THE WORLD’S FOREMOST AUTHORITY ON FRESHWATER FISHING

2021 MEDIA KIT > PRINT > TELEVISION > DIGITAL

IN-FISHERMAN.COM 2021 AT A GLANCE

TELEVISION > IN-FISHERMAN – SINCE 1975 In-Fisherman is the leading multispecies brand with a proven history of educating anglers of all levels and bringing new trends to the masses. The original influencer, In-Fisherman continues to teach people how to catch more and bigger fish, using PRINT DIGITAL & SOCIAL scientifically proven methods of understanding fish behavior.

As the first media brand to embrace a multi-media strategy, In- Fisherman continues to reach fishing enthusiasts – avid anglers who read, watch and interact with the best-in-class media platforms for multispecies information.

> READ > WATCH > INTERACT IN-FISHERMAN MAGAZINE IN-FISHERMAN TELEVISION IN-FISHERMAN.COM & SOCIAL

• Circulation: 177,728 • Airs on Outdoor Channel, Sportsman • Solunar Calendar: free, interactive • Frequency: 7x/year Channel, Sportsman Channel Canada calendar offers best fishing times based and World Fishing Network on exact location • Total Audience: 2,856,000 • Three species featured in each episode • How-to, species-specific content 170,000 average monthly unique • Educates on the why, where, and how • • Male/Female (%): 90/10 visitors to In-Fisherman.com to catch more fish • 151,000 social media followers • Median Age: 48.3 • Won 20 prestigious industry awards • 92,000 e-newsletter subscribers • Avg. Household Income: $96,000 • Voted best fishing show 5 yrs. in a row

Sources: MRI, 2019 Doublebase used for Male/Female%, Median Age, and Audience. Most recent subscriber study used for Average HHI. AAM Publishers Statement June 2020 used for Circulation. Site Traffic and Gender skew based on Google Analytics data for prior 12 months as of July 2020. E-Newsletter Subscribers from Exact Target for publications as of June 2020. Social Audience reflects Followers or Likes for Social pages on Facebook, Twitter, Instagram, and YouTube as of August 2020.. IN EVERY ISSUE

In-Fisherman is known for being on the forefront of new trends in fishing.

> Each In-Fisherman issue contains at least one article about: • Largemouth Bass • Crappie and/or Bluegill and/or Perch • Northern Pike and/or Muskie • Walleye • Smallmouth Bass • Catfish

> As well as these regular columns: • Marine Scene: Boats, motors, electronics, and how to use today’s accessories on the water. • Bits and Pieces: Short topics blending fishery science with practical fishing experience. • Staff Noteworthy & New: New products and staff top picks. • Adventures: Where to go for great fishing. • Best Fishing Times: Best times of the day and best days of the month to fish. • North with Doc: Humor with a message. • Reflections: A bit of philosophy, a moment of nostalgia. 2021 EDITORIAL OUTLINE

EVERY ISSUE is packed with multispecies fishing information > MARCH/APRIL > MAY > JUNE and includes feature articles on: FEATURES: FEATURES: FEATURES: • Largemouth and Smallmouth Bass • Swimming Sensations Put Big Bass on • Bassin’ on Big Rivers • Rigging Methods on the Edge • Walleyes Notice • Current Theory Smallmouths • Tickle, Tickle On Top (Or Plop, Plop) • Pike or Muskies • Sticks Versus Deep-Lippy Cranks for Early • Building Patterns for Big Fish • Busting Walleyes a Big One—When • Panfish (Crappies, Bluegills, Perch) Season Smallmouths • Break-Away Rigging for Toothies Aggressive Tactics Prevail • Specific Floats for Panfish • Catfish • The Search for Shallow Walleyes • Opening Bell Muskies • My Top 10 Pike Lures of All Time • Peak Period Channel Cats • Side Scan Crappies • Arc of Slabs Revisited • The Dippin’ Scene Today REGULAR COLUMNS: • Tracking Blue Cats BASS SPECIAL SECTION: • Marine Scene: • Blade Jigs Rigged Refined Kayak Special Section: Boats, Motors, Electronics & More. MARINE SCENE SPECIAL SECTION: • Classic Finesse Rigs Must Have • Proprietary Propulsion Systems • Staff Noteworthy & New Products • Fine Tuning Trolling Motor Performance • Using Electronics to Peg Pigs • Trailers, Racks, and Transport • On the Wade for Smallmouths • Adventures—Top Destinations • Observations from a Side-Scan Man • Tricking Out Your Ride • Classic Tiller Designs • The Beauty of Kayaking • North with Doc, Reflections, • Props, Pitch and Outboard Performance Bits & Pieces

