Central Rivers Area Strategy Update
A report produced by Ashmead Price on behalf of the Central Rivers Initiative Partnership
December 2008 Contents Page
1. Introduction and Methodology 3 1.1 Background to the study 3 1.2 Methodology 5
2. Review of Original Aims and Objectives and Current Position 9
3. Key Themes and Opportunities 19 3.1 Gravel extraction and restoration 19 3.2 Planning and development 23 3.3 Landscape 26 3.4 Biodiversity 29 3.5 Tourism 34 3.6 Access 39 3.7 Sport and recreation 42 3.8 Historic environment 43 3.9 Agriculture 45 3.10 Involving people 46
4. Land Use Strategy 49 4.1 Review of Strategy 49 4.2 Measures of success 54
5. Central Rivers Area in 2020 56
6. Action Plan, Priorities and Programme 59 6.1 Project potentials 59 6.2 Project delivery 65 6.3 Future marketing strategy 66 6.4 Funding opportunities and financial sustainability 67
7. Conclusions 70
Appendices 71
Acknowledgements
The team would like to acknowledge the valuable contributions of those who participated in the various parts of the Strategy Review work. In particular, we are grateful to Guy Corbett-Marshall and Nick Mott from Staffordshire Wildlife Trust and the members of the CRI Steering Group for their active support in the completion of the work.
Ashmead Price,16 Bond End, Yoxall, Burton upon Trent DE13 8NH Telephone: 01543 473222
Central Rivers Area Strategy Update, December 2008 2 1. Introduction and Methodology
1.1 Background to the study
The Central Rivers Initiative was established as a partnership in November 1997. It brings together a number of partners and supporters including Staffordshire County Council, East Staffordshire Borough Council, Lichfield District Council, Tamworth Borough Council, Hanson Aggregates, Lafarge, Aggregate Industries, the National Memorial Arboretum, The National Forest Company, Environment Agency, Natural England, Sport England, the Royal Society for the Protection of Birds, the Farming and Wildlife Advisory Group, British Waterways, Staffordshire Wildlife Trust, and most recently Advantage West Midlands and OnTrent.
A strategy report was produced on behalf of the partners in April 1999 and a project officer was employed to promote the implementation of this strategy between 2001 and 2004. Other landmark achievements of the project to date have included the establishment of web pages linked to the Staffordshire County Council site and the Biodiversity Audit of the Tame and Trent River Valleys in Staffordshire in 2006-7 by the Staffordshire Wildlife Trust.
In recent years there has been a move away from site-specific biodiversity targets towards a landscape scale ecosystem approach to habitat management and landscape enhancement. The Central Rivers area potentially demonstrates the best of the opportunities for this approach in Staffordshire, and so it was considered to be a good time to review and update the original report.
A project brief for the Update report was developed in April 2008 and a number of key tasks were agreed in order to achieve the stated project aim:
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Central Rivers Area Strategy Update, December 2008 3 Key tasks were identified in the project brief as follows: