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In-Fisherman.Com 2021 at a Glance

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In-Fisherman.Com 2021 at a Glance THE WORLD’S FOREMOST AUTHORITY ON FRESHWATER FISHING 2021 MEDIA KIT > PRINT > TELEVISION > DIGITAL IN-FISHERMAN.COM 2021 AT A GLANCE TELEVISION > IN-FISHERMAN – SINCE 1975 In-Fisherman is the leading multispecies brand with a proven history of educating anglers of all levels and bringing new trends to the masses. The original influencer, In-Fisherman continues to teach people how to catch more and bigger fish, using PRINT DIGITAL & SOCIAL scientifically proven methods of understanding fish behavior. As the first media brand to embrace a multi-media strategy, In- Fisherman continues to reach fishing enthusiasts – avid anglers who read, watch and interact with the best-in-class media platforms for multispecies information. > READ > WATCH > INTERACT IN-FISHERMAN MAGAZINE IN-FISHERMAN TELEVISION IN-FISHERMAN.COM & SOCIAL • Circulation: 177,728 • Airs on Outdoor Channel, Sportsman • Solunar Calendar: free, interactive • Frequency: 7x/year Channel, Sportsman Channel Canada calendar offers best fishing times based and World Fishing Network on exact location • Total Audience: 2,856,000 • Three species featured in each episode • How-to, species-specific content 170,000 average monthly unique • Educates on the why, where, and how • • Male/Female (%): 90/10 visitors to In-Fisherman.com to catch more fish • 151,000 social media followers • Median Age: 48.3 • Won 20 prestigious industry awards • 92,000 e-newsletter subscribers • Avg. Household Income: $96,000 • Voted best fishing show 5 yrs. in a row Sources: MRI, 2019 Doublebase used for Male/Female%, Median Age, and Audience. Most recent subscriber study used for Average HHI. AAM Publishers Statement June 2020 used for Circulation. Site Traffic and Gender skew based on Google Analytics data for prior 12 months as of July 2020. E-Newsletter Subscribers from Exact Target for publications as of June 2020. Social Audience reflects Followers or Likes for Social pages on Facebook, Twitter, Instagram, and YouTube as of August 2020.. IN EVERY ISSUE In-Fisherman is known for being on the forefront of new trends in fishing. > Each In-Fisherman issue contains at least one article about: • Largemouth Bass • Crappie and/or Bluegill and/or Perch • Northern Pike and/or Muskie • Walleye • Smallmouth Bass • Catfish > As well as these regular columns: • Marine Scene: Boats, motors, electronics, and how to use today’s accessories on the water. • Bits and Pieces: Short topics blending fishery science with practical fishing experience. • Staff Noteworthy & New: New products and staff top picks. • Adventures: Where to go for great fishing. • Best Fishing Times: Best times of the day and best days of the month to fish. • North with Doc: Humor with a message. • Reflections: A bit of philosophy, a moment of nostalgia. 2021 EDITORIAL OUTLINE EVERY ISSUE is packed with multispecies fishing information > MARCH/APRIL > MAY > JUNE and includes feature articles on: FEATURES: FEATURES: FEATURES: • Largemouth and Smallmouth Bass • Swimming Sensations Put Big Bass on • Bassin’ on Big Rivers • Rigging Methods on the Edge • Walleyes Notice • Current Theory Smallmouths • Tickle, Tickle On Top (Or Plop, Plop) • Pike or Muskies • Sticks Versus Deep-Lippy Cranks for Early • Building Patterns for Big Fish • Busting Walleyes a Big One—When • Panfish (Crappies, Bluegills, Perch) Season Smallmouths • Break-Away Rigging for Toothies Aggressive Tactics Prevail • Specific Floats for Panfish • Catfish • The Search for Shallow Walleyes • Opening Bell Muskies • My Top 10 Pike Lures of All Time • Peak Period Channel Cats • Side Scan Crappies • Arc of Slabs Revisited • The Dippin’ Scene Today REGULAR COLUMNS: • Tracking Blue Cats BASS SPECIAL SECTION: • Marine Scene: • Blade Jigs Rigged Refined Kayak Special Section: Boats, Motors, Electronics & More. MARINE SCENE SPECIAL SECTION: • Classic Finesse Rigs Must Have • Proprietary Propulsion Systems • Staff Noteworthy & New Products • Fine Tuning Trolling Motor Performance • Using Electronics to Peg Pigs • Trailers, Racks, and Transport • On the Wade for Smallmouths • Adventures—Top Destinations • Observations from a Side-Scan Man • Tricking Out Your Ride • Classic Tiller Designs • The Beauty of Kayaking • North with Doc, Reflections, • Props, Pitch and Outboard Performance Bits & Pieces Close/ On Close/ On Close/ On Materials Due Newsstand Materials Due Newsstand Materials Due Newsstand 12/8/20 2/9/21 2/4/21 4/6/21 3/19/21 5/18/21 > JULY > AUG/SEPT > OCT/NOV > DEC/JAN/FEB FEATURES: FEATURES: FEATURES: FEATURES: • Getting the Reaction Strike Right • THE GENIUS ISSUE • End of Season Crank Patterns • Presentations that (Almost) Never Fail in • Weed Pattern Smallmouths • The Genius of Jim Bagley & David Fritts • At the Bench and in the Field with Hair Tough Times • Pitching & Float Systems for Walleyes • Smallmouth Anglers for All Time • The Magic of Marty Hahn & Many More • The Quest for Record Smallmouths • Grinding Pike and Muskies • Visionary Tactics & Trends for Walleyes • Ripping Red October • Two-Timing Ice-Time Walleyes • Multispecies Panfish Tactics • Those Old Muskie Men • Getting Ready for Icing Time Panfish • Reading Winter Pike Movements • Shallow, Shallow, Shallow for Channel • Singular Crappie Lures for the Ages • Transitioning Into Winter for Channel • Jig Tinker Secrets for Panfish Cats • All Along the Road to Where We Are Cats, North & South • Shallow Versus Deep Patterns for Winter Today in Catfish Country Blues Close/ On Close/ On Close/ On Close/ On Materials Due Newsstand Materials Due Newsstand Materials Due Newsstand Materials Due Newsstand 4/22/21 6/22/21 5/19/21 7/20/21 7/15/21 9/14/21 10/6/21 12/7/21 *Subject to change. 2021 AD CLOSE DATES > DEC/JAN/FEB > MAR/APR > MAY > JUNE Close/Materials Due Close/Materials Due Close/Materials Due Close/Materials Due 10/7/20 12/8/20 2/4/21 3/19/21 On Newsstand On Newsstand On Newsstand On Newsstand 12/8/20 2/9/21 4/6/21 5/18/21 > JULY > AUG/SEPT > OCT/NOV Close/Materials Due Close/Materials Due Close/Materials Due 4/22/21 5/19/21 7/15/21 On Newsstand On Newsstand On Newsstand 6/22/21 7/20/21 9/14/21 *Dates subject to change. 