Close/ On Close/ On Close/ On Materials Due Newsstand Materials Due Newsstand Materials Due Newsstand 12/8/20 2/9/21 2/4/21 4/6/21 3/19/21 5/18/21

> JULY > AUG/SEPT > OCT/NOV > DEC/JAN/FEB

FEATURES: FEATURES: FEATURES: FEATURES: • Getting the Reaction Strike Right • THE GENIUS ISSUE • End of Season Crank Patterns • Presentations that (Almost) Never Fail in • Weed Pattern Smallmouths • The Genius of Jim Bagley & David Fritts • At the Bench and in the Field with Hair Tough Times • Pitching & Float Systems for Walleyes • Smallmouth Anglers for All Time • The Magic of Marty Hahn & Many More • The Quest for Record Smallmouths • Grinding Pike and Muskies • Visionary Tactics & Trends for Walleyes • Ripping Red October • Two-Timing Ice-Time Walleyes • Multispecies Panfish Tactics • Those Old Muskie Men • Getting Ready for Icing Time Panfish • Reading Winter Pike Movements • Shallow, Shallow, Shallow for Channel • Singular Crappie Lures for the Ages • Transitioning Into Winter for Channel • Jig Tinker Secrets for Panfish Cats • All Along the Road to Where We Are Cats, North & South • Shallow Versus Deep Patterns for Winter Today in Catfish Country Blues

Close/ On Close/ On Close/ On Close/ On Materials Due Newsstand Materials Due Newsstand Materials Due Newsstand Materials Due Newsstand 4/22/21 6/22/21 5/19/21 7/20/21 7/15/21 9/14/21 10/6/21 12/7/21

*Subject to change. 2021 AD CLOSE DATES

> DEC/JAN/FEB > MAR/APR > MAY > JUNE

Close/Materials Due Close/Materials Due Close/Materials Due Close/Materials Due 10/7/20 12/8/20 2/4/21 3/19/21

On Newsstand On Newsstand On Newsstand On Newsstand 12/8/20 2/9/21 4/6/21 5/18/21

> JULY > AUG/SEPT > OCT/NOV

Close/Materials Due Close/Materials Due Close/Materials Due 4/22/21 5/19/21 7/15/21

On Newsstand On Newsstand On Newsstand 6/22/21 7/20/21 9/14/21

*Dates subject to change. 2021 SPECIAL INTEREST PUBLICATIONS

> 2021 IN-FISHERMAN GUIDE MAGAZINES

WALLEYE BASS CATFISH ICE FISHING ICE FISHING GUIDE GUIDE IN-SIDER GUIDE TACTICAL GEAR GUIDE

WALLEYE GUIDE is filled BASS GUIDE is America’s CATFISH IN-SIDER GUIDE ICE FISHING TACTICAL GEAR GUIDE and ICE FISHING GUIDE with timely features on the first national bass review, a gives you new insights are strategically timed to offer the ice angler the latest information nature of walleyes, state-by- comprehensive guide to on catching channel cats, on rods, reels, tip-ups, floats, electronics, boots, augers, spuds, state notes, tactical fishing what’s new in tackle, rods, flatheads, and blues, plus lures, shelters, shacks and more! The Ice Fishing Guides also traditions and trends, tackle, reels, electronics, boats, what’s new with rods, reels, feature principal patterns and systems for catching perch, pike, boats, motors, electronics, motors, and more. boats, motors, hooks, fishing walleyes, crappies, trout, and more. and more! line, natural baits, and catfish accessories.

