amendment and renew the nation's dedication to it? Watergate free market between program sources and CATV. is just the latest in a long history of journalistic services, but it is as good a reason as any to remember the essentiality of an uncowed print and broadcast press. A little bit commercial A pair of seemingly unrelated events catch the eye. In New York, the Exxon Corp. makes a million- dollar grant to WNET- Tv for the production of a drama series to be shown on that and other noncommercial TV stations. In Washington, the FCC lets fly at a noncommercial Baltimore FM station for carrying old -time radio commercials as part of an ongoing nostalgia- programing kick (BROADCASTING, April 30). The events not only catch the eye; they raise the eyebrow. Together they give us the contradiction that noncommercial broadcasting may be used to serve the purposes of a current advertising campaign but not to touch expired campaigns, rented solely as entertainment, for products that may in long gone from the market. ^tandard procedure, of course, for noncommercial 's solicitors and those they successfully solicit to 'rate grants for programing do not buy adver- Drawn for BROADCASTING by Jack Schmidt .redit lines fore and aft ain't countercommer- "Our courts certainly need an overhauling! That soap opera iters soliciting underwriting leave no doubt that trial's been going on for months!"

Broadcasting May 7 1973 82 WHILE WE WERE BUSY PLANNING OUR 25TH BIRTHDAY CELEBRATION THE ASSOCIATED PRESS DELIVERED SOME ICING WSB -TV has just received the highest honor from the Associated Press. FOR THE The Pacemaker Award for having Georgia's CAKE. outstanding / `at broadcast news News ptt is (DING no Tifislawakds GN good, hard work, ljT seven days a week. sÌry Something we've been r used to for almost `_. 25 years. i ¶ / . ¡, . J i

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