2021 SPECIAL INTEREST PUBLICATIONS > 2021 IN-FISHERMAN GUIDE MAGAZINES WALLEYE BASS CATFISH ICE FISHING ICE FISHING GUIDE GUIDE IN-SIDER GUIDE TACTICAL GEAR GUIDE WALLEYE GUIDE is filled BASS GUIDE is America’s CATFISH IN-SIDER GUIDE ICE FISHING TACTICAL GEAR GUIDE and ICE FISHING GUIDE with timely features on the first national bass review, a gives you new insights are strategically timed to offer the ice angler the latest information nature of walleyes, state-by- comprehensive guide to on catching channel cats, on rods, reels, tip-ups, floats, electronics, boots, augers, spuds, state notes, tactical fishing what’s new in tackle, rods, flatheads, and blues, plus lures, shelters, shacks and more! The Ice Fishing Guides also traditions and trends, tackle, reels, electronics, boats, what’s new with rods, reels, feature principal patterns and systems for catching perch, pike, boats, motors, electronics, motors, and more. boats, motors, hooks, fishing walleyes, crappies, trout, and more. and more! line, natural baits, and catfish accessories. DISTRIBUTION: 60,000 DISTRIBUTION: 60,000 DISTRIBUTION: 60,000 DISTRIBUTION: 60,000 DISTRIBUTION: 60,000 CLOSE/MATERIALS DUE CLOSE/MATERIALS DUE CLOSE/MATERIALS DUE CLOSE/MATERIALS DUE CLOSE/MATERIALS DUE 12/4/20 1/21/21 2/26/21 8/5/21 10/6/21 ON NEWSSTAND ON NEWSSTAND ON NEWSSTAND ON NEWSSTAND ON NEWSSTAND 2/16/21 3/23/21 4/27/21 10/5/21 12/7/21 *Subject to change. 2021 GENERAL ADVERTISING RATES > GENERAL PRINT ADVERTISING RATES 4-Color 1x 3x 5x 7x B&W 1x 3x 5x 7x Full Page 12,014 11,412 10,842 10,300 Full Page 8,907 8,462 8,039 7,637 2/3 Page 9,258 8,794 8,354 7,937 2/3 Page 6,858 6,515 6,189 5,880 1/2 Page 8,056 7,653 7,270 6,907 1/2 Page 5,971 5,672 5,389 5,119 1/3 Page 5,657 5,374 5,105 4,849 1/3 Page 4,188 3,979 3,780 3,591 1/4 Page 4,451 4,228 4,016 3,815 1/4 Page 3,296 3,131 2,975 2,826 1/6 Page 3,253 3,090 2,936 2,789 1/6 Page 2,416 2,296 2,181 2,071 Covers Cover 2 15,141 Cover 3 14,266 Cover 4 15,965 2021 GUIDES ADVERTISING RATES > IN-FISHERMAN GUIDES 4-Color 1x 2x 3x 5x B&W 1x 2x 3x 5x Full Page 3,533 3,389 3,239 3,111 Full Page 2,616 2,508 2,400 2,312 2/3 Page 2,719 2,616 2,498 2,390 2/3 Page 2,019 1,942 1,859 1,777 1/2 Page 2,369 2,276 2,168 2,081 1/2 Page 1,756 1,684 1,607 1,545 1/3 Page 1,653 1,597 1,530 1,463 1/3 Page 1,226 1,179 1,138 1,087 1/4 Page 1,308 1,257 1,205 1,148 1/4 Page 973 927 891 824 1/6 Page 953 948 876 834 1/6 Page 711 680 649 623 Covers Cover 2 4,419 Cover 3 4,238 Cover 4 4,563 2021 SMALL SPACE ADVERTISING RATES > GOING PLACES ADVERTISING RATES 4-Color 1x 2x 3x 5x B&W 1x 2x 3x 5x 1 INCH 1.625" x 1" 1 INCH 1.625" x 1" 361 351 343 334 306 299 290 283 1.5 INCH 1.625" x 1.5" 1.5 INCH 1.625" x 1.5" 542 528 515 503 460 449 438 426 1.625" x 2" 1.625" x 2" 2 INCH 2 INCH 3.425" x 1" 722 703 686 670 3.425" x 1" 614 598 584 569 2.5 INCH 1.625" x 2.5" 2.5 INCH 1.625" x 2.5" 902 880 858 836 767 748 729 712 1.625" x 3“ 1.625" x 3“ 3 INCH 3 INCH 3.425" x 1.5" 1,083 1,056 1,029 1,003 3.425" x 1.5" 920 897 874 853 1.625" x 4" 1.625" x 4" 4 INCH 4 INCH 3.425" x 2" 1,443 1,407 1,372 1,338 3.425" x 2" 1,227 1,196 1,166 1,137 1.625" x 6“ 1.625" x 6“ 6 INCH 6 INCH 3.425" x 3" 2,164 2,109 2,057 2,005 3.425" x 3" 2,164 2,109 2,057 2,005 1.625" x 8“ 1.625" x 8“ 8 INCH 8 INCH 3.425" x 4" 2,887 2,815 2,745 2,676 3.425" x 4" 2,887 2,815 2,745 2,676 B.E.E.M.
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