DISTRIBUTION: 60,000 DISTRIBUTION: 60,000 DISTRIBUTION: 60,000 DISTRIBUTION: 60,000 DISTRIBUTION: 60,000

CLOSE/MATERIALS DUE CLOSE/MATERIALS DUE CLOSE/MATERIALS DUE CLOSE/MATERIALS DUE CLOSE/MATERIALS DUE 12/4/20 1/21/21 2/26/21 8/5/21 10/6/21

ON NEWSSTAND ON NEWSSTAND ON NEWSSTAND ON NEWSSTAND ON NEWSSTAND 2/16/21 3/23/21 4/27/21 10/5/21 12/7/21

*Subject to change. 2021 GENERAL ADVERTISING RATES

> GENERAL PRINT ADVERTISING RATES

4-Color 1x 3x 5x 7x B&W 1x 3x 5x 7x Full Page 12,014 11,412 10,842 10,300 Full Page 8,907 8,462 8,039 7,637 2/3 Page 9,258 8,794 8,354 7,937 2/3 Page 6,858 6,515 6,189 5,880 1/2 Page 8,056 7,653 7,270 6,907 1/2 Page 5,971 5,672 5,389 5,119 1/3 Page 5,657 5,374 5,105 4,849 1/3 Page 4,188 3,979 3,780 3,591 1/4 Page 4,451 4,228 4,016 3,815 1/4 Page 3,296 3,131 2,975 2,826 1/6 Page 3,253 3,090 2,936 2,789 1/6 Page 2,416 2,296 2,181 2,071

Covers Cover 2 15,141 Cover 3 14,266 Cover 4 15,965 2021 GUIDES ADVERTISING RATES

> IN-FISHERMAN GUIDES

4-Color 1x 2x 3x 5x B&W 1x 2x 3x 5x Full Page 3,533 3,389 3,239 3,111 Full Page 2,616 2,508 2,400 2,312 2/3 Page 2,719 2,616 2,498 2,390 2/3 Page 2,019 1,942 1,859 1,777 1/2 Page 2,369 2,276 2,168 2,081 1/2 Page 1,756 1,684 1,607 1,545 1/3 Page 1,653 1,597 1,530 1,463 1/3 Page 1,226 1,179 1,138 1,087 1/4 Page 1,308 1,257 1,205 1,148 1/4 Page 973 927 891 824 1/6 Page 953 948 876 834 1/6 Page 711 680 649 623

Covers Cover 2 4,419 Cover 3 4,238 Cover 4 4,563 2021 SMALL SPACE ADVERTISING RATES

> GOING PLACES ADVERTISING RATES

4-Color 1x 2x 3x 5x B&W 1x 2x 3x 5x

1 INCH 1.625" x 1" 1 INCH 1.625" x 1" 361 351 343 334 306 299 290 283 1.5 INCH 1.625" x 1.5" 1.5 INCH 1.625" x 1.5" 542 528 515 503 460 449 438 426 1.625" x 2" 1.625" x 2" 2 INCH 2 INCH 3.425" x 1" 722 703 686 670 3.425" x 1" 614 598 584 569

2.5 INCH 1.625" x 2.5" 2.5 INCH 1.625" x 2.5" 902 880 858 836 767 748 729 712 1.625" x 3“ 1.625" x 3“ 3 INCH 3 INCH 3.425" x 1.5" 1,083 1,056 1,029 1,003 3.425" x 1.5" 920 897 874 853 1.625" x 4" 1.625" x 4" 4 INCH 4 INCH 3.425" x 2" 1,443 1,407 1,372 1,338 3.425" x 2" 1,227 1,196 1,166 1,137 1.625" x 6“ 1.625" x 6“ 6 INCH 6 INCH 3.425" x 3" 2,164 2,109 2,057 2,005 3.425" x 3" 2,164 2,109 2,057 2,005 1.625" x 8“ 1.625" x 8“ 8 INCH 8 INCH 3.425" x 4" 2,887 2,815 2,745 2,676 3.425" x 4" 2,887 2,815 2,745 2,676 B.E.E.M. 2021

In-Fisherman Magazine continues the success of B.E.E.M– featuring the latest and greatest in boats, engines, electronics, motors and accessories in our Mar/Apr 2021 issue. On-sale during the heart of boat show season around the country!

> ADVERTISING PACKAGE INCLUDES

• One editorial product review in exclusive B.E.E.M section representing brand innovations and features for the current year; includes a link to product website.

• Articles will appear on In-Fisherman.com as well, after on- sale date of the magazine.

