2018 NYC Pride Pride Partner Overview Who is NYC Pride?

NYC Pride is The organization is 1500+ volunteers Produces more produced annually made up of a for the events than 16 official by Heritage of volunteer events in June Pride, the 501c3 Executive Board of non-profit that has 14, two Co-Chairs, been in existence five full-time staff since 1984 members, and three seasonal support staff

2 NYC WELCOMES THE WORLD IN 2019 World Pride x Stonewall 50

NYC Pride has won the bid to host WorldPride in 2019 in conjunction with the 50th anniversary of the .

The world will descend on City in June of 2019 with events being planned for the entire month.

Actively working with NYC & Co, city, and state to maximize the event’s potential.

In 2017, Madrid hosted WorldPride and saw an additional 1 million+ people in attendance. NYC Pride is projecting roughly 1 – 1.5 million additional people for 2019.

Brand rollout began in July of 2017 and will continue to grow momentum. Sponsorship materials will be available in the fall of 2017.

3 NYC PRIDE SPONSORSHIP PILLAR: NYC PRIDE GUIDE NYC Pride Guide Overview

• DOUBLE exposure: Will be expanding to TWO issues in 2018 (Pride & Holiday) to raise awareness for WorldPride 2019

• Pride Partners get inclusion within the editorial inside the magazine

• Lifestyle publication that features fashion, style, travel, interior design, entertainment

• Celebrities consistently grace the cover such as Patti Labelle, , and Titus Burgess

• Largest Pride focused magazine in the U.S.

• 100,000 printed copies

• Over 55,000 readers online

• Distributed at local bars, restaurants, retailers, throughout , the West Village as well as drops on Fire Island 4 BRAND INTEGRATION: SOCIAL & E - NEWSLETTERS Social & E-Newsletters SOCIAL MEDIA

NYC Pride further integrates its Pride Partners in the ongoing year-round dialogue throughout all of its social platforms. Qualifying Pride Partners can easily tap into the largest Pride social network for any Pride organization in the world. NYC Pride’s current social followers include:

125,000+ 30,000+ 17,000+

E - NEWSLETTER NYC Pride sends out bi monthly or weekly newsletters to its dedicated group of insiders. Depending on type of Pride Partnership, partners can tap into these blasts to over 25,000 active emails.

5 BRAND INTEGRATION: WEBSITE nycpride.org

WEBSITE nycpride.org continues to be the go-to website for all things Pride related in New York. In 2016, the website was refreshed allowing for further integration points for Pride Partners. All participating programs are listed within the site as official programs of NYC Pride. 15% increase in visits to nycpride.org in 2017 making it the most visited website for any 750,000+ Pride organization in the U.S. unique visits in May & June alone

6 B R A N D INTEGRATION:ON - AIR Broadcast

OVERVIEW

• Launched a live broadcast with ABC7 of the NYC Pride March for the first time in history

• 3X the normal viewership with 335,000 (combined population of Pasadena, CA and Syracuse, NY)

• Organic, authentic, and highly visible integration points for Pride Partners throughout the broadcast

• 20k web stream starts

7 ANNUAL & MULTI - YEAR BROADCAST COST OVERVIEW 2018 Broadcast

30 Second(s) 2018 2018 & 2019

1 $7,000 $5,000 / yr

4 $20,000 $15,000 / yr

8 $35,000 $ 30,000 / yr

10 $45,000 $ 40,000 / yr

Add On Opportunities: • Your marching group featured within the 2018 NYC Pride March: $10,000

• Live on-air interview with brand reps - $15,000

• Produced on-air segment - $30,000

8 2018 PRIDE PARTNERS OVERVIEW Non-Profit Non-Profit For Profit Corporate Premium (Small) (Large) Individual / Small Under $1 Million $1 Million + budget Business budget Allowed usage of “Official Partner / or Event of NYC Pride” Yes Yes Yes Yes Yes verbiage in any promotional materials

Allowed usage of NYC Pride logo on any promotional materials Yes Yes Yes Yes Yes for the event Listing on NYC Pride official calendar on www.nycpride.org Yes Yes Yes Yes Yes Editorial inclusion in the 2018 Pride Guide within the Pride Yes Yes Yes Yes Yes Partners section *Copy / image must be submitted no later than April 15, 2018 Event Name/Logo (hyperlinked), and event name listing on Event Yes Yes Yes Yes Yes Partners section of nycpride.com/sponsor/pride-partners/

# of Twitter mentions on NYC Pride’s official page 2 3 3 5 8+ *Copy / image must be submitted no later than June 1, 2018)

# of Facebook mentions on NYC Pride’s official page 1 2 2 3 6+ *Copy / image must be submitted no later than June 1, 2018) # of Instagram mentions on NYC Pride’s official page 1 2 2 2 6+ *Copy / image must be submitted no later than June 1, 2018) # of e-mail blast inclusions within NYC Pride’s e-newsletter 1 2 2 2 6+ totaling roughly 25,000+ emails *copy / image must be submitted no later than June 1, 2018 10% Discount on Pride Guide Advertising (Deadline for payment X X X X X and artwork submission is April 15, 2018)

728 x 90 Banner ad unit promoting the event on X X www.nycpride.org

Event inclusion as an Official co-produced event with NYC Pride X Inclusion on all NYC Pride street banners across X Dedicated full page editorial coverage of the partnership / event X Inclusion as on official NYC Pride event on the all-events ad of X NYC Pride TOTAL $300 $600 $750 $1600 CONTACT9