TV WEEKLY REPORT FOCUSED ON PT PROGRAMS IN BTV AND NOVA
Source: GARB Data: People meter, national base Period: 01-07.06 TG: A 18-49 Currency: BGN gross THE POST CRISIS PERIOD STILL GENERATES NEARLY 200K NEW USERS MOST OF WHICH COME
FROM THE NEWS WEBSITES 14 14 All sites News sites Mar 13 All sites News sites
+286 +337 +210 +197 May
-
- 13
K users K users K users K users 31
Real users Real
Peakcrisis the of
May 2020 vs the same period 2019 period same the vs 2020 May
May 2020 vs the same period 2019 period same the vs 2020 May
New Normal New
Postcrisis Lockdown
+15% +78% -13% +28% Pageviews
+8pp +10pp +6pp +6pp Reach
Source: Gemius, A18-49 1 TV VIEWERSHIP AFTER THE STATE OF EMERGENCY REMAINS HIGHER THAN THE SAME PERIOD LAST YEAR. THE GROWTH HOWEVER IS SMALLER THAN IN THE CRISIS
PERIOD 14 May 14
13 Mar Mar 13 PUT evolution during the crisis
60%
58%
58%
55%
49%
46%
43%
- 42%
PUT +31% +18%
-
37%
13
07 June 2020 vs the same period 2019 period same the vs 2020 June 07
29%
26%
21%
20%
20%
18%
18%
Peak of the crisis the of Peak
May 2020 vs the same period 2019 period same the vs 2020 May
11%
0%
New Normal New
Postcrisis
Lockdown
13 14 15 16 07 08 09 10 11 12 17 18 19 20 21 22 23 00
– – – – – – – – – – – – – – – – – –
12 12 13 14 15 06 06 07 08 09 10 11 16 17 18 19 20 21 22 23 +0:55 +0:29
hour PUT evolution in post-crisis time hour
Time spent Time
38%
37%
35%
34%
34%
33%
33%
31%
31%
18%
16%
11%
10%
9%
7%
5% 5%
pp 0% pp
08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 00
+6 07 +3
Reach
– – – – – – – – – – – – – – – – – –
06 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 2 Source: GARB, A18-49 SLIGHT DECLINE IN VIEWRSHIP AS THE HIGH SEASON HAS ENDED. TIMESHIFTED REMAINED RATHER STABLE
Weekly evol. GARB TSA only
1,4 1,4 1,3 36 1,2 1,2 1,1 31 1,1 1,1 1,1 1,1 1,1 1,0 1,0 1,0 1,0 1,0 1,0 1,0 0,9 23,7 26 0,9 22,4 22,9 21,2 20,9 0,8 19,7 20,7 20,4 20,7 -5% 19,1 19,5 19,3 19,6 18,7 18,8 18,5 19,4 19,4 18,6 21 17,1 17,0 18,0 17,1 0,6 0,6+8% 16 0,5 0,5 0,5 0,5 11 0,4 6 0,2
1 0,0 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 w17 w18 w19 w20 w21 w22 w23
State of emergency st *GARB started measure TSA as of 1 May 3 6 6 6
9 11 10 24 Other NBG SUSTAINED 31 28 6 Other CARTOON 8 LEADERSHIP 10 NETWORK DIEMA NBG increased PT share in all TSH observed periods while BMG DIEMA 35 FAMILY 32 remained stable. 29 BNT BTV ACTION 5 5 GARB reported stable PT figures 6 BTV COMEDY BMG for both bTV and Nova and slight BTV CINEMA 23 increase in All day shares. 19 21 KINO NOVA NBG bTV Cinema and Kino Nova BNT 1 remained in top 5. 7/8 dropped 43 44 44 out of top 10 on the account of BTV 26 27 26 Cartoon Network. NOVA TV
OPT PT All Day OPT PT All Day
4 NOVA TV 9,0 BTV PARITY BETWEEN 9,0 NOVA AND BTV IN BNT 1 KINO NOVA 20- 21 TIME SLOT 2,7 BTV CINEMA
Apart from this period, Nova kept higher viewership than NEXT bTV. BTV COMEDY bTV Cinema replaced bTV 1,32 Comedy in top 5. Rest of the 1,15 DIEMA FAMILY channels kept their positions. BTV ACTION
DIEMA
CARTOON
NETWORK
6-7 7-8 8-9
9-10
10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-24 5 Mon Tue Wed Thu Fri Sat Sun
11,1 10,2 9,2 9,9 7,9 7,8 FISH ON THE CAKE 6,2 OUTPERFORMED EVERMORE WITH EVERY EIPOSDE LAST 20 years bTV Evermore (20- EvermoreEvermore (20- Evermore(20-21) (20- Evermore (20- Fast and Furious The voice: WEEK (20-23) 21) 21) 21) 21) 7 (20-22) semi-final (20-22)
The special program “20 years with you” 12,0 reached 9.9 in the 20-21 time slot, but lost 9,6 10,3 audience in the following two hours. 8,3 8,8 8,6 The Voice remained the top bTV program 6,4 on air but declined audience compared to the previous week.
Fish on the cake Fish on the cake Fish on the cake Fish on the cake Fish on the cake National The Game plan (20-21) (20-21)Fish on the(20-21) cake (20-(20-21)21) (20-21) Treasure (20-22) (20-22)
6 TOP 20 PROGRAMS RANKING IN THE LAST WEEK DOMINATED BY NOVA
Channel Title Type Time start Rating % Shr %
1 bTV The Voice of Bulgaria Reality 20:00 11,1 33,0 2 Nova Fish on the cake Culinary program 20:00 9,8 30,0 3 bTV 20 years with you Entertainment 20:00 9,2 26,7 4 bTV Evermore Series 20:00 9,0 28,1 5 Nova The Gameplan Movies 20:00 8,6 25,4 6 Nova News block News 19:00 8,5 33,1 7 Nova Magnum P.I. Series 21:00 8,1 24,4 8 Nova News block News 22:00 7,9 24,4 9 bTV News block News 19:00 7,6 29,8 10 Nova Tracers Movies 22:00 6,8 24,5 11 bTV Blended Movies 22:00 6,6 25,4 12 Nova National treasure Movies 20:00 6,4 24,4 13 Nova FBI Series 22:30 6,3 22,4 14 bTV Fast and Furius 7 Movies 20:00 6,2 23,8 15 Nova Family Feud TV games 18:00 5,8 27,6 16 bTV Fi Series 21:00 5,0 15,5 17 Nova Nichia zemia Publicism 18:00 5,0 26,0 18 Nova Criminal Minds Series 23:30 5,0 24,5 19 Nova Sunday at NOVA Publicism 16:00 5,0 23,4 7 20 bTV News block News 23:00 4,7 18,4 THANK YOU!
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