• Choice of (1) Supporting Ad Unit • Full Page: $8,755 > IN-FISHERMAN ANGLERS • Half Page: $5,150 ARE AFFLUENT & ENGAGED! • Amplify your reach with custom digital and social extensions (custom packages & pricing available upon • 86% of readers are boat owners request): • Custom Content • $96,000 average household income • ROS Banners • Native In-Stream Unit • 47 days annually spent fishing, average • E-Blast • Social Integration

*Full or half page ads only special Net pricing of $8500/page, $5000/half page as a one-time offer. Net 30 days terms for open accounts. On-sale 2/9/21. Source: MRI 2019 Doublebase, Most recent subscriber study for boat owners, HHI and days spent fishing. BASS BONANZA 2021

Two of the most powerful print brands have teamed up to deliver your company’s marketing message to over 4.3 million bass anglers during the heart of the season!

> ADVERTISING PACKAGE INCLUDES • A special 16-page section dedicated to bass fishing techniques and gear to run in the May 2020 issues of BOTH In-Fisherman and Game & Fish (south region) issues • On sale first week of April 2021 • 260k total combined circulation

• The same great content in both publications, but to two FOR MORE INFORMATION, different audiences, will increase reach and drive purchase PLEASE CONTACT:

• The same great content in both publications, but to two Todd Ceisner | Associate Publisher different audiences, will increase reach and drive purchase Phone: 917-603-7544 Email: [email protected] • Choice of (1) Supporting Ad Unit: • Full Page: $13,648 • Half Page: $9,007 Michael Cassidy | Publisher • Third Page: $6,278 Phone: 407-325-0992 Email: [email protected]

Net color rates. Net 30 days terms for open accounts. Source: MRI 2019 Doublebase, MASTER ANGLER PROGRAM

> A CONTEST FOR ALL TIME For more than four decades, the Master Angler Awards Program has given readers across North America the opportunity to showcase their angling achievements and highlight productive fisheries

> ACHIEVEMENT AWARDS Entries are gathered throughout the year via mail and online, and awards are handed out to anglers recording the biggest released and kept fish in 29 different species categories.

> AWARDS PROGRAM SPONSORSHIP OPPORTUNITY

• Logo placement on full-page entry form that appears in every issue and each special interest publication

• Logo placement on online entry form on In-Fisherman.com

• Randomly-selected winners receive gift pack from supporting partner(s). NEW IN 2021!

MULTIMEDIA GROWTH INITIATIVE

Outdoor Sportsman Group’s KAYAK FISHING FUN multimedia initiative will launch in April of 2021. Our goal with this program is to grow the market of buyers and owners – and increase the overall number of kayak (and canoe) fishing enthusiasts for the future. Additionally, we will educate all the recent buyers of kayaks and canoes on how to operate and rig their boats for optimal performance, safety and success on the water. To inform this new audience of prospects, we will utilize every Outdoor A SUCCESS GUIDE Sportsman Group fishing media asset. FOR NEW ANGLERS TELEVISION AD» CLOSE:60-minute 8/30/21 product reviewON TV SALE: special running10/12/21 across all three networks on 4/17/21 » Premiere will be a roadblock on Outdoor Channel, Sportsman Channel and World Fishing Network, and each network will re-air the special 4x over the subsequent weeks

PRINT » Dedicated kayak fishing Special Interest Publication (SIP) launching 4/13/21 (80K distribution) » Kayak fishing gear sections in all OSG fishing magazines

DIGITAL » All Kayak-related content placed across OSG’s fishing websites » Video content distributed across OSG’s YouTube pages and MOTV » Promotion of video content via digital and social media channels

GOLD SPONSORSHIP - $19,950 SILVER SPONSORSHIP - $9,950 Includes 4-5-minute product review Includes 2-4-minute product review segment, full page ad in the SIP, banner segment, ½ page ad in the SIP, social Contact your Sales Rep ads, social promotion and more. promotion and more. for more details or to secure your spot. AUDIENCE SNAPSHOT

Total Audience: 2,856,000 Spent Money on Fishing Gear/Equipment/Apparel, Past 12 Months: 90% Men: 90% Avg. Spent on Fishing Gear/Equipment/Apparel, Past 12 Months: $745 Women: 10% Median Age: 48.3 Purchased Fishing Lures, Past 12 Months: 79% Purchased Monofilament Line, Past 12 Months: 70% Married: 74% Purchased Flurocarbon Line, Past 12 Months: 36% Attended College: 67% Avg. Household Income: $96,000 Avg. Household Net Worth: $717,000 Own Fishing Rod: 99% Own a Baitcasting Rod: 86% Own a Spinning Rod: 83% Went Fishing, Past 12 Months: 97% Own a Spincasting Rod: 70% Went Freshwater Fishing, Past 12 Months: 97% Own Fly Fishing Rod: 47% Went Ice Fishing, Past 12 Months: 30% Own Ice Fishing Rod: 42% Went Shore Fishing, Past 12 Months: 48% Went Fly Fishing, Past 12 Months: 16% Went Saltwater Fishing, Past 12 Months: 16% Own Fishing Reel: 91% Own Baitcasting Reel: 79% Own Spinning Reel: 77% Avg. Number of Days Fished, Past 12 Months: 47.1 Own Spincasting Reel: 60% Avg. Number of Days Spent Freshwater Fishing, Past 12 Months: 36.5 Own Fly Fishing Reel: 42% Avg. Number of Days Spent Ice Fishing, Past 12 Months: 3.6 Own Ice Fishing Reel: 36% Avg. Number of Days Spent Shore Fishing, Past 12 Months: 10.4 Avg. Number of Days Spent Saltwater Fishing, Past 12 Months: 1 Avg. Number of Days Spent Fly Fishing, Past 12 Months: 2.3 Own a Boat: 86% Own V-Hull Fishing Boat: 51% Own Bass Boat: 33% Took Overnight Fishing Trip in U.S., Past 12 Months: 63% Own a Motor: 79% Avg. Number of Overnight Trips within the U.S., Past 12 Months: 3.6 Own Outboard Motor: 76% Own Trolling Motor: 67%

Household Owns/Leases 1+ Pick Up Truck(s): 46% Household Owns/Leases 1+ Sport Utility Vehicle: 51% Did Household Improvement or Home Remodeling Work: 91% Household Owns/Leases 1+ Car: 59% Own Any Home Improvement Tools: 94% Personally Responsible for Maintaining Vehicle(s): 60% Own Hand Tools: 87% Purchased Aftermarket Auto Accessories, Past 12 Months: 95% Own Lawn Mower: 75% Own Saw: 67%

Sources: MRI Spring 2019 Doublebase (audience, m/f, Age) Most Recent Accelara In-Fisherman Subscriber Study. DIGITAL & SOCIAL

> ENGAGE WITH OUR GROWING ONLINE COMMUNITY THROUGH HIGHLY CUSTOMIZABLE PLANS. 170,000 3,895,000 MONTHLY UNIQUE WEBSITE VISITORS ANNUAL PAGE VIEWS

92,000 151,000 E-NEWSLETTER SUBSCRIBERS SOCIAL MEDIA FOLLOWERS

DEMOGRAPHICS & BEHAVIOR AVG. HHI $60K+: 59% MALE: 88% AVG. TIME SPENT: 2:41 AVG. PAGES PER SESSION: 1.5 TRAFFIC FROM MOBILE/TABLET: 72%

Sources: Site Traffic and Gender skew based on Google Analytics data for the 12 months prior to July 2020. Age and Income demographics from Salesforce Audience Studio using audience profile data from Neustar and Eyeota, October 2019. E- Newsletter Subscribers from Exact Target for as of July 2020. Social Audience reflects Followers or Likes for Social pages on Facebook, Twitter, Instagram, and YouTube as of August 2020. TELEVISION

> IN-FISHERMAN TV INSPIRES > SPONSORSHIP • In-Fisherman TV is produced for the hard-core angling enthusiast, with the most innovative techniques and cutting- BENEFITS edge equipment. Always presented in a scientific, yet easy to • Exclusive category inclusion of understand format, which instills our fishing heritage. product in the show. • In-Fisherman TV has been educating & attracting • 494x commercials; :30 each (or new participants for over 40 years, while maintaining a 988x :15 spots) loyal, avid viewer base that trusts our judgment and product • Segment Sponsorships by way of “brought to you by recommendations. messaging”, for a total of 42 plays. • Products will be used and identified in each show (where applicable). • Logo will be included in closing credits and the end of every episode. • Logo will appear in editorial articles devoted to In- Fisherman TV within the In-Fisherman publications during the season. • Sponsor will have rights to show content to repurpose, rebroadcast and distribute for their own use. • Extensive editorial, digital, and social promotional support through all of In-Fisherman’s > REACH MILLIONS OF ANGLERS channels. • In-Fisherman TV reaches 43 million households! • Season will consist of 13 original episodes with a run time of ~29 minutes each, including commercials. CUSTOM SPONSORSHIPS AVAILABLE. • 2021 will have 494 total airings. FOR MORE INFORMATION, CONTACT: Todd Ceisner | Associate Publisher Phone: 917-603-7544 Email: [email protected] 2021 AD SIZES & MECHANICAL SPECS

> TYPICAL ADVERTISING SIZES & MECHANICAL SPECIFICATIONS Trim Size: 7.75 w x 10.5 h

1. Two Page Spread 8. One-Third Vertical 1 3 4 Non-Bleed: 14.5 x 9.5 Non-Bleed: 2.125 x 9.5 Bleed: 15.75 x 10.75 Bleed: 2.875 x 10.75 Trim: 15.5 x 10.5 Trim: 2.625 x 10.5 5 6 Safety: 15 x 10 Safety: 2.125 x 10 2. Two Page One-Half 9. One-Third Square Horizontal Non-Bleed: 4.375 x 4.75 2 7 Non-Bleed: 14.5 x 4.75 Bleed: 5.125 x 5.5 Bleed: 15.75 x 5.5 Trim: 5 x 5.25 Trim: 15.5 x 5.25 Safety: 4.5 x 4.75 Safety: 15 x 4.75 10. One-Third Horizontal 3. Full Page Non-Bleed: 6.75 x 3.375 Non-Bleed: 6.75 x 9.5 Bleed: 8 x 4.125 Bleed: 8 x 10.75 Trim: 7.75 x 3.875 Trim: 7.75 x 10.5 Safety: 7.25 x 3.625 8 Safety: 7.25 x 10 11. One-Quarter Vertical 4. Two-Third Vertical Non-Bleed: 3.375 x 4.75 Non-Bleed: 4.375 x 9.5 12. One-Quarter Horizontal Bleed: 5.25 x 10.75 Non-Bleed: 4.375 x 3.625 Trim: 5 x 10.5 13. One-Sixth Vertical 16 Safety: 4.5 x 10 Non-Bleed: 2.125 x 4.75 9 11 13 5. Two-Third Horizontal 14. One-Sixth Horizontal Non-Bleed: 6.75 x 6.75 Non-Bleed: 4.375 x 2.25 10 12 14 Bleed: 8 x 7.125 15. One-Eighth Horizontal 17 Trim: 7.75 x 6.875 Non-Bleed: 4.375 x 1.5 15 Safety: 7.25 x 6.375 16. One-Eighth Page 6. One-Half Vertical Non-Bleed: 2.125 x 3.5 Non-Bleed: 4.375 x 7.25 17. One-Twelfth Page 21. Seven Inch Vertical • SWOP — standard proof, pulled from the supplied file, must be Bleed: 5.25 x 8 Non-Bleed: 2.125 x 2.25 Non-Bleed: 2.125 x 7 submitted with each 4-color ad. Trim: 5 x 7.75 18. One Inch Banner 22. Six Inch Vertical • Non-Bleed — 1/2" inside trim. Non-bleed ads should have all elements Safety: 4.5 x 7.25 Non-Bleed: 6.75 x 1 Non-Bleed: 2.125 x 6 within this measurement. 7. One-Half Horizontal 19. Two Inch Banner 23. One Inch 2-Column • Bleed — 1/8" outside the trim. Elements that “bleed” off trimmed page Non-Bleed: 6.75 x 4.75 Non-Bleed: 6.75 x 2 Non-Bleed: 4.375 x 1 should extend at least 1/8" beyond trim. Bleed: 8 x 5.5 20. Eight Inch Vertical 24. One Inch Vertical • Trim — The edge of the page. Trim: 7.75 x 5.25 Non-Bleed: 2.125 x 8 Non-Bleed: 2.125 x 1 • Safety — 1/4" inside of trim edge. All image and text not intended to Safety: 7.25 x 4.75 bleed should be within this measurement. 2021 MAGAZINE REQUIREMENTS & SPECS

> GENERAL PRODUCTION > ADVERTISING FILE INFORMATION REQUIREMENTS:

Production Manager OSG requires that ads be submitted in PDF/X-1a format. In-Fisherman 6385 Flank Drive, Suite 800 Files must have: Harrisburg, PA 17112-2784 Leah Jaroh • All fonts embedded. 717-695-8087 • Page geometry defined and consistent (trim, bleed, and [email protected] media/art boxes). • Correct color space for all elements (CMYK or grayscale). Trim Size: 7¾-in. wide x 10½-in. high • Spot colors converted to CMYK. • Color and grayscale image resolution between 266 and 300 Non-Bleed: 1/8-in. inside trim. Non-bleed ads should have ppi at 100% placement. all elements within this measurement. • Bitmap image resolution between 600 and 1200 ppi. • Total ink coverage should not exceed 300%. Bleed: 1/8-in. outside the trim. Elements that “bleed off” trimmed page should extend at least 1/8-in. beyond trim. Trim: The edge of the page. > ADVERTISING FILE SUBMISSION:

Safety: 1/4-in. inside of the trim edge on all four sides for Outdoor Sportsman Group maintains an advertising materials a total 1/2-in. safety both vertically and horizontally. All portal to support advertisers in the quick and easy electronic image and text not intended to bleed should be within this delivery of digital ad files: osg.sendmyad.com measurement.

Please contact the production manager for specs, quantities, and delivery information for supplied inserts and cards. 2021 TERMS & CONDITIONS

> TERMS & CONDITIONS

1. The publisher may reject any advertising for any reason at any time, even if 7. No conditions, printed or otherwise, appearing on the contract, order, or copy previously acknowledged or accepted. instructions that conflict with the publisher’s policies or the terms and conditions stated herein will be binding on the publisher and to the extent inconsistent with 2. Cancellations or changes in advertising (including changes in insertion orders) the terms herein, these terms and conditions shall govern and supersede any will not be accepted by the publisher after the issue closing date. such conditions.

3. Cancellations must be in writing, and none are considered accepted until 8. The publisher has the continuing right to adjust its rate schedule and will confirmed in writing by the publisher. regard the failure of an order to correspond to the rate schedule as a clerical error and will, without further communication, invoice the advertiser based on rates in 4. Cancellation of a space contract by the advertiser or its agency will result in the effect at that time. forfeiture of position protection and/ or the contract rate, if any. The rate on past and subsequent insertions will be adjusted to conform to the actual space used at 9. The publisher will hold the advertiser and/or its advertising agency jointly and current rates. severally liable for such monies as are due and payable to the publisher. Please be advised that there is no “sequential liability” to the publisher. Payment is due 5. The publisher shall not be liable for any delay or failure to print, publish or upon receipt of invoice. All payments must be in United States currency. circulate all or any portion of any issue in which an advertisement accepted by the Advertiser and/or its advertising agency are jointly and severally liable for all publisher is contained if such failure is due to acts of God, strikes, work costs, fees and expenses (including attorney or collection agency fees) incurred in stoppages, accidents, or other circumstances beyond the publisher’s control. The connection with the collection of all monies due. liability of publisher, if any, for any act, error, or omission for which it may be held responsible at law or in equity shall not exceed the cost of the advertising space 10. The forwarding of an order is construed as an acceptance of all the publisher’s affected by the error. In no event shall publisher be liable for any indirect, rates and conditions in effect at that time. consequential, punitive, special, or incidental damages, including, but not limited to, lost income 11. This agreement shall be governed by and construed in accordance with the or profits. laws of the State of Colorado without regard to conflict of laws provisions. Any action or proceeding arising out of or relating to this agreement or publisher’s 6. Advertiser and agency represent and warrant that they are authorized to publication of the advertising shall be brought in the courts of record in the State publish the entire contents and subject matter of any advertisement in any issue of Colorado. or edition and that publication will not violate any law or infringe upon any right of any party or result in any claims against publisher. In consideration of the publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify, defend and hold harmless KSE Sportsman Media, Inc. its affiliates officers, agents and employees against any and all losses and expenses (including legal fees) arising from or relating to (a) a breach or misrepresentation of the foregoing representations and warranties, and/or (b) the publication or contents of the advertisement including, without limitation, claims or suits for defamation, libel, misappropriation, privacy or publicity rights, copyright or trademark infringement, plagiarism, and from any and all similar claims now known or hereafter devised or created.